ORA 5 Unveiled Globally in Bangkok, Brand Refresh Kicks Off New Era of Globalization

Recently, the Great Wall Motor ORA brand arrived at EMSphere, a trendy landmark in Bangkok, Thailand, officially completing the global premiere of the strategic new vehicle ORA 5 (ORA 5). This press conference was not just the unveiling of a new car, but also a heavyweight systematic launch marking the comprehensive upgrade, technological iteration, and deep cultivation of the global market by the ORA brand, injecting new vitality into the export of Chinese boutique automobiles.

Relying on the reputation accumulated from over 600,000 users globally, the ORA brand, having cultivated the market for seven years, has officially completed a strategic renewal and upgrade. The brand says goodbye to a single female niche positioning, fully upgrading from "New Energy Vehicles That Love Women More" to a global fashion boutique automobile brand. The target audience has also expanded to young urban users worldwide, with the brand concept upgraded to "Live Your Shine", adopting a new posture of "POP ORA, Fashion ORA" to fit the aesthetics and lifestyle of young people globally.

This renewal is not a subversion of the past, but a breakthrough of development boundaries. ORA 5 continues the brand's award-winning "Fluid Sculpture" design, with its appearance fitting the aesthetics of global young consumers. Now, the brand is based on four core concepts: "Global, Fashion, Boutique, Multi-Choice", upgrading cars from simple transportation tools to fashion items that showcase personal attitude and lifestyle taste, striving to enter the global mainstream mass automobile market.

To adapt to different road conditions, recharging conditions, and driving habits around the world, ORA has thoroughly broken the single limitation of pure electric vehicle models. Relying on the new intelligent multi-power platform, comprehensive technical breakthroughs have been achieved. ORA 5 supports BEV pure electric, HEV hybrid, PHEV plug-in hybrid, ICE fuel all-power layouts, and can derive multiple models such as SUV, Coupé, Wagon, etc., truly achieving "One Car, Multiple Powers, One Car, Multiple Categories", precisely adapting to global diversified driving scenarios.

Targeting the current situation of the Thai and Southeast Asian markets, ORA has mainly launched the HEV hybrid version, marking that Great Wall Motor has officially shifted from a single pure electric route to a flexible development model with multi-power parallelism in the local area, perfectly adapting to the local charging infrastructure status. It is reported that Great Wall Motor will continue to deeply cultivate the Thai market, planning to achieve a 40% sales growth in Thailand in 2026, adding an investment of 10 billion Baht, and ORA 5 is exactly the core main model to achieve this goal.

For ordinary consumers, this new platform technology brings tangible usage benefits. Users can freely choose cars based on their own travel scenarios, choosing pure electric for daily urban commuting, hybrid for long-distance trips, and fuel for areas with inconvenient recharging, without passively compromising for vehicle power. At the same time, compared to same-class models, ORA 5 reduces purchase costs by 5% and maintenance costs by 15%. Paired with global unified quality control standards, the resale value and driving stability are comprehensively upgraded.

2026 will become a big product year for ORA. The brand will perfect the product matrix relying on the new platform. In addition to the ORA 5 family covering all levels of mainstream models, classic models such as Ballet Cat, Lightning Cat, and Good Cat will also complete a full renewal. Taking Thailand as the core fulcrum, ORA will gradually open up global markets including Europe, Oceania, Middle East, Latin America, Africa, etc., letting Chinese fashion boutique cars go to the world's six continents.

In terms of power, ORA 5 is equipped with two mature and reliable practical solutions, taking into account the travel needs of different users. Among them, the HEV hybrid version is equipped with Great Wall's self-developed two-speed DHT hybrid architecture. Relying on the dual-motor layout and exclusive disconnection mechanism, it achieves a balanced performance in power, smoothness, and energy saving. The comprehensive fuel consumption is as low as 4.5L/100km, saving fuel and worry-free for long-distance travel.

The fuel version is equipped with a million-level installed capacity certified 1.5T+7DCT golden power combination. It has undergone rigorous testing in multiple extreme environments such as extreme cold, high temperature, and plateau. The performance is stable and reliable. The comprehensive fuel consumption is only 6.4L/100km, providing a cost-effective and highly reliable travel choice for users in areas with inconvenient recharging.

It is worth noting that ORA 5 achieves industry-leading "Oil and Electricity Same Intelligence", completely eliminating the smart experience gap between different power models. The entire vehicle series is standard-equipped with Coffee OS 3 intelligent cockpit, 15.6-inch 2.5K ultra-clear central control screen and 4nm high-performance chip, 20 TOPS super computing power, boot speed less than 3 seconds. Paired with Coffee GPT voice large model, supporting dialect recognition, one sentence ten meanings, intelligent chat, and other rich functions, human-machine interaction is smoother and more convenient.

In terms of intelligent driving, the new car series is equipped with Coffee Pilot 3 assisted driving system, with simple operation and easy to get started. It supports all-scenario map-less NOA, 200+ parking scenarios, 100-meter trail reverse, 3km multi-floor memory parking and other practical functions. Paired with configurations such as transparent chassis, panoramic image, automatic parking, etc., it easily solves daily driving difficulties such as urban commuting, highway cruising, and complex basement parking.

From brand renewal, platform upgrade to multi-power layout, oil-electric intelligence equity, ORA 5, globally premiered in Bangkok, has completed a comprehensive value leap from product to brand. This model not only showcases Great Wall Motor's mature technical strength and open globalization thinking, but also interprets the new globalization concept of Chinese car companies: not doing a one-size-fits-all product output, but respecting market differences in various places, using diversified adaptive product solutions to create high-quality, highly adaptive fashion boutique cars for global users.

With ORA 5 officially setting sail, the ORA brand will conquer the global market with a brand new posture, carrying the fashion aesthetics and hardcore technology of Chinese automobiles, continuously shining on the global stage, and opening a new chapter of global development of Chinese boutique automobiles.