150,000 Loves Shine On: BJ30 Traveler Highlight Version Officially Launches

“150,000 Loves, Shining On” BJ30 Traveler 150,000th Unit Delivery & Highlight Version Launch Event Held Successfully at Beiqi Zhuzhou Super Factory. Relying on outstanding comprehensive product power, BJ30 Traveler successfully achieved the brightest result of fastest reaching 150,000 sales volume in China's light off-road SUV segment. The new model year version BJ30 Traveler Highlight Version was also officially launched simultaneously. At the event, the brand heavily promoted a 30,000 Yuan super replacement subsidy for the entire series. The model super replacement price starts at 69,900 Yuan, Highlight Version replacement price starts at 82,900 Yuan. CCTV Finance live-streamed the teardown of a real vehicle with 150,000 km mileage throughout, visited the manufacturing process deep into the factory, and used an authoritative perspective to certify the vehicle's solid quality, fully displaying Beijing Off-road's sixty-plus years of off-road car-making heritage and China's intelligent manufacturing strength.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the scene that the 150,000 unit market performance is the trust and recognition from 150,000 global users for BJ30 Traveler. It is not only a major breakthrough in the brand's sales growth rate but also a quality monument cast by thousands of users together. The cutting-edge HEV hybrid technology equipped on this car is not only an excellent answer to Beijing Off-road's deep cultivation in technology research, but also a powerful declaration of Chinese independent automotive intelligent manufacturing going global.

Precisely Anchor Diverse Customer Groups, Understand BJ30 Traveler's Core User Profiles

Relying on affordable pricing, all-around product attributes, and  “City & Off-road”all-scenario capabilities, BJ30 Traveler covers four core layers: mainstream family users, urban outdoor enthusiasts, pragmatic practical consumer groups, and budget-friendly car replacement populations. The usage needs and consumption pain points of different customer groups are precisely matched by the product, which is also the core reason for its rapid breakthrough of 150,000 unit sales volume.

Multi-person Family Users (Core Mainstream Group) This group's age is concentrated at 28-45 years old, mainly second-child families and three-generation families, widely distributed in Tier 1-4 cities, occupations include corporate staff, public servants, freelancers, etc., family income is stable, car buying core demands revolve around large space, high comfort, high safety, low usage cost. Daily needs include picking up/dropping off children, accompanying the elderly for outings, organizing whole family long-distance self-driving trips during holidays, visiting relatives and friends, with high requirements for seat count and storage capacity. Meanwhile, as the only or main family vehicle, they value vehicle durability, fuel economy, and after-sales support exceptionally. BJ30 Traveler's three-row seven-seater layout, 2820mm ultra-long wheelbase, 1496L ultra-large trunk, and first-owner lifetime warranty advantages perfectly fit these users' needs for whole family travel and long-term worry-free driving.

Urban Light Off-road & Outdoor Enthusiasts (Trendy Incremental Group) Mainly young white-collar workers and young entrepreneurs aged 22-40, pursuing diverse lifestyles, tired of single urban commuting, enthusiastic about camping, short-distance crossing, near-suburban exploration and other light off-road activities. They prefer boxy rugged styling, yearn for off-road freedom, but will not choose professional rugged off-road vehicles, needing the vehicle to balance smoothness and fuel efficiency for city commuting, while requiring basic non-paved road passing ability. This group focuses on vehicle appearance, power performance, and tech configurations, pursuing individual expression. BJ30 Traveler's exclusive HEV hybrid architecture, intelligent 4WD system, trendy modification appearance kit, and 64-color rhythmic ambient light, etc., balance off-road strength, trendy appearance, and driving enjoyment, becoming their first choice to unlock outdoor life.

Pragmatic Rigid Demand & Lower-Tier Market Users (Value-for-Money Oriented Group) Mainly distributed in Tier 3-4 cities, counties, and towns, age range 30-50, including individual merchants, town practitioners, etc., car buying budget range concentrated at 70,000-140,000 Yuan, cost-performance, practicality, maintenance convenience are primary consideration factors. These users have complex usage scenarios, vehicle needs to be used for daily commuting, family transportation, while also balancing cargo hauling, rural road driving, etc., very sensitive to vehicle fuel consumption, parts prices, and repair convenience. BJ30 Traveler's fuel consumption less than 5 liters per 100 km, start driving immediately after refueling without charging, sufficient parts, simple maintenance, stacked with ultra-low replacement price starting at 69,900 Yuan and multiple car buying favors, greatly reduces car buying and usage thresholds, precisely hitting down-to-earth market rigid demands.

Replacement Upgrade Users (Policy Beneficiary Group) Covers old owners of all ages, holding old sedans, old SUVs, have car replacement plans, hope to reduce car buying expenditure with trade-in. This group generally focuses on vehicle quality, reputation, and resale value, tending to choose models with larger space, more comprehensive functions, and more reliable quality when replacing cars. Beijing Off-road's 30,000 Yuan unlimited brand, unlimited age super replacement subsidy, matched with five-tier exclusive favors, directly hits replacement users' core demands, while the durable quality displayed by the 150,000 km real vehicle teardown also completely dispels their concerns about new car reliability.

Overall, BJ30 Traveler breaks out of the limitations of traditional off-road vehicles being niche, opens the mass market with "Home Use + Light Off-road" dual positioning, covers consumers of different ages, professions, and city levels, realizes the upgrade from single-function commuting car to all-scenario family partner, this is also the key to its user circles continuously expanding.

Three Hardcore Strengths as Foundation, Building All-Scenario Travel Benchmark

Relying on Beijing Off-road's sixty-plus years of off-road technology accumulation, BJ30 Traveler uses Ultra-Off-road, Ultra-Large, Ultra-Profitable three core advantages, builds differentiated product competitiveness, fully matches various users' diversified usage scenarios. "Ultra-Off-road" is the confidence for going outdoors. As China's first HEV hybrid model in the Box SUV category, this car is equipped with the industry-leading "Three Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture". Composed of 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motors forming three engine power, separately adapting to long-distance energy saving driving, real-time recharging, instantaneous power burst and other different scenarios; intelligent 4WD system response speed is only 30 milliseconds, 0.5 seconds can output peak torque, matched with energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily and calmly conquer mud, sand and other complex road conditions, meeting outdoor enthusiasts' light off-road needs.

"Ultra-Large" is the ease of whole family travel. Vehicle uses three-row seven-seater layout, 2820mm ultra-long wheelbase matches 66% ultra-high space utilization rate, space utilization is maxed out. 1496L large capacity trunk practicality is outstanding, rear seats pure flat fold down can transform into 1.92-meter rest big bed, whether loading camping equipment, children's products, or long-distance trip temporary rest are all handle with ease. Even adults with height 1.8 meters, sitting in third row have no cramped feeling, whole car 38 locations refined storage spaces, properly store various items, letting multi-person family travel say goodbye to crowding and mess.

"Ultra-Profitable" is the guarantee of long-term companionship. In terms of usage cost, BJ30 Traveler achieves money-saving, time-saving, worry-free integration. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers joint actual test, this car's 100 km fuel consumption all controlled within 5 liters, one tank of oil driving range exceeds 1,000 km. As an HEV hybrid model, it does not need to rely on charging piles, refueling can drive normally, saving users dozens of hours of recharging time annually. Meanwhile, first owners can enjoy whole vehicle lifetime warranty, high voltage battery pack safe and stable, vehicle maintenance simple, parts supply sufficient, reducing long-term usage risk and expenses from the root, matching family users and pragmatic users' core demands.

City & Off-road, all-around balanced product traits, let BJ30 Traveler not only be competent in daily urban commuting, but also accompany users to rush to mountains and forests, stand out in the heavy homogenized light off-road SUV market.

Highlight Version Full Advanced, Appearance, Performance, Experience Upgraded Again

At this important node of 150,000th unit delivery, Beijing Off-road smoothly launched the new model year version — BJ30 Traveler Highlight Version, on the basis of the original three hardcore advantages, achieving comprehensive leap of Highlight Appearance, Highlight Performance, Highlight Experience three dimensions, further enriching product matrix, meeting segmented user demands pursuing higher quality, trendy experience.

Highlight Appearance, Adapting to All-Age Aesthetics. Highlight Version continues classic box styling, rugged off-road aura and exquisite body lines complement each other. Exclusive Five-Loop Star Ring Through Light Set high recognizability is full, full set of electronic trendy modification kit, custom star ring wheels and same color sport bumper, create dynamic trendy posture; Interior equipped with brand new orange interior and metal texture trim plates, texture layers rich, balancing trendy individuality and home warmth, whether young users pursuing trendy style, or middle-aged users favoring steady texture, all can be satisfied one by one.

Highlight Performance, Power & Durability Dual Breakthrough. Hardware configuration upgrade lets vehicle comprehensive strength climb another step: New car replaces with high-performance AGM dedicated battery, cycle service life reaches 3 times ordinary battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency up to 99%; Rear motor power increased from 55 kW to 70 kW, intersection start, ramp merge, emergency avoidance and other scenarios power response more rapid, handling safety and driving fun upgraded simultaneously.

Highlight Experience, Creating Mobile Comfort Lounge. Compared to ordinary SUV, Highlight Version body height advantage is obvious, driving view more open. Vehicle equipped with seat heating, seat ventilation, steering wheel heating and other practical functions, four seasons driving all comfortable and pleasant; Smart sensing wiper can link auto window close, rainy day outing more convenient; 64-color ambient light supports music rhythm mode, creating immersive driving atmosphere. Exquisite thoughtful configuration, let city commuting, long-distance self-driving become a kind of enjoyment.

Multiple Benefits Heavily Added, Sincere Offer Lowers Car Buying Threshold

To return 150,000 car owners' trust and support, Beijing Off-road officially launched 30,000 Yuan super replacement policy, unlimited brand, unlimited usage years, replacement users and new purchase users can enjoy subsidy benefits. On this basis, brand stacked five-tier exclusive favors, limited time ordering can unlock all: First tier warranty favor, for first owner non-operating owner gift value 6,000 Yuan whole vehicle lifetime warranty; Second tier finance favor, provide 0 down payment and other flexible finance plans, alleviate car buying fund pressure; Third tier friend referral favor, old customer referral successful transaction, can receive up to 800 Yuan JD card; Fourth tier upgrade favor, full series models enjoy lifetime OTA free upgrade, car machine function continuous update iteration; Fifth tier data favor, basic data lifetime free, entertainment data 2 years free and unlimited.

Coinciding with World Cup event hosting, brand simultaneously launched "Passionate World Cup, Highlight Win Grand Prize" theme activity. Consumers go to any authorized store nationwide to buy car, can get event guessing qualification, if precisely hit World Cup champion and final score, can additionally enjoy 50,000 Yuan car buying subsidy, multiple benefits stacked, very sincere.

CCTV Authoritative Car Teardown Certification, Intelligent Manufacturing Quality Withstands Test

Real hardcore strength, fear not strict actual test. Press conference scene, Beijing Off-road combined with CCTV Finance, on a 150,000 km mileage BJ30 Traveler conducted net first car teardown live stream. 150,000 km driving mileage, basically equivalent to ordinary family nearly ten years usage mileage, teardown result intuitively shows vehicle excellent durable quality: Engine turbine carbon deposition extremely small, power output still full; Transmission shell no leakage, internal gears almost no wear; Battery pack state intact, no bulging, liquid leak, performance decay and other problems; Chassis sub frame, suspension control arm no rust, oil seepage phenomenon, overall neatness with new car no difference. Actual test proves, BJ30 Traveler material solid, craftsmanship exquisite, long-term use fault rate low, can effectively reduce maintenance cost, stretch car replacement cycle, bring users long-term safe travel experience.

CCTV lens also deep into Beiqi Zhuzhou Super Factory, reveal excellent quality manufacturing source. Welding workshop hundreds of robots fully automatic operation, glue coating error not exceeding one hair strand, build solid body safety skeleton; 5000+ tons giant stamping equipment one-piece molding body plate, create smooth rugged body lines; Painting workshop uses fully automatic robot painting and eco-friendly water-based paint, harmful substances volatility amount greatly reduced, new car no odor, paint surface sun resistance, corrosion resistance ability stronger. Factory every process all set strict quality control gate, from production source guarantee every unit delivery vehicle quality compliance.

150,000 shares of love, rush to brand new highlight. From 150,000th unit delivery sales milestone, to Highlight Version refresh launch, Beijing Off-road always insists on "Off-road Equality" concept, with professional off-road technology, product design fitting user needs, affordable pricing strategy, let light off-road life walk into thousands of families. Future, Beijing Off-road will continuously enrich product matrix, relying on BJ30 Traveler, BJ40 Range Extender Long Range version and other multiple fine car models, accompany different circle users gallop city, tour mountains and seas, hand in hand with every car owner rush to more wonderful highlight journey.