Recently, an event where new energy vehicles purchased domestically triggered security protection strategies due to long-term driving overseas, resulting in restrictions on in-vehicle network related functions, has reached a satisfactory conclusion.

Previously, the car owner triggered the vehicle enterprise's backend risk control mechanism due to the vehicle being long-term located in an overseas area, and smart functions such as in-vehicle audio and video entertainment were temporarily restricted. After the owner posted their experience on social media, it sparked widespread discussion.

In response, Zeekr officially clarified and quickly launched optimization measures early in the morning on the 26th. Zeekr acknowledged that although this in-vehicle restriction was intended to protect users' property safety, there is indeed room for improvement in terms of user experience. Combining feedback from users and netizens, optimization was immediately advanced.

The core measure is to optimize the cross-border security protection experience. The Zeekr App adds an entry point for the "Cross-Border Guardian" function. The owner only needs to trigger it with one click to quickly complete self-unlocking, simplifying the process. The "Cross-Border Guardian Function Switch" currently under development will be pushed via OTA later.

This module has become the industry's first comprehensive cross-border security protection system and is also a typical case of users, netizens, and vehicle manufacturers jointly promoting industry progress.

Official Rapid Response, Step-by-Step Optimization of Security Protection Experience

It is understood that this car owner drove a self-drive journey starting from Henan. After entering Kazakhstan, the in-vehicle system popped up a strong prompt interface, and smart functions such as navigation and audio/video were restricted. The reporter verified that the vehicle's power, braking and other core driving systems were always normal, and there was no situation of "unable to drive". Currently, this vehicle has completed verification, and the in-vehicle strong prompt has been lifted.

After the incident occurred, Zeekr listened to user suggestions humbly, responded quickly to public opinion appeals, and implemented an optimization plan step-by-step, balancing vehicle security protection and car owner usage experience.

The specific optimization plan includes: First, the Zeekr APP officially launched the "Cross-Border Guardian" function entry point. The owner only needs to trigger it with one click to quickly obtain the verification code, complete self-unlocking, simplify the process, and improve response efficiency. Second, the "Cross-Border Guardian Function Switch" currently under development will be pushed via OTA later. After the switch function is launched, "Cross-Border Guardian" will be in the closed state by default. Before going overseas, the car owner can manually choose to open or close it on the mobile phone according to their own needs. If the car owner actively opens this function, they can still perform self-unlocking through the APP "Cross-Border Guardian" entry point. Third, for users who have gone overseas or are about to go overseas, Zeekr has opened a 24-hour customer service hotline (400-003-6036) which will provide a priority access channel. If unlocking fails or an emergency occurs, Zeekr will assist remotely at the first time.

Zeekr side stated that the brand adheres to the original intention of extreme full-domain safety, always puts user experience and safety first, and always attaches importance to every real voice. In the future, it will continue to collect and listen to car owner feedback on a normalized basis, iterate and optimize security risk control strategies and cross-border travel service processes, and continue to find a more perfect balance point between building a security and data safety defense line and optimizing user travel experience.

Reporter Investigation: New Energy Industry Universally Uses Risk Control Design, But Experience Needs Improvement

In fact, new energy vehicle enterprises deploying cross-border risk control systems are not redundant control means, but a necessary guarantee to cope with the current automotive cross-border black and gray industry and protect car owner rights and interests. In recent years, the chaos of cross-border theft and robbery of new energy vehicles, dismantling and smuggling has occurred frequently. Previously, a flagship model of a new force brand was stolen and then transported overseas, the vehicle was transferred quickly, the in-vehicle account and filing information were tampered with remotely, resulting in the car owner having no way to defend their rights. Many places have also cracked down on cases of batch new cars flowing overseas, behind which is the security loopholes left by the lack of security protection mechanisms.

Industry data shows that in-vehicle restrictions are essentially a mature global vehicle security protection strategy of vehicle enterprises. Mercedes-Benz, BMW, Porsche, Tesla and other global head vehicle enterprises have deployed similar mechanisms. During the Russia-Ukraine War, the above brands, lacking backup communication mechanisms and intelligent fault tolerance design, triggered security prevention and control mechanisms due to external signal interruption or interference, thereby forcibly locking the vehicle.

But for a long time, most vehicle enterprises only focus on risk control implementation, neglect user notification and experience adaptation, imperfect processes and non-transparent mechanisms, leading to the general public to produce a misunderstanding that "enterprises overstep their authority and excessively intervene in property rights". Essentially, this kind of risk control logic is the same source as iPhone device positioning anti-theft, electronic fence lock machine mechanisms, the core is to provide a safety net for user property safety, and can be unlocked after user reporting.

Industry and Legal Experts: Security Strategies and User Privacy Protection Are Very Necessary

Many senior figures in the automotive industry interviewed stated that this Zeekr rapid optimization measure has, to a certain extent, promoted the progress of the new energy industry security risk control system.

In the era of smart cars, the core responsibility of vehicle enterprises has long been limited to driving operation safety, but extended to the full-domain security protection system: it includes not only basic driving safety such as steering, braking, and power, but also vehicle property anti-theft safety and car owner personal data privacy safety. Zeekr's optimization of cross-border risk control rules this time is essentially finding the optimal balance point between safety compliance baseline, property protection mechanism and user experience, truly handing back the vehicle control right to users, achieving "safety in place, experience not discounted".

For the viewpoint questioning whether vehicle enterprises have the right to restrict vehicle functions unilaterally. Some lawyers stated: The enterprise's geofencing risk control only restricts in-vehicle entertainment, navigation and other additional functions, and never interferes with core hardware related to driving safety such as steering, braking, and power. After the car owner provides passports,通关 vouchers, car purchase proof and other materials to complete verification, the restriction can be unlocked, which does not constitute an infringement of property rights. On the contrary, if the vehicle enterprise allows vehicles to flow overseas without control, it will face high administrative penalties from customs.

The real feedback of front-line car owners further confirms the necessity of industry optimization. Many Zeekr car owners interviewed stated that they chose Zeekr precisely because they appreciated the brand concept of extreme safety. Relevant industry persons believe that the full-domain electronic fence, cross-border risk control mechanism is a necessary safety configuration for high-end luxury cars, and is consistent with the anti-theft lock machine logic of various digital products. High-end luxury cars have high value and large cross-border arbitrage space, and a perfect risk control mechanism can effectively avoid the risk of vehicles being stolen, robbed, and illegally resold, making daily car use and long-distance cross-border travel safer and more reassuring.

Behind the Controversy: The Inevitable Step for Chinese High-End New Energy Globalization

From the perspective of the long-term trend of the industry, this vehicle enterprise's upgrade measure is the inevitable way for Chinese high-end new energy vehicles to go global. Currently, domestic high-end new energy brand acceleration to go out of the country, the huge difference in price between domestic and foreign markets has formed a huge arbitrage space: Zeekr 009 domestic price is more than 400,000 yuan, Singapore market is more than 2 million yuan; Zeekr 9X overseas terminals generally add 400,000 yuan, Mansory custom modified version overseas price reaches 400,000 US dollars,折合 to more than 2.7 million yuan RMB. The huge price difference dividend makes domestic high-end luxury cars the key coveting target of cross-border black and gray industry and illegal reselling dealers, and various illegal cross-border reselling, whole vehicle smuggling, parts dismantling arbitrage behaviors are emerging.

At the same time, vehicle positioning trajectory, in-vehicle surveying and mapping geographic information belongs to national statutory important data. According to the "Data Security Law", "Provisions on Several Issues Concerning the Safety Management of Automotive Data (Trial)", "Guidelines for Automotive Data Cross-Border Security (2026 Version)", "Surveying and Mapping Law", relevant data are strictly prohibited from non-compliant cross-border transmission, geofencing risk control is the statutory responsibility of vehicle enterprises to implement national data security and surveying and mapping confidentiality. And in 2026, domestic pure electric passenger car export license management system will be implemented, and vehicles without formal licenses are prohibited from flowing out, and vehicle enterprise risk control is also a necessary measure to cooperate with national import and export supervision and avoid compliance risks. In addition, overseas in-vehicle audio and video, traffic services involve copyright and local laws in various places, and disorderly opening of functions will also bring compliance troubles to car owners.

Zeekr brand, known for full-domain safety, is praised by users as "Road Zeekr". Not only does it pursue leading technology configuration in body structure, intelligent obstacle avoidance and other aspects, but it is also at the forefront of the industry in privacy protection, anti-loss and anti-theft. But no matter how good the original intention is, it must avoid excessive protection similar to "there is a kind of cold called mom is afraid you are cold". Cars are essentially users' property, and security strategies should not make users feel disturbed.

This controversy turned from public opinion crisis to industry upgrade opportunity. Zeekr's "listening to advice upgrade" also made a positive demonstration for the whole industry: Security risk control has never been a redundant restraint, but the core confidence and necessary infrastructure for the globalization of Chinese automobile brands. In the future, as domestic high-end new energy vehicles continue to deeply cultivate overseas markets such as Southeast Asia, Middle East, Singapore, the industry will definitely refer to this optimization paradigm, uniformly improve the "risk control bottom-line + user autonomy + convenient unlocking" standardization system.

Looking back at the past year, Zeekr has transformed user voices into the driving force for brand evolution step by step. From clarifying that "model changes need to be announced in advance and no more than once a year" in response to the problem of too fast model change rhythm, to launching the "Zeekr Zero Distance" communication mechanism and publishing the "Sunshine Service Convention" - every measure behind it is the sincerity of giving the right to speak back to users. It is this frank communication that does not avoid and does not shirk that made Zeekr brand NPS (Net Promoter Score) soar greatly, and formed a strong word-of-mouth effect in the market. In the first half of this year, Zeekr cumulative delivery 178,370 vehicles, year-on-year growth of 97%, becoming the only enterprise among new force brands that completed more than half of the annual sales target. Market recognition is the best reward.

On July 16, the GAC Group 30 Million User Gratitude Gala grandly commenced at the GAC Trumpchi plant. Leaders from Guangdong Province, Guangzhou City, and Panyu District, Fu Bingfeng, Executive Vice President and Secretary-General of the China Association of Automobile Manufacturers, Feng Xingya, Chairman of GAC Group, He Xianqing, General Manager, and other members of the leadership team, joined hands with industry partners, suppliers, dealership representatives, as well as owner representatives, employee representatives, and media representatives from home and abroad, to gather together and witness the momentous milestone of the GAC Group welcoming its 30 millionth user.

[Attendees Witness GAC Welcoming the 30 Million User Milestone Moment]

From the first complete vehicle rolling off the line to the smooth delivery of the 30 millionth unit, GAC has journeyed 29 years of hard struggles. This heavy number of 30 million carries the trust and reliance of tens of millions of users, reflecting GAC's unwavering belief in upholding quality and safety, gathering the firm courage to move towards electrification and intelligence transformation, and even serving as a vivid footnote for the Chinese automotive industry moving from scale growth to value ascent, and from volume expansion to strength leap.  

Global Synchronization Intelligent New Energy Matrix Demonstrates Transformation Process

At the event venue, multiple production bases of GAC distributed globally achieved synchronized linkage. GAC Honda P7, GAC Toyota bZ7, Qijing GT7, GAC AION N60, GAC Hyper S600 sequentially served as the 29,999,995th to 29,999,999th GAC vehicles, completing the rolling-off process one by one. Finally, the Right-Hand Drive GAC Trumpchi M8 PHEV, in the identity of the 30 millionth complete vehicle, shone brightly on the stage. The concentrated presentation of the entire new energy rolling-off vehicle matrix vividly interpreted that GAC is accelerating its electrification and intelligence transformation steps with all its might.

[GAC 30 Millionth Complete Vehicle — Right-Hand Drive GAC Trumpchi M8 PHEV Rolls off Production Line]

[GAC Intelligent New Energy Matrix Shines on Stage]

Immediately afterwards, Feng Xingya solemnly handed the key of the 30 millionth vehicle into the palm of Thai owner Mr. Tony Jaa. What was engraved in this moment was far more than a simple numerical significance, but a warm mark of GAC holding hands with global users and moving towards each other.

[Feng Xingya (Left) Delivers New Car Key to Thai Owner Tony Jaa (Right)]

[He Xianqing (Far Left) Awards Honorary Owners of All GAC Group Brands]

This heavy trust spanning mountains and seas has undoubtedly become the solid confidence for GAC to break through and move forward amidst the industry's changing clouds and winds. In the first half of this year, GAC Group submitted an eye-catching report, with overall sales reaching 773,100 units, achieving a stable growth of 2.35% compared to the same period last year; the new energy vehicle segment was even more rapid, with sales increasing year-on-year by 68.8%; meanwhile, overseas export achievements were remarkable, breaking through the 120,000 unit mark in one fell swoop, with a year-on-year increase as high as 132%. In the critical stage of deep industry reconstruction, GAC firmly stepped on the pace of development.  

Quality as the Foundation, Solidifying the Confidence of Ten Million Users' Travel

"Quality is the core bottom line that GAC upholds steadfastly and never compromises on." Feng Xingya solemnly emphasized in the summary speech. In GAC's growth process, scale expansion has always been based on quality. After years of accumulation, GAC Group has always held "Quality First" as the ultimate standard, deeply integrating Honda's Total Quality Management (TQM), Toyota's Lean Production System (TPS), and the essence of Lingnan culture, crafting a quality control system with "Integration and Innovation" at its core with ingenuity. The ultimate direction of all efforts is to create high-quality vehicles that make users feel at ease while driving, convenient to use, and comfortable to ride in.

[Witnesses of Important Milestones in GAC's Development History Tell the Story of GAC Moving Forward with Quality]

["National Excellent Engineer Team" GAC Powertrain Independent R&D Team Tells the Story of R&D Innovation Journey]

[GAC Styling and Design Team Tells the Story of Design Innovation Journey]

[GAC AION Intelligent Ecological Factory]

In the full-process layout of R&D and manufacturing, GAC carefully built a quality control system covering the entire chain with strict standards: Before every new car is officially launched to the market, it must undergo strict extreme environment tests such as high cold, high temperature, high plateau, high humidity, high corrosion, mountainous areas, sand and dust, etc., the "Five Highs, One Mountain, One Dust", and successfully complete the "Two Winters, One Summer" on-site road test tasks; relying on test grounds and laboratories, comprehensive inspections covering 12 major items and over 1,500 verification sub-items are carried out on the whole vehicle to achieve the goal of systematic quality verification; GAC AION Intelligent Ecological Factory was honored as the "Global First New Energy Vehicle Lighthouse Factory", relying on the digital intelligent manufacturing system to build a solid foundation for the stability of mass production quality.

[GAC Star Spirit Safety Protection System]

In the realm of core safety technology, the Star Spirit Safety Protection System has built four defense barriers, with all eight core systems adopting dual redundant architectures. To date, it has built a safety barrier for nearly 2 million users, successfully resolving 6.28 million potential travel hazards; the installed scale of Mag Battery has exceeded 1.5 million vehicles, with total safe driving mileage crossing the 160 billion kilometer mark; in terms of service guarantee, GAC stands at the forefront of the industry, being the first to launch the "Three Responsibilities" measure for independent brands, proactively taking responsibility and backing up solutions for battery and intelligent driving assistance issues of concern to users, thoroughly eliminating user worries about vehicle use. It is precisely these layered safety barriers and service commitments practiced step by step that have cast the unbreakable brand confidence behind GAC's 30 million sales.  

User-Oriented, Building a Full-Cycle Heartwarming Service System

"What users care about, we keep in mind; what users expect, we carry out to our utmost." Feng Xingya pointed out that this value pursuit centered on users has already been engraved into the development context of GAC Group. For a long time, GAC Group has always adhered to the business philosophy of "People First, Trust is the Way, Innovation First", and the essence of "People First" is precisely to place users first.

[GAC "User Full Open Mic" Event Site]

On the one hand, to accurately focus on problems and deeply listen to user demands, GAC continues to promote the "User Full Open Mic" activity, sincerely inviting users to enter the enterprise to carry out zero-distance face-to-face communication. Meanwhile, a closed-loop management system covering the entire process has been built to ensure that every user suggestion can be efficiently implemented. For common issues, optimization and upgrades facing all users are completed rapidly.

At the same time, GAC has specially established a dedicated User Insight department, fully promoting the whole-chain innovation of problems from precise discovery to efficient resolution. Relying on scientific organizational mechanisms, it effectively ensures that every user demand can receive a timely response, and every matter can be implemented and implemented.

At the same time, the penetration pace of the service network is also accelerating comprehensively. Focusing on channel layout, accelerating the deep expansion of the service network to county levels, planning to add 1,000 county-authorized stores within the year; focusing on service response, heavily launching the "Super Butler" service, achieving the goal of 5-second ultra-fast response and efficient completion of demands within 2 hours, ensuring user demands can reach quickly and be resolved properly. Based on the energy supply system, striving to build a "9 Verticals 10 Horizontals" energy supply network, now covering 31 provinces and 213 cities nationwide, achieving a layout of "there must be a station within a straight 1 kilometer" in core urban areas, the scale of self-operated charging piles exceeds 27,000, among which the number of ultra-fast charging piles exceeds 20,000, creating a convenient and worry-free energy supply experience for new energy vehicle owners.

[GAC Energy "9 Verticals 10 Horizontals" Energy Supply Network]

The core significance of this gratitude event lies in expressing the deepest repayment and gratitude for the strong support of 30 million users for a long time. During the event, Feng Xingya solemnly declared that from this moment on, GAC comprehensively launches the "GAC Group 30 Million Units Off Line · Refresh Gratitude Season" event. GAC Honda, GAC Toyota, GAC Trumpchi, GAC AION, GAC Hyper, and Qijing Auto these six passenger car brands will, for various car buying scenarios such as new purchase, trade-in, and additional purchase, respectively tailor-made characteristic policies, to repay every companionship and support that has never given up with concrete actions.

[GAC Group 30 Million Units Off Line · Refresh Gratitude Season Officially Launched]

Technology Centered on the User, Empowering Real Travel with Frontier Technology

Based on the new coordinate of 30 million, GAC will uphold the concept of innovation leading, fully rushing towards the new track of electrification and intelligence, promote frontier technology to land effectively, and present users with accessible peace-of-mind experiences and convenient enjoyment.

At the frontier of power technology, the Star Source Power built by the "National Excellent Engineer Team", precisely covering Star Source Extended Range, Star Source Plug-in Hybrid, and Star Source Super Dual Engine three core technologies, is about to empower more models to achieve mass production landing. Each product has undergone 100,000 hours of test bench and vehicle strict tests, equivalent driving mileage exceeds 10 million kilometers, guaranteeing that in various scenarios and global regional environments, performance remains rock solid.

[GAC Star Source Power Makes Users Choose "No More Compromises"]

Focusing on the "Three Electric Systems" core track, GAC has always anchored battery ultra-fast charging, low-temperature range and other key problems to break through fully, successfully built a pilot production line for all-solid-state batteries, landed extreme energy consumption innovation results, its mass-produced Quark Electric Drive Motor, maximum efficiency strongly leaps to 99%, firmly staying at the industry's top level.

At the frontier position of intelligent networking, the Super Brain Star Spirit Architecture is constantly iterating and upgrading, successfully connecting Intelligent Driving Assistance, Intelligent Cockpit, Power, Chassis, Body, and Internet of Vehicles these six core systems, achieving the efficient operation of "Single Brain Coordinates the Overall Situation", overall performance leaps 40%; Star River Smart Cockpit achieves deep integration of terminal and cloud, endowing vehicles with the true characteristic of "Good Thinking, Human Communication", transforming into a caring travel partner. GAC will also join hands with Huawei, CATL, DiDi, Tencent, Alibaba and a group of industry leaders to jointly build a stronger AI Intelligent Ecosystem.

As of now, GAC Group's cumulative investment in the field of R&D has exceeded 62 billion yuan, gathering a global R&D elite scale of over 6,800 people. Endless technical deep plowing is helping GAC's products achieve a qualitative leap, gradually upgrading from basic commuting tools to intelligent travel caring partners, mobile smart living spaces, and ecological models of green energy.

Looking at the future journey, GAC will always closely grasp the key guidance of user needs, solidify the quality foundation, rely on technological innovation to gather core kinetic energy, rely on global layout to pave the way forward, fully promote the cross-upgrade to Eco-type Tech GAC, join hands with a broad group of users to advance side by side, empower each other, together moving towards a smarter, greener characteristic, and more vast brand new future.

150,000 Enthusiasts Witness! BJ30 Highlight Edition Unlocks Light Off-Road Freedom

June 12, BAIC Zhuzhou Super Factory hosted a grand gathering for light off-road enthusiasts - "150,000 Passions, Here to Shine" BJ30 Traveler 150,000th Unit Roll-off Line and Highlight Edition Launch Event successfully held. As the fastest-selling car in China's light off-road SUV market to break 150,000 unit sales, Beijing Off-road seized this milestone moment to bring major benefits and new models, lowering the threshold and maximizing quality, truly realizing off-road equality, allowing ordinary families to easily embrace light off-road life that balances urban commuting and mountain roaming.

30,000 Trade-in Subsidy Directly Reduced, Multiple Gifts Maximize Car Buying Sincerity

The most eye-catching policy at this launch event was the 30,000 yuan Super Trade-in Benefit for the entire series, with no limit on vehicle brand or usage years, as long as you have an old car to participate in the trade-in, the final price for the entire series starts from 69,900 yuan; the newly released brand new BJ30 Traveler Highlight Edition, trade-in price starts from 82,900 yuan.

Beyond the high trade-in subsidy, the brand also added five-tier Lifetime Exclusive Benefits, which can be unlocked by ordering within the time limit:

1. Warranty Gift: The first non-commercial owner directly receives a value 6,000 yuan lifetime whole-vehicle warranty, covering 99% core parts such as engine and transmission;
2. Financial Gift: 0 Down Payment and other flexible financial plans to choose from, greatly reducing one-time car purchase pressure;
3. Friend Invite Gift: Old owners who introduce friends and family to successfully purchase a car can claim up to 800 yuan JD Card;
4. Upgrade Gift: Lifetime free OTA online upgrade for the whole vehicle, vehicle performance and features continuously updated;
5. Data Gift: Car-based basic traffic is lifetime free, entertainment traffic gets 2 years unlimited free usage.

With the World Cup kickoff, the brand also launched the "Passionate World Cup, Win Big Prizes with Highlights" limited-time event: purchasing a car at any authorized store nationwide gets you event prediction qualification, if you accurately guess the World Cup champion and final score, an additional 50,000 yuan purchase subsidy will be added, benefits stacked with full sincerity.

Overview of all-series models trade-in price:

• BJ30 Traveler Fuel Standard Edition: Official Guide Price 99,900 yuan, Trade-in Price 69,900 yuan
• BJ30 Traveler Fuel Advanced Edition: Official Guide Price 109,900 yuan, Trade-in Price 79,900 yuan
• BJ30 Traveler Fuel Seven-Seater Edition: Official Guide Price 112,900 yuan, Trade-in Price 82,900 yuan
• BJ30 Traveler Hybrid Advanced Edition: Official Guide Price 136,900 yuan, Trade-in Price 84,900 yuan
• BJ30 Traveler Fuel Highlight Edition: Official Guide Price 139,900 yuan, Trade-in Price 106,900 yuan
• BJ30 Traveler Hybrid Highlight Edition: Official Guide Price 114,900 yuan, Trade-in Price 109,900 yuan

150,000 Unit Sales Build Reputation Foundation, Three Core Hard-Core Strengths Open Up Home and Off-Road Dual Scenarios

To quickly gain the recognition of 150,000 global owners, BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional off-road technology accumulation, unique "Super Off-road, Super Space, Super Savings" three core advantages, perfectly adapting to urban commuting, family travel, outdoor off-road multiple needs.

Super Off-road: Hybrid 4WD Support, Easily Handle Mountain Roads

It is the first domestic boxy SUV equipped with HEV hybrid, independently created industry-leading three-motor 4WD 6-mode hybrid architecture, directly filling the category market gap. A set of 41% high thermal efficiency hybrid dedicated engine paired with front-rear dual drive motors, long-distance fuel saving, instant power maximized; 30ms fastest response intelligent 4WD, 0.5 seconds to release peak torque, paired with electronic central locking, 4-wheel electronic traction control and Intelligent Electric ATS All-Terrain Control System, mud, sand, steep slopes and other complex road conditions can be easily passed, six power modes auto switch, keeping optimal power state at all times.

Super Space: 7-Seat Large Space, No Crowding for Family Travel

2820mm super long wheelbase creates 3-row 7-seat layout, space utilization rate up to 66%, 1496L extendable trunk, rear seats fold flat to turn into 1.92m large bed, camping, moving are enough. Body width maximized third row, 1.8m adult sit down will not be cramped; whole car 38 fine storage grids, phone, water cup, outdoor gear, children's items all can be properly stored, say goodbye to car interior clutter.

Super Savings: Low Fuel Consumption & Long Range, Significant Cost Reduction

Five foreign country auto bloggers actual test verification, South Africa, Indonesia, UAE, Poland, Mexico multi-location road conditions, combined fuel consumption per 100km all controlled within 5L, one tank range easily breaks 1,000 km. HEV hybrid no need for charging piles, refuel to go, save frequent charging consumption of lots of time; plus first owner lifetime whole-vehicle warranty, high-voltage battery no aging bulging risk, maintenance simple, parts sufficient, long-term use worry-free and money-saving.

New Highlight Edition Debuts, Looks, Performance, Experience Three-Fold Comprehensive Upgrade

On the basis of original all-round product power, this new launch BJ30 Traveler Highlight Edition all-around improvement, creating exclusive user travel highlight moments.

Highlight Looks: Trendy Modification Kit Support, Dual Internal/External Quality Improvement

Keep high recognition classic box body, tough lines paired with exquisite details; iconic five-star ring through-headlight, visual impact sufficient. Original factory full set of electric trendy mod kit, exclusive star ring wheels, same-color sport front/rear bumpers, no extra modification needed to own personality appearance. Car interior new orange interior pairing metal texture panels, exquisite high-grade, whether young players or family users, all can find exclusive aesthetic resonance.

Highlight Performance: Faster Power Response, Hybrid System Durability Doubled

Hardware configuration fully strengthened, replaced cycle life is ordinary battery 3 times specialized AGM battery; equipped with Porsche homologous turbocharging technology, whole-vehicle charging efficiency up to 99%; rear motor power from 55kW upgraded to 70kW, intersection start, ramp overtaking, emergency avoidance power available on demand, urban driving more confident.

Highlight Experience: Mobile Comfort Living Room, Detail Maximized Ambiance

Higher body brings transparent open driving view, seat heating, ventilation, steering wheel heating all series equipped; rain sensor auto close window, rainy day no need to be flustered; 64-color ambient light dance with music, commuting road, self-driving trip all can own exclusive relaxation space, balancing home comfort and off-road ambiance.

CCTV Full Live Stream Disassembly of 150,000 km Actual Vehicle, Hard-Core Quality Visible to the Naked Eye

To intuitively prove vehicle durability strength, Beijing Off-road jointly with CCTV Finance launched internet's first 150,000 km BJ30 Traveler car disassembly live stream. 150,000 km is basically equivalent to ordinary family nearly ten years car usage mileage, whole vehicle status after disassembly surprised everyone:

Engine turbo carbon deposits very low, power output still sufficient; transmission casing no leakage, internal gears no wear pitting; battery pack no bulging, leakage, degradation issues; subframe, suspension arms no rust oil seepage, chassis regularity nearly new car. Real disassembly lens, verify vehicle material solid, durable reliable, long-term use maintenance cost lower, travel process fully worry-free.

Lens simultaneously entered BAIC Zhuzhou Super Factory, reveal manufacturing confidence behind high quality: welding workshop hundreds of robots fully automatic operation, body glue application error not exceeding hair thickness, body skeleton anti-collision anti-deformation ability maximized; 5000-ton giant stamping equipment one-piece body sheet metal, appearance lines neat and smooth; fully automatic robot spraying pairing eco-friendly water-based paint, car interior odor greatly reduced, paint surface sun-proof corrosion-proof. Full process multiple quality control checkpoints layer by layer control, every off-production-line vehicle all under strict testing.

Off-road Family Continues In-Depth Cultivation, Unlock Diverse Travel New Choices

As China off-road car founding brand, Beijing Off-road rely on rich product matrix cover different user needs. Except this heavy debut BJ30 Traveler Highlight Edition, BJ40 Range-extender Long-range version similarly rely on city and wild, high safety hard-core strength, satisfy user farther off-road exploration needs.

150,000 user choices is best proof of quality. BJ30 Traveler Highlight Edition with affordable trade-in price, all-round product power, generous car buying benefits, break off-road model high threshold, let light off-road no longer be exclusive to few people. Future Beijing Off-road will also continue in-depth hybrid off-road technology, accompany thousands of owners rush to mountains rivers lakes seas, rush to every highlight journey belonging to oneself.

June 17-21, the 2026 CMS Hangzhou Auto Show officially opened at the Hangzhou International Expo Center. Deep Blue Auto brought its full series of 6 star models to the exhibition stand. Coinciding with the 2026 USA-Mexico-Canada World Cup gaining global attention, as the Global Official Partner of the Portugal National Team, Deep Blue Auto injected the "Green Pitch Spirit" into this auto show venue.

At the same time, to thank the support of Hangzhou users, Deep Blue Auto brings exclusive car buying rights at this auto show: Super Trade-in Gift and Old-for-New Renewal Gift enjoy up to 8,000 Yuan trade-in subsidy; Summer Car Buying Gift enjoys up to 10,000 Yuan car buying benefits; Financial plans provide 5-year low-interest options, or up to 200,000 Yuan 5-year loan, 0% interest for the first 3 years, super value policy, also giving Deep Blue Mall 1,000 Yuan Sapphire and Home Charging Pile.

Recently launched brand new Deep Blue S07 Huawei Qiankun Laser Edition Extended Range Model appeared simultaneously, becoming the core highlight of this auto show. "Tech Smart Enjoyment Medium Sedan" Deep Blue L07, integrating trendy design, strong power and all-domain intelligence, is the powerhouse in the 150,000 Yuan sedan market. It is equipped with new generation Force Super Integrated Electric Drive and Smart Extended Range System, ample power and excellent energy consumption performance. As a sedan with Huawei Qiankun Intelligent Driving as standard across the series in the same price range, its high-speed section intelligent driving coverage rate exceeds 99.2%, when driving on Hangzhou intercity highway, it can effectively relieve long-distance driving fatigue. With 20-way all-dimensional collision avoidance system, layer-by-layer protection protects daily commute safety, meeting the car usage demands of office workers.

Deep Blue S05 is a model with double harvest in market performance and reputation. Since its launch, monthly average sales have broken 10,000, global cumulative sales have exceeded 200,000, and it has won multiple international authoritative honors such as German iF Design Award and Thailand Car of the Year Award, it is a well-deserved global blockbuster model. This car comes standard with CATL Battery Cells and Golden Bell Battery, safety protection is maximized, suitable for Hangzhou summer high temperature and rainy climate environment. 620km CLTC ultra-long range is enough to meet daily commute needs, paired with 3C super charge technology, 15 minutes can top up power from 30% to 80%, weekend self-driving to Hangzhou surrounding cities is also effortless.

Focusing on extreme driving control experience, Deep Blue L06 Max, sales stable in high position for two consecutive months, deeply favored by young users pursuing driving fun. The model is equipped with 3 million level supercar same model Magnetorheological Chassis, steering precise, vibration filtering performance excellent, traveling on Hangzhou urban main road, brings smooth and effortless control feeling. Series standard Golden Bell Battery has accumulated 700,000 vehicles installed, always maintaining zero spontaneous combustion record.

As the culmination of Deep Blue Auto's mission of "Intelligence Equality + Electric Equality", the launch of the brand new Deep Blue S07 Huawei Qiankun Laser Edition Extended Range Model achieved "Pure Electric + Extended Range" two power forms laser intelligent assisted driving full coverage, breakthroughly bringing 300,000 Yuan level laser intelligent assisted driving to 150,000 Yuan level mainstream market, becoming the first SUV in this level to be equipped with Huawei Qiankun Laser Solution. The new car comes standard with Huawei Qiankun ADS 4 Pro Enhanced Edition, equipped with a 27 sensor fusion perception system composed of 1 LiDAR, 3 4D millimeter wave radars, 11 HD cameras and 12 ultrasonic radars, bringing "Active Safety" from technical parameters to daily commute: complex roundabout precise navigation, unprotected left turn active courtesy, narrow road meeting intelligent speed control, making high-end intelligent assisted driving experience within reach. With CLTC pure electric range 300km, up to 1385km comprehensive range.

Positioning flagship large 6-seater SUV Deep Blue S09, precisely matching high net worth group's car usage needs, balancing family outing and business reception two scenarios. Vehicle pure electric range 310km, equipped with 5C super charge technology, only ten minutes can complete 30%-80% power top up, energy supplement efficiency leads the same level. Whole vehicle series standard Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit, achieving driving assistance, human-vehicle interaction all-dimensional intelligence; industry first mid-row can slide horizontally dual zero-Gravity seats, integrated intelligent moving center console, matching various space modes, whether weekend family camping leisure, or business travel pick up guests, can bring comfortable, luxury riding experience.

Deep Blue G318 Worry-free Crossing Edition breaks the boundary between hardcore models and city car usage, can both handle outdoor crossing, can also adapt to city commute. Vehicle equipped with dual motor real four-wheel drive, two mechanical differential locks and all-terrain driving system, passability and rescue capability outstanding, same level unique air suspension, CDC damping and active magic carpet system, can also make the vehicle maintain stable and comfortable when driving on city roads.

Data shows, May of this year, Deep Blue S05 topped the pure electric compact SUV sales list, achieving monthly sales "three-peat", Deep Blue L06 even won 130,000 - 200,000 new energy medium car monthly sales champion. So far, Deep Blue Auto global cumulative delivery broke 800,000 units, firmly staying in first place among central enterprise new energy sales.

It is worth mentioning, May, Deep Blue Auto officially became Portugal National Team Global Official Partner, borrowing World Cup top sports IP releasing brand momentum. With "Young, Tech, Sports" as tags, Deep Blue accelerates from product overseas to brand overseas crossing, letting global market see Chinese new energy technology confidence and home court posture.

This Hangzhou Auto Show, Deep Blue Auto with full matrix product lineup adding exclusive car buying benefits, for Hangzhou consumers brought real car buying good gifts.

In the Northwest tourism market where popularity continues to soar, how can one step out of the "cutthroat price competition" first?

From March 2025 to March 2026, Shaanxi Yuno Tourist Automobile Co., Ltd. (shortly "Shaanxi Yuno") continuously increased procurement of 20+ large and medium-sized buses in one year, sticking to only one platform - Suzhou King Long Higer Bus New V Series!

"Under the background of deep transformation in travel demand, tourist buses are no longer simple transportation tools, but important carriers of tourism experience." Ye Wanjun, General Manager of Shaanxi Yuno, stated that it is precisely凭借 the New V Series high-end models plus high-standard services, that Shaanxi Yuno has significantly improved its market recognition, continuously optimized its business structure, and stepped into a new track of value competition!

Must actively transform, embark on a new journey after ten years

From establishment in 2016 to 2025, Shaanxi Yuno managed for ten years, passed the first hurdle of scaled operations, and has walked to the "new gateway" of upgrade and development.

Ye Wanjun reviewed that Shaanxi Yuno started with tour chartering and group commuting business, steadily expanded the fleet scale, continuously expanded service clients, comprehensively completed the transportation guarantee for major holidays and the emergency transport capacity guarantee tasks for large-scale events such as the National Games and the Central Asian Summit, and gradually became an enterprise with certain influence in the Xi'an tourist transport industry.

"When high-speed rail, self-driving, ride-hailing and other travel modes continue to divert客源, tourists' personalized, quality, and deep travel demands continue to improve, the tourist transport industry must bid farewell to the old model of extensive management and low-price competition spiral, and turn to the new upgrade of quality competition, experience competition, and value competition." Ye Wanjun clearly recognized: only by actively transforming and improving quality and efficiency can one ensure steady and long-term progress in the fierce market competition.

In 2025, Shaanxi Yuno made up its mind to fully launch high-end and quality transformation, facing market changes with a new posture.

"Currently the company owns over 70 tourist buses. After systematically eliminating old ordinary models, all newly added vehicles in the past two years have been selected as Suzhou King Long Higer New V Series high-end buses." Ye Wanjun stated that the first batch of 12 Higer New V Series tourist buses were purchased in March 2025. After actual operation verification, the vehicle's performance, riding experience, and management efficiency all performed excellently. Subsequently, another 10 were procured.

Admired three major advantages, confirmed New V Series

At Shaanxi Yuno, the Higer New V Series fully covers all operational scenario needs. Among them, the 56-seat V13 is efficient and comfortable, adapting to high-end study tours and large-scale events; the 50-seat V12 is flexible, meeting medium-sized team travel needs; especially the New V Series model with 2+1 high-end seat layout, "this high-end configuration focuses on premium small groups and high-end business reception, creating a mobile VIP lounge, significantly improving tourists' travel comfort experience." Ye Wanjun said.

Why did Shaanxi Yuno firmly choose Higer New V Series for transformation?

Ye Wanjun frankly stated: mainly appreciating Higer New V Series product performance leadership and Suzhou King Long's caring after-sales service system.

He mentioned three major advantages of Higer New V Series: First, high-end and comfortable riding experience. Higer New V Series models have a grand appearance, spacious space, comfortable seats, and quiet driving. Details such as ambient lights and mobile charging ports are complete, comprehensively improving travel quality.

Second, leading smart safety configurations. Higer New V Series pioneered standard configuration of smart cockpits in the industry, supporting voice control for air conditioning, multimedia, and smart navigation. Paired with AEBS collision avoidance warning and other driver assistance systems, 360-degree reverse image can also be selected, building a solid road safety defense line.

Third, efficient and convenient operation management. Ye Wanjun mentioned that the industry urgently needs to solve cost reduction and efficiency increase. Higer New V Series' high reliability and low fuel consumption performance can achieve faster return on investment over the full cycle. Moreover, relying on the "Higer Smart Travel" mini-program, real-time vehicle monitoring and dynamic management can be achieved, which is also beneficial for improving operational efficiency and controlling operating costs such as fuel consumption and maintenance.

Matching high-end services, new definition of buses

Ye Wanjun introduced that while optimizing vehicle structure and introducing high-end models, Shaanxi Yuno simultaneously upgraded the standardized service system, making tourist buses no longer simple transportation tools, but important carriers of tourism experience.

To showcase quality warmth with standardized services, Shaanxi Yuno's implemented standardized service includes unified vehicle appearance standards, unified driver attire image, and unified service operation processes, implementing smiling service, proactive service, and personalized service, guaranteeing tourists a more comfortable and pleasant experience throughout the journey.

Relying on high-end models plus high-standard services, Shaanxi Yuno's customer reputation continues to soar, successively receiving praise from students and teachers from Beijing Key High Schools and multiple institutions in Xi'an during study tour itineraries, and winning high recognition from international teams such as Singapore and Kuala Lumpur and domestic high-end clients. Long-term stable cooperation clients continue to increase, business structure continues to optimize, and market recognition significantly improves.

Ye Wanjun stated that in the future, Shaanxi Yuno will always adhere to customer-centricity and quality as the foundation, continuously deepen strategic cooperation with Suzhou King Long, continuously optimize transport capacity structure, innovate service models, provide higher quality, more comfortable, and more intelligent transport-tourism integration services for Shaanxi culture and tourism travel, and explore new solutions for high-quality development of the tourist transport industry with industry colleagues.

Taking Shaanxi Yuno as a representative, the Northwest tourist transport industry is accelerating high-end and quality upgrade.

Higer New V Series, with benchmark-level product strength, precisely connects with new demands for tourism and travel travel, using safe, comfortable, and smart travel experience, helps customers walk out of low-price competition spiral, and unlocks a brand new future of value competition!

On May 21, 2026, "New Ecology for Tourist Travel, Opening a New V Journey" Golden Dragon Passenger Tourism Product Exchange Conference was held in the northwest cultural tourism stronghold, Xi'an, Shaanxi. Led by the new V-series bus high-end + pure electric models, what upgraded experience will the brand-new upgraded Golden Dragon tourism passenger transport overall solution bring to northwest cultural tourism passenger transport?

Adapting to Northwest Tourism Upgrades, Tourism Buses Moving New and Green

As a key connector of the "Belt and Road" and an international tourism hub city, the demand for study tour groups, scenic spot charter buses, and cross-province custom travel in Xi'an's tourism passenger transport market continues to grow, posing higher requirements for tourism buses.

The brand-new upgraded Golden Dragon tourism passenger transport overall solution, based on new market trends and a new operational environment, breaks the situation with high-end + pure electric models!

Three Golden Dragon new V-series models were unveiled at the scene of this exchange conference. They are the V12 "Land First Class" equipped with 37 seats and business seats, the V9 with a "2+1" seat layout with 26 seats, and a pure electric model V11E.

Sun Hongxiang, Director of Domestic Sales at Golden Dragon

Sun Hongxiang, Director of Domestic Sales at Golden Dragon, emphasized that the tourism passenger transport industry is undergoing profound changes, with trends of high-end, customization, electrification, and intelligence accelerating to arrive. "We will promote the development and upgrade of the tourism passenger transport industry in Shaanxi and even the whole country with better products and services, and we also hope to become the new starting point for the application and promotion of tourism bus electric models in Xi'an and the Northwest."

It is introduced that, following the comprehensive electrification in the public bus sector, the penetration rate of electric buses in the domestic market's shuttle rental and highway passenger transport sectors continues to rise. Golden Dragon's domestic sales of highway buses over 8 meters in 2025, electric models accounted for 49%!

Sun Hongxiang introduced that large-capacity tourism buses have already been applied first in areas such as Shandong, Guangdong, and the Southwest. A long-standing customer from Guangdong upgraded a commuter bus equipped with 176 kWh to 352 kWh. Besides daily commuting, they can run scheduled services on the Guangzhou-Shenzhen line and Guangzhou-Foshan line custom passenger transport, using the cost advantage of electric buses to increase income.

The new V-series V11E electric bus exhibited on site this time came from a customer in Yantai, Shandong, driven by the driver from Yantai to Xi'an all the way.

Product + Service, New V-Series Solution Full Coverage

The Golden Dragon tourism passenger transport overall solution includes "New Models + New Services". It is not only a new upgrade of driving and riding experience, but also leads the industry's operation and management into a new stage.

Huang Suhang, Product Manager at Golden Dragon Technology Center

At the exchange conference that day, Huang Suhang, Product Manager at Golden Dragon Technology Center, introduced that the Golden Dragon new V-series is a labor of love by Golden Dragon, taking 3 years, gathering over a thousand R&D forces, and forward design, possessing butterfly wing new exterior design and high quality, high safety, high intelligence, high comfort.

As a product platform with intelligent cockpit systems standardly equipped first in the entire series of models, the intelligent level of Golden Dragon new V-series leads the industry. Based on the new architecture configured with high computing power chips, the new V-series realizes intelligent voice control of lights, multimedia, air conditioning and other functions, which is conducive to the driver focusing on driving, and can also improve the entertainment and interaction experience with passengers.

Huang Suhang stated that Golden Dragon new V-series pure electric models provide multi-brand and multiple battery capacity choices, comprehensively adapting to multiple scenario needs of tourism passenger transport: including 163 kWh/175 kWh product solutions suitable for enterprise shuttle buses and high-speed rail transfers, 310 kWh/352 kWh product solutions suitable for surrounding tours and adjacent intercity passenger transport, 399 kWh/450 kWh/528 kWh large battery capacity product solutions suitable for cross-regional tourism operations. He also introduced the Ruixing light commercial vehicle product with 1+1 large business 7-9 seats facing customized private small groups.

Wang Keqiang, Regional Service Manager at Golden Dragon

Wang Keqiang, Regional Service Manager at Golden Dragon, detailed the after-sales service system, safeguard measures, and service advantages of Higer buses.

Golden Dragon has a total of more than 800 service stations nationwide, with 7 regional central stations built. In the Northwest region, with Gansu Lanzhou Golden Dragon Group Service Center, Dunhuang Golden Dragon Service Center, and Urumqi Golden Dragon Service Center as the core, providing high-standard service guarantees.

At the same time, Golden Dragon's "Higer Smart Travel" mini-program has been fully launched and is currently promoted and used in many places across the country, helping tourism passenger transport enterprises achieve refined management and cost control. The "Higer Smart Travel" mini-program can achieve 7x24 hour online one-click repair reporting, providing digital operation support such as real-time dispatch, fuel consumption/electricity consumption monitoring, driving behavior analysis, AI intelligent services, etc.

New V-Series Assists Transformation, New Sample of Northwest Tourism Passenger Transport

Since the Golden Dragon new V-series bus was launched in 2024, global delivery has exceeded 13,000 vehicles and has received high recognition from a large number of customers.

Ye Wanjun, General Manager of Shaanxi Yuno Tourism Automobile Co., Ltd., shared the company's practice and thoughts on promoting enterprise transformation and upgrading hand in hand with Golden Dragon Higer new V-series.

Ye Wanjun, General Manager of Shaanxi Yuno Tourism Automobile Co., Ltd.

Ye Wanjun stated that from March 2025 to this year, the company has continuously added purchases of Higer new V-series a total of more than 20 vehicles. The firm choice of Higer new V-series is mainly due to these three major advantages: high-end comfortable riding experience, leading intelligent safety configuration, and efficient and convenient operation management. "Especially the 2+1 seat layout new V-series high-end model, creating a mobile VIP lounge, focusing on premium small package tours and high-end business reception, significantly enhancing the comfortable experience of passenger travel."

Relying on high-end models + high-standard services, Shaanxi Yuno customer reputation continues to rise, successively won consistent praise from teachers and students of key middle schools in Beijing and many institutions in Xi'an study tours, and more won the high recognition of foreign-related teams such as Singapore, Kuala Lumpur and domestic high-end customers.

Grabbing the northwest cultural tourism development opportunity, Higer new V-series creates a new ecosystem of high-end smart travel with technology iteration and service upgrades, helping the tourism passenger transport industry improve quality and advance!

(This article is provided by the enterprise)