In the Malaysian SUV market, many buyers compare Proton X90 and Kia Sportage when choosing a car. These two models are quite close in price and positioning. Today, we make a detailed comparison from multiple aspects to help you save time doing research.
The OTR price of the Proton X90 in Malaysia is RM 106,800 - 122,800. There are 4 versions in total, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The OTR price of the Kia Sportage in Malaysia is RM 129,639 - 179,320. There are 4 versions in total, including 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), 2025 2.0L AT 2WD High (RM 139,639), etc.
From the price perspective, the starting price of the Proton X90 is indeed RM 22,839 cheaper than the Kia Sportage. If your budget is limited, the Proton entry-level version can already meet daily needs. But keep in mind, the few thousand RM difference might mean trade-offs in features, which depends on your specific requirements.

The Proton X90 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
The Kia Sportage is equipped with 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
Both cars use the same powertrain, so the driving feel is basically the same. Fuel consumption is also similar, no need to worry too much about this point.

The Proton X90 safety rating is 5★ (ASEAN NCAP). Active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Kia Sportage safety rating is 5★ (ASEAN NCAP). Active safety systems include Drive Wise.
Both cars have the same safety rating. Safety features in this class are quite comprehensive. New car safety is generally not poor nowadays, no need to worry too much about this.

The Proton X90 uses FWD drive mode.
The Kia Sportage uses FWD drive mode.
Both cars have the same drive mode, both are FWD, so there won't be much difference in daily driving feel.

Both the Proton X90 and Kia Sportage are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, choose the one with richer configurations. Ultimately, we suggest test driving both models, as personal experience is the most important.

In general, both the Proton X90 and Kia Sportage are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your homework, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending time doing research is never wrong.