Deep Blue Auto is playing a big game: Family box on the left, sports coupe on the right

At the Deep Blue Auto booth at the Chengdu Auto Show, the all-new G318 was surrounded by people.

But if you look to the side, the people standing in front of another car are all young people holding up phones to take pictures of details; this car is the Deep Blue L06 All-New Special Edition.

The emergence of the Deep Blue L06 reveals exactly what Deep Blue Auto is playing at—a big game—grasping family users with the left hand and tightly holding the young consumer group with the right. Walking on two legs, letting not a single one go.

Why does L06 sell out for 5 consecutive months?

Let's talk about the car itself, the L06 first. In July 2026, Deep Blue L06 sold 7,267 units, with single-month sales breaking 5,000 units for 5 consecutive months. In the new energy mid-size car market priced under 200,000, this performance firmly secures the top spot.

Selling well must have a reason. L06's biggest trump card is that it equipped a magnetorheological suspension identical to the one used in 3-million Ferrari onto a 150,000-level car. The reaction speed of this suspension is on the millisecond level, cornering support and vibration damping quality are completely beyond the standard for this price point.

Additionally, with standard LiDAR across the entire lineup and a 3nm automotive-grade cockpit chip, the L06 is essentially "over-equipped" in the 150,000-level market. If young people want a sporty feel, tech feel, and value, the L06 provides all of it at once.

But Deep Blue is obviously not satisfied with this.

Special Edition is here, track kit fully loaded

The L06 All-New Special Edition making its debut at this Chengdu Auto Show directly came with a track-style racing kit.

The front features 3D wind blades paired with an integrated front splitter, the sides of the body have side skirt wind blades to manage turbulent flow, and the rear is a fixed large rear wing made of carbon fiber material. With the complete aerodynamic kit, the maximum downforce of the whole vehicle reaches 1000 Newtons.

What does 1000 Newtons mean? At high speeds, the car is firmly pressed onto the ground, cornering lean is smaller, and lane changes are more stable. Officially stated as "more enjoyable cornering, more stable high speed".

This configuration of a large carbon fiber rear wing, in the past, was a feature reserved for million-level performance cars. Now Deep Blue has made it standard for the L06 Special Edition. It is lightweight and high-strength, the visual impact is maximized, and the actual performance is significant.

The wheels switched to exclusive new styles, paired with high-brightness yellow brake calipers. The whole vehicle looks aggressive from the front, has a streamlined feel from the side, and a track vibe from the back — the visual unity is done quite well.

In short, this car targets young users who want "daily comfort and track presence". It's comfortable for daily commuting, and on weekends when you go trail driving, take photos, or post to social media, the vibe is no worse than cars costing several times more.

Two product lines, two completely different strategies

Looking at G318 and L06 together, Deep Blue Auto's product strategy becomes clear. G318 plays the family card. The positioning of "9 Cities 1 Wild" precisely hits the real car usage scenarios of most Chinese families. Large space, high comfort, Huawei intelligent driving, mild off-road capability — everything dads need, it has all.

L06 plays the youth card. Sporty styling, magnetorheological suspension, LiDAR, track kit — what young people want, it has all.

One cares for family, one plays cool. One box shape, one coupe. One starting at 190,000, one at 150,000 level. The two product lines do not fight each other, each precisely harvesting target users.

This is not all. Deep Blue's product matrix also includes S05, S07, S09, L07 — from compact SUV to mid-size SUV to mid-large SUV, from sedan to coupe to box shape, almost covering all sub-markets of mainstream home use and young consumers.

Globalization pace has not stopped, millions of users within sight

The product matrix is laid out, sales naturally follow. From January to July 2026, Deep Blue Auto's global cumulative sales reached 193,369 units, up 13.48% year-on-year. Among them, overseas cumulative sales were 44,508 units, up 87.48% year-on-year. As of the end of July, global cumulative sales broke 910,000 units. At this pace, breaking through one million users by the end of the year is basically no surprise.

Regarding overseas layout, Deep Blue has covered over 100 countries and regions globally. The new S05 has entered 73 countries and regions globally, winning trust from over 250,000 users. German iF Design Award, Thai Annual Car Awards, etc., have been won by many.

On the technology level, Deep Blue's self-developed Yuanli Super Integrated Electric Drive has cumulatively exceeded 1 million units produced over 45 months, system assembly working condition efficiency of 94.13% ranks first globally. Golden Bell Shield battery won the National Science and Technology Progress Award 2nd Class twice, guarding over 2.1 million users. In the second half of the year, pure electric models will successively equip the 800V high-voltage platform, supporting 6C super charging, 10 minutes energy replenishment from 30% to 80%.

Behind these numbers and technologies lies a brand that is accelerating its pace.

Walking on two legs, only then can one go far

Back to the Chengdu Auto Show booth. On one side are family users bringing elderly and children to see the G318, on the other side are young people surrounding the L06 Special Edition taking photos and posting to social platforms. These two groups are excited separately on the same booth, not interfering with each other; this is probably the situation Deep Blue Auto wants.

Past Chinese car brands often fought the world with one product line. Either focused on home use, or focused on youth sports, not many could walk on two legs steadily. Deep Blue is using G318 and L06 to prove one thing — home use and sports are not contradictory, caring for family and showing off can be achieved together.

G318 is responsible for turning the box from an off-road tool into a family all-around travel solution. L06 Special Edition is responsible for lowering the sports coupe track temperament to places reachable by young people.

One roots downwards, one grows upwards. This chess game, Deep Blue plays quite intelligently.