Sailun Indonesia Makes Another Big Move!

August 20, Sailun Tires released another heavy signal in the Indonesian market, holding a grand unveiling ceremony for the joint cooperation store jointly with global automotive technology giant Bosch (Bosch). XMOTORS CEO Li Xiaomeng, Executive President Feng Hao, and representatives of Sailun Group, Zhou Bo, Cao Guoqiang (General Manager of Asia Overseas Region), Xu Hao (Deputy General Manager of Indonesia) and other guests attended together. At the scene, Cao Guoqiang officially presented Sailun Tires Authorized Dealer Certificate to Li Xiaomeng, marking that Sailun and Bosch's strategic cooperation has entered a brand new stage.

Bosch Car Service PIK2 Cooperation Store Officially Unveiled

From Single-Point Cooperation to Systematic Deep Dive

The Bosch Car Service PIK2 cooperation store unveiled this time is a key move by Sailun to deepen channel layout in the Indonesian market. The simultaneous completion of authorized signing and store unveiling means that the cooperation mode of both parties has officially been upgraded, crossing from past single-point exploration to a stage of systematic deep diving.

Both parties will exert efforts collaboratively, promoting the evolution of automotive aftermarket terminal services towards scenario-based, standardized, and in-depth directions. This 'big move' not only demonstrates Sailun's ability to integrate global quality resources but also highlights its determination to build a high-end service network in the international market.

Localization Strategy Upgraded Again

Indonesia, as the core automotive market with the most prominent growth potential in Southeast Asia, sees car ownership continuing to climb, and consumer demand for professional, high-quality maintenance services is increasingly urgent. Based on long-term deep diving and precise insights into the local market, Sailun continuously improves the localization strategy and has built a full-chain localization operation system covering R&D, production, sales, and services.

This cooperation is a concrete embodiment of Sailun's reliance on global technical accumulation and local rapid response capabilities. By aggregating Sailun's comprehensive advantages in tire R&D manufacturing, product innovation, and localization supply, as well as Bosch's deep accumulation in automotive technology, diagnosis, repair, and standardized service systems, both parties will precisely connect with market demand and create long-term value for users.

Building a New Ecosystem for One-Stop Services

Taking the Bosch Car Service PIK2 co-branded store as the carrier, Sailun and Bosch will promote the deep integration of high-quality tire products and professional automotive maintenance services. The store will provide one-stop automotive service solutions covering multiple scenarios including tire matching, professional installation and inspection, daily maintenance, and vehicle repair and maintenance, bringing great convenience to Indonesian car owners.

Sailun side expressed that the unveiling of this co-branded store is a brand new starting point. In the future, Sailun will continue to leverage the synergy of global layout and localization operations, deepen cooperation with Bosch in multiple fields such as brand co-construction, product synergy, terminal empowerment, and market promotion. Both parties will continue to expand the service network, injecting strong growth momentum for partners, and at the same time bring safer, more professional, and higher quality travel experiences to local consumers, fully creating a new service benchmark for the Indonesian automotive aftermarket.