According to data from the General Department of Customs of Cambodia, from January to September 2026, the country's tire export value reached $1.723 billion (approximately 11.58 billion RMB), a significant increase of 77.46% compared to $971 million in the same period of 2025, ranking among the highest growth rates in Cambodia's export history. Behind this major industrial transformation of this traditional textile and garment exporting country stands a collective "southward-moving" Shandong tire army—approximately 90% of tire factories in Cambodia originate from Shandong.

Exports of $1.7 billion in 9 months, surpassing Vietnam

According to data from the Ministry of Commerce of Cambodia, tire exports for vehicles from January to August 2026 reached approximately $1.497 billion, a year-on-year increase of 72.14%. The United States is the largest export destination, followed by markets such as Brazil, Canada, France, and the UK. In 2025, with sales of 13.4 million units, Cambodia ranked among the top three import sources for US passenger car replacement tires, surpassing Vietnam.

Currently, 8-9 tire factories in Cambodia are in operation, distributed across 5 economic zones in Prey Veng Province, Preah Sihanouk Province, and Kratie Province. Secretary of State Penn Sovicheat stated: "The surge in tire sales and value highlights the global acceptance of Cambodian tires."

Shandong Army: From Giants to Little Giants All In

In 2012, Sailun pioneered Vietnam, starting its overseas journey; in 2021, the Sailun Cambodia factory began production, becoming the first local tire factory; since 2024, capital increase and expansion have taken place, with a second phase project planned again by the end of 2025. Double Star Tires invested 1.438 billion yuan to build a factory with an annual capacity of 7 million semi-steel tires and 1.5 million all-steel tires, with phase one already in production since September 2024; Triangle Tires established its first overseas base in Cambodia, planning a capacity of 7 million tires, expected to become its main overseas supply force in the second half of 2027.

Shandong "Little Giants" are also taking frequent actions: Fomax Cambodia factory rolled off its first tire in September 2025, with a designed annual capacity of 9.2 million tires; Zhengdao Tires factory was built and started production in just 10 months, immediately followed by a second-phase plan for 1.5 million sets of all-steel tires and 6 million sets of semi-steel tires; Shandong New Continent Rubber project was approved, planning 4.5 million high-performance semi-steel tires. From 2024 to 2026, the three Shandong companies combined added over 20 million tires of capacity in Cambodia.

Upstream support follows synchronously: Sinomach Softcontrol invested in a biomass power plant in Kratie Province, with Fomax holding a 20% stake; Yongyu Rubber plans a 600,000 rubber capsule vulcanization capacity; Wanli Tires invested in the phase one 6 million unit project of its Cambodia base, with an investment of about 2 billion yuan, which went into production in January 2026. After phase two is completed, total capacity will double to 12 million units; GCT Rubber Cambodia Company received the "Smart Manufacturing Leading Factory" certification, the first issued by the Cambodian industry department.

"Safe Haven" Under Pressure from Anti-Dumping and Countervailing Duties, Target 100 Million Units

Cambodia became a popular location for sites after 2023, with the immediate trigger being the US anti-dumping and countervailing duty (AD/CVD) investigation on Southeast Asia—challenging passenger tires from Thailand and Vietnam in 2021, and imposing additional tariffs on truck and bus tires from Thailand in 2024. Plus, Prime Minister Hun Manet announced exemption of export taxes for export-oriented tires, further amplifying policy dividends.

Deputy Prime Minister So Chan Thol stated that from 2023 to 2025, about 50% of approved investments in Cambodia came from China. Cambodia has cumulatively exported about 30 million tires, with a future goal to reach an export scale of 100 million units. In the first nine months of 2026, Cambodia's natural rubber latex export revenue reached $455 million, a 25% year-on-year increase, providing local raw material support for the tire industry.

Hidden Concerns Behind the Celebration

Industry insiders remind that freight volatility, changes in trade rules, and customer concentration risks will determine whether the current high profits of Cambodian tires can be sustained. The US has already acted against Thailand and Vietnam successively, and acting against Cambodia is likely just a matter of time. For Shandong tire companies clustering in Cambodia, while enjoying the dividends, a global diversified layout remains a mandatory question.

Agensi Kastam Cambodia menunjukkan data, dari Januari hingga September 2026, nilai eksport tayar negara itu mencapai 1.723 bilion dolar AS (anggaran 115.8 bilion yuan China), meningkat sebanyak 77.46% berbanding 971 juta dolar AS pada tempoh yang sama 2025, peningkatan ini mendahului sejarah eksport Cambodia. Di sebalik perubahan industri besar negara eksport pakaian dan perangsangan tradisional ini, terdapat sebuah legiun tayar Shandong yang secara kolektif "bergerak ke selatan" — sekitar 90% kilang tayar di Cambodia berasal dari Shandong.

17 bilion dolar AS dieksport dalam 9 bulan, malah mengatasi Vietnam

Mengikut data Kementerian Perniagaan Cambodia, eksport tayar kenderaan jalan raya dari Januari hingga Ogos 2026 adalah sekitar 1.497 bilion dolar AS, meningkat 72.14% setahun. Amerika Syarikat adalah destinasi eksport utama, pasaran lain adalah Brazil, Kanada, Perancis, United Kingdom, dan lain-lain. Pada 2025, Cambodia dengan jualan 13.4 juta biji tayar masuk ke antara tiga sumber import utama tayar ganti kenderaan persendirian di Amerika Syarikat, malah mengatasi Vietnam.

Saat ini, Cambodia mempunyai 8-9 buah kilang tayar yang beroperasi, tersebar di 5 zon ekonomi khas di Wilayah Kampong Cham, Wilayah Sihanoukville dan Wilayah Stung Treng. Setiausaha Kerajaan Kementerian Perniagaan Penn Sovicheat menyatakan: "Peningkatan mendadak dalam jualan dan nilai tayar, menonjolkan penerimaan global terhadap tayar Cambodia."

Legiun Shandong: Dari Raksasa hingga Raksasa Kecil Saling Masuk

Pada 2012, Sailun membuka tanah di Vietnam untuk memulakan perjalanan ke luar negara; pada 2021, kilang Sailun Cambodia dilancarkan operasi, menjadi kilang tayar pertama di kawasan itu; dari 2024, ia menambah modal untuk meluaskan, pada akhir 2025 merancang semula projek Fasa 2. Double Star Tire melabur 1.438 bilion yuan membina kilang tayar separa baja 7 juta biji dan 1.5 juta biji tayar baja penuh setahun, Fasa 1 telah dilancarkan pada September 2024; Triangle Tire menempatkan pangkalan luar negara pertamanya di Cambodia, merancang kapasiti 7 juta biji, dijangka menjadi teras bekalan luar negara pada separuh kedua 2027.

"Raksasa Kecil" Shandong juga banyak bergerak: Kilang Fumaisi Cambodia pada September 2025 mengeluarkan tayar pertama, kapasiti direka 9.2 juta biji setahun; Kilang Zhengdao Tire hanya menggunakan 10 bulan untuk dibina dan dilancarkan operasi, kemudian menambah perancangan Fasa 2 sebanyak 1.5 juta set tayar baja penuh dan 6 juta set tayar separa baja; Projek Getah Shandong Newland mendapat kelulusan, merancang 4.5 juta biji tayar separa baja berprestasi tinggi. Dari 2024 hingga 2026, tiga syarikat Shandong ini menambah kapasiti gabungan di Cambodia melebihi 20 juta biji.

Pendampingan hulu selari diperkukuh: SoftControl melabur di Kilang Tenaga Biomass di Wilayah Stung Treng, Fumaisi memegang 20% saham; Yongyu Rubber merancang kapasiti 600,000 unit kapsul vulkanisasi; Wanli Tire melabur sekitar 2 bilion yuan, Projek Fasa 1 tapak Cambodia 6 juta biji telah dilancarkan pada Januari 2026, selepas Fasa 2 siap, kapasiti keseluruhan akan berlipat ganda kepada 12 juta biji; Syarikat Gongtong Cambodia menerima sijil "Pangkalan Pembuatan Pintar Pemimpin" terbitan oleh jabatan Perindustrian Cambodia.

"Tempat Berlindung" di Bawah Tekanan "Dua Anti", Sasaran 100 Juta Biji

Cambodia menjadi lokasi popular selepas 2023, pencetus terus adalah siasatan "Dua Anti" Amerika terhadap Asia Tenggara — pada 2021 menargetkan tayar kereta persendirian Thailand, Vietnam, pada 2024 sekali lagi mengenakan cukai ke atas tayar kenderaan berat Thailand. Tambahan lagi, Perdana Menteri Hun Manet mengumumkan pengecualian cukai eksport bagi tayar eksport, faedah dasar semakin diperbesarkan.

Timbalan Perdana Menteri Kemboja Sun Chantho menyatakan, dari 2023 hingga 2025, sekitar 50% pelaburan yang diluluskan di Cambodia berasal dari China. Jumlah eksport tayar di Cambodia adalah sekitar 30 juta biji, masa depan sasaran adalah mencapai skala eksport 100 juta biji. 9 bulan pertama 2026, pendapatan eksport susu getah asli Cambodia mencapai 455 juta dolar AS, meningkat 25% setahun, memberikan sokongan bahan mentah tempatan kepada industri tayar.

Kekhawatiran Tersembunyi di Sebalik Perayaan

Pakar industri mengingatkan,波动 kos pengangkutan, perubahan peraturan perdagangan dan risiko kepekatan pelanggan, akan menentukan sama ada keuntungan tinggi semasa tayar Cambodia boleh berterusan. Amerika Syarikat sudah bertindak ke atas Thailand, Vietnam sekali gus, tindakan ke atas Cambodia mungkin hanya soal masa. Bagi syarikat tayar Shandong yang membanjiri Cambodia, sambil menikmati faedah, pelan pelbagai globalisasi tetap soalan wajib.

Recently, PowerChina Sichuan Engineering Co., Ltd. announced that it successfully won the bid for the Phase II civil engineering project of Sailun Egypt factory, marking that the Phase II project of this large-scale tire manufacturing base located in the Suez Canal Economic Zone has officially entered the implementation stage, adding new achievements for Chinese enterprises participating in the "Belt and Road" overseas industrial infrastructure.

Core Workshop Construction Starts First

According to bid information, the construction scope this time includes the heavy-duty tire mixing workshop and raw material warehouse civil engineering. Construction content covers earthwork excavation, foundation treatment, equipment foundation, and upper main structure construction.

The heavy-duty tire mixing workshop is a core process workshop for tire manufacturing, with strict technical standards for foundation settlement control and structural construction accuracy, directly testing the industrial workshop construction level and overseas project comprehensive performance capability of the construction unit. PowerChina Sichuan Engineering stated that the project team will strictly adhere to safety control, strictly control engineering quality, and make every effort to guarantee high-quality project performance.

It is worth mentioning that this company is a long-term strategic partner of Sailun Group, and has previously cooperated to build projects such as Phase I and II thermal power plants in Cambodia, Phase III mixing workshop in Cambodia, etc.

Total Investment for Three Phases 11.5 Billion Yuan

Sailun Egypt factory is located in the Teda Industrial Park in Suez Governorate, Egypt, with a total investment of approximately 1.717 billion US dollars (approximately 11.5 billion RMB), promoted in three phases:

Phase I: Investment 291 million US dollars, planned annual production of 3.6 million radial tires;

Phase II: Investment 285.43 million US dollars, planned annual production of 7.05 million radial tires (6 million passenger car tires + 1.05 million heavy-duty tires), construction period 18 months;

Phase III: Investment 1.141 billion US dollars, planned annual production of 27 million passenger car tires, 1.65 million heavy-duty tires, and 20,000 tons of off-road tires.

After Phase III is fully completed, Sailun Egypt base will form a comprehensive capacity of 36 million passenger car tires, 3.3 million heavy-duty tires, and 20,000 tons of off-road tires annually, becoming the largest tire production base locally in Egypt.

Another Move in Global Capacity Matrix

From a locational perspective, Egypt is at the intersection of Europe, Asia, and Africa. Relying on the Suez Canal, a global shipping hub, it can radiate to European, African, and Middle Eastern markets nearby. This base coordinates with Sailun Vietnam, Cambodia, Mexico, and Indonesia factories, jointly building a global tire capacity layout.

As the Chinese tire enterprise with the largest overseas production capacity, Sailun's global layout effectiveness has been reflected in performance. In the first half of 2026, the company achieved operating revenue of 20.027 billion RMB, up 13.88% year-on-year; net profit attributable to parent company of 2.160 billion RMB, up 17.97% year-on-year; overseas market revenue 15.242 billion RMB, accounting for about 76% of main business revenue.

With the full launch of Egypt Phase II project, Sailun's "close to end markets, multi-base coordination" global industrial layout will be further solidified, providing a new model for Chinese tire industry chains to "go global."

Baru-baru ini, China Power Construction Corporation Sichuan Engineering Co., Ltd. mengumumkan, berjaya menang tender projek kerja tanah Fasa Kedua Pabrik Sailun Mesir, menandakan fasa kedua tapak pembuatan tayar besar ini yang terletak di Zon Ekonomi Terusan Suez secara rasmi memasuki fasa pelaksanaan, menambah hasil baharu bagi syarikat China yang menyertai infrastruktur perindustrian luar negara "Satu Tali Satu Jalan".

Pembinaan Bengkel Inti Didahulukan

Berdasarkan maklumat tender, skop pembinaan kali ini adalah bengkel pengacuan tayar keluli penuh dan kerja tanah gudang bahan mentah, kandungan kerja binaan merangkumi penggalian tanah, rawatan tapak, asas peralatan dan pembinaan struktur utama bahagian atas.

Bengkel pengacuan tayar keluli penuh adalah kilang bagi proses utama pembuatan tayar, memerlukan piawaian teknikal yang ketat dari segi kawalan pendapan asas dan ketepatan binaan struktur, secara langsung menguji tahap pembinaan kilang perindustrian kontraktor dan keupayaan pemenuhan komprehensif projek luar negara. China Power Construction Sichuan Engineering menyatakan, pasukan projek akan mengawal keselamatan dengan ketat, mengawal kualiti kerja dengan ketat, membolehkan pemenuhan projek berkualiti tinggi sepenuh tenaga.

Perlu disebutkan, syarikat ini adalah rakan strategik jangka panjang Kumpulan Sailun, sebelum ini telah bekerja sama membina loji kuasa haba Fasa Satu dan Dua Kemboja, bengkel pengacuan Fasa Tiga Kemboja dan projek lain.

Pelaburan Fasa Ketiga 11.5 Bilion Yuan

Pabrik Sailun Mesir terletak di Zon Perindustrian Teida, Wilayah Suez, Mesir, jumlah pelaburan kira-kira 1.717 bilion USD (setara dengan kira-kira 11.5 bilion Yuan), dimajukan secara tiga fasa:

Fasa Satu: Melabur 291 juta USD, rancangan pengeluaran tahunan 3.6 juta unit tayar radial;

Fasa Dua: Melabur 285.43 juta USD, rancangan pengeluaran tahunan 7.05 juta unit tayar radial (6 juta unit tayar separuh keluli + 1.05 juta unit tayar keluli penuh), tempoh pembinaan 18 bulan;

Fasa Tiga: Melabur 1.141 bilion USD, rancangan pengeluaran tahunan 27 juta unit tayar separuh keluli, 1.65 juta unit tayar keluli penuh dan 20,000 tan tayar luar jalan raya.

Selepas semua fasa siap dibina, Tapak Sailun Mesir akan mempunyai keupayaan pengeluaran komprehensif tahunan 36 juta unit tayar separuh keluli, 3.3 juta unit tayar keluli penuh, 20,000 tan tayar luar jalan raya, menjadi tapak pengeluaran tayar terbesar di Mesir tempatan.

Matrix Keupayaan Global Menambah Satu Lagi Langkah

Dari segi lokasi, Mesir terletak di persimpangan Eropah, Asia dan Afrika, memanfaatkan Terusan Suez sebagai pusat pelayaran global, boleh menjangkau pasaran Eropah, Afrika dan Timur Tengah dengan mudah. Tapak ini bersinergi dengan kilang Sailun di Vietnam, Kemboja, Mexico dan Indonesia, bersama-sama membina susun atur keupayaan tayar globalisasi.

Sebagai syarikat tayar China dengan keupayaan luar negara terbesar, keberkesanan susun atur global Sailun telah terbukti dalam prestasi. Semester Pertama 2026, syarikat mencapai jualan 20.027 bilion Yuan, tumbuh 13.88% berbanding tahun sebelumnya; keuntungan bersih yang boleh diperuntukkan kepada pemilik saham 2.16 bilion Yuan, tumbuh 17.97% berbanding tahun sebelumnya; pendapatan pasaran luar 15.242 bilion Yuan, sekitar 76% daripada pendapatan teras.

Dengan dimulakan sepenuhnya projek Fasa Kedua Mesir, susun atur perindustrian globalisasi Sailun yang "menghampiri pasaran akhir, selari banyak tapak" akan diperkukuh lagi, memberi contoh baharu bagi rantaian industri tayar China "keluar negara".

Industry News Recently, the 2026 Indonesia International Mining Exhibition was successfully held in Jakarta. As a major industry event in the Southeast Asian mining sector, this exhibition focuses on industrial efficiency and intelligent development. SAILUN Group showcased a matrix of multi-brand full-series mining tires, and premiered the new locally manufactured product SAILUN Terramax MT 2 in Indonesia, fully demonstrating the enterprise's technical innovation strength in the mining tire field and the results of deepening the Southeast Asian localization layout.

Directly Addressing Harsh Working Conditions, Multi-Brand Synergy Achieves Full-Scenario Coverage

Indonesia has rich mineral and plantation resources, but local working road conditions are complex and equipment operation intensity is high, placing stringent requirements on tire traction, durability, and damage resistance. Facing industry pain points, SAILUN launched a "Combo" with a mature multi-brand strategy, creating a full-scenario mining tire solution.

At the exhibition site, MAXAM brand focuses on open-pit mine heavy-load conditions; its high-performance off-highway tires meet the high-intensity operation needs of large mining engineering machinery, with outstanding load-bearing capacity and stability; SAILUN, ROADX and BLACKHAWK three brands cover scenarios such as mining transport vehicles, light commercial vehicles, 4×4 work vehicles and logistics fleets. From large mining equipment to daily logistics support, SAILUN achieves full coverage of light and heavy operating conditions, helping customers improve equipment availability and reduce full lifecycle operating costs.

Local Manufacturing New Product Premiere, Hardcore Technology Addresses Unpaved Challenges

The core highlight of this exhibition is the official release of SAILUN Terramax MT 2, a new product independently developed and produced by SAILUN's Indonesia factory. This product is designed for light commercial vehicles and 4×4 work vehicles in harsh operating environments, featuring pickup truck models, capable of calmly handling unpaved complex road conditions such as mud and gravel in mining areas and plantations.

In terms of technical design, Terramax MT 2 adopts 3D interlocking shoulder sipes and open tread design, greatly improving traction and passability in complex road conditions; meanwhile, through reinforcement of the tire body and thickening of sidewall rubber, it effectively resists piercing by sharp objects and rock abrasion, with durability and safety significantly upgraded.

During the exhibition, SAILUN's booth attracted many local mining enterprises, fleet operators and industry chain partners to visit and negotiate. All parties exchanged views in depth on core issues such as tire selection for complex working conditions, operational efficiency and costs, precisely meeting local needs.

This new product launch is a key measure for SAILUN to deepen globalization and promote localized development. Relying on the Indonesia local production and service system, the enterprise can quickly respond to market demand and provide more efficient product supply and technical support. In the future, SAILUN will continue to cultivate the Indonesia market deeply, empowering the high-quality development of local mining and industrial enterprises with high-performance tire solutions.

Berita Ekonomi dan Perindustrian. Baru-baru ini, Pameran Perlombongan Antarabangsa Indonesia 2026 telah berjaya diadakan di Jakarta. Sebagai majlis industri yang penting dalam sektor perlombongan Asia Tenggara, pameran ini menumpukan kepada pembangunan industri yang efisien dan pintar. Kumpulan SAILUN mempersembahkan matriks tayar perlombongan pelbagai jenama secara terfokus, dan melancarkan produk baharu hasil buatan tempatan Indonesia iaitu SAILUN Terramax MT 2, sekali gus memaparkan kekuatan inovasi teknologi perusahaan dalam bidang tayar perlombongan serta hasil penstrukturan tempatan Asia Tenggara yang semakin mendalam.

Langsung ke keadaan operasi yang ketat, kerjasama pelbagai jenama merealisasikan liputan semua senario

Indonesia kaya dengan sumber mineral dan ladang, tetapi keadaan jalan kerja di sana rumit, intensiti operasi peralatan tinggi, dan menuntut keperluan ketat terhadap kecekapan cengkaman, ketahanan dan ketahanan kerosakan tayar. Menghadapi masalah utama industri, SAILUN menggunakan strategi jenama yang matang untuk melancarkan "langkah gabungan", dan membangunkan penyelesaian tayar perlombongan untuk semua senario.

Di tapak pameran, jenama MAXAM khusus menavigasi keadaan operasi beban berat di lombong terbuka, tayar bukan jalan raya berprestasi tinggi memenuhi keperluan operasi intensiti tinggi bagi kenderaan mesin lombong besar, dengan keupayaan muatan dan kestabilan yang menonjol; tiga jenama utama SAILUN, ROADX dan BLACKHAWK kemudian meliputi senario kenderaan pengangkutan lombong, kenderaan komersial ringan, kenderaan operasi 4×4 serta armada logistik. Dari peralatan perlombongan besar hingga sokongan logistik harian, SAILUN merealisasikan liputan semua senario beban ringan dan berat, membantu pelanggan meningkatkan kadar ketersediaan peralatan dan mengurangkan kos operasi sepanjang hayat keseluruhan.

Lancarkan produk baharu buatan tempatan pertama kali, teknologi kukuh menghadapi cabaran laluan tidak berturap

Sorotan utama pameran kali ini adalah pelancaran rasmi produk baharu SAILUN Terramax MT 2 yang direka dan dihasilkan sendiri oleh kilang SAILUN Indonesia. Produk ini dibangunkan khas untuk kenderaan komersial ringan dan kenderaan operasi 4×4 di bawah keadaan operasi yang ketat, menumpukan pada kenderaan pikap, boleh menghadapi keadaan laluan kompleks tidak berturap seperti lumpur dan batu berserakan di kawasan lombong dan ladang dengan tenang.

Dalam reka bentuk teknikal, Terramax MT 2 menggunakan alur bahu tayar 3D saling mengunci dan reka bentuk tapak tayar terbuka, meningkatkan kecekapan cengkaman dan kemudahan laluan di keadaan jalan yang rumit dengan ketara; pada masa yang sama melalui pengukuhan struktur tayar dan penebalan getah sisi tayar, berkesan menangkis tusukan benda tajam dan calar batu, ketahanan dan keselamatan meningkat dengan ketara.

Semasa tempoh pameran, kaunter pameran SAILUN menarik kedatangan pelbagai syarikat perlombongan tempatan, operator armada dan rakan kongsi rantaian industri untuk perbincangan, pelbagai pihak melakukan perbincangan mendalam di sekitar pemilihan jenis tayar untuk keadaan operasi rumit, kecekapan operasi dan kos sebagai isu utama, menyasarkan keperluan tempatan secara tepat.

Pelancaran pertama produk baharu ini merupakan langkah penting SAILUN untuk memperdalam globalisasi dan memacu pembangunan tempatan. Dengan memanfaatkan sistem pengeluaran dan perkhidmatan tempatan Indonesia, perusahaan dapat memberikan respons pantas terhadap permintaan pasaran, menyediakan bekalan produk dan sokongan teknikal yang lebih cekap. Pada masa hadapan, SAILUN akan terus mendalami pasaran Indonesia, dan memberdayakan pembangunan industri perlombongan dan perindustrian tempatan yang berkualiti tinggi dengan penyelesaian tayar berprestasi tinggi.

September 12, the Sailun Group Thailand Partners Conference concluded successfully in Bangkok. The on-site ordering session was incredibly popular, and the dealers' high enthusiasm for ordering became the most direct "vote of trust" for Sailun's product value and market prospects.

Executives Set the Tone: Boosting Thailand, Deepening Asia

At the conference, Cao Guoqiang, Assistant to the President of Sailun Group and General Manager of the Asia Region, made it clear: Sailun will continue to rely on the global R&D system, smart manufacturing capabilities, and supply service network, further increase resource investment and business support for the Thai market, and provide long-term value for partners with more competitive product portfolios, more stable and efficient supply chain guarantees, and localization services closer to the terminal.

Kitikorn Nilratanakul, CEO of KPS Company and a long-time Thailand partner, emotionally recalled the history of cooperation between the two sides, stating that the relationship between Sailun and KPS had long transcended business dealings, "upgraded to strategic partners who achieve each other and grow together".

Zhang Tianyu, General Manager of the Sales Center in Thailand for Sailun, revealed the "battle plan" for the Thai market: deeply penetrating markets and channels, strengthening product layout, brand building, and terminal empowerment, and converting technical advantages into tangible market growth.

EcoPoint³ Becomes the Spotlight, Tackling Rainy Season Pain Points Head-On

The biggest highlight of the conference was the special presentation of the EcoPoint³ product. Aiming at the typical working conditions of Thailand's long rainy season and slippery roads, Sailun used the form of "theme video + professional explanation" to fully show the core strength of this tire in drainage performance, wet grip, handling stability, and braking safety.

The video used "Meeting in the Rain" as the narrative theme, presenting real scenes such as mountain roads, urban commuting, and wet braking one by one, turning technical parameters into visible and tangible road experiences, and receiving an enthusiastic response on the site.

Roundtable Dialogue: Chinese Tire Brand Perception is "Shifting Gears"

In the Roundtable Talk session, five industry guests from the fields of wheel customization, automotive aftermarket, and tire service engaged in a deep dialogue. The real feedback from the front line has significant signal meaning: Thai consumers' attention to Chinese tire brands is gradually shifting from price dimensions to technology, quality, and comprehensive performance, and Sailun's brand recognition in the local market is continuously climbing.

During the conference, an awards ceremony for outstanding partners was held simultaneously, with heavy trophies paying tribute to every peer who explored side by side with Sailun.

At a time when global trade barriers occur frequently, Southeast Asia has become the core battlefield for Chinese tire enterprises going global. Sailun has both localized production capacity and continuous deep cultivation of channels in Thailand. The scene of the booming ordering at this conference confirms: "rooted in the market" with technical innovation and localization services is giving Sailun acceleration on the Chinese tire going global track.

12 September, Mesyuarat Rakan Niaga Thailand Sailun berjaya ditutup di Bangkok. Kehadiran di sesi tempahan di lokasi sangat meriah, semangat tinggi pengedar dalam tempahan menjadi "undi kepercayaan" yang paling langsung terhadap nilai produk Sailun dan prospek pasaran.

Tetapan Eksekutif: Melabur Lebih di Thailand, Mendalami Asia

Dalam acara, Pengasisten Presiden Kumpulan Sailun dan Pengurus Wilayah Asia, Cao Guoqiang, menyatakan dengan jelas: Sailun akan berterusan bergantung pada sistem penyelidikan dan pembangunan global, keupayaan pembuatan pintar dan rangkaian servis bekalan, untuk menambah lebih banyak sumber daya dan sokongan perniagaan ke pasaran Thailand, dengan kombinasi produk yang lebih kompetitif, jaminan bekalan yang lebih stabil dan cekap, serta perkhidmatan tempatan yang lebih dekat dengan terminal, untuk mewujudkan nilai jangka panjang untuk rakan niaga.

Rakan lama Thailand, CEO Syarikat KPS Kitikorn Nilratanakul mengingati semula perjalanan kerjasama kedua-dua pihak dengan penuh perasaan, terus terang mengatakan bahawa hubungan antara Sailun dan KPS telah jauh melampaui perniagaan, "berubah menjadi rakan strategik yang saling mencapai kejayaan, berkembang bersama secara hidup bersama".

Pengurus Besar Pusat Jualan Thailand Sailun, Zhang Tianyu, kemudian mendedahkan "peta operasi" pasaran Thailand: menyelami pasaran dan saluran secara mendalam, mengukuhkan susun atur produk, pembinaan brand dan pemberdayaan terminal, menukarkan kelebihan teknologi menjadi pertumbuhan pasaran yang nyata.

EcoPoint³ menjadi tumpuan utama acara, menyentuh cabaran utama musim hujan

Highlight terbesar mesyuarat ini, tentunya promosi khusus produk EcoPoint³. Menjelaskan keadaan operasi tipikal Thailand dengan musim hujan yang panjang dan jalan licin, Sailun dalam bentuk "video tema + penerangan profesional", menunjukkan secara panorama kekuatan keras tayar ini dari segi prestasi pengaliran air, cengkeraman tanah basah, kestabilan pengendalian dan keselamatan pengereman.

Video dengan "menemui janji di bawah hujan" sebagai tema naratif, jalan gunung, komuter bandar, pengereman tanah basah dan senario sebenar yang lain disajikan satu per satu, menjadikan parameter teknikal menjadi pengalaman jalan yang boleh dilihat dan disentuh, reaksi di lokasi sangat positif.

Perbincangan Bulat: Kesedaran Brand Ban China sedang "Menukar Gear"

Dalam sesi Perbincangan Bulat, lima tetamu industri dari bidang pengubahsuaian rim, pasaran belakang kereta, servis tayar dan lain-lain melakukan perbincangan mendalam. Maklum balas sebenar dari garis hadapan agak bermaklumat isyarat: perhatian pengguna Thailand terhadap brand ban China, secara beransur-ansur beralih dari dimensi harga kepada teknologi, kualiti dan prestasi komprehensif, pengiktirafan brand Sailun di pasaran tempatan terus meningkat.

Semasa mesyuarat, majlis anugerah rakan niaga yang cemerlang juga diadakan serentak, piala yang berat menghormati setiap rakan sekerja yang bersama Sailun membuka wilayah.

Dalam masa kini apabila halangan perdagangan global sering berlaku, Asia Tenggara telah menjadi tapak utama syarikat ban China pergi ke luar negara. Sailun di Thailand ada keupayaan pengeluaran tempatan, ada saluran yang terus ditambah, pemandangan tempahan mesyuarat kali ini membuktikan: dengan inovasi teknologi dan perkhidmatan tempatan "tanam akar pasaran", sedang membuat Sailun berjalan dengan pecutan di landasan ban China pergi ke luar negara.

September 3rd to 4th, the 4th International New Energy Vehicle Summit · Southeast Asia Station was held in Bangkok, Thailand. Sailun Group was invited to attend, engaging in in-depth dialogue with OEMs and upstream/downstream representatives of the automotive industry chain from home and abroad, jointly exploring trends in the Southeast Asia new energy vehicle industry development and new cooperation opportunities.

Summit Focuses on Localization and Ecological Synergy

This summit focused on "Scaled Breakthrough and Deep Localization" and "Technology Iteration and Ecological Synergy" as core directions, gathering representatives from Southeast Asia New Energy Vehicle Industry Associations, whole vehicle enterprises, parts suppliers, and related industry chain members. Discussions were held on core topics such as regional policies, capacity layout, technological innovation, intelligent manufacturing, supply chain localization, and industrial ecosystem construction, building a professional and efficient docking cooperation platform for the upstream and downstream of the industry chain.

With the rapid development of the Southeast Asia new energy vehicle market, the industry chain is accelerating upgrades towards electrification, intelligence, and greenness. New energy vehicles place higher demands on tire safety performance, low rolling resistance, noise comfort, load-bearing capacity, and comprehensive handling performance, also opening broad space for collaborative innovation between tire enterprises and whole vehicle enterprises.

Booth Traffic High, Cooperation Intentions Strong

During the summit, Sailun's booth attracted many whole vehicle enterprises and industry customers to visit and inquire, with a vibrant atmosphere for on-site exchange. Visiting customers focused on learning about Sailun's product layout, technological innovation, intelligent manufacturing, and global matching capabilities in the new energy tire field. The Sailun team communicated in-depth with guests on topics such as new energy vehicle application scenarios, product performance, R&D technology, and localization services, and actively explored cooperation opportunities in directions such as product development, whole vehicle matching, and market expansion.

Deeply Binding Mainstream OEMs, Closed-Loop Advantage Formed

Sailun continues to deepen its global layout, relying on independent R&D strength, advanced manufacturing systems, and global sales service networks, accelerating product and technology iteration, providing safer, energy-saving, and comfortable tire products and comprehensive solutions for global customers.

Currently, Sailun has reached deep cooperation with mainstream Southeast Asia OEMs such as BYD Thailand, Changan Thailand, Proton Malaysia, VINFAST Vietnam, VINFAST Indonesia, Wuling Indonesia, and Chery Indonesia. Relying on a manufacturing network covering regional core markets, and the localised "R&D + Manufacturing + Service" closed-loop advantage, Sailun has become a benchmark force for Chinese tire enterprises deepening into the Southeast Asia passenger car matching market.

Bangkok is exactly a microcosm of Sailun's Southeast Asia layout.

Continuously Deepening Regional Market

This participation further deepened Sailun's communication and connection with Southeast Asia whole vehicle enterprises and industry chain partners, fully demonstrating its innovation capabilities and global service strength in the new energy vehicle tire field.

In the future, Sailun will continue to adhere to the technological innovation and localization development strategy, deepen collaborative linkage with whole vehicle enterprises and industry chain partners, actively grasp the market development opportunities of Southeast Asia new energy vehicles, and contribute to the industrial transformation and upgrading of the regional automotive industry and sustainable mobility with high-quality products and professional services.

3 September hingga 4 September, Sesi Puncak Antarabangsa Kenderaan Elektrik Baharu Ke-4 - Bahagian Asia Tenggara diadakan di Bangkok, Thailand. Kumpulan Sailun dijemput hadir, bersama-sama dengan wakil pengeluar kenderaan dan industri rantai dari dalam dan luar negara untuk perbincangan mendalam, membincangkan bersama tren pembangunan industri kenderaan elektrik baharu di Asia Tenggara dan peluang kerjasama baharu.

Fokus Puncak pada Lokalisasi dan Sinergi Ekosistem

Sesi puncak ini mempunyai 'Peningkatan Skala dan Lokalisasi Mendalam' serta 'Pembaharuan Teknologi dan Sinergi Ekosistem' sebagai arah utama, menghimpun wakil persatuan industri kenderaan elektrik baharu Asia Tenggara, syarikat pengeluar kenderaan, pembekal komponen dan pihak berkaitan dalam rantai industri. Ia mengadakan perbincangan mengenai dasar wilayah, pelan pembangunan kapasiti, inovasi teknologi, pembuatan pintar, lokaliti rantai bekalan dan pembinaan ekosistem industri, membina platform kerjasama penyambungan profesional yang cekap untuk hulu dan hilir industri.

Dengan perkembangan pantas pasaran kenderaan elektrik baharu di Asia Tenggara, rantai industri sedang meningkatkan kepada elektrik, pintar, dan hijau secara pantas. Kenderaan elektrik baharu meletakkan tuntutan yang lebih tinggi pada prestasi keselamatan tayar, rintangan gelincir rendah, keselesaan senyap, keupayaan beban dan keperforman pengendalian komprehensif, juga membuka ruang luas untuk inovasi bersama antara syarikat tayar dan pengeluar kenderaan.

Stall mendapat sambutan tinggi, niat kerjasama padat

Semasa puncak, stall Sailun menarik ramai pengeluar kenderaan penuh dan pelanggan industri untuk melawat dan berunding, suasana pertukaran di tempat sangat hangat. Pelawat fokus memahami layout produk Sailun dalam bidang tayar kenderaan elektrik, inovasi teknologi, pembuatan pintar dan keupayaan sokongan global. Pasukan Sailun berkomunikasi mendalam dengan tetamu mengenai aplikasi kenderaan elektrik baharu, prestasi produk, pembangunan teknologi dan kandungan perkhidmatan lokaliti, dan juga mengadakan perbincangan aktif mengenai peluang kerjasama dalam arah pembangunan produk, sokongan kenderaan penuh dan pengembangan pasaran.

Pengikatan mendalam pengeluar kenderaan utama, kelebihan kitaran tertutup terbentuk

Sailun terus memperdalam layout global, bergantung kepada kekuatan penyelidikan dan pembangunan sendiri, sistem pembuatan canggih dan rangkaian perkhidmatan penjualan global, mempercepatkan pembaharuan produk dan teknologi, menyediakan produk tayar yang lebih selamat, jimat tenaga, selesa dan penyelesaian komprehensif kepada pelanggan di seluruh dunia.

Pada masa ini, Sailun telah mencapai kerjasama mendalam dengan pengeluar kenderaan utama di Asia Tenggara seperti BYD Thailand, Changan Thailand, Proton Malaysia, VINFAST Vietnam, VINFAST Indonesia, Wuling Indonesia, Chery Indonesia. Berbekalkan rangkaian pembuatan yang meliputi pasaran teras wilayah, serta kelebihan kitaran tertutup 'pembangunan + pembuatan + perkhidmatan' lokaliti, Sailun telah menjadi tenaga utama bagi syarikat tayar China yang menanam kuat pasaran sokongan kenderaan penumpang Asia Tenggara.

Bangkok, adalah satu contoh layout Sailun di Asia Tenggara.

Terus menanam kuat pasaran wilayah

Kehadiran mesyuarat kali ini memperdalam komunikasi dan hubungan antara Sailun dengan pengeluar kenderaan penuh dan rakan kongsi rantai industri di Asia Tenggara, menunjukkan sepenuhnya kekuatan inovasi dan perkhidmatan global dalam bidang tayar kenderaan elektrik baharu.

Pada masa hadapan, Sailun akan terus mempertahankan strategi pembangunan inovasi teknologi dan lokaliti, memperdalam sinergi dan gerakan dengan pengeluar kenderaan penuh dan rakan kongsi rantai industri, aktif mengambil peluang perkembangan pasaran kenderaan elektrik baharu Asia Tenggara, dengan produk berkualiti tinggi dan perkhidmatan profesional, memberi sumbangan kepada transformasi dan penjenisan industri automotif wilayah serta perjalanan mampan.

On the evening of August 30, Sailun Group disclosed its 2026 Semi-Annual Report. In the first half of the year, the group realized operating revenue of 20.027 billion yuan, a year-on-year increase of 13.88%; net profit attributable to the parent company reached 2.16 billion yuan, a year-on-year increase of 17.97%. Among them, net profit in the second quarter was 1.103 billion yuan, a significant year-on-year increase of 39.26%. The group simultaneously released a semi-annual dividend plan, proposing a cash dividend of 0.15 yuan per share (tax inclusive), with estimated cash dividends of 493 million yuan, implementing interim dividends for three consecutive years.

The weight of this performance report needs to be weighed against the industry background: in the first half of the year, raw material prices such as natural rubber and carbon black rose across the board, domestic tire export volumes increased while prices fell, the characteristic of 'revenue growth without profit growth' was obvious, compounded by trade barriers and rising shipping costs, putting pressure on the overall industry. In this environment, why did Sailun make such a big profit? At least four dimensions are working simultaneously.

First, global capacity hedging. Sailun's overseas layout capacity scale ranks first among Chinese tire enterprises: factories in Vietnam and Cambodia are stable and highly productive, covering core markets in Europe and the US; Indonesia and Mexico are continuously ramping up; the Egypt project targets Europe and Africa markets. Overseas base planning combines 12.75 million full steel tires, 89 million half steel tires, and 130,000 tons of off-the-road tires annual production capacity. In the fiscal year 2025 and the first half of 2026, Sailun's radial tire delivery volume and overseas factory production and sales volume both ranked first in the industry.

Second, product structure upgrading. In the first half of the year, tire production and sales volume both exceeded 45 million tires, up about 15% year-on-year, reaching a historical high for the same period. The increase in the proportion of high value-added products directly reflected in profits, sales gross margin was 26.99%, up 2.46 percentage points year-on-year. Liquid Gold Tires reached the highest level of EU label regulations; Off-the-road tires linked with mining giants like BHP and Rio Tinto, revenue ranked top among domestic engineering tire enterprises; Matching markets cover BYD, Geely, NIO, as well as VinFast, Proton and other domestic and foreign auto companies.

Third, brand premium. Sailun ranks 10th among the world's most valuable tire brands according to Brand Finance, the highest ranked Chinese brand; with a brand value of 125.189 billion yuan, it joins the top 100 of 'China's Top 500 Most Valuable Brands'.

Fourth, digital channel restructuring. Domestically connecting dealer B2B and store systems, overseas launching B2B portals and logistics visualization systems, self-developed S&OP platform achieving dynamic balance of supply and demand, awarded as the industry first batch of enterprises with digital transformation maturity Level 5.

Industry analysis believes that when trade barriers block low-end OEM, raw materials compress profits, only those with global capacity layout, technical barriers, brand premium, and digital efficiency combined can win. Sailun has provided a solid sample.

Pada malam 30 Ogos, Kumpulan Sailun mendedahkan Laporan Setengah Tahun 2026. Sepanjang enam bulan pertama, kumpulan mencapai pendapatan operasi sebanyak 20.027 bilion Yuan, meningkat 13.88% berbanding tahun sebelumnya; keuntungan bersih pemegang saham induk ialah 2.16 bilion Yuan, meningkat 17.97%. Di mana keuntungan bersih suku kedua ialah 1.103 bilion Yuan, meningkat ketara 39.26% tahun ke tahun. Kumpulan secara serentak melancarkan rancangan dividen setengah tahun, dicadangkan membayar tunai 0.15 Yuan per saham (termasuk cukai), dianggarkan tunai dividen 493 juta Yuan, telah melaksanakan pembahagian dividen pertengahan tahun selama tiga tahun berturut-turut.

Berat laporan prestasi ini perlu ditimbang dalam konteks industri: sepanjang enam bulan pertama, harga bahan mentah seperti getah asli, karbon hitam meningkat secara meluas, eksport tayar domestik meningkat kuantiti tetapi harga menurun, ciri 'pendapatan meningkat tetapi keuntungan tidak' ketara, ditambah halangan perdagangan dan kos pengangkutan laut meningkat, industri keseluruhan tertekan. Dalam persekitaran ini, Sailun berjaya besar berdasarkan apa? Setidaknya empat dimensi sedang berusaha serentak.

Pertama, penyepaduan kapasiti globalisasi. Sailun memiliki skala pelaburan kapasiti luar negara teratas dalam syarikat tayar China: kilang Vietnam dan Kemboja stabil dan hasil tinggi, merangkumi pasaran utama Eropah dan Amerika; Indonesia dan Mexico terus naik; projek Mesir bertujuan pasaran Eropah dan Afrika. Perancangan tapak luar negara jumlah 12.75 juta unit ban baja penuh, 89 juta unit ban baja separuh dan 130,000 tan ban bukan jalan kapasiti tahunan. Tahun 2025 dan separuh tahun 2026, kuantiti penghantaran tayar radial eksport Sailun, jumlah pengeluaran dan jualan kilang luar negara adalah teratas dalam industri.

Kedua, peningkatan struktur produk. Sepanjang enam bulan pertama, jumlah pengeluaran dan jualan tayar melebihi 45 juta unit, meningkat kira-kira 15% tahun ke tahun, mencatat rekod tertinggi sejarah yang sama. Peningkatan nisbah produk bernilai tambah tinggi mencerminkan keuntungan, margin keuntungan kasar jualan 26.99%, meningkat 2.46 mata peratusan tahun ke tahun. Tayar Emas Cecair mencapai tahap tertinggi peraturan label Kesatuan Eropah; ban bukan jalan dikaitkan dengan raksasa perlombongan seperti BHP dan Rio Tinto, pendapatan teratas dalam syarikat ban kejuruteraan domestik; pasaran pemasangan asal merangkumi BYD, Geely, Nio dan VinFast, Proton dan lain-lain syarikat kereta domestik dan antarabangsa.

Ketiga, premium jenama. Sailun berada di tangga ke-10 jenama tayar bernilai tertinggi di dunia oleh Brand Finance, jenama China teratas; dengan nilai jenama 125.189 bilion Yuan, masuk dalam '500 Jenama Bernilai Teratas China' top 100.

Keempat, penyelarasan semula saluran digital. Menghubungkan sistem B2B pengedar dan kedai di dalam negara, pelancaran portal B2B dan sistem visualisasi logistik di luar negara, platform S&OP yang dibangunkan sendiri mencapai keseimbangan dinamik permintaan dan penawaran, dinilai sebagai syarikat tahap 5 kematangan transformasi digital pertama dalam industri.

Analisis industri berpendapat, apabila halangan perdagangan menyekat pembuat kontrak rendah, bahan mentah menekan keuntungan, hanya mereka yang memiliki pelaburan kapasiti global, halangan teknologi, premium jenama dan kecekapan digital dapat menang. Sailun memberikan contoh yang kukuh.

Evening of August 30, Sailun Group disclosed the 2026 semi-annual report, delivering a brilliant performance report with rising volume and profit: Revenue reached 20.027 billion yuan in the first half, up 13.88% year-on-year; Net profit attributable to shareholders of the listed company was 2.16 billion yuan, up 17.97% year-on-year—Average daily earnings exceed 10 million. As of June 30, total assets of the company were 51.359 billion yuan, net assets attributable to shareholders of the listed company were 22.662 billion yuan.

The growth momentum in the second quarter further accelerated: Single quarter revenue was 10.566 billion yuan, up 15.16% year-on-year, up 11.68% quarter-on-quarter; Net profit was 1.103 billion yuan, up significantly 39.26% year-on-year. The group simultaneously unveiled the semi-annual dividend proposal, proposing to pay 0.15 yuan per share (inclusive of tax), expected to distribute 493 million yuan, implementing interim dividends for three consecutive years.

Production and Sales Both Break Records, Global Capacity Accelerates Release

With global capacity gradually releasing, Sailun's production and sales in the first half both refreshed historical same-period levels: Tire production 46.9749 million units, up 15.70% year-on-year; Sales 45.0135 million units, up 14.99% year-on-year, both domestic and international markets saw simultaneous volume increases.

Currently, factories in Vietnam and Cambodia have entered a stable high-output phase, Indonesian and Mexican factories' capacity continues to climb, Egypt project construction is proceeding in an orderly manner. Overseas base planning totals 12.75 million all-steel radial tires, 89 million semi-steel radial tires and 130,000 tons of off-road tire annual capacity. In 2025 and the first half of 2026, the group's exported radial tire delivery volume and overseas factory production/sales volume both ranked first in the Chinese tire industry. Amid frequent trade barriers, proactive global layout is becoming Sailun's core moat to traverse cycles.

R&D Iteration Lands, Digitalization Leads the Industry

The group has 4 R&D centers globally. The 'R&D and Application of High-end Tire Intelligent Manufacturing Equipment without Personnel Forming' project jointly tackled in August won the First Prize of Shandong Province Science and Technology Progress. Product end, all-steel tires launched new products for new energy, heavy load, mine conditions, etc.; semi-steel tire high-end UHP product US61 put into production, multiple winter tires passed European TÜV certification; Off-road tire revenue ranked first in the 2026 domestic engineering tire enterprise leaderboard.

In terms of digitalization, the group implemented systems such as AI visual quality inspection, AGV automatic logistics, APS intelligent scheduling, etc., and built a self-developed AI matrix including Rubber Chain Cloud Chat industry large model, Sailun Lobster, Sailhorse agent, etc., rated as one of the first batch of enterprises with level 5 digital transformation maturity in the industry, selected into the Ministry of Industry and Information Technology's Digital Navigator Enterprise List.

Brand Value Climbs, ESG Sets Industry Benchmark

In 2026, Sailun ranked 10th globally in the Brand Finance Global Most Valuable Tire Brands list, the highest-ranked Chinese tire brand; Entered the 'Top 500 Most Valuable Brands in China' list for the first time with a brand value of 125.189 billion yuan, ranked on the 'Fortune China 500' list for two consecutive years.

In terms of ESG, the group is the first domestic tire enterprise to pass SBTi Science Based Targets verification, MSCI ESG rating reached AA level, the highest level in the Chinese tire industry. Liquid Gold Tire carbon reduction results are outstanding, carbon emissions per 1000 kilometers over the full life cycle for truck/bus tires and car tires decreased by 39% and 27% respectively compared to ordinary tires.

Under the general dilemma of 'revenue growth without profit increase' in the global tire industry, Sailun's semi-annual report of 'revenue growth and profit increase' is particularly rare. In the future, the group will continue with the mission of 'Making a Good Tire', strengthen core competitiveness through global layout and R&D technology, submit a better answer to global consumers.

Pada petang 30 Ogos, Kumpulan Sailun mendedahkan Laporan Semester 2026, menyajikan laporan kewangan yang cemerlang di mana kuantiti dan keuntungan meningkat bersama: Pendapatan pada enam bulan pertama mencapai 20.027 bilion yuan, peningkatan setahunan sebanyak 13.88%; Keuntungan bersih yang boleh diperuntukkan kepada pemilik ekuiti syarikat 2.16 bilion yuan, peningkatan setahunan 17.97%——purata keuntungan harian melebihi 10 juta. Pada 30 Jun, jumlah aset syarikat 51.359 bilion yuan, bersih yang boleh diperuntukkan kepada pemilik ekuiti syarikat 22.662 bilion yuan.

Trend pertumbuhan Suku Kedua semakin dipercepatkan: Pendapatan tunggal suku 105.66 bilion yuan, peningkatan setahunan 15.16%, peningkatan berbanding suku sebelumnya 11.68%; Keuntungan bersih 11.03 bilion yuan, peningkatan ketara setahunan 39.26%. Kumpulan secara serentak memperkenalkan rancangan dividen semester, cadangan membayarkan tunai 0.15 yuan setiap saham (termasuk cukai), dijangka membayarkan 493 juta yuan, telah melaksanakan dividen pertengahan tahun selama tiga tahun berturut-turut.

Keluaran dan Penjualan Pecah Rekod, Keupayaan Global Dilepaskan Secara Dipercepat

Bersama dengan pelepasan keupayaan global secara beransur-ansur, keluaran dan penjualan Sailun pada setengah tahun pertama masing-masing memecahkan paras tempoh sejarah: Jumlah pengeluaran tayar 46.9749 juta helai, peningkatan setahunan 15.70%; Penjualan 45.0135 juta helai, peningkatan setahunan 14.99%, pasaran dalam dan luar negara meningkat secara serentak.

Sekarang, kilang Vietnam, Kemboja telah memasuki fasa penghasilan stabil tinggi, kilang Indonesia, Mexico keupayaan sentiasa meningkat, pembinaan tapak Mesir dipromosikan secara berperingkat. Rancangan tapak luar negara bersama-sama mempunyai keupayaan tahunan 12.75 juta helai tayar subang keluli penuh, 89 juta helai tayar subang keluli separuh dan 130,000 tan tayar bukan jalan raya. Tahun 2025 dan setengah tahun pertama 2026, jumlah penghantaran tayar subang eksport Kumpulan, keluaran dan penjualan kilang luar negara masing-masing menduduki tempat pertama industri tayar China. Dalam keadaan penghalang perdagangan kerap berlaku, pelaksanaan globalisasi berpandangan ke hadapan kini menjadi parit pertahanan utama Sailun untuk melalui kitaran.

Implementasi Iterasi Penyelidikan dan Pembangunan, Digitalisasi Memimpin Industri

Kumpulan menempatkan 4 pusat penyelidikan dan pembangunan di seluruh dunia, Pada Ogos usaha gabungan "Penyelidikan dan Penggunaan Peralatan Pembuatan Pintar Tanpa Manusia untuk Tayar Kelas Atas" menerima Anugerah Kemajuan Sains dan Teknologi Shandong Darjah Pertama. Di bahagian produk, tayar subang keluli penuh mengeluarkan produk baru khas tenaga baharu, beban berat, keadaan loji perlombongan; tayar subang keluli separuh produk UHP kelas tinggi US61 dimulakan pengeluaran, beberapa model tayar musim sejuk lulus pensijilan TÜV Eropah; pendapatan tayar bukan jalan raya menduduki tempat pertama dalam senarai syarikat tayar kejuruteraan dalam negara tahun 2026.

Dari aspek digitalisasi, Kumpulan melaksanakan sistem pemeriksaan kualiti penglihatan AI, logistik automatik AGV, perancangan pengeluaran pintar APS, dan membina model raksasa industri Rantai Getah Awan, Agen Lobster Sailun, Agen Perlumbaan Kuda Sailun dan matriks AI pembangunan sendiri, dinilai sebagai syarikat peringkat 5 kematangan transformasi digital pertama dalam industri, dipilih ke dalam senarai syarikat pemimpin digital Kementerian Perindustrian dan Informasi.

Peningkatan Nilai Jenama, ESG Menegakkan Piawaian Industri

Tahun 2026, Sailun dalam senarai Jenama Tayar Paling Berharga di Dunia Brand Finance menduduki tempat ke-10 di dunia, jenama tayar China dengan ranking tertinggi; dengan nilai jenama 125.189 bilion yuan pertama kali masuk 100 besar "500 Jenama Paling Berharga China", muncul dalam senarai 500 Kuasa China "Fortune" selama dua tahun berturut-turut.

Dari aspek ESG, Kumpulan adalah syarikat tayar pertama dalam negara yang lulus pengesahan Sasaran Karbon Saintifik SBTi, penilaian MSCI ESG mencapai tahap AA, tahap tertinggi industri tayar China. Tayar Emas Cecair keberkesanan pengurangan karbon menonjol, Trak dan Bas, Tayar Kereta Penumpang setiap seribu kilometer pelepasan karbon sepanjang kitaran hayat berbanding tayar biasa masing-masing menurun 39%, 27%.

Dalam kesulitan umum industri tayar global "pendapatan meningkat tetapi keuntungan tidak", laporan setengah tahun ini "pendapatan dan keuntungan meningkat" Sailun amat bernilai. Masa depan, Kumpulan akan berterusan dengan "membuat satu tayar yang baik" sebagai misi, melalui pelaksanaan globalisasi dan penyelidikan teknologi mengukuhkan daya saing teras, menyerahkan jawapan yang lebih baik kepada pengguna global.

August 20, Sailun Tires released another heavy signal in the Indonesian market, holding a grand unveiling ceremony for the joint cooperation store jointly with global automotive technology giant Bosch (Bosch). XMOTORS CEO Li Xiaomeng, Executive President Feng Hao, and representatives of Sailun Group, Zhou Bo, Cao Guoqiang (General Manager of Asia Overseas Region), Xu Hao (Deputy General Manager of Indonesia) and other guests attended together. At the scene, Cao Guoqiang officially presented Sailun Tires Authorized Dealer Certificate to Li Xiaomeng, marking that Sailun and Bosch's strategic cooperation has entered a brand new stage.

Bosch Car Service PIK2 Cooperation Store Officially Unveiled

From Single-Point Cooperation to Systematic Deep Dive

The Bosch Car Service PIK2 cooperation store unveiled this time is a key move by Sailun to deepen channel layout in the Indonesian market. The simultaneous completion of authorized signing and store unveiling means that the cooperation mode of both parties has officially been upgraded, crossing from past single-point exploration to a stage of systematic deep diving.

Both parties will exert efforts collaboratively, promoting the evolution of automotive aftermarket terminal services towards scenario-based, standardized, and in-depth directions. This 'big move' not only demonstrates Sailun's ability to integrate global quality resources but also highlights its determination to build a high-end service network in the international market.

Localization Strategy Upgraded Again

Indonesia, as the core automotive market with the most prominent growth potential in Southeast Asia, sees car ownership continuing to climb, and consumer demand for professional, high-quality maintenance services is increasingly urgent. Based on long-term deep diving and precise insights into the local market, Sailun continuously improves the localization strategy and has built a full-chain localization operation system covering R&D, production, sales, and services.

This cooperation is a concrete embodiment of Sailun's reliance on global technical accumulation and local rapid response capabilities. By aggregating Sailun's comprehensive advantages in tire R&D manufacturing, product innovation, and localization supply, as well as Bosch's deep accumulation in automotive technology, diagnosis, repair, and standardized service systems, both parties will precisely connect with market demand and create long-term value for users.

Building a New Ecosystem for One-Stop Services

Taking the Bosch Car Service PIK2 co-branded store as the carrier, Sailun and Bosch will promote the deep integration of high-quality tire products and professional automotive maintenance services. The store will provide one-stop automotive service solutions covering multiple scenarios including tire matching, professional installation and inspection, daily maintenance, and vehicle repair and maintenance, bringing great convenience to Indonesian car owners.

Sailun side expressed that the unveiling of this co-branded store is a brand new starting point. In the future, Sailun will continue to leverage the synergy of global layout and localization operations, deepen cooperation with Bosch in multiple fields such as brand co-construction, product synergy, terminal empowerment, and market promotion. Both parties will continue to expand the service network, injecting strong growth momentum for partners, and at the same time bring safer, more professional, and higher quality travel experiences to local consumers, fully creating a new service benchmark for the Indonesian automotive aftermarket.

20 Ogos, Tayar Sailun di pasaran Indonesia sekali lagi memancarkan isyarat penting, majlis pelancaran kedai kerjasama gabungan yang diadunkan bersama Bosch (Bosch), raksasa teknologi automobil global telah diadakan dengan meriah. Li Xiaomeng, CEO XMOTORS pengedar utama Bosch Indonesia, Feng Hao, Presiden Eksekutif, serta wakil kumpulan Sailun Zhou Bo, Cao Guoqiang, Pengurus Besar Wilayah Luar Negeri Asia, Xu Hao, Naib Pengurus Besar Indonesia dan tetamu lain telah bersama-sama hadir. Semasa acara tersebut, Cao Guoqiang secara rasmi menganugerahkan sijil pengedar berkuasa Tayar Sailun kepada Li Xiaomeng, menandakan kerjasama strategik antara Sailun dan Bosch telah melangkah ke fasa baharu.

Kedai kerjasama Bosch Car Service PIK2 secara rasmi dilancarkan

Dari Kerjasama Titik Tunggal ke Pendalaman Sistem

Kedai kerjasama Bosch Car Service PIK2 yang dilancarkan kali ini adalah langkah strategik penting Sailun dalam memperdalam susunan saluran di pasaran Indonesia. Penandatanganan kuasa dan pelancaran kedai yang disempurnakan serentak, bermakna model kerjasama kedua-dua pihak telah rasmi mencapai peningkatan, melompat dari pencarian tunggal masa lalu ke fasa pendalaman berstruktur.

Kedua-dua pihak akan bergerak bersama untuk mendorong servis pengguna akhir pasaran pascaautomotif menuju kepada perkembangan berdasarkan situasi, piawaian, dan berterusan. Gerakan besar ini bukan sahaja menunjukkan keupayaan Sailun dalam mengintegrasikan sumber kualiti global, malah mengukuhkan hasratnya untuk membina rangkaian servis premium di pasaran antarabangsa.

Strategi Tempatan Beransur Naik

Sebagai pasaran automobil utama dengan potensi pertumbuhan paling menonjol di Asia Tenggara, Indonesia, kuantiti kenderaan berterusan meningkat, dan permintaan pengguna terhadap servis penyelenggaraan profesional dan berkualiti tinggi semakin mendesak. Berdasarkan penyelidikan jangka panjang dan pemahaman tepat ke atas pasaran tempatan, Sailun secara berterusan menyempurnakan strateginya, telah membina sistem operasi tempatan rantaian penuh yang merangkumi penyelidikan & pembangunan, pengeluaran, jualan dan servis.

Kerjasama kali ini merupakan manifestasi khusus Sailun bergantung pada pengumpulan teknologi global dan keupayaan tindak balas tempatan yang pantas. Dengan menghimpun kelebihan Sailun dalam pembangunan & pembuatan tayar, inovasi produk dan pembekalan tempatan, serta pengumpulan mendalam Bosch dalam teknologi automobil, diagnosis & pembaikan dan sistem servis piawai, kedua-dua pihak akan menargetkan keperluan pasaran secara tepat dan mewujudkan nilai jangka panjang untuk pengguna.

Mewujudkan Ekosistem Servis Satu Henti Baharu

Berdasarkan wadah kedai gabungan Bosch Car Service PIK2, Sailun dan Bosch akan mendorong penyatuan mendalam antara produk tayar berkualiti tinggi dan servis penyelenggaraan automobil profesional. Kedai akan menyediakan penyelesaian servis automobil satu henti untuk pelbagai situasi seperti kesesuaian tayar, pemasangan & pemeriksaan profesional, penyelenggaraan harian dan pembaikan & penyelenggaraan kenderaan, memberikan kemudahan besar kepada pemilik kenderaan di Indonesia.

Pelaksanaan Sinergi

Wakil Sailun menyatakan bahawa pelancaran kedai gabungan ini adalah titik permulaan baharu. Pada masa hadapan, Sailun akan meneruskan kegunaan sinergi penyusunan global dan operasi tempatan, memperdalam kerjasama dengan Bosch dalam pelbagai bidang seperti pembinaan brand bersama, kerjasama produk, pemberdayaan pengguna akhir, promosi pemasaran. Kedua-dua pihak akan secara berterusan mengembangkan rangkaian servis, menyuntikkan tenaga pertumbuhan kuat untuk rakan kongsi, sekaligus membawa pengalaman perjalanan yang lebih selamat, profesional dan berkualiti tinggi untuk pengguna tempatan, berusaha sepenuhnya menjadi penanda aras servis baharu di pasaran pascaautomotif Indonesia.

July 21, 2026, the Fortune China website released the 2026 Fortune China 500 List. Sailun Group ranked 399th with operating revenue of $5.1188 billion, a steady rise compared to the previous year.

Record-Breaking Performance, Global Layout Stands Firmly at the Industry's Forefront

Financial data shows that in 2025, Sailun Group demonstrated strong momentum for leapfrog development, achieving annual operating revenue of 36.792 billion yuan, a year-on-year increase of 15.69%, setting a new record; net profit attributable to the parent company reached 3.522 billion yuan. Notably, the company's net operating cash flow increased significantly by 82.58% year-on-year to 4.179 billion yuan, showing strong "cash generation" capabilities. Regarding shareholder returns, the company plans to distribute cash dividends of 1.085 billion yuan, maintaining a high dividend payout ratio continuously.

As the first tire enterprise in China to build factories abroad, globalization has become the "stabilizer" of Sailun's performance. In 2025, Sailun's overseas main business revenue reached 28.226 billion yuan, a year-on-year increase of 18.54%, and the overseas planned production capacity scale remains number one among Chinese tire manufacturers. In recent years, with the successive commissioning of new factories in Mexico and Indonesia, and the acquisition of Bridgestone's Shenyang factory, Sailun's global layout has been comprehensively upgraded from a single capacity expansion to a competition for control of the industrial chain.

Brand Value Rises Year After Year, Surges to the Top of Chinese Tires

While both scale and performance increased, Sailun's brand dimension elevation was significant. In the 2026 "China 500 Most Valuable Brands" analysis report, Sailun ranked 97th with a brand value of 125.189 billion yuan, a significant increase of 12.293 billion yuan compared to last year, for the first time entering the top 100 of China's most valuable brands, achieving a steady rise for nine consecutive years.

On international authoritative lists, Sailun also performed brilliantly. According to the report "2026 Global Tire Brand Value Top 25" released by Brand Finance, Sailun ranked 10th globally with a brand value of $1.239 billion, a year-on-year increase of 37%, leading the growth rate among global top tire enterprises. As of now, Sailun has ranked first among Chinese tire brands for four consecutive years and has become the only Chinese tire brand to enter the top 10 of the global list.

Technology Leads New Outlook, "Liquid Gold" and "Aesthetic Innovation" Widen the Moat

The dual harvest of performance and brand could not happen without the continuous breakthrough of core technologies. In 2025, Sailun's R&D investment reached as high as 1.147 billion yuan. Relying on the core technology of "Liquid Gold" and the industrialization landing in the super-large tire field, Sailun continuously consolidates its technical barriers.

Facing the continuous rise in new energy vehicle penetration rates, Sailun seized new heights in the market with the dual-wheel drive of "Silence + Aesthetics". The company has increased its silence tire capacity to 5 million tires/year, and boldly innovated in tire aesthetics, launching the world's first colored-edge tire. The product is equipped with ARMOR SEAL self-sealing technology and SILENT TREAD silent foam technology. While achieving "Safety, Silence, Energy Saving" triple performance improvements, it broke the traditional black uniformity of tires with 0.01mm level traditional inkstone texture paired with seven high-end color schemes. Sailun successfully rose from a technology follower to the definers of new global tire aesthetics standards, precisely meeting the new standard requirements for silence, green, and safety in the new energy vehicle market.

Entering the first quarter of 2026, Sailun's revenue and net profit continued to grow in both areas, with gross margin rising to 26.86%. Taking the 2026 Fortune China 500 List as a new starting point, Sailun Group is using technological innovation as the foundation and globalization capacity as wings, continuously polishing the world calling card of Chinese tire brands, setting a positive benchmark for the industrial upgrading and high-quality overseas expansion of China's manufacturing industry.

21 Julai 2026, Laman Web Fortune China memancarkan senarai 2026 Senarai 500 Syarikat Terkuat China. Syarikat Sailun dengan jumlah perolehan sebanyak 5,118.8 juta USD menduduki tempat ke-399, kenaikan mantap berbanding tahun lalu.

Prestasi Mencatat Rekod Tertinggi,布局 Globalisasi Stabil di Peringkat Teratas Industri

Data kewangan menunjukkan, tahun 2025 Syarikat Sailun menunjukkan tenaga perkembangan melompat yang kuat, perolehan sepanjang tahun mencapai 36.792 bilion Yuan, meningkat 15.69% tahun ke tahun, mencatat rekod tertinggi; keuntungan bersih pemegang saham induk mencapai 3.522 bilion Yuan. Terutamanya, jumlah arus tunai operasi bersih syarikat meningkat tinggi 82.58% tahun ke tahun kepada 4.179 bilion Yuan, mempamerkan kekuatan menjana tunai yang kuat. Dalam aspek membalas pemegang saham, syarikat merancang membahagikan dividen tunai 1.085 bilion Yuan, terus mengekalkan nisbah dividen tinggi.

Sebagai syarikat tayar pertama di China membina kilang di luar negara, globalisasi telah menjadi "penstabil" prestasi Sailun. Tahun 2025, perolehan utama Sailun di luar negara mencapai 28.226 bilion Yuan, meningkat 18.54% tahun ke tahun, kapasiti pelan di luar negara stabil di peringkat teratas tayar China. Pada tahun-tahun kebelakangan ini, dengan kilang baharu di Mexico, Indonesia secara berurutan ditimbulkan, serta akuisisi kilang Shenyang Bridgestone,布局 global Sailun telah dari pengembangan kapasiti tunggal,全面升级 menjadi persaingan dalam kawalan rantaian industri.

Nilai jenama Meningkat Setahun Demi Setahun, Menduduki Peringkat Teratas Tayar China

Semasa skala dan prestasi meningkat ganda, kesan naiktaraf jenama Sailun ketara. Dalam Laporan Analisis "Brand Paling Berharga 500 China 2026", Sailun dengan nilai jenama 125.189 bilion Yuan menduduki tempat ke-97, peningkatan besar 12.293 bilion Yuan berbanding tahun lepas, pertama kali bergelar dalam barisan 100 Brand Paling Berharga di China, mencapai kenaikan mantap berturut-turut sembilan tahun.

Dalam senarai beriktiraf antarabangsa, Sailun juga berprestasi cemerlang. Berdasarkan laporan "25 Brand Tayar Paling Berharga Di Dunia 2026" yang dikeluarkan Brand Finance, Sailun dengan nilai jenama 1.239 bilion USD stabil di tempat ke-10 di dunia, meningkat 37% tahun ke tahun, kepantasan pertumbuhan memimpin syarikat tayar terkemuka dunia. Sehingga kini, Sailun telah连续四年 menduduki peringkat teratas brand tayar China, dan menjadi satu-satunya brand tayar China yang menyertai 10 teratas senarai dunia.

Teknologi Memimpin Lanskap Baru, "Emas Cecair" dan "Inovasi Estetik" Meluaskan Parit Pertahanan

Kejayaan ganda prestasi dan jenama, tidak dapat dipisahkan dari terobosan berterusan teknologi teras. Tahun 2025, pelaburan penyelidikan Sailun mencapai 1.147 bilion Yuan. Dengan bersandar pada teknologi teras "Emas Cecair" dan pelaksanaan industri dalam bidang tayar gergasi, Sailun terus memperkukuh halangan teknologi.

Menghadapi peningkatan berterusan kadar penembusan kenderaan baharu elektrik, Sailun dengan dorongan dua roda "Senyap + Estetik" merebut bahagian pasaran baharu. Syarikat meningkatkan kapasiti tayar senyap kepada 5 juta tayar/tahun, dan inovasi berani dalam estetik tayar, melancarkan tayar berwarna pinggir pertama di dunia. Produk ini dilengkapi dengan teknologi penghidupan sendiri ARMOR SEAL dan teknologi bantal senyap SILENT TREAD, sambil mencapai peningkatan prestasi tiga kali ganda "Keselamatan, Senyap, Jimat Tenaga", dengan corak batu tulis tradisional paras 0.01mm搭配 tuju warna premium, memecahkan tradisi warna hitam seragam tayar. Sailun berjaya melonjak dari pengikut teknologi menjadi penentu standard estetik tayar global, memenuhi secara tepat keperluan standard baharu senyap, hijau, selamat bagi pasaran kenderaan baharu elektrik.

Memasuki suku pertama 2026, perolehan dan keuntungan bersih Sailun terus meningkat ganda, kadar keuntungan kasar meningkat ke 26.86%. Dengan Senarai 500 Syarikat Terkuat China 2026 sebagai titik permulaan baharu, Syarikat Sailun sedang dengan teknologi inovatif sebagai asas, dengan kapasiti globalisasi sebagai sayap, terus mengilap nama besar brand tayar China di dunia, menetapkan standard positif untuk pengindustrian manufaktur China dan ekspor berkualiti tinggi.

Recently, "Fortune" magazine released the 2026 China 500 Ranking. Sailun Group Co., Ltd. ranked 399th with revenue of $5.119 billion, becoming one of only two professional tire manufacturers on the list.

According to China Tire Business Network (Tirechina.net), as an authoritative list adopting evaluation methods consistent with the Fortune Global 500, the China 500 covers both listed and non-listed enterprises, centrally presenting the business scale and development strength of major Chinese enterprises.

The list honor is a direct manifestation of Sailun's continuously growing revenue scale, and also reflects that a Chinese tire enterprise is attempting to cross the three most typical thresholds of China's manufacturing with global capacity, material technology, and brand investment— from exporting products to global operations, from cost advantage to technical premium, and from manufacturing scale to brand value.

The Fortune 500 looks at revenue, but enterprise value is not determined solely by revenue

The Fortune China 500 adopts ranking methods consistent with the Fortune Global 500, with the core metric being operating revenue. Therefore, Sailun's ranking surge first indicates one thing: its operating scale is rapidly expanding. In 2025, Sailun achieved operating revenue of 36.792 billion yuan, a year-on-year increase of 15.69%, setting a new historical record.

Meanwhile, net profit attributable to parent company reached 3.522 billion yuan, and profitability continued to strengthen. Among them, overseas main business revenue reached 28.226 billion yuan, a year-on-year increase of 18.54%, becoming an important force driving performance growth. Entering 2026, Sailun still maintains a steady growth trend. In the first quarter, the company's revenue and net profit saw double growth, and the gross profit margin rose to 26.86%.

Against the backdrop of intensified competition in the tire industry and a complex and changeable global trade environment, this achievement indicates that Sailun is gradually moving away from the development path of competing solely on cost, towards a comprehensive competitive model driven by technology, products, manufacturing, and brand.

First Threshold: Turning "Product Overseas" into "Global Operations"

Sustained performance growth is inseparable from Sailun's early global layout. As the first domestic enterprise to build tire factories overseas, Sailun currently has multiple production bases deployed in Qingdao, Dongying, Shenyang, Weifang within China, and Vietnam, Cambodia, Mexico, Indonesia overseas. At the same time, the construction of bases in Egypt and Qingdao Dongjiakou is steadily advancing, covering a capacity system for key domestic and international markets.

This dual advantage of globalization and scaling allows Sailun to leverage localized manufacturing to shorten product delivery cycles, get closer to regional market demands, while enhancing the enterprise's ability to cope with international trade barriers and supply chain fluctuations. Deepening the shift from "Product Overseas" to "Capacity Overseas" and "Operations Overseas" also provides strong support for Sailun's overseas revenue growth and global market expansion.

Second Threshold: Turning Manufacturing Capacity into Product Premium

The competition method Chinese tire enterprises are most familiar with in the past is exchanging manufacturing efficiency and supply chain costs for market share. But when capacity goes global and scale approaches the top, continuing to rely on low prices will quickly hit the ceiling. Without higher value-added products, scale may even become a burden.

Sailun attempts to break this constraint with technology. In 2025, the company's R&D investment reached 1.147 billion yuan, continuously tackling around materials, formulas, structures, and intelligent manufacturing. Among them, core technologies represented by "Liquid Gold" promoted comprehensive improvements in key performance of Sailun tire products in safety, energy saving, and wear resistance; in the field of giant engineering radial tires with high technical barriers, Sailun has also realized the full series industrialization of giant engineering radial tires from 49 inches to 63 inches. Continued R&D investment is transforming into more distinctive product advantages, and also provides support for Sailun to improve profit quality.

Third Threshold: From "Selling Globally" to "Global Brand"

The tire industry is one where brand awareness builds slowly and trust costs are extremely high. Consumers have low replacement frequency, and it directly relates to driving safety. Therefore, the reputation, channels, and original equipment relationships accumulated by mature brands are often harder to replicate than a single advertisement. This is also an important reason why international top enterprises can maintain premiums for a long time.

In the Brand Finance "2025 Global Most Valuable Tire Brand List", Sailun ranked 10th, becoming the Chinese tire brand with the highest ranking. Brand value and Fortune ranking rose synchronously in the same year, indicating that Sailun's growth is no longer limited to capacity expansion; technology dissemination, channel construction, and global market perception are also forming a synergy.

Industry Commentary

Comparing the 426th position when it first entered in 2025 to the 399th position this year, Sailun has completed an upward shift in the scale coordinate. More worthy of industry attention is that among the Fortune China 500 in 2026, there are only two professional tire manufacturers: Zhongce Rubber and Sailun. This shows that the Chinese tire industry has emerged with top forces capable of entering the large enterprise sequence, but there is still room for improvement in industry concentration, brand premium, and global governance capabilities.

Next, the test questions in front of Sailun will be more complex than capacity expansion: whether new capacity can ramp up smoothly, whether the global supply chain can collaborate efficiently, whether R&D investment can be transformed into high value-added products, whether brand growth can offset cost and trade pressures. If any item becomes a bottleneck, scale growth and value growth may become disconnected.

Therefore, entering the Fortune China 500 does not mean Sailun has completed high-endization, but rather means it has gained the scale basis to move towards higher value intervals. In the past, Chinese tire enterprises entered the global market relying on manufacturing efficiency; in the future, the true determinant of ranking gold content will be the profit quality jointly created by technology, brand, and global operations.

The list records how far Sailun has walked; the next financial statement and the next round of global market competition will answer how high it can still go.

Baru-baru ini, Majalah Fortune mempublikasikan Senarai 500 Terkuat Tiongkok 2026. Syarikat Kumpulan Sailun Berhad dengan pendapatan 5.119 bilion dolar AS menduduki tempat ke-399, menjadikannya salah satu daripada dua pengeluar tayar profesional dalam senarai tersebut.

Menurut Laman Bisnes Tayar Tiongkok (Tirechina.net), sebagai senarai berwibawa yang menggunakan kaedah penilaian yang bersambung dengan 500 Terkuat Dunia Fortune, 500 Terkuat Tiongkok meliputi syarikat tersenarai dan tidak tersenarai, secara terkumpul menampilkan skala operasi dan kekuatan pembangunan syarikat besar di Tiongkok.

Kehormatan dalam senarai ini merupakan bukti langsung pertumbuhan skala pendapatan Sailun, juga mencerminkan bahawa sebuah syarikat tayar Tiongkok sedang menggunakan kapasiti global, teknologi bahan dan pelaburan jenama untuk cuba melepasi tiga pintu gerbang yang paling tipikal daripada Pembuatan Tiongkok — dari produk eksport ke pengurusan global, dari kelebihan kos ke premium teknologi, dan dari skala pembuatan ke nilai jenama.

500 Terkuat melihat pendapatan, tetapi nilai perusahaan tidak hanya ditentukan oleh pendapatan

500 Terkuat Tiongkok menggunakan kaedah penyusunan senarai yang bersambung dengan 500 Terkuat Dunia Fortune, skala terasnya adalah pendapatan operasi. Oleh itu, lompatan kedudukan Sailun pertama sekali menjelaskan satu perkara: skala operasinya sedang berkembang pesat. Pada tahun 2025, Sailun mencapai pendapatan operasi 36.792 bilion yuan, meningkat 15.69% berbanding tahun sebelumnya, mencatat rekod tertinggi.

Sementara itu, keuntungan bersih ibu syarikat mencapai 3.522 bilion yuan, keupayaan keuntungan terus meningkat. Di antaranya, pendapatan operasi utama luar negara mencapai 28.226 bilion yuan, meningkat 18.54% berbanding tahun sebelumnya, menjadi kekuatan penting yang mendorong pertumbuhan prestasi. Memasuki tahun 2026, Sailun masih mengekalkan trend pertumbuhan stabil. Pada suku pertama tahun ini, pendapatan dan keuntungan bersih syarikat mencatat peningkatan berganda, margin kasar meningkat ke 26.86%.

Di bawah latar belakang persaingan industri tayar semakin sengit dan persekitaran perdagangan global kompleks dan berubah, prestasi ini menunjukkan bahawa Sailun sedang secara beransur-ansur meninggalkan laluan pembangunan yang hanya bergantung pada kos untuk bersaing, dan sedang bergerak ke model persaingan menyeluruh yang didorong oleh gabungan teknologi, produk, pembuatan dan jenama.

Pintu gerbang pertama: Menukarkan 'produk keluar' menjadi 'pengurusan global'

Pertumbuhan prestasi yang berterusan tidak dapat terpisah daripada perancangan globalisasi yang lebih awal oleh Sailun. Sebagai syarikat pertama di negara ini membina kilang tayar di luar negara, Sailun kini telah mengaturkan pelbagai pangkalan pengeluaran di Qingdao, Dongying, Shenyang, Weifang di dalam negara dan Vietnam, Kemboja, Mexico, Indonesia di luar negara, sementara pembinaan pangkalan di Mesir dan Dongjiakou Qingdao bergerak lancar, membentuk sistem kapasiti yang meliputi pasaran utama domestik dan luar negara.

Kelebihan gandaan globalisasi dan skala ini membolehkan Sailun menggunakan pembuatan tempatan untuk memendapkan kitaran penghantaran produk, lebih hampir dengan permintaan pasaran rantau, serta meningkatkan keupayaan syarikat menangani halangan perdagangan antarabangsa dan ketidakstabilan rantaian bekalan. Penguasaan dari 'produk keluar' ke 'kapasiti keluar' dan 'operasi keluar' juga memberikan sokongan kukuh untuk pertumbuhan pendapatan luar negara dan pengembangan pasaran global Sailun.

Pintu gerbang kedua: Menukarkan keupayaan pembuatan menjadi premium produk

Cara persaingan yang paling biasa bagi syarikat tayar Tiongkok pada masa lalu adalah menggunakan kecekapan pembuatan dan kos rantaian bekalan untuk menukar kepada bahagian pasaran. Apabila kapasiti menuju global dan skala menghampiri pemimpin, bergantung pada harga rendah akan dengan cepat mencapai siling, tanpa produk bernilai tambah lebih tinggi, skala malah boleh menjadi beban.

Sailun cuba memecah sekatan ini dengan teknologi. Pada tahun 2025, pelaburan penyelidikan dan pembangunan syarikat mencapai 1.147 bilion yuan, dengan usaha berterusan pada bahan, formula, struktur dan pembuatan pintar. Di antaranya, teknologi teraju 'Emas Cecair' yang diwakili telah mendorong peningkatan menyeluruh dalam prestasi penting seperti keselamatan, penjimatan tenaga dan kehausan produk tayar Sailun; di kawasan tayar radial kejuruteraan gergasi dengan ambang teknologi tinggi, Sailun juga telah mencapai pengeluaran berskala penuh siri tayar radial kejuruteraan gergasi 49 inci hingga 63 inci. Pelaburan penyelidikan dan pembangunan yang berterusan sedang bertukar menjadi kelebihan produk yang lebih boleh dikenal pasti, serta memberikan sokongan untuk Sailun meningkatkan kualiti keuntungan.

Pintu gerbang ketiga: Dari 'jualan global' menuju ke 'jenama global'

Industri tayar adalah industri yang pembentukan kesedaran jenamanya berjalan perlahan dan kos kepercayaan amat tinggi. Kekerapan penggantian pengguna rendah, dan ia secara langsung berkaitan dengan keselamatan pemanduan, oleh itu reputasi terkumpul jenama matang, saluran dan hubungan pemasangan asal, selalunya lebih sukar disalin daripada iklan tunggal. Ini juga merupakan sebab penting mengapa syarikat teratas antarabangsa boleh mengekalkan premium secara jangka panjang.

Dalam Senarai Jenama Tayar Paling Berharga Dunia 2025 oleh Brand Finance, Sailun menduduki tempat ke-10, menjadikannya jenama tayar Tiongkok kedudukan tertinggi. Nilai jenama dan kedudukan Fortune meningkat serentak pada tahun yang sama, menunjukkan bahawa pertumbuhan Sailun tidak hanya mempunyai satu garisan pengembangan kapasiti, penyebaran teknologi, pembinaan saluran dan kesedaran pasaran global juga sedang membentuk tenaga gabungan.

Komen Industri

Bandingkan dengan tempat ke-426 pada penyertaan pertama tahun 2025, sehingga tempat ke-399 tahun ini, Sailun telah menyelesaikan peralihan koordinat skala. Yang lebih bernilai perhatian industri ialah, pada 500 Terkuat Tiongkok Fortune 2026, pengeluar tayar profesional hanyalah China Rubber dan Sailun. Ini menunjukkan bahawa industri tayar Tiongkok telah muncul kuasa pemimpin yang boleh memasuki urutan syarikat besar, tetapi kepekatan industri, premium jenama dan keupayaan pengurusan global masih mempunyai ruang untuk peningkatan berterusan.

Di hadapan Sailon seterusnya, soalan yang perlu dijawab akan lebih kompleks daripada pengembangan pengeluaran: adakah kapasiti baru dapat memuncak dengan lancar, adakah rantaian bekalan global boleh bekerjasama berkesan, adakah pelaburan penyelidikan dan pembangunan boleh bertukar menjadi produk bernilai tambah tinggi, adakah pertumbuhan jenama boleh menentang kos dan tekanan perdagangan. Sekiranya mana-mana satu menjadi kelemahan, ia boleh menyebabkan pertumbuhan skala dan pertumbuhan nilai terlepas.

Oleh itu, memasuki 500 Terkuat Tiongkok Fortune bukan bermaksud Sailun telah siap menjadi kelas tinggi, tetapi bermaksud ia memperoleh asas skala untuk melangkah ke nilai lebih tinggi. Pada masa lalu, syarikat tayar Tiongkok menggunakan kecekapan pembuatan untuk memasuki pasaran global; pada masa hadapan, kualiti keuntungan yang dicipta bersama oleh teknologi, jenama dan operasi global yang akan menentukan nilai kandungan kedudukan.

Senarai merekod sejauh mana Sailun telah berjalan, laporan kewangan seterusnya dan pertandingan pasaran global seterusnya, baharu akan menjawab sejauh mana ia masih boleh berjalan.