September 14: Hanover IAA Kicks Off, Unlocking New Landscape of Foton Motor’s Systematic Overseas Expansion

The global commercial vehicle industry is approaching a critical turning point for deep restructuring towards electrification, intelligence, and low carbonization. Relying on strict access regulations, a mature business environment, and diverse transportation scenarios, Europe has become the top-tier arena for measuring the comprehensive strength of commercial vehicle enterprises. China's commercial vehicle overseas expansion has long since bid farewell to the initial stage of simple product output, moving towards an era of systematic competition characterized by technology output, localized operations, and co-construction of industrial ecosystems.

With over 20 years of deep cultivation overseas, Foton Motor has ranked first in China's commercial vehicle exports for 15 consecutive years. From early "going out" of products to today's comprehensive entry into the "going in, going steady, and going far" Globalization 3.0 new stage, Foton Motor has achieved a leapfrog transformation from scale overseas expansion to value overseas expansion, building a complete overseas expansion system with synergy in products, technology, manufacturing, supply chains, and service ecosystems.

On the technology level, Foton Motor holds the key to overseas market access. Multiple all-electric light trucks and VAN products have obtained WVTA European whole vehicle type certification, won VECTO heavy-duty vehicle carbon emission certification, and secured the entry ticket to the European high-end market; Cawin new energy products are accelerating landing in 15 European countries and high-potential markets like Australia & New Zealand, converting domestic new energy technology advantages into global green transportation supply capabilities.

On the manufacturing and supply chain end, 32 overseas localized factories are distributed across Southeast Asia, Latin America, and the Middle East; a joint supply chain company was established with COSCO Shipping Specialized Transport, opening exclusive overseas capacity channels; key factories in Indonesia and Saudi Arabia are accelerating landing, driving domestic supply chain partners to go overseas together, building a global industrial network with risk resistance and high efficiency. In the European locality, the Germany Unna regional parts distribution center RDC was put into operation, combined with 18 global parts centers, 1,200+ sales outlets, and 1,500+ service outlets, building a 24-hour parts guarantee system, achieving fast local response for European after-sales. In January-August 2026, Foton Motor export sales reached 149,000 units, a year-on-year increase of 44.3%, and systematic strength was directly verified by the market.

On September 14, at the Hanover IAA Auto Show, Foton Motor is set for a major debut. The site will unveil a new European strategy, hold the milestone ceremony for the delivery of the world's 13 millionth vehicle, and premiere the Cawin BEACON smart heavy truck capable of electric and hydrogen fuel overseas. The exhibition will also display seven major new energy vehicle matrices and six self-developed core components, covering multiple mainstream transportation scenarios in Europe, showcasing hard technology strength with full-chain autonomy and controllability.

Not just an exhibition of products, but a centralized review of systematic overseas expansion capabilities. When the world looks towards Europe, Europe will see Foton. On September 14 in Hanover, let us jointly witness the brand new answer to the globalization of China's commercial vehicles.