Speeding Up Overseas Expansion! Avatr Unveils Multiple Models in Paris, Showcasing China's New Luxury

October 11, 2026 (Paris), the Avatr T09 Concept made its global debut in Paris. This new vehicle is built with the brand's new flagship design language, integrating joint R&D technology achievements from Changan, Huawei, and CATL. Featuring an original grand appearance, mature intelligent configuration, and refined overall vehicle craftsmanship, it is positioned in the 500,000 RMB-level luxury SUV niche. It is also the first model of the brand's flagship product series, and the new car is scheduled to officially launch within 2026. The Avatr T09 Concept will be displayed simultaneously with multiple models including Avatr 06T and Avatr 07L. Relying on the international exhibition platform, it will concentratedly showcase the complete R&D achievements of Chinese automobiles in the fields of original exterior design and in-vehicle intelligent systems.

Avatr Technology Chairman Chen Zhuo introduced at the event. With the arrival of the T09 model, the brand's product matrix will be divided into two series: Digital and Flagship. The Digital series focuses on a casual luxury style, with design leaning towards elegant sports and personalized expression; the Flagship series focuses on an aristocratic luxury positioning, with a calm and grand appearance atmosphere and outstanding aura. The two product design threads share the same origin, both continuing the brand's persistence in original design and exquisite texture.

Avatr Technology Executive Vice President and Chief Designer Nader Faghihzadeh stated regarding the new car's design concept. The VISION XPECTRA concept car conveys a free design concept. The T09 Concept transforms this into a calm and composed overall vehicle temperament. Building upon the original 'casual luxury' design concept, it extends to the 'aristocratic luxury' new design direction. Both design styles are unifiedly built based on the core design concept of 'Emotional New Luxury'.

The overall vehicle design takes architectural aesthetics as the core, creating differentiated original exteriors based on complete design concepts. 'Emotional New Luxury' as the brand's core design thinking shapes the overall vehicle appearance from three dimensions: bold confidence, harmonious wit, and vibrant individuality. Avatr T09 is a representative model for the implementation of this design concept. The new car continues the VISION XPECTRA design concept, integrating flagship texture into the body shape, interior space, and intelligent interaction, bringing a different luxury driving experience. The vehicle exterior has rich layers, with prominent architectural characteristics on the front face. The grille uses a 3D relief structure, with 362 differentiated height brand logo elements arranged in a staggered manner, presenting delicate light and shadow effects under changing light. The crystal diamond array light groups use a double-layer diamond cut structure, matching the full-size SUV body volume. The 2.1 m² clamshell front hood paired with raised lines on both sides blends a sense of stability with dynamic lines, creating an overall calm and grand atmosphere. The side lines of the body are crisp, with the wheel arch matching a curved waist design. Curved and flat structures match each other to shape a three-dimensional body posture. The D-pillar is matched with an aluminum decorative piece, connecting the window and tail wing to form a floating roof visual effect. Crystal door handles are paired with DToF sensing components, with exquisite detail design. The rear of the vehicle is equipped with an integrated crystal diamond taillight, also using double-layer cutting technology, echoing the front light shape. Once lit, it has rich layers and comes with a tech atmosphere.

The cockpit design continues a unified design logic, creating interior space around tranquility, openness, and intelligent interaction, creating a relaxed and comfortable driving atmosphere. The Vortex Emotional Vortex Interaction System is a brand-featured cockpit configuration, realizing whole-vehicle function linkage. The 360-degree two-segment reverse curved structure supports lift adjustment, equipped with 118 RGB light sources, can be matched with multiple sets of in-vehicle ambient lighting effects. Device operation is equipped with noise optimization and anti-pinch structure, balancing interaction experience and usage safety. The interior features an integrated triple-screen layout, with a 10.25-inch instrument screen paired with two 17.2-inch central control and passenger display screens, seamlessly connecting with air conditioning outlets. The screens support NFC quick connection, making daily operations smooth and convenient. The entire cockpit system can adapt to multiple scenarios such as group travel, business travel, and single-person rest, enhancing travel comfort with intelligent configurations.

Apart from the exterior design, the Avatr T09 is equipped with multiple mature in-vehicle technologies of the brand, integrating Huawei Qiankun Intelligent Driving and Taihang Intelligent Control System, bringing smooth and stable handling performance. The powertrain adopts a new intelligent super hybrid architecture, equipped with a 2.0T hybrid engine and a three-motor distributed electric drive system. It is equipped with a 71.24kWh CATL Xiaoyao extended-range hybrid battery. Under CLTC conditions, pure electric range can reach up to 400km, balancing range performance and battery safety, adapting to diverse scenarios such as daily commuting and long-distance travel.

Relying on the overseas showcase window of the Paris Auto Show, Avatr's overseas expansion rhythm continues, with the brand planning to officially enter the European market in 2027. As a mature market for luxury car development, Europe is an important position for the brand to test product power and expand overseas markets. The brand hopes to participate in the global luxury car market competition and realize brand value enhancement based on the 'Emotional New Luxury' differentiated positioning. Currently, Avatr's overseas business covers 70 countries and regions, with the average transaction price of overseas models exceeding 300,000 RMB, and the overseas business has achieved positive returns. Among them, the Egypt high-end new energy vehicle market has a stable market share, and Avatr 11 has achieved a good market performance in the Thailand luxury pure electric SUV niche market. The brand's long-term plan is until 2030, with the number of countries and regions covered by overseas business exceeding 110, and overseas sales accounting for more than half of the total sales.

Overseas market expansion relies on perfect product matrix support. The current brands on sale models include Avatr 11, 12, 06, 06T, 07, 07L and other models. Avatr 06T and 07L will land in the Norwegian and Spanish markets as the first batch of models. The supporting overseas service system follows the operational idea of unified standards, local implementation, system support, and brand supervision, guaranteeing global user service experience. In the next three years, it will continue to expand the European model matrix and offline service network.

Based on original design and self-developed intelligent technology, Avatr continues to promote brand upward development, continuously enriching the product matrix. Facing global users, it creates new luxury travel solutions with featured design and mature technology, steadily moving towards becoming a global intelligent electric travel brand.