Price equals to RM 2.4 million, Ferrari Luce beats out controversies and sells out immediately in China

Ferrari has officially launched its all-electric Luce sedan in China at a retail price of 3,988,000 yuan (RM 2.4 million). Despite the vehicle's premium pricing structure and a broader decline in market share for foreign luxury brands within the region, Ferrari’s entire initial market allocation of 88 units reportedly sold out immediately upon launch.

The localised pricing eflects an unexpected 7% price reduction compared to its European MSRP of 550,000 euros (RM 2.6 million). This breaks from the traditional pricing strategy of foreign heritage brands in China, where high luxury vehicle and engine displacement taxes typically drive import costs significantly higher than overseas benchmarks.

Unlike competing high-performance domestic EVs such as the Yangwang U9 or the Hyptec SSR, Ferrari has engineered and positioned the Luce as a 5-seater grand tourer rather than a traditional two-seater supercar.

The Ferrari Luce is built on a high-voltage architecture featuring a large 122 kWh battery pack that supports a peak fast-charging capacity of 350 kW. Its electric powertrain delivers a total output of 772 kW (1,036 hp), enabling the 2,260 kg grand tourer to accelerate from 0 to 100 km/h in a claimed 2.5 seconds.

A Malaysian release is not yet scheduled, but it will come in due time - just like any major release from the brand.