Founded in 1944 in South Korea, KIA began as a manufacturer of steel tubing and bicycle parts, later producing its first car in 1974. The brand rose to global prominence in the 2000s with bold designs and value‑driven models like the Sportage, Optima, and Sorento. Since 2020, Kia underwent a dramatic transformation, introducing a new logo, dedicated EV platform (E‑GMP), and an ambitious "Plan S" strategy, targeting 1.6 million EV sales annually by 2030. The EV6 and EV9 have garnered international acclaim for their range, fast‑charging, and futuristic design, positioning Kia as a leader in affordable, sustainable mobility. Guided by "Movement that Inspires," Kia continues to innovate in autonomous driving, connectivity, and eco‑friendly materials, building a brand that inspires confidence and excitement worldwide.