Proton eMas introduces new corporate identity with six upgraded dealerships nationwide

Proton eMas has officially rolled out its new corporate identity (CI) across six newly upgraded dealerships nationwide, as the brand continues expanding its retail footprint following its rapid growth in Malaysia's electric vehicle market.

The latest openings increase the Proton eMas network to 58 dealerships, supported by 45 service centres and 10 Body & Paint centres across the country, further strengthening its sales and aftersales support network.

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The six dealerships featuring the new retail concept are:

• Proton eMas Bukit Jalil (AJG Mobility)
• Proton eMas Jalan Sultan Ismail (MBf EV Auto)
• Proton eMas Temerloh (Dunia Auto)
• Proton eMas Batu Pahat (Promas EV)
• Proton eMas Taiping (BH Autotech)
• Proton eMas Kulim (GB Auto)

According to PRO-NET, the new corporate identity aims to deliver a more consistent and premium customer experience while supporting the continued growth of the Proton eMas brand.

"The new Corporate Identity represents the next evolution of the Proton eMas brand. As we continue to grow, so too must the experience we deliver to our customers. We wanted everyone to feel welcomed, reassured and confident the moment they step through our doors," said PRO-NET CEO Zhang Qiang.

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Modern showroom concept

The new dealership concept adopts a cleaner and more contemporary design, centred around the principles of simplicity, comfort and innovation.

Natural materials, warmer colour palettes and improved lighting have been incorporated throughout the showrooms, while full-height glass façades allow more natural light into the retail space, creating a brighter and more welcoming environment for customers.

Beyond aesthetics, the updated showroom concept has also been designed with future expansion in mind.

With floor areas ranging between approximately 950 and 1,400 square metres, the larger facilities are able to display more vehicles while accommodating expanded aftersales operations, including additional service bays and technical staff to improve servicing capacity and reduce waiting times.

Continued nationwide expansion

The latest rollout forms part of Proton eMas' long-term strategy to strengthen its nationwide presence while supporting the growing adoption of electric vehicles in Malaysia.

The expansion follows the brand's strong momentum over the past year, with Proton eMas continuing to invest in both its retail network and aftersales infrastructure as it prepares for further growth.

Read Also: Proton opens 10 new outlets nationwide in 10 days, expands ICE and EV retail network

New Proton eMas dealerships