The Jetour X90 is a D-segment SUV introduced in 2019 by Chery Holding Group’s JETOUR brand, serving as an early foundational flagship for the marque. As the progenitor of the "X90 family", it pioneered the brand's "theatre-class large SUV" niche characterised by generous proportions and flexible multi-seat configurations (5, 6, or 7 seats). Following multiple iterative facelifts and rolling updates, the lineup has progressively shifted towards an upmarket, highly intelligent positioning, consolidating into latest strategic variants such as the Jetour X90 PRO. Priced between RM135,900 and RM167,900, it stands as JETOUR's core contender across global domestic and export markets, designed to challenge and undercut RM200,000-bracket joint-venture large SUVs.
The core proposition of the Jetour X90 series lies in its "strategic balance of genuine three-row space and potent performance". Conceived from the outset to avoid the cramped "emergency-only third row" typical of conventional mid-size competitors, it leverages a generous 2,850 mm wheelbase to offer three versatile seating layouts across the range: a 5-seater (2+3), a 6-seater (2+2+2), and a 7-seater (2+3+2).
In terms of styling, the model has evolved from its early Huizhou architecture-inspired grille into a contemporary design featuring vertical waterfall matrix slats paired with split-type full-width "star-ring" LED daytime running lights. Key selling points include a Qualcomm Snapdragon 8155 processor, 10-point pneumatic SPA massage functionality for both the driver and second-row seats, Chery’s high-output 2.0TGDI Kunpeng powerplant, and the brand's hallmark lifetime vehicle warranty for the first private, non-commercial owner.
Flagship Debut & Multi-Seat Pioneer (2019–2020): In January 2019, the Jetour X90 officially debuted as the brand's third core offering, initially powered by 1.5T and 1.6TGDI engines. Offering a sub-RM100,000 entry point, large SUV dimensions, and a rare 6-seater captain seat option, it quickly gained traction among multi-generational families and small business proprietors in China’s lower-tier cities.
PRO Architecture & Tech Overhaul (2021–2024): To avoid cut-throat price wars in the entry-level ICE market, JETOUR restructured the X90 lineup towards a more premium direction. In March 2024, the upmarket Jetour X90 PRO made its debut. The refreshed model ditched the dated styling in favour of an extensive aesthetic overhaul, boasting a 15.6-inch floating central infotainment touchscreen and standardising high-spec 2.0T turbo powertrains.
Facelift & Enhanced Comfort (2025–2026): In its latest product cycle, the 2026 Jetour X90 PRO broke cover at the Guangzhou Auto Show and went on sale nationwide. This latest iteration further enhances its smart connectivity, performance, and cabin volume, adding a premium suede headliner, a dual-mode positioning setup, and a full voice-activated smart driving HMI system, driving its presence in both domestic and overseas markets (such as Eastern Europe, the Middle East, and Central Asia).
As a stalwart in the large family SUV segment, the Jetour X90's market strategy is clear-cut: to deliver maximum value-for-money against rivals like the Trumpchi GS8, Geely Haoyue L, and Jetta VS7. Powered by Chery’s proven ACTECO/Kunpeng engine and transmission technology alongside low maintenance costs, it has secured a solid foothold in domestic multi-child family and long-distance transport sectors, while proving equally popular as an export model. Marketed abroad as the Jetour X90 and its export sub-variants, its practical multi-seat layout has seen widespread deployment in commercial fleet operations, corporate transport, and large-capacity car rental sectors across Saudi Arabia, the UAE, and parts of Latin America.
The Jetour X90 (benchmarked against the flagship 2026 X90 PRO) incorporates Chery Group's latest innovations in smart cockpits and high thermal efficiency powertrains:
Generous Dimensions & 41 Cabin Storage Spots: Measuring 4,858 mm long, 1,925 mm wide, and 1,780 mm tall with a substantial 2,850 mm wheelbase, the cabin provides adult-friendly head- and legroom across all three rows. Folding the rear two rows flat expands boot capacity to a massive 1,634 litres. Throughout the interior, 41 dedicated storage compartments are strategically positioned. Suspension duties are handled by a front MacPherson strut and rear multi-link independent setup across the board.
Kunpeng Powertrain Lineup:
1.6TGDI Kunpeng Engine: Powered by a 1.6-litre turbocharged direct-injection petrol engine churning out 145 kW (197 PS) and 290 Nm of torque, paired with a 7-speed wet dual-clutch transmission (7DCT).
2.0TGDI Kunpeng Engine (Flagship Unit): High-spec variants receive Chery’s range-topping 2.0-litre turbocharged direct-injection engine, rated at a punchy 187 kW (254 PS) and 390 Nm of torque. It completes the 0–100 km/h sprint in under 8 seconds, delivering substantial low-end torque to eliminate sluggishness even when fully laden with seven occupants and boot luggage on steep inclines.
First-Class Smart Cabin: The dashboard features a clean, dual-screen setup comprising a 10.25-inch fully digital instrument cluster and a 15.6-inch high-definition floating central touchscreen. Powered by the Qualcomm Snapdragon 8155 chip, it supports four-zone voice commands, BeiDou/GPS dual-mode satellite navigation, and FOTA (Firmware Over-The-Air) updates. Cabin appointments include a 62-inch panoramic glass roof, dual 50W Qi wireless smartphone charging pads, and an electronic crystal gear selector. The zero-gravity seats feature heating and ventilation for the front and middle rows, complemented by 10-point pneumatic SPA massage functions.
80% High-Strength Steel Cage Body: The body structure incorporates 80% high-strength steel to form a rigid safety cage. Advanced driver assistance systems (ADAS) are fully integrated, supported by a 360-degree HD panoramic surround-view monitor with a 180-degree transparent chassis display to eliminate blind spots around this large-bodied SUV.
Amid the automotive industry's shift towards electrified powertrains, multilingual AI assistants, and LLM ecosystems, the Jetour X90 roadmap will focus on expanding the market presence of its plug-in hybrid (PHEV) sister models (such as the Shanhai L9) in both domestic and export markets to lower running costs for large vehicles. Supported by Chery's Overseas Engineering Institute, the brand is rolling out dedicated FOTA updates for RHD (right-hand-drive) markets and extreme climate adaptations (hot-weather and cold-weather packages), alongside multilingual voice controls for its onboard T-BOX telematics. Furthermore, JETOUR will continue to build on its "Travel+" lifestyle ecosystem with official outdoor accessories, including vehicle-to-load (V2L) camping power kits and modular boot organisation systems.
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