11 Oktober, Kajian Perniagaan Kereta mengetahui dari pihak rasmi bahawa Avatr T09 konsep jenama baharu telah membuat debut global di Paris, dalaman juga didedahkan lengkap kepada orang ramai untuk kali pertama. Dari 12 hingga 18 Oktober, ia akan muncul di stan Pameran Kereta Paris. Versi pengeluaran dijangka dilancarkan rasmi pada tahun 2026, harga dijangka berada melebihi 500,000 Yuan.

Bagi Avatr, T09 bukan sekadar sebuah kereta baharu, ia juga memisahkan garisan produk jenama secara rasmi kepada dua: Avatr 11, 12 meneruskan gaya avant-garde, dinamakan "Kemewahan Santai"; T09 membuka laluan yang lebih besar dan stabil, dinamakan "Kemewahan Dihormati".

Dari segi luaran, bahagian hadapan kereta baharu ini menggunakan bahasa reka bentuk jenama baharu. Gril dibuat dalam struktur relief 3D, tersusun daripada 362 unit titik LOGO Avatr dengan ketinggian 3D yang berbeza, mencipta tahap dalam cahaya dan bayang-bayang melalui perbezaan ketinggian dan sudut chamfer. Lampu kumpulan berlian kristal di kedua-dua belah menggunakan seni pemotongan berlian berlapis dalam dan luar, memberikan kualiti permata apabila menyala. Penutup ruang enjin depan jenis cangkang 2.1㎡ mengekalkan gaya "punggungan pulau", stabil tetapi sedikit dinamik.

Sisi kenderaan tidak menumpukan garis, menggunakan permukaan berarsitektur patung. T09 Panjang/lebar/tinggi 5285/2025/1810 mm, paksi 3150 mm, tubuh SUV enam tempat duduk besar, kehadiran tidak boleh disembunyikan.

Permukaan pinggang yang mengecil membuatkan kereta besar 5.2 meter ini tidak kelihatan berat. Pulau sensor DtoF menyatu dengan badan kenderaan, tiada rasa sambungan. Tiang D menggunakan panel hiasan aluminium besar untuk membuat bumbung terapung, kebanyakan dalam kelas yang sama menggunakan panel plastik, perbezaan ini boleh dilihat apabila menghampiri. Lampu ekor berlian kristal integral di bahagian belakang juga pemotongan berlapis dua, menyelaraskan dengan bahagian hadapan.

Dalaman adalah fokus debut ini. Dalam kokpit, yang paling menarik perhatian adalah mekanisme interaksi Vortex Emosi yang boleh naik-turun, permukaan terbalik dua peringkat tanpa sambungan 360°, bahagian atas adalah kayu tulen, badan menggunakan kelabu asap separa telus dengan struktur titik bintang ukiran laser. Ia mengandungi 118 LED RGB boleh kawal secara bebas, boleh menyelaraskan dengan 6 lapisan 24 titik lampu suasana keseluruhan kereta, kesan lampu untuk penyambutan, irama muzik, amaran kereta belakang boleh dihasilkan, motor senyap untuk kenaikan/penurunan membawa permulaan/perhentian perlahan dan anti-jepit.

Skrin berbilang adalah satu unit, 10.25 inci panel ditambah dua skrin 17.2 inci 3.4K, skrin disambung tanpa sambungan dengan lubang udara penyaman udara di kedua-dua belah, kawasan pengimbasan NFC di bawah skrin ditinggalkan di bawah kawalan pusat, telefon melekat dan boleh disambung. Kokpit ini tidak menolak semua fungsi ke depan, tetapi dengan sikap tenang dan luas, memudahkan keluarga melakukan perjalanan atau menerima tetamu, semua boleh mengekalkan suasana.

Dari segi pintar, pemanduan pintar menggunakan Huawei Qiankun ADS 5, dilengkapi dengan skema peranti radar laser empat, kelebihan dalam pengesanan lebih tebal daripada radar tunggal atau dwi yang biasa. Paip bawah (chassis) adalah Taihang Intelligent Control, suspensi udara bilik ganda tertutup, stereng belakang semua disediakan, juga menyokong mod berjalan ketam, badan 5.2 meter mencapai jejari pusingan minimum kelas 4 meter, memusing di parkir bawah tanah, bertemu kereta di jalan sempit lebih mudah.

Dari segi kuasa, arkitektur hibrid super pintar baharu, enjin hibrid 2.0T ditambah tiga motor elektrik terdistribusi membentuk empat enjin, kuasa kuda sistem gabungan melebihi seribu, mod elektrik tulen, hibrid colok, penambah jarak tiga boleh ditukar mengikut skenario. Bateri adalah 71.24kWh Bateri Super Hibrid Xiangyao CATL, julat elektrik tulen CLTC maksimum melebihi 400km. Perjalanan komuter harian dibuka sebagai kereta elektrik, perjalanan jauh tidak perlu mencari stesen pengecas sepanjang jalan, untuk kereta enam tempat duduk besar yang perlu membawa keluarga tua dan kecil, ini lebih nyata daripada nombor pecutan.

Tulisan Penutup:

Tidak dapat tidak, teknologi Changan, Huawei Qiankun, CATL ketiga-tiga pihak, bersama-sama jatuh kepada T09, ia juga model Avatr dengan ketumpatan teknologi tertinggi kini. Kereta ini ingin memotong kek SUV enam tempat duduk mewah besar buatan domestik kelas 500,000, dan pengguna sasaran sangat jelas, mempunyai keperluan terhadap kualiti dan teknologi, dan tidak mahu kompromi terhadap ruang dan keselesaan keluarga.

Di luar negara, perniagaan Avatr merangkumi lebih 70 negara dan wilayah, harga purata model melebihi 300,000 Yuan, Avatr 11 menduduki tempat pertama jualan SUV elektrik mewah di Thailand, bahagian pasaran kereta elektrik premium Mesir mencapai 10%. Meletakkan debut global di Paris, sendiri sudah menjadi satu sikap.

Bagi pengguna keluarga yang memegang wang dan menanti untuk membeli, T09 tidak menyembunyikan banyak dalam konfigurasi dan bahan. Tinggal dua soalan terbuka: Versi pengeluaran boleh mengekalkan berapa banyak benda pada kereta konsep? Harga akhir akan berapa? Sekiranya kedua-dua titik ini ditentukan, kedudukannya dalam kelas yang sama akan jelas serta-merta.

11 Oktober, Avatr T09 Versi Konsep telah menjalani debut global di Paris. Kereta baharu ini adalah karya pertama dalam siri flagship jenama, menargetkan pasaran SUV mewah gred flagship harga 500,000, dibina dengan gabungan teknologi tiga pihak daripada Changan, Huawei, dan CATL, dirancang untuk dilancarkan secara rasmi dalam tahun 2026.

Pameran Kereta Paris kali ini berlangsung dari 12 hingga 18 Oktober, Avatr T09 Versi Konsep akan bersama-sama memaparkan model seperti Avatr 06T, Avatr 07L dan lain-lain, memaparkan pencapaian syarikat automotif China dalam bidang reka bentuk asal dan teknologi pintar di pentas antarabangsa.

Chen Zhuo, Pengerusi Avatr Technologies memperkenalkan pada acara debut, dengan pelancaran T09, Avatr akan membahagikan dua siri produk utama iaitu Siri Digital dan Siri Flagship. Siri Digital mengutamakan kemewahan santai, condong kepada gaya perintis yang elegan dan bersukan. Siri Flagship pula diletakkan sebagai kemewahan yang dihormati, menonjolkan wibawa yang tenang. Kedua-dua siri produk ini tetap mengekalkan reka bentuk asal. Nader Faghihzadeh, Naib Ketua Pegawai Eksekutif dan Perebut Utama Avatr Technologies menyatakan, T09 Versi Konsep melaksanakan konsep reka bentuk VISION XPECTRA, mengembangkan arah reka bentuk "Kemewahan yang Dihormati", selari dengan falsafah reka bentuk teras jenama "Kemewahan Emosi Baharu".

Kereta baharu ini menggunakan "Kemewahan Emosi Baharu" sebagai teras reka bentuk, penampilan luar agak dapat dikenali. Bahagian hadapan mempunyai bentuk seni bina, gril relif 3D terdiri daripada 362 unsur logo jenama dengan ketinggian berbeza. Barisan lampu kristal dengan proses pemotongan berlian dua lapisan berserta penutup enjin bergaya kerang 2.1㎡ membentuk penampilan yang berwibawa. Garisan sisi badan kereta tajam, reka bentuk pinggang melengkung mengukuhkan rasa patung, panel aluminium pilar-D menghasilkan kesan bumbung terapung. Lampu belakang kristal satu unit di bahagian belakang menyesuaikan dengan reka bentuk lampu depan, pada sudut berbeza boleh menghasilkan kesan pencahayaan yang kaya.

T09 Versi Konsep mencipta ruang yang tenang dan luas, dilengkapi dengan Sistem Pusaran Emosi Vortex, sistem boleh naik turun yang ini membina 118 sumber cahaya RGB, mempunyai reka bentuk anti-pincang, boleh berhubung dengan sistem keseluruhan kereta untuk mencapai interaksi berasaskan emosi. Dalaman dilengkapi dengan skrin gabungan satu unit terbenam tiga skrin, termasuk paparan utama pemandu 10.25 inci serta dua skrin besar 17.2 inci, sokongan penghubung satu sentuh NFC.

Dari segi kerangka dan pintar, T09 adalah model Avatr semasa yang paling tinggi ketumpatan teknologinya, dilengkapi dengan Sistem Panduan Cerdas Huawei Qiankun, Sistem Kawalan Cerdas Taihang. Dari segi kuasa menggunakan enjin hibrid 2.0T bersama tiga motor elektrik terkhusukan, kuasa jumlah sistem melebihi 1000 HP; dilengkapi 71.24kWh CATL Xiao Yao Super Range-Extending Hybrid Battery, CLTC jarak renangan elektrik tertinggi melebihi 400km.

Dari segi pengembangan luar negara, Avatr merancang untuk menyerang pasaran Eropah secara rasmi pada tahun 2027, semasa ini perniagaan sudah meliputi 70 negara dan wilayah, harga purata produk melebihi 300,000 renminbi, jenama telah mencapai keuntungan. Di mana Avatr di Mesir bahagian pasaran kenderaan elektrik gred tinggi mencapai 10%, Avatr 11 memperoleh jualan SUV elektrik gred mewah nombor satu Thailand. Avatr 06T, 07L akan terlebih dahulu mendarat di Norway, Sepanyol, membina sistem perkhidmatan tempatan secara sepadan. Mengikut perancangan, tahun 2030 jenama akan masuk ke lebih dari 110 negara dan wilayah, sasaran nombor jualan luar negara lebih dari 50%.

Rumusan Editor: Dengan penerobosan ke atas jenama tenaga baharu domestik, semakin banyak syarikat automotif memilih untuk memodelkan model flagship di pameran kereta Eropah, bersaing terus dengan jenama mewah tradisional. Munculnya Avatr T09 Versi Konsep, bukan sahaja pelancaran kereta baharu, tetapi juga satu paparan terkumpul jenama tenaga baharu China menyerang laluan mewah gred tinggi, menuju globalisasi. Apabila syarikat automotif China tidak lagi hanya bergantung pada nisbah kos kecekapan untuk rebut pasaran, tetapi sebaliknya menggunakan reka bentuk asal, sistem pintar penyelidikan sendiri untuk membentuk label mewah, mampu menarik hati pengguna tempatan Eropah, juga merupakan arah yang patut diperhatikan secara berterusan dalam industri seterusnya.

On October 11, 2026, the Avatr T09 Concept completed its global premiere in Paris, marking the first public reveal of its interior design. According to official plans, this vehicle will appear at the Paris Auto Show from October 12 to 18, and will be officially launched within 2026. As the debut model of the Avatr Flagship Series, the T09 targets the 500,000 RMB-level flagship luxury SUV market. Official pricing and purchase benefits have not yet been announced.

Placing the global premiere in Paris conveys a direct intention. Paris is both the Fashion Capital and the hub of global luxury car discourse. What Avatr wants to clarify with the T09 is how the "Emotional New Luxury" design philosophy moves from the Pioneer Digital Series to a more prestigious Flagship Series.

Paris Premiere, T09 to Set the Tone for the Flagship Series

Chen Zhuo, Chairman of Avatr Technology, mentioned that Avatr will form two product series: Digital and Flagship. The Digital Series leans towards Casual Luxury, corresponding to Elegance, Sportiness, and Personality; the Flagship Series leans towards Prestigious Luxury, corresponding to Prestige, Composure, and Presence. The T09 is the starting point of the latter.

According to official information, the T09 production version interprets the VISION XPECTRA concept. Nader Faghihzadeh, Executive Vice President and Chief Designer of Avatr Technology, stated that VISION XPECTRA interprets Freedom. The T09 transforms this concept into a calm, confident, and prestigious temperament, linking it with the "Emotional New Luxury" philosophy. Simply put, what the T09 aims to do is not another sports coupe SUV, but a flagship product that can support the brand face.

Exterior Highlights Architectural Sense, Prestigious Luxury Built on Details

The T09 front face has a strong architectural sense. The grille adopts a 3D relief structure. 362 Avatr LOGO elements with different 3D heights are arranged densely and sparsely, creating a flowing effect under light. The crystal diamond array headlights use an inner and outer dual-layer diamond cut design,配合 with a 2.1㎡ super large clamshell front bonnet and island-style rises on both sides, providing substantial volume.

The side adopts blade-sharp lines, wheel arches, and waist curves to create power and sculptural sense. The D-Pillar is adorned with aluminum trim, integrated with the window outline and spoiler, forming a floating roof effect; crystal decorative door handles and dToF sensor islands are interspersed. The integrated crystal diamond taillights at the rear also use a dual-layer diamond cut, echoing the headlights. The entire design does not rely on exaggerated elements to attract attention, but builds prestige through volume, materials, and details. Whether the physical vehicle quality can support the 500,000 RMB positioning will be the focus of future attention.

Interior Revealed for the First Time, Vortex Gives Emotional Interaction a Physical Form

The interior is another focus of this premiere. The T09 continues the VISION XPECTRA concept, emphasizing serenity, generosity, and connection in the cockpit. The industry-exclusive Vortex Emotional Vortex adopts a lift-up design with a 360° seamless two-stage reverse curved surface, built-in with 118 RGB LED matrix light sources, which can link with the whole vehicle ambient lighting. The official side also mentioned silent motors and pinch prevention functions, attempting to make this interaction more intimate.

Regarding screens, the T09 is equipped with an immersive integrated triple screen: a 10.25-inch driver instrument cluster, paired with dual 17.2-inch center console and co-pilot screens, integrated with side air vents. The screens have built-in NFC functions, supporting touch and connect. Compared to simply stacking screens, the Vortex lift-up physical structure is easier to create a memorable point. However, structural durability, noise performance, and pinch prevention reliability ultimately depend on the production version.

Technology Density Maxed Out, Three-Party Joint Effort is T09's Trump Card

The T09 gathers Huawei Qiankun Intelligent Driving, HarmonyOS Cockpit, and the new Taihang Intelligent Control Technology, making it the Avatr production model with the highest technology density to date. In terms of power, the new car adopts the new smart super hybrid technology, equipped with a 2.0T hybrid engine and three-motor distributed electric drive, with a system total power over 1,000 horsepower; the battery is a 71.24kWh CATL Xiaoyao Super Extended-Hybrid Battery, with a CLTC pure electric range of up to over 400km.

Placed in the 500,000 RMB market, parameters are just the entry ticket. Chassis tuning, intelligent driving experience, NVH, energy consumption consistency, and recharging efficiency determine whether flagship luxury can stand. Avatr places the highest specifications technology from Changan, Huawei, and CATL jointly on the T09. The thinking is very clear: build the flagship with system capability, not just rely on single configurations.

Enter Europe in 2027, Paris is Just a Globalization Vanguard

During the Paris Auto Show, the T09 will be on stage with models like Avatr 06T and Avatr 07L. According to the plan, Avatr will officially land in Europe in 2027. Avatr 06T and 07L will enter markets such as Norway and Spain as the first batch of core products. Currently, Avatr's overseas business has expanded to 70 countries and regions, with an average product selling price over 300,000 RMB, and profitability has been achieved; the market share in Egypt's high-end EV market reaches 10%, and Avatr 11 ranks sales first in Thailand's luxury pure EV SUV market. In 2030, Avatr plans to enter over 110 countries and regions, with overseas sales accounting for over 50% of total sales.

The European market has very high requirements for the history, service, residual value, and local adaptation of luxury brands. Avatr proposed overseas service principles of "Unified Standards, Local Execution, System Support, Brand Supervision". In the next three years, it will further perfect the European product matrix and service. The choice of the T09 for a premiere in Paris is both a brand upward move and a globalization vanguard battle.

The T09 Paris premiere has kicked off the Avatr Flagship Series and also allowed the outside world to see a new stage in Chinese brands' original design and technology narrative. The 500,000 RMB market never lacks strong players. For the T09 to stabilize, it depends on the production version replication, pricing benefits, and actual performance of intelligent driving and hybrid. Paris is just the beginning; 2027 in Europe is the real hard battle.

In the eve of the opening of the 2026 Paris Auto Show, Avatr completed the global premiere of the T09 concept version in Paris. This first model of the brand's flagship sequence also presented the cabin interior, which was not previously disclosed to the public, completely before the audience. The new car will subsequently be exhibited at the Paris Auto Show from October 12 to 18, 2026. Taking advantage of the window of international exhibitions, it will output the implementation results of domestic cars in terms of design and technology to the outside world. According to the plan, this product positioned at the 500,000-level flagship luxury SUV will be officially launched within 2026. Its birth has also expanded Avatr's product layout into two sequences: Digital and Flagship. The Digital sequence leans towards a casual luxury expression of sports and personality, while the Flagship sequence represented by T09 focuses on a supreme luxury orientation facing business and high-end usage scenarios. The two sequences jointly continue the brand's underlying design philosophy of "Emotional New Luxury".

Exterior development work advances based on Avatr's new flagship design language, transforming the design concept of the VISION XPECTRA concept into tangible styling details. The whole vehicle focuses on strengthening architectural form expression. A 3D relief structure grille is set at the front face, composed of 362 brand logo units with different heights. Relying on the height changes of different units, a dynamic visual effect is formed under light irradiation. The crystal diamond array headlight group matched with it adopts a double-layer diamond cutting process, matching the full-size SUV body size. A 2.1 sq. m. clamshell hood matches the island-like raised structures on both sides of the hood, balancing the stability and dynamics of the body. The body side relies on cut curves and waist-tucked curved shapes to shape a sculptural sense. D-pillars are fitted with aluminum trim plates to create a visual effect of a floating roof. Crystal door handles and DToF sensor islands are integrated into the side structure. The rear end is equipped with an integrated crystal diamond taillight that maintains a unified design logic with the front lights, also adopting double-layer diamond cutting treatment, presenting different light and shadow changes under different observation angles.

Following the design logic of the exterior extending inward, Avatr migrates the same "Emotional New Luxury" design logic to the interior of the cabin. The cabin space is built around the core directions of tranquility, generosity, and connection. The lift-up Vortex Emotional Vortex is the exclusive interaction hardware in this cabin. This hardware features a 360° seamless two-stage concave shape. 118 RGB LED matrix light sources are arranged inside the mechanism, capable of linking with the whole vehicle ambient light to output multiple lighting effects. The mechanism itself is equipped with a silent running motor and anti-pinch structure. The hardware can complete linkage with various vehicle status signals, opening the passage between the vehicle's physical cabin and digital interaction. The display part of the cabin adopts an immersive integrated triple-screen combination: a 10.25-inch driver instrument panel, matching with two 17.2-inch center control and passenger screens. The screen modules are integrated with the air conditioning vents on both sides, and NFC one-touch connection functions are built-in to simplify the operation process of daily device connection. The entire cabin hardware combination caters to multiple usage scenarios such as business travel, family travel, and single driving.

As the vehicle with the highest technical density at Avatr currently, T09 gathers the technical reserves of Changan, Huawei, and CATL. It installs Huawei Qiankun Intelligent Driving, Taihang Intelligent Control System, and new intelligent super hybrid systems on the car. The Taihang Intelligent Control System undertakes the whole vehicle chassis control work, thereby achieving the driving handling performance corresponding to the flagship model. The power system consists of a 2.0T hybrid engine matching a three-motor distributed electric drive. The entire system comprehensive output power exceeds 1,000 horsepower. The power battery uses the 71.24 kWh CATL Xiaoyao Super Extended Hybrid Battery. Under CLTC conditions, the pure electric range can break through 400 km. The super hybrid architecture form allows the vehicle to cover different travel scenarios such as pure electric commuting and long-distance travel, integrating the technical configurations of intelligent driving, chassis, and power onto the same flagship SUV.

T09's overseas appearance also represents Avatr publicly announcing its promotion rhythm in the European market. The brand plans to officially enter the European region in 2027. The initially invested Norway and Spain markets are not T09, but Avatr 06T and 07L two models. Avatr's current business already covers 70 countries and regions. The average selling price of overseas market products exceeds 300,000 yuan. Some areas have already achieved good market feedback. The market share in the high-end electric vehicle niche sector in the Egypt market reaches 10%, and Avatr 11 took the sales first place in the Thailand luxury pure electric SUV model segment. The brand has also set a further long-term goal, planning to have business land in more than 110 countries and regions by 2030, with overseas sales accounting for more than half of the total sales. In the process of promoting overseas business, the brand has also built a corresponding service system, following the principle of unified standards and local execution to match the car usage service needs of users in different regions.

From product iteration to overseas market layout, Avatr completed the opening chapter of the flagship product sequence by the global premiere of T09. This model puts original exterior and interior design, multiple core technical assemblies landing centrally, not only completes the product positioning of the domestic 500,000-level SUV market but also serves as a technical business card, following the brand to go global. Subsequently, with the new car official launch and the gradual deployment of overseas models, this product and technology matrix that has already taken shape will also continue to accept the inspection of users in different markets.

Avatr T09 Concept debuts in Paris and reveals its interior; this flagship SUV targeting the 500,000-yuan segment gathers top-tier technology from Changan, Huawei, and CATL, declaring Avatr's formal offensive towards the European luxury home court.

The Avatr T09 Concept completed its global premiere in Paris. This flagship SUV targeting the 500,000-yuan market segment is not only the inaugural work of Avatr's flagship sequence but also the mass-produced model with the highest technology density for the brand to date, expected to hit the market within 2026. Top-tier technologies from Changan, Huawei, and CATL converge here: a 2.0T hybrid engine paired with a three-motor distributed electric drive, with total system power exceeding 1,000 horsepower; bolstered by CATL's Shao Yao Super Extended Hybrid Battery (71.24kWh), offering a CLTC pure electric range of up to 400km. In the heartland of traditional luxury within the 500,000-yuan segment, Avatr plays no games, directly reshaping flagship standards with hard-core data.

In terms of design and cockpit experience, the T09 rejects the cold stacking of features, fully landing the "Emotional New Luxury" philosophy. The exterior presence is self-evident: the 3D embossed grille is composed of 362 LOGO elements of varying heights, paired with a 2.1 sq m super-large clamshell hood and dual-layer diamond-cut crystal light groups, perfectly fusing architectural presence with power. Inside the cabin, the industry-exclusive retractable Vortex Emotional Vortex becomes the interaction core, built with 118 RGB LED matrix light sources, accompanied by pinch protection to guard details; coupled with a 10.25-inch instrument panel and a one-piece triple screen composed of dual 17.2-inch center and passenger screens, the touch-and-connect NFC feature makes interaction smoother, making technology truly possess warmth.

More worth noting is the underlying logic behind Avatr's global expansion. Going head-to-head in the European home market relies absolutely not on slogans, but on solid, tangible system capabilities. Currently, Avatr's business covers 70 countries and regions, with an average product selling price exceeding 300,000 yuan and profitability already achieved. Among them, market share in Egypt's high-end EV sector reaches 10%, and the Avatr 11 took the sales champion title in Thailand's luxury pure electric SUV market. In 2027, Avatr will formally enter Europe; the 06T and 07L will serve as the first batch of core products, landing in Norway and Spain first, directly challenging the origin of century-old luxury. Over the next three years, the European product matrix and services will continue to be perfected.

From the Paris debut to the planned entry into Europe, the unveiling of the Avatr T09 released a clear signal: the upward breakthrough of Chinese automobiles has evolved from simple product export to a brand value leap centered on original design and top-tier technology. On the path of defining new luxury, Avatr is using an uncompromising attitude and absolute technical advantages, not following the crowd, challenging the global luxury first tier head-to-head.

On October 11, 2026, the Avatr T09 Concept completed its global public debut at the Paris Motor Show.

This new vehicle is crafted based on Avatr's all-new flagship design language, deeply integrating the highest-spec technical accumulation and collaborative advantages of the Changan, Huawei, and CATL ecosystems. With grand and atmospheric original respectful design, industry-leading intelligent technology configuration, and flagship-grade craftsmanship quality reflected in every detail, it precisely targets the core track of 500,000-level luxury flagship SUVs, officially becoming the cornerstone work of the Avatr flagship product series. It is reported that the model is scheduled to officially launch and be delivered to the market within 2026.

At the same time, the Avatr T09 will also appear at the Paris Motor Show held from October 12-18 alongside star models such as the Avatr 06T and Avatr 07L, showcasing Chinese automobiles' systematic achievements in original design and intelligent technology on the global stage.

Chen Zhuo, Chairman of Avatr Technology, stated: "With the launch of the T09, Avatr will form two product series: Digital and Flagship. The Digital series is casual luxury, corresponding to elegant, sporty, and personalized avant-garde design; the Flagship series is honored luxury, corresponding to the flagship design of prestige, calmness, and presence. Two design series, the same Avatr, the same persistence on originality and taste."

Nader Faghihzadeh, Executive Vice President and Chief Designer of Avatr Technology, stated at the debut conference: "Avatr VISION XPECTRA interprets the freedom in our vision; the T09 Concept transforms this concept into a steady, confident, and honorable temperament. Combined with our evolving 'Casual Luxury' concept, it opens up a broader world of 'Honored Luxury' for Avatr. Different temperaments, but connected by the same philosophy of 'Emotional New Luxury'."

Architectural Form, Establishing a Prestigious Aura That Speaks for Itself

Philosophy drives design, originality is born here. Avatr adopts 'Emotional New Luxury' as its design philosophy. Through three core experiences of bold confidence, harmonious ingenuity, and vibrant personality, it creates an experience that is natural and touches the heart. The Avatr T09 is the strongest implementation of this design philosophy. Built upon the new flagship design language, the mass-produced version interprets VISION XPECTRA, making respect not just about form, but extending through space and intelligence, contained in the sense of control that is prepared before words, reshaping the flagship luxury standard.

The Avatr T09 commands respect from afar and reveals exquisite details up close, fully showcasing flagship style. The new car's front fascia presents a strong architectural feel; the grille adopts a 3D relief structure, with 362 Avatr LOGO elements of varying 3D heights seamlessly connected, shimmering in light and shadow; the crystal diamond array light group uses an inner-outer double-layer diamond cut design, creating a diamond-like fire texture, better matching the body of a full-size SUV; the imposing 2.1㎡ super clamshell hood combined with the island-like protrusions on both sides integrates steady power with dynamic tension, where the regal and domineering aura commands respect without anger.

Moving to the side, razor-sharp lines are carved onto the body; the wheel arches and sides use waist-curved surfaces, as if inner energy bursts outward; planar sheared surfaces contrast with full and expanding volumes, creating dynamic tension interwoven with precision, power, and sculptural depth. The entire D-pillar is decorated with aluminum trim plates, blending with the window outline and tail fin, creating a floating roof visual effect; crystal decorative door handles and Dtof sensor islands are interspersed among them, powerful momentum, self-evident without display.

In the rear part, the integrated crystal diamond taillights also use a double-layer diamond cut design, echoing the front light group; after lighting up, they are crystal clear, presenting rich light and dark changes from different angles, revealing technological charm in the flashes.

Empowering the Cockpit with Emotion, Giving Technology Warmth

Continuing the design philosophy of Avatr VISION XPECTRA, the Avatr T09 brings the same design philosophy into the cockpit, building a space centered on tranquility, generosity, and connection, creating a sense of ease, security, comfort, and being cared for.

As a unique emotional interaction design in the industry, Vortex Emotional Vortex connects the digital emotional world and physical cockpit structure through a system expression linking all vehicle functions and states. It adopts a 360° seamless two-stage reverse curve and lift design, built-in 118 RGB LED matrix light sources, capable of creating multiple intelligent lighting effects matched with the overall ambient lighting. In terms of texture, Vortex optimizes silent motor and mechanism operation, and specially designs an anti-pinch function, guarding every warm emotional interaction in the details.

The Avatr T09 is equipped with an immersive integrated triple screen, a 10.25-inch driver instrument cluster paired with dual 17.2-inch center control screens and passenger screens, seamlessly integrated with air conditioning vents on both sides, looking like a huge ultra-wide canvas. It has built-in NFC functionality, connecting upon touch, with smooth and convenient interaction.

In the Avatr T09 cockpit, technology is no longer cold stacking of functions, but a travel partner that can perceive, predict, and resonate. Whether traveling with family, business communication, or enjoying a moment alone, the cockpit provides an experience of just the right measure, allowing users to enjoy their own time.

Beyond its unique design, the Avatr T09 features flagship-level technology configuration, being the production model with the highest technology density for the brand to date. The new car deeply integrates Huawei Qiakuun Intelligent Driving and new Taihang Intelligent Control technology, achieving leading-level smart flexible control and million-level luxury driving texture. In terms of power, the new car is equipped with a new intelligent super hybrid technology, equipped with a 2.0T hybrid engine and three-motor distributed electric drive, system total power exceeding 1000 horsepower; equipped with a 71.24kWh CATL XiaoYao Super Extended·Hybrid Battery, CLTC pure electric range up to over 400km, balancing long range and high safety, covering all user travel scenarios.

Brand Momentum Continues to Rise, New Luxury Avatr Goes Global

Taking Paris as a fulcrum, Avatr is accelerating towards the global market and will officially enter Europe in 2027. As the birthplace of luxury cars and the main arena for competition, the European market is the highest standard for testing the gold content of luxury - for over a hundred years, the definition and discourse power of global luxury all started here. Avatr will face traditional luxury brands with 'Emotional New Luxury', joining the first echelon of global luxury brands. This is not only an extension of the territory but also a leap in brand value.

Currently, Avatr's overseas business has expanded to 70 countries and regions, with an average product selling price over 300,000 yuan, and has realized profitability. Among them, the market share in Egypt's high-end electric vehicle market reaches 10%; Avatr 11 ranks first in Thailand's luxury pure electric SUV market. In 2030, Avatr plans to enter over 110 countries and regions, with overseas sales accounting for over 50% of total sales.

Behind the expansion of the overseas territory is a continuously iterated product matrix. Avatr has now launched multiple models such as Avatr 11, Avatr 12, Avatr 06/06T, Avatr 07/07L, etc. Among them, Avatr 06T and 07L will land in Norway and Spain first as the first batch of core products. Matching this, Avatr has built an overseas service system based on the principles of 'Unified Standards, Local Execution, System Support, Brand Supervision', making service more flexible and experience more consistent. In the next three years, Avatr will continue to improve the European product matrix and service.

Emotional New Luxury, Born to Leap. Facing the future, Avatr will steadily promote brand upward development, continuously enrich the product matrix, provide global users with a new luxury travel experience combining original design and top technology, and accelerate towards becoming a global leader in new luxury intelligent electric vehicles.

Avatr T09 versi konsep debut di Paris dan mendedahkan interiornya, SUV flagship yang menargetkan segmen 500,000 ini menghimpun teknologi terbaik dari Changan, Huawei, dan CATL, mengisytiharkan Avatr secara rasmi melancarkan serangan ke arah lapangan utama mewah Eropah.

Avatr T09 versi konsep menyelesaikan debut global di Paris, SUV flagship ini yang menargetkan pasaran segmen 500,000, bukan sahaja karya pendahulu siri flagship Avatr, malah merupakan model produksi paling berketumpatan teknologi bagi syarikat ini setakat ini, dijangka dikeluarkan pada tahun 2026. Teknologi tertinggi dari tiga pihak Changan, Huawei, dan CATL bertemu di sini: enjin hibrid 2.0T dipadankan dengan penggerak elektrik terdistribusi tiga motor, jumlah kuasa sistem memecahkan seribu kuasa kuda; dibantu oleh bateri super hibrid penjana CATL Xianyao 71.24kWh, jangkaan julat elektrik tulen CLTC melebihi 400km yang tertinggi. Di kawasan teras mewah tradisional segmen 500,000, Avatr tidak bermain omong kosong, terus menggunakan data kukuh untuk membentuk semula piawaian flagship.

Dari segi reka bentuk dan pengalaman kabin, T09 menolak penimbunan fungsi yang dingin, menjatuhkan falsafah "Kemewahan Emosi Baharu" sepenuhnya. Personaliti luaran terserlah tanpa disengajakan: gril embos tiga dimensi terdiri daripada elemen LOGO 362 ketinggian berbeza, disepadukan dengan penutup bonet 2.1m² besar berbentuk kerang dan kumpulan lampu kristal potongan berlian dua lapisan, menyatukan perasaan seni bina dan kekuatan dengan sempurna. Di dalam kabin, Vortex Emosi boleh naik turun yang unik dalam industri menjadi teras interaksi, dilengkapi dengan 118 cahaya matriks RGB LED, disepadukan dengan fungsi anti-penjepit untuk menjaga butiran; dilengkapkan dengan skrin satu unit tiga bahagian yang terdiri daripada instrumen 10.25 inci dan pusat kawalan 17.2 inci berkembar serta skrin penumpang hadapan, fungsi NFC yang bersentuhan serta-merta sambung menjadikan interaksi lebih lancar, menjadikan teknologi benar-benar mempunyai kehangatan.

Lebih menarik untuk diperhatikan adalah logik asas ekspansi Avatr ke luar negara. Untuk pergi ke lapangan utama Eropah bertanding keras, ia bukan bersandar pada slogan, malah pada keupayaan sistem yang konkrit. Sekarang, perniagaan Avatr telah merangkumi 70 negara dan wilayah, harga purata produk melebihi 300,000 yuan dan sudah mencapai keuntungan. Di antaranya, di pasaran e-motor mewah Mesir mendapat bahagian 10%, Avatr 11 lebih-lebih lagi menduduki juara jualan pasaran SUV e-motor mewah Thailand. Tahun 2027, Avatr akan secara rasmi memasuki Eropah, 06T dan 07L akan sebagai produk teras pertama mendarat di Norway, Sepanyol, secara langsung mencabar asal usul mewah seratus tahun, tiga tahun akan datang juga akan terus memajukan matriks produk dan perkhidmatan Eropah.

Dari debut Paris hingga merancang memasuki Eropah, penampilan Avatr T09 memancarkan isyarat yang jelas: terobosan ke atas kereta China, telah bertukar daripada sekadar produk keluar ke luar negara, menjadi lompatan nilai jenama yang berteras reka bentuk asli dan teknologi terkemuka. Di sepanjang jalan mentakrifkan kemewahan baharu, Avatr sedang menggunakan sikap tidak berkompromi dan kelebihan teknologi mutlak, tidak mengikut arus, bertanding keras dengan pasukan teratas kemewahan global.

The 2026 Paris Motor Show kicked off on October 12, with Chinese automakers playing a pivotal role.

According to the official website of the Paris Motor Show, 16 Chinese automakers exhibited with 25 brands, including Changan, BYD, Leapmotor, Xpeng, Dongfeng, etc. Compared to the last motor show in 2024, the number of exhibitors is double the previous count. Chinese automakers swarmed in, intending to seize the European market.

On this "home ground" for global luxury cars, as the Avatr's new "Premium Luxury Sequence"'s first representative model—the Avatr T09 Concept chose to complete its global premiere one day early, with equally clear intent: to officially break into the heartland of European luxury brands in the capacity of the flagship sequence's foundational work.

Targeting the 500,000 Range Market, Launching within 2026

At the event, Avatr Technology Chairman Chen Zhuo stated that with the launch of the T09, Avatr will form two major product sequences: Digital and Flagship.

Among them, the Carefree Luxury Sequence is represented by Avatr 11 and 12, continuing the brand's avant-garde sporty style; while the Premium Luxury Sequence where T09 resides focuses on a grand, steady luxury orientation, filling the brand's more high-end large luxury SUV market. According to official plans, the production version of Avatr T09 is planned to officially launch within 2026, with its expected price falling in the range above 500,000.

From the core product highlights, the Avatr T09 Concept adopts a new flagship design language, with a heavy and full body mass. Body dimensions 5285/2025/1810mm, wheelbase 3150mm, positioned as a six-seat large SUV. The front face is equipped with a 3D relief structured grille, crystal diamond array lamp group plus a floating badge, possessing both heritage and innovation.

During this premiere, the interior of the Avatr T09 Concept was also revealed. The core highlight of the cabin is the lift-able Vortex Emotional Vortex Interaction Mechanism, built-in with 118 RGB LED matrix light sources, with "Emotional Interaction" as the design origin. The core logic of this design language is to use differentiated "Emotional New Luxury" philosophy, distinguishing itself from the definition methods of traditional European luxury brands.

Of course, the new car is also the mass-produced model with the highest degree of technology integration at Avatr so far. For example, the new car is equipped with a "Four Engine" system composed of a 2.0T hybrid engine and a three-motor distributed electric drive, paired with 71.24kWh CATL XIAOYAO Super Hybrid Battery, CLTC pure electric range over 400km. In addition, the Huawei Qiankun ADS 5 intelligent driving system is equipped with four LiDAR sensors, and the Taihang Intelligent Control Chassis integrates closed dual-cavity air suspension, rear-wheel steering, and crab walk mode, etc.

Overseas Layout Accelerates, Break into the Heartland of European Luxury Brands

As the birthplace of luxury cars and a competitive main field, the European market is the highest standard for testing luxury quality. Avatr chose to enter Europe at this time, hitting a critical node accurately.

In May 2026, Chinese automakers' monthly sales in Europe surpassed Japanese brands for the first time. In June, the lead advantage expanded to 13,000 vehicles. In the European EV market, the market share of Chinese brands has already exceeded 15%. The core driver of this structural change is precisely the acceleration of electrification in Europe and the product iteration speed advantage of Chinese brands in pure electric and plug-in hybrid fields.

Currently, Avatr's overseas foundation has been preliminarily verified, with business covering 70 countries and regions, average product selling price over 300,000 yuan, and profitability achieved. Egypt's high-end EV market share reaches 10%, and Avatr 11 is the sales leader in the Thailand luxury pure electric SUV market. After officially entering Europe in 2027, the 06T and 07L will enter markets such as Norway and Spain as the first batch of products.

Accompanying this is the overseas service system built by Avatr based on the principles of "Unified Standards, Local Execution, System Support, Brand Supervision", making services more flexible and experiences more consistent. In the next three years, Avatr will continue to improve the European product matrix and services, accelerating towards a global New Luxury Intelligent Electric Vehicle brand.

Final Thoughts

From the Paris premiere to the Paris Motor Show, the unveiling of the Avatr T09 is another attempt by Chinese brands to break into the value highlands of the global luxury car market.

In terms of product dimensions, the Avatr T09's technical configuration already possesses the foundation for head-on competition with traditional European luxury brands; in terms of market dimensions, the overall momentum of Chinese brands in Europe provides a rare window period. The real test lies in whether the attention from the premiere can be converted into sustainable localized operation capabilities.

Paris time October 11, Avatr T09 Concept Edition completes global debut, interior design revealed for the first time simultaneously. Starting October 12, it will appear at the Paris Motor Show alongside Avatr 06T and 07L (Show period October 12 to 18), and is planned to officially launch in 2026. Official positioning is clear: opening work of the flagship sequence, anchored in the 500,000 yuan level flagship luxury SUV market.

Placing a pre-production Chinese flagship SUV concept version in Paris for global debut, the venue selection itself is worth pondering. For over a hundred years, the definition and discourse power of global luxury cars have basically started from Europe, and Paris is the home court for traditional luxury brand competition. Avatr placing the 500,000 yuan level T09 here to appear is equivalent to actively putting the word "Respect" on the judge's seat — not here to show off, but to accept inspection. This is a completely different strategy compared to the path Chinese brands have traditionally taken when going overseas, which usually starts from low-price markets.

Another easily overlooked detail is the official wording: "Concept Edition", not "Concept Car". The distance between these two words is the distance between design and production. Concept cars usually mean free-wheeling ideas, with mass production significantly discounted; while "Concept Edition" suggests the styling and core technology are basically locked, only one step away from production. T09 from global debut to 2026 launch, the window period is extremely short. This change in wording is equivalent to blocking the old script of "concept stunning, production mediocre" in advance.

What is truly worth pondering about the T09 is that Avatr explicitly splits the design language into two sequences for the first time. Chairman Chen Zhuo spoke very directly at the press conference: the Digital Sequence focuses on "Casual Luxury", corresponding to elegance, sportsmanship, and personality; the Flagship Sequence focuses on "Respect Luxury", corresponding to prestige, composure, and presence — "Two design sequences, the same Avatr, the same persistence on originality and taste". Translated into product logic is: Avatr 11, 12 these existing models are responsible for "Casual", T09 is responsible for "Respect", each walking their own price range and crowd. Chief Designer Nader Faghihzadeh then takes the "freedom in vision" from the previous VISION XPECTRA concept and lands it on the T09 to become "steady, confident respect temperament".

The implementation of this "Respect" is also visible to the naked eye. The front grille uses 362 different stereoscopic height Avatr LOGO elements to build a relief texture, paired with inner and outer double-layer diamond-cut crystal light groups; the 2.1 m² clamshell front hood and island-style raised sides on both sides, blend steady power and dynamic tension. Side waistline curve and full volume contrast, plus D-pillar aluminum trim plate creating a floating roof, the whole set of designs is clearly aiming for "presence" — majestic from a distance, detailed upon close inspection. This also explains why it dares to shout 500,000 yuan level: buyers in this price segment want not just the spec sheet, but the "sense of being cared for" the moment you sit in the car.

This debut information volume largest part is actually in the cockpit. Industry exclusive Vortex Emotional Vortex adopts 360° seamless two-stage reverse curvature, can lift and drop, built-in 118 RGB LED matrix light sources, can link with whole vehicle ambient light to produce multiple light effects, also specifically optimized silent motor, added anti-pinching function. Translate it into experience language: past cockpit's "tech feel" relied on screen size and stacking materials, while Vortex wants to connect digital emotion with physical cockpit — the car can "perceive" you, not just "display" to you. Screen part instead restrained: 10.25-inch driver instrument panel plus dual 17.2-inch central control screen and passenger screen, seamlessly connected with side air vents, forming a one-piece three-screen, supports NFC tap to connect. No following the trend to roll screens or multi-screens, this set of trade-off logic is very clear — flagship cockpit competition, long past the stage of counting screen quantities.

On the technical level, Avatr claims T09 is the production model with the highest technology density to date for the brand, this word has data backing. Huawei Kuanguang Smart Driving, Harmony Cockpit, brand new Taihang Smart Control Technology outside, power equipped with brand new intelligent super hybrid: 2.0T hybrid engine matches three-motor distributed electric drive, system total power exceeds 1000 horsepower; 71.24kWh CATL Xiaoyao Super Series-Hybrid Battery, CLTC pure electric range highest exceeds 400km. This set of numbers placed on 500,000 yuan level SUV, actually is to change the flagship power narrative from "large displacement" to "1000 horsepower electric drive". Traditional luxury flagship's gold content has always been backed by cylinder count and displacement, while new generation Chinese flagship chooses to re-stand the standard using "1000 horsepower + long pure electric". More critically is the change in usage level: 400km level pure electric range means this full-size hybrid SUV in city daily commuting can fully drive as a pure electric car, long distance then switch on hybrid — this is not parameter game, is a car usage way change happening every day.

If design and power are T09's open cards, then the overseas data released by Avatr during the debut period, is this company's true hidden cards: overseas business has covered 70 countries and regions, product average price exceeds 300,000 yuan, and has already achieved profitability. In the stage where Chinese brands going overseas generally "exchange price for volume", this profitability status is not common, showing it takes the route of "penetrating partial markets" — Egypt high-end electric vehicle market share 10%, Avatr 11 wins Thailand luxury pure electric SUV market sales first, both are evidence. Europe's timeline is also clear: 2027 officially enter Europe, 06T and 07L will as first batch core products enter Norway, Spain, future three years continuously perfect Europe product matrix and service system. And 2030 enter over 110 countries and regions, overseas sales share over half goal, finally rely on T09 such flagship to globally stand up "Respect" signboard — otherwise in Europe can only call "selling cars", not "setting the brand".

To sum up, Avatr this time Paris debut truly wants to tell not just another new car, but Chinese brands start seriously competing for "Luxury" definition right. T09 whether can fulfill 500,000 yuan level product power, still have to look at 2026 mass production delivery after performance; but at least this time, it puts the two words "Respect", actively placed on the most strict judge's bench.

As the first model of Avatr's new flagship sequence, the T09 is not only a luxury SUV but also undertakes the important task of driving the Avatr brand upward. Its appearance also means Avatr has officially formed the "Dual Product Sequence" strategy, hoping to enter core areas long occupied by traditional luxury brands. So, what exactly gives this car the confidence?

Avatr begins building a "flagship aura". The design of the Avatr T09 is not starting from scratch. Its design inspiration comes from the Avatr VISION XPECTRA concept car previously unveiled in Munich, further transforming futuristic elements in the concept car into a more mature flagship SUV language better suited for mass production. Officially stated, the T09 hopes to use the "Emotional New Luxury" design concept to extend luxury from simple visual expression into space and intelligent experience.

From a design perspective, the T09 indeed shows a temperament significantly different from previous Avatrs. If the Avatr 11 is like a sharp tech product, then the T09 is more like a mobile architecture. It does not pursue the visual impact of youth and sports, but emphasizes width, stability, and flagship feel.

The Avatr T09 adopts a new flagship design language. The biggest feature of the front end is the adoption of a 3D relief structure grille. This grille is composed of 362 Avatr LOGO elements of different heights. Through arrangements at different angles, it creates natural light and shadow changes, looking more like a precision雕刻 work than a traditional air intake grille.

The grille is flanked by crystal diamond array lamp groups. The lamp groups adopt an inner and outer dual-layer diamond cutting design, presenting a visual effect similar to gemstone facets under different lighting conditions. For a model positioned as a luxury flagship SUV, this design clearly emphasizes "exquisiteness" rather than simply pursuing technological feel. In addition, the T09 also adopts a clamshell front hood with an area of 2.1 square meters, and retains the "Island-style Riser" design from the VISION XPECTRA concept car, giving the entire front a stronger sense of power.

In terms of dimensions, the Avatr T09 has length, width, and height of 5285/2025/1810 millimeters, with a wheelbase reaching 3150 millimeters. On the side of the body, the Avatr T09 does not use overly complex line stacking, but shapes the body proportions through curved surface changes. The body adopts a waist-recessed curved surface design. The wheel arches and side lines form a strong muscular feel, while the contrast between plane cutting and full volume creates a visual effect similar to a sculptural work.

It is worth noting that the D-pillar area of the T09 uses large-area aluminum trim treatment, integrating window outlines and tail wing designs to form a floating roof effect. Compared to many models in the same class using black plastic trim to create a floating feel, this treatment by Avatr is obviously more premium.

For this Paris debut, Avatr unveiled the T09 interior design for the first time. The biggest highlight is the central lift-able Vortex Emotional Vortex interaction mechanism. This design adopts a 360-degree seamless two-stage reverse curved surface structure, added with real wood material on top, and combined with smoke-gray translucent materials and laser-engraved star point elements, looking more like an art installation.

Inside are equipped with 118 independently controlled RGB LED light sources, capable of achieving different lighting effects such as welcome, music rhythm, and safety alerts according to vehicle status. At the same time, this lift mechanism also adds a silent motor, and supports slow start and stop as well as anti-pinch functions, so that technological functions do not appear abrupt. Avatr hopes to create a kind of "emotional value", which is also a new trend for luxury new energy vehicles in recent years: future luxury is not just materials and configurations, but making users feel the vehicle can understand them.

Another big highlight of the cockpit is the immersive integrated triple-screen. The vehicle is equipped with a 10.25-inch instrument cluster plus dual 17.2-inch central control and passenger screen. The three screens form an integrated fusion design with the air conditioning vents on both sides, making the visual effect more concise. At the same time, a screen-under NFC area is added below the central control. Bringing the mobile phone close completes device connection, further improving daily usage convenience.

If design is the first step for the T09 to attract consumers, then technical configuration is the core for it to challenge the luxury SUV market. Avatr stated that the T09 is the mass-production model with the highest technology density for the brand so far, integrating technologies from Avatr, Huawei Qiankun, and CATL.

In terms of power, the new car is equipped with a new intelligent super hybrid technology, featuring a 2.0T hybrid engine and a three-motor distributed electric drive. The system's comprehensive power exceeds 1000 horsepower. Regarding the battery, the vehicle is equipped with the CATL Xiaoyao Super Range Extender Battery, with a capacity of 71.24 kWh. The CLTC pure electric range exceeds 400 km, capable of balancing urban commuting, long-distance travel, and business reception.

For intelligent driving, the Avatr T09 is equipped with the Huawei Qiankun ADS 5 system and adopts a four-laser radar scheme. Regarding the chassis, it is equipped with the new Taihang Intelligent Chassis Control technology, including closed dual-chamber air suspension, rear-wheel steering, and crab mode. The addition of these configurations allows the T09 not only to emphasize "intelligence" but also to strengthen the driving texture that luxury car users pay close attention to.

Overall, the real challenge for the Avatr T09 is how to prove "Chinese Luxury". The answer given by the new car is original design, intelligent technology, and emotional experience. From design to technology, the Avatr T09 has shown a very strong ambition to move up. It does not want to be just another new energy SUV, but a product entering the 500,000 RMB-level market to compete head-on with traditional luxury brands.

Meanwhile, Avatr is also using the Paris Auto Show as an opportunity to accelerate its global layout, planning to formally enter the European market in 2027. Currently, Avatr's overseas business has covered 70 countries and regions, with an average product price exceeding 300,000 RMB, and profitability has been achieved. Among them, Avatr's market share in the Egyptian high-end electric vehicle market reached 10%, and the Avatr 11 ranked first in sales in the Thailand luxury pure electric SUV market. According to brand planning, by 2030, Avatr will enter over 110 countries and regions, and the proportion of overseas sales to total sales will exceed 50%.

While accelerating overseas expansion, Avatr is also continuously improving its product lineup. Currently, the brand has laid out multiple models including Avatr 11, 12, 06/06T, and 07/07L. Among them, the Avatr 06T and 07L will enter the European markets such as Norway and Spain as the first batch of core products. In addition to product layout, Avatr will also build overseas service systems in parallel. Through unified service standards and localized operations, user experience will be improved. In the next three years, the brand will continue to enrich the product lineup in the European market, improve the local service network, and lay the foundation for further expanding the global luxury car market.

October 11, 2026, Paris. The Avatr T09 concept completes its global debut, revealing the interior design for the first time. As the flagship series' inaugural work, the new car targets the 500,000-yuan-level flagship luxury SUV market and is scheduled to officially launch within 2026. From October 12-18, the T09 will also appear at the Paris Motor Show alongside Avatr 06T, 07L, etc.

01 Paris Debut | Inaugural Flagship Series, Direct Competition in 500,000-yuan Level

The Avatr T09 is the first model in the brand's flagship series, combining the highest specifications of technical collaboration from Changan, Huawei, and CATL, targeting the 500,000-yuan-level flagship luxury SUV. Chen Zhuo, Chairman of Avatr Technology, stated that after the launch of the T09, Avatr will form two major product series: "Digital + Flagship". The Digital series offers casual luxury, while the Flagship series offers dignified luxury.

02 Design Highlights | Architectural Front Fascia, Chinese Original Aesthetics Shine in Paris

With "New Emotional Luxury" as the design philosophy, the T09 mass production interprets VISION XPECTRA. The front fascia adopts a 3D relief structured grille, with light and shadow flowing across 362 logo elements of varying 3D heights; the crystal diamond array headlamps feature a double-layer diamond cut; the 2.1㎡ oversized clamshell hood is paired with island-style protrusions on both sides, exuding authority without anger. The side features blade-like lines, a waist-curved surface, and a floating roof, with the rear integral crystal diamond taillights echoing each other front to back. Nader Faghihzadeh stated that the T09 transforms vision into a steady, confident dignified temperament.

03 Interior First Reveal | Movable Vortex+ Integrated Triple Screen, Technology with Warmth

The cabin focuses on tranquility, generosity, and connection. Industry-exclusive Vortex Emotional Vortex is adjustable, featuring a 360° seamless two-stage reverse surface, built-in 118 RGB LEDs, supporting various smart light effects, and optimizing silence and anti-pinch. The immersive integrated triple screen consists of a 10.25-inch driver instrument cluster plus dual 17.2-inch central control/passenger screens, featuring built-in NFC tap-to-connect. Technology is no longer just accumulation, but a mobility partner that can perceive, anticipate, and resonate.

04 Tech Packed | Huawei ADS + HarmonyOS + CATL, Over 1000HP Hybrid

The T09 is the Avatr mass-production model with the highest technology density to date. Deeply integrating Huawei ADS Intelligent Driving, HarmonyOS Cockpit, and the new Taihang Intelligent Control, it features a new intelligent super hybrid technology, 2.0T hybrid engine + three-motor distributed electric drive, with total system power exceeding 1000 HP; equipped with a 71.24kWh CATL Shao Yao Super Range-Extending/Hybrid battery, CLTC pure electric range up to 400km.

05 Expansion Accelerated | Landing Europe in 2027, Norway and Spain First

Taking Paris as a pivot, Avatr will officially enter Europe in 2027. Avatr 06T and 07L will enter markets like Norway and Spain as the first batch of core products. Currently, Avatr's overseas business covers 70 countries and regions, with an average product price exceeding 300,000 yuan, and has achieved profitability; the market share of high-end EVs in Egypt is 10%, and Avatr 11 ranks first in sales in the luxury pure electric SUV market in Thailand. By 2030, plans include entering over 110 countries and regions, with overseas sales accounting for over 50% of total sales.

Starting from Paris, Avatr is taking "New Emotional Luxury" to the global luxury car playing field. Chinese original design, this time not just appearing, but making a name.

On October 11, the Avatr T09 Concept made its global debut in Paris, with the interior revealed for the first time. It will appear at the Paris Motor Show alongside the Avatr 06T and 07L from the 12th to the 18th. As the first product of the Avatr flagship series, the T09 is positioned as a 500,000-level flagship luxury SUV and is planned to launch within the year. For Avatr, the significance of this vehicle lies not only in adding a new model but also in the overall upward shift of the brand's price band.

From the product perspective, the T09's configuration continues the collaboration model of Changan, Huawei, and CATL. Officially, it is called the Avatr mass-produced model with the highest technical density. According to declaration information from the Ministry of Industry and Information Technology, the new car is 5285mm long with a wheelbase of 3150mm, adopting a six-seater layout and belonging to the standard full-size three-row SUV category. In terms of design, the T09 abandoned Avatr's previous fastback coupe language, turning to a more architectural styling that emphasizes volume and presence. This is a necessary adjustment for the brand to enter the large six-seat market.

There are two key points at the technical level. The first is the combination of the new Taihang Intelligent Control and Huawei Qiankun Intelligent Driving. Declaration information shows the new car is equipped with rear-wheel steering, closed dual-chamber air suspension, and distributed electric drive. The minimum turning radius is in the 4-meter class, largely making up for the flexibility shortcoming of the large body size. The second is power. The 2.0T hybrid engine is paired with three motors. The total system power exceeds 1000 horsepower. The 71.24kWh CATL Xiaoyao Super Range-Extender·Hybrid battery provides an electric range of over 400km under CLTC.

Avatr launching the T09 at this time is obviously not a simple move to cater to the market. As a technology enterprise with a traditional automaker background, Avatr's new car plan should have set the direction several years ago. The current flagship full-size SUV market is already fiercely competitive. The T09 arrives a bit late, but perhaps just in time.

As is well known, the 500,000-level large six-seat SUV is one of the segments with the most concentrated profits in the domestic high-end market in recent years. The T09's hybrid route also balances long-distance recharging and urban pure electric use, fitting the core needs of family users. Secondly, Avatr's previous products were concentrated in the 300,000 RMB range, lacking a flagship capable of raising the brand's average price. The T09 fills this shortcoming and also lays the foundation for subsequent flagship series models.

But the challenges are also obvious. There are already multiple products in this sub-market, accumulating user awareness and reputation. As a latecomer, Avatr needs to solve brand awareness problems beyond product strength. In addition, the shift in design style also carries risks. It needs to attract new users without diluting Avatr's original brand identity. The final pricing will also be key to determining whether the T09 can achieve high sales volume.

Choosing to debut in Paris likely stems from Avatr's strategic considerations. Europe is the birthplace of traditional luxury brands and also the standard setter of the global luxury car market. Launching a flagship model in Paris is itself a display of brand positioning to the global market. Avatr plans to officially enter Europe in 2027. The 06T and 07L will land in Norway and Spain first. Although the T09 has not yet announced its overseas launch plan, completing its global debut by leveraging the Paris Motor Show will help accumulate attention for the brand's entry into Europe in advance.

Looking at it in the context of Changan Automobile's overall layout, this move is easier to understand. During the Beijing Auto Show in April this year, Changan launched the Plan "Integrating Hundred Rivers" 2.0, targeting overseas sales of 1.5 million units in 2030, striving for 1.8 million units. Changan's overseas sales in 2025 were 637,000 units, with sales networks covering 118 countries and regions. According to Changan's statement, going global is shifting from "selling products" to the overall global expansion of the entire industry chain and system. Europe is positioned as a strategic highland for internationalization.

In this system, the Changan brand relies on fuel and hybrid models to bear sales volume, while Avatr is responsible for brand breakthroughs in the high-end market. Currently, Avatr's overseas business has covered 70 countries and regions, with an average product sales price exceeding 300,000 RMB, and it has achieved profitability. Among them, the market share of high-end electric vehicles in Egypt reached 10%, and the Avatr 11 ranks first in sales in Thailand's luxury pure electric SUV market. According to the plan, Avatr will enter over 110 countries and regions in 2030, with overseas sales accounting for over 50%.

From these perspectives, the strategic significance of the T09 will far exceed other products, raising Avatr's brand height domestically and providing image support for Changan's high-end global expansion overseas. At the product level, it possesses the hardware foundation to compete with mainstream flagships. At the market level, it will face a mature and intense competitive landscape. Rising heat is the first step. The pricing strategy and delivery schedule at launch within the year, and more importantly, the luxury brand narrative expression, will be the more important step to test how the T09 converts heat into sales volume.

11 Oktober, Avatr T09 versi konsep menyelesaikan peragaan global pertama di Paris, dalaman pertama kali didedahkan, 12 hingga 18 akan tampil bersama Avatr 06T, 07L di Pameran Kereta Paris. Sebagai produk pertama dalam siri flagship Avatr, T09 diletakkan sebagai SUV mewah kelas 500,000, dijangka dikeluarkan tahun ini. Bagi Avatr, kepentingan kenderaan ini bukan sekadar menambah model baru, tetapi menaikkan julat harga jenama secara keseluruhan.

Dari segi produk, spesifikasi T09 meneruskan model kerjasama tiga pihak antara Changan, Huawei, CATL. Pihak rasmi memanggilnya model pengeluaran dengan ketumpatan teknologi Avatr paling tinggi. Berdasarkan informasi pendaftaran Kementerian Perindustrian, kenderaan baharu ini panjang 5285mm, jarak roda 3150mm, menggunakan susunan enam tempat duduk, tergolong SUV tiga baris saiz penuh standard. Dari segi reka bentuk, T09 meninggalkan gaya coupe berusung sebelumnya Avatr, beralih kepada bentuk arkitektonik yang lebih menekankan volum dan aura, ini adalah penyesuaian perlu jenama masuk pasaran enam tempat duduk besar.

Dari segi teknikal ada dua tumpuan. Pertama gabungan Pengawalan Cerdas Taihang baru dan Sistem Pemanduan Pintar Huawei Qiankun. Informasi pendaftaran memaparkan kenderaan baharu dilengkapi stereng roda belakang, suspensi udara ganda tertutup dan pemacu elektrik terbahagi, jejari pusingan minimum 4 meter, banyak membaik pulih kelemahan kelenturan badan saiz besar. Kedua kuasa, enjin hibrid 2.0T digabungkan tiga motor, kuasa sistem total melebihi 1000 kuda, 71.24kWh baterai Super Hibrid CATL Xiaoyao menyediakan jarak eksekusi elektrik tulen CLTC melebihi 400km.

Avatr mengeluarkan T09 pada masa ini, jelas bukan tindakan semata-mata menyesuaikan pasaran. Sebagai syarikat teknologi dengan latar belakang syarikat kereta tradisional, pelan model baharu Avatr sepatutnya sudah menetapkan arah beberapa tahun lalu. Pasaran SUV saiz penuh flagship semasa sudah bergelut sangat sengit, T09 datang agak lambat, mungkin tepat pada masanya.

Seperti diketahui ramai, SUV enam tempat duduk kelas 500,000 adalah salah satu segmen di pasaran premium domestik dengan keuntungan terkonsentrasi tinggi dua tahun kebelakangan ini, laluan hibrid T09 menggabungkan pengisian tenaga jarak jauh dan penggunaan elektrik tulen bandar, sesuai keperluan utama pengguna keluarga. Kedua, produk Avatr sebelum ini tertumpu di julat 300,000 yuan, kurang satu model flagship yang mampu menaikkan purata harga jenama. T09 mengisi kekurangan ini, juga meletakkan asas untuk model siri flagships seterusnya.

Namun cabaran juga jelas. Segmen pasaran ini sudah ada banyak model, terkumpul pengenalan pengguna dan reputasi. Avatr sebagai pendatang baru, perlu selesaikan masalah pengenalan jenama di luar kuasa produk. Selain itu, perubahan gaya reka bentuk juga berisiko, perlu tarik pengguna baharu, tidak boleh mencairkan pengiktirafan jenama Avatr asal. Harga akhir pun akan menjadi kunci menentukan T09 boleh capai volume jualan.

Memilih debut di Paris, di sebalik mungkin pertimbangan strategik Avatr. Eropah adalah tempat kelahiran jenama mewah tradisional, juga pembuat standard pasaran kereta mewah global. Melancarkan model flagship di Paris, sendiri adalah menunjukkan kedudukan jenama ke pasaran global. Avatr rancang 2027 rasmi masuk Eropah, 06T dan 07L akan tiba di Norway, Sepanyol terdahulu. T09 walaupun belum umumkan pelan keluar antarabangsa, tetapi dengan Pameran Kereta Paris menyelesaikan peragaan global pertama, boleh untuk jenama masuk Eropah kumpulkan minat sebelum waktunya.

Dalam susunan keseluruhan Changan Automobile, tindakan ini lebih mudah difahami. April tahun ini semasa Pameran Kereta Beijing, Changan umumkan Rancangan "Menghimpun Segalanya" 2.0, sasaran 2030 jualan luar negara capai 1,500,000 unit, kejar 1,800,000 unit. 2025 jualan luar negara Changan sebanyak 637,000 unit, rangkaian jualan liput 118 negara dan wilayah. Mengikut kata-kata Changan, keluar antarabangsa beralih dari "jual produk" ke keluar antarabangsa keseluruhan industri dan sistem, Eropah dilantik sebagai kedudukan strategik antarabangsa.

Dalam sistem ini, jenama Changan bergantung kereta bahan api dan model hibrid untuk saiz jualan, Avatr pula bertanggungjawab pencerobohan jenama pasaran premium. Semasa Avatr perniagaan luar negara sudah liput 70 negara dan wilayah, harga purata produk melebihi 300,000 yuan, sudah capai untung, di mana di Mesir pasaran EV premium capai 10%, Avatr 11 di Thailand pasaran SUV elektrik tulen mewah jualan tempat pertama. Mengikut perancangan, 2030 Avatr akan masuk lebih 110 negara dan wilayah, jualan luar negara nishbah melebihi 50%.

Dari sudut pandangan ini, makna strategik T09 akan jauh melebihi produk lain, di dalam negara menaikkan ketinggian jenama Avatr, di luar negara untuk Changan pencerobohan premium luar negara beri sokongan imej. Dari segi produk ia sudah mempunyai asas perkakasan bersaing dengan flagship utama, dari segi pasaran ia akan hadapi struktur persaingan matang dan sengit. Populariti naik adalah langkah pertama, strategi harga dan irama penghantaran tahun ini keluarkan, dan yang lebih penting narasi jenama mewah, ini akan ujian T09 bagaimana ubah populariti kepada jualan langkah lebih penting lagi.

11 Oktober 2026, Paris. Avatr T09 versi konsep telah membuat debut global, reka bentuk dalaman didedahkan buat kali pertama. Sebagai karya pembuka siri flagship Avatr, kereta baharu menumpu kepada pasaran SUV mewah flagship kelas 500,000, berancangan untuk dilancarkan secara rasmi pada tahun 2026. 12 hingga 18 Oktober, T09 juga akan muncul di pameran kereta Paris bersama Avatr 06T, 07L dan sebagainya.

01 Debut Paris | Pembuka Siri Flagship, Bersaing Langsung Kelas 500,000

Avatr T09 adalah model pertama siri flagship jenama ini, mengumpul gabungan gabungan teknologi spesifikasi tertinggi dari Changan, Huawei, dan CATL, sasaran langsung ke SUV mewah flagship kelas 500,000. Presiden Avatr Technology, Chen Zhuo menyatakan, selepas pelancaran T09, Avatr akan membentuk dua siri produk: "Digital + Flagship": Siri Digital mewah santai, Siri Flagship mewah mulia.

02 Reka Bentuk Luar Biasa | Muka Depan Berbentuk Seni Bina, Estetika Asli China Menari di Paris

Dengan falsafah reka bentuk "Kemewahan Emosi Baharu", T09 produksi memaparkan VISION XPECTRA. Hujung hadapan menggunakan gril struktur relief 3D, 362 elemen LOGO dengan ketinggian berbeza, cahaya dan bayang-bayang bergerak-ubah; kumpulan lampu susunan kristal potongan berlian dua lapisan; penutup enjin depan gergasi 2.1 m² berbentuk kerang dipadankan dengan tonjolan bentuk pulau di kedua-dua sisi, mempunyai aura berwibawa secara semula jadi. Garisan pisau di sisi, permukaan pinggang mengecil, atap terapung, lampu belakang kristal bersatu di bahagian belakang saling menyokong. Nader Faghihzadeh berkata, T09 mengubah visi menjadi气质 tenang dan penuh keyakinan.

03 Dalaman Didedahkan Pertama | Layar Triple Vortex+ Boleh Naik Turun, Teknologi Berjiwa

Kabin menekankan ketenangan, kemurahan, dan sambungan sebagai teras. Vortex Emosi Vortex yang unik dalam industri boleh naik turun, 360° permukaan lengkung dua bahagian tanpa sambungan, termasuk 118 LED RGB, menyokong pelbagai kesan lampu pintar, dan dioptimumkan untuk senyap dan anti-pencapit. Skrin triplex terpadam imersif terdiri daripada 10.25 in panel instrumen pemandu + dua skrin kawalan/penumpang 17.2 in, termasuk NFC, sambungan segera bila disentuh. Teknologi bukan lagi sekadar tumpukan, tetapi rakan perjalanan yang boleh mengesan, meramalkan, dan berkongsi rasa.

04 Teknologi Penuh | Huawei Qiankun + HarmonyOS + CATL, Hibrid 1000 Kuasa

T09 adalah model produksi Avatr dengan ketumpatan teknologi tertinggi setakat ini. Penyatuan mendalam sistem pemanduan pintar Huawei Qiankun, kabin HarmonyOS, sistem kawalan pintar Taihang baharu, memuatkan teknologi hibrid pintar super baharu, enjin hibrid 2.0T + enjin elektrik terdistribusi tiga motor, jumlah kuasa sistem melebihi 1,000 kuda; dilengkapi dengan bateri super tambah·hibrid Xiaoyao CATL 71.24 kWh, jarak jauh elektrik tulen CLTC maksimum melebihi 400 km.

05 Meluas Keluar Negara | Melancong Eropah 2027, Norway dan Sepanyol Dulu

Dengan Paris sebagai tumpuan, Avatr akan memasuki Eropah secara rasmi pada tahun 2027. Avatr 06T dan 07L akan menjadi produk teras pertama memasuki pasaran seperti Norway, Sepanyol dan sebagainya. Semasa ini, perniagaan luar negara Avatr telah meliputi 70 negara dan wilayah, harga purata produk melebihi 300,000 Yuan, dan telah mencapai keuntungan; bahagian pasaran kenderaan elektrik mewah Mesir mencapai 10%, Avatr 11 menjual paling tinggi di pasaran SUV elektrik mewah Thailand. Pada 2030, merancang memasuki lebih 110 negara dan wilayah, jualan luar negara menyamai lebih 50% daripada jumlah jualan.

Dari Paris, Avatr sedang membawa "Kemewahan Emosi Baharu" ke padang tuan rumah mewah global. Reka bentuk asli China, kali ini bukan sekadar muncul, malah perlu meninggalkan nama.

October 11, 2026, the Avatr T09 Concept completed its global premiere in Paris, and will appear at the Paris Motor Show from October 12 to 18. The new car is officially positioned as a "500,000 RMB-level flagship luxury SUV", the mass production version is planned to be launched in 2026, specific price and configuration still need to wait for official announcement.

Brand Matrix: Dual Product Sequences Formed

Avatr is building two different tracks, digital sequence and flagship sequence, to perfect the brand sequence matrix. The digital sequence continues the "Casual Luxury" of elegance, sports, and personalization; the flagship sequence emphasizes the "Dignified Luxury" of nobility, calmness, and presence. T09 is the first model of the flagship sequence. This means Avatr is no longer relying solely on avant-garde design, but is starting to use flagship products to cater to higher-end groups and more formal usage scenarios.

Original Design: From Tech Sharpness to Architectural Majesty

The Avatr T09 Concept adopts a new flagship design language, mass production embodies VISION XPECTRA. The front face adopts a 3D relief grille, composed of 362 brand emblem elements of different 3D heights; the crystal diamond array headlights use double-layer diamond cutting craft; the 2.1㎡ clamshell front hood and island-like raised areas on both sides enhance the volume feel of the full-size SUV. The side adopts knife-edge lines and waist-cinching curves, the D-pillar uses aluminum trim, forming a floating roof visual effect. The rear one-piece crystal diamond taillights echo the front lights. Compared to Avatr's previous models, T09 is more restrained and emphasizes flagship presence more.

Smart Cockpit: Can Emotional Interaction Become a New Luxury Entry Point?

The most anticipated feature of the Avatr cockpit is the lift-able Vortex Emotional Vortex. As an industry-exclusive emotional interaction design, Vortex Emotional Vortex uses a system expression that links all car functions and status globally, building a bridge between the digital emotional world and the physical cockpit structure. It adopts 360° seamless two-stage reverse curved surface and lift-up design, built-in 118 RGB LED matrix light sources, can match with the whole car ambient light to create various smart lighting effects. In terms of quality, Vortex optimizes silent motor and mechanism operation, and specially designs anti-pinch function, guarding every warm emotional interaction in details.

What is worth observing here is: the smart cockpit is shifting from "function stacking" to "emotional expression". But whether this kind of interaction can truly integrate into daily life still depends on the interaction logic, stability, and long-term usage experience after mass production.

Technology Density: Equipped with Huawei Qiankun AD, HarmonyOS Cockpit, and Taihang Intelligent Control Chassis

Officially disclosed, T09 is Avatr's current mass-production model with higher technology density. The new car is equipped with Huawei Qiankun AD, HarmonyOS Cockpit, and Taihang Intelligent Control Chassis, power uses 2.0T hybrid engine + three-motor distributed electric drive, system total power exceeds 1,000 horsepower; it will also be equipped with 71.24kWh CATL Xiaoyao Super EREV Battery, CLTC pure electric range can exceed 400km at most.

However, the 500,000 RMB-class luxury SUV market does not look only at the configuration sheet. Subsequently, what is more critical is whether the mass-production configuration is fully implemented, whether the chassis tuning is high enough, whether the intelligent driving system is stable and reliable, whether energy consumption and recharging are convenient, and whether the interior quietness, seat comfort, space experience, and service system can match the flagship positioning.

Paris Premiere: Brand Posture First, European Market Still Needs Verification

Avatr T09 globally premiered in Paris. According to brand planning, Avatr plans to officially enter Europe in 2027, the first batch of models are 06T and 07L, will enter markets such as Norway, Spain first. This means T09 in Paris bears more of a brand narrative role. The real European market test, still depends on subsequent product introduction, local service network, channel capability, and brand awareness construction.

According to Avatr disclosure, currently its overseas business has covered 70 countries and regions, overseas product average selling price exceeds 300,000 RMB, and has achieved profitability; in Egypt high-end EV market share has reached 10%, and Avatr 11 in Thailand luxury pure electric SUV market also got the "Top Sales" bright results. By 2030, the brand plans to enter more than 110 countries and regions, overseas sales plan can be increased to account for more than 50% of total sales.

Mobility Observation:

Avatr T09's Paris premiere, on the surface is a flagship SUV appearance, at its core is an upgrade of brand product sequence and globalization narrative. It attempts to show that Chinese New Luxury is not only about tech configuration, can also have original design and emotional experience. But the stunning of the concept version does not equal the completion of mass production experience, next is more critical is mass-production configuration, actual price, delivery rhythm, chassis and AD performance, and whether overseas service system can land synchronously.

Masa Paris, 11 Oktober, Avatr T09 Edisi Konsep selesai debut global, reka bentuk dalaman terdedah pertama kali secara serentak. Mulai 12 Oktober, ia akan bersama Avatr 06T, 07L memaparkan di Pameran Kereta Paris (Tempoh pameran 12 hingga 18 Oktober), dan diancang untuk dilancarkan secara rasmi pada tahun 2026. Penentuan kedudukan rasmi adalah sangat jelas: Karya pembukaan siri flagship, menargetkan pasaran SUV mewah flagship setara 500,000.

Menaruh edisi konsep SUV flagship China yang belum dihasilkan dalam kuantiti di Paris untuk debut global, lokasi pemilihan ini sendiri adalah menarik untuk dikaji. Selama lebih 100 tahun, definisi dan suara hak kelengkapan kereta mewah global berasal dari Eropah, Paris adalah rumah kepada persaingan jenama mewah tradisional. Avatr meletakkan T09 setara 500,000 di sini untuk tampil, sama seperti secara aktif meletakkan dua perkataan 'Prestij' di atas meja hakim - bukan untuk menunjukkan, tapi untuk menerima ujian. Ini adalah dua pendekatan yang berbeza sepenuhnya daripada laluan yang biasa digunakan oleh jenama China masa lalu yang memasuki dari pasaran harga rendah.

Maklumat detail lain yang mudah diabaikan adalah frasa rasmi: 'Edisi Konsep', bukan 'Kereta Konsep'. Jarak antara dua perkataan ini adalah jarak antara reka bentuk dan pengeluaran massal. Kereta Konsep biasanya bermaksud khayalan, dipotong banyak semasa produksi massal; sementara 'Edisi Konsep' mengisyaratkan reka bentuk dan teknologi teras sudah dikekalkan, hanya satu langkah dari pengeluaran massal. T09 dari debut global hingga pelancaran dalam tahun 2026, tempoh sangat pendek, perubahan kata-kata ini, sama seperti menutup naskah lama 'Konsep menakjubkan, massal biasa' sebelumnya.

Yang benar-benar menarik tentang kereta T09 ini adalah Avatr pertama kali secara jelas memisahkan bahasa reka bentuk kepada dua siri. Pengerusi Eksekutif Chen Zhuo berkata dengan sangat langsung di sidang akhbar: Siri Digital menonjolkan 'Kemewahan Bebas', sesuai dengan keanggunan, gaya sukan dan peribadi; Siri Flagship menonjolkan 'Kemewahan Prestij', sesuai dengan kedudukan tinggi, tenang dan kehadiran - "Dua siri reka bentuk, satu Avatr, satu komitmen terhadap keaslian dan citarasa". Diterjemahkan kepada logik produk adalah: Avatr 11, 12 model sedia ada bertanggungjawab untuk 'Bebas', T09 bertanggungjawab untuk 'Prestij', setiap berjalan pada jalur harga dan kumpulan masing-masing. Pereka Kanan Nader Faghihzadeh meletakkan 'Kebebasan dalam Visi' dari konsep VISION XPECTRA sebelum ini ke T09 menjadi 'Sifat Prestij yang Tenang dan Percaya Diri'.

Cara pelaksanaan 'Prestij' ini juga kelihatan nyata. Gril depan menggunakan 362 elemen logo Avatr dengan ketinggian tiga dimensi yang berbeza menimbun kesan relief, disertai dengan kelompok lampu berlian potongan dalaman dan luaran berpasangan. 2.1㎡ penutup enjin berbentuk clamshell dengan pengangkatan bentuk pulau di kedua-dua sisi, meramu rasa kekuatan yang stabil dan ketegangan dinamik bersama. Perbandingan lengkungan pinggang mengecil di sisi dan jumlah badan yang penuh, ditambah dengan panel aluminium tiang D mencipta atap terapung, keseluruhan reka bentuk ini jelas bertujuan untuk 'Kehadiran' - dari jauh ada keagungan, dari dekat ada kajian. Ini juga menjelaskan mengapa ia berani mengumumkan harga setara 500,000: pembeli pada julat harga ini tidak mahu hanya senarai spesifikasi, tetapi 'perasaan diperhatikan' pada saat memulakan di dalam kereta.

Bahagian dengan maklumat terbanyak pada debut ini sebenarnya di kabin. Vortex Emosi unik industri menggunakan permukaan balang dua bahagian 360° tanpa sambungan, boleh dinaikkan dan diturunkan, dalaman 118 sumber cahaya matriks RGB LED, boleh berhubung dengan lampu suasana keseluruhan kereta menghasilkan pelbagai kesan lampu, juga dioptimumkan motor senyap secara khusus, ditambah fungsi pencegahan terjepit. Menterjemahkannya ke dalam bahasa pengalaman: masa lalu 'teknologi' kabin bergantung pada saiz skrin dan menimbun bahan, sedangkan Vortex ingin menghubungkan emosi digital dengan kabin fizikal - kereta boleh 'mengesan' anda, bukan sekadar 'memaparkan' kepada anda. Bahagian skrin sebaliknya bersederhana: 10.25 inci dashboard pemandu ditambah dua skrin pusat 17.2 inci dan skrin penumpang, sambung tanpa hujung dengan salur udara penghawa dingin di kedua-dua sisi, membentuk skrin gabungan tiga, mendukung NFC satu sentuh untuk sambungan. Tidak mengikuti trend gulung skrin atau skrin banyak, logik pemilihan ini jelas - persaingan kabin flagship, sudah lama lepas peringkat mengira jumlah skrin.

Dari segi teknikal, Avatr mendakwa T09 adalah model produksi massal dengan ketumpatan teknikal tertinggi jenama sehingga kini, ucapan ini didasari oleh data. Selain pemanduan pintar Huawei Qiankun, kabin HarmonyOS, teknologi kawalan pintar Taihang baharu, kuasa memaparkan enjin hibrid pintar baharu: 2.0T enjin hibrid dipasangkan tiga motor penggerak elektrik berbilang, jumlah kuasa sistem melebihi seribu kuasa kuda. Bateri Super Range Extender & Hybrid CATL Xiaoyao 71.24kWh, jangkauan elektrik tulen CLTC tertinggi melebihi 400km. Set nombor ini diletakkan di SUV setara 500,000, sebenarnya menukar naratif kuasa flagship dari 'sesaran besar' kepada 'penggerak elektrik seribu kuasa kuda'. Nilai sebenar flagship mewah tradisional biasanya disokong oleh bilangan silinder dan sesaran, sedangkan flagship China generasi baharu memilih untuk membuat semula standard dengan 'Seribu HP + Jangkauan Elektrik Panjang'. Yang lebih penting adalah perubahan dari segi penggunaan: jangkauan elektrik 400km bermaksud SUV hibrid saiz penuh ini boleh dikendalikan sepenuhnya sebagai kereta elektrik untuk perjalanan harian bandar, jarak jauh baru guna hibrid - ini bukan permainan parameter, ia perubahan cara penggunaan kereta yang berlaku setiap hari.

Jika reka bentuk dan kuasa adalah kad terbuka T09, maka data luar negara yang Avatr keluarkan pada masa debut adalah kad dasar sebenar syarikat ini: Perniagaan luar negara telah meliputi 70 negara dan wilayah, harga purata produk melebihi 300,000 Yuan, dan telah mencapai keuntungan. Pada fasa di mana jenama China umum 'menukar harga dengan kuantiti' keluar negara, keadaan keuntungan ini tidak lazim, menunjukkan ia mengambil laluan 'memperjuangkan pasaran setempat sepenuhnya' - saham pasaran kereta elektrik premium Mesir 10%, Avatr 11 menjadi nombor satu penjualan pasaran SUV elektrik mewah Thailand, semua adalah sokongan. Jadual Eropah juga telah jelas: Tahun 2027 memasuki Eropah secara rasmi, 06T dan 07L akan menjadi produk teras pertama masuk Norway, Sepanyol, tiga tahun akan datang terus membanca sistem produk dan perkhidmatan Eropah. Sasaran 2030 masuk lebih dari 110 negara dan wilayah, bahagian jualan luar negara melebihi separuh, akhirnya bergantung pada flagship seperti T09 untuk berdiri 'Prestij' di peringkat global - jika tidak di Eropah hanya boleh dipanggil 'jualan kereta', bukan 'mendirikan jenama'.

Pada hakikatnya, Avatr debut Paris kali ini tidak hanya mahu menceritakan tentang kereta baharu lagi, tetapi jenama China mula serius merebut kuasa definisi 'Mewah'. Bolehkah T09 menepati kuasa produk setara 500,000, masih perlu lihat prestasi selepas penghantaran produksi massal 2026; tetapi sekurang-kurangnya kali ini, ia secara aktif meletakkan dua perkataan 'Prestij' di atas meja hakim yang paling ketat.

Sebagai model pertama dalam siri flagship baharu Avatr, T09 bukan sekadar SUV mewah, malah menanggung tugas penting untuk mengukuhkan jenama Avatr. Kehadirannya juga bermaksud Avatr membentuk strategi "dua siri produk" secara rasmi, berharap memasuki bidang teras yang diduduki secara konsisten oleh jenama mewah tradisional. Jadi, apakah asas bagi kenderaan ini?

Avatr memulakan pembinaan "wibawa flagship", reka bentuk Avatr T09 bukan bermula sepenuhnya dari sifar. Inspirasi reka bentuknya berasal daripada kereta konsep Avatr VISION XPECTRA yang sebelumnya diperkenalkan di Munich, dan unsur masa depan dalam kereta konsep tersebut diubah suai menjadi bahasa SUV flagship yang lebih matang dan lebih sesuai untuk pengeluaran besar. Pihak berkuasa menyatakan, T09 berharap melalui konsep reka bentuk "kemewahan emosi baharu", mengembangkan kemewahan daripada ekspresi visual semata-mata ke dalam pengalaman ruang dan kecerdasan.

Dari segi reka bentuk, T09 benar-benar menunjukkan气质 yang berbeza jelas daripada Avatr sebelum ini. Jika Avatr 11 seperti produk teknologi yang tajam, maka T09 lebih menyerupai sebuah bangunan bergerak. Ia tidak mengejar impak visual yang muda dan sporty, sebaliknya menekankan kekeluasan, kestabilan dan rasa flagship.

Avatr T09 menggunakan bahasa reka bentuk flagship yang baharu. Ciri terbesar bahagian hadapan kenderaan adalah penggunaan gril struktur embosmen tiga dimensi. Gril ini terdiri daripada 362 unsur LOGO Avatr dengan ketinggian berbeza, menghasilkan perubahan cahaya dan bayang-bayang semula jadi melalui susunan sudut yang berbeza, kelihatan lebih seperti karya ukiran teliti, bukan gril masuk udara dalam erti kata tradisional.

Di kedua-dua sisi dilengkapi dengan set lampu barisan intan, set lampu menggunakan reka bentuk potongan berlian dua lapisan dalam dan luar, boleh memaparkan kesan visual serupa dengan potongan permata di bawah keadaan cahaya yang berbeza. Untuk model yang diiktiraf sebagai SUV flagship mewah, reka bentuk ini jelas menekankan "rasa halus", bukan sekadar mengejar teknologi. Selain itu, T09 juga menggunakan kap enjin bahagian depan jenis kerang dengan luas sehingga 2.1 meter persegi, dan mengekalkan reka bentuk "tonjolan pulau" pada kereta konsep VISION XPECTRA, memberikan kenderaan hadapan dengan rasa kekuatan yang lebih kuat.

Dari segi saiz, Avatr T09 mempunyai panjang/lebar/tinggi masing-masing 5285/2025/1810 milimeter, dengan jarak as达到 3150 milimeter. Dari sisi badan, Avatr T09 tidak menggunakan tindihan garisan yang terlalu kompleks, sebaliknya membentuk nisbad badan melalui perubahan kelengkungan. Badan menggunakan reka bentuk kelengkungan pinggang tersembunyi, lengkung roda dan garisan sisi membentuk rasa otot yang kuat, selalun melalui kontras antara potongan satah dan jumlah isi padu yang memuaskan, mewujudkan kesan visual serupa karya patung.

Perlu diperhatikan, kawasan tiang D T09 menggunakan papan hiasan aluminium saiz besar, dan bergabung dengan kontur tingkap dan reka bentuk sayap belakang, membentuk kesan atap terapung. Berbanding banyak model sekelas menggunakan papan hiasan plastik hitam untuk mewujudkan rasa terapung, rawatan Avatr ini jelas lebih berkelas.

Persembahan global Paris kali ini, Avatr pertama kali mendedahkan reka bentuk dalaman T09. Sorotan terbesar adalah機構 interaktif Vortex emosi boleh naik dan turun di kawasan tengah. Reka bentuk ini menggunakan struktur permukaan anti dua bahagian tanpa sambungan 360 darjah, bahagian atas ditambah bahan kayu asli, dan menggabungkan bahan separa lutsinar kelabu berasap serta unsur titik bintang ukiran laser, kelihatan lebih seperti sebuah susunan seni.

Di dalamnya ditanam 118 sumber cahaya LED RGB yang dikawal secara berasingan, boleh mencapai kesan pencahayaan yang berbeza seperti menyambut, irama muzik dan pengingatkan keselamatan mengikut keadaan kenderaan. Pada masa yang sama, mekanisme naik turun ini juga menambah motor senyap, dan menyokong permulaan dan henti perlahan serta fungsi anti-kejap, supaya fungsi teknologi tidak kelihatan mencurigakan. Avatr ingin membina satu "nilai emosi", ini juga merupakan trend baharu bagi model kenderaan mewah baharu kelestarian beberapa tahun kebelakangan ini: kemewahan masa depan, bukan sahaja bahan dan konfigurasi, tetapi untuk membuatkan pengguna merasakan kenderaan boleh memahami mereka.

Sorotan besar lain dalam kenderaan adalah skrin terpadu tiga bahagian menyeluruh. Kenderaan dilengkapi 10.25 inci meter + dua skrin pusat kawalan dan pemuka penumpang 17.2 inci, tiga skrin dan lobang angin pendingin hawa di kedua-dua sisi membentuk reka bentuk integrasi menyeluruh, kesan visual lebih ringkas. Pada masa yang sama, kawasan NFC bawah skrin ditambah di bawah pusat kawalan, telefon mendekati boleh menyiapkan sambungan peranti, seterusnya meningkatkan kebolehan penggunaan harian.

Jika reka bentuk adalah langkah pertama T09 untuk menarik pengguna, maka konfigurasi teknologi adalah terasnya untuk men cabar pasaran SUV mewah. Avatr menyatakan, T09 adalah model pengeluaran terbesar dengan ketumpatan teknologi tertinggi bagi jenama saat ini, menggabungkan teknologi Avatr, Huawei Qiankun dan CATL.

Dari segi kuasa, kenderaan baharu memuatkan teknologi hibrid pintar baharu, dilengkapi enjin hibrid 2.0T dan penggerak elektrik terdistribusi tiga motor, jumlah kuasa sistem melebihi 1000 kuda. Dari segi bateri, kenderaan memuatkan bateri penambahbaikan super CATL Xiaoyao, kapasiti 71.24 kilowatt jam, CLTC jarak laluan tulen lebih daripada 400 kilometer, perjalanan bandar, perjalanan jarak jauh, temujanji perniagaan, boleh diuruskan serentak.

Dari segi pemanduan pintar, Avatr T09 memuatkan sistem Huawei Qiankun ADS 5, dan menggunakan skema empat lidar. Dari segi底盘，dilengkapi teknologi底盘 kawalan pintar Taihang baharu, termasuk suspensi udara dua rongga tertutup, stereng roda belakang, mod ketam. Tambahan konfigurasi ini, membuatkan T09 tidak hanya menekankan "pintar", tetapi mula mengukuhkan rasa memandu yang sangat diperhatikan oleh pengguna kenderaan mewah.

Secara keseluruhan, cabaran sebenar Avatr T09 ialah bagaimana untuk membuktikan "kemewahan China", jawapan yang diberikan kenderaan baharu ialah reka bentuk asli, teknologi pintar dan pengalaman emosi. Dari reka bentuk ke teknologi, Avatr T09 menunjukkan ambisi ke atas yang sangat kuat. Ia ingin melakukan bukan hanya SUV tenaga baharu yang lain, tetapi produk yang memasuki pasaran kelas 500,000 yuan, bersaing secara langsung dengan jenama mewah tradisional.

Pada masa yang sama, Avatr juga menggunakan Pameran Kereta Paris sebagai peluang, mempercepatkan pelan globalisasi, dijangka memasuki pasaran Eropah secara rasmi pada tahun 2027. Semasa ini, operasi luar negara Avatr telah meliputi 70 negara dan wilayah, harga purata produk melebihi 300,000 yuan, dan telah mencapai keuntungan. Di antaranya, bahagian pasaran Avatr dalam pasaran kereta elektrik mewah Mesir mencapai 10%, Avatr 11 menduduki tempat pertama dalam penjualan pasaran SUV tulen mewah Thailand. Mengikut pelan jenama, pada tahun 2030, Avatr akan memasuki lebih daripada 110 negara dan wilayah, nisbah jualan luar negara terhadap jumlah jualan akan melebihi 50%.

Semasa mempercepatkan pengembangan luar negara, Avatr juga sedang memperbaiki senarai produk dengan lengkap. Semasa ini, jenama telah mengatur Avatr 11, 12, 06/06T dan 07/07L dan banyak model lain, di antaranya Avatr 06T dan 07L akan menjadi produk teras pertama, memasuki pasaran Eropah seperti Norway, Sepanyol lebih dahulu. Selain pelan produk, Avatr juga akan membina sistem perkhidmatan luar negara serentak, melalui piawaian perkhidmatan yang seragam dan operasi tempatan, meningkatkan pengalaman pengguna. Tiga tahun akan datang, jenama akan terus memperkayakan senarai produk pasaran Eropah, dan memperbaiki rangkaian perkhidmatan tempatan, meletakkan asas untuk mengembang pasaran automotif mewah global lebih jauh.

October 11, 2026 (Paris), the Avatr T09 Concept made its global debut in Paris. This new vehicle is built with the brand's new flagship design language, integrating joint R&D technology achievements from Changan, Huawei, and CATL. Featuring an original grand appearance, mature intelligent configuration, and refined overall vehicle craftsmanship, it is positioned in the 500,000 RMB-level luxury SUV niche. It is also the first model of the brand's flagship product series, and the new car is scheduled to officially launch within 2026. The Avatr T09 Concept will be displayed simultaneously with multiple models including Avatr 06T and Avatr 07L. Relying on the international exhibition platform, it will concentratedly showcase the complete R&D achievements of Chinese automobiles in the fields of original exterior design and in-vehicle intelligent systems.

Avatr Technology Chairman Chen Zhuo introduced at the event. With the arrival of the T09 model, the brand's product matrix will be divided into two series: Digital and Flagship. The Digital series focuses on a casual luxury style, with design leaning towards elegant sports and personalized expression; the Flagship series focuses on an aristocratic luxury positioning, with a calm and grand appearance atmosphere and outstanding aura. The two product design threads share the same origin, both continuing the brand's persistence in original design and exquisite texture.

Avatr Technology Executive Vice President and Chief Designer Nader Faghihzadeh stated regarding the new car's design concept. The VISION XPECTRA concept car conveys a free design concept. The T09 Concept transforms this into a calm and composed overall vehicle temperament. Building upon the original 'casual luxury' design concept, it extends to the 'aristocratic luxury' new design direction. Both design styles are unifiedly built based on the core design concept of 'Emotional New Luxury'.

The overall vehicle design takes architectural aesthetics as the core, creating differentiated original exteriors based on complete design concepts. 'Emotional New Luxury' as the brand's core design thinking shapes the overall vehicle appearance from three dimensions: bold confidence, harmonious wit, and vibrant individuality. Avatr T09 is a representative model for the implementation of this design concept. The new car continues the VISION XPECTRA design concept, integrating flagship texture into the body shape, interior space, and intelligent interaction, bringing a different luxury driving experience. The vehicle exterior has rich layers, with prominent architectural characteristics on the front face. The grille uses a 3D relief structure, with 362 differentiated height brand logo elements arranged in a staggered manner, presenting delicate light and shadow effects under changing light. The crystal diamond array light groups use a double-layer diamond cut structure, matching the full-size SUV body volume. The 2.1 m² clamshell front hood paired with raised lines on both sides blends a sense of stability with dynamic lines, creating an overall calm and grand atmosphere. The side lines of the body are crisp, with the wheel arch matching a curved waist design. Curved and flat structures match each other to shape a three-dimensional body posture. The D-pillar is matched with an aluminum decorative piece, connecting the window and tail wing to form a floating roof visual effect. Crystal door handles are paired with DToF sensing components, with exquisite detail design. The rear of the vehicle is equipped with an integrated crystal diamond taillight, also using double-layer cutting technology, echoing the front light shape. Once lit, it has rich layers and comes with a tech atmosphere.

The cockpit design continues a unified design logic, creating interior space around tranquility, openness, and intelligent interaction, creating a relaxed and comfortable driving atmosphere. The Vortex Emotional Vortex Interaction System is a brand-featured cockpit configuration, realizing whole-vehicle function linkage. The 360-degree two-segment reverse curved structure supports lift adjustment, equipped with 118 RGB light sources, can be matched with multiple sets of in-vehicle ambient lighting effects. Device operation is equipped with noise optimization and anti-pinch structure, balancing interaction experience and usage safety. The interior features an integrated triple-screen layout, with a 10.25-inch instrument screen paired with two 17.2-inch central control and passenger display screens, seamlessly connecting with air conditioning outlets. The screens support NFC quick connection, making daily operations smooth and convenient. The entire cockpit system can adapt to multiple scenarios such as group travel, business travel, and single-person rest, enhancing travel comfort with intelligent configurations.

Apart from the exterior design, the Avatr T09 is equipped with multiple mature in-vehicle technologies of the brand, integrating Huawei Qiankun Intelligent Driving and Taihang Intelligent Control System, bringing smooth and stable handling performance. The powertrain adopts a new intelligent super hybrid architecture, equipped with a 2.0T hybrid engine and a three-motor distributed electric drive system. It is equipped with a 71.24kWh CATL Xiaoyao extended-range hybrid battery. Under CLTC conditions, pure electric range can reach up to 400km, balancing range performance and battery safety, adapting to diverse scenarios such as daily commuting and long-distance travel.

Relying on the overseas showcase window of the Paris Auto Show, Avatr's overseas expansion rhythm continues, with the brand planning to officially enter the European market in 2027. As a mature market for luxury car development, Europe is an important position for the brand to test product power and expand overseas markets. The brand hopes to participate in the global luxury car market competition and realize brand value enhancement based on the 'Emotional New Luxury' differentiated positioning. Currently, Avatr's overseas business covers 70 countries and regions, with the average transaction price of overseas models exceeding 300,000 RMB, and the overseas business has achieved positive returns. Among them, the Egypt high-end new energy vehicle market has a stable market share, and Avatr 11 has achieved a good market performance in the Thailand luxury pure electric SUV niche market. The brand's long-term plan is until 2030, with the number of countries and regions covered by overseas business exceeding 110, and overseas sales accounting for more than half of the total sales.

Overseas market expansion relies on perfect product matrix support. The current brands on sale models include Avatr 11, 12, 06, 06T, 07, 07L and other models. Avatr 06T and 07L will land in the Norwegian and Spanish markets as the first batch of models. The supporting overseas service system follows the operational idea of unified standards, local implementation, system support, and brand supervision, guaranteeing global user service experience. In the next three years, it will continue to expand the European model matrix and offline service network.

Based on original design and self-developed intelligent technology, Avatr continues to promote brand upward development, continuously enriching the product matrix. Facing global users, it creates new luxury travel solutions with featured design and mature technology, steadily moving towards becoming a global intelligent electric travel brand.

Local time on October 11, the Avatr T09 concept version made its global debut in Paris, France. The new car's interior design was also fully unveiled to the public for the first time during this event China Automotive News. As the pioneering work of Avatr's new "Reverent Luxury" flagship series, the new car targets the 500,000 yuan level large luxury SUV market. The mass production version is planned for formal launch within 2026. The car will be unveiled at the Paris Motor Show held from October 12-18 alongside models such as Avatr 06T and 07L. It will showcase the systematic strength of Chinese automotive original design and top-level intelligent technology in the global fashion capital, also marking Avatr's formal implementation of the "Effortless Luxury + Reverent Luxury" dual product series strategy.

Avatr Technology Chairman Chen Zhuo stated that the two design series possess a unified brand core: the digital series focuses on Effortless Luxury, interpreting the pioneering personality of elegant sportsmanship; the flagship series focuses on Reverent Luxury, shaping the composed and atmospheric flagship presence. Both adhere to Avatr's original design and high-end taste. Chief Designer Nader Faghihzadeh introduced that the T09 concept version inherits the design philosophy of the VISION XPECTRA concept car. Under the design philosophy of "Emotional New Luxury", it opens up a new track of Reverent Luxury.

The new car is positioned as a six-seat large SUV. Body dimensions are 5285/2025/1810mm, wheelbase 3150mm. The whole vehicle has a heavy and full volume, fully demonstrating the atmosphere of a full-size flagship SUV. The appearance adopts a new flagship design language. The front face has strong architectural aesthetics. The 3D embossed grille is composed of 362 high-and-low brand LOGO matrix units, creating a flowing light and shadow effect relying on the level changes of unit 3D heights. The crystal diamond array light group adopts a double-layer diamond cutting process, presenting a dazzling diamond fire quality texture, matching the huge volume of the whole vehicle. The 2.1m² super large clamshell hood is paired with island-style raised areas on both sides, blending steady power with dynamic tension. The noble presence reveals itself without being shown off.

The side of the body applies sculpted curved surface design. Blade lines are paired with waist-cinching curved surfaces of the body. The dToF sensor island blends with the body, without abrupt segmentation. The D-pillar is equipped with a large area of aluminum trim plate, creating a more textured floating roof. Crystal texture door handles and sensor islands are arranged in staggered order, further enhancing the overall luxury attribute. The rear tail light and front light group echo each other from head to tail, both adopting double-layer diamond cutting processes. Rich light and shadow changes can be presented from multiple angles. Once lit, they are crystal clear with full technology sense.

This Paris debut fully unveiled the interior veil for the first time. The cockpit was built around the core concepts of tranquility, generosity, and human-vehicle interconnection, creating a secure and comfortable cockpit experience where passengers feel cared for. Let technology break out of cold functional stacking and become a travel partner that can be perceived, predicted, and resonated with China Automotive News. The biggest highlight of the cockpit is the industry-exclusive lift-up Vortex Emotional Vortex Interaction mechanism. It has a 360° seamless two-stage reverse curved surface shape. The upper part is paired with real wood trim, and laser-engraved star points are embedded in a smoky gray semi-transparent shell. 118 independent RGB-LED light sources are built in, linked with 6 layers of 24-position ambient lights throughout the vehicle. It can achieve light scenes such as welcome, music rhythm, and driving warnings. The lifting mechanism is equipped with a silent motor, running quietly and smoothly, and also has anti-pinch protection functions, bringing emotional interaction down to details.

The interior is equipped with an immersive integrated triple screen. 10.25-inch instrument panel + two 17.2-inch 3.4K large screens. The screen seamlessly integrates with the air conditioning outlets on both sides, like a wide digital canvas. The screen bottom integrates an under-screen NFC area. Mobile phones can quickly interconnect with one touch, achieving a convenient and smooth interaction experience.

As a flagship model built by gathering the highest specification technical strengths of Changan, Huawei, and CATL, the T09 is also the product with the highest technology density of the Avatr brand currently China Automotive News. Power is equipped with a new intelligent super hybrid system. A 2.0T hybrid engine + three-motor distributed electric drive forms a four-engine architecture. Comprehensive output breaks 1,000 horsepower, supporting pure electric, plug-in hybrid, and range extender three working modes. Equipped with 71.24kWh CATL Xiaoyao Super Hybrid Battery. CLTC pure electric range exceeds 400km at maximum, fully covering all-scenario travel needs. Intelligent driving is equipped with Huawei Qiankun ADS 5, equipped with four LiDAR hardware. Taihang Intelligent Chassis equipped with closed double-cavity air suspension and rear-wheel steering, supports Crab Walk mode, while balancing million-level luxury driving quality and all-scenario passing ability.

In terms of overseas layout, Avatr's business now covers 70 countries and regions. The average selling price of overseas models exceeds 300,000 yuan, and profitability has been achieved. In terms of market performance, Avatr 11 has ranked first in Thailand's luxury pure electric SUV sales. Egypt's high-end electric vehicle market share reached 10%, and the brand's overseas momentum continues to rise China Automotive News. According to the plan, the brand will officially enter the European market in 2027. Avatr 06T and 07L will land the Norwegian and Spanish markets first as the first batch of core products. At the same time, an overseas service system of "Unified Standards, Local Execution, System Support, Brand Supervision" will be built to guarantee consistent service experience for global users. The brand aims to expand business to over 110 countries by 2030. Overseas sales will account for over 50% of total sales, aiming for a global annual sales target of 800,000 units.

With the landing of the T09, Avatr officially enters the 500,000 yuan level domestic large luxury six-seat SUV track. The dual series matrix completes the brand's high-end map. Taking the Paris Motor Show as a fulcrum, Avatr faces the global luxury market with original design and top-level hard-core technology, accelerating towards a global new luxury intelligent electric vehicle leadership brand.

12 Oktober 2026, Pameran Kereta Paris dibuka, pengeluar kereta China menunjukkan kehadiran yang signifikan.

Melihat laman rasmi Pameran Kereta Paris, terdapat 16 pengeluar kereta China membawa 25 merek untuk pameran, termasuk Changan, BYD, Leapmotor, Xpeng, Dongfeng, dan lain-lain. Berbanding edisi 2024, bilangan pengeluar adalah 2 kali ganda lebih banyak. Pengeluar kereta China menyerbu ke sana, dengan niat untuk merebut pasaran Eropah.

Di "panggung utama" kereta mewah global ini, sebagai model pertama dari siri "Kemewahan Tertinggi" baharu Avatr — Avatr T09 Konsep dipilih untuk menampilkan perdana dunia sehari lebih awal, niatnya juga jelas: dengan identiti sebagai karya pelopor siri flagship, secara rasmi memasuki wilayah merek mewah Eropah.

Menetapkan Sasaran Pasaran Peringkat 500,000, Keluar pada Tahun 2026

Semasa acara, Presiden Eksekutif Avatr Technology, Chen Zhuo menyatakan, dengan pelancaran T09, Avatr akan membentuk dua siri produk iaitu Digital dan Flagship.

Dari antara ini, siri Kemewahan Gaya Bebas diwakili oleh Avatr 11 dan 12, meneruskan gaya avant-garde sporti merek; manakala siri Kemewahan Tertinggi di mana T09 berada, menekankan kecenderungan mewah yang besar dan tenang, mengisi pasaran SUV mewah besar yang lebih tinggi untuk merek. Mengikut perancangan rasmi, Avatr T09 versi produksi dirancang untuk dilancarkan sepenuhnya pada tahun 2026, dijangka harga jualannya akan berada dalam julat lebih daripada 500,000.

Dari segi ciri utama produk, Avatr T09 Konsep menggunakan bahasa reka bentuk flagship baharu, keseluruhan badan kereta kelihatan berat dan padu. Dimensi badan 5285/2025/1810mm, paksi roda 3150mm, diposisikan sebagai SUV besar 6 tempat duduk. Bahagian hadapan dilengkapi dengan gril struktur relief 3D, lampu susun barisan berlian ditambah tanda tegak terapung, ada warisan dan juga inovasi.

Perdananya kali ini, dalaman Avatr T09 Konsep juga terdedah secara serentak. Ciri utama kabin ialah mekanisme interaksi pusaran emosi Vortex, dilengkapi dengan 118 unit cahaya LED matrix RGB, dengan "interaksi emosi" sebagai titik asal rekaan. Logik utama bahasa reka bentuk ini adalah menggunakan falsafah "Kemewahan Emosi Baharu" yang berbeza untuk membezakan dengan cara definisi merek mewah tradisional Eropah.

Sememangnya, kereta baharu ini juga merupakan model produksi Avatr dengan integrasi teknologi tertinggi setakat ini, contohnya kereta baharu dilengkapi dengan enjin hibrid 2.0T dan sistem "empat enjin" yang dibentuk oleh pengecasan elektrik teragih tiga motor, dipadankan dengan bateri Super Hybrid Xiaoyao CATL 71.24kWh, jarak lintasan elektrik CLTC melebihi 400km. Tambahan pula, sistem pemanduan pintar Huawei Qiankun ADS 5 dilengkapi dengan empat radar laser, sistem pengawal cermat Taihang mengintegrasikan suspensi udara ruang tertutup dwikubah, stereng roda belakang dan mod berjalan ketam, dan sebagainya.

Penyusunan Luar Negara Dipercepat, Memasuki Wilayah Merek Mewah Eropah

Sebagai tempat lahir dan arena persaingan kereta mewah, pasaran Eropah adalah standard tertinggi untuk menguji keaslian kemewahan. Avatr memilih untuk meneraju Eropah pada masa ini, memintas satu titik penting.

Mei 2026, jualan bulanan pengeluar kereta China di Eropah buat kali pertama mengatasi Jepun. Jun, kelebihan kepimpinan meluas kepada 13,000 kenderaan. Dalam pasaran kenderaan elektrik Eropah, kadar pasaran merek China telah melepasi 15%. Pemacu utama perubahan struktur ini, adalah percepatan peng Elektrikanan Eropah dan kelebihan kelajuan iterasi produk merek China dalam bidang elektrik tulen dan hibrid penyambungan.

Sekarang, asas luar negara Avatr telah disahkan secara awal, perniagaan merangkumi 70 negara dan wilayah, harga jual purata produk melebihi 300,000 yuan, dan telah meraih keuntungan. Di Mesir, kadar pasaran kenderaan elektrik premium mencapai 10%, Avatr 11 menjadi yang pertama di pasaran SUV elektrik tulen mewah Thailand. Selepas meneraju Eropah secara rasmi pada 2027, 06T dan 07L akan masuk sebagai produk pertama ke pasaran Norway, Sepanyol, dan lain-lain.

Berserta itu, sistem perkhidmatan luar negara Avatr yang dibina berdasarkan prinsip "Piawaian Seragam, Pelaksanaan Tempatan, Sokongan Sistem, Pengawasan Merek", membuatkan perkhidmatan lebih fleksibel, pengalaman lebih konsisten. Tiga tahun akan datang, Avatr akan terus memperkukuh matriks produk dan perkhidmatan Eropah, mempercepatkan langkah menuju jenama kenderaan elektrik pintar kemewahan baharu global.

Kata Penutup

Dari perdana di Paris hingga Pameran Kereta Paris, penampilan Avatr T09 adalah satu percubaan lagi merek China untuk menyerang tinggi nilai kereta mewah global.

Dari segi produk, konfigurasi teknologi Avatr T09 telah mempunyai asas untuk bersaing secara langsung dengan merek mewah tradisional Eropah; dari segi pasaran, potensi keseluruhan merek China di Eropah memberi tetingkap yang jarang. Ujian sebenar, adalah sama ada dapat mengubah perhatian perdana kepada keupayaan pengurusan tempatan yang mampan.