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当下的SUV市场，正在经历一场深刻的消费变革。曾经两极分化的“城市通勤SUV”与“硬核越野SUV”格局被彻底打破，轻越野赛道凭借场景多元、性价比突出、适配家用的优势，成为车市增速最快的蓝海细分市场。用户不再满足于千篇一律的城市代步车型，既想要城市通勤的省油舒适，也想要周末奔赴山野的自由底气，轻越野平权时代已然全面来临。
在此行业风口之下，谁能打破性能、油耗、价格的不可能三角，谁就能抢占市场话语权。6月12日，北京BJ30旅行家十五万台下线暨高光版上市发布会在北汽株洲超级工厂盛大启幕。作为中国轻越野SUV最快突破15万台销量的爆款车型，BJ30旅行家再度刷新行业速度纪录。全新高光版车型正式上市，超级置换价8.29万元起，同时全系解锁3万元超大置换政策，入门超级置换价低至6.99万元，以击穿行业底价的诚意、经得起央视拆解实测的硬核品质，重新定义7-10万级轻越野价值天花板，真正实现“全民越野平权”。
近两年国内轻越野市场持续爆发，2025年越野SUV整体市场占比已达9%，其中轻越野车型凭借亲民定位、多元场景适配性，拿下近70%的越野细分市场份额，成为自主品牌突围的核心赛道。但赛道高速扩容的同时，行业乱象也随之显现：多数车型停留在“方盒子造型堆砌”的表面内卷，要么油耗偏高、代步成本高昂，要么四驱性能缩水、徒有越野外观，要么品控堪忧、长期使用故障率高，难以兼顾家用实用与越野性能。
消费者的需求早已迭代，用户不再为“颜值噱头”买单，而是追求真性能、低能耗、高耐久、全场景的硬核产品力。在这样的行业背景下，北京越野凭借六十余年专业越野积淀，跳出同质化竞争，以技术普惠打破行业壁垒。BJ30旅行家15万台的销量里程碑，绝非简单的市场数据，而是十五万用户用真金白银投票，对“中国智造轻越野”品质的最高认可，也印证了高耐久、低能耗、全场景轻越野才是市场真正的主流需求。
15万用户铸就品质丰碑：三大硬核实力，打破轻越野固有短板十五万台销量的背后，是BJ30旅行家“超野、超大、超省”三大核心实力的绝对支撑，彻底解决了传统越野SUV费油、空间小、通过性弱的行业痛点，实现城市通勤与山野越野的双向兼顾。
超野性能，平民也能拥有专业四驱。不同于同级多数车型的伪四驱、适时四驱，BJ30旅行家搭载行业领先的三擎四驱六模HEV混动架构，作为中国方盒子SUV首款HEV混动车型，硬件配置直接拉满。41%高热效率混动专用发动机、前后双驱动电机协同发力，兼顾长距离节能与瞬时动力爆发；30毫秒极速响应智能四驱，0.5秒即可爆发峰值扭矩，搭配能量中锁、四轮电子限滑与智电ATS全地形控制系统，泥地、沙地、陡坡等复杂路况轻松征服，越野底气远超同级。
超大空间，七座布局解锁全家出行自由。依托2820mm超长轴距与66%超高得房率，新车打造越级三排七座空间，1.8米成年人乘坐第三排依旧宽敞舒适。1496L超大后备箱搭配纯平放倒1.92米大床，外加全车38处精细化储物空间，完美适配家庭出游、长途自驾、户外露营等全场景需求，彻底告别紧凑型SUV的局促感，让每一位乘客都能舒适出行。
超省能耗，全球实测认证省油标杆。油耗是家用用户的核心痛点，BJ30旅行家凭借成熟混动技术，实现全球同级领先的节能表现。南非、印尼、阿联酋、波兰、墨西哥五国汽车博主联合实测，新车百公里油耗稳定控制在5L以内，一箱油续航超1000公里，彻底告别里程焦虑与充电困扰，加油即走、省时省心。同时首任车主享整车终身质保，无高压电池包安全隐患，维保成本更低，长期用车性价比拉满。
依托十五万用户口碑积淀，北京越野精准洞察用户升级需求，正式推出BJ30旅行家高光版，在原有硬核产品力基础上，实现颜值、性能、体验全方位进阶，打造无短板国民轻越野SUV，超级置换价仅8.29万元起。
颜值高光：方盒子硬朗气质，兼顾精致潮流。新车延续经典硬派方盒子造型，搭配独有的五阙星环贯穿灯组，辨识度拉满。专属电感潮改套件、星环轮毂、同色运动保险杠加持，运动感与洒脱感十足；全新橙色内饰搭配金属纹理饰板，质感全面升级，既满足年轻人的个性审美，也契合家庭用户的沉稳品味，全年龄段审美通吃。
性能高光：硬件全面升级，动力响应更迅猛。针对用户高速超车、路口起步、紧急避让的场景需求，高光版完成核心硬件升级。换装三倍寿命高性能AGM专用电瓶，耐用性大幅提升；搭载保时捷同款涡轮增压技术，充电效率高达99%；后电机功率从55kW提升至70kW，动力输出更充沛、响应更及时，日常通勤平顺省油，高速超车底气十足。
体验高光：打造移动舒适会客厅，家用体验拉满。新车依托高车身设计带来开阔视野，配备座椅加热、通风、方向盘加热全舒享配置，四季出行皆舒适。搭载智能感应自动关窗、64色律动氛围灯等细节配置，兼顾实用性与仪式感，既能承载奔赴山海的热爱，也能满足日常通勤的精致舒适。
真正的品质，无惧严苛拆解检验。为直观展现车辆耐久品质，本次发布会携手央视财经，对一台行驶15万公里的BJ30旅行家进行全网直播拆解。15万公里，相当于普通家庭近十年的用车里程，是检验车辆长期品质的最佳标准。
拆解结果惊艳全网：发动机涡轮积碳极少，动力输出依旧巅峰状态；变速箱无漏油、齿轮无磨损，工况稳定优异；电池包无鼓包、漏液、衰减等问题，无老化故障隐患；副车架、悬挂摆臂无锈蚀、渗油情况，底盘规整度、平整度近乎新车。整场拆解直播，用最真实的车况证明，BJ30旅行家用料扎实、工艺靠谱、耐久出众，长期用车安全省心、维保成本极低。
同时镜头深入北汽株洲超级工厂，揭秘品质背后的硬核支撑。全自动化机器人焊接、发丝级精密涂胶、五千吨巨型设备一体冲压成型、全自动环保喷涂，多道高精度工序筑牢车身品质，层层严苛品控把关，从源头保障每一台下线车辆的卓越品质，诠释中国智造的硬核实力。
为回馈十五万用户的信赖与热爱，北京越野推出史上诚意政策，全力推进越野平权，让普通家庭也能轻松拥有专业轻越野SUV。
全系车型重磅解锁3万元超级置换政策，置换、新购用户均可享受，入门超级置换价低至6.99万元，创下同级价格新低。在此基础上，限时叠加五重尊享礼遇：
1、质保礼：赠送价值6000元整车终身质保（首任非营运车主）；
2、金融礼：0首付等多元金融方案，降低购车压力；
3、呼朋礼：老客户转介绍成交，至高可获800元京东卡；
4、升级礼：全系终身OTA免费升级，常用常新；
5、流量礼：基础流量终身免费，2年不限量娱乐流量。
不仅如此，恰逢世界杯赛事节点，品牌限时开启“燃情世界杯，高光赢大奖”活动，到店购车即可参与赛事竞猜，精准命中冠军与决赛比分，可叠加畅享5万元购车补贴，福利力度拉满。
从15万台销量快速落地，到高光版车型重磅迭代，再到击穿底价的购车政策，北京BJ30旅行家始终以用户需求为核心，打破高端越野的价格壁垒、同质化产品的内卷困局。六十余年越野技术沉淀、央视权威品质鉴证、全球实测省油实力、超大空间全能场景，让这台车做到了“可城可野、省油耐用、亲民普惠”。
在新能源与轻量化越野的行业浪潮下，北京越野以技术普惠、品质坚守、诚意定价，重新定义10万级轻越野SUV的价值标准。未来，BJ30旅行家将继续陪伴千万家庭，解锁城市通勤的舒适与山野奔赴的自由，让每一份热爱都有处可栖，让每一次出行皆为高光时刻。
6月12日，北汽株洲超级工厂内，第15万台BJ30旅行家正式下线，同步推出高光版车型与3万元超级置换政策。作为中国轻越野SUV品类最快达成15万台销量的车型，BJ30旅行家的增长速度，不仅是单一产品的市场胜利，更折射出轻越野赛道从专业圈层向大众消费渗透的行业拐点。
过去两年，中国越野汽车市场经历了结构性扩容。行业数据显示，2025年国内越野汽车整体销量突破130万辆，同比增幅超25%，其中轻越野车型凭借亲民定价与多场景适配能力，占据近70%的市场份额，成为拉动品类增长的核心引擎。方盒子造型的普及、户外生活方式的下沉，让“可城可野”从圈层口号变成大众购车的真实需求。
在此背景下，BJ30旅行家的快速起量有着清晰的市场逻辑：它精准卡位了10万元级家庭用户的空白地带。此前轻越野市场呈现两极分化：硬派越野定价偏高且使用成本高昂，普通城市SUV通过性不足且造型趋同。BJ30旅行家以“超野、超大、超省”为核心标签，将混动四驱、七座空间与亲民售价结合，恰好命中了家庭用户“日常通勤省油、周末出游能造”的复合型需求。
技术路径的选择，是这款车型突围的底层支撑。北京越野将自研的三擎四驱六模HEV混动架构率先落地于BJ30旅行家，使其成为中国方盒子SUV品类首款HEV混动车型。这套架构由41%热效率混动专用发动机、前后双驱动电机组成，配合30毫秒响应的智能四驱与六大驾驶模式，兼顾了动力输出与燃油经济性。
从行业视角看，HEV路线在轻越野领域的普及，有其独特的市场价值。不同于插电混动依赖充电基础设施，HEV车型加油即走、无续航焦虑的特性，更适配三四线城市与长途穿越场景，也降低了用户的使用门槛。来自南非、印尼等五国的汽车博主实测显示，BJ30旅行家在不同路况下百公里油耗均不超过5升，一箱油续航超1000公里，这种“无补能压力”的特性，正是其快速打开全球市场的关键因素之一。
空间实用性则构成了产品的另一重竞争力。2820毫米轴距、三排七座布局、1496升后备箱容积，以及后排纯平放倒形成的1.92米大床空间，让车辆跳出了“越野玩具”的单一属性，成为兼顾家庭出行、露营旅居的多功能载体。全车38处储物空间、超宽第三排设计，也体现出面向家庭用户的细节考量。
此次发布会最具行业标志性的动作，是央视财经全程直播的15万公里实车拆解。在汽车行业，公开拆解长里程测试车辆并不鲜见，但将一台真实使用状态下的15万公里车型面向全网拆解，本质上是将品质评判权交还给市场。拆解结果显示，车辆发动机积碳较少、变速箱无渗漏、电池包无鼓包衰减、底盘部件无锈蚀渗油，整体车况接近新车状态。
这场公开拆解的背后，是株洲超级工厂的智造体系支撑。焊接车间数百台机器人实现100%自动化作业，涂胶精度控制在发丝级；冲压车间五千吨级设备一次性成型车身板材；喷涂车间采用全自动水性漆工艺，有害挥发物降低六成以上。全工序品控关口的设置，构成了产品耐久度的制造基础。对于十万级车型而言，这种级别的制造精度与品控标准，正在拉高整个细分市场的品质基准线。
伴随十五万台下线推出的高光版车型，则体现出北京越野对细分需求的纵深布局。新车型在原有产品基础上，从颜值、性能、体验三个维度升级：外观加入专属潮改套件与星环轮毂，内饰采用全新橙色配色与金属饰板；动力层面换装长寿命AGM电瓶，后电机功率从55千瓦提升至70千瓦；配置层面增加座椅通风加热、方向盘加热、自动关窗与律动氛围灯等功能，进一步覆盖不同年龄层用户的偏好。
价格体系的下探，则延续了“越野平权”的产品逻辑。全系3万元超级置换政策实施后，入门车型超级置换价6.99万元起，高光版8.29万元起，将混动轻越野的购车门槛拉至主流家用轿车区间。这种定价策略的本质，是通过规模效应摊薄成本，让更多普通家庭能够接触轻越野生活方式，而非将其定义为小众奢侈品。
站在十五万台的节点上，北京越野的产品矩阵思路也愈发清晰：BJ30旅行家主打大众市场走量，承担普及轻越野生活的职能；BJ40增程长续航版面向进阶用户，主打极限场景与长续航体验。高低搭配的产品布局，既覆盖了不同预算的消费群体，也延续了品牌六十余年的越野技术积淀。
从行业维度看，BJ30旅行家的十五万台，是轻越野市场进入下半场的一个缩影。当方盒子造型成为行业标配，当混动技术快速普及，单纯的外观模仿与价格战已难以构建长期竞争力。未来的赛道竞争，终将回归技术成熟度、品质耐久性与场景适配能力的综合比拼。
十五万台不是终点，而是新一轮竞争的起点。随着更多主流品牌加码轻越野赛道，市场将迎来更充分的产品迭代与技术进化。而BJ30旅行家走出的“技术普惠+品质透明+大众定价”路径，也为行业提供了一种可参考的发展范式——越野文化的普及，从来不是靠抬高门槛实现，而是让每一份热爱都能找到可及的载体。
6月12日，湖南株洲北汽超級工廠內，北京越野旗下BJ30 旅行者迎來第 15 萬台正式下線，同時全新版型“高光版”宣布上市。更令人關注嘅係，央視財經鏡頭全程直播咗一台行駛咗 15 萬公里嘅 BJ30 旅行者被當場拆解，引擎、變速箱、底盤等核心部件一一呈現在觀眾眼前——積碳稀少、不漏油、無鏽蝕，車況之好讓好多網友直呼“這車太耐用啦”。
伴隨這場“硬核拆車秀”，北京越野同步推出重磅購車政策：BJ30 旅行者全系享受 3 萬元超級置換津貼，超級置換價僅 6.99 萬元起，而剛剛亮相嘅 BJ30 旅行者高光版，超級置換價也只需8.29 萬元起。同時，廠家仲加碼咗五重尊享禮遇，涵蓋終身保養保用、0 首付金融、舊車主轉介紹獎勵等，誠意十足。
十五萬台下線，輕越野 SUV 迎來“高光時刻”
BJ30 旅行者自上市以來，憑藉“超野、超大、超省”三大硬核標籤，迅速成為中國輕越野 SUV 品類中最快達成 15 萬台銷量嘅車型。
作為一款主打“輕越野”嘅方盒子 SUV，BJ30 旅行者依托北京越野六十餘年嘅專業積累，率先搭載咗行業領先嘅三引擎四驅六模式 HEV 混合動力架構，成為中國方盒子 SUV 首款 HEV 混合動力車型。其中，41% 熱效率混合動力專用引擎配合前後雙馬達，智能四驅響應僅 30 毫秒，0.5 秒即可爆發峰值扭距；泥地、沙地等複雜路況下，系統自動匹配最優工作模式，動力輸出始終在線。
空間方面，BJ30 旅行者採納三排七座佈局，軸距長達 2820 毫米，實用率高達 66%。後排座椅純平放倒後，瞬間變成一張 1.92 米嘅大牀，行李箱容積最大可達 1496 公升。全車 38 處儲物空間，1.8 米嘅成人坐進第三排亦唔擠迫，真正做到咗“全家出行，誰都唔妥協”。
油耗表現同樣出色。來自南非、印尼、阿聯酋、波蘭、墨西哥嘅五個國家汽車博主實測顯示，BJ30 旅行者喺各國路況下每百公里油耗均未超過 5 公升，一箱油輕鬆續航 1000 公里以上。而且無需充電，加油即走，每年可節省數十小時補能時間。首任車主仲享有整車終身保養保用，沒有高壓電池包嘅安全隱患，保養簡單、配件充足，省心又慳錢。
高光版三大升級：靚度、性能、體驗全面提升
喺 15 萬台下線嘅重要時刻，北京越野順勢推出咗 BJ30 旅行者高光版。呢款新車喺原有“超野、超大、超省”基礎上，針對外觀、性能同體驗進行咗三項明顯提升。
靚度高光：經典方盒子造型搭配五闕星環貫穿燈組，氣勢十足。專屬電感潮改套件、星環輪轂、前後同色運動保險槓，再加上全新嘅橙色內飾同金屬紋理飾板，讓整車既有越野嘅硬朗，又不失精緻感。無論你係剛踏入社會嘅年輕人，定係拖家帶口嘅中年用戶，都能喺呢部車上找到自己嘅熱愛。
性能高光：高光版換裝咗高性能、長壽命嘅專用 AGM 蓄電池，循環壽命達到普通蓄電池嘅 3 倍；同時搭載保時捷同款渦輪增壓技術，整車充電效率高達 99%。後馬達功率從 55 千瓦提升至 70 千瓦，無論係匝道匯入、路口起步定係緊急避讓，動力反應都更加及時，畀你穩穩嘅“路權底氣”。
體驗高光：相比普通 SUV，BJ30 旅行者車身更高，視野更闊。座椅加熱、通風、方向盤加熱等功能一應俱全，雨天系統仲能感應雨滴自動關窗。64 色氛圍燈隨音樂節奏律動，車廂瞬間變身移動嘅舒適會客廳。越野生活同城市通勤，一部車就能從容裝下。
央視直播拆解 15 萬公里老車：積碳少、不漏油、底盤如新
發布會最震撼嘅環節，莫過於北京越野攜手央視財經，對一台真實行駛咗 15 萬公里嘅 BJ30 旅行者進行現場拆解。15 萬公里相當於普通家庭近十年嘅使用里程，當拆開嗰一刻：
引擎渦輪內部乾淨，積碳極少，動力輸出依然充沛；變速箱外殼完好無損，沒有絲毫漏油，內部齒輪亦無磨損坑窪；電池包沒有鼓包、漏液、內部衰減現象，長期使用無需擔心老化故障；副車架、懸掛擺臂無鏽蝕、無滲油，整個底盤平整度同規整度與新車嘅差距極細，被動安全防護始終在線。
呢場直播用最直接嘅方式證明：BJ30 旅行者用料紮實、工藝可靠、耐久出眾，帶畀用戶更低嘅維修成本、更長嘅換車週期，以及每一次出行嘅安心感。
五重禮遇疊加世界杯猜測，最高可再享 5 萬津貼
為回饋用戶，北京越野喺 3 萬元超級置換政策之上，仲推出咗五重尊享禮遇：保養保用禮（價值 6000 元整車終身保養保用）、金融禮（0 首付等多種方案）、呼朋禮（舊客戶轉介紹最高可得 800 元京東卡）、升級禮（全系終身 OTA 免費升級）、流量禮（基礎流量終身免費，娛樂流量 2 年不限）。
此外，適逢世界杯開幕，BJ30 旅行者高光版仲限時開啟“燃情世界杯，高光贏大獎”活動：喺全國任何授權門市購車即可獲得猜測資格，精準命中世界杯冠軍同決賽比數，再享 5 萬元購車津貼。
In the Chinese SUV market, there is an unwritten chain of disdain: BEVs look down on PHEVs, PHEVs look down on hybrids, hybrids look down on ICE. But interestingly, when this chain is placed into the specific scenario of 'light off-roading', it instantly fails.
On June 12, the 150,000th unit of the BJ30 Wanderer rolled off the production line at the BAIC Zhuzhou Super Factory. The Chinese light off-road SUV reached 150,000 units the fastest. It is not the most expensive one, not the toughest one, but the only box-shaped SUV that chose the HEV route.
150,000 people chose HEV, and this is the interesting part.
An Overlooked Contradiction
What powertrain route should light off-road SUVs ultimately choose?
Pure electric? Suitable for city use, long-distance travel without worrying about charging frequency, but off-roading is not feasible.
Plug-in hybrid? Can run on oil or electricity with a built-in large battery, off-roading carries risks, mostly used as a pure electric vehicle.
HEV? Electric at low speeds, strong power, engine runs in the most efficient range.
Three solutions, each with pros and cons. But if you must choose one with the 'least penalty', HEV is clearly the cleanest. This conclusion isn't derived by me, it is an inherent advantage of HEV.
What does 'Three Engines, Four-Wheel Drive, Six Modes' mean?
BJ30 Wanderer's HEV architecture is called 'Three Engines, Four-Wheel Drive, Six Modes' by Beijing Off-Road. The name is impressive, but the logic is actually very clear when broken down.
Why 'Three Engines' instead of 'Two Engines'? Traditional HEVs—including Toyota THS, Honda i-MMD—are all dual-motor: one engine plus one drive motor. Sufficient for city scenarios, but light off-roading requires low-speed torque burst and independent four-wheel drive torque distribution. A dual-motor front-wheel-drive based architecture clearly falls short when encountering cross-axles or single-wheel slip.
BJ30 has an additional rear axle drive motor. The three power sources perform their respective duties: the engine is responsible for efficient cruising, the front motor for daily start-up energy supplementation, and the rear motor for low-speed torque burst and rear-wheel drive power available anytime. This isn't 'more motors, more selling points', it is a rigid demand for four-wheel drive capability in light off-roading scenarios, forcing a technical choice.
Six working modes: Pure electric, Series, Parallel, Engine direct drive, Energy recovery, Parking charge, covering all scenarios from city traffic jams to highway cruising to climbing and getting unstuck.
You don't need to use your brain to choose, the system judges and switches itself. This is the true value of HEV in light off-roading scenarios: it's not asking you to choose among six modes, it's letting the six modes choose for you.
In terms of recovery capability, the electronically controlled torque distribution between front and rear axles happens at millisecond levels via the central lock. Four-wheel electronic limited slip intervenes in 0.03 seconds to distribute single-wheel torque. With a max wheel-end torque of 5928N·m, mud, sand, and cross-axles are a breeze.
But to clarify the boundary: BJ30's 'wildness' is going on unpaved roads on weekends with family to watch the sunset, not carrying a winch into uninhabited areas. Understand this point, and you know it has already surpassed most SUVs.
Real-world fuel consumption across five countries does not exceed 5L
'Fuel efficiency' is a term almost worn out in automotive marketing. BJ30 underwent testing abroad, with bloggers from five countries conducting real-world tests under extreme road conditions in their respective countries. South Africa wildlife reserve unpaved roads: 4.9L, Indonesia morning rush hour congestion with AC on: 5.0L, UAE high-temperature desert: 4.9L, Poland ice and snow winding mountain roads continuous climbing: 4.85L, Mexico 105km bumpy stone roads: 4.4L.
These scenarios are closer to the real-world usage environment of light off-roading users than any standard working conditions.
We can also do the math: driving the same 15,000 km a year, calculated at 0.65 yuan/km, the most fuel-efficient SUV in the same class costs close to 10,000 yuan in fuel annually, while the BJ30 Wanderer HEV costs about 6,000. Saving 4,000 a year means for family users with a 70k to 100k yuan budget, car maintenance doesn't require an extra burden.
Highlight Edition Upgrade
The Highlight Edition launched synchronously this time made three upgrades on the HEV architecture: rear motor power increased from 55kW to 70kW, VGT variable geometry turbocharger added, AGM long-life battery replaces ordinary battery.
Translated into plain language, rear motor power increased by 27%, power follows better when changing lanes to overtake, no need to wait for RPM climb; VGT allows turbo intervention at low RPMs, starting is lighter and quicker; AGM battery cycle life is 3 times that of ordinary batteries.
Reason for the three upgrades: Not adding configurations, but fixing shortcomings. Addressing the pain points most easily perceived in daily driving.
150,000 units, what does this mean for Beijing Off-Road?
Beijing Off-Road has been doing hardcore off-roading for over sixty years. The 150,000 units of BJ30 mean a hardcore off-roading brand stepping out of the hardcore circle for the first time and being accepted by mainstream family users. Among these 150,000 people, most might not have looked at Beijing Off-Road seriously before; they aren't chasing the brand of 'Off-Road Family', but a simple arithmetic question: 70,000 yuan, hybrid box-shaped, fuel-efficient, spacious, and can occasionally handle rough roads. Once calculated clearly, pick up the car.
Let's talk about HEV
HEV downsides: No green license plate, no purchase tax exemption, in restricted cities this is a fatal flaw; Pure electric range battery is small, don't expect to drive it as an EV;
But if you are not in a restricted area, are internally repulsed by charging, want a car that is fuel-efficient for daily use, powerful enough for light off-roading, you like camping and fishing on weekends, and can drive away starting from 70,000 yuan, HEV is more suitable in this usage scenario than plug-in hybrid and pure electric.
We are not saying pure electric or plug-in hybrid are bad, but technology has no absolute advancement or backwardness, only in specific conditions, suitability is most important.
But in this harsh market of 'wanting it all' called light off-roading, at least for now, the score BJ30 HEV delivers is the highest.
6月12日，BJ30旅行家十五万台下线暨高光版上市发布会于北汽株洲超级工厂圆满举办。凭借长期稳定的市场表现，BJ30旅行家成为国内轻越野SUV领域最快达成15万台销量的车型，印证了市场与用户的广泛认可。本次活动不仅迎来车型销量里程碑，还推出了全新BJ30旅行家高光版，同时携手央视完成15万公里实车全网首拆，直观展现车型长期使用的耐久品质与北汽智造的工艺实力。
依托北京越野六十余年越野技术积淀，BJ30旅行家以超野、超大、超省的均衡产品力，站稳10万级轻越野SUV市场。动力层面，该车搭载行业领先的三擎四驱六模HEV混动架构，也是国内方盒子SUV品类中首款HEV混动车型。由高热效率混动发动机、前后双电机组成的三擎动力体系，可适配不同行驶工况，搭配毫秒级响应的智能四驱、能量中锁、四轮电子限滑以及ATS全地形控制系统，能够从容应对城市通勤、高速巡航、沙地、泥地等多种路况，兼顾动力平顺性与脱困能力。
空间实用性是BJ30旅行家的核心优势之一。车型采用三排七座布局，依托2820mm轴距与超高车内得房率，打造出宽敞的乘坐空间，第三排可正常容纳成年人乘坐。车内配备38处储物空间，细节收纳贴心实用，后备箱最大拓展容积可观，后排座椅纯平放倒后可形成近1.92米的平整空间，能够满足家庭日常出行、户外露营、长途旅居等多元化用车场景，兼顾日常代步与轻越野出行需求。
能耗经济性上，BJ30旅行家的表现经过全球多地区实测验证。在南非、印尼、阿联酋、波兰、墨西哥等多地的复杂路况测试中，车辆百公里油耗均稳定在5L以内，满油续航里程表现出色。区别于纯电车型，这套HEV混动系统无需外接充电，加油即可出行，规避了补能繁琐、里程焦虑等问题，日常用车养护成本适中，适配绝大多数家庭用户的用车需求。
本次全新上市的BJ30旅行家高光版，在现款车型基础上完成颜值、性能、体验三大维度升级。外观延续经典方盒子硬朗造型，配备专属贯穿灯组、电感潮改套件与定制轮毂，运动气息十足；内饰新增专属配色与金属纹理饰板，座舱质感进一步提升。性能方面，新车升级长寿命专用电瓶、高功率后桥电机，搭载可变截面涡轮增压技术，动力响应速度、传动效率与供电稳定性均有优化。同时补齐座椅通风加热、方向盘加热、自动雨刷关窗、氛围灯、高品质音响等配置，兼顾城市通勤舒适感与户外出行实用性。
本次发布会最大的亮点，是全网首次15万公里高里程实车拆解直播。经过十年家用里程强度的实战历练，这台BJ30旅行家整车状态保持良好，发动机无明显积碳、变速箱无渗漏磨损，电池包无鼓包、衰减、漏液等问题，底盘悬架无锈蚀、渗油现象，整体车况接近新车水准。同时央视镜头深入北汽株洲超级工厂，展示了全自动化焊接、高精度冲压、环保喷涂等智能化生产工艺，精细化的制造流程与严苛的品控体系，从源头保障了整车的刚性、耐用性与安全性。
综合来看，BJ30旅行家凭借成熟可靠的混动架构、灵活多变的大空间、经济的能耗表现，成为10万级轻越野SUV市场的均衡之选。而高光版的进阶升级，进一步补齐产品细节，让车型在城市家用与轻越野出行两大场景中，拥有更强的综合产品力，为年轻家庭用户提供了高适配度的出行选择。
June 12, "150,000 Loves, Highlight Coming" BJ30 Traveler 150,000 Units Milestone & Highlight Edition Launch Event held at BAIC Zhuzhou Super Factory.
To further promote off-road equality, allowing more families to enjoy light off-road life, BJ30 Traveler Full Series launches 30,000 yuan trade-in policy, Super Trade-in Price starts from 69,900 yuan. Annual new version BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience comprehensively surges, Super Trade-in Price starts from 82,900 yuan. Under CCTV cameras, Beijing Off-road also live-streamed teardown of a BJ30 Traveler driven 150,000 kilometers, all networks witnessed vehicle reliable quality.
Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated: "BJ30 Traveler became the quickest China light-offroad SUV model to reach 150,000 units. 150,000 units of BJ30 Traveler, carrying market, industry and global users trust, this is not only speed breakthrough, but also 150,000 times firm choice, 150,000 units of users built quality monument. It is China HEV technology answer paper to the world, and more importantly, Chinese smart manufacturing resounding declaration!"
150,000 Global Users Recognition, Casting BJ30 Traveler Highlight Moment
As the quickest China light-offroad SUV model to reach 150,000 units, BJ30 Traveler relies on Beijing Off-road 60+ years professional accumulation, with Ultra-Off-road, Ultra-Space, Ultra-Saving hardcore strength, letting the world see China.
"Ultra-Off-road" is the confidence to set off. Beijing Off-road created industry leading "3-Motor 4-Wheel Drive 6-Mode HEV Hybrid Architecture", and applied to BJ30 Traveler first, becoming China Box-style SUV category first HEV hybrid model. Three-motor power is one 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, respectively good at long distance energy saving, real-time compensation and instant explosion; Intelligent 4-Wheel Drive response speed reaches 30 ms, 0.5 seconds can explode peak torque. Six modes can automatically select optimal working method, power always in best state. Matching Energy Center Lock, 4-Wheel Electronic Limited Slip and Smart Electric ATS All-Terrain Control System, easily deal with mud, sand and other scenarios.
"Ultra-Space" is the calmness of travel. BJ30 Traveler 3-row 7-seat layout, owning 2,820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and 1,496 liter ultra-large trunk, rear row flat fold instantly becomes 1.92 meter large bed. B-Class Box-style ultra-wide third-row space, letting 1.8 meter adults sit still spacious. Whole car 38 places storage space, personal items all have exclusive position. Whole family travel freedom, everyone is not compromising.
"Ultra-Saving" is the long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, from South Africa, Indonesia, UAE, Poland, Mexico 5 countries auto bloggers, tested domestic SUV fuel consumption, BJ30 Traveler in every country ran out of hundred kilometers not exceeding 5 liter result, one tank oil range exceeds 1,000 kilometers. No need to find charging piles, refueling go, saving dozens of hours recharging time every year. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery safety hazards, maintenance simple and parts sufficient, letting every set off no worries afterwards.
BJ30 Traveler is both a box-style car that takes you to mountains and wilderness, and a city commute SUV that allows you to enjoy life. Light offroad SUV all the same, BJ30 Traveler one in ten thousand!
BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments
On the occasion of 150,000 units milestone, Beijing Off-road launched new version — BJ30 Traveler Highlight Edition, on the basis of "Ultra-Off-road, Ultra-Space, Ultra-Saving", realize appearance, performance and experience comprehensively surges.
Highlight Appearance, Customized for Different Life Stages. BJ30 Traveler Highlight Edition adopts classic Box-style modeling, rugged aura and exquisite lines perfectly merge, unique Five-Star Halo Ring Through-Light Group, eye-catching and handsome; Complete Electrified Trend Modification Kit, Exclusive Halo Ring Wheels, Front and Rear Same Color Sport Bumper, fully showing love and freedom; New Orange Interior and Metal Texture Panel Outline Layer and Quality, highlighting warm endowment. Different age users can all find love and meet highlight on this car.
Highlight Performance, Power and Fuel Economy Both. BJ30 Traveler Highlight Edition replaces high performance, long life dedicated AGM Battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche Same Model Turbocharging Technology, whole vehicle charging efficiency reaches 99%; Rear motor power from 55 kW increased to 70 kW, ramp merging, intersection starting, emergency avoidance, can all obtain timely response, giving you holding road rights confidence.
Highlight Experience, Creating Mobile Comfortable Living Room. Compared with ordinary SUV, BJ30 Traveler body higher, vision more open, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, auto close windows. 64-Color Ambient Lights can move with music rhythm, giving you exclusive soothing emotion space.
BJ30 Traveler Highlight Edition lets you Off-road Life and City Commute Both, using one car calmness, filling two sides of life, making every ordinary daily life, pass highlight moment.
Network First Teardown 150,000 KM BJ30 Traveler, CCTV Certifies Real Quality
To thank 150,000 owners for companionship and love, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can all enjoy. On 30,000 yuan Super Trade-in Policy basis, Beijing Off-road also brings Five Premium Gifts, limited time order can enjoy:
First Tier, Warranty Gift: Give 6,000 yuan whole vehicle lifetime warranty (limited to first non-commercial owners);
Second Tier, Finance Gift: 0 Down Payment and other finance products available;
Third Tier, Invite Friends Gift: Old customer referral sale, reward up to 800 yuan JD Card;
Fourth Tier, Upgrade Gift: Full series lifetime OTA free upgrade;
Fifth Tier, Data Gift: Basic Data Lifetime Free, Entertainment Data 2 Years Free and Unlimited.
On World Cup Opening, BJ30 Traveler Highlight Edition also limited time open "Passionate World Cup, Highlight Win Big Prize" activity: In anywhere national authorized store car purchase, can get prediction qualification, accurately hit World Cup Champion and Final Score, again enjoy 50,000 yuan purchase subsidy.
True strength fears no strict scrutiny. Press conference site, Beijing Off-road partners with CCTV Finance, on driven 150,000 kilometers BJ30 Traveler carry out teardown livestream, using real car condition show durability quality. At the same time, lenses deep explore BAIC Zhuzhou Super Factory, witness Chinese smart manufacturing how to hold every car excellent quality control from source.
150,000 kilometers is equivalent to ordinary family nearly 10 years use mileage, BJ30 Traveler after teardown: Engine turbo clean carbon deposit very little, power output still sufficient, transmission shell complete not leak oil, inside gears no wear pits, power system state excellent; Battery pack no bulge, leak liquid, inside change decay situation, long time use no worry about battery aging fault; Sub-frame, suspension arm no rust, oil leak problem, whole chassis flatness, regularity and new car difference very small, passive safety protection always online. This livestream using lenses prove, BJ30 Traveler materials solid, craft reliable, durability outstanding, can bring users lower repair cost, longer car change cycle, and every travel peace of mind.
Beijing Off-road also partners with CCTV Finance deeply enter BAIC Zhuzhou Super Factory, from manufacturing source揭开 BJ30 Traveler excellent quality behind logic. In welding workshop, hundreds of robots coordinate work, 100% automation, glue error not exceeding a hair, guarantee body skeleton more strong, anti-collision, anti-deformation ability stronger, go rough road no abnormal noise, collision safer; In stamping workshop, more than 5,000 tons giant stamping equipment one-time stamping body sheet metal, guarantee body uniform regular, lines smooth, good looking high appearance appearance source high precision stamping base; In painting workshop, dozens of robots fully automatic painting, matching eco-friendly water-based paint, harmful pungent volatile substances reduce more than 60%, new car no odor, old people children riding safer, paint surface also more sun resistant, more corrosion resistant. At the same time, every process has quality control check checkpoint, guarantee every car leaving line BJ30 Traveler all quality meet standards, letting users buy with peace of mind, drive with stability.
150,000 Loves, Highlight Coming. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting different demand users can find most fitting travel partner. BJ30 Traveler Highlight Edition with ultimate product power and sincere price, letting every love not let down, letting every set off shine; BJ40 Extended Range Long Range Version with "City or Wild Extremely Safe" hardcore strength, accompany users run to broader world. Future, Beijing Off-road will continue to walk shoulder to shoulder with owners, run to next mountain river lake sea, go together every highlight moment.
Statement: This article written by Pacific ID Author, views personal only, not representing Pacific Auto. Article some images from network, thank original author.
On June 12, the BJ30 Traveler rolled off the 150,000-unit production line and the Highlight Edition launch event was successfully held at the Beiqi Zhuzhou Super Factory. With its long-term stable market performance, the BJ30 Traveler has become the fastest model in China's light off-road SUV sector to achieve 150,000 units in sales, confirming widespread market and user recognition. This event not only reached a sales milestone for the model but also launched the all-new BJ30 Traveler Highlight Edition, and partnered with CCTV to complete the first-ever full-network teardown of a 150,000 km actual vehicle, intuitively showcasing the model's durability after long-term use and the manufacturing craftsmanship strength of Beiqi Intelligent Manufacturing.
Relying on over 60 years of off-road technology accumulation from Beiqi Off-road, the BJ30 Traveler secures its position in the 100,000 yuan class light off-road SUV market with balanced product power featuring extreme off-road capability, spaciousness, and fuel economy. Regarding powertrain, this vehicle is equipped with the industry-leading three-power, four-wheel-drive, six-mode HEV hybrid architecture, also the first HEV hybrid model in the domestic boxy SUV category. The three-power powertrain system, composed of a high thermal efficiency hybrid engine and front and rear dual motors, can adapt to different driving conditions. Paired with millisecond-response intelligent four-wheel drive, electronic central locking, four-wheel electronic limited slip, and ATS all-terrain control system, it can calmly handle urban commuting, highway cruising, sand, mud, and various other road conditions, balancing power smoothness and off-road recovery capability.
Space practicality is one of the BJ30 Traveler's core advantages. The model adopts a three-row seven-seat layout, utilizing a 2820mm wheelbase and ultra-high cabin space utilization rate to create spacious seating, where the third row can normally accommodate adults. The cabin is equipped with 38 storage spaces, offering thoughtful and practical detailed storage. The trunk maximum expansion volume is considerable. After the rear seats are folded flat, it forms nearly 1.92 meters of flat space, meeting family daily travel, outdoor camping, long-distance touring, and other diverse driving scenarios, balancing daily commuting and light off-road travel needs.
In terms of fuel economy, the BJ30 Traveler's performance has been verified by real-world tests in multiple global regions. In complex road condition tests in South Africa, Indonesia, UAE, Poland, Mexico, and other locations, the vehicle's fuel consumption per 100km remained stable within 5L, and the full-tank range performance was excellent. Unlike pure electric models, this HEV hybrid system requires no external charging; refueling allows travel, avoiding complicated charging processes, range anxiety, and other issues. Daily maintenance costs are moderate, adapting to the driving needs of the vast majority of family users.
This newly launched BJ30 Traveler Highlight Edition completes upgrades in appearance, performance, and experience dimensions based on the current model. The exterior continues the classic boxy rugged styling, equipped with exclusive through-lights, electric-inspired trendy styling kits, and custom wheels, full of sports atmosphere. The interior adds exclusive colors and metal texture trim panels, further improving cabin texture. In terms of performance, the new car upgrades a long-life dedicated battery and high-power rear axle motor, equipped with variable geometry turbocharging technology, optimizing power response speed, transmission efficiency, and power supply stability. At the same time, it completes features such as seat ventilation and heating, steering wheel heating, auto wipers with window closing, ambient lighting, and high-quality sound systems, balancing city commuting comfort and outdoor travel practicality.
The biggest highlight of this press conference was the first-ever online 150,000 km high-mileage actual vehicle teardown live broadcast. After ten years of real-world home usage mileage, this BJ30 Traveler's overall condition remained good. The engine had no obvious carbon buildup, the transmission had no leakage or wear, the battery pack had no swelling, degradation, or leakage issues, the chassis suspension had no rust or oil seepage, and the overall car condition was close to new car standards. At the same time, CCTV cameras went deep into the Beiqi Zhuzhou Super Factory, showcasing fully automated welding, high-precision stamping, environmental-friendly spraying, and other intelligent production processes. Refined manufacturing processes and a strict quality control system secured the whole vehicle's rigidity, durability, and safety from the source.
Overall, relying on its mature and reliable hybrid architecture, flexible and versatile large space, and economic fuel consumption performance, the BJ30 Traveler becomes the balanced choice for the 100,000 yuan class light off-road SUV market. The Highlight Edition's advanced upgrade further completes product details, giving the model stronger comprehensive product power in the two major scenarios of city home use and light off-road travel, providing high-adaptability travel choices for young family users.
6月12日，以“十五万热爱，高光而来”为主题的BJ30旅行家十五万台下线暨高光版上市发布会在北汽株洲超级工厂隆重举行。活动现场不仅迎来BJ30旅行家第15万台整车顺利下线，全新BJ30旅行家高光版也正式亮相。新车定位轻越野SUV，全系享3万元超级置换补贴，普通版本超级置换价6.99万元起，高光版超级置换价8.29万元起。同时，北京越野携手央视开展15万公里实车拆解直播，以真实车况、工厂溯源双重形式，向全网印证产品过硬品质与中国智造实力。
北汽集团副总经理、北京越野董事长张国富在现场表示，BJ30旅行家是目前国内达成15万台销量速度最快的轻越野SUV。十五万台销量的背后，是全球用户的认可与信赖，这款车型不仅交出了中国HEV技术的亮眼答卷，更是中国智造走向世界的有力宣言。作为中国方盒子SUV品类首款HEV混动车型，BJ30旅行家依托北京越野六十余年越野技术积淀，凭借**超野、超大、超省**三大核心优势，成功在全球市场站稳脚跟。
在越野性能层面，BJ30旅行家搭载行业领先的三擎四驱六模HEV混动架构。这套系统由热效率达41%的混动专用发动机、前后双驱动电机组成三擎动力组合，分别适配长途节能、实时补能、瞬时加速等不同工况；智能四驱系统响应仅30毫秒，0.5秒便可爆发峰值扭矩。配合能量中锁、四轮电子限滑以及智电ATS全地形控制系统，车辆可自如切换六大驾驶模式，轻松征服泥地、沙地、碎石路等多种复杂路况，让城市代步与户外轻越野两不误。
空间表现是家用出行的核心亮点。新车采用三排七座布局，轴距达到2820mm，空间得房率66%，第三排空间宽敞，身高1.8米的成年人也能舒适乘坐。常规状态下后备箱容积为1496升，后排座椅纯平放倒后可形成1.92米的超大休憩空间。全车共设置38处储物点位，大小随身物品都能妥善收纳，充分满足全家出行、户外露营、日常装载等多元化需求。
能耗与使用成本方面，BJ30旅行家表现十分亮眼。此前南非、印尼、阿联酋、波兰、墨西哥五国汽车博主联合实测，该车百公里综合油耗均控制在5升以内，一箱油续航里程超1000公里。车型采用油混架构，无需依赖充电桩，加油即可出行，每年可为用户节省大量补能时间。同时首任车主可享受整车终身质保，高压电池无安全隐患，后期保养便捷、配件供给充足，真正做到省钱、省时、省心。
此次上市的BJ30旅行家高光版，在现款车型基础上围绕**高光颜值、高光性能、高光体验**三大维度全面升级。外观延续经典方盒子硬朗造型，配备独有的五阙星环贯穿灯组、专属星环轮毂与前后同色运动保险杠，同时新增专属车漆与橙色内饰，搭配金属纹理饰板，硬朗气质与精致质感兼备。
动力系统完成多项优化升级，换装循环寿命达普通电瓶3倍的高性能AGM电瓶，搭载保时捷同款涡轮增压技术，整车充电效率提升至99%；后电机功率由55千瓦提升至70千瓦，路口起步、匝道汇入、紧急避让等场景下动力响应更为迅捷。
驾乘体验进一步进阶，新车配备座椅加热、通风以及方向盘加热功能，搭载感应自动关窗系统，64色氛围灯可跟随音乐律动变化，将座舱打造成舒适惬意的移动会客厅，兼顾日常通勤与长途出行的乘坐体验。
为回馈广大消费者，北京越野推出多重限时礼遇。全系车型均可享受3万元超级置换补贴，不限品牌、不限车龄，新购与置换用户均可参与。叠加五重尊享权益：首任非营运车主可获赠价值6000元整车终身质保；提供0首付等灵活金融方案；老客户转介绍成交可领取至高800元京东卡；全系车辆享受终身OTA免费升级；基础流量终身免费，娱乐流量畅享2年不限量。恰逢世界杯赛事期间，购车用户还可参与竞猜活动，精准猜中冠军队伍与决赛比分，额外再享5万元购车补贴。
品质从来经得起严苛检验。发布会现场，央视财经全程直播一台行驶15万公里的BJ30旅行家拆解全过程。这一里程相当于普通家庭近十年的使用里程，拆解结果显示，发动机积碳极少、动力状态依旧饱满，变速箱无渗漏、齿轮磨损微小；电池包无鼓包、漏液、衰减等问题；副车架、悬挂等底盘部件无锈蚀、渗油现象，整体车况接近新车水准。直播团队还深入北汽株洲超级工厂，探访冲压、焊接、喷涂等生产车间。全厂大量自动化机器人作业，冲压、焊接精度严苛，喷涂采用环保水性漆，从生产源头把控车身强度、漆面品质与座舱健康，每一道工序都设有品控关卡，筑牢品质根基。
目前BJ30旅行家家族车型官方指导价区间为9.99万-13.99万元，涵盖燃油标准版、燃油进阶版、燃油七座版、混动进阶版以及全新高光版多款配置，价格梯度清晰，可满足不同预算、不同场景的用车需求。从率先落地混动技术的方盒子SUV，到迭代升级的高光版本，再到斩获十五万台市场佳绩，BJ30旅行家走出了一条“可城可野、全能实用”的发展路线。
未来，北京越野将继续深耕轻越野细分市场，以硬核产品、亲民价格、完善服务，推动越野生活全民化，陪伴万千用户奔赴山野与日常，解锁更多高光出行时刻。
6 月 12 日，BJ30 旅行家十五萬台下線暨高光版上市發布會於北汽株洲超級工廠圓滿舉行。憑藉長期穩定嘅市場表現，BJ30 旅行家成為國內輕越野 SUV 領域最快達成 15 萬台銷量嘅車型，印證市場同用戶嘅廣泛認可。本次活動唔單止迎來車型銷量里程碑，仲推出全新 BJ30 旅行家高光版，同時攜手中央電視台完成 15 萬公里實車全網首拆，直觀展現車型長期使用嘅耐久品質同北汽智造嘅工藝實力。
依托北京越野六十餘年越野技術積澱，BJ30 旅行家以超野、超大、超省嘅均衡產品力，站穩 10 萬級輕越野 SUV 市場。動力層面，該車搭載行業領先嘅三擎四驅六模 HEV 混動架構，亦係國內方盒子 SUV 品類中首款 HEV 混動車型。由高熱效率混動引擎、前後雙電機組成嘅三擎動力體系，可適應不同行駛工況，搭配毫秒級響應嘅智能四驅、能量中鎖、四輪電子限滑以及 ATS 全地形控制系統，能夠從容應對城市通勤、高速巡航、沙地、泥地等多種路況，兼顧動力平順性與脫困能力。
空間實用性係 BJ30 旅行家嘅核心優勢之一。車型採用三排七座佈局，依托 2820mm 軸距與超高車內得房率，打造出寬敞嘅乘坐空間，第三排可正常容納成年人乘坐。車內配備 38 處儲物空間，細節收納貼心實用，後備箱最大拓展容積可觀，後排座椅純平放倒後可形成近 1.92 米嘅平整空間，能夠滿足家庭日常出行、戶外露營、長途旅居等多元化用車場景，兼顧日常代步與輕越野出行需求。
能耗經濟性上，BJ30 旅行家嘅表現經過全球多地區實測驗證。喺南非、印尼、阿聯酋、波蘭、墨西哥等多地嘅複雜路況測試中，車輛百公里油耗均穩定喺 5L 以內，滿油續航里程表現出色。區別於純電車型，呢套 HEV 混動系統無需外接充電，加油即可出行，規避咗補能繁瑣、里程焦慮等問題，日常用車養護成本適中，適應絕大多數家庭用戶嘅用車需求。
本次全新上市嘅 BJ30 旅行家高光版，喺現款車型基礎上完成顏值、性能、體驗三大維度升級。外觀延續經典方盒子硬朗造型，配備專屬貫穿燈組、電感潮改套件與定製輪轂，運動氣息十足；內飾新增專屬配色與金屬紋理飾板，座艙質感進一步提升。性能方面，新車升級長壽命專用電瓶、高功率後橋電機，搭載可變截面渦輪增壓技術，動力響應速度、傳動效率與供電穩定性均有優化。同時補齊座椅通風加熱、方向盤加熱、自動雨刷關窗、氛圍燈、高品質音響等配置，兼顧城市通勤舒適感與戶外出行實用性。
本次發布會最大嘅亮點，係全網首次 15 萬公里高里程實車拆解直播。經過十年家用里程強度嘅實戰歷練，呢台 BJ30 旅行家整車狀態保持良好，引擎無明顯積碳、變速箱無滲漏磨損，電池包無鼓包、衰減、漏液等問題，底盤懸掛無生鏽、滲油現象，整體車況接近新車水準。同時中央電視台鏡頭深入北汽株洲超級工廠，展示咗全自動焊接、高精度沖壓、環保噴塗等智能化生產工藝，精緻化嘅製造流程同嚴苛嘅品控體系，從源頭保障咗整車嘅剛性、耐用性與安全性。
綜合來看，BJ30 旅行家憑藉成熟可靠嘅混動架構、靈活多變嘅大空間、經濟嘅能耗表現，成為 10 萬級輕越野 SUV 市場嘅均衡之選。而高光版嘅進階升級，進一步補齊產品細節，令車型喺城市家用同輕越野出行兩大場景入面，擁有更強嘅綜合產品力，為年輕家庭用戶提供咗高適應度嘅出行選擇。
6月12日，“十五万热爱，高光而来” BJ30旅行家十五万台下线暨高光版上市发布会在北汽株洲超级工厂举行。为进一步推进越野平权，让更多家庭享受轻越野生活，BJ30旅行家全系推出3万元置换政策，超级置换价6.99万元起。年度全新版型BJ30旅行家高光版上市，定位轻越野SUV，颜值、性能、体验全面跃升，超级置换价8.29万元起。在央视镜头下，北京越野还直播拆解了一台行驶15万公里的BJ30旅行家，全网见证车辆的可靠品质。
作为中国轻越野SUV最快达成15万台的车型，BJ30旅行家依托北京越野六十余年专业沉淀，打造了行业领先的“三擎四驱六模HEV混动架构”，并率先应用于BJ30旅行家，成为中国方盒子SUV品类首款HEV混动车型。三擎动力是一台41%热效率混动专用发动机、前驱动电机和后驱动电机，分别擅长长距离节能、实时补能与瞬时爆发；智能四驱响应速度达30毫秒，0.5秒即可爆发峰值扭矩。六大模式可自动选择最优工作方式，动力始终处于最佳状态。配合能量中锁、四轮电子限滑及智电ATS全地形控制系统，轻松应对泥地、沙地等场景。
“超大”是出行的从容。BJ30旅行家三排七座布局，拥有2820毫米超长轴距、66%的超高得房率，以及1496升超大后备箱，后排纯平放倒秒变1.92米大床。B级方盒子超宽第三排空间，让1.8米成年人乘坐依然宽敞。全车38处储物空间，随身物品都有专属位置。全家出行自由，每个人都不将就。
“超省”是长久的陪伴。BJ30旅行家实现了省钱、省时、省心。近期，来自南非、印尼、阿联酋、波兰、墨西哥的五国汽车博主，实测国产SUV的油耗，BJ30旅行家在每个国家都跑出百公里不超5升的成绩，一箱油续航超1000多公里。无需找充电桩，加油即走，每年节省数十小时补能时间。同时，首任车主享整车终身质保，无高压电池包安全隐患，保养简便且配件充足，让每一次出发都无后顾之忧。
BJ30旅行家既是一台能带你奔赴山野的方盒子，还是一台能让你舒享生活的城市通勤SUV。轻越野SUV千篇一律，BJ30旅行家万里挑一！
BJ30旅行家高光版发布，迎来颜值、性能、体验三大高光时刻
值此十五万台下线之际，北京越野推出全新版型——BJ30旅行家高光版，在“超野、超大、超省”的基础之上，实现颜值、性能和体验全面跃升。
BJ30旅行家高光版采用经典方盒子造型，硬朗气场与精致线条完美融，独有的五阙星环贯穿灯组，醒目帅气；全套电感潮改套件、专属星环轮毂，前后同色运动保险杠，尽显热爱与洒脱；全新橙色内饰和金属纹理饰板勾勒层次与品质，凸显温润底蕴。不同年龄段的用户都能在这台车上寻得热爱、遇见高光。
换装高性能、长寿命的专用AGM电瓶，循环寿命达普通电瓶的3倍；搭载保时捷同款涡轮增压技术，整车充电效率达99%；后电机功率从55千瓦提升至70千瓦，匝道汇入、路口起步、紧急避让，都能获得及时响应，给你坚守路权的底气。
相比普通SUV，BJ30旅行家车身更高，视野更开阔，还有座椅加热、通风、方向盘加热等功能，贴心舒适。系统可感应雨滴，自动关窗。64色氛围灯能随音乐节奏律动，给你独享舒缓情绪的空间。让你越野生活与城市通勤兼得，用一台车的从容，装下生活的两面，把每一个平凡的日常，都过高光时刻。
全网首拆十五万公里BJ30旅行家，央视鉴证真实品质
为回馈十五万车主的相伴与热爱，北京越野推出“3万超级置换政策”，置换用户和新购用户都可以享受。在3万元超级置换政策之上，北京越野还带来五重尊享礼遇，限时下订即可享受：
第一重，质保礼：赠送价值6000元整车终身质保（限首任非营运车主）；
第二重，金融礼：0首付等多种金融产品可选；
第三重，呼朋礼：老客户转介绍成交，奖励至高800元京东卡；
第四重，升级礼：全系终身OTA免费升级；
第五重，流量礼：基础流量终身免费，娱乐流量2年免费且不限量。
值此世界杯开幕，BJ30旅行家高光版还限时开启“燃情世界杯，高光赢大奖”活动：在全国任意授权门店购车，即可获得竞猜资格，精准命中世界杯冠军和决赛比分，再享5万购车补贴。
真正的实力不畏惧严苛的审视。发布会现场，北京越野携手央视财经，对行驶15万公里的BJ30旅行家进行拆车直播，以真实车况展现耐久品质。同时，镜头深入探访北汽株洲超级工厂，见证中国智造如何从源头守住每一台车的卓越品控。
15万公里相当于普通家庭近十年的使用里程，BJ30旅行家拆开后：发动机涡轮干净积碳很少，动力输出依旧充沛， 变速箱外壳完好不漏油，内部齿轮也没有磨损坑洼，动力系统状态优异；电池包没有鼓包、漏液、内部变质衰减的情况，长久使用不用担心电池老化故障；副车架、悬挂摆臂没有锈蚀、渗油漏油问题，整个底盘平整度、规整度和新车差距很小，被动安全防护始终在线。这场直播用镜头证明，BJ30旅行家用料扎实、工艺可靠、耐久出众，能够给用户带来更低的维修成本、更长的换车周期，以及每一次出行的安心感。
6 月 12 日，BJ30 旅行家十五萬臺下線儀式暨高光版新車發布會，在北汽株洲超級工廠圓滿舉辦。為推動輕越野生活全民普及、實現越野平權，官方正式推出 3 萬元高額置換福利，該車全系置換起步價僅 6.99 萬元。同步登場的年度新款 BJ30 旅行家高光版，在顏值、性能、駕駛乘坐體驗上全面進階，置換價 8.29 萬元起。活動現場，北京越野聯合央視開啟實車拆解直播，一台行駛里程達十五萬公里的 BJ30 旅行家現場拆解，直觀展現車型過硬品質。
北汽集團副總經理、北京越野董事長張國富現場表示，BJ30 旅行家創下國內輕越野 SUV 全新紀錄，成為該細分市場最快突破十五萬臺銷量的車型。十五萬臺的成績，是市場、行業以及全球消費者共同認可的結果，既是品牌發展速度的突破，更是十五萬用戶用選擇鑄就的品質口碑。這款車不僅代表着中國混合動力技術的成熟實力，更是中國汽車智能製造走向世界的有力名片。
依託北京越野六十餘年越野領域技術積澱，BJ30 旅行家憑藉強通過性、大空間、低能耗三大核心優勢，收穫全球十五萬車主青睞，成為國產輕越野 SUV 中的標杆之作。
在越野性能層面，該車搭載行業首創三擎四驅六模 HEV 混合動力架構，也是國內首款配備混合動力系統的方盒子 SUV。這套架構由熱效率 41% 的混合動力專用發動機、前後雙驅動電機組成，各司其職兼顧長途續航、即時補能與瞬時爆發力。智能四驅系統響應僅 30 毫秒，0.5 秒即可釋放峰值扭矩；搭配能量中鎖、四輪電子限滑與智電 ATS 全地形控制系統，六種駕駛模式可智能切換，泥地、沙地等複雜路況都能輕鬆駕馭，越野出行底氣十足。
空間表現上，整車定位三排七座佈局，2820mm 長軸距帶來 66% 高空間利用率，尾箱最大容積可達 1496 升，後排座椅純平放倒後，能形成 1.92 米純平空間。即便身高 1.8 米的乘客，乘坐第三排也毫無局促，全車共計 38 處儲物點位，日常雜物收納井井有條。寬裕的車內空間，輕鬆滿足全家長途出遊、多人出行的各類需求。
用車成本方面，這款混合動力車型做到了省油、省時、省心。此前南非、印尼、阿聯酋、波蘭、墨西哥五國海外汽車博主聯合實測，該車百公里油耗均控制在 5L 以內，滿油續航輕鬆突破 1000 公里。車輛無需依賴充電樁，加油即可出發，大幅節省補能耗時。同時首任非營運車主可享整車終身質保，高壓電池組安全穩定，後期保養便捷、配件供給充足，大幅降低長期用車顧慮。可城市通勤、可戶外越野，全能屬性讓它在同類車型中脫穎而出。
此次同步上市的 BJ30 旅行家高光版，在原有產品力基礎上全面升級，實現顏值、性能、體驗三大維度進階。
外觀延續經典方盒子造型，硬朗車身線條搭配全新五闕星環貫穿式燈組，辨識度拉滿。專屬電感潮改套件、星環樣式輪轂與同色運動保險桿，潮流氣場十足；車內新增橙色內飾配色，輔以金屬紋理飾板，質感全面升級，兼顧不同年齡層用戶的審美需求。
動力與硬件再度強化，新車換裝長壽命高性能 AGM 電池，循環使用壽命達到普通電池的 3 倍；搭載同級主流渦輪增壓技術，整車充電效率高達 99%。後置驅動電機功率由 55kW 提升至 70kW，起步提速、並線超車、緊急避險時動力響應更迅猛，行車安全性進一步提升。
駕駛體驗也迎來全面優化，車身高度帶來開闊行車視野，座椅加熱、通風、方向盤加熱等舒適配置一應俱全。車輛配備自動感應雨刷，雨天可自動關閉車窗；64 色氛圍燈支持音樂聯動律動，打造沉浸式駕駛氛圍，把車廂變成移動休閒空間。
為回饋廣大車主支持，除 3 萬元全系置換政策外，品牌額外推出五大專屬禮遇，限時訂車即可享受：首任非營運車主贈送整車終身質保；提供 0 首付等多元化金融方案；老客戶推薦新客戶成交，最高可獲 800 元京東卡；全車享受終身免費 OTA 升級；基礎流量終身免費，娛樂流量享兩年不限量使用。
恰逢世界盃賽事節點，品牌同步上線競猜活動，到全國任意授權門店購車即可參與。成功猜中賽事冠軍及決賽比分，最高可再享 5 萬元購車補貼。
為直觀驗證車輛耐用性，發布會現場聯合央視財經開展十五萬公里實車拆解直播。十五萬公里基本等同於普通家庭近十年的行駛里程，拆解結果顯示：發動機渦輪積碳極少，動力輸出依舊強勁；變速箱殼體無滲漏，內部齒輪磨損程度極低，傳動系統狀態完好；電池包無鼓包、漏液、老化衰減問題；底盤副車架、懸掛部件無鏽蝕、滲油現象，整體工況和新車相差無幾。紮實的用料與精湛工藝，讓車輛長期使用故障率更低，有效縮減養車、換車成本，為每一次出行保駕護航。
直播鏡頭還走進北汽株洲超級工廠，揭秘高品質背後的製造實力。焊接車間採用全自動化機器人作業，車身塗膠精度控制在發絲級別，大幅提升車身剛性與安全係數；五千噸級大型沖壓設備一體成型車身板材，打造規整流暢的車身線條；噴塗車間運用全自動機器人与環保水性漆，車內有害物質大幅減少，新車告別刺鼻異味，漆面耐曬、耐腐蝕能力也顯著增強。全流程多道品控關卡，從生產源頭守住每一台車輛的品質底線。
深耕越野領域多年，北京越野持續豐富產品矩陣，覆蓋不同用戶出行需求。除全新 BJ30 旅行家高光版外，BJ40 增程長續航版同樣憑藉城市、越野雙向適配的實力，贏得市場認可。未來，北京越野將繼續打磨產品，陪伴萬千用戶馳騁旅途，共赴每一段精彩旅程。
在中国SUV市场，有一条不成文的鄙视链：纯电看不起插混，插混看不起油混，油混看不起纯油。但有趣的是，把这条链子放进“轻越野”这个具体场景里，它瞬间就失灵了。
6月12日，BJ30旅行家第15万台在北汽株洲超级工厂下线。中国轻越野SUV最快达成15万台，不是最贵的那台，不是最硬的那台，是唯一一台选了HEV路线的方盒子。
15万人选HEV，这是有意思的地方。
一个被忽视的矛盾
轻越野SUV的动力路线，到底该选什么？
纯电？适合市区，不在乎充电频率的长途出行，越野不行。
插混？可油可电，内置大电池，越野有风险，多数当纯电用。
HEV？低速用电，动力强，发动机可在最高效区间运行。
三套方案，各自都有优缺点。但如果你必须选一个“扣分最少”的，HEV显然最干净。这结论不是我推导的，是HEV天然优势。
三擎四驱六模是啥？
BJ30旅行家的HEV架构，北京越野叫“三擎四驱六模”。名字唬人，拆开看逻辑其实很清楚。
为什么是“三擎”而不是“两擎”？传统HEV——包括丰田THS、本田i-MMD都是双擎：一台发动机加一台驱动电机。在城市场景够用，但轻越野需要低速扭矩爆发和四轮独立驱动力分配，双擎前驱为主的架构，遇到交叉轴或单轮打滑，明显力不从心。
BJ30多了一个后桥驱动电机。三个动力源各司其职：发动机负责高效巡航，前电机负责日常起步补能，后电机负责随时爆发的低速扭矩和后轮驱动力。这不是“多一个电机多一个卖点”，是轻越野场景对四驱能力的刚性需求，倒逼出的技术选择。
六种工作模式：纯电、串联、并联、发动机直驱、能量回收、驻车充电，覆盖从城市堵车到高速巡航到爬坡脱困的全场景。
你不用动脑子去选，系统自己判断切换。这才是HEV在轻越野场景里的真正价值：不是让你在六种模式里做选择，是让六种模式替你做选择。
脱困能力上，电控能量中锁毫秒级调配前后轴动力，四轮电子限滑0.03秒介入分配单轮扭矩。5928N·m最大轮端扭矩，泥地、沙地、交叉轴随便玩。
但要说清楚边界：BJ30的“野”，是周末带着家人走一段非铺装路面去看日落的野，不是扛着绞盘去无人区的野。搞清楚这一点，你就知道它已经超越大多数SUV。
五国实测油耗不超5L
“省油”这两个字在汽车营销里快被说烂了。BJ30在国外做了测试，让五个国家的博主，在各自国家的极端路况下实测。南非野生动物保护区非铺装路面4.9L，印尼早高峰拥堵开空调5.0L，阿联酋高温荒漠4.9L，波兰冰雪盘山路连续爬坡4.85L，墨西哥105公里颠簸石板路4.4L。
这些场景比任何标准工况都更接近轻越野用户的真实用车环境。
咱也可以算笔账：同样一年跑15000公里，按照0.65元/公里计算，同级最省油的SUV一年油费接近1万块，BJ30旅行家HEV大约6千。一年省4000，对于7到10万预算的家庭用户来说，养车无需在额外负担。
高光版升级
这次同步上市的高光版，在HEV架构上做了三个升级：后电机功率从55kW提升到70kW，VGT可变截面涡轮增压上车，AGM长寿命电瓶替换普通电瓶。
翻译成大白话，后电机功率提升27%，并线超车时动力更跟脚，不用等转速爬升；VGT让涡轮在低转速就能介入，起步更轻快；AGM电瓶循环寿命是普通电瓶的3倍。
三个升级的原因：不是加配置，是补短板。补的是日常用车最容易被感知的痛点。
15万台，对北京越野意味着什么？
北京越野六十多年，一直干硬派越野。BJ30的15万台，是一个硬派越野品牌第一次真正走出硬核圈子，被主流家庭用户接受了。这15万人里，大多数以前可能没正眼看过北京越野，他们冲的不是“越野世家”的招牌，而是一道简单的算术题：7万块，混动方盒子，省油能装，还能偶尔走烂路。算明白了，提车。
说说HEV
HEV的缺点：没有绿牌，没有购置税减免，在限购城市这是硬伤；纯电续航电池小，别指望当电车开；
但如果你不在限购区域，对充电内心排斥，想要一台日常省油、轻越野还有劲儿，周末喜欢露营、钓鱼，7万块起就能开走的车，HEV在这个用车场景里比插混和纯电都更适合。
我们并没有纯电、插混不好，而是技术没有绝对的先进与落后，只有在特定条件下，适合最重要。
但在轻越野这个“既要又要还要”的苛刻市场里，至少目前来看，BJ30 HEV交出的答卷，分最高。
In the current Chinese automotive market, when a brand chooses a more affordable route, it often means facing more critical eyes: if the price is lower, will quality shrink? If the threshold drops, will the experience suffer?
On June 12, Beijing Off-road gave its own answer at the Zhuzhou Super Factory. On this day, the BJ30 Traveler welcomed the roll-off of its 150,000th vehicle, and simultaneously released a new version 'Highlight Edition'. For any model, 150,000 units is a number worth marking, but for a 'Light Off-road' Box-style SUV, this number carries much more weight.
It means that the road of 'Affordable Off-roading' that Beijing Off-road has always insisted on has been successfully walked.
How a car defines 'Affordable'
If I had to use one word to summarize the BJ30 Traveler's product philosophy, the most accurate might be 'Pragmatic'. It is not a car that tries to crush opponents in every parameter, but offers solutions beyond expectations in dimensions that users truly need.
First is the powertrain. The BJ30 Traveler is equipped with an HEV hybrid architecture known as 'Three-Engine Four-Wheel Drive Six Modes', which is also the first vehicle in the Chinese Box-style SUV category to adopt HEV hybrid technology. The composition of this system is not complicated: a hybrid dedicated engine with thermal efficiency reaching 41%, plus front and rear drive motors, responsible for long-distance energy saving, real-time replenishment, and instantaneous explosion. The intelligent four-wheel drive response speed can reach 30 milliseconds, outputting peak torque within 0.5 seconds. More importantly, the six working modes will automatically select the optimal scheme, keeping the powertrain in the best state at all times.
Second is space. The BJ30 Traveler adopts a three-row seven-seat layout, with a wheelbase reaching 2820 mm, and a space utilization rate of 66%. The trunk volume can be expanded to a maximum of 1496 liters, forming a 1.92-meter large bed after the rear seats are folded down. The third row space allows adults 1.8 meters tall to still feel spacious. There are 38 storage locations in the whole car, basically every passenger's personal items can find a suitable location.
Then is economy. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico five countries conducted actual tests on the BJ30 Traveler. The result was that in each country, the fuel consumption per 100 kilometers of this car did not exceed 5 liters, and the range of one tank of fuel exceeded 1000 kilometers. No need to find charging stations, just refuel and go. For first-time owners, Beijing Off-road also provided lifetime whole vehicle warranty.
The combination of these three dimensions constitutes the underlying logic of BJ30 Traveler 'Affordable': it makes a Box-style SUV capable of light off-roading become enough useful, enough worry-free, enough cheap.
Highlight Edition: Adding more on the existing basis
At the node of 150,000 units roll-off, Beijing Off-road launched the BJ30 Traveler Highlight Edition. This new version is not a simple configuration upgrade, but a targeted reinforcement in three directions: appearance, performance, and experience, under the original 'Super Off-road, Super Large, Super Economical' framework.
In terms of appearance, the Highlight Edition continues the classic box-style shape, adding a full set of electric-style trendy modification kits and exclusive Star Ring Rims, front and rear bumpers adopt the same color sports design. In terms of interior, a new orange color scheme and metal texture trim panels are introduced. These changes are not radical, but for a model facing the mass market, the appropriate sense of refinement often moves the heart more than exaggerated design.
Performance upgrades are more substantial. The Highlight Edition replaced a high-performance, long-life dedicated AGM battery, the cycle life reaching 3 times that of ordinary batteries; equipped with turbocharging technology same as Porsche, the whole vehicle charging efficiency increased to 99%; the rear motor power increased from 55 kW to 70 kW. This means that in scenarios such as ramp merging, intersection starting, emergency evasion, the vehicle's response will be more timely.
Improvements in the experience level are reflected in details. The BJ30 Traveler Highlight Edition is equipped with seat heating, ventilation, steering wheel heating and other functions; the system can sense raindrops and automatically close the car windows; 64-color ambient light can move with the music rhythm. These functions, taken out individually, are not earth-shaking innovations, but when gathered together, they indeed make daily car use more comfortable.
150,000 Kilometers: A Ticket of Trust
In this press conference, there was a link that attracted special attention: Beijing Off-road joined hands with CCTV Finance to conduct a live dismantling broadcast of a BJ30 Traveler that had driven 150,000 kilometers.
150,000 kilometers is approximately equivalent to nearly ten years of usage mileage for an ordinary family. The dismantling result is: engine turbine is clean, carbon buildup is very little, power output is still abundant; transmission case is intact, no oil leakage, internal gears are not worn or pitted; battery pack has no bulging, liquid leakage or internal degradation and decay situation; subframe and suspension arms have no rust or oil seepage leakage problems, the flatness and regularity of the entire chassis is very small difference from new cars.
The significance of this live broadcast is not to prove how 'god-like' the BJ30 Traveler is, but to respond to a question that consumers are generally concerned about: Can the quality of an affordable priced car be maintained after long-term use? The answer is already written very clearly on this 150,000-kilometer car.
At the same time, the CCTV Finance camera also went deep into the BAIC Zhuzhou Super Factory. In the welding workshop, hundreds of robots achieved 100% automated operation, glue application error does not exceed the diameter of a human hair; in the stamping workshop, a 5000+ ton giant stamping equipment pressed out the car body plates at one time; in the painting workshop, dozens of robots performed fully automatic painting, using environmentally friendly water-based paint, harmful pungent volatile substances reduced by more than 60%. Every process has a quality control inspection checkpoint to ensure that every vehicle rolling off the line meets quality standards.
These factory-end details explain why the BJ30 Traveler, after experiencing the test of 150,000 kilometers, can still maintain a good state. High quality is not shouted out, but managed out of every manufacturing link.
Affordable is not downgrading, another kind of choice
Beijing Off-road is walking further and more steadily on the road of 'Affordable Off-roading'. The BJ30 Traveler's 150,000-unit performance report, and the launch of the Highlight Edition, are all conveying the same signal: Affordable does not mean cheap, low price does not mean low quality.
In this price segment, consumers do not need piled parameters and trickery functions, but solid reliability, economy and practicality. BJ30 Traveler just happens to meet these needs, and proved itself in the 150,000-unit market verification.
For those users with limited budget but yearning to have a car that can take family to the wild, BJ30 Traveler provides a highly convincing option. It does not require you to pay for brand premium, nor does it require you to make a painful choice between quality and price.
This is probably the most essential meaning of 'Affordable Off-roading': allowing more people to embrace a broader lifestyle with a lower threshold.
On June 12, the BJ30 Traveler 150,000 units production line-off ceremony and Highlight Edition launch event themed "150,000 Loves, Shining Arrival" grandly kicked off at the BAIC Zhuzhou Super Factory. To promote off-road equality and enable thousands of families to easily embrace light off-road life, the BJ30 Traveler full series heavily launched a 30,000 yuan Super Trade-in Subsidy, with full series super trade-in prices starting from as low as 69,900 yuan; the new annual model BJ30 Traveler Highlight Edition appeared on stage simultaneously. Positioned as a professional light off-road SUV, it comprehensively advanced in three dimensions: appearance, performance, and driving experience, with its super trade-in price starting from 82,900 yuan. At the event, Beijing Off-Road partnered with CCTV Finance to conduct the internet's first 150,000-kilometer real vehicle disassembly live stream, verifying the vehicle's hardcore quality through intuitive testing, and demonstrating the product's reliable strength to all online consumers.
Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-Road, stated on site: "The BJ30 Traveler has already become the model that reached 150,000 units in sales the fastest in the domestic light off-road SUV field. The outstanding 150,000-unit achievement represents the trust of the market, industry, and global users. This is not only a breakthrough in sales speed, but also a quality benchmark jointly forged by 150,000 users. It is not only an excellent answer sheet of Chinese HEV hybrid technology, but also a strong voice sent by Chinese Smart Manufacturing to the world."
Relying on Beijing Off-Road's sixty-plus years of off-road technology accumulation, the BJ30 Traveler relies on Super Wilderness, Super Large, Super Savings three core advantages, gained the favor of 150,000 users globally, firmly standing in the first echelon of domestic light off-road SUVs.
Super Wilderness Strength, Calmly Conquering All-Scenario Road ConditionsThe BJ30 Traveler is equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture, and is also the first Boxy SUV in China equipped with this hybrid system, filling the blank in the sub-market. This architecture consists of a hybrid-dedicated engine with a thermal efficiency of 41%, front and rear dual drive motors, forming a three-engine power combination, respectively adapting to different working conditions such as long-distance energy saving, immediate energy replenishment, and instantaneous acceleration; the intelligent four-wheel drive system response is only 30 milliseconds, 0.5 seconds to release peak torque, cooperating with six intelligent operating modes, can automatically match the optimal power scheme. The vehicle is also equipped with Electronic Center Differential Lock, four-wheel electronic limited slip and Intelligent Electric ATS All-Terrain Control System, even when facing muddy ground, sand ground and other complex road conditions, can also travel steadily, allowing users to rush to the mountains and fields at will.
The new car adopts a three-row seven-seat layout, paired with a 2820mm ultra-long wheelbase, space utilization rate reaches up to 66%, practicality maxed out. 1496L super large trunk space, after rear seats flat folded can turn into a 1.92-meter large bed; wide B-class size third row, even if adult 1.8 meters tall sitting also comfortable and free. The whole car sets 38 places refined storage spaces, small items can be orderly stored. Spacious and flexible space performance, perfectly adapting to family travel, long-distance self-driving, outdoor living and other multi-scene, letting every passenger enjoy comfortable travel.
Super Savings Experience, Worry-free Car Usage ThroughoutIn terms of car usage cost, BJ30 Traveler realizes saving money, saving time, saving worry three-in-one. Previously, from South Africa, Indonesia, UAE, Poland, Mexico five countries automotive bloggers joint test, this car 100km comprehensive fuel consumption controlled within 5L, full oil range easily breakthrough 1,000 kilometers. As HEV hybrid model, vehicle no need to rely on charging piles, refueling and can depart, each year can save dozens of hours energy replenishment time. At the same time, first owner can enjoy whole vehicle lifetime warranty, high voltage battery pack safe and stable, vehicle maintenance convenient, parts supply sufficient, completely dispel user car usage worry.
Can city can wild, all-around balanced product characteristics, let BJ30 Traveler jump out of homogeneous competition, become the preferred ride balancing city commuting and outdoor light off-road.
Brand New Highlight Edition Debuts, Three Dimensions Comprehensive UpgradeCoinciding with the important node of 150,000 units line-off, Beijing Off-Road heavily launches BJ30 Traveler Highlight Edition. The new car on original hardcore product power basis, realize Highlight Appearance, Highlight Performance, Highlight Experience all-round upgrade, create more charming light off-road travel ride.
The new car continues classic Boxy body shape, hardy off-road aura and exquisite body lines complement each other. Signature Five Gates Star Ring through light group identity full, with full set of E-Tech trendy modification kit, exclusive star ring wheel hub and same color sport front and rear bumper, trendy flavor maxed out. Inside new exclusive orange interior with metal texture trim, texture and layer double improvement, whether young group or family users, can find exclusive love from it.
Highlight Performance, Dual Advancement of Power and Durability
Coinciding with the important node of 150,000 units line-off, Beijing Off-Road heavily launches BJ30 Traveler Highlight Edition. The new car on original hardcore product power basis, realize Highlight Appearance, Highlight Performance, Highlight Experience all-round upgrade, create more charming light off-road travel ride.
Highlight Experience, Creating Mobile Comfortable CockpitBJ30 Traveler Highlight Edition body height is better than conventional SUV, driving vision open and clear. Seat heating, seat ventilation, steering wheel heating and other comfort configurations all in place, balancing four seasons car usage needs; equipped with automatic wiper sensing system, rainy day can automatically close car windows, details show thoughtful. Inside 64 color ambient light can follow music rhythm switch, create immersive driving and riding atmosphere, turn carriage into warm and cozy mobile leisure...
Internet's First Disassembly of 150,000km BJ30 Traveler, CCTV Verifies Real Quality
In order to return 150,000 owners accompanying and love, Beijing Off-Road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can enjoy. On 30,000 yuan Super Trade-in Policy, Beijing Off-Road also brings five levels premium privileges, limited time place order can enjoy:
First level, warranty gift: give gift value 6,000 yuan whole vehicle lifetime warranty (limit first non-operational car owners);
Second level, financial gift: 0 down payment and other financial products available;
Third level, call friends gift: old customers transfer introduction completed, reward up to 800 yuan JD card;
Fourth level, upgrade gift: full series lifetime OTA free upgrade;
Fifth level, traffic gift: basic traffic lifetime free, entertainment traffic 2 years free and unlimited.
At this World Cup opening, BJ30 Traveler Highlight Edition also limited time open "Passionate World Cup, Highlight Win Big Prize" activity: in the country any authorized store car purchase, can get betting qualification, accurately hit World Cup champion and final score, again enjoy 50,000 yuan car purchase subsidy.
True strength does not fear strict scrutiny. Launch event site, Beijing Off-Road with CCTV Finance, on driving 150,000 kilometers BJ30 Traveler conduct disassembly live stream, with real car condition show durability quality. At the same time, lens deep visit BAIC Zhuzhou Super Factory, witness Chinese Smart Manufacturing how from source guard every car's excellent quality control.
150,000 kilometers equivalent to ordinary family nearly ten years of usage mileage, BJ30 Traveler after disassembly: engine turbo clean carbon deposit very little, power output still abundant, transmission shell complete not leak oil, internal gear also no wear pit, power system state excellent; battery pack no bulge, leak liquid, internal degraded decay situation, long use no worry about battery aging fault; sub frame, suspension swing arm no rust, leak oil leak oil problem, whole chassis flatness, order and new car difference very small, passive safety protection always online. This live stream use lens prove, BJ30 Traveler material solid, craft reliable, durability outstanding, can give user bring lower repair cost, longer car replacement cycle, and every travel peace of mind feeling.
Beijing Off-Road also with CCTV Finance deep into BAIC Zhuzhou Super Factory, from manufacturing source reveal BJ30 Traveler excellent quality behind logic. In welding workshop, hundreds of robots coordinate operation, one hundred percent automation, glue coating error not exceed a hair, guarantee car body skeleton more strong, anti-impact, anti-deformation ability stronger, walk rotten road no abnormal sound, collision time safer; In stamping workshop, 5,000 plus tons giant stamping equipment one time press shaped car body plate, guarantee car body uniform and neat, lines smooth, good looking high appearance appearance derived from high precision stamping base; In painting workshop, dozens of robots automatic painting, matching eco-friendly water paint, harmful pungent volatile matter reduce 60% more than, new car no strange smell, elderly children ride more peaceful, paint surface also more sun-resistant, more corrosion-resistant. At the same time, every process is set up quality control check gateway, guarantee every line off BJ30 Traveler all quality reach standard, let user buy confident, drive solid.
150,000 Loves, Shining Arrival. As off-road family, Beijing Off-Road with multi-product matrix precise layout, committed to let different need users can find most fit travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincere price, let every love not be betrayed, let every departure be sparkling; BJ40 Extended Range Long-Range Edition then with "City and Wilderness Extremely Safe" hardcore strength, accompany users rush to wider world. Future, Beijing Off-Road will continue with car owners shoulder to shoulder, rush to next journey mountains lakes seas, together go every highlight moment.
6 月 12 日，北汽株洲超級工廠內，第 15 萬台 BJ30 旅行家正式下線，同步推出高光版車型同 3 萬元超級置換政策。作為中國輕越野 SUV 類別最快達成 15 萬台銷量嘅車型，BJ30 旅行家嘅增長速度，唔單止係單一產品嘅市場勝利，更折射出輕越野賽道從專業圈層向大眾消費滲透嘅行業拐點。
過去兩年，中國越野汽車市場經歷咗結構性擴容。行業數據顯示，2025 年國內越野汽車整體銷量突破 130 萬輛，同比增幅超 25%，其中輕越野車型憑藉親民定價同多場景適配能力，佔據近 70% 嘅市場份額，成為拉動類別增長嘅核心引擎。方盒子造型嘅普及、戶外生活方式嘅下沉，令「可城可野」從圈層口號變成大眾購車嘅真實需求。
喺此背景下，BJ30 旅行家嘅快速起量有着清晰嘅市場邏輯：佢精準卡位咗 10 萬元級家庭用戶嘅空白地帶。此前輕越野市場呈現兩極分化：硬派越野定價偏高同使用成本高昂，普通城市 SUV 通過性不足同造型趨同。BJ30 旅行家以「超野、超大、超省」為核心標籤，將混動四驅、七座空間同親民售價結合，恰好命中咗家庭用戶「日常通勤省油、週末出遊能造」嘅複合型需求。
技術路線嘅選擇，係呢款車型突圍嘅底層支撐。北京越野將自研嘅三擎四驅六模 HEV 混動架構率先落地喺 BJ30 旅行家，使其成為中國方盒子 SUV 類別首款 HEV 混動車型。呢套架構由 41% 熱效率混動專用引擎、前後雙驅動電機組成，配合 30 毫秒響應嘅智能四驅同六大駕駛模式，兼顧咗動力輸出同燃油經濟性。
從行業視角睇，HEV 路線喺輕越野領域嘅普及，有佢獨特嘅市場價值。唔同於插電混動依賴充電基建，HEV 車型加油即走、無續航焦慮嘅特性，更適配三至四線城市同長途穿越場景，亦降低咗用戶嘅使用門檻。來自南非、印尼等五國嘅汽車博主實測顯示，喺唔同路況下 BJ30 旅行家百公里油耗均唔超過 5 升，一箱油續航超 1000 公里，呢種「無補能壓力」嘅特性，正正係佢快速打開全球市場嘅關鍵因素之一。
空間實用性則構成為產品嘅另一重競爭力。2820 毫米軸距、三排七座佈局、1496 升後尾箱容積，以及後排純平放倒形成嘅 1.92 米大床空間，令車輛跳出咗「越野玩具」嘅單一屬性，成為兼顧家庭出遊、露營旅居嘅多功能載體。全車 38 處儲物空間、超寬第三排設計，亦體現咗面向家庭用戶嘅細節考量。
呢次發布會最具行業標誌性嘅動作，係央視財經全程直播嘅 15 萬公里實車拆解。喺汽車行業，公開拆解長里程測試車輛並唔鮮見，但將一台真實使用狀態下嘅 15 萬公里車型面向全網拆解，本質上係將品質評判權交返畀市場。拆解結果顯示，車輛引擎積碳較少、變速箱無滲漏、電池包無鼓包衰減、底盤部件無鏽蝕滲油，整體車況接近新車狀態。
呢場公開拆解背後，係株洲超級工廠嘅智造體系支撐。焊接車間數百台機器人實現 100% 自動化作業，塗膠精度控制喺發絲級；沖壓車間五千噸級設備一次性成型車身板材；噴塗車間採用全自動水性漆工藝，有害揮發物降低六成以上。全工序品控關口嘅設置，構成為產品耐久度嘅製造基礎。對於十萬級車型而言，呢種級別嘅製造精度同品控標準，正喺拉高整個細分市場嘅品質基準線。
伴隨十五萬台下線推出嘅高光版車型，則體現出北京越野對細分需求嘅縱深佈局。新車型喺原有產品基礎上，由顏值、性能、體驗三個維度升級：外觀加入專屬潮改套件同星環輪轂，內飾採用全新橙色配搭同金屬飾板；動力層面換裝長壽命 AGM 電瓶，後電機功率由 55 千瓦提升至 70 千瓦；配置層面增加座椅通風加熱、方向盤加熱、自動關窗同律動氛圍燈等功能，進一步覆蓋唔同年齡層用戶嘅偏好。
價格體系嘅下探，則延續咗「越野平權」嘅產品邏輯。全系 3 萬元超級置換政策實施後，入門車型超級置換價 6.99 萬元起，高光版 8.29 萬元起，將混動輕越野嘅購車門檻拉至主流家用轎車區間。呢種定價策略嘅本質，係透過規模效應攤薄成本，令更多普通家庭能夠接觸輕越野生活方式，而非將佢定義為小眾奢侈品。
喺十五萬台嘅節點上，北京越野嘅產品矩陣思路亦越嚟越清晰：BJ30 旅行家主打大眾市場走量，承擔普及輕越野生活嘅職能；BJ40 增程長續航版面向進階用戶，主打極限場景同長續航體驗。高低搭配嘅產品佈局，既覆蓋咗唔同預算嘅消費群體，亦延續咗品牌六十多年嘅越野技術積澱。
從行業維度睇，BJ30 旅行家嘅十五萬台，係輕越野市場進入下半場嘅一個縮影。當方盒子造型成為行業標準，當混動技術快速普及，純粹嘅外觀模仿同價格戰已難以構建長期競爭力。未來嘅賽道競爭，終將回歸技術成熟度、品質耐久性同場景適配能力嘅綜合比拼。
十五萬台唔係終點，而係新一輪競爭嘅起點。隨著更多主流品牌加碼輕越野賽道，市場將迎來更充分嘅產品迭代同技術進化。而 BJ30 旅行家走出嘅「技術普惠 + 品質透明 + 大眾定價」嘅路徑，亦為行業提供咗一種可參考嘅發展範式——越野文化嘅普及，從來都唔係靠抬高門檻實現，而係令每一份熱愛都能搵到可及嘅載體。
目前嘅 SUV 市場，正在經歷一場深刻嘅消費變革。曾經兩極分化嘅「城市通勤 SUV」與「硬核越野 SUV」格局被徹底打破，輕越野賽道憑藉場景多元、性價比突出、適配家用嘅優勢，成為車市增速最快嘅藍海細分市場。用戶不再滿足於千篇一律嘅城市代步車型，既想要城市通勤嘅省油舒適，亦想要週末奔赴山野嘅自由底氣，輕越野平權時代已然全面來臨。
在此行業風口之下，邊個能打破性能、油耗、價格嘅不可能三角，邊個就能搶佔市場話語權。6 月 12 日，北京 BJ30 旅行家十五萬台下線暨高光版上市發布會喺北汽株洲超級工廠盛大啟幕。作為中國輕越野 SUV 最快突破 15 萬台銷量嘅爆款車型，BJ30 旅行家再度刷新行業速度紀錄。全新高光版車型正式上市，超級置換價 8.29 萬元起，同時全系解鎖 3 萬元超大置換政策，入門超級置換價低至 6.99 萬元，以擊穿行業底價嘅誠意、經得起央視拆解實測嘅硬核品質，重新定義 7-10 萬級輕越野價值天花板，真正實現「全民越野平權」。
近兩年國內輕越野市場持續爆發，2025 年越野 SUV 整體市場佔比已達 9%，其中輕越野車型憑藉親民定位、多元場景適配性，拿下近 70% 嘅越野細分市場份額，成為自主品牌突圍嘅核心賽道。但賽道高速擴容嘅同時，行業亂象隨之顯現：多數車型停留喺「方盒子造型堆砌」嘅表面內捲，要麼油耗偏高、代步成本高昂，要麼四驅性能縮水、徒有越野外觀，要麼品控堪憂、長期使用故障率高，難以兼顧家用實用與越野性能。
消費者嘅需求早已迭代，用戶不再為「顏值噱頭」買單，而係追求真性能、低能耗、高耐久、全場景嘅硬核產品力。喺這樣嘅行業背景下，北京越野憑藉六十餘年專業越野積澱，跳出同質化競爭，以技術普惠打破行業壁壘。BJ30 旅行家 15 萬台嘅銷量里程碑，絕非簡單嘅市場數據，而係十五萬用戶用真金白銀投票，對「中國智造輕越野」品質嘅最高認可，亦印證咗高耐久、低能耗、全場景輕越野先係市場真正嘅主流需求。
15 萬用戶鑄就品質豐碑：三大硬核實力，打破輕越野固有短板十五萬台銷量嘅背後，係 BJ30 旅行家「超野、超大、超省」三大核心實力嘅絕對支撐，徹底解決咗傳統越野 SUV 費油、空間小、通過性弱嘅行業痛點，實現城市通勤與山野越野嘅雙向兼顧。
超野性能，平民亦能擁有專業四驅。不同於同級多數車型嘅偽四驅、適時四驅，BJ30 旅行家搭載行業領先嘅三擎四驅六模 HEV 混動架構，作為中國方盒子 SUV 首款 HEV 混動車型，硬件配置直接拉爆。41% 高熱效率混動專用發動機、前後雙驅動電機協同發力，兼顧長距離節能與瞬時動力爆發；30 毫秒極速響應智能四驅，0.5 秒即可爆發峰值扭矩，搭配能量中鎖、四輪電子限滑與智電 ATS 全地形控制系統，泥地、沙地、陡坡等複雜路況輕鬆征服，越野底氣遠超同級。
超大空間，七座佈局解鎖全家出行自由。倚賴 2820mm 超長軸距與 66% 超高得房率，新車打造越級三排七座空間，1.8 米成年人乘坐第三排依舊寬敞舒適。1496L 超大後備箱搭配純平放倒 1.92 米大牀，外加全車 38 處精緻化儲物空間，完美適配家庭出遊、長途自駕、戶外露營等全場景需求，徹底告別緊湊型 SUV 嘅局促感，令每一位乘客都能舒適出行。
超省能耗，全球實測認證省油標杆。油耗係家用用戶嘅核心痛點，BJ30 旅行家憑藉成熟混動技術，實現全球同級領先嘅節能表現。南非、印尼、阿聯酋、波蘭、墨西哥五國汽車博主聯合實測，新車百公里油耗穩定控制喺 5L 以內，一箱油續航超 1000 公里，徹底告別里程焦慮與充電困擾，加油即走、省時省心。同時首任車主享整車終身質保，無高壓電池包安全隱患，維保成本更低，長期用車性價比拉爆。
倚賴十五萬用戶口碑積澱，北京越野精準洞察用戶升級需求，正式推出BJ30 旅行家高光版，喺原有硬核產品力基礎上，實現顏值、性能、體驗全方位進階，打造無短板國民輕越野 SUV，超級置換價僅 8.29 萬元起。
顏值高光：方盒子硬朗氣質，兼顧精緻潮流。新車延續經典硬派方盒子造型，搭配獨有五闕星環貫穿燈組，辨識度拉爆。專屬電感潮改套件、星環輪轂、同色運動保險桿加持，運動感與灑脫感十足；全新橙色內飾搭配金屬紋理飾板，質感全面升級，既滿足年輕人嘅個性審美，亦契合家庭用戶嘅沉穩品味，全年齡段審美通吃。
性能高光：硬件全面升級，動力響應更迅猛。針對用戶高速超車、路口起步、緊急避讓嘅場景需求，高光版完成核心硬件升級。換裝三倍壽命高性能 AGM 專用電瓶，耐用性大幅提升；搭載保時捷同款渦輪增壓技術，充電效率高達 99%；後電機功率從 55kW 提升至 70kW，動力輸出更充沛、響應更及時，日常通勤平順省油，高速超車底氣十足。
體驗高光：打造移動舒適會客廳，家用體驗拉爆。新車倚賴高車身設計帶來開闊視野，配備座椅加熱、通風、方向盤加熱全舒享配置，四季出行皆舒適。搭載智能感應自動關窗、64 色律動氛圍燈等細節配置，兼顧實用性與儀式感，既能承載奔赴山海嘅熱愛，亦能滿足日常通勤嘅精緻舒適。
真正嘅品質，無懼嚴苛拆解檢驗。為直觀展現車輛耐久品質，本次發布會攜手央視財經，對一台行駛 15 萬公里嘅 BJ30 旅行家進行全網直播拆解。15 萬公里，相當於普通家庭近十年嘅用車里程，係檢驗車輛長期品質嘅最佳標準。
拆解結果驚艷全網：發動機渦輪積碳極少，動力輸出依舊巔峰狀態；變速箱無漏油、齒輪無磨損，工況穩定優異；電池包無鼓包、漏液、衰減等問題，無老化故障隱患；副車架、懸掛擺臂無鏽蝕、滲油情況，底盤規整度、平整度近乎新車。整場拆解直播，用最真實嘅車況證明，BJ30 旅行家用料紮實、工藝可靠、耐久出眾，長期用車安全省心、維保成本極低。
同時鏡頭深入北汽株洲超級工廠，揭秘品質背後嘅硬核支撐。全自動化機器人焊接、發絲級精密塗膠、五千噸巨型設備一體沖壓成型、全自動環保噴塗，多道高精度工序築牢車身品質，層層嚴苛品控把關，從源頭保障每一台下線車輛嘅卓越品質，詮釋中國智造嘅硬核實力。
為回饋十五萬用戶嘅信賴與熱愛，北京越野推出史上誠意政策，全力推进越野平權，令普通家庭亦能輕鬆擁有專業輕越野 SUV。
全系車型重磅解鎖3 萬元超級置換政策，置換、新購用戶均可享受，入門超級置換價低至 6.99 萬元，創下同級價格新低。喺此基礎上，限時疊加五重尊享禮遇：
1、質保禮：贈送價值 6000 元整車終身質保（首任非營運車主）；
2、金融禮：0 首付等多元金融方案，降低購車壓力；
3、呼朋禮：舊客戶轉介紹成交，至高可獲 800 元京東卡；
4、升級禮：全系終身 OTA 免費升級，常用常新；
5、流量禮：基礎流量終身免費，2 年不限量娛樂流量。
唔僅如此，恰逢世界盃賽事節點，品牌限時開啟「燃情世界盃，高光贏大獎」活動，到店購車即可參與賽事競猜，精準命中冠軍與決賽比分，可疊加暢享 5 萬元購車補貼，福利力度拉爆。
從 15 萬台銷量快速落地，到高光版車型重磅迭代，再到擊穿底價嘅購車政策，北京 BJ30 旅行家始終以用戶需求為核心，打破高端越野嘅價格壁壘、同質化產品嘅內捲困局。六十餘年越野技術沉澱、央視權威品質鑒證、全球實測省油實力、超大空間全能場景，令呢台車做到「可城可野、省油耐用、親民普惠」。
喺新能源與輕量化越野嘅行業浪潮下，北京越野以技術普惠、品質堅持、誠意定價，重新定義 10 萬級輕越野 SUV 嘅價值標準。未來，BJ30 旅行家將繼續陪伴千萬家庭，解鎖城市通勤嘅舒適與山野奔赴嘅自由，讓每一份熱愛都有處可棲，讓每一次出行皆為高光時刻。
6月12日，北京越野干了两件挺硬的事：第15万台BJ30旅行家下线，同时高光版上市。全系超级置换价6.99万起，高光版燃油8.29万起、混动10.99万起。
但真正让我觉得“这品牌敢玩”的，是另一件事——央视全程直播，拆了一台跑了15万公里的BJ30旅行家。
15万公里是什么概念？相当于沿着国境线跑了整整6圈，普通家庭开近十年。拆开之后，发动机涡轮干干净净，变速箱不漏油，电池包不鼓包不衰减，底盘摆臂没有锈蚀渗漏。整台车跟新车比，差距很小。央视镜头下，北京越野把“品质”两个字直接拍在了桌上。
15万台，不是喊出来的
BJ30旅行家是中国轻越野SUV最快达成15万台的车型。连续两年HEV混动方盒子销量第一，连续24个月自主HEV混动SUV销量第一，10-15万级自主紧凑SUV保值率第一。还在阿拉伯拿过最佳混动SUV，在阿根廷拿过年度最佳进口SUV。这些头衔堆在一起，说明它不是靠低价冲量，而是靠实打实的产品力。
超野、超大、超省，三个标签全中
BJ30旅行家能卖爆，核心是三件事做对了：
超野。它是国内首款方盒子HEV混动车型，三擎四驱六模架构，不用充电桩，加油就走。智能电四驱30毫秒响应，泥地、沙地、交叉轴都能过。最大轮端扭矩5928N·m，比很多硬派越野还猛。
超大。2820mm轴距，三排七座，第三排坐1米8成年人也不顶头。后备箱1496升，后排放倒秒变1.92米大床。搬家不用叫货拉拉，露营不用搭帐篷。
超省。五国实测油耗全部低于5升：南非4.9L、印尼5L、阿联酋4.9L、波兰4.85L、墨西哥4.4L。一箱油跑1000多公里，一年油费比同级燃油SUV省两千多块。首任车主整车终身质保，没有充电焦虑，没有电池衰减焦虑。
高光版三大升级，把“将就”变成“讲究”
基于15万车主反馈打磨的高光版，在三大维度上又进了一步：
颜值。新增熔岩橙、穹顶蓝、寒川灰三款车色，全套电感潮改套件，星环轮毂，前后同色运动保险杠。内饰换装橙色主题，金属纹理饰板，仪表盘山形图案传承北京越野家族设计。开出去不撞脸，停在路边有回头率。
性能。换装保时捷同款VGT可变截面涡轮增压，后桥电机从55kW升级到70kW，起步超车更果断。AGM电瓶循环寿命是普通电瓶的3倍，长期停放也不怕亏电。
体验。座椅通风加热、方向盘加热、64色氛围灯、10扬声器HiFi音响全安排上。夏天提前开通风，冬天提前开加热，下雨自动关窗。坐进车里，比普通SUV“长高了两寸”，视野通透，长途不压抑。
6.99万起，置换直补3万
全系享受“3万超级置换政策”，不限品牌、不限年限，有车就能换；新购用户凭驾照到店，同样直享3万补贴。燃油标准版6.99万起，混动高光版10.99万起。限时还有世界杯竞猜活动：购车即可猜冠军和决赛比分，猜中再拿5万购车补贴。
【大胖说两句】
BJ30旅行家高光版这次上市，不是简单的配置更新，而是一次基于15万用户真实反馈的全面进化。央视拆车证明了它的底子够硬，五国实测证明了它的混动够省，15万台销量证明了市场够认。如果你正在找一台7万级、能装七个人、能跑烂路、油耗不到5升、还带座椅通风加热的方盒子，BJ30旅行家高光版可能是目前最不需要犹豫的选择。毕竟，连央视都敢拆给你看的车，买回去不会错。
June 12, inside the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler officially went off the line, simultaneously launching the Highlight Edition and a 30,000 yuan Super Trade-in Policy. As the model in China's light off-road SUV category to fastest achieve 150,000 unit sales, the growth rate of the BJ30 Traveler is not only a market victory for a single product, but also reflects the industry turning point of the light off-road sector penetrating from niche circles to mass consumption.
In the past two years, the Chinese off-road vehicle market has experienced structural expansion. Industry data shows that in 2025, the overall sales of off-road vehicles in China exceeded 1.3 million units, with a year-on-year increase of over 25%. Among them, light off-road models occupied nearly 70% of the market share, thanks to their affordable pricing and multi-scenario adaptability, becoming the core engine pulling category growth. The popularity of box-shaped designs and the penetration of outdoor lifestyles have turned the slogan "capable of both city and wild" into a real demand for mass purchasing.
Against this backdrop, the rapid volume increase of the BJ30 Traveler has a clear market logic: it precisely positioned the blank space for 100,000 yuan class family users. Previously, the light off-road market showed polarization: hardcore off-road pricing was relatively high and usage costs were expensive, while ordinary city SUVs lacked crossability and styling was similar. The BJ30 Traveler, with "Super Off-road, Super Large, Super Fuel-Efficient" as core tags, combined hybrid 4WD, seven-seat space, and affordable pricing, exactly hitting the composite needs of family users for "daily commute fuel-saving and weekend trips capable of rugged use".
The choice of technical path is the underlying support for this model to break through. Beijing Off-Road first landed its self-developed 3-Motor 4WD 6-Mode HEV hybrid architecture on the BJ30 Traveler, making it the first HEV hybrid model in the Chinese box-shaped SUV category. This architecture consists of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors, coupled with 30-millisecond response intelligent 4WD and six driving modes, balancing power output and fuel economy.
From an industry perspective, the popularization of the HEV route in the light off-road field has its unique market value. Unlike plug-in hybrids relying on charging infrastructure, the characteristics of HEV models to "refuel and go" and "no range anxiety" are more adaptable to Tier 3-4 cities and long-distance crossing scenarios, and also lowered the user's entry threshold. Real-world tests by auto bloggers from five countries such as South Africa and Indonesia showed that the BJ30 Traveler's fuel consumption per 100km did not exceed 5 liters under different road conditions, and the range per tank exceeded 1,000 kilometers. This "no recharging pressure" characteristic is one of the key factors for its rapid opening of the global market.
Space practicality constitutes another competitiveness of the product. With a 2,820mm wheelbase, three-row seven-seat layout, 1,496 liters trunk capacity, and 1.92m large bed space formed by fully folding the rear row flat, the vehicle jumped out of the single attribute of "off-road toy", becoming a multi-functional carrier that balances family travel and camping/living. 38 storage spaces and an extra-wide third-row design throughout the car also reflect detailed considerations for family users.
The most industry-significant move of this launch event was the 150,000 km real vehicle teardown with live coverage by CCTV Finance. In the automotive industry, public teardown of long-distance test vehicles is not uncommon, but tearing down a 150,000 km model in real-world usage status facing the whole network is essentially returning quality judgment power to the market. The teardown results showed that the vehicle engine had less carbon buildup, the transmission had no leakage, the battery pack had no bulging or degradation, and the chassis parts had no rust or oil seepage, with the overall condition close to that of a new car.
Behind this public teardown is the support of the Zhuzhou Super Factory's smart manufacturing system. Hundreds of robots in the welding workshop achieve 100% automation, and sealant dispensing precision is controlled at hairline grade; the stamping workshop's 5,000-ton class equipment forms the body panels at once; the painting workshop adopts fully automatic water-based paint process, reducing harmful volatiles by over 60%. The setting of all-process quality control checkpoints constitutes the manufacturing foundation of product durability. For 100,000 yuan class models, this level of manufacturing precision and quality control standards is raising the quality benchmark line of the entire niche market.
The Highlight Edition models launched alongside the 150,000 unit off-line reflects Beijing Off-Road's depth layout on niche needs. The new models, on the basis of the original products, upgraded in three dimensions of aesthetics, performance, and experience: the exterior added exclusive trendy modification kits and star ring wheels, the interior adopted a new orange color scheme and metal trim plates; at the power level, a long-life AGM battery was installed, and rear motor power was increased from 55 kW to 70 kW; at the configuration level, features such as ventilated and heated seats, heated steering wheel, auto window closing, and rhythmic ambient lighting were added, further covering the preferences of different age groups.
The downward trend of the pricing system continues the "Off-road Democratization" product logic. After the full lineup 30,000 yuan Super Trade-in Policy was implemented, the entry-level model Super Trade-in price started from 69,900 yuan, and the Highlight Edition started from 82,900 yuan, pulling the hybrid light off-road purchase threshold to the mainstream family sedan range. The essence of this pricing strategy is to spread costs through scale effect, allowing more ordinary families to contact light off-road lifestyles, rather than defining it as a niche luxury product.
Standing at the node of 150,000 units, Beijing Off-Road's product matrix thinking is also becoming clearer: BJ30 Traveler focuses on the mass market for volume sales, undertaking the function of popularizing light off-road life; BJ40 Extended-Range Long-Range version targets advanced users, focusing on extreme scenarios and long-range experience. The high-low combination product layout not only covers consumer groups with different budgets, but also continues the brand's 60-year accumulation of off-road technology.
From the industry dimension, the BJ30 Traveler's 150,000 units is a microcosm of the light off-road market entering the second half. When box-shaped designs become the industry standard, and hybrid technology is rapidly popularized, simple appearance copying and price wars are difficult to build long-term competitiveness. The competition in the future track will eventually return to the comprehensive competition of technical maturity, quality durability, and scenario adaptability.
150,000 units is not the end, but the starting point of a new round of competition. With more mainstream brands adding investment to the light off-road track, the market will welcome more sufficient product iteration and technology evolution. The path of "Technology Inclusiveness + Quality Transparency + Mass Pricing" taken by BJ30 Traveler also provides a referable development paradigm for the industry — the popularization of off-road culture has never been realized by raising thresholds, but by allowing every passion to find an accessible carrier.
6月12日，以“十五万热爱，高光而来”为主题的BJ30旅行家十五万台下线暨高光版上市发布会，在北汽株洲超级工厂盛大启幕。作为中国轻越野SUV市场最快达成15万台销量的车型，BJ30旅行家再度刷新行业速度，同时年度全新版型——BJ30旅行家高光版正式上市，以全面进阶的产品力解锁轻越野出行新体验。为践行越野平权理念，官方重磅推出全系3万元置换政策，BJ30旅行家超级置换价6.99万元起，高光版超级置换价8.29万元起，以亲民门槛让万千家庭拥抱可城可野的高品质出行生活。
本次发布会不仅是BJ30旅行家十五万用户口碑的荣誉盛典，更是中国轻越野SUV智造实力的一次公开见证。活动现场，北京越野携手央视财经完成15万公里实车全网首拆直播，以透明化、可视化的硬核实测，全方位展现车辆耐久品质与扎实工艺，让市场和消费者直观见证中国智造的过硬实力。
十五万台销量封神 铸就中国轻越野品质标杆
十五年深耕越野领域，六十余年专业技术沉淀，北京越野凭借极致产品力与用户思维，让BJ30旅行家实现跨越式突破，斩获中国轻越野SUV最快15万台销量的亮眼成绩。北汽集团副总经理、北京越野董事长张国富在现场表示，十五万台BJ30旅行家的交付，不仅是市场速度的突破，更是十五万份用户信赖铸就的品质丰碑，既是中国HEV技术交付世界的优异答卷，也是中国汽车智造向上突破的铿锵宣言。
能够快速收获全球十五万用户认可，核心源于BJ30旅行家“超野、超大、超省”的三大硬核核心优势，重新定义家用轻越野SUV标准。
在超野性能层面，BJ30旅行家是中国方盒子SUV品类首款HEV混动车型，搭载行业领先的三擎四驱六模HEV混动架构。由41%超高热效率混动专用发动机、前后双驱动电机组成的三擎动力系统，可精准适配长距离节能、实时补能、瞬时爆发等不同出行场景；30毫秒级智能四驱响应、0.5秒峰值扭矩爆发能力，搭配能量中锁、四轮电子限滑与智电ATS全地形控制系统，轻松征服泥地、沙地、陡坡等复杂路况，兼顾城市通勤平顺性与户外越野通过性。
在超大空间层面，新车依托2820毫米超长轴距、66%超高得房率，打造灵活实用的三排七座布局。1496升超大后备箱搭配可纯平放倒后排座椅，可拓展出1.92米超大平整空间，秒变移动大床；宽敞的B级超宽第三排，可轻松容纳1.8米成年乘客，全车38处精细化储物空间，全方位满足全家多人出行、露营旅居、物资装载等多元需求，实现全场景出行从容不迫。
在超省体验层面，BJ30旅行家凭借极致节能实力收获全球认可。南非、印尼、阿联酋、波兰、墨西哥五国汽车博主联合实测验证，车辆百公里油耗不超5升，一箱油续航超1000公里。无需依赖充电桩、加油即走的便捷属性，大幅节省补能时间；搭配首任车主整车终身质保政策，无高压电池包安全隐患，保养便捷、配件充足，从时间、成本、安全三大维度为用户带来省心、省钱、省时的长效出行体验。
高光版全面进阶 颜值性能体验三重跃升
依托十五万用户口碑积淀，北京越野重磅推出年度全新版型BJ30旅行家高光版，在原有硬核产品基础上，实现颜值、性能、智能体验全方位升级，完美适配全年龄段用户多元化出行需求。
高光颜值重塑轻越野美学。新车延续经典方盒子硬朗造型，融合精致流体线条，搭配专属五阙星环贯穿灯组、星环定制轮毂、全套电感潮改套件及同色运动保险杠，气场潮流兼具辨识度。车内全新专属橙色内饰搭配金属纹理饰板，质感层次拉满，兼顾运动活力与居家温润，适配日常通勤、户外出游、商务代步等多场景格调需求。
高光性能实现动力全面强化。高光版针对性升级核心硬件，搭载三倍循环寿命的高性能AGM专用电瓶、保时捷同款涡轮增压技术，整车充电效率高达99%；后电机功率从55kW提升至70kW，起步加速、匝道汇入、紧急避让等场景响应更迅猛、动力输出更充沛，带来更稳健、更灵动的操控体验，让每一次出行都底气十足。
高光体验打造移动舒适会客厅。新车凭借高车身设计带来开阔全景视野，同时配齐座椅加热、座椅通风、方向盘加热等舒适配置，适配四季出行；搭载智能雨滴感应自动关窗、64色音乐律动氛围灯等贴心配置，兼顾实用性与氛围感，将城市通勤的舒适惬意与户外出行的自由洒脱完美融合。
央视鉴证硬核品质 超级工厂诠释中国智造
真正的品质，无惧严苛拆解检验。发布会现场，北京越野联合央视财经，对一台行驶15万公里的BJ30旅行家进行全程直播拆解。15万公里里程相当于普通家庭近十年的用车周期，拆解结果全方位印证车型极致耐久品质：发动机涡轮积碳极少、动力输出依旧饱满，变速箱无漏油、齿轮无磨损，动力系统状态堪比新车；电池包无鼓包、漏液、衰减变质等问题，长期使用安全稳定；底盘副车架、悬挂摆臂无锈蚀、渗油现象，整体平整度、规整度与新车基本无异，被动安全防护始终在线，充分展现车型扎实用料与可靠耐久实力。
同时，镜头深入北汽株洲超级工厂，揭秘BJ30旅行家高品质的智造根源。工厂焊接车间实现全机器人自动化作业，涂胶误差不超发丝，筑牢坚固安全车身骨架；五千吨级巨型冲压设备一次性成型车身板材，造就流畅精致的车身线条；全自动机器人喷涂搭配环保水性漆，大幅降低有害挥发物，实现新车无异味、漆面耐晒耐腐蚀。全流程严苛品控关卡，从生产源头守住每一台车辆的卓越品质，让用户购车放心、用车安心。
重磅福利来袭 多重礼遇致敬用户热爱
为回馈十五万车主的信赖与支持，助力更多消费者解锁轻越野生活，北京越野重磅推出3万元超级置换政策，新购、置换用户均可享受。同时叠加五重尊享限时礼遇，诚意拉满：质保礼赠送价值6000元首任非营运车主整车终身质保；金融礼提供0首付等多元金融方案，降低购车门槛；呼朋礼支持老客户转介绍，至高可获800元京东卡；升级礼享全系终身OTA免费升级；流量礼赠送基础流量终身免费、娱乐流量2年不限量免费使用。
恰逢世界杯赛事节点，品牌同步开启“燃情世界杯，高光赢大奖”限时活动，消费者在全国任意授权门店购车即可参与赛事竞猜，精准命中世界杯冠军及决赛比分，可额外享受5万元购车补贴，超高福利诚意回馈市场。
从十五万台销量里程碑的荣耀加冕，到高光版车型的全面焕新，再到公开透明的品质鉴证，BJ30旅行家以实力打破轻越野SUV同质化僵局，真正实现“可城可野、全能全能”。未来，北京越野将持续深耕平民越野赛道，坚持越野平权理念，以更高品质、更优体验、更亲民的产品，陪伴万千用户奔赴山海热爱，解锁每一段出行高光旅程。
喺而家中國汽車市場，當一個品牌揀咗一條更親民嘅路線，往往意味著佢要面對更挑剔嘅目光：價格低咗，品質會唔會縮水？門檻降咗，體驗會唔會打折？
6 月 12 日，北京越野喺株洲超級工廠畀咗自己嘅答案。嗰一日，BJ30 旅行家迎嚟咗第十五萬台車嘅下線，同時發布咗全新版本“高光版”。對於任何一個車型嚟講，十五萬台都係一個值得標記嘅數字，但係對於一款定位“輕越野”嘅方盒子 SUV 而言，呢個數字嘅份量要重好多。
佢意味著，北京越野一直以來堅持嗰條“親民越野”嘅路，走通晒。
一輛車點樣定義“親民”
如果要係用一個詞嚟概括 BJ30 旅行家嘅產品哲學，最準確嘅可能就係“務實”。佢唔係嗰種試圖喺每一個參數上都壓倒對手嘅車，而係喺用戶真正需要嘅維度上，畀咗超出預期嘅解決方案。
首先係動力系統。BJ30 旅行家搭載咗一套被叫做“三擎四驅六模”嘅 HEV 混合動力架構，呢個都係中國方盒子 SUV 品類中第一款採用 HEV 混合動力嘅車型。呢套系統嘅構成唔算複雜：一台熱效率達到 41% 嘅混合動力專用引擎，加上前、後兩個驅動電機，分別負責長距離節能、實時補能同瞬時爆發。智能四驅嘅響應速度可以達到 30 毫秒，0.5 秒內就能輸出峰值扭矩。更唔好講，六個工作模式會自動選擇最優方案，令動力系統始終保持喺最佳狀態。
其次係空間。BJ30 旅行家採用咗三排七座嘅佈局，軸距達到咗 2820 毫米，得房率為 66%。後尾箱容積最大可以擴展到 1496 升，後排座椅放倒後能形成一張 1.92 米嘅大牀。第三排空間可以讓身高 1.8 米嘅成年人依然感到寬敞。全車共有 38 處儲物空間，基本上每個乘客嘅隨身物品都能搵到合適嘅位置。
然後係經濟性。近期，來自南非、印尼、阿聯酋、波蘭、墨西哥五個國家嘅汽車博主，對 BJ30 旅行家進行咗實測，結果係喺每個國家，呢台車嘅百公里油耗都冇超過 5 升，一箱油嘅續航里程超過咗 1000 公里。唔使搵充電樁，加油就夠行。對於首任車主，北京越野仲提供咗整車終身質保。
呢三個維度嘅組合，構成咗 BJ30 旅行家“親民”嘅底層邏輯：佢令一輛能夠輕度越野嘅方盒子 SUV，變得足夠好用、好省心、夠平。
高光版：喺已有嘅基礎上再做加法
喺十五萬台下線嘅節點上，北京越野推咗出 BJ30 旅行家高光版。呢個新版本唔係一次簡單嘅配備升級，而係喺原有嘅“超野、超大、超省”框架之下，針對外觀、性能同體驗三個方向進行咗針對性強化。
外觀方面，高光版延續咗經典嘅方盒子造型，增加咗全套潮改套裝同專屬嘅星環車輪，前後保險桿採用同色運動設計。內飾方面引入咗全新嘅橙色配色同金屬紋理飾板。呢啲改變並唔過激，但係對於一台面向大眾市場嘅車型嚟講，恰當嘅精緻感往往比誇張嘅設計更加打動人心。
性能方面嘅升級更為實在。高光版換裝咗一塊高性能、長壽命嘅專用 AGM 電瓶，循環壽命達到咗普通電瓶嘅 3 倍；搭載咗保時捷同款嘅渦輪增壓技術，整車充電效率提升咗到 99%；後電機嘅功率從 55 千瓦提升咗到 70 千瓦。呢個意味著喺匝道匯入、路口起步、緊急避讓等場景下，車輛嘅響應會更加及時。
體驗層面嘅改進則體現喺細節上。BJ30 旅行家高光版配備咗座椅加熱、通風、方向盤加熱等功能；系統可以感應雨滴並自動關閉車窗；64 色氣氛燈能夠跟隨音樂節奏律動。呢啲功能單拎出嚟睇都唔係咩驚人嘅創新，但當佢哋集合埋一齊，真係令日常用車變得更加舒適。
十五萬公里嘅信任票
喺呢場發布會上，有嗰個環節格外引人注目：北京越野攜手央視財經，對一台行駛咗 15 萬公里嘅 BJ30 旅行家進行咗現場拆解直播。
15 萬公里大約相當於普通家庭近十年嘅使用里程。拆解嘅結果係：引擎渦輪乾淨、積碳好少，動力輸出依然充沛；變速箱外殼完好、冇漏油，內部齒輪都冇磨損坑窪；電池包冇鼓包、漏液或內部變質衰退嘅情況；副車架同懸掛擺臂冇銹蝕或滲油漏油嘅問題，整個底盤嘅平整度同規整度同新車差距好細。
呢場直播嘅意義唔係喺證明 BJ30 旅行家有幾多“神”，而係喺回應一個消費者普遍關心嘅問題：一輛價格親民嘅車，長期使用之後品質仲可唔可以保持住？答案喺呢台 15 萬公里嘅車上面已經寫得好清楚。
與此同時，央視財經嘅鏡頭仲深入咗北汽株洲超級工廠。喺焊接車間，成百台機器人實現咗百分百自動化作業，塗膠誤差不超過一條毛髮嘅直徑；喺沖壓車間，五千幾噸嘅巨型沖壓設備一次性壓制出車身板材；喺噴塗車間，幾十台機器人進行全自動噴塗，使用嘅係環保水性漆，有害刺鼻揮發物質減少咗六成以上。每道工序都設有品控檢查關口，確保每一台下線嘅車都品質達標。
呢啲工廠端嘅細節，解釋咗點解 BJ30 旅行家經歷咗 15 萬公里嘅考驗後，依然能保持良好嘅狀態。高品質唔係喊出嚟嘅，係由每一個製造環節度管出嚟嘅。
親民唔係降级，係另一種選擇
北京越野喺“親民越野”呢條路上行得越來越遠，亦越來越穩。BJ30 旅行家十五萬台嘅成績單，以及高光版嘅推出，都在傳遞同一個信號：親民唔等於廉價，低價唔等於低質。
喺呢個價位段，消費者需要嘅唔係堆砌嘅參數同炫技嘅功能，而係實實在在嘅可靠性、經濟性同實用性。BJ30 旅行家恰好滿足咗呢啲需求，並且喺十五萬台嘅市場驗證中證明咗自己。
對於嗰啲預算有限但又渴望擁有一輛能帶住屋企人去野外嘅車嘅用家嚟講，BJ30 旅行家提供咗一個極具說服力嘅選項。佢唔使你為品牌溢價買單，亦唔使你喺品質同價格之間做痛苦嘅取捨。
呢大概就是“親民越野”最本質嘅含義：令更多嘅人，能夠用更低嘅門檻，去擁抱一種更廣闊嘅生活方式。
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