On June 12, the BJ30 Traveler 150,000 units off the line and High-Light Edition Launch Press Conference, themed "150,000 Loves, High-Light Arriving", was grandly launched at the BAIC Zhuzhou Super Factory. As the model that fastest achieved 150,000 sales in the Chinese light off-road SUV market, the BJ30 Traveler refreshes industry speed again. At the same time, the annual new version -- BJ30 Traveler High-Light Edition officially launched, unlocking new light off-road travel experiences with comprehensively advanced product power. To implement the off-road equality concept, the official released a heavy-weight 30,000 yuan replacement policy for the entire series. The BJ30 Traveler Super Replacement Price starts from 69,900 yuan, the High-Light Edition Super Replacement Price starts from 82,900 yuan, allowing thousands of families to embrace a high-quality travel life that is both city and wild with an affordable threshold.

This press conference was not only a glory ceremony for the BJ30 Traveler 150,000 users' reputation, but also an open witness to the strength of Chinese light off-road SUV manufacturing intelligence. At the event site, Beijing Off-road partnered with CCTV Finance to complete the first online disassembly live stream of the real vehicle with 150,000 km driven. Through transparent, visible solid testing, it fully displayed vehicle durability quality and solid craftsmanship, allowing the market and consumers to intuitively witness the hard strength of Chinese manufacturing intelligence.

150,000 Unit Sales Becomes Legendary, Casting a Benchmark for Chinese Light Off-Road Quality

For 15 years of deep digging in the off-road field, and over 60 years of professional technology accumulation, Beijing Off-road relied on extreme product power and user thinking, allowing the BJ30 Traveler to achieve leapfrog breakthrough, achieving the bright achievement of fastest 150,000 sales in Chinese light off-road SUV. BAIC Group VP and Beijing Off-road Chairman Zhang Guofu stated on site: "The delivery of 150,000 BJ30 Travelers is not only a market speed breakthrough, but also a quality monument built by 150,000 units of user trust. It is both an excellent answer sheet of Chinese HEV technology delivered to the world, and also a firm declaration of Chinese car manufacturing intelligence moving upward."

To quickly gain global 150,000 user recognition, the core stems from the BJ30 Traveler's three hardcore core advantages of "Super Wild, Super Big, Super Saving", redefining the standard for household light off-road SUVs.

At the Super Wild performance level, the BJ30 Traveler is the first HEV hybrid model in China's Box-style SUV category, equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV hybrid architecture. The three-engine power system composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors can precisely adapt to different travel scenarios such as long-distance energy saving, real-time energy replenishment, and instant power burst. With 30-millisecond level intelligent four-wheel drive response and 0.5-second peak torque burst ability, matched with electronic center differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, it can easily conquer complex road conditions such as mud, sand, and steep slopes, balancing urban commute smoothness and outdoor off-road passability.

At the Super Big space level, the new car relies on a 2,820mm ultra-long wheelbase and 66% ultra-high space utilization ratio to create a flexible practical three-row seven-seat layout. With a 1,496-liter super large trunk matching rear seats that can fold pure flat, it can expand to a 1.92-meter super large flat space, turning into a mobile big bed in seconds. The spacious B-class ultra-wide third row can easily accommodate a 1.8-meter adult passenger. The whole car has 38 refined storage locations, fully satisfying diverse needs such as family multiple-person travel, camping travel, and material loading, achieving calm and unhurried all-scene travel.

At the Super Saving experience level, the BJ30 Traveler gains global recognition for its extreme energy saving strength. Car bloggers from five countries -- South Africa, Indonesia, UAE, Poland, and Mexico -- jointly verified actual tests. The vehicle's fuel consumption per 100 km does not exceed 5 liters, and one tank range exceeds 1,000 km. The convenient attribute of not needing to rely on charging piles and driving away after refueling greatly saves energy replenishment time. Matching the first owner whole-vehicle lifetime warranty policy, with no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, it brings a long-term travel experience of worry-free, money-saving, and time-saving for users from the three dimensions of time, cost, and safety.

High-Light Edition Comprehensively Advanced, Appearance, Performance, Experience Triple Leap

Relying on 150,000 user reputation accumulation, Beijing Off-road released a heavy-weight annual new version BJ30 Traveler High-Light Edition. On the basis of the original hardcore product, it realizes appearance, performance, and intelligent experience comprehensive upgrades, perfectly adapting to diverse travel needs for all age groups.

High-Light Appearance Reshapes Light Off-Road Aesthetics. The new car continues the classic Box-style hard look, merging exquisite fluid lines. Matching exclusive Five-Gate Star Ring through light group, Star Ring custom wheels, full set of inductive fashion modification kits, and same-color sports bumper, it possesses both aura and fashion identity. Inside, the new exclusive orange interior matches metal texture trim plates. Texture layers are full, taking into account sports vitality and home warmth, adapting to multi-scene style needs such as daily commute, outdoor travel, and business shuttle.

High-Light Performance Realizes Power Comprehensive Strengthening. The High-Light Edition targeted upgrades core hardware, equipped with high-performance AGM dedicated batteries with triple cycle life, and Porsche same-model turbocharging technology. Whole-vehicle charging efficiency is as high as 99%. Rear motor power increases from 55kW to 70kW. In scenarios such as start acceleration, ramp merge, and emergency avoidance, the response is faster and power output is more abundant, bringing a steadier and more agile handling experience, making every travel confident.

High-Light Experience Creates Mobile Comfortable Living Room. The new car brings an open panoramic view thanks to the high body design. At the same time, it is fully equipped with comfort configurations such as seat heating, seat ventilation, and steering wheel heating, adapting to four-season travel. It is equipped with thoughtful configurations such as intelligent raindrop sensing automatic window close and 64-color music rhythm atmosphere lamps. Balancing practicality and atmosphere, it perfectly merges the comfort and leisure of city commute with the freedom and ease of outdoor travel.

CCTV Witness Hardcore Quality, Super Factory Interprets Chinese Manufacturing Intelligence

Real quality fears no strict disassembly inspection. At the press conference site, Beijing Off-road combined with CCTV Finance conducted a whole-process live disassembly of a BJ30 Traveler with 150,000 km driven. 150,000 km mileage is equivalent to nearly 10 years of car use cycle for an ordinary family. The disassembly result fully verifies the model's extreme durability quality: Engine turbo carbon accumulation is extremely low, power output is still full. Gearbox has no oil leak, gears have no wear, power system state is comparable to a new car. Battery pack has no bulging, liquid leak, decay, or quality change issues, long-term use is safe and stable. Chassis subframe, suspension control arms have no rust or oil seepage phenomenon. Overall flatness and neatness are basically the same as a new car. Passive safety protection is always online, fully showing the model's solid material usage and reliable durability strength.

At the same time, the lens went deep into the BAIC Zhuzhou Super Factory, revealing the roots of the BJ30 Traveler's high-quality manufacturing intelligence. The factory welding workshop realizes full-robot automation operation. Glue error does not exceed a hair, building a strong and safe car body skeleton. The 5,000-ton level giant stamping equipment molds car body plates in one time, creating smooth and exquisite car body lines. Fully automatic robot spraying matching eco-friendly water paint greatly reduces harmful volatiles, achieving new car no odor, paint surface sun-resistant and corrosion-resistant. Whole-process strict quality control checkpoints guard the excellent quality of every vehicle from the production source, letting users worry-free about buying cars and peace of mind about using cars.

Heavyweight Benefits Arrive, Multiple Courtesies Pay Tribute to User Love

To repay the trust and support of 150,000 owners and help more consumers unlock light off-road life, Beijing Off-road released a heavy-weight 30,000 yuan super replacement policy, which both new purchase and replacement users can enjoy. At the same time, adding five layers of exclusive limited-time courtesies, sincerity full: Warranty gift gifts value 6,000 yuan first owner non-business owner whole-vehicle lifetime warranty; Finance gift provides 0 down payment and other diverse finance schemes, lowering car buying threshold; Calling friends gift supports old customer referrals, up to top can get 800 yuan JD card; Upgrade gift enjoys whole-series lifetime OTA free upgrade; Traffic gift gifts basic traffic lifetime free, entertainment traffic 2 years unlimited free use.

Coinciding with the World Cup event node, the brand synchronously started the "Passionate World Cup, High-Light Win Grand Prize" limited-time activity. Consumers who buy cars at any authorized store nationwide can participate in event guessing. Accurately hitting the World Cup champion and final score, they can additionally enjoy a 50,000 yuan car buying subsidy. Ultra-high benefits sincerity return to the market.

From the glory coronation of the 150,000 unit sales milestone, to the comprehensive renewal of the High-Light Edition model, to the public and transparent quality witness, the BJ30 Traveler breaks the homogenization deadlock of light off-road SUVs with strength, truly realizing "City and Wild, All-round Capable". In the future, Beijing Off-road will continue to deep-dig the civil off-road track, persisting the off-road equality concept. With higher quality, better experience, and more approachable products, it will accompany thousands of users to rush towards mountain and sea love, unlocking every travel high-light journey.

On June 12, the '150,000 Loves, High-light Moment' BJ30 Traveller 150,000-unit Production Line-off and High-light Version Launching Event was held at the BAIC Zhuzhou Super Factory. To further advance off-road equity and allow more families to enjoy light off-road life, the entire BJ30 Traveller series launched a 30,000 Yuan trade-in policy, with super trade-in prices starting from 69,900 Yuan. The brand new annual version BJ30 Traveller High-light version was launched, positioned as a light off-road SUV, with appearance, performance, and experience all significantly upgraded, super trade-in price starting from 82,900 Yuan. Under CCTV cameras, Beijing Off-road also livestreamed the teardown of a BJ30 Traveller with 150,000 kilometers driven, allowing the entire internet to witness the vehicle's reliable quality.

As the model achieving 150,000 units fastest among Chinese light off-road SUVs, BJ30 Traveller relies on Beijing Off-road's 60+ years of professional accumulation, creating the industry-leading 'Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture', and was the first to be applied to the BJ30 Traveller, becoming the first HEV hybrid vehicle in the Chinese box-style SUV category. Three-Engine Power consists of a hybrid-specific engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, excelling in long-distance energy saving, real-time recharging, and instantaneous power delivery respectively; Intelligent Four-Wheel Drive responds at 30 milliseconds, reaching peak torque in 0.5 seconds. Six Modes can automatically select the optimal working method, with power always in the best state. Combined with central energy lock, four-wheel electronic limited slip, and intelligent electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

"Super Large" is the composure of travel. BJ30 Traveller 3-row 7-seat layout, boasts a 2820mm super-long wheelbase, 66% super-high space utilization rate, and 1496-liter super-large trunk, rear seats flatten completely to instantly become a 1.92-meter large bed. Class B box-style super-wide third-row space, allowing 1.8m adults to sit comfortably. 38 storage spaces throughout the vehicle, dedicated spots for personal items. Whole family travel freedom, no compromises for anyone.

"Super Saving" is long-term companionship. BJ30 Traveller achieves Save Money, Save Time, Worry Free. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. BJ30 Traveller achieved under 5 liters per 100km in every country, with a single tank range exceeding 1000 kilometers. No need to find charging piles, just fuel and go, saving dozens of hours of refueling time annually. Meanwhile, the first owner enjoys a lifetime warranty for the whole vehicle, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, ensuring peace of mind for every departure.

BJ30 Traveller is both a box-style vehicle that can take you to the mountains and a city commute SUV that lets you enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveller is one in ten thousand!

BJ30 Traveller High-light Version Launch, Welcoming Three Major High-light Moments: Appearance, Performance, Experience

On the occasion of the 150,000-unit production line-off, Beijing Off-road launched the new version — BJ30 Traveller High-light version, achieving a comprehensive upgrade in appearance, performance, and experience on the basis of "Super Wild, Super Large, Super Saving".

BJ30 Traveller High-light version adopts a classic box-style shape, with a tough aura and exquisite lines perfectly merged. The exclusive Five-Star Ring Full-width Light Group is striking and handsome; Full set of electrical induction trendy modification kit, exclusive Star Ring wheels, front and rear same-color sport bumpers, showing off passion and liberality; New orange interior and metal texture trim panels outline layers and quality, highlighting a warm foundation. Users of different ages can all find their passion and meet the high-light moment on this vehicle.

Equipped with high-performance, long-life dedicated AGM batteries, cycle life reaches 3 times that of ordinary batteries; Equipped with Porsche-same turbocharging technology, vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection starting, emergency avoidance, all receive timely response, giving you the confidence to hold the right of way.

Compared to ordinary SUVs, BJ30 Traveller has a higher body, wider field of view, and also features seat heating, ventilation, steering wheel heating, etc., intimate and comfortable. System can sense raindrops, automatically closing windows. 64-color ambient light can move with the music rhythm, giving you a space to exclusively enjoy soothing emotions. Letting you have both off-road life and city commute, using the composure of one car to hold the two sides of life, turning every ordinary daily routine into a high-light moment.

First Whole-Network Teardown of 150,000km BJ30 Traveller, CCTV Authenticates Real Quality

To return the company of 150,000 car owners and their love, Beijing Off-road launched the '30k Super Trade-in Policy', which trade-in users and new purchase users can both enjoy. On top of the 30,000 Yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive privileges, enjoy by placing an order within the time limit:

First tier, Warranty Gift: Free lifetime warranty for the whole vehicle worth 6,000 Yuan (limited to first owner non-operating vehicle owner);

Second tier, Financial Gift: 0 down payment and other financial products available;

Third tier, Friend Invite Gift: Old customer referral transaction, reward up to 800 Yuan JD.com card;

Fourth tier, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth tier, Data Traffic Gift: Basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

On the occasion of the World Cup opening, BJ30 Traveller High-light version also temporarily launched the 'Passionate World Cup, High-light Win Big Prize' activity: Purchase at any authorized store nationwide, obtain betting qualification, accurately predict World Cup champion and final score, enjoy an additional 50,000 Yuan car purchase subsidy.

True strength fears no strict scrutiny. At the press conference site, Beijing Off-road partnered with CCTV Finance to livestream the teardown of a BJ30 Traveller driven for 150,000 kilometers, showcasing durability quality with real vehicle conditions. Meanwhile, cameras deeply visited the BAIC Zhuzhou Super Factory, witnessing how Chinese Intelligence maintains excellent quality control for every car from the source.

150,000 kilometers is equivalent to nearly 10 years of usage for an ordinary family, after BJ30 Traveller is torn down: Engine turbine clean with little carbon deposit, power output still abundant, transmission housing intact without oil leakage, internal gears without wear pits, power system state excellent; Battery pack has no swelling, liquid leakage, internal deterioration attenuation, long-term use does not need to worry about battery aging failure; Subframe, suspension arms no rust, oil seepage leakage problems, whole chassis flatness, regularity difference from new car is very small, passive safety protection always online. This livestream proved with lenses that BJ30 Traveller has solid materials, reliable craftsmanship, and outstanding durability, capable of bringing users lower maintenance costs, longer car replacement cycles, and peace of mind for every trip.

  当轻越野赛道挤满了 “套壳方盒子”，当 “越野平权” 沦为降价减配的营销话术，行业似乎都忘了：用户要的从来不是一台 “看起来能越野” 的 SUV，而是一台真能上山、能顾家、开十年还省心的车。6 月 12 日，北汽株洲超级工厂内，BJ30 旅行家第 15 万台整车正式下线，年度高光版同步上市。北京越野没有用花哨概念造势，而是联合央视财经直播拆解了一台行驶 15 万公里的实车 —— 把十万级轻越野的真实品质，摊在了全网面前。

15万台的速度，藏着轻越野的真正破局逻辑

  作为中国轻越野 SUV 品类最快达成 15 万台销量的车型，BJ30 旅行家的增长从来不是靠低价倾销，而是精准击穿了 “家用与越野不可兼得” 的行业痛点。长期以来，硬派越野费油难开、城市 SUV 娇气无趣，轻越野本该是最优解，却多数沦为 “样子货”：套个方盒子造型，加个黑色轮眉，就敢标榜越野属性，实际通过性、耐用性与普通 SUV 并无二致。

BJ30 旅行家打出的 “超野、超大、超省”，本质上是把三个最核心的用户矛盾彻底圆上了。

  超野，从来不是挑战极限的勋章，而是应对突发的从容。 它搭载的三擎四驱六模 HEV 混动架构，是中国方盒子 SUV 品类首次落地 HEV 技术路线：41% 热效率的混动专用发动机负责长距离节能，前后双电机兼顾实时补能与瞬时爆发，30 毫秒级智能四驱响应，0.5 秒即可输出峰值扭矩，配合能量中锁与全地形控制系统，泥地、沙地都能从容应对。很多人误以为越野能力是用来冲坡的，但对普通用户而言，真正的底气是雨天路滑不打滑、乡间烂路不托底、高速超车有储备 —— 这些日常场景里的安全感，远比极限越野的噱头重要。而 HEV 不用外接充电的特性，更让它彻底摆脱了新能源车的补能焦虑，把混动的经济性与四驱的稳定性，完全揉进了日常通勤里。

  超大，从来不是轴距数字的攀比，而是全家人的体面。 2820 毫米超长轴距、66% 的超高得房率，让它的第三排不再是凑数的 “宠物座”，1.8 米的成年人乘坐依然宽敞；1496 升超大后备箱，后排纯平放倒秒变 1.92 米大床，装得下露营装备，也容得下临时休憩；全车 38 处储物空间，让水杯、纸巾、儿童玩具都有专属位置。家用车的空间逻辑从来不是 “越大越好”，而是 “没人需要将就”：老人不用蜷着腿，孩子不用抱着东西，妻子的随身包不用放脚边 —— 这才是全家出行该有的从容。

  超省，从来不是抠门的算计，而是长期的踏实。 来自南非、印尼等五国的汽车博主实测，BJ30 旅行家在各国都跑出了百公里不超 5 升的油耗，一箱油续航超 1000 公里；不用找充电桩，加油即走，每年能省下数十小时补能时间；首任车主享整车终身质保，无高压电池包安全隐患，保养简便配件充足。很多人算用车成本只看车价，却忽略了十年周期里的隐性支出：找充电桩的时间、维修的精力、电池衰减的折价…… 真正的省钱，是省掉所有不必要的麻烦，让你把注意力放在路上的风景，而不是车本身。

高光版的升级：不堆配置，只提日常质感

  值此十五万台下线节点推出的高光版，没有盲目堆砌旗舰配置，而是在 “超野、超大、超省” 的基础上，把用户感知最强的细节再往上提了一阶。

  颜值上，经典方盒子造型搭配五阙星环贯穿灯组，全套电感潮改套件与专属星环轮毂，再加上全新橙色内饰与金属纹理饰板，硬朗里藏着精致。它没有把设计做成单一的 “网红款”，而是兼顾了不同人生阶段的审美：年轻人能穿出潮酷感，中年人开着也稳重大气。一台车的颜值，不该是用来标榜个性的标签，该是能撑得起通勤、赴约、露营等所有场景的体面。

  性能上，换装循环寿命 3 倍于普通电瓶的专用 AGM 电瓶，搭载保时捷同款涡轮增压技术，整车充电效率达 99%；后电机功率从 55 千瓦提升至 70 千瓦，匝道汇入、路口起步、紧急避让都能获得更及时的响应。好的动力升级从来不是刷零百加速数字，而是把用户每天都会用到的瞬间做到极致：起步不肉、超车有劲、避险跟脚 —— 这些转瞬即逝的底气，比任何参数都实在。

  体验上，更高的车身带来更开阔的视野，座椅加热通风、方向盘加热覆盖冬夏痛点；雨滴感应自动关窗，免去雨天下车的手忙脚乱；64 色氛围灯随音乐律动，给下班路留一片情绪自留地。高级感从来不是真皮与木纹饰板的堆砌，是你没想到的细节，它都替你想到了。

15万公里拆解：最硬核的品质，从来都藏在看不见的地方

  整场发布会最有分量的环节，从来不是新车上市与销量庆功，而是那场央视全程直播的 15 万公里实车拆解。15 万公里，差不多是普通家庭近十年的用车里程，多数车到这个节点，开始出现漏油、异响、动力衰减，多数品牌对高里程车况避之不及，北京越野却偏要拆给全网看。

  拆解结果没有意外的 “神迹”，却处处透着扎实：发动机涡轮积碳稀少，动力输出无明显衰减；变速箱外壳干燥无渗漏，内部齿轮无磨损坑洼；电池包没有鼓包、漏液与内部衰减；副车架、悬挂摆臂无锈蚀渗油，整个底盘的平整度、规整度与新车差距极小。没有夸张的宣传，只有工程视角的真实呈现 —— 而这份真实，恰恰是用户最需要的定心丸。一台车的终极性价比，从来不是买车时的价格有多低，而是开了十年之后，它还能给你多少安全感。换车周期拉长一年，年均用车成本就少一分；少出一次故障，出行的踏实就多一分。

  这份耐久底气，源头在北汽株洲超级工厂的制造标准里。焊接车间数百台机器人 100% 自动化作业，涂胶误差不超过一根头发丝，保证车身骨架刚性，走烂路无异响，碰撞更安全；五千多吨冲压设备一次性压制成型车身板材，确保车身均匀工整；喷涂车间全自动环保水性漆工艺，有害挥发物降低六成以上，新车无异味，漆面更耐晒耐腐蚀。每一道工序都设品控关口，每一台车都有品质追溯 —— 品质从来不是事后检验出来的，是从一块钢板开始，每一个环节都掐着精度做出来的。

总结：

  十五万台销量，是十五万个家庭的选择；十五万公里拆解，是十五分品质的答卷。BJ30 旅行家的走红，从来不是靠营销炒作，而是踩中了一个最朴素的道理：用户要的从来不是 “越野” 这个标签，而是一台能兼顾日常与远方、靠谱又省心的车。

  所谓越野平权，从来不是把越野拉下神坛，而是让更多普通人不用为了热爱妥协家用，不用为了实用放弃远方。3 万元超级置换政策后 6.99 万元起的门槛，高光版全面升级的质感，都是在把这件事做得更透一点 —— 让每一份想去山野的热爱，都不用付出太高的代价；让每一个平凡的日常，都能活出属于自己的高光。

喺中國 SUV 市場，有一條不成文嘅鄙视鏈：純電睇唔起插混，插混睇唔起油混，油混睇唔起純油。但係有意思嘅係，將條鏈子放進「輕越野」呢個具體場景入面，佢即時就失效咗。

6 月 12 日，BJ30 旅行家第 15 萬台喺北汽株洲超級工廠下線。中國輕越野 SUV 最快達成 15 萬台，唔係最貴嗰台，唔係最硬嗰台，係唯一一台揀咗 HEV 路線嘅方盒。

15 萬人揀 HEV，呢個有意思嘅地方。

一個被忽視嘅矛盾

輕越野 SUV 嘅動力路線，到底該揀乜？

純電？適合市區，唔在乎充電頻率嘅长途出行，越野唔得。

插混？可油可電，內置大電池，越野有風險，多數當純電用。

HEV？低速用電，動力強，發動機喺最高效區間運行。

三套方案，各自都有優缺點。但如果你必須揀一個「扣分最少」嘅，HEV 顯然最乾淨。呢個結論唔係我推導出嚟嘅，係 HEV 天然優勢。

三擎四驅六模係乜？

BJ30 旅行家嘅 HEV 架構，北京越野叫做「三擎四驅六模」。名字嚇人，拆开睇邏輯其實好清楚。

點解係「三擎」而唔係「兩擎」？傳統 HEV——包括豐田 THS、本田 i-MMD 都係雙擎：一臺發動機加一臺驅動電機。喺城市場景夠用，但輕越野需要低速扭矩爆發同四輪獨立驅動力分配，雙擎前驅為主嘅架構，遇到交叉軸或單輪打滑，明顯力唔到心。

BJ30 多咗一個後橋驅動電機。三個動力源各司其職：發動機負責高效巡航，前電機負責日常起步補能，後電機負責隨時爆發嘅低速扭矩同後輪驅動力。這唔係「多一個電機多一個賣點」，係輕越野場景對四驅能力嘅剛性需求，倒逼出嚟嘅技術選擇。

六種工作模式：純電、串聯、並聯、發動機直驅、能量回收、駐車充電，覆蓋由城市塞車到高速巡航到爬坡脫困嘅全場景。

你唔使動腦去揀，系統自己判斷切換。先係 HEV 喺輕越野場景入面嘅真正價值：唔係讓你喺六種模式入面做選擇，係讓六種模式替你做出選擇。

脫困能力上，電控能量中鎖毫秒級調配前後軸動力，四輪電子限滑 0.03 秒介入分配單輪扭矩。5928N·m 最大輪端扭矩，泥地、沙地、交叉軸隨便玩。

但係要講清楚邊界：BJ30 嘅「野」，係週末帶住家人行一段非鋪裝路面去睇日落嘅野，唔係扛住絞盤去無人區嘅野。搞清楚呢一點，你就知道佢已經超越大多數 SUV。

五國實測油耗唔超 5L

「省油」呢兩個字喺汽車營銷入面快被講爛咗。BJ30 喺國外做咗測試，畀五個國家嘅博主，喺各自國家嘅極端路況下實測。南非野生動物保護區非鋪裝路面 4.9L，印尼早高峰擁堵開冷氣 5.0L，阿聯酋高溫荒漠 4.9L，波蘭冰雪盤山路連續爬坡 4.85L，墨西哥 105 公里顛簸石板路 4.4L。

呢啲場景比任何標準工況都更接近輕越野用戶嘅真實用車環境。

我哋都可以算筆賬：同樣一年跑 15000 公里，按照 0.65 元/公里計算，同級最省油嘅 SUV 一年油費接近 1 萬蚊，BJ30 旅行家 HEV 大約 6 千。一年省 4000，對於 7 到 10 萬預算嘅家庭用戶嚟講，養車唔使再有額外負擔。

高光版升級

今次同步上市嘅高光版，喺 HEV 架構上做咗三個升級：後電機功率從 55kW 提升到 70kW，VGT 可變截面渦輪增壓上車，AGM 長壽命電池替換普通電池。

翻譯成大白話，後電機功率提升 27%，並線超車時動力更跟腳，唔使等轉速爬升；VGT 令渦輪喺低轉速就能介入，起步更輕快；AGM 電池循環壽命係普通電池嘅 3 倍。

三個升級嘅原因：唔係加配置，係補短板。補嘅係日常用車最容易被感知嘅痛點。

15 萬台，對北京越野意味著乜？

北京越野六十多年，一直幹硬派越野。BJ30 嘅 15 萬台，係一個硬派越野品牌第一次真正走出硬核圈子，被主流家庭用戶接受咗。呢 15 萬人入面，大多數以前可能冇正眼睇過北京越野，佢哋衝嘅唔係「越野世家」嘅招牌，而係一道簡單嘅算術題：7 萬蚊，混動方盒，省油能裝，仲可以偶爾行爛路。算明白咗，提車。

講講 HEV

HEV 嘅缺點：冇綠牌，冇購置稅減免，喺限購城市呢個係硬傷；純電續航電池細，唔使指望當電車開；

但如果你唔喺限購區域，對充電內心排斥，想要一台日常省油、輕越野仲有勁兒，週末喜歡露營、釣魚，7 萬蚊起就能開走嘅車，HEV 喺呢個用車場景入面比插混同純電都更適合。

我哋並冇講純電、插混唔好，而係技術冇絕對嘅先進同落後，只有在特定條件下，適合最重要。

但喺輕越野呢個「既要又要還要」嘅苛刻市場入面，至少目前嚟睇，BJ30 HEV 交出嘅答卷，分最高。

 6 月 12 日，以 “十五万热爱，高光而来” 为主题的 BJ30 旅行家十五万台下线暨高光版上市发布会，在北汽株洲超级工厂盛大启幕。为推动越野平权普及，让万千家庭轻松拥抱轻越野生活，BJ30 旅行家全系重磅推出3 万元超级置换补贴，全系超级置换价低至 6.99 万元；全新年度车型 BJ30 旅行家高光版同步登场，定位专业轻越野 SUV，在颜值、性能、驾乘体验三大维度全面进阶，其超级置换价 8.29 万元起。活动现场，北京越野联合央视财经开展全网首次 15 万公里实车拆解直播，以直观实测鉴证车辆硬核品质，向全网消费者展现产品可靠实力。

北汽集团副总经理、北京越野董事长张国富在现场表示：“BJ30 旅行家已然成为国内轻越野 SUV 领域最快达成 15 万台销量的车型。十五万台的亮眼成绩，凝聚着市场、行业与全球用户的信任。这不仅是销量速度的突破，更是十五万位用户共同铸就的品质标杆。它既是中国 HEV 混动技术交出的优异答卷，更是中国智造面向世界发出的铿锵之声。”

十五万用户认可，铸就产品实力丰碑

依托北京越野六十余年越野领域技术积淀，BJ30 旅行家凭借超野、超大、超省三大核心优势，斩获全球十五万用户青睐，稳居中国轻越野 SUV 第一梯队。

超野实力，从容征服全场景路况

BJ30 旅行家搭载行业领先的三擎四驱六模 HEV 混动架构，也是国内首款配备该混动系统的方盒子 SUV，填补了细分市场空白。这套架构由热效率达 41% 的混动专用发动机、前后双驱动电机组成三擎动力组合，分别适配长途节能、即时补能、瞬时加速等不同工况；智能四驱系统响应仅 30 毫秒，0.5 秒即可释放峰值扭矩，配合六大智能运行模式，可自动匹配最优动力方案。车辆还搭载能量中锁、四轮电子限滑与智电 ATS 全地形控制系统，即便面对泥地、沙地等复杂路况，也能稳健通行，让用户尽情奔赴山野。

超大空间，解锁全家用车自由

新车采用三排七座布局，搭配 2820mm 超长轴距，空间得房率高达 66%，实用性拉满。1496L 超大后备箱空间，后排座椅纯平放倒后可化身 1.92 米大床；宽大的 B 级尺寸第三排，即便是身高 1.8 米的成年人乘坐也舒展自在。全车设置 38 处精细化储物空间，零碎物件皆可有序收纳。宽敞灵活的空间表现，完美适配全家出行、长途自驾、户外旅居等多元场景，让每一位乘员都能享受舒适出行。

超省体验，用车全程省心无忧

在用车成本层面，BJ30 旅行家实现省钱、省时、省心三位一体。此前，来自南非、印尼、阿联酋、波兰、墨西哥五国的汽车博主联合实测，该车百公里综合油耗均控制在 5L 以内，满油续航轻松突破 1000 公里。作为 HEV 混动车型，车辆无需依赖充电桩，加油即可出发，每年可省下数十小时补能时间。同时，首任车主可享整车终身质保，高压电池包安全稳定，车辆保养便捷、配件供应充足，彻底打消用户用车后顾之忧。

可城可野、全能均衡的产品特质，让 BJ30 旅行家跳出同质化竞争，成为兼顾城市通勤与户外轻越野的优选座驾。

全新高光版登场，三大维度全面升级

恰逢十五万台下线的重要节点，北京越野重磅推出 BJ30 旅行家高光版。新车在原有硬核产品力基础上，实现高光颜值、高光性能、高光体验全方位升级，打造更具魅力的轻越野出行座驾。

高光颜值，潮酷造型适配多元审美

新车延续经典方盒子车身造型，硬朗越野气场与精致车身线条相得益彰。标志性五阙星环贯穿灯组辨识度十足，搭配全套电感潮改套件、专属星环轮毂与同色运动前后保险杠，潮流范儿拉满。车内新增专属橙色内饰搭配金属纹理饰板，质感与层次双重提升，无论年轻群体还是家庭用户，都能从中找到专属喜爱。

高光性能，动力与耐久双向进阶

全新高光版登场，三大维度全面升级

恰逢十五万台下线的重要节点，北京越野重磅推出 BJ30 旅行家高光版。新车在原有硬核产品力基础上，实现高光颜值、高光性能、高光体验全方位升级，打造更具魅力的轻越野出行座驾。

高光体验，打造移动舒适座舱

BJ30 旅行家高光版车身高度优于常规 SUV，行车视野开阔通透。座椅加热、座椅通风、方向盘加热等舒适配置一应俱全，兼顾四季用车需求；搭载自动雨刷感应系统，雨天可自动关闭车窗，细节尽显贴心。车内 64 色氛围灯可跟随音乐律动切换，营造沉浸式驾乘氛围，将车厢打造成温馨惬意的移动休闲...

全网首拆十五万公里BJ30旅行家，央视鉴证真实品质

为回馈十五万车主的相伴与热爱，北京越野推出“3万超级置换政策”，置换用户和新购用户都可以享受。在3万元超级置换政策之上，北京越野还带来五重尊享礼遇，限时下订即可享受：

第一重，质保礼：赠送价值6000元整车终身质保（限首任非营运车主）；

第二重，金融礼：0首付等多种金融产品可选；

第三重，呼朋礼：老客户转介绍成交，奖励至高800元京东卡；

第四重，升级礼：全系终身OTA免费升级；

第五重，流量礼：基础流量终身免费，娱乐流量2年免费且不限量。

值此世界杯开幕，BJ30旅行家高光版还限时开启“燃情世界杯，高光赢大奖”活动：在全国任意授权门店购车，即可获得竞猜资格，精准命中世界杯冠军和决赛比分，再享5万购车补贴。

真正的实力不畏惧严苛的审视。发布会现场，北京越野携手央视财经，对行驶15万公里的BJ30旅行家进行拆车直播，以真实车况展现耐久品质。同时，镜头深入探访北汽株洲超级工厂，见证中国智造如何从源头守住每一台车的卓越品控。

15万公里相当于普通家庭近十年的使用里程，BJ30旅行家拆开后：发动机涡轮干净积碳很少，动力输出依旧充沛， 变速箱外壳完好不漏油，内部齿轮也没有磨损坑洼，动力系统状态优异；电池包没有鼓包、漏液、内部变质衰减的情况，长久使用不用担心电池老化故障；副车架、悬挂摆臂没有锈蚀、渗油漏油问题，整个底盘平整度、规整度和新车差距很小，被动安全防护始终在线。这场直播用镜头证明，BJ30旅行家用料扎实、工艺可靠、耐久出众，能够给用户带来更低的维修成本、更长的换车周期，以及每一次出行的安心感。

北京越野还携手央视财经深入北汽株洲超级工厂，从制造源头揭开BJ30旅行家精良品质的背后逻辑。在焊接车间，几百台机器人协同作业，百分百自动化，涂胶误差不超过一根头发丝，保证车身骨架更坚固，抗撞击、抗形变能力更强，走烂路不异响，碰撞时更安全；在冲压车间，五千多吨巨型冲压设备一次性压制成型车身板材，保障车身均匀工整、线条流畅，好看的高颜值外观即源于高精度冲压打底；在喷涂车间，几十台机器人全自动喷涂，搭配环保水性漆，有害刺鼻挥发物质降低六成以上，新车无异味，老人小孩乘车更安心，漆面也更耐晒、更耐腐蚀。同时，每道工序都设有品控检查关口，保证每一台下线的 BJ30 旅行家全部品质达标，让用户买得放心，开得踏实。

十五万热爱，高光而来。作为越野世家，北京越野以多元产品矩阵精准布局，致力于让不同需求的用户都能找到最契合的出行伙伴。BJ30旅行家高光版以极致产品力与诚意价格，让每一份热爱都不被辜负，让每一次出发都闪闪发光；BJ40增程长续航版则以“可城可野极安全”的硬核实力，陪伴用户奔赴更广阔的天地。未来，北京越野将继续与车主并肩同行，奔赴下一程山川湖海，共赴每一个高光时刻。

“150,000 Loves, Shining On” BJ30 Traveler 150,000th Unit Delivery & Highlight Version Launch Event Held Successfully at Beiqi Zhuzhou Super Factory. Relying on outstanding comprehensive product power, BJ30 Traveler successfully achieved the brightest result of fastest reaching 150,000 sales volume in China's light off-road SUV segment. The new model year version BJ30 Traveler Highlight Version was also officially launched simultaneously. At the event, the brand heavily promoted a 30,000 Yuan super replacement subsidy for the entire series. The model super replacement price starts at 69,900 Yuan, Highlight Version replacement price starts at 82,900 Yuan. CCTV Finance live-streamed the teardown of a real vehicle with 150,000 km mileage throughout, visited the manufacturing process deep into the factory, and used an authoritative perspective to certify the vehicle's solid quality, fully displaying Beijing Off-road's sixty-plus years of off-road car-making heritage and China's intelligent manufacturing strength.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the scene that the 150,000 unit market performance is the trust and recognition from 150,000 global users for BJ30 Traveler. It is not only a major breakthrough in the brand's sales growth rate but also a quality monument cast by thousands of users together. The cutting-edge HEV hybrid technology equipped on this car is not only an excellent answer to Beijing Off-road's deep cultivation in technology research, but also a powerful declaration of Chinese independent automotive intelligent manufacturing going global.

Precisely Anchor Diverse Customer Groups, Understand BJ30 Traveler's Core User Profiles

Relying on affordable pricing, all-around product attributes, and  “City & Off-road”all-scenario capabilities, BJ30 Traveler covers four core layers: mainstream family users, urban outdoor enthusiasts, pragmatic practical consumer groups, and budget-friendly car replacement populations. The usage needs and consumption pain points of different customer groups are precisely matched by the product, which is also the core reason for its rapid breakthrough of 150,000 unit sales volume.

Multi-person Family Users (Core Mainstream Group) This group's age is concentrated at 28-45 years old, mainly second-child families and three-generation families, widely distributed in Tier 1-4 cities, occupations include corporate staff, public servants, freelancers, etc., family income is stable, car buying core demands revolve around large space, high comfort, high safety, low usage cost. Daily needs include picking up/dropping off children, accompanying the elderly for outings, organizing whole family long-distance self-driving trips during holidays, visiting relatives and friends, with high requirements for seat count and storage capacity. Meanwhile, as the only or main family vehicle, they value vehicle durability, fuel economy, and after-sales support exceptionally. BJ30 Traveler's three-row seven-seater layout, 2820mm ultra-long wheelbase, 1496L ultra-large trunk, and first-owner lifetime warranty advantages perfectly fit these users' needs for whole family travel and long-term worry-free driving.

Urban Light Off-road & Outdoor Enthusiasts (Trendy Incremental Group) Mainly young white-collar workers and young entrepreneurs aged 22-40, pursuing diverse lifestyles, tired of single urban commuting, enthusiastic about camping, short-distance crossing, near-suburban exploration and other light off-road activities. They prefer boxy rugged styling, yearn for off-road freedom, but will not choose professional rugged off-road vehicles, needing the vehicle to balance smoothness and fuel efficiency for city commuting, while requiring basic non-paved road passing ability. This group focuses on vehicle appearance, power performance, and tech configurations, pursuing individual expression. BJ30 Traveler's exclusive HEV hybrid architecture, intelligent 4WD system, trendy modification appearance kit, and 64-color rhythmic ambient light, etc., balance off-road strength, trendy appearance, and driving enjoyment, becoming their first choice to unlock outdoor life.

Pragmatic Rigid Demand & Lower-Tier Market Users (Value-for-Money Oriented Group) Mainly distributed in Tier 3-4 cities, counties, and towns, age range 30-50, including individual merchants, town practitioners, etc., car buying budget range concentrated at 70,000-140,000 Yuan, cost-performance, practicality, maintenance convenience are primary consideration factors. These users have complex usage scenarios, vehicle needs to be used for daily commuting, family transportation, while also balancing cargo hauling, rural road driving, etc., very sensitive to vehicle fuel consumption, parts prices, and repair convenience. BJ30 Traveler's fuel consumption less than 5 liters per 100 km, start driving immediately after refueling without charging, sufficient parts, simple maintenance, stacked with ultra-low replacement price starting at 69,900 Yuan and multiple car buying favors, greatly reduces car buying and usage thresholds, precisely hitting down-to-earth market rigid demands.

Replacement Upgrade Users (Policy Beneficiary Group) Covers old owners of all ages, holding old sedans, old SUVs, have car replacement plans, hope to reduce car buying expenditure with trade-in. This group generally focuses on vehicle quality, reputation, and resale value, tending to choose models with larger space, more comprehensive functions, and more reliable quality when replacing cars. Beijing Off-road's 30,000 Yuan unlimited brand, unlimited age super replacement subsidy, matched with five-tier exclusive favors, directly hits replacement users' core demands, while the durable quality displayed by the 150,000 km real vehicle teardown also completely dispels their concerns about new car reliability.

Overall, BJ30 Traveler breaks out of the limitations of traditional off-road vehicles being niche, opens the mass market with "Home Use + Light Off-road" dual positioning, covers consumers of different ages, professions, and city levels, realizes the upgrade from single-function commuting car to all-scenario family partner, this is also the key to its user circles continuously expanding.

Three Hardcore Strengths as Foundation, Building All-Scenario Travel Benchmark

Relying on Beijing Off-road's sixty-plus years of off-road technology accumulation, BJ30 Traveler uses Ultra-Off-road, Ultra-Large, Ultra-Profitable three core advantages, builds differentiated product competitiveness, fully matches various users' diversified usage scenarios. "Ultra-Off-road" is the confidence for going outdoors. As China's first HEV hybrid model in the Box SUV category, this car is equipped with the industry-leading "Three Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture". Composed of 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motors forming three engine power, separately adapting to long-distance energy saving driving, real-time recharging, instantaneous power burst and other different scenarios; intelligent 4WD system response speed is only 30 milliseconds, 0.5 seconds can output peak torque, matched with energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily and calmly conquer mud, sand and other complex road conditions, meeting outdoor enthusiasts' light off-road needs.

"Ultra-Large" is the ease of whole family travel. Vehicle uses three-row seven-seater layout, 2820mm ultra-long wheelbase matches 66% ultra-high space utilization rate, space utilization is maxed out. 1496L large capacity trunk practicality is outstanding, rear seats pure flat fold down can transform into 1.92-meter rest big bed, whether loading camping equipment, children's products, or long-distance trip temporary rest are all handle with ease. Even adults with height 1.8 meters, sitting in third row have no cramped feeling, whole car 38 locations refined storage spaces, properly store various items, letting multi-person family travel say goodbye to crowding and mess.

"Ultra-Profitable" is the guarantee of long-term companionship. In terms of usage cost, BJ30 Traveler achieves money-saving, time-saving, worry-free integration. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers joint actual test, this car's 100 km fuel consumption all controlled within 5 liters, one tank of oil driving range exceeds 1,000 km. As an HEV hybrid model, it does not need to rely on charging piles, refueling can drive normally, saving users dozens of hours of recharging time annually. Meanwhile, first owners can enjoy whole vehicle lifetime warranty, high voltage battery pack safe and stable, vehicle maintenance simple, parts supply sufficient, reducing long-term usage risk and expenses from the root, matching family users and pragmatic users' core demands.

City & Off-road, all-around balanced product traits, let BJ30 Traveler not only be competent in daily urban commuting, but also accompany users to rush to mountains and forests, stand out in the heavy homogenized light off-road SUV market.

Highlight Version Full Advanced, Appearance, Performance, Experience Upgraded Again

At this important node of 150,000th unit delivery, Beijing Off-road smoothly launched the new model year version — BJ30 Traveler Highlight Version, on the basis of the original three hardcore advantages, achieving comprehensive leap of Highlight Appearance, Highlight Performance, Highlight Experience three dimensions, further enriching product matrix, meeting segmented user demands pursuing higher quality, trendy experience.

Highlight Appearance, Adapting to All-Age Aesthetics. Highlight Version continues classic box styling, rugged off-road aura and exquisite body lines complement each other. Exclusive Five-Loop Star Ring Through Light Set high recognizability is full, full set of electronic trendy modification kit, custom star ring wheels and same color sport bumper, create dynamic trendy posture; Interior equipped with brand new orange interior and metal texture trim plates, texture layers rich, balancing trendy individuality and home warmth, whether young users pursuing trendy style, or middle-aged users favoring steady texture, all can be satisfied one by one.

Highlight Performance, Power & Durability Dual Breakthrough. Hardware configuration upgrade lets vehicle comprehensive strength climb another step: New car replaces with high-performance AGM dedicated battery, cycle service life reaches 3 times ordinary battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency up to 99%; Rear motor power increased from 55 kW to 70 kW, intersection start, ramp merge, emergency avoidance and other scenarios power response more rapid, handling safety and driving fun upgraded simultaneously.

Highlight Experience, Creating Mobile Comfort Lounge. Compared to ordinary SUV, Highlight Version body height advantage is obvious, driving view more open. Vehicle equipped with seat heating, seat ventilation, steering wheel heating and other practical functions, four seasons driving all comfortable and pleasant; Smart sensing wiper can link auto window close, rainy day outing more convenient; 64-color ambient light supports music rhythm mode, creating immersive driving atmosphere. Exquisite thoughtful configuration, let city commuting, long-distance self-driving become a kind of enjoyment.

Multiple Benefits Heavily Added, Sincere Offer Lowers Car Buying Threshold

To return 150,000 car owners' trust and support, Beijing Off-road officially launched 30,000 Yuan super replacement policy, unlimited brand, unlimited usage years, replacement users and new purchase users can enjoy subsidy benefits. On this basis, brand stacked five-tier exclusive favors, limited time ordering can unlock all: First tier warranty favor, for first owner non-operating owner gift value 6,000 Yuan whole vehicle lifetime warranty; Second tier finance favor, provide 0 down payment and other flexible finance plans, alleviate car buying fund pressure; Third tier friend referral favor, old customer referral successful transaction, can receive up to 800 Yuan JD card; Fourth tier upgrade favor, full series models enjoy lifetime OTA free upgrade, car machine function continuous update iteration; Fifth tier data favor, basic data lifetime free, entertainment data 2 years free and unlimited.

Coinciding with World Cup event hosting, brand simultaneously launched "Passionate World Cup, Highlight Win Grand Prize" theme activity. Consumers go to any authorized store nationwide to buy car, can get event guessing qualification, if precisely hit World Cup champion and final score, can additionally enjoy 50,000 Yuan car buying subsidy, multiple benefits stacked, very sincere.

CCTV Authoritative Car Teardown Certification, Intelligent Manufacturing Quality Withstands Test

Real hardcore strength, fear not strict actual test. Press conference scene, Beijing Off-road combined with CCTV Finance, on a 150,000 km mileage BJ30 Traveler conducted net first car teardown live stream. 150,000 km driving mileage, basically equivalent to ordinary family nearly ten years usage mileage, teardown result intuitively shows vehicle excellent durable quality: Engine turbine carbon deposition extremely small, power output still full; Transmission shell no leakage, internal gears almost no wear; Battery pack state intact, no bulging, liquid leak, performance decay and other problems; Chassis sub frame, suspension control arm no rust, oil seepage phenomenon, overall neatness with new car no difference. Actual test proves, BJ30 Traveler material solid, craftsmanship exquisite, long-term use fault rate low, can effectively reduce maintenance cost, stretch car replacement cycle, bring users long-term safe travel experience.

CCTV lens also deep into Beiqi Zhuzhou Super Factory, reveal excellent quality manufacturing source. Welding workshop hundreds of robots fully automatic operation, glue coating error not exceeding one hair strand, build solid body safety skeleton; 5000+ tons giant stamping equipment one-piece molding body plate, create smooth rugged body lines; Painting workshop uses fully automatic robot painting and eco-friendly water-based paint, harmful substances volatility amount greatly reduced, new car no odor, paint surface sun resistance, corrosion resistance ability stronger. Factory every process all set strict quality control gate, from production source guarantee every unit delivery vehicle quality compliance.

150,000 shares of love, rush to brand new highlight. From 150,000th unit delivery sales milestone, to Highlight Version refresh launch, Beijing Off-road always insists on "Off-road Equality" concept, with professional off-road technology, product design fitting user needs, affordable pricing strategy, let light off-road life walk into thousands of families. Future, Beijing Off-road will continuously enrich product matrix, relying on BJ30 Traveler, BJ40 Range Extender Long Range version and other multiple fine car models, accompany different circle users gallop city, tour mountains and seas, hand in hand with every car owner rush to more wonderful highlight journey.

6月12日，“十五万热爱，高光而来” BJ30旅行家十五万台下线暨高光版上市发布会在北汽株洲超级工厂举行。为推进越野平权，让更多家庭享受轻越野生活，BJ30旅行家全系推出3万元置换政策，超级置换价6.99万元起。

年度全新版型——BJ30旅行家高光版同步上市，定位轻越野SUV，在颜值、性能、体验上全面跃升，超级置换价8.29万元起。发布会上，北京越野还在央视镜头下直播拆解了一台行驶15万公里的BJ30旅行家，全网见证其可靠品质。

北汽集团副总经理、北京越野董事长张国富表示：“BJ30旅行家成为国内最快达成15万台的轻越野SUV。十五万台承载着市场、行业和全球用户的信赖，是速度的突破，更是十五万次选择铸就的品质丰碑。它是中国HEV技术交给世界的答卷，更是中国智造的宣言！”

十五万全球用户认可，铸就高光时刻

作为中国轻越野SUV最快突破15万台的车型，BJ30旅行家依托北京越野六十余年专业积淀，以“超野、超大、超省”的硬核实力赢得认可。

· 超野：率先应用行业领先的“三擎四驱六模”HEV混动架构，成为中国方盒子SUV首款HEV车型。三擎包括41%热效率混动专用发动机、前后驱动电机；智能四驱响应仅30毫秒，0.5秒即可爆发峰值扭矩；六种模式自动切换，配合能量中锁、四轮电子限滑及智电ATS全地形系统，轻松应对泥地、沙地等复杂路况。

· 超大：三排七座布局，2820毫米超长轴距，66%超高得房率，1496升超大后备箱。后排纯平放倒秒变1.92米大床；B级方盒子超宽第三排，1.8米成人乘坐依然宽敞；全车38处储物空间，全家出行从容不迫。

· 超省：南非、印尼、阿联酋、波兰、墨西哥五国博主实测，百公里油耗不超5升，一箱油续航超1000公里。无需充电桩，加油即走；首任车主享整车终身质保，无高压电池包安全隐患，保养便捷，配件充足。

BJ30旅行家既能带你奔赴山野，也能舒享城市通勤——轻越野SUV千篇一律，BJ30旅行家万里挑一。

高光版发布：颜值、性能、体验三大跃升

值此十五万台下线之际，北京越野推出全新版型——BJ30旅行家高光版，在“超野、超大、超省”基础上实现三大高光时刻。

· 高光颜值：经典方盒子造型，五阙星环贯穿灯组，全套电感潮改套件、专属星环轮毂、前后同色运动保险杠；全新橙色内饰与金属纹理饰板，不同年龄用户皆能寻得热爱。

· 高光性能：换装高性能AGM电瓶，循环寿命为普通电瓶3倍；搭载保时捷同款涡轮增压技术，整车充电效率99%；后电机功率从55kW提升至70kW，匝道汇入、路口起步、紧急避让响应及时。

· 高光体验：车身更高、视野更开阔，配备座椅加热/通风、方向盘加热；感应雨滴自动关窗；64色氛围灯随音乐律动，打造移动舒适会客厅。

BJ30旅行家高光版，用一台车的从容装下生活的两面，把平凡日常过成高光时刻。

全网首拆15万公里实车，央视见证真实品质

为回馈十五万车主，北京越野推出“3万超级置换政策”，新老用户均可享受。此外还有五重尊享礼遇：质保礼（价值6000元整车终身质保）、金融礼（0首付等）、呼朋礼（转介绍至高800元京东卡）、升级礼（全系终身OTA免费升级）、流量礼（基础流量终身免费，娱乐流量2年不限量）。值此世界杯开幕，高光版限时开启“燃情世界杯，高光赢大奖”活动：在全国授权门店购车即可获竞猜资格，精准命中冠军及决赛比分，再享5万元购车补贴。

发布会现场，北京越野携手央视财经对行驶15万公里的BJ30旅行家进行拆车直播。结果显示：发动机涡轮积碳极少、动力充沛；变速箱外壳完好无漏油、内部齿轮无磨损坑洼；电池包无鼓包、漏液、变质衰减；副车架、悬挂摆臂无锈蚀或渗油，底盘平整度与新车差距极小。用料扎实、工艺可靠、耐久出众，带来更低维修成本、更长换车周期和每一次出行的安心。

同时，央视镜头深入北汽株洲超级工厂：焊接车间数百台机器人100%自动化，涂胶误差不超过发丝；冲压车间五千吨巨型设备一次性成型，保障车身均匀工整；喷涂车间全自动环保水性漆，有害挥发物降低六成以上，漆面耐晒耐腐蚀。每道工序严格品控，确保每一台BJ30旅行家品质达标，用户买得放心、开得踏实。

十五万热爱，高光而来。作为越野世家，北京越野以多元产品矩阵精准布局——BJ30旅行家高光版以极致产品力与诚意价格，让每一份热爱不被辜负；BJ40增程长续航版以“可城可野极安全”陪伴用户奔赴广阔天地。未来，北京越野将继续与车主并肩同行，共赴下一程山川湖海，每一个高光时刻。

6 月 12 日，“十五萬熱愛，高光而來”BJ30 旅行家十五萬台下線暨高光版上市發布會喺北汽株洲超級工廠舉行。為咗進一步推進越野平權，讓更多家庭享受輕越野生活，BJ30 旅行家全系推出 3 萬元置換政策，超級置換價 6.99 萬元起。年度全新版型 BJ30 旅行家高光版上市，定位輕越野 SUV，顏值、性能、體驗全面躍升，超級置換價 8.29 萬元起。喺央視鏡頭下，北京越野仲直播拆解咗一台行駛 15 萬公里嘅 BJ30 旅行家，全網見證車輛嘅可靠品質。

北汽集團副總經理、北京越野董事長張國富表示：“BJ30 旅行家成為咗中國輕越野 SUV 最快達成 15 萬台嘅車型。15 萬台 BJ30 旅行家，承載住市場、行業同全球用戶嘅信賴，呢唔單單係速度嘅突破，更加係 15 萬次堅定嘅選擇、15 萬份用戶鑄就嘅品質豐碑。佢係中國 HEV 技術交畀世界嘅答卷，更加係中國智造擲地有聲嘅宣言！”

15 萬全球用戶認可，鑄就 BJ30 旅行家高光時刻

作為中國輕越野 SUV 最快達成 15 萬台嘅車型，BJ30 旅行家依托北京越野六十餘年專業沉澱，以超野、超大、超省嘅硬核實力，令世界看見中國。

“超野”係出發嘅底氣。北京越野打造出行業領先嘅“三擎四驅六模 HEV 混動架構”，並率先應用於 BJ30 旅行家，成為中國方盒子 SUV 品類首款 HEV 混動車型。三擎動力係一台 41% 熱效率混動專用發動機、前驅動電同後驅動電，分別擅長長距離節能、實時補能同瞬時爆發；智能四驅響應速度達 30 毫秒，0.5 秒即可爆發峰值扭矩。六大模式可自動選擇最优工作方式，動力始終處於最佳狀態。配合能量中鎖、四輪電子限滑及智電 ATS 全地形控制系統，輕鬆應對泥地、沙地等場景。

“超大”係出行嘅從容。BJ30 旅行家三排七座佈局，擁有 2820 毫米超長軸距、66% 嘅超高得房率，以及 1496 升超大行李箱，後排純平放倒秒變 1.92 米大牀。B 級方盒子超寬第三排空間，讓 1.8 米成年人乘坐依然寬敞。全車 38 處儲物空間，隨身物品都有專屬位置。全家出行自由，每個人都不將就。

“超省”係長久嘅陪伴。BJ30 旅行家實現咗慳錢、省時、省心。近期，來自南非、印尼、阿聯酋、波蘭、墨西哥嘅五國汽車博主，實測國產 SUV 嘅油耗，BJ30 旅行家喺每個國家都跑出每百公里唔超 5 升嘅成績，一箱油續航超 1000 多公里。無需搵充電樁，加油即走，每年節省數十小時補能時間。同時，首任車主享整車終身質保，無高壓電池包安全隱患，保養簡便且配件充足，讓每一次出發都無後顧之憂。

BJ30 旅行家既係一台能帶你奔赴山野嘅方盒子，仲係一台能讓你舒享生活嘅城市通勤 SUV。輕越野 SUV 千篇一律，BJ30 旅行家萬中挑一！

BJ30 旅行家高光版發布，迎嚟顏值、性能、體驗三大高光時刻

值此 15 萬台下線之際，北京越野推出全新版型——BJ30 旅行家高光版，喺“超野、超大、超省”嘅基礎之上，實現顏值、性能同體驗全面躍升。

高光顏值，為唔同人生階段量訂製。BJ30 旅行家高光版採用經典方盒子造型，硬朗氣場同精緻線條完美融合，獨有嘅五闕星環貫穿燈組，醒目帥氣；全套電感潮改套件、專屬星環輪轂，前後同色運動保險槓，盡顯熱愛同灑脫；全新橙色內飾同金屬紋理飾板勾勒層次同品質，凸顯溫潤底蘊。唔同年齡段嘅用戶都喺呢台車上尋得熱愛、遇見高光。

高光性能，動力同油耗兼得。BJ30 旅行家高光版換裝高性能、長壽命嘅專用 AGM 電瓶，循環壽命達普通電瓶嘅 3 倍；搭載保時捷同款渦輪增壓技術，整車充電效率達 99%；後馬達功率從 55 千瓦提升至 70 千瓦，匝道匯入、路口起步、緊急避讓，都能獲得及時響應，畀你堅守路權嘅底氣。

高光體驗，打造移動嘅舒適會客室。相比普通 SUV，BJ30 旅行家車身更高，視野更開闊，仲有座椅加熱、通風、方向盤加熱等功能，貼心舒適。系統可感應雨滴，自動關窗。64 色氛圍燈能隨音樂節奏律動，畀你獨享舒緩情緒嘅空間。

BJ30 旅行家高光版令你越野生活同城市通勤兼得，用一台車嘅從容，裝下生活嘅兩面，把每一個平凡嘅日常，都過成高光時刻。

全網首拆 15 萬公里 BJ30 旅行家，央視鑒證真實品質

為回饋 15 萬車主嘅相伴同熱愛，北京越野推出“3 萬超級置換政策”，置換用戶同新購用戶都可以享受。喺 3 萬元超級置換政策之上，北京越野仲帶嚟五重尊享禮遇，限時下訂即可享受：

第一重，質保禮：贈送價值 6000 元整車終身質保（限首任非營運車主）；

第二重，金融禮：0 首付等多種金融產品可選；

第三重，呼朋禮：老客戶轉介紹成交，獎勵至高 800 元京東卡；

第四重，升級禮：全系終身 OTA 免費升級；

第五重，流量禮：基礎流量終身免費，娛樂流量 2 年免費且唔限量。

值此世界盃開幕，BJ30 旅行家高光版仲限時開啟“燃情世界盃，高光贏大獎”活動：喺全國任意授權門店購車，即可獲得競猜資格，精準命中世界盃冠軍同決賽比分，再享 5 萬購車補貼。

真正嘅實力唔驚嚴苛嘅審視。發布會現場，北京越野攜手央視財經，對行駛 15 萬公里嘅 BJ30 旅行家進行拆車直播，以真實車況展現耐久品質。同時，鏡頭深入探訪北汽株洲超級工廠，見證中國智造點樣從源頭守住每一台車嘅卓越品控。

15 萬公里相當於普通家庭近十年嘅使用里程，BJ30 旅行家拆開後：發動機渦輪乾淨積碳好少，動力輸出依然充沛，波箱外殼完好唔漏油，內部齒輪都冇磨損坑洼，動力系統狀態優異；電池包冇鼓包、漏液、內部變質衰退嘅情況，長久使用唔用擔心電池老化故障；副車架、懸掛擺臂冇生鏽、滲油漏油問題，整個底盤平整度、規整度同新車差距好細，被動安全防護始終在線。呢場直播用鏡頭證明，BJ30 旅行家用料紮實、工藝可靠、耐久出眾，能夠畯用戶帶來更低嘅維修成本、更長嘅換車週期，以及每一次出行嘅安心感。

北京越野仲攜手央視財經深入北汽株洲超級工廠，從製造源頭揭開 BJ30 旅行家精良品質嘅背後邏輯。喺焊接車間，幾百台機械人協同作業，百分之百自動化，塗膠誤差唔超過一根頭髪絲，保證車身骨架更堅固，抗撞擊、抗形變能力更強，行爛路無異響，碰撞時更安全；喺衝壓車間，五千多噸巨型衝壓設備一次性壓制成型車身板材，保障車身均勻工整、線條流暢，靚嘅高顏值外觀即源於高精度衝壓打底；喺噴塗車間，幾十台機械人全自動噴塗，搭配環保水性漆，有害刺激性揮發物質降低六成以上，新車無異味，老人細路乘車更安心，漆面亦更耐晒、更耐腐蝕。同時，每道工序都設有品控檢查關口，保證每一台下線嘅 BJ30 旅行家全部品質達標，令用戶買得放心，開得踏實。

15 萬熱愛，高光而來。作為越野世家，北京越野以多元產品陣列精準佈局，致力令唔同需求嘅用戶都搵到最契合嘅出行拍檔。BJ30 旅行家高光版以極致產品力同誠意價格，令每一份熱愛都唔會被辜負，令每一次出發都閃閃發光；BJ40 增程長續航版則以“可城可野極安全”嘅硬核實力，陪伴用戶奔赴更廣闊天地。未來，北京越野將繼續同車主並肩同行，奔赴下一程山川湖海，共赴每一個高光時刻。

聲明：本文由太平洋號作者撰寫，觀點只代表個人，唔代表太平洋汽車。文中部分圖片來自網絡，感謝原作者。

「十五萬熱愛，高光而來」BJ30 旅行家十五萬台下線暨高光版發售發布會於北汽株洲超級工廠圓滿舉行。憑藉出眾的綜合產品力，BJ30 旅行家成功斬獲中國輕越野 SUV 最快達成 15 萬臺銷量的亮麗成績，全新年度版型 BJ30 旅行家高光版亦同步正式發布。活動現場，品牌重磅推出 3 萬元全系超級置換補貼，車型超級置換價 6.99 萬元起，高光版置換價 8.29 萬元起。央視財經全程直播拆解一台行駛里程達 15 萬公里的實車，深入工廠探訪製造流程，以權威視角鑒證車輛過硬品質，讓北京越野六十餘年越野造車底蘊與中國智造實力全面展現。

北汽集團副總經理、北京越野董事長張國富在現場表示，15 萬臺的市場成績，是全球十五萬用戶給予 BJ30 旅行家的信任與認可，既是品牌銷量增速的重大突破，更是萬千用戶共同鑄就的品質豐碑。該車搭載的前沿 HEV 混動技術，不僅是北京越野深耕技術研發的優異答卷，更是中國自主汽車智造走向世界的有力宣言。

精准锚定多元客群，讀懂 BJ30 旅行家核心用戶畫像

依托親民定價、全能產品屬性以及 「可城可野」的全場景能力，BJ30 旅行家覆蓋主流家庭用戶、都市戶外愛好者、務實實用型消費群體、預算友好型換車人群四大核心圈層，不同客群的用車需求與消費痛點，均被產品精準匹配，這也是其快速突破 15 萬臺銷量的核心原因。

多人口家庭用戶 (核心主力群體) 該群體年齡集中在 28-45 歲，以二胎家庭、三代同堂家庭為主，廣泛分佈於一二三四線城市，職業包含企業職員、公務人員、自由從業者等，家庭收入穩定，購車核心訴求圍繞大空間、高舒適、高安全、低用車成本展開。日常需要接送孩子、陪同長者出行，節假日常組織全家長途自駕、走親訪友，對座位數量、儲物能力要求較高。同時，作為家庭唯一或主力用車，他們格外看重車輛耐久性、燃油經濟性與售後保障。BJ30 旅行家三排七座佈局、2820mm 超長軸距、1496 升超大後備箱以及首任車主終身質保等優勢，完美契合這類用戶全家出行、長期省心用車的需求。

都市輕越野 & 戶外愛好者 (潮流增量群體) 以 22-40 歲年輕白領、青年創業者為主，追求多元生活方針，厭倦單一的城市通勤，熱衷露營、短途穿越、近郊探險等輕越野活動。他們偏愛方盒子硬朗造型，嚮往越野自由，但不會選擇專業硬派越野車，既需要車輛兼顧城市代步的平順與省油，又要求具備基礎的非鋪裝路面通過能力。該群體注重車輛顏值、動力性能與科技配置，追求個性表達。BJ30 旅行家獨有的 HEV 混動架構、智能四驅系統、潮改外觀套件以及 64 色律動氛圍燈等，兼顧越野實力、潮流顏值與駕乘樂趣，成為他們解鎖戶外生活的首選。

務實剛需 & 下沉市場用戶 (性價比導向群體) 主要分佈於三四線城市、縣域及鄉鎮，年齡跨度 30-50 歲，包含個體商戶、鄉鎮從業者等，購車預算區間集中在 7-14 萬元，性價比、實用性、養護便捷度是首要考量因素。這類用戶用車場景複雜，車輛既要用於日常通勤、家庭代步，也會兼顧拉貨、鄉村路況行駛等用途，對車輛油耗、配件價格、維修便利性十分敏感。BJ30 旅行家百公里油耗不足 5 升、加油即走無需充電、配件充足、保養簡單，疊加 6.99 萬起的超低置換價與多重購車禮遇，大幅降低購車與用車門檻，精準擊中下沉市場剛需。

置換升級用戶 (政策受益群體) 涵蓋全年齡段老車主，手中持有老舊轎車、老舊 SUV，有換車計劃，希望以舊換新降低購車支出。該群體普遍注重車輛品質、口碑與保值率，換車時傾向選擇空間更大、功能更全面、品質更可靠的車型。北京越野推出的 3 萬元不限品牌、不限車齡超級置換補貼，搭配五重尊享禮遇，直指置換用戶核心訴求，而 15 萬公里實車拆解所展現的耐久品質，也徹底打消其對新車可靠性的顧慮。

整體而言，BJ30 旅行家跳出傳統越野車型小眾化的局限，以「家用 + 輕越野」雙定位打通大眾市場，覆蓋不同年齡、職業、城市層級的消費者，實現從單一功能代步車到全場景家庭夥伴的升級，這也是其用戶圈層不斷擴大的關鍵。

三大硬核實力打底，打造全場景出行標杆

依托北京越野六十餘年越野技術積澱，BJ30 旅行家以超野、超大、超省三大核心優勢，構建差異化產品競爭力，全面匹配各類用戶的多元化用車場景。「超野」是奔赴戶外的底氣。作為中國方盒子 SUV 品類首款 HEV 混動車型，該車搭載行業領先的「三擎四驅六模 HEV 混動架構」。由 41% 高熱效率混動專用發動機、前後雙驅動馬達組成三擎動力，分別適配長距離節能行駛、實時補能、瞬時動力爆發等不同場景；智能四驅系統響應速度僅 30 毫秒，0.5 秒即可輸出峰值扭矩，配合能量中鎖、四輪電子限滑與智電 ATS 全地形控制系統，輕鬆從容征服泥地、沙地等複雜路況，滿足戶外愛好者的輕度越野需求。

「超大」是全家出行的從容。車輛採用三排七座佈局，2820 毫米超長軸距搭配 66% 超高得房率，空間利用率拉滿。1496 升大容量後備箱實用性出眾，後排座椅純平放倒後可化身 1.92 米休憩大牀，無論是裝載露營裝備、兒童用品，還是長途途中臨時休息都游刃有餘。即使是身高 1.8 米的成年人，乘坐第三排也毫無局促感，全車 38 處精細化儲物空間，妥善收納各類隨身物品，讓多人口家庭出行告別擁擠與雜亂。

「超省」是長久陪伴的保障。在用車成本方面，BJ30 旅行家實現省錢、省時、省心三位一體。此前南非、印尼、阿聯酋、波蘭、墨西哥五國汽車博主聯合實測，該車百公里油耗均控制在 5 升以內，一箱油續航里程超 1000 公里。作為 HEV 混動車型，它無需依賴充電樁，加油即可正常行駛，每年可為用戶節省數十小時補能時間。同時，首任車主可享受整車終身質保，高壓電池包安全稳定，車輛保養簡單、配件供給充足，從根源上降低長期用車風險與開銷，契合家庭用戶與務實用戶的核心訴求。

可城可野、全能均衡的產品特質，讓 BJ30 旅行家既能勝任日常城市通勤，也能陪伴用戶奔赴山野，在同質化嚴重的輕越野 SUV 市場中脫穎而出。

高光版全面進階，顏值、性能、體驗再升級

值此十五萬台下線的重要節點，北京越野順勢推出年度全新版型——BJ30 旅行家高光版，在原有三大硬核優勢基礎上，實現高光顏值、高光性能、高光體驗三大維度全面躍升，進一步豐富產品矩陣，滿足追求更高品質、潮流體驗的細分用戶需求。

高光顏值，適配全年齡段審美。高光版延續經典方盒子造型，硬朗的越野氣場與精緻的車身線條相得益彰。專屬五闕星環貫穿燈組辨識度十足，全套電感潮改套件、定制星環輪轂與同色運動保險桿，打造動感潮流姿態；車內配備全新橙色內飾與金屬紋理飾板，質感層次豐富，兼顧潮流個性與居家溫馨，無論是年輕用戶追求的潮流風格，還是中年用戶偏愛沉穩質感，都能一一滿足。

高光性能，動力與耐久雙向突破。硬件配置的升級讓車輛綜合實力再上臺階：新車換裝高性能 AGM 專用電瓶，循環使用壽命達到普通電瓶的 3 倍，耐用性大幅提升；搭載保時捷同款渦輪增壓技術，整車充電效率高達 99%；後電機功率從 55 千瓦提升至 70 千瓦，路口起步、匝道匯入、緊急避讓等場景下動力響應更加迅猛，操控安全性與駕駛樂趣同步升級。

高光體驗，打造移動舒適會客廳。相較於普通 SUV，高光版車身高度的優勢明顯，行車視野更加開闊。車輛配備座椅加熱、座椅通風、方向盤加熱等實用功能，四季駕乘皆舒適愜意；智能感應雨刷可聯動自動關窗，雨天出行更便捷；64 色氛圍燈支持音樂律動模式，營造沉浸式駕乘氛圍。細腻貼心的配置，讓城市通勤、長途自駕都變成一種享受。

多重福利重磅加碼，誠意降低購車門檻

為回饋十五萬車主的信任與支持，北京越野正式推出 3 萬元超級置換政策，不限品牌、不限使用年限，置換用戶與新購用戶均可享受補貼福利。在此基礎上，品牌疊加五重尊享禮遇，限時下訂即可全部解鎖：第一重質保禮，為首任非營運車主贈送價值 6000 元整車終身質保；第二重金融禮，提供 0 首付等多種靈活金融方案，緩解購車資金壓力；第三重呼朋禮，老客戶轉介紹成功成交，可領取至高 800 元京東卡；第四重升級禮，全系車型享受終身 OTA 免費升級，車機功能持續更新迭代；第五重流量禮，基礎流量終身免費，娛樂流量 2 年免費且不限量。

恰逢世界盃賽事舉辦，品牌同步開啟「燃情世界盃，高光贏大獎」主題活動。消費者前往全國任意授權門店購車，即可獲得賽事競猜資格，若精準命中世界盃冠軍與決賽比分，還能額外享受 5 萬元購車補貼，多重福利疊加，誠意十足。

央視權威拆車鑒證，智造品質經得起考驗

真正的硬核實力，無懼嚴苛實測。發布會現場，北京越野聯合央視財經，對一台行駛里程達 15 萬公里的 BJ30 旅行家進行全網首次拆車直播。15 萬公里的行駛里程，基本等同於普通家庭近十年的用車里程，拆解結果直觀展現了車輛出色的耐久品質：發動機渦輪積碳極少，動力輸出依舊充沛；變速箱外殼無滲漏，內部齒輪幾乎無磨損；電池包狀態完好，不存在鼓包、漏液、性能衰減等問題；底盤副車架、懸掛擺臂無銹蝕、滲油現象，整體規整度與新車相差無幾。實測證明，BJ30 旅行家用料扎實、工藝精湛，長期使用故障率低，能夠有效減少維修成本，拉長換車週期，為用戶帶來長久安心的出行體驗。

央視鏡頭還深入北汽株洲超級工廠，揭秘卓越品質的製造源頭。焊接車間數百台機器人全自動化作業，塗膠誤差不超過一根發絲，築牢車身安全骨架；五千多噸巨型沖壓設備一體成型車身板材，造就流暢硬朗的車身線條；塗裝車間採用全自動機器人塗裝與環保水性漆，有害物質揮發量大幅降低，新車無異味，漆面耐曬、耐腐蝕能力更強。工廠每一道工序均設置嚴格品控關口，從生產源頭保障每一台下線車輛的品質達標。

十五萬份熱愛，奔赴全新高光。從十五萬台下線的銷量里程碑，到高光版煥新上世，北京越野始終堅守「越野平權」理念，以專業越野技術、貼合用戶需求的产品設計、親民的定價策略，讓輕越野生活走進萬千家庭。未來，北京越野將持續豐富產品矩陣，依托 BJ30 旅行家、BJ40 增程長續航版等多款精品車型，陪伴不同圈層的用戶馳騁城市、暢遊山海，攜手每一位車主奔赴更多精彩的高光旅程。

6月12日，湖南株洲北汽超级工厂内，北京越野旗下BJ30旅行家迎来第15万台正式下线，同时全新版型“高光版”宣布上市。更令人关注的是，央视财经镜头全程直播了一台行驶了15万公里的BJ30旅行家被当场拆解，发动机、变速箱、底盘等核心部件一一呈现在观众眼前——积碳稀少、不漏油、无锈蚀，车况之好让不少网友直呼“这车太耐造了”。

伴随这场“硬核拆车秀”，北京越野同步推出重磅购车政策：BJ30旅行家全系享受3万元超级置换补贴，超级置换价仅6.99万元起，而刚刚亮相的BJ30旅行家高光版，超级置换价也只需8.29万元起。同时，厂家还加码了五重尊享礼遇，涵盖终身质保、0首付金融、老车主转介绍奖励等，诚意十足。

十五万台下线，轻越野SUV迎来“高光时刻”

BJ30旅行家自上市以来，凭借“超野、超大、超省”三大硬核标签，迅速成为中国轻越野SUV品类中最快达成15万台销量的车型。

作为一款主打“轻越野”的方盒子SUV，BJ30旅行家依托北京越野六十余年的专业积淀，率先搭载了行业领先的三擎四驱六模HEV混动架构，成为中国方盒子SUV首款HEV混动车型。其中，41%热效率混动专用发动机配合前后双电机，智能四驱响应仅30毫秒，0.5秒即可爆发峰值扭矩；泥地、沙地等复杂路况下，系统自动匹配最优工作模式，动力输出始终在线。

空间方面，BJ30旅行家采用三排七座布局，轴距长达2820毫米，得房率高达66%。后排座椅纯平放倒后，瞬间变成一张1.92米的大床，后备箱容积最大可达1496升。全车38处储物空间，1.8米的成年人坐进第三排也不局促，真正做到了“全家出行，谁都不将就”。

油耗表现同样亮眼。来自南非、印尼、阿联酋、波兰、墨西哥的五国汽车博主实测显示，BJ30旅行家在各国路况下百公里油耗均未超过5升，一箱油轻松续航1000公里以上。而且无需充电，加油即走，每年可节省数十小时补能时间。首任车主还享受整车终身质保，没有高压电池包的安全隐患，保养简单、配件充足，省心又省钱。

高光版三大升级：颜值、性能、体验全面跃升

在15万台下线的重要节点，北京越野顺势推出了BJ30旅行家高光版。这款新车在原有“超野、超大、超省”基础上，针对颜值、性能和体验进行了三项明显提升。

颜值高光：经典方盒子造型搭配五阙星环贯穿灯组，气场十足。专属电感潮改套件、星环轮毂、前后同色运动保险杠，再加上全新的橙色内饰和金属纹理饰板，让整车既有越野的硬朗，又不失精致感。无论你是刚步入社会的年轻人，还是拖家带口的中年用户，都能在这台车上找到自己的热爱。

性能高光：高光版换装了高性能、长寿命的专用AGM电瓶，循环寿命达到普通电瓶的3倍；同时搭载保时捷同款涡轮增压技术，整车充电效率高达99%。后电机功率从55千瓦提升至70千瓦，无论是匝道汇入、路口起步还是紧急避让，动力响应都更加及时，给你稳稳的“路权底气”。

体验高光：相比普通SUV，BJ30旅行家车身更高，视野更开阔。座椅加热、通风、方向盘加热等功能一应俱全，雨天系统还能感应雨滴自动关窗。64色氛围灯随音乐节奏律动，车舱瞬间变身移动的舒适会客厅。越野生活和城市通勤，一台车就能从容装下。

央视直播拆解15万公里老车：积碳少、不漏油、底盘如新

发布会最震撼的环节，莫过于北京越野携手央视财经，对一台真实行驶了15万公里的BJ30旅行家进行现场拆解。15万公里相当于普通家庭近十年的使用里程，当拆开那一刻：

发动机涡轮内部干净，积碳极少，动力输出依然充沛；变速箱外壳完好无损，没有一丝漏油，内部齿轮也无磨损坑洼；电池包没有鼓包、漏液、内部衰减现象，长期使用无需担心老化故障；副车架、悬挂摆臂无锈蚀、无渗油，整个底盘平整度和规整度与新车差距极小，被动安全防护始终在线。

这场直播用最直接的方式证明：BJ30旅行家用料扎实、工艺可靠、耐久出众，能带给用户更低的维修成本、更长的换车周期，以及每一次出行的安心感。

五重礼遇叠加世界杯竞猜，最高再享5万补贴

为回馈用户，北京越野在3万元超级置换政策之上，还推出了五重尊享礼遇：质保礼（价值6000元整车终身质保）、金融礼（0首付等多种方案）、呼朋礼（老客户转介绍最高得800元京东卡）、升级礼（全系终身OTA免费升级）、流量礼（基础流量终身免费，娱乐流量2年不限量）。

此外，恰逢世界杯开幕，BJ30旅行家高光版还限时开启“燃情世界杯，高光赢大奖”活动：在全国任意授权门店购车即可获得竞猜资格，精准命中世界杯冠军和决赛比分，再享5万元购车补贴。

On June 12, the BJ30 Traveler 150,000 units off-line ceremony and Highlight Edition new car launch event was successfully held at the BAIC Zhuzhou Super Factory. To promote the popularization of light off-road life nationwide and achieve off-road equality, the official launch offers a 30,000 yuan high-value trade-in benefit. The starting price for trading in the entire series is only 69,900 yuan. The annual new BJ30 Traveler Highlight Edition debuted simultaneously, with comprehensive upgrades in appearance, performance, and driving experience. The trade-in price starts at 82,900 yuan. At the event site, Beijing Off-road jointly launched a live vehicle teardown with CCTV. A BJ30 Traveler with 150,000 kilometers driven was torn down on-site, intuitively showcasing the model's solid quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated on-site that the BJ30 Traveler has created a new domestic light off-road SUV record, becoming the model in this sub-market to break the 150,000 unit sales volume fastest. The achievement of 150,000 units is the result of mutual recognition from the market, industry, and global consumers. It is not only a breakthrough in brand development speed but also a quality reputation forged by 150,000 users' choices. This car not only represents the mature strength of China's hybrid technology but is also a powerful card for China's automobile intelligent manufacturing going global.

Relying on BAIC Off-road's 60-plus years of technical accumulation in the off-road field, the BJ30 Traveler has won the favor of 150,000 global owners with its three core advantages of strong passability, large space, and low energy consumption, becoming a benchmark product in domestic light off-road SUVs.

In terms of off-road performance, the vehicle is equipped with the industry's first three-engine four-wheel drive six-mode HEV hybrid architecture, and is also the domestic's first square box SUV equipped with a hybrid system. This architecture consists of a hybrid dedicated engine with a thermal efficiency of 41% and front and rear dual drive motors, each playing their part while balancing long-distance range, instant recharging, and instantaneous explosive power. The intelligent four-wheel drive system responds in only 30 milliseconds, releasing peak torque within 0.5 seconds; coupled with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, six driving modes can be intelligently switched, making it easy to handle complex road conditions such as mud and sand, giving full confidence for off-road travel.

In terms of space performance, the whole vehicle is positioned with a three-row seven-seat layout. The 2820mm long wheelbase brings a 66% high space utilization rate. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, a 1.92-meter flat space can be formed. Even for passengers with a height of 1.8 meters, sitting in the third row has no cramped feeling. There are a total of 38 storage points in the whole car, and daily sundry storage is organized in an orderly manner. The spacious interior space easily meets various needs for the whole family to travel long distances and for multiple people to travel.

Regarding usage costs, this hybrid model has achieved fuel saving, time saving, and worry-free. Previously, five overseas car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico jointly conducted practical tests. The vehicle's fuel consumption per 100 kilometers was controlled within 5L, and the full tank range easily exceeded 1,000 kilometers. The vehicle does not need to rely on charging piles, just refuel and set off, greatly saving charging time. At the same time, the first non-operating owners can enjoy the lifetime warranty of the whole vehicle. The high-voltage battery pack is safe and stable, maintenance is convenient, parts supply is sufficient, greatly reducing long-term car use concerns. It can commute in the city, can go off-road outdoors. All-around attributes make it stand out among similar models.

The BJ30 Traveler Highlight Edition launched simultaneously this time has been comprehensively upgraded on the basis of the original product strength, achieving advances in three dimensions of appearance, performance, and experience.

The appearance continues the classic square box shape. The tough body lines are matched with the new five-star ring through light group, full of recognition. Exclusive electric sense trendy modification kit, star ring style wheels and same-color sports bumper, full of trendy atmosphere. Orange interior color is added inside the car, supplemented with metal texture trim plates, quality fully upgraded, catering to the aesthetic needs of users of different age groups.

Power and hardware are reinforced again. The new car replaces the long-life high-performance AGM battery, and the cycle service life reaches 3 times that of ordinary batteries. It is equipped with the same level mainstream turbocharging technology, and the whole vehicle charging efficiency is as high as 99%. The rear drive motor power is increased from 55kW to 70kW. The power response is more rapid at start acceleration, lane changing and overtaking, and emergency avoidance, and driving safety is further improved.

The driving experience also welcomes comprehensive optimization. The body height brings a broad driving vision. Seat heating, ventilation, steering wheel heating and other comfort configurations are all available. The vehicle is equipped with automatic induction wipers. In rainy days, the car windows can be automatically closed. The 64-color ambient light supports music linkage rhythm, creating an immersive driving atmosphere, turning the carriage into a mobile leisure space.

In order to reward the support of car owners, except for the 30,000 yuan whole series trade-in policy, the brand additionally launched five exclusive gifts. Ordering cars within the time limit can enjoy: First non-operating owner gifts whole vehicle lifetime warranty; Provide diversified financial plans such as 0 down payment; Old customers recommend new customers to complete transactions, the highest can get 800 yuan JD.com Card; The whole vehicle enjoys lifetime free OTA upgrades; Basic traffic is free for life, entertainment traffic enjoys unlimited use for two years.

Coinciding with the World Cup event node, the brand simultaneously launched a prediction activity. Buying cars at any authorized store in the country can participate. Successfully guessing the match champion and final score, you can enjoy a 50,000 yuan car purchase subsidy again at the highest.

To intuitively verify vehicle durability, the launch site jointly with CCTV Finance conducted a 150,000 km actual vehicle teardown live broadcast. 150,000 kilometers is roughly equivalent to the driving mileage of an ordinary family in nearly 10 years. The teardown results showed: Engine turbine carbon accumulation is very little, power output is still strong; Transmission housing has no leakage, internal gear wear degree is very low, transmission system status is intact; Battery pack has no bulging, leakage, aging attenuation problems; Chassis sub-frame, suspension parts have no rust, oil seepage phenomenon, overall working conditions are almost the same as new cars. Solid material usage and fine craftsmanship make the vehicle lower failure rate in long-term use, effectively reducing car maintenance and car replacement costs, escorting for every trip.

The live broadcast lens also entered the BAIC Zhuzhou Super Factory, revealing the manufacturing strength behind high quality. The welding workshop adopts full-automatic robot operation, the body glue control accuracy is controlled at the hair level, greatly improving body rigidity and safety coefficient; 5,000-ton class large stamping equipment one-piece body plate, creating neat and smooth body lines; The painting workshop uses full-automatic robots and environmentally friendly water-based paint, harmful substances in the car are greatly reduced, the new car says goodbye to pungent odors, paint surface sun resistance, corrosion resistance ability is also significantly enhanced. The whole process multiple quality control checkpoints, guard the quality bottom line of every vehicle from the production source.

Having cultivated the off-road field for many years, Beijing Off-road continues to enrich the product matrix, covering different user travel needs. In addition to the new BJ30 Traveler Highlight Edition, BJ40 Extended Range Long Range Version also wins market recognition with its strength of urban and off-road dual adaptation. In the future, Beijing Off-road will continue to refine products, accompany thousands of users to gallop on the journey, and go to every wonderful journey together.

On June 12, the "150,000 Loves, Highlights Arrive" BJ30 Traveler 150,000 Units Off the Line and Highlight Edition Launch Ceremony was held at the BAIC Zhuzhou Super Factory. To further promote off-road equality and let more families enjoy light off-road life, the BJ30 Traveler series introduces a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan. The brand-new annual model BJ30 Traveler Highlight Edition is launched, positioned as a light off-road SUV, with looks, performance, and experience fully upgraded, with a super trade-in price starting from 82,900 Yuan.

Under CCTV lenses, Beijing Off-road also live-streamed the disassembly of a BJ30 Traveler that had driven 150,000 kilometers, allowing the entire network to witness the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "The BJ30 Traveler has become the fastest model in China's light off-road SUV segment to reach 150,000 units. 150,000 BJ30 Travelers carry the trust of the market, the industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and a quality monument built by 150,000 users. It is the answer given by Chinese HEV technology to the world, and more so, a resolute declaration of Chinese intelligent manufacturing!"

150,000 Global Users Recognition, Building the BJ30 Traveler Highlight Moment

The BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation, with hardcore strength of super off-road, super spacious, and super fuel-efficient, letting the world see China.

"Super Off-road" is the confidence to depart.

Beijing Off-road has built an industry-leading "Three Motor, Four-Wheel Drive, Six Mode HEV Hybrid Architecture" and applied it to the BJ30 Traveler first, becoming the first HEV hybrid vehicle in the Chinese Boxy SUV category. The three-motor power consists of a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous burst; intelligent four-wheel drive response speed reaches 30 milliseconds, with peak torque bursting in 0.5 seconds. The six modes can automatically select the optimal working mode, with power always in the best state.配合 energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily cope with mud, sand, and other scenarios.

"Super Spacious" is the ease of travel.

The BJ30 Traveler has a three-row seven-seat layout, with a 2,820 mm ultra-long wheelbase, 66% ultra-high usable area ratio, and a 1,496-liter super large trunk, where the rear row flat folds down into a 1.92-meter big bed in seconds. B-segment Boxy SUV ultra-wide third-row space allows 1.8-meter adults to sit comfortably. With 38 storage locations in the whole car, every personal item has a dedicated spot. Family travel freedom, no one settles for less.

"Super Fuel-Efficient" is long-term companionship.

The BJ30 Traveler achieves saving money, saving time, and peace of mind. Recently, five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption of no more than 5 liters per 100 kilometers in every country, with one tank of fuel range exceeding over 1,000 kilometers. No need to find charging piles, just refuel and go, saving dozens of hours of recharging time annually. Meanwhile, the first owner enjoys lifetime whole-vehicle warranty, no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, ensuring no worries for every departure.

The BJ30 Traveler is not only a boxy car that can take you to the mountains and fields, but also a city commuter SUV allowing you to enjoy life comfortably.千篇一律 light off-road SUVs, the BJ30 Traveler is one in ten thousand!

BJ30 Traveler Highlight Edition Launch, Welcoming Three Major Highlight Moments in Looks, Performance, and Experience

On the occasion of 150,000 units off the line, Beijing Off-road launched a brand-new model – the BJ30 Traveler Highlight Edition. Based on "Super Off-road, Super Spacious, Super Fuel-Efficient", achieving a full upgrade in looks, performance, and experience.

Highlight Looks, custom-made for different life stages. The BJ30 Traveler Highlight Edition adopts the classic Boxy SUV shape, perfectly fusing rugged aura with refined lines. The unique Five-Arch Star Ring through-lighting group is prominent and handsome; the complete set of electric style trend modification kit, exclusive Star Ring wheels, front and rear same-color sports bumpers, showing full passion and freedom; brand-new orange interior and metallic texture trim plates outline layers and quality, highlighting a warm foundation. Users of different ages can find passion and meet highlights on this car.

Highlight Performance, achieving both power and fuel economy. The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it carries Porsche same model turbocharging technology, with whole vehicle charging efficiency reaching 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, can all get timely response, giving you the confidence to insist on road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, the BJ30 Traveler body is higher, the view is more open, with seat heating, ventilation, steering wheel heating and other functions, considerate and comfortable. The system can sense raindrops, automatically close windows. 64-color ambient light can move with the music rhythm, giving you a space to enjoy soothing emotions.

The BJ30 Traveler Highlight Edition allows you to have off-road life and city commuting at the same time, using the ease of one car to hold both sides of life, making every ordinary daily life a highlight moment.

First Disassembly of 150,000 Kilometer BJ30 Traveler Network-wide, CCTV Authenticates Real Quality

To repay the company and love of 150,000 car owners, Beijing Off-road launched a "30,000 Super Trade-in Policy", enjoyed by both trade-in users and new purchase users. On top of the 30,000 Yuan super trade-in policy, Beijing Off-road also brings five tiers of exclusive privileges, enjoy when ordering within the limit:

First Tier, Warranty Gift: Free lifetime whole-vehicle warranty worth 6,000 Yuan (limited to first owner non-operational owner);

Second Tier, Finance Gift: 0 down payment and other financial products available;

Third Tier, Call Friends Gift: Old customer referral transaction, reward up to 800 Yuan JD Gift Card;

Fourth Tier, Upgrade Gift: Whole series lifetime OTA free upgrade;

Fifth Tier, Traffic Gift: Basic traffic free for life, entertainment traffic free for 2 years and unlimited.

On the occasion of the World Cup opening, the BJ30 Traveler Highlight Edition also limits time to launch "Passionate World Cup, Highlights Win Grand Prize" event: Purchasing a car at any authorized store nationwide, you will get the qualification to bet, accurately hit the World Cup Champion and Final Score, enjoy another 50,000 Yuan car purchase subsidy.

True strength fears no strict scrutiny. At the launch site, Beijing Off-road partnered with CCTV Finance to live stream the disassembly of a BJ30 Traveler that had driven 150,000 kilometers, showing durability quality with real vehicle conditions. At the same time, the lens went deep into the BAIC Zhuzhou Super Factory to witness how Chinese intelligent manufacturing guards every vehicle's excellent quality control from the source.

150,000 kilometers is equivalent to nearly 10 years of usage mileage for an ordinary family. After disassembling the BJ30 Traveler: Engine turbine is clean with little carbon buildup, power output remains abundant, transmission case intact without oil leaks, internal gears show no wear pits, power system state is excellent; Battery pack shows no bulging, leakage, internal degradation, no worry about battery aging failure in long-term use; Subframe and suspension arms have no rust, oil seepage or leakage, the whole chassis flatness and regularity is close to new car difference, passive safety protection is always online.

This live stream proves with lenses that the BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer car replacement cycles, and peace of mind for every departure.

Beijing Off-road also partnered with CCTV Finance to go deep into the BAIC Zhuzhou Super Factory to unveil the logic behind the BJ30 Traveler's fine quality from the manufacturing source. In the welding workshop, hundreds of robots work together, 100% automation, glue application error does not exceed a human hair thickness, guaranteeing the body skeleton is sturdier, anti-impact, and anti-deformation ability stronger, no abnormal noise on rough roads, safer in collisions; In the stamping workshop, over 5,000-ton giant stamping equipment presses the body sheet into shape in one go, guaranteeing the body uniform and neat, lines smooth, good-looking high-looks appearance originates from high-precision stamping foundation; In the painting workshop, dozens of robots do automatic painting, matching environmental water-based paint, harmful pungent volatile substances reduced by over 60%, new cars have no odor, elderly and children riding is more reassuring, paint surface is more sun-resistant and corrosion-resistant. Meanwhile, each process sets up quality control inspection checkpoints, guaranteeing every off-the-line BJ30 Traveler meets all quality standards, letting users buy with confidence and drive securely.

150,000 Loves, Highlights Arrive. As an off-road family, Beijing Off-road layouts precisely with diverse product matrices, dedicated to letting users with different needs find the most suitable travel partner. The BJ30 Traveler Highlight Edition, with extreme product power and sincere price, lets every love not be betrayed, lets every departure shine; The BJ40 Extended Range Long-Range Edition accompanies users to go to broader worlds with "City and Off-road Extreme Safety" hardcore strength.

6th June 12, inside the Beiqi Super Factory in Zhuzhou, Hunan, the BJ30 Traveler under Beijing Off-road welcomed its 150,000th unit rolling off the line officially, while the new version "Highlight Edition" was announced for launch. More attention-grabbing was that CCTV Finance cameras live-streamed the immediate teardown of a BJ30 Traveler that had driven 150,000 kilometers, with core components such as the engine, transmission, and chassis presented one by one before the audience—little carbon buildup, no oil leaks, no rust, such a good car condition that many netizens exclaimed, "This car is too durable."

Accompanying this "Hardcore Car Teardown Show", Beijing Off-road simultaneously launched a heavyweight car purchasing policy: BJ30 Traveler full series enjoys 30,000 Yuan super trade-in subsidy, Super trade-in price starts from only 69,900 Yuan, while the just-launched BJ30 Traveler Highlight Edition, super trade-in price also only needs starting from 82,900 Yuan. At the same time, the manufacturer also added five-fold exclusive privileges, covering lifetime warranty, 0 down payment finance, old car owner referral rewards, etc., full of sincerity.

150,000 Units Rolled Off the Line, Light Off-road SUVs Welcome "Highlight Moment"

Since its launch, the BJ30 Traveler, featuring the "Ultra-Off-road, Ultra-Spacious, Ultra-Economical" three hardcore tags, has quickly become the model that achieved 150,000 sales volume fastest in the Chinese light off-road SUV category.

As a box-shaped SUV featuring "Light Off-road", BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation and was the first to equip the industry-leading Three-Power Four-Drive Six-Mode HEV Hybrid Architecture, becoming the first HEV hybrid model in Chinese box-shaped SUVs. Among them, 41% thermal efficiency hybrid dedicated engine paired with front and rear dual motors, intelligent four-wheel drive response only 30 milliseconds, peak torque explodes in 0.5 seconds; under complex road conditions like mud and sand, the system automatically matches the optimal working mode, power output always online.

In terms of space, BJ30 Traveler adopts a three-row seven-seat layout, wheelbase up to 2820 mm, space utilization rate up to 66%. After the rear seats are folded completely flat, it instantly becomes a 1.92-meter large bed, trunk capacity up to 1496 liters. 38 storage spaces throughout the car, a 1.8-meter adult sitting in the third row is not cramped, truly achieving "Family travel, no one settles."

Fuel consumption performance is equally eye-catching. Actual measurement by five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows, BJ30 Traveler under road conditions in various countries fuel consumption per 100 kilometers did not exceed 5 liters, one tank of fuel easily ranges over 1,000 kilometers. Moreover, no charging required, refuel and go, annually saving tens of hours of energy replenishment time. First owner also enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance simple, parts abundant, worry-free and money-saving.

Three Major Upgrades of Highlight Edition: Appearance, Performance, and Experience All Leap Forward

At the important milestone of 150,000 units rolled off the line, Beijing Off-road launched BJ30 Traveler Highlight Edition. This new car, based on original "Ultra-Off-road, Ultra-Spacious, Ultra-Economical", conducted three significant improvements targeting appearance, performance, and experience.

Appearance Highlight: Classic box shape paired with Five-Arc Star Ring through light group, full of aura. Exclusive electric-inductive trendy modification kit, star ring wheels, front and rear same-color sport bumpers, plus new orange interior and metal texture trim plates, making the whole car have off-road ruggedness without losing refinement. Whether you are a young person just entering society, or a middle-aged user with a family, you can find your passion in this car.

Performance Highlight: Highlight Edition replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; simultaneously equipped with Porsche same-model turbocharging technology, whole vehicle charging efficiency up to 99%. Rear motor power increased from 55 kW to 70 kW, whether ramp merging, intersection starting or emergency avoidance, power response is more timely, giving you steady "road right confidence".

Experience Highlight: Compared with ordinary SUVs, BJ30 Traveler body is higher, vision wider. Seat heating, ventilation, steering wheel heating and other functions all available, rainy days system can also sense raindrops to automatically close windows. 64-color ambient light moves with music rhythm, car cabin instantly transforms into moving comfortable living room. Off-road life and city commuting, one car can comfortably accommodate.

CCTV Live Teardown of 150,000 km Old Car: Little Carbon, No Oil Leaks, Chassis Like New

The most shocking link of the press conference, no more than Beijing Off-road joining hands with CCTV Finance, on-site teardown of a real driven 150,000 kilometers BJ30 Traveler. 150,000 kilometers equivalent to ordinary family nearly ten years of use mileage, when the moment of opening:

Engine turbine inside clean, carbon buildup very little, power output still abundant; transmission casing intact, no oil leak, internal gears no wear pits; battery pack no bulging, leakage, internal attenuation phenomenon, long-term use no need to worry about aging failure; subframe, suspension arm no rust, no oil seepage, entire chassis flatness and regularity difference with new car extremely small, passive safety protection always online.

This live broadcast proved in the most direct way: BJ30 Traveler uses solid materials, reliable craftsmanship, outstanding durability, can bring users lower maintenance costs, longer vehicle replacement cycles, and peace of mind for every trip.

Five-fold Privileges Superimposed with World Cup Betting, Up to 50,000 Subsidy Again

To thank users, Beijing Off-road on top of 30,000 Yuan super trade-in policy, also launched five-fold exclusive privileges: Warranty Gift (value 6,000 Yuan whole vehicle lifetime warranty), Finance Gift (0 down payment and other plans), Friend Call Gift (old customers referral up to 800 Yuan JD Card), Upgrade Gift (whole series lifetime OTA free upgrade), Traffic Gift (base traffic lifetime free, entertainment traffic 2 years unlimited).

In addition, coinciding with World Cup opening, BJ30 Traveler Highlight Edition also temporarily started "Passionate World Cup, Highlight Win Grand Prize" event: Buying car at any authorized store nationwide will get betting qualification, accurately hit World Cup champion and final match score, enjoy 50,000 Yuan car buying subsidy again.

 6 月 12 日，以「十五萬熱愛，高光而來」為主題嘅 BJ30 旅行家十五萬台下線暨高光版上市發布會，喺北汽株洲超級工廠盛大啓幕。為推動越野平權普及，令万千家庭輕鬆擁抱輕越野生活，BJ30 旅行家全系重磅推出3 萬元超級置換補貼，全系超級置換價低至 6.99 萬元；全新年度車型 BJ30 旅行家高光版同步登場，定位專業輕越野 SUV，喺顏值、性能、駕乘體驗三大維度全面進階，其超級置換價 8.29 萬元起。活動現場，北京越野聯合央視財經開展全網首次 15 萬公里實車拆解直播，以直觀實測鑒證車輛硬核品質，向全網消費者展現產品可靠實力。

北汽集團副總經理、北京越野董事長張國富喺現場表示：「BJ30 旅行家已然成為國內輕越野 SUV 領域最快達成 15 萬台銷量嘅車型。十五萬台嘅亮眼成績，凝聚住市場、行業與全球用戶嘅信任。這唔單止係銷量速度嘅突破，更係十五萬位用戶共同鑄就嘅品質標杆。佢既係中國 HEV 混合動力技術交出嘅優異答卷，更係中國智造面向世界發出嘅鏗鏘之聲。」

十五萬用戶認可，鑄就產品實力豐碑

依托北京越野六十餘年越野領域技術積澱，BJ30 旅行家憑藉超野、超大、超省三大核心優勢，攬獲全球十五萬用戶青睞，穩居中國輕越野 SUV 第一梯隊。

超野實力，從容征服全場景路況

BJ30 旅行家搭載行業領先嘅三擎四驅六模 HEV 混合動力架構，亦係國內首款配備該混合動力系統嘅方盒子 SUV，填補咗細分市場空白。呢套架構由熱效率達 41% 嘅混合動力專用發動機、前後雙驅動馬達組成三擎動力組合，分別適配長途節能、即時補能、瞬時加速等不同工況；智能四驅系統響應僅 30 毫秒，0.5 秒即可釋放峰值扭力，配合六大智能運行模式，可自動匹配最優動力方案。車輛仲搭載能量中鎖、四輪電子限滑與智電 ATS 全地形控制系統，即使面對泥地、沙地等複雜路況，都能穩健通行，讓用戶盡情奔赴山野。

超大空間，解鎖全家用車自由

新車採用三排七座佈局，搭配 2820mm 超長軸距，空間利用率高達 66%，實用性拉滿。1496L 超大車尾箱空間，後排座椅純平放倒後可化身 1.92 米大床；寬大嘅 B 級尺寸第三排，即使係身高 1.8 米嘅成年人乘坐都舒展自在。全車設置 38 處精緻化儲物空間，零碎物件皆可有序收納。寬敞靈活嘅空間表現，完美適配全家出行、長途自駕、戶外旅居等多元場景，令每一位乘員都能享受舒適出行。

超省體驗，用車全程省心無憂

喺用車成本層面，BJ30 旅行家實現慳錢、慳時、慳心三位一體。此前，嚟自南非、印尼、阿聯酋、波蘭、墨西哥五國嘅汽車博主聯合實測，呢個車百公里綜合油耗均控制喺 5L 以內，滿油續航輕鬆突破 1000 公里。作為 HEV 混合動力車型，車輛無需依賴充電樁，加油即可出發，每年可省下數十小時補能時間。同時，首任車主可享有整車終身保養，高壓電池組安全可靠，車輛保養便捷、配件供應充足，徹底打消用戶用車後顧之憂。

可城可野、全能均衡嘅產品特質，令 BJ30 旅行家跳出同質化競爭，成為兼顧城市通勤與戶外輕越野嘅首選座駕。

全新高光版登場，三大維度全面升級

恰逢十五萬台下線嘅重要節點，北京越野重磅推出 BJ30 旅行家高光版。新車喺原有硬核產品力基礎上，實現高光靚靚、高光性能、高光體驗全方位升級，打造更具魅力嘅輕越野出行座駕。

高光靚靚，潮酷造型適配多元審美

新車延續經典方盒子車身造型，硬朗越野氣場與精緻車身線條相得益彰。標誌性五闕星環貫穿燈組辨識度十足，搭配全套電感潮改套件、專屬星環輪轂與同色運動前後保險槓，潮流範兒拉滿。車內新增專屬橙色內飾搭配金屬紋理飾板，質感與層次雙重提升，無論年輕群體還是家庭用戶，都能從中找到專屬喜愛。

高光性能，動力與耐用雙向進階

全新高光版登場，三大維度全面升級

恰逢十五萬台下線嘅重要節點，北京越野重磅推出 BJ30 旅行家高光版。新車喺原有硬核產品力基礎上，實現高光靚靚、高光性能、高光體驗全方位升級，打造更具魅力嘅輕越野出行座駕。

高光體驗，打造移動舒適座艙

BJ30 旅行家高光版車身高於常規 SUV，行車視野開闊通透。座椅加熱、座椅通風、方向盤加熱等舒適配置一應俱全，兼顧四季用車需求；搭載自動雨刷感應系統，雨天可自動關閉車窗，細節盡顯貼心。車內 64 色氛圍燈可跟隨音樂律動切換，營造沉浸式駕乘氛圍，將車廂打造成溫馨愜意嘅移動休閒...

全網首拆十五萬公里 BJ30 旅行家，央視鑑證真實品質

為回饋十五萬車主嘅相伴與熱愛，北京越野推出「3 萬超級置換政策」，置換用戶同新購用戶都可以享受。喺 3 萬元超級置換政策之上，北京越野仲帶來五重尊享禮遇，限時下訂即可享受：

第一重，保養禮：贈送價值 6000 元整車終身保養（限首任非營運車主）；

第二重，金融禮：0 首付等多種金融產品可選；

第三重，呼朋禮：舊客戶轉介紹成交，獎勵至高 800 元京東卡；

第四重，升級禮：全系終身 OTA 免費升級；

第五重，流量禮：基礎流量終身免費，娛樂流量 2 年免費且唔限量。

值此世界盃開幕，BJ30 旅行家高光版仲限時開啟「燃情世界盃，高光贏大獎」活動：喺全國任何授權門店購車，即可獲得競猜資格，精準命中世界盃冠軍同決賽比分，再享 5 萬購車補貼。

真正嘅實力唔畏懼嚴苛嘅審視。發布會現場，北京越野攜手央視財經，對行駛 15 萬公里嘅 BJ30 旅行家進行拆車直播，以真實車況展現耐用品質。同時，鏡頭深入探訪北汽株洲超級工廠，見證中國智造如何從源頭守住每一部車嘅卓越品控。

15 萬公里相當於普通家庭近十年嘅使用里程，BJ30 旅行家拆開後：引擎渦輪乾淨積碳好少，動力輸出依舊充沛，波箱外殼完好不漏油，內部齒輪亦冇損壞坑洼，動力系統狀態優異；電池組冇鼓包、漏液、內部變質衰退嘅情況，長久使用唔使擔心電池老化故障；副車架、懸掛擺臂冇銹蝕、滲油漏油問題，整個底盤平整度、規整度同新車差距好細，被動安全防護始終在線。呢場直播用鏡頭證明，BJ30 旅行家用料紮實、工藝可靠、耐用突出，能夠畀用戶帶來更低維修成本、更長嘅換車週期，以及每一次出行嘅安心感。

北京越野仲攜手央視財經深入北汽株洲超級工廠，從製造源頭揭開 BJ30 旅行家精良品質背後嘅邏輯。喺焊接車間，幾百台機器人手協同作業，百分百自動化，塗膠誤差唔超過一根頭髮絲，保證車身骨架更堅固，抗撞擊、抗形變能力更強，行爛路唔會有異響，碰撞時更安心；喺沖壓車間，五千多噸巨型沖壓設備一次性壓制成型車身板材，保證車身均勻工整、線條流暢，靚靚嘅高顏值外觀即源於高精度沖壓打底；喺噴塗車間，幾十台機器人手全自動噴塗，搭配環保水性漆，有害刺鼻揮發物質降低六成以上，新車冇異味，老人家同細路仔乘車更安心，漆面更加耐曬、更加耐腐蝕。同時，每道工序都有品控檢查關卡，保證每一部下線嘅 BJ30 旅行家全部品質達標，畀用戶買得放心、開得踏實。

十五萬熱愛，高光而來。作為越野世家，北京越野以多元產品矩陣精準佈局，致力於讓唔同需求嘅用戶都能搵到最契合嘅出行夥伴。BJ30 旅行家高光版以極致產品力同誠意價錢，令每一份熱愛都唔會被辜負，令每一次出發都閃閃發光；BJ40 增程長續航版則以「可城可野極安全」嘅硬核實力，陪伴用戶奔赴更廣闊嘅天地。未來，北京越野將繼續與車主並肩同行，奔赴下一程山川湖海，共赴每一個高光時刻。

在中国汽车市场，一款车型突破15万台销量，或许算不上惊天动地的数字。但如果这个数字前面加上“轻越野SUV品类最快达成”，背后站着的是15万个真实用户的选择，并且敢于在央视镜头下直播拆解一台行驶了15万公里的实车——故事就完全不一样了。

6月12日，湖南株洲，北汽超级工厂。当那台行驶了15万公里的BJ30旅行家被拆解开来，发动机涡轮干净、变速箱外壳无油渍、底盘悬架没有锈蚀，现场的央视镜头记录下了这一切。北汽集团副总经理、北京越野董事长张国富说：“这是十五万次坚定的选择，是用户铸就的品质丰碑。”

而这，只是BJ30旅行家故事的开始。

15万公里拆解：一场没有剧本的“品质大考”

15万公里，对于普通家庭用户而言，差不多是十年的行驶里程。十年，足以让一台车经历风霜雨雪的侵蚀、复杂路况的考验、日常使用的磨损。当北京越野决定在央视的直播镜头下，对一台真实行驶15万公里的BJ30旅行家进行全网首拆时，这无疑是一场没有彩排、没有剧本的“品质大考”。

拆解结果令人印象深刻。

动力系统方面，发动机涡轮增压器内部积碳极少，动力输出依然充沛；变速箱外壳干干净净，没有一丝渗油痕迹，内部齿轮光滑平整，没有任何磨损坑洼。这意味着，即便在15万公里的高强度使用后，这台车的核心动力总成仍然保持着接近新车的状态。

电池包同样经受住了考验。没有鼓包、没有漏液、没有明显的内部变质衰减。对于一款HEV混动车型来说，这是对“电池焦虑”最直接的回应——长久使用，你根本不需要担心电池老化带来的麻烦。

底盘部分更是让人意外。副车架、悬挂摆臂、转向拉杆……所有部件都没有锈蚀，没有渗漏，整个底盘的平整度和规整度与新车差距微乎其微。被动安全防护始终在线，走烂路没有异响，开起来依然扎实。

这场拆解传递了一个清晰的信息：BJ30旅行家用料扎实、工艺可靠、耐久出众。对用户来说，这意味着更低的维修成本、更长的换车周期，以及每一次出行的安心感。

三排七座+一箱油1000公里：轻越野的“全能解法”

如果说15万公里拆解证明的是BJ30旅行家的“耐久力”，那么它的产品力本身，则是吸引15万用户的根本原因。

在“轻越野”这个细分赛道上，BJ30旅行家找到了一套独特的“全能解法”——超野、超大、超省，三个维度同时发力，既不是单纯的城市SUV“样子货”，也不是硬派越野的“油耗大户”。

“超野”是出发的底气。 北京越野把六十余年的专业积淀浓缩进了一套“三擎四驱六模HEV混动架构”，让BJ30旅行家成为中国方盒子SUV品类中首款HEV混动车型。三台动力源各司其职：高效率发动机负责长途节能，前电机实时补能，后电机瞬时爆发。智能四驱响应只需30毫秒，0.5秒就能达到峰值扭矩。六大工作模式自动切换，泥地、沙地、雪地，智电ATS全地形控制系统帮你搞定。

“超大”是出行的从容。 三排七座布局，2820毫米的超长轴距，66%的超高得房率——这意味着车内的每一寸空间都被高效利用。1496升的超大后备箱，后排座椅纯平放倒后，瞬间变成一张1.92米的大床。1.8米的成年人坐在第三排依然宽敞，全车38处储物空间让每个人的随身物品都有专属位置。全家出行，没有人需要将就。

“超省”是长久的陪伴。 这才是真正让人惊喜的地方。来自南非、印尼、阿联酋、波兰、墨西哥的五国汽车博主，用实测给出了答案——BJ30旅行家在每一个国家都跑出了百公里不超过5升的油耗，一箱油轻松续航1000公里以上。不用找充电桩，加油即走，每年省下几十个小时的补能时间。再加上首任车主整车终身质保、没有高压电池包的安全隐患、保养简便且配件充足，这辆车在用一种极其务实的方式兑现“陪伴”的承诺。

一台能带你奔赴山野的方盒子，同时又是一台让你舒享生活的城市通勤SUV。这大概就是15万用户选择它的原因。

高光版登场：颜值、性能、体验的三重进化

15万台下线之际，北京越野推出了全新版型——BJ30旅行家高光版。它不是一次简单的配置调整，而是在“超野、超大、超省”的基础上，实现了颜值、性能、体验的全面跃升。

高光颜值，为不同人生阶段量身定制。 经典方盒子造型，硬朗气场与精致线条融合，五阙星环贯穿灯组醒目帅气。全套电感潮改套件、专属星环轮毂、前后同色运动保险杠，每一处细节都在表达热爱与洒脱。车内则是全新橙色内饰搭配金属纹理饰板，温润而有质感。无论是二十多岁的年轻人，还是拖家带口的中年用户，都能在这台车上找到属于自己的高光时刻。

高光性能，动力与油耗兼得。 高性能、长寿命的专用AGM电瓶，循环寿命达到普通电瓶的3倍；保时捷同款涡轮增压技术，整车充电效率高达99%；后电机功率从55千瓦提升至70千瓦。匝道汇入、路口起步、紧急避让，动力随叫随到。这不是为了飙车，而是给你坚守路权的底气。

高光体验，移动的舒适会客厅。 车身更高、视野更开阔，座椅加热、通风、方向盘加热一应俱全，贴心舒适。系统能感应雨滴自动关窗，64色氛围灯随音乐节奏律动。越野生活与城市通勤兼得，用一台车的从容装下生活的两面——把每一个平凡的日常，都过成高光时刻。

央视探秘超级工厂：品质从源头说起

如果说拆解15万公里实车是“结果验证”，那么央视镜头深入北汽株洲超级工厂，就是在揭示“原因所在”。

焊接车间里，几百台机器人协同作业，自动化率达到100%。涂胶误差控制在不超过一根头发丝的范围内——这意味着车身骨架更坚固，抗撞击、抗形变能力更强。走烂路不异响，碰撞时更安全。

冲压车间，五千多吨的巨型冲压设备一次性压制成型车身板材。高精度冲压保证了车身均匀工整、线条流畅，好看的颜值，从这里就开始打底了。

喷涂车间，几十台机器人全自动喷涂，搭配环保水性漆。有害刺鼻挥发物质降低六成以上，新车没有异味，老人小孩乘车更安心。漆面也更耐晒、更耐腐蚀，多年之后依然光亮如新。

每一道工序都设有品控检查关口，保证每一台下线的BJ30旅行家全部品质达标。这不是一句口号，而是一整套可追溯、可量化的制造体系。

超级置换+五重好礼：让“越野平权”落地

15万车主的相伴与热爱，值得被认真回馈。北京越野推出的“3万元超级置换政策”，让BJ30旅行家全系超级置换价低至6.99万元起，新用户同样可以享受。高光版超级置换价8.29万元起。

在此之上，还有五重尊享礼遇：价值6000元的整车终身质保（限首任非营运车主）；0首付等多种金融产品可选；老客户转介绍成交奖励最高800元京东卡；全系终身OTA免费升级；基础流量终身免费，娱乐流量2年免费且不限量。

值此世界杯开幕，BJ30旅行家高光版还限时开启“燃情世界杯，高光赢大奖”活动：在全国任意授权门店购车即可获得竞猜资格，精准命中世界杯冠军和决赛比分，再享5万元购车补贴。

写在最后

15万台下线，对于一款轻越野SUV来说，是一个里程碑，更是一个新的起点。张国富说，这是“中国HEV技术交给世界的答卷，是中国智造掷地有声的宣言”。

但从用户的角度来看，这句话或许可以有更朴素的表达：一台车好不好，不是看发布会上的PPT，而是看开了15万公里之后，拆开来是什么样子。BJ30旅行家已经在央视镜头前给出了自己的答案。

而高光版的到来，让这个答案更加完整——用更出色的颜值、更强劲的性能、更舒适的体验，去陪伴更多人奔赴下一程山川湖海，共赴每一个高光时刻。

这大概就是“十五万热爱，高光而来”的真正含义。

  When the light off-road track is filled with boxy shells, when off-road accessibility turns into marketing jargon involving price cuts and reduced specs, the industry seems to have forgotten: what users want is never an SUV that "looks capable of off-roading", but a car that can truly climb mountains, take care of the family, and run worry-free for ten years. On June 12, inside the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler complete vehicle officially rolled off the line, with the annual Highlight Edition launching simultaneously. Beijing Off-Road did not use flashy concepts to create hype, but instead went live on CCTV Finance to disassemble a real vehicle driven 150,000 km — laying out the true quality of the under-100,000-class light off-roader before the entire internet.

The speed of 150,000 units hides the true breakthrough logic of light off-roading

  As the model in the Chinese light off-road SUV category that fastest reached 150,000 units in sales, BJ30 Traveler's growth has never relied on low-price dumping, but precisely pierced through the industry pain point that "household use and off-roading cannot be had simultaneously". For a long time, hardcore off-road vehicles consumed fuel and were hard to drive, while city SUVs were fragile and boring. Light off-roading should have been the optimal solution, yet most became mere showpieces: wrap in a boxy shape, add black wheel arches, and dare to boast off-road attributes, while actual passability and durability were no different from ordinary SUVs.

BJ30 Traveler's "Super Off-Road, Super Space, Super Savings" essentially fully harmonized the three most core user contradictions.

  Super Off-Road has never been a medal for challenging limits, but rather composure for dealing with the unexpected. Its Three-Motor Four-Wheel-Drive Six-Mode HEV Hybrid Architecture is the first to implement the HEV technology route in the Chinese Boxo SUV category: the hybrid dedicated engine with 41% thermal efficiency handles long-distance energy saving, front and rear dual motors balance real-time energy replenishment and instant burst power, 30-millisecond level intelligent four-wheel drive response, outputting peak torque in 0.5 seconds, combined with electronic center differential lock and All-Terrain Control System, can handle mud and sand composure. Many mistakenly think off-road capability is for slope climbing, but for ordinary users, true confidence is no skidding on wet rainy roads, no undercarriage scraping on country rough roads, having reserves for highway overtaking — safety in these daily scenarios is far more important than off-road gimmicks. And the characteristic of HEV not needing external charging frees it completely from new energy vehicle charging anxiety, fully blending hybrid economy and four-wheel drive stability into daily commuting.

  Super Space has never been a攀比 of wheelbase numbers, but dignity for the whole family. 2820mm ultra-long wheelbase, 66% ultra-high space utilization rate, making its third row no longer a filler pet seat, 1.8-meter adults still sit spacious; 1496L ultra-large trunk, folding rear seats fully flat instantly becomes a 1.92-meter large bed, fits camping gear and also temporary rest; 38 storage spots, making water cups, tissues, children's toys all have exclusive spots. Family car space logic is never "bigger is better", but "no one needs to compromise": elderly don't need to curl legs, children don't need to hold things, wife's handbag doesn't need to be near feet — this is the composure a family trip should have.

  Super Savings has never been stingy calculation, but long-term peace of mind. Auto bloggers from five countries including South Africa, Indonesia actually tested, BJ30 Traveler ran under 5 liters per 100 km in various countries, one tank range over 1,000 km; don't need to find charging piles, gas and go, can save dozens of hours of energy replenishment time annually; first owner enjoys lifetime warranty for the entire vehicle, no high-voltage battery safety hazards, simple maintenance, abundant parts. Many calculate vehicle cost only looking at car price, but ignore hidden expenses in the ten-year cycle: time finding charging piles, effort for repairs, depreciation from battery degradation... True saving is getting rid of all unnecessary trouble, letting you focus on scenery on the road, not the car itself.

The Highlight Edition upgrade: don't pile specs, just improve daily texture

  The Highlight Edition launched at this 150,000 units milestone node did not blindly pile up flagship specs, but on top of "Super Off-Road, Super Space, Super Savings", raised the details users perceive most strongly one level.

  In looks, classic boxy shape combined with five-gate star ring across light bar, complete electric-style trendy modification kit and exclusive star ring wheels, plus all-new orange interior and metal texture trim panels, refinement hidden within ruggedness. It did not make design into a single internet celebrity style, but balanced aesthetics for different life stages: young people can wear cool trendy feel, middle-aged people drive steady and elegant. A car's looks shouldn't be a label for boasting individuality, but should carry the class to support commuting, dates, camping and all scenarios.

  In performance, replaced AGM battery dedicated AGM battery with cycle life 3 times that of ordinary batteries, equipped with Porsche same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance can all get more timely response. Good power upgrade has never been chasing 0-100 km/h numbers, but doing the moments users use daily to the extreme: smooth starts, powerful overtaking, agile avoidance — these fleeting confidence is more solid than any parameter.

  In experience, higher body brings broader view, seat heating ventilation, steering wheel heating covering winter/summer pain points; raindrop sensing automatic window closing,免去 rain day getting out of car flustered; 64-color ambient lighting moves with music, leave a piece of emotional sanctuary for commute home. High-end feeling is never piling leather and wood grain trim, it's details you didn't think of, it thinks for you.

150,000 km disassembly: the hardest quality is always hidden in unseen places

  The most weighty part of the whole launch event has never been new car launch and sales celebration, but that CCTV full live broadcast 150,000 km actual vehicle disassembly. 150,000 km, about ordinary families nearly ten years of vehicle use mileage, most cars at this node start appearing oil leaks, abnormal noises, power attenuation, most brands avoid high mileage vehicle status at all costs, Beijing Off-Road instead wants to disassemble and show the whole internet.

  Disassembly results had no unexpected miracles, but everywhere solid: engine turbo carbon buildup scarce, power output no obvious attenuation; transmission casing dry and leak-proof, internal gears no wear pits; battery pack no bulging, no leakage and internal attenuation; subframe, suspension arms no rust oil seepage, whole chassis flatness, neatness and new car difference extremely small. No exaggerated propaganda, only engineering perspective real presentation — and this realness is exactly the reassurance users need most. A car's ultimate cost-performance, has never been how low price when buying is, but after ten years of driving, how much safety it can give you. Extending car replacement cycle one year, annual vehicle cost less one point; one less breakdown, travel peace of mind adds one point.

  This durability confidence, source in BAIC Zhuzhou Super Factory manufacturing standards. Welding workshop hundreds of robots 100% automated operations, glue application error not exceeding a hair, ensuring body frame rigidity, rough road no abnormal noise, collision safer; over 5,000-ton stamping equipment one time press forming body sheets, ensuring body uniform neat; spray workshop fully automatic eco-friendly water-based paint process, harmful volatiles reduced over 60%, new car no odor, paint surface more sun and corrosion resistant. Every process sets quality control checkpoints, every car has quality traceability — quality is never post-inspection found, from a steel sheet start, every环节 pinching precision done.

Summary:

  150,000 units sales, is 150,000 families' choice; 150,000 km disassembly, is 15-point quality answer sheet. BJ30 Traveler's popularity, never relied on marketing hype, but stepped on a simplest truth: what users want is never "off-road" this label, but a car that can balance daily and distance, reliable and worry-free.

  So-called off-road accessibility, never is taking off-road down from the altar, but more ordinary people don't need to compromise family use for passion, don't need to abandon distance for utility. After 30,000 yuan super trade-in policy 69,900 yuan start threshold, Highlight Edition comprehensive upgrade texture, are in doing this thing more thoroughly — letting every piece of love wanting to go to mountains, don't need to pay too high a price; letting every ordinary daily, can live out their own highlight.

June 12, the BJ30 Traveler 150,000-unit production exit and Highlight Edition launch event themed "150,000 Loves, Arriving for Glory" was grandly held at BAIC Zhuzhou Super Factory. The scene not only welcomed the smooth exit of the 150,000th BJ30 Traveler vehicle, the brand new BJ30 Traveler Highlight Edition also officially debuted. The new car is positioned as a light off-road SUV, all series enjoy a 30,000 yuan super trade-in subsidy, ordinary version super trade-in price starting at 69,900 yuan, Highlight Edition super trade-in price starting at 82,900 yuan. Meanwhile, Beijing Off-road partnered with CCTV to conduct a live stream of a 150,000-kilometer real vehicle disassembly, using real vehicle condition and factory traceability dual forms to verify the product's solid quality and Chinese intelligent manufacturing strength to the whole network.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated on site that the BJ30 Traveler is currently the fastest-selling light off-road SUV to achieve 150,000 units sales volume domestically. Behind the sales of 150,000 units is the recognition and trust of global users. This model not only presented an eye-catching answer to Chinese HEV technology, but is also a powerful declaration of Chinese intelligent manufacturing going global. As the first HEV hybrid vehicle in the Chinese Box SUV category, the BJ30 Traveler relies on Beijing Off-road's sixty-plus years of off-road technology accumulation, leveraging three core advantages of **Super Off-road, Super Large, Super Savings**, successfully establishing a foothold in the global market.

In terms of off-road performance, the BJ30 Traveler is equipped with the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture. This system consists of a hybrid dedicated engine with thermal efficiency up to 41% and front-rear dual drive motors forming a three-engine power combination, respectively adapting to different working conditions such as long-distance energy saving, real-time charging, and instant acceleration; the intelligent four-wheel drive system response is only 30 milliseconds, 0.5 seconds to explode peak torque. With energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, the vehicle can freely switch six driving modes, easily conquering mud, sand, gravel roads and other complex road conditions, ensuring neither city commuting nor outdoor light off-road is compromised.

Space performance is the core highlight of home travel. The new car adopts a 3-row 7-seat layout, wheelbase reaches 2820mm, space efficiency rate 66%, 3rd row space is spacious, adults with height 1.8 meters can also sit comfortably. Under normal conditions, trunk capacity is 1496 liters, rear seats fully flat fold down to form 1.92 meters super large rest space. The whole car is set with 38 storage points, large and small personal items can be properly stored, fully meeting diversified needs such as family travel, outdoor camping, daily loading, etc.

In terms of energy consumption and usage costs, the BJ30 Traveler performance is very eye-catching. Previously, auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico jointly tested, this car combined fuel consumption per 100 kilometers is controlled within 5 liters, one tank of fuel range exceeds 1,000 kilometers. The model adopts an oil-hybrid architecture, no need to rely on charging piles, refuel to go, annually can save users a lot of charging time. Meanwhile, first owners can enjoy whole vehicle lifetime warranty, high-voltage battery no safety hazards, later maintenance convenient, parts supply sufficient, truly achieving save money, save time, save worry.

The BJ30 Traveler Highlight Edition launched this time, on the basis of current car models around **Highlight Appearance, Highlight Performance, Highlight Experience** three dimensions comprehensive upgrade. Appearance continues classic box hard styling, equipped with exclusive five-star ring through light group, exclusive star ring wheels and front-rear same color sports bumpers, at the same time newly added exclusive paint and orange interior, matching metal texture trim plate, hard temperament and fine texture both have.

Power system completed multiple optimization upgrades, replaced cycle life up to ordinary battery 3 times high performance AGM battery, equipped with Porsche same type turbocharging technology, whole vehicle charging efficiency increased to 99%; rear motor power increased from 55 kW to 70 kW, intersection start, ramp merge, emergency avoidance and other scenarios power response is more swift.

Driving experience further advanced, new car equipped with seat heating, ventilation and steering wheel heating functions, equipped with induction automatic window closing system, 64 color ambient lights can follow music rhythm change, turn cabin into comfortable pleasant moving living room, take into account daily commute and long-distance travel ride experience.

To give back to the broad consumers, Beijing Off-road launched multiple limited-time courtesies. All series vehicles can enjoy 30,000 yuan super trade-in subsidy, no limit brand, no limit car age, new purchase and trade-in users can all participate. Stacked five exclusive rights: First non-operating owner can be gifted value 6,000 yuan whole vehicle lifetime warranty; provide 0 down payment etc. flexible financial solutions; old customer referral transaction can collect up to 800 yuan JD card; all series vehicles enjoy lifetime OTA free upgrade; basic traffic lifetime free, entertainment traffic enjoy 2 years unlimited. Just coinciding with the World Cup event period, car buying users can also participate in guessing activity, accurately guessing champion team and final match score, additionally enjoy 50,000 yuan car buying subsidy.

Quality always withstands severe inspection. Event scene, CCTV Finance full process live stream a car driven 150,000 kilometers of BJ30 Traveler disassembly whole process. This mileage is equivalent to ordinary family nearly ten years usage mileage, disassembly result shows, engine carbon accumulation very little, power status still full, transmission no leakage, gear wear tiny; battery pack no bulge, leak, decay and other problems; sub-frame, suspension etc. chassis parts no rust, oil seepage phenomenon, whole car condition close to new car standard. Live stream team also deep into BAIC Zhuzhou Super Factory, visited stamping, welding, painting etc. production workshops. Whole factory mass automation robot operation, stamping, welding precision strict, painting uses environmental friendly water-based paint, from production source control body strength, paint surface quality and cabin health, every process is set with quality control checkpoint, build solid quality foundation.

Currently BJ30 Traveler family model official guide price range is 99,900 - 139,900 yuan, covering fuel standard version, fuel advanced version, fuel seven-seat version, hybrid advanced version and all new highlight version multiple configurations, price gradient clear, can meet different budget, different scenario car use needs. From leading landing hybrid technology box SUV, to iterative upgraded highlight version, to winning 150,000 units market good achievement, BJ30 Traveler walked out a "Can City Can Wild, All-round Practical" development route.

In the future, Beijing Off-road will continue to deeply cultivate light off-road market segment, with hardcore products, affordable price, perfect service, promote off-road life popularization, accompany tens of thousands of users run to mountains and daily life, unlock more highlight travel moments.

June 12, Beijing Off-road accomplished two quite tough tasks: the 150,000th BJ30 Traveler rolled off the production line, and the Highlight Edition launched at the same time. All series super trade-in price starting from 69,900 RMB, Highlight Edition gasoline from 82,900 RMB, hybrid from 109,900 RMB.

But what truly made me feel "this brand dares to play", is another thing — CCTV live streamed the dismantling of a BJ30 Traveler that had driven 150,000 kilometers.

What is the concept of 150,000 kilometers? It is equivalent to driving along the national border line for a full 6 laps, nearly 10 years for an ordinary family. After opening it up, the engine turbo is perfectly clean, the transmission does not leak oil, the battery pack does not bulge or degrade, and the chassis control arms have no rust or seepage. Compared to a new car, the difference is very small. Under CCTV's lens, Beijing Off-road directly slammed the word "Quality" on the table.

150,000 units, not just shouted out

BJ30 Traveler is the Chinese light off-road SUV model that fastest reached 150,000 units. Consecutively two years HEV hybrid box-type SUV sales No. 1, consecutively 24 months domestic HEV hybrid SUV sales No. 1, 100,000-150,000 RMB level domestic compact SUV resale value No. 1. It also won Best Hybrid SUV in the Arab region, and won Annual Best Imported SUV in Argentina. Stacking these titles together shows it didn't rely on low price to boost volume, but on solid product power.

Super Off-road, Super Spacious, Super Efficient, all three labels hit

BJ30 Traveler can sell explosively, the core is doing three things right:

Super Off-road. It is the domestic first box-type HEV hybrid model, three-engine four-wheel drive six-mode architecture, no need for charging piles, just fill gas and go. Smart electric four-wheel drive 30 milliseconds response, mud ground, sand ground, cross-axle can all pass. Max wheel end torque 5928 N·m, tougher than many hardcore off-roaders.

Super Spacious. 2820 mm wheelbase, three rows seven seats, third row seating for 1.8 meter tall adults does not feel cramped. Trunk 1,496 liters, rear seats fold down instantly become 1.92 meter big bed. Moving house doesn't need to call Huolala, camping doesn't need to pitch tent.

Super Efficient. Fuel consumption tests in five countries all below 5 liters: South Africa 4.9L, Indonesia 5L, UAE 4.9L, Poland 4.85L, Mexico 4.4L. One tank runs over 1,000 kilometers, annual fuel cost saves over 2,000 RMB compared to same-class fuel SUV. First owner whole vehicle lifetime warranty, no charging anxiety, no battery degradation anxiety.

Highlight Edition three major upgrades, turn "making do" into "being particular"

Based on 150,000 owner feedback polished Highlight Edition, in three major dimensions took another step forward:

Looks. Added Lava Orange, Dome Blue, Cold River Grey three car colors, full set of electrified trendy modification kit, Star Ring wheels, front and rear same color sport bumpers. Interior replaced with Orange theme, metal texture trim panels, dashboard mountain pattern inherits Beijing Off-road family design. Drive out doesn't look common, parked roadside attracts attention.

Performance. Replaced Porsche same model VGT variable geometry turbocharger, rear axle motor upgraded from 55kW to 70kW, start overtake more decisive. AGM battery cycle life is ordinary battery 3 times, long term parking not afraid of power loss.

Experience. Seat ventilation heating, steering wheel heating, 64-color ambient light, 10-speaker HiFi audio all arranged. Summer turn on ventilation in advance, winter turn on heating in advance, rain auto close window. Sit inside car, compared to ordinary SUV "taller by two inches", vision clear, long trip not confined.

Starting from 69,900 RMB, trade-in direct subsidy 30,000 RMB

All series enjoy "30,000 Super Trade-in Policy", no brand limit, no year limit, own car can trade; new purchase users bring driver's license to dealership, also directly enjoy 30,000 RMB subsidy. Fuel standard version starting from 69,900 RMB, Hybrid Highlight version starting from 109,900 RMB. Time limit also has World Cup prediction activity: buy car can guess champion and final score, guess correctly get another 50,000 RMB purchase subsidy.

[Dapang's Remarks]

BJ30 Traveler Highlight Edition launch this time, not simple configuration update, but is a comprehensive evolution based on 150,000 user real feedback. CCTV dismantling car proved its foundation solid enough, five countries test proved its hybrid efficient enough, 150,000 units sales proved market recognition enough. If you are looking for a 70,000 RMB class, can seat seven people, can run rough roads, fuel consumption under 5 liters, also with seat ventilation heating box-type SUV, BJ30 Traveler Highlight Edition might be currently best choice with no hesitation. After all, even CCTV dares to dismantle car to show you, buy one won't be wrong.

15 萬台呢個數字，放喺整個 SUV 大盤入面或者唔算最搶眼，但在輕越野方盒子呢個細分賽道，BJ30 旅行家係國內最快達成呢個成績嘅車型。講到底，呢啲唔係啲榜單上面嘅虛名，係十五萬個家庭真金白銀投出嚟嘅認可，比任何宣傳都有份量。

北汽集團副總經理、北京越野董事長張國富喺現場講得好實在：十五萬台唔只係銷量速度嘅突破，更係十五萬次堅定嘅選擇，係中國 HEV 技術交畀世界嘅答卷，亦係中國智造嘅底氣。

呢啲說話唔係空喊口號。BJ30 旅行家能跑得咁快，本質係踩準咗普通家庭嘅用車需求 —— 既想要方盒子嘅硬朗範兒、能應付週末出遊嘅輕度越野能力，又要日常通勤省油、空間夠大、用住唔使操心。上市至今，佢已經將細分賽道嘅幾項第一拿咗個遍：連續兩年穩坐 HEV 混動方盒子銷量榜首，市場佔有率一騎絕塵；連續兩年拿下自主 HEV 混動車型銷量第一，硬係喺成熟賽道入面撕開咗新口；更係連續 24 個月蟬聯自主 HEV 混動 SUV 銷量冠軍，長期領跑行業；就連 10-15 萬自主緊湊 SUV 嘅保值率，佢都排喺第一，用戶開幾年再換車都唔會蝕幾多。

唔止國內市場食香，佢喺海外都攞咗唔少口碑，先後拿下阿拉伯地區最佳混動 SUV、阿根廷年度最佳進口 SUV 等獎項，算係將中國輕越野嘅牌子打出咗國門。

能持續領跑，核心依然係「超野、超大、超省」呢三板斧，剛好戳中咗家用輕越野用戶嘅所有痛點。

而家講「超野」。好多人對家用越野有誤解，覺得非要爬石頭、闖無人區先至叫越野。但對絕大多數家庭嚟講，「野」其實係週末去郊外遇着爛路唔心疼、雨天行泥路唔打滑、過年回鄉屋行鄉路唔托底。BJ30 旅行家搭嘅係三擎四驅六模 HEV 混動架構，亦係國內方盒子入面第一款用咗 HEV 混動嘅車型。引擎加前後雙電機嘅組合，四驅響應只要 30 毫秒，泥地、沙地、雪地呢啲常見嘅複雜路況，擰個模式旋鈕就能應付。

畢竟係專業越野品牌出身，車身剛性上亦唔含糊。籠式車身高強度鋼佔比超 63%，整車喺測試階段跑咗 400 萬公里極端環境耐久測試，相當於繞地球 100 圈。日常家用嘅強度，對佢嚟講完全係綽綽有餘。

再講「超大」，呢絕對係家庭用戶嘅剛需。2820 毫米嘅軸距，做咗三排七座佈局，第三排唔係嗰種只能塞細路嘅「應急長凳」，一米八嘅成年人坐入去都唔頂腳、唔壓頭。行李箱常規狀態就夠能裝，滑雪板、露營裝備、回鄉屋阿爸阿媽塞嘅土產，通通塞落；後排純平放倒之後，直接變出一張 1.92 米嘅大床，露營嘅時候連帳篷都省咗，瞓喺車入面透過全景天窗望星星，比住酒店仲自在。全車大大細細 38 處儲物格，水杯、雨傘、隨身包都有專屬位置，日常用起來特別順手。

最後係「超省」，呢都係 HEV 混動最實在嘅優勢。之前南非、印尼、阿聯酋、波蘭、墨西哥五個國家嘅汽車博主，喺當地極端路況做過實測，無論係非鋪裝路、荒漠高溫，定係顛簸石板路，呢台車嘅百公里油耗都冇超過 5 升，一箱油跑一千多公里係常態。最關鍵係佢唔使外接充電，加油就走，唔使到處搵充電樁，唔使跟物業掰扯裝家用樁，省嚟嘅唔止係油錢，仲有大把時間同精力。再加首任車主整車終身質保，後期保養維修都平，開個五年六年落嚟，比同級燃油車省出幾多錢。

這次新上嘅高光版，唔係隨便改改外觀嘅「樣貨」，係基於十五萬車主嘅真實反饋打磨出嚟嘅，從顏值、性能到體驗全升級咗一遍，更啱年輕人口味。

顏值上，經典方盒子嘅硬朗底子冇變，新增咗熔岩橙、穹頂藍、寒川灰三款專屬車漆，配上專屬嘅星環輪轂同全套電感潮改套件，白天開去行山露營有範，晚上開喺城市入面都有辨識度。內飾加咗橙色元素同金屬紋理飾板，唔會似純硬派越野咁單調粗糙，日常家用亦顯質感。

性能上嘅升級都係實打實嘅：蓄電池換咗做 AGM 專用蓄電池，循環壽命係普通蓄電池嘅 3 倍，停喺地庫幾周都唔怕虧電；用咗保時捷同款嘅 VGT 可变截面渦輪，充電效率同引擎熱效率都拉滿；後電機功率由 55 千瓦提到 70 千瓦，日常開最直觀嘅感受就係起步更輕快，高速匝道上變線、路口超車嗰陣動力隨叫隨到，唔使猶猶豫豫踩大油門。

體驗層面就係將細節拉滿咗。坐姿比普通 SUV 高，開車視野好，跑長途都唔壓抑；座椅通風、加熱、方向盤加熱都配齊咗，夏天上車唔燙背，冬天握方向盤唔凍手；落雨能自動關窗，唔使手忙腳亂；64 色氛圍燈會跟住音樂節奏變，搭配 10 個揚聲器嘅音響，日常通勤、長途自駕，座艙入面嘅舒適度直接提咗一個檔次。

價格同政策呢次都幾有誠意。全系都能享 3 萬超級置換政策，換車嘅話唔限品牌、唔限車齡，哪怕係開咗十幾年嘅老車都能換；就算係第一次買車嘅新用戶，憑駕照到店都能直接享 3 萬福利。算落嚟，入門版超級置換價只要 6.99 萬，燃油高光版 8.29 萬，混動高光版先至 10.99 萬，基本上就係普通家用代步車嘅預算，就能拎低一台能裝能野嘅混動方盒子。

而家訂車仲有五重禮遇：首任車主終身質保、0 首付金融方案、老帶新最高 800 元京東卡獎勵、終身 OTA 免費升級，仲有基礎流量終身免費。趕上世界盃期間，買車仲能參與競猜，猜中冠軍同決賽比分能再攞 5 萬购车補貼，算係額外嘅驚喜。

其實從 BJ30 旅行家上市到而家破 15 萬台，能看出嚟一個好明顯嘅趨勢：大家想要嘅從來唔係嗰種極端硬核、日常開住受罪嘅越野車，而係一台平時通勤省油省心、週末能帶住全家去野嘅「全能選手」。北京越野將六十幾年嘅越野技術下放呢個價位，讓更多普通家庭都玩得輕越野，呢大概就係「人人都是旅行家」最實在嘅樣子。

十五萬台係個里程碑，亦係個新起點。接下來就看呢台高光版，能唔能繼續帶住更多人，將平凡嘅日常，都過成高光時刻。

  當輕越野賽道擠滿了「套殼方盒子」，當「越野平等權」淪為減價減配的營銷話術，行業似乎都忘了：用戶要的從來不是一台「看起來能越野」的 SUV，而是一台真能上山、能顧家、開十年還省心的車。6 月 12 日，北汽株洲超級工廠內，BJ30 旅行家第 15 萬台整車正式下線，年度高光版同步上市。北京越野沒有用花哨概念造勢，而是聯合 CCTV 財經直播拆解了一台行駛 15 萬公里的實車 —— 把十萬級輕越野的真實品質，攤在了全網面前。

15 萬台的進度，藏著輕越野的真正破局邏輯

  作為中國輕越野 SUV 品類最快達成 15 萬台銷量的車型，BJ30 旅行家的增長從來不是靠低價傾銷，而是精準擊穿了「家用與越野不可兼得」的行業痛點。長期以來，硬派越野費油難開、城市 SUV 嬌氣無趣，輕越野本該是最優解，卻多數淪為「樣子貨」：套個方盒子造型，加個黑色輪眉，就敢標榜越野屬性，實際通過性、耐用性與普通 SUV 並無二致。

BJ30 旅行家打出「超野、超大、超省」，本質上是把三個最核心的用戶矛盾徹底圓上了。

  超野，從來不是挑戰極限的勳章，而是應對突發的從容。它搭載的三擎四驅六模 HEV 混動架構，是中國方盒子 SUV 品類首次落地 HEV 技術路線：41% 熱效率的混動專用發動機負責長距離節能，前後雙電機兼顧即時補能與瞬時爆發，30 毫秒級智能四驅響應，0.5 秒即可輸出峰值扭矩，配合能量中鎖與全地形控制系統，泥地、沙地都能從容應對。很多人誤以為越野能力是用來衝坡的，但對普通用戶而言，真正的底氣是雨天路滑不打滑、鄉間爛路不托底、高速超車有儲備 —— 這些日常場景裡的安全感，遠比極限越野的噱頭重要。而 HEV 不用外接充電的特性，更讓它徹底擺脫了新能源車的補能焦慮，把混動的經濟性與四驅的穩定性，完全揉進了日常通勤裡。

  超大，從來不是軸距數字的攀比，而是全家人的體面。2820 毫米超長軸距、66% 的超高得房率，讓它的第三排不再是湊數的「寵物座」，1.8 米的成年人乘坐依然寬敞；1496 升超大后备廂，後排純平放倒秒變 1.92 米大床，裝得下露營裝備，也容得下臨時休憩；全車 38 處儲物空間，讓水杯、紙巾、兒童玩具都有專屬位置。家用车的空間邏輯從來不是「越大越好」，而是「沒人需要湊合」：老人不用蜷著腿，孩子不用抱著東西，妻子的隨身包不用放腳邊 —— 這才是全家出行該有的從容。

  超省，從來不是摳門的算計，而是長期的踏實。來自南非、印尼等五國的汽車博主實測，BJ30 旅行家在各國都跑出了每百公里不超 5 升的油耗，一箱油續航超 1000 公里；不用搵充電柱，加油即走，每年能省下數十小時補能時間；首任車主享整車終身質保，無高壓電池組安全隱患，保養簡便配件充足。很多人算用車成本只看車價，卻忽略了十年週期裡的隱性支出：搵充電柱的時間、維修的精力、電池衰減的摺價…… 真正的省錢，是省掉所有不必要的麻煩，讓你把注意力放在路上的風景，而不是車本身。

高光版的升級：不堆配置，只提日常質感

  值此十五萬台下線節點推出的高光版，沒有盲目堆砌旗艦配置，而是在「超野、超大、超省」的基礎上，把用戶感知最強細節再往上提了一階。

  顏值上，經典方盒子造型搭配五闕星環貫穿燈組，全套電感潮改套件與專屬星環輪轂，再加上全新橙色內飾與金屬紋理飾板，硬朗裡藏著精緻。它沒有把設計做成單一的「網紅款」，而是兼顧了不同人生階段的審美：年輕人能穿出潮酷感，中年人在著也穩重大氣。一台車的顏值，不該是用來標榜個性的標籤，該是能撐得起通勤、赴約、露營等所有場景的體面。

  性能上，換裝循環壽命 3 倍於普通蓄電池的專用 AGM 蓄電池，搭載保時捷同款渦輪增壓技術，整車充電效率達 99%；後電機功率從 55 千瓦提升至 70 千瓦，匝道匯入、路口起步、緊急避讓都能獲得更及時的響應。好的動力升級從來不是刷零百加速數字，而是把用戶每天都會用到的瞬間做到極致：起步不肉、超車有勁、避險跟腳 —— 這些轉瞬即逝的底氣，比任何參數都實在。

  體驗上，更高的車身帶來更開闊的視野，座椅加熱通風、方向盤加熱覆蓋冬夏痛點；雨滴感應自動關窗，免去雨天落車的手忙腳亂；64 色氛圍燈隨音樂律動，給下班路留一片情緒自留地。高級感從來不是真皮與木紋飾板的堆砌，是你沒想到的細節，它都替你想到了。

15 萬公里拆解：最硬核的品質，從來都藏在看不見的地方

  整場發布會最有分量的環節，從來不是新車上市與銷量慶功，而是那場 CCTV 全程直播的 15 萬公里實車拆解。15 萬公里，差不多是普通家庭近十年的用車里程，多數車到這個節點，開始出現漏油、異響、動力衰減，多數品牌對高里程車況避之不及，北京越野卻偏要拆給全網看。

  拆解結果沒有意外的「神蹟」，卻處處透著扎實：發動機渦輪積碳稀少，動力輸出無明顯衰減；變速箱外殼乾燥無滲漏，內部齒輪無磨損坑洼；電池組沒有鼓包、漏液與內部衰減；副車架、懸掛擺臂無鏽蝕滲油，整個底盤的平整度、規整度與新車差距極小。沒有誇張的宣傳，只有工程視角的真實呈現 —— 而這份真實，恰恰是用戶最需要的定心丸。一台車的終極性價比，從來不是買車時的價格有多低，而是開了十年之後，它還能給你多少安全感。換車週期拉長一年，年均用車成本就少一分；少出一次故障，出行的踏實就多一分。

  這份耐久底氣，源頭在北汽株洲超級工廠的製造標準裡。焊接車間數百台機器人 100% 自動化作業，塗膠誤差不少過一根頭髮絲，保證車身骨架剛性，走爛路無異響，碰撞更安全；五千多噸衝壓設備一次性壓製成型車身板材，確保車身均勻工整；塗噴車間全自動環保水性漆工藝，有害揮發物降低六成以上，新車無異味，漆面更耐曬耐腐蝕。每一道工序都設品控關口，每一台車都有品質追溯 —— 品質從來不是事後檢驗出來的，是從一塊鋼板開始，每一個環節都掐著精度做出來的。

總結：

  十五萬台銷量，是十五萬個家庭選擇；十五萬公里拆解，是十五分品質的答卷。BJ30 旅行家的走紅，從來不是靠營銷炒作，而是踩中了一個最樸素的道理：用戶要的從來不是「越野」這個標籤，而是一台能兼顧日常與遠方、可靠又省心的車。

  所謂越野平等權，從來不是把越野拉下神壇，而是讓更多普通人不用為了熱愛妥協家用，不用為了實用放棄遠方。3 萬人民幣超級置換政策後 6.99 萬人民幣起的門檻，高光版全面升級的質感，都是在把這件事做得更透一點 —— 讓每一份想去山野的熱愛，都不用付出太高的代價；讓每一個平凡的日常，都能活出屬於自己的高光。