The current SUV market is undergoing a profound consumption transformation. The previous binary division of "city commute SUV" and "hardcore off-road SUV" is completely broken, the light off-road track, with its advantages of diverse scenarios, outstanding cost-performance ratio, and suitability for home use, has become the fastest-growing blue ocean niche market in the auto industry. Users are no longer satisfied with mass-produced city commuting models; they want both fuel-saving comfort for city commuting and the confidence to rush into the mountains on weekends. The era of light off-road equality has fully arrived.

Under this industry trend, whoever can break the impossible triangle of performance, fuel consumption, and price can seize market discourse. On June 12, the BJ30 Traveler 150,000 Units Production Roll-off And High Light Edition Launch Event grandly launched at the BAIC Zhuzhou Super Factory. As China's light off-road SUV fastest to break 150,000 unit sales hit model, BJ30 Traveler again broke the industry speed record. The all-new High Light Edition officially launched, with a Super Trade-in Price starting from 82,900 yuan. Simultaneously, the entire series unlocked a 30,000 yuan large trade-in policy, with entry-level Super Trade-in Price as low as 69,900 yuan. With the sincerity of breaking the industry bottom price and hard-core quality proven by CCTV disassembly field tests, it redefines the value ceiling of the 70,000-100,000 yuan level light off-road market, truly realizing "Full Public Off-road Equality".

Industry Deep Review: From Styling Arms Race to Technical Arms Race, Light Off-road Enters Quality Inclusive Era

In the past two years, the domestic light off-road market has continued to explode. In 2025, the overall market share of off-road SUVs has reached 9%. Among them, light off-road models, with their affordable positioning and multi-scenario adaptability, have secured nearly 70% of the off-road niche market share, becoming the core track for autonomous brands to break through. However, while the track expands rapidly, industry chaos also appears: most models stop at the "accumulation of box-style styling" superficial arms race. Either fuel consumption is high and commuting costs are high, or 4WD performance is reduced and only off-road appearance is hollow, or quality control is concerning and long-term failure rate is high. It is difficult to balance home usability and off-road performance.

Consumer demands have already iterated, users no longer pay for "appearance gimmicks", but pursue real performance, low energy consumption, high durability, and all-scenario hard-core product power. In this industry context, Beijing Off-road, relying on over 60 years of professional off-road accumulation, stepped out of homogeneous competition and broke industry barriers with technology inclusion. The 150,000 units sales milestone of BJ30 Traveler is by no means simply market data, but 150,000 users voting with real money, the highest recognition of "Chinese Intelligence Light Off-road" quality, also proving that high durability, low energy consumption, and all-scenario light off-road are the market's true mainstream demand.

150,000 Users Build Quality Monument: Three Hard-core Strengths Break Light Off-road Fixed Shortcomings

Behind the 150,000 units sales, is BJ30 Traveler's absolute support of three core strengths of "Ultra-Wild, Ultra-Spacious, Ultra-Fuel-Efficient", completely solving the industry pain points of traditional off-road SUVs being fuel-hungry, small space, and weak passability, realizing the dual balance of city commuting and mountain off-road.

Ultra-Wild Performance, Ordinary People Can Also Have Professional 4WD. Unlike pseudo 4WD and on-demand 4WD of most models at the same level, BJ30 Traveler is equipped with industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture. As China's first HEV hybrid box-style SUV, hardware configuration is fully maximized. 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motor collaborative power, balancing long-distance energy saving and instant power explosion; 30-millisecond extreme speed response intelligent 4WD, 0.5 seconds to explode peak torque, combined with center energy lock, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, easy to conquer complex road conditions such as mud, sand, steep slopes, off-road confidence far beyond the same level.

Ultra-Spacious Space, Seven-Seat Layout Unlocks Family Travel Freedom. Relying on 2,820mm ultra-long wheelbase and 66% ultra-high usable space rate, the new car creates class-leading 3-row 7-seat space. 1.8-meter adults still sit comfortably in the third row. 1,496L ultra-large trunk combined with fully flat fold 1.92-meter large bed, plus 38 refined storage spaces throughout the car, perfectly adapting to family outings, long-distance self-drive, outdoor camping and other all-scenario needs, thoroughly saying goodbye to the cramped feeling of compact SUVs, allowing every passenger to travel comfortably.

Ultra-Fuel-Efficient Energy Consumption, Global Field Test Certification Fuel-saving Benchmark. Fuel consumption is the core pain point of home users. BJ30 Traveler, with mature hybrid technology, achieves global class-leading energy-saving performance. South Africa, Indonesia, UAE, Poland, Mexico five countries auto bloggers joint field tests, new car fuel consumption per 100 km stabilized under 5L, one tank of gas range over 1,000 km, thoroughly saying goodbye to range anxiety and charging hassle, fill up and go, save time and worry. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, lower maintenance cost, long-term car use cost-performance maximized.

High Light Edition Newly Launched! Appearance, Performance, Experience Triple Leap, Completing All Shortcomings

Relying on 150,000 user reputation accumulation, Beijing Off-road precisely insight user upgrade needs, officially launched BJ30 Traveler High Light Edition. On the basis of original hard-core product power, realizing appearance, performance, experience full-orientation advance, creating no-shortcoming national light off-road SUV, Super Trade-in Price only starting from 82,900 yuan.

Appearance High Light: Box-style Tough Temperament, Balancing Exquisite Trend. The new car continues the classic tough box-style造型，combined with exclusive Five-Part Star Ring Through Lighting Group, identifiability maximized. Exclusive electrified trendy modification kit, Star Ring Wheels, color-matched sport bumper added, sportiness and ease fully present; New orange interior combined with metal texture trim plate, texture fully upgraded, meeting young people's personality aesthetics, also fitting family users' steady taste, appealing to all age groups' aesthetics.

Performance High Light: Hardware Fully Upgraded, Power Response More Rapid. Targeting user high-speed overtaking, intersection starting, emergency evasion scenario needs, High Light Edition completed core hardware upgrade. Replaced triple lifespan high-performance AGM dedicated battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, charging efficiency as high as 99%; Rear motor power from 55kW to 70kW, power output more sufficient, response more timely, daily commute smooth and fuel-saving, high-speed overtaking confidence sufficient.

Experience High Light: Creating Mobile Comfortable Living Room, Home Experience Maximized. New car relying on high body design bringing open vision, equipped with seat heating, ventilation, steering wheel heating all-comfort configuration, comfortable travel in all seasons. Equipped with smart sensor auto window close, 64-color dynamic ambient lighting and other detail configurations, balancing practicality and sense of ritual, can bear love for mountains and seas, can also meet daily commute exquisite comfort.

CCTV Authoritative Disassembly Field Test! 150,000 km Real Car Verifies Chinese Intelligence Hard-core Strength

True quality, fear no strict disassembly inspection. To intuitively show vehicle durability quality, this launch party partnered with CCTV Finance, on a 150,000 km driven BJ30 Traveler carried out online live streaming disassembly. 150,000 km, equivalent to ordinary family nearly ten years of car usage mileage, is the best standard for testing vehicle long-term quality.

Disassembly results surprised the whole network: Engine turbo carbon deposit extremely low, power output still in peak state; Transmission no oil leak, gears no wear, working conditions stable and excellent; Battery pack no bulging, liquid leak, degradation problems, no aging fault hazards; Subframe, suspension arms no rust, oil seepage situation, chassis regularity, flatness nearly new car. The whole field disassembly live streaming, with the most real car condition proving, BJ30 Traveler materials solid, craftsmanship reliable, durability outstanding, long-term car use safe and worry-free, maintenance cost extremely low.

At the same time lenses went deep into BAIC Zhuzhou Super Factory, revealing hard-core support behind quality. Fully automated robot welding, hair-thin precision gluing, 5,000-ton giant equipment integrated stamping forming, fully automated environmental protection painting, multiple high precision processes building car body quality, layer by layer strict quality control check, guaranteeing excellent quality of every vehicle rolling off production line from source, interpreting Chinese Intelligence's hard-core strength.

Annual Heavy Benefits Maximization! 30,000 Trade-in Subsidy + Five-fold Favors, Entry Threshold Historically Low

To return 150,000 users' trust and love, Beijing Off-road launched the most sincere policy in history, going all out to promote off-road equality, making ordinary families can also easily own professional light off-road SUVs.

All series models heavy unlock 30,000 yuan Super Trade-in Policy, trade-in, new purchase users can enjoy, entry-level Super Trade-in Price as low as 69,900 yuan, created a new low for price in its class. On this basis, limited time stacking five-fold exclusive favors:

1、Warranty Favor: Gift value 6,000 yuan whole vehicle lifetime warranty (First non-commercial owner);

2、Financial Favor: 0 down payment and other diverse financial plans, reducing car purchase pressure;

3、Friend Referral Favor: Old customer referral sales, up to get 800 yuan JD Card;

4、Upgrade Favor: All series lifetime OTA free upgrade, often used often new;

5、Data Traffic Favor: Basic data traffic lifetime free, 2 years unlimited entertainment data traffic.

Not only that, coinciding with World Cup event node, brand limited time launch "Passionate World Cup, High Light Win Big Prizes" activity, visit store car purchase can participate event betting, accurately hit champion and final score, can stack enjoy 50,000 yuan purchase subsidy, benefits intensity maximized.

In Conclusion: With Inclusive Power, Opening Full Public Light Off-road New Era

From 150,000 units sales rapidly landing, to High Light Edition model heavy iteration, to breaking bottom price car purchase policy, Beijing BJ30 Traveler always taking user needs as core, breaking high-end off-road price barriers, homogeneous product involution dilemma. Over 60 years off-road technology accumulation, CCTV authoritative quality verification, global field test fuel-saving strength, ultra-large space all-scenario, making this car achieve "city and wild capable, fuel-saving durable, people-friendly inclusive".

In the industry tide of New Energy and Lightweight Off-road, Beijing Off-road with technology inclusion, quality persistence, sincere pricing, redefines 100,000 yuan level light off-road SUV value standard. In the future, BJ30 Traveler will continue to accompany tens of millions of families, unlocking city commute comfort and mountain rush freedom, letting every love has place to settle, letting every trip be High Light Moment.

6 月 12 日，以「十五萬熱愛，高光而來」為主題嘅 BJ30 旅行家十五萬台下線暨高光版上市發佈會喺北汽株洲超級工廠隆重舉行。活動現場迎嚟 BJ30 旅行家第 15 萬台整車順利下線，全新 BJ30 旅行家高光版亦正式亮相。新車定位輕越野 SUV，全系享 3 萬元超級置換補貼，普通版本超級置換價 6.99 萬元起，高光版超級置換價 8.29 萬元起。同時，北京越野攜手中央電視台開展 15 萬公里實車拆解直播，以真實車況、工廠溯源雙重形式，向全網印證產品過硬品質同中國智造實力。

北汽集團副總經理、北京越野董事長張國富喺現場表示，BJ30 旅行家係目前國內達成 15 萬台銷量速度最快嘅輕越野 SUV。十五萬台銷量背後，係全球用戶嘅認可同信賴，呢款車型不僅交出咗中國 HEV 技術嘅亮眼答卷，更加係中國智造走向世界嘅有力宣言。作為中國方盒子 SUV 品類首款 HEV 混動車型，BJ30 旅行家依托北京越野六十餘年越野技術積澱，憑藉**超野、超大、超省**三大核心優勢，成功喺全球市場站穩腳跟。

喺越野性能層面，BJ30 旅行家搭載行業領先嘅三擎四驅六模 HEV 混動架構。呢套系統由熱效率達 41% 嘅混動專用發動機、前後雙驅動電機組成三擎動力組合，分別適配長途節能、實時補能、瞬時加速等不同工況；智能四驅系統響應僅 30 毫秒，0.5 秒便可爆發峰值扭矩。配合能量中鎖、四輪電子限滑以及智電 ATS 全地形控制系統，車輛可自如切換六大駕駛模式，輕鬆征服泥地、沙地、碎石路等多種複雜路況，令城市代步同戶外輕越野雙不誤。

空間表現係家用出行嘅核心亮點。新車採用三排七座佈局，軸距達到 2820mm，空間得房率 66%，第三排空間寬敞，身高 1.8 米嘅成年人亦可以舒適乘坐。常規狀態下尾箱容積為 1496 公升，後排座椅純平放倒後可形成 1.92 米嘅超大休憩空間。全車共設置 38 處儲物點位，大小隨身物品都能妥善收納，充分滿足全家出行、戶外露營、日常載貨等多元化需求。

能耗與使用成本方面，BJ30 旅行家表現十分亮眼。此前南非、印尼、阿聯酋、波蘭、墨西哥五國汽車博主聯合實測，該車百公里綜合油耗均控制在 5 公升以內，一箱油續航里程超 1000 公里。車型採用油混架構，無需依賴充電樁，加油即可出行，每年可為用戶節省大量補能時間。同時首任車主可享受整車終身質保，高壓電池無安全隱患，後期保養便捷、配件供給充足，真正做到慳錢、慳時、慳心。

此次上市嘅 BJ30 旅行家高光版，喺現款车型基礎上圍繞**高光顏值、高光性能、高光體驗**三大維度全面升級。外觀延續經典方盒子硬朗造型，配備獨有嘅五闕星環貫穿燈組、專屬星環輪轂同前後同色運動保險桿，同時新增專屬車漆同橙色內飾，搭配金屬紋理飾板，硬朗氣質同精緻質感兼備。

動力系統完成多項優化升級，換裝循環壽命達普通電瓶 3 倍嘅高性能 AGM 電瓶，搭載保時捷同款渦輪增壓技術，整車充電效率提升至 99%；後電機功率由 55 千瓦提升至 70 千瓦，路口起步、匝道口匯入、緊急避讓等場景下動力響應更為迅捷。

駕駛體驗進一步進階，新車配備座椅加熱、通風同方向盤加熱功能，搭載感應自動關窗系統，64 色氛圍燈可跟隨音樂律動變化，將座艙打造成舒適愜意嘅移動會客廳，兼顧日常通勤同長途出行嘅乘坐體驗。

為回饋廣大消費者，北京越野推出多重限時禮遇。全系車型均可享受 3 萬元超級置換補貼，不限品牌、不限車齡，新購同置換用戶均可參與。疊加五重尊享權益：首任非營運車主可獲贈價值 6000 元整車終身質保；提供 0 首付等靈活金融方案；老客戶轉介紹成交可領取至高 800 元京東卡；全系車輛享受終身 OTA 免費升級；基礎流量終身免費，娛樂流量暢享 2 年不限量。恰逢世界盃賽事期間，買車用戶亦可參與猜測活動，精準猜中冠軍隊伍同決賽比分，額外再享 5 萬元買車補貼。

品質一直都經得起嚴苛檢驗。發佈會現場，中央電視台財經全程直播一台行駛 15 萬公里嘅 BJ30 旅行家拆解全過程。呢個里程相當於普通家庭近十年嘅使用里程，拆解結果顯示，發動機積碳極少、動力狀態依舊飽滿，變速箱無滲漏、齒輪磨損微小；電池包無鼓包、漏液、衰減等問題；副車架、懸掛等底盤部件無鏽蝕、滲油現象，整體車況接近新車水準。直播團隊仲深入北汽株洲超級工廠，探訪沖壓、焊接、噴塗等生產車間。全廠大量自動化機器人作業，沖壓、焊接精度嚴苛，噴塗採用環保水性漆，從生產源頭把控車身強度、漆面品質同座艙健康，每一道工序都設有品控關卡，築牢品質根基。

目前 BJ30 旅行家家族車型官方指導價區間為 9.99 萬 -13.99 萬元，涵蓋燃油標準版、燃油進階版、燃油七座版、混動進階版以及全新高光版多款配置，價格梯度清晰，可滿足唔同預算、唔同場景嘅用車需求。從率先落地混動技術嘅方盒子 SUV，到迭代升級嘅高光版本，再到斬獲十五萬台市場佳績，BJ30 旅行家走出咗一條「可城可野、全能實用」嘅發展路線。

未來，北京越野會繼續深耕輕越野細分市場，以硬核產品、親民價格、完善服務，推動越野生活全民化，陪伴萬千用戶奔赴山野同日常，解鎖更多高光出行時刻。

6 月 12 日，北京越野幹咗兩件好硬嘅事：第 15 萬台 BJ30 旅行家下線，同時高光版上市。全系超級置換價 6.99 萬起，高光版燃油 8.29 萬起、混動 10.99 萬起。

但真正令我覺得「呢品牌敢玩」嘅，係另一件事——央視全程直播，拆咗一台跑咗 15 萬公里嘅 BJ30 旅行家。

15 萬公里係咩概念？相當於沿著國境線跑咗整整 6 圈，普通家庭開近十年。拆開之後，發動機渦輪乾乾淨淨，變速箱唔漏油，電池包唔鼓包唔衰減，底盤擺臂冇銹蝕滲漏。整台車跟新車比，差距好細。央視鏡頭下，北京越野把「品質」兩個字直接拍喺桌上。

15 萬台，唔係喊出來嘅

BJ30 旅行家係中國輕越野 SUV 最快達成 15 萬台嘅車型。連續兩年 HEV 混動方盒子銷量第一，連續 24 個月自主 HEV 混動 SUV 銷量第一，10-15 萬級自主緊湊 SUV 保值率第一。仲喺阿拉伯拿過最佳混動 SUV，喺阿根廷拿過年度最佳進口 SUV。呢啲頭銜堆埋一齊，說明佢唔係靠低價衝量，而係靠實打實嘅產品力。

超野、超大、超省，三個標籤全中

BJ30 旅行家能賣爆，核心係三件事做咗對：

超野。佢係國內首款方盒子 HEV 混動車型，三擎四驅六模架構，唔使充電樁，加油就走。智能電四驅 30 毫秒響應，泥地、沙地、交叉軸都過到。最大輪端扭矩 5928N·m，比好多硬派越野仲猛。

超大。2820mm 軸距，三排七座，第三排坐 1 米 8 成年人亦唔頂頭。後備箱 1496 公升，後排放倒秒變 1.92 米大牀。搬家唔使叫貨拉拉，露營唔使搭帳篷。

超省。五國實測油耗全部低於 5 公升：南非 4.9L、印尼 5L、阿聯酋 4.9L、波蘭 4.85L、墨西哥 4.4L。一箱油跑 1000 多公裡，一年油費比同級燃油 SUV 省兩千幾蚊。首任車主整車終身質保，冇充電焦慮，冇電池衰減焦慮。

高光版三大升級，把「湊合」變成「講究」

基於 15 萬車主反饋打磨嘅高光版，喺三大維度上又進步咗一步：

顏值。新增熔岩橙、穹頂藍、寒川灰三款車色，全套電感潮改套件，星環輪轂，前後同色運動保險桿。內飾換裝橙色主題，金屬紋理飾板，儀表盤山形圖案傳承北京越野家族設計。開出嚟唔撞樣，停喺路邊有回頭率。

性能。換裝保時捷同款 VGT 可變截面渦輪增壓，後橋電機從 55kW 升級到 70kW，起步超車更果斷。AGM 電瓶循環壽命係普通電瓶嘅 3 倍，長期停放亦唔驚虧電。

體驗。座椅通風加熱、方向盤加熱、64 色氛圍燈、10 揚聲器 HiFi 音響全部安排妥。夏天提前開通風，冬天提前開加熱，落雨自動關窗。坐進車裡，比普通 SUV「長高咗兩寸」，視野通透，長途唔壓抑。

6.99 萬起，置換直補 3 萬

全系享受「3 萬超級置換政策」，唔限品牌、唔限年限，有車就換；新購入用家憑駕照到店，同樣直享 3 萬補貼。燃油標準版 6.99 萬起，混動高光版 10.99 萬起。限時仲有世界盃競猜活動：購車即可以猜冠軍同決賽比分，猜中再攞 5 萬購車補貼。

【大胖講兩句】

BJ30 旅行家高光版呢次上市，唔係簡單嘅配置更新，而係一次基於 15 萬用家真實反饋嘅全面進化。央視拆車證明佢嘅底子夠硬，五國實測證明佢嘅混動夠省，15 萬台銷量證明市場夠認。如果你而家搵一台 7 萬級、可以裝七個人、可以跑爛路、油耗唔到 5 公升、仲帶座椅通風加熱嘅方盒子，BJ30 旅行家高光版可能係而家最唔使糾結嘅選擇。畢竟，連央視都敢拆俾你睇嘅車，買返唔會錯。

In the Chinese automotive market, a model breaking 150,000 units in sales might not count as a shocking number. But if you add "Fastest Achievement in the Light Off-road SUV Category" in front of this number, standing behind it are 150,000 real users' choices, and daring to livestream disassemble a real vehicle that has driven 150,000 kilometers under CCTV lenses — the story is completely different.

On June 12, Zhuzhou, Hunan, BAIC Super Factory. When that BJ30 Traveler that had driven 150,000 kilometers was disassembled, the engine turbocharger was clean, the transmission casing had no oil stains, and the chassis suspension had no rust. The CCTV cameras on site recorded all of this. BAIC Group Vice General Manager and Beijing Off-road Chairman Zhang Guofu said: "This is 150,000 firm choices, a monument of quality cast by users."

And this is just the beginning of the BJ30 Traveler story.

150,000 km Disassembly: A "Quality Assessment" Without a Script

150,000 kilometers, for ordinary family users, is roughly a ten-year driving distance. Ten years is enough for a car to experience the erosion of wind, frost, rain, and snow, the test of complex road conditions, and daily wear and tear. When Beijing Off-road decided to livestream the first full network disassembly of a real BJ30 Traveler driven for 150,000 kilometers under CCTV cameras, this was undoubtedly a "quality assessment" without rehearsals or scripts.

The disassembly results were impressive.

In terms of the power system, the internal carbon buildup in the engine turbocharger was extremely low, and power output remained abundant; the transmission casing was clean with no signs of oil seepage, internal gears were smooth and flat with no wear pits. This means that even after 150,000 kilometers of high-intensity use, the core powertrain of this car still maintains a state close to new.

The battery pack also withstood the test. No bulging, no leakage, no obvious internal degradation or aging. For an HEV hybrid vehicle model, this is the most direct response to "battery anxiety" — with long-term use, you simply don't need to worry about trouble caused by battery aging.

The chassis part was even more surprising. The subframe, suspension control arms, steering tie rods... all parts had no rust, no leakage, and the flatness and neatness of the entire chassis were negligibly different from a new car. Passive safety protection was always online, no abnormal noise on bad roads, driving still feels solid.

This disassembly conveyed a clear message: BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability. For users, this means lower maintenance costs, longer vehicle replacement cycles, and a sense of security for every trip.

Three Rows Seven Seats + One Tank of Fuel 1,000 km: The "All-around Solution" for Light Off-road

If the 150,000 km disassembly proves the "durability" of BJ30 Traveler, then its product power itself is the fundamental reason attracting 150,000 users.

In this "Light Off-road" niche track, BJ30 Traveler found a unique "all-around solution" — Ultra Off-road, Ultra Large, Ultra Fuel-efficient, three dimensions working simultaneously. It is neither a simple city SUV "lookalike" nor an off-road SUV "fuel guzzler".

"Ultra Off-road" is the confidence to depart. Beijing Off-road condensed over sixty years of professional accumulation into a "Three-Motor Four-Wheel Drive Six-Mode HEV Hybrid Architecture", making BJ30 Traveler the first HEV hybrid model in the Chinese Box SUV category. Three power sources work independently: the high-efficiency engine is responsible for long-distance energy saving, the front motor replenishes energy in real-time, and the rear motor provides instant burst. Intelligent 4WD response takes only 30 milliseconds, reaching peak torque in 0.5 seconds. Six working modes switch automatically. Mud, sand, snow, Intelligent Electric ATS All-Terrain Control System helps you handle it.

"Ultra Large" is the confidence in travel. Three rows seven seats layout, 2,820 mm ultra-long wheelbase, 66% ultra-high space utilization rate — this means every inch of space inside the car is efficiently utilized. 1,496 liters of ultra-large trunk, after folding the rear seats completely flat, instantly becomes a 1.92-meter bed. A 1.8-meter tall adult sitting in the third row is still spacious, and 38 storage spaces in the whole car give everyone a dedicated spot for personal items. For family travel, no one needs to compromise.

"Ultra Fuel-efficient" is the long-term companionship. This is the truly surprising part. Automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico gave the answer with actual tests — BJ30 Traveler ran with fuel consumption not exceeding 5 liters per 100 km in every country, easily achieving a range of over 1,000 km on one tank of fuel. No need to find charging stations, refuel and go, saving dozens of hours of recharging time every year. Plus, whole vehicle lifetime warranty for the first owner, no safety hazards of high-voltage battery packs, simple maintenance and abundant parts, this car is fulfilling the commitment of "companionship" in an extremely pragmatic way.

A box shape car that can take you to the mountains and fields, and at the same time a city commuting SUV that lets you enjoy life comfortably. This is probably the reason 150,000 users chose it.

Highlight Edition Debuts: Triple Evolution of Appearance, Performance, and Experience

At the time of 150,000 units coming off the line, Beijing Off-road launched a new version — BJ30 Traveler Highlight Edition. It is not a simple configuration adjustment, but a comprehensive leap in appearance, performance, and experience based on "Ultra Off-road, Ultra Large, Ultra Fuel-efficient".

Highlight Appearance, tailored for different life stages. Classic box shape design, fusion of rugged aura and refined lines, star ring through light strip is eye-catching and handsome. Full set of electric trendy modification kit, exclusive star ring rims, front and rear same-color sport bumpers, every detail expresses passion and freedom. The interior is brand new orange interior with metal texture trim plates, warm and quality. Whether you are a young person in your twenties or a middle-aged user with a family, you can find your own highlight moments in this car.

Highlight Performance, gaining power and fuel economy. High-performance, long-life dedicated AGM battery, cycle life reaches 3 times that of ordinary batteries; Porsche-style turbocharger technology, whole vehicle charging efficiency is as high as 99%; rear motor power increased from 55 kW to 70 kW. Ramp merging, intersection start, emergency evasion, power is available on call. This is not for speeding, but to give you the confidence to hold your right of way.

Highlight Experience, Mobile Comfort Living Room. Car body is higher, visibility is wider, seat heating, ventilation, steering wheel heating are all included, intimate and comfortable. The system can sense raindrops to auto-close windows, 64-color ambient light moves to the rhythm of music. Off-road life and city commuting are both obtained, using one car's confidence to contain two sides of life — make every ordinary daily life into a highlight moment.

CCTV Explores Super Factory: Quality Starts from the Source

If disassembling 150,000 km real vehicle is "result verification", then CCTV cameras going deep into BAIC Zhuzhou Super Factory are revealing the "reasons".

In the welding workshop, hundreds of robots work collaboratively, automation rate reaches 100%. Glue application error is controlled within not exceeding the range of a hair strand — this means the car body skeleton is more solid, impact resistance, and deformation resistance are stronger. No abnormal noise on bad roads, safer in collisions.

In the stamping workshop, over 5,000 tons of giant stamping equipment presses body panels into shape in one go. High-precision stamping ensures the car body is uniform and neat, lines are smooth. Good looking appearance starts being laid here.

In the painting workshop, dozens of robots do fully automatic painting, paired with eco-friendly water-based paint. Harmful pungent volatile substances are reduced by more than 60%, new car has no odor, elderly and children riding is more reassuring. The paint surface is also more sun-resistant and corrosion-resistant, still bright as new after many years.

Every process has a quality control inspection checkpoint, ensuring every BJ30 Traveler coming off the line meets quality standards. This is not a slogan, but a whole set of traceable, quantifiable manufacturing system.

Super Trade-in + Five Premium Gifts: Making "Off-road Democratization" Land

150,000 owners' companionship and love deserve serious feedback. Beijing Off-road launched the "30,000 CNY Super Trade-in Policy", making BJ30 Traveler full series super trade-in price as low as starting from 69,900 CNY, new users can also enjoy it. Highlight Edition super trade-in price starts from 82,900 CNY.

On top of this, there are five exclusive privileges: Whole vehicle lifetime warranty worth 6,000 CNY (limited to first non-commercial owner); 0 down payment and other financial products available; old customer referral transaction reward up to 800 CNY JD Card; full series lifetime OTA free upgrade; basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also temporarily launches "Passionate World Cup, Highlight Win Big" event: Car purchase at any authorized store nationwide gets prediction qualification, accurately predict World Cup champion and final score, get 50,000 CNY car purchase subsidy.

Final Thoughts

150,000 units off the line, for a light off-road SUV, is a milestone, and also a new starting point. Zhang Guofu said, this is "the answer paper Chinese HEV technology gives to the world, a powerful declaration of Chinese Smart Manufacturing".

But from the user's perspective, this sentence perhaps can have a more simple expression: Whether a car is good or not, is not looking at the PPT on the launch event, but looking at what it looks like after being driven 150,000 kilometers and disassembled. BJ30 Traveler has already given its own answer before the CCTV lens.

And the arrival of the Highlight Edition makes this answer more complete — with better appearance, stronger performance, more comfortable experience, accompany more people to the next journey of mountains, rivers, lakes, and seas, attend every highlight moment together.

This is probably the true meaning of "150,000 loves, arriving with highlights".

6 月 12 號，「十五萬熱愛，高光而嚟」BJ30 旅行家十五萬台下線暨高光版上市發佈會喺北汽株洲超級工廠舉行。為咗進一步推進越野平權，讓更多家庭享受輕越野生活，BJ30 旅行家全系推出 3 萬元置換政策，超級置換價 6.99 萬元起。年度全新版式 BJ30 旅行家高光版上市，定位為輕越野 SUV，外觀、性能、體驗全面躍升，超級置換價 8.29 萬元起。喺央視鏡頭下，北京越野仲直播拆解咗一台行駛 15 萬公里嘅 BJ30 旅行家，全網見證車輛嘅可靠品質。

作為中國輕越野 SUV 最快達到 15 萬台嘅車型，BJ30 旅行家憑藉北京越野六十幾年專業沉澱，打造出行業領先嘅「三擎四驅六模 HEV 混合動力架構」，並率先應用喺 BJ30 旅行家，成為中國方盒子 SUV 類別首款 HEV 混動車型。三擎動力係一台 41% 熱效率混合動力專用引擎、前驅動馬達同後驅動馬達，分別擅長長途節能、即時補能同瞬時爆發；智能四驅反應速度達 30 毫秒，0.5 秒即可爆發峰值扭矩。六大模式可自動選擇最佳工作模式，動力始終處於最佳狀態。配合能量中鎖、四輪電子限滑同智電 ATS 全地形控制系統，輕鬆應對泥地、沙地等場景。

「超大」係出行嘅從容。BJ30 旅行家三排七座位佈局，擁有 2820 毫米超長軸距、66% 嘅超高得房率，以及1496 公升超大大後尾箱，後排純平放倒即刻變1.92 米大床。B 級方盒子超闊第三排空間，讓 1.8 米成年人坐都依然寬敞。全車 38 處儲物空間，隨身物品都有專屬位置。全家出行自由，每個人都不将就。

「超省」係長久嘅陪伴。BJ30 旅行家實現咗慳錢、慳時、慳心。近期，來自南非、印尼、阿聯酋、波蘭、墨西哥嘅五國汽車博主，實測國產 SUV 嘅油耗，BJ30 旅行家喺每個國家都跑出每百公里唔超 5 公升嘅成績，一箱油續航超 1000 多公里。唔使搵充電樁，加油即走，每年節省幾十個鐘補能時間。同時，首任車主享有整車終身保養，無高壓電池包安全隱患，保養簡單且配件充足，令每一次出發都無後顧之憂。

BJ30 旅行家既係一台能帶你奔赴山野嘅方盒子，仲係一台能让你舒享生活嘅城市通勤 SUV。輕越野 SUV 千篇一律，BJ30 旅行家萬中揀一！

BJ30 旅行家高光版發佈，迎嚟外觀、性能、體驗三大高光時刻

值此十五萬台下線之際，北京越野推出全新版式——BJ30 旅行家高光版，喺「超野、超大、超省」嘅基礎之上，實現外觀、性能同體驗全面躍升。

BJ30 旅行家高光版採用經典方盒子造型，硬朗氣場同精緻線條完美融合，獨有嘅五闋星環貫穿燈組，醒目靚仔；全套电感潮改套件、專屬星環輪轂，前後同色運動保險桿，盡顯熱愛同洒脱；全新橙色內飾同金屬紋理飾板勾劃層次同品質，突顯溫潤底蘊。唔同年齡段嘅用戶都能喺呢台車上搵到熱愛、遇見高光。

換裝高性能、長壽命嘅專用 AGM 電瓶，循環壽命達普通電瓶嘅 3 倍；搭載保時捷同款渦輪增壓技術，整車充電效率達 99%；後馬達功率從 55 千瓦提升至 70 千瓦，匝道匯入、路口起步、緊急避讓，都能獲得及時響應，畀你堅守路權嘅底氣。

相比普通 SUV，BJ30 旅行家車身更高，視野更開闊，仲有座椅加熱、通風、方向盤加熱等功能，貼心舒適。系統可感應雨滴，自動關窗。64 色氛圍燈能隨音樂節奏律動，畀你獨享舒緩情緒嘅空間。讓你越野生活同城市通勤兼得，用一台車嘅從容，裝落生活嘅兩面，把每一個平凡嘅日常，都過成高光時刻。

全網首拆 15 萬公里 BJ30 旅行家，央視鑑證真實品質

為回饋 15 萬車主嘅相伴同熱愛，北京越野推出「3 萬超級置換政策」，置換用戶同新購用戶都可以享有。喺 3 萬元超級置換政策之上，北京越野仲帶來五重尊享禮遇，限時落訂即可享有：

第一重，保養禮：贈送價值 6000 元整車終身保養（限首任非營運車主）；

第二重，金融禮：0 首付等多種金融產品可選；

第三重，呼朋禮：舊客戶轉介紹成交，獎勵高達 800 元京東卡；

第四重，升級禮：全系終身 OTA 免費升級；

第五重，流量禮：基礎流量終身免費，娛樂流量 2 年免費同唔限量。

值此世界盃開幕，BJ30 旅行家高光版仲限時開啟「燃情世界盃，高光贏大獎」活動：喺全國任意授權門市購車，即可獲得競猜資格，精準命中世界盃冠軍同決賽比分，再享 5 萬購車補貼。

真正嘅實力唔懼怕嚴苛嘅審視。發佈會現場，北京越野攜手央視財經，對行駛 15 萬公里嘅 BJ30 旅行家進行拆車直播，以真實車況展現耐久品質。同時，鏡頭深入探訪北汽株洲超級工廠，見證中國智造點樣從源頭守住每一台車嘅卓越品控。

15 萬公里相當於普通家庭近十年嘅使用里程，BJ30 旅行家拆開後：引擎渦輪乾淨積碳好少，動力輸出依舊充沛，變速箱外殼完好唔漏油，內部齒輪都冇磨損坑坑窪窪，動力系統狀態優異；電池包冇鼓包、漏液、內部變質衰減嘅情況，長久使用唔使擔心電池老化故障；副車架、懸掛擺臂冇生鏽、滲油漏油問題，整個底盤平整度、規整度同新車差距好細，被動安全防護始終在線。呢場直播用鏡頭證明，BJ30 旅行家用料紮實、工藝可靠、耐久出眾，能夠畀用戶帶來更低嘅維修成本、更長嘅換車週期，同每一次出行嘅安心感。

6 月 12 日，以“十五萬熱愛，高光而來”為主題嘅 BJ30 旅行家十五萬台下線暨高光版上市發布會，喺北汽株洲超級工廠盛大啟幕。作為中國輕越野 SUV 市場最快達成 15 萬台銷量嘅車型，BJ30 旅行家再度刷新行業速度，同時年度全新版型——BJ30 旅行家高光版正式上市，以全面進階嘅產品力解鎖輕越野出行新體驗。為踐行越野平權理念，官方重磅推出全系 3 萬元置換政策，BJ30 旅行家超級置換價 6.99 萬元起，高光版超級置換價 8.29 萬元起，以親民門檻讓萬千家庭擁抱可城可野嘅高品質出行生活。

本次發布會不僅係 BJ30 旅行家十五萬用戶口碑嘅榮譽盛典，更係中國輕越野 SUV 智造實力嘅一次公開見證。活動現場，北京越野攜手央視財經完成 15 萬公里實車全網首拆直播，以透明化、可視化嘅硬核实測，全方位展現車輛耐久品質與紮實工藝，令市場同消費者直觀見證中國智造嘅過硬實力。

十五萬台銷量封神 鑄就中國輕越野品質標桿

十五年深耕越野領域，六十余年專業技術沉澱，北京越野憑藉極致產品力同用戶思維，令 BJ30 旅行家實現跨越式突破，斬獲中國輕越野 SUV 最快 15 萬台銷量嘅亮眼成績。北汽集團副總經理、北京越野董事長張國富喺現場表示，十五萬台 BJ30 旅行家嘅交付，不僅係市場速度嘅突破，更係十五萬份用戶信賴鑄就嘅品質豐碑，既係中國 HEV 技術交付世界嘅優異答卷，也係中國汽車智造向上突破嘅鏗鏘宣言。

能夠快速收獲全球十五萬用戶認可，核心源於 BJ30 旅行家“超野、超大、超省”嘅三大硬核核心優勢，重新定義家用輕越野 SUV 標準。

喺超野性能層面，BJ30 旅行家係中國方盒子 SUV 品類首款 HEV 混動車型，搭載行業領先嘅三擎四驅六模 HEV 混動架構。由 41% 超高熱效率混動專用發動機、前後雙驅動電機組成嘅三擎動力系統，可精準配適長距離節能、實時補能、瞬間爆發等唔同出行場景；30 毫秒級智能四驅響應、0.5 秒峰值扭矩爆發能力，搭配能量中鎖、四輪電子限滑同智電 ATS 全地形控制系統，輕鬆征服泥地、沙地、陡坡等複雜路況，兼顧城市通勤平順性與戶外越野通過性。

喺超大空間層面，新車依托 2820 毫米超長軸距、66% 超高得房率，打造靈活實用嘅三排七座佈局。1496 升超大後備箱搭配可純平放倒後排座椅，可拓展出 1.92 米超大平整空間，秒變移動大床；寬敞嘅 B 級超寬第三排，可輕鬆容納 1.8 米成年乘客，全車 38 處精緻化儲物空間，全方位滿足全家多人出行、露營旅居、物資裝載等多元需求，實現全場景出行從容不迫。

喺超省體驗層面，BJ30 旅行家憑藉極致節能實力收獲全球認可。南非、印尼、阿聯酋、波蘭、墨西哥五國汽車博主聯合實測驗證，車輛百公里油耗不超 5 升，一箱油續航超 1000 公里。無需依賴充電樁、加油即走嘅便捷屬性，大幅節省補能時間；搭配首任車主整車終身質保政策，無高壓電池包安全隱患，保養便捷、配件充足，從時間、成本、安全三大維度為用戶帶來省心、省錢、省時嘅長效出行體驗。

高光版全面進階 顏值性能體驗三重躍升

依托十五萬用戶口碑積澱，北京越野重磅推出年度全新版型 BJ30 旅行家高光版，喺原有硬核產品基礎上，實現顏值、性能、智能體驗全方位升級，完美配適全年齡段用戶多元化出行需求。

高光顏值重塑輕越野美學。新車延續經典方盒子硬朗造型，融合精緻流體線條，搭配專屬五闕星環貫穿燈組、星環定制輪轂、全套電感潮改套件及同色運動保險槓，氣場潮流兼具辨識度。車內全新專屬橙色內飾搭配金屬紋理飾板，質感層次拉滿，兼顧運動活力與居家溫潤，配適日常通勤、戶外出遊、商務代步等多場景格調需求。

高光性能實現動力全面強化。高光版針對性升級核心硬件，搭載三倍循環壽命嘅高性能 AGM 專用電瓶、保時捷同款渦輪增壓技術，整車充電效率高達 99%；後電機功率從 55kW 提升至 70kW，起步加速、匝道匯入、緊急避讓等場景響應更迅猛、動力輸出更充沛，帶來更穩健、更靈動嘅操控體驗，令每一次出行都底氣十足。

高光體驗打造移動舒適會客廳。新車憑藉高車身設計帶來開闊全景視野，同時配齊座椅加熱、座椅通風、方向盤加熱等舒適配置，配適四季出行；搭載智能雨滴感應自動關窗、64 色音樂律動氛圍燈等貼心配置，兼顧實用性與氛圍感，將城市通勤嘅舒適愜意與戶外出行嘅自由灑脫完美融合。

央視鑒證硬核品質 超級工廠詮釋中國智造

真正嘅品質，無懼嚴苛拆解檢驗。發布會現場，北京越野聯合央視財經，對一台行駛 15 萬公里嘅 BJ30 旅行家進行全程直播拆解。15 萬公里里程相當於普通家庭近十年嘅用車週期，拆解結果全方位印證車型極致耐久品質：發動機渦輪積碳極少、動力輸出依尙飽滿，變速箱無漏油、齒輪無磨損，動力系統狀態堪比新車；電池包無鼓包、漏液、衰減變質等問題，長期使用安全穩定；底盤副車架、懸掛擺臂無鏽蝕、滲油現象，整體平整度、規整度與新車基本無異，被動安全防護始終喺線，充分展現車型紮實用料與可靠耐久實力。

同時，鏡頭深入北汽株洲超級工廠，揭祕 BJ30 旅行家高品質嘅智造根源。工廠焊接車間實現全機器人自動化作業，塗膠誤差唔超髮絲，築牢堅固安全車身骨架；五千噸級巨型沖壓設備一次性成型車身板材，造就流暢精緻嘅車身線條；全自動機器人噴塗搭配環保水性漆，大幅降低有害揮發物，實現新車無異味、漆面耐曬耐腐蝕。全流程嚴苛品控關卡，從生產源頭守住每一台車輛嘅卓越品質，令用戶購車放心、用车安心。

重磅福利嚟襲 多重禮遇致敬用戶熱愛

為回饋十五萬車主嘅信賴與支持，助力更多消費者解鎖輕越野生活，北京越野重磅推出 3 萬元超級置換政策，新購、置換用戶均可享受。同時疊加五重尊享限時禮遇，誠意拉滿：質保禮贈送價值 6000 元首任非營運車主整車終身質保；金融禮提供 0 首付等多元金融方案，降低購車門檻；呼朋禮支持老客戶轉介紹，至高可獲 800 元京東卡；升級禮享全系終身 OTA 免費升級；流量禮贈送基礎流量終身免費、娛樂流量 2 年唔限量免費使用。

恰逢世界盃賽事節點，品牌同步開啟“燃情世界盃，高光贏大獎”限時活動，消費者喺全國任意授權門店購車即可參與賽事競猜，精準命中世界盃冠軍及決賽比分，可額外享受 5 萬元購車補貼，超高福利誠意回饋市場。

從十五萬台銷量里程碑嘅榮耀加冕，到高光版車型嘅全面煥新，再到公開透明嘅品質鑒證，BJ30 旅行家以實力打破輕越野 SUV 同質化僵局，真正實現“可城可野、全能全能”。未來，北京越野將持續深耕平民越野賽道，堅持越野平權理念，以更高品質、更優體驗、更親民嘅產品，陪伴萬千用戶奔赴山海熱愛，解鎖每一段出行高光旅程。

15 万台这个数字，放在整个 SUV 大盘里或许不算最惹眼，但在轻越野方盒子这个细分赛道，BJ30 旅行家是国内最快达成这一成绩的车型。说白了，这不是什么榜单上的虚名，是十五万个家庭真金白银投出来的认可，比任何宣传都有分量。

北汽集团副总经理、北京越野董事长张国富在现场说得很实在：十五万台不只是销量速度的突破，更是十五万次坚定的选择，是中国 HEV 技术交给世界的答卷，也是中国智造的底气。

这话不是空喊口号。BJ30 旅行家能跑得这么快，本质是踩准了普通家庭的用车需求 —— 既想要方盒子的硬朗范儿、能应付周末出游的轻度越野能力，又要日常通勤省油、空间够大、用着不操心。上市至今，它已经把细分赛道的几项第一拿了个遍：连续两年稳坐 HEV 混动方盒子销量榜首，市占率一骑绝尘；连续两年拿下自主 HEV 混动车型销量第一，硬生生在成熟赛道里撕开了新口子；更是连续 24 个月蝉联自主 HEV 混动 SUV 销量冠军，长期领跑行业；就连 10-15 万自主紧凑 SUV 的保值率，它也排在第一，用户开几年再换车也亏不了多少。

不止国内市场吃香，它在海外也攒了不少口碑，先后拿下阿拉伯地区最佳混动 SUV、阿根廷年度最佳进口 SUV 等奖项，算是把中国轻越野的牌子打出了国门。

能持续领跑，核心还是 “超野、超大、超省” 这三板斧，刚好戳中了家用轻越野用户的所有痛点。

先说 “超野”。很多人对家用越野有误解，觉得非得去爬石头、闯无人区才叫越野。但对绝大多数家庭来说，“野” 其实是周末去郊外遇着烂路不心疼、雨天走泥泞路不打滑、过年回老家走乡道不托底。BJ30 旅行家搭的是三擎四驱六模 HEV 混动架构，也是国内方盒子里第一款用上 HEV 混动的车型。发动机加前后双电机的组合，四驱响应只要 30 毫秒，泥地、沙地、雪地这些常见的复杂路况，拧个模式旋钮就能应付。

毕竟是专业越野品牌出身，车身刚性上也不含糊。笼式车身高强度钢占比超 63%，整车在测试阶段跑了 400 万公里极端环境耐久测试，相当于绕地球 100 圈。日常家用的强度，对它来说完全是绰绰有余。

再讲 “超大”，这绝对是家庭用户的刚需。2820 毫米的轴距，做了三排七座布局，第三排不是那种只能塞小孩的 “应急板凳”，一米八的成年人坐进去也不顶腿、不压头。后备箱常规状态就够能装，滑雪板、露营装备、回老家爸妈塞的土特产，通通塞得下；后排纯平放倒之后，直接变出一张 1.92 米的大床，露营的时候连帐篷都省了，躺车里透过全景天窗看星星，比住酒店还自在。全车大大小小 38 处储物格，水杯、雨伞、随身包都有专属位置，日常用起来特别顺手。

最后是 “超省”，这也是 HEV 混动最实在的优势。之前南非、印尼、阿联酋、波兰、墨西哥五个国家的汽车博主，在当地极端路况做过实测，不管是非铺装路、荒漠高温，还是颠簸石板路，这台车的百公里油耗都没超过 5 升，一箱油跑一千多公里是常态。最关键的是它不用外接充电，加油就走，不用到处找充电桩，不用跟物业掰扯装家用桩，省下来的不只是油钱，还有大把时间和精力。再加首任车主整车终身质保，后期保养维修也便宜，开个五六年下来，比同级燃油车省出不少钱。

这次新上的高光版，不是随便改改外观的 “样子货”，是基于十五万车主的真实反馈打磨出来的，从颜值、性能到体验全升级了一遍，更对年轻人的胃口。

颜值上，经典方盒子的硬朗底子没变，新增了熔岩橙、穹顶蓝、寒川灰三款专属车漆，配上专属的星环轮毂和全套电感潮改套件，白天开去爬山露营有范儿，晚上开在城市里也有辨识度。内饰加了橙色元素和金属纹理饰板，不会像纯硬派越野那样单调粗糙，日常家用也显质感。

性能上的升级都是实打实的：电瓶换成了 AGM 专用电瓶，循环寿命是普通电瓶的 3 倍，停在地库几周也不怕亏电；用上了保时捷同款的 VGT 可变截面涡轮，充电效率和发动机热效率都拉满；后电机功率从 55 千瓦提到了 70 千瓦，日常开最直观的感受就是起步更轻快，高速匝道并线、路口超车的时候动力随叫随到，不用犹犹豫豫踩大油门。

体验层面则是把细节拉满了。坐姿比普通 SUV 高，开车视野好，跑长途也不压抑；座椅通风、加热，方向盘加热都配上了，夏天上车不烫背，冬天握方向盘不冻手；下雨能自动关窗，不用手忙脚乱；64 色氛围灯会跟着音乐节奏变，搭配 10 个扬声器的音响，日常通勤、长途自驾，座舱里的舒适度直接提了一个档次。

价格和政策这次也很有诚意。全系都能享 3 万超级置换政策，置换的话不限品牌、不限车龄，哪怕是开了十几年的老车也能换；就算是第一次买车的新用户，凭驾照到店也能直接享 3 万福利。算下来，入门版超级置换价只要 6.99 万，燃油高光版 8.29 万，混动高光版也才 10.99 万，基本就是普通家用代步车的预算，就能拿下一台能装能野的混动方盒子。

现在订车还有五重礼遇：首任车主终身质保、0 首付金融方案、老带新最高 800 元京东卡奖励、终身 OTA 免费升级，还有基础流量终身免费。赶上世界杯期间，买车还能参与竞猜，猜中冠军和决赛比分能再拿 5 万购车补贴，算是额外的惊喜。

其实从 BJ30 旅行家上市到现在破 15 万台，能看出来一个很明显的趋势：大家想要的从来不是那种极端硬核、日常开着受罪的越野车，而是一台平时通勤省油省心、周末能带着全家去野的 “全能选手”。北京越野把六十多年的越野技术下放到这个价位，让更多普通家庭也能玩得起轻越野，这大概就是 “人人都是旅行家” 最实在的样子。

十五万台是个里程碑，也是个新起点。接下来就看这台高光版，能不能继续带着更多人，把平凡的日常，都过成高光时刻。

6 月 5 日，北京越野喺雁栖湖畔完成咗 BJ30 旅行家“五國·破 5"燃擎節油挑戰嘅國內直播實測。呢場持續三個多鐘嘅實景評測，以城市擠塞、高速巡航、鄉道砂石等多路况切換為測試場景，最終交出咗百公里油耗低於 5L 嘅成績單。

唔容忽視嘅係，呢場國內直播並非孤立嘅營銷活動。此前，北京越野已聯合南非、波蘭、印尼、阿聯酋同墨西哥五國本土汽車博主完成咗跨國長途路試。由熱帶草原至中東沙漠，由歐洲城際至東南亞雨季，不同氣候帶同路況條件下嘅實測數據，構成為呢場節油挑戰嘅技術基礎。作為一款定價 7 萬元級別嘅方盒子 HEV 混合動 SUV，BJ30 旅行家試圖用“超省、超大、超野”三個產品標籤，喺自主緊湊型 SUV 市場中搵到一個差異化嘅發展方向。

跨國實測點樣驗證一款車嘅底子

跨國實測係今次節油挑戰最具區分度嘅環節。五國路測並非簡單嘅“海外打卡”，而有針對性咁覆蓋咗五種典型用車環境：南非以非鋪裝路面同高溫條件考驗底盤耐久性；波蘭嘅城際公路同濕滑路面測試冬季工況表現；印尼嘅高溫高濕環境驗證混合動系統嘅熱管理；阿聯酋嘅沙漠路況挑戰車輛通過性；墨西哥則綜合咗城市同山區道路，模擬日常通勤同週末出遊嘅交替場景。

呢種測試設計嘅邏輯係，不同地區嘅燃油品質、氣溫區間同道路條件差異極大，能夠更全面暴露車輛喺實際使用中嘅潛在問題。例如，中東地區夏季氣溫常超 45℃，對電池散熱同引擎冷卻系統形成嚴苛考驗；東南亞高濕環境則對電子元件密封性提出更高要求。五國實測嘅數據積累，為國內市場提供咗間接嘅可靠性保證。

國內直播環節延續咗呢個思路。測試路線由北汽藍谷基地出發，途經首都機場高速路段，最終進入雁栖湖周邊嘅鄉道同砂石路面，覆蓋咗城市擠塞、高速巡航、鄉村國道、非鋪裝山路同輕度越野五種典型場景。直播中仲設置咗“封箱加油”同“真相時刻”環節，以公開透明嘅方式呈現油耗數據。

睇測試方法，呢種“海外驗證可靠性、國內實測油耗表現”嘅雙循環體系，比起單一實驗室工況測試更具說服力。北京越野方面表示，海外五國同國內直播均遵循 GLTC 全球生活測試循環同 OLTC 越野生活測試循環雙標準，試圖喺標準化同真實場景之間取得平衡。

三擎 HEV：電機優先驅動嘅省油方程式

BJ30 旅行家嘅混合動系統採用“三擎六模 + 電四驅”架構，係國內首輛方盒子造型嘅 HEV 混動車型。同 PHEV 插混唔同，HEV 無需外接充電，省去充電樁依賴，電池包體積更細、重量更輕，喺越野場景下都唔存在底盤磕碰導致電池受損嘅風險。

“三擎”指嘅係引擎同前後雙電機嘅組合。日常駕駛中，系統優先以電機驅動車輛，引擎當需要大功率輸出或高速巡航時介入運作。呢種策略嘅核心優勢係避免咗燃油車最耗油嘅兩個工況：低速蠕行同怠速等候。城市擠塞路況下，電機可以獨立驅動車輛，引擎僅喺必要時啟動；等紅燈或短時間停車時，引擎完全熄火，由電池維持車載電器運作。

官方數據顯示，BJ30 旅行家兩驅版綜合油耗為 5.85L/100km，四驅版為 6.45L/100km。今次國內實測喺城市擠塞 + 高速巡航 + 鄉道砂石嘅多路況組合下，百公里油耗突破 5L 大關。考慮到方盒子造型本身風阻係數較高，呢個數據喺同級別燃油 SUV 中具備明顯優勢。

同競爭對手對比，BJ30 旅行家嘅定位亦呈現出差異化思路。同同價位燃油方盒子比較，混合動系統帶出咗更低嘅油耗同更強嘅低速扭力；同 PHEV 插混車型比較，HEV 結構更簡單，省去充電環節，整車重量更輕，低電狀態下嘅越野性能唔減質素。對於無固定充電樁、又希望降低用車成本嘅用戶而言，“免充電混合動”嘅方案實際更貼合實際使用條件。

越野性能方面，BJ30 旅行家配備 215mm 離地間隙、ATS 多模式全地形控制系統同電四驅系統。毫秒級嘅四驅反應速度，喺碎石路同輕度爬坡場景下能夠實時分配四輪動力。由今次實測表現嚟睇，窄距鄉道同坑窪非鋪裝路面嘅通過比較從容，符合“輕越野”嘅產品定位，唔係硬派攀爬，而係應對週末露營、鄉村穿越等場景。

72% 保值率背後嘅市場護城河

產品力嘅最終評判標準喺市場端。北京越野提供嘅數據顯示，BJ30 旅行家已連續兩年位居輕混方盒子細分市場銷量第一，連續 23 個月奪得自主輕混 SUV 銷量冠軍，三年保值率達 72%，位列同價位榜單首位。

連續性嘅銷量領先比單月銷量更具參考價值。佢意味著產品喺經過市場初期嘅嚐鮮階段後，仍然能夠維持穩定嘅用戶認可，口碑效應開始顯現。保值率數據則由另一個角度說明，BJ30 旅行家嘅質量穩定性、品牌售後服務同零配件供應能力，均喺細分市場遙遙領先。

由用戶畫像嚟睇，BJ30 旅行家嘅典型使用場景係“工作日城市通勤 + 週末近郊自駕”。多名車主喺直播現場分享咗用車體驗：日常通勤油耗基本符合官方標定，2820mm 軸距帶來嘅後排空間同後備箱載貨能力係家庭用戶最滿意嘅兩點。後排放倒後形成嘅 1.92 米“大床”空間，對於露營愛好者而言係實用嘅加分項。

7 萬元級嘅定價策略，係 BJ30 旅行家能夠打開市場嘅關鍵因素。喺呢個價格區間，同時提供混合動系統、方盒子造型、四驅能力同大空間嘅選項都唔多見。北京越野顯然希望以“配置越級”嘅思路，喺競爭激烈嘅緊湊型 SUV 市場中撕開一道口子。

6 月 12 日，BJ30 旅行家高光版將正式上巿。據北京越野透露，新版本喺配置、動力同內飾方面均有升級，同將推出專屬配色。現款產品嘅市場表現，已經為高光版嘅上巿鋪好咗路。喺混合動技術路線日益多元、用戶需求不斷細分嘅背景下，BJ30 旅行家用一套“全球實測 + 國內直播”嘅組合拳，展示咗一款 7 萬級 SUV 可以到達嘅產品高度。

當然，油耗數據只係揀車嘅參考維度之一。對於消費者而言，售後服務網絡嘅覆蓋密度、長期使用嘅可靠性表現，同高光版能否延續現款嘅價格誠意，都係其後值得關注嘅課題。

June 5, Beijing Off-road completed the domestic live streaming test of the BJ30 Traveler 'Five Countries · Breaking 5' Fuel Saving Challenge by Yanqi Lake.

This three-plus-hour real-world evaluation, switching between test scenarios such as urban congestion, highway cruising, and village road gravel, ultimately delivered a fuel consumption report of less than 5L per 100km.

It is worth noting that this domestic live stream was not an isolated marketing event. Prior to this, Beijing Off-road had completed cross-border long-distance road tests in collaboration with local automotive bloggers from five countries: South Africa, Poland, Indonesia, the UAE, and Mexico.

From tropical grasslands to Middle Eastern deserts, from European intercities to Southeast Asian rainy seasons, the field test data under different climate zones and road conditions formed the technical foundation of this fuel-saving challenge. As a boxy HEV hybrid SUV priced at the 70,000 yuan level, the BJ30 Traveler attempts to find a differentiated development direction in the domestic compact SUV market using three product labels: 'Super Economical', 'Super Spacious', and 'Super Off-road'.

How Cross-Border Field Tests Validate a Vehicle's Authenticity

Cross-border field testing is the most distinguishing segment of this fuel-saving challenge. The five-country road test was not simply 'checking in overseas', but targeted coverage of five typical driving environments: South Africa tested chassis durability with unpaved roads and high temperatures; Poland's intercity highways and slippery roads tested winter operating conditions; Indonesia's high temperature and humidity environment verified the thermal management of the hybrid system; UAE desert road conditions challenged vehicle passability; Mexico combined urban and mountain roads, simulating alternating scenarios of daily commuting and weekend outings.

The logic behind this test design is that fuel quality, temperature ranges, and road conditions vary greatly in different regions, revealing potential issues in vehicle use more comprehensively. For example, summer temperatures in the Middle East often exceed 45°C, forming a severe test for battery heat dissipation and engine cooling systems; the high humidity environment of Southeast Asia imposes higher requirements on the sealing of electronic components. The data accumulation from the five-country field test provided indirect reliability endorsement for the domestic market.

The domestic live streaming segment continued this approach. The test route departed from the BAIC Blue Valley base, passed through the Capital Airport Expressway section, and finally entered the village roads and gravel surfaces around Yanqi Lake, covering five typical scenarios: urban congestion, highway cruising, rural national roads, unpaved mountain roads, and light off-roading. The live stream also set up 'Sealed Box Refueling' and 'Truth Moment' segments to present fuel consumption data in an open and transparent manner.

From the perspective of testing methods, this dual-loop system of 'overseas reliability verification and domestic fuel consumption field test' is more persuasive than single laboratory condition testing. Beijing Off-road stated that both the five overseas countries and the domestic live stream followed the GLTC Global Life Test Cycle and OLTC Off-road Life Test Cycle dual standards, attempting to strike a balance between standardization and real-world scenarios.

Tri-Motor HEV: The Fuel-Efficiency Equation with Motor-Priority Drive

The BJ30 Traveler's hybrid system adopts the 'Tri-Motor Six-Mode + Electric 4WD' architecture, making it the first boxy-shaped HEV hybrid model domestically. Unlike PHEV plug-in hybrids, HEVs do not require external charging, eliminating reliance on charging piles, resulting in a smaller battery pack volume and lighter weight, with no risk of battery damage due to chassis impact in off-road scenarios.

'Tri-Motor' refers to the combination of the engine and front and rear dual motors. In daily driving, the system prioritizes motor drive for the vehicle, with the engine intervening when high power output or highway cruising is needed. The core advantage of this strategy lies in avoiding the two most fuel-intensive conditions of fuel vehicles: low-speed crawling and idling. Under urban congestion, the motor can drive the vehicle independently, and the engine starts only when necessary; when waiting for red lights or short-term parking, the engine completely shuts off, with the battery powering the vehicle electronics.

Official data shows that the BJ30 Traveler's 2WD version has a combined fuel consumption of 5.85L/100km, and the 4WD version is 6.45L/100km. In this domestic field test, under a multi-road condition combination of urban congestion + highway cruising + village road gravel, the fuel consumption per 100km broke the 5L barrier. Considering the boxy shape itself has a higher drag coefficient, this data has a significant advantage among fuel SUVs in the same class.

Compared to competitors, the positioning of the BJ30 Traveler also presents a differentiated strategy. Compared to fuel boxy vehicles at the same price point, the hybrid system brings lower fuel consumption and stronger low-speed torque; compared to PHEV plug-in models, the HEV structure is simpler, saving the charging link, the overall vehicle weight is lighter, and off-road performance is not compromised in a low battery state. For users without a fixed charging pile who hope to reduce vehicle usage costs, the 'charge-free hybrid' solution is actually more fitting for real-world usage conditions.

Regarding off-road performance, the BJ30 Traveler is equipped with 215mm ground clearance, ATS multi-mode all-terrain control system, and electric 4WD system. Millisecond-level 4WD response speed can distribute power to four wheels in real-time under gravel road and light uphill scenarios. From the performance of this field test, passing on narrow village roads and bumpy unpaved roads was relatively calm, fitting the product positioning of 'light off-roading', not hardcore climbing, but coping with scenarios like weekend camping and rural crossing.

The Market Moat Behind the 72% Retained Value Rate

The ultimate standard for product power is judged at the market end. Data provided by Beijing Off-road shows that the BJ30 Traveler has ranked first in sales in the light hybrid boxy subsegment for two consecutive years, won the sales championship for independent light hybrid SUVs for 23 consecutive months, the three-year retained value rate reached 72%, ranking first on the same price list.

Continuous sales leadership is more referenceable than single-month sales. It means that after the initial market tasting phase, the product can still maintain stable user recognition, and the word-of-mouth effect begins to appear. The retained value rate data explains from another angle that BJ30 Traveler's quality stability, brand after-sales service, and parts supply capabilities are all far ahead in the subsegment.

From the user profile perspective, the typical usage scenario of the BJ30 Traveler is 'Weekday Urban Commuting + Weekend Suburban Self-driving'. Multiple car owners shared their driving experience at the live streaming site: daily commuting fuel consumption basically matches the official specification; the rear seat space and trunk loading capacity brought by the 2820mm wheelbase are the two points most satisfied by family users. The 1.92-meter 'large bed' space formed after folding down the rear seats is a practical bonus for camping enthusiasts.

The pricing strategy at the 70,000 yuan level is the key factor for the BJ30 Traveler to open up the market. In this price band, it is not common to have options providing hybrid system, boxy shape, 4WD capability, and large space simultaneously. Beijing Off-road obviously hopes to tear a hole in the fiercely competitive compact SUV market with the idea of 'feature leap'.

On June 12, the BJ30 Traveler Highlight Edition will officially launch. According to Beijing Off-road, the new version has upgrades in configuration, power, and interior, and will launch exclusive color schemes. The market performance of the current product has already paved the way for the Highlight Edition launch. Against the backdrop of increasingly diverse hybrid technology routes and continuous segmentation of user needs, the BJ30 Traveler used a combination punch of 'Global Field Test + Domestic Live Stream' to demonstrate the product height that a 70,000 yuan level SUV can reach.

Of course, fuel consumption data is just one of the reference dimensions for car selection. For consumers, the coverage density of the after-sales service network, the reliability performance in long-term use, and whether the Highlight Edition can continue the price sincerity of the current model are all topics worth following up.

【科技車圈／原創】6 月 5 日，BJ30 旅行家節油挑戰收官，俾 7 萬級方盒子 SUV 交咗出一份亮眼成績單，全場景實測百公里油耗成功跌破 5L。

今次節油測試並非單次短途表演，前期北京越野奔赴南非、波蘭、印尼、阿聯酋、墨西哥五個國家，聯合本土網紅完成跨國長途試煉，橫跨多元氣候地貌，海量實測數據打底，國內直播接住城市、高速、非鋪裝越野全路線測試，形成海內外雙重驗證閉環。

講先家用最關心嘅油耗成本，城市擁堵路段係燃油車油耗天敵，BJ30 旅行家配備三擎 HEV 混合動能系統，倚靠三擎六模 + 電四驅架構，低速蠕行電機優先驅動，引擎按需介入，由根本減少怠速耗油。車型兩驅官方綜合油耗 5.85L/100km、四驅。45L/100km，實景城區實測跑進 5L 以內，打破硬派方盒子油耗偏高嘅固有偏見，日常通勤能切實慳唔少油費開支。

空間方面，BJ30 旅行家 2820mm 超長軸距優勢，整車車廂橫向縱向空間充足，滿載出行冇擁擠感。方正車身最大化拓展儲物能力，全套露營器具輕鬆入箱，後排座椅放平可以得到 1.92 米平整大牀，早前波蘭海外網紅實地體驗，尾箱滿載裝備後仍然可以側身瞓，完美適合家庭長途自駕、近郊露營需求。

嚟到鄉間路砂石越野環節，BJ30 旅行家 215mm 超高離地間隙搭配 ATS 全地形控制系統同專業電四驅，參考 OLTC 越野測試標準調校底盤，坑紋碎石路、輕度爬坡都能從容通過，兼顧城市代步與輕越野雙重用車需求。

BJ30 旅行家倚靠 GLTC、OLTC 雙測試循環體系，五國實地驗證加國內實景評測，鞏固產品可靠度。7 萬級價位罕見嘅 HEV 混合動能方盒子，車型銷量常年領先細分市場，三年保值率 72% 位居同級榜首，全國密集售後服務點亦為用車保底。

最後要點，6 月 12 日 BJ30 旅行家高光版即將上市，配置下放、動力優化仲新增專屬訂製車身漆，全能產品再進階，我哋繼續關注。

[Tech Auto Circle / Original] June 5, the BJ30 Traveler fuel economy challenge concluded, delivering a standout report card for the 70,000-level boxy SUV, with full-scenario field tests successfully breaking the 5L per 100km fuel consumption mark.

This fuel economy test was not a one-off short-distance performance. Previously, Beijing Off-Road traveled to South Africa, Poland, Indonesia, UAE, and Mexico for five nations, jointly with local bloggers to complete cross-country long-distance trials, spanning diverse climates and terrains, backed by massive field test data. Domestic live streaming followed with urban, highway, and unpaved off-road full-terrain tests, forming a dual verification loop domestically and internationally.

First, let's talk about fuel consumption cost, which families care about most. Urban congestion is the nemesis of fuel car fuel consumption. BJ30 Traveler is equipped with a triple-engine HEV hybrid system, relying on the triple-engine six-mode + electric 4WD architecture. Electric motor prioritizes driving during low-speed crawling, engine intervenes as needed, reducing idle fuel consumption from the source. The model's 2WD official combined fuel consumption is 5.85L/100km, 4WD 4.45L/100km, actual urban tests ran under 5L, breaking the inherent bias that rugged boxy SUVs have high fuel consumption, saving a significant amount of fuel costs for daily commuting.

Regarding space, BJ30 Traveler's 2820mm extra-long wheelbase advantage, ample horizontal and vertical space in the entire cabin, no sense of crowding when fully loaded. Boxy body maximizes storage capacity, entire camping gear can be easily loaded, rear seats flattened yield a 1.92-meter flat large bed. Previously, a Polish overseas blogger experienced it on site, even after the trunk is fully loaded with equipment, one can still lie sideways, perfectly adapting to family long-distance self-driving and suburban camping needs.

Coming to the country road gravel off-road segment, BJ30 Traveler's 215mm ultra-high ground clearance combined with ATS All-Terrain Control System and professional electric 4WD, chassis tuned referring to OLTC off-road test standards, pothole gravel roads and mild inclines can be passed easily, balancing urban commuting and light off-road usage needs.

BJ30 Traveler relies on GLTC and OLTC dual test cycle systems, five-nation field verification plus domestic field evaluation, solidifying product reliability. HEV hybrid boxy SUV rare in the 70,000-level price range, vehicle sales have led the niche market for years, three-year resale value retention rate of 72% ranks first in its class, nationwide dense after-sales network also backs up usage.

Finally, highlight, On June 12, BJ30 Traveler Highlight Edition is about to launch, feature enhancements, power optimization, and newly added exclusive custom paint, versatile product takes another step forward, we will continue to follow closely.

6月5日，北京越野在雁栖湖畔完成了BJ30旅行家“五国·破5”燃擎节油挑战的国内直播实测。这场持续三个多小时的实景测评，以城市拥堵、高速巡航、乡道砂石等多路况切换为测试场景，最终交出了百公里油耗低于5L的成绩单。

值得注意的是，这场国内直播并非孤立的营销事件。在此之前，北京越野已联合南非、波兰、印尼、阿联酋和墨西哥五国本土汽车博主完成了跨国长途路试。从热带草原到中东沙漠，从欧洲城际到东南亚雨季，不同气候带和路况条件下的实测数据，构成了这场节油挑战的技术底座。作为一款定价7万元级别的方盒子HEV混动SUV，BJ30旅行家试图用“超省、超大、超野”三个产品标签，在自主紧凑型SUV市场中找到一个差异化的发展方向。

跨国实测如何验证一款车的底色

跨国实测是本次节油挑战最具区分度的环节。五国路测并非简单的“海外打卡”，而是有针对性地覆盖了五种典型用车环境：南非以非铺装路面和高温条件考验底盘耐久性；波兰的城际公路和湿滑路面测试冬季工况表现；印尼的高温高湿环境验证混动系统的热管理；阿联酋的沙漠路况挑战车辆通过性；墨西哥则综合了城市与山区道路，模拟日常通勤与周末出游的交替场景。

这种测试设计的逻辑在于，不同地区的燃油品质、气温区间和道路条件差异极大，能够更全面暴露车辆在实际使用中的潜在问题。例如，中东地区夏季气温常超45℃，对电池散热和发动机冷却系统形成严苛考验；东南亚高湿环境则对电子元件密封性提出更高要求。五国实测的数据积累，为国内市场提供了间接的可靠性背书。

国内直播环节延续了这一思路。测试路线从北汽蓝谷基地出发，途经首都机场高速路段，最终进入雁栖湖周边的乡道和砂石路面，覆盖了城市拥堵、高速巡航、乡村国道、非铺装山路和轻度越野五种典型场景。直播中还设置了“封箱加油”和“真相时刻”环节，以公开透明的方式呈现油耗数据。

从测试方法来看，这种“海外验证可靠性、国内实测油耗表现”的双循环体系，相比单一实验室工况测试更具说服力。北京越野方面表示，海外五国和国内直播均遵循GLTC全球生活测试循环和OLTC越野生活测试循环双标准，试图在标准化与真实场景之间取得平衡。

三擎HEV：电机优先驱动的省油方程式

BJ30旅行家的混动系统采用“三擎六模+电四驱”架构，是国内首款方盒子造型的HEV混动车型。与PHEV插混不同，HEV无需外接充电，省去充电桩依赖，电池包体积更小、重量更轻，在越野场景下也不存在底盘磕碰导致电池受损的风险。

“三擎”指的是发动机与前后双电机的组合。日常驾驶中，系统优先以电机驱动车辆，发动机在需要大功率输出或高速巡航时介入工作。这种策略的核心优势在于规避了燃油车最耗油的两个工况：低速蠕行和怠速等待。城市拥堵路况下，电机可以独立驱动车辆，发动机仅在必要时启动；等红灯或短时间停车时，发动机完全熄火，由电池维持车载电器运转。

官方数据显示，BJ30旅行家两驱版综合油耗为5.85L/100km，四驱版为6.45L/100km。本次国内实测在城市拥堵+高速巡航+乡道砂石的多路况组合下，百公里油耗突破5L大关。考虑到方盒子造型本身风阻系数较高，这一数据在同级别燃油SUV中具备明显优势。

与竞品对比，BJ30旅行家的定位也呈现出差异化思路。相比同价位燃油方盒子，混动系统带来了更低的油耗和更强的低速扭矩；相比PHEV插混车型，HEV结构更简单，省去充电环节，整车重量更轻，馈电状态下的越野性能不打折扣。对于没有固定充电桩、又希望降低用车成本的用户而言，“免充电混动”的方案实际上更贴合现实使用条件。

越野性能方面，BJ30旅行家配备215mm离地间隙、ATS多模式全地形控制系统和电四驱系统。毫秒级的四驱响应速度，在碎石路和轻度爬坡场景下能够实时分配四轮动力。从本次实测表现来看，窄距乡道和坑洼非铺装路面的通过较为从容，符合“轻越野”的产品定位，不是硬派攀爬，而是应对周末露营、乡村穿越等场景。

72%保值率背后的市场护城河

产品力的最终评判标准在市场端。北京越野提供的数据显示，BJ30旅行家已连续两年位居轻混方盒子细分市场销量第一，连续23个月拿下自主轻混SUV销量冠军，三年保值率达到72%，位列同价位榜单首位。

连续性的销量领先比单月销量更具参考价值。它意味着产品在经过市场初期的尝鲜阶段后，仍然能够维持稳定的用户认可，口碑效应开始显现。保值率数据则从另一个角度说明，BJ30旅行家的质量稳定性、品牌售后服务以及零配件供应能力，均在细分市场遥遥领先。

从用户画像来看，BJ30旅行家的典型使用场景是“工作日城市通勤+周末近郊自驾”。多名车主在直播现场分享了用车体验：日常通勤油耗基本符合官方标定，2820mm轴距带来的后排空间和后备厢装载能力是家庭用户最为满意的两个点。后排放倒后形成的1.92米“大床”空间，对于露营爱好者而言是实用的加分项。

7万元级的定价策略，是BJ30旅行家能够打开市场的关键因素。在这一价格带，同时提供混动系统、方盒子造型、四驱能力和大空间的选项并不多见。北京越野显然希望以“配置越级”的思路，在竞争激烈的紧凑型SUV市场中撕开一道口子。

6月12日，BJ30旅行家高光版将正式上市。据北京越野透露，新版本在配置、动力和内饰方面均有升级，并将推出专属配色。现款产品的市场表现，已经为高光版的上市铺好了路。在混动技术路线日益多元、用户需求不断细分的背景下，BJ30旅行家用一套“全球实测+国内直播”的组合拳，展示了一款7万级SUV可以抵达的产品高度。

当然，油耗数据只是选车的参考维度之一。对于消费者而言，售后服务网络的覆盖密度、长期使用的可靠性表现，以及高光版能否延续现款的价格诚意，都是后续值得关注的课题。

【科技车圈/原创】6月5日, BJ30旅行家节油挑战收官，给7万级方盒子SUV交出了一份亮眼成绩单，全场景实测百公里油耗成功跌破5L。

本次节油测试并非单次短途表演，前期北京越野奔赴南非、波兰、印尼、阿联酋、墨西哥五国，联合本土博主完成跨国长途试炼，横跨多元气候地貌，海量实测数据打底，国内直播接续城市、高速、非铺装越野全路况测试，形成海内外双重验证闭环。

先说家用最关心的油耗成本，城市拥堵路段是燃油车油耗天敌，BJ30旅行家搭载三擎 HEV混动系统，依托三擎六模+电四驱架构，低速蠕行电机优先驱动，发动机按需介入，从根源减少怠速耗油。车型两驱官方综合油耗5.85L/100km、四驱.45L/100km，实景城区实测跑进5L以内，打破硬派方盒子油耗偏高的固有偏见，日常通勤能切实省下不少油费开销。

空间层面, BJ30旅行家2820mm 超长轴距优势，整车座舱横向纵向余量充足，满载出行没有局促感。方正车身最大化拓展储物能力，全套露营器具轻松装箱，后排座椅放平能得到 1.92 米平整大床，此前波兰海外博主实地体验，后备厢满载装备后仍可侧身躺卧，完美适配家庭长途自驾、近郊露营需求。

来到乡道砂石越野环节，BJ30旅行家215mm超高离地间隙搭配 ATS 全地形控制系统与专业电四驱，参照 OLTC 越野测试标准调校底盘，坑洼碎石路、轻度爬坡都能从容通过，兼顾城市代步与轻越野双重用车需求。

BJ30旅行家依托 GLTC、OLTC 双测试循环体系，五国实地验证加国内实景测评，夯实产品可靠性。7 万级价位少见的 HEV 混动方盒子，车型销量常年领跑细分市场，三年保值率 72% 位居同级榜首，全国密集售后网点也给用车兜底。

最后划重点，6 月 12 日 BJ30 旅行家高光版即将上市，配置下放、动力优化还新增专属定制车漆，全能产品再进阶，我们持续关注。