In 2026, the all-new QQ3 (named Chery Q overseas) exploded in the Thai and Indonesian markets sequentially. Ten days after the Bangkok Auto Show debut, orders surpassed one thousand; officially launched on June 24, cumulative orders exceeded 3,000 units; in the Indonesian market, orders surpassed 6,000 units by the end of July. Why has a Chinese compact car sparked such enthusiasm in Southeast Asia? The answer is not a low-price strategy, but Chery's steadfast hard-core logic — global unified quality, no downgraded configurations, no special export models.

Breaking Stereotypes: Exports Are Not "Cheap Specials"

In the past, Chinese export vehicles were often labeled as "downgraded versions". But the all-new QQ3 completely subverted this perception. Chery Vice President Zhang Hongyu clearly stated: "From chassis architecture, battery safety to body structure, synchronously adapted for right-hand drive regulations, undergoing strict testing in multiple global regions, no downgraded configurations, no special export models." The Indonesian team also emphasized "Quality Always Comes Before Profit".

This means Southeast Asian users and Chinese users enjoy the complete product strength with the same platform, same standards, and same quality. The so-called "localization" only involves scenario adjustments like right-hand drive layout and rainy season heat dissipation optimization, never sacrificing core configurations. This concept of "happiness equity" is the cornerstone of winning overseas trust.

Looks and Space: Compact Cars Also Have Class-Leading Texture

62% of orders in Thailand came from female users; "good looks" was the primary reason. The all-new QQ3 was designed by a Red Dot Design double-award-winning team, adopting Square-and-Round Aesthetics design, 7 body colors paired with 36-color DIY roof options. The paint is particularly exquisite — using 6-layer 2K high-texture clear coat from the same supplier as Ferrari, no fading for 10 years, gloss loss far below industry standards.

In terms of space, the 2700mm ultra-long wheelbase delivers 85% usable rate, allowing rear passengers to easily cross their legs, completely breaking the curse of "compact car = cramped". With 38 storage spaces throughout the car, the class-exclusive 70L intelligent electric front trunk supports 8 opening methods (including external voice), featuring drainage holes and hooks, making daily shopping and beach trips extremely convenient. The trunk can expand up to 1450L, meeting the travel needs of the whole family.

Comfort and Handling: Class-Leading Configurations Refresh Perception

Front MacPherson + Rear Multi-link independent suspension, combined with rear-wheel drive and 50:50 axle load ratio, no shaking when crossing bumps, precise steering. C-EPS brushless motor steering system assistance efficiency exceeds 90%, making U-turns in Bangkok's narrow alleys easy and effortless. The class-exclusive 10-layer Cloud Comfort seats come with ventilation and heating functions, the steering wheel is also heated, which is unique in the 500,000 Baht tier. CN95 air conditioner filter filtration efficiency reaches 95%, water-based damping eco-friendly materials ensure a healthy cabin.

Smart Tech: Making Compact Cars Understand You Better

15.6-inch 2.5K central control screen paired with Qualcomm 8155 chip, computing power far exceeds peers. Based on the Carmind large model, the AI agent supports natural conversation, AI painting, smart vehicle control, etc. Class-exclusive external voice control (can open front trunk via voice) and external PA system functions become hot topics among Thai users. 50W wireless fast charging includes heat dissipation and forgetting reminders, Amap 810 supports traffic light countdown, full-brand phone connectivity adapts to habits of various countries. 100+ APP store meets local entertainment needs, configurations create an unprecedented lead.

Safety and Power: Hard-Core Protection Without Blind Spots

The body uses a five-longitudinal-eight-lateral cage structure, 82% high-strength steel + 16% hot-formed steel, where 1300MPa integral hot-formed door ring strength is 3 times that of ordinary steel. Rhino battery reaches IP68 highest waterproof grade, calmly handling accumulated water sections in rainy season. The whole vehicle passes China Automotive Technology and Research Center six-dimensional electric safety certification, combined with 6 airbags and 38-meter minimum braking distance, building an all-around defense line.

In terms of power, 30%-80% fast charging takes only 16.5 minutes, 6.6KW external discharge supports camping cooking. L2-level assisted driving covers 15 functions, automatic parking supports 100+ scenario recognition, beginners can also calmly handle complex parking environments.

From Bangkok to Jakarta, the best-selling status of the all-new QQ3 is by no means accidental. Ten class-exclusive features, thirteen class-leading advantages are not marketing slogans, but real hard power carved into the product. 20 years ago, QQ became a youth memory for a generation of Southeast Asians; 20 years later, the all-new QQ3 proves with the global quality of "Chinese Smart Manufacturing" that Chinese compact cars can not only go out, but also move up.

In 2026, the story of Chinese cars going global turns a new page. Under the spotlight of the Bangkok International Motor Show in Thailand, amidst the crowds at the Indonesia GIIAS Motor Show, a pure electric compact car named "Chery Q" is refreshing external perceptions of Chinese brand premium compact cars with market performance exceeding expectations.

Boom in Dual Markets, An "Unprecedented" Hot Sales Phenomenon That Was No Accident

Global debut at the March Bangkok Motor Show, orders exceeded 1,000 vehicles within just ten days; the official price was announced on June 24 (449,900 THB - 519,900 THB), cumulative orders have strongly exceeded 3,000 vehicles. In July, the first batch of over 2,000 Chery Q vehicles arrived in Thailand from China, launching deliveries.

Almost at the same time, the Indonesia market opened pre-orders on May 18, officially launched sales at the GIIAS Motor Show on July 31 (239.9 million - 264.9 million Indonesian Rupiah), orders have exceeded 6,000 units. Chery Thailand General Manager Jim Lee stated plainly at the launch event: "Chery QQ has accompanied Thai users for 20 years; this is our greatest confidence in deeply cultivating the local market."

This is not an accidental boom in a single market, but a validation of the systemic competitiveness of Chinese premium compact cars in the Southeast Asian market. More notably, the all-new QQ3 also exceeded 56,000 units in orders in its first month of launch domestically—from Wuhu to Bangkok, from Chengdu to Jakarta, a compact car exploding simultaneously in multiple markets is rare in the history of Chinese cars going global.

20 Years of Nostalgia Return, From "National Compact Car" to "Global ICON"

In 2006, the old QQ model drove into the streets of Thailand and Indonesia, becoming the youth memory for a generation of Southeast Asians. In 2026, the all-new QQ3 returns under the name Chery Q. In 20 years, it has completed the brand leap from "National Commuter Car" to "Global Premium Compact Car".

The power of this nostalgia is clearly visible in the order structure—62% of orders in the Thailand market are from female users, with many young people spontaneously checking in and sharing on Facebook, Instagram; the Indonesia market attracted many middle-aged family users to pre-order due to "nostalgia". A single car moving two generations relies on more than just nostalgia.

The all-new QQ3 is not simply a "reprint of classics". It was designed by the first domestic team to win both Red Dot design awards. The 2025 all-new QQ concept car swept the Red Dot Concept Design Award and the Red Dot Brand and Communication Design Award, becoming the first Chinese fashion EV to win both Red Dot awards in the same year. In April 2026, the mass-produced all-new QQ3 won the Red Dot Product Design Award again; in July, its smart cockpit HMI interface won the Red Dot Brand and Communication Design Award. From concept to mass production, from styling to smart cockpit, the four Red Dot trophies fully showcase Chery Design's full-link capability from creative implementation to whole vehicle mass production.

Global Same Standards, No Downgraded Specs, No Special Supplies

In past narratives of going global, "overseas special edition" often meant downsized configurations. The all-new QQ3 breaks this convention.

Chery Automobile Vice President Zhang Hongyu explicitly stated: "From chassis architecture, battery safety to body structure, we adapt to Southeast Asian right-hand drive regulations simultaneously, undergoing rigorous testing in multiple global regions, without downsizing specs or making special supplies." Chery Indonesia General Manager Assistant Zeng Shuo also emphasized: "At Chery Indonesia, quality is always prioritized over profit."

This commitment to the product manifests as the complete presentation of class-leading configurations ("Top 10 Unique in Class, Top 13 Leading in Class") in the overseas market. The 2700mm ultra-long wheelbase brings a B-class space experience with 85% space utilization efficiency; 82% high-strength steel ratio, 1300MPa integrated hot-formed door rings build a rock-solid body; IP68 highest waterproof level Rhino Battery, tailor-made for the Southeast Asian rainy season; the Lingxi Cockpit composed of Qualcomm 8155 chip and 15.6-inch 2.5K ultra-HD center control screen, equipped with Carmind large model supporting AI natural language chatting.

Thailand's rainy season flooding, Indonesia's tropical heat, Bangkok's narrow streets—these localization challenges were not avoided by "downgrading specs", but were addressed one by one through engineering means such as right-hand drive tuning, battery waterproofing enhancement, and high-temperature heat dissipation optimization.

"The World's Three Little Ones", New Coordinates for Chinese Automotive Culture

The all-new QQ3 proposed an ambitious positioning: to jointly build the "World's Three Little Ones" global compact car culture pattern with German SMART and British MINI.

This is not a simple brand benchmarking. MINI has over sixty years of brand accumulation, SMART has Mercedes-Benz technical endorsement, and QQ accumulated 1.5 million global users in 23 years. The common point among the three is having long brand accumulation, and all have undergone electrification rebirth. The arrival of the all-new QQ3 is a key leap for Chinese compact cars from functional inclusiveness to value leadership, from local deep cultivation to global breakthrough.

Thai authoritative automotive media Autolife Thailand believes Chery Q has strong competitiveness in the 500,000 THB price range; Indonesian automotive media OtoDriver evaluated it as "with more comprehensive product power, becoming the most direct competitor of products in the same class". Professional media recognition proves that "The World's Three Little Ones" is not a castle in the air—it won the market's genuine financial vote with global unified quality and class-leading product power.

From the 2003 first-generation QQ knocking open the door of Chinese family travel with 39,800 yuan, to the 2026 all-new QQ3 conquering Southeast Asia in the posture of a "complete solution"; from the "enough is good" national commuter car to the global premium compact car competing on the same stage with SMART, MINI—QQ's transformation is a vivid footnote of Chinese automobiles going from product export to brand export, from technology export to cultural export.

Tahun 2026, QQ3 Baharu (nama antarabangsa Chery Q) melanda pasaran Thailand dan Indonesia. Sepuluh hari selepas debut pertama di Pameran Kereta Antarabangsa Bangkok, tempahan melebihi 1,000; dilancarkan rasmi pada 24 Jun, jumlah tempahan mencapai 3,000 unit; pasaran Indonesia sehingga akhir Julai melebihi 6,000 unit. Mengapa sebuah kereta kecil China ini mencetuskan kehangatan di Asia Tenggara? Jawapannya bukan strategi harga rendah, tetapi logik kukuh yang dipertahankan oleh Chery—kualiti seragam global, tiada pemotongan spesifikasi, tiada versi khusus.

Memecahkan Prasangka: Eksport Bukan "Spesialisasi Murah"

Masa lalu, kereta eksport China sering dicap sebagai "Versi Turun Taraf". Tetapi QQ3 Baharu terus menggemparkan persepsi ini. Naib Presiden Chery, Zhang Hongyu, menyatakan dengan jelas: "Dari struktur bawah, keselamatan bateri hingga struktur badan, selari mematuhi undang-undang stereng kanan, melalui ujian ketat di pelbagai wilayah global, tiada pemotongan spesifikasi, tiada versi khusus." Pasukan Indonesia juga menekankan "Kualiti Sentiasa Utama Daripada Keuntungan".

Ini bermakna, pengguna Asia Tenggara dan pengguna China menikmati keseluruhan keupayaan produk yang sama platform, sama standard, sama kualiti. Apa yang dipanggil "tempatan", hanya penyesuaian situasi seperti susunan stereng kanan, penyejukan optimum musim hujan, tiada kompromi pada spesifikasi teras. Konsep "Kesamaan Kegembiraan" inilah asas memperoleh kepercayaan luar.

Penampilan dan Ruang: Kereta Kecil Pun Ada Kualiti Melampaui Kelas

62% tempahan di Thailand daripada pengguna wanita, "Cantik" ialah sebab utama. QQ3 Baharu direka oleh pasukan Red Dot Design Double Award, menggunakan reka bentuk estetika bulat dan kotak, 7 warna badan disertai 36 warna bumbung DIY. Cat kereta amat dikaji—menggunakan pembekal sama seperti Ferrari, cat teras 2K 6 lapisan berkualiti tinggi, 10 tahun tidak pudar, kehilangan kilat jauh lebih rendah daripada piawaian industri.

Dari segi ruang, jarak gandar 2700mm sangat panjang membawa kadar penggunaan ruang 85%, bangku belakang mudah melipat kaki, terus memecahkan mitos "Kereta Kecil=Sempit". 38 ruang penyimpanan seluruh kereta, satu-satunya di kelasnya kotak hadapan elektrik pintar 70L menyokong 8 kaedah pembukaan (termasuk suara luar), dilengkapi lubang saliran dan cangkuk, sangat mudah untuk membeli-belah harian dan perjalanan pantai. Bekasuggage terbesar boleh dikembangkan hingga 1450L, memenuhi keperluan perjalanan keluarga.

Keselesaan Memandu dan Kawalan: Spesifikasi Melampaui Kelas Mengubah Pemikiran

Suspensi independen depan MacPherson + belakang Multi-Link, digabungkan dengan penggerak belakang dan nisbah beban gandar 50:50, tidak goyang semasa memintas, pusingan tepat. Sistem stereng tanpa motor brushless C-EPS, kekuatan bantu lebih 90%, mudah dan hemat tenaga berbalik di lorong sempit Bangkok. Kerusuk Cloud Comfort 10 lapisan satu-satunya di kelasnya dilengkapi fungsi pengudaraan dan pemanasan, stereng juga boleh dipanaskan, ini sangat langka di tahap 500,000 Baht. Penapis udara CN95, kecekapan penapisan mencapai 95%, bahan kesan lindung air mesra alam menjamin kabin sihat.

Teknologi Pintar: Buat Kereta Lebih "Memahami Anda"

Skrin tengah 15.6 inci 2.5K digabungkan cip Qualcomm 8155, kuasa kira jauh lebih tinggi daripada kelasnya. Model besar Carmind mengaktifkan agene AI menyokong perbualan semula jadi, lukisan AI, kawalan kereta pintar dan fungsi lain. Kawalan suara luar (boleh buka kotak hadapan dengan suara) dan fungsi pengumuman luar satu-satunya di kelasnya, menjadi topik hangat di kalangan pengguna Thailand. Pengisian pantas tanpa wayar 50W dilengkapi penyejukan dan pengingatan lupa, Peta GaoDe 810 menyokong pengiraan masa lampu isyarat, sambungan semua telefon pintar disesuaikan dengan kebiasaan negara. Gudang aplikasi 100+ APP memenuhi keperluan hiburan tempatan, konfigurasi membentuk keunggulan jauh.

Keselamatan dan Kuasa: Perindungan Kukuh Tiada Sudut Mati

Badan menggunakan struktur kandang lima tegak lapan mendatar, 82% Baja Tegas + 16% Baja Terbentuk Panas, di mana ring pintu terbentuk panas inti 1300MPa kekuatan lebih 3 kali daripada baja biasa. Bateri Rhinoceros mencapai tahap kalis air tertinggi IP68, menghadapi laluan berair musim hujan dengan tenang. Seluruh kereta lulus sijil keselamatan elektrik enam dimensi Pusat Kereta China, digabungkan 6 beg udara dan jarak brek terpendek 38 meter, membina garis pertahanan segala arah.

Dari segi kuasa, pengisian pantas 30%-80% hanya memerlukan 16.5 minit, penyaluran kuasa luar 6.6KW menyokong memasak berkemah. Pemandu bantu tahap L2 merangkumi 15 fungsi, parkir auto menyokong 100+ pengenalpastian situasi, baru mula juga boleh menghadapi persekitaran parkir kompleks dengan tenang.

Dari Bangkok ke Jakarta, kejayaan jualan QQ3 Baharu bukan kebetulan. Sepuluh satu-satunya di kelasnya, tiga belas terdepan di kelasnya bukan perkataan iklan, tetapi kekuatan sebenar yang terukir dalam produk. 20 tahun lalu, QQ menjadi ingatan muda generasi orang Asia Tenggara; 20 tahun kemudian, QQ3 Baharu menggunakan kualiti global "Pembuatan China" untuk membuktikan: Kereta Kecil China bukan sahaja boleh keluar, malah boleh maju.

Pada 2026, kisah kereta China mengeksport ke luar negara memasuki halaman baharu. Di bawah sorotan Pameran Kereta Antarabangsa Bangkok, Thailand, dalam kerumunan Pameran Kereta GIIAS Indonesia, sebuah kereta kecil elektrik tulen yang tampil dengan nama "Chery Q", sedang mengubah persepsi luaran terhadap kereta kecil premium jenama China dengan prestasi pasaran yang melebihi jangkaan.

Kedua-dua pasaran meledak serentak, jualan "fenomenal" yang bukan satu kebetulan

Mac, Pameran Kereta Bangkok memamerkan dunia untuk pertama kali, tempahan melebihi 1,000 unit dalam masa 10 hari sahaja; 24 Jun, harga jualan rasmi diumumkan (449,900 Baht - 519,900 Baht), tempahan kumulatif telah melebihi 3,000 unit. Julai, barisan pertama lebih 2,000 unit Chery Q tiba dari China ke Thailand, penghantaran dimulakan.

Kira-kira pada masa yang sama, pasaran Indonesia membuka pra-pesanan pada 18 Mei, dijual rasmi pada 31 Julai semasa pameran GIIAS (239.9 juta Rupiah - 264.9 juta Rupiah), tempahan melebihi 6,000 unit. Pengurus Besar Chery Thailand, Jim Lee, berkata terus pada persidangan akhbar: "Chery QQ telah menemani pengguna Thailand selama 20 tahun, ini adalah keyakinan terbesar kami mendalami pasaran tempatan."

Ini bukan letupan kebetulan di satu pasaran tunggal, sebaliknya pengesahan daya saing sistematik kereta kecil premium China di pasaran Asia Tenggara. Yang lebih menarik, tempahan bulan pertama pelancaran QQ3 Baharu di China juga melebihi 56,000 unit. Dari Wuhu ke Bangkok, dari Chengdu ke Jakarta, sebuah kereta kecil meledak serentak di beberapa pasaran, ini tidak sering berlaku dalam sejarah eksport kereta China.

Nostalgia 20 tahun kembali, dari "Kereta Rakyat" ke "ICON Global"

Pada 2006, QQ model lama memasuki jalan raya Thailand dan Indonesia, menjadi kenangan muda satu generasi warga Asia Tenggara. Pada 2026, QQ3 Baharu kembali dengan nama Chery Q. Dalam masa 20 tahun, ia telah melakukan lompatan jenama dari "Kereta Persediaan Rakyat" ke "Kereta Kecil Premium Global".

Kuasa nostalgia ini kelihatan jelas dalam struktur tempahan — 62% tempahan pasaran Thailand berasal daripada pengguna wanita, ramai kanak-kanak muda secara spontan menghantar update di Facebook, Instagram; pasaran Indonesia pula menarik ramai pengguna keluarga dewasa pertengahan tempahan kerana "nostalgia". Satu kereta menggerakkan dua generasi serentak, bukan sekadar bergantung kepada nostalgia.

QQ3 Baharu bukan sekadar "mereplikasi klasik". Ia dikendalikan oleh pasukan pertama China yang memenangi dua anugerah reka bentuk Red Dot. Pada 2025, QQ konsep baharu merebut Anugerah Reka Bentuk Konsep Red Dot dan Anugerah Jenama dan Reka Bentuk Komunikasi Red Dot, menjadi kereta elektrik gaya China pertama yang meraih anugerah berganda Red Dot dalam tahun yang sama. Pada April 2026, versi siap QQ3 Baharu kembali menerima Anugerah Reka Bentuk Produk Red Dot; Julai, antaramuka interaksi kabin pintar HMI-nya kembali merebut Anugerah Jenama dan Reka Bentuk Komunikasi Red Dot. Dari konsep ke produksi, dari bentuk ke kabin pintar, empat piala Red Dot sepenuhnya memaparkan keupayaan laluan lengkap Chery Design dari kreativiti dilaksanakan ke produksi kenderaan lengkap.

Piawaian sama di seluruh dunia, tiada pengurangan spesifikasi, tiada versi ekslusif luar negara

Dalam naratif eksport masa lalu, "versi ekslusif luar negara" selalunya bermaksud spesifikasi mengecil. QQ3 Baharu memecahkan kebiasaan ini.

Timbalan Presiden Chery Automobile, Zhang Hongyu, menegaskan: "Dari platform底盘, keselamatan bateri hingga struktur badan, kami menyesuaikan serentak dengan perundangan stereng kanan Asia Tenggara, melalui ujian ketat pelbagai wilayah global, tiada pengurangan spesifikasi, tiada versi ekslusif." Pembantu Pengurus Besar Chery Indonesia, Zeng Shuo, juga menekankan: "Di Indonesia, Chery, kualiti sentiasa diutamakan ke atas keuntungan."

Janji ini direalisasikan dalam produk, adalah "10 yang unik, 13 yang memimpin" spesifikasi melebihi tahap dalam pasaran luar negara. Jarak gandar 2700mm membawa pengalaman ruang Kelas B dengan kadar penggunaan ruang 85%; 82% keluli tahan tinggi, 1300MPa cincin pintu pembentukan panas membina badan kenderaan kukuh; Bateri Rhino dengan tahap kalis air tertinggi IP68, dibuat khas untuk musim hujan Asia Tenggara; Kabin Lingxi terdiri daripada cip Qualcomm 8155 dan skrin kawalan tengah super HD 2.5K 15.6 inci, dilengkapi Model Besar Carmind menyokong AI bahasa semula jadi untuk berbual.

Genangan musim hujan Thailand, hawa panas tropika Indonesia, laluan sempit Bangkok — cabaran tempatan ini tidak dielakkan melalui "pengurangan spesifikasi", sebaliknya disahut satu demi satu melalui kaedah kejuruteraan seperti penyesuaian stereng kanan, penegasan kalis air bateri, pengoptimuman penyejukan hawa panas.

"Tiga Kecil Dunia", Paksi Baharu Budaya Kereta China

QQ3 Baharu mengetengahkan posisi yang cukup berambisi: bersama SMART Jerman, MINI Inggeris membina corak budaya kereta kecil global "Tiga Kecil Dunia".

Ini bukan perbandingan jenama mudah. MINI mempunyai pengumpulan jenama lebih 60 tahun, SMART mempunyai dukungan teknikal Mercedes, manakala QQ menggunakan 23 tahun mengumpul 1.5 juta pengguna global. Ketiga-tiga mempunyai pengumpulan jenama panjang, dan semua telah melalui transformasi elektrik. Kemunculan QQ3 Baharu, adalah lompatan kritikal kereta kecil China dari kegunaan merata ke pimpin nilai, dari pengusahaan tempatan ke menembus global.

Media kereta berpengaruh Thailand Autolife Thailand beranggapan Chery Q mempunyai daya saing kuat pada harga 500,000 Baht; media kereta Indonesia OtoDriver menilainya "dengan kekuatan produk yang lebih lengkap, menjadi pesaing paling langsung produk sama tahap". Pengiktirafan media profesional mengesahkan "Tiga Kecil Dunia" bukan fantasi — ia telah memenangi undian wang pasaran dengan kualiti global seragam dan kekuatan produk melebihi tahap.

Dari 2003, QQ generasi pertama membuka pintu perjalanan keluarga China dengan 39,800 Yuan, ke 2026, QQ3 Baharu menyerang Asia Tenggara dalam sikap "secara lengkap". Dari "memuaskan" kereta persediaan rakyat, ke kereta kecil premium global berlumba sama dengan SMART, MINI — transformasi QQ, adalah contoh hidup dari kereta China dari eksport produk ke eksport jenama, dari eksport teknologi ke eksport budaya.

In the first half of 2026, auto sales broke the 15 million mark, and exports are becoming an important growth point.

Data from the China Association of Automobile Manufacturers (CAAM) shows, the monthly auto export volume broke 1 million in June for the first time; from January to June, cumulative auto exports reached 5.096 million, a year-on-year increase of 65.3%, achieving over 5 million in semi-annual exports for the first time. Regarding the annual trend, CAAM remains cautiously optimistic, with full-year exports expected to break 10 million.

In contrast to the frantic expansion overseas, the domestic market can simply be described as bleak. NIO Li Bin called for the industry to prepare for a 15%-20% year-on-year decline in domestic auto retail volume for the full year of 2026. Data shows that the first half of the year became the most prominent feature of the car market: "strong exports, weak domestic sales." Automakers that fail to achieve a global layout in the future will find it difficult to withstand market cycle fluctuations.

1

Auto Exports Exceed Domestic Sales for Some Manufacturers

The domestic auto market is undergoing a deep adjustment. In the first half of the year, auto production and sales reached 14.993 million and 15.017 million respectively, down 4% and 4.1% year-on-year respectively. Against this backdrop, exports became the key engine driving the growth of China's auto industry, and also brought high-speed growth to auto exports after two years of adjustment.

Looking specifically. In June, auto exports were 1.037 million, increasing 11.6% month-on-month and 75.1% year-on-year, with monthly export volume breaking 1 million for the first time. From January to June, auto exports were 5.096 million, up 65.3% year-on-year. More noteworthy is the structural change—the share of export sales in total production has climbed to 39.34%. This means that for every 10 cars produced domestically, nearly 4 are heading to overseas docks.

Against this backdrop, multiple automakers saw overseas market performance hit new highs.

Among them, Chery Group ranked first with export performance of 943,800, a 71.5% year-on-year increase, with overseas sales accounting for more than 70%. This automaker that has long cultivated the overseas market, exported 191,000 units in June alone, a 79.7% year-on-year increase. A more milestone signal is that Chery's cumulative exports have officially broken the 6.78 million mark.

Not just Chery, the current growth momentum of the entire Chinese auto market comes from overseas market export performance. BYD: Overseas exports 789,400, accounting for 43% of total sales; going overseas has become an important certain link; SAIC Motor Group: exported 735,000 in the first half of the year, up 48.7% year-on-year; Since Chen Jiacai took charge of GAC International 8 months ago, GAC Group's overseas offensive speed has significantly accelerated, exporting 121,000 in the first half of the year, up 132% year-on-year, close to last year's full-year level.

Putting the export data of these automakers together, a clear trend can be seen: the overseas market is becoming the core pillar driving the overall growth of automakers. Especially against the backdrop of domestic market demand peaking, profit pressure, and fierce competition, the overseas market has officially upgraded from "incremental supplement" to "core growth pole." It can be said that the more intense the domestic market competition, the stronger the urgency for Chinese automakers to go overseas.

2

Trade Barriers Are an Inescapable Reality

The deep reasons supporting this wave of export explosion are timing, location, and people. First is timing—the global auto industry is transforming towards electrification; second is location—the Chinese auto industry chain is resilient; third is people—independent brand enterprises are working hard. Overall, China's auto going global is at the best time, and presenting a good situation of "blooming in multiple points globally."

In 2023 and 2024, Russia has always been China's number one auto export destination. But looking at the past two years, China's export volume to Russia has declined. In the first five months of this year, Brazil surpassed Russia, becoming China's number one passenger car export market. In addition, the UK, Australia, and Mexico follow closely behind.

Above the top ten overseas markets, the UK, Belgium, and Italy are all located in Europe. In the competitive landscape of the EU auto market, Chinese independent brands have gradually become stronger. In May this year, five Chinese automakers—BYD, SAIC, Geely, Chery, and Leapmotor—sold a total of 138,400 units in Europe, an increase of over 60% year-on-year, while Japanese automakers' sales were 130,000 units, down 3%. Chinese autos surpassed Japan in the European market for the first time, with a market share reaching 12.01%.

Being able to enter Europe shows that our products can already meet the needs of consumers in developed countries, further proving the increasingly solid overseas competitive strength of China's auto industry. However, the hidden realistic challenges behind the high-speed development are equally impossible to ignore. For example, the EU is building walls, Brazil is raising taxes, Thailand is tightening, and the US is blocking. Global major auto markets are all setting up barriers for Chinese cars. The overseas expansion path of Chinese automakers is still full of challenges.

But Chinese automakers' response is much faster than expected, and they are laying out overseas strategies based on their own situations. Including Chery, BYD, Geely, etc., all set up production bases, R&D centers, and service networks overseas. Meanwhile, GAC Group announced plans to deploy 242 fast-charging stations in Brazil before 2030. The overseas competition of Chinese automakers is no longer just about selling cars, but starting to compete on who can truly stay locally, moving towards true globalization management.

Monthly exports breaking 1 million, 5.096 million vehicles exported in the first half of the year—not only is this a beautiful report card, but also a real breakthrough for Made in China in the global market. This year's 10 million export goal is also within reach, but more important than numbers is whether Chinese autos can establish sustainable competitiveness in the global market. In the future, China's auto globalization will enter the deep water zone, competing no longer on short-term sales, but on long-term systemic capability and global operational wisdom.

Pada setengah pertama 2026, jualan kereta mengatasi tonggak 15 juta unit, manakala eksport sedang menjadi titik pertumbuhan yang penting.

Data daripada Perhimpunan Pengeluar Kereta China menunjukkan, jualan eksport kereta pada Jun melebihi 1 juta unit buat pertama kali; Januari-Jun, jumlah eksport kumulatif kereta ialah 5.096 juta unit, meningkat 65.3% berbanding tahun lalu, buat pertama kali mencapai eksport setengah tahun melebihi 5 juta unit. Bagi tren tahun ini, Perhimpunan Pengeluar Kereta China kekal optimis berhati-hati, jumlah eksport tahun ini dijangka melebihi 10 juta unit.

Bertentangan dengan pengembangan gila di luar negara, pasaran dalam negeri hampir boleh digambarkan sebagai suram. Li Bin dari NIO menyeru, seluruh industri perlu bersedia untuk penurunan jualan runcit kereta dalam negara sebanyak 15%-20% berbanding tahun lalu sepanjang 2026. Dari data ini, ciri paling ketara dalam industri kereta pada setengah pertama adalah "eksport kuat, domestik lemah", pengeluar kereta yang gagal melaksana pelan globalisasi pada masa depan akan sukar menahan turun naik kitaran pasaran.

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Sebahagian Pengeluar Kereta Mencapai Eksport Lebih Tinggi daripada Jualan Dalaman

Pasaran kereta dalam negara sedang mengalami penyesuaian mendalam. Setengah pertama, pengeluaran dan jualan kereta masing-masing mencapai 14.993 juta unit dan 15.017 juta unit, menurun 4% dan 4.1% berbanding tahun lalu. Dalam latar belakang ini, eksport menjadi enjin utama untuk menarik pertumbuhan industri kereta China, juga membawa pertumbuhan tinggi kepada eksport kereta selepas dua tahun penyesuaian.

Secara khusus. Jun, eksport kereta 1.037 juta unit, meningkat 11.6% berbanding bulan lalu, meningkat 75.1% berbanding tahun lalu, jumlah eksport bulanan sekali lagi melebihi 1 juta unit. Januari-Jun, eksport kereta 5.096 juta unit, meningkat 65.3% berbanding tahun lalu. Yang lebih menarik perhatian ialah perubahan struktur – nisbah jualan eksport kepada jumlah pengeluaran telah melonjak kepada 39.34%. Ini bermaksud, bagi setiap 10 kereta yang dikeluarkan di dalam negara, hampir 4 buah menuju ke pelabuhan luar negara.

Dalam latar belakang ini, prestasi pelbagai pengeluar kereta di pasaran luar negara mencatatkan rekod tinggi.

Antaranya, Kumpulan Chery dengan prestasi eksport 0.9438 juta unit kekal di tangga teratas, meningkat 71.5% berbanding tahun lalu, jualan luar negara melebihi tujuh persepuluh. Pengeluar kereta yang sentiasa mendalami pasaran luar negara ini, pada Jun eksport bulanan 191,000 unit, meningkat 79.7% berbanding tahun lalu. Satu isyarat yang lebih bermakna ialah jumlah eksport kumulatif Chery telah rasmi melepasi tonggak 6.78 juta unit.

Bukan hanya Chery, kekuatan pertumbuhan pasaran kereta China semasa, semuanya datang daripada prestasi eksport pasaran luar negara. BYD, eksport luar negara 789,400 unit, 43% daripada jumlah jualan, keluar laut menjadi sebahagian penting yang pasti; SAIC, setengah pertama eksport 735,000 unit, meningkat 48.7% berbanding tahun lalu; Sejak Chen Jiacai mengetuai GAC International selama 8 bulan, GAC melancarkan eksploitasi keluar laut dengan ketara dipercepat, setengah pertama eksport 121,000 unit, meningkat 132% berbanding tahun lalu, telah hampir setaraf dengan paras tahun lalu.

Apabila data eksport beberapa pengeluar kereta ini digabungkan, satu tren dapat dilihat dengan jelas: Pasaran luar negara sedang menjadi tonggak utama untuk menarik keseluruhan pertumbuhan pengeluar kereta. Khususnya dalam latar belakang di mana permintaan pasaran dalam negara mencapai puncak, keuntungan tertekan, persaingan menjadi semakin sengit, pasaran luar negara telah rasmi dinaik taraf dari "pelengkap peningkatan" kepada "pusat pertumbuhan teras". Boleh dikatakan, semakin sengit pasaran dalam negara, semakin kuat kegentaran pengeluar kereta China untuk keluar laut.

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Halangan Perdagangan adalah Realiti yang Tidak Dapat Dielakkan

Sebab mendalam yang menyokong letusan eksport dalam gelaran ini adalah masa, tempat dan orang. Pertama adalah masa – transformasi industri kereta global ke arah elektrik; Kedua adalah tempat – rantaian bekalan kereta China mempunyai ketahanan yang kuat; Ketiga adalah orang – syarikat merek sendiri sangat berusaha. Secara keseluruhan, pengeluaran kereta China berada pada zaman terbaik, dan menunjukkan situasi yang baik "berbunga di pelusuk dunia".

Pada tahun 2023 dan 2024, Rusia sentiasa menjadi negara tujuan eksport kereta China nombor satu. Namun dari dua tahun kebelakangan ini, jumlah eksport kita ke Rusia menurun. 5 bulan pertama tahun ini, Brazil mengatasi Rusia, menjadi pasaran eksport kereta kenderaan penumpang nombor satu China. Selain itu, United Kingdom, Australia dan Mexico mengikut dengan rapat.

Dalam 10 pasaran luar negara teratas di atas, United Kingdom, Belgium, Itali terletak di Eropah. Dalam struktur persaingan pasaran kereta Eropah, prestasi merek sendiri China semakin kuat. Pada Mei tahun ini, BYD, SAIC, Geely, Chery, Leapmotor lima pengeluar kereta China di Eropah secara gabungan menjual 138,400 unit, meningkat lebih 60% berbanding tahun lalu, manakala jualan pengeluar kereta Jepun ialah 130,000 unit, turun 3%. Kereta China di pasaran Eropah buat pertama kali mengatasi Jepun, bahagian pasaran mencapai 12.01%.

Mampu memasuki Eropah, menunjukkan produk kita sudah boleh memenuhi keperluan pengguna negara maju, lebih membuktikan kekuatan bersaing luar negara industri kereta China yang semakin kukuh, dan cabaran realiti yang tersembunyi di sebalik pembangunan pantas juga tidak boleh diabaikan. Seperti Kesatuan Eropah sedang membina tembok, Brazil menaikkan cukai, Thailand merapatkan kawalan, Amerika Syarikat memblok, pasaran kereta utama dunia sedang memasang halangan untuk kereta China, jalan pengembangan luar negara pengeluar kereta China masih penuh dengan cabaran.

Namun tindak balas pengeluar kereta China lebih cepat daripada yang dijangkakan, dan mengatur strategi keluar laut berdasarkan keadaan sendiri. Termasuk Chery, BYD, Geely dan syarikat lain yang masing-masing membina tapak pengeluaran, pusat penyelidikan dan pembangunan, rangkaian perkhidmatan di luar negara. Pada masa yang sama, Kumpulan GAC mengisytiharkan rancangan untuk menghantar 242 stesen pengecas pantas di Brazil sebelum 2030. Persaingan luar negara pengeluar kereta China, sudah tidak lagi hanya menjual kereta keluar, tetapi mulai bersaing siapa yang boleh kekal di tempat ini, menuju operasi globalisasi yang sebenar.

Eksport bulanan melebihi 1 juta unit, setengah tahun 5.096 juta unit eksport kenderaan penuh – ini bukan sahaja kertas kerja yang cantik, tetapi lebih merupakan satu penerobosan sebenar pembuatan China di pasaran global. Sasaran 10 juta unit eksport tahun ini juga tidak jauh lagi, tetapi yang lebih penting daripada angka, ialah sama ada kereta China boleh membangunkan daya saing mampan di pasaran global. Pada masa hadapan, globalisasi kereta China akan memasuki zon perairan dalam, persaingan bukan lagi jualan jangka pendek, tetapi keupayaan sistem jangka panjang dan kecerdasan operasi global.