If we draw a curve of the past 20-plus years of Chinese automotive overseas expansion, the earliest comparison was "whether there is one", later it was "how many", and by today, the real question separating the competition has become: Is a Chinese car first built domestically and then sold globally, or is it defined from the very first day of project initiation according to global users, global regulations, and global environments?

These are two completely different concepts. The former is exports, testing channel, cost, and product competitiveness; the latter is true globalization, testing whether a car manufacturer can build a cross-market operating system in R&D, design, testing, manufacturing, services, and even local operations.

At the newly opened 2026 Chengdu Auto Show, Chery once again took the theme "Chinese Cars, Global Champions", with Chery, Exeed, Zongheng, Jetour, and iCAR five major brands and 38 models collectively appearing. Compared to the massive product lineup, what is more noteworthy is that this time Chery repeatedly emphasized one keyword—"Global Car".

From Fengyun T7 and Fengyun A9 to the all-new QQ3 and Arrizo 7, the role these products bear is no longer just that of "export vehicles", but they are trying to answer a new question: After Chinese cars enter the deep waters of globalization, what kind of car deserves the three words "Global Car"? This question is important because Chinese car overseas expansion has reached a stage where standards must be redefined.

In the past few years, the scale of Chinese car exports grew rapidly, "how many countries to sell to" and "how many vehicles exported" were once the most intuitive indicators of globalization. But sales can prove market breakthroughs but not necessarily equal global capability.

A true global car, first of all, cannot just be "domestic version + overseas adaptation". The differences between different markets are far more complex than left-hand/right-hand drive conversion and language switching. European consumers are used to high-speed driving, the Middle East faces long-term high temperatures, Southeast Asia is humid and rainy, and the Nordic region has extreme cold, darkness, and icy environments; consumers in different countries have obvious differences in steering feel, physical buttons, interior materials, lighting methods, and even parking habits. That is to say, the real difficulty of a global car is not "selling the same car to more places", but how to use a product system to respond to the real needs of different markets simultaneously.

Fengyun T7 is a relatively typical example. According to the definition given by Chery, it does not modify for overseas markets after development is completed domestically, but unfolds according to global needs from the product project initiation phase. The project researched global regulations two years in advance, designed benchmarking the 2026 version E-NCAP standards, and conducted surveys around 15 typical countries and more than 5,000 global users, incorporating real needs from different regions into product definitions in advance.

Some details particularly explain the problem. For example, Thai users prefer a heavier steering feel, so the vehicle increases steering force accordingly; Indonesian road conditions have many bumps, so the steering wheel return feel is optimized; Southeast Asia, South Africa, and Australia/New Zealand regions have intense sunlight, so low-reflection materials are used in the steering wheel and center control area; Turkish and Israeli users are more used to physical operations, so physical buttons are retained for high-frequency functions; European users more often park nose-first, so the vehicle automatically displays the front camera when approaching obstacles.

Looking at these functions individually, it is hard to call them "showing off technology", and they might not even appear in a core parameter table. But it is precisely these seemingly insignificant differences that constitute the true threshold of a global car. Because the essence of globalization is not to require global users to adapt to a Chinese car, but for the product to actively understand users in different markets.

This logic also permeates the vehicle verification phase. Fengyun T7 accumulated test mileage exceeding 6 million kilometers, covering 100-plus types of environments and road conditions such as the EU, Australia/New Zealand, Middle East, South Africa, Mexico, Brazil, and others. From Southeast Asian rainy seasons and Middle Eastern high temperatures to Siberian low temperatures, Brazilian gravel roads, and Mexican cobblestone roads, the meaning of testing has gone beyond simply proving whether a vehicle "is durable", but rather trying to move the real environments a vehicle might face in the future into the R&D cycle as much as possible.

This actually also indicates that Chinese automotive globalization is crossing a new threshold. In the past, Chinese brands overseas expansion relied on "product power + cost-effectiveness"; what will increasingly determine how far a brand can go in the future is global regulations, global quality, global verification, and global user understanding capabilities. In other words, sales prove whether you have entered a market, while system capability determines whether you can stay in that market long-term.

What Fengyun A9 represents is another dimension of globalization. For a long time, Chinese cars have faced a problem in design: how to establish their own cultural expression while avoiding falling into excessive symbolization; how to conform to global aesthetics without becoming followers of mature luxury brand design languages.

The "Oriental Originality, Global Aesthetics" emphasized by Fengyun A9 is exactly trying to answer this question. Taking Oriental aesthetics as a starting point, but not simply stacking so-called traditional elements, it attempts to translate the Oriental understanding of lines, proportions, and artistic conception into a more modern and universal automotive design language. Winning the 2026 German Red Dot Product Design Award, of course, is only an external certification, but the significance behind it lies in: Chinese brands beginning to attempt moving from "adapting to global aesthetics" to establishing their own global aesthetic expression.

This step is not easy. Technical parameters can be caught up, configurations can be downgraded, but design recognition and brand awareness require longer accumulation. A truly global brand must eventually not only have product output but also possess its own aesthetic and cultural expression.

Beyond this, the all-new QQ3 provides another observation sample. QQ was once one of the most representative products in the Chinese small car market. Today, the all-new QQ3 re-emphasizes personality, fashion, and user expression, and is gradually entering markets in Southeast Asia, South Asia, South Africa, etc., cumulatively winning global 1.6 million users, bearing a role beyond just a commuting tool.

Europe has MINI and Fiat 500, Japan has its own K-Car culture, and Chinese small cars were more often given the label of "economical and practical" in the past. Today, the QQ series is outputting personalized, youthful lifestyles to the global market again, which is in a certain sense also a microcosm of Chinese automotive culture beginning to go global. Because a truly mature automotive industry ultimately outputs not only vehicles but also the lifestyle and cultural identity formed around automobiles.

Arrizo 7 has taken the matter of "Global Car" to a more mainstream price range. This new car positioned for the 100,000 yuan tier market, developed according to global standards from the very beginning of project initiation, and simultaneously provides fuel and hybrid powertrains. The important signal it releases is: global standards should not belong only to high-end models, nor should it only be the value-added nature of export products. Only when global safety, global verification, global aesthetics, and global quality gradually enter the mainstream market accessible to ordinary consumers, can "Global Car" truly have the opportunity to change from a brand label to a common product capability.

And the fact that Chery can take "Global Car" as today's core proposition is also inseparable from more than 20 years of overseas accumulation.

As of the end of July 2026, Chery Group's cumulative global users have broken through 20.16 million, of which overseas users exceed 6.99 million; in July this year, the group's single-month exports exceeded 200,000 vehicles, January to July cumulative exports broke 1.14 million vehicles, products entered more than 130 countries and regions globally.

But what is more noteworthy than export scale is the change in Chery's globalization method. Currently, Chery's overseas employees exceed 20,000 people, of which local employees account for 85%. From Spain to South Africa, Chery is promoting local production, local employment, and local supply chain construction. This means that the relationship it has with overseas markets is gradually moving from the past simple "produced in China, sold overseas" to deep integration of R&D, manufacturing, talent, supply chain, and market operations.

This is also the real problem that Chinese automotive globalization's next stage must face. Export volume is still important, but it is increasingly like a result. What truly determines a company's global competitiveness is whether it can convert global user needs into product definitions, transform regulations of different countries into R&D standards, turn complex environments into verification systems, and then incorporate local manufacturing, local talent, and local operations into the same global system.

In this sense, "Global Car" has never been a model label, but the ultimate projection of a car manufacturer's global capabilities. In the past more than 20 years, Chinese automobiles have completed the transition from "going out" to "selling out"; but today, the real competition has become how to move from "selling globally" to "built for the globe".

Chery has ranked first in Chinese brand passenger car exports for 23 consecutive years, giving it enough long-term global market experience. But what is more noteworthy than "exports first" is that it is trying to take the more than 20 years of globalization accumulation and re-settle it into a standard that can enter product definitions, R&D, and manufacturing systems.

So looking at "Chery is a Chinese car, but more importantly a global car" today, what it really wants to express might not be so simple as "Chinese cars have gone global". More importantly, Chinese cars are beginning to answer a question that long-term defined by multinational car companies in their own way: What kind of car can truly belong to the globe.

Jika kita melukis garis lengkung bagi penerbangan luar China kereta China pada lebih 20 tahun kebelakangan ini, mula-mula berbanding 'ada atau tidak', kemudian berbanding 'berapa banyak', tetapi hari ini, masalah yang benar-benar membuka jurang telah berubah menjadi: adakah sebuah kereta China, selepas dibina di dalam negara, kemudian dijual ke seluruh dunia, atau sejak hari pertama projek, ia telah ditakrifkan mengikut pengguna global, perundangan global dan persekitaran global?

Ini adalah dua konsep yang sangat berbeza. Yang pertama adalah eksport, menguji saluran, kos dan daya saing produk; yang kedua adalah globalisasi yang sebenar, menguji sama ada sebuah syarikat automotif dapat membina satu sistem operasi merentas pasaran dalam penyelidikan dan pembangunan, reka bentuk, ujian, pembuatan, perkhidmatan malah operasi tempatan.

Pada Pameran Kereta Chengdu 2026 yang baru sahaja dibuka, Chery sekali lagi dengan tema 'Kereta China, Juara Global', lima jenama Chery, Exeed, Jaecoo, Jetour, iCAR, serta 38 model kereta hadir bersama. Berbanding senarai produk yang besar, lebih penting ialah, kali ini Chery mengulang-ulang satu kata kunci yang ditekankan — 'Kereta Global'.

Daripada Fengyun T7, Fengyun A9, hingga QQ3 baharu, Arrizo 7, produk yang diamanahkan ini bukan sekadar peranan 'model eksport', tetapi cuba menjawab soalan baharu: selepas memasuki kawasan perairan dalam globalisasi kereta China, jenis kereta apa yang layak dengan tiga perkataan 'Kereta Global'? Kepentingan soalan ini ialah, eksport kereta China telah tiba di peringkat yang perlu mentakrifkan semula piawaian.

Dalam beberapa tahun kebelakangan ini, skala eksport kereta China berkembang pesat, 'jual ke berapa negara', 'eksport berapa unit', pernah menjadi indikator paling intuitif untuk mengukur globalisasi. Tetapi jualan boleh membuktikan突破 pasaran, belum tentu bersamaan dengan keupayaan global.

Kereta global yang sebenar, pertama sekali tidak boleh hanyalah 'versi dalam negara + adaptasi luar negara'. Perbezaan antara pasaran yang berbeza, jauh lebih kompleks daripada penukaran stereng kiri-kanan, pertukaran bahasa. Pengguna Eropah biasa memandu laju, Timur Tengah menghadapi suhu tinggi jangka panjang, Asia Tenggara lembap dan hujan, Nordic mempunyai persekitaran sejuk melampau, malam gelap dan salji; pengguna negara berbeza mempunyai perbezaan ketara pada rasa stereng, butang fizikal, bahan dalaman kereta, cara pencahayaan malah kebiasaan parkir. Maksudnya, bahagian sukar sebenar kereta global, bukanlah 'jual satu kereta yang sama ke lebih banyak tempat', tetapi bagaimana menggunakan satu sistem produk, serentak menjawab keperluan sebenar pasaran yang berbeza.

Fengyun T7 adalah contoh yang agak tipikal. Mengikut definisi yang diberikan oleh Chery, ia bukan selepas membangunkan di dalam negara, kemudian mengubah suai untuk pasaran luar, tetapi sejak peringkat inisiasi produk, telah dijalankan mengikut keperluan global. Projek pra-kajian perundangan global dua tahun awal, direka bentuk selari dengan piawaian E-NCAP versi 2026, serentak mengumpul penyelidikan 15 negara tipikal, lebih 5000 pengguna global, menulis keperluan sebenar kawasan berbeza ke dalam takrifan produk awal.

Sesetengah butiran khusus dapat menerangkan masalah dengan lebih baik. Misalnya pengguna Thailand lebih menggemari rasa stereng yang lebih berat, kenderaan secara sasaran menambah daya stereng; jalan raya Indonesia banyak berlubang, oleh itu mengoptimumkan kualiti balas balik stereng; Asia Tenggara, Afrika Selatan dan kawasan Australia New Zealand cahaya matahari kuat, stereng dan kawasan papan pemuka menggunakan bahan refleksi rendah; Turki, pengguna Israel lebih biasa operasi fizikal, fungsi frekuensi tinggi dibiarkan butang fizikal; pengguna Eropah lebih kerap memasukkan kereta dari hadapan, oleh itu kenderaan akan mengeluarkan kamera hadapan secara automatik apabila mendekati halangan.

Melihat fungsi ini secara bersendirian, sukar untuk digelar 'memamerkan kemahiran', malah mungkin tidak muncul dalam jadual parameter teras. Tetapi tepat pada perbezaan yang kelihatan tidak penting ini, membentuk ambang sebenar kereta global. Kerana hakikat globalisasi, bukan memerlukan pengguna global menyesuaikan dengan sebuah kereta China, tetapi membiarkan produk secara aktif memahami pengguna pasaran yang berbeza.

Logik ini sama sekali melalui dalam fasa pengesahan kenderaan. Fengyun T7 kumulatif jarak ujian lebih 6 juta kilometer, merangkumi Eropah, Australia New Zealand, Timur Tengah, Afrika Selatan, Mexico, Brazil lebih 100 jenis persekitaran dan keadaan jalan. Dari musim hujan Asia Tenggara, suhu tinggi Timur Tengah, hingga suhu rendah Siberia, jalan berpasir Brazil, jalan batu Mexico, makna ujian bukan sekadar membuktikan kenderaan 'tahan tidak', tetapi sebisa mungkin membawa persekitaran sebenar yang mungkin dihadapi kenderaan pada masa hadapan, ke dalam kitaran penyelidikan dan pembangunan awal.

Ini sebenarnya juga menunjukkan, globalisasi kereta China sedang melintasi ambang baharu. Pada masa lalu, jenama China luar negara bergantung pada 'kekuatan produk + kos efektif'; masa depan yang benar-benar menentukan sejauh mana sebuah jenama boleh berjalan, semakin menjadi perundangan global, kualiti global, pengesahan global dan keupayaan pemahaman pengguna global. Dengan kata lain, jualan membuktikan sama ada anda memasuki satu pasaran, keupayaan sistem menentukan sama ada anda boleh kekal lama dalam pasaran tersebut.

Fengyun A9 mewakili, merupakan dimensi globalisasi yang lain. Selama ini, reka bentuk kereta China sentiasa menghadapi satu masalah: bagaimana sama ada membina ekspresi kebudayaannya sendiri, elak terjebak dalam simbolisasi berlebihan; sama ada sesuai dengan estetika global, bukan menjadi pengikut bahasa reka bentuk jenama mewah matang.

Fengyun A9 yang ditegaskan 'Asli Timur, Estetika Global', sebenarnya cuba menjawab soalan ini. Ia menggunakan estetika Timur sebagai titik mula, tetapi bukan sekadar menimbun elemen tradisi sebegitu, tetapi cuba menerjemahkan pemahaman Timur terhadap garisan, nisbah dan makna, kepada satu bahasa reka bentuk automotif yang lebih moden, lebih umum. Mendapat Anugerah Reka Bentuk Red Dot Jerman 2026, tentu sahaja hanyalah satu pengesahan luar, tetapi makna di sebaliknya ialah: jenama China mula cuba dari 'menyesuaikan estetika global', menuju ke membina ekspresi estetika global sendiri.

Langkah ini tidak mudah. Parameter teknikal boleh mengejar, konfigurasi boleh diturunkan, tetapi persetujuan reka bentuk dan pengiktirafan jenama memerlukan pengumpulan masa yang lebih lama. Satu jenama global yang benar-benar, akhirnya tidak boleh hanya mempunyai pengeluaran produk, juga mesti mempunyai estetika dan ekspresi kebudayaannya sendiri.

Selain itu, QQ3 baharu menyediakan satu lagi sampel pemerhatian. QQ pernah menjadi salah satu produk paling mewakili dalam pasaran kereta kecil China, hari ini, QQ3 baharu mengulang-ulang semula peribadi, moden dan ekspresi pengguna, dan secara beransur memasuki pasaran Asia Tenggara, Asia Selatan, Afrika Selatan, kumulatif memungut pengguna global 1.6 juta, ia mengamanahkan bukan sekadar peranan alat pengangkutan.

Eropah ada MINI, Fiat 500, Jepun ada budaya K-Car sendiri, dan kereta kecil China lebih banyak diberi label 'ekonomi dan praktikal' dahulu. Siri QQ hari ini kembali ke pasaran global untuk输出 gaya hidup peribadi dan belia, pada peringkat tertentu juga merupakan bayangan cermin bagi budaya kereta China mula keluar. Kerana industri automotif yang matang sebenar, akhirnya bukan sahaja output kenderaan, tetapi juga gaya hidup yang terbentuk mengelilingi kereta dan pengiktirafan budaya.

Arrizo 7 telah membawa perkara 'Kereta Global' ke selang harga yang lebih mainstream. Model baru yang diposisioningkan di pasaran kelas 100,000 Yuan ini, sejak hari inisiasi direka bentuk mengikut piawaian global, serentak menyediakan kuasa petrol dan hibrid. Sinyal penting yang dilepaskannya ialah: piawaian global tidak boleh hanya milik model kelas tinggi, juga bukan sekadar nilai tambahan produk eksport. Hanya apabila keselamatan global, pengesahan global, estetika global dan kualiti global secara beransur memasuki pasaran mainstream yang boleh dijangkau pengguna biasa, 'Kereta Global' mempunyai peluang benar untuk menjadi satu keupayaan produk umum daripada label jenama.

Dan Chery boleh menjadikan 'Kereta Global' sebagai topik utama hari ini, juga tidak dapat dipisahkan daripada pengumpulan luar negara selama lebih 20 tahun.

Pada akhir Julai 2026, pengguna kumulatif global kumpulan Chery telah melampaui 20.16 juta, di mana pengguna luar negara lebih 6.99 juta; Julai tahun ini, eksport tunggal kumpulan dalam satu bulan lebih 200,000 unit, 1-7 bulan kumulatif eksport melampaui 1.14 juta unit, produk memasuki lebih 130 negara dan wilayah.

Tetapi lebih bernilai diperhatikan daripada skala eksport, ialah perubahan cara globalisasi Chery. Kini, pekerja luar negara Chery melebihi 20,000 orang, di mana pekerja tempatan mencapai 85%. Dari Sepanyol ke Afrika Selatan, Chery sedang menggerakkan pembuatan tempatan, pekerjaan tempatan dan pembinaan rantai bekalan tempatan. Ini bermaksud hubungan ia dengan pasaran luar negara, secara beransur bergerak dari 'penghasilan China, jualan luar' yang hanya dalam dulu, menuju ke penyelidikan pembangunan, pembuatan, talenta, rantai bekalan dan operasi pasaran penembusan mendalam.

Ini juga merupakan masalah yang perlu dihadapi oleh fasa seterusnya globalisasi kereta China. Nombor eksport masih penting, tetapi ia semakin menjadi satu hasil. Yang benar-benar menentukan daya saing global sebuah perusahaan, adalah sama ada ia boleh menukarkan keperluan pengguna global kepada takrifan produk, menukarkan perundangan negara berbeza kepada piawaian penyelidikan pembangunan, menukarkan persekitaran kompleks kepada sistem pengesahan, dan memasukkan pembuatan tempatan, talenta tempatan dan operasi tempatan ke dalam satu sistem global.

Dari maksud ini, 'Kereta Global' langsung bukanlah label model, tetapi pembayangan akhir keupayaan global sebuah syarikat automotif. Lebih 20 tahun kebelakangan ini, kereta China telah lengkap dari 'keluar ke luar' ke 'menjual keluar'; tetapi hari ini, persaingan sebenar telah menjadi bagaimana dari 'menjual ke seluruh dunia' menuju ke 'dibina untuk seluruh dunia'.

Chery terus selama 23 tahun mengekalkan eksport pertama kereta penumpang jenama China, memberikan ia pengalaman pasaran global yang cukup lama. Tetapi lebih bernilai diperhatikan daripada 'eksport pertama', ialah, ia cuba menenun kembali pengumpulan globalisasi lebih 20 tahun kebelakangan ini, menjadi satu piawaian yang boleh memasuki sistem takrifan produk, penyelidikan pembangunan dan pembuatan.

Oleh itu hari ini lihat semula 'Chery adalah kereta China, lagi lebih adalah kereta global', ia sebenarnya ingin ungkapkan mungkin bukan 'kereta China sudah menuju ke dunia' begitu mudah. Yang lebih penting, kereta China sedang bermula menjawab dengan caranya sendiri satu soalan yang lama ditakrifkan oleh syarikat automotif lintas negara: jenis kereta apa yang benar-benar milik seluruh dunia.

2026 Chengdu International Auto Show, Chery, with the theme "Chinese Cars, Global Champions", gathered 38 models from five brands: Chery, Exeed, Jaecoo, Jetour, and iCAR in Hall 5. On the exhibition stand, heavy-hitting models such as Fengyun T7, Fengyun A9, the All-New QQ3 Modern Edition, and Arrizo 7 all made their appearance. Technology exhibits like the Rhino Battery, Kunpeng Power, and Flying Fish Digital Intelligence Chassis shone alongside the "Ruixiang Life" ecosystem zone. But what is even more worth pondering than the lineup is the proposition Chery threw out this time — "Chery is a Chinese car, but more importantly, it is a global car".

"The three words 'Global Car' are no longer new nowadays in the automotive circle. Many brands sell cars overseas and crown them with the name 'Global Car'. But what Chery did is clearly not just this simple. They believe that a true Global Car is not just built first and then figuring out how to sell it, but from the very first day of product definition, incorporating global users, road conditions, regulations, and aesthetics into consideration. For example, the Chery Fengyun T7 is exactly the sample of this logic.

As the first 'Native Global Car' in the Smart Electric Era, the Fengyun T7 faces a test paper that is much more complex than in China: European unrestricted highways, 50-degree high temperature sun exposure in the Middle East, rainy season wading in Southeast Asia, Siberia extreme cold low temperatures, Brazilian gravel roads, Mexican cobblestone roads, etc. To this end, Chery pre-researched global regulations two years in advance, designing benchmarking the 2026 E-NCAP standard; deeply surveyed over 5,000 global users, covering 15 typical country scenarios for needs assessment; invested 81 dedicated durability vehicles for simultaneous road testing, total vehicle cumulative testing mileage exceeded 6 million km, covering over 100 extreme road condition environments. More uniquely, over 80 localization habit adaptations, such as: adding one level of steering force for Thailand right-hand drive users who prefer heavy steering feel, retaining physical buttons for Turkish users who prefer hard switches, setting 70cm automatic front camera for European habit of driving the front of the car into the garage. These details are not sexy, yet precisely the most hardcore footnote of a 'Global Car'. Currently, Fengyun T7 has been listed in South Africa and Thailand, next will land on China, Indonesia, European Union, Australia/New Zealand markets according to schedule, global map is being unfolded.

If Fengyun T7 represents the 'breadth' of global standards, Fengyun A9 gives a Chinese answer on the 'height' of global aesthetics. This 'Long-Range Smart Beauty Coupe' completes the modern interpretation of Eastern aesthetics with Lingfeng Aesthetics, sweeping the 2026 German Red Dot Product Design Award. From 2001 the first generation Fengyun line breaking the joint venture family sedan price monopoly, to Fengyun A9 as a global 20 million milestone vehicle opening a new era of pure electric, one car strings together Chery's leap from 'building affordable good cars for the people' to 'defining global high-quality pure electric standards'.

Global cars do not only belong to high-end prices. The All-New QQ3 incorporates the Neo Retro concept in Square and Circle Aesthetics, enabling small cars to have a light luxury feel. Currently the All-New QQ3 sales exceeded 10,000 for four consecutive months, overseas launch first month broke 10,000, Indonesia, Thailand have been listed, South Asia, South Africa, etc. will also land successively. Small cars carry the emotional expression of young consumers, and Chery gave the world's small car culture its first spot for a Chinese brand.

Look again, Arrizo 7 premiered at this Chengdu Auto Show even downgraded the 'Global Car' standard to the 100,000 RMB class mainstream family sedan market. It draws inspiration from 'Natural Power Aesthetics', equipped with Kunpeng Fuel and Super Power Electric Hybrid two powertrains, expected to launch in Q4 this year. When global quality is no longer the patent of high-priced cars, Chinese brand sedan breakout upwards only then has the true value benchmark.

Obviously, behind the models is Chery's over 20 years of globalization hard power. July 2026, Chery single monthly exports 202,533 units, year-on-year growth 70.1%, consecutively five months refreshed records, becoming China's first single monthly exports breaking 200,000 vehicles enterprise. January to July cumulative exports exceeded 1.14 million units, global users broke 20.16 million, among them overseas users nearly 7 million. First half of 2026, Chery with 4.1% global sales share tied with US Ford for ninth, with BYD, Geely together let global top ten first appear 'Three Chinese Seats'.

Their breakthrough in high-end market is more persuasive: Europe first half sales broke 174,000 units, year-on-year growth 212%; UK firmly held runner-up spot on monthly sales total list for three consecutive months; Australia continuous 22 months positive growth, JAECOO J5 pure electric sales second only to Tesla Model Y; officially entered Canada in May, becoming the first batch of Chinese vehicle enterprises to layout North America. Quality level, Chery in J.D. Power 2026 New Vehicle Quality, Product Appeal, Buying Experience, After-sales Service, Reliability Research all captured independent brand first, becoming the only 'Five Grand Slams' independent brand this year; cumulative 71 car models received global five-star safety certification, quantity ranks first among Chinese brands.

Final Thoughts:

Back to Chengdu Auto Show Chery exhibition stand, Rhino Battery zone battery cells soaked in fish tanks and punctured and squeezed; Ruixiang Life ecosystem zone strings 'People, Car, Home, Life' into a complete scenario. All this is explaining the same thing: Chery's 'Global', is not a marketing label, but from R&D, manufacturing, supply chain to talent, service, ecosystem full-domain capability.

When Chinese automobiles move from 'Product Export' to 'Brand Export', the definition of 'Global Car' is being rewritten. Chery's answer is: a true Global Car, first is a Chinese car, carrying Eastern aesthetics and wisdom; then more importantly is a global car, standing up to the world's most picky road conditions, standards, and gazes. Chery is a Chinese car, more than that, a global car, this is not a slogan, but a fact voted out by 20.16 million global users.

Pameran Auto Antarabangsa Chengdu 2026, Chery dengan tema "Kereta China, Juara Global", membawa lima merek Chery, Exeed, Omoda, Jetour, iCAR sebanyak 38 model kereta berkumpul di Pavilion 5. Di atas stan pameran, model utama Fengyun T7, Fengyun A9, Edisi Moden Baru QQ3, Arrizo 7 semuanya memunculkan diri, produk pameran teknologi Bateru Rhino, Kuasa Kunpeng, Lantai Cerdas Digital Ikan Terbang bersinar bersama dengan kawasan ekosistem "Kehidupan Ruixiang". Namun yang lebih bernilai untuk difikirkan daripada barisan adalah tesis yang Chery lontarkan kali ini — "Chery ialah kereta China malah lebih kerajetan Global".

Tiga perkataan "Kereta Global", kini dalam dunia kereta sudah tidak lagi baru. Banyak jenama menjual kereta ke luar negara, kemudian diberi nama "Kereta Global". Namun apa yang Chery lakukan jelas bukan sekadar itu. Mereka beranggapan kereta global yang sebenar, bukan sekadar buat dulu baru cari cara jual, tetapi sejak hari pertama definisi produk, sudah masukkan pengguna seluruh dunia, keadaan jalan, undang-undang, estetika ke dalam pertimbangan. Contohnya Fengyun T7 Chery ialah sampel logik ini.

Sebagai "Kereta Global Asli" pertama di Era Pintar Elektrik, Fengyun T7 menghadapi kertas ujian jauh lebih rumit daripada di dalam negara: lebuh raya tanpa had di Eropah, panas 50 darjah di Timur Tengah, banjir musim hujan di Asia Tenggara, suhu beku di Siberia, jalan pasir di Brazil, jalan batu di Mexico dan sebagainya. Untuk itu, Chery kajian awal undang-undang global 2 tahun lebih awal, reka bentuk menyamai piawaian E-NCAP 2026; menyelidik keperluan lebih 5000 pengguna global, meliputi 15 skenario negara tipikal; melabur 81 unit kereta ketahanan khusus untuk ujian jalan serentak, jarak ujian keseluruhan kenderaan melebihi 6 juta km, meliputi lebih 100 persekitaran jalan terhad. Lebih susah dicari lagi adalah 80+ penyesuaian kebiasaan tempatan, contohnya: pengguna tangan kanan Thailand prefer rasa berat tambah 1 tahap daya stereng, pengguna Turki prefer butang keras kekalkan butang fizikal, kebiasaan Eropah masuk kepala auto set 70cm kamera depan. Butiran ini tidak seksi, tetapi tepatlah ini adalah nota paling keras kepala "Kereta Global". Saat ini Fengyun T7 sudah dilancarkan di Afrika Selatan, Thailand, seterusnya akan mendarat ikut jadual di China, Indonesia, EU, Australia/New Zealand dan pasaran lain, peta global sedang dibuka.

Jika Fengyun T7 mewakili "keluasan" piawaian global, Fengyun A9 memberikan jawapan China pada "ketinggian" estetika global. "Kereta Coupe Pintar Cantik Jangkauan Jauh" ini melalui Estetika Angin menyelesaikan penampilan moden estetika Timur, menang terus Anugerah Reka Bentuk Produk Red Dot Jerman 2026. Dari tahun 2001 generasi pertama Fengyun turun kilang memecah monopoli harga kereta keluarga kerjasama, sehingga Fengyun A9 sebagai tonggak 20 juta global membuka era elektrik baharu, satu kereta menghubungkan lompatan Chery dari "buat kereta bagus harga mampu milik rakyat" ke "mendefinisikan piawaian elektrik berkualiti tinggi global".

Kereta Global bukan sahaja milik harga premium. Edisi Baru QQ3 memasukkan konsep Neo Retro dalam estetika bulat segi empat, membolehkan kereta kecil pun rasa mewah ringan. Saat ini Edisi Baru QQ3 jualan empat bulan berturut-turut melebihi 10,000, bulan pertama pelancaran luar negara terus pecah 10,000, Indonesia, Thailand sudah dilancarkan, Asia Selatan, Afrika Selatan dan tempat lain juga akan muncul siri. Kereta kecil membawa pernyataan emosi pengguna muda, dan Chery membuat budaya kereta dunia untuk pertama kali mempunyai tempat jenama China.

Lihat lagi, Arrizo 7 yang dilancarkan pertama kali di Chengdu Auto Show kali ini menurunkan piawaian "Kereta Global" ke pasaran kereta keluarga utama tahap 100,000. Ia mengambil inspirasi dari "Estetika Kuasa Semulajadi", dilengkapi Kuasa Bahan Api Kunpeng dan Hibrid Elektrik Super dua kuasa, dijangka pelancaran Suku Akhir tahun ini. Apabila kualiti global bukan lagi hak milik kereta mahal, jenama China kereta sedan menembus ke atas baru ada patokan nilai sebenar.

Jelas, di belakang model adalah kekuatan sebenar Chery selama dua puluh tahun pengumpulan global. Julai 2026, Chery eksport sebulan 202,533 unit, naik 70.1% dari tahun ke tahun, lima bulan berturut-turut rekod baharu, menjadi syarikat kereta China pertama eksport sebulan pecah 200,000 unit. Jan hingga Julai terkumpul eksport melebihi 1.14 juta unit, pengguna global melebihi 20.16 juta, di mana pengguna luar negara hampir 7 juta. Separuh pertama 2026, Chery dengan bahagian jualan global 4.1% sama dengan Ford Amerika tempat kesembilan, dengan BYD, Geely sekali membuat sepuluh besar global pertama kali muncul tiga tempat China.

Pencapaian mereka di pasaran premium lebih meyakinkan: jualan Eropah separuh pertama melebihi 174,000 unit, naik 212%; Inggris tiga bulan berturut-turut tempat kedua jualan bulanan; Australia pertumbuhan positif 22 bulan berturut-turut, jualan JAECOO J5 elektrik sahaja kedua selepas Tesla Model Y; Mei masuk Kanada, menjadi peneraju pertama merentasi Amerika Utara syarikat kereta China. Pada tahap kualiti, Chery di J.D. Power 2026 kualiti kereta baharu, daya tarikan produk, pengalaman pembelian, perkhidmatan selepas jualan, kajian kebolehpercayaan semua juara merek sendiri, menjadi satu-satunya "lima kejuaraan penuh" jenama sendiri dalam tahun; 71 model terkumpul mendapat pensijilan keselamatan bintang lima global, jumlah teratas jenama China.

Menulis Penutup:

Kembali ke stan Chery Chengdu Auto Show, zon Bateru Rhino direndam dalam akuarium sel bateri yang ditikam dan ditekan; kawasan ekosistem "Kehidupan Ruixiang" menyambung "Manusia, Kereta, Rumah, Kehidupan" menjadi satu senario lengkap. Semua ini menunjukkan perkara sama: "Global" Chery bukan satu label pemasaran, tetapi keupayaan domain penuh dari penyelidikan dan pembangunan, pembuatan, rantaian bekalan hingga bakat, perkhidmatan, ekosistem.

Apabila kereta China dari "eksport produk" menuju "eksport jenama", definisi "Kereta Global" sedang ditulis semula. Jawapan Chery ialah: satu kereta Global yang sebenar, pertama sekali ialah satu kereta China, membawa estetika dan kecerdasan Timur; kemudian juga lebih kereta Global, tahan uji terhadap keadaan jalan, piawaian dan pandangan paling teliti seluruh dunia. Chery ialah kereta China, malah lebih Kereta Global, ini bukan satu slogan, tetapi fakta yang disokong oleh 20.16 juta pengguna global.

August 21, 2026, Hall 5 of Chengdu Auto Show, Chery showcased 38 models from its five major brands: Chery, Exeed, Zhongheng, Jetour, and iCAR, with the theme 'Chinese Cars, Global Champions'. Against the backdrop of the rapid reshaping of the global automotive industry landscape, Chinese automobiles are moving from 'product exporting' to the new stage of 'brand exporting'. The setting of this theme points to Chery's assessment of its own role—it is not only an automotive brand born in China but also a participant competing with multinational enterprises in the global market.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., said on site: 'A true global car is not developed domestically and then modified for export, but is anchored to the global market from the start of R&D.' This sentence highlights Chery's core logic of globalization: not building Chinese cars first and then selling them overseas, but from the first day of product definition, designing one car to face different market conditions simultaneously, such as high-speed roads in Europe, high temperatures in the Middle East, high humidity in Southeast Asia, and severe cold in Northern Europe.

Global Car Matrix: Four Models, Four Globalization Paths

This logic was specifically presented on the exhibition stand at the Chengdu Auto Show.

Fengyun T7, as the most representative product under the 'Born Global' concept, writes 'Global' into its genes across multiple dimensions. It pre-researched global regulations 2 years in advance, designed to directly benchmark the 2026 version E-NCAP standards, anchoring the strictest global safety requirements; conducted user research in 15 typical countries, wrote 80+ local habit adaptations into initial parameters rather than post-event remediation; 7 categories of extreme environment verification, cumulative vehicle testing mileage exceeded 6 million kilometers, covering 100+ extreme road conditions, allowing the same car to simultaneously adapt to complex conditions in different markets. Fengyun T7 will be launched in China and Indonesia in August, enter the EU in September, and land in Australia and New Zealand, UK, and Malaysia in October.

If Fengyun T7's globalization lies in standard synchronization and technical verification, then Fengyun A9 answers another question: Whether the aesthetics of Chinese cars can be recognized by the world. The acquisition of the 2026 German Red Dot Product Design Award allowed 'Lingfeng Aesthetics' to complete a modern translation of Eastern aesthetics, not deliberately catering to Western aesthetics, nor sticking rigidly to Eastern symbols. As the milestone model for Chery's 20 millionth vehicle off the line, Fengyun A9, from the first generation Fengyun in 2001 breaking the price monopoly of joint venture family sedans, to now possessing the ability to define products under the global standard system, has completed the role upgrade from market disruptor to global competitor.

Different from Fengyun A9's 'upward breakthrough', the all-new QQ3 takes another path, connecting with global users through emotion. QQ has cumulatively gained 1.6 million global users. The all-new QQ3 sales exceeded 10,000 in the first month of its overseas launch. It has already entered the Indonesia and Thailand markets, and will enter South Asia, South Africa, and other regions in the future. The modern version showcased this time was led by a domestic team that won four Red Dot Design Awards, integrating the Neo Retro concept based on the aesthetics of square and round design, blending classic elements with technology of the smart electric era, giving the world small car culture a place for Chinese automobiles.

Arrizo 7 made its global debut at the Chengdu Auto Show, positioned as a 'New Benchmark for Global Quality Family Sedans', anchoring the 80,000 to 100,000 level market. The design draws inspiration from the Eastern wisdom of 'Supreme goodness is like water', transforming the flow and inclusiveness of water into styling language. When stationary, it spreads out steadily; when moving, the surface flows with momentum, allowing global users to understand at a glance and fall in love at first sight. The new car is equipped with Kunpeng Fuel and Super Energy Hybrid electric forms, expected to be launched in the fourth quarter of 2026. Its value lies in: downgrading the global car standards to the mainstream price range, letting 'Global Cars' no longer be exclusive to the high-end market.

Beyond the four models, Chery's globalization product layout further expanded at the brand level. At this Auto Show, the iCAR brand brought three models: V23, V25, and V27, among which V25 was the global premiere. iCAR focuses on youthfulness and personalization, forming a brand hierarchy with Exeed's high-endization, Jetour's off-road travel, and Zhongheng's hardcore off-roading, jointly covering the market demand for different regions and different consumption levels globally. The five major brands with 38 models on the same stage is itself a concentrated presentation of globalized product combination capabilities.

Four models, four paths, plus the hierarchical coverage of five major brands, point to the same conclusion: Chery's globalization is not a single-point breakthrough, but a complete product matrix covering standards, aesthetics, emotion, and the market. Every Chery heading towards the world is proving to users in different ways — Chinese cars, but even more so global cars.

Technical Foundation: Triple Support of Safety, Energy Efficiency, and Intelligence

Behind the globalization of products is the globalization capability of the technical system. At this Chengdu Auto Show, Chery built a 'Tech Ecosystem Island' themed space, focusing on two technical scenarios — batteries and intelligence.

The Rhino Battery exhibition area displayed three layers of technical defense for battery safety. At the material level, high enthalpy change separator, active defense electrolyte, and composite current collector improve cell stability from the source; at the cell level, cells after puncture and extrusion are directly placed in a fish tank for soaking; at the system level, 400Wh/kg solid-state batteries and solid-state modules represent the next-generation technology route. The exhibition site set up a 'Stepping Challenge', where audiences can transform into battery safety verifiers, sensing technical strength through fun experiments.

At the intelligence level, Chery Lingxi Smart Cockpit is equipped with the Carmind large model, integrating billion-parameter central dispatch and agent ecology. It debuted the Doubao End-to-End Voice Model 'Xiao Qi Chat', possessing accurate understanding of fuzzy intent, 550ms ultra-fast semantic response, 3 seconds patient listening without interruption, interacting with users with human-like tone, logic, and emotion, supporting multi-dialect, multi-language, multi-style dialogue. At the function level, Lingxi Smart Cockpit can call over 2000 types of in-vehicle tools, covering audio-video entertainment, car book interpretation, nearby recommendations, navigation, etc., full-scenario car use closed loop. AI Agent 'Xiao Qi Classmate' understands your needs, making every trip have a telepathic connection — this consistency of experience is exactly the core expectation of global users for smart cockpits.

The Flyfish Digital Intelligence Chassis, through the integration of AI algorithms and chassis control, actively adapts to different road conditions. From gravel roads in Brazil to cobblestone roads in Mexico, from European highways to bumpy roads in Southeast Asia, the chassis' adaptability determines the driving and riding quality of vehicles in different markets.

The meaning of the 'Tech Ecosystem Island' lies in: the essence of globalization competition is the competition of technical standards. Whoever can simultaneously meet the strictest global requirements in the three dimensions of safety, energy efficiency, and handling will have the qualification to compete with any opponent in the global market.

Market and Ecosystem: User Choices, Extension of Life

The final tester of technology, aesthetics, and product combinations is the market.

In terms of sales, Chery ranked in the top ten global sales in the first half of 2026. By the end of July, global cumulative users broke through 20 million, with overseas users approaching 7 million. July single-month exports broke through 200,000 vehicles, setting a new record for Chinese automobile brand monthly exports. European market performance was particularly outstanding, selling 174,000 vehicles in the first half of the year, up 212% year-on-year, with new energy vehicle models growing by 385%. In markets such as the UK, Spain, and Australia, Chery ranks among the top Chinese brands. In May 2026, Chery officially entered the Canadian market, and the North American market also achieved a breakthrough.

Behind the user's choice is the continuous recognition by third-party institutions. From June to July 2026, in J.D. Power's five core studies on New Car Quality, Product Appeal, Purchase Experience and After-sales Service, and Vehicle Reliability, Chery won first place in all categories among independent brands. 71 model types received global five-star safety certification, ranking first among Chinese brands. This set of market performance indicates that Chery's globalization is not a self-declared label by the enterprise, but a trust vote cast by users and institutions with their choices.

When automobiles evolve from travel tools to lifestyle carriers, Chery's globalization capabilities also extended beyond products. The 'Ruixiang Life Ecosystem Zone' at the Chengdu Auto Show, with 'Home' as the core, constructs a 'Human · Car · Home · Life' full chain, from modified premium products to outdoor camping, from smart technology to IP culture, covering 418 products. What the auto show presents is not just a set of products, but a brand arena that can dialogue with global users.

Summary

When Chery hung 'Chinese Cars Global Champions' on the top of the Hall 5 exhibition stand at the Chengdu Auto Show, it was actually saying one thing: this automotive enterprise that started in Wuhu, Anhui, has found its position on the global industrial map. The trust of 20 million users, the accumulation of 71 five-star safety models, the recognition of J.D. Power 'Five Grand Slams' — these are not the end point, but a footnote for Chinese automobiles going from 'going out' to 'going in'.

21 Ogos 2026, Pameran Automos Antarabangsa Chengdu Pavilion 5, Chery dengan tema "Kereta China, Juara Global", membawa lima jenama Chery, Exeed, Zhengheng, Jetour, iCAR menampilkan 38 model kereta. Dalam keadaan struktur industri automotif global mempercepat pembentukan semula, kereta China kini beralih dari "eksport produk" ke fasa baharu "eksport jenama". Penetapan tema ini, menunjukkan satu pandangan Chery tentang peranan sendiri — ia bukan sahaja jenama kereta yang lahir di China, tetapi juga peserta yang bersaing di pasaran global bersama syarikat multinasional.

Li Xueyong, Naib Presiden Eksekutif Chery Automobile Co., Ltd berkata di tempat kejadian: "Kereta global sebenar, bukan dibangunkan dalam negara dahulu kemudian diubah untuk dijual, tetapi ditetapkan ke seluruh dunia sejak permulaan pembangunan." Kalimat ini menonjolkan logik utama globalisasi Chery, bukan membina kereta China dahulu kemudian menjual ke luar negara, melainkan sejak hari pertama definisi produk, satu kereta telah ditetapkan untuk merangkumi keadaan pasaran yang berbeza seperti jalan raya tinggi Eropah, suhu tinggi Timur Tengah, kelembapan tinggi Asia Tenggara, dan suhu beku Eropah Utara.

Matriks Kereta Global: Empat Model, Empat Laluan Globalisasi

Logik ini direalisasikan secara jelas di atas pentas Pameran Automos Chengdu.

Fengyun T7 sebagai produk yang paling mewakili konsep "Kereta Global Asli", menulis kata "Global" ke dalam gen pada banyak dimensi. Mengkaji undang-undang global 2 tahun lebih awal, direka bentuk secara langsung menjejaki piawaian E-NCAP versi 2026, menetapkan syarat keselamatan paling ketat di dunia; melakukan kajian pengguna di 15 negara tipikal, 80+ adaptasi tabiat tempatan ditulis dalam parameter awal bukan penyelesaian selepas kejadian; pengujian keadaan ekstrem dalam 7 kategori, jumlah jarak ujian kenderaan penuh melebihi 6 juta kilometer, merangkumi lebih 100 keadaan jalan ekstrem, membolehkan kereta yang sama menyesuaikan diri dengan keadaan kompleks pasaran yang berbeza. Fengyun T7 akan dilancarkan di China dan Indonesia pada Ogos, memasuki Kesatuan Eropah pada September, dan mendarat di Australia, New Zealand, United Kingdom, Malaysia pada Oktober.

Jika globalisasi Fengyun T7 terletak pada penyelarasan standard dan pengesahan teknologi, maka Fengyun A9 menjawab soalan lain: adakah estetika kereta China dapat diakui oleh dunia. Pencapaian Anugerah Red Dot Design Jerman 2026, membolehkan "Estetika Lingfeng" menyelesaikan terjemahan moden estetika Timur, tidak sengaja mengejar estetika Barat, juga tidak mengekalkan simbol Timur. Sebagai model perintis 20 juta unit ke-2000 keluaran kilang Chery, Fengyun A9 dari tahun 2001 apabila generasi pertama Fengyun memecahkan monopoli harga kereta keluarga jenama gabungan, sehingga kini memiliki kemampuan untuk mendefinisikan produk dalam sistem piawaian global, telah menamatkan penggantian peranan dari pemecah pasaran kepada pesaing global.

Berbeza dengan "terobosan ke atas" Fengyun A9, QQ3 Baharu mengambil laluan lain, menyambung pengguna global dengan emosi. QQ telah meraih 1.6 juta pengguna global, QQ3 Baharu yang dilancarkan di luar negara jualan melebihi 10,000 unit dalam bulan pertama, kini telah mendarat di pasaran Indonesia, Thailand, masa depan juga akan memasuki wilayah Asia Selatan, Afrika Selatan. Versi Moden yang ditampilkan kali ini diuruskan oleh pasukan empat anugerah Red Dot Design dalam negara, pada asas estetika reka bentuk bulat dan bersudut memasukkan idea Neo Retro, menggabungkan elemen klasik dengan teknologi zaman elektrik pintar, membolehkan budaya kereta kecil dunia mempunyai tempat untuk kereta China.

Arrizo 7 dilancarkan global di Pameran Automos Chengdu, diletakkan sebagai "Piawai Baharu Kereta Keluarga Kualiti Global", menetapkan pasaran tahap 80,000 hingga 100,000. Reka bentuk mengambil inspirasi daripada kebijaksanaan Timur "Keutamaan Air seperti Sifat Air", menukarkan aliran dan penerimaan air kepada bahasa reka bentuk. Apabila diam, ia meluas dan stabil, ketika bergerak, permukaan berbentuk melengkung dan bertenaga, membolehkan pengguna global membacanya dalam sepintas lalu, memikat dalam sekali lihat. Kereta baharu dilengkapi dengan dua bentuk tenaga Kunpeng Bahan Api dan Hibrid Elektrik Kuasa, dijangka dilancarkan suku keempat 2026. Nilainya terletak pada: menurunkan piawaian kereta global ke julat harga utama, membolehkan "Kereta Global" bukan lagi kepunyaan pasaran mewah.

Di luar empat model, perancangan produk globalisasi Chery berkembang lebih lanjut pada peringkat jenama. Dalam pameran ini, jenama iCAR membawa tiga model V23, V25, V27, di mana V25 adalah tayangan global pertama. iCAR menumpukan kepada penajaan muda dan personalisasi, dengan penghidupan Exeed, percutian off-road Jetour, off-road teguh Zhengheng membentuk tangga jenama, bersama-sama menutupi keperluan pasaran kawasan dan tahap pengguna global yang berbeza. Lima jenama, 38 model bersama pentas, sendiri adalah persembahan terkumpul keupayaan gabungan produk globalisasi.

Empat model, empat laluan, ditambah dengan tangga liputan lima jenama, mengarah ke kesimpulan yang sama: globalisasi Chery bukan terobosan titik tunggal, tetapi matriks produk lengkap yang meliputi standard, estetika, emosi dan pasaran. Setiap Chery yang menuju dunia, sedang membuktikan kepada pengguna dengan cara yang berbeza — Kereta China, malah lebih Kereta Global.

Asas Teknikal: Tiga Sokongan Keselamatan, Kecekapan Tenaga dan Kecerdasan

Di sebalik globalisasi produk, adalah keupayaan globalisasi sistem teknikal. Dalam Pameran Automos Chengdu kali ini, Chery membina ruang tema "Pulau Ekosistem Teknologi", menumpukan pada dua senario teknikal — Bateri dan Kecerdasan.

Zon pameran Bateri Rhinoceros menunjukkan tiga garis pertahanan teknikal keselamatan bateri. Pada tahap bahan, membran perubahan entalpi tinggi, electrolit pertahanan aktif, pengumpul arus komposit meningkatkan kestabilan sel dari sumber; pada tahap sel, sel yang telah ditusuk dan ditekan terus diletakkan dalam tangki ikan untuk direndam; pada tahap sistem, bateri pepejal 400Wh/kg dan modul pepejal mewakili laluan teknologi generasi seterusnya. Di tempat pameran disediakan "Cabaran Injak", penonton boleh menjadi pengesah keselamatan bateri, melalui eksperimen seronok merasakan kekuatan teknikal.

Pada tahap kecerdasan, Kabin Cerdas Chery Lingxi dilengkapi model besar Carmind, mengintegrasikan penjadualan pusat berbilion parameter dan ekosistem ejen pintar. Pelancaran model suara hujung ke hujung Douba "Xiaoqi Chatter", memiliki keupayaan memahami niat kabur secara tepat, respons semantik pantas 550ms, mendengar sabar 3 saat tanpa gangguan, berinteraksi dengan pengguna dengan nada, logik dan emosi seperti manusia, menyokong percakapan pelbagai dialek, pelbagai bahasa, pelbagai gaya. Pada tahap fungsi, Kabin Cerdas Lingxi boleh memanggil lebih 2,000 alat dalam kenderaan, menutupi kitaran penggunaan kenderaan seperti hiburan audio-video, buku panduan kenderaan, cadangan sekitar, navigasi dan lain-lain. Ajen Pintar AI "Xiaoqi Rakan" memahami keperluan anda, membolehkan setiap perjalanan saling memahami tanpa kata — keseragaman pengalaman ini, adalah harapan utama pengguna global terhadap kabin pintar.

Chasis Cerdas Data Ikan Terbang melalui gabungan algoritma AI dan kawalan chasis, menyesuaikan diri secara aktif dengan keadaan jalan berbeza. Dari jalan pasir Brazil ke jalan batu Mexico, dari jalan raya tinggi Eropah ke jalan bergelombang Asia Tenggara, keupayaan menyesuaikan diri chasis menentukan kualiti memandu dan naik kenderaan di pasaran yang berbeza.

"Makna Pulau Ekosistem Teknologi" ialah: hakikat persaingan globalisasi adalah persaingan standard teknikal. Siapa yang mampu memenuhi permintaan paling ketat di dunia pada tiga dimensi keselamatan, kecekapan tenaga, kawalan secara serentak, dia yang berhak bersaing di pasaran global bersama mana-mana lawan.

Pasar dan Ekosistem: Pilihan Pengguna, Sambungan Kehidupan

Teknologi, estetika, gabungan produk adalah penguji akhir ialah pasaran.

Pada peringkat jualan, setengah tahun pertama 2026 Chery masuk dalam 10 teratas jualan global, hingga akhir Julai jumlah pengguna global melebihi 20 juta, pengguna luar negara hampir 7 juta. Eksport bulan Julai melebihi 200,000 unit, memecahkan rekod eksport bulanan tunggal jenama kereta China. Pasaran Eropah menunjukkan prestasi luar biasa, setengah tahun jualan 174,000 unit, meningkat 212% berbanding tahun sebelumnya, di mana model tenaga baharu meningkat 385%. Di pasaran United Kingdom, Sepanyol, Australia, Chery berada di hadapan jenama kereta China. Mei 2026, Chery rasmi memasuki pasaran Kanada, pasaran Amerika Utara juga mencapai terobosan.

Di sebalik pilihan pengguna, adalah pengiktirafan berterusan agensi pihak ketiga. Jun hingga Julai 2026, dalam lima kajian teras J.D. Power Kualiti Kereta Baharu, Ciri Khas Produk, Pengalaman Membeli dan Perkhidmatan Selepas Jualan, Kebolehpercayaan Kenderaan, Chery meraih pertama bagi semua jenama sendiri. 71 model model menerima sijil keselamatan lima bintang global, jumlahnya berada di hadapan jenama kereta China. Prestasi pasaran ini menunjukkan, globalisasi Chery bukan label yang dikaitkan sendiri oleh perusahaan, tetapi undian keyakinan yang dikeluarkan oleh pengguna dan agensi menggunakan pilihan.

Apabila kereta berubah dari alat perjalanan menjadi wadah gaya hidup, keupayaan globalisasi Chery juga meluas ke luar produk. Zon "Ekosistem Kehidupan RuiXiang" di tempat Pameran Automos Chengdu, dengan "Rumah" sebagai teras membina rantaian "Orang·Kereta·Rumah·Kehidupan" penuh, dari barangan ubah suai khas ke kemah luar, dari teknologi pintar ke budaya IP, menutupi 418 model produk. Pameran automos yang dipaparkan bukan hanya sekumpulan produk, malah satu medan jenama yang boleh berbual dengan pengguna global.

Rumusan

Apabila Chery mengaitkan "Kereta China, Juara Global" di tempat paling atas pentas Pavilion 5 Pameran Automos Chengdu, ia sebenarnya mengatakan satu perkara: perusahaan kereta yang bermula dari Wuhu, Anhui ini, telah menemui kedudukannya sendiri pada peta industri global. Keyakinan 20 juta pengguna, akumulasi 71 model keselamatan lima bintang, pengiktirafan "Lima Penuh" J.D. Power — ini bukan titik akhir, tetapi catatan daripada "keluar" ke "masuk" kereta China.

Oleh / Zhao Yun

21 Ogos, Pameran Kereta Chengdu 2026 Bangunan 5, Kumpulan Chery menyewa keseluruhan pavilion, membawa 38 model kereta daripada lima jenama anak syarikat iaitu Chery, Exeed, Jetour, iCAR, dan Zhongheng untuk melancarkan secara bersama. Di antara itu, jenama Chery membawakan 12 model kereta — Fengyun A9 dan Fengyun T7 "Dwi Bintang Kecantihan" muncul bersama, QQ3 Edisi Moden membuka peluang tempahan awal, standard baharu sedan keluarga berkualiti global Arrizo 7 menerima pelancaran dunia. Dari elektrik penuh, hibrid sehingga bahan api, dari sedan keluarga peringkat pemula sehingga coupe bendera, dari kenderaan elektrik kecil individu sehingga off-road berat, Chery sedang menggunakan satu matriks "Kenderaan Global" yang belum pernah ada untuk menghantar tiga isyarat yang jelas kepada dunia.

01

Meninggalkan "Ubah Suai Dalam Negeri Dan Kemudian Mengeksport", Chery Mahu Mendefinisikan Piawai Baharu "Kenderaan Global Asli"

Selama ini, laluan eksport syarikat automotif China kebanyakannya adalah "R&D dalam negara, pelancaran dalam negara, kemudian ubah keluar" — mengambil produk yang dibangunkan untuk pasaran China untuk penyesuaian adaptasi, kemudian diarahkan ke luar negara. Li Xueyong, Timbalan Presiden Eksekutif Syarikat Automobil Chery dengan jelas menafikan laluan ini di laman pameran: "Kenderaan Global sebenar bukan dibangunkan dalam negara dan kemudian diubah keluar, tetapi diarahkan ke全球 sejak awal R&D."

Fengyun T7 adalah sampel pelaksanaan konsep ini. Sebagai model global asli pertama Chery pada zaman Elektrik Cerdas, ia dibangunkan untuk pasaran global dari hari pertama definisi produk. Apakah maksudnya? Sebuah kereta mesti menghadapi lebuh raya Eropah, suhu tinggi Timur Tengah, kelembapan tinggi Asia Tenggara, dan cuaca beku utara, memenuhi ruang duduk orang dewasa Eropah, tabiat penggunaan kereta pengguna Asia Tenggara, dan preferensi penghentian dan operasi negara berbeza. Untuk itu, Chery telah mengkaji perundangan global dua tahun lebih awal, menetapkan标准 berdasarkan E-NCAP 2026; melabur 81 kenderaan tahan lasak khas untuk ujian jalan serentak, jumlah jarak ujian keseluruhan melebihi 6 juta kilometer; merangkumi lebih 100 keadaan jalan teruk seperti Eropah, Australia-Barat, Timur Tengah, Afrika Selatan. Fengyun T7 mencapai tempahan melebihi 16,787 unit dalam 9 hari pra-tempahan, dijangka dilancarkan secara rasmi pada 26 Ogos mengikut pelan, kemudian beransur-ansur muncul di pasaran Indonesia, Eropah, United Kingdom, Australia dan lain-lain.

Logik pembuatan "Global Asli" ini adalah persimpangan penting dari "Eksport Produk" China ke "Eksport Jenama". Apabila eksport automotif China dijangka melangkaui skala 10 juta unit pada 2026, bergantung semata-mata pada eksport jenis perdagangan sudah tidak mencukupi — siapa yang dapat terlebih dahulu membina keupayaan sistem "Diarahkan ke Global sejak R&D", barulah dapat benar-benar meraih kepercayaan jangka panjang pasaran global.

02

Asas Teknologi Bukan "Pamer Kemahiran", Tetapi "Kenderaan Global" Kertas Laluan

Pada zaman Elektrik Cerdas, teknologi adalah kad terkuat syarikat automotif. Pada Pameran Kereta Chengdu kali ini, Chery membina pentas tema "Pulau Ekosistem Teknologi", menukarkan teknologi terhad seperti Bateri Rhinoceros, Tenaga Kunpeng, Kecerdasan AI dari parameter kepada pengalaman yang boleh disentuh. Laman pameran menetapkan demonstrasi keselamatan terhad seperti tusukan bateri, rendaman sel bateri selepas mampatan, pengunjung boleh melihat sendiri: 10 tusukan jarum (10 kali Piawaian Kebangsaan), sel tidak berasap, tidak terbakar; mampatan bawah terubah bentuk 50% (3 kali Piawaian Kebangsaan) kemudian tusukan jarum 3 lagi, masih tidak terbakar.

Keselamatan bateri adalah garisan merah yang tidak boleh dikompromi untuk kenderaan elektrik. Bateri Rhinoceros Chery membina pertahanan lengkap dari tiga dimensi bahan, struktur, kawalan cerdas — tiga perlindungan Rhinoceros Crystal, Rhinoceros Shield, Rhinoceros Cloud. Bahagian pembuatan hampir kejam: lima tahap penghapusan magnet (umumnya industri tiga hingga empat tahap), kilang pembersihan tahap seratus (mencapai standard bilik pembedahan perubatan, jauh melebihi tahap seribu industri), 8,000 lebih titik kawalan proses, lebih 300 pintu kualiti.

Mendukung teknologi ini adalah keupayaan sistem yang dikumpul Chery dalam proses globalisasi. Setakat ini, Chery telah memperoleh pengesahan keselamatan bintang lima untuk 71 model kereta di pasaran global seperti China, Eropah, Australia, ASEAN, jumlah model keselamatan bintang lima menempati nombor satu jenama China. Jun hingga Julai tahun ini, Chery memenangi nombor satu automotif domestik dalam empat kajian teras J.D. Power termasuk kualiti kereta baharu, daya tarikan produk, pengalaman pembelian kereta dan kemudahan selepas jualan.

Jika "Kenderaan Global Asli" adalah falsafah produk Chery, maka sistem teknologi lengkap dari bahan hingga pembuatan, dari ujian hingga pengesahan ini adalah kekuatan keras yang menopang pematuhan falsafah ini. Teknologi bukan "pamer kemahiran", tetapi "pasport" untuk "Kenderaan Global".

03

Pemuda bukan sekadar slogan, tetapi berdialog dengan cara generasi muda

Pada Pameran Kereta Chengdu kali ini, perubahan paling jelas pada pentas Chery ialah "lebih muda". Model modis, bloger潮流 berkumpul, penyampai produk muda berpenampilan cantik China dan luar negara serta barista berkeliaran. Pada "Hari Tema Kecantikan Dewa" 22 Ogos, penonton boleh mengambil gambar fesyen besar di zon Fengyun A9 Paling Cantik dan zon QQ3 Supermodel, pengalaman percuma riasan sama selebriti. Ruang Ekosistem Kehidupan Rui Xiang di sebelah menggabungkan ubah suai潮流, perkhemahan, teknologi pintar, pasaran kehidupan menjadi satu.

Di sebalik aksi pemasaran yang kelihatan "ramai hiasan" ini, ialah pengiktirafan jelas Chery terhadap struktur pengguna: dalam pengguna Fengyun A9, usia 35 tahun ke bawah占了 73.6%, pengguna wanita占了 42.7%; dalam pengguna Fengyun T7, usia 35 tahun ke bawah占了 65%; dalam pengguna serahan pertama QQ3 baharu, usia 20 hingga 35 tahun占了 41%. Pemilihan kumpulan pengguna muda, kini menjadi salah satu faktor teras untuk mengukur pengiktirafan global jenama.

Pemuda pada层面 produk juga jelas. Fengyun A9 memenangi Anugerah Reka Bentuk Produk Red Dot Jerman 2026; Edisi Moden QQ3 baharu dikendalikan oleh pasukan Empat Anugerah Reka Bentuk Red Dot China, menggabungkan elemen klasik dengan teknologi zaman Elektrik Cerdas; Arrizo 7 mengambil inspirasi daripada perubahan gerakan air. Men启用 pasukan pereka muda global, menghubungkan mendalam lebih 10,000 pengguna muda, kumpul semula 21,000 lebih soalselidik — Chery telah "menarikkan" generasi muda ke "bilik mesyuarat" pada fasa definisi produk.

Penutup: Logik Penembusan Chery

Sembilan bulan pertama tahun 2026, bahagian pasaran global Chery mencapai 4.1%, menyamai Ford Amerika menjadi kesembilan di dunia; Januari hingga Julai jumlah eksport kumulatif 1.146 juta unit; Julai tunggal bulan eksport 202,533 unit, menjadi syarikat automotif China pertama yang menembusi eksport 200,000 unit dalam sebulan. Setakat akhir Julai, jumlah pengguna kenderaan global melebihi 20.16 juta, pengguna luar negara lebih 6.99 juta.

Di sebalik angka-angka ini, Chery sedang menempuh laluan globalisasi yang tidak sama dengan mana-mana syarikat automotif China sebelum ini — bukan menjual produk dalam negara ke luar negara, tetapi membina kereta untuk global sejak hari pertama; bukan bergantung pada produk kejayaan tunggal, tetapi membina parit pengaman dengan sistem teknologi lengkap dan matriks produk; bukan membuat jenama dengan cara tradisional, tetapi berdialog dengan pengguna global dengan konteks generasi muda.

Dari "Automotif China" kepada "Juara Global", yang dipersembahkan Chery di Pameran Kereta Chengdu, bukan sekadar pameran produk, tetapi satu logik penembusan global lengkap. Apabila struktur industri automotif global mempercepatkan pembentukan semula, Chery memilih jalan yang sukar tetapi paling betul — menjadi "Kenderaan Global" yang benar.

Written by Zhao Yun

August 21, Hall 5 of the 2026 Chengdu Auto Show, Chery Group rented the entire exhibition hall, showcasing a total of 38 car models from its five major brands: Chery, Exeed, Jetour, iCAR, and Zongheng. Among them, the Chery brand brought 12 car models – the Fengyun A9 and Fengyun T7 'Aesthetic Twin Stars' debuted together, the QQ3 Modern Edition started the early trial experience, and the global quality sedan benchmark Arrizo 7 made its global premiere. From pure electric, hybrid to fuel, from entry-level family sedans to flagship sports coupes, from individual small electric cars to rugged off-roaders, Chery is passing three clear signals to the outside world with an unprecedented 'Global Car' matrix.

01

Saying Goodbye to 'Modify for Export', Chery Aims to Define New Standards for 'Native Global Cars'

For a long time, the export path of Chinese automakers has mostly been 'Domestic R&D, Domestic Launch, Then Modified for Export'—making adaptation adjustments to products developed for the Chinese market and then launching them overseas. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., explicitly denied this path at the auto show: "True Global Cars are not developed domestically and then modified for export, but anchored to the global market from the start of R&D."

Fengyun T7 is exactly the implementation sample of this concept. As Chery's first native global model in the Smart Electric Era, it was developed for the global market from the first day of product definition. What does this mean? A car must face European highways, Middle East heat, Southeast Asia humidity, and Nordic severe cold simultaneously, meeting the passenger space requirements for tall Europeans, driving habits of Southeast Asian users, and parking and operation preferences of different countries. To this end, Chery pre-researched global regulations two years in advance and designed against the 2026 E-NCAP standards; invested 81 exclusive durability cars for simultaneous road testing, with a cumulative test mileage of over 6 million kilometers; covering 100 types of extreme road conditions including EU, ANZ, Middle East, South Africa, etc. Fengyun T7 pre-sale orders exceeded 16,787 units in 9 days, scheduled to officially launch on August 26 according to plan, followed by a landing in markets such as Indonesia, EU, UK, Australia, etc.

This 'Native Global' car-making logic is the key turning point for Chinese automobiles moving from 'Product Export' to 'Brand Export'. When Chinese auto exports are expected to break through the 10 million unit scale in 2026, relying solely on trade-based exports is not enough—whoever can first establish the system capability of 'facing the global market from R&D', who can truly win long-term trust in the global market.

02

Technical Foundation is not 'Showing Off Skills', but 'Hard Currency' for 'Global Cars'

In the Smart Electric Era, technology is the hardest hand of cards for auto companies. At this Chengdu Auto Show, Chery built a 'Tech Ecosystem Island' theme exhibition hall, turning frontier technologies such as Rhino Battery, Kunpeng Power, AI Intelligence, etc., from parameters into touchable experiences. Extreme safety demonstrations such as battery puncture and cell soaking after squeezing were set up on site, where visitors can see with their own eyes: 10-pin Puncture (10x National Standard), cells do not smoke, do not catch fire; after bottom squeeze deformation 50% (3x National Standard) then 3-pin puncture, still no fire.

Battery safety is the bottom line that New Energy Vehicles cannot compromise. Chery Rhino Battery builds a complete defense line from three dimensions: Material, Structure, and Smart Control—Rhino Crystal, Rhino Shield, Rhino Cloud three layers of protection. The manufacturing end is even more harsh: Five Demagnetization Steps (industry generally three to four), Grade 100 Clean Room (reaching Medical Operating Room Standard, far higher than the industry Grade 1000), over 8,000 process control points, over 300 quality gates.

Supporting these technologies is the system capability accumulated by Chery during the globalization process. To date, Chery has 71 car models obtained Five-Star Safety Certification in global markets such as China, Europe, Australia, ASEAN, etc., with the number of Five-Star Safety models ranking first among Chinese brands. In June and July this year, Chery won first place among domestic brands in four core studies by J.D. Power: New Car Quality, Product Appeal, Purchase Experience, and After-sales Service.

If 'Native Global Cars' is Chery's product philosophy, then this complete technical system from material to manufacturing, from testing to certification, is the hard strength to support the implementation of this philosophy. Technology is not 'Showing Off Skills', it is the passport for 'Global Cars'.

03

Youthification is not Just Slogans, It's Dialoguing in the Youth's Way

At this Chengdu Auto Show, the most intuitive change in the Chery exhibition booth is 'getting younger'. Fashion Influencers and Trend Bloggers gathered on the booth, young high-value domestic and foreign product presenters and Baristas shuttled between them. On August 22 'God-tier Beauty Theme Day', audiences can take fashion photo shoots in the Fengyun A9 Most Beautiful Combo Zone and QQ3 Supermodel Combo Zone, and free experience Celebrity Same Makeup. The nearby Ruixiang Life Ecosystem Space integrates Trend Modification, Camping, Smart Tech, and Lifestyle Market into one.

Behind these seemingly 'flashy' marketing actions is Chery's sober cognition of user structure: 73.6% of Fengyun A9 users are young people under 35, and the female user ratio is 42.7%; 65% of Fengyun T7 users are young people under 35; among the first batch of delivery users for the new QQ3, users aged 20 to 35 account for 41%. The choice of young consumer groups is becoming one of the core factors to measure brand global recognition.

Product-level youthification is equally clear. Fengyun A9 won the 2026 German Red Dot Design Award; the new QQ3 Modern Edition was designed by a Domestic Red Dot Design 4-Award Team, blending classic elements with technology in the Smart Electric Era; Arrizo 7 drew inspiration from changes in Water Movement and Stillness. Enlisting a Global Young Designer Team, deeply linking with over 10,000 young users, cumulatively collecting over 21,000 survey questionnaires—Chery 'brought young people into the Meeting Room' in the product definition phase.

Conclusion: Chery's Breakout Logic

In the first half of 2026, Chery's global market sales share reached 4.1%, ranking 9th globally alongside US Ford; cumulative exports from January to July reached 1.146 million units; single month exports in July reached 202,533 units, becoming China's first auto company to break through 200,000 units in single month export. As of the end of July, global cumulative car users broke 20.16 million, overseas users exceeded 6.99 million.

Behind these numbers, Chery is walking a globalization path different from any Chinese automaker before—not selling domestic products overseas, but building cars for the globe from Day 1; not relying on a single hit to conquer the world, but building a moat with a complete technical system and product matrix; not doing branding in traditional ways, but dialoguing with global users in the youth's context.

From 'Chinese Cars' to 'Global Champions', what Chery presented at the Chengdu Auto Show is not only a product show, but a complete global breakout logic. As the global automotive industry landscape accelerates reshaping, Chery has chosen the hardest but most correct path—making true 'Global Cars'.

By Kong Wenqing

When the lights at Hall 5 of the China Western International Expo Center turned on, a name rewriting the global automotive landscape shone brightly—Chery. On August 21, the first day of the 2026 Chengdu International Auto Show, this Chinese automaker declared with a shocking premiere titled 'China's Automotive Global Champion': Chinese cars are not only powering up in their home market but are also leading the race in the global arena.

One minute, 200,000 units, a brand new milestone for going global

Just before the auto show opened, Chery just released a performance report that caught the industry's attention: July exports broke 200,000 units for the first time in a single month, with a 'Chery-made' vehicle heading overseas every 16 seconds on average—this pace is almost equivalent to the time it takes for the audience to take a photo at the booth, several Chery vehicles have already embarked on their global journey.

Cumulative exports from January to July exceeded 1.14 million units, a year-on-year increase of 71.2%; cumulative global users broke through 20.16 million, including nearly 7 million overseas users. More worth noting is that in the first half of 2026, Chery's global sales share reached 4.1%, tying with Ford for the ninth spot globally, joining BYD and Geely to see the 'Three Chinese Seats' appear in the global top 10 lineup for the first time.

'Highest Globalization Content'—this label is being repeatedly verified: products enter over 130 countries and regions, with over 20,000 overseas employees and a localization rate as high as 85%. From revitalizing a national brand in Spain to completely retaining more than 690 local employees at the South Africa factory, Chery's 'going global' has long been more than simple vehicle exports; it is a comprehensive implementation of the industry chain, talent, and supply chain.

Global cars gather to make an appearance, every model is 'intensely competitive' to the extreme

Walking into the booth, 38 show cars and five brands share the stage, the heaviest hitter being the Fengyun T7, positioned as a 'Native Global Car'. Its answer is: Global quality is not 'a label attached after selling globally, but starts from the first day of product definition'.

To this end, Chery pre-researched global regulations two years in advance, benchmarked against the 2026 version of E-NCAP standards; delved into 5,000+ global users and 15 typical national scenarios for upfront requirement analysis; invested in 81 exclusive durability vehicles with cumulative testing exceeding 6 million kilometers; completed over 80 local adaptations for Thai right-hand drive preferences, Indonesian bumpy road conditions, European front-end parking habits, etc. European highways, Middle East high heat, Southeast Asia high humidity, Nordic severe cold—Fengyun T7 must satisfy all simultaneously.

The Fengyun A9 appearing on the same stage won the 2026 German Red Dot Product Design Award, becoming a footnote to Eastern aesthetics moving towards becoming global design trend definers. The all-new QQ3 Modern Edition was led by a domestic team that won four Red Dot design awards, integrating classic elements with intelligent electric era technology, with sales exceeding 10,000 for four consecutive months and breaking 10,000 in its first overseas month—the happiness of 1.6 million QQ users globally is spreading to more countries.

The debut Arrizo 7, with a 'Fluid Water Flow' design language, offers dual power choices of C-DM Super Energy Hybrid and Kunpeng Fuel Edition, launching an assault on the 'New Benchmark for Global Quality Family Sedans'.

Young people are 'redefining' Chery

Data better explains the change: among Fengyun A9 users, those under 35 account for 73.6%, and females account for 42.7%; young users make up 65% of Fengyun T7; among the first batch of all-new QQ3 deliveries, 20-35 year old users reached 41%.

Young people are voting with their feet. On the booth, post-95s and post-00s designers and engineers in the Fengyun A9 R&D team participated deeply, connecting with over 10,000 young users cumulatively over the full cycle, landing more than 330 co-creation sessions, and refining more than 7,800 valid suggestions. After the all-new QQ3's OTA upgrade, users developed more play styles themselves—remote control of courier services via APP, voice calls to create surprises, and automatic parking usage rate as high as 96.3%.

Marketing methods are also breaking boundaries: In July, Fengyun A9 crossed over into fashion with a 'Tech Aesthetics Show', and the initiated duet challenge made this coupe a street snap trend item. The 'Stunning Looks' theme day of this auto show further made the booth a spot for fashion influencers to check in and take photos—from free makeup changes to celebrity looks, to merchandise of celebrities like Yang Zi and Yu Shi, Chery is conversing with young people using young people's context.

Battery safety 'cannot be rushed at all', but hardcore enough to be 'stepped on'

The hardest core area of the booth belongs to the Rhino Battery 'Tech Ecosystem Island'. A battery stepping challenge was set up on-site, allowing audiences to personally verify the ultra-high strength of the 'Rhino Shield O-Grid Structure'. The exhibits were even more direct: After the cell bottom was extruded and deformed by 50% (3 times the national standard) followed by 3 needle pricks, no smoke or fire; 10 needle pricks (10 times the national standard) were equally safe; after the end-side extrusion deformation of 40% and full submersion in water, it still discharged stably.

Behind this is a system nearly 'obsessive': from the material end Rhino Crystal, structure end Rhino Shield, to the intelligent control end Rhino Cloud, building three lines of defense; designed according to the 2026 new national standard, five stages of demagnetization achieve level-hundred ppb magnetic foreign matter control (industry average 200ppb), level-hundred purification workshop reaches medical operating room standard; 8,000+ control points, 300+ quality gates, 20 years of big data traceability, covering the full lifecycle.

At the vehicle level, the Rhino Battery has endured a 95°C extreme temperature difference from 55°C high heat to -40°C severe cold; salt erosion strength is 1.7 times the national standard, collision is 3 times, scraping bottom is 4 times the national standard, cumulative verification exceeds 25 million kilometers. As of now, Chery has 71 models awarded global 5-star safety certification, ranking first among Chinese brands.

Technology 'showcasing their core capabilities', the moat gets wider and wider

The Flying Fish Digital Intelligence Chassis i attracted attention at its premiere—four-wheel independent wire-controlled braking, wire-controlled steering, hub motors, and active suspension integrated into a 4-in-1 intelligent driving unit, achieving lateral driving with 90° wheel angle, '0' meter turning for on-site steering, and highest over 90 km/h Moose test vehicle speed.

Lingxi Smart Cockpit Carmind large model first integrates the Doubao end-to-end voice model, with 550ms ultra-fast response, 3 seconds of patient listening without interruption, precise understanding of fuzzy intent, achieving 2,000+ in-car tool calls and scenario closure.

At the power end, Kunpeng Sky Engine reached the industry peak with 48.57% thermal efficiency (λ=1), matching the Golden Extended Range System with fuel-to-electric conversion efficiency exceeding 4.0 kWh/L. Axial flux dual motor power density reached 18.4 kW/kg, variable flux motor increased whole-vehicle high-speed range by 10%. Solid-state battery exhibit energy density reached 400 Wh/kg, while needle prick and electric drill produced no smoke or fire.

Setting off from Chengdu, Chery conveys a clear signal to the world: Chinese automobiles are becoming global champions. And this auto show is merely a wonderful moment on its path to accelerate running.

Penulis / Kong Wenqing

Apabila lampu di Pavilion 5 Chengdu Barat Pusat Pameran Antarabangsa China menyala, nama Chery yang sedang mengubah skop automotif global menjadi sangat ketara. Pada 21 Ogos, hari pertama Pameran Kereta Antarabangsa Chengdu 2026, syarikat automotif China ini dengan persembahan sulung yang mengguncang "Juara Automotif China Juara Global" mengisytiharkan: Automotif China bukan sahaja beraksi di halaman sendiri, tetapi juga sudah memimpin di arena global.

Satu minit, 200,000 kenderaan, satu tonggak baharu eksport luar negara

Tidak lama sebelum pembukaan pameran, Chery baru sahaja menjayakan laporan prestasi yang menarik perhatian industri: Eksport tunggal bulan Julai pertama kali menembusi 200,000 kenderaan, purata setiap 16 saat sebuah "Chery buatan" menuju ke luar negara – kelajuan ini hampir sama dengan masa penonton mengambil satu foto di stan pameran, beberapa Chery sudah menjejakkan jejak ke seluruh dunia.

Eksport kumulatif Januari-Julai melebihi 1.14 juta kenderaan, peningkatan tahun ke tahun 71.2%; Pengguna global kumulatif menembusi 20.16 juta, di mana pengguna luar negara hampir 7 juta. Lebih menarik, pada paruh pertama 2026, bahagian pasaran jualan global Chery telah mencapai 4.1%, menyamai Ford di kedudukan kesembilan global, bersama BYD dan Geely membolehkan "Tiga Kerusi China" pertama kali muncul dalam kalangan sepuluh teratas global.

"Kandungan globalisasi tertinggi" – label ini sedang divalidasi berulang kali: Produk masuk ke 130 buah negara dan wilayah, pekerja luar negara lebih 20,000 orang dan kadar tempatanisasi mencapai 85%, dari Sepanyol menghidupkan semula jenama negara ke kilang Afrika Selatan yang mengekalkan lebih 690 orang pekerja tempatan, "ekspor luar" Chery bukan lagi sekadar eksport kenderaan lengkap, tetapi satu pelaksanaan menyeluruh rantaian industri, bakat, rantaian bekalan.

Kereta Global berkumpul muncul, setiap model "bersaing" sehingga ke hujung

Masuk stan pameran, 38 model kenderaan dipamerkan, lima jenama utama sama-sama hadir, yang paling berat ialah Fengyun T7 yang diposisikan sebagai "Kereta Global Asli". Jawapannya ialah: Kualiti global bukan "label yang dilekatkan selepas dijual ke seluruh dunia, tetapi bermula sejak hari pertama definisi produk".

Untuk itu, Chery meneliti peraturan global dua tahun awal, menyelaraskan dengan piawaian E-NCAP edisi 2026; masuk 5,000+ pengguna global, 15 situasi negara tipikal buat keperluan awal; melabur 81 unit kenderaan tahan lasak khas, ujian kumulatif melebihi 6 juta kilometer; mengadaptasi keutamaan stereng kanan Thailand, jalan bergetar Indonesia, kebiasaan masuk gudang dengan bahagian hadapan Eropah dll lengkap 80+ penyesuaian tempatan. Eropah jalan laju, Timur Tengah panas, Asia Tenggara lembap, Eropah Utara beku – Fengyun T7 mesti memenuhi semua.

Fengyun A9 yang muncul bersama-sama pula merangkul Anugerah Reka Bentuk Produk Red Dot Jerman 2026, menjadi catatan estetika Timur menuju definisior trend reka bentuk global. Edisi moden QQ3 baharu oleh pasukan pemenang empat anugerah Red Design China yang menguruskan, menggabungkan unsur klasik dengan teknologi era pintar elektrik, jualan empat bulan berturut-turut melebihi 10,000, luar negara bulan pertama menembusi 10,000 – kegembiraan 1.6 juta pengguna QQ global, sedang merebak ke lebih banyak negara.

Arrizo 7 yang tampil sulung pula dengan bahasa reka bentuk "Gaya Air Bergerak", menawarkan pilihan kuasa ganda C-DM Super Hybrid dan edisi bahan api Kunpeng, menegakkan serang ke "Patokan Baharu Kenderaan Keluarga Kualiti Global".

Generasi muda sedang "mengenal semula" Chery

Data lebih jelas menerangkan perubahan: Pengguna Fengyun A9, di bawah 35 tahun mencecah 73.6%, wanita 42.7%; Pengguna muda Fengyun T7 65%; Edisi baharu QQ3 penyerahan pertama, pengguna 20-35 tahun mencecah 41%.

Generasi muda menunjukkan sokongan dengan kaki. Di stan pameran, dalam pasukan reka bentuk Fengyun A9, pereka dan jurutera generasi selepas 1995, 2000-an terlibat secara mendalam, seluruh kitaran kumulatif menghubungkan lebih 10,000 pengguna muda, melaksanakan 330+ mesyuarat bersama, mengumpulkan lebih 7,800 cadangan efektif. Selepas peningkatan OTA QQ3 baharu, pengguna sendiri membangunkan lebih banyak permainan – APP buka pos jarak jauh, suara seru buat kejutan, parking automatik penggunaan mencecah 96.3%.

Cara pemasaran juga merentasi batas: Bulan Julai Fengyun A9 dengan "Pamer Estetika Teknologi" lintas industri fesyen, cabaran duet yang dimulakan menjadikan kereta coupe ini sebagai barang gaya jalanan. Hari tema rupa malaikat Pameran Kereta kali ini, menjadikan stan pameran sebagai tempat fesyenista ambil gambar – dari solek artis sama model percuma, hingga barangan sampingan artis seperti Yang Zi, Yu Shi, Chery sedang berinteraksi dengan generasi muda menggunakan bahasa generasi muda.

Keselamatan bateri "tidak boleh segera", tetapi keras hingga boleh "langkah di atasnya"

Kawasan paling keras di stan pameran, iaitu Pulau Ekosistem Teknologi Bateri Rino. Tetapkan cabaran langgar bateri, penonton boleh menguji sendiri "Struktur Perisai Rino Bentuk Huruf J" kekuatan ultra tinggi. Paparan lebih langsung: Sel bawah penekanan berubah bentuk 50% (3 kali piawaian negara) kemudian 3 tindik jarum, tidak berasap tidak terbakar; 10 tindik jarum (10 kali piawaian negara) juga selamat; Sisi hujung penekanan berubah bentuk 40% kemudian celup air sepenuhnya, masih stabil memancar.

Di sebaliknya ialah satu sistem yang hampir "obsesif": Dari bahagian bahan Kristal Rino, bahagian struktur Perisai Rino, sehingga bahagian kawalan pintar Awan Rino, membina tiga talian pertahanan; Mengikut edisi 2026 piawaian negara baru, lima langkah pembersihan magnet mencapai paras ppb seratus pengawalan zarah asing magnetik (industri umum 200ppb), paras ppb seratus kilang pembersihan mencapai piawaian bilik pembedahan perubatan; 8,000+ titik kawalan, 300+ pintu kualiti, 20 tahun penjejakan data besar, menutupi kitaran hidup.

Pada tahap kenderaan lengkap, Bateri Rino melalui 95°C perbezaan suhu melampau dari 55°C panas ke -40°C sejuk, kekuatan perosakan garam 1.7 kali piawaian negara, perlanggar 3 kali piawaian negara, menggores dasar 4 kali piawaian negara, kumulatif pengesahan melebihi 25 juta kilometer. Sehingga kini, Chery sudah 71 model kenderaan mendapat pengesahan keselamatan lima bintang global, menduduki tempat teratas jenama China.

Rak teknologi "paparkan aset", parit pertahanan semakin luas dibina

Cekak Pintar Flyfish i persembahan sulung menarik minat – brek kawalan wayar bebas empat roda, pusingan kawalan wayar, motor roda, suspensi aktif terangkai pada unit perjalanan pintar 4 dalam 1, boleh capai perjalanan sampingan sudut roda 90°, pusingan tempah "0" meter, laju ujian elk melebihi 90 km/j tertinggi.

Kabin Pintar Lingxi Carmind model besar pertama pasang model suara Doubao hujung ke hujung, tindak balas 550ms pantas, 3 saat dengar bersabar tidak potong, niat kabur faham tepat, capai 2,000+ alat dalaman kenderaan panggilan dan skenario tertutup.

Bahagian kuasa, Mesin Kunpeng Tianqing dengan kecekapan terma 48.57% (λ=1) menjuarai industri, padan sistem penambahan jarak emas kecekapan penukaran minyak elektrik melebihi 4.0 kWh/L. Ketumpatan kuasa motor ganda flux paksi mencapai 18.4 kW/kg, motor flux boleh ubah menjadikan kenderaan lengkap jauh pantas naik 10%. Paparan bateri pepejal ketumpatan tenaga mencapai 400 Wh/kg, serentak tindik jarum, gerudi elektrik tidak berasap tidak terbakar.

Berangkat dari Chengdu, Chery menghantar satu isyarat jelas ke global: Automotif China, sedang menjadi Juara Global. Dan pameran kereta ini, hanyalah satu saat yang menarik dalam jalan lajunya mempercepat.

Chery Group July new energy vehicle sales hit a new high again, reaching 129,067 units, with a year-on-year increase of 97.5%, approaching a doubling. From January to July, Chery Group cumulatively sold 604,305 new energy vehicles, a year-on-year increase of 42.3%, breaking 100,000 units in a single month for four consecutive months. According to data released by the China Passenger Car Association, Chery has ranked in the top three in the industry for new energy wholesale volume for four consecutive months.

Scaled development enters a boom period, ranking in the top three in the industry for wholesale volume for four consecutive months

From stabilizing at 100,000 units to successively breaking through 110,000 and 120,000 units, and then approaching 130,000 units, Chery Group new energy vehicles maintain high-speed growth, and scaled development has entered a boom period. So far this year, Chery Group has cumulatively sold over 604,000 new energy vehicles.

According to the July passenger car main manufacturer new energy wholesale volume sales bulletin released by the China Passenger Car Association, Chery ranked third in the industry. Thus far, Chery has ranked in the top three in the industry for new energy wholesale volume for four consecutive months this year.

New energy transformation accelerates, domestic penetration rate exceeds 60%

New energy has become a new label for Chery Group. In July, Chery Group's total sales were 276,820 units, of which new energy vehicle sales were 129,067 units, and the overall new energy penetration rate steadily climbed to 46.6%.

New energy is already the absolute main force of Chery Group in the domestic market. In July, Chery Group's domestic new energy sales were 46,044 units, with a new energy penetration rate of 62.0%. For every three vehicles sold by Chery Group in the domestic market, two are new energy.

Figure: Fengyun A9

Figure: New QQ3

New energy is also an important growth pole for Chery Group's expansion into overseas markets. From January to July, Chery Group's new energy exports grew by 175.7% year-on-year, more than double the overall export growth rate. In the first half of the year, Chery sold 86,000 new energy vehicles in Europe, a year-on-year increase of 385%, accounting for about half of the sales in Europe, meaning Chery's new energy penetration rate in Europe is already around 50%.

Hit product matrix formed, winning global user love

More and more global users are choosing Chinese new energy products, choosing Chery new energy vehicles. Chery has currently formed a new energy hit product matrix both domestically and overseas:

In the domestic market, the new QQ3 broke 10,000 sales for four consecutive months; Fengyun A9 pre-orders exceeded 31,000 units in 15 days; iCAR V27 firmly held the monthly sales champion in the 200,000-level extended-range SUV segment; the high-end new energy MPV Luxeed V9 delivered over 10,000 units in a single month.

In the overseas market, JAECOO 7 topped the UK monthly all-market sales first place, JAECOO 5 was the champion in the Australian BEV small SUV market, Indonesian and Thai BEV markets, iCAR V23 took the first place in the box-style SUV sub-segments in South Africa, Thailand, and Nepal.

Luxeed V9 single-month delivery exceeded 10,000 units

Figure: JAECOO 7 New Energy Vehicle Model

Consolidating the "Battery Pillar", building a strong new energy safety and charging foundation

The dual growth of sales and penetration rates cannot be separated from the continuous breakthrough of new energy core technologies. Chery's "Battery Pillar" is being continuously consolidated. Currently, Chery's battery layout covers two material systems: ternary lithium and lithium iron phosphate, three cell structures: short blade, prismatic, and large cylindrical, and three product series: dedicated hybrid, dedicated pure electric, and dedicated solid-state. Chery's Rhino solid-state battery cell energy density has reached 400Wh/kg, aiming for 600Wh/kg. By the end of 2025, Chery Rhino battery-equipped vehicles have cumulatively driven over 1.2 billion kilometers, with the highest single vehicle at 160,000 kilometers, delivering a market report of "0 spontaneous combustion, 0 battery safety incidents".

Chery has won continuous authoritative recognition in the battery safety field. In July, at the National New Energy Power Battery Safety Warning Algorithm Competition hosted by the Technical Innovation Center of the State Administration for Market Regulation, Chery Group won three first prizes in both ternary lithium and lithium iron phosphate tracks; meanwhile, it passed the industry's first six-vehicle major serial extreme tests implemented by the China Automotive Technology and Research Center, verifying safety capabilities in extreme environments.

Figure: Fengyun A9 undergoing whole-vehicle six major serial extreme tests

Battery safety is the bottom line, while charging efficiency is key to user experience. Chery's "Xunlong Instant Charge" energy technology is promoting the transformation of new energy vehicles from transportation tools to mobile energy nodes; Rhino batteries support charging for 8 minutes with a range of 500 kilometers, ready to set off after a cup of coffee. Chery plans to build over 20,000 charging stations supporting V2G functionality before 2029.

From ranking in the top three in the industry for new energy wholesale volume for four consecutive months to domestic penetration rate exceeding 60%; from a complete hit product matrix both domestically and overseas to continuous battery technology breakthroughs, Chery Group is entering the fast lane of brand elevation with a high-quality new energy transformation.

Kumpulan Chery mencatat jualan kenderaan baharu pada Julai mencapai rekod tertinggi sekali lagi, mencecah 129,067 unit, meningkat 97.5% secara tahunan, hampir menggandakan. Januari-Julai, Kumpulan Chery kumulatif jualan kenderaan baharu 604,305 unit, meningkat 42.3% secara tahunan, setakat ini empat bulan berturut-turut jualan bulanan melebihi 100,000 unit. Mengikut data yang dikeluarkan oleh Persatuan Kereta Penumpang China, Chery telah berturut-turut empat bulan jualan borong kenderaan baharu menduduki tiga teratas industri.

Perkembangan berskala memasuki fasa letupan, jualan borong berturut-turut empat bulan tiga teratas industri

Dari berdiri kukuh di 100,000 unit, sehingga berturut-turut memecahkan 110,000 unit, 120,000 unit, hingga hampir 130,000 unit, Kumpulan Chery kenderaan baharu mengekalkan pertumbuhan tinggi, perkembangan berskala memasuki fasa letupan. Tahun ini, Kumpulan Chery kumulatif jualan kenderaan baharu lebih 604,000 unit.

Mengikut Pekelisan Jualan Borong Kenderaan Penumpang Utama Julai yang dikeluarkan oleh Persatuan Kereta Penumpang China, Chery menduduki tempat ketiga dalam industri. Dengan ini, Chery pada tahun ini telah berturut-turut empat bulan jualan borong kenderaan baharu menduduki tiga teratas industri.

Transformasi Kenderaan Baharu dipercepatkan, kadar penembusan di dalam negeri melebihi 60%

Kenderaan Baharu telah menjadi label baharu bagi Kumpulan Chery. Julai, jumlah jualan keseluruhan Kumpulan Chery 276,820 unit, di mana jualan kenderaan baharu 129,067 unit, kadar penembusan keseluruhan kenderaan baharu stabil meningkat ke 46.6%.

Kenderaan Baharu telah menjadi kekuatan utama mutlak Kumpulan Chery di pasaran dalam negeri. Julai, jualan kenderaan baharu dalam negeri Kumpulan Chery ialah 46,044 unit, kadar penembusan kenderaan baharu 62.0%. Pada setiap tiga kereta yang terjual di pasaran dalam negeri Kumpulan Chery, dua adalah kenderaan baharu.

Imej menunjukkan model Fengyun A9

Imej menunjukkan QQ3 baharu

Kenderaan Baharu juga merupakan pusat pertumbuhan penting untuk Chery Group mengembangkan pasaran luar negara. Januari-Julai, jualan eksport kenderaan baharu Kumpulan Chery meningkat 175.7% secara tahunan, ganda dua lebih kelajuan keseluruhan eksport. Setengah tahun pertama, Chery menjual kenderaan baharu di Eropah 86,000 unit, meningkat 385%, kira-kira setengah daripada jualan di Eropah, iaitu kadar penembusan kenderaan baharu Chery di Eropah sudah berada sekitar 50%.

Menjalin matriks produk letupan di dalam dan luar negara, meraih kegemaran pengguna global

Lebih ramai pengguna global, sedang memilih produk kenderaan baharu China, memilih kenderaan baharu Chery. Chery sekarang telah membentuk matriks produk letupan kenderaan baharu di dalam dan luar negara:

Di pasaran dalam negeri, QQ3 baharu berturut-turut empat bulan jualan memecahkan 10,000 unit; Fengyun A9 pra-jualan 15 hari tempahan melebihi 31,000 unit; iCAR V27 kekal di puncak jualan bulanan SUV kategori 200,000; MPV baharu kenderaan baharu Zhi Jie V9 penghantaran tunggal bulan melebihi 10,000 unit.

Di pasaran luar negara, JAECOO 7 menduduki puncak jualan pasaran keseluruhan bulanan United Kingdom, JAECOO 5 menduduki puncak pasaran SUV kecil elektrik sepenuhnya di Australia, pasaran kereta elektrik sepenuhnya di Indonesia dan Thailand, iCAR V23 merebut puncak sub-pasaran SUV kotak di Afrika Selatan, Thailand, Nepal.

Imej menunjukkan Zhi Jie V9 penghantaran tunggal bulan melebihi 10,000 unit

Imej menunjukkan model kenderaan baharu JAECOO 7

Memantaskan "Tiub Bateri", membina asas keselamatan dan pengisian semula tenaga kenderaan baharu

Pertumbuhan ganda jualan dan kadar penembusan, tidak berpisah daripada terobosan berterusan teknologi teras kenderaan baharu. "Tiub Bateri" Chery sedang terus diperkukuhkan. Pada masa ini,布局布局 Chery bateri telah meliputi sistem bahan Litium Tiga dan Litium Fosfat Besi, struktur sel bateri tiga jenis Blade, Kotak, Silinder Besar, tiga siri produk utama khusus Hibrid, khusus Elektrik, khusus Pepejal. Tenaga kepadatan sel bateri Rhino Pepejal Chery telah mencapai 400Wh/kg, sedang menuju 600Wh/kg. Sehingga hujung 2025, jumlah kilometer dikendarai kenderaan yang diperbuat oleh bateri Rhino Chery melebihi 1.2 bilion kilometer, satu kenderaan tertinggi 160,000 kilometer, memberikan "0 pembakaran sendiri, 0 keselamatan bateri" jawapan pasaran.

Chery telah menerima pengiktirafan berwibawa secara berterusan dalam bidang keselamatan bateri. Julai, dalam pertandingan algoritma amaran keselamatan bateri tenaga baharu Persekutuan di bawah Pusat Teknologi Inovasi Agensi Kawalan Pasaran Negara, Kumpulan Chery meraih tiga anugerah pertama dalam dua litar Litium Tiga dan Litium Fosfat Besi; serentak telah melalui ujian ekstrem enam siri bersiri keseluruhan kereta yang dilaksanakan oleh Pusat Automotif China, mengesahkan keupayaan keselamatan di persekitaran ekstrem.

Imej menunjukkan model Fengyun A9 menjalankan ujian ekstrem enam siri bersiri keseluruhan kereta

Keselamatan bateri adalah tapak, kadar pengisian tenaga pula adalah kunci pengalaman pengguna. Teknologi tenaga "Xunlong Cas Pantas" Chery, mendorong kenderaan baharu dari kenderaan pengangkutan ke nod tenaga bergerak; bateri Rhino sokongan pengecasan 8 minit julat 500 kilometer, masa meminum kopi dapat berlepas semula. Chery merancang sebelum 2029 membina lebih 20,000 stesen pengecasan yang menyokong fungsi V2G.

Dari jualan borong kenderaan baharu berturut-turut empat bulan menduduki tiga teratas industri, ke kadar penembusan dalam negeri melebihi 60%; Dari matriks produk letupan dalam dan luar negara sepenuhnya dibentuk, ke teknologi bateri terobosan berterusan, Kumpulan Chery sedang dengan transformasi kenderaan baharu berkualiti tinggi, memandu ke landasan laju jenama ke atas.

Setengah tahun pertama 2026, persaingan dalam industri automotif terus memuncak, struktur pasaran mempercepatkan pengubahsuaian, Kumpulan Chery bergantung pada strategi penempatan yang jelas, pengumpulan teknologi pembangunan sendiri yang mendalam dan sistem operasi global yang matang, dalam empat dimensi skala jualan, reputasi kualiti, proses globalisasi, penempatan teknologi ter baharu mencapai terobosan menyeluruh, berturut-turut memetik rekod jualan tertinggi sepanjang masa, penilaian kualiti berwibawa industri, tanda aras pengeluaran dan penjualan global, tempat dalam 500 Terbesar Fortune Dunia, sebuah siri hasil bersejarah, dengan ketahanan pertumbuhan yang stabil, faedah pengurusan yang memimpin dan penempatan teknologi pelbagai, menyajikan laporan perkembangan berkualiti tinggi setengah tahun yang kaya nilai.

Dari segi dimensi jualan pasaran, setakat setengah tahun pertama 2026, jumlah jualan kumulatif kenderaan penuh Kumpulan Chery mencapai 1.3575 juta unit, meningkat 7,7% tahun ke tahun, mematahkan rekod jualan tertinggi tempoh yang sama sejak jenama ditubuhkan, mengukuhkan kedudukan utama kumpulan jenama sendiri. Di sebalik data yang cemerlang, dua perniagaan eksport dan tenaga baharu menjadi enjin dwi pusat utama tarikan pertumbuhan, menjadi kelebihan teras Chery berbanding rakan sejawat kebanyakan. Setengah tahun pertama jumlah eksport luar negara Chery mencapai 943,800 unit, meningkat besar 71,5% tahun ke tahun, jika dikira setiap 17 saat pasaran ada satu unit kenderaan Chery dihantar ke seluruh dunia. Bergantung pada kekuatan produk yang kukuh, jenama di Eropah, United Kingdom, Australia, pasaran piawaian peraturan tinggi global terus capai terobosan bahagian pasaran, setakat ini skala pengguna luar negara global Chery hampir mendekati 7 juta, 35% daripada jumlah keseluruhan pengguna jenama, pasaran luar negara telah menjadi asas teras menyokong perkembangan jangka panjang jenama.

Dalam peringkat model ke luar negara, Chery telah lama melompat daripada model perdagangan asas semata-mata eksport kenderaan, membina model baharu "integrasi ke luar negara" yang unik dalam industri. Setakat ini, Chery telah meletakkan enam nod pembuatan teras luar negara di Sepanyol, Afrika Selatan, Brazil, Rusia, Thailand, Iran, membina rangkaian pengeluaran tempatan meliputi pasaran penting global. Di mana kilang EBRO Sepanyol mengasuh pasaran tempatan Eropah, kilang Roslin Afrika Selatan memikul kapasiti tapak pembuatan kereta berabad-abad, kilang luar negara besar-besaran semua pegangan operasi tempatan yang mendalam, banyak menyewa pekerja tempatan, memupuk rantai bekalan atas dan bawah tempatan, mematuhi peraturan tempatan dan melancarkan pelbagai projek kebajikan, membuang idea pengembangan salinan mudah kilang domestik, mencapai pengubahsuaian model dari "hanya menjual kereta" kepada "berakar di sana, perkembangan simbiosis", menyediakan contoh industri yang boleh disalin dan boleh dirujuk untuk pembangunan global jenama China.

Dalam peringkat kualiti produk dan perkhidmatan, Chery mencapai terobosan bersejarah industri pada 2026, sekali gus merangkul J.D.Power kualiti baru IQS, daya tarikan produk APEAL, pengalaman pembelian PXI, perkhidmatan selepas jualan CSI empat penyelidikan teras kedudukan pertama jenama sendiri, menjadi syarikat automotif domestik pertama yang mencapai "empat kejuaraan penuh" penilaian tersebut. Empat penilaian berwibawa meliputi kualiti keluaran kilang kenderaan, pengalaman produk pemanduan, perkhidmatan pembelian hujung terminal, hayat penuh pemeliharaan selepas jualan, hasil penilaian yang memimpin sepenuhnya semua dimensi, cukup membuktikan kesan pelaksanaan sistem pembuatan kualiti jangka panjang yang Chery pegang teguh, mencapai perkembangan yang bersih "jualan meningkat stabil, reputasi diperkukuhkan serentak" format. Pada masa yang sama, penempatan perniagaan pintar ter baharu Chery mendapat kesan, di bawah Chery Robotik Mojia perniagaan menyelesaikan globalisasi berskala besar pelaksanaan, produk memasuki lebih 60 negara global, meliputi lebih 100 jenis kegunaan komersial dan industri, setakat setengah tahun pertama jumlah jualan global terkumpul memecahkan 2000 unit, perniagaan robot manusia menjadi kad baharu teknologi ke luar negara Chery, tanda Chery telah dari syarikat pembuatan kenderaan tradisional, ke kumpulan teknologi pelbagai bidang transformasi.

Setengah tahun pertama 2026 hingga Julai, Chery berturut-turut menyambut dua tanda aras penting yang cukup direkodkan dalam sejarah perkembangan jenama. Tanda aras pertama untuk 25 Julai dicapai global kumulatif jualan memecahkan 20 juta unit. Melihat kembali 29 tahun perkembangan sejarah, Chery sentiasa pegah laluan pembangunan teknologi sendiri, memecah industri "tiada kongsi sukar berkembang", "saiz rendah tidak boleh teknologi sendiri teras" dan lain-lagu biasan tetap, berjalan keluar jalan perkembangan automotif China yang sepenuhnya autonomi terkawal. 20 juta unit bukan titik akhir perkembangan, tetapi awal yang baru, setakat ini Chery telah serentak penempatan memandu pintar bertaraf tinggi, kereta terbang, robot kecerdasan terwujud, "Strategi 3G" dan bahkan fusi nuklear terkawal dan lain-lagu litar ter baharu, terus memecah sempadan industri syarikat automotif tradisional, ke kumpulan teknologi tinggi global stabil ber evolusi.

Tanda aras berat lagi adalah Chery Automobile sebagai subjek syarikat disenaraikan bebas, berjaya masuk senarai 500 Terbesar Fortune 2026, ditempatkan di tempat 383, juga adalah tahun ini Daratan China wilayah hanya terbaru masuk senarai kenderaan penuh. Pada tahap faedah pengurusan, kadar pulangan ekuiti bersih ROE Chery melebihi 36%, diletakkan global ke-30 dalam senarai syarikat 500 Terbesar Fortune pada sesi ini, berada di tempat pertama dalam semua syarikat China tersenarai. Berbeza dengan banyak bergantung pada saiz pendapatan tersenarai perusahaan, Chery kali ini dengan subjek tersenarakan bebas identiti masuk senarai, menunjukkan sistem tadbir urus moden perusahaan, mekanisme operasi pasaran matang sepenuhnya, juga memecah industri hanya membandingkan saiz pengeluaran dan penjualan satu piawaian penilaian, buktikan Chery di luar pertumbuhan saiz, serentak mempunyai keupayaan keuntungan berperingkat industri dan keupayaan pusingan aset berkesan, lengkap dari pengembangan saiz mudah kepada pertumbuhan faedah berkualiti tinggi pusingan strategik penting.

Berbilangan hasil cemerlang ditindih, sepenuhnya tunjukkan Chery 2026 setengah tahun pertama semua bidang pelbagai dimensi kekuatan persaingan menyeluruh. Berdiri pada titik pembangunan setengah tahun, bergantung pada asas pengguna global besar, rangkaian pengeluaran luar negara sempurna, penandaan kualiti berperingkat industri dan stok teknologi ter baharu pelbagai, Chery tenaga pertumbuhan berterusan cukup. Separuh tahun kedua, Chery akan terus membesarkan eksport, tenaga baharu dua keluk pertumbuhan kelebihan, bergantung pada 20 juta pengguna global akumulasi dan 500 Terbesar Fortune potensi platform, terus menggali inovasi teknologi teras sendiri, memperdalam layout ekosistem lokalisasi global, dengan selamat memajukan pembinaan kumpulan teknologi tinggi global, terus memperkukuhkan asas pembangunan berkualiti tinggi jenama sendiri, ke pasaran global menghantar automotif China industri ke atas terobosan kekuatan teras.

In the first half of 2026, competition in the automotive industry continued to intensify, and market structures accelerated iteration. Chery Group, relying on clear strategic layouts, deep independent technology accumulation, and a mature global operation system, achieved comprehensive breakthroughs in four dimensions: sales scale, quality reputation, globalization progress, and frontier technology layout. It continuously achieved landmark results such as record-breaking sales figures, industry-recognized quality certifications, global production and sales milestones, and a spot on the Fortune Global 500 list, delivering a highly valuable report on high-quality development for the first half of the year with stable growth resilience, leading business performance, and diversified technology layout.

From the perspective of market sales volume, in the first half of 2026, Chery Group's cumulative vehicle sales reached 1.3575 million units, a year-on-year increase of 7.7%, refreshing the highest sales record for the same period since the brand's establishment and solidifying its status as a top-tier independent brand. Behind the outstanding data, exports and new energy businesses form the core dual engines driving growth, becoming Chery's core advantage distinguishing it from most peers. In the first half, Chery's total overseas export volume reached 943,800 units, a significant year-on-year increase of 71.5%. On average, one Chery vehicle is shipped to various global destinations every 17 seconds. Relying on solid product strength, the brand continued to achieve breakthroughs in market share in global high-regulation standard markets such as Europe, the UK, and Australia. Currently, Chery's global overseas user scale is approaching 7 million, accounting for 35% of the brand's total user base. The overseas market has become the core foundation supporting the brand's long-term development.

At the level of going global model, Chery has long moved beyond the primary trade mode of simply exporting vehicles, building a unique 'Integrative Going Global' paradigm. Currently, Chery has laid out six core overseas manufacturing nodes in Spain, South Africa, Brazil, Russia, Thailand, and Iran, building a localized production network covering key global markets. Among them, the Spain EBRO plant deepens into the European local market, and the South Africa Roslyn plant takes over the capacity of a century-old automotive manufacturing base. All major overseas factories adhere to deep localization operations, hiring a large number of local employees, cultivating local upstream and downstream supply chains, complying with local regulations, and implementing various public welfare projects. They abandoned the simple replication of domestic factory expansion ideas, achieving a model upgrade from 'simply selling cars' to 'rooting locally and co-developing', providing replicable and referenceable industry samples for the globalization development of Chinese brands.

At the level of product and service quality, Chery achieved a landmark industry breakthrough in 2026, sweeping first place in four core research independent brand categories of J.D.Power New Car Quality IQS, Product Appeal APEAL, Purchase Experience PXI, and After-sales Service CSI. It became the first domestic automotive enterprise to achieve the 'Grand Slam' of this evaluation. The four authoritative evaluations cover vehicle factory quality, driving product experience, terminal purchase service, and after-sales maintenance full life cycle. Leading evaluation results in all dimensions fully verify Chery's long-term adherence to the quality manufacturing system implementation, achieving a benign development pattern of 'steady sales growth and simultaneous consolidation of reputation'. Meanwhile, Chery's frontier intelligent industry layout has yielded results. Its Moji Robotics business has completed global scaled implementation. Products have entered more than 60 countries globally, covering hundreds of commercial and industrial scenarios. Until the first half of the year, global cumulative sales exceeded 2,000 units. The humanoid robotics business has officially become Chery's new technology going global business card, marking Chery's transition from a traditional complete vehicle manufacturing enterprise to a multi-track technology group.

From the first half of 2026 to July, Chery continuously welcomed two key milestones worthy of being recorded in the brand's development history. The first milestone was reaching a global cumulative sales breakthrough of 20 million units on July 25. Looking back on the 29-year development process, Chery has always stuck to the independent R&D route, breaking industry inherent prejudices such as 'no joint venture, difficult to develop' and 'low volume cannot independently develop core technology', paving a completely independent and controllable Chinese automotive development path. 20 million units is not the end of development, but a brand new starting point. Currently, Chery has simultaneously laid out frontier tracks such as high-level intelligent driving, flying cars, embodied intelligence robots, '3G Strategy', and even controlled nuclear fusion. It continues to break the industry boundaries of traditional car companies, evolving steadily into a global high-tech group.

Another heavyweight milestone is Chery Automobile successfully listing on the 2026 Fortune Global 500 list as an independent listed company entity, ranking 383rd, and also being the only complete vehicle enterprise newly listed in mainland China this year. At the level of business performance, Chery's Return on Equity (ROE) exceeded 36%, ranking 30th globally among this year's Fortune 500 enterprises, and first among all listed Chinese enterprises. Different from many enterprises that rely on revenue volume to be listed, Chery listed this year as an independent listed entity, reflecting the comprehensive maturity of the enterprise's modern governance system and market-oriented operation mechanism. It further broke the single evaluation standard of the industry competing only on production and sales scale, proving that besides scale growth, Chery simultaneously possesses industry-leading profitability and efficient asset turnover capabilities, completing the key strategic turnaround from simple scale expansion to high-quality benefit growth.

The accumulation of multiple outstanding results fully demonstrates Chery's all-round, multi-level comprehensive competitiveness in the first half of 2026. Standing at the six-month development node, relying on a huge global user base, perfect overseas manufacturing network, industry-leading quality endorsement, and diversified frontier technology reserves, Chery's growth momentum continues to be sufficient. In the second half of the year, Chery will continue to amplify the dual growth curve advantages of exports and new energy, relying on 20 million global user accumulation and Fortune 500 platform momentum. It will continuously deepen independent core technology innovation, deepen global localization ecological layout, steadily promote the construction of a global high-tech group, continuously consolidate the foundation of high-quality development of independent brands, and convey the core force of Chinese automotive industry upward breakthrough to the global market.

On July 25, 2026, Chery Group's global cumulative sales officially broke through 20 million units. On the same day, Fengyun A9, which went on sale, was officially delivered to users as the 20 millionth car of Chery Group.

Chery Group's 20 millionth car landing on Fengyun A9 is a call across time: Fengyun is the first car created by Chery, and also Chery's first global car to go overseas, now it has been fully refreshed into new energy intelligent vehicles. Fengyun A9 is positioned as "Long-Range Intelligent Beauty Pure Electric Coupe", not an ordinary new car, but the representative work of Chery's entire product system and quality system comprehensive upgrade, representing what Chery "Sets Off Towards Beauty" looks like, and also representing Chery's sincerity of "In China, For The World".

Starting from zero to the 20 millionth unit, Chery used a 29-year entrepreneurial journey to personally experience and witness the upward path of Chinese automobile innovation development, and also explored a path of Chinese automobile globalization "In China, For The World".

29 Years and 20 Million Units: The Upward Path of Chinese Automobiles

This July coincides with the 70th anniversary of the roll-off of the first automobile in New China. In the 70-year history of China's automobile industry, Chery's 29-year entrepreneurial journey has a special sample significance.

In the 1990s, two assertions prevailed in the industry: "No prospect without joint venture with multinational corporations" and "Cannot do independent R&D without a scale of 1 million". Chery broke these assertions, insisting on the path of independent brands, independent R&D, and independent development, becoming the first Chinese brand car company to master the core technologies of the "Three Major Components".

In 2007, Chery became the first Chinese brand car company to break through 1 million cumulative sales, and afterwards was the first to cross the 2 million, 3 million, 5 million unit milestones, until today breaking through 20 million units.

Image shows Chery Rhino Battery

Image shows Chery Mo-Jia Robot

Nowadays, Chery's globalized industry covers diverse fields such as complete vehicle manufacturing, core components, automotive finance, embodied intelligent robots, modern services, intelligent technology, etc. Chery's "Super Technology Shelf" has reserved more than 400 advanced technologies, including Rhino Battery, Falcon Smart Driving Large Model, Lingxi Smart Cockpit 2.0, Ark Amphibious System, Kunpeng Tianqing 48.57% Thermal Efficiency Engine, etc., covering the "Land, Sea, and Air" technology spectrum.

In the latest announced 2026 Fortune China 500 List, Chery Automobile appeared on the list for the first time as a listed company, ranking 87th, Return on Equity (ROE) ranked first in the automotive industry.

Over 1/3 Owners Overseas: The Chinese Car Company with the Highest "Globalization Content"

This May, Dragos Stan from Romania, driving a Chery car, spent 25 days, traveling 12,000 kilometers, crossing 8 countries on the Eurasian continent, arriving at Chery's Wuhu Headquarters with zero failures. "Trust Made in China." This was a sentence Dragos said repeatedly on the road.

Image shows Dragos Stan crossing the Eurasian Continent

Similar trust is gathering into scale globally. In the first half of this year, Chery Group cumulatively exported 943,800 automobiles, a year-on-year increase of 71.5%; for four consecutive months, it broke the Chinese automobile single-month export record, with one "Made by Chery" vehicle heading overseas every 17 seconds. Now, Chery products sell well in over 130 countries and regions, with overseas users close to 7 million, accounting for about 35% of the global 20 million users—for every 3 Chery owners, 1 is overseas.

Recognition from high-regulation markets verifies the quality of user choices. January-June, Chery sold 174,000 units cumulatively in Europe, a year-on-year increase of over 212%; for four consecutive months, it ranked in the top two of the new car sales list for all markets and all brands in the UK, and JAECOO 7 even won the single-month sales champion for all markets and all brands.

Image shows Chery vehicles going overseas are about to board the ship

"Tree Planter" Logic: Wherever, For Whoever

On July 3, 2026, Pretoria, the administrative capital of South Africa. Chery announced that it will transform and upgrade the Rosslyn Plant acquired from foreign enterprises to resume production, promising to retain all original 692 employees, and drive nearly 3,000 employment jobs upstream and downstream. When the news was announced, cheers broke out on site.

Image shows Chery South Africa Rosslyn Plant Launch

Wherever Chery goes globally, it represents the image of Chinese brands. It cannot be a "Wind Tumbleweed" that moves for profit, but must be a "Tree Planter" rooted locally—wherever, for wherever, becoming part of the local community.

At home, behind Chery's 20 million cars are industrial chains, linking the industrial development, employment jobs, taxes, and livelihood projects of national bases. Only in Wuhu, Chery drives the clustering of over 3,000 supporting enterprises upstream and downstream, attracts more than 30 Fortune 500 companies to settle down, and further helps Anhui become a major automobile province稳居 "Top Three in the Nation" for automobile production, new energy vehicle production, and automobile exports.

Image shows Chery Wuhu Manufacturing Base

Overseas, Chery has also upgraded from "Product Going Overseas" to "Ecosystem Going Overseas." In 2024, Chery cooperated with Spanish EV MOTORS to revive the Spanish national brand EBRO, creating over 1,000 employment jobs, praised by both governments and the public as the "Model of China-Spain Cooperation." Currently, Chery Group has 150,000 employees globally, among which overseas employees exceed 20,000, further driving millions of employment jobs upstream and downstream.

Beyond industry rooting, the public welfare green shade of the "Tree Planter" is also extending globally. Chery practices ESG sustainable development concepts, with the carbon footprint coverage rate of models on sale reaching 100%; conducts long-term cooperation with the International Union for Conservation of Nature (IUCN), investing in Mediterranean seagrass bed restoration, Malaysia mangrove protection, and Spain, South Africa key natural protection area projects; as a global partner of the United Nations Children's Fund, since 2023, cumulatively promised to donate $12 million, to support global education projects.

Image shows Chery joins IUCN for Mediterranean seagrass bed restoration environmental protection activity

After 20 Million Units: From "Building Cars" to "Creating Beautiful Lifestyle"

After 20 million units, where does Chery go? The answer Chery gives is: Chery's mission is to help Chinese brands get stronger from big, help Chinese automobiles change the world automobile industry; Chery is not only a car company, but also a tech ecosystem company that through technological innovation, continuously breaks energy constraints, travel boundaries, and industrial bottlenecks, continuously creating beautiful lifestyles for global users—what Chery is to face is the ultimate topic of human sustainable development.

The answer has already shown its prototype: Falcon Driving Assist, Lingxi Smart Cockpit are now on main models, L3/L4 Level Autonomous Driving is accelerating mass production; eVTOL Flying Cars successfully test flight, Mo-Jia Robots have been sold to 60 countries and regions, continuously expanding travel boundaries; Rhino Solid-state Battery energy density reaches 400 Wh/kg and is sprinting towards 600 Wh/kg; Controllable Nuclear Fusion "Artificial Sun" research has also started strategic layout. Focusing on the front-line layout of cells and high computing power chips (2C Technology), Robotaxi and Mo-Jia Robots (2R Technology), green materials, green energy, green computing power (3G Technology), and spare parts boutique ecosystem, digital content subscription ecosystem (2E Ecosystem), constitutes Chery's technology foundation facing the future.

Image shows Chery Representative Technology Ecosystem Layout

70 years ago, China's automobile industry started from zero; 29 years ago, Chery Automobile started from the wasteland. 20 million units is a milestone on this entrepreneurial road, and also a new starting point for Chery's next leg.

Facing the upcoming "Standing at thirty" in 2027, Chery wants to go from "Building Cars" to "Creating Sustainable Beautiful Lifestyle"—this is the topic of Chery's "Standing at thirty", and also the agreement between this 29-year-old Chery and the "Century Chery"!

25 Julai 2026, Kumpulan Chery secara rasmi mencapai jumlah jualan global melebihi 20 juta unit. Pada hari yang sama, Fengyun A9 yang dilancarkan, sebagai kenderaan ke-20 juta Kumpulan Chery, telah diserahkan secara rasmi kepada pengguna.

Kenderaan ke-20 juta Kumpulan Chery jatuh pada Fengyun A9, adalah satu respons merentas masa: Fengyun ialah kenderaan pertama yang dibina oleh Chery, juga merupakan kereta global pertama Chery yang menuju ke luar negara, kini telah diperbaharui sepenuhnya menjadi kenderaan pintar tenaga baru. Fengyun A9 diletakkan pada kategori "coupé elektrik murni pintar dengan jarak jauh", bukan sekadar kereta baharu biasa, tetapi merupakan karya wakil peningkatan sistem produk dan sistem kualiti Chery secara menyeluruh, mewakili gaya "Berlepas ke arah kebaikan" Chery, juga mewakili kesungguhan Chery "Di China, Untuk Dunia".

Dari permulaan sifar, sehingga ke-20 juta unit, Chery menggunakan perjalanan 29 tahun pengusahaan, mengalami dan menyaksikan jalan ke atas bagi pembangunan inovatif automotif China, juga meneroka jalan globalisasi automotif China "Di China, Untuk Dunia".

29 Tahun dan 20 Juta Unit: Jalan Ke Atas Automotif China

Bulan Julai tahun ini bertepatan dengan 70 tahun pelancaran pertama kenderaan buatan China baru. Dalam sejarah industri automotif China selama 70 tahun, perjalanan 29 tahun Chery Automotive mempunyai makna sampel yang berbeza.

Pada dekad 1990-an, dua pendirian biasa dalam industri: "Tiada masa depan tanpa perkongsian dengan syarikat multinasional" "Tidak mampu penyelidikan dan pembangunan sendiri tanpa skala jutaan". Chery mematahkan pendirian ini, berpegang pada jalan Jenama Sendiri, Penyelidikan dan Pembangunan Sendiri, Pembangunan Sendiri, menjadi syarikat automotif jenama China pertama yang menguasai teknologi teras "tiga komponen utama".

Tahun 2007, Chery menjadi syarikat automotif jenama China pertama yang mencapai jualan kumulatif melebihi 1 juta unit, selepas itu lebih-lebih lagi menjadi yang terawal melangkah naik tangga 2 juta, 3 juta, 5 juta unit, sehingga hari ini mencapai melebihi 20 juta unit.

Gambar bagi Bateri Rhino Chery

Gambar bagi Robot Moji Chery

Chery sekarang, industri globalisasi meliputi pembuatan kenderaan lengkap, komponen teras, kewangan automotif, robot pintar berbadan, perkhidmatan moden, teknologi pintar, dan pelbagai bidang lain. Rak "Teknologi Super" Chery telah menyimpan lebih daripada 400 teknologi maju, termasuk Bateri Rhino, Model Kecerdasan Buatan Pengangkutan Falcon, Kabin Pintar Lingxi 2.0, Sistem Amfibi Ark, Enjin Kunpeng Tianqing dengan kecekapan haba 48.57%, dll., merangkumi peta teknologi "Laut, Darat, Angkasa".

Dalam 500 Teratas "Forbes" China 2026 yang diumumkan terkini, Chery Automotive muncul untuk pertama kali sebagai syarikat tersenarai, menduduki tempat ke-87, Pulangan Modal (ROE) menduduki tempat pertama dalam industri automotif.

Lebih 1/3 Pemilik Kereta di Luar Negara: "Kandungan Globalisasi" Tertinggi Dalam Syarikat Automotif China

Bulan Mei tahun ini, Dragos Stan dari Romania, memandu sebuah kereta Chery, mengambil masa 25 hari, menempuh 12,000 kilometer, menyeberang benua Eurasia melalui 8 negara, tiba di ibu pejabat Chery Wuhu tanpa sebarang kerosakan sepanjang perjalanan. "Percayai Pembuatan China." Ini adalah satu kalimah yang Dragos katakan berulang kali sepanjang perjalanan.

Gambar bagi Dragos Stan semasa menyeberangi benua Eurasia

Kepercayaan serupa, kini berkumpul secara global. Setengah tahun pertama tahun ini, jumlah eksport kenderaan Chery Group mencapai 943,800 unit, meningkat 71.5% dari tahun ke tahun; merekodkan eksport bulanan automotif China selama empat bulan berturut-turut, purata setiap 17 saat ada sebuah "Pembuatan Chery" menuju ke luar negara. Sekarang, produk Chery laris di lebih daripada 130 negara dan wilayah di seluruh dunia, pengguna luar negara hampir 7 juta, kira-kira 35% daripada 20 juta pengguna global——Setiap 3 pemilik kereta Chery, ada 1 berada di luar negara.

Pengiktirafan daripada pasaran berregulasi tinggi, mengesahkan nilai pilihan pengguna. Januari-Jun, jualan kumulatif Chery di Eropah adalah 174,000 unit, meningkat melebihi 212% dari tahun ke tahun; di United Kingdom, selama empat bulan berturut-turut masuk ke dalam dua teratas senarai jualan kereta baharu semua jenama dan pasaran, JAECOO 7 bahkan meraih juara jualan bulanan semua jenama dan pasaran.

Gambar bagi kenderaan eksport Chery yang akan naik kapal

Logik "Penanam Pokok": Di Mana, Untuk Di Mana

3 Julai tahun ini, Pretoria, ibu pejabat pentadbiran Afrika Selatan. Chery mengumuman, akan memodifikasi dan meningkatkan kilang Roslin yang dibeli daripada syarikat asing, memulakan semula pengeluaran, menjanjikan mengekalkan kesemua 692 pekerja asal, dan menggerakkan hampir 3000 peluang pekerjaan hulu dan hilir. Apabila berita diumumkan, suasana setempat meledak dengan sorakan.

Gambar bagi pelancaran kilang Roslin Afrika Selatan Chery

Apabila Chery berjalan ke mana-mana tempat di seluruh dunia, ia mewakili imej jenama China, tidak boleh menjadi "Rumput Tertiup Angin" yang mencari keuntungan, tetapi perlu menjadi "Penanam Pokok" yang berakar pada tempat setempat—Di mana, Untuk Di Mana, menjadi sebahagian daripada setempat.

Dalam negara, di sebalik 20 juta kereta Chery adalah satu rantai industri, berkaitan dengan pembangunan industri tapak di seluruh negara, peluang pekerjaan, cukai dan urusan rakyat. Di Wuhu sahaja, Chery menggerakkan lebih 3000 syarikat sokongan hulu dan hilir berkumpul, menarik lebih 30 syarikat Fortune 500 menempatkan ibu pejabat, malah membantu Anhui menjadi negeri besar automotif yang stabil menjadi nombor satu nasional dalam "tiga bidang" pengeluaran kereta, pengeluaran kereta baharu, dan eksport kereta.

Gambar bagi tapak pembuatan Chery di Wuhu

Di luar negara, Chery juga beralih daripada "Eksport Produk" kepada "Eksport Ekosistem".Tahun 2024, Chery bekerjasama dengan EV MOTORS Sepanyol, memulihkan jenama kebangsaan Sepanyol EBRO, juga mencipta lebih 1000 peluang pekerjaan, dipuji oleh kerajaan dan rakyat kedua-dua negara sebagai "Contoh Kerjasama Sepanyol-China". Sekarang, Chery Group mempunyai 150,000 pekerja di seluruh dunia, di mana pekerja luar negara melebihi 20,000 orang, malah menggerakkan jutaan peluang pekerjaan hulu dan hilir.

Di luar akar industri, "Hijau Kesejahteraan Penanam Pokok" juga berkembang secara global.Chery melaksanakan konsep pembangunan lestari ESG, tahap liputan jejak karbon bagi model terjual adalah 100%; berkolaborasi jangka panjang dengan Gabungan Pemuliharaan Semula Jadi Dunia (IUCN), melabur dalam projek pemulihan padang rumput Laut Tengah, pemuliharaan hutan bakau Malaysia, kawasan perlindungan semulajadi utama Sepanyol, Afrika Selatan; sebagai rakan strategik global Yayasan Kanak-kanak Pertubuhan Bangsa-Bangsa Bersatu, sejak 2023 telah berjanji menyumbang 12 juta USD untuk menyokong projek pendidikan global.

Gambar bagi Chery bekerjasama dengan IUCN menjalankan aktiviti pemuliharaan alam sekitar pemulihan padang rumput Laut Tengah

Selepas 20 Juta Unit: Dari "Membuat Kereta" ke "Mencipta Cara Hidup Yang Baik"

Selepas 20 juta unit, ke mana Chery pergi? Jawapan yang diberi oleh Chery ialah: Misi Chery ialah membantu jenama China menjadi besar dan kuat, membantu automotif China mengubah automotif dunia; Chery bukan sekadar syarikat automotif, malah syarikat ekologi teknologi yang melalui inovasi teknologi, sentiasa mengatasi sekatan tenaga, sempadan perjalanan, halangan industri, sentiasa mencipta cara hidup yang baik bagi pengguna global—yang perlu dihadapi oleh Chery ialah topik akhir pembangunan lestari manusia.

Jawapan sudah mula terlihat: Bantuan Penggerak Falcon, Kabin Pintar Lingxi telah dipasang pada model utama, pempadanan自动驾驶 L3/L4 dipacu produksi; eVTOL kereta terbang berjaya ujian terbang, Robot Moji telah dijual ke 60 negara dan wilayah, sentiasa mengembangkan sempadan perjalanan; Bateri Pepejal Rhino ketumpatan tenaga mencapai 400Wh/KG dan menuju ke 600Wh/KG; penyelidikan "Matahari Buatan" fusi nuklear terkawal juga membuka strategi penempatan. Fokus pada penempatan teraju sel elektrik dan cip kuasa tinggi (teknologi 2C), Robotaxi dan Robot Moji (teknologi 2R), bahan hijau, tenaga hijau, kuasa hijau (teknologi 3G), serta ekosistem bekalan berkualiti, ekosistem langganan kandungan digital (ekosistem 2E), membentuk tapak teknologi Chery yang berorientasikan masa depan.

Gambar bagi penempatan ekologi teknologi representative Chery

70 tahun lalu, industri automotif China baru bermula dari sifar; 29 tahun lalu, Chery Automotive bermula dari tanah tandus. 20 juta unit, adalah landasan penting di jalan pengusahaan ini, juga titik permulaan baharu untuk jalan seterusnya Chery.

Memerhadapi "Tiga Puluh Berdiri" yang bakal tiba pada tahun 2027, Chery perlu beralih daripada "Membuat Kereta" ke "Mencipta Cara Hidup Lestari Yang Baik"—ini ialah topik "Tiga Puluh Berdiri" Chery, juga satu janji antara Chery yang berusia 29 tahun tahun ini, dan "Chery Ratus Tahun"!