Five Major Brands, 12 Products Land in Chengdu, Chery Sends Three Signals - Did You Understand?

Written by Zhao Yun

August 21, Hall 5 of the 2026 Chengdu Auto Show, Chery Group rented the entire exhibition hall, showcasing a total of 38 car models from its five major brands: Chery, Exeed, Jetour, iCAR, and Zongheng. Among them, the Chery brand brought 12 car models – the Fengyun A9 and Fengyun T7 'Aesthetic Twin Stars' debuted together, the QQ3 Modern Edition started the early trial experience, and the global quality sedan benchmark Arrizo 7 made its global premiere. From pure electric, hybrid to fuel, from entry-level family sedans to flagship sports coupes, from individual small electric cars to rugged off-roaders, Chery is passing three clear signals to the outside world with an unprecedented 'Global Car' matrix.

01

Saying Goodbye to 'Modify for Export', Chery Aims to Define New Standards for 'Native Global Cars'

For a long time, the export path of Chinese automakers has mostly been 'Domestic R&D, Domestic Launch, Then Modified for Export'—making adaptation adjustments to products developed for the Chinese market and then launching them overseas. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., explicitly denied this path at the auto show: "True Global Cars are not developed domestically and then modified for export, but anchored to the global market from the start of R&D."

Fengyun T7 is exactly the implementation sample of this concept. As Chery's first native global model in the Smart Electric Era, it was developed for the global market from the first day of product definition. What does this mean? A car must face European highways, Middle East heat, Southeast Asia humidity, and Nordic severe cold simultaneously, meeting the passenger space requirements for tall Europeans, driving habits of Southeast Asian users, and parking and operation preferences of different countries. To this end, Chery pre-researched global regulations two years in advance and designed against the 2026 E-NCAP standards; invested 81 exclusive durability cars for simultaneous road testing, with a cumulative test mileage of over 6 million kilometers; covering 100 types of extreme road conditions including EU, ANZ, Middle East, South Africa, etc. Fengyun T7 pre-sale orders exceeded 16,787 units in 9 days, scheduled to officially launch on August 26 according to plan, followed by a landing in markets such as Indonesia, EU, UK, Australia, etc.

This 'Native Global' car-making logic is the key turning point for Chinese automobiles moving from 'Product Export' to 'Brand Export'. When Chinese auto exports are expected to break through the 10 million unit scale in 2026, relying solely on trade-based exports is not enough—whoever can first establish the system capability of 'facing the global market from R&D', who can truly win long-term trust in the global market.

02

Technical Foundation is not 'Showing Off Skills', but 'Hard Currency' for 'Global Cars'

In the Smart Electric Era, technology is the hardest hand of cards for auto companies. At this Chengdu Auto Show, Chery built a 'Tech Ecosystem Island' theme exhibition hall, turning frontier technologies such as Rhino Battery, Kunpeng Power, AI Intelligence, etc., from parameters into touchable experiences. Extreme safety demonstrations such as battery puncture and cell soaking after squeezing were set up on site, where visitors can see with their own eyes: 10-pin Puncture (10x National Standard), cells do not smoke, do not catch fire; after bottom squeeze deformation 50% (3x National Standard) then 3-pin puncture, still no fire.

Battery safety is the bottom line that New Energy Vehicles cannot compromise. Chery Rhino Battery builds a complete defense line from three dimensions: Material, Structure, and Smart Control—Rhino Crystal, Rhino Shield, Rhino Cloud three layers of protection. The manufacturing end is even more harsh: Five Demagnetization Steps (industry generally three to four), Grade 100 Clean Room (reaching Medical Operating Room Standard, far higher than the industry Grade 1000), over 8,000 process control points, over 300 quality gates.

Supporting these technologies is the system capability accumulated by Chery during the globalization process. To date, Chery has 71 car models obtained Five-Star Safety Certification in global markets such as China, Europe, Australia, ASEAN, etc., with the number of Five-Star Safety models ranking first among Chinese brands. In June and July this year, Chery won first place among domestic brands in four core studies by J.D. Power: New Car Quality, Product Appeal, Purchase Experience, and After-sales Service.

If 'Native Global Cars' is Chery's product philosophy, then this complete technical system from material to manufacturing, from testing to certification, is the hard strength to support the implementation of this philosophy. Technology is not 'Showing Off Skills', it is the passport for 'Global Cars'.

03

Youthification is not Just Slogans, It's Dialoguing in the Youth's Way

At this Chengdu Auto Show, the most intuitive change in the Chery exhibition booth is 'getting younger'. Fashion Influencers and Trend Bloggers gathered on the booth, young high-value domestic and foreign product presenters and Baristas shuttled between them. On August 22 'God-tier Beauty Theme Day', audiences can take fashion photo shoots in the Fengyun A9 Most Beautiful Combo Zone and QQ3 Supermodel Combo Zone, and free experience Celebrity Same Makeup. The nearby Ruixiang Life Ecosystem Space integrates Trend Modification, Camping, Smart Tech, and Lifestyle Market into one.

Behind these seemingly 'flashy' marketing actions is Chery's sober cognition of user structure: 73.6% of Fengyun A9 users are young people under 35, and the female user ratio is 42.7%; 65% of Fengyun T7 users are young people under 35; among the first batch of delivery users for the new QQ3, users aged 20 to 35 account for 41%. The choice of young consumer groups is becoming one of the core factors to measure brand global recognition.

Product-level youthification is equally clear. Fengyun A9 won the 2026 German Red Dot Design Award; the new QQ3 Modern Edition was designed by a Domestic Red Dot Design 4-Award Team, blending classic elements with technology in the Smart Electric Era; Arrizo 7 drew inspiration from changes in Water Movement and Stillness. Enlisting a Global Young Designer Team, deeply linking with over 10,000 young users, cumulatively collecting over 21,000 survey questionnaires—Chery 'brought young people into the Meeting Room' in the product definition phase.

Conclusion: Chery's Breakout Logic

In the first half of 2026, Chery's global market sales share reached 4.1%, ranking 9th globally alongside US Ford; cumulative exports from January to July reached 1.146 million units; single month exports in July reached 202,533 units, becoming China's first auto company to break through 200,000 units in single month export. As of the end of July, global cumulative car users broke 20.16 million, overseas users exceeded 6.99 million.

Behind these numbers, Chery is walking a globalization path different from any Chinese automaker before—not selling domestic products overseas, but building cars for the globe from Day 1; not relying on a single hit to conquer the world, but building a moat with a complete technical system and product matrix; not doing branding in traditional ways, but dialoguing with global users in the youth's context.

From 'Chinese Cars' to 'Global Champions', what Chery presented at the Chengdu Auto Show is not only a product show, but a complete global breakout logic. As the global automotive industry landscape accelerates reshaping, Chery has chosen the hardest but most correct path—making true 'Global Cars'.