Malaysia's four-year electric vehicle import tax exemption policy has officially ended. The new regulations implemented on July 1 directly tightened the entry threshold for imported electric vehicles. Regarding complete vehicle imports, the new regulations require that the CIF price of all CBU electric vehicles must not be lower than 200,000 Ringgit (approximately 320,000 RMB), and the motor output power must not be lower than 180 kW (about 241 hp). Both conditions must be met simultaneously; neither can be missing.

Relying on the previously relaxed environment, Chinese brands once captured 60% of the new energy vehicle market share in Malaysia. Now, the local market intends to replicate the industrialization model of local automakers, forcing foreign investment to shift from complete vehicle trading to local manufacturing. After all, no one wants to be just a dumping ground for goods.

Electric Vehicle New Policy Heavy Implementation in July

After the four-year electric vehicle import tariff exemption period ends, Malaysia significantly tightened complete vehicle import rules, upgrading the previously duty-free 100,000 Ringgit CIF threshold to a mandatory 200,000 Ringgit entry baseline, while rigidly binding a 180 kW motor power lower limit; both conditions are indispensable. Previously, the 100,000 Ringgit was only the tariff exemption line, the price point perfectly fit the pricing system of main home-use models going overseas, BYD Dolphin, entry-level Atto 3, and other volume-selling models relied on cost advantages during the tax exemption period, becoming core products for Chinese brands to seize the local market.

After the CIF price is raised to 200,000 Ringgit, adding import tariffs, domestic sales tax, and dealer markups, estimated based on the current tax and fee structure of the Malaysian automotive market, the final vehicle price will reach above 300,000 Ringgit, converting to RMB, it is close to 480,000. Most Malaysian households' car purchasing budgets are in the range of 100,000 to 250,000 Ringgit, this price range of 300,000 Ringgit is a niche market where Tesla and BBA pure electric models have already dug deep, there are very few models domestically that can cross both rigid thresholds, the price-friendly family car base that Chinese brands originally stabilized via pure import routes is essentially locked by the policy; while vehicles assembled locally via CKD can still legally cover the mainstream family consumption price range of 100,000 to 250,000 Ringgit.

Many brands can choose to rent existing local factories for knocked-down assembly production, Leapmotor uses Stellantis idle production lines to launch C10, Xpeng partners with local manufacturers to launch right-hand drive G6, by reusing existing capacity to avoid the strict clauses of 80% mandatory export for new factories, this is the easiest flexible method to implement at present. However, this light-asset OEM model has many hidden dangers from the perspective of long-term industrial layout.

Car companies do not own production lines, unable to independently expand production schedules during peak order surges, production line modifications for model updates are also subject to the partner's will, the production rhythm is hard to control completely by themselves. More critically, core components like batteries, electronic controls still rely on being shipped separately from domestic sources, localization only stays at the final process. Referencing Indonesia's practice of continuously raising local component ratios, the local 2030 target for new energy vehicle local component penetration rate is set at 80%, the overall industrial orientation in Southeast Asia is forcing upstream supply chains to land locally, the model of only simple assembly will eventually face policy constraints.

Moreover, this detour route itself has no permanent guarantee at the legal level, Malaysia can update industrial regulations at any time later, including existing factory cooperation projects into export quota supervision, this shortcut could be tightened or blocked at any moment. The export strategy of only doing trade output and unwilling to deeply bind local industrial chains has no more sustainable space.

Chinese Automakers Face Major Differentiation

Geely Holdings is the biggest indirect beneficiary of this round of policies. Geely holds 49.9% of shares in Malaysia's traditional state-owned automaker Proton, and Proton itself holds original CKD production qualifications, it does not belong to the new foreign investment factory construction projects approved after September 2025. This means the strictest 80% mandatory export quota in the new regulations cannot constrain Proton from the start. Proton has no ratio restrictions on sales in the local market, and can long-term enjoy policy inclinations for local component support, effectively standing in the safe zone by nature within the environment of tightening policies.

In addition, Xpeng Motors relies on EPMB's existing factory in Melaka State to carry out CKD complete knocked-down assembly, Leapmotor uses Stellantis's own complete vehicle factory located in Kulim, Kedah, Malaysia for local assembly. Both types of projects belong to reusing existing local capacity, and can be exempted from the requirement of 80% mandatory export quota in the new regulations.

While BYD's wholly-owned new factory planned in Perak State, Chery's new industrial park planned in Selangor State, both belong to new manufacturing projects approved after September 2025, will be strictly constrained by the 80% export quota; brands like Great Wall Motors relying on pure imports of affordable models, directly face the impact of losing the access qualification for main models.

The core logic of the new regulations is actually setting up a double barrier for "new foreign players", clearly not welcoming foreign enterprises that only focus on building capacity in the local market. The remaining options for foreign brands are very limited: either introduce high-end models via pure import routes, giving up the mainstream volume market; or rent existing local production lines for knocked-down assembly, production capacity rhythm and cost control are all subject to others, hard to form scaled price competitiveness.

Viewing the entire Southeast Asian market dimension, this logic is not unfamiliar. Thailand and Indonesia's industrial policy directions have been highly consistent in the past two years: the threshold for complete vehicle imports continues to rise, the core conditions for market access are gradually shifting from product competitiveness to the depth of localization investment.

In early years, when most Chinese electric vehicle brands first entered Southeast Asia, they followed a typical trade route: controlling costs by relying on the scale advantages of the domestic supply chain, and rapidly distributing goods after complete vehicles are shipped by sea, relying on price differences, most stayed at the superficial cooperation stage of "selling products". However, a few brands like Geely have already completed deep localization layout through the method of investing in local car companies.

Now, the demands of ASEAN core markets have shifted from "richening consumption choices" to "driving local industrial upgrades", the exchange chips for market access have also changed from pure product power to capacity landing, technology transfer, and supply chain driving capabilities. Brands that only do commodity output and are unwilling to do industrial binding will sooner or later be squeezed into niche peripheral markets by gradually tightening rules.

In other words, the export 1.0 stage relying purely on complete vehicle distribution has reached its end in the Southeast Asian market.

Consumer Car Review

Actually, the screening logic of the Southeast Asian market has never changed: It welcomes co-builders who bring the industrial chain, not passersby who only sell products. When rules tighten step by step, the winning hand of going overseas has long shifted from product costs, pricing strategies, to the ability to predict industrial rules, and the depth of layout rooted in the local area.

After all, a model without an industrial anchor point will ultimately not go far.

Dasar pengecualian cukai import kenderaan elektrik selama empat tahun di Malaysia telah berakhir secara rasmi. Peraturan baharu yang dilancarkan pada 1 Julai langsung memperketatkan ambang kemasukan kenderaan elektrik luar. Dari segi import kenderaan lengkap, peraturan baharu memerlukan semua kenderaan elektrik CBU dengan harga CIF tidak boleh kurang daripada 200,000 Ringgit (anggaran 320,000 Renminbi). Output kuasa motor elektrik tidak boleh kurang daripada 180 kW (kira-kira 241 kuasa kuda). Dua syarat ini mesti dipenuhi serentak, tidak boleh terlepas.

Berdasarkan persekitaran longgar sebelum ini, jenama China pernah menguasai 60% bahagian pasaran tenaga baharu Malaysia. Kini, pihak tempatan berniat meniru model pengindustrialan pengeluar kereta tempatan untuk memaksa pelabur asing beralih daripada perdagangan kenderaan lengkap kepada pembuatan tempatan. Lagipun, tiada sesiapa yang mahu hanya menjadi tempat penjualan barang.

Dasar Baharu Kenderaan Elektrik Dilancarkan Pada Julai

Selepas tempoh pengecualian cukai import kenderaan elektrik empat tahun tamat, Malaysia memperketatkan peraturan import kenderaan lengkap secara ketara. Ambang CIF 100,000 Ringgit yang sebelum ini menikmati perlindungan cukai dinaik taraf kepada dasar muktamad ambang kemasukan 200,000 Ringgit, serta mengikat secara ketat had bawah kuasa motor 180 kW. Dua syarat ini tidak boleh terlepas. 100,000 Ringgit sebelum ini hanyalah garis pengecualian cukai, kawasan harga ini sesuai dengan sistem penentuan harga model rumah tangga utama yang dieksport dari negara ini. Model laris seperti BYD Lumba-lumba dan Atto 3 versi permulaan memang berdasarkan kelebihan kos pada tempoh pengecualian cukai, menjadi produk teras bagi jenama China untuk merebut pasaran tempatan.

Selepas harga CIF dinaikkan kepada 200,000 Ringgit, ditambah dengan duti import, cukai jualan tempatan dan harga tambahan biasa pengedar, berdasarkan anggaran struktur cukai semasa pasaran kereta Malaysia, harga jual kenderaan ketika sampai akan mencapai lebih daripada 300,000 Ringgit, dikalibrasi ke Renminbi hampir 480,000. Anggaran bajet biasa keluarga Malaysia untuk membeli kereta harian kebanyakannya dalam julat 100,000 hingga 250,000 Ringgit. Julat harga 300,000 Ringgit ini pada asalnya adalah pasaran khusus yang digali mendalam oleh Tesla dan model elektrik tulen BBA. Model domestik yang boleh melepasi dua ambang keras ini sangat sedikit. Asas pasaran kereta rumah tangga harga mampu milik jenama China yang sebelum ini berdiri kukuh dengan laluan import tulen, bermakna ia dikunci terus oleh dasar tersebut. Manakala model yang dirakit tempatan melalui CKD, masih boleh merangkumi julat harga pengguna rumah tangga arus perdana 100,000 hingga 250,000 Ringgit secara sah.

Ramai jenama yang boleh memusingkan pilihan untuk menyewa kilang tempatan yang sedia ada untuk pengeluaran rakit kompenen. Leapmotor menggunakan talian pengeluaran yang tidak digunakan Stellantis untuk melancarkan C10. XPeng berpasangan dengan pengeluar tempatan untuk melancarkan G6 stereng kanan. Bergantung kepada penggunaan semula kapasiti sedia ada untuk mengelakkan peruntukan eksport 80% wajib yang ketat untuk kilang baharu, adalah cara alternatif yang paling mudah dilaksanakan pada masa kini. Tetapi model pembuatan kontrak aset ringan ini, dari sudut pengurusan industri jangka panjang mempunyai banyak risiko.

Pengeluar kereta tidak mempunyai hak milik talian pengeluaran. Apabila order memuncak semasa musim puncak, tidak dapat mengembangkan pengeluaran dan jadual secara bebas. Pengubahsuaian talian pengeluaran untuk kitaran model juga bergantung pada kehendak rakan kongsi. Rintangan pengeluaran sukar dikawal sepenuhnya oleh diri sendiri. Lagi kritikal, komponen teras seperti bateri dan kawalan elektronik masih bergantung pada pengangkutan terpisah dari negara asal. Tempatanisasi hanya berhenti pada peringkat proses akhir. Merujuk kepada amalan Indonesia yang terus meningkatkan bahagian komponen tempatan, sasaran kadar penetrasi komponen tempatan untuk kenderaan tenaga baharu tempatan pada tahun 2030 ditetapkan pada lapan puluh peratus. Orientasi industri keseluruhan Asia Tenggara adalah memaksa hulu rantaian bekalan turun ke tempatan. Mod yang hanya melakukan rakitan mudah pasti akan menghadapi kekangan dasar pada masa nanti.

Apatah lagi laluan mengelak ini sendiri tidak mempunyai jaminan kekal dari segi undang-undang. Malaysia boleh mengemaskini perundangan industri pada bila-bila masa kemudian, memasukkan projek kerjasama kilang sedia ada ke dalam pengawasan kuota eksport. Jalan pintas ini pada masa ini boleh diperketatkan dan disekat pada bila-bila masa. Pembelian ke pasaran luar negara yang hanya fokus pada output perdagangan dan tidak mahu mengikat secara mendalam dengan rantaian industri tempatan, tidak lagi mempunyai ruang yang berterusan.

Pengeluar Kereta China Menghadapi Pembahagian Besar

Sistem Geely Holdings adalah penerima faedah tidak langsung terbesar dasar kali ini. Geely memegang 49.9% saham syarikat kereta tempatan lama milik negara Malaysia, Proton. Sementara Proton sendiri memegang kualifikasi pengeluaran CKD asli. Tidak termasuk projek pembinaan kilang pelaburan asing baharu yang diluluskan selepas September 2025. Ini bermakna kuota eksport wajib 80% yang paling ketat dalam peraturan baharu, dari awal tidak boleh mengikat Proton. Jualan Proton di pasaran tempatan tiada had peratusan. Bahkan boleh menikmati pelbagai kemudahan dasar untuk tempatanisasi komponen secara jangka panjang. Anggaplah sebagai berada secara semula jadi di dalam zon selamat dalam persekitaran dasar yang diperketat.

Seterusnya, XPeng menggunakan kilang sedia ada EPMB yang terletak di negeri Melaka untuk melakukan rakitan CKD lengkap. Leapmotor menggunakan kilang kenderaan lengkap sendiri milik Stellantis yang terletak di Kulim, Kedah, Malaysia untuk melakukan rakitan tempatan. Kedua-dua jenis projek ini termasuk penggunaan semula kapasiti tempatan sedia ada, boleh dikecualikan daripada keperluan kuota eksport wajib 80% dalam peraturan baharu.

Sementara BYD merancang kilang baharu 100% milik sendiri di Perak, dan Chery merancang taman perindustrian baharu di Selangor, semua termasuk projek pembuatan baharu yang diluluskan selepas September 2025, akan menghadapi kekangan ketat kuota eksport 80%. Jenama seperti Great Wall yang bergantung pada import tulen model harga mampu milik, terus berdepan impak kehilangan kelayakan kemasukan model utama.

Logik teras peraturan baharu, sebenarnya telah menubuhkan dua halangan untuk "pemain baharu asing". Jelas tidak mengalu-alukan perusahaan asing yang hanya memfokuskan membina kapasiti untuk pasaran tempatan. Laluan pilihan yang tinggal bagi jenama asing amat terhad: Sama ada membawa masuk model bahagian atas dengan laluan import tulen, meninggalkan pasaran laris arus perdana; Sama ada menyewa talian pengeluaran tempatan sedia ada untuk rakit kompenen, kapasiti dan kawalan kos mesti bergantung pada orang lain, sukar membentuk daya saing harga berskala besar.

Dilihat dari dimensi keseluruhan pasaran Asia Tenggara, logik set ini tidak asing. Arah dasar industri Thailand dan Indonesia dua tahun kebelakangan ini sangat selaras: Ambang import kenderaan lengkap terus dinaikkan, keadaan teras kemasukan pasaran, secara beransur-ansur beralih dari daya saing produk ke kedalaman pelaburan tempatan.

Pada awal tahun, apabila kebanyakan jenama kenderaan elektrik China pertama kali masuk ke Asia Tenggara, mereka mengikuti laluan perdagangan yang tipikal: Bergantung kepada kelebihan skala rantaian bekalan negara untuk mengawal kos, selepas import kenderaan lengkap ke pelabuhan, menggunakan perbezaan harga untuk menjangkau stok dengan cepat. Kebanyakan hanya berhenti pada peringkat kerjasama permukaan "menjual produk". Manakala Geely dan beberapa jenama lain melalui kaedah saham syarikat kereta tempatan, telah menyelesaikan penempatan strategi tempatan yang mendalam.

Kini, tuntutan pasaran teras ASEAN telah beralih dari "memperkayakan pilihan pengguna" kepada "mendorong peningkatkan industri tempatan". Pertukaran untuk kemasukan pasaran, dari kekuatan produk semata-mata telah berubah menjadi pelaksanaan kapasiti, pemindahan teknologi dan keupayaan menggerakkan rantaian bekalan. Jenama yang hanya output produk dan tidak mahu mengikat industri, lambat laun akan terdorong ke pasaran tepi niche oleh peraturan yang semakin diperketat.

Ditahankan semula, fasa 1.0 ke luar negara yang hanya bergantung pada penghantaran kenderaan lengkap di pasaran Asia Tenggara telah sampai ke penghujung.

Penilaian Pengguna

Sebenarnya, logik penapisan pasaran Asia Tenggara tidak pernah berubah: Ia mengalu-alukan rakan kongsi pembinaan yang membawa rantaian industri, tidak mengalu-alukan pengunjung yang hanya menjual produk. Apabila peraturan diperketap langkah demi langkah, penentu kemenangan ke luar negara telah lama beralih dari kos produk, strategi penetapan harga, ke keupayaan meramal peraturan industri, serta kedalaman penempatan yang berakar tempatan.

Lagipun, mod tanpa anker industri, akhirnya tidak akan berjauhan.

May 28, at the launch event of Geely Galaxy's new model Star Wish, Geely Galaxy officially announced:

Geely Galaxy has become the broadcasting partner of the 2026 World Cup in North America organized by China National Radio and Television, and has exclusively sponsored CCTV-5 flagship sports program "Elite Feast".

Geely relevant personnel revealed exclusively to Global Auto at the signing scene of the strategic agreement with the station before the launch event that this cross-boundary partnership took less than seven or eight days from initial contact to final signing.

The Party Committee Secretary of the General Manager's Office of China National Radio, Television and Broadcasting, Ren Xuean, stated at the launch event site that this cooperation is "a strong alliance between a national platform and a national brand, as well as a perfect fusion of sports spirit and Chinese manufacturing".

Geely Automobile Group CEO Gan Jiayue

Geely Automobile Group CEO Gan Jiayue attributed this rapid two-way engagement to both parties' "shared longing for beauty and happiness". From his perspective, by using the station as a "bridge built for Chinese audiences to connect directly to the World Cup", Geely Galaxy is speeding up to push the high-quality intelligent travel experience representing Chinese manufacturing onto the global arena.

According to incomplete statistics, this is the first Chinese brand to interact with this North American World Cup.

As everyone knows, due to the impact of the initial stagnation in negotiations between the station and FIFA on copyright, the commercial value and expectations of this North American World Cup in China were continuously undervalued by the market.

On May 15, when the station and FIFA reached a broadcast agreement at the last minute, the extremely compressed sponsorship window period caused some enterprises to face a dead end due to too long decision chains and inability to react quickly, leading to many brewing commercial cooperation projects to be unfortunately aborted.

On the contrary, Geely Galaxy, within less than half a month after the station completed copyright signing, successfully completed the sponsorship lock and in-depth participation of this World Cup prime program. Under the extremely tight time window, this is not only a grab for scarce marketing resources, but also a test of corporate decision-making mechanisms.

This determination to quickly bet on core assets in uncertainty reflects the system efficiency and industrial confidence of Geely Galaxy in the breakthrough of new energy strategy.

To be honest, car marketing today is becoming increasingly homogeneous, making good resources that can truly penetrate circles extremely scarce. Such a super event held every four years that can attract global attention, like the World Cup, is more of a lucky encounter.

Multiple sports marketing professionals told Global Auto that regarding this World Cup resource of the station, due to the earlier minor episode, the reaction time left for major brands was not much. "Overall, for resources at this level, it's about speed and decisiveness."

When many enterprises were hesitating and watching due to the short negotiation window period, even missing good opportunities, Geely Galaxy did not hesitate and locked the golden resources of the World Cup before everyone else.

Of course, for Geely, the reason for daring to bet heavily on the World Cup at this time is because they deeply understand the connection between car manufacturing and sports.

Beyond the surface noise of marketing, competitive sports and car manufacturing are essentially the same thing. A high-level sports competition is backed by long-term systematic training, requiring athletes to repeatedly hone and strive, just to win the championship or break through themselves in the end. Car manufacturing also has no shortcuts; this trait of strictly following objective laws and practicing core skills step by step is exactly the foundational tone that the current auto industry should uphold.

Geely previously sponsored high-standard sports events such as Hangzhou Asian Games, Harbin Asian Winter Games, Chengdu World Games, Hangzhou Marathon, etc.

△ One of the venues for the 2026 World Cup: Mexico City Aztec Stadium (Reference Photo)

In the first quarter of this year, Geely Automobile Group's sales volume broke through 700,000 units strongly, topping the Chinese independent brand sales champion. On the new energy track representing the future, Geely Galaxy became the "new energy brand that reached 2 million cumulative sales in the fastest time" in only 37 months, achieving a phenomenal "Galaxy Speed".

Long-term technical deep cultivation proves that today's Chinese auto industry is fully capable of connecting with the world's top level and has formed significant leading advantages in some key technology fields.

If holding the "Elite Feast" exclusively is a grand breakout for Geely Galaxy in the public awareness level, then its overseas achievements shown at the product and service end completely verify the great ambition of Chinese car companies to seek full-chain discourse power in the international market. When the domestic market is still stuck in the share of a single track, Geely's new products have already completed substantive positioning on the international track first.

Gan Jiayue announced a set of data with great industrial insight at the launch event:

In the just passed quarter, Geely "Star Wish" won the sales champion of pure electric hatchbacks in countries such as Mexico, Indonesia, Costa Rica, Brazil, etc., and ranked in the top three in the global new energy vehicle sales list, becoming the Chinese new energy model with the highest ranking. This represents that Chinese new energy products are truly competing in the "final round" of the global auto industry.

Along with the product going overseas is the comprehensive extension of the ecosystem. To welcome the North American World Cup, Geely's Mexico subsidiary launched a measure with great strategic significance: providing free airport pickup service for Geely car owners going to Mexico to watch the game. This precisely echoes the strong momentum of Geely Group's exports breaking through 200,000 units in the first quarter of the year, with a year-on-year increase of 126%, marking that the enterprise is steadily realizing the strategic transformation from single product output to "product, service, ecosystem" full value chain output.

Beyond the World Cup carnival at the public level, Geely has also not relaxed its exploration of the high-barrier professional car sports field. With Ma Qinghua winning the station champion at the Italy round of the TCR World Tour, the strength of Chinese brands on the international professional track was verified again.

Geely Holding Group Senior Vice President Yang Xueliang

But this is not the endgame. Geely Holding Group Senior Vice President Yang Xueliang told Global Auto that Geely not only needs to consolidate the mass foundation in the field of car sports but also explore higher, currently actively responding and contacting to introduce top international events such as WSBK (World Superbike Championship) into China.

From exclusively sponsoring CCTV's football benchmark program, to defining new heights of going overseas with global sales champions, to deeply competing for professional top events, Geely has transcended the simple following stage, and is now playing its full value chain leading strategic trump card first on the global competition table with indisputable system determination.

Recently, an announcement from Geely Auto stirred ripples in the market: acquiring Radar Automotive (Shandong) Co., Ltd. and three other core entities wholly for approximately 218 million RMB. Upon completion of the transaction, the Radar brand will be integrated entirely under the Geely Auto China Star Brand.

On the surface, this is a routine operation to fill gaps, but if you strip away the business facade and delve into the core of Geely's "Return to One Geely" strategy, you will discover that this 218 million RMB is not buying production capacity, but the "risk of loss of control".

In a key year for establishing the "One Geely" strategic main line, this acquisition is by no means a simple addition of peripheral business, but a precise implementation of the "Strategic Integration" and "Strategic Synergy" spirit of the "Taizhou Manifesto". It marks that Geely Holding's governance model is turning from the laissez-faire era of "encouraging internal entrepreneurship" to the aircraft carrier era of "listed company intensive control".

· Strategic Deep Meaning: Governance Dimension Upgrade from "External Incubation" to "Internal Circulation"

The Radar brand is not an outsider, but a new energy project incubated by Geely Holding outside the system previously. The core logic of this acquisition is to formally bring "external assets" into "internal business", completing the closed loop of the governance structure.

Looking back at the "Taizhou Manifesto", it explicitly requires "reducing conflicts of interest and duplicate investments". Previously, as an independent operating entity, Radar inevitably had implicit competition and resource waste with Geely's main brand in R&D, channels, and supply chain. By wholly acquiring and merging into the China Star Brand system, Geely achieves sole command over the Radar business line. The "improving operational efficiency, controlling costs" emphasized in the announcement is a direct response to the Manifesto's "promoting deep integration of internal resources". The 218 million RMB spent may save more "billions of yuan" in future R&D and marketing.

Geely Holding system is vast, clarifying complex equity and business boundaries is the cornerstone of the "One Geely" strategy. Descending Radar from the holding level into the Geely Auto listed company body means its financial performance and management structure will be fully included in Geely Auto's standardized control system. This clear operation of "who operates, who holds" is a landmark event of Geely saying goodbye to extensive expansion and moving towards refined governance.

· Synergy Value: "Two-Way Empowerment" of Technical Foundation and Overseas Channel

The merger of Radar is not a simple brand collection, but a "capillary" level transfusion of Geely's systematic capability.

The core of the "One Geely" strategy is technical foundation sharing. Although Radar brand belonged to the Geely system previously, independent operation might have led to the risk of "starting from scratch" in underlying technologies such as electrical/electronic architecture and smart cockpit. After merging, Radar will be mandatorily aligned with Geely Auto's modular architecture (such as CMA, SEA), sharing the "Ground-and-Space Integrated" technology ecosystem. This not only reduces Radar's R&D costs but also guarantees the purity and consistency of Geely's technology route.

The announcement specifically mentioned acquiring Radar's Thai subsidiary, this move is significant. Geely is building a global R&D, manufacturing, and sales network. Radar Thailand, as an existing Southeast Asia bridgehead, can immediately access Geely's global logistics and distribution system. The efficiency of "leveraging an existing entity to expand overseas" is far higher than building a new base from scratch, which is the embodiment of "Strategic Synergy" in the international dimension.

· Strategic Implications: Geely's Restraint and Focus

It is not hard to see that this acquisition conveys three clear signals to the market.

First, Geely no longer pursues brand incubation of the "casting a wide net" type, but concentrates resources on this core platform of the listed company. Any business must serve the overall strategy of "One Geely", rather than fighting on their own.

Second, having the courage to take back external projects internally proves that Geely has established strong mid and back-office integration capability. This confidence stems from the maturity of the "Two Horizontal and Seven Vertical" organizational structure, capable of digesting the management complexity brought by multiple brands.

Finally, it embodies the determination of long-termism. The cost of 218 million RMB is more of a symbolic internal asset transfer, its true intention lies not in short-term financial statement beautification, but in building a long-term combat system without internal friction. This is the reconstruction of the underlying logic for Geely to traverse the cycle and fight industry involution.

Radar's "Return Home" is a microcosm of Geely's "One Geely" strategy. It tells us that Geely's future is no longer a simple addition of multiple brands, but a highly synergistic, deeply coupled value community. When the industry is still trapped by the "internal friction" of multi-brand operation, Geely demonstrated its strategic determination with this 218 million RMB transaction: true strength is not how many brands one owns, but being able to make all brands dance to the same rhythm.

In this early summer of 2026, what we see is not just a set of record-breaking numbers, but the complete logic of a Chinese brand moving from quantitative change to qualitative change.

On the first day of June 2026, when most car companies were still making a final sprint for the 'half-year exam', Geely Automobile has delivered a remarkable May performance report: monthly sales of 237,637 units, achieving year-on-year and month-on-month double growth for three consecutive months.

This is not just a simple sales sprint, but more like a carefully choreographed 'technical symphony'. Under the current high penetration rate of new energy, Geely did not fall into pure price wars, but chose a harder path — using the confidence of fully self-developed technology to reshape the value benchmark of every segment market. Through these cold numbers, we try to explore: How exactly did Geely make 'technical belief' take root in users' hearts?

The 'Multi-dimensional Chess Game' Behind Sales: From Single-unit Breakthrough to Army-style Operations

If the automotive market is compared to a battlefield, then Geely in 2026 is no longer a warrior holding a single weapon, but a well-equipped, clearly divided modern army.

First to come into view is the performance of ZEEKR. Delivery volume of 34,377 units, up 81.8% year-on-year. This number itself means that the discourse power in the high-end pure electric market is shifting. Interestingly, ZEEKR did not dilute its 'luxury technology' brand concentration due to pursuing scale. On the contrary, the proportion of ZEEKR Series 9 and Series 8 is close to 50%, and the average transaction price per vehicle grew counter-trendly by 52.4%. This shows that in the high-end market, users are willing to pay for ultimate technical experiences.

The launch of the new generation flagship MPV ZEEKR 009 can be called a 'technical show'. Full-stack 900V high-voltage architecture, 10-minute charging replenishing 510 kilometers, 0-100 acceleration 3.9 seconds. These parameters might have existed only in concepts a year ago, but now are actually put into the car. Especially its equipped Thor-U chip, with 700 TOPS computing power. This is not just an accumulation of computing power, but infinite possibilities reserved for future all-scenario intelligent driving control. ZEEKR is proving that Chinese brands can not only make luxury cars, but also define the technical standards of luxury cars.

Turning attention to LYNK & CO, this 'Born Global' brand is undergoing a profound 'electrification metamorphosis'. May sales 20,732 units, new energy share up to 70.8%. The newly launched LYNK & CO 10 and LYNK & CO 10+ no longer only emphasize 'sport', but propose a 'controllable, stable' driving experience. On TCR China and CTCC race tracks, LYNK & CO 03+ TCR racing cars won multiple championships. This transfer of 'race track genetics' to civilian products built a unique brand moat. LYNK & CO is telling the world in a very new way: Electrification does not equal boredom, driving fun can still be precisely tuned.

As the sales cornerstone, Geely Galaxy and Geely Brand have shown amazing system strength. Geely Galaxy Starship 7 EM-i, completing the 'Excessive Standard Bilateral Serial Limit Crash Test' in the French UTAC laboratory, verified 'Chinese-style safety' in a way that was almost harsh. In A-class and B-class markets, Geely Star Wish, Boyue, Emgrand, and other models not only held their basic market share, but through the empowerment of AI technology, achieved intergenerational leadership in the comfort and intelligent experience of family cars.

From 'Parameter Involution' to 'Value Symbiosis'

After going through the 'parameter arms race' of the past few years, the 2026 automotive market began to return to rationality. Users no longer only look at driving range, but value charging efficiency, safety redundancy, and the stability of intelligent experience. Geely's brilliance lies in that it realized this early on, and began to implement technology from 'paper' to 'road'.

Intelligence is no longer an option, but a standard configuration

Geely's published 'Qianli Haohan Intelligent Driving China Full-domain Travel Report' revealed a stunning fact: the activation rate of assisted driving was as high as 93.8%. This means the vast majority of Geely owners have already formed the habit of using intelligent driving. Accumulated avoidance 8.9 million times, AEB automatic emergency braking successfully triggered 2.4 million times. Behind these data is the safety of countless families. Geely's logic is clear: The core of intelligence is safety, is liberating users' energy, not creating anxiety.

Safety is the Gene Carved into the Bone

On Euro NCAP test tracks, in Italy's Misano circuit, on Australia's wilderness roads, Geely's products are undergoing the harshest environment tests globally. From ZEEKR 7X topping sales in Australia to Geely Starship 7 EM-i performing well in crash tests, Geely is defining Chinese car safety with global standards. This 'Full-domain Safety' concept gives Geely's products the confidence to face established European and American car companies when going global.

From 'Product Output' to 'Value Output'

May overseas export sales 85,144 units, reaching a new high again. Behind this number, Geely's globalization strategy has entered the 'deep water zone'.

In the past, Chinese car companies going global were often seen as synonymous with 'cost-performance ratio'. But now, ZEEKR 7X became the best-selling luxury pure electric SUV in markets such as Mexico and Malaysia, Geely Star Wish topped the charts in markets such as Brazil and Indonesia. This shows that what Geely exports is not just products, but a set of 'Chinese Value' including design, intelligence, and safety.

Strategic cooperation with the England National Team, becoming the 2026 World Cup (Mexico/Canada/USA) broadcast partner, these moves seem to be marketing, but are actually a global resonance of brand values. The fighting, transcendence, and team collaboration in sports spirit aligns perfectly with Geely's brand core of 'Great due to joy' and 'Born Global'. Geely is using a subtle yet impactful way to make global users produce emotional identification with Chinese brands.

What did Geely do right?

While writing this article, I repeatedly thought about a question: In the fierce competition of 2026, why could Geely maintain year-on-year and month-on-month double growth for three consecutive months?

The answer may be hidden in the strategic synergy of 'One Geely'. Geely did not let each brand fall into internal friction, but built a multi-level matrix covering mainstream, high-end, and luxury. Each brand has a clear positioning, and at the same time can share the technical dividends of the group in three-electric, intelligent driving, and safety architecture.

More importantly, Geely maintained a kind of 'long-termism' stability. Whether it is continuous investment in the CMA architecture, or iteration of Thor hybrid technology, or refining the Qianli Haohan intelligent driving system, Geely did not seek success in haste, but was waiting for the 'critical point' of technology. When the market returned to rationality from frenzy, those solid technical reserves became the sharpest weapons.

Move Towards the New, Not Just Cars

Looking back at the 2026 Chinese automotive market, the first half of new energy is drawing to a close, and the second half of intelligence has just opened.

Geely's May performance report is not just a victory in sales, but also a victory in technology route. It tells us that the essence of the automotive industry has not changed: Good products are always the core, the ultimate purpose of technology is to serve people

From the Hangzhou Bay manufacturing base, to Italy's race tracks, to Australia's streets, Geely Automobile is telling a new story about 'China Intelligent Manufacturing' to the world with a steady and powerful pace. In this story, there are no exaggerated slogans, only respect for technology, sincerity to users, and the purest love for the 'car making' matter.

When technical belief becomes a habit, the explosion of sales is just a natural result. For Geely, 238,000 units is just a new starting point, the true stars and seas are still ahead.

After the integration of Zeekr and Lynk & Co, Geely moves again to "absorb" its incubated brands.

Recently, Geely Automobile announced a fully funded acquisition of three core companies under Radar Automotive for approximately 218 million yuan — Radar Automotive (Shandong), Radar Automotive Sales, and Thailand distribution company Radar Thailand. Upon completion of the transaction, Radar Automotive will officially merge into Geely China Star, becoming a core force in Geely's layout for the new energy pickup market.

Why merge a niche pickup brand into "China Star", which focuses on family use? Why, amidst intensifying competition in the new energy pickup sector, does Geely choose full acquisition rather than continued "laissez-faire"? Behind the 218 million yuan deal lies the most thorough execution of Geely's "One Geely" strategy — also a microcosm of Chinese car companies shifting from making additions to making subtractions.

Looking back to July 2022, Radar Automotive debuted as an independently incubated new energy pickup brand by Geely Holding, developing in parallel with brands like Geely, Volvo, and Zeekr initially. The first model, the all-electric pickup RD6, launched in November of the same year. Leveraging its differentiated outdoor ecosystem positioning and passenger-car design, Radar quickly entered the blue ocean track of new energy pickups.

Data shows that in just three years, Radar has continuously held the No. 1 market share in domestic new energy pickups, with the all-electric pickup segment share reaching as high as 98% at one point. Full-year sales in 2025 reached approximately 13,000 units, making it the only new energy brand in China to break into the top five in overall pickup sales across all categories.

However, the other side of growth is financial growing pains. The three companies under Radar involved in this acquisition showed divergent performance last year: Radar Automotive (Shandong) turned from profit to loss, with a net loss of 8.646 million yuan; Radar Automotive Sales turned loss to profit, with profits reaching 12.325 million yuan; The overseas Thailand company's loss expanded further, with a net loss of 10.697 million yuan, and the overall situation remains in the investment phase.

However, why is a brand still in the "growth phase" worth a full acquisition by Geely at this time? Regarding this, the official explanation is very direct: First, to secure a position in the blue ocean market, Radar has already seized the initiative. Directly acquiring a mature leading brand is far more efficient and cost-effective than cultivating from scratch; Second, internal integration will release significant synergistic effects.

In fact, the greater motive behind this deal was already hidden in Geely's "Taizhou Declaration". In September 2024, Geely Holding proposed "Strategic Focus, Strategic Integration, Strategic Synergy, Strategic Prudence, Strategic Talent", clarifying business sectors to reduce conflicts of interest and repeated investment.

Since then, over a year, integration actions have been implemented densely: Galaxy merged with Geometry; Zeekr and Lynk & Co completed equity transfer, establishing Zeekr Technology Group, which was subsequently incorporated into Geely Automobile as a whole... This acquisition of Radar merging into China Star is also a key move under Geely's development logic.

But why merge a pickup brand into "China Star"? As everyone knows, as Geely's high-end CMA series, China Star has always positioned itself in the high-end home market since its launch in 2021, covering popular models such as Preface and Monjaro L. The addition of Radar will supplement China Star with the pickup and outdoor ecosystem product sectors, enabling it to form an all-category layout of "Sedan + SUV + Pickup". At the same time, both parties can achieve deep synergy in three-electric technology, intelligent hybridization, channel networks, etc., accelerating product iteration. From independent incubation to returning to the main brand, Radar's trajectory happens to step on every beat of Geely's integration big year.

However, merging Radar into China Star and upgrading its strategic status from "testing the waters" to core does not mean the road ahead is smooth.

First, the track is becoming increasingly crowded. Great Wall Pickup global sales in 2025 exceeded 181,600 units, firmly holding the leading position in the domestic pickup market. BYD Shark Pickup overseas cumulative sales have reached 46,000 units, rapidly opening the market in Southeast Asia and Australia with hybrid rugged product power, and plans to officially return to the domestic market by the end of 2026. Changan is accelerating its layout of passengerized new energy pickups, and Chery is also accelerating the layout of pure electric and plug-in hybrid product matrices in the pickup sector. The niche track built by Radar Automotive relying on first-mover advantage is being constantly coveted and challenged.

Secondly, domestic market growth is weak. In Q1 2026, domestic new energy pickup sales were only 18,000 units, with penetration rate less than 10%, and growth rate far lower than the overall pickup market. In April 2026, new energy pickup sales were 7,000 units, a year-on-year decrease of 11%; Cumulative sales from January to April were 26,000 units, a year-on-year decrease of 2%, showing a trend where new energy pickup growth at the beginning of the year was slightly weaker than the overall growth of fuel pickups.

In contrast, the proportion of pickup exports has risen from 45% in 2024 to 53% in April 2026. Exports are replacing domestic sales as the main growth engine for the pickup market. This means whoever can get a foothold first in the overseas market can take the initiative.

And this might also be Geely's strategic consideration when acquiring Radar, simultaneously securing Radar Thailand — Thailand is the world's second-largest pickup market, where Japanese pickups have long dominated, while electrification is precisely the breakthrough point for Chinese brands to pry open this traditional fortress. At the March 2026 Bangkok Motor Show, Radar achieved an order of 2,569 units, a year-on-year increase of 283%, which has cast a note of strength in the local new energy pickup market. With Geely's mature international distribution network, Radar is expected to further radiate to Southeast Asia and even global markets.

But integration is only the starting point, the market is the endgame. 218 million yuan, Geely "absorbing" is not just a pickup brand, but giving a clearer "One Geely".

On May 28, the all-new Geely Xingyuan officially launched, with comprehensive range upgrades across the entire series: 310 km upgraded to 410 km, and 410 km upgraded to 480 km. The new car launches four models: 410km Admiration Edition, 410km Riding Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition, with a launch period limited price ranging from 61,800 yuan to 91,800 yuan. To meet diverse user needs, for the 410km version, a 310km range optional right is still provided, reducing the price by 7,000 yuan after selection. Effective immediately, users can place orders via Geely Galaxy APP or WeChat Mini Program, enjoying ten layers of purchase gifts and limited-time super trade-in funds and other generous rights. In addition, users who make large deposits and lock orders before June 30, 2026, can enjoy a super trade-in fund right of 3,000 yuan.

Experts strike again. This time the all-new Geely Xingyuan officially launches, advancing upon the classic, with five major upgrades fully refreshed to bring over 100 product capability upgrades for users, achieving over 25 class-only features, providing cross-class experiences for users with generationally leading technology. As the 2025 China car market full-category sales champion, Geely Xingyuan deliveries broke 700,000 units in 573 days, entering the top three in global new energy vehicle sales in the first quarter of this year. It is the only Chinese brand model to enter the top three in global new energy vehicle sales, continuously releasing champion momentum. At the new car launch event, Geely Xingyuan spokesperson Joey Yung also appeared in person, sharing her true story with Geely Xingyuan, supporting the new car with gentle yet powerful strength, and witnessing the renewal moment of this champion pure electric small car together with 700,000+ users.

At the same time, the new car partnered with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, taking everyone to feel and enjoy beauty. Moreover, Geely Xingyuan also collaborated with cross-border brands such as CATL, Capybara, Colorkey, Goodbaby, and Myfoodie to innovatively create five life scenarios: "Harbor Family, Alley Family, Rainforest Family, Silk Road Family, Nomadic Family", focusing on core daily commuting scenarios, directly hitting user real car usage needs, and redefining the value benchmark for pure electric small cars with champion strength.

Champion Strength One: Ultimate Driving Control Advancement — First Global Native Architecture + China-German Joint Calibration

Geely Xingyuan brings a calm, free, light, and agile driving experience for every trip for users. This champion strength comes from Geely's first global native architecture and track-level calibration: Geely Xingyuan is the first in its class to adopt a native architecture, the first to standardize rear-drive independent suspension, and the first to be globally calibrated pure electric small car, allowing users to experience ultimate driving control for the first time with a pure electric small car!

Good driving control must withstand inspection. Currently, Geely Xingyuan has entered over 30 countries globally. The R&D team gathered global resources to conduct comprehensive verification against different extreme road conditions worldwide, bringing comprehensive upgrades to the all-new Geely Xingyuan in the three core experiences of "driving, steering, braking", leading small car driving control into the 2.0 era again. The G-TCS 2.0 All-Weather Anti-Slip System retains the flexibility and fun of rear-drive while ensuring no slipping, no tail swinging, and no rolling away on flat roads, slopes, and curves, so even beginners can drive calmly; the new brushless steering system responds twice as fast, supporting three steering modes and steering neutral self-learning; the G-CST 2.0 All-Scenario Comfort Braking System simulates the feel of an experienced driver, preventing head nodding during braking and motion sickness during driving. In addition, Geely Xingyuan is the only pure electric small car in its class that successfully challenged the Fishhook Test at 130 km/h and the first in its class to successfully pass the Moose Test at 80.7 km/h, with handling performance comparable to a 200,000 yuan class sports coupe.

Champion Strength Two: Efficient Three-Electrical Power Advancement — Full Series Standard with CATL + 480km Range + 19 Min Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, the all-new Geely Xingyuan achieves full series range upgrade. Range is solid without gimmicks, charging is fast and lasts long, electricity usage is economical without costing much money. No matter daily commuting or occasional long-distance travel, the all-new Geely Xingyuan can easily handle it. The new car is the only pure electric small car in its class with full series standard CATL cells, liquid cooling temperature control, and 11-in-1 high-integration electric drive. The three-electric power strength has been the class ceiling since launch. The new car is equipped with exclusive customized CATL new generation cells, energy density reaches 190Wh/kg, maximum CLTC range 480km, sufficient for daily commuting and weekend outings; cooperating with class-exclusive active front grille and low wind resistance wheels, wind resistance reduced by 15 counts, actual range improved by another 10km.

Solid range means refueling efficiency must also continue to upgrade. Regarding refueling, 30%-80% fast charging only takes 19 minutes, a cup of coffee time is enough to depart fully charged; the liquid cooling system and new BMS ensure fast charging at full speed regardless of cold or hot weather, and charging speed increase does not come at the cost of battery life. Meanwhile, the class-exclusive Starry Wisdom AI Cloud Power 2.0 achieves full-link energy management, covering smart charging/discharging, off-peak electricity price recognition, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charge efficient and every journey worry-free.

Champion Strength Three: AI Cockpit Advancement — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

The all-new Geely Xingyuan puts warmth and wisdom into the cockpit, making the vehicle easier to use, more understanding of people, and more comprehensive. The all-new Geely Xingyuan is equipped with Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive grade Longying No.1 chip and 16G+128G large storage, fast response, smooth operation, easy to pick up. Users can switch maps or favorite wallpaper desktops at will, cute pet wallpaper supports interactive functions, adding fun to the cockpit.

The new AI Eva is even more of users' portable smart partner. Voice assistant Hi EVA supports fuzzy instruction understanding and context memory, capable of completing vehicle control, Q&A, entertainment, and other operations, proficient in all. Users only say "Hi Eva, I want to go home", and the vehicle can automatically call the latest Amap 850 version to select the optimal route. Meanwhile, the car machine adds support for CarPlay phone interconnection, compatible with iOS devices for seamless connection, local common applications are fully available, and cloud has 200+ massive applications to choose from. There are also considerate scenarios like invisibility mode, car wash mode, one-key car finding, and a customized assistant tailored to individuals. Automatically start navigation and adjust AC after work, full of exclusive greeting rituals. From navigation to entertainment, from life to surprises, the intelligent cockpit of the all-new Geely Xingyuan comprehensively covers users' daily needs.

Champion Strength Four: Driving Assistance Advancement — Qianli Haohan Driving Assistance H3 Solution

The all-new Geely Xingyuan is equipped with the Qianli Haohan Driving Assistance H3 solution sourced from high-end models, which can cover multiple driving scenarios. Every function truly helps users improve driving experience. This system has safely traveled 1.38 billion kilometers, user usage growth rate is first, relying on G-ASD smart driving underlying technology and Xingrui AI large model, bringing a smart experience of "better and easier to use as you drive, smarter as you drive".

Highway Elevated NOA is not limited by roads and rain/fog weather, supports voice lane change, multi-scenario avoidance, and automatic on/off ramps. Users only need to lightly hold the steering wheel to easily drive long distances. Full-scenario MPI takeover rate exceeds 200 kilometers, equivalent to continuous driving 3 hours requiring only 1 takeover. Meanwhile, in parking aspect, full-scenario adaptation is possible. APA parking assistance function supports one-key parking, fingertip parking, remote parking, covering 300+ parking scenarios. Aiming at actual pain points such as novice drivers finding parking difficult, female drivers being prone to nervousness while parking, HPA memory parking supports 2km ultra-long memory, cm-level precise positioning. After learning a route once, it can automatically park throughout the process, possessing smart following, autonomous location finding, and obstacle avoidance functions. Temporary route changes also do not require relearning, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection, if it detects driver fatigue behavior or distracted driving, will promptly remind the driver; Sentry Mode can protect parking safety 24 hours a day all-weather, recording video immediately and sending to user's phone upon anomaly. From departure to arrival, from driving to parking, the all-new Geely Xingyuan makes complex driving simple and reassuring, allowing users to spend more energy on the scenery on the road and the laughter of companions.

Champion Strength Five: All-Dimensional Safety Advancement — Three-Electric Power Safety + Active and Passive Safety

Safety is the gene carved into Geely's bones! For Geely, whether large or small cars, whether luxury or mainstream models, all brands under it adopt the same safety concept and strict standards. Geely has already built a global comprehensive safety center with investment exceeding 2 billion yuan, and released the "Human, Vehicle, Road, Cloud, Star" integrated comprehensive safety 2.0 system, covering four core safety domains: life safety, health safety, property safety, and privacy safety. The all-new Geely Xingyuan also follows this high standard, and adheres to the concept of "Small Cars, Must Have Big Safety", taking small car safety to the extreme.

In terms of passive safety, the all-new Geely Xingyuan has built a five-long eight-cross star armor cage body, like a sturdy yet light armor, carefully reinforced front, back, left, and right — the front end three-force transmission path cooperates with dual "cloverleaf" force release structure, the side battery to threshold spacing is 149mm and double anti-collision beams are added, the rear 750mm long rear overhang and double "井" shape rear subframe form a solid barrier; roof compression strength increased to 3.4 times vehicle weight, AB pillars and roof beams and other core area materials upgraded, even if encountering rollover or heavy weight on top, the cockpit remains unharmed, side curtain airbag pressure holding technology can further protect the head continuously during rollover.

In terms of battery life, Geely Xingyuan's verification standard is upgraded to 2 times the national standard. After completing 1000 cycles, battery capacity still maintains 90.72%. Furthermore, Xingyuan that actually drove 84,000 kilometers successfully challenged seawater corrosion, muddy water washing, bad road scraping bottom, limit fire burning, etc., the six serial limit tests, completing industry firsts.

To further improve battery safety protection, the all-new Geely Xingyuan puts hard work in places users cannot see, adopting industry-leading BDMU high-voltage component deep integration technology, combining BMS battery management system and BDU high-voltage distribution unit into one, significantly reducing interfaces, reliability takes another step, reducing battery sealing failure risk from the root. Worth mentioning, on May 12, Geely partnered with CCTV to complete the class-first and also the only class-only front and side continuous collision. High-voltage system powered off in time, battery pack did not smoke or catch fire, passenger cabin structure intact, airbags precisely deployed, non-collision side door can open normally. In addition, the all-new Geely Xingyuan is equipped with direct tire pressure display, DOW door opening warning, Sentry Mode, and has AEB active braking and AES emergency steering double insurance, successfully passing 120 km/h static vehicle braking stop and 130 km/h "disappearing front car" active avoidance tests, performance far exceeding industry mainstream levels.

Trusted by 700,000 Users, From China Champion to Global Top Three, Champion's Journey Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generationally leading product strength, Geely Xingyuan has always won industry recognition and user love. Since its launch in October 2024, Geely Xingyuan cumulative deliveries have broken 700,000 units, equivalent to selling one every minute. It is not only the star model that fastest achieved this goal in the entire industry, but also won the 2025 China car market sales champion in one go. Entering 2026, Geely Xingyuan continues to lead, staying firmly at the top. In this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan first entered the global top three, achieving a new milestone for Chinese A0-class electric vehicles.

Geely Xingyuan is not only hot-selling domestically but also widely acclaimed in overseas markets, currently launched in over 30 countries and regions worldwide. In Brazil, sales broke 2,300 units in two months of launch; in Thailand Motor Show, weekly orders reached 3,300 units, and won the dual international awards of "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Motor Show Most Loved Electric Vehicle". On the streets around the world, Geely Xingyuan is becoming a new mobile business card of "China Intelligence"

The advancement of the all-new Geely Xingyuan has once again raised the benchmark of "High Quality and Good Price" for the Geely Galaxy brand on the pure electric small car track. In the future, Geely Galaxy will continue to adhere to the original intention of "Building Smart Boutique Cars for Everyone", precisely grasping users' most real needs, and bringing products and services beyond expectations for users in various sub-markets.

All-New Geely Xingyuan officially launched, with comprehensive upgrades across the entire series range: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car launches four models: 410km Yearning Edition, 410km Riding Wind Edition, 480km Exploration Edition, 480km Exploration+ Edition, with a limited-time launch special offer price of 61,800 RMB - 91,800 RMB. To meet different user needs, on the 410km version, a 310km range downgrade option is still available, with a price reduction of 7,000 RMB after selection. Starting from today, users can place orders via the Geely Galaxy APP, WeChat Mini Program, and enjoy ten major purchase gifts and limited-time super trade-in funds, as well as other generous benefits. In addition, all users who place a substantial deposit and lock the order before June 30, 2026, can enjoy a super trade-in fund benefit of 3,000 RMB.

 This all-new Geely Xingyuan officially launched with five major upgrades for a comprehensive refresh, bringing users over 100 product strength upgrades, achieving over 25 class-exclusive features, and providing cross-class experience to users with generational leading technology. As the 2025 China automotive market all-category sales champion, Geely Xingyuan's delivery volume surpassed 700,000 units in 573 days, ranked top 3 in global new energy vehicle sales in the first quarter of this year, and is the only Chinese brand model to enter the global top 3 in new energy vehicle sales, continuously releasing champion momentum.

At the new car launch event, Geely Xingyuan spokesperson Joey Yung also arrived on site. At the same time, the new car collaborated with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, collaborating with cross-border brands such as CATL, Capybara, Colorkey, Goodbaby, and Maid, innovatively creating five major life scenarios: "Seaside Family, Alley Family, Rainforest Family, Silk Road Family, Nomadic Family".

 Geely Xingyuan is the first in its class to adopt a native architecture, the first to be equipped with rear-drive independent suspension as standard, and the first pure electric compact car tuned for global markets, allowing users to feel the ultimate driving control in a pure electric compact car for the first time! Currently, Geely Xingyuan has entered more than 30 countries and regions, the R&D team assembled global resources, conducted comprehensive verification for different global extreme road conditions, and comprehensively upgraded the three core experiences of "driving, steering, and braking" for the all-new Geely Xingyuan. The G-TCS 2.0 all-weather anti-slip system ensures no slipping, no skidding, and no rolling back on flat roads, slopes, and corners while retaining rear-drive flexible fun, making it easy for novices to drive calmly; the new brushless steering system responds 1 times faster, supports three steering modes and self-learning of the steering neutral position; the G-CST 2.0 all-scenario comfort braking system simulates the feeling of an experienced driver, no head-nodding when braking, no car sickness while driving. In addition, Geely Xingyuan is the only in its class to successfully challenge the Hook Test at 130 km/h, and the first in its class to successfully pass the Moose Test at 80.7 km/h, with handling performance comparable to a 200,000 level sports coupe.

 The new car is the only in its class to be equipped with CATL cells, liquid cooling temperature control, and 11-in-1 high-integrated electric drive as standard across the entire series, with three-electric power strength being the ceiling of its class since launch. The new car is equipped with CATL's exclusive next-generation cell, energy density reaches 190Wh/kg, maximum CLTC range 480 km, sufficient for daily commuting and weekend outings; cooperating with the only active grille shutter in its class and low-drag wheels, aerodynamic drag reduced by 15 counts, actual range increased by another 10 km. Regarding charging, fast charging from 30%-80% takes only 19 minutes, enough time to drink a cup of coffee to start with full charge; the liquid cooling system and new BMS guarantee full-speed charging in cold and hot weather, and charging speed increase does not come at the cost of battery lifespan.

 The unique Star Wisdom AI Cloud Power 2.0 in its class achieves full-link energy management, covering intelligent charging and discharging, off-peak electricity price recognition, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charge efficient and every trip worry-free.

 The all-new Geely Xingyuan is equipped with Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive-grade Longying No.1 chip and 16GB+128GB large storage, fast response, smooth operation, easy to get started. Users can freely switch maps or favorite wallpaper desktop, cute pet wallpaper supports interaction functions, adding fun to the cockpit. The new AI Eva is more like a user's personal smart partner, the voice assistant Hi EVA supports fuzzy command understanding and context memory, can complete car control, Q&A, entertainment, etc. operations. At the same time, the car machine new support for CarPlay mobile phone interconnection, compatible with iOS devices seamless connection, local common applications all present, cloud has 200+ massive applications to choose from freely. There are also stealth mode, car wash mode, one-key car find and other thoughtful scenarios, and customized assistant for each user.

The all-new Geely Xingyuan is equipped with the Qianli Haohan Advanced Driving H3 Solution sourced from high-end models, covering multiple driving scenarios. This system has safely driven 1.38 billion km, user usage volume growth rate first, relying on G-ASD intelligent driving underlying layer and Star Wisdom AI large model, bringing "better to use as you drive, smarter as you drive" smart experience. Highway overhead bridge NOA is not restricted by roads and rain/fog weather, supports voice lane changing, multi-scenario avoidance and automatic on/off ramps. Full-scenario MPI take-over rate exceeds 200 km, equivalent to continuous driving 3 hours needing take-over only 1 time. At the same time, parking aspect can achieve full-scenario adaptation, APA parking assistance function supports one-key parking in, fingertip parking, remote control parking, covering 300+ types of parking scenarios. HPA memory parking supports 2 km ultra-long memory, cm-level precise positioning, learn one route and can complete automatic parking throughout, with intelligent following cars, self-finding position, obstacle avoidance functions, temporary detours also do not need re-learning, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection if detects driver appears fatigue behavior or distracted driving, will timely remind the driver; Sentry Mode can guard parking safety 24 hours all-weather, if abnormal immediately record video and send to user phone.

 Geely has built a global comprehensive safety center with investment exceeding 2 billion Yuan, and released Human, Vehicle, Road, Cloud, Star integrated global safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. The all-new Geely Xingyuan also follows this high standard, and adheres to "Small cars must have big safety" concept, passive safety aspect, built five vertical eight horizontal Star Armor Cage Body, front end three transmission paths cooperate with double "Three-leaf Clover" force relief structure, side battery to threshold spacing 149mm and add double anti-collision longitudinal beams, rear end 750mm long rear suspension with double "井" shape rear subframe forms solid barrier; roof pressure resistance strength increased to 3.4 times vehicle weight, A-pillar and B-pillar and roof cross-beam and other core area material upgrade, even if encountering rollover or heavy object pressing top, cockpit still safe and sound, side curtain airbag pressure maintenance technology can continuously protect head when rolling.

 In battery lifespan aspect, Geely Xingyuan's verification standard increased to 2 times national standard, after 1000 cycles battery capacity still maintains 90.72%. Adopting industry-leading BDMU high-voltage device deep integration technology, combining BMS battery management system and BDU high-voltage distribution unit one-in-two, greatly reducing interfaces, reliability goes up a notch, from root down to reduce battery seal failure risk, successfully completed class first and only front and side continuous collision, more actually driven 84,000 km Xingyuan, successfully challenged seawater corrosion, muddy water flushing, bad road scraping bottom, extreme fire burning and other six serial extreme tests.

In addition, the all-new Geely Xingyuan is equipped with tire pressure direct display, DOW door open warning, Sentry Mode, more AEB active braking and AES emergency steering double insurance, successfully passed 120km/h static vehicle braking stop and 130km/h "vanishing front car" active avoidance test, performance far exceeding industry mainstream level.

In the first quarter this year's global new energy vehicle sales ranking list, Geely Xingyuan first ranked top 3 globally, achieved China's A0-class electric car new milestone.

 In overseas markets, Geely Xingyuan has already landed in more than 30 countries and regions. In Brazil launched 2 months sales broke 2,300 units; in Thailand car show one week order grabbed 3,300 units, and won "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Auto Show Most Loved Electric Vehicle" dual international grand prizes. On streets all over the world, Geely Xingyuan is becoming a "Made in China" flowing new business card.

Geely recently announced overseas sales for May: 85,000 units, a year-on-year increase of 184%. Placing this in last year's context, this number might have been a surprise; but today, it feels more like a routine operation — after all, in the first two months of 2026, Geely's overseas monthly sales have continuously exceeded 60,000 units. From an average of over 30,000 per month to over 60,000+, the overseas market is becoming the area of strongest sales growth for Geely.

However, looking only at the numbers makes it easy to overlook some more significant changes.

Growth is not driven by 'piling up volume'

The domestic car market is fiercely competitive like a red ocean, but Geely's overseas performance continues to rise. 85,000 units is not an isolated phenomenon; what is more worth examining is the structure.

In Australia, deliveries broke 10,000 in the 14th consecutive month, becoming one of the fastest-growing Chinese car companies locally; in Brazil, it hit over 4,000 units in a single month, setting a new local record; in Mexico, cumulative sales from January to April reached 16,000 units, also setting a historical high. The Eastern European market was once Geely's export pillar, but 2025 financial reports show that revenue from Asia-Pacific (excluding China) surged from 5.7 billion to 14.6 billion, while Eastern Europe dropped from 30.2 billion to 29.2 billion. This is not market fluctuation, but an active shift — from high-risk areas to the more resilient Asia-Pacific.

Not just "selling more", but "selling at a premium"

In terms of total export volume, Geely may not rank first. Chery exported 1.34 million units in 2025, and BYD also surged past 1.04 million units. But Geely's approach is different.

The most obvious difference is product tier. EX2 took the B-segment new energy vehicle sales top spot in Mexico, Indonesia, and Costa Rica; EX5 won the first-quarter pure electric SUV sales champion in markets such as Australia, UAE, and Uruguay; Zeekr 7X in Australia directly surpassed the long-chart-topping Tesla Model Y. This is not the result of a price war, but Geely directly competing with international brands in the high-end market.

To achieve this, it relies on multi-brand synergy. Zeekr targets luxury pure electric, Lynk & Co aims for the global new energy high-end, and Geely Brand outputs mainstream products relying on the GEA architecture. In 2025, the group's new energy penetration rate reached 56%; this product network allows Geely to find suitable entry points in different markets.

The overseas expansion model is changing

Sales growth is just the surface; the real change is the profit structure. 2025 financial reports show that overseas revenue has already accounted for 21.41% of Geely Auto's total revenue; among the 420,000 units sold overseas for the year, new energy exports were 124,000 units, surging 240% year-on-year. Overseas business is no longer burning cash to exchange for market share, but a genuine source of profit.

What is even more interesting is Geely's strategy. In Brazil, Geely did not sell cars itself, but obtained 21.29% equity and nearly 4.86 billion warrants of Renault Brazil through technology transfer, exchanging technology for market share. In Southeast Asia, taking Malaysia Proton as a fulcrum, through technology licensing and parts synergy, Geely's products appear in the identity of a "local brand". This model avoids heavy asset investment in traditional overseas expansion and retains supply chain control.

Challenges are also plentiful

Fast growth brings plenty of trouble. Capacity and logistics are the most direct bottlenecks. Facing exploding orders, Geely has already utilized RoRo ships, container ships, and international train services, able to stably ship nearly 10,000 units monthly to European ports, but logistics pressure remains high.

Greater uncertainty comes from geopolitics. Trade friction and tariff barriers can change the rules of the game at any time. The 2025 EU anti-subsidy investigation into Chinese electric vehicles has already sounded the alarm. However, Geely's 2026 export target is 640,000 units, indicating it still has confidence.

When a car company has over 1,200 outlets in 77 countries and regions globally, using five years to pull overseas sales from 410,000 to a target of 640,000, the word "exports" is barely enough to describe it. For Geely, going overseas is not an elective question, but a mandatory one. Whether it can answer well depends on the implementation in the coming years.

May 28, the All-New Geely Xingyuan officially launched, with range upgrades across the entire series: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car offers four models: 410km Aspiration Edition, 410km Ride-Wind Edition, 480km Explore Edition, 480km Explore+ Edition. The launch limited-time right price is 61,800 Yuan-91,800 Yuan. To meet different user needs, on the 410km version, the 310km range selection right is still provided. After selection, the price can be reduced by 7,000 Yuan. Starting today, users can place orders through the Geely Galaxy APP or WeChat Mini Program to enjoy ten layers of car-buying gifts and limited-time Super Trade-in Bonus, and other rich rights. In addition, for users who place a big order and lock the order before June 30, 2026, they can enjoy a Super Trade-in Bonus right of 3,000 Yuan.

Experts make another move, this time the All-New Geely Xingyuan officially launched, advancing beyond classics, with five major upgrades fully renewed, bringing over 100 product capability upgrades to users, achieving over 25 class-exclusive features, providing an over-class experience with generationally leading technology for users. As the 2025 Chinese Car Market Sales Champion of All Categories, Geely Xingyuan delivery volume broke 700,000 units in 573 days. In the first quarter of this year, it entered the global top 3 in NEV sales, being the only Chinese brand vehicle to enter the global top 3 in new energy vehicle sales, continuously releasing champion momentum. At the new car launch event, the spokesperson of the All-New Geely Xingyuan, Joey Yung, also appeared at the scene to share her true story with the Geely Xingyuan, using gentle and firm power to support the new car, and witnessing the renewal moment of this champion pure electric small car together with 700,000+ users.

At the same time, the new car joined hands with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, taking everyone to feel beauty and enjoy beauty. Not only that, Geely Xingyuan also collaborated with CATL, Capybara, Colorkey, Goodbaby, Myfoodie and other cross-industry brands to innovatively create five major life scenarios: "Harbor Home, Alley Home, Rainforest Home, Silk Road Home, Nomad Home", focusing on core daily travel scenarios, hitting user real car usage needs, and redefining the pure electric small car value benchmark with champion strength.

Champion Strength 1: Ultimate Driving Control Upgrade - First Global Native Architecture + Joint China-Germany Calibration

Geely Xingyuan brings calm and free, light and agile driving and riding experience for every user's travel. This champion strength comes from Geely's first global native architecture and track-level calibration: Geely Xingyuan is the first in class to adopt native architecture, the first to standardize RWD independent suspension, the first to be calibrated globally as a pure electric small car, allowing users to feel for the first time that pure electric small cars can have ultimate driving control!

Good driving control must withstand inspection. Currently, Geely Xingyuan has entered over 30 countries globally. The R&D team gathered global resources and conducted comprehensive verification for different extreme road conditions worldwide, allowing the All-New Geely Xingyuan to comprehensively upgrade the three core experiences of "Driving, Steering, Braking", once again leading small car driving control into the 2.0 Era. G-TCS 2.0 all-weather anti-slip system ensures flat roads, slopes, and curves do not slip, sway, or roll back while retaining RWD flexible fun, allowing newbies to drive calmly; the new brushless steering system responds 1 time faster, supports three steering modes and mid-steering self-learning; G-CST 2.0 full-scenario comfortable braking system simulates experienced driver's pedal feel, braking no nosing, driving no motion sickness. In addition, Geely Xingyuan is the only in class pure electric small car that successfully challenged the Fishhook Test at 130km/h, and the first in class that successfully passed the Moose Test at 80.7km/h, handling performance comparable to 200,000 Yuan class sports coupe.

Champion Strength 2: High-Efficiency Powertrain Upgrade - CATL Standard Across Series + 480km Range + 19-Minute Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, the All-New Geely Xingyuan achieves range upgrades across the entire series. Range is solid and no nonsense, charging fast lasts long, electricity saving saves money, whether for daily commute or occasional long distance, the All-New Geely Xingyuan can easily cope. The new car is the only in class to standardize CATL cells, liquid-cooled temperature control and 11-in-1 high-integration electric drive across the entire series, the three-electrical strength has been the top tier in class since launch. The new car is equipped with exclusive customized CATL new generation cells, energy density reaches 190Wh/kg, maximum CLTC range 480km, enough for daily commute and weekend outings; coupled with class-only active grille shutters and low drag wheels, drag reduced by 15 counts, actual range increased by another 10km.

Solid range, refueling efficiency must also continuously upgrade. Regarding refueling, 30%-80% fast charge only takes 19 minutes, full charge ready in the time of a cup of coffee; liquid cooling system and new BMS guarantee full-speed charging whether cold or hot, and charging speed up does not sacrifice battery life. At the same time, class-only Xingrui AI Cloud Power 2.0 achieves full-link energy management, covering smart charging/discharging, valley electricity price recognition, battery temperature maintenance, energy consumption diagnosis and battery maintenance functions, making every charge efficient, every journey worry-free.

Champion Strength 3: AI Smart Cockpit Upgrade - Geely Flyme Auto 2 Smart Cockpit System + Eva Large Model

The All-New Geely Xingyuan puts warmth and wisdom into the cockpit, making the vehicle easier to use, understand people better, and more comprehensive. The All-New Geely Xingyuan is equipped with Geely Flyme Auto 2 smart cockpit system, based on 7nm automotive-grade Dragon Eagle No. 1 chip and 16G+128G large storage, fast response, smooth operation, easy to learn. Users can switch maps or favorite wallpaper desktops at will, cute pet wallpaper supports interaction function, adding fun to the cockpit.

New AI Eva is user's portable smart partner, voice assistant Hi EVA supports fuzzy command understanding and context memory, can complete vehicle control, Q&A, entertainment operations, good at everything. User only says "Hi Eva, I want to go home", vehicle can automatically call latest Gaode Map 850 Version to select optimal route. At the same time, vehicle machine adds support for CarPlay phone interconnection, compatible with iOS devices seamless connection, local common apps all available, cloud has 200+ massive apps to choose from at will. Also stealth mode, car wash mode, one-click car finding and other thoughtful scenarios, and personalized custom assistant, after work automatically turn on navigation adjust AC, exclusive welcome ceremony feeling full. From navigation to entertainment, from life to surprise, the All-New Geely Xingyuan smart cockpit fully covers user daily needs.

Champion Strength 4: Assisted Driving Upgrade - Qianli Haohan Assisted Driving H3 Solution

The All-New Geely Xingyuan is equipped with Qianli Haohan Assisted Driving H3 solution same source as high-end models, can cover multiple driving scenarios, every function is really helping users improve driving experience. This system has safely driven 1.38 billion km, user usage growth rate first, relying on G-ASD smart driving underlying layer and Xingrui AI Large Model, bringing "better to use as you drive, smarter as you drive" smart experience.

Highway elevated NOA not restricted by road and rain/fog weather, supports voice lane change, multi-scene avoidance and auto on/off ramps, users only need to lightly hold steering wheel to easily drive long distance. Full-scene MPI takeover rate over 200 km, equivalent to continuously drive 3 hours only needs takeover once. At the same time, parking aspect can achieve full-scene adaptation, APA parking assist function supports one-click park-in, fingertip parking, remote parking, covering 300+ parking scenarios. For new drivers parking difficulty, female drivers parking easily nervous and other actual pain points, HPA memory parking supports 2km ultra-long memory, cm-level precise positioning, learn one route then can full-process auto park-in, has smart car following, auto find spot, obstacle avoidance functions, temporary route change does not need relearn, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection if detects driver appears fatigue behavior or distracted driving, will timely remind driver; Sentry Mode can 24/7 all-weather guard parking safety, if abnormal immediately record video and send to user phone. From departure to arrival, from driving to parking, the All-New Geely Xingyuan makes complex driving simple and secure, allowing users to leave more energy for scenery on the road and laughter of fellow travelers.

Champion Strength 5: All-Dimension Safety Upgrade - Three-Electrical Safety + Active and Passive Safety

Safety is Geely's inborn genes! For Geely, whether big car or small car, whether luxury models or mainstream models, all brands under its banner adopt same safety concept and rigorous standards. Geely has already built invested over 2 billion Yuan global all-domain safety center, and released "People, Car, Road, Cloud, Star" integrated all-domain safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. The All-New Geely Xingyuan also follows this high standard, and upholds "Small car, must have big safety" concept, making small car safety to the extreme.

Passive safety aspect, the All-New Geely Xingyuan built five vertical eight horizontal Star Shield Cage Body, like a sturdy and light armor, front back left right all did careful reinforcement - front end three force transmission paths coordinate double "Cloverleaf" energy release structure, side battery to sill spacing 149mm and add double anti-collision longitudinal beams, rear end 750mm long rear overhang and double "Well" shape rear subframe form solid barrier; roof crushing strength increased to 3.4 times vehicle weight, A/B pillars and roof crossbeam and other core area material upgraded, even if encounter rollover or heavy object press top, cabin still safe, side curtain airbag pressure maintenance technology can continue protect head during rollover.

Regarding battery life aspect, Geely Xingyuan verification standard increased to twice the national standard, complete 1000 cycles after battery capacity still keeps 90.72%. Also actual driving 84,000 km Xingyuan, successfully challenged seawater corrosion, mud flushing, bumpy road scraping bottom, extreme fire and other six major serial limit tests, completing industry first.

In order to further improve battery safety protection, the All-New Geely Xingyuan at user invisible places still under hard effort, adopts industry leading BDMU high-voltage component deep integration technology, put BMS battery management system and BDU high-voltage distribution unit two-in-one, greatly reduce interfaces, reliability up another step, from root reduce battery sealing failure risk. Noteworthy, May 12, Geely joined hands with CCTV completed class first, and class only frontal and side continuous collision, high-voltage system timely power off, battery pack no smoke catch fire, passenger compartment structure complete, airbags precise detonation, non-collision side doors can normal open. In addition, All-New Geely Xingyuan equips tire pressure direct display, DOW door opening warning, Sentry Mode, also has AEB active braking and AES emergency steering double insurance, successfully through 120km/h static vehicle brake stop and 130km/h "Vanishing Front Car" active avoidance test, performance far exceed industry mainstream level.

700,000 Users Trust, From China Champion to Global Top 3, Champion Path Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generational leading product power, Geely Xingyuan always won industry recognition and user love. Since October 2024 launch, Geely Xingyuan cumulative delivery has already broken through 700,000 units, equivalent to sell one per minute, it is not only the fastest to achieve this goal star model in the whole industry, but also won 2025 Chinese Car Market Sales Champion in one move. Entering 2026, Geely Xingyuan still continuously lead, firmly stay at top, in this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan first time entered global top 3, achieved new milestone for Chinese A0-class electric car.

Geely Xingyuan not only domestic sales hot, in overseas market also widely praised, currently has landed over 30 countries and regions globally. In Brazil launch two months sales broke 2,300 units; in Thailand Auto Show single week orders captured 3,300 units, and won "Brazil Annual Best Compact Electric Car" and "Indonesia Auto Show Most Favorite Electric Car" double international grand prizes. On streets around the world, Geely Xingyuan is becoming "China Smart Manufacturing" mobile new business card.

The All-New Geely Xingyuan upgrade, made Geely Galaxy brand in pure electric small car track once again raised "High Quality and Good Price" benchmark. In the future, Geely Galaxy will continue to uphold "Build smart boutique cars for everyone" original intention, precisely grasp user most real needs, in each market segment all give users products and services exceeding expectations.

On May 15, Geely Automobile (00175.HK) released an announcement on the Hong Kong Stock Exchange regarding an apparently modest sum, yet carrying extremely strong signaling significance.

The announcement shows that Geely Automobile will acquire 100% equity of Radar Automotive (Shandong) Co., Ltd., Radar Automotive Sales Co., Ltd., and its Thai subsidiary Radar Thailand for a cash consideration of approximately RMB 218 million.

After the transaction, this new energy pickup brand incubated by Geely Holding Group for three years will officially transition from a "group test bed" to a core business segment of the listed company Geely Automobile, and its financial performance will also be consolidated into the listed company's financial statements.

This is not a simple internal asset transfer, but a thoughtful strategic positioning and resource reallocation by Geely Automobile after the new energy vehicle competition has entered deep waters.

Underlying this reflection is the Chinese automotive industry's collective bet and fierce competition on the next potential niche market during the electrification transformation.

Transaction Breakdown: A Cost-effective "Internal Deal"

According to the announcement, this acquisition consists of three parts: Zhejiang Jirun Automobile Co., Ltd. invests RMB 159 million to acquire 100% equity of Radar Automotive (Shandong); Zhejiang Geely Holding Group Automotive Sales Co., Ltd. acquires all equity of Radar Automotive Sales Company for RMB 59 million; and two overseas entities under Geely acquire all shares of Thai subsidiary Radar Thailand for RMB 0.49 million. The total consideration is RMB 218 million, which is basically consistent with the fair value assessment of the three companies, with no obvious premium.

Radar Automotive (Shandong) is the core operating entity, controlling all core assets and value of pickup products, covering full industry chain management from R&D, manufacturing to sales. Radar Automotive Sales Company is responsible for domestic channel operations, while the Thai subsidiary established in July 2024 is a key pivot for going overseas to Southeast Asia.

From a financial data perspective, this transaction is a cost-performance choice for Geely Automobile. Radar Automotive (Shandong) achieved a profit of RMB 67.743 million in 2024, although it turned into a loss of RMB 8.646 million in 2025, but its sales company achieved turnaround to profit in the same year, earning RMB 12.325 million.

Geely used a cost of just over RMB 200 million to include a brand that has already established a leading position in the niche market, with annual sales over 10,000 units and complete assets and technology, under its wing. This calculation is shrewd.

Radar Automotive was born in 2021, released the brand in 2022 and launched its first pure electric pickup RD6, focusing on passengerized and electrified pickup tracks. In the past three years, it has existed as an independent incubation project under Geely Holding Group, maintaining a peer-to-peer relationship with listed company Geely Automobile. This structure was conducive to rapid decision-making and flexible trial-and-error in the initial stage, with the group bearing innovation risks.

However, when the Radar brand ran through the business model in three years, sales accounted for more than 60% of the country's total new energy pickup sales in 2023, its strategic value is no longer negligible. This "incorporation" marks that Geely Automobile officially elevated new energy pickups from an "marginal innovation project" to a "core strategic category".

Geely Automobile CEO Gui Shengyue once stated that Geely's new energy vehicle development should achieve balanced development in all fields, covering luxury, mid-to-high-end, mass market and all categories such as MPV, SUV, pickup, etc. Acquiring Radar is precisely filling the last piece of the puzzle for its key niche market that combines passenger, commercial, and off-road attributes in pickups.

Looking deeper, this is the accelerated implementation of Geely's "One Geely" strategy. In recent years, Geely has continued to streamline the number of brands and subsidiaries. This time injecting the matured Radar business into the listed entity aims to open up product planning, supply chain and channel resources, and improve overall operational efficiency. The holding group is responsible for early incubation and risk isolation. After the model is run through, it is handed over to the listed entity for scale operation, becoming a typical paradigm for Geely to seek balance between risk and efficiency.

Industry Tug-of-War: Has the "Turning Point" of New Energy Pickups Arrived?

Geely's heavy bet on new energy pickups at this time is by no means accidental. The entire market is welcoming the "eve" of structural changes.

In 2025, China's new energy pickup sales soared to 73,000 units, a year-on-year surge of 243%, with growth speed far exceeding the overall level of 11.8% of the pickup market. Although its penetration rate in the entire pickup market is still only about 9.15%, the growth momentum is extremely rapid.

Currently, the new energy pickup market has formed the prototype of "one superpower and multiple strong forces". Geely Radar, relying on first-mover advantage and "pure electric + plug-in hybrid" dual-line layout, steadily sits in the top spot, with full-year insured vehicle volume reaching 13,040 units in 2025.

However, challengers are flocking in. BYD "Shark" pickup is about to land in the domestic market; Chery restarts the Rexis brand and launches pure electric pickup R08 EV; Changan enters with the extended-range technology route and launches the Hunter series; JAC, Great Wall and other traditional pickup heavyweights are also increasing investments in hybrid and pure electric products.

Another battle around pure electric, plug-in hybrid, extended-range technology routes, as well as price range and scenario definition has already begun.

Going overseas is the bigger chessboard. At the 2025 Shanghai Auto Show, GAC Group Chairman Feng Xingya also told the media: "If we want to enter the global market, we must take over the pickup market." According to his estimate, if removing China's car sales, the proportion of global pickup sales to global car sales is about 10%.

China's pickup export volume has reached 300,000 units in 2025, accounting for more than 50% of the total pickup sales. In traditional pickup strongholds such as North America, Australia, and Southeast Asia, electrification transformation is also gaining momentum.

Radar enters Southeast Asia with Thailand as a stepping stone, but fighting alone has high costs and slow network building. After being incorporated by Geely Automobile, Radar can seamlessly access Geely's mature global distribution system and expand quickly to more markets.

Geely Australia executives have revealed that they are developing a new rugged new energy pickup more tailored to the Australian market demand, planned to be listed within the next 1-3 years, directly benchmarking Ford Ranger and Toyota Hilux. This indicates that Geely's ambition is by no means just reigning in the domestic market, but intends to get a share of the pie in the new energy transformation of the global pickup market.

After the sedan and SUV markets are rolled into a "red ocean", pickup - this once niche market, is becoming a key battlefield for car companies to seek growth breakout and explore new paths for going overseas.

This acquisition is a brilliant move on Geely's chessboard, and also a microcosm of the competition dimension of China's new energy vehicle industry being widened again. When pickups meet new energy, the story has just begun.

On May 28, the all-new Geely Xingyuan officially launched, with the full series range comprehensively upgraded: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car offers four models: 410km Yearning Edition, 410km Riding Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition, with a limited-time launch benefits price of 61,800 Yuan - 91,800 Yuan. To meet the needs of different users, on the 410km version, the 310km range option benefit is still provided; after selecting this option, the price can be reduced by 7,000 Yuan. Starting from today, users can place an order via Geely Galaxy APP or WeChat Mini Program, enjoying ten购车 gifts and limited-time super trade-in allowance and other substantial benefits. In addition, all users who place a large deposit and lock the order before June 30, 2026, can enjoy a super trade-in allowance benefit of 3,000 Yuan.

Master level moves again. This time the all-new Geely Xingyuan officially launched, advanced again on the classic, comprehensively refreshed with five major upgrades, bringing users over 100 product power upgrades, achieving over 25 class-exclusive features, providing cross-level experience with generational leading technology. As the 2025 Chinese Auto Market all-category sales champion, Geely Xingyuan's delivery volume exceeded 700,000 units in 573 days, entering the top three in global new energy vehicle sales in the first quarter of this year, being the only Chinese brand model to enter the top three in global new energy vehicle sales, continuously releasing champion momentum. At the new car launch conference, the all-new Geely Xingyuan spokesperson Joey Yung also appeared on-site, sharing her real story with Geely Xingyuan with everyone, using gentle and firm power to support the new car, and witnessing the renewal moment of this champion pure electric small car together with 700,000+ users.

At the same time, the new car partnered with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch conference, taking everyone to feel beauty and enjoy beauty. Not only that, Geely Xingyuan also collaborated with CATL, Capybara, Colorkey, Goodbaby, Myfoodie and other cross-border brands, innovatively creating "Harbor Home, Alley Home, Rainforest Home, Silk Road Home, Nomad Home" five life scenarios, focusing on daily commuting core scenarios, directly hitting users' real vehicle usage needs, redefining pure electric small car value benchmark with champion strength.

Champion Strength 1: Ultimate Driving Control Advanced — First Global Native Architecture + Chinese-German Joint Tuning

Geely Xingyuan brings a calm, free, light and agile driving experience for every trip of users. This champion strength comes from Geely's first global native architecture and track-level tuning: Geely Xingyuan is the first in its class to adopt a native architecture, the first to standardize rear-drive independent suspension, the first to be globally tuned pure electric small car, letting users feel for the first time that pure electric small car can have ultimate driving control!

Good driving control must withstand inspection. Currently, Geely Xingyuan has walked into more than 30 countries globally. The R&D team gathered global resources, conducted all-dimensional verification for different extreme road conditions globally, letting the new Geely Xingyuan comprehensively upgrade on the three core experiences of "Driving, Steering, Braking", once again leading small car driving control into 2.0 era. G-TCS 2.0 All-Weather Anti-Slip System while retaining rear-drive flexible fun, ensures no slipping, no tail sliding, no rolling on flat roads, slopes and curves, new drivers can also drive calmly; new brushless steering system response is 1 time faster, supports three steering modes and steering center self-learning; G-CST 2.0 All-Scene Comfort Braking System simulates old driver foot feel, braking no head nod, driving no car sickness. In addition, Geely Xingyuan is the only in-class to successfully challenge Fishhook Test at 130km/h, and the first in class to successfully pass Moosetest at 80.7km/h pure electric small car, handling performance comparable to 200,000 level sports coupe.

Champion Strength 2: Efficient Three Electric Advanced — Full Series Standard CATL + 480km Range + 19min Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, new Geely Xingyuan achieves full series range upgrade. Range is real not virtual, charge fast use long, electricity save not expensive, whether daily commute or occasional long distance trip, new Geely Xingyuan can easily cope. New car is the only in-class full series standard CATL cell, liquid cooling temperature control and 11-in-1 high integration electric drive pure electric small car, three electric strength from launch has been class ceiling. New car mounts exclusive customized CATL new generation cells, energy density reaches 190Wh/kg, highest CLTC range 480km, enough for daily commute and weekend outing; cooperating with class exclusive active front grille and low drag wheels, drag reduced by 15counts, actual range further improved by 10km.

Range solid, energy replenishment efficiency must also continuously upgrade. Replenishment aspect, 30%-80% fast charge only needs 19 minutes, one cup of coffee time can full charge depart; liquid cooling system and new BMS ensure cold and hot weather can full speed charge, and charge speed up not at the cost of battery life. At the same time, class unique Xingrui AI Cloud Power 2.0 realizes full-link energy management, covering smart charge discharge, off-peak electricity price identification, battery temperature maintenance, consumption diagnosis and battery maintenance functions, letting every charge be efficient, every journey electricity be worry-free.

Champion Strength 3: AI Cockpit Advanced — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

All-new Geely Xingyuan puts warmth and wisdom into cockpit, letting vehicle more usable, more understand people, more comprehensive. New Geely Xingyuan mounts Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive grade Longying No. 1 chip and 16G+128G large storage, reaction fast, operation smooth, hand-on learn. Users can switch map or favorite wallpaper desktop at will, cute pet wallpaper supports interactive function, adding fun to cockpit.

New AI Eva is even more users'随身 wisdom partner, voice assistant Hi EVA supports fuzzy instruction understanding and context memory, can complete car control, Q&A, entertainment etc., all professional. User only says one sentence "Hi Eva, I want to go home", vehicle can automatically call latest Amap 850 version choose optimal route. At the same time, car machine new supports CarPlay phone interconnection, compatible iOS device seamless connection, local common apps all included, cloud more than 200+ massive apps at will select. Also hidden mode, wash mode, one-key car find etc. thoughtful scenarios, and thousand people thousand faces customized assistant, get off work automatically open navigation adjust air conditioning, exclusive welcome ritual sense full. From navigation to entertainment, from life to surprise, new Geely Xingyuan smart cockpit comprehensively covers user daily needs.

Champion Strength 4: Auxiliary Driving Advanced — Qianli Haohan Auxiliary Driving H3 Solution

All-new Geely Xingyuan mounts with high-end model source Qianli Haohan auxiliary driving H3 solution, can cover multiple driving scenarios, every function is truly helping users improve driving experience. This system has safely driven 1.38 billion km, user usage growth rate first, relying on G-ASD intelligent drive underlying and Xingrui AI large model, bringing "the more drive the better the use, the more drive the smarter" intelligent experience.

Highway elevated NOA not subject to road and rain fog weather limits, supports voice lane change, multi-scene avoidance and automatic upper and lower ramp, users only need lightly hold steering wheel can easily run long distance. All-scene MPI takeover rate super 200 km, equivalent to continuous drive 3 hours only needs takeover 1 time. At the same time, parking aspect can do all-scene adaptation, APA parking assist function supports one-key park-in, fingertip parking, remote control parking, cover 300+ kinds of parking scenarios. Aiming at new driver parking difficulty, female driver parking easy nervous etc. real pain points, HPA memory parking supports 2km super long memory, cm-level precise positioning, learn one time route can then whole process automatic park-in, possesses smart follow car, autonomous find place, encounter obstacle bypass function, temporary change route also no need re-learn, effectively lower parking operation difficulty. In addition, DMS active fatigue detection if detect driver appear fatigue behavior or distracted driving, will timely remind driver; sentry mode can 24-hour all-weather guard parking safety, have anomaly immediately record video and send to user phone in. From depart to arrive, from driving to parking, new Geely Xingyuan makes complex driving become simple and reassuring, letting users leave more energy to on-road scenery and companionship laughter.

Champion Strength 5: All-Dimension Safety Advanced — Three Electric Safety + Active & Passive Safety

Safety is Geely engraved in bone's gene! For Geely, whether big car or small car, whether luxury model or mainstream model, under all brands adopt same safety concept and strict standards. Geely has built investment super 2 billion Yuan global all-domain safety center, and released "People, Vehicle, Road, Cloud, Star" integrated all-domain safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. All-new Geely Xingyuan also follows this high standard, and upholds "Small car, more needs big safety" concept, making small car safety to extreme.

Passive safety aspect, all-new Geely Xingyuan created five vertical eight horizontal Star Armor Cage Body, like a solid yet light armor, front back left right all did careful reinforcement — front end three transfer paths cooperate with double "Clover" force release structure, side battery to threshold spacing 149mm and add double collision longitudinal beam, rear 750mm long rear suspension with double "Well" shape rear subframe form solid barrier; roof anti-pressure strength increased to 3.4 times car weight, AB pillars and roof beam etc. core area material upgrade, even encounter rollover or heavy object press top, cockpit still safe, side air curtain pressure holding technology can in rollover time continuously protect head.

In battery life aspect, Geely Xingyuan verification standard increased to national standard 2 times, complete 1000 cycles after battery capacity still keep 90.72%. More actual driving 84,000 km of Xingyuan, successfully challenge salt water corrosion, muddy water scouring, bad road scraping bottom, extreme fire burning etc. six serial extreme test, complete industry first.

In order to further improve battery safety protection, new Geely Xingyuan in user unseen places still hard work, adopt industry leading BDMU high voltage device deep integration technology, put BMS battery management system and BDU high voltage distribution unit two-in-one, greatly reduce interface, reliability again up a step, from root lower battery sealing failure risk. Worth mentioning, May 12, Geely partnered CCTV completed class first, also class unique front and side continuous collision, high voltage system timely power down, battery pack no smoke fire, passenger compartment structure complete, airbag precise blast, non-collision side door can normally open. In addition, new Geely Xingyuan equipped tire pressure direct display, DOW door open warning, sentry mode, more AEB active braking and AES emergency steering double insurance, successfully pass 120km/h static vehicle brake stop and 130km/h "vanished front car" active avoidance test, performance far exceed industry mainstream level.

700,000 Users Trust, From Chinese Champion to Global Top Three, Champion Path Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generational leading product power, Geely Xingyuan always won industry recognition and user love. Since October 2024 launch, Geely Xingyuan cumulative delivery has broken through 700,000 units, equivalent to sell one unit every minute, it is not only the fastest to achieve this goal star model in all industry, but also won 2025 Chinese Auto Market sales champion. Enter 2026, Geely Xingyuan still continues lead, stable top of list, this year first quarter global new energy vehicle sales ranking, Geely Xingyuan first time enter top three global, achieved Chinese A0-level electric car new milestone.

Geely Xingyuan not only domestic sales hot, in overseas market also widely praised, currently landed global 30+ countries and regions. In Brazil launch two months sales break 2,300 units; in Thailand auto show single week order capture 3,300 units, and won "Brazil Year Best Compact Electric Car" and "Indonesia Auto Show Most Loved Electric Car" double international awards. In streets worldwide, Geely Xingyuan is becoming "Chinese Intelligence" flowing new business card.

All-new Geely Xingyuan's advanced, let Geely Galaxy brand in pure electric small car track again raise "High Quality Good Price" benchmark. In future, Geely Galaxy will continue adhere to "Make Everyone's Intelligent Boutique Car" original intention, accurately grasp users' most real needs, in various sub-markets all for users bring beyond-expectation products and services.

May 15, with the release of Geely Automobile's acquisition announcement, the integration of the Radar brand with Geely Automobile has officially been realized at the capital level.

According to the announcement, Zhejiang Jirun acquired all equity of Radar Automobile (Shandong) for 159 million yuan, Geely Sales acquired all equity of Radar Sales for 59 million yuan, and two other entities under Geely, CIL and GAIL, acquired all shares of Radar Thailand, a wholly-owned subsidiary in Thailand, for a total of 490,000 yuan.

Upon completion of the transaction, the Radar brand will become a wholly-owned subsidiary of Geely Automobile, and its financial performance will be included in Geely Automobile's listed company reports at that time.

Furthermore, CheYiTiao learned from relevant sources that after the launch of the integration, not only channels but the entire personnel structure of Radar Pickup will be fully merged into China Star, becoming a pickup sequence under the China Star brand, rather than existing as an independent brand.Geely's formal "incorporation" of Radar this time is considered another implementation of the "One Geely" strategy in brand integration.

Since the release of the "Taizhou Declaration" in 2024, Geely has accelerated the integration of its brands.

From Geometry and Ezst successively merging into Galaxy, to Lynk & Co merging into Zeekr in 2025, to Zeekr completing privatization and delisting, merging into Geely Automobile's listed company system together with Lynk & Co, under the guidance of "One Geely", the brand synergy has achieved significant results, and this "incorporation" of Radar can also be seen as another strategic move by Geely Automobile.

Returned Vanguard, Radar Transforms from Brand to Product Sequence

In fact, starting from 2024, the Radar brand has already conducted partial integration with Geely in terms of channels and technology.

According to the strategic cooperation agreement signed between Geely Radar and Geely Service Company, Geely Radar can use Geely's service network resources to provide relevant after-sales services to users.Not only that, some Geely outlets also hung Radar authorized signs, selling alongside Geely Automobile and sharing after-sales services.

Later in May 2025, Radar also launched Geely Radar Horizon and King Kong PHEV based on Geely Automobile Group's God of Thunder EM Super Hybrid technology.

However, at that time, Radar was still relatively independent internally, not belonging to Geely Automobile, and tended to have a peer-level relationship.

After the launch of this capital-level integration, the positioning of the Radar brand will undoubtedly undergo a fundamental shift.On the one hand, it is the external title, that is, from an independent brand to becoming a core niche category. On the other hand, it is the strategic status, Radar will return as a "Returned Vanguard", sharing strategic resources equally with "Core" businesses.

It is understood that since the brand launch in 2022, Radar has always been directly managed by Geely Holding, belonging to an independent operation body separately incubated outside the group, and there is no direct shareholding relationship with Geely Automobile, therefore, its operating performance will not be included in the listed company reports.

Looking at it now, the Radar brand at that time was more like a trial for Geely Holding in the niche segment of pickups. From a strategic priority perspective, theoretically it was far lower than Geely Automobile's main Galaxy, China Star, as well as Lynk & Co and Zeekr brands. Now that it has been included in China Star, Radar will undoubtedly receive more empowerment from the group.

As stated in the announcement, by incorporating the Radar business into the group's internal operation system, synergy effects in product planning, resource allocation, and brand management can be improved, thereby reducing duplicate investment, improving operational efficiency, and strengthening cost control.

In short, in the future, Radar will be able to fully reuse Geely's technology, supply chain, and factories. Geely can also expand its product portfolio and create another niche growth pole through this.

Filling the Niche Category, Geely Accelerates Pickup Track Layout

For Geely, choosing to bring Radar back at this time is not just another practice of the "Taizhou Declaration", but also a strategic consideration for the pickup market prospect.

Geely stated in the announcement that currently other major global pickup truck markets have relatively high penetration rates, and China's pickup market also shows significant growth potential.

At the same time, the development of electrification and intelligence technologies, including the rise in oil prices, have jointly enhanced market attention and demand for new energy pickups.In addition, with pickup restriction policies gradually relaxing in various places, Radar products are expected to meet the needs of both commercial users and individual consumers.

In the view of Geely Automobile, integrating Radar will further consolidate the group's position in the pickup niche market. After the acquisition is completed, Radar can also use Geely's international distribution channels to quickly expand into overseas markets and further promote the growth of export sales.

According to CPCA data, China's pickup exports exceeded 300,000 in 2025, accounting for over 50% of the total for the first time. In particular, new energy pickups surged by 243% last year, reaching 73,000 vehicles.

In Geely Automobile's overall plan, the overseas sales target for 2026 is guaranteed at 640,000 vehicles, aiming to sprint for 750,000 vehicles. It is worth noting that Geely's overseas sector has been relatively slow in growth compared to BYD and Chery. Now joining the Radar niche category will provide certain support for improving overseas sales.

Currently, in the new energy pickup sector, Radar has already built up a certain reputation and brand awareness. It not only ranked first in new energy pickup market share for three consecutive years, but also has a market share as high as 98% in the pure electric niche market. It can be said that Geely's highly forward-looking strategic insights enabled Radar Pickup to seize a certain first-mover advantage.

However, the new energy pickup market is also accelerating into a "Red Ocean Market".Some time ago, BYD announced that the new energy pickup brand "SHARK (Shark)" that had been exporting overseas was formally merged into Fang Cheng Bao, and will soon be sold to the domestic market. At that time, it may pose a significant challenge to Radar Pickup.

With BYD, Geely and other leading car companies adding bets on the new energy pickup track, it means a brand new niche pattern will enter the "Competition" moment. Whether Radar can become the core variable rewriting market trends after "returning to the team"? Geely's integration efficiency and competitive determination will become the key.

Recently, Geely’s May overseas sales figures were released, with overseas export sales exceeding 85,000 units, reaching a new high, representing a year-on-year growth of 184%.

Previously in April, Geely’s overseas new energy vehicle sales grew by 624.5% year-on-year, retaining the top spot in growth rate for Chinese new energy vehicle exports.

In segmented markets, Geely’s sales performance continues to bloom in multiple areas. Among them, Geely has entered the Australian market for only 14 months, with delivery volume exceeding 10,000 units, becoming one of the fastest-growing Chinese automakers locally; simultaneously, in the Brazilian market, sales climbed to over 4,000 units, breaking the highest single-month sales record in that country. The Mexico market accumulated 16,000+ units from January to April, setting a new all-time high.

Geely EX2 achieved top 1 in B-segment hatchback new energy vehicle sales in multiple markets such as Mexico, Indonesia, and Costa Rica; Geely EX5 topped the pure electric SUV-C market in the first quarter in multiple countries including Australia, UAE, and Uruguay. Zeekr's 7X and 009 became sales champions in segmented markets, among which Zeekr 7X sales topped the list again in the Australian market, surpassing the long-dominant Tesla Model Y.

Facing order surge pressure, Geely relies on the Ningbo export hub, activating Ro-Ro ships, container ships, and international railway trains to conduct sea-land combined transport, fully ensuring complete vehicle delivery. The head of international business of Geely Auto Group Logistics Center stated in an interview that emergency new transportation routes have been added, forming a capacity resource layout with 4 major railway ports and 6 major sea ports, equipped with two own Ro-Ro ships, while new cross-border transport lines have been opened, continuously supplementing various capacity resources, able to stably ship nearly 10,000 new vehicles monthly to core European ports. The China-Europe Railway Express Geely special train operates routinely, reducing transportation time by 40 days compared to sea freight. In the future, to cope with the explosive growth of overseas sales, Geely will continue to expand overseas transportation scale, further improving vehicle delivery times.

The surge in Geely's overseas sales clearly demonstrates Geely's strong product capabilities and the implementation of its localization strategy, further reflecting the strong strength of the Chinese automotive industry in high-end exporting and technology globalization.

May 28, all-new Geely Xingyuan officially launched. The venue for this press conference was quite unique — without a traditional stage and spotlights, instead, it collaborated with Xiaohongshu to create the nation's first mobile "Immersive Journey" car launch event. Harbor families, Alley families, Rainforest families, Silk Road families, Nomadic families, five major life scenarios were laid out in sequence at the launch venue, as if bringing the daily hustle and bustle of transportation into the spotlight of the automotive industry. Geely Xingyuan spokesperson Joey Yung also attended the site, she spoke about real segments of her time with this little car, her tone was gentle yet firm. Sitting in the audience were not only media and dealers, but also many ordinary people who have become or will become Xingyuan owners. At this moment, a pure electric car priced from 61,800 yuan seemed to no longer be just a commuting tool, but a possibility of accompanying life.

The all-new Geely Xingyuan launches four models this time: 410km Longing Edition, 410km Riding Wind Edition, 480km Exploration Edition, 480km Exploration+ Edition, launch limited-time benefit price is 61,800 yuan to 91,800 yuan. The range of the entire series has undergone a comprehensive upgrade, the 310 km version jumped to 410 km, the 410 km version increased to 480 km. At the same time, to cater to the actual needs of different users, the official retained the right to select 310 km range on the 410 km version, the price can be reduced by another 7,000 yuan after selection.

But what truly made this little car attract widespread attention goes far beyond price. The all-new Geely Xingyuan's slogan is "Advancement Beyond Classics", officially claimed to have over 100 product power upgrades and over 25 class-exclusive features. These numbers might sound a bit abstract, but when you truly break down its five core advancement directions, you will find this is not just a pile of marketing jargon, but a thorough evolution from inside to outside, from hardware to software.

Let's start with the most basic driving control. Geely Xingyuan is the first pure electric car in its class to adopt a native architecture, and the first model to come standard with rear independent suspension across the entire series. To tune this chassis, Geely's engineering team ran through over 30 countries worldwide, conducting all-round verification for extreme road conditions. The final result is, the all-new Geely Xingyuan achieved a qualitative leap in three core experiences: driving, steering, and braking. G-TCS 2.0 all-weather anti-slip system while retaining the fun of rear-wheel drive flexibility, ensuring no slip, no swing, no roll on flat roads, slopes, and corners, new drivers can also drive with ease. The all-new brushless steering system's response speed is twice as fast as the previous generation, supporting three steering modes and center position self-learning. While G-CST 2.0 all-scenario comfort braking system simulates the foot feel of experienced drivers, braking doesn't nod, driving doesn't cause motion sickness. What is more impressive is, Geely Xingyuan is the only pure electric car in its class to successfully challenge the Moose test at 130 km/h, The Moose test result also reached 80.7 km/h, handling performance is enough to compare with 200,000 level sports coupes. In other words, driving this little car is no longer just "sufficient", but "fun".

Of course, for pure electric little cars, range and three-electric system performance are the most direct user anxiety points. The all-new Geely Xingyuan standardizes CATL batteries, liquid cooling temperature control and 11-in-1 high-integrated electric drive, the three-electric system has been regarded as the ceiling of its class since launch. New car equipped with CATL new generation battery cells energy density up to 190Wh/kg, maximum CLTC range reaches 480 km, enough to cover daily commuting and weekend outings. Cooperating with the class-exclusive active grille and low drag wheels, drag reduced by 15 counts, actual range increased by another 10 km. Regarding energy replenishment, 30% to 80% fast charging takes only 19 minutes, full charge ready to go in the time of a cup of coffee. Combination of liquid cooling system and new BMS battery management system, ensures full speed charging regardless of cold or hot weather, and will not come at the cost of battery life. More StarRui AI Cloud Power 2.0 achieves full-link energy management, covering smart charge/discharge, off-peak electricity price identification, battery temperature maintenance, energy consumption diagnosis and battery maintenance functions, making every charge efficient, every trip worry-free.

Walking into the car, you will find the all-new Geely Xingyuan's intelligent cockpit is completely different from the simple impression of traditional small cars. It is equipped with Galaxy Flyme Auto 2 intelligent cockpit system, based on 7nm automotive-grade Longying No. 1 chip and 16G+128G large storage, fast response, smooth operation, easy to learn. Users can switch maps or favorite wallpaper desktops at will, cute animal wallpapers even support interactive functions, adding a lot of fun to the cockpit. All-new AI Eva is the car's smart voice assistant, supporting fuzzy instruction understanding and context memory, can complete car control, Q&A, entertainment, etc. You just need to say "Hi Eva, I want to go home", the vehicle will automatically call the latest Amap 850 version to select the optimal route. Car machine also newly supports CarPlay phone connectivity, compatible with iOS devices for seamless connection. Invisibility mode, car wash mode, one-click car search and other thoughtful scenarios, and thousand people thousand faces custom assistant, making every boarding full of exclusive ritual sense. From navigation to entertainment, from life to surprise, this smart cockpit covers all aspects of user daily needs.

In terms of assisted driving, the all-new Geely Xingyuan is equipped with the Qianli Haohan assisted driving H3 solution, originating from high-end models, currently safely driven 1.38 billion km, user usage growth rate first. Highway Viaduct NOA is not limited by road and rain/fog weather, supports voice lane change, multi-scenario avoidance and automatic on/off ramps, users only need to lightly hold the steering wheel to easily drive long distances. Full-scenario MPI takeover rate over 200 km, equivalent to continuous driving 3 hours, need takeover only 1 time. Parking aspect also achieved full-scenario adaptation: APA parking assist function supports one-click parking, finger tip parking, remote control parking, covering over 300 types of parking scenarios. Aiming at practical pain points such as new drivers parking difficulty, female drivers parking tension, HPA memory parking supports 2 km ultra-long memory, cm-level precise positioning, learn route once then can fully automatic parking throughout the process, equipped with smart following car, autonomous finding spot, obstacle avoidance functions, temporary route change also no need to relearn. DMS active fatigue detection will timely remind drivers to rest, sentry mode guards parking safety 24/7 all-weather, once abnormal, record video immediately and send to user phone. From departure to arrival, from driving to parking, this system makes complex driving simple and reassuring.

Safety is the gene Geely carved into its bones. Regardless of big car or small car, all brands under Geely adopt the same safety philosophy and strict standards. Geely has built a global domain safety center with investment over 2 billion yuan, and released "Human, Car, Road, Cloud, Star" integrated domain safety 2.0 system. All-new Geely Xingyuan also follows this high standard, upholding the philosophy "Small Car, Must Have Big Safety". Passive safety aspect, it created five vertical eight horizontal star armor cage body, front end three force transmission paths cooperate with double "Clover" force release structure, side battery to threshold spacing 149mm and added double anti-collision longitudinal beams, rear 750mm long rear suspension and double "Well" shaped rear subframe form a solid barrier. roof compression strength increased to 3.4 times vehicle weight, AB pillar and roof crossbeam etc core area materials upgrade, even encountering rollover or heavy weight pressing on roof, cabin remains unharmed, side curtain airbag pressure maintenance technology can also continuously protect head during rollover. Regarding battery life, Geely Xingyuan's verification standard increased to 2 times national standard, after 1000 cycles battery capacity still maintains 90.72%. Also Xingyuan actually driven 84,000 km successfully challenged sea water corrosion, mud water scouring, bad road scraping bottom, extreme fire burning etc six series limit tests, this belongs to the first in the industry. Worth mentioning is, May 12, Geely partnered with CCTV to complete the first and only class-exclusive front and side continuous crash test, high voltage system powered off in time, battery pack did not smoke or catch fire, occupant compartment structure intact, airbags accurately detonated, non-collision side door can open normally. In addition, all-new Geely Xingyuan also equipped with tire pressure direct display, DOW door opening warning, sentry mode, more AEB active braking and AES emergency steering dual insurance, successfully passed 120 km/h static vehicle stop and 130 km/h "Vanishing Front Car" active avoidance test, performance far exceeds industry mainstream level.

All these upgrades and hardcore strength, finally point to one fact: Geely Xingyuan is no longer an ordinary little car. Since launch in October 2024, it cumulative delivery has broken 700,000 units, equivalent to one sold every minute. It is not only the star model in the whole industry to reach this goal fastest, but also won the 2025 Chinese car market sales champion at once. Entering 2026, Geely Xingyuan still continues to lead, firmly stays at top. This year first quarter, in global new energy vehicle sales ranking, Geely Xingyuan for the first time enters global top three, achieved a new milestone for China A0 level electric car. While exploding in domestic market, it has also landed in over 30 countries and regions globally. In Brazil launch two months sales broke 2300 units, In Thailand auto show single week orders grabbed 3300 units, and won "Brazil Annual Best Compact Electric Car" and "Indonesia Auto Show Most Loved Electric Car" dual international awards. On the streets all over the world, Geely Xingyuan is becoming "China Smart Manufacturing" mobile new business card.

From a commuting little car, to 700,000 user's choice, from China champion to global top three, Geely Xingyuan's advancement road is actually not complex — it just seriously did the little car well, done fully, done exceeding expectations. And after this renewed launch, Geely Galaxy brand on pure electric small car track again raised the "High Quality Good Price" benchmark. Future, Geely Galaxy will continue to uphold "Building Smart Boutique Cars for Everyone" original intention, bringing products and services exceeding expectations to users in various sub-markets. For consumers, this might be the greatest happiness: a good car, need not be expensive, need not be flamboyant, but can honestly accompany you to go to every place you want to go.

May 28, the all-new Geely Xingyuan officially launched, the entire series range has been comprehensively upgraded: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car offers four versions: 410km Yearning Edition, 410km Riding Wind Edition, 480km Exploration Edition, 480km Exploration + Edition, launch limited-time benefits price 61,800 yuan - 91,800 yuan. To meet the needs of different users, for the 410km version, it still offers a 310km range reverse-select right, the price can be reduced by 7,000 yuan after selection. Starting today, users can place orders via Geely Galaxy APP, WeChat Mini Program, enjoy ten layers of purchase gifts and limited-time super trade-in cash and other rich benefits. In addition, for those who make a large deposit and lock the order before June 30, 2026, can enjoy a super trade-in cash right of 3,000 yuan.

Experts make another move, this all-new Geely Xingyuan officially launched, advanced further on the classic, comprehensively refreshed with five major upgrades, bringing users over 100 product power upgrades, achieving over 25 industry-exclusive features, providing users with cross-level experiences with generationally leading technology. As the 2025 China auto market sales champion across all categories, Geely Xingyuan delivery volume broke 700,000 units in 573 days, ranked in the top 3 global new energy sales in the first quarter of this year, it is the only Chinese brand model to enter the top 3 global new energy vehicle sales, continuously releasing champion momentum. At the new car launch event, the all-new Geely Xingyuan spokesperson Joey Yung also arrived on site, sharing her true stories with Geely Xingyuan with everyone, backing the new car with a gentle yet firm power, witnessing the refresh moment of this champion pure electric small car with 700,000+ users together.

At the same time, the new car joined hands with Xiaohongshu to create the country's first mobile 'Immersive Travel' car launch event, taking everyone to feel beauty together, enjoying beauty. Not only that, Geely Xingyuan also collaborates with CATL, Capybara, Colorkey, Goodbaby, Myfoodie and other cross-boundary brands, innovatively creating five major life scenarios: 'Harbor Family, Alley Family, Rainforest Family, Silk Road Family, Nomad Family', focusing on core daily travel scenarios, directly hitting users' real vehicle usage needs, redefining the pure electric small car value benchmark with champion strength.

Champion Strength One: Ultimate Driving Control Advanced — First Global Native Architecture + Sino-German Joint Tuning

Geely Xingyuan brings a calm, free, light, and agile driving experience for every user trip. This champion strength comes from Geely's first global native architecture and track-level tuning: Geely Xingyuan is the first in its class to adopt a native architecture, the first to standardize rear-wheel drive independent suspension, and the first pure electric small car to undergo global tuning, giving users the first time feeling that pure electric small cars can also have ultimate driving control!

Good driving control must stand the test. Currently, Geely Xingyuan has entered more than 30 countries globally, the R&D team gathered global resources, conducting comprehensive verification against different extreme road conditions globally, making the all-new Geely Xingyuan comprehensively upgraded on three core experiences: 'Driving, Steering, Braking', leading the small car driving control into the 2.0 era again. The G-TCS 2.0 All-Weather Anti-Slip System, while retaining rear-wheel drive flexible fun, ensures no slipping, no tail-swinging, no rolling on flat roads, slopes, and curves, even beginners can drive calmly; New brushless steering system responds 1x faster, supports three steering modes and steering center self-learning; G-CST 2.0 All-Scene Comfort Braking System simulates the feel of an old driver, braking no nodding, driving no carsickness. In addition, Geely Xingyuan is the only one in its class to successfully challenge the Fish Hook Test at 130km/h and the first in its class to successfully pass the Moose Test at 80.7km/h, handling performance compares favorably with 200,000-class sports sedans.

Champion Strength Two: Efficient Three-Electrical Advanced — Standard CATL across entire series + 480km Range + 19-minute Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, the all-new Geely Xingyuan achieves full series range upgrade. Range is sufficient, not fake; charging is fast, lasts long; using electricity is saving, not wasting money, whether daily commute or occasional long-distance travel, the all-new Geely Xingyuan can handle it easily. The new car is the only pure electric small car in its class to standardize CATL cells, liquid-cooled temperature control, and 11-in-1 high-integrated electric drive across the entire series, three-electrical strength has been the ceiling in its class since launch. The new car is equipped with exclusive customized CATL new generation cells, energy density up to 190Wh/kg, max CLTC range 480km, sufficient for daily commute and weekend outings; Cooperating with the class-exclusive active front grille and low wind-resistance wheels, wind resistance reduced by 15 counts, actual range increased by another 10km.

Range is solid, energy replenishment efficiency also needs to continue upgrading. Regarding replenishment, 30%-80% fast charging takes only 19 minutes, a cup of coffee time is enough to depart with full power; Liquid cooling system and new BMS ensure full-speed charging whether cold or hot, and charging speed increase does not come at the cost of battery life. At the same time, the class-exclusive Star-Rui AI Cloud Power 2.0 achieves full-link energy management, covering smart charge/discharge, valley electricity price identification, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charge efficient, every journey using electricity worry-free.

Champion Strength Three: AI Smart Cockpit Advanced — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

The all-new Geely Xingyuan puts warmth and wisdom into the cockpit, making the vehicle better to use, more understanding of people, and more comprehensive. The all-new Geely Xingyuan is equipped with Galaxy Flyme Auto 2 Smart Cockpit System, based on 7nm automotive grade Dragon Eagle 1 chip and 16G+128G large storage, fast response, smooth operation, easy to learn. Users can switch maps or favorite wallpaper desktops at will, cute pet wallpaper supports interactive functions, adding fun to the cockpit.

New AI Eva is even more the user's mobile smart partner, voice assistant Hi EVA supports fuzzy instruction understanding and context memory, can complete vehicle control, Q&A, entertainment, etc., good at everything. User says 'Hi Eva, I want to go home', vehicle can automatically call latest Amap 850 version to select optimal route. At the same time, the car machine adds support for CarPlay phone interconnection, compatible with iOS devices seamless connection, local common apps are all available, cloud has 200+ massive apps for free selection. Also has stealth mode, car wash mode, one-key car find, etc., thoughtful scenarios, and personalized custom assistants, automatically open navigation and adjust AC after getting off work, full of ritualistic welcome feeling. From navigation to entertainment, from life to surprises, the smart cockpit of the all-new Geely Xingyuan comprehensively covers user daily needs.

Champion Strength Four: Assist Driving Advanced — Qianli Haohan Assist Driving H3 Solution

All-new Geely Xingyuan is equipped with the Qianli Haohan Assist Driving H3 Solution derived from high-end models, can cover multiple driving scenarios, every function is truly helping users improve driving experience. The system has safely driven 1.38 billion kilometers, user usage volume growth rate is first, relying on G-ASD Smart Driving Bottom Layer and Star-Rui AI Large Model, bringing 'better to use the more you drive, smarter the more you drive' smart experience.

Highway/Overpass NOA is not limited by roads and rain/fog weather, supports voice lane change, multi-scenario avoidance, and automatic on/off ramps, users only need to lightly hold the steering wheel to easily drive long distance. All-scenario MPI takeover rate exceeds 200 kilometers, equivalent to continuous driving 3 hours requiring takeover only 1 time. At the same time, parking aspect can achieve all-scenario adaptation, APA parking assist function supports one-key parking, fingertip parking, remote control parking, covering 300+ parking scenarios. Targeting new driver parking difficulty, female driver parking anxiety, etc., actual pain points, HPA Memory Parking supports 2km ultra-long memory, cm-level precise positioning, after learning the route once, can automatically park for the whole journey, has intelligent car following, autonomous space finding, obstacle avoidance functions, temporary route change also does not require relearning, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection if detects driver appears fatigue behavior or distracted driving, will timely remind the driver; Sentry mode can protect parking safety 24 hours all-day, if abnormal, immediately record video and send to user's mobile phone. From departure to arrival, from driving to parking, the all-new Geely Xingyuan makes complex driving simple and reassuring, letting users leave more energy to the scenery on the road and laughter of fellow travelers.

Champion Strength Five: Full-Dimensional Safety Advanced — Three-Electrical Safety + Active Passive Safety

Safety is the gene carved into Geely's bones! For Geely, whether big car or small car, whether luxury model or mainstream model, all brands under it adopt the same safety concept and strict standards. Geely has built a global full-domain safety center investing over 2 billion yuan, and released 'Person, Vehicle, Road, Cloud, Star' integrated full-domain safety 2.0 system, covering four core safety domains: Life Safety, Health Safety, Property Safety, Privacy Safety. All-new Geely Xingyuan also follows this high standard, and adheres to the concept 'Small Car, Must Have Big Safety', taking small car safety to the extreme.

In terms of passive safety, the all-new Geely Xingyuan created five longitudinal and eight transverse Star Armor Cage Body, like a solid yet light armor, front, back, left, right are all carefully reinforced — front end three force transmission paths cooperate with double 'Clover' relief structure, side battery to sill spacing 149mm and added double anti-collision longitudinal beams, rear 750mm long rear suspension and double '井' shaped rear subframe form a solid barrier; Roof pressure intensity increased to 3.4 times vehicle weight, A/B pillar and roof crossbeam etc. core area material upgraded, even if encountering rollover or heavy object pressing top, cockpit remains unharmed, side curtain airbag pressure holding technology can further protect head continuously during roll.

In terms of battery life, Geely Xingyuan's verification standard increased to 2 times national standard, after completing 1000 cycles, battery capacity still remains 90.72%. Moreover, Xingyuan that has actually driven 84,000 km, successfully challenged seawater corrosion, mud water flushing, bad road scraping bottom, extreme fire, etc. six large series limit tests, completed industry first.

In order to further improve battery safety protection, all-new Geely Xingyuan puts hard work in places users can't see, adopting industry-leading BDMU high voltage device deep integration technology, combining BMS battery management system and BDU high voltage distribution unit into one, greatly reducing interfaces, reliability steps up another tier, reducing battery sealing failure risk from the root. Worth mentioning, May 12, Geely joined hands with CCTV completed the first time in this class, and also the only continuous frontal and side collision in this class, high voltage system powered off in time, battery pack did not smoke or catch fire, passenger compartment structure intact, airbags accurately deployed, non-collision side door can open normally. In addition, all-new Geely Xingyuan equipped with direct tire pressure display, DOW Door Opening Warning, Sentry mode, more AEB Active Braking and AES Emergency Steering double insurance, successfully passed 120km/h static vehicle braking stop and 130km/h 'disappearing front car' active avoidance test, performance far exceeds industry mainstream level.

700,000 Users Trust, From China Champion to Global Top 3, Champion Path Never Stops

Always being imitated, never surpassed. Relying on high standards from R&D to manufacturing and generational leading product power, Geely Xingyuan has always won industry recognition and user love. Since October 2024 launch, Geely Xingyuan cumulative delivery has broken 700,000 units, equivalent to selling one unit per minute, it is not only the fastest star model in the whole industry to reach this goal, but also won the 2025 China auto market sales champion in one go. Entering 2026, Geely Xingyuan still continues to lead, stably staying at the top, in this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan first time ranked in global top 3, achieved a new milestone for China A0-class electric cars.

Geely Xingyuan not only hot sales in domestic market, in overseas market also widely praised, currently has landed in more than 30 countries and regions globally. In Brazil launch two months sales volume broke 2,300 units; In Thailand auto show single week orders captured 3,300 units, and won 'Brazil Best Compact Electric Car of the Year' and 'Indonesia Auto Show Favorite Electric Car' double international awards. On the streets of the world, Geely Xingyuan is becoming a flowing new card of 'Made in China'.

The advancement of all-new Geely Xingyuan, let Geely Galaxy brand on the pure electric small car track again raised the 'High Quality Good Price' benchmark. In the future, Geely Galaxy will continue to adhere to 'Making Smart Premium Cars for Everyone' original intention, accurately grasp user's most real needs, bring products and services beyond expectations for users in all sub-markets.

Editor's Note: Incorporating Radar Automotive is seen as another important measure to advance the "One Geely" strategy and continuously optimize resource allocation.

Recently, Geely Automobile announced on the HKEX that it plans to invest approximately 218 million yuan in cash to acquire 100% equity of three core entities of Radar Automotive. Upon completion of the transaction, Radar Automotive will be consolidated into the listed company's financial statements as a wholly-owned subsidiary, marking the formal transition of this new energy pickup brand from a group incubation project to a core business segment of the listed entity.

This move is a key step for Geely Holdings to implement the "Taizhou Declaration". Released two years ago, the declaration established five key directions including strategic focus, integration, and synergy, aiming to reverse resource redundancy and low efficiency caused by independent operations of multiple brands in the past, and promote the group's transition towards centralized synergy.

Guided by this strategy, Geely has successively completed adjustments such as Geometry merging into Galaxy, and Zeekr integrating Lynk & Co. This incorporation of Radar Automotive is seen as another important measure to advance the "One Geely" strategy and continuously optimize resource allocation.

Radar Automotive, Profitability Still in Climbing Phase

Radar Automotive was incubated by Geely Holdings four years ago, and the first model RD6 quickly gained traction after its launch. In 2025, the brand became the only new energy brand to rank in the top five in total pickup sales with 13,040 units sold, with its pure electric segment market share reaching as high as 98%.

However, Radar Automotive has not yet achieved overall profitability. Recent financial data shows divergence in profit and loss among the three core entities: The Shandong company operating the entire industry chain narrowed its loss to 8.646 million yuan, the domestic sales company earned a profit of 12.325 million yuan, while Radar Thailand responsible for overseas expansion expanded its loss to 10.697 million yuan, and the overall business is still in the investment phase.

Equally challenging are market capacity constraints and intensifying competition.

In the first quarter of 2026, domestic new energy pickup sales were only 18,000 units, with penetration below 10%, and growth rate far lower than the overall pickup market. Currently, the main growth in pickups is overseas, with exports accounting for more than half.

At the same time, the track is becoming increasingly crowded. In the domestic market, Great Wall Motor continues to firmly hold the leading position in the domestic pickup market, with global sales exceeding 181,600 units in 2025. BYD Shark Pickup has long prioritized deep cultivation of overseas markets, with an average monthly export volume stable at around 3,000 units. Relying on its hybrid rugged product power, it quickly opened up the Southeast Asian and Australian markets. Recently, the Shark brand was also confirmed to enter the domestic pickup market to compete.

More participants are constantly joining. Changan is accelerating the layout of passenger-oriented new energy pickups, and Chery is also perfecting the pure electric and plug-in hybrid full-category pickup product matrix relying on the Ruilin brand.

Against this backdrop, the advantages Radar Pickup established in the new energy pickup field are being constantly eroded, and whether it can maintain leadership in competition afterward remains unknown.

Another Move in Geely's Grand Integration

The Geely Group is continuously deepening the strategic implementation of the "Taizhou Declaration". In the past year, the group's integration moves were frequent: Geely Galaxy merged with the Geometry brand, Zeekr and Lynk & Co completed equity transfer and formed Zeekr Technology Group, which was subsequently merged into Geely Automobile. Through these adjustments, the group's brand count was streamlined from 6 to 4, and subsidiary holding companies were reduced from 3 to 1, completing a deep internal cleanup.

This acquisition of Radar Automotive will further expand Geely's business landscape. A Geely representative stated that bringing Radar under the China Star umbrella aims to perfect product coverage in luxury, mid-to-high-end, and mass markets, complete the pickup category, and form a complete matrix of sedans, SUVs, MPVs, and pickups to meet diverse user needs; from a strategic value perspective, this acquisition marks the upgrade of new energy pickups from a group-level incubation project to a core strategic category of the listed company.

From the value perspective, the transaction price is 218 million yuan, basically flat with the assessed fair value of the target company, with no premium risk. Geely has acquired a top domestic new energy pickup brand at a low cost, which not only fills the product matrix gap but also provides growth space for pickup overseas expansion, reflecting efficient resource allocation.

For Radar Automotive, although it had previously laid out the Thai market, independent expansion overseas faces high cost and low efficiency issues. Relying on Geely's mature global distribution network, Radar Automotive can quickly penetrate more markets, convert technical momentum into sales volume growth, and accelerate the realization of scale profitability.

In addition, injecting Radar Automotive into the listed company system marks that the holding group no longer manages homogeneous brands dispersively, but instead hands over mature business to core segments for unified operation. This move connects product planning, supply chain, and channel resources, achieves reuse of overseas networks, and is conducive to Radar brand expansion and cost control in domestic and international markets.

In response, industry insiders believe that Geely adopts a "platform incubation + mature recycling" model, relying on group resources to share the early risks of start-up brands, and implementing asset integration after the brand stabilizes its position in the niche market. This strategy balances risk control and asset operating efficiency.

This inclusion of Radar Automotive into the listed system is yet another key execution of this strategic logic.

On May 28, the all-new Geely Xingyuan officially launched, offering 410km Yearning Edition, 410km Riding the Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition four models, with a limited-time launch rights price of 61,800 Yuan - 91,800 Yuan. The 410km version can choose a 310km range configuration, with a price reduction of 7,000 Yuan. Placing a major deposit and locking the order before June 30, 2026, you can enjoy 3,000 Yuan super trade-in cash, plus ten layers of purchase gifts, including 5-year highway elevated NOA service, charging pile and installation, and three-electric lifetime warranty, etc.

Strategic Significance for Geely

The launch of the all-new Geely Xingyuan is a key step for Geely to consolidate its advantage in the pure electric small car market. Since Xingyuan launched in October 2024, delivery volume exceeded 700,000 units in 573 days, selling one unit per minute, winning the 2025 China car market overall sales champion, and ranking top 3 in global new energy sales in Q1 2026.

This update not only continues Xingyuan's hot sales momentum but also further amplifies Geely's technical advantages in the pure electric small car field. Through comprehensive upgrades in five dimensions, Geely is redefining the value standards of pure electric small cars, making "High Quality and Good Price" a distinct label for the Geely Galaxy brand.

On the global market level, Xingyuan has landed in over 30 countries and regions, performing brightly in markets like Brazil and Thailand. The launch of the all-new Xingyuan will further enhance Geely's influence in the global new energy market, making "Made in China" pure electric small cars go to more countries.

Multi-dimensional Competitiveness Analysis

Compared to the old model, the all-new Xingyuan achieves full series range upgrades, 310km upgraded to 410km, 410km upgraded to 480km. It also brings over 100 product power upgrades, including core technologies such as G-TCS 2.0 anti-slip system, CST 2.0 comfortable braking, and Xingrui AI Cloud Power 2.0.

Regarding the intelligent cockpit, high-spec models are equipped with the Dragon Eagle One chip, 16G+128G large storage, adding CarPlay support and EVA assistant. Regarding assisted driving, the Qianli Haohan H3 solution is introduced, supporting highway NOA and all-scenario automatic parking.

In the 60,000-100,000 Yuan pure electric small car market, the all-new Xingyuan's advantages are very prominent. It is the only model in the class with standard rear drive independent suspension, CATL cells, and liquid-cooled temperature control system.

Regarding driving control performance, 80.7km/h Moose test and 130km/h Hook test scores far exceed the class average. Regarding space, the 2650mm wheelbase brings a quasi-B-level riding experience, and 36 flexible storage spaces are even leading in the class.

Regarding intelligent configuration, the Galaxy Flyme Auto 2 system and Qianli Haohan assisted driving H3 solution are leading among same-price models. Especially the Unbounded Space function, supporting 200+ cloud applications, the experience far exceeds class competitors.

Core Highlights in Actual Vehicle Use Scenarios

The all-new Xingyuan adopts the "Smiling Front Face" design, paired with eight ice cream car colors, looks great. 1.15 aspect ratio and floating roof design create a low and wide body visual effect.

The interior adopts an enveloping two-tone design, with Taro White and Starry Grey two color schemes, outstanding texture. 4135×1805×1570mm body size brings over 85% super large yield rate. Rear longitudinal space is 1452mm, flat floor design, three passengers are not crowded.

The Galaxy Flyme Auto 2 intelligent cockpit system has smooth operation and is easy to get started. It supports dual-zone voice interaction, visible anywhere, speak anywhere. The Unbounded Space function can run 200+ apps in the cloud without occupying local storage.

3.3kW external discharge function meets camping power needs. 70L dual pneumatic support rod front trunk can hold a 20-inch suitcase. 10L super large passenger drawer can hold three laptops. These practical configurations perfectly solve daily vehicle storage pain points.

The all-new Xingyuan adopts a rear-engine rear-drive layout, 410km model equipped with 58kW motor, 480km model equipped with 85kW motor. 0-50km/h acceleration is 3.9s, ample power, sufficient for city commuting.

Regarding range, 480km CLTC range, room temperature actual range fulfillment rate exceeds 100%. 30%-80% DC fast charging takes only 19 minutes, full power start in coffee time. Xingrui AI Cloud Power 2.0 can intelligently manage energy to improve range performance.

The all-new Xingyuan adopts a five-vertical eight-horizontal Star Armor Cage Body, 3.4 times roof compression strength. Successfully challenged front 50km/h and side 55km/h continuous collision, occupant cabin structure intact, battery pack did not smoke or catch fire.

Regarding battery, all-series standard Guardian Battery Safety System and Battery Doctor BMS3.0, 18 temperature sensors monitor cell temperature in real-time. Regarding active safety, AEB active braking can stop at 120km/h speed, AES emergency avoidance can complete steering avoidance at 130km/h speed.

Full Text Summary

The all-new Geely Xingyuan with a starting price of 61,800 Yuan brings product power far exceeding expectations. Comprehensive upgrades in five dimensions further enhance its competitiveness in the pure electric small car market.

From the perspective of actual vehicle use scenarios, the all-new Xingyuan performs excellently in design, space, configuration, power, safety, etc. Especially the rear drive independent suspension driving experience, CATL cell three-electric system, Galaxy Flyme Auto 2 intelligent cockpit, and Qianli Haohan H3 assisted driving, all brought a tier-up experience to users.

For Geely, the all-new Xingyuan is not just a volume-selling model but also a manifestation of brand technical strength. It proves with actual actions that pure electric small cars can also have good driving control, high safety, and intelligent experience.

In the 60,000-100,000 Yuan pure electric small car market, the all-new Geely Xingyuan is undoubtedly a highly competitive product. Its launch will further promote the upgrade of the pure electric small car market, allowing more consumers to enjoy high-quality new energy travel experience.

Recently, Geely announced its May overseas sales figures. Overseas export sales exceeded 85,000 units, hitting a new record, with a year-on-year increase of 184%.

In April, Geely's overseas new energy vehicle sales increased by 624.5% year-on-year, ranking first among Chinese new energy vehicle brands for overseas growth rate again.

In segmented markets, Geely's sales performance continues to flourish across multiple areas. Among them, only 14 months after entering the Australian market, delivery volume surpassed 10,000 units, becoming one of the fastest-growing Chinese automakers locally; meanwhile in the Brazilian market, sales climbed to over 4,000 units, refreshing the highest single-month sales record in that country. The Mexican market accumulated sales of 16,000+ units from January to April, creating a new historical record.

The Geely EX2 achieved B-segment hatchback new energy vehicle sales Top 1 in multiple markets including Mexico, Indonesia, and Costa Rica; The Geely EX5 became the sales champion in the pure electric SUV-C market in the first quarter in multiple countries such as Australia, the UAE, and Uruguay. Zeekr models 7X and 009 became the sales champions in the segmented markets, among which the Zeekr 7X topped the sales chart in the Australian market again, surpassing the long-time market leader Tesla Model Y.

Facing pressure from surging orders, Geely relied on the Ningbo overseas export hub, simultaneously deploying Ro-Ro vessels, container ships, and international railway trains to conduct sea-land intermodal transport, fully guaranteeing complete vehicle delivery. The head of international business at Geely Auto Group Logistics Center stated in an interview that currently multiple transport routes have been urgently added, forming a capacity resource layout of 4 major rail ports and 6 major sea ports, equipped with two self-owned Ro-Ro vessels, and multiple new cross-border transport lines have been opened to continuously supplement various capacity resources, capable of stably shipping nearly 10,000 new vehicles to core European ports monthly. The China-Europe Railway Express Geely special train operates regularly, reducing transport time by 40 days compared to sea transport. In the future, to cope with the explosive growth in overseas sales, Geely will continue to expand its overseas transport scale and further optimize vehicle delivery timelines.

The surge in Geely's overseas sales intuitively demonstrates Geely's strong product capabilities and the implementation of its localization strategy, and further reflects the strong strength of Chinese automobiles in the field of high-end and technology exports.