Recently, Geely Automobile officially released its August sales data. The data shows that Geely's total monthly sales in August reached 270,194 units, achieving year-on-year and month-on-month growth for six consecutive months, with the new energy vehicle sales share soaring to 65%. More worthy of industry attention is the overseas market, where export volume reached 110,094 units, standing firm at the 100,000-unit threshold for three consecutive months, with overseas new energy vehicle exports surging 446% year-on-year.

In my opinion, given the current context of intensifying involution in the car market and resurgent price wars, such results are not merely a simple rise in sales volume, but the outcome of simultaneous efforts in technology, products, and globalization.

Many people looking at car company financial reports focus on total sales first, but what stood out most for Geely in August was the structure. Among the 270,000 total sales, new energy vehicle sales including Geely, Lynk & Co, and Zeekr reached 175,877 units. For every 10 cars sold, more than 6 were new energy models. This proportion indicates that Geely has broken away from the old model where fuel cars support the basic base and new energy vehicles make up the numbers, and new energy vehicles truly became the core engine driving overall market growth.

Looking at the breakdown of the three major brands, each has found its own position without one point exploding in popularity while other sectors drag behind.

Zeekr, positioned as a global luxury technology brand, delivered 36,981 units in August, doubling year-on-year. Zeekr 7X continued to break 10,000 monthly sales, with global orders surpassing 200,000; Shooting brake models exceeded 10,000 sales for three consecutive months, with Zeekr 9X, Zeekr 8X, and Zeekr 009 taking the top spot in sales and reputation in their respective high-price segments respectively. It can be seen that Zeekr has firmly established itself in the 300,000-500,000 yuan or even higher luxury market, no longer relying solely on a single blockbuster model, but forming a multi-model matrix, completely opening up the high-end market.

Lynk & Co is following the route of expanding breadth. In August, overall sales reached 17,027 units, with a very high proportion of new energy vehicles. The new Lynk & Co 20 debuted at the Chengdu Auto Show, balancing urban trends and sport versions. At the same time, Lynk & Co also participated in the CRC Rally Championship, winning the category championship. On one hand, catering to the home consumer market, on the other hand, using motorsport to hone hybrid technology, this approach continues to reinforce Lynk & Co's sporty and high-end label.

Regarding the Geely brand which bears the sales basic block, August sales reached 216,186 units. Among them, Geely Galaxy made a huge contribution, selling 119,115 units in a single month. Geely Star Wish has broken monthly sales of 50,000 for three consecutive months, accumulating close to 900,000 units, equivalent to a delivery speed of more than 1,000 units per day, becoming a national-level new energy blockbuster. Galaxy E5 maintained stable output, Galaxy TT started pre-sales, Galaxy Battleship 700 debuted at the Chengdu Auto Show, with new cars constantly taking over the relay, ensuring continuous fresh blood in the mainstream new energy market.

The fuel sector is also not lying flat. The China Star series continued to exert effort. The fourth-generation Boyue L i-HEV and the brand new Xingyue L PLUS appeared in succession, completing product upgrades relying on fuel-hybrid technology and high-level intelligent driving. Current Geely fuel cars are not passively waiting to be replaced by new energy, but are renovating through HEV hybrid technology, holding onto the basic block of fuel users, achieving multiple legs walking for fuel, hybrid, and pure electric.

In fact, Geely's sales explosion naturally relies on continuous technology output. Taking August as an example, Geely released a full set of AI new energy off-road technologies, including the GTA native new energy off-road architecture, Thunder EM-T electric hybrid, and AI all-terrain digital chassis. This technology suite will be equipped on the Galaxy Battleship 700 first.

In the past, hard-core off-road was basically dominated by traditional fuel ladder frame cars. Now Geely tries to use AI + new energy to rewrite off-road track rules again. At the same time, full-domain AI has run through the entire process from R&D, manufacturing to after-sales, no longer just a voice assistant on the car infotainment screen, but infiltrating the underlying logic of whole vehicle development. This is also an important reason why Geely product iteration speed is getting faster and faster.

If the domestic market reflects Geely's product power, then the overseas market represents another pole of its future growth. August exports reached 110,094 units, increasing both year-on-year and month-on-month for 8 consecutive months. Among exports, 64% are new energy models. You should know that just a short while ago, domestic car company exports were mainly cost-performance fuel cars. Now, most cars sold by Geely overseas are new energy products.

And its market layout also blooms everywhere: Zeekr wins the luxury pure electric sales champion in Australia and Malaysia; Lynk & Co stands firm in the high-end new energy market in Tunisia and Egypt; Geely Star Wish wins the electric vehicle sales champion in Thailand. Europe, Latin America, Southeast Asia, Middle East, one by one markets are broken through one by one. New markets such as Austria, Argentina, Jordan, Vietnam are continuously opening channels. Based on the market's improvement, Geely directly raised its full-year overseas target, from 640,000 to 920,000, sprinting hard for 1 million exports.

Final Thoughts:

Looking at the current domestic car market, many car company growth relies either on domestic involution lowering prices to exchange for sales, or going overseas with low prices to move volume. Geely is relatively special. Domestic high-end, home-use, fuel, new energy bloom at multiple points; overseas high-end models can also gain good market share, achieving simultaneous increase in volume, price, and profit. Mid-term performance total revenue 173.6 billion yuan, net profit attributable to parent company 9.68 billion, achieving simultaneous rise in volume, price, and profit.

Therefore, looking at this, Geely's 270,000 units sales in August is not a temporary accidental surge, but a comprehensive result of full-domain AI technology landing, multi-brand matrix formation, and globalization layout entering the harvest period. Domestic involution will continue, overseas competition will also become increasingly fierce. Geely's model of stabilizing the basic block domestically and opening a second growth curve overseas also provides a worthwhile reference sample for Chinese car companies.

(This article is originally produced by the New Media Editorial Department of [Car World], relevant content only combines network public information to carry out personal objective analysis. All vehicle model configurations, prices, range data, and sales volumes are subject to brand official announcements in the end; views in the text represent personal reference only and do not constitute any advice.)

Pada hari ini, Kereta Geely secara rasmi mengumumkan data penjualan bulan Ogos. Data menunjukkan, jumlah penjualan bulan Ogos Geely mencecah 270,194 unit, mencatatkan kenaikan secara tahun ke tahun dan bulan ke bulan secara berterusan selama enam bulan, bahagian penjualan Kenderaan Tenaga Baharu terus meningkat ke 65%. Yang lebih menarik perhatian industri ialah pasaran luar negara, di mana jumlah eksornya mencecah 110,094 unit, berjaya kekal di atas ambang 100,000 unit selama tiga bulan berturut-turut, eksport Kenderaan Tenaga Baharu luar negara pula meningkat mendadak 446% secara tahun ke tahun.

Menurut pandangan saya, prestasi sedemikian dalam persekitaran semasa industri automotif di mana persaingan dalaman semakin sengit dan perang harga berlansung, bukan sekadar peningkatan jualan biasa, tetapi hasil usaha serentak dalam tiga laluan teknologi, produk dan globalisasi.

Ramai orang melihat laporan kewangan syarikat automotif, pertama kali fokus pada jumlah jualan, tetapi yang paling cemerlang bagi Geely pada bulan Ogos sebenarnya ialah struktur. Dalam jumlah 270,000 unit jualan, termasuk penjualan Kenderaan Tenaga Baharu Geely, Lynk & Co, Zeekr mencapai 175,877 unit, setiap 10 buah kereta dijual, 6 unit lebih merupakan kenderaan Kenderaan Tenaga Baharu. Peratusan ini menunjukkan Geely telah melepaskan mod lama "kereta diesel menyokong asas, Kenderaan Tenaga Baharu menghias", Kenderaan Tenaga Baharu benar-benar menjadi enjin utama yang menggerakkan pertumbuhan pasaran.

Dan apabila dipisahkan kepada tiga jenama utama, masing-masing telah menemui kedudukannya, tiada keadaan satu jenama meledak manakala blok lain menjadi beban.

Zeekr, jenama teknologi mewah global, pada bulan Ogos menghantar 36,981 unit, pertumbuhan berlipat ganda secara tahun ke tahun. Zeekr 7X terus jualan bulanan melebihi 10,000, tempahan global memecahkan 200,000; model Estate terus jualan melebihi 10,000 selama tiga bulan, Zeekr 9X, Zeekr 8X, Zeekr 009 masing-masing memegang nombor satu jualan dan reputasi dalam segmen harga tinggi mereka. Dapat dilihat, Zeekr telah berdiri teguh di pasaran mewah 300,000-500,000 atau lebih, bukan lagi bergantung pada satu model yang meledak, tetapi membentuk matriks pelbagai model, pasar tinggi sepenuhnya terbuka.

Lynk & Co sedang mengambil laluan "perkembangan meluas", jumlah jualan keseluruhan bulan Ogos 17,027 unit, bahagian Kenderaan Tenaga Baharu sangat tinggi. Lynk & Co 20 baharu melancarkan di Pameran Kereta Chengdu, menggabungkan gaya bandar dan versi sukan, serentak Lynk & Co turut bergelut dalam Kejurulatihan Rali CRC, menang juara kumpulan. Satu sisi membuat pasaran pengguna rumah, satu sisi menggunakan sukan automotif mengasah teknologi hibrid, pendekatan ini juga terus memperkukuh label sukan premium Lynk & Co.

Mengenai jenama Geely memikul asas jualan, penjualan bulan Ogos 216,186 unit. Di mana Geely Galaksi menyumbang besar, tunggal bulan menjual 119,115 unit. Geely Star Wish terus 3 bulan jualan bulanan melebihi 50,000, kumulatif hampir 900,000 unit, bersamaan dengan kelajuan penghantaran sehari lebih daripada 1,000 unit, menjadi kenderaan Kenderaan Tenaga Baharu popular tahap rakyat. Galaksi E5 stabil output, Galaksi TT memulakan pra-jualan, Kapal Perang Galaksi 700 melancarkan di Pameran Kereta Chengdu, kenderaan baru terus menggantikan, menjamin pasaran utama Kenderaan Tenaga Baharu sentiasa ada darah baru.

Blok diesel juga tidak berdaya. Siri Bintang China berterusan berusaha, Boyue L i-HEV Generasi Keempat, Xingyue L PLUS baharu berturutan muncul, bergantung pada teknologi diesel-hibrid, panduan pintar aras tinggi menyelesaikan penggantian produk. Sekarang kereta diesel Geely, bukan menunggu secara pasif digantikan oleh Kenderaan Tenaga Baharu, tetapi menggunakan hibrid HEV menyelesaikan pembaruan, mempertahankan asas pengguna diesel, memastikan jalan diesel, hibrid, elektrik tulen berjalan dengan beberapa kaki.

Pada dasarnya, logik asas ledakan jualan Geely tentu tidak terlepas daripada pengeluaran teknologi berterusan. Sebagai contoh, pada bulan Ogos, Geely melancarkan teknologi penuh pelantar Kenderaan Tenaga Baharu AI, Arkitektur Pelantar Pelancongan Liar Kenderaan Baharu GTA, Hibrid Elektrik Thunder EM-T, Chassis Digital All-Terrain AI tiga teknologi mendarat, teknologi ini akan dipasang terdahulu pada Kapal Perang Galaksi 700.

Masa lalu pelancongan liar keras secara asas didominasi kereta bingkai diesel tradisional, sekarang Geely cuba menggunakan AI + Kenderaan Tenaga Baharu untuk menulis semula peraturan pelancongan liar serentak. Serentak AI keseluruhan telah menyelusuri keseluruhan aliran dari penyelidikan, pembuatan hingga selepas jualan, bukan lagi hanya pembantu suara pada skrin kenderaan, tetapi meresap ke dalam logik asas pembangunan kenderaan penuh, ini juga sebab utama kenapa kadar pengulangan produk Geely semakin cepat.

Jika pasaran dalaman mencerminkan kuasa produk Geely, maka pasaran luar negara, mewakili kutub pertumbuhan masa depannya yang lain. Ogos eksport 110,094 unit, 8 bulan berturut-turut tahun ke tahun dan bulan ke tahun ganda meningkat, dalam eksport 64% adalah kenderaan Kenderaan Tenaga Baharu. Perlu tahu sebelum ini sahaja, eksport syarikat automotif domestik masih mendominasi oleh kereta diesel kos tinggi, Geely sekarang di luar negara menjual kereta, kebanyakan adalah produk Kenderaan Tenaga Baharu.

Dan susun atur pasarnya juga mekar di mana-mana: Zeekr meraih juara jualan mewah elektrik tulen Australia, Malaysia; Lynk & Co berdiri teguh di pasaran Kenderaan Tenaga Baharu premium Tunisia, Mesir; Geely Star Wish meraih juara jualan kenderaan elektrik Thailand. Eropah, Amerika Latin, Asia Tenggara, Timur Tengah, satu demi satu pasaran dilawan, Austria, Argentina, Jordan, Vietnam pasaran baru berturutan membuka saluran. Berdasarkan pasaran yang baik, Geely terus meningkatkan sasaran luar negara sepanjang tahun, dari 640,000 ke 920,000, berusaha sepenuhnya menembus 1 juta eksport.

Penutup:

Melihat ke bawah industri automotif domestik sekarang, banyak syarikat automotif pertumbuhan sama ada bergantung pada persaingan dalaman menurunkan harga tukar jualan, sama ada eksport dengan harga rendah meningkatkan kuantiti. Geely agak istimewa, di dalam negara premium, pengguna rumah, diesel, Kenderaan Tenaga Baharu berbunga di banyak titik; di luar negara model premium juga boleh memperoleh bahagian pasaran yang baik, mencapai kuantiti, harga, keuntungan peningkatan serentak, prestasi separuh tahun jumlah pendapatan 173.6 bilion yuan, keuntungan bersih induk 9.68 bilion, mencapai kuantiti harga keuntungan naik sama.

Jadi, demikian rupa, jualan Geely bulan Ogos 270,000 unit, bukan lonjakan kebetulan separuh masa, tetapi hasil gabungan teknologi AI keseluruhan, matriks pelbagai jenama terbentuk, susun atur globalisasi memasuki tempoh panen. Persaingan dalaman masih akan berterusan, persaingan luar negara juga semakin sengit, model Geely ini di dalam negara stabilkan asas, luar negara buka lengkung pertumbuhan kedua, juga menyediakan sampel yang patut dirujuk untuk syarikat automotif China.

(Artikel ini oleh【Dunia Kereta】edisi Media Baru pengeluaran asal, kandungan berkaitan hanya menggabungkan maklumat awam rangkaian mengembangkan analisis peribadi objektif, semua konfigurasi model, harga jualan, data jarak jauh dan jualan akhirnya mengikuti pengumuman rasmi jenama; pandangan dalam artikel hanya mewakili peribadi untuk rujukan, tidak membentuk apa-apa cadangan.)

On August 1, Geely Automobile Holdings Limited (0175.HK) announced the latest sales data: July sales reached 250,161 vehicles, showing month-on-month and year-on-year double growth for 5 consecutive months, with a 5% increase year-on-year and a 4% increase month-on-month. Among them, overseas exports reached 106,663 vehicles, a 202% increase year-on-year and a 4% increase month-on-month, achieving month-on-month and year-on-year double growth for 7 consecutive months, and exports exceeding 100,000 vehicles for two consecutive months. In the first half of the year, Geely Automobile's overseas sales cumulatively reached 470,000 vehicles. Behind this impressive performance is the result of Geely Automobile relying on a global product matrix and industrial layout, accelerating the promotion of high-value overseas expansion, gradually improving local channels and production systems, and accelerating the implementation of the globalization strategy.

Double Breakthrough in Sales and Structure, Moving Towards High-Value Overseas Expansion

From a data perspective, Geely's overseas growth is substantial. In July, new energy vehicle exports reached 62,604 units, surging 616% year-on-year, accounting for 59% of total exports, achieving simultaneous upgrades in export scale and product structure.

Meanwhile, multiple brands are blooming in multiple locations in the global market. In June, Geely Star Wish (Geely EX2) ranked first in Thailand EV sales, second in Brazil EV sales, and second in Mexico all-category pure electric sales; Starship 7 EM-i (Geely EX5 EM-i) secured first place in Poland's C-segment PHEV market single model sales and second place in Mexico's June PHEV sub-market sales.

Since its launch, Lynk & Co 08 has achieved nearly 190,000 cumulative global deliveries, ranking in the top three for Mexico's high-end PHEV SUV and Morocco's mid-size PHEV SUV sales in the first half of the year. Zeekr has anchored its global luxury technology brand positioning, with its influence continuously advancing, securing the top spot for Australia and Malaysia's luxury pure electric brand sales in the first half of the year. From the mainstream mass market to the luxury technology track, Geely Automobile's product matrix has taken root globally.

Systematic Collaboration Construction Establishes New Paradigm for Overseas Expansion

The continuous improvement of overseas exports is rooted in Geely's globalization strategy coordination, as well as long-term technical accumulation and systematic innovation capabilities.

Relying on the "One Geely" strategy, Geely has built a brand matrix with clear positioning and distinct personality, forming a development pattern of collaborative combat and potential complementarity among Geely, Lynk & Co, and Zeekr. Among them, the Geely brand is positioned as a global mainstream automobile brand, focusing on safety, quality, and intelligence; the Lynk & Co brand is positioned as a global new energy high-end brand, focusing on fashion, sports, and personality; the Zeekr brand is positioned as a global luxury technology brand, focusing on luxury, extreme, and technology.

Geely has always regarded technological innovation as the core driving force for globalization development, building a globalization technology system of "Five Design Centers, Five Engineering R&D Centers, Five Testing Areas, Five Energy Technology Forms, and Five AI Smart Ecosystems" around global R&D, global synergy, and global innovation, providing solid support for globalization development.

In the past decade, Geely's cumulative R&D investment has exceeded 250 billion yuan. In the fuel vehicle field, Geely has created globally leading BMA and CMA vehicle architectures and independently developed the Thunder God power system; in the new energy field, it has created new energy exclusive architectures such as SEA and GEA, successively launched core technologies such as the Thunder God AI Electric Mix 2.0 system, Divine Shield Gold Brick Battery, and "11-in-1" electric drive, continuously improving product competitiveness.

In addition, Geely continues to promote the construction of local operational capabilities, further opening up overseas market growth space through win-win cooperation with localization enterprises. In July, Geely Automobile reached an agreement with Ford Motor Company, and both parties will establish a joint venture company at Ford's Valencia plant in Spain, creating new energy vehicle products for the Geely and Ford brands for the European market through capacity sharing, accelerating the implementation of Geely's European localization strategy.

Under the top-level coordination of the "One Geely" strategy, with five globalization technology systems as the growth base, multi-brand differentiated matrices as market touchpoints, and local operations as the grip, continuously strengthening service and channel systems, Geely has walked a new path of driving high-quality growth with systematic capabilities.

Looking to the future, we will continue to adhere to open collaboration, persist in continuous product technology innovation, adhere to user supremacy, and insist on compliant operation, creating higher value for global users, and contributing greater strength to promoting the high-quality "going global" of China's automotive industry.

1 Ogos, Geely Motor Holdings Berhad (0175.HK) mendedahkan data jualan terkini: Jualan Julai mencapai 250,161 kenderaan, pertumbuhan tahun ke tahun dan bulan ke bulan berterusan selama 5 bulan, meningkat 5% secara tahunan, meningkat 4% secara bulanan. Di antara itu, eksport luar negara mencapai 106,663 kenderaan, meningkat 202% secara tahunan, meningkat 4% secara bulanan, pertumbuhan tahun ke tahun dan bulan ke bulan berterusan selama 7 bulan, eksport melebihi 100,000 kenderaan selama dua bulan berturut-turut. Pada semester pertama, jumlah jualan luar negara Geely Motor telah mencapai 470,000 kenderaan. Di sebalik catatan cemerlang ini, adalah hasil daripada Geely Motor bergantung pada matriks produk globalisasi dan susunan industri, mempercepatkan pelancaran bernilai tinggi ke luar negara, secara beransur-ansur menyempurnakan laluan dan sistem pengeluaran tempatan, serta mempercepatkan pelaksanaan strategi globalisasi.

Terobosan Ganda Jualan dan Struktur, Menuju Ekspor Bernilai Tinggi

Dari segi data, pertumbuhan eksport Geely mempunyai nilai yang sangat tinggi. Eksport kenderaan tenaga baru pada Julai mencapai 62,604 unit, meningkat 616% secara tahunan, mewakili 59% daripada jumlah eksport, mencapai penambahbaikan serentak dalam skala eksport dan struktur produk.

Sementara itu, pelbagai merek berkembang di banyak tempat dalam pasaran global. Pada Jun, Geely Star Wish (Geely EX2) menduduki tempat pertama dalam jualan EV di Thailand, tempat kedua jualan EV di Brazil, dan tempat kedua jualan EV semua kategori di Mexico; Starship 7 EM-i (Geely EX5 EM-i) menangi tempat pertama untuk model tunggal pasaran C-PHEV di Poland, dan tempat kedua jualan segmen PHEV di Mexico pada Jun.

Sejak dilancarkan, Lynk & Co 08 telah menghancurkan terkumpul global hampir 190,000 unit. Pada semester pertama, ia menduduki tiga besar dalam jualan SUV PHEV mewah dan SUV PHEV sederhana di Maroko. Zeekr menetapkan kedudukan sebagai merek teknologi mewah global, pengaruhnya terus meningkat. Pada semester pertama, ia menangi tempat pertama dalam jualan merek EV mewah di Australia dan Malaysia. Dari pasaran massa utama ke litar teknologi mewah, matriks produk Geely Motor telah berakar di seluruh dunia.

Struktur Kolaborasi Sistem, Membina Paradigma Baru Eksport

Peningkatan berterusan eksport luar negara berakar daripada koordinasi strategi globalisasi Geely, serta akumulasi teknologi jangka panjang dan keupayaan inovasi sistemik.

Berdasarkan strategi "Satu Geely", Geely telah membina matriks merek dengan posisi jelas dan imej tersendiri, membentuk corak pembangunan Geely, Lynk & Co, dan Zeekr untuk operasi kolaborasi dan sinergi tenaga saling melengkapi. Di antara itu, merek Geely diletakkan sebagai merek automotif utama global, fokus kepada keselamatan, kualiti dan kecerdasan; merek Lynk & Co diletakkan sebagai merek premium tenaga baru global, fokus kepada fesyen, sukan dan personaliti; merek Zeekr diletakkan sebagai merek teknologi mewah global, fokus kepada kemewahan, kesempurnaan dan teknologi.

Geely sentiasa berpegang bahawa inovasi teknologi adalah enjin utama pembangunan globalisasi. Merangkumi penyelidikan global, kolaborasi global dan inovasi global, ia telah membina sistem teknologi globalisasi yang merangkumi "Lima Pusat Reka Bentuk, Lima Pusat Penyelidikan dan Pembangunan Kejuruteraan, Lima Kawasan Ujian, Lima Bentuk Teknologi Tenaga, Lima Ekosistem Pintar AI", memberikan sokongan kukuh untuk pembangunan globalisasi.

Dalam sepuluh tahun lepas, pelaburan R&D Geely terkumpul telah melebihi 250 bilion Yuan. Dalam bidang kereta bahan api, Geely telah membina arkitek kenderaan lengkap BMA dan CMA yang terkemuka di dunia, serta membangunkan secara mandiri sistem kuasa Thunder; dalam bidang tenaga baru, ia telah membina arkitek khas tenaga baru SEA dan GEA, masing-masing mempersembahkan sistem Thunder AI 2.0, Bateri Perisai Emas, dan penggerak elektrik "11 dalam 1", terus meningkatkan daya saing produk.

Selain itu, Geely terus memperkasa kemampuan operasi tempatan, membuka ruang pertumbuhan pasaran luar negara lebih lanjut melalui kerjasama dengan syarikat tempatan untuk keuntungan bersama. Pada Julai, Geely Motor mencapai perjanjian dengan Ford Motor Company. Kedua-dua pihak akan mendirikan syarikat bersama di kilang Valencia, Sepanyol, menggunakan perkongsian keupayaan pengeluaran untuk mencipta produk automotif tenaga baru merek Geely dan Ford untuk pasaran Eropah, mempercepatkan pelaksanaan strategi tempatanisasi Geely di Eropah.

Di bawah koordinasi tertinggi strategi "Satu Geely", dengan lima sistem teknologi globalisasi sebagai asas pertumbuhan, dengan matriks berbeza pelbagai merek sebagai jangkar pasaran, dengan operasi tempatan sebagai tumpuan, terus memperkukuh sistem perkhidmatan dan saluran, Geely telah melangkah melalui laluan baharu yang didorong oleh keupayaan sistemik untuk pertumbuhan berkualiti tinggi.

Menyongsong masa depan, ia akan terus berpegang pada kerjasama terbuka, inovasi teknologi produk berterusan, pengguna sebagai prioritas, dan operasi mengikut peraturan, mencipta nilai lebih tinggi untuk pengguna global, dan menyumbang lebih banyak kekuatan untuk memacu 'pergerakan keluar' berkualiti tinggi industri automotif China.

In the Brazilian car market, BYD leaving everyone else in the dust is a well-worn topic, but what truly deserves close examination is Geely's skyrocketing speed.

July just delivered a sales report of 7,458 units, stubbornly competing with Chery until there was only a 105-unit gap, maximally heightening the suspense of who is the third Chinese brand; the single EX2 model sold nearly 4,000 units, firmly ranking in the top 10 for EV sales in Brazil, with the full month brand sales likely to stay steadily above 7,000 units.

It is worth noting that Geely's official announcement of entering Brazil was just one year ago. In one year, going from zero to selling over 7,000 units a month and breaking into the top 11 of the brand rankings, this speed counts as first-tier level across the entire history of Chinese automakers going global.

Many people only focus on that exaggerated 26,535.7% year-on-year growth, joke about it being a "low base number game", and move on from this. But few dig deep into why it was precisely Geely that was able to solidify sales in such a short time? The answer, bluntly put, is not complex – this "asset-light joint venture global expansion" strategy of theirs is too mature and too practical.

Don't be deceived by the percentage, over 7,000 units is a solid foothold

The 26,535.7% year-on-year growth rate is essentially because in July 2025, Geely had not officially started sales, there were only dozens of exhibition cars and test drive cars registered that month, the denominator was extremely small, so the calculated percentage naturally exploded. But setting aside this statistical number, looking at absolute sales: July 7,458 units, exceeding old-brand joint venture players like Jeep and Nissan, and only 105 units away from Chery which has cultivated the Brazilian market for years, this is no longer a number game.

As of early August 2026, Geely has just completed one year in Brazil, cumulative sales have already broken through 25,000 units. For a brand new brand, this achievement is highly valuable. It is worth knowing that for many Chinese brands entering emerging markets, stable monthly sales of 3,000 units in the first two years is considered passing. Geely directly touched the threshold of 7,000 units in just one year, and is still climbing upwards.

The core supporting this sales volume is the EX2 car, which is the Xingyuan in China. Compact pure electric, rear-drive layout, sufficient range and space, plus precise pricing, just hit the market gap for entry-level EVs in Brazil. But product strength is just the foundation, what truly allowed it to quickly stock and deliver was the path Geely chose that was completely different from BYD and Great Wall.

Core Password: Don't forcefully invest in heavy assets, enter directly by borrowing Renault's express lane

BYD bought Ford's old factory to renovate it themselves, Great Wall took over Mercedes' old factory and then expanded capacity, both walking the heavy asset route of "building factories themselves, building channels themselves" – the benefit is having full control, the downside is high costs and long cycles, volume doesn't start without three to five years.

Geely chose the completely opposite path: in 2025 established a joint venture with Renault, acquired 26.4% of shares of Renault Brazil, directly letting Renault serve as their General Distributor in Brazil.

How ruthless is this move? It is equivalent to directly grabbing all of Renault's assets accumulated over decades of operation in Brazil:

Ready-made distribution system: Renault Brazil originally had 263 dealership outlets, covering major cities nationwide, familiar with local dealer rules and consumer habits. Geely didn't need to recruit from scratch, directly relied on this system to expand authorized stores, opening 43 standard 4S stores and 13 mall experience points in one year, covering 24 states and over 50 cities. If another brand did it themselves, this coverage would take at least 3 years.

Ready-made after-sales and parts system: Brazil has vast territory, parts warehousing and after-sales repair are the fatal weaknesses of new brands. Renault has mature nationwide parts warehouses and after-sales standards, Geely directly accessed them, consumers buying cars don't worry about not being able to repair or waiting for parts for half a year, naturally adding a layer of trust.

Ready-made factory capacity: No need to buy land and build factories, directly started production of EX2 at Renault's Ayrton Senna Industrial Park, achieved local mass production in June 2026, just avoided Brazil's gradually rising import tariffs, costs directly dropped a notch, supply volume no longer restricted by sea transport.

Put simply, others going global is "starting from scratch", Geely directly brought product technology, "moving in ready-furnished" to others' mature industrial systems. Less money spent, fewer pitfalls stepped into, volume growth speed naturally became faster.

This is not a last-minute rush, it is Geely's mature strategy played over nearly 10 years

Many people think this is the first time Geely is doing this, actually quite the opposite, this "equity investment in local automakers, outputting technology products, reusing partner channel capacity" model, Geely had already worked it out in Malaysia long ago.

In 2017, Geely acquired 49.9% shares of the Malaysian national brand Proton. At that time Proton had been losing money for consecutive years, annual sales dropped from a peak of over 200,000 units to 70,000 units, market share left only 15%, even Volkswagen and Peugeot were unwilling to take over. Geely didn't grab controlling equity, only took operation management rights, exported their car models, technology, management system into it, the first car was the Proton X70 built based on Boyue.

How was the result? Proton sales volume increased by 50% year-on-year in the second year, directly turned from loss to profit in 2019, by 2024 annual sales had rushed to 152,000 units, sitting second in the Malaysian market steadily for 6 consecutive years, market share close to 19%. Geely not only revitalized a local brand, but also by using Proton's identity, smoothly obtained the entry ticket to the entire ASEAN market, avoiding high regional trade barriers.

The Brazil model is essentially an upgraded version of the Proton model. The subsequent Korean Renault cooperation, Spanish Ford joint venture, all follow the same train of thought: do not pursue wholly-owned control, do not directly confront the local market, but find a partner with capacity, channels, and understanding of local rules, I provide technology and products, you provide sites and networks, we share the money together, make the market bigger together.

Why say this model is worth most Chinese automakers learning

Now talking about Chinese automakers going global, many people open with "build factories themselves, cultivate locally", as if without spending billions to build a factory, it's not considered truly going global. But the reality is, not all automakers have the volume and cash flow of BYD, capable of withstanding the pressure of investment without output in the first few years.

The value of Geely's asset-light model lies in that it offers another feasibility:

First, fast results, low trial and error costs. No need to wait two or three years for factory construction and channel expansion, cooperation landing can stock goods, if selling well add more, if selling poorly won't cause major damage.

Second, low local resistance, easier to land. Compared to the impression of "Chinese automakers coming to snatch the market", this "cooperating with local enterprises, revitalizing idle capacity, creating jobs" model, whether government or consumers, acceptance is much higher, and not easy to become a target of local industry associations.

Third, extremely high replicability. From Southeast Asia to South America, then to Europe, as long as a local partner with capacity and channels can be found, this model can be quickly reused, no need to explore from zero for every market.

Conclusion: Of course it doesn't mean the heavy asset model is bad. BYD and Great Wall's route, although can firmly hold the brand and profit in their own hands, but the initial investment is undoubtedly higher. For more Chinese brands wanting to go global and also quickly open the market, Geely's "taking advantage of the trend" strategy is clearly more pragmatic and more universal.

The Brazilian market is just a microcosm. In the next few years, Chinese automakers going global will shift from "swarming in" to "competing in refined operations", by that time, whoever can find a landing method more suitable for themselves will truly survive and thrive. And the asset-light joint venture idea Geely has verified over nearly 10 years and multiple markets is obviously an assignment worth serious reference.

Pasaran kereta di Brazil, kemenangan BYD yang jauh melampaui adalah cerita lama, tetapi yang benar-benar perlu diteliti dengan teliti, adalah kelajuan lonjakan Geely.

Bulan Julai baru sahaja menyerahkan laporan prestasi 7,458 unit, secara paksa bersaing dengan Chery sehingga hanya beza 105 unit, meningkatkan ketegangan kedudukan ketiga jenama China menjadi maksimum; satu model EX2 sahaja telah menjual hampir 4,000 unit, kekal kukuh dalam sepuluh teratas jualan kenderaan elektrik di Brazil, jualan jenama keseluruhan bulan ini berkemungkinan besar kekal kukuh di atas 7,000 unit.

Perlu diketahui, Geely baru sahaja mencapai satu tahun pengumuman rasmi masuk ke Brazil. Satu tahun masa dari sifar sehingga jualan bulanan lebih tujuh ribu, meleset ke dalam 11 teratas senarai jenama, kelajuan ini dalam sejarah keseluruhan syarikat kereta China keluar negara, dikira sebagai tahap pasukan teratas.

Ramai hanya menatap peningkatan tahun-ke-tahun yang berlebihan iaitu 26535.7%, menggeleng-geleng 'permainan angka dengan asas rendah', lalu menganggap perkara ini selesai. Tetapi很少有人深究：Mengapa Geely sahaja, mampu menjadikan jualan kukoh dalam masa yang begitu singkat? Jawapannya jika diungkap tidak rumit - strategi 'pelaburan ringan dan perkongsian keluar negara' yang dipegangnya, terlalu matang dan terlalu praktikal.

Jangan tertipu dengan peratusan, lebih tujuh ribu unit adalah teguh berdiri di tapak

Kadar pertumbuhan tahun-ke-tahun 26535.7%, asalnya kerana Julai 2025 Geely belum menjual secara rasmi, bulan itu hanya ada beberapa puluh unit kenderaan pameran, ujian darat yang didaftarkan, penyebut sangat kecil, peratusan yang dikira secara semula jadi meledak. Tetapi abaikan statistik angka ini, lihat jualan mutlak: Julai 7,458 unit, melebihi Jeep, Nissan dan pesaing合资 lama lain, dan Chery yang telah mendalami Brazil bertahun-tahun hanya beza 105 unit, ini bukan lagi permainan angka.

Setakat awal Ogos 2026, Geely masuk Brazil baru sahaja mencapai satu tahun, jualan kumulatif telah melangkaui 25,000 unit. Untuk jenama baharu, prestasi ini sangat bernilai. Perlu diketahui, ramai jenama China masuk ke pasaran baharu, dua tahun pertama jualan bulanan stabil 3,000 unit sudah dianggap lulus, Geely terus menggunakan satu tahun masa untuk merasai ambang 7,000 unit, malah masih terus naik.

Teras yang menyokong jualan ini ialah model EX2 ini, iaitu Xingyuan di pasaran domestik. Sedang elektrik penuh, susunan belakang drive, jarak laluan dan ruang yang mencukupi, ditambah penetapan harga yang tepat, sangat tepat menyasar kekosongan pasaran kenderaan elektrik permulaan di Brazil. Tetapi kekuatan produk hanyalah asas, yang membolehkannya dengan pantas menghantar barangan, penghantaran pantas, ialah jalan yang dipilih Geely yang berbeza sepenuhnya daripada BYD dan Great Wall.

Rahsia Utama: Tidak membebankan modal berat, menyewa jalan pantas Renault untuk masuk terus

BYD membeli kilang lama Ford, mengubahsuai sendiri, Great Wall mengambil kilang lama Mercedes, kemudian menambah kapasiti, semuanya berjalan di atas laluan modal berat 'membina kilang sendiri, membina saluran sendiri' - kelebihannya adalah suara penuh di tangan sendiri, kekurangannya adalah membakar wang banyak, jangka masa panjang, tanpa 3-5 tahun tidak boleh naik kuantiti.

Geely memilih laluan yang bertentangan sepenuhnya: Pada 2025 membentuk syarikat perkongsian dengan Renault, memperoleh 26.4% saham syarikat Renault Brazil, secara langsung membiarkan Renault menjadi pengedar utama Geely di Brazil.

Seberapa hebat langkah ini? Setara terus memegang seluruh aset Renault yang diuruskan selama puluhan tahun di Brazil:

Sistem pengedaran sedia ada: Renault Brazil asalnya mempunyai 263 titik pengedaran, menutupi bandar-bandar utama seluruh negara, memahami peraturan pengedar tempatan dan tabiat pengguna. Geely tidak perlu mencari pelabur dari sifar, secara langsung bergantung pada sistem ini untuk mengembangkan kedai yang diiktiraf, dalam satu tahun dibuka 43 kedai 4S piawai, 13 titik pengalaman pasar raya, menutupi 24 negeri lebih 50 bandar. Pertukaran jenama lain yang lakukan sendiri, cakupan ini sekurangnya perlu bertahan 3 tahun.

Sistem pasca jualan dan aksesori sedia ada: Tanah Brazil yang luas, penyimpanan aksesori, pembaikan pasca jualan adalah kelemahan jenama baharu. Renault mempunyai gudang aksesori negara yang matang dan standard pasca jualan, Geely terus sambung, pengguna yang membeli kereta tidak perlu risau tidak boleh dibaiki, menunggu aksesori selama setengah tahun, secara semula jadi lebih satu lapisan kepercayaan.

Kapasiti kilang sedia ada: Tidak perlu membeli tanah membina kilang, secara langsung melancarkan pengeluaran EX2 di Taman Perindustrian Ayrton Senna milik Renault, pada Jun 2026 mencapai pengeluaran tempatan, sama-sara mengelak cukai import yang dinaikkan secara berperingkat di Brazil, biaya terus turun satu tahap, kuantiti bekalan tidak lagi terhad oleh pengangkutan laut.

Maksudnya secara ringkas, orang lain keluar negara bermula dengan tangan kosong, Geely langsung membawa produk teknologi, 'masuk dengan perabot lengkap' kepada sistem industri matang orang lain. Wang kurang dibelanjakan, lubang kurang dipijak, kelajuan naik kuantiti secara semula jadi lebih cepat.

Ini bukan usaha tergesa-gesa di akhir masa, Geely telah bermain strategi matang hampir 10 tahun

Ramai sangka ini kali pertama Geely buat begitu, sebenarnya sebaliknya, model 'pelaburan dalam syarikat kereta tempatan, menghasilkan produk teknologi, guna semula saluran kapasiti mereka' ini, Geely sudah berjaya laksanakan di Malaysia sejak dulu.

Pada 2017, Geely membeli 49.9% saham jenama kebangsaan Malaysia Proton. Ketika itu Proton sudah rugi bertahun-tahun, jualan tahunan dari puncak 200,000 unit jatuh ke 70,000 unit, kekuarangan pasaran tinggal 15%, setakat Volkswagen, Peugeot pun tidak mahu mengambil alih. Geely tidak merebut hak kawalan, hanya mengambil hak pengurusan operasi, masukkan model kereta, teknologi, sistem pengurusan sendiri, kereta pertama adalah Proton X70 yang dibina berdasarkan Boyue.

Bagaimana hasilnya? Jualan Proton tahun kedua meningkat 50% tahun-ke-tahun, pada 2019 terus berubah rugi ke untung, ke 2024 jualan tahunan sudah melonjak ke 152,000 unit, berterusan 6 tahun stabil duduk kedua pasaran Malaysia, kekuarangan pasaran hampir 19%. Geely bukan sahaja menghidup semula jenama tempatan, tetapi juga dengan identiti Proton, berjaya mendapatkan tiket masuk seluruh pasaran Asean, mengelak halangan perdagangan wilayah yang tinggi.

Model Brazil, pada asalnya adalah versi naik taraf model Proton. Seterusnya kerjasama Renault Korea, perkongsian Ford Sepanyol, semuanya思路 yang sama: tidak mengejar penguasaan penuh modal, tidak menghadapi keras pasaran tempatan, melainkan cari rakan kongsi yang ada kapasiti, saluran, faham peraturan tempatan, saya keluar teknologi dan produk, anda keluar tapak dan rangkaian, bersama bagi wang, bersama besarkan pasaran.

Mengapa dikatakan model ini, patut dipelajari kebanyakan syarikat kereta China

Sekarang bercakap mengenai syarikat kereta China keluar negara, ramai cakap terus 'bina kilang sendiri, mendalamkan tempatan', nampaknya jika tidak kelabai berbilion membina kilang, tidak kira keluar negara sebenar. Tetapi realiti, bukan semua syarikat kereta ada besaran dan aliran tunai BYD, boleh menanggung tekanan beberapa tahun awal hanya masuk tidak keluar.

Nilai model modal ringan Geely, terletak pada ia memberikan satu kemungkinan lain:

Pertama, kelihatan pantas, kos percubaan rendah. Tidak perlu menunggu dua tahun tiga tahun kilang siap, saluran dibuka, perkongsian ditubuhkan boleh penghantaran barangan, jualan baik tambah, jualan buruk tidak mencederakan tulang tulang.

Kedua, tolakan tempatan kecil, lebih mudah dilaksanakan. Berbanding imej 'syarikat kereta China datang rebut pasaran', model 'berkongsi dengan syarikat tempatan, menghidupkan semula kapasiti terbiar, mencipta pekerjaan' ini, sama ada kerajaan atau pengguna, taraf penerimaan jauh lebih tinggi, tidak mudah menjadi sasaran industri persatuan tempatan.

Ketiga, boleh direplikasi amat kuat. Dari Asia Tenggara ke Amerika Selatan, seterusnya ke Eropah, selama boleh cari rakan kongsi tempatan yang ada kapasiti, saluran, model ini boleh digunakan semula dengan pantas, tidak perlu setiap pasaran mencari dari sifar.

Kesimpulan: Tentu saja bukan bermaksud model modal berat itu tidak baik. Laluan BYD, Great Wall, walaupun boleh pegang tegas merek dan keuntungan di tangan sendiri, tetapi pelaburan awal tentu lebih tinggi. Bagi lebih banyak jenama China yang mahu keluar negara, dan mahu buka pasaran pantas, strategi Geely 'memanfaatkan momentum' ini, jelas lebih praktikal, dan lebih universal.

Pasaran Brazil hanyalah satu bayangan kecil. Beberapa tahun akan datang, keluar negara syarikat kereta China akan beralih dari 'semua masuk serentak' kepada 'berlumba operasi teliti', apabila tiba masa, siapa boleh cari cara pelaksanaan yang lebih sesuai, siapa sebenarnya boleh bertahan hidup, hidup dengan baik. Dan Geely menggunakan hampir 10 tahun masa, konsep perkongsian modal ringan yang disahkan pelbagai pasaran, jelas adalah tugasan yang patut dirujuk dengan serius.