Author | Chen Pingan

Produced by | Roadside Coffee in

Summary: A global automaker needs smooth edges.

The European battle for Chinese automakers is not in the bustle of the Paris Motor Show, but in the steady, incremental cultivation of the European market.

Through this year's Paris Motor Show, we may need to rethink a question: When Chinese automakers go global comprehensively, should they use Chinese solutions to reshape the global market, or should they transform themselves into a puzzle piece embedded in the global market?

The former implies stronger aggressiveness and more rework work, while the latter requires an enterprise to fundamentally transform itself into a true global automaker, polishing its edges to seamlessly integrate into the global market, though this puzzle piece will inevitably carry a new image.

Currently, all Chinese automakers are shouting "Localization" strategies, but obviously not all automakers have the capability for "Localization", and "Localization" also has a hierarchy of superiority, such as global cars and special market cars, while the former essentially requires the "foundation" of a true global automaker.

After watching the "showing off of uniqueness" of major automakers at the Paris Motor Show, I believe Geely Automotive can be said to be a firm practitioner of the "Embedded Global Market Strategy".

No consumer filtering

Although we have always used Chinese automaker globalization to describe the overseas development of China's automotive industry, in reality the center stage of Chinese automakers' current overseas expansion is new energy vehicles. Some products capable of going overseas for some automakers need to filter markets and consumers, while Geely's uniqueness lies in the fact that it can provide products of any power form for any market demand globally.

Geely has always adhered to parallel multiple power technology routes, covering five major technology routes: pure electric, plug-in hybrid, extended-range, fuel hybrid, and alcohol hydrogen, and the core three-electric systems are fully self-developed in stacks, allowing flexible adaptation to differentiated needs of different global markets. Taking fuel vehicles as an example, in China fuel vehicles have become "non-mainstream", but globally they still account for over 70%.

Chinese new energy vehicles can of course go replace those fuel vehicles, but if we can also grab a piece of the cake from within fuel vehicles, isn't it more efficient? This is the advantage Geely possesses. The Geely China Star products displayed at the Paris Motor Show are equivalent to showing off strength head-on on the battlefield where opponents are most proficient, the difficulty behind this is not necessarily higher than just showing off new energy vehicles.

Geely's i-HEV technology, just released in April this year, also targets the fuel-electric hybrid technology popularized by Japanese brands globally. Geely has determined a strategy to fully adopt i-HEV for fuel vehicles and will accelerate pushing to the global market subsequently.

Even more astonishing is that Geely has even become a key member in the global fuel power supply chain. Its Haoshi Power, jointly built with Renault, has become one of the top five power units globally, with products supplied to many global well-known brands.

At the same time, Geely does not pick price segments. It owns multiple brands such as Geely Automobile, Geely Galaxy, Lynk & Co, Zeekr, Proton, Volvo, etc., forming a global brand matrix ranging from mainstream to luxury. Geely's multi-brand participation in the Paris Motor Show is not just to assemble a lineup. The multiple exhibition models brought by these brands either are already hot-selling in Europe, or are about to launch to the market, or are already well-known.

The spectacle of the Zeekr brand booth being packed is more convincing than any boasting words.

More importantly, none of these models are Europe-exclusive cars; they all have corresponding models found domestically, because Geely has already entered the "Global Car" era, and every car was designed considering the global market from the start, so they can cover the global market with an extremely short "time gap", and can even launch simultaneously in China and abroad.

The above are just the "appearances" of Geely as a global automaker. Supporting these appearances is the fully self-developed global technology foundation, the "One Geely" multi-brand coordinated combat system, and even more, the corporate aspiration that lets Chinese cars run around the globe.

"Embedded" Local Ecosystem

The other deeper meaning of "Localization" is how to participate in the game using the "rules of the game" of the local market and score high, so the importance of "Compliance" keeps highlighting, in this aspect Geely is also in the front line.

First, because there are brands like Volvo and Proton within the system, Geely possesses richer experience in global operations than other automakers. Especially the development after Geely acquired Volvo, it can be called a model case for Chinese enterprises' overseas M&A.

Secondly, in terms of implementing the global production and manufacturing system, Geely adopted an asset-light model distinct from other Chinese automakers, not building new factories/capacity, but sharing capacity, sharing markets, and sharing results with global peers.

In Europe, Geely can leverage Volvo's capacity and channels. In September 2026, both parties completed the agreement. Starting from January 2027, Volvo Cars will become the exclusive dealer for Lynk & Co in Europe.

In the first few months of this year, Geely also officially reached a cooperation with Ford. Geely acquired 34% equity of Ford's Valencia factory for 221 million euros and established a joint venture. The joint venture will start operations in the first half of 2027, and the first car will come off the line in 2028.

With a small cash investment, you can obtain the capacity of a factory with an annual output of about 500,000 vehicles. It only takes about one and a half years to put into production, and can directly connect to the existing supplier system, has a mature industrial worker foundation. Product maturity and capacity ramp-up speed are more guaranteed.

In Brazil and South Korea, Geely conducts production and sales by leveraging Renault's local capacity and channels through cooperation with Renault. In Malaysia and the broader ASEAN market, Geely relies on Proton's capacity.

This asset-light model can not only effectively respond to tariff and investment barriers but also rapidly increase the scale of localization.

Finally, entering the overseas market requires various qualifications/regulatory compliance certifications, this is a hard threshold, and Geely has already taken the lead in action.

Geely is the only Chinese automaker selected for S&P Global's "Sustainability Yearbook 2026". In March 2026, Geely's Qianli Haohan G-ASD system under Geely obtained UN R171 certification, becoming the first Chinese automaker to obtain this certification. There are already 10 models from Geely Holding Group that have received Euro NCAP 5-star ratings. Geely also became the first Chinese automaker to join the European Road Safety Information System (DFRS).

All this demonstrates Geely's determination and execution ability to integrate into the global market.

Conclusion

China's automotive globalization must be a long and torturous process. Different routes will have their own challenges to face. We cannot judge their pros and cons, but from the basic logic of business, shared prosperity and win-win cooperation must be the most long-lasting and stable.

Moreover, only by first becoming the underlying foundational force of the global market can we talk about how to use Chinese wisdom to reshape it.

Penulis | Tan Peng Sian

Dikeluarkan | Kopi Jalan

Ringkasan: Sebuah syarikat automotif globalisasi, memerlukan tepi yang licin.

Perang Eropah syarikat automotif China, tidak berada dalam kegemparan Pameran Kereta Paris, tetapi dalam pengkhususan pasaran Eropah yang konsisten setiap hari.

Melalui Pameran Kereta Paris tahun ini, kita mungkin perlu memikirkan semula satu masalah: Sudah adakah syarikat automotif China mengglobal, sama ada menggunakan Rancangan China untuk mengubah pasaran global, atau menjadikan dirinya sebagai sekeping puzzle yang tersisip ke dalam pasaran global?

Yang pertama bermaksud agresif yang lebih kuat dan lebih banyak kerja pembaikan, manakala yang kedua memerlukan sebuah syarikat mengubah diri sepenuhnya dari dasar menjadi syarikat automotif global yang benar, mengikis tepi hingga licin, menyusu tanpa celah ke dalam pasaran global, hanya sahaja kepingan puzzle ini pasti membawa gambaran baru.

Belum pun jelas, semua syarikat automotif China sedang berseru dengan strategi "Tempatan", tetapi jelas bukan semua syarikat automotif mempunyai kemampuan "Tempatan", malah "Tempatan" juga mempunyai Rantaian Peningkatan, seperti Kereta Global dan Kereta Khusus, manakala yang pertama pada hakikatnya memerlukan asas syarikat automotif global yang sebenar.

Sudah melihat "Bersaing Cantik" pelbagai syarikat automotif di Pameran Kereta Paris, saya berpendapat Geely Automotive boleh dikatakan sebagai pengamal teguh "Strategi Tersisip ke Pasaran Global".

Tidak Menapis Pengguna

Walaupun kita sentiasa menggunakan "Pengglobalan Syarikat Automotif China" untuk menghuraikan perkembangan luar negara industri automotif China, pada hakikatnya C-position pengexportan syarikat automotif China semasa adalah Kereta Elektrik, beberapa produk syarikat automotif yang mampu mengexport sendiri memerlukan menapis pasaran dan pengguna, manakala Keistimewaan Geely ialah, ia mampu menyediakan produk dengan bentuk kuasa yang diperlukan oleh mana-mana pasaran di seluruh dunia.

Geely sentiasa berpegang pada pelbagai laluan teknologi kuasa yang berjalan selari, merangkumi Elektrik Murni, Hibrid Soket, Perluasan Julung, Hibrid Bahan Api, Alkohol Hidrogen lima laluan teknologi, dan Tiga Sistem Utama di bahagian teras diselidikan dan dibangunkan sendiri, boleh menyesuaikan secara fleksibel kepada kebutuhan berbeza pasaran global berbeza. Sebagai contoh kereta bahan api, di China kereta bahan api sudah menjadi "Bukan Utama", tetapi jika diletakkan pada skala global, ia masih mewakili lebih daripada 70%.

当然，China's EV can replace those fuel cars, but if you can seize the cake from within the fuel cars, isn't it more effective? This is the advantage Geely has. The China Star product displayed at the Paris Auto Show is equivalent to showing off strength head-on on the battlefield most familiar to opponents. The difficulty behind it is not lower than just showing off EVs.

Geely今年4月刚刚发布的i-HEV技术，更是瞄准了日系风靡全球的那套油电混动技术，吉利已经确定了燃油车全面i-HEV的策略，后续会加速推向全球市场。

更令人惊叹的是，吉利甚至成为了全球燃油动力供应链中的关键成员，其与雷诺联合打造的浩思动力，已经成为全球前五大的动力单元了，产品供应全球多个知名品牌。

同时，吉利也不挑价位段，旗下拥有吉利汽车、吉利银河、领克、极氪、宝腾、沃尔沃等多个品牌，形成了从主流到豪华的全球化品牌矩阵。吉利多品牌参加巴黎车展，可不止是为了凑阵容，这些品牌带来的多辆参展车型，要么已经热销欧洲，要么即将登陆市场，要么早就名声在外。

极氪品牌展台人满为患的盛况，比什么豪言壮语都更有说服力。

更重要的是，这些车型没有一台欧洲特供车，它们都能在国内找到对应车型，因为吉利早已经进入了“全球车”时代，每一台车在设计之初就考虑了全球市场，所以它们可以以极短的“时间差”覆盖全球市场，甚至可以中外同步上市。

以上只是吉利作为全球化车企的“表象”，支撑这些表象的是全栈自研的全球化技术底座，是“一个吉利”多品牌协同作战体系，更是让中国汽车跑遍全球的企业初心。

“嵌入”本地生态

“本土化”的另一层深意是如何用本土市场的“游戏规则”参与游戏，并拿下高分，所以“合规”的重要性不断凸显，这方面吉利也跑在前排。

首先，因为体系内有沃尔沃和宝腾这样的品牌，吉利在全球化运营方面，拥有比其他车企更丰富的经验，尤其是吉利收购沃尔沃后的发展，堪称中国企业海外并购的典范案例。

其次，在全球化落地生产制造体系这件事上，吉利采取了区别于其他中国车企的轻资产模式，不新建工厂/产能，而是与全球同行共享产能、分享市场、共享成果。

在欧洲，吉利可以借助沃尔沃产能和渠道，2026年9月，双方完成协议，自2027年1月起沃尔沃汽车将成为领克欧洲独家经销商。

今年前几个月吉利还和福特正式达成合作，吉利以2.21亿欧元收购福特瓦伦西亚工厂34%的股权，并成立合资公司，合资公司将于2027年上半年投入运营，首款车将于2028年下线。

以很少的现金投资就可以获得一家年产约50万辆的工厂产能，只需要大约一年半时间就能投产，且可以直接接入现有供应商体系，有成熟的产业工人基础，产品成熟度和产能爬坡速度更有保障。

在巴西和韩国，吉利通过与雷诺的合作，利用雷诺在当地的产能和渠道进行生产和销售；在马来西亚及广泛的东盟市场，吉利依托宝腾产能。

这种轻资产模式，既能有效应对关税与投资壁垒，又能迅速提升本地化规模。

最后，进入海外市场需要各种资质/法规合规认证，这是硬性门槛，吉利也已经率先行动。

吉利是入选标普全球《可持续发展年鉴2026》的唯一中国车企；2026年3月，吉利旗下千里浩瀚G-ASD系统获得UN R171认证，成为首家获得该认证的中国车企；吉利集团旗下已有10款车型获Euro NCAP五星；吉利还成为首家加入欧洲道路安全信息系统（DFRS）的中国车企。

这一切都彰显着吉利融入全球市场的决心和执行力。

写在最后

中国汽车的全球化一定是个漫长且充满波折的过程，不同路线会有各自需要面临的挑战，我们无法评判其优劣对错，但从商业的基本逻辑来看，美美与共、合作共赢一定是最能长久也最稳定的。

况且，只有先成为全球市场的底层基础力量，才能去谈如何用中国智慧改造它。

Geely Harapan Bintang unit ke-1 Juta secara rasmi lepas pada hari ini di Pangkalan Pengeluaran Geely Motor, Xiangtan.

Dari unit ke-1 hingga unit ke-1 Juta, Geely Harapan Bintang hanya mengambil masa 24 bulan, purata setiap 55 saat satu unit keseluruhan lepas.

Dan jika dilihat secara global, skala satu juta unit biasanya memerlukan tiga hingga lima tahun atau masa yang lebih lama, dan kebanyakannya merupakan gabungan pelbagai model di bawah satu merek.

Pada awal pelancaran pada tahun 2024, Geely Harapan Bintang berasaskan keperluan sebenar pengguna, dengan 'lima inovasi perubah besar' dalam ruang, kecerdasan, jarak jauh, pengawalan, dan keselamatan untuk membentuk semula piawaian kereta elektrik kecil kelas A0.

Kotak penyimpanan depan 70L, sel bateri CATL, suspensi belakang belakang-drive tunggal, dll., semua adalah piawai untuk keseluruhan siri, konfigurasi produk meletakkan pengalaman pengguna di tempat pertama, dikembangkan berdasarkan senario penggunaan kerap oleh pengguna.

Piawaian ditetapkan, rakan sekelas mengikuti dan meningkatkan, kereta kecil kelas A0 dengan ini berkembang dari 'cukup memadai sudah bagus' menuju ke 'kualiti tinggi harga baik'.

Capai Satu Juta Unit Lepas Dalam Dua Tahun Geely Harapan Bintang Memecahkan Rekor Kelajuan Global

Sebagai pemimpin pasaran kereta kecil kelas A0, sejak dilancarkan secara global, Geely Harapan Bintang, dengan kekuatan produk yang kukuh dan reputasi pengguna yang terkumpul berterusan, menduduki tempat teratas dalam kategori jualan tanpa sebarang kata sifat tambahan, menjadi produk 'fenomenal' yang meletup di pasaran automotif China.

Tahun 2025 berjaya menduduki tempat pertama dalam kategori jualan semua jenis, pada setengah tahun pertama 2026 jumlah jualan terkumpul melangkaui 24.9 juta unit, peningkatan tahun ke tahun 21%, kekal menduduki tempat teratas dalam semua pasaran jualan setengah tahun pertama.

Memasuki separuh tahun kedua, letupan Geely Harapan Bintang semakin menakjubkan, Ogos, September dua bulan berturut-turut jualan memecahkan 60,000, menjadi satu-satunya model yang jualan dua bulan berturut-turut memecahkan 60,000 di pasaran semasa. Tidak hanya mencapai kepimpinan yang jauh di laluan kereta elektrik kelas A0, tetapi juga berterusan menduduki tempat pertama dalam jualan semua kategori pasaran automotif China.

Sementara memimpin di dalam negara, peta globalisasi Geely Harapan Bintang juga berkembang dengan pantas. Pada masa ini, Geely Harapan Bintang telah tiba di lebih 30 negara di seluruh dunia, dan berjaya meraih kejayaan sebagai juara jualan elektrik di Thailand, elektrik teratas di Jordan, dan elektrik kedua di Mexico.

Ogos tahun ini, Geely Harapan Bintang telah membuka pasaran Eropah dan Oceania seperti Australia, United Kingdom, Perancis, menjadi TOP2 dalam eksport model dua bahagian China tenaga baharu pada setengah tahun pertama 2026.

Geely Motor Xiangtan Pengeluaran Pangkalan di Sebalik Rekod '24 Bulan Lepaskan Satu Juta Unit'

Pangkalan Pengeluaran Geely Motor Xiangtan bergantung kepada 40 tahun tapak teknikal dan keupayaan sistem globalisasi Geely Group, menggali mendalam di Hunan selama dua puluh tahun, berturut-turut melahirkan pelbagai model satu juta unit, kini telah ditingkatkan menjadi pangkalan pengeluaran global yang mengutamakan kenderaan tenaga baharu dan kenderaan eksport.

Di bawah model pengeluaran dua kelas, kilang purata 55 saat boleh lepas satu unit keseluruhan; 2025 produksi dan jualan automotif melampaui 640,000 unit/set, mencipta rekod tertinggi sepanjang masa.

Sistem pengeluaran pintar dan kawalan kualiti proses penuh, memberikan jaminan kukuh untuk konsistensi kualiti satu juta unit Geely Harapan Bintang. Rekod '24 Bulan Lepaskan Satu Juta Unit' bukan sahaja bukti kelajuan, tetapi juga janji kualiti.

Geely Harapan Bintang Selepas Memandu 200,000 Kilometer Prestasi Sama Seperti Kereta Baru

Sebagai raja jualan semua kategori model, keteguhan Geely Harapan Bintang tidak pernah bergantung pada parameter di atas kertas, tetapi adalah pengalaman produk sebenar yang kukuh.

Untuk mengesahkan masalah ketahanan, kebolehpercayaan yang paling ditakuti pengguna, Geely Harapan Bintang bekerjasama dengan Pusat Penyelidikan Automotif China, menggunakan satu kenderaan pengguna dengan jarak tempuh 200,000 kilometer, melakukan ujian ketat sekitar jarak jauh dan pengawalan.

Model perdana Harapan Bintang versi 310km Impian dengan jarak tempuh 200,000 kilometer ini, dengan sokongan sistem pengurusan tenaga litar lengkap sel bateri CATL piawai keseluruhan dan sistem kawalan suhu penyejukan cecair, selepas memandu 60% kawasan bandar, 40% lebuh raya dan jalan tinggi, jarak jauh ujian praktikal mencapai 309km, kadar pencapaian jarak jauh 99.7%, prestasi hampir tiada perbezaan dengan kereta baru.

Selepas 200,000 kilometer, pengawalan masih kukuh. Berkat penyesuaian teknologi Lotus sokongan + suspensi belakang belakang-drive + multi-link independen, Geely Harapan Bintang ini yang berkhidmat 200,000 kilometer telah mencapai keputusan rusa 78.1km/h, berbeza sangat sedikit dengan keputusan 80.7km/h pada fasa kereta baru, menunjukkan kestabilan badan dan kebolehkawalan yang baik.

The Chinese automotive industry clearly became a highlight at the Paris Auto Show, but as Chinese automotive companies enter Europe, is it another round of 'involution' in the European market, or is it truly establishing the status of 'Chinese Brands' locally? At present, this is a 'critical moment' for Chinese cars in Europe. Geely's strategic layout in the European market may provide a demonstration sample for the long-term development of Chinese car brands in the European market.

On October 12, Geely Auto Group showcased its full lineup for the first time at the Paris Auto Show. Its three brands Geely, Lynk & Co, and Zeekr gathered at the Paris Porte de Versailles Exhibition Center. Geely Monjaro EM-i, Lynk & Co 07GT made their European premieres. Galaxy Starship 700, Zeekr 9X, all-new Zeekr 7X, and other heavy hitters appeared together.

This exhibition participation was not just a centralized display of models, but also sent a strong signal: Geely's phased report card of nearly 20 years of deep cultivation in Europe and promoting 'systematic global expansion', is also an important practical sample for Chinese brands reshaping value overseas, moving from 'product output' to 'value output'.

Three Brands Together: One Auto Show, One European Localized Business System Reconstruction

At this Paris Auto Show, Geely presented not just a display of single car models, but a complete European localized business system. Relying on the underlying logic of 'One Geely', the group shares R&D, supply chain, and global resources on the back end, while maintaining independent positioning and independent operations of Geely, Lynk & Co, and Zeekr on the front end. They cover mainstream, high-end, and luxury markets respectively, forming a complete layered brand matrix and building a commercial foundation for multi-price band collaborative operations.

From operating data, Geely's overseas business growth has entered an accelerated realization cycle. In the first 9 months of 2026, the group's cumulative sales exceeded 2.23 million units, setting a historic high for the same period; overseas exports reached 797,670 units, a year-on-year increase of 169%, with monthly exports exceeding 100,000 units for 4 consecutive months. September exports reached 106,685 units, a year-on-year increase of 162%. The group raised its annual export target from 640,000 units to 920,000 units, striving for a scale of over 1 million units in overseas annual sales.

The growth signals in the European market are more strategically significant: In September 2026, the combined single-month sales of the three brands in the EU market first exceeded 10,000 units. According to plans, the overseas sales target for the next 2 to 3 years is to hit 2 million units, with Pan-Europe and Eastern Europe combined targeting 900,000 units. The European market bears nearly half of Geely's globalization incremental growth, making it the core strategic market determining the group's long-term valuation and overseas profitability.

The product layout on the exhibition stand is the most intuitive carrier of this business system. The Geely brand targets the mainstream mass market, has entered 27 European countries, and has over 450 sales outlets. Monjaro EM-i, as Geely's first priority overseas release of a D-class electric hybrid global car, debuted first; Galaxy Starship 700 landed in Paris immediately after its global release on October 10, bringing brand new intelligent off-road technology to Europe.

Lynk & Co positions itself in the high-end new energy sector, business covering 25 European countries and over 140 sales outlets. The first B-class plug-in hybrid shooting brake 07GT enters the European traditional shooting brake track with shooting brake aesthetics, accurately grasping local consumer preferences.

Zeekr focuses on the luxury market, business covering 22 European countries. In 2026, European delivery volume increased by 200% year-on-year, becoming one of the fastest growing luxury car brands locally; the flagship model Zeekr 9X has opened orders in Europe, with the German market starting price at €119,500, successfully joining the European luxury SUV camp, completing the value verification of Chinese brands breaking upwards.

The three brands guard their respective tracks, backend technical base is highly interoperable, fully covering mainstream, high-end, and luxury price bands. This is the core competitive advantage of the 'One Geely' system expansion, distinguishing it from other single-brand overseas expansion models.

System reconstruction is not just brand layering and product matrix building, but also the reconstruction of manufacturing and channel localization business models. Facing Europe's strict tariff barriers, industrial policies, and environmental regulations, Geely abandoned the high-risk path of fully building heavy assets on its own, walking out a light-asset collaboration model of 'industrial symbiosis'.

The group and Ford jointly built a manufacturing joint company around the Valencia factory in Spain, sharing mature capacity, sharing fixed investment and model development costs, filling the shortfall of localized manufacturing in the core Western European market, landing the 'Europe Production, Europe Sales' closed loop.

At the channel level, starting from 2027, Volvo Cars will become Lynk & Co's exclusive dealer in Europe. Lynk & Co leverages Volvo's retail network and after-sales system precipitated over decades to rapidly expand market reach, while retaining independent brand tonality and user operation system. From manufacturing to channel, the industrial symbiosis model significantly lowers overseas localized capital expenditure and investment payback cycle, promoting efficient synergy of capacity, channel, and service, building a sustainable overseas profit foundation.

Technical assets go global simultaneously, constituting the underlying support of system competitiveness. i-HEV Intelligent Hybrid engine thermal efficiency reaches 48.41%, 100km combined fuel consumption as low as 2.22L, setting Guinness World Records; Thunder 16-in-1 Intelligent Electric Drive comprehensive efficiency is 93.8%, reaching the industry mass production top level in the same class. In March 2026, Geely Qianli Haohan G-ASD system obtained UN R171 certification, becoming the first Chinese car company to obtain this certification, obtaining the entry pass for high-level intelligent driving landing in the European market. Geely is outputting not only complete vehicle products to Europe, but full-stack technical assets including Three-Electric Systems, Hybrid, Intelligent Driving, and Intelligent Chassis, achieving the globalization monetization of technical capabilities.

Twenty Years of Deep Cultivation Accumulation: From Product Export Towards Globalization Secondary Strategic Layout

The domestic automotive market has deep involution, price wars are rising and falling, and internationalization has become a pass that Chinese car companies must cross. But going overseas is not as simple as selling products overseas: If Chinese car companies rush headlong and fight separately, disorderly competition will easily copy domestic involution to overseas markets, relying on price cuts to exchange for sales, eventually solidifying the stereotype of 'cheap goods' in the minds of overseas consumers. This damages not only a single brand, but the overall image of Chinese cars and even 'Made in China'. How to break this predicament and take root firmly in mature markets crowded with strong brands, truly establishing an in-depth Chinese brand? Geely gave its own answer.

The complete system presented at the Paris Auto Show is not a one-off investment for short-term hype, but the result precipitation of Geely's continuous investment in the European market for over 20 years. Currently, based on previous accumulation, it is starting the globalization secondary strategic layout.

As early as the early stage of going overseas, Geely proactively laid out European localized R&D and design capabilities, jumping out of the traditional model of 'domestic R&D, selling cars overseas'. Currently the group has built a localized R&D and design matrix in Europe, owning three R&D centers and three design centers. In March 2026, Geely Technology Europe Company was established, integrating the Swedish Gothenburg and German Frankfurt two R&D teams. The core goal is to compress the time difference between China and overseas new car launch to within 6 months.

Gothenburg R&D and Styling Center serves Zeekr, Lynk & Co brands, Italy Design Center supports Geely brand global product development. Europe has upgraded from a simple sales market to the core source of Geely's global R&D network. Looking globally, Geely layouts 5 Design Centers, 5 Engineering R&D Centers, operates 11 overseas manufacturing factories in Malaysia, UK, Brazil, and other places. Business covers over 100 countries and regions, global sales service outlets exceed 2300, forming a cross-regional synergy global industrial foundation.

Technical compliance, safety standards, ESG sustainability capability pre-adaptation are important links in the secondary layout. Benchmarking Europe's strict safety regulations, Geely already has 10 car models winning Euro NCAP five-star safety ratings, covering multiple products from high-end luxury to home mainstream. Simultaneously, Geely became the first Chinese car company to access the European Road Safety Information System (DFRS), participating in the co-construction of the European road safety network with anonymous data sharing, deeply integrating into the local traffic governance system. In the ESG field highly concerned by capital markets, Geely is the only Chinese car company selected in S&P Global 'Sustainability Yearbook 2026'. In 2025, single vehicle full lifecycle carbon emissions decreased by 25.5% compared to 2020, continuously promoting the 2045 carbon neutrality target, obtaining European capital and regulatory level recognition with verifiable carbon reduction results.

If the past 20 years belonged to the globalization 'basic construction phase', the core task was building the underlying infrastructure of R&D, design, channel, industrial cooperation, then with this Paris Auto Show as a sign, Geely officially entered the globalization secondary layout 'value harvest phase'. Strategic focus shifted from simple complete vehicle export to localized R&D, localized manufacturing, localized sales, localized service full-chain deep operation; from single brand small scale trial to three brand system cooperation; from physical product export to systematic overseas output of technical assets, operation system, brand soft power. 2026 EU single-month sales broke 10,000, export target raised, a series of operating data, is the direct reflection of previous long-term layout gradually realizing commercial returns.

Jumping out of the Low-Price Involution Trap: Geely Explores the Path for Chinese Automotive Globalization Value Breakthrough

Entering the market of old European automotive powerhouses is a necessary trial for Chinese automotive industry globalization. Europe as the birthplace of modern automotive industry, bred Volkswagen, Mercedes-Benz, BMW and other century-old giants. Consumers have mature cognition of automotive brand value and product quality in Europe. Market competition essence is a comprehensive battle of brand power, technical capability, long-term operation capability. In the past, many Chinese car companies went overseas relying on price-performance ratio to open short-term market, but low price volume sales model has natural limitations: it can only exchange for phased sales, easily solidifies the 'cheap substitute' label of Chinese cars in overseas markets. Once domestic price involution transfers outward, not only single enterprise profits bear pressure, but also collectively exhaust Chinese automotive industry brand reputation, forming suppression on the overseas valuation of the entire Chinese automotive sector.

This leads to a deeper proposition at the industry level: What exactly does the Chinese automotive industry output when going overseas? Simple complete vehicle export is just an extension of 'Made in China' commodity trade; only by realizing the simultaneous landing of brand value, technical system, and industrial ecology, can the true 'Chinese Brand' globalization be completed. Geely's practice provides a reference sample for industry value breakthrough.

Geely's demonstration significance lies in abandoning short-term traffic thinking, carrying out European market operations with long-termism: rooting with full-chain system, replacing single-point product breakthrough; avoiding overseas heavy asset investment risks with industrial symbiosis light-asset cooperation; importing frontier technology into European market in advance, supporting brand premium with product hard strength; relying on multi-brand matrix covering diverse consumer layers, avoiding falling into homogeneous price killing. On one hand, continuously importing the group's most advanced products, technology to Europe; on the other hand, leveraging local mature industrial resources in line with trends, jointly building capacity with Ford, landing Lynk & Co business relying on Volvo channels, linking European local R&D power to polish products, deeply embedding in the local automotive industry chain, transforming from foreign product supplier to European industry ecosystem co-builder. This model, while guarding its own brand premium, also maintains the collective brand assets of the Chinese automotive industry in the global market.

Of course, Geely's system overseas expansion is not the only answer, different car companies based on their own resource endowments will choose differentiated globalization paths. But this exploration points to the core direction of Chinese automotive industry globalization: Chinese car companies going global must complete the leap from exporting 'Made in China' commodities to exporting 'Chinese Brand' value. In the future, when overseas consumers choose Chinese cars, they will recognize not just price advantages, but comprehensive value brought by technology, safety, sustainability concepts, Chinese automotive industry can only obtain long-term pricing power and capital recognition in the global market. This is the deep value of Geely's system overseas expansion rooting in Europe, and also a long-term thinking question left for the entire Chinese automotive industry.

Pameran Kereta Paris menjadikan kereta China sebagai sorotan, tetapi ketika perusahaan kereta China masing-masing masuk ke Eropah, adakah ini mengangkat "persaingan sengit" lain di pasaran Eropah, atau sebenarnya membina perkataan "Jenama China" yang tegar di situ? Pada ketika ini, tepatlah masa yang penting bagi kereta China di Eropah. Manakala strategi Geely Auto di pasaran Eropah, mungkin dapat memberikan contoh teladan untuk perkembangan jangka panjang jenama kereta China di pasaran Eropah.

12 Oktober, Kumpulan Geely Auto untuk pertama kalinya tampil ke Pameran Kereta Paris dengan pasukan keseluruhan kumpulan, jenama Geely, Lynk & Co, dan Zeekr di bawahnya berkumpul di Pusat Pameran Porte de Versailles Paris, Geely Monjaro EM-i, Lynk & Co 07GT membuat persembahan pertama di Eropah, Galaxy Cruiser 700, Zeekr 9X, Zeekr 7X baharu dan model lain bermula secara berpusat.

Penglibatan dalam pameran ini, bukan sekadar paparan terpusat bagi kenderaan, tetapi juga memancarkan isyarat kuat: jawapan fasa Geely selama hampir dua puluh tahun membangun di Eropah, memajukan "Pengeksportan Berstruktur", juga merupakan satu contoh amalan penting bagi jenama China untuk membentuk semula nilai di luar negara, dari "Eksport Produk" menuju ke "Eksport Nilai".

Tiga Jenama Bersama: Satu Pameran Kereta, Penyelenggaraan Semula Sistem Perniagaan Tempatan Eropah

Pameran Kereta Paris kali ini, Geely bukan sekadar pameran produk kenderaan tunggal, tetapi satu sistem operasi tempatan Eropah yang lengkap. Dengan logik asas "Satu Geely", kumpulan berkongsi pembangunan, rantaian bekalan dan sumber global di belakang, mengekalkan kedudukan berasingan dan pengendalian berasingan bagi tiga jenama Geely, Lynk & Co, Zeekr di hadapan, masing-masing merangkumi pasaran utama, tinggi dan mewah, membentuk matriks jenama berperingkat lengkap, membina asas perniagaan yang bekerjasama secara berbilang julat harga.

Dari data operasi, pertumbuhan perniagaan luar negara Geely sudah memasuki kitaran penukaran permulaan. 9 bulan pertama 2026, jualan kumulatif kumpulan melebihi 2.23 juta unit, merekod tertinggi tempoh masa yang sama dalam sejarah; eksport luar negara 797,670 unit, kenaikan peringkat 169%, eksport bulanan berterusan 4 bulan melebihi 100,000 unit, eksport September 106,685 unit, kenaikan peringkat 162%. Kumpulan menaikkan sasaran eksport sepanjang tahun daripada 640,000 unit kepada 920,000 unit, menuju ke capaian skala setahun jualan luar negara satu juta unit.

Sinyal pertumbuhan pasaran Eropah lebih mempunyai makna strategik: September 2026, jumlah jualan bulanan tiga jenama di pasaran Unio Eropah untuk pertama kalinya melebihi 10,000 unit. Mengikut perancangan, sasaran jualan luar negara dalam 2 hingga 3 tahun akan datang adalah meraih 2 juta unit, di mana Pan-Eropah dan Eropah Timur bersama sasaran 900,000 unit, pasaran Eropah menanggung hampir separuh tambahan Geely globalisasi, adalah pasaran strategik utama yang menentukan penilaian jangka panjang kumpulan dan keupayaan keuntungan luar negara.

Susunan produk di atas panggung, adalah pembawa pelaksanaan yang paling jelas bagi sistem perniagaan ini. Jenama Geely mengarahkan kepada pasaran rakyat utama, sudah masuk ke 27 negara Eropah, mempunyai lebih 450 pusat jualan, Monjaro EM-i sebagai kenderaan pencampuran global D-Geely yang pertama dilancarkan terdahulu ke luar negara mula muncul; Galaxy Cruiser 700 selepas dilancarkan global pada 10 Oktober kemudian mendarat di Paris, membawa teknologi offroad pintar baharu ke Eropah.

Lynk & Co mengarahkan kepada laluan teknologi tinggi baharu, operasi merangkumi 25 negara Eropah, lebih 140 pusat jualan, kenderaan stesen pencampuran B-Class 07GT pertama menggunakan estetik estate untuk memasuki laluan kenderaan stesen tradisional Eropah, memegang tepat keutamaan pengguna tempatan.

Zeekr menyerang pasaran mewah, operasi merangkumi 22 negara Eropah, jumlah penghantaran Eropah 2026 meningkat 200% berbanding tahun sama, menjadi salah satu jenama kereta mewah yang berkembang paling pantas di sana; model utama Zeekr 9X sudah membuka tempahan di Eropah, harga permulaan di pasaran Jerman mencapai €119,500, berjaya memasuki gugusan SUV mewah Eropah, menyelesaikan pengesahan nilai pecahan atas jenama China.

Tiga jenaga masing-masing menjaga laluan, asas teknologi belakang bersambung tinggi, merangkumi julat harga utama, tinggi, mewah, ini juga adalah kelebihan kompetitif utama "Satu Geely" sistem pengeksportan, berbeza dengan model pengeksportan jenama tunggal.

Penyasaran semula sistem, bukan hanya lapisan jenama dan penyusunan matriks produk, malah terletak pada penyusunan semula model perniagaan tempatan pembuatan dan saluran. Hadapi sekatan tariff yang ketat Eropah, dasar perindustrian, peraturan alam sekitar, Geely meninggalkan laluan risiko tinggi aset berat membina sendiri sepenuhnya, keluar dari modus kerjasama aset ringan "Simbiosis Industri".

Kumpulan bersama Ford mengenai kilang Valencia, Sepanyol membina syarikat patuh pembuatan bersama, kongsi keupayaan matang, tanggung jawab pelaburan tetap dan kos pembangunan kenderaan, melengkapi kekurangan pembuatan tempatan pasaran inti Barat Eropah, pelaksanaan "Pengeluaran Eropah, Jualan Eropah" tertutup.

Di peringkat saluran, mulai 2027, Volvo Cars akan menjadi pengedar eksklusif Lynk & Co di Eropah, Lynk & Co mengambil faedah rangkaian runcit, sistem selepas jualan yang disimpan puluhan tahun Volvo untuk memperluas capaian pasaran dengan cepat, serentak mengekalkan nada jenama berasingan dan sistem pengurusan pengguna. Dari peringkat pembuatan ke peringkat saluran, modus simbiosis industri secara drastik menekan perbelanjaan modal dan kitaran pulangan pelaburan tempatan luar negara, menggerakkan keupayaan, saluran, perkhidmatan bekerjasama berkesan, membina asas keuntungan luar negara yang boleh diteruskan.

Aset teknologi serentak pengeksportan, membentuk sokongan asas daya saing sistem. Kecekapan hab enjin pencampuran i-HEV Zhiqing mencapai 48.41%, konsumsi bahan api gabungan 100km serendah 2.22L, merekod dunia Guinness; Enjin Elektrik Pintar Thunder 16 Dalam 1 kecekapan gabungan 93.8%, mencapai tahap puncak setaraf pengeluaran industri. Mac 2026, sistem Geely Qianli Haohan G-ASD mendapat pensyenaraan UN R11, menjadi syarikat kereta China pertama mendapat pensyenaraan ini, mendapat kad pengenalan masuk pelaksanaan sistem memandu pintar tinggi ke pasaran Eropah. Geely tidak lagi hanya mengeksport produk kenderaan ke Eropah, tetapi tiga sistem elektrik, pencampuran, memandu pintar, chassis pintar aset teknologi lapisan penuh, mencapai globalisasi penukaran kemampuan teknologi.

Perkembangan Dalam Sepuluh Tahun: Dari Pengeksportan Produk Menuju Perancangan Strategik Kedua Globalisasi

Pasaran kereta China dalam negeri persaingan dalam mendalam, perang harga berganti-ganti, antarabangsa sudah menjadi pintu gerbang yang mesti dilalui perusahaan kereta China. Tetapi pengeksportan bukan sekadar menjual produk ke luar negara: jika perusahaan kereta China serentak, berjuang sendiri, persaingan tidak teratur mudah menyalin persaingan dalam dalam negeri ke pasaran luar negara, harga rendah tukar jualan, akhirnya di dalam hati pengguna luar negara memperkuatkan gambaran keras "barang murah", yang merosakkan bukan hanya jenama tunggal, malah imej keseluruhan "China" dan "Barang China". Bagaimana untuk memecahkan keadaan mengancam ini, berdiri di pasaran matang yang penuh jenama kuat, benar-benar menubuhkan jenama China yang mendalam dalam hati? Geely memberikan jawapannya sendiri.

Sistem lengkap yang ditampilkan Pameran Kereta Paris, bukan pelaburan sekali yang mewujudkan pergerakan pendek tempoh, tetapi hasil penyimpanan Geely selama dua puluh tahun di pasaran Eropah, sekarang berdasarkan pengumpulan awal, membuka perancangan strategik kedua globalisasi.

Pada awal pengeksportan, Geely sudah merancang proaktif kemampuan pembangunan dan reka bentuk tempatan Eropah, keluar dari model tradisional "Pembangunan Dalam Negeri, Jualan Kereta Luar Negara". Sekarang kumpulan sudah membina matriks pembangunan reka bentuk tempatan di Eropah, mempunyai tiga pusat R&D dan tiga pusat reka bentuk; Mac 2026 syarikat teknologi Geely Eropah ditubuhkan, mengintegrasikan dua pasukan R&D Gothenburg, Sweden dan Frankfurt, Jerman, matlamat utama adalah mengurangkan jurang masa pelancaran kereta baharu China dan luar negara kepada kurang daripada 6 bulan.

Pusat pembangunan dan reka bentuk Gothenburg melayani jenama Zeekr, Lynk & Co, pusat reka bentuk Itali menyokong pengembangan produk global jenama Geely. Eropah dari pasaran jualan tulenan, di升级 menjadi sumber utama rangkaian pembangunan global Geely. Melihat dunia, Geely merancang 5 pusat reka bentuk, 5 pusat R&D kejuruteraan, di Malaysia, United Kingdom, Brazil dan lain-lah menjalankan 11 kilang pembuatan luar negara, operasi merangkumi lebih 100 negara dan wilayah, pusat jualan perkhidmatan global melebihi 2300 unit, membentuk asas industri globalisasi bekerjasama merentas wilayah.

Kepatuhan teknikal, piawaian keselamatan, kemampuan keberlanjutan ESG penyesuaian awal, adalah satu bahagian penting perancangan kedua. Menandingi peraturan keselamatan ketat Eropah, Geely sudah ada 10 model meraih penilaian keselamatan 5 bintang Euro NCAP, merangkumi dari mewah tinggi hingga banyak produk rakyat rumah tangga; serentak Geely menjadi syarikat kereta China pertama menyambung sistem maklumat keselamatan jalan raya Eropah (DFRS), dengan kongsi data anonim menyertai pembinaan rangkaian keselamatan jalan raya Eropah, menyusup dalam sistem pengurusan trafik tempatan. Di bidang ESG yang diperhatikan tinggi oleh modal, Geely adalah satu-satunya syarikat kereta China dipilih dalam S&P Global "Buku Tahunan Kelestarian 2026", 2025 jualan unit kitaran hidup penuh pengurangan karbon berbanding 2020 menurun 25.5%, secara berterusan memajukan matlamat neutraliti karbon 2045, dengan hasil penurunan karbon yang boleh disemak mendapat pengakuan lapisan modal dan pengawalseliaan Eropah.

Jika dua puluh tahun lalu adalah fasa pembinaan asas "Globalisasi", matlamat teras adalah membina infrastruktur asas pembangunan, reka bentuk, saluran, kerjasama industri, maka dengan Pameran Kereta Paris kali ini sebagai tanda, Geely rasmi memasuki fasa pengutipan nilai "Perancangan Kedua Globalisasi". Fokus strategik dari eksport kenderaan mudah, menuju kepada pembangunan tempatan, pembuatan tempatan, jualan tempatan, perkhidmatan tempatan pengendalian dalam rantaian penuh; dari jenama tunggal mencuba dalam skala kecil, upgrade ke tiga jenama bekerjasama secara sistem; dari jualan luar produk fizikal, upgrade ke aset teknologi, sistem operasi, kekuatan lembut jenama eksport berterusan sistem. 2026 Unio Eropah jualan bulanan melebihi 10,000, sasaran eksport dinaikkan, satu siri data operasi, adalah penampakan langsung hasil jangka panjang awal pelaksanaan balasan perniagaan.

Keluar Dari Perangkap Perangkap Harga Rendah: Geely Meneroka Laluan Pecahan Nilai Globalisasi Kereta China

Menyerbu ke pasaran negara kuasa kereta lama Eropah, adalah ujian wajib globalisasi industri kereta China. Eropah sebagai pusat asal industri kereta moden, melahirkan Volkswagen, Mercedes, BMW dan lain-lah raksasa kereta ratusan tahun, pengguna mempunyai pemahaman matang tentang nilai jenama kereta, kualiti produk, persaingan asas adalah perbandingan komprehensif kekuatan jenama, kemampuan teknikal, kemampuan operasi jangka panjang. Pada masa lalu, banyak perusahaan kereta China pengeksportan bergantung pada nisbah harga-prestasi membuka pasaran pendek tempoh, tetapi model jualan kuantiti harga rendah mempunyai keterbatasan semulajadi: hanya boleh tukar jualan fasa, mudah memperkuatkan label "pengganti murah" Eropah kepada kereta China. Sekiranya perang dalam harga dalam negeri pindah ke luar, bukan hanya keuntungan syarikat tunggal tekan, malah secara kolektif bancuh kredibiliti industri kereta China, membentuk tekanan terhadap penilaian luar negara keseluruhan sektor kereta China.

Ini membawa kepada masalah yang lebih mendalam peringkat industri: apakah yang akhirnya dieksport oleh pengeksportan industri kereta China? Eksport kenderaan tulenan, hanya lanjutan perdagangan barang "Barang China"; hanya jika mencapai penurunan bersama nilai jenama, sistem teknikal, ekosistem perindustrian, boleh mencapai "Jenama China" yang benar-benar globalisasi. Amalan Geely, memberikan contoh teladan pecahan nilai kepada industri.

Makna teladan Geely, terletak pada meninggalkan fikiran trafik pendek tempoh, dengan pandangan jangka panjang melakukan operasi pasaran Eropah: menggunakan perkembangan sistem rantaian penuh, menggantikan terobosan produk titik tunggal; menggunakan kerjasama aset ringan simbiosis industri, elakkan risiko pelaburan aset berat luar negara; membawa teknologi canggih ke hadapan ke pasaran Eropah, menggunakan kekuatan ketara produk menyokong premium jenama; menggunakan matriks berbilang jenama merangkumi pelbagai tahap pengguna, elakkan masuk perang harga homogen. Di satu pihak, masukkan produk, teknologi paling maju kumpulan secara berterusan ke Eropah; di satu pihak顺势 mengambil faedah situasi sumber industri tempatan matang, bersama Ford membina keupayaan, bergantung saluran Volvo menerapkan perniagaan Lynk & Co, menggerakkan kekuatan pembangunan tempatan Eropah melicinkan produk, menyusup dalam rantaian industri kereta tempatan, dari pembekal produk luar, berubah menjadi pembina ekosistem industri Eropah. Model ini, dalam menjaga premium jenama sendiri, juga melindungi aset jenama kolektif industri kereta China di pasaran global.

Sama ada, pengeksportan sistem Geely bukan satu-satunya jawapan, perusahaan kereta berbeza berdasarkan aset sumber sendiri, akan memilih laluan globalisasi yang berbeza. Tetapi teroka ini, menunjukkan arah utama globalisasi industri kereta China: perusahaan kereta China menuju ke全球，mesti menyelesaikan daripada mengeksport barang "Barang China", kepada mengeksport nilai "Jenama China". Masa depan, apabila pengguna luar negara memilih kereta China, yang diakui bukan hanya kelebihan harga, tetapi nilai komprehensif yang dibawa teknologi, keselamatan,理念 kelestarian, industri kereta China hanya boleh mendapat hak penetapan harga jangka panjang dan penerimaan modal di pasaran global. Inilah nilai dalam pengeksportan sistem Geely yang berakar di Eropah, juga soalan pemikiran jangka panjang yang ditinggalkan kepada seluruh industri kereta China.

The textures of the physical world are the true moat of traditional automakers.

Don't let the rhythm be disrupted by internet companies and consumer electronics brands making cars.

The automotive industry is a marathon; there is no need to rush for success. Persist, and you will eventually encounter surprises.

September 24, 2026, Crane Pavilion in Yuncheng, Shanxi. An autumn rain arrived unexpectedly; the Yellow River took a bend beneath the tower and was swallowed by the night. Colored lights and shadows fell on the eaves and bracket sets of the ancient building. Raindrops slanted down within the light beams; the whole tower looked as if it had been re-outlined in gold.

More than 1,000 years ago, Wang Zhihuan left the eternal masterpiece 'If you desire to reach a thousand miles further, ascend one more flight of stairs' here.

The most strategic model of Geely Automobile (0175.HK) in the past decade—the all-new fourth-generation Binyue L—launched anew on this rainy night. The fuel series starts at a limited-time price of 92,900 yuan; the i-HEV Smart Engine hybrid series starts at 99,900 yuan...

This means Geely Automobile is equipping 100,000-yuan level fuel hybrid SUVs with advanced intelligent driving features typically found only in 200,000 to 300,000 yuan level new energy vehicles. And soon, Geely Automobile's first rugged box SUV—Warship 700—is also coming.

01

In the view of 'Automobile K-Line', the launch of the all-new fourth-generation Binyue L is truly worth savoring not for the model price and configuration, but that Geely Automobile once again moved the new car launch event to a landmark of Chinese cultural tourism.

From the 2017 Binyue 100℃ temperature difference challenge from Mohe to Sansha, the 2018 Geely and Shell Friendship Journey across the Eurasian continent, to the 2023 launch of the 'Cultural Tourism China Exploration Plan' with the Ministry of Culture and Tourism, from the Beijing-Hangzhou Grand Canal to the Maritime and Silk Roads, from the Dunhuang Singing Sand Dunes to the Crane Pavilion by the Yellow River, Geely China Star's cultural tourism chess game has reached its fourth season.

So the most interesting part is, when the entire automotive industry was anxious about profit margins dropping below 1.5%, Geely was seriously doing 'off-job' work—playing at cultural tourism.

Having tracked Geely for 15 years, the author found that if this matter is only understood as a marketing tactic, its strategic significance is underestimated.

The cultural tourism assets held by Geely Automobile are actually already sufficient to support an independent cross-industry, cross-border super cultural tourism group. And the window period for this is opening up.

02

In the first half of 2026, the average profit margin of the domestic whole vehicle manufacturing link dropped to 1.5%, reaching a new low in nearly ten years. The overall profit margin of the automotive industry is 3.6%, while the average profit margin of downstream industrial enterprises is 6.5%.

The average gross profit margin of new cars is -21.4%—selling cars has degenerated from a profit source to a limited traffic entry point. The judgment of the China Association of Automobile Distributors is more direct: 2026 is the 'Year of Elimination' for the domestic car market!

Looking at Geely Automobile's semi-annual financial report against this background, the data is quite decent: Total sales of 1.42 million vehicles hit a new high for the same period, revenue of 173.6 billion yuan increased by 15% year-on-year, core net profit attributable to parent company shareholders of 9.68 billion yuan increased by 46% year-on-year, gross profit margin improved to 17.9%, core net profit attributable to parent company per vehicle increased by 45% year-on-year to 6,806 yuan, achieving positive growth for six consecutive years.

However, even an excellent company like Geely Automobile must face a structural problem—the incremental space for the Chinese automobile market is narrowing; in 2026, the sales volume of domestic passenger cars is likely to see two-digit negative growth, and the automotive industry has fully entered stock competition.

Although Geely's overseas market growth is strong, overseas sales in the first half exceeded 474,000 units, a massive 158% increase year-on-year, already exceeding the full-year export total of 2025, with the annual target raised to 920,000 units (challenging 1 million), but the EU's anti-subsidy tariffs on Chinese pure electric vehicles have a highest combined tax rate of 45.3%, and the shadow of trade barriers always exists.

Therefore, 'Automobile K-Line' believes that Geely Automobile needs a second profit pool outside of automobiles, and what it holds points exactly to a track that Chinese listed automakers have collectively ignored (Drive Geely, Tour China, See the World).

03

In May 2026, seven departments including the Ministry of Culture and Tourism, the Publicity Department of the Central Committee of the CPC, and the Ministry of Industry and Information Technology jointly issued the 'Notice on Promoting Industrial Culture, Protecting Industrial Heritage, and Developing Industrial Tourism', clarifying 8 key tasks including enriching industrial tourism product supply and improving industrial tourism service quality.

The notice specially proposed vigorously developing factory tours, encouraging manufacturing enterprises to innovate and launch projects such as observing production processes, simulation operations, and handmade experiences.

'Automobile K-Line' statistics found that domestic industrial tourism total revenue in 2025 was 120 billion yuan, up 10% year-on-year.

Research institutions predict that China's industrial tourism annual growth rate reaches 18%, and the market may break through 300 billion yuan in 2029. Global industrial tourism output value accounts for about 10%~15% of total tourism output value, while China's current market share is less than 5%.

Taking the Tsingtao Beer Museum as an example, this museum built with an investment of over 28 million yuan in 2003 has cumulatively received over 15 million visitors and cumulative revenue of at least 700 million yuan. In just the last year, it received 2.5 million visitors, with over 250,000 foreign tourists, an increase of about 70% year-on-year. It proves that industrial tourism can completely detach from ticket dependency and turn experience into consumption.

Information shows that Xiaomi Automobile Factory opened in March 2024, received over 250,000 visitors since then; free spots drawn by lottery, winning rate once only 0.4%, scalpers even mark up prices to thousands of yuan but demand still exceeds supply; Nio Hefei Factory has already received hundreds of thousands of visitors; Tesla launched a points-for-factory-tour plan in the US and Europe...

For Geely Group which has a vast industrial layout domestically and internationally, each base can become a seeder, a propaganda team, or become a key piece in its grand cultural tourism chess game, making 'Happy Life, Geely Companion' more concrete.

04

'Automobile K-Line' believes that industrial tourism in China's automotive industry is currently in a stage with heat but no system, not to mention any cross-border integration.

Because in the past everyone lived too well, lying down and making money was enough just by selling cars, now times have changed drastically...

Therefore, whoever can first upgrade scattered factory visit explorations into operable cultural tourism products, holds the entry ticket to this multi-billion market.

For most listed domestic automakers doing cultural tourism, it starts from zero, but for Geely Automobile it is different; its cultural tourism assets are already scattered across various sectors of the group in fragmented form, lacking only integration.

For example, Mingtai, under Geely Holdings focusing on track new business, event operations and business travel development, operates the Ningbo and Wuhan international tracks, also invests, constructs and operates the Chengdu Tianfu International Track and US UMC Track, possessing exclusive operation rights for key event IPs such as F4 Formula China Championship.

However, for a long time, Geely Automobile Group's business travel development capabilities and track operation experience were never systematically used to operate cultural tourism products aimed at million-level car owners; it is a sleeping asset.

Good news is, according to 'Automobile K-Line', currently Geely Automobile Group has established a Car Sports Experience Center, subordinated to the newly established Group Sales Company, coordinating all brand car sports culture events of Geely Group, on par with China Star, Galaxy, Lynk & Co and Zeekr sales companies; it seems Geely Automobile Group finally realizes its importance.

05

What makes 'Automobile K-Line' even more agreeable is that CaoCao Mobility acquired high-end mobility brand YaoMobility for 225 million yuan last year, and acquired Geely Business Travel for 65 million yuan, while Geely Business Travel operates a one-stop travel platform, integrating comprehensive travel products and services from airlines, accommodation and traffic service suppliers.

Of course, this background is the implementation of the 'Taizhou Declaration' consolidation focus strategy, yet inadvertently made Geely have a clearer cultural tourism business ecosystem loop.

If CaoCao Mobility can upgrade ride-hailing and car rentals from transportation tools to product experiences—using models from Geely's bases for experiential leasing, users rent not just a car, but the i-HEV of Binyue L, the Thunder God electric hybrid of Galaxy, Lynk & Co 07GT, Zeekr 9X's luxury experience—the commercial loop of this matter would be completely different.

The author opened a map and found that Geely's manufacturing bases and industries domestically cover Zhejiang, Shaanxi, Hunan, Hubei, Shanxi, Hebei, Sichuan, Guizhou, Chongqing, Shandong, Liaoning, Gansu, Jiangxi, Heilongjiang, Hainan, Shanghai, and more than ten provinces and municipalities; its industrial cultural tourism potential is not to be underestimated.

In fact, Geely Baoji Base obtained the title of 'Baoji City Industrial Tourism Demonstration Base' as early as 2021. Geely Automobile's welding workshop can witness the magical process of full-line robotic precision welding; this industrial tourism route has become a popular choice for local primary, secondary and university students' study tours.

Therefore, Geely needs to systematically develop potential from the brand and marketing levels. For example, currently all brands under Geely include cultural tourism products into the design of retail systems while building new outlets, so marginal costs are almost zero.

06

'Automobile K-Line' believes that, given Geely Automobile's strong overseas expansion momentum and the national opening strategy, Geely's cultural tourism ambition should not stop domestically; its overseas manufacturing base layout coincidentally covers the most geographically promising space for Chinese cultural tourism going global.

Currently, Geely Automobile Group has 12 local factories in countries like the UK, Malaysia, Indonesia, Egypt, Brazil, etc.; overseas capacity exceeds 650,000 vehicles (will exceed 840,000 by year-end); overseas offline channels have broken 2,000, covering 114 overseas core markets.

Previously, overseas media and dealer delegations have walked into Geely Ningbo Safety Center to experience crash tests first-hand; Chinese media delegations have also visited Geely overseas R&D design centers and factory production lines.

I believe these routes can be fully open to car owners and cultural tourists. This summer, Zeekr has already led car owners to attempt visiting Geely's European related sectors in Northern Europe.

In September 2026, China's Ministry of Culture and Tourism explicitly stated that the '15th Five-Year Plan' period will continue to promote cultural exports.

07

If Geely Automobile can combine China's automotive industry's intelligent manufacturing capabilities with the cultural tourism resources of the countries where overseas bases are located, what is done is not overseas marketing of Chinese brands, but a global cultural tourism product of Chinese Intelligent Manufacturing + Local Culture. This is something neither Tesla nor Nio has done.

Tesla doing factory visits is essentially fan benefits. Nio cooperating with cultural tourism, providing car owners with scenic spot tickets and hotel discounts, is essentially an extension of user rights.

If Geely does a cultural tourism group, the logic is completely different. Geely has manufacturing bases as experience nodes, tracks as event carriers, satellite mobility assurance, business travel platforms as transaction entry points, and a global factory industry network as transit stops for cross-border routes.

The density and complexity of this set of things will far exceed the existing layout of any listed automotive company globally.

Mentioning the differentiated barrier for Geely Automobile doing cultural tourism, it must be the long-distance assurance formed by satellites and full-energy paths.

Past few years, Geely Constellation has completed Phase 1 networking, 64 satellites in orbit, achieving global communication coverage except the poles; Doyu satellite-based high-precision positioning technology has also achieved scaled service, first time mounted on vehicles globally.

Rent a Geely car, go to a place without signal, no need to worry about being disconnected, no anxiety about recharging; this is something ordinary rental companies cannot do.

08

The value of cultural tourism to Geely does not lie in how much revenue it can contribute itself. Because even achieving the level of Tsingtao Beer Museum, annual comprehensive revenue of 200 million yuan, placed in Geely's over 300 billion yuan annual revenue box is insignificant.

But 'Automobile K-Line' believes that the true value of cultural tourism lies in changing the nature of the relationship between automaker brands and users.

The new car gross profit margin indicator of China's automotive industry has long revealed that selling cars itself is not profitable; the profit comes from the post-sales links: finance, insurance, maintenance, repair, trade-in, leasing, mobility services.

Whoever can continuously interact with users for ten years after users buy cars will survive in stock competition!

Imagine a car owner participating in a 'Geely Intelligent Manufacturing Tour', seeing their car's production line at bases in Ningbo or Xiangtan, hearing a story about the Yellow River and Binyue in front of Crane Pavilion, sending a Moments post via satellite communication in the Hexi Corridor and Northwest no-man's land... His perception of this brand will change from 'I bought a car with good value for money' to 'I belong to the lifestyle represented by this brand'.

These routes do not need to cover the whole country, just need to be extreme in specific geographical narratives. Every route is an independently operable cultural tourism product, with clear pricing, schedules and service standards.

CaoCao Mobility's Geely Business Travel platform is responsible for booking and business travel management, Geely's CRM and Mingtai operations team are responsible for event execution, Geely bases are responsible for coordinating resources for visit reception. Resources are ready, organizational methods need re-designing.

The commercial value of this emotional connection far exceeds the gross profit of a few maintenance and repairs.

'Automobile K-Line' makes an assumption, if spiritual stickiness can increase repurchase rate by 5 percentage points, or increase average car price by 2,000 yuan, then the profit increment brought to 0175.HK will be in the billions of yuan level, this is the true ROI (Return on Investment) of Geely doing a cultural tourism group.

09

The true meaning of long-termism in the automotive industry is not to outlast others on one track, but when others are only staring at one track, you have already laid out a plan for the next decade.

Geely Automobile's first-half cash reserves are 69.56 billion yuan, having enough money to test errors, enough technology to support experience, enough users to verify products.

Now, Geely Automobile lacks only a decision, that is, to upgrade cultural tourism from launch event supporting materials to a strategic business unit, and upgrade technology from car-selling talk to user experience.

Currently Geely possesses the world's only automaker simultaneously possessing intelligent cars, chips, embodied intelligent robots, AI large models, satellites, etc., a sky-earth integrated tech ecosystem. If this technology system is only used for selling cars, it wastes all its imagination in the physical world.

After all, Technology itself does not constitute a moat; only when technology is perceived by users, remembered, and actively spread, it constitutes a moat. And the cultural tourism group is Geely's 'translator' that was accidentally created long ago.

10

'Automobile K-Line' firmly believes that for 0175.HK, the significance of the cultural tourism strategy is far more than a marketing activity to add flowers on brocade. Currently, the capital market looks at Geely, looking at sales volume, per-vehicle profit, gross margin, export growth rate; these indicators are naturally important, but have a ceiling. If the cultural tourism strategy is accomplished, 0175.HK's valuation logic will undergo a fundamental change.

Geely Automobile's CEO Gui Shengyue once clearly pointed out that the current technical attributes of Geely have not been fully recognized by the capital market; once investors realize the changes in its technology attributes, valuation methods will undergo a fundamental change.

The cultural tourism strategy is the key catalyst to promote this change, and Binyue, which has product accumulation and cultural tourism experience accumulation, is also the most suitable starting point in Geely's cultural tourism narrative.

When Geely Automobile's revenue structure changes from one-time car selling to continuous services, user relationships change from transaction relationships to membership relationships, when technical assets change from cost centers to revenue sources, when globalization changes from export sales volume to two-way flows, the capital market will give this listed company a brand new evaluation.

Therefore, the author believes that the key issue now is, from the group perspective, a powerful figure is needed to drive all resource integration, having an independent entity. This person's level must be high enough, possess a continuous entrepreneurship mindset, understand cars and users, and must have an international vision, reporting directly to Li Shufu or An Conghui.

This new entity may not be subordinated to Geely Automobile listed company, nor subordinated to CaoCao Mobility, but be on the same level as them.

For example, obtain vehicle resources from Geely Automobile, obtain traffic and business travel platforms from CaoCao Mobility, obtain track and event operation capabilities from Mingtai and other entities, obtain satellite and AI technology support from Geely Technology, obtain visit reception resources from each manufacturing base.

Even Geely can conduct deep strategic cooperation with domestic and international leading travel, cruise, leasing and other fields companies...

Views of AutosKline：

The Crane Pavilion in the rainy night tastes better than on a sunny day. Wang Zhihuan wrote in the past 'If you desire to reach a thousand miles further, ascend one more flight of stairs', not writing about physical height, but spiritual vision. Selling cars is just for users to stand on the first floor; cultural tourism and spiritual communities are the floor where users are willing to continue walking up. Some heights, precisely, can only be seen clearly in wind and rain. Therefore, Geely Automobile, hurry up and open a cultural tourism group, stop wasting potential! Warship 700 is a good opportunity.

Content is original from [Automobile K-Line], reference materials sourced from listed company announcements and industry public information (relevant companies and institutions should have the obligation to be truthful); some images are from the internet, copyright belongs to original owners.

Articles from this account, without authorization, cannot be reprinted, infringers will be pursued. At the same time, article content does not constitute investment advice for anyone! Stock market risk is high, investment requires caution!

Tekstur dalam dunia fizikal, itulah parit pertahanan syarikat kereta tradisional.

Jangan biarkan pembina kereta oleh syarikat internet dan barang pengguna elektronik pantas mengacaukan irama anda.

Sektor kereta adalah sebuah marathon, tidak perlu terburu-buru, bersabar dan berjalan terus pasti akan menemui kejutan.

24 September 2026, Menara Heng Que, Yuncheng, Shanxi. Hujan musim luruh tiba tanpa diundang, Sungai Kuning membengkok di bawah bangunan, ditelan kegelapan malam. Lampu berwarna dan cahaya terpantul pada bumbung dan konsol arsitektur kuno, titisan hujan turun serong di dalam tiang cahaya, seluruh bangunan seperti dihias semula dengan tepi emas.

Lebih 1000 tahun lalu, Wang Zhihuan tinggal di sini dengan bait puisi abadi 'Ingin melihat sejauh seribu Li, naik lagi satu tingkat'.

Geely Automobile (0175.HK) di bawah syarikat ini dalam 10 tahun kebelakangan ini model yang paling bermakna strategi — Xing Yue L Generasi Keempat yang baharu dilancarkan pada malam hujan ini, siri petrol bermula harga terhad masa 92,900 Yuan, siri Hibrid Cemerlang i-HEV bermula 99,900 Yuan…

Ini bermakna, Geely Automobile membolehkan SUV Hibrid Petrol paras seratus ribu, memasang pemanduan pintar tahap tinggi yang biasanya hanya ada pada tenaga baharu paras dua ratus hingga tiga ratus ribu. Dan tidak lama lagi kereta kotak kukuh pertama Geely Automobile — Kapal Perang 700, juga akan tiba.

01

Menurut 'K-Line Automotif', pelancaran Xing Yue L Generasi Keempat yang baharu, yang benar-benar bernilai dimainkan, bukan harga model dan konfigurasi, tetapi Geely Automobile sekali lagi membawa perhimpunan pelancaran kereta baharu ke destinasi pelancongan dan budaya China.

Sejak cabaran perbezaan suhu 100℃ Bo Yue dari Mohe ke Sansha pada 2017, Perjalanan Persahabatan Shell dari Asia ke Eropah pada 2018, hingga memulakan 'Pelan Penerokaan Kebudayaan dan Pelancongan China' dengan Kementerian Kebudayaan dan Pelancongan pada 2023, dari Terusan Beijing-Hangzhou ke Jalur Sutra Darat dan Laut, dari Gurun Berpasir Bersuara, Dunhuang ke Menara Heng Que tepi Sungai Kuning, papan catur pelancongan budaya China Star Geely, sudah mencapai musim keempat.

Jadi yang paling menarik, apabila keseluruhan industri kereta bimbang keuntungan jatuh di bawah 1.5%, Geely secara serius tidak bekerja di bidang utama — bermain dalam pelancongan budaya.

Penulis telah mengikuti Geely selama 15 tahun menemui, perkara ini jika hanya difahami sebagai strategi pemasaran, maka sudah merendahkan komponen strateginya.

Aset pelancongan budaya yang dipegang oleh Geely Automobile sebenarnya sudah cukup untuk menyokong kumpulan pelancongan budaya silang sempadan yang bebas. Dan jendela peluang perkara ini, sedang terbuka.

02

Setengah tahun pertama 2026, nisbah keuntungan环节 pembuatan kereta domestik jatuh ke paras 1.5%, tingkat terendah hampir 10 tahun. Nisbah keuntungan keseluruhan industri kereta 3.6%, nisbah keuntungan purata industri bawah bawah 6.5%.

Marginal kasar purata kereta baharu ialah -21.4% — menjual kereta, telah jatuh dari sumber keuntungan kepada pintu masuk trafik terhad. Penilaian China Automobile Distribution Association lebih terus: 2026 adalah 'tahun permulaan peraduan eliminasi' pasaran kereta domestik!

Dalam latar belakang ini melihat laporan kewangan separuh tahun Geely Automobile, data相当体面: jumlah jualan 1.42 juta unit mencapai paras tertinggi pada masa yang sama, hasil jualan 173.6 bilion Yuan meningkat 15% pada masa yang sama, keuntungan bersih teras 9.68 bilion Yuan meningkat 46% pada masa yang sama, margin kasar meningkat kepada 17.9%, keuntungan bersih teras setiap kenderaan meningkat 45% pada masa yang sama ke 6,806 Yuan, enam tahun berturut-turut mencatatkan pertumbuhan positif.

Walau bagaimanapun, walaupun unggul seperti Geely Automobile, mesti menghadapi satu masalah struktur — ruang pertumbuhan pasaran kereta domestik semakin mengecil; pada 2026 pasaran kereta penumpang domestik berkemungkinan besar menyambut pertumbuhan negatif dua digit, industri kereta memasuki persaingan secara penuh.

Pasaran luar negara Geely walaupun pertumbuhan kuat, setengah tahun pertama jualan luar negara melebihi 474,000 unit, meningkat 158% pada masa yang sama, telah melebihi jumlah keseluruhan eksport 2025, sasaran setahun dinaikkan ke 920,000 unit (menang 1 juta unit), namun Uni Eropah mengenakan cukai anti-subsid yang lebih tinggi ke atas kenderaan elektrik tulen China, kadar gabungan tertinggi sudah mencapai 45.3%, bayang-bayang halangan perdagangan sentiasa wujud.

Oleh itu, 'K-Line Automotif' berpendapat, Geely Automobile memerlukan telaga keuntungan kedua di luar kereta, dan apa yang dipegangnya, secara tepat menuju ke trek yang diabaikan oleh syarikat terbuka China secara kolektif (Pandu Geely, Jelajah China, Lihat Dunia).

03

Mei 2026, Kementerian Kebudayaan dan Pelancongan, Jabatan Propaganda Pusat, Kementerian Industri dan Teknologi Maklumat dan lapan agensi lain secara bersama menerbitkan 'Pemberitahuan Mengenai Menggemakan Budaya Perindustrian, Melindungi Warisan Perindustrian, dan Membangunkan Pelancongan Perindustrian', secara jelas memperkayakan produk pelancongan perindustrian, meningkatkan kualiti perkhidmatan pelancongan perindustrian dan 8 bidang tugas utama lain.

Pemberitahuan ini secara khusus mencadangkan mengembangkan pelancongan kilang, menggalakkan syarikat pengeluaran mencipta projek seperti pemerhatian proses pengeluaran, operasi simulasi, pengalaman kraf tangan.

'K-Line Automotif' mengumpul mendapati, jumlah pendapatan pelancongan perindustrian domestik 2025 ialah 120 bilion Yuan, meningkat 10% pada masa yang sama.

Sektor penyelidikan meramalkan, purata pertumbuhan tahunan pelancongan perindustrian China mencapai 18%, pasaran 2029 berkemungkinan mengatasi 300 bilion Yuan. Hasil pelancongan perindustrian global kira-kira 10%~15% daripada jumlah keseluruhan pelancongan, namun pasaran China pada masa ini masih kurang daripada 5%.

Ibarat Muzium Bir Tsingtao, muzium yang dibina dengan pelaburan lebih 28 juta Yuan pada 2003, telah menerima pengunjung lebih 15 juta kunjungan, jumlah pendapatan sekurang-kurangnya 700 juta Yuan. Tahun lalu sahaja menerima 2.5 juta pengunjung, menerima pelawat asing lebih 250,000 kunjungan, meningkat kira-kira 70% pada masa yang sama. Ia membuktikan pelancongan perindustrian boleh sepenuhnya terlepas daripada kebergantungan tiket, mengubah pengalaman menjadi konsumsi.

Maklumat menunjukkan, kilang kereta Xiaomi dibuka sejak Mac 2024, menerima lebih 250,000 kunjungan, kuota percuma lotri, kadar lotri pernah hanya 0.4%, perantara gelap sekali menaikkan harga sehingga beberapa ribu Yuan masih tidak mencukupi permintaan; kilang Hefei Weilai sudah menerima puluhan ribu pelawat; Tesla di Amerika Syarikat dan Eropah mengeluarkan program tukar mata ganjaran pelawat kilang…

Ini bagi Geely Group yang memiliki layout industri yang besar di dalam dan luar negara, setiap tapak boleh menjadi penabur benih, pasukan propaganda, juga menjadi bidak utama dalam permainan besar pelancongan budaya, menjadikan 'Hidup Bahagia, Geely Menemani' lebih nyata.

04

'K-Line Automotif' berpendapat, pelancongan perindustrian industri kereta China, pada masa ini masih berada di peringkat ada populariti, tiada sistem, lebih-lebih lagi tidak bercakap tentang gabungan silang.

Kerana dahulu hidup terlalu baik, hanya menjual kereta boleh berbaring untuk menjana wang, kini zaman berubah besar…

Oleh itu, siapa yang terutamanya mengagihkan pelajahan kilang tersebar, menaiktaraf menjadi produk pelancongan budaya yang boleh diurus, siapa yang telah memegang kad masuk pasaran beratus-ratus bilion ini.

Bagi kebanyakan syarikat terbuka China membuat pelancongan budaya, bermula dari sifar, tetapi untuk Geely Automobile adalah tidak sama, aset pelancongan budayanya sudah tersebar dalam bentuk pecah-pecah di pelbagai bahagian kumpulan, yang kurang hanyalah penggabungan.

Seperti Ming Tai yang menumpukan kepada bisnes baharu litar, operasi perlumbaan dan pembangunan perjalanan perniagaan di bawah Geely Holdings, mengoperasikan Litar Antarabangsa Ningbo dan Wuhan, juga membina dan mengoperasikan Litar Antarabangsa Tianfu Chengdu dan Litar UMC Amerika Syarikat, memiliki hak operasi eksklusif IP perlumbaan penting seperti Kejohanan Formula 4 China.

Tetapi dalam masa yang lama dulu, kemampuan pembangunan perjalanan perniagaan dan pengalaman operasi litar kumpulan Geely, tidak pernah digunakan secara sistem untuk mengurus produk pelancongan budaya yang ditujukan kepada pemilik kereta jutaan, adalah aset tidur.

Khabar baik adalah, menurut 'K-Line Automotif' mengetahui, pada masa ini kumpulan Geely Automobile telah menubuhkan Pusat Pengalaman Sukan Kereta, dikembalikan ke bawah Syarikat Jualan Kereta Utama yang baru ditubuhkan kumpulan, mengkoordinasi semua acara budaya sukan kereta merek Geely, setaraf dengan syarikat jualan China Star, Galaxy, Lynk & Co dan Zeekr, nampaknya kumpulan Geely Automobile akhirnya sedar kepentingannya.

05

Lebih daripada itu 'K-Line Automotif' bersetuju ialah, Perjalanan Caocao tahun lalu membeli jenama perjalanan premium Perjalanan Yao dengan 225 juta Yuan, membeli Perjalanan Bisnes Geely dengan 65 juta Yuan, manakala Perjalanan Bisnes Geely mengoperasikan platform perjalanan sekali guna, mengintegrasikan produk dan perkhidmatan perjalanan lengkap pembekal perkhidmatan penerbangan, penginapan dan pengangkutan.

Tentu konteks ini ialah pelaksanaan strategi penggabungan fokus 'Deklarasi Taizhou', tetapi tanpa sengaja membiarkan Geely mempunyai ekosistem blok pelancongan budaya yang lebih jelas.

Jika Perjalanan Caocao boleh menaikkan taxi panggilan, sewa kereta dari alat pengangkutan kepada pengalaman produk — menggunakan model kereta setiap tapak Geely sebagai sewaan pengalaman, pengguna yang sewaan bukan hanya satu kereta, tetapi pengalaman mewah i-HEV Xing Yue L, Hidupan Petir Hibrid Elektrik Galaxy, Lynk & Co 07GT, Zeekr 9X — perkara ini kitaran perniagaan akan menjadi berbeza sepenuhnya.

Penulis membuka peta menemui, pembuatan tapak dan industri Geely di dalam negara, sudah meliputi Zhejiang, Shaanxi, Hunan, Hubei, Shanxi, Hebei, Sichuan, Guizhou, Chongqing, Shandong, Liaoning, Gansu, Jiangxi, Heilongjiang, Hainan, Shanghai dan lebih 10 buah negeri dan wilayah persekutuan, potensi pelancongan budaya perindustrian yang tidak boleh dilihat ringan.

Pada asalnya, tapak Geely Baoji sejak 2021 telah menerima gelaran 'Tapak Demo Pelancongan Perindustrian Bandar Baoji', pejabat pengelas Geely boleh menyaksikan proses penukaran robotik padat laluan semua yang ajaib, laluan pelancongan perindustrian ini sudah menjadi pilihan popular kajian dan pembelajaran sekolah rendah, menengah dan tinggi setempat.

Oleh itu, Geely perlu dari aspek jenama, pemasaran, membangunkan potensi secara sistem. Misalnya, sekarang semua jenama di bawah Geely membina titik baru sambil memasukkan produk pelancongan budaya ke dalam reka bentuk sistem runcit, sedemikian kos sempadan hampir sifar.

06

'K-Line Automotif' berpendapat, memandangkan Geely Automobile semangat ke luar negara sedang berkembang, dan strategi pembukaan negara, maka cita-cita pelancongan budaya Geely, tidak sepatutnya berhenti di dalam negara, layout tapak pembuatan luarnya, secara tepat menutup ruang geografi yang paling berpotensi untuk pelancongan budaya China ke luar negara.

Pada masa ini, kumpulan Geely Automobile sudah mempunyai 12 tapak pembuatan tempatan di United Kingdom, Malaysia, Indonesia, Mesir, Brazil dan negara lain, kapasiti luar negara melebihi 650,000 unit (akhir tahun akan melebihi 840,000 unit); saluran luar bawah luar negara menembusi 2,000 tempat, meliputi 114 pasaran luar negara teras.

Sebelum ini, media luar negara, delegasi pengedar sudah masuk ke Pusat Keselamatan Geely Ningbo, mengalami ujian perlanggaran secara langsung; delegasi media China juga telah merujuk Pusat Penyelidikan dan Reka Bentuk Luar Negara Geely, laluan pengeluaran kilang.

Saya percaya, laluan ini boleh sepenuhnya dibuka kepada pemilik kereta dan pelawat pelancongan budaya. Musim panas tahun ini, Zeekr sudah带领 pemilik kereta cuba ke Scandinavia merujuk jabatan Geely Eropah.

September 2026, Kementerian Kebudayaan dan Pelancongan China secara jelas menyatakan, tempoh 'Plan Lima Tahun Ke-15' akan terus mendorong budaya ke luar negara.

07

Geely Automobile jika boleh menggabungkan keupayaan pembuatan pintar industri kereta China dengan sumber pelancongan budaya negara tempat tapak luar negara, yang dilakukan bukan pemasaran luar negara jenama China, tetapi produk pelancongan budaya globalisasi Pembuatan Pintar China + Budaya Setempat. Ini adalah perkara yang Tesla dan Weilai tidak pernah lakukan.

Tesla membuat lawatan kilang, pada hakikatnya faedah peminat. Weilai bekerjasama dengan pelancongan budaya, memberikan pemilik kereta tiket景区 dan diskaun hotel, pada hakikatnya perluasan hak pengguna.

Geely jika membuat kumpulan pelancongan budaya, logik berbeza sepenuhnya. Geely mempunyai tapak pembuatan sebagai node pengalaman, mempunyai litar sebagai pembawa acara, mempunyai jaminan keluaran satelit, mempunyai platform perjalanan perniagaan sebagai pintu masuk transaksi, mempunyai rangkaian industri kilang global sebagai perhentian laluan antarabangsa.

Ketumpatan dan kompleksiti perkara ini, akan jauh melebihi layout sedia ada mana-mana syarikat terbuka global.

Mengenai halangan pembezaan Geely Automobile membuat pelancongan budaya, pasti adalah satelit dan laluan tenaga penuh yang membentuk jaminan jauh.

Beberapa tahun kebelakangan, Geely Constellation telah menyelesaikan fasa pertama rangkaian, 64 satelit di atas orbit, mencapai liputan komunikasi global kecuali kutub utara dan selatan; teknologi penentuan lokasi ketepatan tinggi berasaskan satelit Space Time Dao Yu, juga sudah mencapai perkhidmatan berskala pertama kali masuk kenderaan globally.

Meminjam kereta Geely, pergi ke tempat yang tiada isyarat, tidak perlu bimbang hilang kontak, tidak gelisah mengisi tenaga, ini perkara yang syarikat sewa kereta biasa tidak boleh lakukan.

08

Nilai pelancongan budaya untuk Geely, bukan ia sendiri boleh menyumbang berapa banyak hasil jualan. Kerana walaupun mencapai tahap Muzium Bir Tsingtao, hasil gabungan tahunan 200 juta Yuan, diletakkan di dalam baki hasil tahunan Geely 300 bilion Yuan lebih juga hampir tiada.

Tetapi 'K-Line Automotif' percaya, nilai sebenar pelancongan budaya, terletak pada mengubah sifat hubungan jenama kereta dengan pengguna.

Indeks margin kasar kereta baharu industri kereta China telah mendedahkan sejak lama menjual kereta sendiri tidak menghasilkan wang, menghasilkan wang adalah langkah selepas menjual kereta: Kewangan, Insurans, Penyelenggaraan, Pembaikan, Penukaran, Sewaan, Perkhidmatan Perjalanan.

Siapa yang boleh dalam 10 tahun selepas pengguna membeli kereta, terus berlaku hubungan dengan pengguna, siapa yang boleh dalam persaingan stok hidup!

Bayangkan seorang pemilik kereta pergi参加 sekali 'Jalan Pembuatan Pintar Geely', di tapak Ningbo atau Xiangtan melihat laluan pengeluaran kereta sendiri, mendengar satu cerita tentang Sungai Kuning dan Xing Yue di hadapan Menara Heng Que, menggunakan komunikasi satelit di走廊 He Xi dan kawasan tak berpenghuni Barat Laut memuat satu status di Facebook… dia pada pengenalan jenama ini, akan dari 'Saya membeli kereta nilai harga yang tidak buruk', menjadi 'Saya merupakan jenama ini mewakili gaya hidup'.

Laluan ini tidak perlu meliputi seluruh negara, hanya perlu di naratif geografi khusus melakukan ke tahap sempurna. Setiap laluan adalah produk pelancongan budaya yang boleh diurus secara bebas, mempunyai harga yang jelas, jadual dan piawaian perkhidmatan.

Platform perjalanan perniagaan Perjalanan Caocao bertanggungjawab untuk tempahan dan pengurusan perniagaan, CRM Geely dan pasukan operasi Ming Tai bertanggungjawab untuk pelaksanaan acara, setiap tapak Geely bertanggungjawab untuk mengkoordinasikan sumber lawatan接待. Sumber sedia ada, cara organisasi perlu direka semula.

Nilai perniagaan hubungan emosi ini, jauh melebihi margin kasar beberapa kali penyelenggaraan, pembaikan.

'K-Line Automotif' membuat satu andaian, jika kelekatan mental boleh meningkatkan kadar pembelian semula 5 peratus titik, atau membolehkan purata harga satu kenderaan meningkatkan 2,000 Yuan, maka jumlah keuntungan yang dibawa kepada 0175.HK, ialah paras berbilion, inilah ROI (Kadar Pulangan Pelaburan) sebenar Geely membuat kumpulan pelancongan budaya.

09

Falsafah jangka panjang industri kereta, bukan dalam satu trek bertahan lebih lama daripada orang lain, tetapi ketika orang lain hanya menatap satu trek, anda sudah menyediakan baki untuk 10 tahun berikutnya.

Geely Automobile dana separuh tahun pertama 69.56 bilion Yuan, mempunyai wang yang cukup untuk cuba dan membuat silap, mempunyai teknologi yang cukup untuk menyokong pengalaman, mempunyai pengguna yang cukup untuk mengesahkan produk.

Sekarang, Geely Automobile yang kurang hanyalah satu keputusan, iaitu membawa pelancongan budaya dari perhimpunan pelancaran配套 menaiktaraf menjadi unit perniagaan strategik, membawa teknologi dari teknik jualan kereta menaiktaraf menjadi pengalaman pengguna.

Di bawah Geely mempunyai syarikat terbuka tunggal di dunia yang serentak mempunyai Kereta Pintar, Cip, Robot Kecerdasan Berbadan, AI Model Besar, Satelit dan ekosistem teknologi tersepaduan langit dan bumi. Sistem teknologi ini jika hanya digunakan untuk menjual kereta, adalah membuang segala imiginasi di dunia fizikal.

Pada asalnya, teknologi sendiri tidak membentuk parit pertahanan, teknologi yang disedari pengguna, diingat, secara aktif menyebarkan, membentuk parit pertahanan, dan kumpulan pelancongan budaya ialah 'alat penterjemah' yang sudah tiada sengaja disengajakan Geely.

10

'K-Line Automotif' percaya, untuk 0175.HK, erti strategi pelancongan budaya jauh bukan hanya permainan tambahan pemasaran, kini pasar modal melihat Geely, melihat jualan, keuntungan satu unit, margin kasar, pertumbuhan eksport; indeks ini sememangnya penting, tetapi mempunyai langit-langit. Jika strategi pelancongan budaya dibuat, logik penilaian 0175.HK akan mengalami perubahan asas.

Pengurus Eksekutif Geely Automobile Kui Sheng Yue telah dengan jelas menyatakan, ciri teknikal Geely pada masa ini belum dipandang cukup oleh pasar modal, sekali pelabur merasakan perubahan ciri teknikal, kaedah penilaian akan mengalami perubahan asas.

Strategi pelancongan budaya ialah pemangkin utama memacu perubahan ini, dan yang mempunyai penimbunan produk dan pengalaman pelancongan budaya Xing Yue, juga merupakan permulaan paling sesuai dalam naratif pelancongan budaya Geely.

Apabila struktur pendapatan Geely Automobile, dari menjual kereta sekali menjadi perkhidmatan berterusan, hubungan pengguna dari hubungan transaksi menjadi hubungan ahli, apabila aset teknologi dari pusat kos menjadi sumber pendapatan, apabila globalisasi dari jualan eksport menjadi aliran dua hala, pasar modal akan memberi syarikat tersenaraikan ini satu penilaian baharu.

Oleh itu, penulis berpendapat, pada masa ini masalah kunci ialah, dari sudut kumpulan, memerlukan wira kuat untuk memacu semua penggabungan sumber, terdapat entiti bebas. Orang ini tahap mestilah cukup tinggi, dan mempunyai mentaliti penubuhan berterusan, faham kereta dan faham pengguna, lebih-lebih lagi mempunyai pandangan antarabangsa, boleh melaporkan terus ke Li Shufu atau An Conghui.

Entiti baru ini tidak boleh milik syarikat tersenaraikan Geely Automobile, juga tidak boleh milik Perjalanan Caocao, tetapi setaraf dengan mereka.

Mungkin dari Geely Automobile mendapat sumber kenderaan, dari Perjalanan Caocao mendapat trafik dan platform perjalanan perniagaan, dari subjek Ming Tai dan lain-lain mendapat keupayaan operasi litar dan acara, dari Geely Technology mendapat sokongan teknikal satelit dan AI, dari setiap tapak pembuatan mendapat sumber lawatan接待.

Bahkan Geely boleh dengan syarikat utama domestik dan antarabangsa di bidang pelancongan, pelayaran, sewa dan lain-lain, melakukan kerjasama strategik mendalam…

Pandangan K-Line Automotif:

Menara Heng Que dalam malam hujan, lebih berasa daripada hari cerah. Wang Zhihuan dulu menulis 'Ingin melihat sejauh seribu Li, naik lagi satu tingkat', ditulis bukan ketinggian fizikal, tetapi sight mental. Menjual kereta hanya membolehkan pengguna naik ke tingkat pertama; pelancongan budaya dan komuniti mental, adalah tingkat yang membolehkan pengguna愿意 terus naik. Sesetengah ketinggian, tepat di dalam badai baru kelihatan jelas. Oleh itu, Geely Automobile, segeralah buka kumpulan pelancongan budaya, jangan buang bakat lagi! Kapal Perang 700, adalah peluang yang baik.

Teks adalah [K-Line Automotif] asal, kandungan bahan rujukan berasal dari pengumuman syarikat tersenaraikan dan maklumat industri yang terbuka (syarikat dan institusi berkaitan seharusnya mempunyai tanggungjawab untuk ketepatan), sebahagian gambar dari internet, hak cipta milik asal.

Artikel nombor ini, tanpa kebenaran, tidak boleh disalin semula, melanggar akan dihukum. Pada masa yang sama, kandungan artikel tidak membentuk cadangan pelaburan kepada sesiapa! Risiko pasaran saham besar, pelaburan harus berhati-hati!

September 14-20, the biennial global top commercial vehicle event – Hannover International Transport Show (IAA Transportation 2026) will be held at the Hannover Exhibition Center in Germany. Geely Farizon New Energy Commercial Vehicles will land at the Hannover Auto Show for the first time, showcasing three flagship products: Farizon Star Han H, Super VAN, and Farizon Star V7E at Booth P55.

Deepening Global Layout

Accelerating European Localization Capabilities

As the first new energy commercial vehicle brand globally to achieve sales of 600,000 units, Geely Farizon's global expansion journey has upgraded from "product export" to "ecosystem rooting". Behind this process lies the collaborative advantage of "One Geely" - Farizon shares Geely's global technical accumulation and over 20 years of European localization operational resources, successfully importing mature new energy and intelligent technologies from passenger cars into the commercial vehicle sector, bringing "passenger car-level" intelligent driving experience and reliable quality to the European market.

As of now, Geely Farizon's business covers 70 countries, building more than 150 sales outlets and over 200 overseas service centers. In the first half of 2026, Geely Farizon's overseas cumulative exports ranked first in the industry, a year-on-year increase of 123%, topping the export list in 28 countries and regions including the UK, Australia, and the UAE. In August, international shipment volume continued to grow, surging 99.1% year-on-year, with overseas market potential exploding.

In Europe, Geely Farizon's strategic layout is particularly solid. Following the operational launch of the European headquarters Farizon Mobility Europe B.V., and the subsequent landing of German and French subsidiaries, this year has officially landed in the two core markets of Germany and France, with the globalization layout moving from broad coverage to deep rooting. Meanwhile, the German Gaggenau Europe spare parts warehouse has been put into operation, linking with the Ningbo International Spare Parts Distribution Center to build a "Domestic‑Europe" dual warehouse system, significantly shortening the European spare parts delivery cycle. The Indonesia KD plant achieved full vehicle production, the first overseas assembly plant has entered scaled operation, achieving the upgrade from full vehicle export to local manufacturing.

"We are not just here to sell vehicles, but to bring a complete European operational system to serve customers." This full ecosystem solution covers the user's entire lifecycle from purchasing, usage, maintenance, to replacement, truly responding to the deep needs of European logistics companies for a "reliable partner".

 

Three Products Debut

Dialogue with the World Through International Certification Strength

All models participating in this exhibition are positively developed based on the pure electric digital intelligence architecture, following UNECE regulations, obtaining EU market access certification, covering mainstream commercial scenarios such as trunk logistics and urban distribution.

Farizon Star Han H: As the technical foundation of Geely Farizon, the European version pure electric heavy truck is equipped with a 600kWh battery, range over 500 km, B10 design life 1.5 million km, meeting Europe's strict operational standards.

Super VAN: Max space 13m³, can accommodate 5 Euro standard pallets; Won the runner-up of IVOTY2026 International Van of the Year Award and What Van 2026 Annual Zero-Emission Van Award, safety rated 5 stars by EuroNCAP.

Farizon Star V7E: Loading space 6.95m³, range 328 km, payload 1373kg, standard equipped with over 14 ADAS features; Shortlisted for the top 3 in IVOTY2027 finals, final results will be revealed on the night of September 14.

Ten years of persisting in long-termism and positive development, Geely Farizon has completed the role upgrade from domestic leader to deeply integrating into the global industrial chain. At this Hannover Auto Show, Geely Farizon will uphold the brand's original intention of "Creating Smart Interconnection, Leading Green Commercialization", practice the development concept of "Born Global", build a green logistics ecosystem with global partners, and head towards a sustainable future.

14—20 September, perhimpunan kargo komersial tertinggi global setiap dua tahun—Pameran Pengangkutan Antarabangsa Hannover (IAA Transportation 2026) akan diadakannya di Pusat Pameran Hannover, Jerman. Kenderaan Komersial Elektrik Geely Farizon akan mendarat di Pameran Kereta Hannover buat kali pertama, membawa tiga produk utama iaitu Xinghan H, Super VAN, dan Xingxiang V7E untuk dipamerkan di Stand P55.

Rangka Kerja Global Menanam Akar Secara Dalam

Keupayaan Tempatan Eropah Dipercepatkan

Sebagai jenama kenderaan komersial tenaga baharu pertama sepanjang dunia yang mencapai 600,000 unit jualan, laluan Pemasaran Keluar Geely Farizon telah beralih daripada "Pemasaran Produk Keluar" kepada "Akar Ekosistem". Di sebalik proses ini, tiada yang boleh terlepas daripada kelebihan sinergi Penumpang dan Kargo "Satu Geely"—Farizon kongsi stok teknologi global Geely dan sumber operasi tempatan Eropah lebih dua dekad, berjaya mengimport teknologi elektrik dan pintar yang matang kenderaan persendirian ke bidang kenderaan komersial, membawa pengalaman memandu pintar tahap kenderaan persendirian dan kualiti yang boleh dipercayai ke pasaran Eropah.

Setakat ini, perniagaan Geely Farizon telah mencakupi 70 negara, dibina lebih 150 titik jualan dan lebih 200 pusat servis luar negara. Pada separuh tahun pertama 2026, jumlah eksport luar Geely Farizon menduduki puncak industri, mencatatkan peningkatan 123% secara tahunan, teratas dalam eksport di 28 negara dan wilayah termasuk United Kingdom, Australia, Emiriah Arab Bersatu. Pada Ogos, jumlah penghantaran antarabangsa terus melanjutkan kecenderungan meningkat, meningkat secara tahunan secara besar 99.1%, tenaga pasaran luar negara meluap.

Di Eropah, penyelarasan strategik Geely Farizon sangat kukuh. Selepas Farizon Mobility Europe B.V. dimulakan operasi, anak syarikat Jerman dan Perancis berdiri secara berturutan, kali ini telah memasuki pasaran utama Jerman dan Perancis secara rasmi, penyelarasan global telah merangkumi ke arah penanaman akar dalam. Sementara itu, gudang bahagian Gaggenau di Eropah dimulakan operasi, berganding dengan Pusat Pembahagian Bahagian Antarabangsa Ningbo membina sistem gudang ganda "Dalam Negeri‑Eropah", secara signifikan mengurangkan kitaran penghantaran bahagian Eropah. Loji KD Indonesia telah mencapai keluaran kenderaan lengkap, loji pemasangan luar negara pertama memasuki pengoperasian berskala, mencapai peningkatan dari eksport kenderaan lengkap kepada pengeluaran tempatan.

"Kami bukan sekadar datang untuk menjual kereta, tetapi membawa sistem operasi Eropah yang lengkap untuk melayani pelanggan." Penyelesaian ekosistem lengkap ini mencakupi kitaran hidup pengguna dari pembelian, penggunaan, penyelenggaraan hingga pertukaran, sungguh menjawab keperluan mendalam syarikat logistik terhadap "rakan dipercayai".

 

Tiga Produk Dipamerkan

Berbincang dengan Global Melalui Kuasa Sijil Antarabangsa

Semua kereta yang dipamerkan kali ini dikembangkan berdasarkan arkitektur digital elektrik murni, mengikut Peraturan ECE Suruhanjaya Ekonomi Pertubuhan Bangsa-Bangsa Bersatu Eropah, memperoleh sijil akses pasaran Kesatuan Eropah, mencakupi logistik laluan utama, penghantaran bandar dan senario komersial utama.

Xinghan H: Sebagai asas teknologi Geely Farizon, truk berat elektrik versi Eropah membawa bateri 600kWh, julang lebih 500 kilometer, umur reka bentuk B10 1.5 juta kilometer, memenuhi piawaian operasi yang ketat Eropah.

Super VAN: ruang maksimal 13m³, boleh memuatkan 5 pasu piawaian Eropah; memenangi Naib Juara Hadiah Van Komersial Antarabangsa Tahunan IVOTY2026 dan Hadiah Van Sifar Emisi Tahunan What Van 2026, keperluan keselamatan memperoleh penilaian 5 bintang EuroNCAP.

Xingxiang V7E: ruang cas 6.95m³, julang 328 kilometer, muatan 1373kg, lengkap lebih 14 ciri ADAS; telah masuk ke dalam tiga teratas perlawanan akhir IVOTY2027, keputusan akhir akan diumumkan pada malam 14 September.

Sepuluh tahun komited dengan orientasi jangka panjang dan pembangunan berasas, Geely Farizon telah menyelesaikan dari pemimpin domestik ke integrasi dalam dalam rantai industri global dalam peningkatan peranan. Pada Pameran Kereta Hannover kali ini, Geely Farizon akan menghormati asas jenama "mencipta penghubung pintar, memacu komersial hijau", melaksanakan falsafah pembangunan "Lahir Global", bersama rakan global membina bersama ekosistem logistik hijau, menuju masa depan mampan.