On May 28, the all-new Geely Star Wish officially went on sale. Joey Yung also arrived.

Geely Star Wish, one sold every minute, 573 days with 700,000 units, 2025 China auto market full category sales champion.

In Q1 this year, Star Wish ranked top 3 in global new energy sales for the first time, becoming the only Chinese brand model to enter this list.

Overseas, Star Wish has landed in over 30 countries and regions. In Brazil, sales exceeded 2,300 units in two months. In Thailand Auto Show, single week orders hit 3,300 units, and it won dual international awards "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Auto Show Most Loved Electric Vehicle".

From "China Champion" to "Global Top 3", Geely Star Wish proves that high-quality, cost-effective Chinese pure electric small cars can not only win the domestic market but also redefine rules on the world stage.

Now, it is taking action on itself again. "A master strikes again, progressing beyond the classic."

National first mobile "Immersive Travel" car launch, 5 life scenes, Harbor, Alley, Rainforest, Silk Road, Nomadic.

All-new Geely Star Wish officially launched, limited time rights price 61,800 yuan - 91,800 yuan.

Only a champion can surpass a champion, range fully upgraded, 310 km to 410 km, 410 km to 480 km, champion rolls on itself.

1,

Geely Star Wish

Collaborating with Xiaohongshu

Geely Star Wish is good at playing, collaborating with Xiaohongshu, linking CATL, Capybara, Colorkey, Goodbaby, Myfoodie.

No stacking parameters, making a car that understands life better.

Many people need to put on makeup in the car, at least find a mirror right?

Morning alarm rings, rushing to wash and leave, finishing the last makeup step in the car, this is the real daily life of many urban women.

All-new Geely Star Wish's 10L super large passenger drawer, fits three laptops, cosmetics, skincare neatly organized.

Class-exclusive soft light makeup mirror, light soft and even, say goodbye to awkwardness of "too heavy hand". Open 14.6-inch central control screen, AI music rhythm automatically generates a full-energy morning BGM, leaving home calmly with good mood.

"Make every outing a decent ritual."

Weekend take dog to wild park to run, but "furry child" smell, shedding, mud paw prints always make people head ache.

Geely Star Wish's 70L double pneumatic support rod front trunk, designed for "poop scooper", sealed anti-smell, pick up without bending waist, leash, pet snacks, foldable water bowl all have exclusive places.

Rear pure flat floor 0.61 m², size 44 shoes can move freely, furry child lies on rear, sunlight through big sunroof pours in, "Rainforest" exploration trip refreshing and cozy.

Love and companionship, no smell disturbance.

2,

Small cars can also have "Track-level" soul

Geely Star Wish, "Is it fun to drive"?

Geely Star Wish is class first to adopt native architecture, first standard rear independent suspension, first pure electric small car adjusted globally.

China-Germany joint adjustment team ran across 30+ countries extreme road conditions, let this car in "Driving, Steering, Braking" 3 core experiences fully upgraded.

Data speaks:

130 km/h Hook Test class only one passed, high speed emergency obstacle avoidance no rollover

80.7 km/h Moose Test, comparable to 200,000 class sports coupe

G-TCS 2.0 all-weather anti-slip, torque response compressed from 60 ms to 10 ms

CST 2.0 Comfort Braking, braking no nodding, passengers no motion sickness

Efficient three electric power, class only first standard CATL + liquid cooling + 11-in-1 electric drive.

Range upgrade no price increase, 310 km upgraded to 410 km, 410 km upgraded to 480 km. Charge 19 minutes, range supplement from 30% to 80%.

Cross-city go when you want, cup of coffee full power start.

Friday off work, sudden idea to see sea. 480 km real range, go when want; 30%-80% fast charge only 19 minutes, service area buy cup of coffee work, power full. Range enough real, charge enough fast, use electricity enough save.

Battery life aspect, Star Wish completed 1000 cycles after capacity still holds 90.72%, actually driving 84,000 km Star Wish, successfully challenged seawater corrosion, mud water flushing, limit fire burn etc 6 serial limit tests.

3,

Small Car Safety

Small car, has even bigger safety.

All-new Geely Star Wish built Five Vertical Eight Horizontal Star Armor Cage Body, roof pressure strength reaches 3.4 times car weight.

Whole car 6 airbags, side curtain pressure holding tech can continuously protect head when rollover.

On May 12, Geely collaborated with CCTV to complete class first front and side continuous collision test, high voltage system timely power off, battery pack no smoke fire, passenger cabin structure complete, non-collision side door can open normally.

"Best gift for family is every trip safe and sound."

For Geely, big car small car, luxury car mainstream car, all brands use same safety concept and strict standards.

All-new Geely Star Wish using battery cell 100% CATL, Shield Battery Safety System, 3.4 times car weight roof pressure, AEB 120 km/h stop, AES 130 km/h active avoidance etc hardcore config, practice "Small Car Big Safety" commitment.

4,

Geely Galaxy Flyme Auto 2

Intelligent Cockpit System

All-new Geely Star Wish equipped with Geely Galaxy Flyme Auto 2 Intelligent Cockpit System, 7 nm Dragon Eagle No. 1 Chip + 16G Large Memory, operation silky.

AI Eva supports fuzzy instruction understanding and context memory, say one sentence "Hi Eva, I want to go home", car machine auto call Amap Version 850 plan optimal route.

Added CarPlay phone interconnection, invisibility mode, car wash mode etc thoughtful functions.

Make vehicle easy to use, understand people, comprehensive, is intelligent cockpit basic duty.

Assisted driving, Thousand Miles Vast H3, long distance no tired, parking no panic.

Old city small alleys, narrow to suffocation dead-end roads, densely packed side parking spots, novice driver's nightmare, Star Wish's speciality.

All-new Geely Star Wish equipped full scene automatic parking, covers 300+ parking scenes, supports fingertip parking, remote parking.

HPA Memory Parking supports 2 km super long memory, learn one route then full process auto park, temporary detour also no need relearn. Cooperate with 4.95 m class leading turning radius, "No bend cannot pass, no spot cannot park."

Equipped with high-end model same source Thousand Miles Vast Assisted Driving H3 scheme, 11 HD cameras + 3 mmWave radar + 128 TOPS computing power.

Highway elevated NOA supports voice lane change, auto enter/exit ramp, all scene MPI takeover rate over 200 km.

HPA Memory Parking 2 km super long memory, cm level precise positioning. DMS fatigue detection, Sentry Mode all-weather guard.

Make complex driving simple, leave energy on road to scenery."

5,

Summary

Choose small car, Geely Star Wish is must-see option.

A truly good car, no need stack parameters, you drive it once, experience it know his real life performance in formal real life.

Geely Star Wish walked 573 days, from China Champion to Global Top 3, not rely on luck, rely on every time put user on heart iteration.

May 28, when news broke that China Media Group officially signed an agreement with Geely Automobile Group, an industry-first mark was stamped here — Geely Galaxy became the "China Media Group 2026 FIFA World Cup USA+Canada+Mexico Broadcasting Partner", and exclusively sponsored CCTV-5 flagship program "A Feast of the Elite". While Chinese fans were still cheering for China Media Group regaining the World Cup broadcasting rights after four years, an automobile brand stepped forward first, protecting this public expectation with real money and concrete actions. This is not merely a commercial cooperation, but a strategic declaration from "China Smart Manufacturing" to "Global Brand". When the World Cup expands to 48 teams and spans three countries, when global attention locks onto this green field, Geely Galaxy's move is quietly rewriting the narrative logic of Chinese brand sports marketing.

I. From the Asian Games to the World Cup: Evolution of a Brand's Sports Sponsorship

The sports sponsorship of Geely Holding Group was not achieved overnight. As early as 2000, Geely committed to the development of Chinese football. This sports relationship spanning over twenty years reached a concentrated explosion during the Hangzhou Asian Games. As the first official partner of the Hangzhou Asian Games, Geely worked with the Asian Games Organizing Committee to donate to 56 football schools at home and abroad, scattering the fire of football across the land, allowing rural youth to chase dreams on the green field. More touching is that Geely invited the Daliang Mountains Girls' Youth Football Team out of the mountains to experience snow football at the Harbin Asian Winter Games, and rushed to the Chengdu World Games to feel the charm of the international sports gala. These actions were not one-off PR, but a continuous narrative of deep binding between the brand and the sports spirit.

This profound qualification in sports sponsorship became the solid backing for Geely Galaxy to secure the China Media Group World Cup broadcast partner seat this time. As the industry's first new energy vehicle brand to sponsor the China Media Group World Cup broadcasting, Geely Galaxy was not "a last-minute effort", but the natural result after long-term deep cultivation in the sports field. From the Asian Games, Asian Winter Games to the current World Cup, Geely's steps serving international top-level events have never stopped. Every participation accumulates brand credibility and major event support experience. These invisible "invisible assets" are exactly the key chips to win the trust of national-level media.

More strategically is that Geely Galaxy's sports marketing map has already unfolded. For the newly opened 2026 "Northeast Super", Geely Galaxy provided vehicle support throughout the process as an official strategic partner; multiple core models under its brand appeared or participated in sports sponsorship activities multiple times, allowing "sports spirit" to truly integrate into the daily travel of every fan. This "event matrix + product penetration" dual-wheel drive model makes Geely Galaxy become the emerging force with the highest participation rate and widest coverage in domestic new energy vehicle brands for sports events. From single event sponsorship to systematic event layout, Geely Galaxy is building a replicable sports marketing methodology.

II. From Mobility Partner to Life Partner: A "Beautiful Goal" of Brand Elevation

"Here for a Better Life" is the brand philosophy that Geely Galaxy has long adhered to. This slogan was transformed into concrete actions at the moment when billions of fans were worried about "whether they can watch the World Cup" — good cars not only need to carry passengers to the destination, but also to accompany users to enjoy every beautiful moment. Sponsoring China Media Group World Cup broadcasting is precisely the key jump that pushes the brand proposition from slogan to action. When CCTV cameras aim at the World Cup, Geely Galaxy's brand logo will enter the living rooms of hundreds of millions of Chinese families along with the broadcast of "A Feast of the Elite", becoming the warmest companion of this summer.

Behind this brand elevation lies Geely Galaxy's strong market confidence. As the fastest new energy vehicle brand to break through annual sales of one million, Geely Galaxy only took 37 months to reach 2 million units rolled off the line, becoming the brand in the global new energy industry to fastest achieve this milestone. The market performance of "every model is a hit" verifies its accurate product positioning and strong user reputation. Under its brand, Geely Galaxy Xingyao 8 topped the 2025 China Mid-to-High-end Electrified Sedan Annual Sales Champion only 8 months after launch, and continued to lead the track with the monthly sales champion posture after entering 2026. These hardcore data prove that Geely Galaxy is not merely an automobile brand, but is becoming an important part of Chinese families' better life.

Sponsoring World Cup broadcasting means Geely Galaxy took a key step in brand elevation from "Mobility Partner" to "Life Partner". In the past, marketing scenarios of automobile brands mostly focused on travel itself; today, Geely Galaxy extends its touch to sports events shared by all people, establishing emotional connections with broader masses. This elevation is not simply a stacking of communication resources, but a redefinition of core brand values — cars are no longer cold transportation tools, but companions carrying family laughter and witnessing passionate moments. From "serving major events" to "integrating into national life", Geely Galaxy is laying out the long-term value of the brand with a more macroscopic vision, injecting the proposition "Here for a Better Life" into every fan's viewing memory.

III. Global Resonance of Champion Spirit: Geely's "Six Great Flags" Kick Out Beautiful Football for Chinese Brands

The six great flags of "Team, Learning, Innovation, Struggle, Seeking Truth from Facts, Perfectionism" that Geely has always adhered to are cleverly integrated with the core of football. These six great flags are not only the foundation of every precise pass and shot on the field, but also the spiritual source code for Geely's car making from catching up to leading. The new Geely Xingyuan is the latest achievement of this spiritual system — stable in domestic all-category sales champion for more than a year, overseas in Mexico, Indonesia, Brazil and other countries took the B-class all-electric hatchback number one, global new energy sales rank in the top three, ranked highest among Chinese brands. This is not an accident, but a set of replicable champion methodology constantly verified on the real battlefield.

Geely's spiritual system points directly to its global ambition. From the local "World Cup Trophy" to overseas multiple country champion lists, every step of Geely Xingyuan is proof of Chinese new energy vehicles winning games head-on on the world stage. The renewal upgrade of the new Xingyuan is not a simple product iteration, but a comprehensive strengthening of a "champion lineup" — to continue leading on the global stage with higher specifications, to carry the flag of "highest ranking among Chinese brands". Geely used a methodology from the court to kick out "beautiful football" for Chinese brands in the real global automotive "final round". This is not only a victory of a product, but also a joint expedition of organizational culture, competitive philosophy, and national strength.

More worthy of attention is that this champion spirit is being systematically replicated. The team led by Geely Chief Intelligent Driving Scientist Chen Qi integrated nearly a thousand people's intelligent assisted driving strength, formed a unified "Qianli Haohan" brand cognition, the goal points directly to "50% of cars in the country will be equipped with Qianli Haohan, strive to truly rush to the industry head, surpass Tesla". From organizational integration to technical attack, from "World Behavior Model" R&D to intelligent driving capability breakthrough, Geely is converting the "teamwork" spirit on the court into the attack force of the technical marathon. This spiritual resonance makes Geely Galaxy sponsoring World Cup broadcasting not only a commercial choice, but also a resonance of values — when the team fights for victory on the green field, Geely fights for leading on the car manufacturing track, the two resonate at the same frequency.

Conclusion

From the Asian Games arena to the World Cup stage, from "Mobility Partner" to "Life Partner", Geely Galaxy is redefining the global narrative of Chinese brands with solid sports marketing battles. "The time will come to ride the wind and cleave the waves, Hoisting the cloud sail to cross the sea." When Chinese fans wait in front of the TV to cheer for wonderful goals, when Geely Galaxy's brand light reaches tens of thousands of households with CCTV signals, a deeper meaning is emerging: This is no longer a sponsorship behavior of a car company, but a warm promise of a national brand sharing passionate moments with billions of families. Good cars drive on the highway, brands take root in life — this is the most moving footnote of "Here for a Better Life".

Recently, there has been an interesting phenomenon in the Chinese automotive circle: while domestic market price wars are fierce, top car companies are quietly "making big money" in overseas markets.

Geely's May performance report that was just released has already hinted at some unusual signals — Overseas export sales exceeded 85,000 units, a year-on-year increase of 184%, setting a new historical record. More importantly, this growth was not driven by low prices to move volume, but by actually "capturing ground" in the global high-end market.

In Dubai, a dealer accustomed to luxury cars couldn't help but remark: "German brands can no longer compete with Chinese brands like Zeekr." He even placed an order for two new Zeekr cars himself.

Said from the mouth of a dealer in a luxury car gathering place, these words carry weight. Behind them lies a qualitative inflection point of China's automotive going global: from "being able to sell" to "selling at a high price", and then to "people chasing to buy."

01 The "Sweet Trouble" of an "Order Surge": Logistics Becomes the New Battlefield

There are several details in Geely's May sales data that are particularly worth pondering.

First, it is not that one single car is hot, but "blooming at multiple points". In Mexico and Indonesia, the Geely EX2 took the sales crown for B-class hatchback new energy vehicles; in Australia, the Zeekr 7X directly surpassed the long-time chart-topping Tesla Model Y; Zeekr brand delivered 34,377 units in May, with the average transaction price increasing 52.4% year-on-year, surpassing BBA.

Second, "Order Surge" has become so severe that it requires emergency mobilization of logistics resources. Geely had to launch roll-on/roll-off ships, container ships, and international railway trains, forming a capacity layout of 4 major railway ports and 6 major seaports. The China-Europe Railway Express Geely special trains operate on a regular basis, shortening time by 40 days compared to sea transport.

This is actually a very "sweet" trouble. In the past we discussed Chinese cars going overseas, worrying that no one would buy; now Geely's problem is that too many people are buying, and they cannot be transported fast enough.

This reversal of supply and demand relationships is the signal truly worth attention. When your products need to "fight for capacity" overseas, it means the brand has crossed the most difficult "trust threshold."

02 What Zeekr Did Right? Not Spec Stacking, but "Disruptive Advantage"

Many people attribute Zeekr's success overseas simply to "high specs, low prices". But if you look closely at the data, you will find things are not that simple.

In Australia, the Zeekr 7X sold more expensive than the Tesla Model Y, yet sales surpassed it. In Dubai, the words dealers used to evaluate Zeekr were "entered the next stage", rather than "high cost-performance ratio".

The essential difference behind this lies in: Zeekr uses the logic of "technology defining luxury" to challenge BBA and Tesla's "brand premium."

Full stack 900V high-voltage platform, SEA-S super electric hybrid architecture... these hard-core technologies bring experience improvements that are cross-market. Whether you are a Middle Eastern billionaire or an Australian family, faster charging speed, longer range, smarter cockpit, these values are universal.

In other words, Zeekr did not play in the game rules favored by established car companies, but directly redefined a set of rules. When German brands were still struggling with "luxury feel", Chinese brands have already turned "tech feel" into a new luxury standard.

03 A Geely "Systemic Going Global": More Important than Selling Cars is Taking Root

This time Geely's overseas order surge, there is another detail easily overlooked — it is not relying on a single brand fighting alone, but "one Geely" system under multi-brand collaboration.

Geely, Lynk & Co, Zeekr maintain their own tonality, but share R&D, channels, logistics, and after-sales systems. What does this mean? It means Geely overseas is not "testing the waters", but "taking root".

For example after-sales, Geely built a "Center Warehouse — Regional Warehouse — Terminal Outlet" three-level service system, launched ultra-long warranty, and established VOC User Voice systems with global unified response. This is no longer "selling car" thinking, but "user operation" thinking.

Again for example logistics, pre-layout of own roll-on/roll-off ships, regular China-Europe Railway Express special trains... these infrastructure investments, which look like costs, but facing today's 85,000 units monthly export volume, these forward-looking layouts became the hardest competitive barriers.

True globalization is not shipping domestic cars to foreign countries to sell, but establishing complete service capabilities and brand awareness locally. This point, Geely has already walked ahead of many Chinese car companies.

Final Remarks

In the past we always said "China is a car big country, not a car strong country", because a true strong country must have pricing power and brand discourse power in the global market.

From Geely's May overseas performance, this turning point might come faster than we imagined. When a Chinese brand car can be actively "sought for purchase" by dealers in Dubai, can defeat Tesla head-on in Australia, can create historical sales highs in Mexico, Brazil — this is already not a victory of an enterprise, but a milestone of the entire Chinese automotive industry.

Of course, challenges are still ahead. EU and US market tariff barriers, fierce counterattack of local brands, user habit adaptation brought by cultural differences... These are hurdles that Geely and all Chinese car companies must cross.

But at least one point is clear: The "high-end game" of China's automotive going global is no longer a vision, but is currently ongoing.

May 28, the all-new Geely Star Wish officially launched, with the entire series range receiving a comprehensive upgrade, 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car offers four models: 410km Aspiration Edition, 410km Ride Wind Edition, 480km Explorer Edition, and 480km Explorer Plus Edition, with a limited-time equity price ranging from 61,800 Yuan to 91,800 Yuan. To cater to different user driving scenarios, the 410km models provide a 310km range optional swap benefit; after selection, the price drops directly by 7,000 Yuan. From today onwards, users can place an order online via the Geely Galaxy APP or WeChat Mini Program, enjoying ten layers of car buying gifts and limited-time super trade-in cash benefits; completing a big deposit and locking the order before June 30, 2026, will also earn an additional 3,000 Yuan super trade-in cash.

Further Advancement Beyond Classics, Champion Strength Breakthroughs

As a market-recognized champion model, Geely Star Wish has led the way since its launch, with cumulative deliveries exceeding 700,000 units in 573 days, setting the fastest industry record, and winning the 2025 China Car Market Full Category Sales Champion. Entering 2026, brand momentum continues to climb, entering the global new energy sales top three in the first quarter, becoming the only model among Chinese brands to achieve this result. The all-new Star Wish arrives renewed, achieving over 100 product power upgrades and over 25 class-exclusive features, delivering cross-class experiences with generational leading technology. At the launch event, spokesperson Joey Yung attended in person, sharing real driving stories and witnessing this champion small car's advancement moment with 700,000 users.

The launch event was equally innovative and breakthrough, partnering with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, integrating beautiful travel scenes throughout the launch process. Simultaneously linking CATL, Capybara, Kerachi, Goodbaby, Merrylife and other crossover partners to create Harbor Home, Alley Home, Rainforest Home, Silk Road Home, and Nomadic Home five life scenarios, directly hitting user real driving needs, redefining pure electric small car value benchmarks with champion strength.

Powered by Native Architecture, Driving Control Experience Fully Upgrades

The all-new Geely Star Wish is built on Geely's first global native architecture, synchronously completing joint China-Germany track-level tuning, fundamentally reshaping pure electric small car driving control standards. As the first in class to adopt native architecture, the first with standard rear-wheel drive independent suspension, and the first to achieve global tuning, the new car brings users a light, agile yet stable and reliable driving and riding experience.

The R&D team completed full-dimension verification for complex road conditions in over 30 countries, achieving comprehensive upgrades in three core experiences: driving, steering, and braking. G-TCS 2.0 all-weather anti-slip system balances rear-wheel drive driving fun with driving stability, making skidding or oversteering unlikely on flat roads, slopes, and corners; the new brushless steering system response speed increased by one time, providing three steering modes and center-position self-learning function; G-CST 2.0 all-scenario comfort braking system simulates veteran driver feel, brake no nodding, driving less likely to cause car sickness. Extreme performance also underwent strict testing, becoming the only one in class to pass the Moose Test at 130 km/h, and the class first to complete the Moose Test at 80.7 km/h, handling performance comparable to 200,000-level sports coupes.

Three-Electric Power Maximized, Range and Fast Charging Dual Upgrade

Range and refueling have always been core concerns for pure electric users. The all-new Geely Star Wish achieves full series range upgrades, entry-level reaches 410 km, high-end models upgraded to 480 km, easily handling daily commuting and weekend outings. The new car is the only one in class with full series standard CATL battery cells, liquid cooling temperature control, and 11-in-1 highly integrated electric drive, with three-electric power strength firmly at the ceiling of the class.

Exclusive customized CATL next-generation battery cells energy density reaches 190Wh/kg, maximum CLTC range up to 480 km; matching the class-exclusive active grille shutter and low-drag wheels, aerodynamic drag reduced by 15 counts, actual range further increased by 10 km. Refueling efficiency also performs brightly, 30% to 80% fast charging only takes 19 minutes, full charge can start after one cup of coffee time; liquid cooling system and new BMS battery management system guarantee stable fast charging across full temperature range, charging speed-up without compromising battery life. Class-exclusive Star Rui AI Cloud Power 2.0 achieves full-link energy management, covering smart charging and discharging, valley electricity price recognition, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charging efficient and worry-free, every journey economical and reliable.

Smart Cockpit Evolution, Warm Interaction Understands Your Needs

The all-new Geely Star Wish integrates wisdom and warmth into cockpit design, creating a more usable, human-understanding smart travel space. The new car is equipped with Galaxy Flyme Auto 2 smart cockpit system, relying on 7nm automotive-grade Longying No. 1 chip and 16GB+128GB large storage, operation is smooth and silky, easy to drive after getting started. Cockpit supports custom map and wallpaper desktop, cute pet wallpapers also support interaction functions, adding fun and vitality to travel.

AI Eva smart voice assistant becomes a smart partner on the go, Hi EVA voice supports fuzzy command understanding and context memory, one command can complete vehicle control, Q&A, entertainment and other operations. Users only need to say "Hi Eva, I want to go home", the vehicle automatically calls latest AutoNavi Version 850 to plan optimal route. Vehicle machine adds CarPlay phone connectivity, compatible with iOS devices seamless connection, local apps rich, cloud 200+ apps optional choice. Invisibility mode, car wash mode, one-tap car find and other practical scenarios, matching personalized assistant, auto open navigation after work, adjust air conditioning, exclusive welcome ritual full of ceremony, from daily commute to long-distance travel, fully covering user travel needs.

Smart Driving Safety Upgrade, Effortlessly Drive Every Journey

The all-new Geely Star Wish is equipped with Qianli Haohan Assistive Driving H3 Solution with the same source as high-end models, covering diverse driving scenarios, with mature and reliable technology reducing driving burden and improving travel safety. The system has accumulated 1.38 billion km safe driving, user usage volume growth leads, relying on G-ASD smart driving foundation and Star Rui AI Large Model, achieving smarter the more you use, more worry-free the more you drive experience.

Highway and Viaduct NOA is not limited by roads or rain/fog weather, supports voice lane change, multi-scenario avoidance and automatic ramp entry/exit, users lightly hold steering wheel can easily complete long-distance driving, all-scenario MPI takeover rate over 200 km, equivalent to continuous driving 3 hours only one takeover needed. Parking capability fully adapts to all scenarios, APA parking assist supports one-tap parking, fingertip parking, remote parking, covering over 300 parking scenarios; aiming at new driver parking difficulty, female driver parking easily nervous pain points, HPA memory parking supports 2 km ultra-long route memory, centimeter-level precise positioning, one-time learning can fully auto parking in, has intelligent car following, auto spot finding, obstacle avoidance functions, temporary route change does not need re-learning. Additionally, DMS active fatigue detection monitors driver state in real-time, timely reminding fatigue or distracted behavior; Sentry Mode 24-hour guard parking safety, abnormal situations instant video and push to phone, from departure to arrival, full journey guard travel peace of mind.

Full Domain Safety Protection, Small Cars Have Hardcore Strength

Safety is Geely's commitment in the genes, regardless of vehicle size, all follow the same strict safety standard. Relying on investment exceeding 2 billion Yuan global full domain safety center, Geely released "Human, Vehicle, Road, Cloud, Star" integrated full domain safety 2.0 system, covering life, health, property, privacy four safety domains. The all-new Geely Star Wish upholds "Small Cars, Must Have Big Safety" concept, making small car safety to the extreme.

Passive safety level, create Five Vertical Eight Horizontal Star-Shell Cage Body, front-rear-left-right all-around reinforcement: front end three force transmission paths matching double "Clover" force release structure, side battery to threshold spacing 149mm and add double anti-collision longitudinal beams, rear end 750mm long overhang and double "Well-Shaped" rear subframe build sturdy barrier; roof crush strength increased to 3.4 times vehicle weight, AB pillars and roof crossbar core materials upgrade, rollover or heavy object on top cockpit stable, side curtain airbag pressure holding technology continuously protects head safety. Battery safety standard is 2 times national standard, 1000 cycles after battery capacity still retains 90.72%; actual driving 84,000 km Star Wish, successfully pass seawater corrosion, mud water scouring, rough road scraping, extreme fire six major serial extreme tests, pioneering the industry. Industry-leading BDMU high-voltage device deep integration technology, combines BMS battery management system and BDU high-voltage distribution unit all-in-one, reduce interfaces, improve reliability, from root lower battery sealing failure risk.

Safety test performance class-leading, May 12 partner with CCTV complete first in class and only in class frontal and side continuous crash test, high-voltage system timely power off, battery pack did not smoke or catch fire, passenger compartment structure intact, airbags deployed precisely, non-crash side door opens normally. Equipped with tire pressure direct display, DOW door opening warning, Sentry Mode, AEB active braking and AES emergency steering dual protection, successfully pass 120 km/h static vehicle brake stop, 130 km/h "Disappearing Lead Car" active avoidance test, safety strength far exceeds industry mainstream level.

Champion Strength Continues, From China Benchmark to Global Name Card

Since October 2024 launch, Geely Star Wish won market recognition with hardcore product power, cumulative deliveries exceed 700,000 units, equivalent to selling one unit per minute, becoming the fastest to achieve this result star model in the entire industry, instantly win 2025 China Car Market Full Category Sales Champion. 2026 first quarter, brand momentum continues release, enter global new energy sales top three, establish Chinese A0-class pure electric sedan new milestone.

While domestic market sales hot, Geely Star Wish overseas reputation also bright, already launched in over 30 countries and regions globally. Brazil launch two months sales exceed 2,300 units, Thailand auto show single week orders reach 3,300 units, sequentially win "Brazil Annual Best Compact Electric Vehicle", "Indonesia Auto Show Most Loved Electric Vehicle" double international awards, become walking world "China Smart Manufacturing" new name card.

The all-new Geely Star Wish advancement, lets Geely Galaxy in pure electric small car track once again raise "High Quality and Good Price" benchmark. In the future, Geely Galaxy will stick to "Build Smart Boutique Cars for Everyone" original intention, accurately understand user real needs, continuously bring products and services exceeding expectations to each sub-market.

On May 28, the all-new Geely Xingyuan officially launched, launching four models: 410km Longing Edition, 410km Riding Winds Edition, 480km Exploration Edition, 480km Exploration+ Edition. The limited-time launch special price is 61,800 - 91,800 Yuan. The new car series range is upgraded, original 310km raised to 410km, original 410km raised to 480km; 410km version can opt for 310km range, purchase discount 7,000 Yuan immediately. Users can place deposit via Geely Galaxy APP and WeChat Mini Program, lock large deposit before June 30, 2026, enjoy 3,000 Yuan super trade-in credit, simultaneously own ten car-buying gifts.

The new car achieves comprehensive advancement in five major dimensions, bringing over 100 product capability upgrades and 25 class-exclusive features, built on generationally advanced technology to create cross-level experience. Geely Xingyuan has a strong foundation; within 573 days of launch, delivery volume exceeded 700,000 units, securing the 2025 China Automotive Market Full Category Sales Champion, ranking top 3 in global New Energy Vehicle sales in Q1 2026, and becoming the only Chinese brand model to enter the global top 3. This launch event innovatively partnered with Xiaohongshu to create the country's first mobile immersive travel press conference, and collaborated with cross-industry brands such as CATL and Colorkey, building five major life scenarios to precisely match users' daily travel needs and reshape the value benchmark for pure electric small cars.

In terms of driving control, the new car is built on Geely's first global native architecture, adopting Sino-German joint calibration, standardizing rear-wheel drive independent suspension, making it the first native architecture, globally calibrated pure electric small car in its class. Equipped with G-TCS 2.0 anti-slip system, new brushless steering system, and G-CST 2.0 comfort braking system, ensuring stable driving, sensitive steering, and smooth braking. The vehicle passed the Fishhook test at 130km/h and the Moose test at 80.7km/h, handling capabilities comparable to a 200,000 RMB class sport coupé, and has completed extreme road condition verification in over 30 countries globally.

Three-electric power strengths comprehensively upgraded; CATL battery cells are standard across the series, equipped with liquid cooling temperature control and 11-in-1 high-integration electric drive, cell energy density 190Wh/kg, maximum CLTC range 480km. Paired with active grille shutter and low drag wheels, range increases by another 10km; fast charging from 30%-80% takes only 19 minutes, liquid cooling system ensures full-speed charging at high and low temperatures. Standard Xingrui AI Cloud Power 2.0, achieving smart charging/discharging, battery maintenance, and other full-link energy consumption management for efficient and worry-free usage.

Smart cockpit equipped with Geely Galaxy Flyme Auto 2 system, relying on 7nm Dragon Eagle 1 chip and 16GB+128GB large storage, operation is smooth. Equipped with Eva Large Model Voice Assistant, supports fuzzy instructions and context memory, can control vehicle and plan navigation via voice; new CarPlay connectivity, cloud has 200+ apps, paired with Stealth Mode, one-key car find and other practical functions, custom scenes are more humanized.

Assisted driving equipped with Haohan H3 solution, cumulative safe driving 1.38 billion km. Supports Highway & Elevated NOA, lane change via voice, automatic ramp entry/exit; full-scenario MPI long-distance takeover makes long-distance driving easier. APA parking covers 300+ scenarios, HPA memory parking supports 2km extra-long route memory, precisely matching new driver parking needs. Equipped with DMS fatigue detection, 24-hour Sentry Mode, comprehensively guarding driving and parking safety.

In terms of safety, adhering to the Small Car Big Safety concept, built a Five-Vertical Eight-Horizontal Star Armor Cage Body, roof crush resistance reaches 3.4 times vehicle weight, core body materials reinforced, side air curtains effectively protect occupants. Battery verification standard is 2 times national standard, capacity retention after 1000 cycles is 90.72%, passed six extreme tests including seawater corrosion and extreme fire. Completed same-class only front-side continuous collision test, high voltage system powers down rapidly, passenger compartment intact; AEB active braking, AES emergency steering performance far exceeds industry standards.

Currently Geely Xingyuan is exported to over 30 countries globally, Brazil, Thailand and other overseas markets orders and sales are outstanding, won multiple international awards, becoming a flagship of Chinese Smart Manufacturing going global. The all-new Geely Xingyuan refreshed and advanced, further elevating the high-quality good-value benchmark for pure electric small cars, Geely Galaxy will also continue to deepen cultivation in niche markets, creating high cost-performance intelligent premium rides for users.

2026 North American World Cup, is not just a top football event with expanded scale and reform spanning three countries, but also a top game sweeping domestic entertainment, sports, and capital circles. Compared to past events, this World Cup's multimedia copyright competition is unprecedentedly fierce. Adding the rising value of global sports IP, the multimedia copyright for World Cup-related events is said to require broadcast costs in the hundreds of millions.

High copyright fees and complex broadcast rights divisions have caused the domestic broadcast process to be bumpy and continuous.

Against this backdrop, domestic hundreds of millions of fans have long been anxious: Will high broadcast costs raise the threshold for watching? Can the top football feast finally be open to the public for free? Industry internal discussions are also rampant. Huge capital investment has also made many top media and brands hold a wait-and-see attitude towards World Cup cooperation, daring not to enter the game easily.

On May 15, China Media Group officially announced, winning exclusive multimedia copyright for 2026 and 2030 Men's and Women's World Cups. This copyright struggle lasting several months finally came to an end, and the stone hanging on the hearts of fans and the industry finally landed.

Only 13 days after the dust settled, on May 28, the industry released another heavyweight news. Geely Automobile Group strongly partnered with China Media Group. Its new energy brand Geely Galaxy officially became the industry's first "2026 North American World Cup Broadcasting Partner", and exclusively sponsored CCTV-5 phenomenon-level premier sports program "The Grand Match".

Under the industry environment supported by astronomical broadcast costs and most brands watching cautiously, Geely Galaxy counteracted and entered first. It is definitely not a single simple traffic marketing. This heavyweight cooperation hides triple deep logic: brand top-level strategic pattern, differentiated marketing thinking, and national enterprise social responsibility. It is also the best solution for Chinese new energy vehicle brands to break through growth bottlenecks and run towards higher value tracks in the current internal rolling market.

Accumulated 40 years of heritage, anchoring new heights in all-domain development

New energy industry development so far, extensive price involution has long become the norm. The model of solely relying on product configuration and price advantages to seize the market is gradually failing. When homogeneous competition spreads throughout the industry, brand comprehensive pattern, cultural core, and value height have become the core trump cards for car companies to win the second half. Geely Galaxy's heavy investment in the astronomical World Cup IP this time is just the most direct externalization of its profound brand pattern.

Compared to many car companies that temporarily cross-boundary into sports marketing, Geely is one of the few domestic car groups that have deeply cultivated the sports field for more than 20 years. Sports genes have long been carved into the blood of brand development. As early as 2000, Geely entered the Chinese football industry first, deeply cultivated grassroots football construction, and helped the enlightenment and development of the domestic football cause. After more than 20 years of accumulation, Geely has accumulated large-scale event operations, guarantees, and service experience that other brands cannot replicate.

During the Hangzhou Asian Games, Geely, in the identity of the event's first official partner, provided high-quality travel guarantees throughout the process. At the same time, it actively practiced the original intention of public welfare, joined hands with the Asian Games Committee to complete the donation of 56 public welfare football schools, sinking professional football resources to rural areas, and building a stage for dreams for teenagers in remote areas. In addition, the brand actively empowered the development of youth sports, inviting the Daliangshan Girls Youth Football Team to walk out of the mountains, appearing at the Harbin Asian Winter Games and Chengdu World Games two international gatherings successively, allowing rural girls' football teenagers to feel the charm of international sports competition up close.

Not only the Asian Games, in the past many years, Geely has deeply participated in various national and world comprehensive events throughout the process. While accumulating sufficient large-scale event service experience, it also won dual recognition from national-level platforms and the public. This is also the core confidence for Geely Galaxy to dare to undertake the astronomical World Cup IP and cooperate with the main station.

Relying on the group's strong resources, Geely Galaxy has continued the group's sports marketing strategy since its birth, becoming the new brand with the highest participation rate and widest coverage of sports events in the new energy track. The 2026 "Northeast Super League" football tournament that just started recently, Geely Galaxy served as the official strategic partner, providing exclusive vehicle guarantees throughout the process, deeply cultivating grassroots football culture, and continuously narrowing the distance between the brand and ordinary sports enthusiasts, accumulating perfect market operation experience for this World Cup cross-border cooperation.

Behind the sports pattern is the strong support of hardcore product strength and market sales. Since its establishment, Geely Galaxy has only taken a few short years to refresh industry growth records, becoming the fastest global new energy vehicle brand to break through annual sales of one million, creating the "Galaxy Speed" of the new energy industry.

The flagship model under Geely Star Wish performed even more brightly. The domestic market has long stayed at the top of sales in the same category. The overseas market blossomed in multiple points. In Mexico, Indonesia, Brazil and other countries, it won the first place in B-segment pure electric hatchback sales. The overall new energy sales are stable in the global top three, topping the list of brands of the same level in China.

Bright production and sales data have allowed Geely Galaxy to completely get rid of the brand positioning of a single travel tool. And this time, spending to partner with the main station and sharing the astronomical World Cup broadcast operation costs is also the brand's strategic upgrade after completing the original accumulation of sales volume.

As a global top-level IP, the World Cup covers billions of audiences globally. At the same time, the host country of the event, Mexico, is also a key Geely overseas layout market. This cooperation can deeply cultivate the domestic public market internally, and externally leverage the global influence of the World Cup to perfect the overseas brand layout, helping Geely Galaxy complete the leap transformation from "National Hit Brand" to "Global High-end New Energy Brand".

Commercial Value Two-Way Balance, Reshaping Industry Marketing Paradigm

In front of the astronomical IP cooperation, the marketing logic of most car companies is limited to short-term traffic exposure and model carrying traffic conversion. But Geely Galaxy jumped out of the low-level internal rolling thinking, splitting this high investment into two dimensions: brand marketing and social public welfare, achieving a win-win of commercial traffic, brand reputation, and social value. Providing a new value marketing model for the new energy industry deeply trapped in marketing dilemmas.

Nowadays new media traffic is fragmented, and simple advertising implantation can no longer move consumers. Especially for top-level IPs like the World Cup with extremely high investment costs, only by fitting user needs and linking user emotions can the IP value be maximally released. Geely Galaxy abandoned the direct hard advertisement placement mode, relying on the main station's exclusive broadcast resources and "The Grand Match" national-level program influence, deeply integrated into the full scenario of public viewing.

"The Grand Match" has cultivated the football field for many years. It is the viewing memory of generations of Chinese football fans, possessing strong national attributes and circle layer influence. Geely Galaxy exclusively sponsored the program, binding the brand image deeply with public viewing habits; at the same time, relying on multiple platform hot search topics such as "#Geely Galaxy Officially Announces Cooperation with Main Station World Cup#", linking short videos and social platforms to launch diversified interactive activities, covering the fan groups of all ages from old to young.

This move allowed Geely Galaxy to successfully complete circle layer breakthrough, realizing the brand upgrade from simple "Travel Partner" to "Life Entertainment Partner", weakening commercial attributes, and strengthening user emotional identification.

The astronomical broadcast fee of this World Cup not only dissuaded many brands but also let countless fans worry about the rise of viewing costs. The tradition of public free viewing may be broken. At this special node, Geely Galaxy actively entered the field and shared broadcast operation pressure. It has long surpassed the category of ordinary commercial cooperation and become a vivid portrayal of national brand social responsibility.

Geely Galaxy fulfilled its original intention with practical actions: Helping the main station digest high copyright costs, stabilizing the public free viewing mode, and holding onto the football sentiment of hundreds of millions of Chinese families for every four years.

This responsibility is not a marketing gimmick at a certain time, but an extension of the brand's long-term development concept. For many years, Geely has always integrated social responsibility into enterprise development strategy. While deeply cultivating sports public welfare, helping grassroots football and youth sports development; on the other hand, deeply cultivating the livelihood field, practicing the brand proposition "Come for the better life" with inclusive new energy products.

And sponsoring the World Cup broadcast is the best implementation of this proposition - Beautiful travel is not just to rush to mountains and seas, but to accompany users to share the love of the world.

Currently, the internal rolling in the new energy industry is increasingly fierce. Countless car companies are trapped in endless price wars and homogeneous traffic wars. Marketing costs remain high, but brand value has always been difficult to improve.

Geely Galaxy's heavy investment in the astronomical World Cup sounded a warning bell for the entire industry: Short-term price concessions can only obtain market share for a while. Long-term brand value sedimentation is the core asset for enterprises to cross industry cycles.

By converting high IP investment into emotional value, social value, and brand value, Geely Galaxy successfully jumped out of the circle of parameter involution and price involution, opening up a new track for sports value marketing.

This model proves that quality marketing investment does not need to rely on low-price promotions. Relying on brand pattern and social responsibility, it can also gain user recognition and industry respect, providing a new reference model for the long-term development of Chinese new energy car companies.

Conclusion

From the broadcasting rights settling to partnering with Geely Galaxy, the Chinese story of the 2026 World Cup has long surpassed football itself, becoming a vivid footnote of the rise of Chinese brands. Geely Galaxy's move this time is not an accidental marketing choice, but a concentrated bloom of brand pattern, spiritual core, and social responsibility.

From more than 20 years of cultivating grassroots sports to escorting the Asian Games, to now spending heavily to help the main station unlock the public viewing rights of the World Cup, every move of Geely Galaxy has a clear strategic logic.

For football fans, Geely Galaxy's entry has guarded the beautiful vision of the public sharing the green field feast; for the automobile industry, its innovative sports value marketing model breaks the internal rolling deadlock and guides the industry to return to the brand essence; for China's manufacturing industry, from the domestic field to the global green field, Geely Galaxy carries not only the growth ambition of a new energy brand, but also the new generation of Chinese national brands, growing towards the sun and chasing dreams globally, the era microcosm.

On the green field, teams from various countries chase dreams to the peak; in the global arena, Chinese brands are accelerating the lead. Geely Galaxy's story is the microcosm of China's new energy industry catching up and surpassing, and more the spiritual portrayal of Chinese national brands "heart country and family, eyes on the globe".

In the future, it is believed that more Chinese brands will use sports as a medium and value as the guide, conveying Chinese power and Chinese temperature on the world stage, and writing the "Peak Moment" belonging to Chinese brands.

On June 1st, Geely Auto disclosed May sales data. A monthly sales volume of 238,000 units, double-digit growth in both year-on-year and month-on-year comparisons for three consecutive months, and a new high in overseas exports of 85,000 units — these numbers, placed together, outline not merely a stage-wise report card of a car manufacturer, but a self-affirmation of a structural growth trend.

But what truly deserves attention might not be the numbers constantly being broken themselves, but the two deep changes occurring behind the numbers: Geely's new energy transformation has moved from the stage of "penetration rate increase" into the stage of "value realization", and its global layout is also shedding the primary stage of "exporting for foreign exchange", turning towards true brand output.

New Energy Share at 56.1%: Over Half Becomes the Norm

In May, Geely new energy sales reached 133,000 units, accounting for 56.1% of total sales, standing above 50% for four consecutive months. This means that for Geely, "new energy over half" is no longer news, but the new normal.

Breaking it down, Zeekr delivered 34,377 units, a year-on-year increase of 81.8%, but what is more noteworthy are the two sets of data: "average transaction price per unit increased 52.4% year-on-year" and "Series 9 and Series 8 accounted for nearly 50%". In the current environment where price wars in the industry rise and fall, Zeekr achieved rising volume and price, which shows that brand premium in the high-end market is forming, rather than relying on price cuts to exchange for sales volume.

Lynk & Co May sales were 20,732 units, with a new energy share of 70.8%. This proportion was hard to imagine two years ago — Lynk & Co was once the brand with the strongest fuel vehicle tone under Geely, now new energy has become the absolute main force. The speed of transformation, in a sense, also reflects the depth of technology platform sharing within Geely: Zeekr's technology downward shift, Geely Galaxy's scale effect, are providing Lynk & Co with enough transformation ammunition.

Among Geely Galaxy's 81,727 units sold, the Star Wish single car model contributed 36,426 units. Delivering 700,000 units in 573 days, this speed is also top-tier in the global new energy market. Geely Galaxy brand named CCTV-5 "The Grand Banquet", becoming the 2026 World Cup broadcast partner — these actions indicate that Geely has realized: new energy is not just competition at the product level, but also a positioning battle at the brand perception level.

 

Single Month Overseas 85,000 Units: Globalization Enters the Second Stage

If domestic market growth is Geely's basic portfolio, then the explosion of overseas exports is the biggest variable beyond this round of financial reports.

May exports were 85,144 units, a year-on-year increase of 183.7%, among which new energy products accounted for 47.9%. This proportion is very key — in the past, when Chinese brands went overseas, the main force was often fuel vehicles, new energy vehicles were more of a "side business". But in Geely's overseas exports, nearly half is new energy, indicating that its electrification products have already possessed independent competitiveness in the overseas market.

Zeekr 7X took the first place in the sub-segment in Australia, Mexico, Malaysia and other places, Geely Star Wish topped the B-class pure electric two-door car sales champion in Mexico, Indonesia, Brazil — these are not at the level of "Chinese brands selling well locally", but actually pushing over existing local players.

What is more noteworthy is that Geely reached a strategic cooperation with the England National Team, becoming the official automotive partner of the 2026 Glasgow Commonwealth Games. This sports marketing global layout is often a watershed moment for a brand shifting from "selling products" to "building brands". Previously, only global top car companies like Toyota, Volkswagen would invest so heavily in top-tier sporting events. Geely is telling the market in this way: I don't just want to sell a few more cars, I want the world to know this brand.

"Value War" in the Price War

What the current Chinese automobile market lacks least is price wars. Starting with Tesla price cuts at the beginning of the year, followed by various car manufacturers following one after another, the two words "price cut" have almost become the main melody of the car market.

But in Geely's report card, another train of thought is seen: Zeekr 009 launches the seven-seat "Family Version", Lynk & Co 10 Series positions as mid-to-large sports pure electric sedan, Geely Galaxy Xingyao 7MAX emphasizes "Five Major Luxuries" — every new car is looking for its own sub-segment value and pricing anchor point, rather than simply following the market price reduction.

The risk of this strategy lies in that it requires the product itself to have enough product power to support premium pricing. And Geely's confidence may come from the data in the "Qianli Haohan Smart Travel China All-Domain Mobility Report": Auxiliary driving cumulative mileage 1.38 billion kilometers, cumulative avoidance 8.9 million times. Behind these numbers are real user usage data, not publicity talk from laboratories.

Geely Galaxy Starship 7 EM-i completed the super-standard double-sided chain limit collision test in the Euro NCAP lab, in a sense also transmitting the same signal: Safety is a hard strength that can be verified, not soft words written on the configuration sheet.

Summary

238,000 units monthly sales put in any market is a number worth attention. But for Geely, what truly deserves attention is not the number itself, but the structure constituting this number: new energy over half, overseas proportion continuously rising, high-end brand volume and price rising together.

This means Geely is shifting from a "sales-driven" car company to "value-driven". In the 2025 where price wars are raging like fireworks, this shift is not easy, but it might be a more sustainable direction.

Of course, challenges are equally clear: price wars in the domestic market are far from over, trade barriers and localization requirements in the overseas market are getting higher and higher, intelligent competition is moving from "piling up configurations" into the true technical deep water zone. Every step Geely takes next will not be easier than before.

But at least looking at the data from May, the direction is correct.

On the evening of May 15, Geely Automobile officially released an announcement, stating it invested approximately RMB 218 million to fully acquire Radar Automotive (Shandong), Radar Auto Sales, and Radar Thailand.

Among them, Zhejiang Jirun and Geely Sales acquired 100% equity in Radar Automotive (Shandong) and Radar Auto Sales for RMB 159 million and RMB 59 million respectively. CIL and GAIL under Geely acquired all capital of Radar Thailand for RMB 490,000.

In the future, these three companies will officially become wholly-owned subsidiaries of Geely Automobile, with financial performance consolidated into the listed company's reports. This marks the official upgrade of Radar from "testing the waters incubation" to a core strategic category of the listed company.

At this point, some might ask, Radar turned from profit to loss last year, and the Thai subsidiary losses expanded. What does Geely want? It is precisely this counter-cyclical tenacity that opens a grand chess game.

Acquiring Radar for 218 Million, What Chess Game is Geely Playing?

This account is calculated clearly: Zhejiang Jirun spent RMB 159 million to take 100% equity in Radar Automotive (Shandong), Geely Sales spent RMB 59 million to acquire Radar Auto Sales, and CIL and GAIL collectively invested RMB 490,000 to get all capital of Radar Thailand into their pocket.

490,000 to acquire the Thai distribution entity, an overseas pivot point with 2,569 orders won at the Bangkok International Motor Show, up 283% year-on-year. This deal's actuarial precision is comparable to a Michelin chef weighing ingredients.

So how is Radar's real situation? In 2025, Radar Automotive (Shandong) after-tax loss was RMB 8.646 million, while the year before it was profitable RMB 67.743 million; Radar Thailand after-tax loss was RMB 10.697 million, significantly expanded compared to the previous year. But don't be led astray by numbers, Radar Auto Sales Company went from a loss of RMB 157 million directly to profit, earning RMB 12.325 million, overall still very promising.

In recent years, domestic pickup truck city entry restrictions eased, outdoor leisure economy rose, coupled with electrification, intelligence penetration, new energy pickup trucks became a new growth pole of the industry.

Data shows, in 2025 China pickup truck exports broke 300,000 vehicles, accounting for over 50%, global potential highlighted. 2025 sales 73,000 vehicles, year-on-year growth 243%. Radar has remained number one in domestic new energy pickup truck market share for three consecutive years, pure electric market share highest reached 98%, full year 2025 sales 13,040 vehicles, year-on-year explosive growth. Zibo Zichuan smart factory key equipment CNC rate reached 97%, it is the first native new energy pickup truck professional factory in China.

Shortcomings also exist, Q1 2026 new energy pickup truck penetration rate less than 10%, market size not big enough. Fighting alone trial and error costs are too high. Relying on Geely's listed company backing, integrating R&D, production, supply chain, channels is a smart move.

What is the impact of this acquisition on all parties? Radar can fully share Geely's mature R&D system, Thor EM Super Hybrid Technology, supply chain resources and manufacturing bases. Thor EM-P system comprehensive range 1,068 km, fuel consumption only 6.4L even when power is low, cost within 100km usage lower by 75% compared to fuel pickup trucks. Cost and technical barriers instantly raised. Meanwhile, Radar brand will be merged into Geely China Star Series, belonging to its pickup truck business line, avoiding internal competition, realizing multi-brand differentiation complementarity. A Geely executive revealed: "In the future, Radar's R&D expenses will drop by 30%, molds and testing resources will be shared across the group."

How about future market prospects? 2025 China pickup truck exports broke 300,000 vehicles, accounting for over 50%. Global potential is exploding. Radar Thailand although initially loss-making, but Thailand is Southeast Asia pickup truck core market, Toyota, Isuzu monopolized for a long time. Radar King Kong EV won 2,569 orders at Bangkok Auto Show. This is the best ice-breaking signal.

A person from Geely clearly stated, this acquisition will take Radar's R&D, production, sales, overseas channels full chain into unified control, help Radar quickly expand international market. It can be said, RMB 218 million bought not only three companies, but also the strategic ticket for new energy pickup truck "Domestic + Overseas" dual-wheel drive.

Broaden the Outlook

Acquisition completed, Geely new energy version already clearly presented: Zeekr focuses on high-end pure electric, Galaxy covers mass market, Radar opens pickup truck blue ocean.

Borrowing Radar's overseas channels, Geely pickup trucks 2025 export volume expected to break 50,000 vehicles, grabbing global new energy pickup truck 50% incremental market. Deeper value is, Geely is using "Safety" to break through global competition, when Europe raises collision test standards, Southeast Asia strengthens EV safety regulations, its full-domain safety technology system has been laid out in advance.

At the Paris Safety Technology Forum in May, Geely will publicly demonstrate extreme safety tests, to the world showing Chinese Intelligent Manufacturing's confidence. This might presage a turning point: Can Chinese car companies leverage safety as a pivot to leverage the global automotive industry value chain restructuring?

From financial operation to technology accumulation, from market breakthrough to value output, this acquisition reflects not only commercial wisdom, but also a Chinese brand's ultimate interpretation of "sense of security". When industry chasing short-term interests, Geely is building moats with long-termism: using technology to build safety bottom line, using sharing to promote industry progress, using global layout to open the future. This "sense of security", will eventually become its ultimate weapon to conquer the market.

Electric Vehicles

This move is far more than financial consolidation. It bought, a brand already seized the opportunity in new energy pickup truck blue ocean, a ready-made "Domestic + Overseas" dual channel network, and an opportunity to inject group technology, supply chain advantages into niche market.

Radar has gone though short-term pressure, but standing on Geely's shoulders, its R&D cost can drop 30%, global resources at fingertips. This counter-cyclical layout shows Geely in industry fierce battle, still dare to bet for the future determination and foresight.

When safety becomes Geely's faith, strategy becomes its instinct, such a brand, worthy of a long-term trust.