I've seen new car launches with celebrities singing and dancing, but hiring Wu Kequn to discuss 'Steady Happiness' is something I've never seen before.

The Fengyun T7 launch event didn't look like the traditional auto company big screen PPT plus leader narration, but more like a dialogue about 'slowing down'. This car spent nearly four years from 2022 pre-research to now.

In today's industry where it's as if three generations of new cars come out every year, this speed is indeed not fast. But a Chery person said something quite practical: 'Some links you haven't passed the test of time, it's truly not possible to be fast.'

Slow in what way? Slow because it wants to sell to over 130 countries globally. EU crash regulations, Middle East 50-plus degree high heat, Southeast Asia rainy season flooding, Northern Europe minus 40 degree extreme cold, all need adaptation. 81 durability cars, 1.45 million km actual test, 6 million km cumulative verification, covering over 95% of global road conditions.

Even more interesting is that it sold abroad before returning home -- South Africa and Thailand are already on sale, with Indonesia in August and the EU in September following suit. First let overseas buyers help test the ground, then hand a reliable car into your hands, such an experience is indeed quite special.

Back to the product itself, there are a few points of note. The entire series comes standard with 600km range, actual testing reaches 681km. Others exaggerate specs high, it reverse exaggerates specs low. Dual-source wide temperature heat pump plus high-voltage PTC, range increases 30% at minus 10 degrees, Northern users in winter won't be too anxious.

Rear row pure flat floor plus seats folded flat pure flat big bed mode, weekend camping and midday nap quite practical. 80% high-strength steel body, 9 airbags, 31 layers battery protection, IP68 waterproof national standard 96 times over,

Safety configurations also not cut. The smart cabin uses the 8775 chip plus Doubao large model, supports over 300 automatic parking modes and high-speed pilot assistance.

Finally the price, priority trade-in price ranges from 94,900 to 115,900. For just over 100,000 buy 600km range, 80% high-strength steel, 9 airbags, global quality pure electric SUV, truly dare not think two years ago.

At the launch event, Wu Kequn said: 'Steady happiness is not about what you own, but that you no longer worry about losing.' The feeling Fengyun T7 gives me is also the same -- its parameters aren't the most explosive, but driving it makes you feel grounded.

Go overseas first then return home, slow work makes good car. Fengyun T7, comes slow, but comes steady.

Fengyun T7 launch guided price range 9.79‑11.89 ten thousand yuan, priority trade-in price 9.49‑11.59 ten thousand yuan. As a pure electric SUV developed for the global market, this vehicle focuses on four directions: Super Performance, Global Aesthetics, Enhanced Safety, and Smart Intelligence. Through six major redundancy designs including collision safety, battery safety, range equality, all-domain energy saving, handling performance, and whole-vehicle verification, it balances core home user demands such as range, safety, intelligence, and space.

Body dimensions 4570×1852×1694mm, wheelbase 2700mm, interior space efficiency 84%, rear floor flat. Standard trunk volume 450L, expanded to 1550L after rear seats fold down. Interior can form a 1955mm×1310mm flat space. Whole car sets 38 storage points, adapting to family travel, camping, and other scenarios. Exterior designed jointly by multiple global centers, providing 6 paint colors. Interior provides two color schemes. Cabin uses wrap-around layout. Seats are 9-layer composite structure. Some versions equipped with heating and ventilation functions, balancing daily seating comfort.

Intelligent part, high-spec models equipped with 4nm process 8775 cabin-driver integrated chip, computing power 72TOPS, system response 80ms. Whole vehicle equipped with 22 sensors, supporting highway pilot assist, 300+ scenario automatic parking, capable of completing multi-level parking, 100m track backward. Cabin equipped with Lingxi Smart Cockpit 2.0 system, integrates Doubao Large Model, supports fuzzy voice interaction. Built-in Nap, Baby, Camping and other scene modes, compatible with mainstream mobile phone wireless casting.

Three-electric system, Fengyun T7 adopts range equality configuration idea, all three trims equipped with 65.05kWh Rhino Battery. CLTC range 600km, tested range 681.6km, no situation of reduced battery capacity in entry version. 30%‑80% fast charging time about 20 minutes, battery cycle life greater than 2500 times. Motor max power 178kW, peak torque 275N・m. All series equipped with dual-source wide-temperature heat pump air conditioning plus high voltage PTC and AGS intelligent air intake grille. Adaptable to -30℃‑55℃ environmental range. Through thermal management and aerodynamics optimization, alleviate winter low-temperature range attenuation, control high-speed energy consumption fluctuation, achieve range stability in different regions and seasons.

Safety redundancy is this vehicle's key design. Whole vehicle developed according to 2026 version E‑NCAP 5-star standard. Body high-strength steel ratio 80%, adopts nine horizontal five vertical cage body. Equipped with Shotgun structure, double-frame subframe and battery Pack anti-collision beam, increase collision energy dispersion path. Vehicle equipped with 9 airbags, including far-side airbag and integrated long side curtain airbag, improving passenger protection coverage range. Battery pack uses 31-layer protection structure, with IP68 waterproof level, side squeeze resistance capability is 2 times national standard. Completed long-term salt spray, fire burning and other tests, reduce collision, wading, corrosion environment battery failure risk. Chassis uses four-wheel independent suspension, 50.8:49.2 axle load distribution, 500mm wading depth. Chassis tuned by international team, reserve performance margin for high-speed, pothole, water accumulation and other working conditions.

Whole vehicle verification redundancy aspect, Fengyun T7 is not simply restyling domestic model to go overseas, completed real vehicle test in multiple global regions previously. Project invested 81 durability test vehicles, special durability verification mileage 1.45 million km, whole vehicle cumulative test mileage over 6 million km. Real vehicle test covers 21 countries, environmental span -40℃~55℃. Conduct tests on high-temperature sun exposure, extreme cold snow/rain, high salinity/alkalinity, unpaved roads and other scenarios. Process abnormal noises, component durability, environment adaptation and other issues in R&D phase. Same-derivation model Lepas L6 already on sale in Thailand, South Africa, later planned to enter EU, Australia & New Zealand markets. Domestic launch and delivery to begin simultaneously.

Comprehensive view, Fengyun T7 product logic, is taking long range, body and battery safety, chassis durability, intelligent assist and other configurations, downsized to 100,000 yuan price range. Meanwhile official supporting corresponding purchase protection rights. Battery pack caused by thermal runaway compensation new car. Intelligent driving assist system caused accident provide max 5 million compensation. Paired with whole vehicle lifetime warranty and other policies, cover user after purchase long-term vehicle use risk.

August 26, Chery Fengyun T7 officially launched, the new car launches 3 trim levels, launch guidance price 97,900 yuan to 118,900 yuan, early trade-in price as low as 94,900 yuan to 115,900 yuan. While "speed" has become the main melody of the new energy industry, this car plays a card that seems out of place - slow. 3-year R&D cycle, 1.45 million km global verification, pre-compliant with 2026 version E-NCAP standards, Fengyun T7 uses a "slow work makes fine work" logic, attempting to tell a story about long-termism in the 100,000-level pure EV SUV market.

Slow Work Builds a Fast Car, A Pure EV SUV Born for the Global Market

Fengyun T7 R&D targeted the global market from the start. Chery's engineering team researched regulations of various countries two years in advance, incorporating user needs from 15 typical countries like Europe, Australia & New Zealand, Southeast Asia directly into product definition. In other words, this car is not for domestic modification then export, but tailored for users in 210 countries and regions from the blueprint stage.

The verification process spared no expense. 81 durability test vehicles, 1.45 million km real road testing, the fleet covered Nordic extreme cold snowfields, Middle East scorching deserts, Southeast Asian humid rainforests. Fengyun T7 not only endures -40°C extreme cold, but stays stable as a rock at 55°C high heat. At the launch, overseas chassis, styling, and R&D engineers collectively endorsed, repeatedly emphasizing one fact: All verifications were driven out by real vehicles, not data simulated in labs.

This obsession with quality is indeed rare in 100,000-level SUVs.

Four Major Product Values, Unlocking Steady Happiness

Super Range: Range Claims Exceeded, No Winter Anxiety

Fengyun T7 full series standard 65.05kWh large capacity battery, CLTC range 600km, but media tests ran 667km, truly a "reverse fake rating". Charging efficiency is also strong, 20 mins from 30% to 80%, top up 300 km in coffee time.

For Northern users' concern about winter range, Fengyun T7 also provided a solution: Full series standard dual-source wide temp range heat pump AC, -10°C environment range improves 30%, -30°C to 55°C extreme temps work stably. Paired with 12-in-1 Kunpeng Super Electric Drive, motor max power 178kW, peak torque 275N·m, max speed up to 180km/h, electric drive comprehensive efficiency up to 90.8%, every kWh put to good use.

Space performance is also remarkable. Car length 4570mm, width 1852mm, height 1694mm, wheelbase 2700mm, space utilization rate up to 84%. Rear floor pure flat, full load not cramped. Pure flat bed mode fold rear seats becomes a 1955mm x 1310mm bed, camping nap all set. 9-layer cloud-sense comfortable seats sit comfortable enough, 3-level heat plus vent, not cold in winter not stuffy in summer.

Beautiful Global: Eastern Aesthetics, Global Resonance

Fengyun T7 design by global top 10 design centers, 100+ designers collaborated, also brought 5000+ users for co-creation. Same-origin model LEPAS L6 unveiled at Milan Design Week, received many international praises, proving this "Eastern Wind Aesthetics" indeed moves people. 0.286Cd ultra-low drag coefficient in same class belongs to leading level. Among 6 exclusive colors Hot Orange uses luxury-grade tri-coat process, 8 layers spray, texture fully maximized.

Safer: High Materials Build Real Strength

Fengyun T7 also spends heavily on invisible parts. High strength steel ratio reaches 80%, hot-formed steel ratio 18.84%, far exceeds class average. 9 horizontal 5 vertical cage body structure, plus class-unique shotgun structure, collision effectively disperses impact force. Dual-frame subframe matches Pack crash beam, protects cabin and battery pack, one more force path in collision equals one more safety.

9 airbags most in class, even rear side airbags and far-end airbags fully equipped. Battery protection reached IP68 level, underwater soaking no fear, national standard 96x waterproof standard, wading calmly in rainy season, 500mm wading depth no pressure.

Chassis part led by former Maserati chassis tuning expert for polishing, 50.8 to 49.2 gold axle load ratio unique in class, 560mm center of gravity height makes high-speed stable as rock, cornering without understeer or oversteer, road-hugging feel.

Smart Intelligence: Max Computing Power, Parking Freedom

Fengyun T7 launched cockpit-driving integrated 8775 chip, 4nm process, 72 TOPS NPU computing power makes entire car system fast reaction, fast boot, smooth operation, voice second response. 15.6-inch 2.5K large screen paired with Sony audio, audio-visual experience on point.

In intelligent driving, 22 high-precision sensors form perception matrix, supports 300+ scenarios automatic parking, remote park-in, off-vehicle parking, multi-level parking all doable, new drivers no longer worry about parking. Highway pilot assist can predict lane change 500 meters ahead, long-distance travel much easier. Full series standard AGS smart grille reduces drag and ensures heat dissipation, detail design quite thoughtful.

Global Car True Form, More Than a Slogan

Fengyun T7 "Global Quality" is not marketing talk on the lips. Same-origin model LEPAS L6 already launched in South Africa, Thailand etc., later will enter EU, Australia & NZ etc. markets. August 12 opened pre-sale, 72 hours big deposit locked orders break 10,937 units, 9 days pre-sale break 16,787 units, market feedback quite positive. At Chengdu Auto Show, overseas car tour scene ordering on site, perhaps is the best footnote for this 100,000-level pure EV SUV globalization ambition.

When most brands still competing on who launches cards faster, Fengyun T7 chose a path to slow down. Using 3 years to polish a 100,000-level car, starting from 97,900 yuan, full series 600km range, this account how to calculate, market is giving answer. # Fengyun T7 Officially Launched Starting from 94,900 Yuan

August 26, Chery Global Quality Pure Electric SUV Fengyun T7 Officially Launched, a total of 3 versions launched, official guide price CNY 97,900‑118,900, priority trade-in price as low as 94,900 Yuan. Musician Wu Kequn appeared as the Happiness Ambassador, exchanged dialogue around 'Steady Happiness', and jointly launched the 'Happiness Co-creation Plan', new car delivery begins immediately upon launch.Purchasing enjoy 8 tiers of benefits, including limited-time free custom paint, financial, trade-in subsidy, plus power battery, smart driving two major bottom-line guarantees, whole car + three-electric lifelong warranty and other benefits, pre-sale 1000 offset 2000 Yuan deposit benefits extended to August 31.

Fengyun T7 is a Native Global Car, following the long-termism of slow craftsmanship for good cars, R&D benchmarked against 2026 E-NCAP Five-Star Safety Standards, invested 81 durability test vehicles, accumulated over 6 million km whole vehicle testing, 1.45 million km durability special verification, underwent -40°C to 55°C five extreme environment trials, adapted to 95% of global road types. Same-source model Lepas L6 has been launched in South Africa, Thailand, will land in EU, Aus-NZ and other overseas markets later.

Products revolve around Super Power, Global Beauty, Safer, Smart Intelligence Four Core Values, possesses six redundant strengths: Collision, Battery, Range Equality, Global Energy Saving, Handling Performance, Whole Vehicle Verification.All series standard 65.05kWh Rhino Battery, CLTC Range 600km, actual test reaches 681.6km achieving reverse false labeling, 30%-80% fast charge only needs 20 minutes; Equipped with dual-source wide temperature range heat pump AC, range decay smaller in cold and hot conditions.

Appearance gathers 10 major global design centers, 5000+ user co-creation, provides 6 car paint options, Blazing Orange uses luxury car grade three-layer spray process; 2700mm wheelbase, interior space utilization rate 84%, rear seats folded converts to 1955mm pure flat bed, 9-layer cloud-feel seats with ventilation and heating, 38 storage spaces throughout the car, catering to home and camping scenarios.

Safety level adopts 8 horizontal 5 vertical cage body, 80% high-strength steel, equipped with 9 airbags; Rhino Battery has 31-layer 6D armor protection, IP68 waterproof capability is 96 times the national standard. Intelligence equipped with class-premiere 4nm 8775 cockpit-driving integrated chip, Lingxi Smart Cockpit 2.0 paired with Doubao Large Model, 22 sensors support Falcon 500 smart driving, supports 300+ scenario automatic parking, highway pilot assistance. Chassis tuned by overseas expert team, 50.8:49.2 Golden Axle Load Ratio, sufficient performance reserve for extreme working conditions.

100,000 class price achieves range, safety, intelligence, space full high-spec, breaking the industry pain point of entry-level pure electric vehicle configuration compromise, with global strict verification quality, bringing peace of mind and reliable pure electric travel to family users.

August 26, Chery Fengyun T7 officially launched domestically. The new car is positioned as a compact pure electric SUV, offering three configurations. The official guide price is 97,900-118,900 Yuan, with a priority exchange price of 94,900-115,900 Yuan. Unlike the model of most vehicles selling domestically first and then making adaptive modifications for the overseas market, Fengyun T7 focuses on the Native Global Car concept. The overseas source model LepasL6 has already been launched in South Africa and Thailand, with plans to enter markets such as Indonesia, EU, Australia & New Zealand in the future. This launch belongs to returning to domestic sales after completing global verification.

In the current background where the iteration pace of the new energy industry is accelerating and many new car R&D cycles are compressed, Fengyun T7 conveys the development philosophy of Slow Craftsmanship Builds Good Cars to the outside. According to official disclosed information, the entire vehicle R&D cycle is 3 years. It promotes the project relying on Chery's 1+7+N global R&D system, conducted global regulation pre-research two years in advance, developed against 2026 E-NCAP safety standards, and is not simply modifying the domestic model after completion for the overseas market. 5,000+ global user surveys were completed in the project stage, covering 15 typical national vehicle usage scenarios. Adaptation adjustments were made for driving habits and road conditions of different regions, including right-hand drive version development, steering feel tuning, physical button retention, low reflection interior materials, etc., comprising over 80 localization detail optimizations. 81 durability test vehicles were invested in the entire vehicle, cumulatively completing 1.45 million km actual vehicle road verification. Test environments covered a temperature range of -40°C to 55°C, completing trials in seven extreme environments such as high temperature, extreme cold, high humidity, and high salinity. Special tests such as wading, salt mist, chassis impact, and brake durability were executed according to global market requirements. Overseas R&D, chassis, and styling engineers also participated in the launch event to showcase the global collaborative development background.

From the market feedback perspective, Fengyun T7 opened pre-sale on August 12. Official data shows 10,937 units of locked orders within 72 hours, and pre-sale orders broke 16,787 units within 9 days. During the Chengdu Auto Show, overseas influencers viewed the car on-site and placed orders; during this launch event, a delivery ceremony was held simultaneously, achieving delivery upon launch, with overseas users in China also becoming the first batch of owners. Meanwhile, the Associated Press released relevant reports on this model. The source model LepasL6 had previously appeared at the Milan Design Week, garnering attention from overseas media. Chery itself possesses the industry foundation of being the number one exporter of Chinese brand passenger cars for 23 consecutive years, with cumulative global users breaking 20 million, providing basic endorsement for the global positioning of this model.

On the product hardware level, Fengyun T7 is equipped with a 65.05kWh Rhino Battery across all systems. CLTC range is 600km, official actual measured range can reach over 667km. 30%-80% fast charging takes 20 minutes. Battery cycle life can reach 2,500 times, with a rated service life of 15 years. All trims are equipped with Dual-source Wide Temperature Range Heat Pump + High Voltage PTC as standard. It is advertised that range can increase by 30% in -10°C environments, adapting to winter use in the north. It is equipped with 12-in-1 Kunpeng Super Electric Drive. Peak power is 178kW, maximum torque is 275N・m, maximum vehicle speed is 180km/h. AGS Intelligent Grille is also standard across all systems, used to optimize the vehicle's air resistance performance, with a vehicle drag coefficient of 0.286Cd.

Body dimensions are 4570×1852×1694mm, wheelbase is 2700mm, interior space efficiency is 84%, and the rear floor is purely flat. Rear seats support 40/60 split folding. After expansion, it can form a 1955mm×1310mm purely flat space. Trunk volume is 450L as standard, with a maximum expanded volume of 1550L. It includes internal compartment storage and sunken storage areas. Seats use a 9-layer Composite Cloud-feel Structure. High-end versions provide heating and ventilation functions. The cabin offers Warm Brown Black and Polar Night Obsidian two interior color schemes. There are six exterior paint options available: Crimson Flame Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Light Silver, Bamboo Green Grey, and Ink Stone Black. Among them, Crimson Flame Orange uses multi-layer luxury car paint technology.

Intelligence is the key configuration for this car, equipped with a 4nm process 8775 Cabin-Driving Integrated Chip. NPU computing power is 72TOPS. The cockpit is a 15.6-inch 2.5K central control screen, supporting mainstream mobile phone connectivity like CarPlay, HiCar, CarLink. Lingshi Smart Cockpit 2.0 integrates Doubao Large Model, providing multiple voice personas. At the same time, it includes scenarios like Nap, Camping, Baby, etc. Some scenarios require subsequent OTA upgrade to unlock. High-end versions are equipped with Falcon 500 Intelligent Driving System. The whole vehicle is equipped with 3 millimeter-wave radars, 7 cameras, 12 ultrasonic radars, totaling 22 sensors. It supports Highway Pilot Assist, 300+ Scene Automatic Parking, 100-meter Trail Reversing, Multi-floor Memory Parking, and other functions. Intelligent driving hardware and functions are only provided in high-end versions; entry-level versions do not have advanced assisted driving capabilities.

Placed in the 100,000-level Pure Electric SUV segment, Fengyun T7 uses the Native Global Car label as a selling point. All systems unify 600km range, forming differentiation in a market environment where most models in the same price range have range grading by trim level. At the same time, it downgrades configurations from previously higher price ranges, such as Cabin-Driving Integrated Chips, Multiple Airbags, Wide Temperature Range Heat Pump, and Advanced Parking Assist, to this price segment. However, it needs to be viewed objectively. The vehicle is designed against the 2026 E-NCAP target and has not yet obtained formal certification results; overseas market performance still needs to be observed after subsequent launch; full intelligent driving hardware is only given to high-end trims, and entry-level model intelligent auxiliary configurations are relatively basic.

Overall, Fengyun T7 hopes to rely on global development standards and unified long-range configurations to compete for household pure electric SUV market share. Subsequent market reputation, actual range performance, and intelligent driving implementation completion will become the key factors for whether this car can stand firmly in the market.

On August 26, the all-new pure electric compact SUV - Fengyun T7 from Chery Fengyun series was officially launched. The new car offers 3 configurations, with an official guide price of 97,900–118,900 Yuan, and a priority trade-in price of 94,900–115,900 Yuan. All trims come with a CLTC range of 600 km, and delivery starts immediately upon launch.

In the fierce competition of the domestic new energy market where models are revised every half year and replaced every year, Fengyun T7 took the opposite path: it is not a model made for the domestic market and then exported with a badge, but one developed for the global market from the very beginning. The homologous model Lepas L6 has already landed in South Africa and Thailand, and will enter markets such as the EU, Australia & New Zealand, UK, Israel, etc. next. As Chery puts it, this is a "Native Global Car".

Three Years to Sharpen a Sword, Where is the "Slowness"?

The R&D cycle of Fengyun T7 is 3 years, which counts as "slow" in today's Chinese car market. However, this "slowness" is not due to low efficiency, but a different development logic.

Most brands' approach is: after the domestic model is finalized, regulatory adaptation and local modifications are made for export markets, with short cycles and low costs, but essentially it is "making do". The path of Fengyun T7 is the opposite - pre-researching global regulations 2 years in advance, designing the body according to the 2026 version E-NCAP standards, and putting 15 typical national usage scenarios and more than 5,000 global user survey reports into the product definition phase in advance.

The verification phase is also the same. 81 durability test vehicles, 1.45 million km total verification mileage, covering an extreme temperature range from -40°C to 55°C, and more than 100 kinds of extreme road conditions and environments - 500mm wading during the Southeast Asia rainy season, Middle East high-temperature sun exposure, Siberia snow/rain low temperatures, Brazil gravel roads, Mexico cobblestone roads, all are real vehicle global road tests, not laboratory bench data.

At the press conference, overseas chassis engineers, styling engineers, and R&D engineers appeared together, talking not about parameters on the PPT, but about the real problems encountered during road tests in different countries and the solutions. This method of "Global Engineer Endorsement" is not common in 100,000 Yuan-class models.

Super Performance: 600km Range is Standard, Not High-Spec

Power and range are the parts of Fengyun T7 that require the least worry - all three configurations come standard with the 65.05kWh Rhino battery, CLTC range 600 km, and the official statement says the actual range can exceed 667 km, belonging to the path of "reverse false labeling".

Regarding charging, 30%-80% SOC fast charging takes 20 minutes, and the charging efficiency is mainstream for this price range. The battery cycle life exceeds 2,500 times, and based on normal household frequency, the battery does not need to be replaced during the whole vehicle usage cycle.

The electric drive system is the 12-in-1 integrated Kunpeng Super Power Electric Drive, peak power 178kW, maximum torque 275N·m, maximum speed 180 km/h, comprehensive efficiency 90.8%. The parameters are not top-tier among peer pure electric SUVs, but enough - 0 to 100 km/h acceleration is not disclosed, but judging from power output, it should be around 8 seconds, more than enough for household use.

Winter range is a pain point for northern users. Fengyun T7 comes standard with dual-source wide temperature range heat pump AC + high-voltage PTC. Official data says range improves by 30% at minus 10°C, and stable operation at a wide temperature range of -30°C to 55°C. With 14 low-drag design items compressing the drag coefficient to 0.286Cd, theoretically the winter range deduction will be smaller than many models in the same level.

More Safe: Body Materials and Battery Protection are Key Points

Regarding safety, Fengyun T7's body structure has a few points worth mentioning.

High-strength steel content accounts for 80%, hot-formed steel content accounts for 18.84%. This ratio belongs to the upper level among 100,000 Yuan-class pure electric SUVs. The body adopts a nine-transverse five-longitudinal cage structure, with 6 front collision and 9 side collision load paths, and a unique shotgun structure at the same level increases the frontal collision load path.

Battery protection is a 6D Chainmail Lock structure, 31 layers of protection, IP68 waterproof rating is 96 times the national standard, side anti-crushing 200kN is 2 times the national standard, salt spray test 1,008 hours. Translating these numbers into plain language: rainy season waterlogging, road water accumulation, side scraping crushing, high-salt coastal environments, the battery pack redundancy is much higher than regulatory requirements.

The number of airbags is 9, including far-side airbags rare at the same level - that airbag between the driver and co-driver, which prevents head-to-head impact of front seat passengers during side collisions. This configuration usually appears in higher-level models.

Regarding the chassis, the international team led by a former Maserati chassis tuning expert is responsible, with specialized tuning for the ultra-high-speed section above 160 km/h. 50.8:49.2 front and rear axle weight ratio, 560mm center of gravity height, plus 70mm large-size bushings and One-Box electronic braking (136ms pressure build-up), the actual driving quality should be more solid than many pure electric SUVs at the same price.

Space and Comfort: Household Essentials Fully Satisfied

Fengyun T7's body dimensions are 4570/1852/1694mm, wheelbase 2700mm, a standard compact SUV build. But the interior efficiency rate reached 84%, rear legroom 911mm, floor fully flat, even with three full passengers it won't be too cramped.

Rear seats support 4/6 folding, after folding forms a 1955mm×1310mm flat space, which is what the official calls "Flat Bed Mode". This dimension is the largest among peers, suitable for outdoor camping, long-distance parking lunch breaks, etc.

Seats are cloud-feel seats with a 9-layer composite structure, with three levels of heating and ventilation, heating area 0.2㎡, seat cushion and backrest double heating, 5 minutes to heat from -20°C to 30°C quickly. Ventilation uses 3D-mesh soft ventilation, not that direct blowing fan type, noise below 38dB.

Storage space is also considered in detail: trunk conventional 450L, max expansion 1550L, with 19L privacy compartment and 99L sunken storage; driver and co-driver each have an umbrella slot, wet umbrellas won't wet the carpet; 50W wireless charging, 3 Type-C + 1 USB interface, these are all high-frequency household demands.

Good Intelligence: 8775 Chip + Falcon 500 Intelligent Driving

The core of the intelligent cockpit is the 8775 Cockpit-Drive Integrated Chip, 4nm process, 72 TOPS NPU computing power, peer-first launch. Integration increased by 60% compared to the previous generation, startup speed increased by 33%, system response latency 80ms.

The central control is a 15.6-inch 2.5K screen, 1000nit brightness, with anti-glare, anti-reflection, anti-fingerprint coating. The car system adopts Lingxi Cockpit 2.0, connects Doubao Large Model, supports Xiao Qi Chat, with six types of real-person voice roles such as Northeast Auntie, Quarrel Master, Language Teacher. Whole brand mobile phone direct connection, CarPlay, HiCar, CarLink all supported, covering 99%+ of phones.

The intelligent driving system is called Falcon 500, perception hardware is 3 mmWave radars + 7 cameras + 12 ultrasonic radars, total 22 sensors. Supports 300+ scenario automatic parking, including remote parking entry, off-vehicle parking, cross-floor parking, 100m track reverse; Highway Pilot Assist can pre-judge lane changes and ramp merging 500m in advance.

Need to explain, Falcon 500 should be the configuration of the high-spec Intelligence Edition, medium-low spec intelligent driving capabilities will vary.

Editor Dao's Observation

For this Fengyun T7 car, the most interesting place is not the parameters, but its product logic.

100,000 Yuan-class pure electric SUV is one of the most fierce competitive sub-segments in the Chinese car market. BYD Yuan PLUS, Aion Y Younger, Geely Geometry and other models have rolled prices and configurations to the extreme. Fengyun T7 did not fight to the death on "who is cheaper", but told a "Native Global Car" story - this car of mine is developed according to the highest global standards, has already been tested in overseas markets, and now sold to domestic consumers at a 100,000 Yuan price.

Whether this story can move users, ultimately depends on product power and reputation. But from hard indicators, Fengyun T7 indeed has some things rarely seen at this price: 9 Airbags, 4nm Cockpit-Drive Chip, Maserati Team Chassis Tuning, 1.45 Million km Global Road Test, All-trim 600km Range. Plus 97,900 Yuan starting price and 94,900 Yuan trade-in price, cost-performance is sufficient.

Pre-sale data can also explain some issues: pre-sale opened on August 12, 72-hour large order lock-in 10,937 units, 9 days break 16,787 units. In this price segment, this pre-sale result is quite good.

Chery has ranked first in Chinese brand passenger car exports for 23 consecutive years, global users broke 20 million, products sold to 130+ overseas markets. Fengyun T7 is Chery's attempt to reverse import overseas experience to domestic - if this road is walked through, there may be more "Go Global First, Then Come Home" models in the future.

Fengyun T7 is already launched, delivery also started synchronously. This "slow work produces fine work" Native Global Car, can it carve out a path in the 100,000 Yuan-class pure electric SUV market, sales data in the next few months will give the answer.

In the current hyper-competitive new energy vehicle market, the launch pace of new cars is getting faster. Some brands blindly chase speed, compressing R&D and testing cycles, giving rise to the industry-talked-about "fast-track vehicle" phenomenon. Consumers effectively become real-world vehicle testers, hiding potential issues in reliability and durability, reported by People's Daily. The market also begins to reflect: Should a truly reliable home electric vehicle pursue launch speed or product substance? The newly presold Fengyun T7 gives a different answer: # Global Cars Cannot Be Rushed #, rejecting fast-track vehicle making, insisting on slow craftsmanship to build good cars. First refined through the global market, then returning to the domestic market. Presale price starting from 109,900-129,900 CNY. This idea of "reverse overseas launch then return home" is worth discussing well.Fengyun T7 

Many have questions. In an environment where speed and orders are competed for, why did Fengyun T7 choose "slow"? This slowness isn't low efficiency, but putting a lot of work upfront. The vehicle underwent 2 years of planning and 3 years of complete R&D, relying on Chery's global 1+7+N R&D system, not rushing to land and launch quickly. Before domestic presale, the homologous model Lepas L6 has already landed in the South African and Thai markets. Markets in Indonesia, the EU, Australia/New Zealand, etc., will also sequentially launch. It belongs to experiencing diverse global road conditions overseas first, then selling to domestic family users. This model forms a sharp contrast with many products that "launch domestically first, then simply modify to go overseas".Lepas L6 

"Slow" is reflected in every link of R&D, design, and verification. In the design phase, it gathered 5,000+ global users for co-creation, with over 100 designers working together to polish. The homologous model won international recognition at the Milan Design Week. On the safety level, it directly benchmarks the strict 2026 E-NCAP safety standards, developing according to overseas high regulations from the source, rather than adapting and correcting after domestic launch. The verification link shows sincerity most. 963 test vehicles were invested, completing 1.45 million km of durability verification, spanning five extreme environments: high temperature, extreme cold, high humidity, and high salt-alkali. Nordic extreme cold, Southeast Asian rainstorms, bumpy roads in Brazil, and exposure in the Middle East were all tested with real vehicles. 500mm water wading depth, dual-source heat pump to cope with sub-zero extreme cold, solving all possible fault hidden dangers encountered everywhere in the world before delivering to users.dual-source heat pump.

Placed in the 100,000-130,000 CNY pure electric SUV segment, Fengyun T7 is not just telling "global stories"; product power also falls on the six major needs of ordinary families for real car use. Appearance balances global aesthetics and Eastern elegance, with 6 exclusive paint colors. On safety, nine horizontal five vertical cage body, 80% high-strength steel ratio, standard 9 airbags. Rhino Battery has 6D armor multi-layer protection. Full series equality gives CLTC 600km range, actual test up to 667km, saying goodbye to range anxiety. Equipped with peer-first 4nm process 8775 cockpit-drive integrated chip, 300+ scene automatic parking solves parking difficulties. 2700mm wheelbase brings 84% interior space rate, rear seats fold flat into a 1955mm large bed, capable of camping and long-distance rest. Moreover, whole vehicle lifetime warranty, battery thermal runaway compensation new car, intelligent driving up to 5 million CNY bottom-line rights, solving the worries of car use together.Rhino Battery.

There is a current misconception in the industry; many believe new energy modular platforms can compress R&D verification cycles infinitely. But modular is to improve efficiency, not equal to cutting off necessary environment tests and durability road tests. Fast, can quickly get traffic; slow, can only precipitate long-term reliable quality. Fengyun T7's "slow" is precisely the microcosm of the new energy market returning to rationality. 100,000-class home electric car, users buy not just big screens, flashy parameters, but also the travel safety of being stable and reliable for years, not having glitches in extreme environments.

Of course, slow car making does not mean leaving the market. Fengyun T7 presale price starting from 109,900 CNY, giving products verified by millions of kilometers globally to ordinary domestic families. When the industry is keen on competing on "how long it takes to make a car", Fengyun T7 tells us consumers care more how many years this car can accompany us safely. # Global Cars Cannot Be Rushed #, slow craftsmanship makes good cars, this persistence in quality might be the true appearance home pure electric should have.

CX-3 Expected to Return! Mazda Reveals Teaser for All-New Small SUV, Appearing as Early as 2027

The classic Mazda small SUV CX-3 is about to welcome a new generation! In Mazda's recently public financial data, a new car photo with camouflage coating accidentally leaked out, labeled as "Next-generation CX-3", which also confirms the rumor, confirming that the new generation CX-3 is under development.

Judging from the leaked camouflage spy photos, the all-new CX-3 remains positioned as a small SUV, but the body proportions are more solid and substantial compared to the current model, and the body height and overall stance are closer to the CX-30. The front features characteristics of Mazda's latest Kodo design language, including a larger grille and sleeker headlight contours. However, the whole vehicle is still covered in heavy camouflage, and the final appearance needs to wait for the official release to be confirmed.

The CX-3 was first launched in 2014, with its compact body, crossover sports style, and agile handling, it gained many users in some overseas markets. In recent years, Mazda's SUV product line has expanded continuously, CX-30 and CX-5 have become the brand's sales mainstays, but the CX-3 continues to sell in some overseas markets, enough to explain that there is still considerable demand in the small SUV market.

This time the new generation CX-3 returns, expected to continue bearing Mazda's entry-level SUV positioning, making a clear product distinction from the CX-30. If the new car maintains a smaller body size and is priced lower than the CX-30, it has the opportunity to attract young consumer groups purchasing an SUV for the first time who value the convenience of urban parking.

As for powertrains, the official side has not yet released any information. Outsiders speculate that the all-new CX-3 will be equipped with gasoline engines with higher thermal efficiency, and a hybrid version may also be launched to adapt to global emission and energy-saving regulations that are becoming increasingly strict. However, there are no definite conclusions currently regarding engine displacement, power parameters, transmission configuration, and whether the hybrid version will materialize.

Combining relevant information from Mazda's financial data, the new generation CX-3 is planned to start landing in markets such as Japan and Southeast Asia in 2027, with Thailand possibly serving as the main production base. Whether this car can expand to more regional markets in the future is also worth continued attention.

Interestingly, with Mazda's existing CX-30, CX-5, and multiple SUVs, after the new generation CX-3 returns, there must be a clear product positioning. It can serve as the brand's true entry-level small SUV, or rely on outstanding exterior design and handling characteristics to take a differentiated product route from the CX-30.

Although this camouflage spy photo has not revealed too many details, it has already released a clear signal: the CX-3 has not ended and is about to return to the Mazda SUV product matrix in a brand new posture. As for the final appearance, power configuration, and regional introduction plans, we still need to wait for Mazda's subsequent official announcement.

July 21-22, 2026, the Shandong Heavy Industry Global Partner Conference and Green Intelligent Product Display was held at the Vietnam National Convention Center (VEC). As the core implementer of the group's power and energy sector, during the meeting, Weichai unveiled the microgrid integrated energy solution with major impact, connecting regional market essentials with hardcore technology, seizing new blue oceans for Southeast Asian power and energy, and injecting new momentum for regional green and low-carbon development.

Targeting Southeast Asian Regional Pain Points, Launching Microgrid Integrated Energy Solution

From the industry development trend, Southeast Asia is becoming the core engine of global power demand growth. Rapid regional economic development drives explosive growth in power demand. However, the dual challenges of lagging grid infrastructure and low-carbon transition have become core bottlenecks restricting its energy development.

According to the report "Southeast Asia Energy Outlook 2026" released by the International Energy Agency (IEA), since 2015, Southeast Asia's annual power demand growth rate has reached 6%, nearly twice the global average. It is expected that by 2050, total regional power demand will double or triple based on current levels.

However, the region's grid infrastructure is weak, facing the dual challenges of lagging grid infrastructure and low-carbon transition. Distributed microgrids, as the core path to solving power supply difficulties and promoting low-carbon development, have seen explosive growth in the market.

During this conference, Weichai unveiled the microgrid solution.

This is a core result of the enterprise's in-depth cultivation in the power and energy field, and even more so a forward-looking layout precisely targeting the pain points of the Southeast Asian power market.

The solution focuses on market necessities such as accelerating computing infrastructure construction, popularizing zero-carbon parks, and intelligent upgrading of remote mining and industrial areas. It integrates core equipment such as hybrid energy power stations, mobile photovoltaics, energy storage systems, charging and storage integrated units, SOFC solid oxide fuel cell power generation systems, and power generators (diesel, gas, heavy oil, etc.), effectively solving problems such as unstable power supply, high energy consumption, and missing supporting facilities in various scenarios.

Different from traditional single power generation equipment, the Weichai microgrid energy solution focuses on "one-stop, implementable, full closed-loop", covering scenarios such as islands, parks, and data centers. It can not only provide independent power supply for remote areas but also achieve low-carbon combined heat and power for urban parks.

This launch is not only a key measure for Weichai to implement the group strategy, but also marks its upgrade to high-end business forms from "selling products" to "system solutions + full-domain services + ecosystem co-construction".

The solution will also provide a low-carbon and efficient complete energy paradigm for Southeast Asia, helping the local area solve regional energy development difficulties, and promoting the transformation and upgrading of the Southeast Asian energy industry towards cleanliness, intelligence, and efficiency.

Continuous Upgrade of Power Energy Technology, Building a Group Strategic Transformation Growth Pole

In January 2026, Shandong Heavy Industry formally listed power and energy as the seventh major business sector of the group. Weichai quickly translated the group's strategic deployment into development effectiveness, becoming a new growth pole for the enterprise's high-quality development.

In 2025, Weichai's power generation product global sales broke 100,000 units, ranking among the top three globally; in the first half of 2026, Weichai's power and energy business revenue increased by 30% year-on-year, among which data center product revenue increased by 140% year-on-year. Products fully cover global core markets such as Southeast Asia, Europe, America, and the Middle East.

Behind the brilliant report card is Weichai's continuous investment in power and energy technology research and development over the years, continuous breakthroughs in core technologies, precisely fitting the explosive trend of power demand in global emerging scenarios.

On the path of technology upgrades, Weichai adheres to the dual-wheel drive of "traditional energy efficiency and new energy low-carbonization". The two major core product lines continue to iterate and optimize, jointly forming a solid hardware base for the microgrid solution.

In the traditional diesel and gas power generation fields, Weichai strategically reorganized French Baudouin in 2009, newly developed the M Series large bore diameter power generation products, created a power generator product system covering the 1250kWe-5000kWe full power range. Among them, the world's first 5 megawatt high-speed diesel generator set 20M61's starting ability, loading ability and other core indicators reached world-class levels.

At the same time, Weichai also carried out intelligent upgrades to existing diesel and gas generator sets, equipped with independently developed remote monitoring systems. It can realize real-time monitoring of unit operation status, fault warning, and remote maintenance, greatly improving equipment reliability and maintenance efficiency, adapting to power consumption needs in different scenarios in Southeast Asia.

In the new energy low-carbon power generation field, Weichai laid the groundwork early and continued to tackle difficulties, achieving a major breakthrough in SOFC solid oxide fuel cell technology.

Weichai laid out SOFC technology in 2018, released the world's first high-power metal-supported commercial SOFC product in 2022. The combined heat and power efficiency of 92.55% set a global record. The 100kW commercial SOFC power generation product demonstration project has been operating stably for nearly 70,000 hours cumulatively, technology reliability was fully verified, providing core support for the implementation of the microgrid solution.

The Weichai WES600 SOFC power generation system exhibited at this conference is one of the important devices of the microgrid solution, and also the core product of this cooperation between the two parties.

The system adopts advanced metal-supported stack technology. The system power can reach 600kW, and can achieve megawatt-level power expansion according to customer needs, providing efficient low-carbon, quiet operation, continuous stable, and rapid deployment power solutions for data centers, industrial parks, distributed energy, and microgrids.

In addition, Weichai continues to optimize the technical performance of supporting equipment such as mobile photovoltaics, energy storage systems, and charging and storage integrated units, improving the conversion efficiency of photovoltaic modules, the charge and discharge efficiency and safety of energy storage systems, achieving high-efficiency adaptation and coordinated operation of various equipment with the microgrid system, further improving the technical system of the microgrid integrated energy solution.

Continuous technology upgrades have also provided strong support for Weichai's practical application in the Southeast Asian market. For many years, Weichai has implemented multiple benchmark projects in Southeast Asia, won high recognition from local customers with hardcore technology, and also accumulated rich practical experience for the promotion of microgrid solutions.

For example, in a certain island power station in Thailand, Weichai's 12M33 diesel generator set has been operating safely for over 30,000 hours since being put into operation in 2019, becoming a "ballast stone" for local power supply; 8 Weichai Baudouin containerized gas generator sets operated stably in Southeast Asia's high temperature and high humidity environment, providing clean power for parks and communities, and received high recognition from local customers.

This appearance at the Vietnam exhibition is a concentrated display of Weichai's power energy technology and microgrid solution, and more importantly, a key step in its in-depth cultivation of the Southeast Asian market.

Currently, the Southeast Asian microgrid market enjoys dual benefits of policy and demand. Weichai will take the exhibition as an opportunity, deepen global cooperation, rely on the core microgrid solution to assist regional energy transformation, promote the group's power and energy sector to achieve higher quality growth, and contribute Weichai's strength to the global energy transformation wave.

After Singapore, Hongqi, known as the "Chinese Rolls-Royce", has officially entered the Thai market, and has already launched its flagship luxury SUV model Hongqi E-HS9 in the country, and has also announced the official price of this all-electric E-HS9 locally, which is 2.99 million Baht.

The E-HS9 is a 2+2+2 six-seater SUV, its body dimensions are 5209x2010x1713mm (Length x Width x Height), wheelbase 3110mm, which is quite close in size to the German Mercedes-Benz GLS, therefore its target competitors are also the GLS and another German model of the same level BMW X7, of course also including the Zeekr 9X and Xpeng GX from China.

The manufacturer claims this E-HS9 has excellent off-road capabilities, and claims its front approach angle reaches 21.3 degrees, the rear departure angle is 21.4 degrees, the minimum ground clearance of the body is 175mm, equipped with a set of 21-inch wheels, and uses pop-up electronic door handles, with automatic adsorption doors, automatic opening and closing intake grille on the front, etc.

In addition, this premium luxury electric SUV is also standard with a panoramic sunroof, soundproof glass throughout the car, 8.88-inch digital instrument cluster, 15.6-inch central control screen main unit, 15.6-inch entertainment unit in front of the front passenger seat, Bose audio system composed of 16 speakers, four-zone automatic constant temperature air conditioning system, 256 colors of interior ambient lighting, electric seats with memory function + massage + air conditioning ventilation functions, etc.

Interestingly, its screen main unit also provides interfaces in multiple countries' different languages, including Chinese, English, Thai, Indonesian, and Malay, this main unit also supports OTA wireless software update functions, and explicitly marks that this function supports Singapore, Thailand, and Malaysia users!

In terms of power specifications, the E-HS9 in Thailand only has the AWD model version, separately equipped with a set of motors for the front and rear axles, the combined horsepower of the two motors reaches 492PS, combined torque 606Nm, 0-100km/h acceleration only takes 5.5 seconds, top speed reaches 200km/h.

The E-HS9 adopts a 400V electric architecture, supports up to 140kW DC fast charging, claimed to charge from 10% to 80% in 48 minutes, and its battery capacity is 120kWh, the official published range data reaches 548 kilometers (WLTP standard). And it also comes standard with complete active and passive safety and driving assistance packages, enjoying 5 years/150,000 kilometers new car warranty locally, and 8 years/160,000 kilometers battery warranty.

Recently, the Great Wall Motor ORA brand arrived at EMSphere, a trendy landmark in Bangkok, Thailand, officially completing the global premiere of the strategic new vehicle ORA 5 (ORA 5). This press conference was not just the unveiling of a new car, but also a heavyweight systematic launch marking the comprehensive upgrade, technological iteration, and deep cultivation of the global market by the ORA brand, injecting new vitality into the export of Chinese boutique automobiles.

Relying on the reputation accumulated from over 600,000 users globally, the ORA brand, having cultivated the market for seven years, has officially completed a strategic renewal and upgrade. The brand says goodbye to a single female niche positioning, fully upgrading from "New Energy Vehicles That Love Women More" to a global fashion boutique automobile brand. The target audience has also expanded to young urban users worldwide, with the brand concept upgraded to "Live Your Shine", adopting a new posture of "POP ORA, Fashion ORA" to fit the aesthetics and lifestyle of young people globally.

This renewal is not a subversion of the past, but a breakthrough of development boundaries. ORA 5 continues the brand's award-winning "Fluid Sculpture" design, with its appearance fitting the aesthetics of global young consumers. Now, the brand is based on four core concepts: "Global, Fashion, Boutique, Multi-Choice", upgrading cars from simple transportation tools to fashion items that showcase personal attitude and lifestyle taste, striving to enter the global mainstream mass automobile market.

To adapt to different road conditions, recharging conditions, and driving habits around the world, ORA has thoroughly broken the single limitation of pure electric vehicle models. Relying on the new intelligent multi-power platform, comprehensive technical breakthroughs have been achieved. ORA 5 supports BEV pure electric, HEV hybrid, PHEV plug-in hybrid, ICE fuel all-power layouts, and can derive multiple models such as SUV, Coupé, Wagon, etc., truly achieving "One Car, Multiple Powers, One Car, Multiple Categories", precisely adapting to global diversified driving scenarios.

Targeting the current situation of the Thai and Southeast Asian markets, ORA has mainly launched the HEV hybrid version, marking that Great Wall Motor has officially shifted from a single pure electric route to a flexible development model with multi-power parallelism in the local area, perfectly adapting to the local charging infrastructure status. It is reported that Great Wall Motor will continue to deeply cultivate the Thai market, planning to achieve a 40% sales growth in Thailand in 2026, adding an investment of 10 billion Baht, and ORA 5 is exactly the core main model to achieve this goal.

For ordinary consumers, this new platform technology brings tangible usage benefits. Users can freely choose cars based on their own travel scenarios, choosing pure electric for daily urban commuting, hybrid for long-distance trips, and fuel for areas with inconvenient recharging, without passively compromising for vehicle power. At the same time, compared to same-class models, ORA 5 reduces purchase costs by 5% and maintenance costs by 15%. Paired with global unified quality control standards, the resale value and driving stability are comprehensively upgraded.

2026 will become a big product year for ORA. The brand will perfect the product matrix relying on the new platform. In addition to the ORA 5 family covering all levels of mainstream models, classic models such as Ballet Cat, Lightning Cat, and Good Cat will also complete a full renewal. Taking Thailand as the core fulcrum, ORA will gradually open up global markets including Europe, Oceania, Middle East, Latin America, Africa, etc., letting Chinese fashion boutique cars go to the world's six continents.

In terms of power, ORA 5 is equipped with two mature and reliable practical solutions, taking into account the travel needs of different users. Among them, the HEV hybrid version is equipped with Great Wall's self-developed two-speed DHT hybrid architecture. Relying on the dual-motor layout and exclusive disconnection mechanism, it achieves a balanced performance in power, smoothness, and energy saving. The comprehensive fuel consumption is as low as 4.5L/100km, saving fuel and worry-free for long-distance travel.

The fuel version is equipped with a million-level installed capacity certified 1.5T+7DCT golden power combination. It has undergone rigorous testing in multiple extreme environments such as extreme cold, high temperature, and plateau. The performance is stable and reliable. The comprehensive fuel consumption is only 6.4L/100km, providing a cost-effective and highly reliable travel choice for users in areas with inconvenient recharging.

It is worth noting that ORA 5 achieves industry-leading "Oil and Electricity Same Intelligence", completely eliminating the smart experience gap between different power models. The entire vehicle series is standard-equipped with Coffee OS 3 intelligent cockpit, 15.6-inch 2.5K ultra-clear central control screen and 4nm high-performance chip, 20 TOPS super computing power, boot speed less than 3 seconds. Paired with Coffee GPT voice large model, supporting dialect recognition, one sentence ten meanings, intelligent chat, and other rich functions, human-machine interaction is smoother and more convenient.

In terms of intelligent driving, the new car series is equipped with Coffee Pilot 3 assisted driving system, with simple operation and easy to get started. It supports all-scenario map-less NOA, 200+ parking scenarios, 100-meter trail reverse, 3km multi-floor memory parking and other practical functions. Paired with configurations such as transparent chassis, panoramic image, automatic parking, etc., it easily solves daily driving difficulties such as urban commuting, highway cruising, and complex basement parking.

From brand renewal, platform upgrade to multi-power layout, oil-electric intelligence equity, ORA 5, globally premiered in Bangkok, has completed a comprehensive value leap from product to brand. This model not only showcases Great Wall Motor's mature technical strength and open globalization thinking, but also interprets the new globalization concept of Chinese car companies: not doing a one-size-fits-all product output, but respecting market differences in various places, using diversified adaptive product solutions to create high-quality, highly adaptive fashion boutique cars for global users.

With ORA 5 officially setting sail, the ORA brand will conquer the global market with a brand new posture, carrying the fashion aesthetics and hardcore technology of Chinese automobiles, continuously shining on the global stage, and opening a new chapter of global development of Chinese boutique automobiles.

July 16, 2026, Geely Automobile Group officially released the world's first Thunder 16-in-1 Intelligent Electric Drive. This new generation 800V High-Voltage Electric Drive System, fully developed in-house by its subsidiary Xingqu Technology, breaks through the industry technology ceiling with three generational advantages: Ultimate Energy Saving, Peak Performance, and All-Area Reliability. First equipped on the Geely Galaxy TT model, it seized two Guinness World Records "Lowest Energy Consumption for Production Pure Electric Cars Around Qinghai Lake" and "Longest Continuous Dual-Car Drift Electric Vehicle on Slippery Roads" in one go, redefining global high-performance integrated electric drive standards and marking Chinese brand electric drive technology stepping into the global first echelon.

Currently, electric drives in the new energy industry generally face pain points such as insufficient integration, difficulty balancing energy consumption and performance, power decay in extreme conditions, and weak long-term reliability. Relying on Xingqu Technology's accumulation of over 1,000 patent technologies, Geely integrated the entire industry chain of R&D, materials, manufacturing, and verification, created a 16-in-1 Deep Integration Architecture, integrating 16 software/hardware functions including motor, electronic control, small three-electric, thermal management, and all-area AI control into one, achieving four core breakthroughs: Lightweight, High Efficiency, High Computing Power, Strong Durability, and completely solving the industry problem that traditional electric drives "cannot have both energy saving and performance".

Ultimate Energy Efficiency Breakthrough, 93.8% Comprehensive Efficiency Sets Production Benchmark Peak

The Thunder 16-in-1 Intelligent Electric Drive is positioned as the world's highest integrated production electric drive assembly. The entire machine weighs only 75kg, achieving over 15% weight reduction compared to mainstream industry products, with Z-direction height compressed to within 325mm, providing an additional 28L storage space in the cabin; Integrated Magnesium Alloy Shell and Common Shell Design simplify over 180 components, reducing high-voltage and low-voltage harness lengths by 30% and 15% respectively, reducing energy transmission loss from the structural source.

Relying on eight core material process innovations including 800V High-Voltage Platform, Silicon Carbide Power Devices, Ultra-Thin Silicon Steel Sheets, and Umini-Pin Flat Wire, the entire electric drive achieves a CLTC comprehensive efficiency of 93.8%, reaching No. 1 in the production vehicle industry. Wherein 800V High-Voltage Architecture significantly reduces operating current, reducing transmission loss by 80%; SiC Chip paired with Miniaturized Packaging reduces switching and conduction losses by 30% and 15% respectively; 0.2mm Ultra-Thin Low-Stress Silicon Steel Sheets compared to market mainstream 0.35mm products directly reduce iron loss by 30%; Flat Wire Process shortens total copper wire length by nearly 1296mm, optimizing copper loss by 2%. Multiple process overlaps efficiently convert every kWh of energy into driving kinetic energy, for every 1% efficiency improvement, vehicle 100km energy consumption reduces by 1.5%.

To adapt to energy consumption needs for all-scenario travel, Geely Xingrui AI Cloud Power Large Model carries three smart energy algorithms, covering winter low temperature, highway cruising, and city commuting all scenarios. In low-temperature scenarios, AI Energy Storage Control can store heat energy in advance, reducing heating power consumption in -18°C extreme cold environment by 40%; in high-speed conditions AI All-Area Loss Optimization dynamically balances copper and iron losses, improving motor efficiency by 0.8%; city roads automatic energy recovery combines road conditions to regenerate feedback intensity, improving energy response speed by 50%. In the all-area complex road condition energy consumption challenge around Qinghai Lake, Geely Galaxy TT equipped with this electric drive achieved actual test energy consumption as low as 8.20kWh/100km, refreshing the Guinness World Record for production pure electric car energy consumption, fully validating ultra-high energy efficiency hard power.

Full-Spectrum Performance Maxed, 425kW AWD 3.8 Seconds 0-100km, 46km Extreme Drift No Power Decay

The Thunder 16-in-1 Electric Drive breaks the inherent cognition "Energy Saving Electric Cars Have No Performance". The AWD version is equipped with Front 180kW Asynchronous Auxiliary Drive + Rear 245kW Permanent Magnet Main Drive, with combined peak power of 425kW, 0-100km/h acceleration only 3.8 seconds, achieving both home comfort and supercar-level power.

Industry First One-Core All-Area Integrated Control is the performance core support. Traditional electric drive multi-chip distributed control link delay about 40ms, while Thunder 16-in-1 integrates all power domain computations into a single high-computing power chip, compressing instruction response fastest to 2ms, power output as-stepped-as-had, man-car unity. Cooperating with AI Deviation Prediction Control and Adaptive PID Algorithm, real-time torque error narrowed from 3% to 1%; AI Reinforcement Learning Posture Prediction combines IMU multi-dimensional sensing, millisecond-level dynamic allocation of front and rear axle torque, vehicle posture more stable on slippery roads and in turns.

Addressing high-temperature decay pain points for fierce driving, Industry First 54-Channel Directed Centrifugal Oil Cooling System, 360° full coverage of winding ends, motor maximum operating temperature reduced by 15°C, insulation life improved by 10%, long-time full power output no torque limit, no decay. At Dongying Intelligent Connected Vehicle Test Site, two Geely Galaxy TT completed over 46km continuous dual-car drift on slippery roads, in one go breaking Porsche's long-held Guinness World Record for electric vehicle drift distance. Under continuous high RPM, high torque, high thermal load extreme conditions, electric drive power throughout stable, torque output precise, fully proving the extreme reliability of cooling system and electronic control algorithms.

Full-Link Strict Verification, 5 Million Kilometer Durability Builds All-Area Safe and Reliable System

At the reliability level, Thunder 16-in-1 Electric Drive completed over 9000 all-area tests, cumulative 5 million kilometer vehicle road durability verification, covering 15 major verification fields, passed China Automotive Technology and Research Center "High Quality Electric Drive" Authority Certification. Deep Integration Architecture significantly reduces harness, connectors and other consumable parts, reducing failure probability at hardware level; production line achieves micron-level machining accuracy, rotor production line automation rate over 95%, full-process production data traceable, ensuring every electric drive quality consistent.

Intelligent Active Maintenance System achieves safety upgrade. Electric drive equipped with AI Smart Health Management System, relying on digital twin and life prediction models, real-time monitor motor temperature, bearing wear, lubricating oil state, power module health, predict parts wear risk in advance, achieve active warning in cloud "Online Doctor" mode, replace traditional passive maintenance, significantly reduce vehicle use failure probability. Entire electric drive passed -60°C to 140°C wide temperature zone, 1512 hours salt spray, 24 hours 900mm water depth immersion and other out-of-syllabus tests, reached IP68 highest dust and water proofing grade, adapted to global various extreme climates and road conditions.

Xingqu Technology Builds Global Industry Base, Geely Three-Electric Invisible Champion Matrix Formed

The landing of this Thunder 16-in-1 Electric Drive, behind is Geely Group's Three-Electric Full-Stack In-House R&D System laid out for many years. Core Carrier of Electric Drive Division Xingqu Technology as one of Geely's Three Major Power "Invisible Champions", builds R&D and manufacturing network covering the globe. Domestic layout of Wuxi, Hangzhou, Ningbo, Quzhou, Jiaxing five major intelligent manufacturing bases, established overseas R&D center in Sweden, planning overseas factory in Malaysia, electric drive total assembly annual capacity reached 3 million units; cumulative patent applications over 1000, invention patent share over 60%, possessing world's first 30000rpm high power motor test bench, laboratory obtained CNAS national level certification, can independently complete all electric drive test projects.

First Half 2026 Xingqu Technology motor and electronic control installed volume stably tops industry TOP3, product matrix covers 400V-900V full voltage platform, equipped for Geely Galaxy, Zeekr, Lynk & Co, Volvo, Lotus and other own brands, meanwhile bulk supplying Jaguar Land Rover, Renault and other overseas car companies, signed long-term designated orders with multiple European top car companies, continuously outputting Chinese self-developed power technology to the world.

To date, Geely completed "Invisible Champion" layout in Hybrid, Battery, Electric Drive three major tracks: Haosi Power builds global leading hybrid system, Jiyao Tongxing layouts 150GWh Short Knife Battery capacity, Xingqu Technology tops global electric drive technology first echelon. The three form a synergistic ecology, building a completely autonomous and controllable three-electric industry chain, completely escaping overseas core component technology dependence. From Thunder Electric Hybrid, Shield Gold Brick Battery to this Thunder 16-in-1 Intelligent Electric Drive, Geely achieves full coverage of pure electric, hybrid, methanol diverse power technologies, fortify technology moat for brand globalization expansion.

Leading Industry High-Quality Transformation, Chinese Electric Drive Technology Achieves Global Discourse Power Leap

With global new energy vehicles accelerating popularization, electric drive as whole vehicle core power component becomes key ruler measuring car company core technology strength. In the past overseas enterprises long dominate electric drive underlying architecture, material process and standard system, while Chinese electric drive schemes represented by Xingqu Technology Thunder 16-in-1 achieve integration, energy efficiency, performance, reliability all-around surpassing international top products, completing leap from technology following to global leading.

Industry experts express that Geely Thunder 16-in-1 Intelligent Electric Drive launch not only brings consumers lower energy consumption, stronger performance, more durable pure electric travel experience, but also drives domestic electric drive industry chain materials, chips, manufacturing process overall upgrade. Relying on scaled production, globalization support, full-link in-house R&D advantages, Geely will continuously promote high voltage high integrated electric drive technology popularization, drive local supply chain collaborative development, assist Chinese automobile industry in global new energy track seizing technical commanding heights.

Public Car Review

In the future, Thunder 16-in-1 Intelligent Electric Drive will be successively applied to Geely Galaxy, Zeekr full series multiple pure electric models, covering home, sport, high-end multiple sub-markets, with mature production technology benefiting users universally; Xingqu Technology will also continuously iterate next-generation electric drive products, expand overseas market support share, continuously outputting China self-developed new energy power schemes, driving global automobile industry green low-carbon transformation to reach new stage.

June 23, Denza N8L Super Charge Edition launched, positioned as a large six-seater safe luxury SUV, Price: 319,800 Yuan - 349,800 Yuan.

Denza focuses solely on luxury new energy vehicles, Denza D9 Singapore price 1.6 million Yuan, Denza Z9GT Europe price nearly 1 million Yuan, Denza Z9GT Chopard Edition transaction price 5.55 million Yuan.

70% of Denza owners are from replacing Mercedes-Benz, BMW, Audi, Porsche and other luxury brands, and owner identities focus on social celebrities, including Daniel Craig, Wang Leehom, Gao Yuanyuan, Lin Gengxin, Jiang Qinqin, etc., all are Denza owners.

Denza N8L Super Charge Edition positioned as a large six-seater safe luxury SUV, core highlights lie in super fast charge and extreme performance: equipped with 800V High-voltage Platform and Second-generation Blade Battery, CLTC pure electric range 430km, combined range 1550km, 5-minute quick charge, 9 minutes from 10% to 97%.

This is a unique experience in its "8 Series" SUVs, meanwhile, the new car equipped with three motors, power strong; large six-seater, all luxury, can be said to be the unavoidable choice for "8 Series" SUVs.

{Fast Charge Safe, Also}

Denza N8L Super Charge Edition equipped with 75.26kWh Second-generation Blade Battery, CLTC pure electric range directly pulled to 430km, and supports super fast charge.

As of June 23, National Fast Charge Station count already exceeds 6,700 stations.

Power equipped with 2.0T Plug-in Hybrid + Three motors, combined power 560kW, 0-100 km/h acceleration 3.7 seconds. Six-piston fixed calipers, ensure brakes hold.

Standard equipped with Yi-San-Fang Full Vehicle Intelligent Control, Yunnian-A Air Suspension and Rear-wheel steering, smooth comfortable, and turning radius only 4.58 meters, Old Beijing Hutongs also can be easily passed through.

Safety aspects, adopt ultra-high strength hot-formed steel cage body, key part material reaches 2000MPa, actual test 25-ton truck side compression passenger cabin intact, plus 9 Airbags, safety assurance pulled full.

Additionally provide DiGuard Life Guard System, Wheel Looseness Monitoring, achieve active intelligent safety guard, Tire Blowout Stabilization System also not absent, further guard driving safety. Additionally, Anti-glare Intelligent Anti-motion Sickness System, ensure family old small not motion sickness.

{Comfort and Intelligence}

Not only hard core, Denza N8L Super Charge Edition also owns steady design, new added Danxia Ink Red Black Exclusive Two-tone Paint, more shows noble.

Body size aspects, vehicle length 5.2 meters, vehicle width nearly 2 meters, wheelbase 3075mm, inside 2+2+2 six-seat layout.

Interior new added Amber Brown, Coral Red color scheme, warm luxury. NAPPA Leather Seats, 1st, 2nd row Executive Seats unified with heating ventilation massage, Co-pilot Zero Gravity Queen Seat equipped with adjustable Leg Rest, 3rd row also given heating function, winter travel more warm heart.

20-speaker Devialet Audio, 11L Hot/Cold Car Fridge, Rear row foldable small desk board, Multi-layer Insulating Privacy Glass all available, improve car use luxury ritual sense.

Additionally, full car multi-screen linkage, first batch equipped with "DidiXia" Super Intelligent Agent, can actively predict, can memory user preferences, give to user growth companion.

Full series equipped with Divine Eye 5.0 Advanced Driver Assistance, single Nvidia Orin-X chip compute power 254TOPS, hardware equipped with LiDAR, also Reinforcement Learning End-to-End Large Model, support full scenario assist, and official for City Pilot, Smart Parking safety bottom line.

{One View}

With second child families' vehicle essential needs, six-seater home SUV already is popular model, and choice also very many, but in this many choices, Denza N8L Super Charge Edition's long range and fast charge technology is indeed unique.

Technology hard is really hard, Denza N8L Super Charge Edition lets more users see technology hard core brought, cannot refuse experience, will also rewrite segment market competition pattern, as for sales, Dark Horse Candidate, also let us wait and see.

Nissan has officially launched the all-new Nissan Kicks in Japan. Unlike the crossover launched in the Thai market which is a heavily facelifted first-generation model, this Japan Domestic Market (JDM) model is the second-generation all-new product that has already debuted in North America.

This design may have been made considering the North American market demand; Nissan pointed out that the new car's design inspiration comes from an American football helmet.

Borrowing Nissan Serena's bold design language, the second-generation Nissan Kicks significantly replaced the brand's signature V-Motion grille with a more modern, boxy, and rugged aesthetic style.

At the front, the front fascia features daytime running lights directly integrated into the horizontal grille bars. At the rear, the profile is defined by upright, geometric lines and unique taillights, which contrasts sharply with the softer, rounder lines of the first-generation model.

Stepping into the cabin, the second-generation Nissan Kicks interior is equipped with a 12.3-inch dual-screen display and features an infotainment system with built-in Google services. The brand's famous zero-gravity seats are now available not only for the front row but also extended to the outer rear seats. To perfect the cabin experience, the dashboard, center console, and door panels are wrapped in soft-touch materials such as synthetic leather and fabric.

Under the hood, the all-new Japanese-spec Kicks is equipped for the first time with the brand's third-generation e-POWER powertrain. A 1.4-liter naturally aspirated three-cylinder engine serves solely as a generator to charge the battery and power the front-mounted drive motor, which delivers a maximum output of 143hp and a peak torque of 315Nm.

For comparison, the front drive motor equipped in the previous Nissan Kicks e-POWER powertrain could only produce 129hp and 280Nm of torque. Paired with it is a 1.2-liter naturally aspirated three-cylinder engine (82hp/103Nm), which also serves solely as a generator to charge the onboard 2.06kWh battery.

In addition, the new car also offers a model option equipped with the e-4ORCE all-wheel drive system. This version adds an extra drive motor to the rear axle, capable of outputting 68hp and 140Nm of torque.

All Nissan Kicks in the Japanese market come standard with an upgraded ProPILOT driver assistance suite. The Intelligent Around View Monitor now features a front wide-angle view, Invisible Hood view-through function, and 3D view function. To enhance side-rear safety, Nissan has also introduced functions such as Enhanced Intelligent Emergency Braking, Intelligent Blind Spot Intervention, Blind Spot Warning, and Rear Cross Traffic Alert.

After the official launch of the new Onvo L60 on June 11, attention from the entire automotive industry quickly focused on this mid-size SUV tech flagship with a starting price of 202,800 yuan. Subsequently, during a media face-to-face event held in Hefei on June 12, Nio founder Li Bin and Nio Senior Vice President Shen Fei had an in-depth exchange.

Currently, sales lead costs in the entire automotive industry are rising, with the cost per valid lead even climbing to the range of 300 to 500 yuan, making conversion efficiency the lifeline for major car manufacturers. Against this industry backdrop, how do new brands break through? How do Nio, Onvo, and the soon-to-be-delivered Firefly support the brand matrix of the entire group? Through this interview with a huge amount of information, we can see the underlying technical foundation and commercial logic hidden behind the new Onvo L60. 

Currently, the competition in new energy vehicles has officially entered the deep water area which tests the systematic engineering capabilities of car manufacturers extremely, moving away from the early stage 'comparison of three-electric parameters' and simple 'material stacking games'. Facing the universal pain point of excessive weight in new energy vehicles, lightweighting is no longer just an environmental slogan, but the ultimate touchstone for car manufacturers' comprehensive R&D capabilities. Li Bin frankly stated in the exchange that lightweighting can truly bring user benefits, including improving overall vehicle handling, safety, structural durability, and long-term life, which is also the core reason why Onvo and Nio persist in lightweighting.

However, the realization of lightweighting is not easy; it first tests the courage of enterprises to make choices within cost boundaries. If one pursues ultra-long range, large capacity lithium iron phosphate batteries are undoubtedly a shortcut to reduce costs, but Onvo showed great restraint in battery selection. To achieve 740 kilometers of range on the 85 kWh long-range version without significantly increasing weight, Onvo decisively chose ternary lithium batteries with higher energy density and lighter weight. This decision made the 85 kWh ternary lithium battery reduce more than 100 kilograms compared to lithium iron phosphate batteries of the same capacity, but the price is that the enterprise must bear a huge additional cost. This choice is not cutting corners, but value prioritization based on user experience. The deeper difficulty lies in the collaboration of technology and engineering.

Li Bin pointed out that lightweighting involves not only replacing traditional fuses with intelligent fuses, but also requires comprehensive support for the vehicle's high and low voltage architecture, which is a systemic engineering project with a high technical threshold. The lightweight coefficient of the new Onvo L60 white body reached an astonishing 2.22, which not only benefits from the positive returns of the global 900V high-voltage architecture, but also relies on refined engineering capabilities under the premise of ensuring safe structures, avoiding 'transitional materials' with no safety benefits. In the eyes of the media, this approach of building underlying architectures regardless of cost is establishing an invisible moat for Onvo that is difficult to copy in the short term.

This obsession with the underlying foundation is also deeply reflected in Onvo L60's intelligent layout. At the launch event, a video of the new Onvo L60 crossing extremely narrow caves triggering intelligent driving drew widespread attention both domestically and internationally, with even overseas netizens comparing it with Tesla's FSD. Facing the competition of intelligent driving routes, Li Bin gave an extremely clear technical breakdown. He revealed that the baseline of the new Onvo L60's intelligent driving has actually been aligned with Nio ES9, adopting the latest version of Nio World Model.

Demonstrating powerful image processing capabilities and a sense of security in extremely dim cave environments is mainly supported by Nio's fully independently developed Shengji NX9031 chip and massive computing power investment. Currently, many brands in the industry choose to let external companies outsource the definition of intelligent driving chips, but Nio has formed a Shengji team of more than 600 people, completing a closed-loop design capability from front-end to back-end. The direct advantage brought by this fully independent R&D is multi-dimensional: not only has the memory bandwidth reached twice that of industry competitors, greatly improving model operation speed, but its powerful multi-modal signal processing capability (ISP) can still maintain extremely high clarity and resolution in extremely dark or extremely bright light environments. In addition, the millisecond-level chip heat switching capability is fully prepared for future L3, L4 level autonomous driving. To support the data closed loop of the world model and reinforcement learning, Nio's investment in intelligent driving computing power has increased several times compared to last year, and will continue to increase computing power operations in the second half of this year.

Just as Li Bin made that analogy, if the short-term goal is to build a 10-story building, people can move in quickly, but to build a 100-story high-rise in the future, you must spend a long time to solidify the foundation capable of supporting 150 stories. Onvo, with a price of just over 200,000, directly rolled down Nio's chip, operating system, and data closed-loop capabilities accumulated over many years. This 'dimensionality reduction attack' will undoubtedly seize huge user mindshare in the key period of intelligent driving popularization.

Beyond intelligence, the debate on the route of the energy supplement system has always been another major focus of the new energy vehicle industry. With the frequent release of flash charging technologies in the industry, the outside world once believed this would impact Nio's prideful battery swapping mode. However, Li Bin and Shen Fei completely broke this oppositional thinking in the exchange. Li Bin clearly stated that supercharging, flash charging, and battery swapping have never been opposed. Nio is very happy to see industry investment in infrastructure, but the multi-dimensional strategic value possessed by battery swapping cannot be replaced by simple fast charging. From the user experience perspective, after fast charging technology reaches a certain rate, its marginal benefit will decrease significantly, while the convenience of battery swapping without getting off the vehicle remains the industry benchmark. The more core business logic lies in 'vehicle-electricity decoupling'. Separating the life of the car and the battery, and operating and extending the life of each battery through intelligent charging strategies within battery swapping stations can increase battery life by at least 1.5 years, which fundamentally dispels users' deep concerns about long-term battery attenuation when purchasing pure electric models.

Shen Fei also confirmed that the penetration rate of Onvo battery leasing plans is already more than 90% currently, fully showing that users made very rational choices when facing real car purchase costs. In addition, from a macro energy strategy perspective, the more than 3,900 battery swapping stations built by Nio are equivalent to a natural distributed energy storage facility with a capacity as high as 7GWh. With the proportion of new energy power generation continuing to climb, these battery swapping stations have begun to participate in grid response and peak shaving, showing extremely high energy utilization efficiency. Nio not only promotes battery swapping standardization domestically but has even participated in the formulation of national passenger car battery swapping standards in countries such as Singapore. Standing from the media's perspective, the battery swapping network has completely evolved from an early 'service tag' of Nio to a heavy-asset 'energy barrier'. With the addition of more peers and giants such as CATL, Onvo sits on China's most mature pure electric supplement network as soon as it appears. This systemic advantage that wins at the starting line is something any new entrant is hard to catch up with.

All technical reserves and infrastructure investments must ultimately face the most direct test in the fierce market fight. The current Chinese car market has irreversibly entered the stock era. Li Bin quoted the latest market data pointing out that fuel vehicle sales dropped year-on-year by more than 40%, meaning the proportion of true new purchases in the entire market is decreasing sharply, and increased purchase, repeat purchase, and exchange purchase have become the absolute mainstream. In such an environment, users' car purchase decision logic is undergoing a qualitative change. In the past, due to imperfect infrastructure, users often struggled with extended range or plug-in hybrid routes when exchanging; and today, with the improvement of supplement networks and the highlight of pure electric technology experience advantages, fuel vehicle users prefer to directly choose intelligent pure electric cars when exchanging. Onvo brand's user portrait accurately confirms this trend. Shen Fei revealed when sharing data that among Onvo's current user group, 35% come from the transformation of BBA and traditional luxury brands, another 30% from joint venture fuel car owners, and another 10% belong to Nio community's increased and repeated purchases and other new energy peers' transformation. This means 85% of sales come from the strong harvesting of the stock market. Onvo's average selling price in the first quarter reached 240,000 yuan, even higher than some traditional luxury brands, thoroughly confirming its positioning as a 'high-quality brand for families'.

When facing the extremely competitive 200,000-level SUV market, the new Onvo L60 will directly engage in a head-on fight with the hegemon Tesla Model Y in this field. Facing the brand worship of Tesla by some consumers, Shen Fei and Li Bin showed strong product confidence. From the product dimension, under the condition that the new Onvo L60 is similar in size to the Model Y, it provides a leapfrog comfort and technology experience. At a price of just over 200,000, L60 not only provides comfort configurations such as refrigerators, TV screens, and big sofas, but the rear row can even fit a 52-liter freezer, perfectly solving the pain points of home users in sun protection, storage, entertainment, and seating comfort.

More killer is its pricing strategy, the whole vehicle purchase is 60,000 to 70,000 yuan cheaper than the Model Y, if adopting the battery leasing model, the purchase threshold is further significantly reduced. Compared to Tesla FSD's high buyout fee of 64,000 yuan in China, Onvo saves users more than 100,000 yuan of real money while providing equal or even better intelligent driving experience in specific scenarios. 'Luxury trim plus large space, plus smarter, plus battery swapping', this is Li Bin's exquisite summary of the new Onvo L60's core competitiveness.

Through this in-depth exchange, it is not difficult to discover that the Nio Group is completing the refined cutting and dimensionality reduction attack on different circle target markets through the '3:6:1' brand matrix. The Nio brand continues to hold the high-end market, serving high-net-worth people with full-scenario technology experience and unique emotional resonance; the upcoming Firefly brand focuses on high-end boutique and ultimate safety in the small car market of more than 100,000; and Onvo, in the core belly, bears the responsibility of mass monetizing the group's underlying technology and providing high-quality tech flagship for the broadest mainstream families. Li Bin frankly admitted that building a new brand is much more difficult than imagined. Currently, Onvo's brand awareness may be equivalent to Nio 6 years ago. Gaining resonance in this era of extremely scarce attention is by no means easy. But in the eyes of industry media, Onvo is not a 'start from zero' new force. Relying on Nio's ten-year grinding system capability, the new Onvo L60 is more like a dimension-raising war initiated by the Nio Group to the mainstream red ocean market after completing the deep water area technical hibernation.

In this long marathon of the automotive industry, evaluating a company's strategic vision over a ten-year cycle is far more real and cruel than using a quarter's sales figures. The launch of the new Onvo L60 marks that Nio officially opens the full-scale harvesting of the basic market of the stock fuel vehicle market in a true sense, which will also become a business sample with extremely high observation value in the development history of China's intelligent electric vehicles this year.

On June 12, the 150,000th BJ30 Explorer vehicle rolled off the production line, becoming the light off-road SUV to achieve this sales volume in the shortest time. The simultaneously launched Highlight Edition officially went on sale, with two models. The official guide price ranges from 112,900 to 139,900 RMB.

After adding a 30,000 RMB super trade-in subsidy for the entire series, the trade-in price for all models starts from 69,900 RMB, and the actual entry threshold for the Highlight Edition starts from 82,900 RMB.

In 2025, China's total off-road SUV sales exceeded 1.3 million units, up 25.18% year-on-year. Box-style light off-roading, with its affordable price of 100,000 to 200,000 RMB, has captured nearly 70% of the market share. Light off-roading is moving from professional circles to the general public families.

1. Super Off-road: HEV Hybrid + Intelligent 4WD, Light Off-roading is not "Light"

The BJ30 Explorer is equipped with the industry-leading "Tri-Motor Four-Wheel Drive Six-Mode" HEV hybrid architecture. The Highlight Edition increases the rear motor power from 55kW to 70kW, making merging on ramps, starting at intersections, and overtaking on mountain roads more responsive.

The hybrid system combined output 301kW/685N·m, with 0-100km/h acceleration in 6.59 seconds. Intelligent 4WD response is only 30 milliseconds, reaching peak torque in 0.5 seconds. Mud, sand, snow one-key switch, beginners can also handle it calmly.

Equipped with a high-performance AGM battery, the cycle life reaches 3 times that of a ordinary battery. The whole vehicle charging efficiency reaches 99%, supported by Porsche-level turbocharging technology, power output is long-lasting and stable.

CCTV Finance live-streamed the teardown of a BJ30 Explorer driven for 150,000 kilometers. The engine turbine is clean, carbon buildup is minimal, the transmission has no oil leaks, gears are unworn, and the battery pack has no bulging or leakage. The subframe and suspension arms are not rusted, and the chassis flatness is very close to a new car.

2. Super Large: Three Rows Seven Seats + 1.92-meter Big Bed, Family Travel Without Compromises

The BJ30 Explorer is 4730mm long, with a wheelbase of 2820mm. A 66% ultra-high space utilization rate, the wheelbase leads among box-style SUVs in the same price range. Compared to Haval Big Dog wheelbase 2738mm, Jetour Traveler 2800mm, the advantage is obvious.

Three-row seven-seat layout, 1.8-meter adults still have space in the third row. Trunk volume 1496 liters, rear seats fold flat instantly becoming a 1.92-meter big bed. 38 storage spaces throughout the car, camping gear, strollers, and suitcases have their place.

3. Super Save: One Tank of Fuel 1000 Kilometers, Save Dozens of Hours Every Year

The BJ30 Explorer Hybrid version has a comprehensive fuel consumption of 6.45L/100km. Bloggers from five countries—South Africa, Indonesia, UAE, Poland, Mexico—tested it, and every country achieved a result of under 5 liters per 100km.

One tank of fuel range exceeds 1000 kilometers. No need to find charging piles, refuel and go, saving dozens of hours of recharging time every year. First owners enjoy lifetime warranty for the whole vehicle, no high-voltage battery safety hazards, maintenance is simple, parts are sufficient.

Compared to same-level 2.0T fuel models, power is stronger, fuel consumption is lower. Compared to PHEV models, no charging anxiety, body is lighter, off-road performance is not compromised.

4. Highlight Edition Three Major Upgrades: Appearance, Performance, Experience Fully Leap Forward

The Highlight Edition adopts a classic box-style shape, Five Arch Star Ring cross light groups are conspicuous and cool. Full set of Inductive trendy modification kit, exclusive star ring wheels, front and rear same-color sport bumpers. Brand new orange interior with metal texture trim, texture and layering both possessed.

Added front seat heating and ventilation, steering wheel heating, rainfall sensing automatic window closing. 64-color ambient light moves with music rhythm. 10-speaker HiFi audio system. The Highlight Edition is not a simple facelift, but a comprehensive evolution based on the real feedback of 150,000 users.

5. Who Should Buy It?

Budget 70,000-100,000, families buying their first car wanting a box-style SUV. Entire series trade-in price starts from 69,900, Highlight Edition starts from 82,900. This price steps into the territory of Haval Big Dog (90,000 level) and Jetour Traveler.

City families who love camping on weekends and occasionally drive on bad roads. Three-row seven seats + 1.92-meter big bed + 1496L trunk, no need to charge, no anxiety about range, refuel and go.

Pragmatic buyers who do not want to pay too high a premium for "off-roading". The BJ30 Explorer is not a hardcore off-roader, it takes "light off-roading" to the extreme: can load, can drive, can save, can go off-road.

6. The Inspiration of the Great Strength Hexagram

The 34th Hexagram of the "I Ching" "Thunder Heaven Great Strength" says: "Great Strength, favorable perseverance." Great Strength Hexagram, upper Zhen lower Qian, Thunder travels in the sky, strong and moves. It is exactly the spiritual portrayal of light off-road SUVs—having power, and knowing self-restraint.

First Line "Strong on the toe, expedition brings misfortune, there is faith" — If toes have strength and rashly proceed, there will be danger, need to have faith. Light off-roading cannot truly treat as hardcore off-roading to rush. Second Line "Perseverance brings good fortune" — Stick to the right path is good. Do the "light" job well: can walk on bad roads, can carry things, can save fuel money.

Top Line "Ram hits the fence, cannot retreat, cannot achieve" — Ram hits the fence, caught in advancement and retreat. This is exactly the dilemma of many families: want SUV space and passability, but do not want to bear high fuel consumption and high price.

The BJ30 Explorer's solution is: no retreat (retain box-style space and passability), no advance (do not blindly pile off-road configurations to push up price), but find a balance point in the middle. 150,000 users voted with their feet, proving this path is passable.

Great Strength Hexagram says "favorable perseverance" — direction is right, persisting is victory. 70,000-level box-style light off-roading is making more families use a non-compromising way to walk towards an unrestricted life.

Welcome to watch "Reading I Ching in a Car".

On June 12, the "150,000 Loves, Highlight Edition Comes" BJ30 Traveler 150,000 Unit Production Line Exit Ceremony and Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory. This event not only witnessed an important milestone in China's light off-road SUV market - the BJ30 Traveler becoming the fastest model to reach 150,000 sales in this segment, but also marked the official appearance of the brand new version BJ30 Traveler Highlight Edition. Combined with a 30,000 yuan super replacement subsidy policy for the entire series, the new car's super replacement price starts from 82,900 yuan, with replacement prices for all models as low as 69,900 yuan. Relying on comprehensively upgraded product strength and highly competitive pricing, it further promotes off-road accessibility, allowing ordinary families to easily embrace light off-road travel lifestyles.

As the mainstream model for Beijing Off-Road focusing on the home light off-road track, the BJ30 Traveler's ability to quickly break through 150,000 units in sales is not accidental. Relying on more than 60 years of off-road technology accumulation from the brand, the vehicle features three core characteristics: "Super Off-road, Super Spacious, Super Fuel-Efficient," precisely fitting the diverse needs of current family users who balance city commuting, family travel, and outdoor play, and leading the market for a long time. Data shows that the vehicle has won both HEV hybrid box-shaped and independent HEV hybrid model sales champion titles for two consecutive years, ranked first in independent HEV hybrid SUV sales for 24 consecutive months, and also secured the number one position in retention value for independent compact SUVs in the 100,000-150,000 yuan price range, leading in both market recognition and user reputation. Not only has it taken root domestically, the BJ30 Traveler has also been exported overseas, successively winning international awards such as the Best Hybrid SUV in the Arab Region and Argentina Annual Best Import SUV, becoming one of the representative models of Chinese independent SUVs going global. Zhang Guofu, Vice General Manager of BAIC Group and Chairman of Beijing Off-Road, stated on site that the 150,000 units in sales is a quality monument jointly built by 150,000 users. The BJ30 Traveler is both an answer sheet of Chinese HEV hybrid technology for the global market and a direct reflection of Chinese manufacturing intelligence strength.

This time, the simultaneously launched BJ30 Traveler Highlight Edition, on the basis of original product advantages, has completed a comprehensive advancement around the three dimensions of Appearance, Performance, and Driving Experience, positioning itself as an advanced light off-road SUV. In terms of appearance, it continues the classic box-shaped styling, integrating rugged body lines with refined design. The distinctive Five-Star Ring Through-Light Design ensures high recognition, paired with a full set of Smart Style Modification Kits, Exclusive Star Ring Rims, and front and rear color-matched sport bumpers, maximizing the sporty atmosphere. The new car adds three exclusive paint colors: Magma Orange, Dome Blue, and Glacial River Grey. The cabin is equipped with a new orange interior and metal texture trim plates, balancing young fashion sense with home texture, covering aesthetic needs for users of different age groups.

Upgrades in powertrain and chassis are the core to the Highlight Edition's improved comprehensive strength. The vehicle uses the industry-leading 3-Motor 4WD 6-Mode HEV hybrid architecture. This system consists of a hybrid-specific engine with thermal efficiency of 41% and front and rear dual drive motors, and is the first power solution in domestic box-shaped SUVs to adopt HEV hybrid technology. The intelligent 4WD system response speed can reach 30 milliseconds, and can reach peak torque in 0.5 seconds. Combined with Electronic Center Lock, Four-wheel Electronic Limited Slip, and Intelligent Electric ATS All-Terrain Control System, it can easily handle various light off-road scenarios such as mud, sand, and articulation. On this basis, the Highlight Edition completes multiple targeted optimizations: switching to specialized AGM batteries with a cycle life 3 times that of ordinary batteries, greatly improving power supply stability; equipping Porsche-sourced VGT Variable Geometry Turbocharger technology, achieving a vehicle charging efficiency of 99%; increasing rear drive motor power from 55 kW to 70 kW, making power response more rapid in scenarios such as starting, lane changing, and emergency avoidance, achieving a two-way balance between power performance and fuel economy.

In terms of space and comfort performance, the hardware advantages of the entire BJ30 Traveler series are continued and optimized on the Highlight Edition. The 2,820mm ultra-long wheelbase combined with 66% ultra-high interior space efficiency creates a three-row seven-seater layout rare in the 100,000 yuan class market. The third-row space is sufficient to accommodate adults of 1.8 meters in height, saying goodbye to the shortcoming of "Fake seven-seater". The maximum trunk volume can reach 1,496 liters. After the rear seats are folded flat, it can form 1.92-meter flat space, balancing loading, travel, and other usage scenarios. The 38 storage spaces in the whole car also take daily miscellaneous item storage into full account. In terms of experience, the Highlight Edition creates a "Mobile Comfort Living Room," equipped with seat heating, ventilation, and steering wheel heating functions. Windows can be automatically closed by sensor in rainy days. The 64-color ambient lighting can follow the music rhythm. Combined with a large-sized central control screen and HD instrument cluster, it greatly improves daily driving comfort and sense of ritual.

Fuel consumption performance is one of the core competitiveness of the BJ30 Traveler. This advantage has also been verified by global multi-condition actual tests. Auto bloggers from five countries - South Africa, Indonesia, UAE, Poland, and Mexico - conducted actual tests under different working conditions such as unpaved roads, urban congestion, high-temp deserts, and ice-snow mountain roads. The vehicle's fuel consumption per 100km was controlled within 5 liters, and the range per tank can exceed 1,000 km. Distinguished from plug-in hybrid models, the HEV hybrid system equipped on this vehicle does not require external charging. Refueling allows normal driving, completely avoiding troubles such as finding charging piles and queuing for energy replenishment, saving users a large amount of energy replenishment time every year. At the same time, first owners can enjoy whole vehicle lifetime warranty. The battery pack has no high-voltage safety hazards. Maintenance is convenient, parts are widespread, further reducing long-term usage costs and worries.

For intuitive verification of long-term usage quality, the press conference site partnered with CCTV Finance to launch the industry's first 150,000 km real car teardown livestream. 150,000 km in mileage is equivalent to nearly ten years of usage mileage for ordinary families. The teardown results fully confirmed the vehicle's durability performance: engine turbine carbon deposits are extremely low, power output remains abundant; transmission casing has no leakage, internal gears have no obvious wear; the battery pack shows no bulging, leakage, or degradation; the subframe, suspension, and other chassis parts show no rust or oil seepage, and the overall condition is very close to new. The lens also went deep into BAIC Zhuzhou Super Factory, revealing the manufacturing intelligence strength behind high quality. This intelligent manufacturing factory adopts fully automated production lines. The stamping workshop relies on over 5,000-ton giant equipment to form body panels integrally. The welding workshop robot operations have a glue application error of no more than a hair. The painting workshop uses eco-friendly water-based paint, reducing harmful substance emissions by more than 60%. Multi-stage quality control checkpoints throughout the process guarantee the stable quality of every unit produced from the production source.

In terms of purchase policy, Beijing Off-Road launched a very generous benefit plan this time. The entire series has opened a 30,000 yuan super replacement subsidy. The policy is not limited by vehicle brand and age. New purchase users can enjoy benefits by presenting a driver's license at the store. On this basis, the brand adds five-fold exclusive privileges: First non-operational owners can receive a whole vehicle lifetime warranty valued at 6,000 yuan; diversified financial plans such as 0 down payment are provided; existing customer referral sales can receive up to an 800 yuan JD.com Gift Card; all vehicles enjoy lifetime OTA free upgrades; basic data is free for lifetime, entertainment data is unlimited for 2 years. Coinciding with the World Cup event cycle, the brand also launched a limited-time prediction activity. Purchase users can participate in World Cup champion and final score predictions. If guessed correctly, they can additionally enjoy a 50,000 yuan purchase subsidy. Multiple benefits further lower the purchase threshold.

Based on official pricing, the BJ30 Traveler Fuel Standard Edition official guide price is 99,900 yuan, super replacement price 69,900 yuan; Fuel Advanced Edition guide price 109,900 yuan, replacement price 79,900 yuan; Fuel 7-Seater Edition guide price 114,900 yuan, replacement price 84,900 yuan; Hybrid Advanced Edition guide price 136,900 yuan, replacement price 106,900 yuan. The new Fuel Highlight Edition guide price this time is 112,900 yuan, replacement price 82,900 yuan; Hybrid Highlight Edition guide price 139,900 yuan, replacement price 109,900 yuan. The complete product matrix covers a replacement price range from 69,900 to 109,900 yuan, comprehensively covering from entry-level home use to advanced light off-road needs, forming extremely strong price and product competitiveness in the 100,000-150,000 yuan SUV market.

From an industry development perspective analysis, the continuous hot sales of the BJ30 Traveler series and the launch of the Highlight Edition clearly outline the development trend of the current light off-road SUV market. With the popularity of outdoor camping, short-distance self-driving, and other lifestyles, consumers are no longer satisfied with purely city commuting SUVs and begin to pursue "city and off-road capable" all-around attributes. The BJ30 Traveler, with mature HEV hybrid technology, large seven-seater space, reliable off-road capability, and affordable pricing, precisely hits this market pain point. Compared to the relatively high threshold of traditional hard-core off-road models, this vehicle promotes "off-road accessibility" with affordable prices, transforming light off-roading from a niche hobby into a mass lifestyle. Relying on the mature production capacity and quality control system of the BAIC Zhuzhou Factory, as well as global export layout, the BJ30 Traveler not only consolidated its benchmark status in the domestic segment market, but also continues to output Chinese automotive technology and manufacturing strength to the global market.

Industry viewpoints believe that 150,000 units in sales is the phased endpoint of the BJ30 Traveler, but even more of a new starting point. The arrival of the BJ30 Traveler Highlight Edition makes up for the shortcomings of the vehicle in high-end experience and personalized configurations. Combined with purchase policies full of sincerity, it is expected to further stimulate incremental market. In the current era where independent brands are working hard on diversified travel scenarios, Beijing Off-Road, based on more than 60 years of off-road technology, continues to iterate products and optimize user rights, establishing new competitive benchmarks for the home light off-road track. In the future, with the continuous enrichment of the product line and continuous technology upgrades, the BJ30 Traveler series will continue to mine market potential, accompany more users to rush to diverse travel scenarios, and write a new chapter of Chinese light off-road SUVs.

The era of equality for boxy SUVs is truly here. A light off-road SUV boxy car, with various policies in place, the entry price is less than 70,000 yuan. Dare you believe it? With the launch of the BJ30 Traveler Highlight Edition, boxy SUVs have also entered the era of pricing in the 60,000 yuan range. So, what outstanding features and hardcore strengths does this new car have? Today, let's take a look at it and see exactly how hardcore it is.

On June 12, "150,000 Loves, Here Comes the Highlight" BJ30 Traveler 150,000th Unit Roll-off and Highlight Edition Launch Event was held at BAIC Zhuzhou Super Factory. To further promote off-road equality, let more families enjoy light off-road life, the BJ30 Traveler series launches a 30,000 yuan trade-in policy, Super Trade-in price starts from 69,900 yuan.

For the year, the brand new model BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience all comprehensively leap up, Super Trade-in price starts from 82,900 yuan. Under CCTV lens, Beijing Off-road also live-streamed disassembly of a BJ30 Traveler driven 150,000 kilometers, the whole internet witnesses the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road stated: "BJ30 Traveler has become the model to reach 150,000 units fastest among Chinese light off-road SUVs. 150,000 BJ30 Travelers carry the trust of the market, industry, and global users, this is not only a breakthrough in speed, but also 150,000 firm choices, a quality monument forged by 150,000 users. It is the answer China's HEV technology gives to the world, and it is also a thunderous declaration of Chinese smart manufacturing!"

150,000 Global Users Recognize, Casting BJ30 Traveler Highlight Moment

As the model reaching 150,000 units fastest in Chinese light off-road SUVs, BJ30 Traveler relies on over 60 years of professional accumulation by Beijing Off-road, with "Super Off-road, Super Large, Super Fuel Saving" hardcore strength, let the world see China.

"Super Off-road" is the confidence to start. Beijing Off-road created the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese boxy SUV category. Three-engine power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, specializing in long-distance energy efficiency, real-time recharging, and instant power burst respectively; Intelligent 4WD response speed reaches 30 milliseconds, can burst peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, power is always in the best state. Matching energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, easily cope with mud, sand, and other scenarios.

"Super Large" is the composure of travel. BJ30 Traveler three-row seven-seat layout, possesses 2,820 millimeter ultra-long wheelbase, 66% ultra-high space utilization rate, and 1,496 liter ultra-large trunk, rear seats purely flat folded, instantly becomes a 1.92-meter large bed. B-class boxy ultra-wide third-row space, allows 1.8-meter adults to sit still spacious. 38 storage spaces throughout the car, personal belongings have exclusive positions. Freedom for the whole family, no one settles.

"Super Fuel Saving" is long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, 5 country auto bloggers from South Africa, Indonesia, UAE, Poland, Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank of oil range over 1,000+ kilometers. No need to find charging piles, refuel and go, save dozens of hours of energy replenishment time annually. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, let every departure have no worries.

BJ30 Traveler is both a boxy SUV that can take you to the mountains, and a city commuting SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler is one in a million!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments

On the occasion of the 150,000th unit roll-off, Beijing Off-road launches a new model — BJ30 Traveler Highlight Edition, on the basis of "Super Off-road, Super Large, Super Fuel Saving", achieve comprehensive upgrade of appearance, performance, and experience.

Highlight Appearance, customized for different life stages. BJ30 Traveler Highlight Edition adopts classic boxy shape, hard aura and exquisite lines perfectly blend, exclusive Five-Arch Star Ring Through-Light Group, eye-catching and handsome; Full set of electric-style trendy modification kit, exclusive star ring wheels, front and rear matching color sport bumpers, showcasing love and free-spiritedness; New orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of different ages can find love and meet highlight moments on this car.

Highlight Performance, getting both power and fuel consumption. BJ30 Traveler Highlight Edition replaces high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, all can get timely response, give you the confidence to adhere to road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is wider, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can pulse with music rhythm, give you a space to enjoy soothing emotions alone.

BJ30 Traveler Highlight Edition lets you get both off-road life and city commuting, use a car's composure to hold both sides of life, make every ordinary daily life into a highlight moment.

First Internet Disassembly of 150,000km BJ30 Traveler, CCTV Vouches for Real Quality

To give back to the companionship and love of 150,000 car owners, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can both enjoy.

On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five levels of exclusive treatment, time-limited order can enjoy multiple car-buying gifts including warranty gift, financial gift, friend invite gift, upgrade gift, and data gift (specific treatment subject to official information).

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also time-limited opens "Passionate World Cup, Highlight Win Big Prize" event: buy car in any authorized store nationwide, can get betting qualification, accurately hit World Cup champion and final score, then enjoy 50,000 car purchase subsidy.

Real strength does not fear strict scrutiny. Press conference site, Beijing Off-road joins hands with CCTV Finance, live stream disassembly of BJ30 Traveler driven 150,000 km, show durability quality with real car condition. At the same time, lens deep visits BAIC Zhuzhou Super Factory, witness how Chinese smart manufacturing guards the excellent quality control of every car from the source.

150,000 kilometers equivalent to ordinary family nearly 10 years use mileage, after BJ30 Traveler disassembly: Engine turbo clean carbon deposit is very little, power output still abundant, gearbox shell intact no oil leak, internal gears also no wear pits, power system status excellent; Battery pack no bulging, liquid leak, internal deterioration attenuation situation, long-term use no worry battery aging failure.

Sub-frame, suspension arms no rust, oil seepage leak oil problem, whole chassis flatness, neatness and new car difference is very small, passive safety protection always online. This live stream proves with lens, BJ30 Traveler material solid, craft reliable, durability outstanding, can bring users lower maintenance cost, longer car replacement cycle, and every trip's peace of mind.

Beijing Off-road also joins hands with CCTV Finance deep into BAIC Zhuzhou Super Factory, reveal the logic behind BJ30 Traveler exquisite quality from manufacturing source. In welding workshop, hundreds of robots coordinate operation, 100% automation, glue application error not exceeding a hair, guarantee car body skeleton more sturdy, impact resistance, deformation resistance ability stronger, on bad roads no noise, during collision safer.

In stamping workshop, 5,000+ ton giant stamping equipment one-time press forming car body panels, guarantee car body uniform neat, lines smooth, good looking high appearance appearance comes from high precision stamping base; In painting workshop, dozens of robots automatic full paint spraying, paired with eco-friendly water-based paint, harmful pungent volatile substances reduced by over 60%, new car no odor, elderly children riding car more assured, paint surface more sun-resistant, more corrosion-resistant. At the same time, every process has quality control inspection gate, guarantee every unit roll-off BJ30 Traveler all quality standards met, let users buy with peace of mind, drive with ease.

150,000 Loves, Here Comes the Highlight. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting users with different needs find most fitting travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincerity price, let every love not be betrayed, let every departure shine.

BJ40 Extended Range Long Endurance Edition then takes "City and Off-road Extremely Safe" hardcore strength, accompany users to go to broader world. In future, Beijing Off-road will continue with owners side by side, rush to next journey mountains rivers lakes seas, jointly go to every highlight moment.

BJ30 Traveler Highlight Edition launch, not only enriches and perfects Beijing Off-road product matrix, also brings more car buying choices for users with a budget of under 100,000 yuan planning to buy a boxy SUV. BJ30 Traveler Highlight Edition relying on its "City and Off-road Extremely Safe" hardcore product strength, hopes boxy market welcomes new round reshuffle, and also hopes further boost Beijing Off-road sales.

On June 12, under the spotlight of the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler vehicle officially rolled off the line. This car enterprise with over 60 years of off-road accumulation gave the answer with a set of data: orders exceeded 16,859 vehicles within 24 hours of launch, making it the model that fastest achieved 150,000 sales in the light off-road SUV category in China. At the same time, the brand new model BJ30 Traveler High-Gloss Edition officially launched. The entire series offers a 30,000 yuan super trade-in policy, with super trade-in prices starting from as low as 69,900 yuan. The High-Gloss Edition super trade-in price starts from 82,900 yuan.

Behind this speed is the precise positioning of Beijing Off-Road in the "box-style" light off-road market. According to China Automotive Technology and Research Center statistics, the Chinese off-road vehicle market sales exceeded 1.3 million units in 2025, with a year-on-year growth of over 25%. Among them, light off-road models, relying on people-friendly pricing and personalized design, have already occupied nearly 70% of the market share. Among "box-style" models in the 100,000-200,000 yuan price range, BJ30 Traveler found a differentiated growth curve with three tags: "super off-road, super large, super fuel-efficient".

Three-Powertrain Four-Wheel Drive Six-Mode, HEV Hybrid Lands First

The BJ30 Traveler is equipped with the industry-leading "Three-Powertrain Four-Wheel Drive Six-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture includes a hybrid dedicated engine with a thermal efficiency of 41%, as well as front and rear drive motors, respectively responsible for long-distance energy saving, real-time power replenishment, and instantaneous burst. The intelligent four-wheel drive response speed reaches 30 milliseconds, combined with electronic locking center and four-wheel electronic limited slip systems, the maximum wheel end torque can reach 5928 N·m, covering mild off-road scenarios such as mud and sand.

Fuel consumption is the most direct perception dimension for users. Actual measurement data from five car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows that the BJ30 Traveler's fuel consumption per 100 kilometers did not exceed 5 liters under road conditions in various countries, with a single tank range exceeding 1,000 kilometers. It needs to be viewed rationally that there is a certain gap between the limit data under professional driving conditions and the actual comprehensive fuel consumption of ordinary users—the latter is likely to fluctuate in the 5L-6.5L range, still belonging to a relatively superior level in the same class.

Three Rows, Seven Seats, 1496-Liter Trunk

For family users, space is the core variable in car purchasing decisions. The BJ30 Traveler's body dimensions are 4730mm x 1910mm x 1790mm, wheelbase 2820mm, adopting a three-row seven-seat layout (2+3+2), a 66% occupancy rate allows adults 1.8 meters tall to sit in the third row without feeling cramped. The trunk conventional volume is 420 liters, which can be expanded to 1496 liters after the rear seats are folded flat, forming a pure flat space 1.92 meters long. Combined with a 215mm ground clearance, it can serve both commuting and camping scenarios. The entire car has 38 storage spaces, providing enough storage elasticity for multi-member family travel.

Precise Reinforcement in Three Dimensions

The newly added High-Gloss Edition model is not a simple stacking of configurations, but precise optimization based on feedback from 150,000 users. Its core upgrades include:

Performance Level: Replaced with high-performance AGM batteries, cycle life is 3 times that of ordinary batteries; equipped with Porsche same-brand turbocharging technology, vehicle charging efficiency reaches 99%; rear motor power increased from 55kW to 70kW, power response in scenarios such as ramp merging and emergency avoidance is more timely.

Experience Level: Equipped with seat heating, ventilation, steering wheel heating, the system can automatically close windows upon sensing raindrops; 64-color ambient lighting supports rhythm movement with music, car system OTA lifetime free upgrade, basic traffic lifetime free.

Appearance Level: Adopted the unique five-arch star ring through light group in the same class, paired with exclusive star ring wheels and front and rear same-color sport bumpers, providing personalized color schemes such as Lava Orange.

Quality Verification: CCTV Car Disassembly Confirms Durability

At the press conference, Beijing Off-Road and CCTV Finance live broadcast disassembled a BJ30 Traveler with 150,000 kilometers of driving. The results showed: extremely low engine turbo carbon accumulation, transmission housing had no oil leakage and internal gears had no wear pits; battery pack had no bulging, liquid leakage and obvious attenuation; subframe and suspension swing arm had no rust and oil seepage problems, chassis flatness was slightly different from new cars. The core value of this live broadcast was to respond to the consumer's inherent cognition of domestic cars "falling apart after driving for a long time" with the real state of parts.

Price and Policy: 30,000 Yuan Subsidy Lowers Entry Threshold

The BJ30 Traveler series offers a 30,000 yuan super trade-in policy, with an entire series official guide price of 99,900-136,900 yuan, super trade-in price dropped to 69,900-106,900 yuan. On this basis, five layers of favors are also stacked: the first non-operating owner enjoys a 6,000 yuan vehicle lifetime warranty, 0 down payment financial plan, old user referral reward 800 yuan JD.com Gift Card, whole series lifetime OTA free upgrade, basic traffic lifetime free and 2 years unlimited entertainment traffic.

Final Thoughts

In the transition period of the off-road SUV market from "niche hardcore" to "mass light off-road", the BJ30 Traveler proved with 150,000 units of sales answer sheet: what truly touches family users is not stacked parameters, but perceivable practical value—the low fuel consumption brought by HEV hybrid, the travel freedom brought by seven-seat layout, and the price sincerity brought by 30,000 yuan trade-in policy. For families with a budget in the 70,000-110,000 yuan range hoping to balance city commuting and outdoor life, BJ30 Traveler provides a realistic option to land "off-road dreams" into daily travel.