On May 15, the 18th Xuan Yuan Auto Blue Book Forum was held in Guangzhou.

At the "Ceiling of China's Auto Global Share" peak forum, Linglong Tires President Zhou Lingkun first systematically shared Linglong's "Globalization + Regionalization + Localization" overseas expansion strategy. As a parts company that planned ahead of the whole vehicle overseas expansion wave, Linglong is now using its deeply rooted comprehensive capabilities to help the Chinese automotive supply chain leap to the global stage.

Regarding the topic of "Whether China's Auto Global Share Can Break 25% in 2030", Zhou Lingkun pointed out that this depends on the enterprise's real capabilities in local production, governance, and services, not just the volume of local exports.

Globalization: Upgrading from "Selling Products" to "Building Capabilities"

Zhou Lingkun stated that true globalization is building R&D, manufacturing, and management capabilities globally. Currently, Linglong has established a "Three Countries, Eight Locations" R&D system across China, Germany, and the US; the manufacturing side has laid out 5 bases in China and 2 overseas; the management side has formed international teams and a localized talent matrix to ensure the ability to mobilize global resources to serve customers in any market.

Regionalization: Production Capacity Follows the Market, Entering the German Luxury Mainstream

"Wherever the OEM goes, Linglong builds its factory." The core of regionalization is "local production, local delivery". Linglong uses Thailand and Serbia as pivots. The Thailand factory, put into production in 2014, has an annual capacity exceeding 17.2 million units; the Serbia factory achieved mass production in 2024, has passed potential supplier audits by Volkswagen, Audi, and BMW, and started supplying Renault and Ford, marking that Chinese tires have moved from the "margin" to the "mainstream" in top OEM supply chains. Zhou Lingkun analyzed that foreign OEMs are tightening in the strategic component field, but the new requirements of new energy vehicles for tire rolling resistance and quietness have opened a larger window for Linglong to cut into foreign high-end supply.

Localization: Refusing to be an "Outsider", Exporting Commercial Civilization

True overseas expansion is not just capacity transfer, but growing together with the local area. Linglong is deeply localized in three aspects: personnel, supply chain, and community: Overseas bases hire a large number of local employees; relying on Thailand's rubber resources for local procurement, building local supply support in Serbia; actively participating in local public welfare to become an recognized "corporate citizen". Zhou Lingkun emphasized that manufacturing overseas expansion is more about exporting commercial civilization that makes the local area prosperous, achieving mutual success with the local area.

Looking to the long term, Linglong targets becoming a locally trusted supplier in Europe and Asia-Pacific, and a Top 5 global partner for new energy vehicle supply, will collaborate side by side in every key market of Chinese automakers' overseas expansion. With a "difficult but correct" layout, let the roots of the Chinese supply chain root deeper and deeper globally.

For ordinary families choosing a commuting pure electric SUV, space, driving quality, and long-term vehicle guarantee are the three hard standards, with the 80,000 Yuan price point being the budget red line for most ordinary car buyers. In the current new energy vehicle market, Changan Qiyuan New Q05 and Leapmotor A10 hold steady on the popular list, the prices of the two cars overlap, and it is also easy to feel conflicted. So how to choose these two cars, let us analyze it in detail today.

On pricing level, Leapmotor A10 official guide price 65,800-86,800 Yuan, entry threshold low, focusing on low-cost short-distance commuting, around 80,000 Yuan you can buy 505 Enjoyment Edition model; Changan Qiyuan New Q05 official guide price 79,900-114,900 Yuan, after terminal discount from 69,900 Yuan, after high configuration version price drop, 80,000 Yuan budget can reach 405Max model. Relying on state-owned enterprise manufacturing heritage, Changan Qiyuan New Q05 has long stepped out of the domestic market to start a global layout, in May the model officially landed in the Thai market, in June advanced into Uzbekistan, in August landed in Indonesia and various countries in Central and South America, in October landed in the strict European market, possessing solid global car quality. Today's comparison, we also focus on Changan Qiyuan New Q05 405Max and Leapmotor A10 505 Enjoyment Edition to carry out, both cars actual price are more than 70,000 Yuan, also possess discussion significance.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Space performance is a key watershed for family vehicles, Changan Qiyuan New Q05 as a compact SUV, 2735mm wheelbase advantage is prominent, rear row horizontal and longitudinal remainder is sufficient, 1.8 meters tall passengers, also can have more than one fist of legroom, with three adults fully loaded legs, shoulders no squeezing, after installing child safety seats remaining surplus space, trunk is neat with large depth, baby strollers, daily life supplies, camping full set equipment can be easily stored.

Leapmotor A10 positioned as a small SUV, wheelbase 2605mm, relying on space optimization to increase trunk volume, single person, double person commuting storage is enough, but rear legroom is cramped, 1.8 meters tall passengers, just some leg bumping, during holidays whole family travel together, rear passengers long time sitting easily tired, relatively hard to adapt to three-generation family normalized travel.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Including comfort configurations, two cars also pulled apart gap. Two cars standard front seat heating, winter cold get on car do not need endure cold seat cushion. But Changan Qiyuan New Q05 additionally equip driver seat ventilation, driver massage, summer say goodbye to seat stuffy, long distance driving massage relieve waist back pain, rear seat backrest angle adjustable, passengers can independently switch lying sitting posture. Air conditioning configuration, Changan Qiyuan New Q05 carry full automatic constant temperature AC + rear independent air vents, whole car temperature balanced; Leapmotor A10 equip manual AC, cancel rear air vents, summer high temperature travel rear cooling slow, comfort poor.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Cabin materials and smart configurations, directly determine our impression. Changan Qiyuan New Q05 whole cabin large area soft wrapping cover door panel, center console, armrests and other high frequency touch areas, plus global manufacturing quality inspection standards, long time bumpy road conditions not easy appear interior noise. Car machine compatible most mobile phone ecosystem, built-in 50W car wireless fast charge, save inside car messy wire lines. Same class rare cabin smart fresh air system, can effectively purify inside car air, whole family travel more healthy. Leapmotor A10 interior soft package only concentrated on center console local area, door panels mostly hard plastic, inside car materials lean basic, common car machine interconnection functions indeed can achieve, but phone interconnection only support HUAWEI HiCar, Changan Qiyuan New Q05 then on this basis out CarPlay, Carlink and Honor phone interconnection, can achieve more mobile phone brand interaction experience.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Power, three-electric performance, relate to long term vehicle care convenience. First talk about battery, Changan Qiyuan New Q05 all series standard CATL power battery, large factory cell stability through extensive verification, match 6 years or 150,000 km whole vehicle warranty, long term vehicle use guaranteed; Leapmotor A10 equip Gotion High-tech / Jiangsu Zhengli two battery types, whole vehicle warranty only 4 years or 120,000 km, later maintenance guarantee weak.

Power part, Changan Qiyuan New Q05 carry 120kW drive motor, city start, fast road overtaking power step follow step have, long time uphill full load also calmer; Leapmotor A10 max power 90kW, daily city commuting smooth enough, high speed overtaking, full load climbing power reserve insufficient, need reserve longer acceleration distance. Range aspect, Leapmotor A10 CLTC range 505km, small advantage, Changan Qiyuan New Q05 405km version meet daily commute, but also given 506km long range version option, balance long distance travel needs. Additionally, Changan Qiyuan New Q05 entry level battery direct cooling, Leapmotor A10 entry level air cooling, relatively, Changan Qiyuan New Q05 heat dissipation ability will be stronger.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Comprehensive overall product power, Leapmotor A10 starting price friendly, suitable for single living office workers, young couples daily commuting. Changan Qiyuan New Q05 rely on global car strict manufacturing standards, space, comfort configuration, power advantage, more adapt to multi-member family full scenario vehicle needs. So, 80,000 Yuan budget want balance quality and practicality, I think Changan Qiyuan New Q05 is more worth attention option.

中國汽車工業又一個歷史性時刻喺上海定格！——但呢場儀式嘅真正看點，唔係數字本身，而係上汽點樣將「舞臺」交給咗用戶。

2026 年 5 月 28 日，上海北外灘世界會客廳。當智己 LS9 Hyper 作為上汽集團第一億輛下線車型駛上舞臺，呢間持續奔跑嘅中國汽車集團完成咗一項中國汽車工業史上從未有人企及嘅成就：累計產銷量正式突破一億輛。

毫無疑問，呢個係值得記入行業歷史嘅數字。但更加值得外界關注嘅則係呢場交付儀式嘅呈現方式。作為中國車企中首個達成呢一成就嘅「開路人」，上汽用一場別出心裁嘅交付儀式，為後續所有尚未「撞線」嘅車企留下咗樣本。

十餘個整車品牌、十九款車型、十五個交付節點、橫跨亞歐嘅接力直播，構成咗一場圍繞「全價值鏈」展開嘅現象級路演。喺中國汽車產業普遍陷入單品爆款焦慮嘅當下，上汽卻將今次儀式做成咗一次對體系能力嘅最佳表達。

而體系能力嘅終極指向，從來唔係企業自己有多強，而係用戶感受到咩。呢場交付儀式嘅真正創新，正正喺於佢將「體系自信」轉化成一場以用戶為主角嘅敘事實驗。

從單品爆發到體系穩固 上汽奮鬥嘅「長久之路」

過去幾年，中國汽車行業最熟悉嘅成功模式就係「爆款驅動」，某一款車銷量破萬、某一項技術首發、某一次發布會刷屏，幾乎構成咗所有車企傳播工作嘅 KPI。不得不承認，呢種敘事邏輯喺新勢力崛起嘅窗口期極其有效，佢放大咗單點突破嘅戲劇性，亦令消費者快速建立起對新品牌嘅認知。

然而，進入 2026 年，行業嘅規則已經悄悄改寫咗。新勢力紅利期已經接近尾聲，單點突破嘅邊際效應遞減，越來越多車企發現，光有爆款救唔到銷量曲線嘅整體下滑，光講技術參數都好難再打動日益冷靜嘅消費者。

而上汽呢場交付儀式，恰好踩喺呢個節點上。佢冇將焦點集中喺某一款新車，亦冇借助單一明星代言人引爆話題，而係用十九款車型、十餘個品牌、覆蓋 5 萬級到 50 萬級、覆蓋乘用與商用、覆蓋國內與海外嘅「全家福」，向外世呈現咗一個完整嘅產業斷面。

當智己 LS9 Hyper 喺主會場登場，華境 S 喺柳州交付，MG4 EV Urban 喺倫敦交付，大通 eDeliver 5 喺新加坡交付，紅岩 i 傑獅喺太原交付，躍進大拿 T1 喺揚州交付，上汽想要傳遞畀外界嘅強烈信號——憑實力交付破億，已經好明顯咗。

能夠同時調動咁多品牌、咁多品類、咁多海外節點完成接力交付嘅車企，今日，能夠讓業界睇到實際成果落地嘅，喺中國有且得一家——上汽集團。

呢背後除咗冉冉升起嘅自主品牌，上汽車苦心經營嘅合資品牌亦喺呢場儀式中扮演咗關鍵角色。

大眾 ID.ERA 9X、AUDI E7X、凱迪拉克凱威德、別克至境 E7、別克至境世家集體登場，當合資車型同自主車型喺同一個交付舞臺上共享話語權，外界睇到嘅係一個更加多元嘅上汽。佢既係燃油車時代合資合作嘅發起方，亦係當下新能源智能化技術嘅輸出方，更係全球技術平台嘅整合方。

對於「電動化 + 智能化」轉型正處於上下求索階段嘅所有喺華合資車企而言，無疑係一份及時又有說服力嘅答案。

實際上，上汽集團新車交付破億背後，除咗喺乘用車係主賽道，商用車亦係關鍵嘅「鋪路石」，呢份唔聲唔聲嘅基石補足咗上汽佈局整車嘅最後一塊拼圖。DHL、嘉定公交、恆隆勝工貿、地上鐵呢啲批量用戶名單出現喺主會場，意味著上汽願意喺最高規格嘅傳播事件入面畀商用業務留出位置，話畀所有人知，上汽集團嘅全面佈局同體系敘事，注重均衡冇偏科。

將舞台畀返用戶：呢場儀式做咗咩啱？

如果只用一句說話定義呢場一億輛交付儀式，嗰應該係：佢唔係一場發布會，而係一場以用戶為主角、以全球接力為形式嘅「流動歷史公開課」。

傳統汽車行業嘅里程碑活動，往往係領導致辭、產品講解、數據展示嘅「企業秀」。但上汽今次徹底顛覆咗呢個固有模式。由上海北外灘世界會客廳嘅主會場出發，透過東方衛視全球直播，串聯起國內多城及英國、印尼、新加坡等海外交付現場，跨越亞歐大陸、橫跨多個時區，完成咗一次真正意義上嘅「去中心化」接力交付。

呢場儀式嘅核心創新喺於三個「第一次」：

第一次畀用戶成為絕對主角。第 1 億位用戶係 Momenta CEO 曹旭東——「夥伴變車主」嘅設定，將「用戶」嘅概念由消費者拓展到生態夥伴；榮威兩代車主嘅「十年信任之約」、倫敦實習醫生 Natalia 繼承祖父 MG 情懷、85 後村書記龐富強用五菱榮光為留守老人送餐……每一個交付動作背後都係一個真實嘅人生故事。上汽冇安排任何領導長篇講話，全部時間都交給咗「交付」呢個核心動作以及交付背後嘅用戶敘事。

第一次用「全球接續交付」取代「中心化舞臺」。從第 99,999,996 台到第 100,000,013 台嘅「接力交付」，營造咗即時懸念同參與感；唔同膚色、唔同語言、唔同車型喺同一主題下接續亮相，構成咗一場極具衝擊力嘅品牌傳播事件。呢種「去中心化」嘅儀式設計，喺中國汽車品牌入面仲冇先例。

第一次將交付儀式本身定義為「內容」。儀式即新聞、即傳播。上汽冇依賴傳統通稿，而係讓全球接力嘅畫面、用戶真實嘅情感共鳴、全品類同台嘅視覺奇觀，自己成為最具傳播力嘅內容。呢開創咗中國品牌同媒體融合嘅全新敘事方式——從「企業講乜媒體寫乜」，轉變為「媒體同用戶共同見證乜、感動乜」。

呢場儀式嘅底層邏輯，正正係上汽「識車仲識你」用戶理念嘅集中兌現：唔係企業站喺舞臺中央告誡用戶「我有多強」，而係將用戶請上舞臺，令世界睇到「我哋共同行咗幾遠嘅路」。一億輛，唔係一個冷冰冰嘅工業數字，而係一億份信任托付嘅溫度總和。呢種以用戶為中心、以情感共鳴為內核、以全球接力為形式嘅活動創意，為中國汽車品牌點樣做里程碑式傳播，留下一個極具參考價值嘅「上汽樣本」。

比一交付億輛更難嘅，係體系成長嘅「可持續」

喺呢場盛大嘅新車交付儀式背後，筆者認為，上汽嘅「一億輛里程碑」真正稀缺嘅地方，喺於體系成長嘅「可持續」。

實際上，上汽嘅傳奇造車故事，始於從零到整嘅突破，更成於縱橫捭闔嘅開放合作。

由 1955 年上海內燃機配件製造公司成立，到 1958 年鳳凰牌轎車試製成功，再到 1983 年第一輛桑塔納手工組裝下線，1997 年上海通用 23 個月建廠出車，2006 年榮威誕生，2016 年榮威 RX5 開啟互聯網汽車時代，2020 年智己汽車成立，上汽車條時間線上每一個節點都對應住中國汽車工業嘅一次產業升級。

如今，呢種連續性「創業」喺當下嘅中國汽車工業中已經屬於「稀有資產」咗。

多數車企要麼由合資起步，要麼由新勢力起步，要麼由某一次重大轉型起步。但能夠將技術、品牌、產品以及背後更加細分嘅自主與合資兩條線「無中生有、由弱變強」嘅發展故事完整講完嘅龍頭企業屈指可數。上汽七十余年嘅發展史，濃縮落嚟幾乎就係一部中國汽車工業嘅發展史，而正正係呢一點構成一億輛新車交付里程碑最厚重嘅歷史注腳。

其中，決定上汽大步向「電動化 + 智能化」轉型嘅歷史性節點，正正係至關重要嘅 2014 年。當年，高層喺調研上汽發展時明確提出嘅「發展新能源汽車係我國由汽車大國邁向汽車強國嘅必由之路」嘅總方針，被上汽高層深刻領悟並付諸行動，上汽隨即啟動全面新能源轉型。由此拉開咗上汽集團乃至全國汽車產業「換道超車」嘅序幕。

12 年後嘅 2026 年，上汽正式迎來全球第一億輛新車嘅用戶交付，呢背後上汽喺新能源板塊所做嘅努力同取得嘅成果，可謂舉世矚目。

回看十二年前提，新能源轉型喺國內產業界遠未形成共識。技術路線之爭、補貼政策之變、市場接受度之淺，令好多企業喺轉型節奏上踌躇。上汽果斷選擇咗率先轉型呢條路，其研發投入、產能佈局同創新體系嘅搭建，都始終行喺行業前列。

喺新能源賽道嘅搶跑，成就咗上汽集團今日喺智電新時代嘅領跑。

最新數據顯示，2026 年 1 至 5 月，上汽集團累計實現整車銷售 165.1 萬輛，繼續穩居行業頭部。其中，自主品牌 1-5 月累計銷售 117.3 萬輛，同比增長 8.6%，佔集團總銷量嘅比重首次突破七成，達到 71.1%；新能源車 1-5 月累計銷售 59.5 萬輛，同比增長 13.2%；海外市場 1-5 月累計銷售 58.9 萬輛，同比大漲 45.9%。自主、新能源、海外同時發力，推動上汽喺穿越週期中持續向上，亦為第 1 億輛交付後嘅新征程寫下有力嘅注腳。呢啲數字回答嘅，係長期主義喺中國汽車行業係咪仲可以跑贏嘅問題。

此外，上汽戰略定力嘅另一個支撐點則來自佢深度內化嘅全球佈局。海外 100 多個零部件生產基地、3000 多個經銷商網絡、4 個海外生產製造中心、42 艘自營滾裝船嘅安吉物流，呢啲資產入面嘅大部分都唔係喺過去兩三年突擊形成嘅，而係過去十年甚至二十年持續投入嘅結果。

而喺品牌端睇來，MG 喺歐洲連續 11 年蟬聯中國品牌銷冠，2025 年歐洲年銷突破 30 萬輛，今年 3 月 MG 喺法蘭克福發布 SolidCore 半固態電池同 Hybrid+ 混動技術，標誌著上汽全球化嘅邏輯從「產品出海」切換到「技術同價值鏈輸出」，冇十年以上嘅本地化運營積累，呢種切換都係切唔動嘅。

此外，上汽車揀選嘅第一億位用戶正正係佢目前最耀眼嘅供應鏈合作伙伴 Momenta CEO 曹旭東。將里程碑用戶嘅角色交畀一家智駕科技公司嘅創辦人，上汽車想要傳遞嘅信號好清晰，那就係上汽車並唔將「用戶」狹義理解為消費者，而將生態夥伴一齊納入到用戶生態入面。

而呢種姿態亦都好睇做係上汽由桑塔納國產化共同體時期就建立嘅海派合作文化根基嘅一種延續：開放、共創、互為底座。喺呢個行業越來越傾向於「垂直整合」同「全棧自研」嘅當下，上汽車選擇咗將技術圍牆搗開，令夥伴變成共同體嘅一部分。獨行快，眾行遠嘅道理，喺呢場一億輛嘅里程碑紀念上，似乎更加有分量咗。

寫喺最後：

喺呢場堪稱係中國汽車工業盛事嘅里程碑事件中，上汽車達成嘅一億輛新車交付，雖然係個具體嘅數字，但佢喺整個產業中所具備嘅含義卻無法用具體嘅某個度量嚟概括。

而喺交付一億輛新車嘅成就背後，上汽同其他中國汽車企業一樣，都喺面臨住新嘅考題。喺新嘅競爭維度入面，點樣調動全品類、點樣跨越乘商、點樣整合海內外、點樣讓合資同自主喺同一個屋簷下協同，將成為衡量車企真實實力嘅新標尺。

對上汽自己嚟講，交付第一億輛新車只係階段性答卷，亦係新起跑線。2026 年之後嘅市場，唔會因為呢個數字而對佢格外寬容，但對上汽車本身嚟講，佢亦並唔需要「特殊待遇」，而係力圖透過呢場儀式嚟證明，呢間行過七十余年嘅中國汽車龍頭企業，依然保持住開放合作嘅戰略定力，依舊具備將戰略意圖轉化為產業行動嘅實戰能力。

On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.

Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy

The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.

In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.

In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.

With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.

Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community

Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.

The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.

At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.

The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.

On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.

618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.

This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".

6月13日，2026重庆国际车展拉开帷幕。长安马自达以“依然马自达”为主题，携经典跑车MX-5、全球战略新能源车型MAZDA EZ-6、MAZDA EZ-60及4月上市的EZ-60马年限量版齐聚N8馆，全面展示电动化转型的最新成果。

品牌在车展期间同步推出多项用户共创计划，并开启618年中大促：在至高20,000元国家以旧换新补贴与17,000元厂家置换补贴基础上，购买指定车型额外赠送价值7,999元的专属尊享套装。

从诞生之初，EZ-6与EZ-60便遵循全球统一标准。设计层面，EZ-6荣膺“2026世界年度设计车”，成为中国新能源车型中首个获此殊荣者；EZ-60则包揽德国红点、iF、美国IDA三大世界设计赛事，累计斩获8项全球顶级设计大奖，成为SUV领域独一无二的“大满贯”得主。

在安全性能上，EZ-6已通过C-NCAP、E-NCAP、中保研等5项权威测评，其中C-NCAP乘员保护得分率与E-NCAP儿童保护得分率均为2025年度已测车型最高；EZ-60电池安全更超前满足2026年7月即将实施的新国标及欧洲标准。长安马自达向所有新能源用户作出“电池终身自燃包赔”承诺——不限里程、不限车主，彻底消除用户的电池安全顾虑。

操控方面，长安马自达不盲目追求账面参数，而是聚焦“车随意动、驾乘愉悦”的真实体验，通过整车协同开发从源头解决电动车常见的晕车问题。

车展现场，车主兼冠军车手纪浩分享了驾驶原厂未改装纯电EZ-60征战中国新能源汽车拉力锦标赛的经历：在6天910公里的严酷赛程中，面对多数增程与插混对手，凭借EZ-60极致的稳定性与“人马一体”调校，从27个品牌100台参赛车中脱颖而出，夺得场地赛SUV组冠军、拉力赛总成绩亚军，用赛道实力验证了量产车的操控上限。

品质保障上，两款车型均诞生于马自达全球最佳工厂——南京工厂，与出口全球的右舵版车型共线生产，执行完全一致的制造与品控标准。长安马自达已成为国内首个同时获得欧盟、英国、澳大利亚三大市场整车认证的合资新能源车企。

5月底，来自欧洲、澳洲、泰国的80多位海外经销商专程考察南京工厂，对生产工艺与品控体系给予高度评价。市场表现同样亮眼：EZ-60已连续7个月领跑合资新能源中型SUV销量榜，海外订单与预售持续向好。

长安马自达汽车销售分公司执行副总经理吴旭曦表示：“长安马自达已升级为马自达全球新能源整车设计、研发、制造基地和出口中心。每一位马自达新能源用户所拥有的，都是一台真正的全球车。”

深耕中国市场21年，500万用户是长安马自达最宝贵的财富。2026年，品牌持续深化“用户+”思维，推出一系列用户共创活动，构建起覆盖情感连接、价值共创、责任共担的全生命周期用户生态。参与活动的马粉，将有机会登上2026粉丝盛典的舞台。

年初启动的“心愿之旅”，以“用户许愿、品牌助力”的形式，让品牌真正走进用户生活。已推出11期的“车主故事荟”，则成为马粉精神的集中展示：有连续7年资助贫困小学的公益达人，有连续4年组织车友关爱特殊儿童的爱心领队，有因马自达相识相知的情侣……这些真实鲜活的故事，构成了长安马自达最动人的底色。

“悦马创作家”与“全民经纪人”计划，鼓励用户用镜头和文字记录拥车生活，用口碑传递产品价值。活动上线以来，涌现出大批金牌推荐官，其中一位已累计向100多位亲友推荐马自达。“零零后”EZ-60车主孙靖依作为“悦马创作家”代表分享道：“平时工作忙，但可以利用空闲时间分享用车感受。如果你是马自达车主，喜欢分享、爱交朋友，欢迎加入我们。”

5月启动的“青苗计划”第二季，正陆续走进全国顶尖高校，与青年学子深度交流长安马自达在设计、驾控、安全、智能化及三电领域的实践成果。同步开启的EZ-60全国高校改装设计大赛，不仅为优秀作品提供创意落地的机会，还向青年学子开放暑期实践与实习名额，推动产学深度融合。

自2015年起，长安马自达已在云南累计捐建12所希望小学，总投入超1000万元，惠及上万名师生。今年6月，品牌再度发起“每一公里都有善意”公益行动：6月1日至20日，车主每行驶1公里，品牌即捐赠0.1元善款，全部用于改善希望小学的学习与生活条件，让爱与车轮一同前行。

借重庆车展契机，长安马自达同步开启618购车礼遇：全系车型可享至高17,000元厂家置换补贴与20,000元国家以旧换新补贴，购指定车型赠送价值7,999元尊享套装（含充电桩、太阳膜、脚垫等），并提供0首付5年低息（年均费率1.99%）及终身零燃权益。到店试驾新能源车型，还可获赠国家级非遗金陵金箔礼品。

“依然马自达”从不只是一句口号——长安马自达在传承百年品牌基因的同时，始终将用户需求置于首位。未来，品牌将继续以全球标准打造每一款产品，用真诚连接每一位用户，让更多人体验“人马一体”的纯粹驾驶乐趣。

6月12日，“十五万热爱，高光而来” BJ30旅行家十五万台下线暨高光版上市发布会在北汽株洲超级工厂举行。为进一步推进越野平权，让更多家庭享受轻越野生活，BJ30旅行家全系推出3万元置换政策，超级置换价6.99万元起。年度全新版型BJ30旅行家高光版上市，定位轻越野SUV，颜值、性能、体验全面跃升，超级置换价8.29万元起。

在央视镜头下，北京越野还直播拆解了一台行驶15万公里的BJ30旅行家，全网见证车辆的可靠品质。

北汽集团副总经理、北京越野董事长张国富表示：“BJ30旅行家成为了中国轻越野SUV最快达成15万台的车型。十五万台BJ30旅行家，承载着市场、行业和全球用户的信赖，这不仅是速度的突破，更是十五万次坚定的选择、十五万份用户铸就的品质丰碑。它是中国HEV技术交给世界的答卷，更是中国智造掷地有声的宣言！”

十五万全球用户认可，铸就BJ30旅行家高光时刻

BJ30旅行家依托北京越野六十余年专业沉淀，以超野、超大、超省的硬核实力，让世界看见中国。

“超野”是出发的底气。

北京越野打造了行业领先的“三擎四驱六模HEV混动架构”，并率先应用于BJ30旅行家，成为中国方盒子SUV品类首款HEV混动车型。三擎动力是一台41%热效率混动专用发动机、前驱动电机和后驱动电机，分别擅长长距离节能、实时补能与瞬时爆发；智能四驱响应速度达30毫秒，0.5秒即可爆发峰值扭矩。六大模式可自动选择最优工作方式，动力始终处于最佳状态。配合能量中锁、四轮电子限滑及智电ATS全地形控制系统，轻松应对泥地、沙地等场景。

“超大”是出行的从容。

BJ30旅行家三排七座布局，拥有2820毫米超长轴距、66%的超高得房率，以及1496升超大后备箱，后排纯平放倒秒变1.92米大床。B级方盒子超宽第三排空间，让1.8米成年人乘坐依然宽敞。全车38处储物空间，随身物品都有专属位置。全家出行自由，每个人都不将就。

“超省”是长久的陪伴。

BJ30旅行家实现了省钱、省时、省心。近期，来自南非、印尼、阿联酋、波兰、墨西哥的五国汽车博主，实测国产SUV的油耗，BJ30旅行家在每个国家都跑出百公里不超5升的成绩，一箱油续航超1000多公里。无需找充电桩，加油即走，每年节省数十小时补能时间。同时，首任车主享整车终身质保，无高压电池包安全隐患，保养简便且配件充足，让每一次出发都无后顾之忧。

BJ30旅行家既是一台能带你奔赴山野的方盒子，还是一台能让你舒享生活的城市通勤SUV。轻越野SUV千篇一律，BJ30旅行家万里挑一！

BJ30旅行家高光版发布，迎来颜值、性能、体验三大高光时刻

值此十五万台下线之际，北京越野推出全新版型——BJ30旅行家高光版，在“超野、超大、超省”的基础之上，实现颜值、性能和体验全面跃升。

高光颜值，为不同人生阶段量身定制。BJ30旅行家高光版采用经典方盒子造型，硬朗气场与精致线条完美融，独有的五阙星环贯穿灯组，醒目帅气；全套电感潮改套件、专属星环轮毂，前后同色运动保险杠，尽显热爱与洒脱；全新橙色内饰和金属纹理饰板勾勒层次与品质，凸显温润底蕴。不同年龄段的用户都能在这台车上寻得热爱、遇见高光。

高光性能，动力与油耗兼得。BJ30旅行家高光版换装高性能、长寿命的专用AGM电瓶，循环寿命达普通电瓶的3倍；搭载保时捷同款涡轮增压技术，整车充电效率达99%；后电机功率从55千瓦提升至70千瓦，匝道汇入、路口起步、紧急避让，都能获得及时响应，给你坚守路权的底气。

高光体验，打造移动的舒适会客厅。相比普通SUV，BJ30旅行家车身更高，视野更开阔，还有座椅加热、通风、方向盘加热等功能，贴心舒适。系统可感应雨滴，自动关窗。64色氛围灯能随音乐节奏律动，给你独享舒缓情绪的空间。

BJ30旅行家高光版让你越野生活与城市通勤兼得，用一台车的从容，装下生活的两面，把每一个平凡的日常，都过高光时刻。

全网首拆十五万公里BJ30旅行家，央视鉴证真实品质

为回馈十五万车主的相伴与热爱，北京越野推出“3万超级置换政策”，置换用户和新购用户都可以享受。在3万元超级置换政策之上，北京越野还带来五重尊享礼遇，限时下订即可享受：

第一重，质保礼：赠送价值6000元整车终身质保（限首任非营运车主）；

第二重，金融礼：0首付等多种金融产品可选；

第三重，呼朋礼：老客户转介绍成交，奖励至高800元京东卡；

第四重，升级礼：全系终身OTA免费升级；

第五重，流量礼：基础流量终身免费，娱乐流量2年免费且不限量。

值此世界杯开幕，BJ30旅行家高光版还限时开启“燃情世界杯，高光赢大奖”活动：在全国任意授权门店购车，即可获得竞猜资格，精准命中世界杯冠军和决赛比分，再享5万购车补贴。

真正的实力不畏惧严苛的审视。发布会现场，北京越野携手央视财经，对行驶15万公里的BJ30旅行家进行拆车直播，以真实车况展现耐久品质。同时，镜头深入探访北汽株洲超级工厂，见证中国智造如何从源头守住每一台车的卓越品控。

15万公里相当于普通家庭近十年的使用里程，BJ30旅行家拆开后：发动机涡轮干净积碳很少，动力输出依旧充沛， 变速箱外壳完好不漏油，内部齿轮也没有磨损坑洼，动力系统状态优异；电池包没有鼓包、漏液、内部变质衰减的情况，长久使用不用担心电池老化故障；副车架、悬挂摆臂没有锈蚀、渗油漏油问题，整个底盘平整度、规整度和新车差距很小，被动安全防护始终在线。

这场直播用镜头证明，BJ30旅行家用料扎实、工艺可靠、耐久出众，能够给用户带来更低的维修成本、更长的换车周期，以及每一次出行的安心感。

北京越野还携手央视财经深入北汽株洲超级工厂，从制造源头揭开BJ30旅行家精良品质的背后逻辑。在焊接车间，几百台机器人协同作业，百分百自动化，涂胶误差不超过一根头发丝，保证车身骨架更坚固，抗撞击、抗形变能力更强，走烂路不异响，碰撞时更安全；在冲压车间，五千多吨巨型冲压设备一次性压制成型车身板材，保障车身均匀工整、线条流畅，好看的高颜值外观即源于高精度冲压打底；在喷涂车间，几十台机器人全自动喷涂，搭配环保水性漆，有害刺鼻挥发物质降低六成以上，新车无异味，老人小孩乘车更安心，漆面也更耐晒、更耐腐蚀。同时，每道工序都设有品控检查关口，保证每一台下线的 BJ30 旅行家全部品质达标，让用户买得放心，开得踏实。

十五万热爱，高光而来。作为越野世家，北京越野以多元产品矩阵精准布局，致力于让不同需求的用户都能找到最契合的出行伙伴。BJ30旅行家高光版以极致产品力与诚意价格，让每一份热爱都不被辜负，让每一次出发都闪闪发光；BJ40增程长续航版则以“可城可野极安全”的硬核实力，陪伴用户奔赴更广阔的天地。

On June 12, the BJ30 Traveler 150,000 units off the line and High-Light Edition Launch Press Conference, themed "150,000 Loves, High-Light Arriving", was grandly launched at the BAIC Zhuzhou Super Factory. As the model that fastest achieved 150,000 sales in the Chinese light off-road SUV market, the BJ30 Traveler refreshes industry speed again. At the same time, the annual new version -- BJ30 Traveler High-Light Edition officially launched, unlocking new light off-road travel experiences with comprehensively advanced product power. To implement the off-road equality concept, the official released a heavy-weight 30,000 yuan replacement policy for the entire series. The BJ30 Traveler Super Replacement Price starts from 69,900 yuan, the High-Light Edition Super Replacement Price starts from 82,900 yuan, allowing thousands of families to embrace a high-quality travel life that is both city and wild with an affordable threshold.

This press conference was not only a glory ceremony for the BJ30 Traveler 150,000 users' reputation, but also an open witness to the strength of Chinese light off-road SUV manufacturing intelligence. At the event site, Beijing Off-road partnered with CCTV Finance to complete the first online disassembly live stream of the real vehicle with 150,000 km driven. Through transparent, visible solid testing, it fully displayed vehicle durability quality and solid craftsmanship, allowing the market and consumers to intuitively witness the hard strength of Chinese manufacturing intelligence.

150,000 Unit Sales Becomes Legendary, Casting a Benchmark for Chinese Light Off-Road Quality

For 15 years of deep digging in the off-road field, and over 60 years of professional technology accumulation, Beijing Off-road relied on extreme product power and user thinking, allowing the BJ30 Traveler to achieve leapfrog breakthrough, achieving the bright achievement of fastest 150,000 sales in Chinese light off-road SUV. BAIC Group VP and Beijing Off-road Chairman Zhang Guofu stated on site: "The delivery of 150,000 BJ30 Travelers is not only a market speed breakthrough, but also a quality monument built by 150,000 units of user trust. It is both an excellent answer sheet of Chinese HEV technology delivered to the world, and also a firm declaration of Chinese car manufacturing intelligence moving upward."

To quickly gain global 150,000 user recognition, the core stems from the BJ30 Traveler's three hardcore core advantages of "Super Wild, Super Big, Super Saving", redefining the standard for household light off-road SUVs.

At the Super Wild performance level, the BJ30 Traveler is the first HEV hybrid model in China's Box-style SUV category, equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV hybrid architecture. The three-engine power system composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors can precisely adapt to different travel scenarios such as long-distance energy saving, real-time energy replenishment, and instant power burst. With 30-millisecond level intelligent four-wheel drive response and 0.5-second peak torque burst ability, matched with electronic center differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, it can easily conquer complex road conditions such as mud, sand, and steep slopes, balancing urban commute smoothness and outdoor off-road passability.

At the Super Big space level, the new car relies on a 2,820mm ultra-long wheelbase and 66% ultra-high space utilization ratio to create a flexible practical three-row seven-seat layout. With a 1,496-liter super large trunk matching rear seats that can fold pure flat, it can expand to a 1.92-meter super large flat space, turning into a mobile big bed in seconds. The spacious B-class ultra-wide third row can easily accommodate a 1.8-meter adult passenger. The whole car has 38 refined storage locations, fully satisfying diverse needs such as family multiple-person travel, camping travel, and material loading, achieving calm and unhurried all-scene travel.

At the Super Saving experience level, the BJ30 Traveler gains global recognition for its extreme energy saving strength. Car bloggers from five countries -- South Africa, Indonesia, UAE, Poland, and Mexico -- jointly verified actual tests. The vehicle's fuel consumption per 100 km does not exceed 5 liters, and one tank range exceeds 1,000 km. The convenient attribute of not needing to rely on charging piles and driving away after refueling greatly saves energy replenishment time. Matching the first owner whole-vehicle lifetime warranty policy, with no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, it brings a long-term travel experience of worry-free, money-saving, and time-saving for users from the three dimensions of time, cost, and safety.

High-Light Edition Comprehensively Advanced, Appearance, Performance, Experience Triple Leap

Relying on 150,000 user reputation accumulation, Beijing Off-road released a heavy-weight annual new version BJ30 Traveler High-Light Edition. On the basis of the original hardcore product, it realizes appearance, performance, and intelligent experience comprehensive upgrades, perfectly adapting to diverse travel needs for all age groups.

High-Light Appearance Reshapes Light Off-Road Aesthetics. The new car continues the classic Box-style hard look, merging exquisite fluid lines. Matching exclusive Five-Gate Star Ring through light group, Star Ring custom wheels, full set of inductive fashion modification kits, and same-color sports bumper, it possesses both aura and fashion identity. Inside, the new exclusive orange interior matches metal texture trim plates. Texture layers are full, taking into account sports vitality and home warmth, adapting to multi-scene style needs such as daily commute, outdoor travel, and business shuttle.

High-Light Performance Realizes Power Comprehensive Strengthening. The High-Light Edition targeted upgrades core hardware, equipped with high-performance AGM dedicated batteries with triple cycle life, and Porsche same-model turbocharging technology. Whole-vehicle charging efficiency is as high as 99%. Rear motor power increases from 55kW to 70kW. In scenarios such as start acceleration, ramp merge, and emergency avoidance, the response is faster and power output is more abundant, bringing a steadier and more agile handling experience, making every travel confident.

High-Light Experience Creates Mobile Comfortable Living Room. The new car brings an open panoramic view thanks to the high body design. At the same time, it is fully equipped with comfort configurations such as seat heating, seat ventilation, and steering wheel heating, adapting to four-season travel. It is equipped with thoughtful configurations such as intelligent raindrop sensing automatic window close and 64-color music rhythm atmosphere lamps. Balancing practicality and atmosphere, it perfectly merges the comfort and leisure of city commute with the freedom and ease of outdoor travel.

CCTV Witness Hardcore Quality, Super Factory Interprets Chinese Manufacturing Intelligence

Real quality fears no strict disassembly inspection. At the press conference site, Beijing Off-road combined with CCTV Finance conducted a whole-process live disassembly of a BJ30 Traveler with 150,000 km driven. 150,000 km mileage is equivalent to nearly 10 years of car use cycle for an ordinary family. The disassembly result fully verifies the model's extreme durability quality: Engine turbo carbon accumulation is extremely low, power output is still full. Gearbox has no oil leak, gears have no wear, power system state is comparable to a new car. Battery pack has no bulging, liquid leak, decay, or quality change issues, long-term use is safe and stable. Chassis subframe, suspension control arms have no rust or oil seepage phenomenon. Overall flatness and neatness are basically the same as a new car. Passive safety protection is always online, fully showing the model's solid material usage and reliable durability strength.

At the same time, the lens went deep into the BAIC Zhuzhou Super Factory, revealing the roots of the BJ30 Traveler's high-quality manufacturing intelligence. The factory welding workshop realizes full-robot automation operation. Glue error does not exceed a hair, building a strong and safe car body skeleton. The 5,000-ton level giant stamping equipment molds car body plates in one time, creating smooth and exquisite car body lines. Fully automatic robot spraying matching eco-friendly water paint greatly reduces harmful volatiles, achieving new car no odor, paint surface sun-resistant and corrosion-resistant. Whole-process strict quality control checkpoints guard the excellent quality of every vehicle from the production source, letting users worry-free about buying cars and peace of mind about using cars.

Heavyweight Benefits Arrive, Multiple Courtesies Pay Tribute to User Love

To repay the trust and support of 150,000 owners and help more consumers unlock light off-road life, Beijing Off-road released a heavy-weight 30,000 yuan super replacement policy, which both new purchase and replacement users can enjoy. At the same time, adding five layers of exclusive limited-time courtesies, sincerity full: Warranty gift gifts value 6,000 yuan first owner non-business owner whole-vehicle lifetime warranty; Finance gift provides 0 down payment and other diverse finance schemes, lowering car buying threshold; Calling friends gift supports old customer referrals, up to top can get 800 yuan JD card; Upgrade gift enjoys whole-series lifetime OTA free upgrade; Traffic gift gifts basic traffic lifetime free, entertainment traffic 2 years unlimited free use.

Coinciding with the World Cup event node, the brand synchronously started the "Passionate World Cup, High-Light Win Grand Prize" limited-time activity. Consumers who buy cars at any authorized store nationwide can participate in event guessing. Accurately hitting the World Cup champion and final score, they can additionally enjoy a 50,000 yuan car buying subsidy. Ultra-high benefits sincerity return to the market.

From the glory coronation of the 150,000 unit sales milestone, to the comprehensive renewal of the High-Light Edition model, to the public and transparent quality witness, the BJ30 Traveler breaks the homogenization deadlock of light off-road SUVs with strength, truly realizing "City and Wild, All-round Capable". In the future, Beijing Off-road will continue to deep-dig the civil off-road track, persisting the off-road equality concept. With higher quality, better experience, and more approachable products, it will accompany thousands of users to rush towards mountain and sea love, unlocking every travel high-light journey.

2026 年 5 月 28 日，中國汽車工業歷史上一個值得被反覆提起嘅日子。

上汽集團喺上海北外灘世界會客廳，向全球第一億位用戶——Momenta CEO 曹旭東，交付咗一輛智己 LS9 Hyper。呢次唔係一次普通交車。與此同時，上汽旗下十餘個品牌、十九款車型，喺全球多地接力交付。從上海到南京、柳州、太原，從英國到印尼、新加坡，一場橫跨洲際嘅「交付接力賽」，宣告咗一個事實：中國第一家累計產銷量突破一億輛嘅汽車集團，誕生咗。

一億輛。呢個數字過去只屬於豐田、大眾、通用。今日，佢屬於一家中國企業。

好多人可能會話：一億輛又點樣？不過係「量大」。但我恰恰覺得，呢一億輛最值得細品嘅，唔係「多」，而係「變」。

第一層變：從「敲車」到「造車」，從「市場換技術」到「技術定義市場」

1958 年，上海工人用榔頭敲出第一輛「鳳凰牌」轎車。嗰時中國汽車工業處於嬰兒期，笨拙、原始，但充滿渴望。

1983 年桑塔納落線，中國汽車進入合資時代。嗰個階段嘅邏輯係：用市場換技術。我哋出市場，外方出技術。上汽喺呢個過程最大嘅收穫，唔止學識咗造車，而係構建咗一套從零部件到整車、從研發到製造嘅全產業鏈能力。好多人唔知，桑塔納國產化共同體曾經係中國汽車工業最扎實嘅「黃埔軍校」。

2016 年，榮威 RX5 上市，號稱「全球首款互聯網汽車」。嗰陣好多人覺得係噱頭。回頭睇，嗰其實係上汽第一次發出信號：智能化嘅主導權，該我哋啦。

2020 年智己汽車成立，再到今日第一億輛車——智己 LS9 Hyper，搭載全线控四輪轉向、全域 800V 高壓平台、恆星超級增程、L3 級智駕冗餘能力，甚至聯合紫金山實驗室首發咗「內生安全」技術，將安全從物理世界拉咗入信息世界。

呢一億輛嘅進化軌跡好清晰：從「我能造車」，到「我能造好車」，再到「我能定義下一代車嘅標準」。

第二層變：從「產品出海」到「價值鏈出海」

上汽呢一億輛入面，海外累計銷量已突破 700 萬輛。MG 連續 11 年奪得中國品牌歐洲銷冠，2025 年歐洲年銷突破 30 萬輛，成為首個喺歐洲同英國累計銷量破百萬嘅中國品牌。

更值得關注嘅係上汽去年發布嘅「Glocal 戰略」（全球 + 本土）。乜意思？唔再係簡單咁將國內嘅車運到國外賣，而係喺當地建研發中心、生產基地，甚至針對當地市場反向開發技術。半固態電池、Hybrid+ 混動技術，都係喺海外技術日率先首發，再反哺全球。

呢先至係真正嘅「價值鏈出海」。品牌、技術、標準、生態，一齊走出去。

第三層變：從「我懂車」到「我懂你」

上汽呢場交付儀式最令我感動嘅細節，唔係啲炫酷嘅技術參數，而係佢哋邀請咗各種各樣嘅真實用戶：羅振宇、楊晨、曹開亮、公益理髮師劉佳……每一個用戶背後，都有一個「呢輛車點解適合我」嘅故事。

上汽提出咗一個理念叫做「懂車更懂你」。以前車企話「懂車」，係炫耀工程能力；而家話「懂你」，係將技術翻譯成人話，變成你每日開車時感受到嘅安心、便利、樂趣。

一億輛，唔係一個冷冰冰嘅工廠累計數字。佢係一億個具體嘅人，一億種唔同嘅出行生活。能做到呢個量級嘅企業，一定唔止係將車造好咗，而係將「人」照顧好咗。

最後同大家講少少我嘅獨家觀察

好多人將「一億輛」當做中國汽車工業嘅成人禮。我唔係咁睇。我認為呢係中國汽車從「規模競爭」進入「生態競爭」嘅分水嶺。

過去我哋比嘅係邊個產能大、邊個平、邊個賣得多。未來比嘅係邊個能喺全球範圍構建一個包含能源網絡、智駕系統、數據閉環、用戶社區嘅完整生態。上汽呢一億輛，恰恰證明咗它有足夠嘅用戶基數、產品寬度同技術縱深，去支撐呢個生態嘅建立。

第一億輛交付畀 Momenta 嘅 CEO，呢個細節好有象徵意義——主機廠同智駕供應商嘅關係，從「採購」變成咗「共創」。呢唔係一次交付，而係一次聯盟嘅確認。

1955 到 2026，七十一年，一億輛車。下一個一億輛，唔再需要七十一年。但下一個一億輛嘅關鍵，唔係速度，而係高度。

中國汽車工業，終於有咗一張真正意義上嘅「億級名片」。呢張名片寫嘅唔係「世界工廠」，而係「全球共創」。

5 月 15 日，隨著吉利汽車一紙收購公告發布，標誌著雷達品牌與吉利汽車的整合正式在資本層面得以落地。

根據公告，浙江吉潤以 1.59 億元收購雷達汽車（山東）全部股權，吉利銷售以 5900 萬元收購雷達汽車銷售全部股權，吉利旗下另外兩家主體 CIL 和 GAIL 合計以 49 萬元收購雷達泰國全資子公司 Radar Thailand 的全部股本。

待交易完成後，雷達品牌將成為吉利汽車全資附屬公司，屆時財務業績也一併納入吉利汽車上市公司報表。

此外，《車壹條》還從有關方面得知，啟動整合後，不光是渠道，雷達皮卡整個人員架構或將全面併入中國星，成為中國星品牌旗下的一个皮卡序列，而不再以獨立品牌存在。吉利此番正式“收編”雷達，被認為是“一個吉利”戰略在品牌整合上的又一次落地。

自從 2024 年《台州宣言》發布後，吉利便加速推動旗下品牌整合。

從幾何、翼真相繼併入銀河，到 2025 年領克併入極氪，再到極氪完成私有化退市，與領克一併併入吉利汽車上市公司體系，在“一個吉利”指引下，品牌協同成效顯著，而此次“收編”雷達，也可看做是吉利汽車的又一戰略落子。

外派先鋒歸隊，雷達從品牌轉為產品序列

事實上，2024 年開始，雷達品牌已經和吉利在渠道和技術上進行了部分整合。

根據吉利雷達與吉利服務公司簽署的戰略合作協議，吉利雷達可以利用吉利的服務網絡資源為用戶提供相關的售後服務。不僅如此，部分吉利網點也懸掛了雷達授權的牌子，與吉利汽車同場銷售，共用售後。

之後在 2025 年 5 月，雷達又基於吉利汽車集團的雷神 EM 超級電混技術，推出了吉利雷達地平線和金剛 PHEV。

只不過，當時雷達內部還算相對獨立，並不歸屬於吉利汽車，更傾向於平級關係。

這次資本層面的整合啟動後，雷達品牌的定位無疑會出現根本性的轉變。一方面是對外的頭銜，也就是從獨立的品牌，成為一個核心細分品類。另一方面是戰略地位，雷達將以“外派先鋒”的身份回歸，平等地與“嫡系”業務共享戰略資源。

據了解，從 2022 年品牌發布以來，雷達始終是由吉利控股直接管理，屬於集團之外單獨孵化的獨立運營主體，並且與吉利汽車不存在直接持股關係，因此，其經營業績也不會納入上市公司報表。

現在看來，當時雷達品牌更像是吉利控股對皮卡這個細分賽道的試水，從戰略優先級看，理論上要遠低於吉利汽車主營的銀河、中國星以及領克、極氪品牌，而如今被納入中國星後，雷達無疑會得到來自集團的更多賦能。

就像公告中所說，通過將雷達業務納入集團的內部營運體系，可提升於產品規劃、資源調配及品牌管理方面的協同效益，從而減少重複投資，提升營運效率及加強成本控制。

簡而言之，未來雷達能全面復用吉利的技術，供應鏈和工廠，吉利也能藉此擴大產品組合，打造又一細分增長極。

補位細分品類，吉利提速皮卡賽道佈局

對於吉利來說，選擇在這個時候讓雷達回歸，絕不僅僅是對《台州宣言》的又一實踐，還有對於皮卡市場前景的戰略考量。

吉利在公告中表示，如今其他全球主要皮卡汽車市場的滲透率相對較高，中國的皮卡市場也展現出顯著的增长潛力。

與此同時，電動化及智能化的發展、包括油價的上漲共同提升了市場對新能源皮卡的關注和需求。加之各地對皮卡限制政策逐步放寬，雷達產品有望同時滿足商業用戶及個人消費者的需求。

在吉利汽車看來，整合雷達將進一步鞏固集團在皮卡細分市場的地位，等收購完成後，雷達還可以利用吉利的國際分銷渠道，快速拓展海外市場，進一步促進出口銷量的增長。

據乘聯會數據顯示，2025 年中國皮卡出口超過 30 萬，首次在總量中佔比超過 50%，尤其是新能源皮卡去年暴增 243%，達到了 7.3 萬輛。

而在吉利汽車的總規劃中，2026 年海外銷量目標保底 64 萬輛，衝刺 75 萬輛。要知道，一直以來吉利海外板塊相較於比亞迪、奇瑞而言增速較為緩慢，如今加入雷達這一細分品類，將為其提升海外銷量起到一定的助力。

目前在新能源皮卡板塊，雷達已經建立起一定的口碑和知名度，其不僅連續三年新能源皮卡市佔率第一，而且在純電細分市場的佔有率高達 98%，可以說，吉利極具前瞻性戰略洞察，讓雷達皮卡搶佔了一定的先發優勢。

不過，新能源皮卡市場也正加速邁入“紅海市場”。前段時間，比亞迪宣佈此前一直出口海外的新能源皮卡品牌"SHARK（鯊魚）”正式歸入方程豹，將很快面向國內市場銷售，屆時或許會對雷達皮卡構成不小的挑戰。

隨著比亞迪、吉利等頭部車企紛紛加碼新能源皮卡賽道，意味著一個全新的細分格局將就此進入“角逐”時刻，至於雷達能否在“歸隊”之後成為改寫市場走势的核心變量？吉利的整合效率和競爭決心將成為關鍵。

On June 12, the BJ30 Traveller Highlight Edition model was officially launched. At the same time, the BJ30 Traveller also reached the 150,000th unit production milestone. At the launch event, the official introduced a 30,000 RMB trade-in policy for all BJ30 Traveller models. After combining policies, the trade-in price for the Highlight Edition starts from 82,900 RMB, and the trade-in prices for the full series models range from 69,900 to 109,900 RMB. In addition, the official provided six purchase benefits for users.

The BJ30 Traveller simultaneously provides fuel and hybrid versions. The hybrid version is equipped with Beijing Off-Road "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", which adopts a combination of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors. Intelligent electric 4WD can achieve a 30-millisecond response speed. Paired with six working modes, it can bring a smoother power experience. At the same time, for off-road conditions, it also features electronic central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, capable of better coping with complex working conditions such as mud and sand.

Besides strong power, the HEV power system does not require charging but has very low usage costs. Recently, auto bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on it, all achieving fuel consumption of no more than 5 liters per 100 kilometers, with a range of over 1,000 kilometers per tank. In addition, the official also provided a lifetime warranty for the first owner, giving owners peace of mind when using the vehicle.

As a light off-road SUV, the BJ30 Traveller also has spacious interior space. It adopts a three-row seven-seat layout, with an interior space utilization rate of 66%. The trunk can be expanded to a volume of 1,496 liters. When the rear seats are folded down, the depth reaches 1.92 meters. It can very well meet users' all-scenario usage needs such as daily commuting, outdoor travel, and overnight stays in the vehicle.

Now let's look at the Highlight Edition model launched this time. Based on the existing models, it adds a full set of trendy styling modification kits and exclusive Star Ring wheels. The front and rear bumpers also adopt a color-matched design with the body. At the same time, it also features a new orange interior and metal texture trim panels, with a more personalized and trendy overall design.

And besides design, the Highlight Edition model is also equipped with an AGM battery, which has stronger performance and longer life. The cycle life is 3 times that of ordinary batteries. At the same time, its rear drive motor power was also increased from 55 kW to 70 kW, further improving power performance. In addition, the Highlight Edition model is also equipped with seat heating, ventilation, steering wheel heating, 64-color ambient lighting, and other configurations.

At the launch event, the official also launched a "Passionate World Cup, Highlight to Win Big" activity for the Highlight Edition model. Users can obtain guessing qualifications when purchasing vehicles. Users who accurately guess the score can also receive a 50,000 RMB purchase subsidy. At the same time, Beijing Off-Road partnered with CCTV Finance to conduct a teardown live stream on a BJ30 Traveller that had traveled 150,000 kilometers during the live stream. It can be seen that its engine turbocharger carbon buildup is minimal, the transmission casing is intact without oil leaks, internal gears have no wear pitting, the battery pack has no swelling/leakage, subframes and suspension arms have no rust/oil seepage. After experiencing the baptism of 150,000 kilometers, its core components still maintain good working conditions.

The Highlight Edition model launched this time is a further improvement and supplement to the BJ30 Traveller product line, and better meets users' demands for vehicle performance, personalization, etc. At a price within 100,000 RMB, the BJ30 Traveller is one of the few products with balanced and comprehensive product power, capable of both city and off-road use in a box-style design. Believing through this live stream, users also have a deeper understanding of its comprehensive product power and product quality.

在中国SUV市场，有一条不成文的鄙视链：纯电看不起插混，插混看不起油混，油混看不起纯油。但有趣的是，把这条链子放进“轻越野”这个具体场景里，它瞬间就失灵了。

6月12日，BJ30旅行家第15万台在北汽株洲超级工厂下线。中国轻越野SUV最快达成15万台，不是最贵的那台，不是最硬的那台，是唯一一台选了HEV路线的方盒子。

15万人选HEV，这是有意思的地方。

一个被忽视的矛盾

轻越野SUV的动力路线，到底该选什么？

纯电？适合市区，不在乎充电频率的长途出行，越野不行。

插混？可油可电，内置大电池，越野有风险，多数当纯电用。

HEV？低速用电，动力强，发动机可在最高效区间运行。

三套方案，各自都有优缺点。但如果你必须选一个“扣分最少”的，HEV显然最干净。这结论不是我推导的，是HEV天然优势。

三擎四驱六模是啥？

BJ30旅行家的HEV架构，北京越野叫“三擎四驱六模”。名字唬人，拆开看逻辑其实很清楚。

为什么是“三擎”而不是“两擎”？传统HEV——包括丰田THS、本田i-MMD都是双擎：一台发动机加一台驱动电机。在城市场景够用，但轻越野需要低速扭矩爆发和四轮独立驱动力分配，双擎前驱为主的架构，遇到交叉轴或单轮打滑，明显力不从心。

BJ30多了一个后桥驱动电机。三个动力源各司其职：发动机负责高效巡航，前电机负责日常起步补能，后电机负责随时爆发的低速扭矩和后轮驱动力。这不是“多一个电机多一个卖点”，是轻越野场景对四驱能力的刚性需求，倒逼出的技术选择。

六种工作模式：纯电、串联、并联、发动机直驱、能量回收、驻车充电，覆盖从城市堵车到高速巡航到爬坡脱困的全场景。

你不用动脑子去选，系统自己判断切换。这才是HEV在轻越野场景里的真正价值：不是让你在六种模式里做选择，是让六种模式替你做选择。

脱困能力上，电控能量中锁毫秒级调配前后轴动力，四轮电子限滑0.03秒介入分配单轮扭矩。5928N·m最大轮端扭矩，泥地、沙地、交叉轴随便玩。

但要说清楚边界：BJ30的“野”，是周末带着家人走一段非铺装路面去看日落的野，不是扛着绞盘去无人区的野。搞清楚这一点，你就知道它已经超越大多数SUV。

五国实测油耗不超5L

“省油”这两个字在汽车营销里快被说烂了。BJ30在国外做了测试，让五个国家的博主，在各自国家的极端路况下实测。南非野生动物保护区非铺装路面4.9L，印尼早高峰拥堵开空调5.0L，阿联酋高温荒漠4.9L，波兰冰雪盘山路连续爬坡4.85L，墨西哥105公里颠簸石板路4.4L。

这些场景比任何标准工况都更接近轻越野用户的真实用车环境。

咱也可以算笔账：同样一年跑15000公里，按照0.65元/公里计算，同级最省油的SUV一年油费接近1万块，BJ30旅行家HEV大约6千。一年省4000，对于7到10万预算的家庭用户来说，养车无需在额外负担。

高光版升级

这次同步上市的高光版，在HEV架构上做了三个升级：后电机功率从55kW提升到70kW，VGT可变截面涡轮增压上车，AGM长寿命电瓶替换普通电瓶。

翻译成大白话，后电机功率提升27%，并线超车时动力更跟脚，不用等转速爬升；VGT让涡轮在低转速就能介入，起步更轻快；AGM电瓶循环寿命是普通电瓶的3倍。

三个升级的原因：不是加配置，是补短板。补的是日常用车最容易被感知的痛点。

15万台，对北京越野意味着什么？

北京越野六十多年，一直干硬派越野。BJ30的15万台，是一个硬派越野品牌第一次真正走出硬核圈子，被主流家庭用户接受了。这15万人里，大多数以前可能没正眼看过北京越野，他们冲的不是“越野世家”的招牌，而是一道简单的算术题：7万块，混动方盒子，省油能装，还能偶尔走烂路。算明白了，提车。

说说HEV

HEV的缺点：没有绿牌，没有购置税减免，在限购城市这是硬伤；纯电续航电池小，别指望当电车开；

但如果你不在限购区域，对充电内心排斥，想要一台日常省油、轻越野还有劲儿，周末喜欢露营、钓鱼，7万块起就能开走的车，HEV在这个用车场景里比插混和纯电都更适合。

我们并没有纯电、插混不好，而是技术没有绝对的先进与落后，只有在特定条件下，适合最重要。

但在轻越野这个“既要又要还要”的苛刻市场里，至少目前来看，BJ30 HEV交出的答卷，分最高。

6.99 万元就能入手一台大七座轻越野 SUV？放在几年前，多数人都会觉得是天方夜谭。6 月 12 日，北京越野在株洲超级工厂迎来 BJ30 旅行家第十五万台下线，同步推出年度新款高光版车型，并放出全系 3 万元超级置换政策：燃油标准版超级置换价低至 6.99 万元，全新高光版车型置换后 8.29 万元起。

除了直降 3 万的购车福利，北京越野还配套了五重尊享权益：首任非营运车主赠送整车终身质保，0 首付等多种金融方案降低购车门槛，老客户转介绍可享至高 800 元奖励，全系终身免费 OTA 升级，基础流量终身免费、娱乐流量 2 年不限量。恰逢世界杯期间，购车用户还可参与冠军竞猜活动，精准命中冠军与决赛比分，最高可再享 5 万元购车补贴。

作为中国轻越野 SUV 市场最快突破 15 万台的车型，BJ30 旅行家的走红从来不是靠低价噱头。支撑起十五万用户选择的，是其 “超野、超大、超省” 的全能产品力 —— 它把过去只属于小众圈层的轻越野体验，拉到了普通家庭触手可及的位置。

超省：全周期用车成本压到同级低位

对于绝大多数家庭用户而言，买车只是第一步，长期用车成本才是真正的 “隐形开销”。BJ30 旅行家的 “超省”，恰恰击中了用户 “省油、省时、省心” 的核心诉求，把全周期用车成本压到了同级极低水平。

省油是最直观的优势。此前南非、印尼、阿联酋、波兰、墨西哥五国本土汽车博主，在各自国家的典型路况下完成了油耗实测，从城市拥堵早高峰、荒漠高温公路，到冰雪盘山路、颠簸非铺装路，BJ30 旅行家在所有场景下的百公里油耗均未超过 5 升：南非野生动物保护区的非铺装路面低至 4.9 升，墨西哥百余公里石板路更是跑出了 4.4 升的成绩。

换算到日常用车场景，按一年行驶 1.5 万公里计算，同级普通燃油 SUV 的油费开支接近万元，而 BJ30 旅行家仅需七千余元，五年下来仅油费就能省下上万元。这份节油能力的背后，是历经全球超 2600 万用户验证的成熟 HEV 混动技术，无需外接充电、加油即走，彻底摆脱了找充电桩、申请安装私人桩的麻烦，一年能为用户省下数十小时的补能时间，对于节奏紧张的家庭用户而言，这份时间价值同样不可忽视。

更重要的是 “省心”。BJ30 旅行为首任车主提供整车终身质保，覆盖发动机、变速箱及绝大多数零部件，没有高压电池包的安全隐患，日常保养流程简单、配件供应充足，即便在偏远地区也能轻松维修。此次发布会现场，央视财经直播拆解了一台行驶 15 万公里的 BJ30 旅行家，拆开后发动机涡轮积碳极少、动力输出依旧充沛，变速箱无漏油无齿轮磨损，电池包没有鼓包衰减，底盘部件无锈蚀渗油，整体状态与新车差距极小，直观印证了车辆长期使用的可靠性，也让用户不用为后期维修成本焦虑。

超大：把车内每一寸空间都用到实处

家庭出行，空间永远是刚需。BJ30 旅行家的 “超大”，不是单纯堆砌车身尺寸，而是通过高得房率设计，把车内每一寸空间都用到了实处。

2820 毫米的超长轴距，搭配 66% 的超高得房率，让这台十万元级 SUV 实现了三排七座的实用布局。不同于很多七座 SUV “第三排仅适合儿童” 的鸡肋设计，BJ30 旅行家的第三排达到了 B 级空间水准，1.8 米的成年人乘坐也不会出现膝盖顶靠背、头顶擦车顶的局促感，全家老小一同出行时，每个人都能拥有舒适的乘坐体验。日常通勤时第三排放倒，就能获得规整的后备箱空间，兼顾了日常实用与多人出行的需求。

装载能力同样亮眼。常规状态下后备箱已能容纳多件登机箱与露营装备，后排座椅纯平放倒后，后备箱容积可达 1496 升，同时形成一张 1.92 米的纯平大床，周末自驾露营时不用搭建帐篷，铺上床品就能直接休息，搭配 1.05 平方米的全景天窗，夜晚躺着就能看星空，相当于自带移动旅居空间。不管是搬家装载大件行李、返程时装满家人准备的土特产，还是带上全套滑雪、露营装备出行，都不用为空间发愁。

细节处的储物设计同样贴心，全车共有 38 处储物空间，雨伞、保温杯、儿童玩具、随身电脑等小物件都能找到专属放置位置，不用在车内到处零散堆放，日常用车的整洁度与便利性大幅提升。

超野：不止外观，更有硬核越野技术打底

方盒子造型的 SUV 不少，但真正能扛住烂路考验的 “真轻越野” 并不多。背靠北京越野六十余年的专业越野技术沉淀，BJ30 旅行家的 “超野”，是从动力架构到脱困能力的全维度硬核实力。

它搭载的三擎四驱六模 HEV 混动架构，是中国方盒子 SUV 品类中的首款 HEV 混动方案。所谓 “三擎”，指的是一台 41% 热效率的混动专用发动机，加上前、后两台驱动电机，相比传统双擎混动多了一台后桥驱动电机：发动机擅长长距离巡航节能，前电机负责实时补能与动力辅助，后电机则负责瞬时动力爆发与四驱脱困，三者各司其职，兼顾了油耗与动力表现。

智能电四驱的响应速度达到 30 毫秒，0.5 秒即可输出峰值扭矩，搭配电控能量中锁与四轮电子限滑系统，能在车轮打滑的瞬间精准分配动力，最大轮端扭矩可达 5928N・m，泥地、沙地、交叉轴等常见轻越野场景都能轻松应对。智电 ATS 全地形系统提供多种越野模式，用户只需转动旋钮切换对应场景，车辆就会自动调整动力与底盘设定，即便是越野新手也能轻松上手。

六大驾驶模式可自动切换，纯电、串联、并联、发动机直驱、能量回收、驻车充电等模式智能匹配当前路况，城市通勤时平顺省油，高速巡航时动力充沛，户外脱困时四驱全力输出，不用驾驶员手动调节，就能始终保持最优工作状态。安全层面同样沿用了专业越野的标准，笼式车身中高强度钢占比达 63.4%，关键部位全覆盖热成型钢，研发阶段历经 400 万公里极端环境耐久测试，全场景验证了车辆的可靠性。

十五万台里程碑：把越野平权落到实处

此次十五万台下线暨高光版上市，对北京越野而言，不只是一次新品发布，更是 “越野平权” 理念的再次落地。过去，越野生活往往和高价硬派越野绑定，普通家庭很难触及；而城市 SUV 又只能应对铺装路面，无法满足用户亲近自然的需求。BJ30 旅行家的出现，就是用亲民的价格，把 “城市通勤 + 全家出行 + 轻越野” 三种能力整合到一台车上，让更多家庭不用为了单一需求妥协，也不用为了偶尔的户外体验付出过高成本。

全新推出的高光版车型，正是基于十五万车主的真实反馈打磨而来，在原有全能属性的基础上，从颜值、性能、体验三个维度完成升级：外观新增专属车漆与潮改套件，更贴合年轻用户的个性化需求；性能上换装寿命 3 倍于普通电瓶的 AGM 专用电瓶，后电机功率从 55 千瓦提升至 70 千瓦，还搭载了保时捷同款可变截面涡轮增压技术，动力响应与供电稳定性进一步提升；体验层面加入座椅加热通风、方向盘加热、雨滴感应自动关窗、随音乐律动的 64 色氛围灯等配置，把座舱打造成更舒适的移动空间。

而央视直播拆车与探厂的环节，则是把品质完全摆到台面上。从 15 万公里老车的真实车况，到株洲工厂百分百自动化的焊接、高精度冲压、环保喷涂工艺，北京越野用最直白的方式回应了消费者对 “低价是否低质” 的顾虑 —— 亲民的价格不代表缩水的品质，普通家庭同样能拥有耐用、可靠、全能的出行伙伴。

十五万台不是终点，而是新的起点。当轻越野不再是小众爱好，而是成为普通家庭的日常出行选项，才是这场发布会真正的价值所在。

At the beginning of June, various automakers successively released their sales performance reports for May 2026. According to the forecast data released by the CPCA (China Passenger Car Association) on May 23, domestic new energy passenger car retail volume was expected to reach 950,000 units, penetration rate approximately 62.5%, setting a new historical high. This data further confirms the continued deepening of electrification transformation, as the new energy vehicle market is steadily transitioning from "policy-driven" to "market-driven".

Looking at specific sales data, the top tier pattern of new forces experienced severe differentiation in May - Leapmotor led by a "huge gap" with monthly sales exceeding 80,000 units. At the same time, traditional auto groups represented by BYD, Changan, Geely, etc., saw their self-incubated new energy brands also show a collective surge in volume in May, and the strategic value of multi-brand matrices is accelerating realization.

New Forces Matrix: Leapmotor 80,000+ "Huge Gap Lead", Multiple Brands Gathered in the 30,000 Bracket

The new forces market pattern in May showed distinct tiered characteristics: Leapmotor exceeded 80,000 units in a single month, forming a leading advantage; NIO, relying on three-brand synergy, reached sales volume of 37,700 units; Li Auto, Xpeng, Xiaomi, AITO, and other brands were concentrated in the 30,000-35,000 unit range, forming the most competitive core battlefield.

Image Source: Leapmotor

Leapmotor became the undisputed biggest highlight of May. According to Leapmotor official data, May total delivery volume reached 81,569 units, year-on-year growth 81%, month-on-month growth 14.26%, once again breaking the brand's single-month delivery historical record. Leapmotor also became the first enterprise among Chinese new automakers to exceed 80,000 units in single-month delivery.

Looking at specific models, Leapmotor A10 exceeded 20,000 units in single-month delivery, D19 new orders continued to maintain above 10,000 units, C Series global cumulative sales already exceeded 800,000 units. By the end of May, Leapmotor cumulative delivery in the first five months exceeded 300,000 units.

Leapmotor's 2026 annual sales target is 1.05 million units. Behind this ambition is Leapmotor Chairman Zhu Jiangming's proposed "2026 Sprint to 1 Million Units" strategic goal. With June C Series refresh, D99 pre-sale, and Lafa5 large-scale overseas expansion, Leapmotor is expected to launch a shock at the new milestone of 90,000 units monthly delivery.

Image Source: NIO

NIO Company also showed steady performance in May. Data shows, NIO May delivery of new cars 37,705 units, year-on-year growth 62.3%, month-on-month growth 28.4%.

NIO's growth benefits from the strategic effectiveness of three brands working together - NIO brand delivered 20,013 units, year-on-year growth 50.8%; ONVO brand delivered 12,029 units, year-on-year growth 91.5%, month-on-month increase as high as 124.8%; Firefly brand delivered 5,663 units, year-on-year growth 53.9%.

From the product level, flagship SUV NIO ES8 sold 11,475 units in May, maintaining competitiveness in the high-end market above 400,000 yuan. By the end of May, NIO company cumulative delivery this year reached 150,500 units, year-on-year growth 68.7%, cumulative delivery total has reached 1.148 million units.

Li Auto May delivery 33,350 units, by end of May historical cumulative delivery volume has reached 1.703 million units. Li Auto Chairman and CEO Li Xiang stated, since first quarter this year delivery volume has entered a growth track, among them Li Auto i6 delivered volume exceeded 20,000 units for three consecutive months, stable in top three pure electric SUV sales; May, new Li Auto L9 officially released and started delivery, L Series models entered new upgrade cycle, new L9 Livis order volume exceeded 10,000 units within two weeks of release.

Image Source: Xpeng

Xpeng Group May delivery 32,158 units, month-on-month growth 3.7%, creating a new monthly delivery high since 2026. This growth mainly stems from the continuous effort of existing product matrix - 2026 Model P7+, G6, G9 and G7 Super Range Extender versions etc. models have completed capacity ramp-up, MONA M03 maintains hot sales in 150,000 yuan level pure electric market.

On May 20, new tech flagship Xpeng GX officially launched and started delivery, providing pure electric and super range extender two power, total 8 models, 12 hours after launch firm orders reached 24,863 units, among them Ultra flagship version ratio exceeds 80%.

Xiaomi Auto May delivery volume continued to exceed 30,000 units, holding steady the "30,000+" step for the second consecutive month. Xiaomi has evolved from early SU7 "single product holding the flag" to SU7 Series and YU7 Series dual-line parallel product pattern.

By end of May, Xiaomi Auto first five months cumulative delivery volume approx 140,000 units, completed full year 550,000 units delivery target 25.5%. As a new force entered market only two plus years, Xiaomi maintaining monthly sales 30,000+ level already belongs to difficult, but second half year average monthly delivery needs to reach approx 55,000 units to achieve full year target, challenge still exists.

Image Source: HarmonyOS Intelligent Alliance

May 2026, HarmonyOS Intelligent Alliance single month delivery volume reached 46,122 units, achieving year-on-year and month-on-year dual growth. Among them, AITO Auto full series models May delivery 34,320 units, month-on-month growth 48.2%, 1-5 months cumulative year-on-year growth 28.7%.  

New generation AITO M9 launched 24 hours firm orders exceeded 20,000 units, and achieved launch and delivery immediately; AITO M6 launched first month delivery exceeded 20,000 units.

From competitive landscape perspective, besides Leapmotor, remaining several new force brand delivery volumes front and back gap not big, ranking may interchange at any time, pattern highly dynamic. From this "30,000 bracket cluster", it can be seen, new forces from "break 30,000" to "stand firm 40,000" still need to cross growth threshold - this both tests product matrix richness, and puts higher requirements on supply chain management and delivery system.

Domestic New Energy: Multiple Brands Work Together, Enter Fast Lane

In the domestic new energy brand matrix that traditional auto groups are accelerating promoting, May also handed in an outstanding answer sheet. Looking at overall data released by major vehicle groups, the trend of steady improvement in new energy penetration rate is converting into tangible sales volume scale.

Image Source: BYD Auto

BYD May sales 383,000 units, ranking first in industry, among them passenger car sales 377,000 units. Dynasty Network and Ocean Network sales 330,200 units, still BYD sales cornerstone; Fangchengbao sales 30,186 units; Denza sales 16,303 units; Yangwang sales 286 units.

In terms of overseas market, BYD May export new energy vehicles total 160,600 units, year-on-year growth 80.7%, creating new historical high again.

Geely Auto May group total sales volume 238,000 units, realized same month-on-month dual growth for three consecutive months. That month new energy model sales volume 133,000 units, accounted for sales volume ratio 56.1%, exceeded 50% for four consecutive months.  

Underlying Zeekr brand May delivery 34,377 units, year-on-year growth 81.8%, creating new historical high again - Zeekr 009, 9X, 8X etc. models ratio nearly 50%, driving brand single car transaction average price year-on-year increase 52.4%, holding steady in luxury brand camp.

Lynk & Co brand May sales 20,732 units, new energy sales 14,688 units, month-on-month growth 17%, new energy sales ratio as high as 71%.

Image Source: Changan Auto

Changan Auto May global delivery 209,000 units, new energy vehicle delivery 92,000 units. Changan electrification transformation shows multi-brand matrix head-to-head competition characteristic: Changan Qiyuan May delivery 34,528 units, among them new Q05 delivery 15,812 units, Thailand launch three days orders exceeded 3,000 units; Deepal Auto May global sales 33,243 units, year-on-year growth 30%, 1-5 months overseas cumulative sales 28,704 units, year-on-year growth 167%; Avatr May delivery 7,336 units, showing continuous upward trend. Sorting out data of each month this year, Avatr from January 2,216 units, February 4,033 units, March 5,143 units, April 5,279 units climbed up to May 7,336 units, visible its growth momentum.

SAIC Motor Group May vehicle sales volume 349,000 units, among them new energy vehicle sales 182,000 units, year-on-year growth 46.49%. Underlying IM Motors May delivery 10,023 units, holding steady 10,000 unit gateway for two consecutive months, 1-5 months cumulative sales year-on-year growth 115%; SAIC Passenger Car new energy 1-5 months cumulative reached 174,000 units, year-on-year surge 195%, MG4 Family 8 months sales broke 10,000.

Image Source: eπ Tech

Dongfeng system domestic new energy brands also performed outstandingly. Dongfeng eπ Tech May delivery 24,830 units, year-on-year growth 42%, 1-5 months cumulative delivery 109,600 units, overseas market year-on-year growth 194%. Voyah Auto May delivery 13,003 units, year-on-year growth 30%, 1-5 months cumulative delivery 62,041 units, year-on-year growth 35%.

Hyper Aion BU May sales 33,140 units, year-on-year growth 23.76%, among them Aion i60 monthly sales continued over 10,000. Arcfox Auto May sales 17,943 units, year-on-year growth 32.82%, overall performance steady, Alpha S5, Koala etc. models are its main force models, May started pre-sale Arcfox Beta S3 and launched Wayfind V9 future will further support its overall sales.

Conclusion:

From overall industry view, May new energy penetration rate approx 62.5%, new high again. Domestic brands have become important market force, traditional big factory late advantage showed - Geely new energy ratio exceeded 56%, Changan new energy approaching 100,000 units, SAIC new energy year-on-year increase over 46%. But there is a problem still cannot ignore, multi-brand matrix at the same time covering segmented markets, also faces resource integration and internal friction control test.

Looking forward subsequently, as multiple new models enter delivery cycle, new energy market expected to continue growth. Can Leapmotor stabilize "One Super" status? Who in 30,000 bracket cluster will break out first? These will be the highlights coming next.

    Recently, the 2-ton class unmanned cargo eVTOL—V2000CG Kairuiou, independently developed by AutoFlight, an ecosystem enterprise of CATL, was officially awarded the Type Acceptance Certificate (Validated Type Certificate, hereinafter VTC) issued by the Indonesia Civil Aviation Authority (DGCA), becoming the world's first eVTOL model to receive overseas type acceptance.

    As the world's first eVTOL "International Visa", the issuance of Indonesia's VTC proves that AutoFlight V2000CG's design meets both the airworthiness standards of the country of origin (China) and the airworthiness requirements of the importing country (Indonesia). This VTC achieves a historic breakthrough in the globalization layout of China's low-altitude intelligent manufacturing enterprises and provides prerequisites for the V2000CG to start commercial operations in the "Land of Ten Thousand Islands".

    China-Indonesia Bilateral Civil Aviation Airworthiness Examination, Verifying China's Low-Altitude Intelligent Manufacturing Strength

    The acquisition of the Type Acceptance Certificate (VTC) involves the bilateral civil aviation authorities' deep examination and comprehensive benchmarking of the application model's airworthiness standards. Previously, V2000CG completed comprehensive compliance verification tests and test flights, and was issued a Type Certificate (TC) by the Civil Aviation Administration of China in March 2024.

    On the basis of holding the TC issued by the Civil Aviation Administration of China, in July 2025, AutoFlight submitted an airworthiness acceptance application to DGCA. After confirming that V2000CG fully meets Indonesia's airworthiness requirements through work such as comparative analysis of differences in bilateral airworthiness standards, multiple rounds of online technical seminars, review of the complete set of technical data, visits by the Indonesia Civil Aviation Authority to AutoFlight, and on-site inspection of the power battery provider CATL, the Indonesia Civil Aviation Authority officially issued the Type Acceptance Certificate (VTC) on June 3, 2026.

    Indonesia possesses a complete domestic autonomous development and aircraft manufacturing industrial foundation in Southeast Asia, with strong aircraft airworthiness examination capabilities. The successful acquisition of this Indonesia VTC demonstrates the rigor, authority, and international recognition of China's civil aviation airworthiness examination system, helping China's low-altitude economy airworthiness standards to go global.

    Solving Logistics Problems in the "Land of Ten Thousand Islands", Opening the Global Scenario Landing Closed Loop

    As the world's largest archipelagic country, Indonesia has over 17,000 islands, with relatively limited port infrastructure. Traditional sea shipping takes a long time and is low in efficiency, traditional air transport relies on runways and has high costs, and transportation of goods and emergency supplies between islands still requires efficient solutions.

    AutoFlight V2000CG precisely adapts to market demands in Indonesia and its underlying Southeast Asia. The aircraft has a maximum takeoff weight of 2,000 kg, a cruising speed of 200 km/h, and a range of 200 km. Relying on the composite wing configuration advantage, fully electric drive low-carbon environmentally friendly, vertical takeoff and landing without runway, it precisely adapts to the cross-island transportation demands of high value-added goods such as fresh produce, medicines, emergency materials, etc., on the Indonesia market, providing a new low-altitude solution for the island logistics system of the entire Southeast Asia region.

    Technical Verification Promotes Commercial Landing, China's Low-Altitude Solution Empowers Global Markets

    Currently, the low-altitude economy is moving comprehensively from technical verification to commercial landing. As the world's first and only ton-class eVTOL to obtain the "Airworthiness Three Certificates" (TC, PC, AC) issued by the Civil Aviation Administration of China, V2000CG Kairuiou had previously completed flight applications in domestic scenarios such as marine platform operation and maintenance, island guarantee transportation, and emergency fire rescue.

    The official award of Indonesia VTC this time further accelerated the industrial closed loop of eVTOL "Technical Verification - Airworthiness Certification - Overseas Landing". With the landing and operation of V2000CG in the Indonesia market, AutoFlight will strive for the commercial operation expansion of more aircraft models in larger markets globally.

    An AutoFlight representative stated that the VTC certificate of the world's first eVTOL is not only the authoritative recognition of AutoFlight's core technology and safety system by both civil aviation authorities, but also an important benchmark for China's low-altitude economy solution empowering countries along the Belt and Road Initiative. In the future, AutoFlight will continue to export China's low-altitude intelligent manufacturing technology and operation solutions in partnership with CATL, helping more countries and regions with limited geographical environments and insufficient transportation efficiency unlock new possibilities for the low-altitude economy, constantly leading the global ton-class eVTOL overseas track.

6月6日，212越野车环塔收官庆典在青岛举行。著名体育赛事主持人韩乔生、职业赛车手韩魏、212越野车厂商队车手、用户队车手以及技术后勤团队等环塔亲历者齐聚一堂，共同回顾了212越野车车队在本届环塔拉力赛中的极限征程。

在刚刚落幕的2026中国环塔国际拉力赛中，212越野车车队以接近原厂状态的量产车出战，在总里程7500公里的极限征程中，完成“2.0T对阵3.0T”的越级挑战，接连在SS10-SS13赛段斩获“两冠一亚”的佳绩，最终成为T2.1量产组厂商队唯一100%完赛的品牌，且荣获该组别厂商队亚军。

本次的参赛车辆T01无重度赛事改装，其搭载环塔同款动力总成——2.0T发动机与采埃孚8AT变速箱，经过赛事全程检验，低扭爆发强劲，在戈壁爬坡、满载拖拽时媲美大排量车型；配合博格华纳大分动器，高低速切换迅捷，在4L模式下可将扭矩放大2.64倍，实现扭矩按需分配，确保长途穿越动力输出稳定且不易故障。车身结构方面，T01采用非承载式车身搭配前后整体桥，在越野颠簸路面与炮弹坑中行驶车身不变形，重载翻越时抗扭性拉满；底盘基于环塔极限路况进行专项优化调教，原厂出厂即可从容适配各种复杂路况，且全车车身采用镀锌板，无惧戈壁碎石剐蹭，不易锈蚀。此外，T01还强化了乘员舱的顶部承载力，性能提升16%，配合笼式乘员舱设计、540°全景影像、行车记录仪以及紧急呼叫救援等功能，为乘员人身安全提供了全方位的守护。

为了让更多用户切身感受环塔赛事的魅力，212宣布环塔改装套件即将登陆官方商城。套件涵盖底盘护甲、防脱轮毂、越野轮胎及脱困救援装备等，旨在为用户的爱车赋予更强大的越野实力。从极限赛场的严苛验证，到用户生态的持续深耕，212正依托赛事、产品与用户的深度互动，帮助普通人实现越野梦。212越野车营销公司总经理何兆鹏表示：“212要把越野文化普及，让更多人心里那颗关于远方和梦想的种子，有机会生根发芽。”

关于未来的赛事计划，212也表示，达喀尔拉力赛、马来西亚沙巴国际雨林赛、阿拉善T3挑战赛及2027环塔拉力赛等一系列国内外顶级赛事均在规划之中，212将持续以赛促研。同时，212正式启动2027环塔用户车手招募计划，并将携手韩魏成立冠军越野培训学院，为用户提供系统化的赛前指导和参赛机遇。通过赛事打磨产品、依托培训赋能用户，212 正一步步落地全民越野的愿景，让每一台 212 都承载起属于用户的环塔梦。

On May 15, Geely Automobile (00175.HK) released an announcement on the Hong Kong Stock Exchange regarding an apparently modest sum, yet carrying extremely strong signaling significance.

The announcement shows that Geely Automobile will acquire 100% equity of Radar Automotive (Shandong) Co., Ltd., Radar Automotive Sales Co., Ltd., and its Thai subsidiary Radar Thailand for a cash consideration of approximately RMB 218 million.

After the transaction, this new energy pickup brand incubated by Geely Holding Group for three years will officially transition from a "group test bed" to a core business segment of the listed company Geely Automobile, and its financial performance will also be consolidated into the listed company's financial statements.

This is not a simple internal asset transfer, but a thoughtful strategic positioning and resource reallocation by Geely Automobile after the new energy vehicle competition has entered deep waters.

Underlying this reflection is the Chinese automotive industry's collective bet and fierce competition on the next potential niche market during the electrification transformation.

Transaction Breakdown: A Cost-effective "Internal Deal"

According to the announcement, this acquisition consists of three parts: Zhejiang Jirun Automobile Co., Ltd. invests RMB 159 million to acquire 100% equity of Radar Automotive (Shandong); Zhejiang Geely Holding Group Automotive Sales Co., Ltd. acquires all equity of Radar Automotive Sales Company for RMB 59 million; and two overseas entities under Geely acquire all shares of Thai subsidiary Radar Thailand for RMB 0.49 million. The total consideration is RMB 218 million, which is basically consistent with the fair value assessment of the three companies, with no obvious premium.

Radar Automotive (Shandong) is the core operating entity, controlling all core assets and value of pickup products, covering full industry chain management from R&D, manufacturing to sales. Radar Automotive Sales Company is responsible for domestic channel operations, while the Thai subsidiary established in July 2024 is a key pivot for going overseas to Southeast Asia.

From a financial data perspective, this transaction is a cost-performance choice for Geely Automobile. Radar Automotive (Shandong) achieved a profit of RMB 67.743 million in 2024, although it turned into a loss of RMB 8.646 million in 2025, but its sales company achieved turnaround to profit in the same year, earning RMB 12.325 million.

Geely used a cost of just over RMB 200 million to include a brand that has already established a leading position in the niche market, with annual sales over 10,000 units and complete assets and technology, under its wing. This calculation is shrewd.

Radar Automotive was born in 2021, released the brand in 2022 and launched its first pure electric pickup RD6, focusing on passengerized and electrified pickup tracks. In the past three years, it has existed as an independent incubation project under Geely Holding Group, maintaining a peer-to-peer relationship with listed company Geely Automobile. This structure was conducive to rapid decision-making and flexible trial-and-error in the initial stage, with the group bearing innovation risks.

However, when the Radar brand ran through the business model in three years, sales accounted for more than 60% of the country's total new energy pickup sales in 2023, its strategic value is no longer negligible. This "incorporation" marks that Geely Automobile officially elevated new energy pickups from an "marginal innovation project" to a "core strategic category".

Geely Automobile CEO Gui Shengyue once stated that Geely's new energy vehicle development should achieve balanced development in all fields, covering luxury, mid-to-high-end, mass market and all categories such as MPV, SUV, pickup, etc. Acquiring Radar is precisely filling the last piece of the puzzle for its key niche market that combines passenger, commercial, and off-road attributes in pickups.

Looking deeper, this is the accelerated implementation of Geely's "One Geely" strategy. In recent years, Geely has continued to streamline the number of brands and subsidiaries. This time injecting the matured Radar business into the listed entity aims to open up product planning, supply chain and channel resources, and improve overall operational efficiency. The holding group is responsible for early incubation and risk isolation. After the model is run through, it is handed over to the listed entity for scale operation, becoming a typical paradigm for Geely to seek balance between risk and efficiency.

Industry Tug-of-War: Has the "Turning Point" of New Energy Pickups Arrived?

Geely's heavy bet on new energy pickups at this time is by no means accidental. The entire market is welcoming the "eve" of structural changes.

In 2025, China's new energy pickup sales soared to 73,000 units, a year-on-year surge of 243%, with growth speed far exceeding the overall level of 11.8% of the pickup market. Although its penetration rate in the entire pickup market is still only about 9.15%, the growth momentum is extremely rapid.

Currently, the new energy pickup market has formed the prototype of "one superpower and multiple strong forces". Geely Radar, relying on first-mover advantage and "pure electric + plug-in hybrid" dual-line layout, steadily sits in the top spot, with full-year insured vehicle volume reaching 13,040 units in 2025.

However, challengers are flocking in. BYD "Shark" pickup is about to land in the domestic market; Chery restarts the Rexis brand and launches pure electric pickup R08 EV; Changan enters with the extended-range technology route and launches the Hunter series; JAC, Great Wall and other traditional pickup heavyweights are also increasing investments in hybrid and pure electric products.

Another battle around pure electric, plug-in hybrid, extended-range technology routes, as well as price range and scenario definition has already begun.

Going overseas is the bigger chessboard. At the 2025 Shanghai Auto Show, GAC Group Chairman Feng Xingya also told the media: "If we want to enter the global market, we must take over the pickup market." According to his estimate, if removing China's car sales, the proportion of global pickup sales to global car sales is about 10%.

China's pickup export volume has reached 300,000 units in 2025, accounting for more than 50% of the total pickup sales. In traditional pickup strongholds such as North America, Australia, and Southeast Asia, electrification transformation is also gaining momentum.

Radar enters Southeast Asia with Thailand as a stepping stone, but fighting alone has high costs and slow network building. After being incorporated by Geely Automobile, Radar can seamlessly access Geely's mature global distribution system and expand quickly to more markets.

Geely Australia executives have revealed that they are developing a new rugged new energy pickup more tailored to the Australian market demand, planned to be listed within the next 1-3 years, directly benchmarking Ford Ranger and Toyota Hilux. This indicates that Geely's ambition is by no means just reigning in the domestic market, but intends to get a share of the pie in the new energy transformation of the global pickup market.

After the sedan and SUV markets are rolled into a "red ocean", pickup - this once niche market, is becoming a key battlefield for car companies to seek growth breakout and explore new paths for going overseas.

This acquisition is a brilliant move on Geely's chessboard, and also a microcosm of the competition dimension of China's new energy vehicle industry being widened again. When pickups meet new energy, the story has just begun.

隨著電動化、智能化全面深化，汽車主流供應鏈企業開始從幕後走上台前，喺汽車產業大變局同汽車產業生態重構過程中實現角色躍遷，而不係侷限於往昔車企嘅配套者。其「上位」嘅底層邏輯係，借力電動化、智能化新賽道，實現技術範式轉換，達成技術溢價，同車企成為新汽車底層技術棧嘅共同定義者同平等參與者，進而實現品牌溢價，影響力直接觸達消費端。汽車供應鏈企業迎來全面進階嘅戰略性發展機遇。

圍繞供應鏈企業進階，《汽車縱橫》特作本期「封面故事」專題報道。

而家，新能源產業正站喺新嘅歷史節點。喺呢場能源革命同科技革命交匯、現實同未來疊加嘅歷史進程中，寧德時代始終以行動回答一個問題：點樣喺不確定嘅世界入面，構建確定性嘅長期價值？

寧德時代財報顯示，其 2025 年營業額高達 4237.02 億元，純利為 722.01 億元，全球市場份額達 39.2%，連續 9 年動力電池裝車量排名全球第一。值得關注嘅係，呢家處於整車製造上游嘅供應鏈企業，去年純利超過咗 13 家主流整車上市公司嘅利潤總和。「車企俾寧王打工」嘅調侃，似乎已照進咗現實。

呢一現象背後，係寧德時代對全球主流車企嘅影響力。而一切嘅起點，正係動力電池喺新能源汽車產業中嘅核心地位——動力電池約佔整車 40% 成本，係新能源汽車毋庸置疑嘅「心臟」。對整車企業嚟講，穩定可靠嘅電池供應，早已從基礎保障性需求，升維為關乎產品競爭力同長期發展嘅核心戰略需求；對寧德時代嚟講，點樣將「頭部客戶」轉化爲「戰略盟友」，同樣係決定其商業版圖天花板嘅關鍵課題。

咁，寧德時代究竟係點樣憑一己之力「綁定」近半個汽車圈呢？究其原因，從動力電池供應商到全域能源生態服務商，寧德時代用十幾年時間構建起一套覆蓋資本、產能、研發、保供、生態等全方位嘅深度綁定體系。正係呢套體系，將全球主流整車企業牢牢納入自身產業版圖，實現咗從「賣電池」到「定標準、建生態」嘅躍遷，亦徹底重塑咗供應鏈企業同整車企業之間嘅「整零」關係。

資本綁定

喺電動化重構汽車工業嘅浪潮中，寧德時代跳出傳統供應商「供貨收錢」嘅單一模式，以直接投資、戰略入股、合資控股等多元資本手段，深度滲透整車企業股權結構，將供需關係升級為利益共同體、戰略共生體，從資金、話語權、資源層面實現全方位綁定，筑牢產業話語權根基。

據不完全統計，截至 2026 年 5 月底，寧德時代通過直接或者間接方式投資入股嘅新能源整車企業超過 10 家。最新嘅動作係，2026 年 5 月 25 日，賽力斯集團发布公告，其旗下子公司重慶藍電科技有限公司獲得五家投資方合計 66.71 億元增資，喺投資方名單中，寧波梅山保稅港區問鼎投資有限公司（以下簡稱「問鼎投資」）以 9.84 億元嘅出資額位列第三，持股比例 9.878%。而呢家問鼎投資正係寧德時代 100% 持股嘅子公司。

稍早前嘅 2026 年 5 月 12 日，廣汽集團同華為乾崑聯合打造嘅高端智能新能源汽車品牌啟境汽車宣布，已完成總額超 10 億元嘅戰略增資，由寧德時代、博世旗下嘅投資平台以及多家央國企資本投資。據了解，寧德時代此次投資亦係通過全資控股嘅問鼎投資實繳出資 3 億元，為單一最大投資方。

事實上，寧德時代嘅投資版圖遠遠唔止呢些。喺新能源江湖入面，「寧王」唔只係個賣電池嘅，仲好似一個拿著資本地圖到處「組局」嘅超級玩家。2021 年，寧德時代豪擲 7.7 億元，以 23.99% 嘅持股比例成為阿維塔嘅第二大股東，當時形成咗獨有嘅 CHN（即長安 + 華為 + 寧德時代）模式。作為回報，阿維塔唔只全系標配寧德時代電池，仲全球首發咗寧德時代嘅磐石滑板底盤。

此外，寧德時代仲係極氪汽車嘅早期投資人，參與咗極氪嘅 Pre-A 輪融資。寧德時代唔只通過問鼎投資持有奇瑞約 2.97% 嘅股份，雙方仲成立咗註冊資本 20 億元嘅「時代奇瑞」合資公司。上汽同寧德時代其實早係老搭檔，寧德時代持有上汽旗下智己汽車約 0.48% 嘅股份。喺北汽新能源 2024 年底嘅超 80 億元大融資中，寧德時代出資 2 億元入股。

喺商用車領域，2026 年 3 月，寧德時代旗下嘅溥泉資本參與領投咗零一汽車 12 億元嘅融資。2025 年 11 月，一汽解放公告對合資公司「解放時代」增資 1.91 億元，寧德時代同步增資，三方合計增資 4.12 億元，呢家成立於 2023 年、由一汽解放同寧德時代各持股 50% 嘅合資企業，唔過係寧德時代近年來通過資本紐帶深度綁定整車廠嘅縮影而已。

喺海外市場，寧德時代同樣採用合資參股邏輯。2024 年 12 月 10 日，寧德時代同 Stellantis 各持股 50%，投資 41 億歐元喺西班牙薩拉戈薩建設一座大型磷酸鋰鐵電池工廠，產品專供 Stellantis 歐洲車型，資本綁定助力寧德時代深度滲透海外主流車企。

當然，寧德時代喺投資車企方面亦踩過坑。比如，寧德時代曾持有哪吒汽車約 2.67% 嘅股份，早期仲投資過愛馳汽車。不過呢兩家造車新勢力從目前嘅情況睇，已基本退出市場。

寧德時代嘅資本綁定，絕非簡單嘅財務投資，而係重構整零關係、掌控產業話語權嘅戰略佈局。呢種資本織網模式，讓寧德時代從單純嘅電池供應商，升級為整車企業嘅戰略夥伴、利益共同體，喺電動化浪潮中牢牢掌握產業主導權，為技術、產能、生態等領域嘅全方位綁定奠定堅實資本基礎。

產能鎖定

如果話資本係紐帶嘅骨架，那產能就係血肉。喺電池供需週期性緊張、原材料價格波動加劇嘅行業環境中，穩定產能就係核心競爭力。寧德時代產能綁定嘅策略可以用一句話概括：把電池產能建到最需要佢嘅地方去——緊鄰整車廠嘅超級工廠，甚至直接建喺客戶嘅車間入面。寧德時代通過專屬產線、廠中廠、區域基地三種模式，為合作車企提供確定性產能保障，以「產能鎖定」實現深度綁定。

2025 年 6 月 30 日，寧德時代喺賽力斯超級工廠嘅兩條 CTP 2.0 高端電池包產線正式投產，係寧德時代首次同整車廠採用「廠中廠」模式進行合作，為問界系列車型本地化生產供應動力電池系統。「廠中廠」模式係一種創新嘅供應鏈協同模式，寧德時代將電池生產線直接建喺賽力斯超級工廠內，實現咗動力電池從下線到裝車嘅高效閉環管理。電池實現「即產即裝」，省去包裝、運輸、倉儲等中間環節，供應鏈響應速度縮短至 20 分鐘級。

如果話「廠中廠」只係一種創新模式嘅試水，那麼寧德時代廣泛同上汽、廣汽、一汽、東風、吉利、長安等主流車企設立嘅動力電池合資公司，如時代上汽、時代廣汽、時代吉利、時代長安等，佢哋通常以 51% 嘅持股，牢牢掌握控股权。早在 2017 年，寧德時代就同上汽集團合資成立咗「時代上汽動力電池有限公司」，總投資額高達上百億元。呢種前瞻性嘅佈局，讓上汽喺隨後嘅新能源轉型浪潮中吃足紅利。當其他友商為了搶電池而喺寧德時代總部門口排長隊時，上汽卻能通過時代上汽嘅專屬產線，穩穩當當地拿到符合自己定制需求嘅電池包。

2026 年 2 月 13 日，時代奇瑞（合肥）新能源科技有限公司正式成立，註冊資本高達 20 億元，由寧德時代、奇瑞汽車、奇瑞商用車（安徽）有限公司共同持股，其中寧德時代持股 51%，後兩者合計持股 49%。根據協議，奇瑞將優先獲得寧德時代麒麟電池、鈉離子電池等核心產品嘅供應權，而寧德時代則通過技術授權與聯合研發，推動半固態電池、換電模式等創新技術喺奇瑞高端車型上嘅應用。

喺海外佈局嘅德國、匈牙利、印尼等工廠，寧德時代同樣都實現咗「整車喺邊，電池產能就喺邊」。對特斯拉、大眾、寶馬等國際車企，歐洲基地就近配套；對奇瑞、吉利、零跑等出海車企，東南亞基地同步跟進。區域化產能佈局有效規避貿易壁壘、物流風險同匯率波動，讓整車企業喺全球市場擴張中始終擁有穩定電池保障。

產能鎖定嘅底層邏輯，係用確定性供應對抗不確定性週期。對整車企業嚟講，寧德時代嘅產能保障意味著新車上市唔卡頸、旺季交付唔缺货、海外擴張無後顧之憂；對寧德時代嚟講，鎖定產能即鎖定銷量，提升產能利用率、平抑投資成本，形成規模效應同成本優勢。

研發前置

如果話產能鎖定綁定嘅係當下，那麼研發前置綁定嘅就係未來。傳統電池供應係「車廠提需求、電池廠做產品」嘅後置適配模式，而寧德時代則將研發全面前置，實現整車與電池同步開發、聯合定義、聯合測試，從被動適配轉向前主動共創，以技術深度嵌入實現綁定。

2025 年 12 月 17 日，寧德時代同嵐圖汽車簽署 10 年深化合作協議。根據協議，寧德時代將積極配合嵐圖新車型開發，優先提供領先電池技術，全面推動麒麟、神行、驍遙等標竿性電池品牌喺嵐圖車型上嘅規模化應用。這意味著，嵐圖嘅產品規劃將同電池領域嘅前沿創新保持同步。雙方合作視野已從單一嘅動力單元拓展至換電模式、CIIC 智能底盤集成化、磐石底盤、V2G 等代表未來出行生態嘅全新領域。

當然，寧德時代嘅研發前置邏輯遠唔止於呢一間車企。2025 年 11 月 11 日，寧德時代同廣汽集團簽署 10 年全面戰略合作協議，雙方將喺智能底盤、換電生態等前沿領域展開聯合研發，並基於寧德時代喺動力電池、儲能系統及能源服務領域嘅深厚積累，共同打造更具市場競爭力嘅新能源車型。針對廣汽傳奇嘅車型規劃，雙方正積極推進磐石底盤技術嘅搭載應用。

2025 年以來，寧德時代已同多家車企達成合作——不僅係廣汽集團、江淮集團，更包括理想汽車、賽力斯等核心客戶。電池廠商同整車廠正共同越過傳統嘅買賣博弈，全面邁向深度綁定與價值共創嘅新階段。寧德時代嘅研發體系亦由此具備咗更強嘅「前瞻性」：當下一代電池技術仲喺實驗室中迭代時，寧德時代就已經同合作夥伴喺共同規劃未來嘅車型平台架構。

研發前置嘅深層意義喺於，它讓寧德時代從一個被動回應需求嘅供應商，轉變為主動定義未來技術路線嘅標準制定者。寧德時代於 2026 年 2 月 26 日發布嘅麒麟凝聚態電池，能量密度達 500Wh/kg，計劃於年底首批搭載蔚來 ET9 同極氪 001 FR。呢啲喺行業內尚屬前列嘅技術探索，而家成為寧德時代綁定高端客戶嘅最強黏合劑。

生態共建

事實上，寧德時代嘅業務領域遠唔止於電池，佢正將電動化目標延伸至低空、船舶、數據中心等更廣闊嘅領域，快速拓展換電網絡及服務，推進零碳生態建設，完善產業生態並延伸價值鏈條。圍繞整車企業，寧德時代正緊密構建換電、儲能、充電、綠電、回收全域生態，以生態壁壘實現不可替代嘅綁定。

喺換電領域，寧德時代以巧克力換電、驥驥重卡換電為核心，聯合長安、奇瑞、廣汽、賽力斯、上汽通用五菱、北汽等組建超換共享網絡，共建換電站、共享換電塊、統一接口標準。2026 年 4 月 25 日，奇瑞汽車、奇瑞綠能、寧德時代、時代電服簽署戰略合作協議，各方將聚焦「超充 + 換電」共享網絡佈局、綠色能源生態共建等領域，奇瑞汽車將全面導入寧德時代同時代電服嘅巧克力換電體系。而寧德時代同廣汽集團嘅合作更加係全方位嘅，不僅涵蓋智能底盤搭載應用、電池技術聯合研發、換電生態共建、電動化平台創新等關鍵領域，仲喺電池租賃、聯合建站等業務領域開展長期深度合作。

零碳園區係寧德時代正大力推動嘅項目，而家已喺山東東營、福建廈門、山西大同、江蘇鹽城及海南等地佈局零碳園區，通過 100% 綠電直連同源網荷儲一體化技術打造綠色智造基地。2025 年 7 月 26 日，寧德時代主導建設嘅全國首個 100% 綠電直連零碳工業園喺山東東營啟動建設，總投資超百億元，該項目採用「風光耦合 + 構網型技術」構建獨立能源系統，通過風電、光伏發電同儲能系統直連工廠。寧德時代嘅終極目標係打造綠電直供、零碳園區、源網荷儲、構網型儲能等全景式、一體化嘅零碳解決方案。

廢舊電池回收，係電池全生命週期管理實現閉環嘅最後一塊拼圖。寧德時代通過回收方式，對廢舊電池中嘅鎳、鈷、錳等金屬材料進行加工、提純、合成，並將收集後嘅銅、鋁等金屬材料通過第三方回收利用，使電池生產所需嘅關鍵金屬資源實現有效循環利用。寧德時代構建咗「生產—使用—梯次—回收」嘅完整閉環，為合作車企提供電池回收、梯次利用、再生材料閉環服務。通過規模化回收與再生，降低原材料成本，反哺整車電池價格競爭力，形成全鏈條價值共享。

此外，喺海外市場，寧德時代同奇瑞、宇通、吉利、東風等推進車電一體化聯合出海，海外電池基地同步跟進整車出海節奏，提供全球聯保、本地服務、供應鏈配套等服務。整車企業出海唔再面臨電池適配、認證、供應難題，寧德時代則跟隨整車出海擴大全球份額，形成全球化生態綁定。

生態共建嘅戰略意義遠超商業合作本身。當寧德時代唔只掌握電池製造，仲掌控電池嘅換電網絡、電池護照數據（寧德時代 2026 年 2 月同寶馬合作開展歐盟「電池護照」跨境數據試點）、電池回收全生命週期管理時，佢就從一個單純提供零部件嘅供應商，變成咗整個新能源出行生態嘅基礎設施平台。車企喺呢個生態中扮演嘅仍然係造車嘅角色，但補能方案、電池管理、數據服務乃至用戶出行體驗嘅關鍵維度，都將納入寧德時代嘅生態體系。呢種生態級綁定，已遠遠超出產品與價格層面，形成真正嘅「命運共同體」。

On the afternoon of May 28, 2026, at the World Living Room at North Bund, Shanghai, one IM LS9 Hyper was officially delivered, and SAIC Group welcomed its 100 millionth global user. Accompanying this "global relay delivery"—15 brands and 19 models under its umbrella were delivered synchronously both domestically and overseas—SAIC became the first automaker group in the history of China's automotive industry to accumulate production and sales exceeding 100 million vehicles, the eighth automaker globally to join the "Hundred-Million Club".

This is not a simple breakthrough of a set of sales figures. From the first Phoenix brand sedan hammered out by workers with hammers in 1958 to the cumulative global delivery of 100 million vehicles today, SAIC's growth trajectory of over 70 years is almost a microcosm of the entire Chinese automotive industry developing from nothing to something, and from weak to strong. What truly gives the 100 million vehicles industry research value is the full industrial chain system SAIC has gradually built over these years—coordinated operation of various sectors including complete vehicles, parts, mobility, finance, international operations, and innovative businesses, entered the Fortune Global 500 for 21 consecutive years, ranking 7th globally in 2025 with sales of 4.508 million vehicles, with a year-on-year growth of 12.33%.

100 million vehicles is a weighty threshold, but what deserves more attention than this number is the two fundamentals distinguishing SAIC from most domestic automakers: overseas layout and technology accumulation.

In terms of overseas markets, SAIC is one of the earliest and largest Chinese automotive enterprises to "go out." First achieving passenger car exports in 2001, now its products and services cover more than 170 countries and regions globally, and cumulative overseas deliveries exceed 7 million vehicles. Overseas, SAIC owns more than 100 parts production bases, over 3,000 dealer networks, built 3 major R&D innovation centers including London, and 4 production manufacturing centers in Thailand, Indonesia, India, Pakistan, and established China's largest self-operated vehicle logistics fleet. In 2025, SAIC's annual exports and overseas market sales reached 1.071 million vehicles, the MG brand ranked 1st in European sales among Chinese brands for 11 consecutive years, and entered the top 10 in passenger car market sales in 18 countries in regions such as Australia-New Zealand, Middle East, Latin America, Southeast Asia. During the 2025 Shanghai Auto Show, SAIC released Overseas Strategy 3.0 - "Glocal Strategy" (Global + Local combination strategy), planning to build 17 new overseas models including SUVs, sedans, MPVs, and pickup trucks in the next 3 years, gradually implementing HEV hybrid and solid-state battery technologies into global mainstream markets. From product export to value chain export, this road has taken more than 20 years, the system is built, the next step is to look at the brand power and depth of localized operations.

On the technology level, there are several key advances worth mentioning. In January 2026, the first mass-produced semi-solid-state battery model of the MG brand started delivery, to date, the delivery volume has broken through 1,000 units, the 2026 MG4 launched at the April 2026 Beijing Auto Show equipped with semi-solid-state battery, starting price under 70,000 yuan, bringing frontier technology down to the mainstream consumption market, which is rare in the industry. IM AD Intelligent Driving System cooperates with Momenta, has covered all five continents globally, including markets in Thailand, Mexico, UK, Australia, Nepal, Egypt, Singapore, Norway, New Zealand, UAE, etc., adopting a mapless end-to-end solution, possessing strong global scene adaptability. In addition, from a data perspective, SAIC's R&D investment in new energy and intelligent connected fields has accumulated to over 150 billion yuan, effective patents nearing 26,000 items, NEV sales share jumped from less than 0.1% in 2014 to over one-third in 2025.

Of course, 100 million vehicles is a reflection of historical accumulation, the real test lies in the upcoming market competition. SAIC internally calls this node the starting line of the second entrepreneurship, the direction is leaping from scale leadership to quality leadership, technology leadership, and ecosystem leadership. Previously, the comment of Cui Dongshu, Secretary-General of the China Passenger Car Association, also hit the key point: "'These 100 million vehicles are not the end point, but a springboard for China's automotive industry to create another glory'." China's automotive industry has moved from following to running parallel or even leading in local areas, whether SAIC can continue to produce competitive products on the three fronts of new energy, intelligence, and globalization is the key to determining how many years the next 100 million vehicles will take. But one thing is certain: When a car company experiences a technical transformation and global layout throughout a complete industry cycle, the system capabilities it accumulates cannot be measured by simple sales figures.

May 28, 2026, SAIC Motor "Global 100 Millionth User Handover Ceremony" was held at the World Living Room at the North Bund in Shanghai. SAIC Motor's more than a dozen complete vehicle brands, 19 models, adopted a "Global Relay Delivery" approach, crossing seas and mountains, spanning continents, and connecting globally. SAIC Motor thus became the first Chinese automotive group to accumulate production and sales exceeding 100 million vehicles, creating a new milestone for the Chinese automotive industry.

From "Phoenix" to "IM": 100 Million Vehicles Witness the Stride and Original Aspiration of China's Automotive Industry

In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, and the Shanghai Automotive Industry started from here. In 1958, workers hammered out the first "Phoenix" brand sedan with a hammer, achieving a "zero breakthrough" in Shanghai sedan manufacturing. Over the past 70+ years, SAIC has witnessed and promoted the entire process of China's automotive industry from nothing to something, from weak to strong: The Santana rolled off the line in 1983, opening up joint venture cooperation; Shanghai GM was established in 1997, creating the "Shanghai Speed" of building a factory and producing a car in 23 months; In 2006, the independent brand Roewe was born; In 2016, the world's first internet car Roewe RX5 was launched; In 2020, the high-end smart electric brand IM Motors was established.

What runs through this journey is SAIC's always upheld user concept of "Understand Cars, Understand You Better". Understanding Cars is the ultimate pursuit of core technologies; Understanding You is precisely implementing every cutting-edge technology into a tangible and enjoyable mobility experience for users. From the Santana localization community to Joint Venture 2.0 technology co-creation, from internet cars to full steer-by-wire chassis, solid/semi-solid state batteries, and AI large models on vehicles — every leap is an upgrade of "Understanding Cars" capability, and a continuity of the original aspiration of "Understanding You". 100 million vehicles are also a concentrated fulfillment of 100 million units of user trust.

100 Millionth Vehicle: IM LS9 Hyper, Culmination of SAIC's 70+ Years of Technology

The 100 millionth handover vehicle, the IM LS9 Hyper, is the culmination of SAIC's 70+ years of technical accumulation, opening a new era for new energy vehicles "New Three Major Components". It is equipped with next-generation chassis technology, the industry's first full steer-by-wire four-wheel steering; next-generation smart driving hardware, 520-line ultra-vision LiDAR + NVIDIA Thor chip, next-generation three-electric systems — Full-domain 800V high-voltage platform and Star Super Range Extender. It fully pre-installed redundancy capabilities for continuous evolution towards L3 and above high-level smart driving. At the same time, the IM LS9 Hyper is the first to equip the SAIC Gold Label Hurricane Three-Motor, calmly joining the 3-second performance club; It also collaborated with Zijinshan Laboratory to globally debut the "Intrinsic Security" technology, expanding automotive security boundaries from "Physical Security" to "Information and System Security", which is an essential security cornerstone of the AI era.

The 100 millionth user, Momenta CEO Cao Xudong, is exactly a core strategic partner of SAIC in the smart driving field. The smart driving technology co-created by both parties has empowered multiple independent and joint venture brands. "Partners become Owners" is not only a satisfactory delivery from manufacturer to user, but also a deep resonance among smart car ecosystem partners.

System Strength: Global Relay Delivery of SAIC's Full Brand Matrix

Behind the 100 million vehicles is SAIC's full value chain closed loop covering six major sectors: complete vehicles, parts, mobility and services, finance, international operations, and innovation technology. From January to April 2026, SAIC's cumulative sales reached 1.302 million units, ranking first among Chinese automakers for four consecutive months. Among them, independent brand sales reached 910,000 units, accounting for nearly 70%; New Energy Vehicle sales reached 412,000 units; Overseas market sales reached 459,000 units, surging 50.2% year-on-year.

At the handover ceremony scene, SAIC's full brands and full product matrix exerted collaborative effort. Independent brands went all out: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid State Battery Edition, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yuejin Da-na T1, Sunwin Pure Electric Bus, Iveco Juzing EV, etc., were delivered successively, covering diverse scenarios such as personal mobility, family life, commercial operations, and logistics transportation. Joint venture brands centrally displayed "Joint Venture 2.0" achievements: Volkswagen ID. ERA 9X will make its global debut equipped with Momenta R7 Reinforcement Learning World Model, with deliveries exceeding 7,000 units one month after launch; AUDI E7X plans to become Audi's first model globally to achieve L3 level autonomous driving implementation; Buick Zhijing E7 is built on the "Xiaoyao" Super Fusion Architecture, with deliveries exceeding 10,000 units one month after launch.

Departing from the Shanghai main venue, handover scenes in multiple domestic cities such as Nanjing, Liuzhou, Taiyuan and countries such as the UK, Indonesia, and Singapore were continuously lit up, creating a new narrative way for Chinese automotive brands. Behind this is the deep roots of SAIC's global layout. SAIC is a pioneer of Chinese automotive enterprises "Going Global": It has over 100 parts production bases, over 3,000 dealer networks, built 3 major R&D innovation centers including London and 4 production and manufacturing centers in Thailand, Indonesia, India, and Pakistan; SAIC Logistics owns 42 ro-ro ships, 8 international routes covering Southeast Asia, Europe, and the Americas. Nowadays, SAIC's products and services cover over 170 countries and regions, with cumulative overseas sales exceeding 7 million vehicles. SAIC MG has held the top spot among Chinese brands in Europe for 11 consecutive years, with European annual sales exceeding 300,000 units in 2025, becoming the first Chinese automotive brand to exceed 1 million cumulative sales in Europe and the UK. In March this year, MG held a Technology Day in Frankfurt, Germany, globally debuting semi-solid state batteries and Hybrid+ hybrid technology; the Hybrid+ family's overseas single-month sales have already exceeded 20,000 units. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), accelerating from "Product Going Global" to "Value Chain Going Global", making "Made in China Smart Manufacturing" go to the world even further.

From "Understanding Cars" to "Understanding You": A Handover Grandeur Where Users are the Protagonists

The ultimate landing spot of "Understand Cars, Understand You Better" is the mobility life of every real user. Luo Zhenyu, founder of Dedao APP, as the No. 001 Experience Officer of Huajing S, went from praising Huawei Qiankun Smart Driving at the New Year's Eve speech to visiting the factory to witness production; Former German National Team Player Yang Chen chose the ID.ERA 9X, because its Golden Range Extender and Long-termism coincide; After Cao Kailiang's family ordered a car, his idol Jay Chou happened to become the Buick MPV family spokesperson; Charity Blogger Liu Jia has been cutting hair and delivering companionship for left-behind children in Guangxi mountainous areas for five consecutive years, Buick provided immediate assistance, and he was moved by Zhijing E7's "Full-score Cockpit". From self-media bloggers to village party secretaries, from charity guardians to logistics enterprises — every user is a microcosm of real life, this is the most vivid interpretation of "Understand Cars, Understand You Better".

100 million vehicles is a phased answer sheet for SAIC's 70+ years of development, but also a brand new starting line for SAIC's "Second Entrepreneurship" towards the smart and electric future. In 2014, SAIC actively implemented the important instruction that "Developing new energy vehicles is the only path for China to move from a car nation to a car power", leading comprehensive transformation first. Twelve years later, from "Leading the Pack" in Smart and Electric Transformation to "Horses Galloping" in Independent/Joint Venture, Passenger/Commercial, Domestic/Overseas, SAIC will continuously use "Understand Cars, Understand You Better" as the user concept, making technological innovation truly benefit every user.

From 1955 to 2026, from the first user to the 100 millionth user, from initial exploration to industry leadership — SAIC will continue to travel together with hundreds of millions of global users and partners, co-creating a new future of beautiful mobility.