The era of equality for boxy SUVs is truly here. A light off-road SUV boxy car, with various policies in place, the entry price is less than 70,000 yuan. Dare you believe it? With the launch of the BJ30 Traveler Highlight Edition, boxy SUVs have also entered the era of pricing in the 60,000 yuan range. So, what outstanding features and hardcore strengths does this new car have? Today, let's take a look at it and see exactly how hardcore it is.

On June 12, "150,000 Loves, Here Comes the Highlight" BJ30 Traveler 150,000th Unit Roll-off and Highlight Edition Launch Event was held at BAIC Zhuzhou Super Factory. To further promote off-road equality, let more families enjoy light off-road life, the BJ30 Traveler series launches a 30,000 yuan trade-in policy, Super Trade-in price starts from 69,900 yuan.

For the year, the brand new model BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience all comprehensively leap up, Super Trade-in price starts from 82,900 yuan. Under CCTV lens, Beijing Off-road also live-streamed disassembly of a BJ30 Traveler driven 150,000 kilometers, the whole internet witnesses the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road stated: "BJ30 Traveler has become the model to reach 150,000 units fastest among Chinese light off-road SUVs. 150,000 BJ30 Travelers carry the trust of the market, industry, and global users, this is not only a breakthrough in speed, but also 150,000 firm choices, a quality monument forged by 150,000 users. It is the answer China's HEV technology gives to the world, and it is also a thunderous declaration of Chinese smart manufacturing!"

150,000 Global Users Recognize, Casting BJ30 Traveler Highlight Moment

As the model reaching 150,000 units fastest in Chinese light off-road SUVs, BJ30 Traveler relies on over 60 years of professional accumulation by Beijing Off-road, with "Super Off-road, Super Large, Super Fuel Saving" hardcore strength, let the world see China.

"Super Off-road" is the confidence to start. Beijing Off-road created the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese boxy SUV category. Three-engine power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, specializing in long-distance energy efficiency, real-time recharging, and instant power burst respectively; Intelligent 4WD response speed reaches 30 milliseconds, can burst peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, power is always in the best state. Matching energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, easily cope with mud, sand, and other scenarios.

"Super Large" is the composure of travel. BJ30 Traveler three-row seven-seat layout, possesses 2,820 millimeter ultra-long wheelbase, 66% ultra-high space utilization rate, and 1,496 liter ultra-large trunk, rear seats purely flat folded, instantly becomes a 1.92-meter large bed. B-class boxy ultra-wide third-row space, allows 1.8-meter adults to sit still spacious. 38 storage spaces throughout the car, personal belongings have exclusive positions. Freedom for the whole family, no one settles.

"Super Fuel Saving" is long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, 5 country auto bloggers from South Africa, Indonesia, UAE, Poland, Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank of oil range over 1,000+ kilometers. No need to find charging piles, refuel and go, save dozens of hours of energy replenishment time annually. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, let every departure have no worries.

BJ30 Traveler is both a boxy SUV that can take you to the mountains, and a city commuting SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler is one in a million!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments

On the occasion of the 150,000th unit roll-off, Beijing Off-road launches a new model — BJ30 Traveler Highlight Edition, on the basis of "Super Off-road, Super Large, Super Fuel Saving", achieve comprehensive upgrade of appearance, performance, and experience.

Highlight Appearance, customized for different life stages. BJ30 Traveler Highlight Edition adopts classic boxy shape, hard aura and exquisite lines perfectly blend, exclusive Five-Arch Star Ring Through-Light Group, eye-catching and handsome; Full set of electric-style trendy modification kit, exclusive star ring wheels, front and rear matching color sport bumpers, showcasing love and free-spiritedness; New orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of different ages can find love and meet highlight moments on this car.

Highlight Performance, getting both power and fuel consumption. BJ30 Traveler Highlight Edition replaces high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, all can get timely response, give you the confidence to adhere to road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is wider, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can pulse with music rhythm, give you a space to enjoy soothing emotions alone.

BJ30 Traveler Highlight Edition lets you get both off-road life and city commuting, use a car's composure to hold both sides of life, make every ordinary daily life into a highlight moment.

First Internet Disassembly of 150,000km BJ30 Traveler, CCTV Vouches for Real Quality

To give back to the companionship and love of 150,000 car owners, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can both enjoy.

On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five levels of exclusive treatment, time-limited order can enjoy multiple car-buying gifts including warranty gift, financial gift, friend invite gift, upgrade gift, and data gift (specific treatment subject to official information).

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also time-limited opens "Passionate World Cup, Highlight Win Big Prize" event: buy car in any authorized store nationwide, can get betting qualification, accurately hit World Cup champion and final score, then enjoy 50,000 car purchase subsidy.

Real strength does not fear strict scrutiny. Press conference site, Beijing Off-road joins hands with CCTV Finance, live stream disassembly of BJ30 Traveler driven 150,000 km, show durability quality with real car condition. At the same time, lens deep visits BAIC Zhuzhou Super Factory, witness how Chinese smart manufacturing guards the excellent quality control of every car from the source.

150,000 kilometers equivalent to ordinary family nearly 10 years use mileage, after BJ30 Traveler disassembly: Engine turbo clean carbon deposit is very little, power output still abundant, gearbox shell intact no oil leak, internal gears also no wear pits, power system status excellent; Battery pack no bulging, liquid leak, internal deterioration attenuation situation, long-term use no worry battery aging failure.

Sub-frame, suspension arms no rust, oil seepage leak oil problem, whole chassis flatness, neatness and new car difference is very small, passive safety protection always online. This live stream proves with lens, BJ30 Traveler material solid, craft reliable, durability outstanding, can bring users lower maintenance cost, longer car replacement cycle, and every trip's peace of mind.

Beijing Off-road also joins hands with CCTV Finance deep into BAIC Zhuzhou Super Factory, reveal the logic behind BJ30 Traveler exquisite quality from manufacturing source. In welding workshop, hundreds of robots coordinate operation, 100% automation, glue application error not exceeding a hair, guarantee car body skeleton more sturdy, impact resistance, deformation resistance ability stronger, on bad roads no noise, during collision safer.

In stamping workshop, 5,000+ ton giant stamping equipment one-time press forming car body panels, guarantee car body uniform neat, lines smooth, good looking high appearance appearance comes from high precision stamping base; In painting workshop, dozens of robots automatic full paint spraying, paired with eco-friendly water-based paint, harmful pungent volatile substances reduced by over 60%, new car no odor, elderly children riding car more assured, paint surface more sun-resistant, more corrosion-resistant. At the same time, every process has quality control inspection gate, guarantee every unit roll-off BJ30 Traveler all quality standards met, let users buy with peace of mind, drive with ease.

150,000 Loves, Here Comes the Highlight. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting users with different needs find most fitting travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincerity price, let every love not be betrayed, let every departure shine.

BJ40 Extended Range Long Endurance Edition then takes "City and Off-road Extremely Safe" hardcore strength, accompany users to go to broader world. In future, Beijing Off-road will continue with owners side by side, rush to next journey mountains rivers lakes seas, jointly go to every highlight moment.

BJ30 Traveler Highlight Edition launch, not only enriches and perfects Beijing Off-road product matrix, also brings more car buying choices for users with a budget of under 100,000 yuan planning to buy a boxy SUV. BJ30 Traveler Highlight Edition relying on its "City and Off-road Extremely Safe" hardcore product strength, hopes boxy market welcomes new round reshuffle, and also hopes further boost Beijing Off-road sales.

近日，寧德時代生態企業峰飛航空自行研發嘅 2 噸級無人駕駛貨運 eVTOL——V2000CG 凱瑞鷗，正式獲得印度尼西亞民航局（DGCA）頒發嘅型號認可證（Validated Type Certificate，以下簡稱 VTC），成為全球首款獲得海外型號認可嘅 eVTOL 機型。

作為全球首張 eVTOL「國際簽證」，印尼 VTC 嘅獲頒證明峰飛航空 V2000CG 嘅設計，既符合原產國（中國）嘅適航標準，同時亦滿足進口國（印尼）嘅適航要求。張 VTC 實現咗中國低空智造企業全球化佈局嘅歷史性突破，為 V2000CG 喺「萬島之國」開啟商業營運提供咗先決條件。

中國 - 印尼雙邊民航適航審定，驗證中國低空智造實力

型號認可證（VTC）嘅獲取，涉及雙邊民航局對於申請機型喺適航標準上嘅深度考察與全面對標。此前，V2000CG 已完成全面嘅符合性驗證試驗及試飛，於 2024 年 3 月由中國民航局頒發型號合格證（TC）。

喺持有中國民航局頒發嘅 TC 基礎上，2025 年 7 月峰飛航空向 DGCA 提交適航認可申請，通過雙邊適航標準差異對比分析、多輪線上技術研討、全套技術資料審核、印尼民航局來訪峰飛航空及動力電池提供商寧德時代現場審查等工作，確認 V2000CG 完全滿足印尼嘅適航要求後，印尼民航局於 2026 年 6 月 3 日正式頒發型號認可證（VTC）。

印尼喺東南亞擁有整機自主研發與飛機製造產業基礎，具備較強嘅航空器適航審定能力。此次印尼 VTC 嘅順利取證，彰顯咗中國民航適航審定體系嘅嚴謹性、權威性與國際認可度，助力中國低空經濟適航標準走向全球。

破解「萬島之國」物流難題，打通全球場景落地閉環

作為世界最大嘅群島國家，印尼擁有超過 1.7 萬個島嶼，港口基礎設施相對有限。傳統海運耗時久、效率低，傳統空運依賴跑道、成本高昂，海島之間物資運輸、應急補給仍需高效解決方案。

峰飛航空 V2000CG 精準適配印尼及其背後嘅東南亞市場需求，該機型最大起飛重量 2000 公斤、巡航速度 200 公里/小時、續航里程 200 公里。依托複合翼構型優勢，純電驅動低碳環保，垂直起降無需跑道，精準適配印尼市場上如生鮮、藥品、應急物資等高附加值貨物嘅跨島運輸需求，為整個東南亞地區嘅海島物流體系提供咗全新低空解決方案。

技術驗證推動商業落地，中國低空方案賦能全球市場

當前低空經濟正從技術驗證全面邁入商業落地。作為全球首款及唯一一款獲得中國民航局頒發「適航三證」（TC、PC、AC）嘅噸級以上 eVTOL，V2000CG 凱瑞鷗此前已喺國內嘅海洋平台營運維護、海島保障運輸、應急消防救援等場景中完成飛行應用。

此次正式獲頒印尼 VTC，進一步加速打通咗 eVTOL「技術驗證—適航認證—海外落地」嘅產業閉環。隨著 V2000CG 喺印尼市場嘅落地營運，峰飛航空將爭取更多機型喺全球範圍內更大市場嘅商業化營運拓展。

峰飛航空相關負責人表示，全球首張 eVTOL 嘅 VTC 證書，既係雙方民航局對峰飛航空核心技術與安全體系嘅權威認可，亦係中國低空經濟方案賦能「一帶一路」沿線國家嘅重要標竿。未來，峰飛航空將攜手寧德時代持續輸出中國低空智造技術與營運方案，助力更多地理環境受限、運輸效率不足嘅國家同地區解鎖低空經濟新可能，不斷領跑全球噸級 eVTOL 出海賽道。

關於 TC 同 VTC

TC（Type Certificate，型號合格證）係指民航當局針對民用航空器、航空發動機或螺旋槳等產品頒發嘅證件，證明該航空器產品設計符合相應適航要求。作為「適航三證」（TC、PC、AC）之一，係航空器合法投入本國市場同商業營運嘅基礎 。

VTC（Validated Type Certificate，型號認可證），係由進口國/地區嘅民航當局向已獲得其他國家 TC 嘅型號頒發嘅認可證書，用於證明該進口航空器產品設計符合本國嘅適航標準同法規。

VTC 喺法律效力同適航要求上同 TC 等同。

The 2026 North American World Cup is less than two weeks away.

As usual, the core of the discussion is whether Mbappé can defend the title, whether Messi is still playing, and who is the new king of football. But if you glance away from the pitch, you might find the supporting cast of this World Cup is the most outrageous in history.

Image source: World Cup Organizing Committee

660 official designated vehicles, a Robotaxi network covering multiple stadiums, 42 electric buses from Shandong, China, humanoid robot Atlas, quadruped robot dog Spot.....

These "supporting characters" are all car companies.

When discussing the relationship between car companies and the World Cup, Hyundai Kia cannot be avoided.

In 1999, Hyundai partnered with FIFA for the first time. At the 2002 Korea-Japan World Cup, they invested about 1.5 billion euros to secure official sponsorship, resulting in a 40% surge in sales in the US market that year, and brand awareness jumping from 32% to 67%. The calculation was too attractive, so Hyundai never considered withdrawing for over 20 years since then, renewing the partnership all the way to 2030.

This World Cup, Kia provides 660 official designated vehicles to handle athlete and official transport. The Korean automotive industry estimates that just from in-stadium advertising exposure, the Hyundai Motor Group's cumulative commercial value exceeds 10 trillion won.

 Image source: Hyundai Kia

But can World Cup sponsorship really convert to sales?

Hyundai's own experience gives an uncertain answer. The 2002 bonus was real, but the story since then hasn't looked so good. Beijing Hyundai's sales peaked at 1.14 million units in 2016, declining ever since. By 2021, it dropped to only 382,000 units, a decline of over 66%. Nowadays, it's even worse; Hyundai Kia's sales for January to April were only over 30,000 units, less than what new EV players achieve in a month.

Throwing money at the World Cup cannot save Hyundai Kia's decline in China. Interestingly, Hyundai also seems to have realized this issue.

For the 2026 World Cup, Hyundai made a key adjustment: Expanding the sponsorship scope from traditional fuel vehicles to autonomous driving, robotics, and future mobility technology. Hyundai partnered with its subsidiary Boston Dynamics to deploy humanoid robot Atlas and quadruped robot Spot in designated venues, responsible for event operations and security.

  Image source: Hyundai Kia

A somewhat awkward question is, are the cool-looking Atlas and Spot in the arena event operation infrastructure, or is it just an extremely expensive brand show?

Electric Vehicle Channel (ID: dianchetong233) judges it's both, but leans towards the former.

Hyundai needs to use the World Cup, the largest traffic pool globally, to send a signal to investors and consumers: We have transformed into a "Future Mobility Tech Company". Boston Dynamics' robots are the best prop to convey this signal. As for whether they can really make money, that's for the next step.

However, this World Cup is indeed a good time for Hyundai. The North American market accounts for over 20% of its global sales. The joint hosting by the US, Canada, and Mexico equals holding a press conference facing 3.5 billion viewers in one's own backyard.

The 27-year marathon has found a new narrative direction at this moment.

  Image source: Boston Dynamics

The relationship between the Chinese men's national football team and the 2026 World Cup can be summarized in one word — None. Last year, they lost away to Indonesia in the World Cup qualifiers' 18-team round and were eliminated a round early. Chinese fans don't have to worry about the time difference again.

But the relationship between Chinese car makers and this World Cup is very close. And the path they take is completely different from Hyundai Kia.

Changan is the most typical example.

 Image source: Changan Automobile

On May 22, Changan signed an agreement in Lisbon with the Portuguese Football Federation, becoming the Portuguese National Team's Global Official Partner. The cooperation covers the 2026 and 2030 World Cups and the Women's World Cup cycle, with an investment of over 500 million yuan.

The logic behind choosing Portugal is very smart. This is not generalized World Cup sponsorship; Changan did not compete for the FIFA official sponsor position, but rather precisely bound with one team.

This team has Cristiano Ronaldo. Over 1 billion fans globally, 660 million Instagram followers, and the fan distribution highly overlaps with Changan's core overseas markets: Europe, Southeast Asia, South and Central America, Middle East Africa. Concentrate resources to do big things.

 Image source: Changan Automobile

Using the scarcity of Cristiano Ronaldo's last World Cup as a lever to leverage brand awareness breakthrough in overseas markets. The supporting actions include the co-branded film "Sounds like Changan", the first European delivery of Deepal S05 in Italy, the European 1,000-kilometer long-distance test, and joint activities by global dealers. Every step is correct, but every step has uncertainty.

European consumers' stereotypical impression of Chinese car brands was not formed in one day, and it won't dissipate due to one sports marketing campaign. Korean and Japanese car makers opened the European market back then by relying on decades of quality accumulation and in-depth localization. Changan wants to shorten this process with a 500 million yuan cooperation with a team; results need time to verify.

Another case is Zhongtong Bus.

42 N12 dual-source trolleyless electric buses were shipped from Liaocheng, Shandong to Mexico City, undertaking public transport during the World Cup. Completely different from Changan's brand marketing route, Zhongtong follows product as marketing. The buses running in Mexico City are themselves a moving billboard.

 Image source: Zhongtong Bus

In 2025, China exported 625,200 vehicles to Mexico, with Mexico surpassing Russia for the first time as China's largest automotive export destination. In the first quarter of 2026, China exported 2.226 million vehicles, up 56.7% year-on-year; new energy vehicles exported 954,000 units, up over 120% year-on-year.

Zhongtong's electric buses appearing in Mexico City is also a microcosm of the systematic penetration of China's automotive industry in the Latin American market.

What about BYD? Although they did not directly sponsor this World Cup, their sports marketing map is already the most complete Chinese car maker — 2024 Euro Cup, 2024 Copa America, 2025 European U21, plus a five-year 75 million yuan sponsorship contract with the Chinese Football Association, covering almost all mainstream football IPs. Now, BYD's single-month export in April exceeded 130,000 units, with cumulative overseas sales exceeding 450,000 units.

Image source: BYD 

Nowadays, BYD no longer needs to spend a huge sum to grab a logo spot on the World Cup.

Three paths, one consensus — Chinese car makers going global have passed the stage of whether to participate in global marketing, entering the stage of how to participate more smartly. Hyundai Kia used 27 years to figure out sports marketing experience; Chinese car makers are rapidly catching up with shorter cycles and more diversified strategies.

This World Cup saw a large number of autonomous driving and robot elements.

Let's talk about a timeline first.

In January this year, a Waymo autonomous taxi hit and injured a child near a primary school in Santa Monica. In the same month, another Waymo drove past a stopped school bus with warning lights on in Texas and was investigated by the US National Transportation Safety Board (NTSB).

On May 12, Waymo announced the recall of 3,791 Robotaxis — the autonomous driving software had perception defects on waterlogged roads, potentially causing vehicles to drive into roads submerged by water.

But it was also this month that Waymo expanded its Houston service area to nearly 50 square miles, directly covering NRG Stadium — one of the 2026 World Cup venues.

Image source:  Waymo

Recalling on one side, expanding on the other. Looks contradictory, but this contradiction explains a real state — Robotaxi commercialization is experiencing a stage of fixing while running. Not perfect, but participants cannot wait for it to be perfect anymore.

It's not just Waymo. Atlanta, Dallas, Los Angeles, Miami, multiple World Cup host cities have already started Robotaxi commercial operations or pilots. In April, Tesla invested 573 vehicles at once in Dallas and Houston to launch fully unmonitored services, directly skipping the safety officer stage — but safety data for these 573 vehicles has not been disclosed so far.

Why are these companies rushing to expand densely before the World Cup?

The reason is simple: The World Cup is a global high-exposure stress test. Millions of fans flood into the city, traffic demand surges, perfectly verifying the autonomous driving system's performance under extreme load. Success is the best advertising; if problems occur, they are at least exposed in real scenarios — much more valuable than closed-door testing.

 Image source: Hyundai Kia

And there is a common feature — These Robotaxi networks will not be withdrawn as the World Cup ends.

Waymo's Houston service area was not designated temporarily; it is permanent urban traffic infrastructure. Tesla's 573 vehicles in Dallas will also not stop operation after the event. The World Cup is just a node, not the end.

Back to Boston Dynamics' robots, why did Hyundai want to put them into the arena?

Because robots are the most scarce visual asset in the current automotive industry narrative. Autonomous driving is hard to perceive with the naked eye — sitting in a Waymo feels about the same as riding in an Uber. But a two-meter tall humanoid robot patrolling the arena corridor has a completely different visual impact.

What Hyundai needs is an image that can be remembered at a glance.

 Image source: Boston Dynamics

The number Hyundai gave itself is: Planning to deploy 25,000 Atlas units inside factories by 2028. If this plan can land, the few on the World Cup are small-scale verification. If it can't land, then they are purely marketing props.

For now, both possibilities exist.

Putting together the automotive map of this World Cup, several lines are very clear.

Hyundai Kia used the 27 years of FIFA relationships accumulated to upgrade sponsorship scope from sticking logos to showing technology. But how much actual revenue World Cup sponsorship can bring, even Hyundai might not be able to say clearly — its defeat in the Chinese market is a warning for the future.

Looking the other way, Chinese car makers chose a smarter curved path — Changan binds the Portuguese team for branding, Zhongtong does products in Mexico City, BYD uses multi-IP coverage for the system. Three different paths, but all answer: How to make overseas consumers believe in Chinese cars.

And Robotaxi and robots are the freshest elements of this edition, and also the riskiest. Waymo recalls while expanding, Boston Dynamics' robot costs remain high — they still have a distance from truly reliable infrastructure, but car companies cannot wait anymore.