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喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會將 Perodua Aruz 同 MG MG HS 做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一个詳細嘅對比，幫你省下做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900） 等。
MG MG HS 喺馬來西亞嘅 OTR 售價係 RM 130,450 - 146,450，一共有 2 個版本，包括 1.5L Standard（RM 105,000）、1.5L Executive（RM 115,000） 等。
從價錢嚟睇，Perodua Aruz 嘅起步價確實比 MG MG HS 平咗 RM 57,550。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都要留意，平嗰幾千塊，可能喺配備上會有取捨，具體要看你嘅需求。
Perodua Aruz 採用 FWD 驅動方式。
MG MG HS 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Perodua Aruz 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
MG MG HS 保修 7 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Perodua Aruz 同 MG MG HS 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。
總嘅嚟講，Perodua Aruz 同 MG MG HS 都係馬來西亞市場幾唔錯嘅車款。揀邊輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花點時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X70 同 Chery Tiggo 7 Pro 嚟做比較。呢兩款車喺價位同定位上都幾接近嘅，而家我哋就由多個方面做一個詳細嘅比較，幫你省返做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等。
Chery Tiggo 7 Pro 喺馬來西亞嘅 OTR 售價係 RM 123,750 - 123,750，一共有 2 個版本，包括 1.6L Turbo Standard（RM 125,000）、1.6L Turbo Premium（RM 140,000）等。
由價錢嚟睇，Proton X70 嘅起步價確實比 Chery Tiggo 7 Pro 平咗 RM 16,950。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但要留意，平嗰幾千蚊，可能喺配備上會有取捨，具體要看你嘅需要。
Proton X70 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Chery Tiggo 7 Pro 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
兩款車用咗同一套動力系統，日常行起嚟嘅感覺基本冇分別。油耗方面都相約，唔使太糾結呢一點。
Proton X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Chery Tiggo 7 Pro 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 Proton X70 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 Chery Tiggo 7 Pro 嘅 Basic 喺功能上有啲差異，如果你比較睇重主動安全嘅話，可以仔細比較下兩者嘅功能列表。
Proton X70 採用 FWD 驅動方式。
Chery Tiggo 7 Pro 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大區別。
Proton X70 同 Chery Tiggo 7 Pro 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更介意性價比同配備，就揀配置更豐富嗰款。總係建議兩款都去試駕，親身體驗先係最重要嘅。
總嚟講，Proton X70 同 Chery Tiggo 7 Pro 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵仲係要睇你嘅個人需要同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕做最後決定。買車係件大事，花少少時間做功課絕對唔會錯。
In Malaysia's SUV market, many buyers compare Perodua Aruz and GWM Haval H6 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900) etc.
GWM Haval H6 OTR price in Malaysia is RM 139,750 - 139,750, with 2 versions, including 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000) etc.
From a price perspective, Perodua Aruz's starting price is indeed RM 66,850 cheaper than GWM Haval H6. If your budget is limited, Perodua's entry-level version can already meet daily needs. But also note that the few thousand difference might involve compromises in features, specifically depending on your needs.
Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include .
GWM Haval H6 safety rating is TBD, active safety systems include Basic.
Perodua Aruz body length 4400 mm, trunk 400 L.
GWM Haval H6 body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, and the interior space difference is not significant. Cars at this level are fully adequate for daily use.
Perodua Aruz and GWM Haval H6 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you value value for money and features more, then choose the one with richer configurations. Ultimately, it is recommended to test drive both models, as personal experience is the most important.
Overall, Perodua Aruz and GWM Haval H6 are both very good car models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. We suggest doing your research, compare quotes from multiple dealerships, and then test drive to make a final decision. Buying a car is a big matter, spending some time doing research will definitely not go wrong.
In the Malaysian SUV market, many buyers compare Perodua Aruz and Mitsubishi Xforce when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time doing research.
Perodua Aruz's OTR price in Malaysia is RM 72,900 - 77,900, with 2 versions in total, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Mitsubishi Xforce's OTR price in Malaysia is RM 109,930 - 119,930, with 2 versions in total, including 2026 1.5L Ultimate (RM 119,930), 2026 1.5L Urban (RM 109,930), etc.
Looking at the price, Perodua Aruz's starting price is indeed RM 37,030 cheaper than Mitsubishi Xforce. If your budget is limited, Perodua's entry-level version can already meet daily needs. But also note that the few thousand difference might involve trade-offs in features, it depends on your specific needs.
Perodua Aruz body length 4400 mm, trunk 400 L.
Mitsubishi Xforce body length 4400 mm, trunk 400 L.
The dimensions of the two cars are almost the same, with little difference in interior space. For cars at this level, daily use is completely sufficient.
Perodua Aruz warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Mitsubishi Xforce warranty 3 years/100,000km, service interval every 10,000km or 6 months.
Both Perodua Aruz and Mitsubishi Xforce are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale price more, you can prioritize the one with a better reputation; if you care more about cost-performance ratio and features, then choose the one with richer configuration. In the end, it is recommended to test drive both, and personal experience is the most important.
Overall, Perodua Aruz and Mitsubishi Xforce are both very good car models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, comparing quotes from several car dealers, and then test driving to make the final decision. Buying a car is a major event, spending some time doing research will never be wrong.
In the Malaysian SUV market, many buyers compare Proton X70 and Mazda CX-5 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The OTR price of Mazda CX-5 in Malaysia is RM 135,469 - 166,760, with a total of 3 versions, including 2025 2.0L AT 35th Anniversary (RM 316,154), 2025 2.0L AT (RM 296,154), 2025 2.0L MT (RM 294,154), etc.
From a price perspective, the starting price of Proton X70 is indeed RM 28,669 cheaper than Mazda CX-5. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that those cheaper few thousand ringgit might involve compromises on features, which depends on your specific needs.
Proton X70 comes with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Mazda CX-5 comes with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain, and the driving experience feels basically the same in daily use. Fuel consumption is also similar, so no need to worry too much about this point.
Proton X70 body length 4400 mm, trunk 400 L.
Mazda CX-5 body length 4500 mm, trunk 450 L.
In terms of space, Mazda CX-5's body is 100 mm longer than Proton X70, offering an advantage in passenger space. However, Proton X70 is a bit more flexible for parking in the city, each has its trade-offs.
Proton X70 and Mazda CX-5 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, consider the one with better reputation first; if you care more about cost-performance and features, choose the one with richer configuration. In the end, it is recommended to test drive both, as personal experience is the most important.
Overall, Proton X70 and Mazda CX-5 are both very good car models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. It is recommended to do your research, compare quotes from several car dealers, and then test drive to make the final decision. Buying a car is a major matter, spending some time doing research will definitely not be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Aruz 同 Kia Sportage 嚟做比較。這兩款車喺價位同定位上都好接近，今日我哋就從多個方面做一個詳細嘅對比，幫你省下做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900） 等。
Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，一共有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639） 等。
由價錢嚟睇，Perodua Aruz 嘅起步價確實比 Kia Sportage 平咗 RM 56,739。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。不過都要注意，平啲嗰幾千塊，可能喺配備上會有取捨，具體睇你嘅需求。
Perodua Aruz 車身長 4400 mm，尾箱 400 L。
Kia Sportage 車身長 4400 mm，尾箱 400 L。
兩款車嘅尺寸幾近一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Perodua Aruz 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Kia Sportage 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。
Perodua Aruz 同 Kia Sportage 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑好嗰款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要。
總體嚟講，Perodua Aruz 同 Kia Sportage 都係馬來西亞市場幾好嘅車型。揀邊一輛，關鍵都係睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再嚟試駕做最終決定。買車係件大事，花啲時間做功課絕不會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Aruz 同 Kia Sportage 嚟做比較。呢兩款車喺價位同定位上都幾接近嘅，今日我哋就從多個方面做一個詳細嘅比較，幫你慳翻做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900）等。
Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，一共有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639）等。
由價錢睇，Perodua Aruz 嘅起步價確實比 Kia Sportage 平咗 RM 56,739。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但要記住，平嘅嗰幾千蚊，可能喺配備上要有取舍，具體就要睇你嘅需求。
Perodua Aruz 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Kia Sportage 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Kia Sportage 嘅 1.5L Turbo 比 Perodua Aruz 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區行，呢兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Aruz 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括。
Kia Sportage 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Drive Wise。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算畀得好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
Perodua Aruz 採用 FWD 驅動方式。
Kia Sportage 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Perodua Aruz 同 Kia Sportage 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更介意性價比同配備，那就揀配備更豐富嗰款。最後都建議兩款都去試駕，親身體驗先係最重要。
總體嚟講，Perodua Aruz 同 Kia Sportage 都係馬來西亞市場幾唔錯嘅車款。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
Pada pasaran SUV di Malaysia, ramai pembeli sering membandingkan Proton X70 dan Mazda CX-60 apabila memilih kereta. Kedua-dua kereta ini mempunyai harga dan kedudukan pasaran yang hampir sama, hari ini kita akan melakukan perbandingan terperinci dari pelbagai aspek untuk membantu anda menjimatkan masa membuat kajian.
Harga OTR Proton X70 di Malaysia adalah RM 106,800 - 122,300, terdapat keseluruhan 3 varian, termasuk 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) dan lain-lain.
Harga OTR Mazda CX-60 di Malaysia adalah RM 200,510 - 252,873, terdapat keseluruhan 2 varian, termasuk 2026 3.3T 4WD High Plus (RM 252,873), 2025 2.5L 2WD High (RM 200,510) dan lain-lain.
Berdasarkan harga, harga permulaan Proton X70 memang lebih murah RM 93,710 berbanding Mazda CX-60. Jika bajet anda terhad, varian asas Proton sudah cukup memenuhi keperluan harian. Namun, berhati-hati, perbezaan harga beberapa ribu ringgit itu mungkin melibatkan kompromi dalam kelengkapan, ia bergantung pada keperluan anda.
Proton X70 dilengkapi enjin 1.5L Turbo, kuasa 140 hp. Penggunaan bahan api rasmi 7.0 L/100km.
Mazda CX-60 dilengkapi enjin 2.0L 4-silinder, kuasa 170 hp. Penggunaan bahan api rasmi 8.0 L/100km.
Dari segi kuasa, enjin 2.0L 4-silinder Mazda CX-60 mempunyai 30 kuasa kuda lebih daripada enjin 1.5L Turbo Proton X70. Namun, untuk memandu harian di bandar, kuasa kedua-dua kereta ini sudah mencukupi, tidak akan terasa kurang kuat.
Penilaian keselamatan Proton X70 adalah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Penilaian keselamatan Mazda CX-60 adalah 5★ (Euro NCAP), sistem keselamatan aktif termasuk i-Activsense Pro.
Dari segi kelengkapan keselamatan, kedua-dua kereta ini telah mendapat penilaian yang baik. Walau bagaimanapun, ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) pada Proton X70 dan i-Activsense Pro pada Mazda CX-60 mempunyai beberapa perbezaan dari segi fungsi. Jika anda lebih memprioritaskan keselamatan aktif, anda boleh membandingkan senarai fungsi kedua-duanya dengan teliti.
Panjang kenderaan Proton X70 4400 mm, kapasiti bagasi 400 L.
Panjang kenderaan Mazda CX-60 4500 mm, kapasiti bagasi 450 L.
Dari segi ruang, kenderaan Mazda CX-60 lebih panjang 100 mm berbanding Proton X70, ruang penumpang lebih berpredominan. Namun, Proton X70 lebih fleksibel untuk diparkir di dalam bandar, setiap satu mempunyai kompromi sendiri.
Jaminan Proton X70 5 tahun/150,000km, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Jaminan Mazda CX-60 5 tahun/150,000km, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Kondisi jaminan untuk kedua-dua kereta ini adalah sama, tidak perlu bimbang mengenai hal ini. Kos penyelenggaraan sebenar juga bergantung pada rangkaian perkhidmatan jenama dan harga bahagian, disarankan untuk bertanya pengalaman pemilik sebenar dalam kumpulan peminat kereta.
Secara keseluruhannya, Proton X70 dan Mazda CX-60 adalah model kereta yang sangat bagus di pasaran Malaysia. Memilih yang mana satu, kunci utamanya masih bergantung pada keperluan peribadi dan bajet anda. Disarankan untuk membuat kajian terlebih dahulu, bandingkan harga daripada beberapa kedai kereta, kemudian buat keputusan akhir selepas ujian memandu. Membeli kereta adalah perkara besar, meluangkan masa membuat kajian pasti tidak akan rugi.
喺馬來西亞嘅 SUV 市場，好多買家在揀車嘅時候都會拿 Proton X50 同 Honda WR-V 嚟做比較。呢兩部車喺價錢同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你節省咗做功課嘅時間。
Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300，一共有 4 個版本，包括 1.5T Executive（RM 89,800）、1.5T Premium（RM 101,800）、1.5T Flagship（RM 113,300） 等。
Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900，一共有 4 個版本，包括 2023 1.5L V（RM 99,900）、2023 1.5L E（RM 95,900）、2023 1.5L S（RM 89,900） 等。
由價錢嚟睇，Proton X50 嘅起步價的確比 Honda WR-V 平咗 RM 100。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但都要注意，平嗰幾千塊，可能喺配備上會有取舍，具體要睇你嘅需要。
Proton X50 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Honda WR-V 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
兩部車用咗同一套動力系統，日常開落嚟嘅感覺基本冇分別。油耗方面也差唔多，唔使太糾結呢一點。
Proton X50 車身長 4400 mm，尾箱 400 L。
Honda WR-V 車身長 4400 mm，尾箱 400 L。
兩部車嘅尺寸幾乎一樣，車內空間分別唔大。呢個級別嘅車，日常使用完全夠用。
Proton X50 同 Honda WR-V 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更佳嗰一款；如果你更在意性價比同配備，嗰就揀配置更豐富嗰款。最終始終建議兩部都去試駕，親身體驗先係最重要。
總體嚟講，Proton X50 同 Honda WR-V 都係馬來西亞市場好好嘅車型。揀邊部，關鍵仲係要睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係一件大事，花少少時間做功課絕對唔會錯。
Editor's Note: The tuition fee for transformation has already been paid; Changan calls this move "Highland Pace Adjustment"; whether the market is willing to wait for its acceleration in the second half depends on the pedal pressure of the Q06 entering the race, whether it is really more responsive than the PPT.
In late July, Changan Automobile released two key signals in succession: on one hand, the semi-annual performance forecast disclosed in mid-July — vehicle sales in the first half were 1.1189 million (down 17.44% year-on-year), net profit attributable to the parent company was only 740 million to 970 million yuan (down 57.66%—67.70% year-on-year), and deducting non-recurring net profit was 230 million to 330 million yuan (down 77.65%—84.42% year-on-year);
On the other hand, on July 23, an announcement of 5.267 billion yuan private placement was approved by the Shenzhen Stock Exchange, funds will be invested in new energy models and digital intelligence platforms (4.217 billion yuan) and the global R&D center (1.05 billion yuan).
In this contrast of cold and heat, this central state-owned enterprise (SOE) auto company, approaching the 3 million vehicle level in annual sales, is actively removing the "scale halo". At the mid-year media communication meeting, Tan Benhong, deputy secretary of the Party Committee and director of Changan Automobile Group, stated this contrast very frankly: "In the first half of the year, the group proactively cut off low-margin inefficient products, no longer solely pursuing scale increments without profit." He used a marathon metaphor — "Running a marathon at high altitude, the pace for the first 5 kilometers and the last 5 kilometers must be different; blind acceleration will only deplete strength."
"Discarding" 70,000 vehicles: Not that they can't be sold, but don't want to sell them
At least one part of Changan's decline this round was cut by their own hand.
In April this year, the "1445" global strategy was implemented, compressing the product series from 63 models to 36 models. The most eye-catching move was halting production of Lumin — a micro electric car priced below 50,000 yuan, which was the volume leader last year, accounting for an empty gap of about 70,000 units in the first half alone. "The profit margin for low-end micro electric vehicles is extremely narrow, and enterprises no longer solely pursue scale increments without profit." Tan Benhong did not beat around the bush at the communication meeting: "After halting Lumin, the average price and profit margin of the new energy sector actually rose; excluding the reduction from Lumin, Changan's new energy sales actually grew 11.2% year-on-year in the first half."
China Auto Network consulted an insider close to Changan's internal team, who calculated a bill of account: "Lumin's peak monthly sales exceeded 10,000, but the gross profit per vehicle hovered for a long time between a few hundred yuan to a little over a thousand. Including channel rebates and capital occupation, sometimes selling one vehicle results in a loss. Rather than using it to rush the ranking list, it is better to give the production line to new energy like Qiyuan Q05 and Deepal S05 that can run through the gross profit." In his view, cutting Lumin is not admitting defeat, it is "exchanging ineffective scale for effective R&D bandwidth".
But proactively losing weight cannot explain everything. The fuel base is retreating even faster: CS75 fuel version fell more than 37% year-on-year in the first half, Eado relied on terminal price cuts to hold market share, CS55, UNI-T/K and other old SUVs weakened环比。New energy sales were 414,200 vehicles, a year-on-year decline of 8.3%, Qiyuan Q05 (about 72,000) and Deepal S05 (about 79,000) held up the market, Avatr sold only 27,600 vehicles in the first half, nearly halved year-on-year, cumulative losses over four years exceeded 13 billion yuan. Tan Benhong also admitted: "We have not yet fully mastered the operating ability of multiple brands."
External squeezing is equally real. The company attributes the primary cause of profit shrinkage to exchange rate losses + raw material price hikes: Overseas sales in the first half were 454,700 vehicles, up 51.87% year-on-year, overseas accounted for about 33.6% of the total; a slight fluctuation in exchange rates causes profit bleeding; lithium carbonate prices rebounded to 180,000 yuan/ton, storage chip unit prices jumped several times, the industry average profit margin was squeezed to around 3.4%. Securities Auto Analyst Li Qiang believes: "Changan's 'decline' is active + passive twisted together, but the active part accounts for a higher proportion than the market thinks — it chooses to step on the brakes at the 3 million vehicle high point itself, rather than waiting until the bottom of the slope to brake."
Betting on self-developed intelligent driving, refusing to be an "assembly plant"
Where money goes explains the problem better than the money itself.
This private placement was fully covered by cash from the controlling shareholder; even if the stock price was below the issuance price, it still locked for three years, and the market generally interpreted it as "Central SOE major shareholder backing confidence". The fundraising does not expand capacity, only invests in R&D: 4.217 billion yuan into new energy models and digital intelligence platforms, 1.05 billion yuan into the global R&D center. Corresponding to Changan's past five years of intelligent accumulation input exceeding 10 billion, team exceeding 7,500 people, 2026 single computing center smashing about 3 billion yuan rhythm.
Intelligent driving is the core landing point of this money. Tan Benhong threw a sharp judgment at the communication meeting: "If automakers give up intelligent driving self-research and only rely on external supply, essentially they are only retaining an assembly factory with a car chassis, without core technology barriers." He calls himself a "heavy intelligent driving user", driving Avatr 90% scenarios with intelligent driving, but emphasized Changan does not choose an aggressive route, "Focus core energy on raising the safety ceiling and polishing the experience".
The landing carrier is the "Tianshu Pilot" system — one-step end-to-end + multimodal large model, scheduled to go into mass production in Qiyuan Q06 this September. Executive Vice President Yang Dayong defined Q06 as the flagship of "Qiyuan fighting for intelligent driving in the second half of the year": "Tianshu Pilot Ultra is not piling on functions, but realizing Changan's digital intelligence promise to mainstream family users." And the "one brain, multiple bodies" in Tan Benhong's mouth is using the intelligent driving large model as the "brain", to radiate to robots, low-altitude travel and other "bodies", Changan Tianshu Intelligent Robot subsidiary is already on the table.
Forcing this logic to ask a new power intelligent driving director, he replied restrainedly: "If 7,500 people are intelligent driving + cockpit + tri-electric packed, single track concentration is not as good as Huawei Car BU (7,000—8,000 people full-time intelligent driving), XPeng (about 3,000 people intelligent driving team + 10 billion R&D). Changan's advantage is the whole vehicle sales base and central SOE financing channel, the disadvantage is C-end users have not yet established mindshare like 'XNGP' 'ADS' for 'Tianshu'. Whether Q06 can fight, depends on national availability and takeover rate, not the press conference PPT."
Organization side is also consolidating: Deepal and Avatr mid-to-back coordination, goal 1.5 million vehicle level mid-to-high-end cluster, cost reduction 20%—30%; four vice presidents focus on overseas, Thailand base has already scaled up production, Tan Benhong put a word "Future domestic and overseas 50/50 split". These actions short-term save no profit, but past "many children good fight" scattered shipping towards "zone complement" gather.
Changan's dual decline in volume and profit in the first half of 2026 is not a collapse narrative, but a central SOE at the 3 million vehicle level in "fuel retreat faster than new energy handover, low-end scale yielding to gross margin quality, intelligent driving heavy investment not yet at realization period" three cracks opened at the same time's active slow driving.
Tan Benhong cut off the 70,000 units of Lumin, exchanging for the bottom line of not using ineffective scale to dress up the financial statements; 5.267 billion private placement passed, exchanging for Tianshu intelligent driving and digital intelligence platform to run for 18 months of ammunition.
The three variables really to watch in the second half are very specific — Qiyuan Q06 Tianshu Pilot real takeover performance after mass production, whether Deepal/Qiyuan/Avatr three-brand internal consumption really reduced, whether overseas 450,000 vehicle sales base can offset the exchange rate backlash.
The tuition fee for transformation has already been paid, Changan calls this move "Highland Pace Adjustment"; whether the market is willing to wait for its acceleration in the second half depends on the pedal pressure of the Q06 entering the race, whether it is really more responsive than the PPT.
In the Malaysian SUV market, many buyers compare Perodua Aruz and Kia Sportage when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Perodua Aruz in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
The OTR price of Kia Sportage in Malaysia is RM 129,639 - 179,320, with a total of 4 versions, including 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), 2025 2.0L AT 2WD High (RM 139,639), etc.
Looking at the price, Perodua Aruz's starting price is indeed RM 56,739 cheaper than Kia Sportage. If your budget is limited, Perodua's entry-level version is already sufficient for daily needs. But keep in mind, those few thousand cheaper might involve trade-offs in features, it depends on your specific needs.
Perodua Aruz is equipped with a 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
Kia Sportage is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
In terms of power, Kia Sportage's 1.5L Turbo has 35 more horsepower than Perodua Aruz's 1.5L 4-cyl. However, for daily city driving, both cars have sufficient power, you won't feel underpowered.
Perodua Aruz's safety rating is 5★ (ASEAN NCAP), active safety systems include .
Kia Sportage's safety rating is 5★ (ASEAN NCAP), active safety systems include Drive Wise.
Both cars have the same safety rating, safety features are quite complete at this level. Safety of new cars these days is not poor, no need to worry too much about this.
Perodua Aruz body length 4400 mm, trunk 400 L.
Kia Sportage body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost identical, interior space is not very different. Cars at this level are completely sufficient for daily use.
Perodua Aruz uses FWD drive mode.
Kia Sportage uses FWD drive mode.
Both cars have the same drive mode, both are FWD, daily driving feel will not have much difference.
Overall, Perodua Aruz and Kia Sportage are both very good models in the Malaysian market. Which one to choose, the key still depends on your personal needs and budget. We recommend doing research, comparing quotes from several car dealerships, and test driving to make the final decision. Buying a car is a big matter, spending some time on research will never be wrong.
In Malaysia's SUV market, many buyers compare Perodua Aruz and Subaru Crosstrek when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time doing research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Subaru Crosstrek OTR price in Malaysia is RM 145,000 - 160,000, with a total of 1 version, including 2.0L e-Boxer (RM 150,000), etc.
In terms of price, Perodua Aruz's starting price is indeed RM 72,100 cheaper than Subaru Crosstrek. If your budget is limited, Perodua's entry-level version can already meet daily needs. However, note that the few thousand Ringgit difference might involve trade-offs in features, depending on your needs.
Perodua Aruz features a 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
Subaru Crosstrek features a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Regarding power, Subaru Crosstrek's 1.5L Turbo has 35 more horsepower than Perodua Aruz's 1.5L 4-cyl. However, for daily city driving, both cars have sufficient power and will not feel underpowered.
Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include.
Subaru Crosstrek safety rating is 5★ (Euro NCAP), active safety systems include EyeSight.
Perodua Aruz uses FWD drive configuration.
Subaru Crosstrek uses FWD drive configuration.
Both cars have the same drive configuration, both are FWD, and there will not be much difference in daily driving experience.
Overall, both Perodua Aruz and Subaru Crosstrek are very good models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. We recommend doing your research, comparing quotes from several dealerships, and test driving before making a final decision. Buying a car is a major matter, and spending time on research will never be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X50 同 Honda HR-V 來做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就由多個方面做一次詳細嘅對比，幫你節省做功課嘅時間。
Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300，一共有 4 個版本，包括 1.5T Executive（RM 89,800）、1.5T Premium（RM 101,800）、1.5T Flagship（RM 113,300）等。
Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，一共有 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900）等。
從價錢睇落，Proton X50 嘅起步價確實比 Honda HR-V 平咗 RM 26,100。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但都需要注意，平嗰幾千蚊，可能喺配備上會有取捨，具體要睇你嘅需要。
Proton X50 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Honda HR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING (ACC, CMBS, LKAS, RDM)。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算給得好齊全㗎。而家嘅新車安全性都唔差，唔使太擔心呢一點。
Proton X50 車身長 4400 mm，後備箱 400 L。
Honda HR-V 車身長 4500 mm，後備箱 450 L。
空間方面，Honda HR-V 嘅車身比 Proton X50 長咗 100 mm，乘坐空間更有優勢。不過 Proton X50 喺城市入面停車會靈活啲，各有取捨。
Proton X50 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Honda HR-V 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
Proton X50 同 Honda HR-V 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更加睇重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更加在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要㗎。
總體嚟講，Proton X50 同 Honda HR-V 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵都要睇你個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去做試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
Di pasaran SUV Malaysia, ramai pembeli semasa memilih kereta akan membandingkan Proton X70 dengan Mazda CX-30. Kedua-dua kereta ini hampir sama dari segi harga dan segmen. Hari ini kita akan membuat perbandingan terperinci dari pelbagai aspek untuk membantu anda menjimatkan masa membuat kerja persiapan.
Proton X70 di Malaysia dijual pada harga OTR RM 106,800 - 122,300, terdapat 3 varian, termasuk 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) dan lain-lain.
Mazda CX-30 di Malaysia dijual pada harga OTR RM 122,409 - 146,409, terdapat 4 varian, termasuk 2025 2.0L High+ Premium (RM 146,409), 2025 2.0L High+ (RM 138,409), 2025 2.0L High (RM 130,409) dan lain-lain.
Dari segi harga, harga permulaan Proton X70 memang RM 15,609 lebih murah berbanding Mazda CX-30. Jika bajet anda terhad, versi permulaan Proton sudah cukup memenuhi keperluan harian. Namun perlu diingat, perbezaan harga tersebut mungkin mempunyai kompromi dari segi pelengkapan, bergantung pada keperluan anda.
Proton X70 dilengkapi enjin 1.5L Turbo, kuasa 140 hp. Penggunaan bahan api rasmi 7.0 L/100km.
Mazda CX-30 dilengkapi enjin 1.5L Turbo, kuasa 140 hp. Penggunaan bahan api rasmi 7.0 L/100km.
Kedua-dua kereta menggunakan sistem enjin yang sama, rasa memandu semasa harian hampir tiada perbezaan. Dari segi penggunaan bahan api juga hampir sama, tidak perlu terlalu memikirkannya.
Panjang kenderaan Proton X70 4400 mm, ruang muatan belakang 400 L.
Panjang kenderaan Mazda CX-30 4500 mm, ruang muatan belakang 450 L.
Dari segi ruang, kenderaan Mazda CX-30 adalah 100 mm lebih panjang daripada Proton X70, ruang penumpang lebih baik. Namun Proton X70 lebih fleksibel semasa memarkir di bandar, masing-masing mempunyai kelebihan dan kekurangan.
Proton X70 menggunakan sistem pemacu FWD.
Mazda CX-30 menggunakan sistem pemacu FWD.
Kedua-dua kereta menggunakan sistem pemacu yang sama, iaitu FWD, rasa memandu semasa harian tidak akan berbeza banyak.
Secara keseluruhannya, Proton X70 dan Mazda CX-30 adalah model kereta yang sangat bagus di pasaran Malaysia. Memilih yang mana satu, terutamanya bergantung pada keperluan peribadi dan bajet anda. Kami menyarankan agar anda melakukan kerja persiapan, bandingkan beberapa sebut harga dari kedai kereta, kemudian buat ujian memandu untuk keputusan akhir. Membeli kereta adalah perkara besar, meluangkan masa untuk membuat kerja persiapan pasti tidak salah.
The most "BMW" car is no longer BMW's most important car.
By｜Hu Chengxu Edit｜Mao Shiyan
Auto Pixel (ID:autopix)Original
BMW's best news and worst news arrived at almost the same time.
At the end of July, BMW reached a milestone in Debrecen, Hungary. The group's first all-electric exclusive factory produced its 50,000th Neue Klasse iX3.
Orders are growing faster than production ramp-up. From production start to the 50,000th unit roll-off, it took only nine months, while iX3 orders in Europe are approaching 100,000. BMW disclosed that for every three new electric vehicle orders in Europe, one belongs to the iX3.
To catch up with demand, the Debrecen factory started a second shift earlier, and hundreds of employees were transferred from the China factory for support.
In the first half of 2026, the iX3 also swept the World Car of the Year and World Electric Vehicle awards.
This is probably BMW's best new product start in the last decade. However, within the same period, several other things happened.
On July 29, BMW reached an agreement with the Works Council to launch a voluntary redundancy plan starting in October, cutting approximately 8,000 jobs globally by the end of 2027, accounting for 5.2% of its 154,500 employees. The cuts fell on R&D, planning, and functional departments in Germany, effectively slicing off one-fifth of BMW's white-collar jobs in Germany.
On July 30, BMW released its financial report for the first half of 2026. Net profit attributable to shareholders was 2.858 billion euros, down 25.75%. Pre-tax profit in the second quarter was 1.7 billion euros, a year-on-year decline of 35.1%.
The automotive business operating profit margin dropped by more than half year-on-year, and free cash flow decreased by 73.4%. These factors caused BMW's stock price to fall by about 39% this year, touching a 52-week low in late July.
The huge hole dragging down BMW's performance is in China. In the first half, BMW China's sales fell 20.4% year-on-year, and the second quarter's decline widened to 30.2%. With sales continuing to lose speed, China's record of consistently being BMW's largest single market for 12 consecutive years was ended, and its share of BMW's global sales dropped from a peak of 33.5% to 25.5%.
But in China, where BMW's new energy transformation needs to be tested the most, new cars arrived the latest. The domestic version of iX3 will be launched in the fourth quarter of this year.
Thus, strong sales in Europe are a good start, but it cannot yet prove it is the answer. The old market is losing speed, and the new anchor has not yet completed the hardest verification.
01
BMW Once Only Needed One Car
The last time BMW used the name "Neue Klasse" was in 1962. That time, it saved the company.
Before that, BMW had walked to the edge of being absorbed. Daimler-Benz proposed a takeover and restructuring plan. Before the December 1959 shareholder meeting, the deal was once considered a foregone conclusion. It was not until minority shareholders and employee representatives opposed it on the spot that the plan was vetoed, and BMW barely retained independence.
At that time, its product line was almost severed in the middle. One end was cheap micro-cars and motorcycles like the Isetta, while the other end was expensive V8 sedans like the 501 and 502. In the middle, there was no mainstream product that could contribute scale and profits simultaneously.
Marketing Director Paul Hahnemann saw this gap: a family sedan with displacement between 1.5 and 2.0 liters, high quality, and a sports character.
At the 1961 Frankfurt Motor Show, the BMW 1500 made its debut. This series was called "Neue Klasse".
▍BMW 1500 at the 1961 Frankfurt Motor Show
The four-door body abandoned the 501's elaborate styling and turned towards a more restrained, function-focused design. Von Falkenhausen developed the M10 engine for it and persuaded management to increase the displacement from the initial idea of 1.3 liters to 1.5 liters, while leaving space for expansion to 2.0 liters.
On the rear side of this car, at the junction of the C-pillar and the body, the "Hofmeister kink", a fold line turning forward, appeared for the first time, which later became BMW's signature.
But these elements that later defined BMW did not immediately bring a sales legend. The 1500 was produced for over two years, with full lifecycle sales of 23,800 units. What truly changed BMW's fate was the product template it provided. The four-door Neue Klasse was produced cumulatively for 339,800 units. The 02 series, shortened and simplified from it, sold over 820,000 units.
From 1960 to 1970, BMW's sales tripled, and revenue growth exceeded seven times. In 1963, nearly two decades after the dividend suspension, BMW resumed dividends to shareholders.
The M10 engine was produced until 1988, cumulatively exceeding 3.5 million units, and later spawned M12 and M13 turbocharged models for the F1 arena. In 1966, it lapped the Nürburgring Nordschleife in under 10 minutes.
That same year, BMW put the Neue Klasse technology and sports character into a more compact and cheaper car, and the 02 series was born. In 1975, its successor officially adopted a new name: the 3 Series.
From 1975 to now, the 3 Series has cumulatively sold over 16 million units, making it BMW's best-selling series. Luxury mid-size sedans have long used the 3 Series as the benchmark; Audi A4, Mercedes-Benz C-Class, Lexus IS, and even the later NIO ET5 all treated it as an archnrival.
More importantly, it turned sports character into a product logic that BMW could replicate generation after generation.
BMW's official positioning of the 3 Series has always been clear. In 2024, the wording was that for nearly 50 years, the 3 Series has always represented the core (the core of the BMW brand) of the BMW brand; in 2022, it was called the heart (the heart of the BMW brand) of the brand; when the new i3 was released in 2026, the 3 Series was still emphasized as the essence (the essence of the BMW brand) of the BMW brand.
These are not just rhetoric. Over the past few decades, many of BMW's key technologies and product concepts first became complete cars on the 3 Series before spreading to other products.
In 1985, the second-generation 3 Series E30 launched the 325iX, becoming BMW's first four-wheel-drive sedan, laying the starting point for the xDrive that later covered the entire series.
▍Third-generation 3 Series from 1990 to 1998
By the third-generation 3 Series E36, the 3 Series began to define BMW's driving experience more deeply. The Z-link multi-link rear suspension was extended to sedan, two-door, and wagon versions, and the center console was also significantly tilted towards the driver. "Driver-oriented" was established as a replicable cockpit layout.
In the past six decades, BMW's method of expanding its product line was essentially to replicate the 3 Series, scale it up to 5 Series and 7 Series, scale it down to 1 Series, and elevate it to X3 and X5. As long as the answer of the 3 Series stands, BMW's product line stands.
But in the EV era, BMW took the premiere rights of "Neue Klasse" from the 3 Series, and also took away the power to define the next generation of BMW.
02
The Next Generation BMW,
No Longer Starting with the 3 Series
In September 2025, BMW reactivated the "Neue Klasse" name at the Munich IAA. But the first car was not the i3, but the iX3. Six months later, the i3 was released, officially referred to only as the "second Neue Klasse model".
Technical premiere rights were also moved. The Driving Super Brain Heart of Joy, which best embodies BMW's differentiation, as well as sixth-generation electric drive, large-format cylindrical cells, and Panoramic iDrive, were all first deployed on the iX3.
The i3 launched next year, every technology it receives, was received by the iX3 first.
In terms of wording, the change in status can even be seen. For example, for a certain function, the official wording for the iX3 was "the smoothest parking process in BMW history", while the i3 was described as "the smoothest parking process in 3 Series history", the scope was proactively narrowed.
In Q1 2026, global deliveries of the 3 Series and 4 Series totaled 103,800 units, down 11.8% year-on-year; X3 grew by 18.5% year-on-year, of which a considerable proportion came from the iX3. Analysts believe the iX3 could push the X3 family to the top of BMW's sales list by the end of 2026.
BMW's definition of the i3 has also regressed from "defining the entire series" back to "continuing 3 Series DNA", and the task of defining the next generation of products has been handed over to the SUV.
BMW is not the first to do this.
Tesla had the sedan Model 3 first in 2017, and the SUV form Model Y only in 2020, but the latter is the anchor that determines Tesla's product configuration. Model Y is not only Tesla's best-selling car globally, but also the foundation for its subsequent products, such as Cybercab.
Li Auto is even more thorough, and has not yet launched a sedan.
Behind this is first the engineering reality. The BEV platform lays a battery about 10 cm thick under the floor, which is naturally more suitable for higher-bodied SUVs. The battery gives SUVs the low center of gravity that sedans once had exclusively, but it does not give sedans the space of SUVs. Therefore, the mainstream configuration of the new energy era tilts towards SUVs.
But more importantly, the "driving dynamics" represented by sedans could almost support all of BMW's value in the ICE era; in the EV era, it is still important, but only one layer of product capability. Space, comfort, and cockpit experience, SUVs are rather easier to make comprehensive.
This means the 3 Series can no longer represent the Neue Class BMW. But the 3 Series stepping down does not mean the iX3 has completed the succession.
Beyond driving dynamics, the intelligent driving, cockpit, and ecosystem that determine the victory or defeat of new energy vehicles in China, BMW relies heavily on public suppliers. The China-spec iX3 adopts Momenta intelligent driving, while Momenta also supplies Mercedes, Audi, and IM Motors. In the capabilities consumers value most, BMW stands on the same foundation as rivals.
To re-establish differentiation, BMW almost rewrote the domestic iX3. 70% of the OS code was rewritten by the Chinese team, intelligent driving was co-developed again, and the cockpit integrated Alibaba, DeepSeek, Huawei, and Gaode.
The trade-off was time. The overseas version was delivered this March, and the domestic version will be launched in the fourth quarter.
Peculiarly, the market where BMW has the deepest problems, the new product arrived the latest. Mercedes has already compressed the pure electric GLC to 299,900 yuan, and Chinese new EV players have also completed several rounds of iteration in the same price range.
Meanwhile, starting from July this year, the domestic i3 and iX1 entered the production halt process, and i5 production was suspended. BMW cleaned up the previous generation of electric products to free up production lines and resources for the Neue Class models.
This led to it having virtually no domestic pure electric models for sale, with a new energy penetration rate in China of only about 6% in the first quarter, while the overall market in China has already exceeded 50%.
So, the iX3 has not yet taken the most critical exam. Its success in Europe can only prove that BMW made a decent car, but it has not yet proven in the global competition's most fierce and cutting-edge new energy market that it is sufficient to become the anchor of the next generation of BMW.
03
iX3 Is Not Yet The New Anchor
In 2020, BMW also made an iX3.
It rolled off the line at the Shenyang Dadong Plant, it was BMW Brilliance's first truly global model. All iX3s sold worldwide came from the same plant and were all the same car.
Six years later, the new generation iX3 has two versions. The standard wheelbase version is produced in Debrecen, Hungary, for Europe and the US; the long wheelbase version is produced in Shenyang, for China, as well as India, Thailand, Indonesia, and Malaysia.
With the same car name, selling one car globally has become two distinctly different products.
In the ICE era, domestic BMWs would also be lengthened. At that time, the long wheelbase version and standard wheelbase version still shared the same core technology, just different dimensions. Now operating systems, intelligent driving solutions, AI engines, and ecosystem systems have all gone down different paths.
The fundamental divergence is demand. The 3 Series can be unified globally because the market demand for good-handling mid-size sedans is consistent. For the new energy market where the iX3 belongs, the demands on both sides are already different; the Chinese market values intelligence, rear seat experience, and ecosystem connectivity more.
This also pushes the problem to a deeper level. If a car entrusted with a global anchor role must be rewritten after entering the most competitive market, can it still represent globally?
Furthermore, the victory won by the iX3 in Europe, the time may not be plentiful.
In April this year, the sales share of Chinese brands in the European electric vehicle market exceeded 15% for the first time, and the overall market share rose to 9.8%. In May, monthly new car registrations of Chinese automakers in Europe exceeded Japanese automakers for the first time. In the first quarter, exports to Europe reached 438,400 units, a year-on-year increase of 84.7%.
What mainly blocks domestic carmakers is tariffs. The combined tax rate for some domestic new energy vehicles in Europe reaches up to 45.3%. Even bearing high tariffs, the BYD Dolphin Surf (corresponds to the domestic Dolphin) is still cheaper than the same-class Renault 5 in Germany.
And this barrier is being bypassed. BYD, Chery, and Geely are turning tariffs from long-term barriers into phased costs by building factories in Europe or utilizing existing capacity.
More critically, the iX3 is absent from not just an ordinary market, but a place where global new energy competition premiered early. The demand changes happening in China today may well be the preview for other markets in the coming years.
This consolidation has already begun. Geely's G-ASD became the first Chinese driver assistance system to pass EU certification; XPeng has also brought intelligence into Europe as a lever for future competition.
They are betting on Europe's next stage. After electrification, competition will continue to migrate towards intelligence, and gradually approach today's China.
This means the China-spec iX3 is not just BMW's catch-up for a regional market, but also verifying the answer for the next round of global competition for it. The problem is that this verification has not started, and the time and profit space left for BMW have tightened simultaneously.
The semi-annual report released on July 30 maintained the automotive business profit margin guidance of 1% to 3%, this range was significantly reduced from 4% to 6% in June.
BMW's "voluntary redundancy plan" will last from October this year to the end of 2027, and true improvement in profitability will not come until 2028. The product battle that decides victory or defeat, however, has already started from Q4 2026.
BMW is not without the conditions to make long-term decisions. In 1962, Herbert Quandt dared to bet the entire company, and the governance structure relied upon that by stable family holding, allowing enterprises to bet across cycles still exists, and the Quandt family still holds about half of BMW's shares.
But things have changed.
In 1962, BMW had just walked out from the edge of being acquired. The Neue Class of that year was its all-in direction.
In 2025, BMW's global deliveries were about 2.17 million units. The iX3 is just the first of 40 future Neue Class products.
Today's BMW can no longer complete its transformation by relying on one car, one market, and one set of answers. This is where BMW is safer than in 1962, and also where it is harder than in 1962.
This article is original content from Auto Pixel (autopix)
Unauthorized reproduction is prohibited
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會用 Proton X50 同 Toyota Corolla Cross 做比較。這兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細比較，幫晒你節省做功課嘅時間。
Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300，合共有 4 個版本，包括 1.5T Executive（RM 89,800）、1.5T Premium（RM 101,800）、1.5T Flagship（RM 113,300） 等。
Toyota Corolla Cross 喺馬來西亞嘅 OTR 售價係 RM 133,800 - 148,800，合共有 3 個版本，包括 2026 HEV 1.8L GR Sport（RM 148,800）、2026 HEV 1.8L Standard（RM 140,800）、2026 1.8L Standard（RM 133,800） 等。
由價錢睇落，Proton X50 嘅起步價確實比 Toyota Corolla Cross 平咗 RM 44,000。如果你預算有限，Proton 嘅入門版已經可以滿足日常需求。不過都要注意，平嗰幾千蚊，可能喺配備上有取捨，具體睇你嘅需求。
Proton X50 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Toyota Corolla Cross 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Toyota Corolla Cross 嘅 1.5L Turbo 比 Proton X50 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Proton X50 車身長 4400 mm，車尾箱 400 L。
Toyota Corolla Cross 車身長 4400 mm，車尾箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間分別唔大。呢個級別嘅車，日常使用完全夠用。
Proton X50 採用 4WD 驅動方式。
Toyota Corolla Cross 採用 FWD 驅動方式。
Proton 嘅 4WD 同 Toyota 嘅 FWD 喺操控上有唔同感受，建議試駕比較。
Proton X50 同 Toyota Corolla Cross 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就揀配備更豐富嗰款。最尾都係建議兩款都去試駕，親身體驗先係最重要嘅。
總體嚟講，Proton X50 同 Toyota Corolla Cross 都係馬來西亞市場好唔錯嘅車型。揀邊一部，關鍵都係睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最後決定。買車係件大事，花少少時間做功課絕對唔會錯。
Di pasaran SUV Malaysia, ramai pembeli ketika memilih kereta akan membandingkan Proton X70 dan Toyota Fortuner. Kedua-dua kereta ini dari segi harga dan kedudukan agak hampir, hari ini kita akan membuat perbandingan terperinci dari pelbagai aspek, membantu anda menjimatkan masa membuat kajian.
Harga OTR Proton X70 di Malaysia ialah RM 106,800 - 122,300, terdapat 3 versi, termasuk 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) dan lain-lain.
Harga OTR Toyota Fortuner di Malaysia ialah RM 195,880 - 241,880, terdapat 3 versi, termasuk 2024 2.8T VRZ Diesel (RM 241,880), 2024 2.7L SRZ Petrol (RM 202,880), 2024 2.4L Standard Diesel (RM 195,880) dan lain-lain.
Dari segi harga, harga permulaan Proton X70 memang RM 89,080 lebih murah daripada Toyota Fortuner. Jika bajet anda terhad, versi masuk Proton sudah boleh memenuhi keperluan harian. Tetapi perlu juga mengambil kira, perbezaan harga beberapa ribu itu, mungkin ada kompromi pada kelengkapan, secara spesifik bergantung pada keperluan anda.
Proton X70 dilengkapi enjin 1.5L Turbo, kuasa 140 hp. Jimat bahan api rasmi 7.0 L/100km.
Toyota Fortuner dilengkapi enjin 2.5L Diesel, kuasa 187 hp. Jimat bahan api rasmi 8.5 L/100km.
Dari segi tenaga, enjin 2.5L Diesel Toyota Fortuner mempunyai 47 kuasa kuda lebih daripada enjin 1.5L Turbo Proton X70. Namun memandu harian di bandar, tenaga kedua-dua kereta ini sudah cukup, tiada rasa kurang kuasa.
Penilaian keselamatan Proton X70 ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Penilaian keselamatan Toyota Fortuner ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk.
Penilaian keselamatan kedua-dua kereta adalah sama, dalam kelas ini kelengkapan keselamatan dianggap cukup lengkap. Keselamatan kereta baharu sekarang tidak teruk, tidak perlu risau terlalu banyak tentang hal ini.
Proton X70 menggunakan sistem pemacu FWD.
Toyota Fortuner menggunakan sistem pemacu FWD.
Sistem pemacu kedua-dua kereta adalah sama, iaitu FWD, pengalaman memandu harian tiada perbezaan besar.
Proton X70 dan Toyota Fortuner adalah pilihan utama di pasaran Malaysia, sesuai untuk kegunaan keluarga, perjalanan harian. Jika anda lebih mengutamakan kredit jenama dan harga jual semula, boleh pertimbangkan dahulu jenama yang mempunyai kredit lebih baik; jika anda lebih prihatin pada nilai berbanding harga dan kelengkapan, pilihlah versi dengan kelengkapan lebih banyak. Akhirnya kami cadangkan cuba memandu kedua-duanya, pengalaman langsung adalah yang paling penting.
Secara keseluruhannya, Proton X70 dan Toyota Fortuner adalah model kereta yang sangat baik di pasaran Malaysia. Memilih yang mana satu, kuncinya bergantung pada keperluan dan bajet peribadi anda. Kami sarankan anda buat kajian, bandingkan lebihan harga dari beberapa pengedar, baru buat ujian memandu untuk keputusan akhir. Membeli kereta adalah urusan besar, meluangkan masa membuat kajian pasti tidak akan salah.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X70 同 Mazda CX-60 來比較。呢兩款車喺價錢同定位上都幾相近，今日我哋就從多個方面做一個詳細嘅比較，幫你省回做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
Mazda CX-60 喺馬來西亞嘅 OTR 售價係 RM 200,510 - 252,873，一共有 2 個版本，包括 2026 3.3T 4WD High Plus（RM 252,873）、2025 2.5L 2WD High（RM 200,510） 等。
由價錢嚟睇，Proton X70 嘅起步價確實比 Mazda CX-60 平咗 RM 93,710。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但都要注意，平嗰幾千蚊，喺配備上可能会有取舍，具體要睇你嘅需要。
Proton X70 車身長 4400 mm，行李廂 400 L。
Mazda CX-60 車身長 4500 mm，行李廂 450 L。
空間方面，Mazda CX-60 嘅車身比 Proton X70 長咗 100 mm，乘坐空間更有優勢。不過 Proton X70 喺城市入面泊車會靈活啲，各有取舍。
Proton X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Mazda CX-60 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保修條件一樣，呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格，建議去車友群問下真實車主嘅經驗。
Proton X70 同 Mazda CX-60 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，嗰就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。
總體嚟講，Proton X70 同 Mazda CX-60 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵都係要睇你嘅個人需要同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕先做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多個買家喺揀車嗰陣都會拿 Proton X70 同 Mazda CX-5 做比較。呢兩款車喺價位同定位上都幾近，今日我哋就從多個方面做一個詳細比較，幫你節省做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等等。
Mazda CX-5 喺馬來西亞嘅 OTR 售價係 RM 135,469 - 166,760，一共有 3 個版本，包括 2025 2.0L AT 35th Anniversary（RM 316,154）、2025 2.0L AT（RM 296,154）、2025 2.0L MT（RM 294,154）等等。
從價錢嚟睇，Proton X70 嘅起步價確實比 Mazda CX-5 平咗 RM 28,669。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但都要留意，平嗰幾千蚊，可能喺配備上會有取舍，具體要看你嘅需要。
Proton X70 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Mazda CX-5 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
兩款車用緊同一套動力系統，日常開起嚟嘅感覺基本冇分別。油耗方面都幾相近，唔使太糾結呢一點。
Proton X70 車身長 4400 mm，尾箱 400 L。
Mazda CX-5 車身長 4500 mm，尾箱 450 L。
空間方面，Mazda CX-5 嘅車身比 Proton X70 長咗 100 mm，乘坐空間更有優勢。不過 Proton X70 喺城市入面停車會靈活啲，各有取舍。
Proton X70 採用 FWD 驅動方式。
Mazda CX-5 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感覺唔會有太大分別。
Proton X70 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Mazda CX-5 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保修條件一樣，呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格，建議去車友群問問真實車主嘅經驗。
總體嚟講，Proton X70 同 Mazda CX-5 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
In Malaysia's SUV market, many buyers choose to compare the Proton X50 and Honda CR-V when selecting a vehicle. These two cars have very similar pricing and positioning, so today we will make a detailed comparison from multiple aspects to help save you the time spent doing research.
The Proton X50's OTR price in Malaysia ranges from RM 89,800 to 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The Honda CR-V's OTR price in Malaysia ranges from RM 178,200 to 195,900, with a total of 4 versions, including 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
From a pricing perspective, the Proton X50's starting price is indeed RM 88,400 cheaper than the Honda CR-V. If your budget is limited, the Proton's entry-level version can already meet daily needs. However, be aware that the difference of a few thousand might involve trade-offs in features, depending on your specific needs.
The Proton X50 is equipped with a 1.5L 4-cylinder, with 105 hp. Official fuel consumption is 6.0 L/100km.
The Honda CR-V is equipped with a 2.0L 4-cylinder, with 170 hp. Official fuel consumption is 8.0 L/100km.
Regarding power, the Honda CR-V's 2.0L 4-cylinder has 65 more horsepower than the Proton X50's 1.5L 4-cylinder. However, for daily city driving, the power of both cars is sufficient, you won't feel a lack of power.
The Proton X50 body length is 4400 mm, trunk space is 400 L.
The Honda CR-V body length is 4500 mm, trunk space is 450 L.
Regarding space, the Honda CR-V body is 100 mm longer than the Proton X50, offering more advantage in passenger space. However, the Proton X50 is a bit more flexible when parking in the city, each has its trade-offs.
The Proton X50 adopts a 4WD drive system.
The Honda CR-V adopts an FWD drive system.
Proton's 4WD and Honda's FWD will feel different in handling, a test drive comparison is recommended.
The Proton X50 and Honda CR-V are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with a better reputation; if you care more about value for money and features, choose the one with richer specifications. Ultimately, we suggest test driving both, personal experience is the most important.
Overall, the Proton X50 and Honda CR-V are both very good car models in the Malaysian market. Choosing which one depends on your personal needs and budget. We suggest everyone do their research, compare quotes from several dealerships, and then go for a test drive to make the final decision. Buying a car is a big matter, spending some time on research will definitely not be wrong.
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