SAIC Group Sets New Overseas Sales Record, Technology Conference Lands in UK, Innovating Full-Chain Global Expansion Strategy

This year is a milestone year for Chinese automakers going global. According to new car sales statistics from the European Automobile Manufacturers Association, in May, sales of Chinese brand cars in Europe surpassed Japanese brands for the first time.

Following this, SAIC Group also sparked a wave of enthusiasm in the UK. On July 8, SAIC MG held a technology conference in London, bringing the most cutting-edge intelligent and electric technology back to the brand's birthplace; On July 9, SAIC MG appeared at the Goodwood Festival of Speed, where two concept cars, the two-door electric compact MG Go! and the coupe SUV Cyber Concept, shone brightly. The heritage of a century-old brand and the strength of a technological ace sparked sparks, as Chinese automakers ignite the global automotive market with intelligent and electric innovation technologies.

Scene of MG UK Technology Conference

At the same time, SAIC's overseas market also submitted an excellent half-year exam report: Sales overseas in June reached 146,000 vehicles, a year-on-year surge of 61.2%, setting a historical high. In the first half of this year, SAIC's overseas market cumulative sales reached 735,000 vehicles, a strong increase of 48.7% year-on-year, ranking among the leaders in the industry. Driven by the "Glocal Strategy", SAIC is transforming from selling cars to full-chain global expansion, continuously deepening overseas value chain construction.

Comprehensive Technological Advancement, Polishing the Product Name Card

At the technical brand level, SAIC is systematically building global intelligent labels for "Hybrid+ Hybrid Technology", "SolidCore Solid/Semi-Solid Battery Technology", and "i-Smart Intelligent Driving Technology". At the UK technology conference, the MG brand showcased MG Plug-in Hybrid+ Hybrid, SolidCore Semi-Solid Battery, and MG Parking Smart Cockpit and Assistive Driving. In addition, MG became the first automotive brand globally to achieve mass production of semi-solid batteries; The IM AD intelligent driving system of IM Motors has covered five continents globally; The global activation volume of the overseas travel i-Smart system has exceeded one million.

Scene of MG UK Technology Conference

At the Goodwood Festival of Speed, the MG brand unveiled globally two concept models: the two-door electric compact MG Go! and the coupe SUV Cyber Concept, stunning the entire audience. The design inspiration for the two models comes from MGB GT, MG 6 R4 Group B Rally Cars, MG EX181 Streamlined Racing Cars, and other classic brand models, showcasing brand heritage and future vision.

MG GO! Concept Car

MG Cyber Concept Concept Car

At the product implementation level, SAIC will achieve massive product global deployment in the next three years: Full powertrains cover ICE, HEV, PHEV, EV four forms, adapting to energy policies and consumption habits of various countries; At the same time, SAIC is creating over ten new overseas models including SUV, sedan, MPV, pickup, comprehensively covering household, commuting, high-end driving, long-distance travel, outdoor and other full scenario needs, connecting global mainstream market segments.

From Frankfurt to London, from technology exhibitions to runways, SAIC MG advances in leaps and bounds, showcasing a new name card of Chinese intelligent manufacturing to the world with more cutting-edge technology and newer models.

Deepening Regional Markets, Serving Global Users

While technology sails overseas, the pace of SAIC deepening the global market is also accelerating. Currently, SAIC's products and services cover over 170 countries and regions worldwide, forming 1 "300,000-class" market (Europe) and 5 "50,000-class" markets (Americas, Middle East, Australia & New Zealand, ASEAN, South Asia), with overseas cumulative sales exceeding 7 million vehicles.

Europe is SAIC's largest overseas market. The MG brand has won the "Chinese Brand European Sales Champion" for 11 consecutive years and has become the first Chinese automotive brand to exceed 1 million cumulative sales in Europe. In the first half of this year, MG brand sales in Europe exceeded 190,000 vehicles, a year-on-year growth of over 20%. On July 1, MG brand established a direct sales company in Belgium and Luxembourg, which is also an important step for SAIC to implement the "Glocal Strategy" and take root in local Europe. From leading Chinese automotive brands in sales scale to deepening the European market and building long-term user relationships, MG is realizing a transformation from "selling cars" to "managing", thereby better improving service capabilities, listening to customer needs, achieving agile responses to market dynamics, and precise control of customer experiences.

MG Brand Appears at Goodwood Festival of Speed

Not only in Europe, SAIC is blooming in multiple points globally by continuously deepening local markets. In Thailand, the MG brand launched the new service strategy "MG SMILE" in May, solving local user concerns such as price transparency, dealer commitment fulfillment, and consumer rights protection with a full-process service standard system, and providing lifetime warranty for three-electric systems for pure electric models. With the support of new service standards and lifetime warranty policies, the new MG URBAN went on sale in Thailand on June 24, bringing high-quality products and services of Chinese intelligent manufacturing to more Thai users.

MG URBAN

In Central Asia, in June this year, multiple models such as SAIC Volkswagen Tiguan L Pro, Passat Pro, Teramont X, Teramont Pro, T-Roc New, Lavida New entered the Uzbekistan market, achieving the "zero breakthrough" for SAIC Volkswagen in the Central Asian market. Previously, the SAIC Group Almaty MG Flagship Store officially opened in April this year, SAIC joined hands with Allur, Kazakhstan's largest automotive production and assembly enterprise to achieve localized production and model adaptation for customer needs. The two brands join hands to explore the Central Asian map, providing more intelligent models and higher-level services for local consumers.

Good news also came from the commercial vehicle sector. Recently, SAIC Hongyan formally reached a strategic cooperation agreement with a top port major customer in Thailand for 1,000 new energy heavy trucks. The first batch of complete vehicles has completed packing and boarded ships in batches, setting off from domestic production bases to Thailand. This also marks that SAIC Hongyan, relying on independent core three-electric technologies, full-scenario customization capabilities, and a comprehensive overseas local service system, breaks the monopoly of foreign brands in the Thai heavy truck market, showcasing the complete industrial chain of Chinese commercial vehicles and the hard power of green intelligent manufacturing to the world.

From monthly sales breaking the best historical record to technology label formation and localization deepening landing, behind SAIC's overseas market report card is the systemic effectiveness of the Glocal Strategy "Global Automotive Brand + Localized System Ecosystem". Facing the future, SAIC will continuously accelerate the transformation from complete vehicle overseas to value chain overseas, writing a new chapter of Chinese intelligent manufacturing in the global automotive industry landscape.