On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Horse Year Edition launched in April to the Hall N8 booth. It comprehensively showcased the latest results of the enterprise's new energy transformation and simultaneously announced a series of user co-creation activities. Meanwhile, Changan Mazda launched 618 mid-year massive benefits. On top of the up to 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models can enjoy an exclusive premium set worth 7,999 yuan.
Global Car Strength Endorsement, Setting a Benchmark for New Energy Value
EZ-6 and EZ-60 were built to global standards from the start of product development. In design, EZ-6 won the "2026 World Car of the Year Design Award", becoming the first Chinese new energy model to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously. In terms of safety, both models are built strictly according to China-EU dual five-star standards. EZ-6 secured 5 authoritative safety certifications such as C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda also promises all new energy users "lifetime compensation for spontaneous battery combustion, unlimited mileage, unlimited owners".
In terms of handling, EZ-60 successfully took the Championship of the SUV class in the Circuit Race of the China New Energy Vehicle Rally Championship and the Runner-up in the Overall Rally Race, verifying its ultimate handling strength. At the auto show, Changan Mazda owner and champion racer Ji Hao shared his journey of driving the stock unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship. In the 6-day, 910-kilometer devil's race course, facing competition from the vast majority of extended-range/plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Human and Machine as One" tuning, it broke through from 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 stock production car performance.
Changan Mazda Owner, Champion Racer Ji Hao
Currently, Changan Mazda has successfully obtained complete vehicle certifications in the EU, UK, and Australia markets, becoming the first domestic joint venture new energy enterprise to secure all three certifications. Hard international quality has won widespread recognition in international markets. In late May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing Plant and gave high praise to the production process and quality control system. Currently, overseas sales and pre-sales of EZ-6 and EZ-60 continue to trend positively. In the domestic market, EZ-60 has consecutively ranked as the sales champion of joint venture new energy mid-size SUVs for 7 months.
Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch, stated: "Changan Mazda has become Mazda's global new energy complete vehicle design, R&D, manufacturing base, and export center. We solemnly promise that every Mazda new energy user owns a true global car."
Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi
Adhering to "User+" Thinking, Building a Value Community of Brand and Users
China's market 5 million users are partners in Changan Mazda brand development and co-creators of value. In 2026, Changan Mazda continues to practice "User+" thinking, initiated a series of user co-creation activities, built a user ecology covering all dimensions and the full lifecycle, letting the promise of "Still Mazda" not only reflect in the value details of products, but also integrate into the emotional resonance with every user. Users and Mazda fans participating in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Festival.
The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishing, Brand Assisting", has allowed Changan Mazda to truly walk into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The "Owner Story Collection", released for a cumulative of 11 periods, has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poverty-stricken primary schools for 7 consecutive years, love team leaders who have organized car clubs to care for special children for 4 consecutive years, and sweet couples who met and got to know each other because of Mazda. These true and vivid stories constitute the most moving background color of the Changan Mazda brand.
The "Joy Mazda Creator" and "All-People Broker" plans have built a platform for users to co-create brand value. Since the launch of the activities, a large number of Mazda fans have emerged who record ownership life with lenses and convey product value with word of mouth. Sun Jingyi, a post-00s EZ-60 owner, shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving experiences. I am a novice, participating for the first time, but whether it is car club members or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like sharing and making friends, welcome to join Joy Mazda Creator".
Champion Racer Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Share Their Ownership Life
The second season of the "Seedling Plan", officially launched in May, is currently gradually entering top universities nationwide, having in-depth exchanges with youth students on Changan Mazda's practical results in design, handling, safety, intelligence, and other fields. The simultaneous launch of the EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to a wide range of youth students, further promoting the integration of learning and application, industry and academia.
The practice of social responsibility also cannot do without user participation. Since 2015, Changan Mazda has cumulatively built and donated 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Carries Kindness" public welfare action again, turning every trip of users into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be conveyed on wheels.
618 Mid-Year Massive Benefits Arrive, Multiple Benefits to Reward Users
Taking the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Enjoy Summer Vibes while Driving, Enjoy 618 Big Sale" activity. From now until June 30, a series of heavy purchase benefits are launched for all models: up to 17,000 yuan factory trade-in subsidy and 20,000 yuan national trade-in subsidy. Purchasing designated models gifts an exclusive premium set worth 7,999 yuan (Original Factory Charger + Long Film Sun Film + TPE Floor Mats / Trunk Mats), enjoy 0 Down Payment 5-Year Low Interest (Annual Rate 1.99%) and Lifetime Zero Fuel/Energy Cost Rights worth 7,999 yuan. In addition, all users who test drive new energy models to the store can receive a national intangible cultural heritage Jinling Gold Foil. For details, consult authorized dealers.
"Still Mazda" has never been a slogan. While inheriting the century-old brand genes, Changan Mazda has always placed user needs first. In the future, Changan Mazda will continue to create every product well to global standards, connect with every user with sincerity, and let more people feel the driving pleasure of "Human and Machine as One". From June 13 to 21, welcome consumers to visit the Chongqing Mazda booth at Hall N8 of Chongqing International Expo Center to experience the charm of global cars up close.
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