BJ30 Explorer Highlight Edition Launched: 70,000-level Box-style SUV, Light Off-roading Doesn't Require Compromises

On June 12, the 150,000th BJ30 Explorer vehicle rolled off the production line, becoming the light off-road SUV to achieve this sales volume in the shortest time. The simultaneously launched Highlight Edition officially went on sale, with two models. The official guide price ranges from 112,900 to 139,900 RMB.

After adding a 30,000 RMB super trade-in subsidy for the entire series, the trade-in price for all models starts from 69,900 RMB, and the actual entry threshold for the Highlight Edition starts from 82,900 RMB.

In 2025, China's total off-road SUV sales exceeded 1.3 million units, up 25.18% year-on-year. Box-style light off-roading, with its affordable price of 100,000 to 200,000 RMB, has captured nearly 70% of the market share. Light off-roading is moving from professional circles to the general public families.

1. Super Off-road: HEV Hybrid + Intelligent 4WD, Light Off-roading is not "Light"

The BJ30 Explorer is equipped with the industry-leading "Tri-Motor Four-Wheel Drive Six-Mode" HEV hybrid architecture. The Highlight Edition increases the rear motor power from 55kW to 70kW, making merging on ramps, starting at intersections, and overtaking on mountain roads more responsive.

The hybrid system combined output 301kW/685N·m, with 0-100km/h acceleration in 6.59 seconds. Intelligent 4WD response is only 30 milliseconds, reaching peak torque in 0.5 seconds. Mud, sand, snow one-key switch, beginners can also handle it calmly.

Equipped with a high-performance AGM battery, the cycle life reaches 3 times that of a ordinary battery. The whole vehicle charging efficiency reaches 99%, supported by Porsche-level turbocharging technology, power output is long-lasting and stable.

CCTV Finance live-streamed the teardown of a BJ30 Explorer driven for 150,000 kilometers. The engine turbine is clean, carbon buildup is minimal, the transmission has no oil leaks, gears are unworn, and the battery pack has no bulging or leakage. The subframe and suspension arms are not rusted, and the chassis flatness is very close to a new car.

2. Super Large: Three Rows Seven Seats + 1.92-meter Big Bed, Family Travel Without Compromises

The BJ30 Explorer is 4730mm long, with a wheelbase of 2820mm. A 66% ultra-high space utilization rate, the wheelbase leads among box-style SUVs in the same price range. Compared to Haval Big Dog wheelbase 2738mm, Jetour Traveler 2800mm, the advantage is obvious.

Three-row seven-seat layout, 1.8-meter adults still have space in the third row. Trunk volume 1496 liters, rear seats fold flat instantly becoming a 1.92-meter big bed. 38 storage spaces throughout the car, camping gear, strollers, and suitcases have their place.

3. Super Save: One Tank of Fuel 1000 Kilometers, Save Dozens of Hours Every Year

The BJ30 Explorer Hybrid version has a comprehensive fuel consumption of 6.45L/100km. Bloggers from five countries—South Africa, Indonesia, UAE, Poland, Mexico—tested it, and every country achieved a result of under 5 liters per 100km.

One tank of fuel range exceeds 1000 kilometers. No need to find charging piles, refuel and go, saving dozens of hours of recharging time every year. First owners enjoy lifetime warranty for the whole vehicle, no high-voltage battery safety hazards, maintenance is simple, parts are sufficient.

Compared to same-level 2.0T fuel models, power is stronger, fuel consumption is lower. Compared to PHEV models, no charging anxiety, body is lighter, off-road performance is not compromised.

4. Highlight Edition Three Major Upgrades: Appearance, Performance, Experience Fully Leap Forward

The Highlight Edition adopts a classic box-style shape, Five Arch Star Ring cross light groups are conspicuous and cool. Full set of Inductive trendy modification kit, exclusive star ring wheels, front and rear same-color sport bumpers. Brand new orange interior with metal texture trim, texture and layering both possessed.

Added front seat heating and ventilation, steering wheel heating, rainfall sensing automatic window closing. 64-color ambient light moves with music rhythm. 10-speaker HiFi audio system. The Highlight Edition is not a simple facelift, but a comprehensive evolution based on the real feedback of 150,000 users.

5. Who Should Buy It?

Budget 70,000-100,000, families buying their first car wanting a box-style SUV. Entire series trade-in price starts from 69,900, Highlight Edition starts from 82,900. This price steps into the territory of Haval Big Dog (90,000 level) and Jetour Traveler.

City families who love camping on weekends and occasionally drive on bad roads. Three-row seven seats + 1.92-meter big bed + 1496L trunk, no need to charge, no anxiety about range, refuel and go.

Pragmatic buyers who do not want to pay too high a premium for "off-roading". The BJ30 Explorer is not a hardcore off-roader, it takes "light off-roading" to the extreme: can load, can drive, can save, can go off-road.

6. The Inspiration of the Great Strength Hexagram

The 34th Hexagram of the "I Ching" "Thunder Heaven Great Strength" says: "Great Strength, favorable perseverance." Great Strength Hexagram, upper Zhen lower Qian, Thunder travels in the sky, strong and moves. It is exactly the spiritual portrayal of light off-road SUVs—having power, and knowing self-restraint.

First Line "Strong on the toe, expedition brings misfortune, there is faith" — If toes have strength and rashly proceed, there will be danger, need to have faith. Light off-roading cannot truly treat as hardcore off-roading to rush. Second Line "Perseverance brings good fortune" — Stick to the right path is good. Do the "light" job well: can walk on bad roads, can carry things, can save fuel money.

Top Line "Ram hits the fence, cannot retreat, cannot achieve" — Ram hits the fence, caught in advancement and retreat. This is exactly the dilemma of many families: want SUV space and passability, but do not want to bear high fuel consumption and high price.

The BJ30 Explorer's solution is: no retreat (retain box-style space and passability), no advance (do not blindly pile off-road configurations to push up price), but find a balance point in the middle. 150,000 users voted with their feet, proving this path is passable.

Great Strength Hexagram says "favorable perseverance" — direction is right, persisting is victory. 70,000-level box-style light off-roading is making more families use a non-compromising way to walk towards an unrestricted life.

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