In the Malaysian SUV market, many buyers compare Proton X90 and Kia Sportage when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Proton X90 in Malaysia is RM 106,800 - 122,800. There are a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The OTR price of Kia Sportage in Malaysia is RM 129,639 - 179,320. There are a total of 4 versions, including 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), 2025 2.0L AT 2WD High (RM 139,639), etc.
In terms of price, the starting price of Proton X90 is indeed RM 22,839 cheaper than Kia Sportage. If your budget is limited, the entry-level version of Proton is already sufficient for daily needs. But also note, the few thousand cheaper, there might be trade-offs in equipment, it depends on your specific needs.

Proton X90 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Kia Sportage is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain, the driving experience daily is basically no difference. Fuel consumption is also about the same, no need to worry too much about this.

Proton X90's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Kia Sportage's safety rating is 5★ (ASEAN NCAP), active safety systems include Drive Wise.
Both cars have the same safety rating, safety features are quite complete within this class. New cars nowadays don't lack in safety, no need to worry too much about this.

Proton X90 adopts FWD drive configuration.
Kia Sportage adopts FWD drive configuration.
Both cars have the same drive configuration, both are FWD, daily driving experience will not have too much difference.

Overall, Proton X90 and Kia Sportage are both very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. It is recommended to do your homework, compare quotes from several car dealerships, and go for a test drive to make the final decision. Buying a car is a big matter, spending some time on research will definitely not be wrong.