In the SUV market in Malaysia, many buyers compare Proton X90 and Kia Sportage when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save the time and effort of research.
The OTR price of Proton X90 in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The OTR price of Kia Sportage in Malaysia is RM 129,639 - 179,320, with a total of 4 versions, including 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), 2025 2.0L AT 2WD High (RM 139,639), etc.
From a price perspective, the starting price of Proton X90 is indeed RM 22,839 cheaper than Kia Sportage. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note that the few thousand difference in price might involve compromises in features, depending on your specific needs.

Proton X90 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Kia Sportage is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain system, the driving experience is basically the same in daily use. Fuel consumption is also similar, no need to worry too much about this.

Proton X90's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Kia Sportage's safety rating is 5★ (ASEAN NCAP), active safety systems include Drive Wise.
Both cars have the same safety rating, and the safety features in this class are quite comprehensive. New cars nowadays are not lacking in safety, no need to worry too much about this.

Proton X90 body length 4400 mm, trunk 400 L.
Kia Sportage body length 4400 mm, trunk 400 L.
Both cars are almost the same size, little difference in interior space. Cars in this class are more than enough for daily use.

Proton X90 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Kia Sportage warranty 5 years/300,000km, maintenance interval every 10,000km or 6 months.

Overall, Proton X90 and Kia Sportage are both very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. We suggest doing your research well, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a big deal, spending time on research will definitely not be wrong.