Chery Fengyun T7 Officially Launched, Starting Price Under 100,000 Yuan, This Is Quite Ruthless!

On August 26, Chery Fengyun T7 officially launched. Three versions, launch guidance price97,900 to 118,900 Yuan, priority trade-in pricestarting from minimum 94,900 Yuan.

Starting price under 100,000 Yuan, full series 600 km range, unified full series, no distinction between high and low trims.

Once this price came out, many peers probably won't be able to sleep.

The pain of the 100,000 Yuan level market has finally been cured

How fierce is the current 100,000 Yuan level pure electric SUV market? It's competitive enough to make people mentally exhausted.

There is a common tactic in the industry—entry-level range is cut, safety specs are reduced, and advanced intelligence requires paying for higher trims. You want to buy a reliable one? Okay, pay more. You want a decent range? Okay, pay more. You want your family to sit safely? Still pay more.

Consumers are forced to compromise between low price and quality.

Worse yet, many models pursue quick launch, lacking sufficient R&D verification. Is the battery safe? Can the chassis withstand it? How much is the winter range reduced? Consumers can only answer these questions themselves after picking up the car.

According to China Association of Automobile Manufacturers data, in the first 7 months of this year, cumulative sales of new energy passenger cars between 100,000 to 150,000 Yuan reached 1.916 million units, up 19% year-on-year. This range has already become the main battlefield with the fiercest competition for domestic home pure electric vehicles. Traditional sales strategies often rely on "base versions" and cut specs to lower entry prices to attract consumers,无形中 increasing consumer selection difficulty.

But what Fengyun T7 did this time, simply put, is one sentence—turning over the "spec cutting game" that the industry is used to.

According to Chery's own words, it is "Building good cars takes time". From planning to launch, this car went through 2 years of planning plus 3 years of R&D. When the industry generally pursues the speed myth of launching new products in 12 months, Fengyun T7 went against the flow: 81 test vehicles, 6 million km road tests, 1.45 million km specialized durability.

Range Equality: Full series 600km, refuse "low trims not equipped for long distance"

The first place Fengyun T7 breaks conventions is the range.

All series standard equipped with 65.05kWh Rhinoceros battery, CLTC pure electric range 600km, actual test reaches over 667km or even 681.6km, typical "reverse false labeling". 30% charge to 80% takes only 20 minutes, the time to finish a cup of coffee. Battery cycle life over 2500 times, basically no worry about battery replacement during the whole vehicle life cycle.

What is key? Unified full series, entry level means long range.

You buy the 97,900 Yuan Enjoyment Version, and you buy the 118,900 Yuan Wisdom Enjoyment Version, the range is the same, battery is the same, fast charging speed is the same. No "low trim 300km, high trim 500km" tactics.

In the 100,000 Yuan level market, achieving this is extremely rare.

Let's compare with competitors at the same level:

BYD Yuan PLUS 3rd Gen offers 57.5kWh and 68.5kWh two batteries, CLTC range 540km and 630km respectively, entry level 540km starting, 630km version price reaches 149,900 Yuan. Full series price 119,900 to 149,900 Yuan.

Geely Galaxy E5 offers 440km, 530km, 610km three range versions, entry level 440km, long range 610km version guidance price 125,800 Yuan starting. Entry level 109,800 Yuan starting, range and Fengyun T7 differ by 160 km.

Fengyun T7 makes 600km range direct full series standard, from 97,900 Yuan you can buy a car with 600km range. Comparing Yuan PLUS entry level 540km plus 60km, comparing Galaxy E5 base version 440km plus 160km.

What is "Range Equality"? This should be it.

Safety Redundancy: 200,000 Yuan level standard, forced into 100,000 Yuan car

If range equality is "visible sincerity", then safety is "invisible integrity".

From the beginning of development, Fengyun T7 designed according to 2026 version E-NCAP five-star safety standards. Note, not current standards, but two years early pre-research next generation standards. Functional safety reaches ASIL-D highest level.

Body uses nine horizontal five vertical cage-like structure. 80% high-strength steel, 18.84% hot-formed steel. What is this concept? Same level models high-strength steel ratio generally in 60%-70% range, Fengyun T7 directly pulls to 80%.

Same level unique Shotgun structure, dual frame subframe plus Pack bumper beam. 1088mm through-type roll-punched threshold reinforcement beam. Front collision 6 force transmission paths, side collision 9 force transmission paths. These professional terms ordinary consumers might not understand, but translated it is one sentence: This car's body rigidity is harder than most same level cars on the market.

Airbag aspect is even tougher—9 airbags full series standard, most in same level. Including 48L dual-chamber far-side airbags and rear side airbags. Many 200,000 Yuan level cars won't dare give rear side airbags, Fengyun T7 gave it.

Look at battery safety again. 6D lock armor battery protection structure, full pack 31 layer protection. IP68 waterproof reaches national standard 96 times, side anti-挤压 200kN is national standard 2 times. 1008 hours salt spray test, national standard 1.5 times fire burn test duration.

Rainy season water wading, road bumps, high salt corrosion environment, these extreme scenarios daily car use might encounter, Fengyun T7 has already run them all for users in R&D stage.

Hardcore hardware durability quality protects ordinary daily travel safety.

Whole Vehicle Verification: Run around the world first, then return to see Chinese people

Fengyun T7's most special place is not how high the specs are, but its launch path.

This car is not a "China-special car". It is called LEPAS L6 overseas, already率先 opened pre-sale in South Africa, officially launched in Thailand July 24. August lands China and Indonesia, September enters European Union, October will successively launch in UK, Malaysia, Australia and other places.

Chery Executive Vice President Li Xueyong said one sentence was very accurate: "True global car, is not develop domestically then change to go out, but from R&D start anchor globally."

This is not a slogan.

Fengyun T7 invested 81 durability test vehicles, cumulative completed 1.45 million km durability verification. Whole vehicle global total test mileage over 6 million km. Covers 21 countries globally, 212 regulations certification.

From Germany highway corners to Mexico cobblestone roads, from South Africa unpaved roads to Russia extreme cold zones. Covers over 95% global road types. Nordic extreme cold conditions, dual-source heating efficiency doubles; tropical rainy humid zones, 500mm deep water confident wading.

Verification environment covers -40℃ to 55℃ extreme temperature range. Seven extreme environment verification: Southeast Asia rainy season, Middle East high temperature sun exposure, Indonesia high humidity, Siberia snow rain low temperature, Nordic extreme dark night, Brazil gravel roads, Mexico cobblestone roads.

Over 80 local habit adaptations: Thailand right-hand drive preference heavy feel, Indonesia bumpy roads increase steering, Europe head-in parking habit equipped front cameras.

This car is not finished in lab then sell, first run a lap in global extreme environments, verified a lap, optimized a lap, then return to Chinese users.

Associated Press authoritative judgment praise, Chengdu Auto Show foreigner car viewing group also intuitively confirms overseas high attention to Chinese models—Fengyun T7 global quality, witnessed by worldwide users together.

Li Xueyong said in launch event "Building good cars takes time". Indeed slow—2 years planning plus 3 years R&D. But slow has slow reason. Don't wait for users to step in pit in use, first close all problems in R&D stage.

True 200,000 Yuan Value: Four Core Product Strengths Breakdown

1. Super Run—Not just 600km

Except full series 600km range, Fengyun T7 also invested real effort in energy consumption control.

Full series standard equipped dual-source wide temperature range heat pump air conditioner plus high voltage PTC. Supports -30℃ to 55℃ super wide temperature range stable operation. In minus 10℃ environment range can improve 30%. Northern users winter don't worry range "breaking bones".

14 low drag designs, drag coefficient as low as 0.286Cd. 12-in-1 Kunpeng Super Power Electric Drive, peak power 178kW, maximum torque 275N·m, max speed 180km/h. Electric drive comprehensive efficiency 90.8%, max speed 22000rpm.

2. Beautiful Global—Eastern Elegance and Global Aesthetics

Relying on 10 global design centers, over 100 designers coordinated creation. Over 5000 global users deep co-creation, user survey during Milan Design Week, exterior satisfaction reached 97%.

6 Eastern Elegance paint colors: Blazing Orange, Mountain Smoke Purple, Cloud Pink Rice, Flowing Silver, Green Bamboo Grey, Inkstone Black. Blazing Orange uses Tri-coat three-layer luxury car process. Cloud Wing wrap cockpit, two interior color schemes adapt different aesthetics.

3. Safer—Already said enough

80% high-strength steel, 18.84% hot-formed steel, nine horizontal five vertical cage body, 9 airbags, 6D lock armor 31 layer battery protection, IP68 waterproof national standard 96 times, side anti-挤压 national standard 2 times.

These data placed in 200,000 Yuan level models would be quite formidable.

4. Good Intelligence—Cockpit-Driving Integrated Chip Same Level First Launch

Same level first launch 4nm process 8775 cockpit-driving integrated chip. 72 TOPS NPU computing power, 1.3 TFLOPS GPU computing power, 230K CPU computing power. System response latency as low as 80ms.

15.6-inch 2.5K HD large screen. Lingxi Smart Cockpit 2.0 × Doubao Large Model, full scenario fuzzy voice interaction.

22 high-precision sensors (3 mm millimeter-wave radar + 7 cameras + 12 ultrasonic radar). Supports 300+ full scenario automatic parking—remote parking in, leave-vehicle parking, cross-floor intelligent parking, 100 meters path tracing reverse. Highway pilot assistance predicts lane change 500 meters in advance, ramp merging.

Space aspect is also not careless: car length 4570mm, wheelbase 2700mm. 84% space utilization rate. Rear legroom 911mm + floor pure flat. Trunk 450L regular, max extendable to 1550L. Rear seats folded can form 1955mm × 1310mm pure flat large bed. 9-layer cloud-feel comfortable seats, three-grade heating/ventilation. Whole car 38 storage spaces.

Most ruthless move: Policy backstop

Fengyun T7 this time also launched two extremely powerful "Dual Backstop Benefits".

One is power battery safety backstop: Due to power battery own reasons causing whole vehicle thermal runaway damage, Chery compensates same model new car or new car not lower than original car specs.

Two is intelligent driving assistance backstop: Within one year of purchase, in parking scenario, intelligent pilot scenario determined as intelligent driving assistance system reasons causing accidents, causing crew injury and third-party loss compensation, max compensation 5 million Yuan.

In addition, there is also whole vehicle lifetime warranty (including battery, motor, controller), 666 Yuan purchase lifetime basic maintenance package. Basic traffic lifetime free, entertainment traffic 3 years free.

This "backstop" commitment, in whole auto industry is extremely rare. Battery burns compensates new car, intelligent driving accident compensates 5 million Yuan—this is absolute confidence behind product quality.

Happy Footnote: Kevin Wu's "Steady Happiness"

At launch event, famous musician Kevin Wu appeared as "Happiness Experience Officer" as a surprise. He and Chery Car Executive Vice President Li Xueyong chatted about "Steady Happiness" topic, sharing car use experience. Both sides agreed "Building good cars takes time" concept, on-site together opened Fengyun T7 "Happiness Co-creation Plan".

Kevin Wu also became Fengyun T7 No. 001 owner.

"Steady Happiness" this theme, placed on Fengyun T7 body is extra fitting. CLTC range 600km, travel radius unrestricted; 30%-80% fast charge only 20 minutes, energy replenishment no anxiety; 1955mm × 1310mm pure flat large bed mode, satisfies camping, parking rest; 84% car interior space utilization rate, spacious space cares rear family; 80% high-strength steel body, 9 airbags, use hardcore quality protect every travel; passed million km global rigorous verification, use durability quality protect safety in ordinary days.

From stage spotlights walking into human life smoke and fire—Fengyun T7 wants to bring users, is just this "peace of mind within reach".

Written at end: 100,000 Yuan level market, time for change

100,000 Yuan level pure electric SUV market competitive for so long, competitive what? Competitive price, competitive range numbers, competitive gimmicks on spec sheet. But truly competitive to user hearts, not many.

What Fengyun T7 did this time, is not simple price war, but value reconstruction.

Full series 600km range equality, 9 airbags pull safety bottom line, 2026 version E-NCAP five-star standard, 21 countries global verification, 8775 chip smart cockpit, battery thermal runaway compensates new car, intelligent driving accident compensates 5 million Yuan—these should have appeared on 150,000 or even 200,000 Yuan level models, Chery hard packed into a 97,900 Yuan starting sale car.

Some people say "Global car 100,000 Yuan price, true 200,000 Yuan value" is marketing talk. But taking parameters item by item broken and looked, this talk really not exaggerated.

Of course, car good or bad, finally has to hand to market and time to test. But one thing can be certain—Fengyun T7 this launch, equals throwing a deep sea bomb into 100,000 Yuan level pure electric SUV market.

Those still playing "low trim cut specs, high trim pay more" tactic peers, should properly think how to respond.

After all, consumers not stupid. Who is seriously making cars, who is slacking off, everyone heart has a scale.

One data can explain problem: Chery January-July new energy cumulative sales 604,000 units, up 42.3% year-on-year; first half year exports 943,800 units, year-on-year surged 71.5%, July single month exports broke 200,000 units, became China first single month export break 200,000 units auto enterprise. New energy and global market are Chery comfort zone, and this "comfort" behind, is Chery long time quality ultimate control.

Fengyun T7, is this "Long-termist car manufacturing" latest answer sheet.