Atlantis Automobili Sdn. Bhd., an associate company of Atlantis Motor Group, has been appointed the official importer and distributor of Maserati in Malaysia, effective 19 May 2026.
The appointment marks a new chapter for the Italian luxury marque in Malaysia, with Atlantis Automobili taking full responsibility for Maserati's local operations, including sales, aftersales, customer experience, brand development and dealer network operations.
The company said its immediate priority is to ensure a seamless transition for existing Maserati owners, with uninterrupted aftersales support and customer care remaining at the forefront of its operations.
Maserati, which celebrates the 100th anniversary of its Trident logo in 2026, continues to be guided by its Italian GranTurismo identity, combining design, elegance, performance, craftsmanship and technology.
"As we begin this exciting new chapter for Maserati in Malaysia, our foremost commitment is to our customers and owners," said Dato’ Douglas Cheng Heng Lee, Executive Director of Atlantis Automobili Sdn. Bhd.
"Maserati is a brand built on heritage, craftsmanship and passion, and we fully recognise the responsibility that comes with representing such an iconic marque. Our immediate focus is to ensure a seamless ownership experience while strengthening the foundations that support the brand in Malaysia for the long term."
As part of the transition, Atlantis Automobili said existing Maserati owners will continue to receive aftersales support and customer care. Dedicated communication channels will also be made available to address customer enquiries and provide updates where necessary.
"Our priority is to ensure the continued trust and confidence of every Maserati owner in Malaysia," added Dato’ Douglas.
"We understand that ownership extends far beyond the vehicle itself. It is about the relationship, the service, and the confidence that support will always be there when needed. We are committed to ensuring that every customer experiences the level of care, attention and professionalism expected from a brand of Maserati's stature."
Atlantis Automobili is part of Atlantis Motor Group, a regional automotive group offering end-to-end mobility solutions across the automotive value chain. The Group brings decades of automotive industry experience to its operations and aims to deliver a premium ownership experience in line with Maserati's standards.
According to Julie Taieb-Doutriaux, Head of Maserati APAC, Malaysia remains an important market within Maserati's Asia Pacific network.
"Malaysia is an important market within Maserati's Asia Pacific network, and the appointment of Atlantis Automobili marks a significant step in reinforcing our long-term commitment to customers in the country," she said.
"As we continue to strengthen Maserati's presence across the region, we are focused not only on growing the brand, but also on delivering an ownership experience that reflects the craftsmanship, innovation and Italian luxury that have defined Maserati for more than a century.
"With Atlantis Automobili's proven automotive expertise and customer-centric approach, we are confident they will further elevate the Maserati experience for both existing and future owners in Malaysia."
Looking ahead, Atlantis Automobili is preparing a series of strategic investments and enhancements aimed at strengthening Maserati's presence in Malaysia.
Further details on new facilities, customer initiatives and other developments will be announced in due course.
Maserati Malaysia also said it looks forward to introducing future product portfolio to Malaysian customers.
In the coming months, Maserati customers and enthusiasts can expect a greater focus on ownership experience, aftersales service and engagement with the local Maserati community.
Maserati Malaysia can be contacted via their customer hotline at +603 2110 2660, or email at contact@atlantismotor.com.my. Their official website is maserati.com/my/.
They have two interim sales and service facilities. The Kuala Lumpur one is is located at RS-G-02, Rhapsody Square, TREC 438, Jalan Tun Razak, 50400 Kuala Lumpur. The other outlet is at 30, Jalan Pengacara U1/48, Kawasan Perindustrian Temasya, 40150 Shah Alam, Selangor
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