ETCM Launches All-New 6th-Gen Nissan Serena e-Power in Malaysia – CKD, Prices From RM154k

Edaran Tan Chong Motor (ETCM) has officially launched the all-new sixth-generation (C28) Nissan Serena e-Power in Malaysia, marking the MPV’s local assembly (CKD) debut. Tailored for Malaysian families, the new Serena e-Power comes in five variants with on-the-road (OTR) prices starting from RM154,800 (without insurance) – a competitive range for the popular family MPV segment here.

Variant Prices (OTR, Without Insurance)

e-Power X – RM154,800

e-Power X Plus – RM159,800

e-Power Highway Star – RM169,800

e-Power Premium Highway Star – RM174,800

e-Power Shiro Premium Highway Star – RM179,800

Exterior & Dimensions

Keeping its familiar family-friendly silhouette, the C28 Serena e-Power adopts Nissan’s latest V-Motion Shield design. Measuring 4,765 mm (L) x 1,715 mm (W) x 1,870 mm (H) with a 2,870 mm wheelbase – slightly tweaked from the previous C27 model, but still spacious enough for Malaysian families. Key standard exterior features across all variants include 16-inch alloy wheels, three-eye LED projector headlights, boomerang LED tailights, LED DRLs, and a hands-free powered left sliding door (a must-have for busy parents).

Higher Highway Star variants add extra perks: sporty V-Motion grille, LED fog lamps, hands-free dual power sliding doors, acoustic windscreen, and a powered tailgate – perfect for those who frequently carry groceries or family luggage.

Interior: Family-Centric Comfort & Convenience

Configured as a 7-seater (2+2+3 layout) – ideal for Malaysian families of 4-6 – the Serena e-Power features Nissan’s Zero Gravity captain seats for the first and second rows, reducing fatigue during long drives (common for weekend getaways to Ipoh, Penang, or Johor Bahru). The seats can be adjusted into 13 different arrangements, with 26 storage points and up to 17 cupholders (plus 7 hidden easter eggs for a fun touch).

Accessing the third row is hassle-free: second-row seats slide laterally or forward, and third-row passengers have their own switch to control the sliding doors – no need to rely on front or middle-seat passengers. A foot lever on the second-row seatback also lets rear passengers adjust the middle seats independently.
Infotainment-wise, base variants get a 9-inch touchscreen with wired Apple CarPlay/Android Auto, while Highway Star variants upgrade to a 12.3-inch digital gauge cluster and 12.3-inch infotainment screen with wireless connectivity. Rear passengers get a 14-inch roof-mounted monitor (motorised on the Shiro variant), great for keeping kids entertained on long trips.

Upholstery options include water-repellent fabric (X/Highway Star), leatherette (X Plus), and nappa leather (Premium/Shiro Highway Star – black or white for Shiro). Highway Star variants also add 6 USB ports (1 Type-A, 5 Type-C), a wireless charging pad, second-row tray table, and sunshades – all practical for Malaysian family use.

Powertrain: e-Power Hybrid for Fuel Efficiency

Under the bonnet, the C28 Serena e-Power uses Nissan’s second-generation e-Power series hybrid system – a game-changer for fuel-conscious Malaysians. It pairs a 1.4-litre 3-cylinder engine (98 hp, 123 Nm) that acts solely as a generator, charging a 1.77 kWh battery. The battery powers a traction motor (163 hp, 315 Nm) that drives the front wheels, delivering smooth, quiet performance.

Nissan claims a fuel consumption of 18.5 km/L (NEDC) – translating to a 1,000 km range on a full tank. This is a big plus for Malaysians, especially with rising petrol prices, as it cuts down on frequent refuels.

Safety: ADAS for Highway Star Variants

Base X and X Plus variants come with 6 airbags and a reverse camera – basic but essential. For added peace of mind, Highway Star variants and above get Nissan’s ADAS suite, including Autonomous Emergency Braking (AEB), Blind Spot Monitors (BSM), Lane Departure Warning (LDW), Rear Cross Traffic Alert (RCTA), 360-degree surround view monitor, and Intelligent Cruise Control (ICC) – perfect for Malaysia’s busy highways like the North-South Expressway.

Colours & Warranty

Malaysian buyers can choose from 4 exterior colours: Diamond Black (monotone), plus Turquoise Blue, Brilliant White, and Dark Metal Grey (all with a contrasting black roof) – stylish options that suit local tastes.
All variants come with a 5-year/100,000 km vehicle warranty, plus an 8-year/160,000 km warranty for e-Power components (battery, inverter, electric motor, control unit) – a reassuring cover for hybrid buyers in Malaysia.

With its CKD status keeping prices competitive, family-friendly features, and fuel-efficient hybrid system, the all-new Nissan Serena e-Power is set to remain a top choice for Malaysian families looking for a reliable, practical MPV.