6 月 17 日，MG 喺泰國曼谷正式發佈全新純電掀背車型 MG URBAN，建議零售價 579,900~749,900 泰銖，提供標準版（Standard）、長續航版（Max）同旗艦版（Ultra）三款配備。新車喺泰國實現本地化生產，以「輕鬆生活（LIFE EASY）」為核心理念，致力令「高端便利不再是百萬級車型嘅專屬」。憑藉上汽 MG 深耕當地十三載、累計交付超 25 萬輛整車嘅市場積澱，MG URBAN 亦成為中國前沿智造佈局東南亞主流市場嘅又一標誌性產品。

上汽全球化嘅「泰國樣本」：

喺泰國，為泰國

MG URBAN 係上汽集團「Glocal」戰略喺海外市場嘅又一次集中體現。截至目前，上汽集團全球累計銷量已突破 1 億輛；喺泰國，作為率先將先進技術帶入大眾市場嘅中國品牌，MG 推動當地純電市場嘅起步同發展，已躋身泰國汽車市場銷量前五。目前，喺泰國路面行駛嘅 MG 純電車型超過 6 萬輛、各類車型保有量超過 25 萬輛。

新車依托泰國本地供應鏈體系、由當地團隊全程參與生產打造，係一款「喺泰國生產、面向全球」嘅車型，既豐富 MG 喺泰國嘅純電產品矩陣，亦以「泰國製造（Made in Thailand）」嘅身份走向世界，成為中國車企技術同本地製造深度融合嘅典範。

四大「輕鬆」支柱

將前沿科技裝進一臺觸手可及嘅車

這款喺泰國當地被親切稱作「Nong Muang（小紫）」嘅 MG URBAN，圍繞「輕鬆生活」理念打造四大產品優勢，將硬核科技轉化為實打實嘅用車便利。該車仲斬獲 Euro NCAP、ANCAP 雙五星安全評級，全方位守護出行安全。

■ 輕鬆停車（PARK EASY）同級唯一搭載自動泊車技術，配備智能泊車輔助、可手機操控嘅遙控自動泊車，以及帶多車道視圖嘅 3D 全景影像，令狹窄車位嘅泊車唔再有壓力。

■ 輕鬆駕駛（DRIVE EASY）5.2 米超小轉彎半徑，靈活應對市區掉頭同窄路穿行；搭載同級領先嘅 L2 級智能駕駛輔助系統（ADAS），配備 12 顆超聲波雷達、3 顆毫米波雷達及 6 枚攝像頭（3R6V），可實現多源感知資訊融合，支援自適應巡航、車道保持同帶提示嘅自動變道。喺泰國 7 號、331 號等高速路段長途行駛時，高速智能駕駛輔助功能可有效緩解駕駛疲勞；就算喺夜間光線唔佳嘅環境中，司機輕撥轉向撥桿，車輛即啟動輔助變道功能，自動完成環境監測並平穩完成並線操作。

■ 輕鬆生活（LIVE EASY）擁有同級領先嘅座艙空間同 SUV 級軸距，15.6 英寸智能座艙搭載高通驍龍 8155 芯片，配合 i-SMART Pro 系統同 AI 語音助手，帶來流暢嘅全數字化互動體驗。

■ 輕鬆遠行（GO FAR EASY）搭載 53.9kWh 電池同高效電機，NEDC 續航最高可達 530 公里，為同級領先；支援最高 3.3kW 對外放電（V2L），充分滿足用戶市區通勤、近郊出遊、戶外休閒等多元出行需求。

MG SMILE 同終身質保

由「買得放心」到「用得安心」

除產品力外，MG 充分了解泰國消費者十分看重售後服務嘅可靠性同保障性，為此推出全新品牌服務標準「MG SMILE」，力求為全生命週期嘅車主提供便捷、安心嘅服務體驗；同時，MG URBAN 提供覆蓋高壓電池、驅動電機同電機控制器嘅「EV 終身質保」，成為有力嘅品質背書。

上汽正大有限公司總經理達申申表示：「前沿科技並唔一定意味著高昂嘅價格。今次，我哋特別將智能駕駛輔助同智能泊車功能帶入到呢台讓更多泰國消費者都能擁有嘅車型，去改變『高端便利必須百萬身價』嘅固有認知。我哋始終相信，汽車應當成為生活嘅一部分，令一切更輕鬆、更愉悅——全新 MG URBAN 正係當代『聰明生活』駕駛者喺科技、價值同生活方式之間嘅完美平衡。」

6 月 12 日，“十五萬熱愛，高光而來”BJ30 旅行家十五萬台下線暨高光版上市發布會在北汽株洲超級工廠舉行。為進一步推進越野平權，讓更多家庭享受輕越野生活，BJ30 旅行家全系推出 3 萬元置換政策，超級置換價 6.99 萬元起。年度全新版型 BJ30 旅行家高光版上市，定位輕越野 SUV，顏值、性能、體驗全面躍升，超級置換價 8.29 萬元起。在央視鏡頭下，北京越野還直播拆解了一台行駛 15 萬公里的 BJ30 旅行家，全網見證車輛的可靠品質。

      作為中國輕越野 SUV 最快達成 15 萬台的車型，BJ30 旅行家依托北京越野六十餘年專業沉澱，以超野、超大、超省的硬核實力，讓世界看見中國。

      “超野”是出發的底氣。北京越野打造了行業領先的“三擎四驅六模 HEV 混動架構”，並率先應用於 BJ30 旅行家，成為中國方盒子 SUV 品類首款 HEV 混動車型。三擎動力是一台 41% 熱效率混動專用發動機、前驅動電機和後驅動電機，分別擅長長距離節能、實時補能與瞬時爆發；智能四驅響應速度達 30 毫秒，0.5 秒即可爆發峰值扭矩。六大模式可自動選擇最適工作模式，動力始終處於最佳狀態。配合能量中鎖、四輪電子限滑及智電 ATS 全地形控制系統，輕鬆應對泥地、沙地等場景。

      “超大”是出行的從容。BJ30 旅行家三排七座佈局，擁有 2820 毫米超長軸距、66% 的超高得房率，以及 1496 升超大後備箱，后排純平放倒秒變 1.92 米大床。B 級方盒子超寬第三排空間，讓 1.8 米成年人乘坐依然寬敞。全車 38 處儲物空間，隨身物品都有專屬位置。全家出行自由，每個人都不遷就。

      “超省”是長久的陪伴。BJ30 旅行家實現了省錢、省時、省心。近期，來自南非、印尼、阿聯酋、波蘭、墨西哥的五國汽車博主，實測國產 SUV 的油耗，BJ30 旅行家在每個國家都跑出百公里不超 5 升的成績，一箱油續航超 1000 多公里。無需找充電樁，加油即走，每年節省數十小時補能時間。同時，首任車主享整車終身質保，無高壓電池包安全隱患，保養簡便且配件充足，讓每一次出發都無後顧之憂。     高光性能，動力與油耗兼得。BJ30 旅行家高光版換裝高性能、長壽命的專用 AGM 電瓶，循環壽命達普通電瓶的 3 倍；搭載保時捷同款渦輪增壓技術，整車充電效率達 99%；後電機功率從 55 千瓦提升至 70 千瓦，匝道匯入、路口起步、緊急避讓，都能獲得及時響應，給你堅守路權的底氣。

     高光體驗，打造移動的舒適會客廳。相比普通 SUV，BJ30 旅行家車身更高，視野更開闊，還有座椅加熱、通風、方向盤加熱等功能，貼心舒適。系統可感應雨滴，自動關窗。64 色氛圍燈能隨音樂節奏律動，給你獨享舒緩情緒的空間。

     BJ30 旅行家高光版讓你越野生活與城市通勤兼得，用一台車的從容，裝下生活的兩面，把每一個平凡的日常，都過高光時刻。     為回饋十五萬車主的相伴與熱愛，北京越野推出“3 萬超級置換政策”，置換用戶和新購用戶都可以享受。在 3 萬元超級置換政策之上，北京越野還帶來五重尊享禮遇，限時下訂即可享受：第一重，質保禮：贈送價值 6000 元整車終身質保（限首任非營運車主）；

第二重，金融禮：0 首付等多種金融產品可選；

第三重，呼朋禮：老客戶轉介紹成交，獎勵至高 800 元京東卡；

第四重，升級禮：全系終身 OTA 免費升級；

第五重，流量禮：基礎流量終身免費，娛樂流量 2 年免費且不限量。

June 12, the BAIC Zhuzhou Super Factory welcomed a major moment, and the "BJ30 Voyager 150,000 Units Exit Production and Highlight Edition Launch Event" was successfully held.

This Chinese light off-road SUV set a new industry record, becoming the model to break 150,000 sales volume the fastest in its category.

The event not only launched the all-new BJ30 Voyager Highlight Edition but also released major purchasing policies: the entire series enjoys a 30,000 yuan super trade-in subsidy, with a super trade-in price starting from 69,900 yuan. At the same time, CCTV Finance live-streamed the disassembly of a vehicle driven 150,000 kilometers, using hard-core testing to verify the true quality of domestic light off-road SUVs.

Relying on Beijing Off-Road's over 60 years of off-road technology accumulation, the BJ30 Voyager gained recognition from 150,000 global users with its three core advantages: "Ultra Off-Road, Ultra Spacious, Ultra Efficient".

As China's first box-shaped SUV equipped with HEV hybrid architecture, the vehicle features an industry-leading three-motor, four-wheel drive, six-mode hybrid system. Composed of a high thermal efficiency hybrid engine and front-rear dual motors, it delivers three-motor power. Paired with a smart four-wheel drive system with 30-millisecond response and six driving modes, plus an electronic center lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can easily handle complex road conditions such as mud and sand, truly achieving both urban commuting and outdoor off-roading.

Space performance is a core demand for family users, and the BJ30 Voyager has delivered an impressive performance.

With a 2820mm ultra-long wheelbase and a three-row seven-seat layout, it offers an ultra-high space efficiency for a spacious riding experience. Passengers 1.8 meters tall can sit in the third row without feeling oppressed. The 1,496-liter large-capacity trunk supports rear seats folding flat, transforming into a 1.92-meter "moving bed". With 38 storage spaces throughout the vehicle, it detailsly meets the family travel storage needs, balancing multi-passenger seating and large item loading, maximizing practicality.

Regarding fuel consumption and usage costs, this car further breaks public stereotypes about off-road SUVs. Previously, five overseas bloggers from South Africa, Indonesia, UAE, and other countries jointly tested, and the BJ30 Voyager kept fuel consumption per 100km within 5 liters, with the range per tank easily exceeding 1,000 kilometers.

As an HEV hybrid model, it does not rely on charging piles; simply refuel to drive out, significantly saving charging time. Combined with the lifetime warranty policy for the first owner and the whole vehicle, sufficient parts, and convenient maintenance, it saves money, time, and worry from the source.

Seizing the opportunity of the 150,000 units exit production, the annual new model **BJ30 Voyager Highlight Edition** officially appeared, with a super trade-in price starting from 82,900 yuan. On the basis of the original product power, the new car achieved comprehensive upgrades in three dimensions: appearance, performance, and experience, creating a high-quality travel experience in all scenarios.

In terms of appearance, the classic box shape combined with the Five-Arc Star Ring light bar offers high recognizability; the Exclusive Electric Style Kit, Star Ring wheels, and sport bumper maximize the sporty atmosphere; the new orange interior combined with metal texture trim balances a rugged style and refined texture, covering the aesthetics of different age groups.

Performance upgrades directly hit user pain points. The Highlight Edition is equipped with a long-life AGM dedicated battery with cycle life reaching 3 times that of ordinary batteries; it adopts the same mainstream turbocharging technology, achieving a whole-vehicle charging efficiency of up to 99%; the rear motor power increased from 55kW to 70kW, providing faster power response during starting, lane changing, and emergency evasion, improving driving safety and driving fun simultaneously.

In terms of driving and riding experience, the Highlight Edition continues the open view brought by the high seating position, equipped with practical functions such as seat heating, ventilation, and steering wheel heating. Rain sensor wipers can automatically close windows. The 64-color rhythmic ambient light creates a comfortable cabin atmosphere, turning the vehicle into a moving comfortable living room. Whether for daily commuting or long-distance travel, one can enjoy a pleasant driving experience. To reward consumers, Beijing Off-Road has launched generous purchasing benefits this time.

For the entire series, all vehicles regardless of brand and age can enjoy a 30,000 yuan super trade-in subsidy, and both new and trade-in users can enjoy benefits. On this basis, **Five Levels of Exclusive Privileges** are added: First non-commercial vehicle owners receive a 6,000 yuan whole vehicle lifetime warranty; diverse financial plans such as 0 down payment are provided; old customer referrals can get up to 800 yuan JD card; entire series offers lifetime free OTA upgrades; basic data is free for life, entertainment data is unlimited for 2 years. Multiple benefits further lower the purchase and usage threshold.

Coinciding with the World Cup, the brand also launched the "Passionate World Cup, Win Big with Highlight" event. Customers who purchase at the store can participate in event predictions. Accurately hitting the World Cup champion and final score also gets an extra 50,000 yuan purchase subsidy, with full benefit strength.

The biggest highlight of this event is the CCTV Finance live streaming disassembly of **BJ30 Voyager driven 150,000 kilometers**. 150,000 kilometers is basically equivalent to a normal family's usage mileage for nearly 10 years. The disassembly results intuitively showed the vehicle's superb quality: engine carbon buildup is minimal, power state is still ample; gearbox has no oil leaks, gears have no obvious wear; battery pack has no swelling, leakage, degradation issues; chassis subframe and suspension parts have no rust or oil seepage. The overall vehicle condition is no different from a new car.

The camera also went into the BAIC Zhuzhou Super Factory to reveal the manufacturing strength behind high quality.

Fully automated robot welding, glue precision controlled at hairline level; 5,000-ton class stamping equipment integral formed body ensures body structure strength and appearance flatness; fully automated eco-friendly painting process significantly reduces harmful substances in the cabin, with stronger paint surface corrosion resistance and sun resistance ability.

Full process rigorous quality control protects vehicle quality from the production source. From the first box-shaped HEV hybrid SUV, to securing 150,000 unit market sales, to the all-new Highlight Edition launch, the BJ30 Voyager has steadily solidified its benchmark status in the domestic light off-road SUV market.

It jumped out of the homogenization dilemma of traditional SUVs, practicing the "Off-Road Equality" concept with all-around performance capable for city and wild, affordable price, and generous benefits, allowing normal families to easily own a light off-road lifestyle.

Comment:

Today, 150,000 units is both a summary of past achievements and a new starting point. Relying on a perfect product matrix, Beijing Off-Road continues to deepen the off-road niche market. The arrival of the BJ30 Voyager Highlight Edition, with comprehensively upgraded product power and ultra-high cost-performance, is destined to stir up the home-use light off-road SUV market again, bringing more quality choices for consumers.

On June 13, Changan Mazda, with the theme "Still Mazda", showcased its global strategic new energy vehicle models MAZDA EZ-6, EZ-60, and the EZ-60 Horse Year Edition launched in April at the 2026 Chongqing Auto Show. Simultaneously, it launched a mid-year 618 mega sale. Based on up to 20,000 yuan in national subsidies and 17,000 yuan in factory subsidies, purchasing designated models enjoys a dedicated exclusive premium set worth 7,999 yuan (original factory charging pile + Longmo solar film + TPE floor mats/trunk mats).

EZ-6 and EZ-60 are two global strategic models since Changan Mazda's comprehensive new energy transformation. Among them, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV in the world to simultaneously win 8 top global design awards. In terms of safety, both models are built strictly according to China-Europe Dual Five-Star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda further promises all new energy users "battery lifetime spontaneous combustion insurance, unlimited mileage, unlimited owner".

In terms of handling, EZ-60 successfully won the Champion of the SUV category in the venue race and the runner-up in the overall ranking of the China New Energy Vehicle Rally Championship, verifying its extreme handling power. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his story of driving the factory-original unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the grueling 6-day, 910-kilometer schedule, facing competition from the vast majority of extended-range/plug-in hybrid participating models, relying on EZ-60's extreme quality stability and "Man-Machine Unity" tuning, it broke out of 27 brands' 100 participating cars, completing the extreme validation of EZ-60 factory production car performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications for the three major markets of the European Union, the United Kingdom, and Australia, becoming the first domestic joint venture new energy automaker to win all three certifications simultaneously. Its solid global quality has won wide recognition from the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production technology and quality control system. Currently, overseas sales and pre-sales of EZ-6 and EZ-60 continue to show a positive trend, and in the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUVs for 7 consecutive months.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda's Automotive Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center. We solemnly promise that every Mazda new energy user owns a true global car."

"Driving Intelligence" Viewpoint: Among new energy vehicles in the same class and price range, the value-for-money ratio of EZ-6 and EZ-60 is actually seriously undervalued by the consumption market. If you don't care too much about those flashy configurations, but care more about safety, driving fun, and comfort, then these two cars are truly worth trying.

 兩起 EX30 起火事件，直接將號稱“最安全嘅汽車品牌”燒回原形。

呢場危機嘅起點，係喺 5 月 15 日，一輛 EX30 喺車主屋企充電時直接燒咗起嚟，甚至仲波及到旁邊嘅福特 Ranger 皮卡。據悉，這已經係泰國境內發生嘅第二起 EX30 起火事件。針對此事，泰國消費者保護委員會亦對沃爾沃泰國分公司提起民事訴訟。

當然，沃爾沃亦提出咗補救方案：為九成受影響車輛更換整套電池、一成僅更換模組，同時公司向用戶提供價值 8,500 泰銖嘅充電券及備用車服務。只不過多數車主並唔接受，堅持要求退車退款，而唔係換電池。

點解泰國消費者嘅態度咁強硬？其實係因為呢場風波嘅源頭可追溯至今年 2 月，當時沃爾沃就已經宣佈全球召回超過 4 萬輛 EX30 並更換電池模組，原因係高壓電池存在缺陷，可能導致電池組過熱甚至起火。但唔想到嘅係，問題早就已經發現，可 EX30 仲係燒咗兩起，泰國消費者自然唔肯幹。

復盤整起事件，最刺眼嘅不僅係車輛起火本身，更係沃爾沃明知產品存在安全隱患，卻未能從根源上徹底解決問題。這種治標不治本嘅處理方式，本質上係對消費者安全權益嘅漠視，亦直接撕碎沃爾沃維繫多年嘅安全外衣。

或許有人會為沃爾沃辯護：電動車起火係行業通病，不能苛責一家車企。但問題在於，沃爾沃嘅立身之本就係“絕對安全”。當一家車企把“安全”寫進品牌名、印喺每一支廣告、刻進每一代消費者嘅認知裡時，成為品牌核心基因，亦係支撐佢高於普通自主品牌嘅溢價根基，佢就必須承受比普通車企更高嘅期望標準。

我哋都唔否認，喺燃油車時代，沃爾沃把自己打造咗成消費者心中“最安全嘅汽車”；但喺電動車時代，沃爾沃連基礎嘅電池充電安全都無法保障，呢種極致反差帶嚟嘅口碑反噬，遠比普通品控問題更致命。

除咗以上，EX30 嘅起火仲波及到另一個品牌。

業內眾所週知，沃爾沃早就被吉利全資收購。而呢輛起火嘅 EX30 亦非沃爾沃獨立研發打造，整車係基於吉利自研浩瀚 SEA 純電架構量身打造，佢嘅電池包、電控系統、驅動電機等核心三電部件，與極氪 X 高度同源，所以不少人都把它看成係極氪 X“換殼車”。

換殼搵車倒都唔係乜嘅“罪”，只係問題嘅矛盾點在於，浩瀚架構作為吉利高端純電專屬平台，從誕生之初就主打高安全、高適配兩大優勢，係吉利衝擊高端新能源市場嘅核心底牌。如今架構衍生車型接連曝出電池起火隱患，呢係咪意味著該平台三電系統存在底層設計或品控漏洞，並非單一車輛個體故障呢？

反正就如今呢個情況嚟睇，呢個隱患不僅拖累咗沃爾沃海外市場口碑，亦狠狠刺痛咗吉利嘅發展痛點。若係唔能好好解決呢件事，嗰東南亞消費者對於沃爾夫甚至吉利嘅信任都會大打折扣，畢竟一旦產生裂痕，那就好難修復。

至於消費者，筆者就只有一個建議：唔好信任何“百年品牌”、“安全標杆”類似嘅營銷話術。喺電動車呢個新物種面前，所有燃油車時代積累嘅口碑，都可能被一塊電池、一個 BMS 系統瞬間推翻。買車之前，查一查呢輛車嘅電池供應商係邊個，查一查有冇出現過召回史，呢啲資訊，其實會更有用。

寫在最後

總而言之，呢兩起泰國起火事件俾消費者敲響咗警鐘：電動化時代嘅安全，早已不僅係車身鋼板有多厚咁簡單，電池同熱管理系統要可靠、安全亦都至關重要。而喺電動化時代，當沃爾沃連充電自燃都無法杜絕，佢仲剩下咗乜嘢呢？

“圖片來源自網絡，如有侵權請聯絡刪除”

過去幾十年來，泰國一直都係東南亞汽車工業最成功國家其中一個。豐田、本田、五十鈴、三菱、日產等日系品牌，長期將泰國視為東南亞生產與出口中心，因此泰國亦被稱為「亞洲底特律」。巔峰時期，泰國一年汽車出口量接近 100 萬輛，供應鏈體系更係東南亞最完整。

但而家，呢個曾經睇落來牢不可破嘅汽車王國，開始出現越來越明顯不安。原因好簡單：中國汽車品牌正在快速改變整個東南亞汽車市場。特別係 EV 時代來臨之後，中國品牌幾乎係以「全面壓境」方式進入泰國市場。中國品牌不斷推出價格更低、配備更高新車型，亦掀起激烈價格戰。

消費者當然開心，因為可以買到更便宜、更高科技嘅 EV。但係問題係，真正開始感到恐慌嘅，其實係泰國本地汽車供應商。最近，泰國多個汽車相關協會，包括泰國汽車零件製造商協會（TAPMA）同 EV 協會，已經公開要求政府提高中國進口 EV 稅務，同時加強本地內容（本地化率）規定，希望保護本地汽車工業。

好多人都會諗：「有便宜 EV 唔係幾好咩？點解供應商會怕？」因為真正強大嘅汽車工業，從來唔只係「賣好多次車」，係背後有冇完整產業鏈。過去幾十年，日本車廠喺泰國建立嘅唔只係組裝廠，而係一整套完整生態。從引擎、波箱、排氣系統，到鋼材、線組、塑料件、電子模塊，幾乎都有大量本地供應商參與。亦因為咁，泰國先建立起數千家汽車相關企業，並養活大量就業人口。

但 EV 時代開始之後，整個遊戲規則開始改變。因為好多中國 EV 企業採用嘅係垂直整合模式。簡單嚟講，係就係大量核心零件自己生產，或者直接沿用中國原有供應鏈，而唔係像過去日系品牌咁，大規模扶持當地供應商。

而最令泰國汽車行業震驚嘅係，根據泰國汽車零件製造商協會此前透露，目前泰國大約有 660 家汽車零件供應商，但真正成功拿到中國品牌訂單嘅企業，據話只有約 18 家。呢個數字，其實已經非常說明問題。換句話講，雖然中國 EV 喺泰國銷量越來越高，但大量泰國本地供應商卻冇真正受惠。

好多中國品牌雖然已經喺泰國建廠，但包括電池、電機、電控系統，甚至部分底盤同電子架構，依然高度依賴中國本土供應鏈。結果係，本地供應商能分到嘅訂單非常有限。更現實係，當中國 EV 開始瘋狂降價之後，日本品牌銷量開始受到衝擊。對於長期依賴豐田、本田、五十鈴訂單嘅泰國供應商來說，呢等於「雙重打擊」。

一邊係中國品牌冇俾太多訂單，另一邊則係傳統日系訂單開始減少。根據當地行業組織說法，目前部分泰國供應商嘅訂單已經明顯下跌，甚至有工廠開始縮短工時、裁員，部分小型供應商更直接關閉。所以如今泰國汽車行業要求政府提高中國 EV 稅務，其實背後真正擔心嘅，並唔係「中國車賣太多」，而係整個本地汽車工業可能慢慢被掏空。

因為如果未來泰國市場只係剩低「賣好多中國 EV」，但本地供應商、研發能力同工業技術卻冇同步成長，那麼長期嚟講，整個產業鏈其實會越來越脆弱。

過去幾年，中國品牌喺馬來西亞嘅發展速度同樣非常驚人，而且最大優勢同樣係「高配備、低價格」。以前好多消費者對中國車仲有疑慮，而家越來越多人開始發現，中國品牌唔單止設計越來越靚，科技配備甚至已經開始超越部分日系同韓系品牌。

6 月 6 日，212 越野車在青島舉行 2026 環塔拉力賽完結慶典。賽事主持韓喬生、職業車手韓魏、廠商隊及用戶隊車手、技術後勤團隊共同出席，複盤了這支車隊在剛剛結束的 2026 中國環塔國際拉力賽中的表現。

在總里程 7500 公里的極限征途中，212 越野車隊以接近原廠狀態的量產車 T01 出戰，與搭載 3.0T 發動機的對手同場競技。最終，車隊在 SS10 至 SS13 賽段拿下“兩冠一亞”，並成為 T2.1 量產組廠商隊中唯一 100% 完賽的品牌，獲得該組別廠商隊亞軍。

這一成績在越野圈內引發關注：用 2.0T 對陣 3.0T，且無重度賽事化改裝，能夠零故障完賽，本身就超出了很多人的預期。環塔作為亞洲頂級的越野拉力賽，完賽率常年偏低，T01 以“幾乎原廠”的狀態跑完全程，對其動力、底盤、車身剛性都是一次極端的公開測試。

技術底色：不靠堆料，靠原廠冗餘

據 212 官方介紹，參賽車輛 T01 搭載與量產版同款的 2.0T 發動機與采埃孚 8AT 變速箱。在戈壁爬坡、滿載拖拽等場景下，低扭輸出表現接近大排量車型。博格華納大分動器在 4L 模式下可將扭矩放大 2.64 倍，實現按需分配。媒體注意到，這套動力總成並未因參賽而做特殊調校——換言之，市售用戶買到的 T01，與環塔完賽車輛在核心動力上一致。

車身採用非承載式結構，前後整體橋設計。在越野顛簸、炮彈坑和重載翻越中，車身抗扭性能經受住了考驗。底盤針對環塔路況做了專項優化，全車使用鍍鋅鋼板，以應對戈壁碎石剐蹭與鏽蝕風險。此外，乘員艙頂部承載力提升 16%，配合籠式設計、540°全景影像及緊急呼叫救援功能，強化了極端環境下的安全冗餘。

客觀而言，T01 的環塔表現驗證了一個產品邏輯：在量產越野車領域，結構冗餘比堆砌配置更能應對真實的惡劣路況。 這也在一定程度上解釋了為何 212 敢於用“原廠狀態”參賽——它賭的不是極端輕量化，而是抗造能力。

從賽事驗證到用戶賦能：環塔套件與培訓學院

慶典上，212 宣布環塔改裝套件即將登陸官方商城，包含底盤護甲、防脫輪轂、越野輪胎及脫困救援裝備。這意味著普通用戶可以在購車後，直接獲得經過環塔實戰檢驗的升級方案。

更值得關注的是兩項落地動作：

• 2027 環塔用戶車手招募計劃正式啟動；
• 與冠軍車手韓魏聯合成立冠軍越野培訓學院，提供系統化賽前指導和參賽機會。

212 越野車營銷公司總經理何兆鵬在活動現場表示：“212 要把越野文化普及，讓更多人心裡那顆關於遠方和夢想的種子，有機會生根發芽。”

從媒體視角看，這是一種典型的“賽事 - 產品 - 用戶”閉環打法——用高強度賽事倒逼產品驗證，再將經驗通過套件和培訓反哺給用戶，降低普通人參與越野的門檻。相比許多品牌只把賽事當作技術秀場，212 更傾向於把環塔變成一個可被普通用戶感知和觸達的場景。

未來路徑：多線賽事佈局與全民越野的挑戰

212 同時披露了後續賽事規劃：達喀爾拉力賽（注：原新聞稿中稱“喀爾拉力賽”）、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽以及 2027 年環塔拉力賽等均均在計劃之列。品牌明確表示將堅持“以賽促研”。

客觀評價，212 當前面臨的市場挑戰並不小：一方面，硬派越野賽道競爭激烈，主流品牌在混合動力、豪華配置上不斷加碼；另一方面，212 的品牌認知仍帶有“情懷工具車”的烙印。但環塔的完賽成績與用戶培訓體系的建立，正在幫助其建立起新的品牌敘事——不是比誰更貴，而是比誰更能陪你跑到終點。

從青島慶典的現場氛圍來看，無論是韓魏的職業車手視角，還是用戶車隊完賽後的興奮，都傳遞出一個信號：212 正試圖讓越野從“極限少數派”走向“可參與的大眾文化”。這條路能否走通，取決於後續量產車的可靠性口碑、培訓學院的實際落地質量，以及環塔套件等產品能否真正降低用戶的門檻。

至少，2026 年的環塔賽道已經給出了一個不錯的起點。

Recently, Belgian steel cord giant Bekaert disclosed its operating bulletin. In the first quarter of this year, the company achieved revenue of 917 million euros (approximately equivalent to 7.24 billion RMB), representing a year-on-year decrease of 7%.

The revenue decline was mainly dragged down by multiple factors including exchange rate fluctuations, product pricing, and product category structure. Specifically, sales growth contributed a positive 32 million euros to revenue, while product pricing and category structure dragged down 30 million euros, exchange rate factors caused a loss of 45 million euros, and asset divestment in the Latin American region also produced a negative impact of 31 million euros. The growth in sales partially offset the aforementioned negative factors.

By business segment, within the rubber reinforcement sector, sales volume in the Asian market increased significantly, and the North American market also saw improvement, successfully making up for the gap caused by weak demand in the European market. Bekaert stated that amidst fierce competition, the company continued to consolidate its market position in high-end tire cords. At the same time, within this quarter, Bekaert completed the acquisition of Bridgestone's steel cord factories located in Thailand and China, and the transaction was officially closed at the end of April.

In addition, Bekaert announced adjustments to the financial reporting standards for the rubber reinforcement business starting from 2026, merging the hose and conveyor belt sub-segments originally classified under the special business sector into this sector. The company stated that this move stems from operational and technical synergies in the cord manufacturing process, aiming to better align with the end-market layout.

On the external environment front, affected by the situation in the Middle East, rising energy and raw material prices squeezed profit margins. Bekaert pointed out that uncertainty in geopolitics and trade situations, compounded by inflation and supply chain pressures, may drag down global demand and push up raw material costs, intensifying profit pressure. Currently, the company has effectively hedged against the direct impact brought by the Middle East situation and continues to implement cost reduction and efficiency improvement measures to cope with challenges.

Looking ahead to the full year, Bekaert stated that on a comparable basis, the company's full-year revenue and profit margin are expected to remain basically flat compared to last year.