2026 Chengdu Auto Show: Why is Half the Auto Industry Watching Chery?

(Auto Hundred / Juanzi Talks Cars Wei Huijuan)

"Chinese Cars, Global Champions" — this is not a slogan; it is the reputation Chery has built over 23 years of export leadership, monthly overseas sales of 200,000 units, and 20.16 million global users.

On August 21, 2026, at the Chengdu Auto Show Hall 5, Chery Group, with its five major brands — Chery, Exeed, Zhongheng, Jetour, and iCAR, bringing a total of 38 models, made a strong landing. While you were still debating which hall or which vehicle to look at, Chery already told you what the true center stage of an auto show is with an entire "Tech Eco Island".

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated that Chery firmly believes that true global cars are not developed domestically and then modified for export, but are anchored to the global market from the start of R&D. Chery persists in building true native global cars targeted at the global market from the beginning of product definition. At this Chengdu Auto Show, Chery once again confirmed the new pattern that "the global automotive industry has entered China's Time" with a new energy era global model matrix that offers global same-models meeting diverse global needs.

[Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., speaking on site]

The Weight of Champion: Every 16 Seconds Globally, a "Chery-Made" Vehicle Heads Overseas

Before talking about cars, we must first talk about Chery's reputation.

In July 2026, Chery Group sold 276,820 vehicles, of which 202,533 were exported, a year-on-year increase of 70.1%, becoming China's first vehicle enterprise to break 200,000 monthly exports. Globally, one Chery vehicle goes overseas every 16 seconds. Cumulative exports from January to July exceeded 1.14 million units, a year-on-year increase of 71.2%, overseas users exceeded 6.99 million, and global cumulative users exceeded 20.16 million.

Even more hardcore is that Chery has consecutively ranked first in Chinese brand passenger car exports for 23 years, with products sold to over 130 countries and regions, continuously breaking through in high-end markets such as Spain, the UK, and Australia. This is not "product export," but "all-around export" of brand, industry, and supply chain — Chery's globalization is a True Global Champion.

Five Brands 38 Models, Which Ones Are Most Worth Highlighting?

Chery Brand: Fengyun T7 Launches August 26, Arrizo 7 Global Premiere

Fengyun T7is the absolute traffic magnet at this auto show. As the first "Native Global Car" of Chery's Smart Electric Era, it was anchored to the global market from the first day of R&D. It is not "finish domestically then modify for export," but a product truly defined by global regulations, global aesthetics, and global scenarios. 65.05kWh Rhino Battery, CLTC range 600km, integrated cockpit-drive 8775 chip, Falcon 500 Smart Driving, Fortress Body + 9 Airbags — pre-sale price 109,900 - 129,900 RMB, pre-sale orders over 16,787 units within 9 days, and officially launched on August 26, with limited-time benefit price starting from 94,900.

Arrizo 7completed its global premiere in the attitude of "Most Beautiful Global Car", positioned in the 80,000-100,000 level family sedan market, providing C-DM Ultra-Energy Hybrid and Kunpeng Fuel dual powertrains, expected to launch in Q4 2026.

[New Benchmark Global Quality Family Sedan Arrizo 7]

Fengyun A9L ULTRA 4WD Versionintegrates Snow Leopard 4WD, front double wishbone + rear five-link, and Falcon 700 Smart Driving, representing Chery's sincere masterpiece for attacking the C-Class flagship segment.

[True Global C-Class Flagship Fengyun A9L ULTRA 4WD Version]

New QQ3 Modern Editionis designed by the Red Dot Design Award team, incorporating Neo Retro Futurism design. It is already open for pre-order at the auto show; pay 99 Yuan to lock benefits.

[QQ3 Modern Edition]

Exeed: The "Chinese Answer" to Premiumization

Exeed ES, EX7, ES7 GT, and X-CONCEPT concept car appeared together, continuously attacking the high-end market.

Zhongheng: Hardcore Blind Orders for Off-Road Players

F700 RV Edition, G700 Dinghuo Mingdi Edition/Zhijing Qiankun Edition/Moab Edition and other 7 models cover the all-scenario off-road ecosystem from Grassland Wolf Herding to Supreme Voyage.

Jetour: Advancement for Travelers

World Rover, Traveler 7, New Shanhai T1 4WD, Freerider, etc. 10 models continue to solidify the "Travel+" strategy.

iCAR: V25 Global Premiere

V23, V25, V27 three personalized pure electric SUVs appeared. Among them, V25 made its global premiere, targeting young players' personalized needs.

Internationalization + Youthfulness: Chery is Redefining "Chinese Cars"

If Chery in the past was a "Technical Engineering Guy", today Chery has evolved into a trendy brand that global young people willingly choose proactively.

73.6% of Fengyun A9 users are under 35, and 63% of Fengyun T7 users are under 35. Chery has recruited a Global Young Designer Team. Fengyun A9 won the German Red Dot Design Award, QQ3 Modern Edition masters retro trends, the booth created a "God-Tier Looks Theme Day" — celebrity merchandise, trendy rap, free makeup, good-looking guides, thoroughly breaking the stereotype of traditional auto companies "piling specs, reciting scripts".

Regarding internationalization, Fengyun T7 has launched in Thailand and South Africa, launched in China/Indonesia in August, entering the EU in September, landing Australia/New Zealand, UK, Malaysia in October. QQ3 has launched in Indonesia and Thailand, and will land in South Asia and South Africa in the future. Every new Chery car is a vivid footnote to "Chinese Cars Are Also Global Cars".

Core Tech: Rhino Battery, Kunpeng Sky Engine, Flying Fish Chassis

[Chery "Tech Eco Island" Theme Booth]

At this auto show, Chery brought the "Tech Eco Island" into the booth. The Rhino Battery demonstrated 10-needle nail penetration, bottom crushing + immersion, and other extreme tests on-site; 400Wh/kg solid-state batteries, Kunpeng Sky Engine (thermal efficiency 48.57%), Flying Fish Intelligent Chassis i (supporting 90° lateral travel, "0"m turn), and other hardcore technologies were showcased. From materials, structure to smart control, Chery is re-defining industry standards with brand-level battery system safety.

--- [Rhino Battery Cell Crushing & Water Immersion Safety Demo]

Post-Show Highlights: These Models Coming Soon to You

The auto show is not the end, but the beginning. Models and time nodes worth focusing on next:

Final Words

While other brands still use "exhibition quantity" to show presence, Chery is already bringing safer, smarter, and more personalized travel experiences for global users with the matrix depth of 38 models, globalization height of 200k monthly exports, and tech thickness of Rhino Battery and Solid-State Battery, building a "New Chery" belonging to the Smart-Electric Era.

On August 26, Fengyun T7 officially launched; in Q4, Arrizo 7 is ready to launch. On August 31, the lights of Chengdu Auto Show Hall 5 will extinguish, but Chery's Global Champion Journey is accelerating.

Chinese Cars, Global Champions. These eight words, Chery can carry.

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Pameran Automotif Chengdu 2026: Mengapa Setengah Industri Automotif Memandang Chery?

(Forum 100 Automotif / Cerita Kereta Juanzi Wei Huijuan)

"Kereta China, Juara Global" — Ini bukan sekadar slogan, tetapi status industri yang dikumpulkan oleh Chery dengan 23 tahun ekspor nombor satu, 200,000 unit jualan asing sebulan, dan 20.16 juta pengguna global.

21 Ogos 2026, Pavilion 5 Pameran Automotif Chengdu, Kumpulan Chery membawa 5 brand bawahan Chery, Exeed, Siri Lintas, Jetour, iCAR bersama 38 model untuk meluncur dengan kuat. Apabila anda masih ragu-ragu melihat pavilion atau kereta mana, Chery sudah menggunakan "Pulau Ekologi Teknologi" yang utuh untuk memberitahu anda: apakah posisi pameran sebenar.

Timbalan Presiden Pengurusan Chery Automobile Co., Ltd. Li Xueyong menyatakan, Chery meyakini, kereta global sebenar bukan dibangunkan di dalam negara dahulu kemudian diubah ke luar, tetapi ditakrifkan dari peringkat penyelidikan dan pembangunan untuk global. Chery terus dari awal takrifan produk, membangunkan kereta global asli sebenar untuk pasaran global. Pameran Chengdu ini, Chery dengan matriks model global zaman e-negeri yang seragam global, memenuhi permintaan pelbagai global, sekali lagi mengesahkan pola baharu "Automotif Global sudah masuk ke dalam Zaman China".

[Timbalan Presiden Pengurusan Chery Automobile Co., Ltd. Li Xueyong Berucap Di Tempat]

Beban Juara: Setiap 16 saat di seluruh dunia, sebuah "Chery Buatan" keluar ke luar negara

Sebelum berbual tentang kereta, mesti berbual tentang status industri Chery.

Julai 2026, jualan kereta Kumpulan Chery 276,820 unit, di mana eksport 202,533 unit, meningkat 70.1% tahun ke tahun, menjadi syarikat kereta pertama di China yang memecahkan 200,000 unit eksport sebulan, setiap 16 saat di seluruh dunia ada sebuah kereta Chery keluar laut. Jan-Julai kumulatif eksport lebih 1.14 juta unit, meningkat 71.2% tahun ke tahun, pengguna luar negara melebihi 6.99 juta, pengguna global kumulatif melebihi 20.16 juta.

Lebih kukuh ialah, Chery telah 23 tahun berturut-turut memimpin ekspor kenderaan penumpang brand China, produk dijual ke lebih 130 negara dan wilayah, terus memecah di pasaran bertaraf tinggi seperti Sepanyol, United Kingdom, Australia. Ini bukan "ekspor produk", tetapi "ekspor keseluruhan" brand, industri, rantaian bekalan — globalisasi Chery adalah Juara Global Sebenar.

5 Brand 38 Model, model manakah yang paling patut diberi tumpuan?

Brand Chery: Fengyun T7 dilancarkan 26 Ogos, Peragaan Dunia Pertama Arrizo 7

Fengyun T7 ialah pemikat trafik mutlak pameran kali ini. Sebagai kereta global asli pertama zaman pintar-elektrik Chery, ia ditakrifkan untuk pasaran global sejak hari pertama penyelidikan, bukan "selesai di dalam negara baru diubah ke luar", tetapi produk yang benar-benar ditakrifkan mengikut peraturan global, estetika global, senario global. Baterai Rhino 65.05kWh, jarak CLTC 600km, cip integrasi kabin & memandu 8775, pemanduan cerdas Falcon 500, kerangka Rintih + 9 beg udara — harga pra-penjualan 109,900 - 129,900 Yuan, tempahan pra-penjualan melebihi 16,787 unit dalam 9 hari, dan dilancarkan rasmi 26 Ogos, harga hak istimewa terhad mulai 94,900 Yuan.

Arrizo 7 telah menyiapkan peragaan dunia pertama dalam sikap "Kereta Global Paling Cantik",定位8-10 万级家轿市场，提供 C-DM 超能电混和鲲鹏燃油双动力，预计 2026 年四季度上市。

[Pemandu Kereta Keluarga Bertaraf Global Baharu Arrizo 7]

Fengyun A9L ULTRA Edisi Penggerak Empat Roda mengumpul Penggerak Empat Roda Snow Leopard, depan ganda A + belakang lima bar, pemanduan cerdas Falcon 700, merupakan karya ikhlas Chery untuk mencabar flagship Kelas C.

[Flagship Global Kelas C Sebenar Fengyun A9L ULTRA Edisi Penggerak Empat Roda]

QQ3 Baharu Edisi Moden direka oleh pasukan Anugerah Red Dot, memasukkan rekaan futurisme klasik Neo Retro, tempahan awal dibuka di lokasi pameran, membayar 99 Yuan untuk mengunci hak istimewa.

[QQ3 Edisi Moden]

Exeed: "Jawapan China" Untuk Kewangan Tinggi

Exeed ES, EX7, ES7 GT dan kereta konsep X-CONCEPT muncul serentak, terus menyerang pasaran bertaraf tinggi.

Siri Lintas: Tempahan Buta Intipati Pemain Off-road

F700 Edisi Perjalanan, G700 Edisi Top Fire Qiankun/Zhijian/Moab, dan lain-lain 7 model, meliputi ekologi offroad skenario penuh dari gembala serigala padang rumput sehingga pelayaran tertinggi.

Jetour: Kemajuan Pengembara

Pengelana, Pengembara 7, Baharu Shanhai T1 Penggerak Empat Roda, Merdeka, dan lain-lain 10 model, terus mengukuhkan strategi "Travel+".

iCAR: V25 Peragaan Dunia Pertama

Tiga SUV elektrik V23, V25, V27 muncul, di mana V25 peragaan dunia pertama, menargetkan keperluan peribadi pemain muda.

Globalisasi + Pemudakan: Chery Semula Mendefinisikan "Kereta China"

Jika Chery lama dahulu adalah "pakar teknikal saintifik", hari ini Chery telah berevolusi menjadi merek trend yang ramak muda global suka pilih secara aktif.

Pengguna Fengyun A9 di bawah 35 tahun mencecah 73.6%, pengguna Fengyun T7 di bawah 35 tahun mencecah 63%. Chery melantik pasukan pereka muda global, Fengyun A9 mendapat Anugerah Red Dot Jerman, QQ3 Edisi Moden bermain dengan trend klasik, stan pameran juga ciptakan "Hari Tema Wajah Dewa" — barang pinggir bintang, hip-hop trend, makeup percuma, penerangan wajah cantik,彻底打破传统车企"堆参数、念话术"的刻板印象。

Dalam aspek globalisasi, Fengyun T7 telah dilancarkan di Thailand, Afrika Selatan, Ogos China/Indonesia dilancarkan, September menyerang Uni Eropah, Oktober mendarat di Australia-Selandia Baru, United Kingdom, Malaysia. QQ3 telah dilancarkan di Indonesia, Thailand, masa depan akan mendarat di Asia Selatan, Afrika Selatan. Setiap kereta baharu Chery ialah catatan hidup "Kereta China lebih merupakan Kereta Global".

Kad Teknikal Bawah: Baterai Rhino, Kunpeng Tianqing, Chasis Flying Fish

[Stan Tema Pulau Ekologi Teknologi Chery]

Pameran kali ini, Chery membawa "Pulau Ekologi Teknologi" ke stan. Baterai Rhino mempamerkan uji kaji had tusukan 10 jarum, penekanan bawah + renjatan air di lokasi; 400Wh/kg baterai pejal, Kunpeng Tianqing (kecekapan haba 48.57%), Chasis Pintar Flying Fish i (menyokong memandu lateral 90°, pusingan "0" m) dan lain-lain teknologi keras muncul serentak. Dari bahan, struktur hingga kawalan pintar, Chery sedang menggunakan keselamatan sistem bateri berjenama untuk semula mendefinisikan piawaian industri.

---[Demo Keselamatan Teras Baterai Badak (Penekanan & Renjatan Air)]

Tumpuan Selepas Pameran: Model ini akan datang berhampiran anda

Pameran bukan akhir, tetapi permulaan. Berikut model dan titik masa yang perlu dipantau:

Ditulis di Akhir

Bila brand lain masih menggunakan "bilangan pelawat" untuk mengusik kehadiran, Chery sudah menggunakan kedalaman matriks 38 model, ketinggian globalisasi ekspor 200,000 sebulan, ketebalan teknologi baterai Rhino dan baterai pejal, memberikan pengalaman pergerakan lebih selamat, lebih pintar, lebih peribadi untuk pengguna global, membina "Chery Baharu" milik era pintar-elektrik.

26 Ogos, Fengyun T7 dilancarkan rasmi; suku keempat, Arrizo 7 bersiap. 31 Ogos, cahaya Pavilion 5 Pameran Chengdu akan padam, tetapi jalan juara global Chery sedang mempercepat.

Kereta China, Juara Global. Lapan perkataan ini, Chery layak memikulnya.

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Under the calm surface of this year's Chengdu Auto Show, there are underlying currents.

Among them, it must be mentioned that Chery, with the theme of "Chinese Automotive Global Champion", brought 38 models from five major brands: Chery, Exeed, Jetour, iCAR, and Zongheng to Hall 5. Among them, the "Beauty Twin Stars" Fengyun A9 and Fengyun T7 appeared on stage together. The global quality family sedan new benchmark Arrizo 7 made its global debut, and Chery's new QQ3 Modern Edition opened the first user experience.

On one side of the stand was a whole "Technology Wall". Chery built a "Tech Eco Island" themed stand in the center of Hall 5. Through physical disassembly, immersive experiments, and interactive participation, those obscure technical parameters were transformed into visible, tangible, and perceptible experiences. In the Rhino Battery zone, the audience can not only see the battery raw materials intuitively, but safety experience lanes were also set up on-site, including battery puncture, cell extrusion followed by water immersion, etc., allowing the audience to perceive the safety limits of the battery under extreme operating conditions on-site. The Kunpeng Power Zone displayed powertrains such as Kunpeng Tianqing, variable flux motors, axial flux dual motors, and more.

From battery raw materials to solid-state batteries, from electric drive systems to AI chassis, Chery laid out the entire technology chain before the audience.

Even more worth mentioning is the Ruixiang Life Eco Zone, filled with Chery coffee from all over the world—coffee cups in five languages: Chinese, English, Spanish, Thai, and Indonesian. One cup of coffee, five languages, a small detail, but it is the most vivid footnote to Chery's globalization.

The Ruixiang Life Eco Zone is centered around "Home", planning five major theme areas: Trend Modification Streets, Smart Control Zones, Life Markets, Wild Interest Camps, and Comfortable Pods. 418 ecological products cover all scenarios from modification kits to outdoor camping, from smart homes to pet life... turning the "Human · Vehicle · Home" ecology from a slogan into a perceptible, tangible real-world scene.

This is not the first time Chery has "booked the entire hall" at a large auto show, but in 2026 when the industry is generally declining, it has a completely different weight. More importantly, Chery is not just displaying products, nor just exhibiting the ecosystem, but under the theme of "Global Champion", it completed an identity declaration from "Chinese Car" to "Global Car".

This also proves: The globalization of Chinese automakers is not about telling stories, it's about making products. It means not only winning in the Chinese market but also winning respect in the global market.

1."Native Global Car" behind, is Chery accumulated 23-year system strength

Why does Chery dare to take "Chinese Auto Global Champion" as the theme of the Chengdu Auto Show? The answer is hidden in those "Global Cars" on the stand.

For a long time, the overseas path of Chinese automakers has mostly been "Domestic R&D, Domestic Launch, Then Modify for Export", making adaptive adjustments to products developed for the Chinese market and then pushing them overseas. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., clearly denied this path at the show site: "A real global car is not developed domestically and then modified for export, but anchored globally from the start of R&D."

Fengyun T7 is exactly the landing sample of this concept. As the first native global model of Chery's Intelligent Electricity Era, it was developed for the global market from the first day of product definition.

What does this mean? A car must face European highways, Middle East high temperatures, Southeast Asia high humidity, and Nordic severe cold simultaneously, satisfying European large-size seating space, Southeast Asia users' driving habits, and parking and operating preferences in different countries.

To this end, Chery pre-researched global regulations two years in advance, designed according to the 2026 E-NCAP standard; invested in 81 exclusive durability cars for synchronized road tests, with the whole vehicle cumulative test mileage exceeding 6 million kilometers; covered more than 100 kinds of extreme road conditions including the EU, Australia/New Zealand, Middle East, South Africa, etc.; conducted user research in 15 typical countries and wrote 80+ local habit adaptations into initial parameters.

Currently, Fengyun T7 has been listed in South Africa and Thailand first, landed in the Chinese and Indonesian markets in August, entered the EU in September, and will be listed in the UK, Malaysia, Australia, etc. in October. In other words, the new cars bought by Chinese consumers and those bought by European, Southeast Asian, and Oceanian users are the same "Global Car".

At the product power level, Fengyun T7 is equipped with a 65.05kWh Rhino battery, CLTC range of 600km, combined with wide temperature range heat pump air conditioning and high-voltage PTC system, actual test range can reach 667km. In terms of safety, it has Rock body + 9 airbags + master-level tuned chassis; intelligence uses Cockpit-Drive Integrated 8775 chip + Lingxi Smart Cockpit 2.0 + Falcon 500 Driver Assistance System. Pre-sale price from 109,900 to 129,900 RMB, pre-sale 9 days orders broke 16,787 units.

The Fengyun A9L ULTRA 4WD version that appeared on the same stage is positioned as a C-class flagship, equipped with an electric speed-control spoiler, front double-wishbone + rear five-link suspension, powered by a Snow Leopard 4WD system and Falcon 700 driver assistance. The high-strength steel and aluminum ratio of the body reaches 88%, also adopting a combination of 9 airbags and Rhino Battery.

In addition, the new benchmark for global quality family sedans, Arrizo 7, also made its global debut. The new car anchors the 100,000-level family sedan market, drawing inspiration from the movement and stillness changes of water, forming a unique "Dynamic Water" design language, providing C-DM Super Energy Electric Hybrid and ICE Kunpeng Fuel versions as two power options, downgrading the global car standards to the mainstream price band, making "Global Car" no longer exclusive to the high-end market.

Chery's all-new QQ3 Modern Edition, designed by a German Red Dot Design Award-winning team, also made its debut. It integrates the Neo Retro design concept, merging classic elements from a hundred years of automotive industry with technology of the Intelligent Electricity Era. It is reported that the new QQ3 has sold over 10,000 units continuously for four months after listing, and overseas sales exceeded 10,000 units in the first month of listing. The QQ series has even won the favor of over 1.6 million users globally.

Behind good global products lies the globalization capability of the technical system.

So far, Chery has obtained five-star safety certification from global markets such as China, Europe, Australia, ASEAN for 71 car models, ranking first among Chinese brands in the number of five-star safety models. From June to August this year, Chery won the first place among independent brands in all five core research areas of J.D. Power - New Car Quality (IQS), Product Appeal (APEAL), Purchase Experience (PXI), After-sales Service (CSI), and Vehicle Reliability (VDS), becoming the only automaker in the industry this year to achieve "Five Grand Slam".

Therefore, behind the "Native Global Car" is Chery's 23-year accumulated system strength, as well as the determination, patience, and courage to deepen the overseas market. I think, this is the most worthy place for the industry to learn and think about.

2.From "Going Out" to "Going Up", what did Chery do right?

Against the background of product power being recognized by global consumers, one month ago, Chery just obtained a report card sufficient to rewrite the narrative of China's automotive industry.

In the first half of 2026, Chery Group's global sales share reached 4.1%, tied with US Ford for ninth place globally, and for the first time ranked among the top ten global automaker sales. BYD, Geely, and Chery, three Chinese automakers, entered the top ten global sales list for the first time simultaneously.

From January to July this year, Chery's cumulative exports have reached 1.146 million units, a year-on-year increase of 71.2%. Only in July, Chery's single-month exports reached 202,533 units, a year-on-year increase of 70.1%, becoming the first automaker in China to break 200,000 units in a single month of exports. In conversion, on average, one "Made by Chery" vehicle heads towards the world every 16 seconds.

Chery's global users also cumulatively broke 20.16 million by the end of July, among which overseas users exceeded 6.99 million, accounting for about 35%. In other words, for every 3 Chery owners, 1 is from overseas.

In the European market, Chery's expansion came particularly rapidly. In the first half of this year, Chery's cumulative sales in 24 European countries reached 174,000 units, a year-on-year increase of 212%; among which, new energy models were 86,000 units, surging 385% year-on-year, accounting for nearly half.

In the Spanish market, Chery's underlings OMODA & JAECOO brands since entering the market in 2024, cumulative sales have exceeded 50,000 units, only selling 19,802 units in the first half of 2026. In the UK market, Chery has held the second place on the monthly sales total list for three consecutive months since March. In Australia, Chery has maintained positive sales growth for 22 consecutive months. In May 2026, Chery officially entered the Canadian market.

This means that Chery is not only present in most parts of the world, but is also accelerating into the highest regulatory markets with the strictest global standards, becoming a down-to-earth global automaker.

But Chery's globalization is far more than just selling cars.

In 2024, Chery cooperated with Spanish EV MOTORS to restart the former Nissan factory in Barcelona, producing EBRO brand models. The factory's resumption of operations directly created over 1,000 local jobs. On April 8, 2026, Chery officially inaugurated its European Operations Center in Barcelona, Spain, establishing a Spanish Research Institute simultaneously. In June 2026, the joint venture factory M1 production line officially went into production.

Nowadays, Chery is not simply exporting complete vehicles, but has achieved localized implementation of industry, talent, and supply chain.

On August 20, the semi-annual report released by Chery shows: Chery Automotive achieved revenue of 143.280 billion yuan in the first half of the year, among which overseas market revenue was 98.968 billion yuan, a year-on-year increase of 51%, accounting for about 69% of total revenue. The net profit margin in the first half of the year reached 6.3%, while the average profit margin of the national complete vehicle manufacturing link was only about 1.5% during the same period.

Behind this report card is Chery's 23-year accumulated system capability of going overseas: from "Product Overseas" to "System Overseas", from complete vehicle exports to localized manufacturing. Therefore, Chery Chairman Yin Tongyue dared to make a public statement at the Fengyun A9 launch event: "After 20 million units, we no longer participate in 'involution', we no longer only pursue sales, but we pursue brand upward, pursue value greater creation, pursue more technology breakthroughs, pursue greater customer satisfaction improvements."

Not competing on price but competing on quality, this is Chery's clear judgment as a leading private automaker. In the first half of the year, Chery actively "squeezed out the water" in the domestic market, reducing shipment by 150,000 units; R&D expenses reached 6.672 billion yuan, a year-on-year increase of 28.3%. While most automakers were still struggling in the quagmire of "trading price for volume", Chery has already been the first to complete the strategic switch from "Scale Priority" to "Scale + Quality".

Conclusion

From the first "Fengyun" vehicle rolling off the line in 1999 to the global cumulative sales breaking 20 million units in 2026, Chery took a full 27 years to complete the transformation from "China's First Export Car" to "Chinese Automaker with the Highest Globalization Content".

This year, with more and more Chinese automakers focusing on the overseas market, hidden worries are also emerging. Because, if the domestic "trading price for volume" thinking is simply copied to overseas, then the reputation of "Chinese Cars" that car people built up with hard work in a generation may be destroyed within a few short years.

And this is exactly where Chery's globalization methodology is most worthy of the industry to ponder deeply. For more than 20 years, Chery has walked through 130 countries and regions, experienced the ups and downs of various markets, and witnessed the long climb of Made in China from "cheap" to "reliable". It knows better than anyone: the overseas market is not afraid of your price being high, it is afraid of your value not being worth it; it is not afraid of your novelty, it is afraid of your instability. A quality accident may take five years to win back trust; an irresponsible low-price dumping may label the entire Chinese brand in a certain market, making it difficult to turn over.

Yin Tongyue said "no more involution", not that there is no competition, but to change the way of competition - not competing on price, competing on quality; not competing on short-term scale, competing on long-term reputation; not taking that domestic strategy out, but using global standards to require oneself. This is the cornerstone for Chinese cars to stand firm in the overseas market, and it is the necessary path for Chinese brands from "Going Out" to "Going Up".

Pada Pameran Kereta Chengdu tahun ini, di bawah permukaan yang tenang, arus bawah sedang bergerak.

Di antaranya, yang tidak boleh tidak disebut, Chery mengemukakan tema "Juara Global Kereta China", membawa lima jenama iaitu Chery, Exeed, Jetour, iCAR dan Zongheng dengan 38 model kereta ke Halla 5. Di antara mereka, Fengyun A9 dan Fengyun T7 "Dua Bintang Estetika" muncul bersama, tanda aras baharu sedan keluarga kualiti global Arrizo 7 membuat sulung global, dan versi moden QQ3 baharu Chery memulakan pengalaman percubaan.

Di sisi stan, terdapat keseluruhan "Dinding Teknologi". Chery telah membina stan tema "Pulau Ekologi Teknologi" di tengah Halla 5, melalui pembezaan fizikal, eksperimen imersif dan penglibatan interaktif, mengubah parameter teknikal yang sukar difahami menjadi pengalaman yang boleh dilihat, disentuh dan dirasai. Di zon Bateri Rhinoceros, penonton bukan sahaja dapat melihat bahan mentah bateri dengan jelas, malah terdapat talian pengalaman keselamatan di tempat, termasuk penusukan bateri, penekan sel bateri kemudian direndam air, dll., di mana penonton dapat merasakan garis dasar keselamatan bateri di bawah keadaan operasi ekstrem di tempat. Di zon Kuat Kuasa Kunpeng, terdapat kuasa gabungan Kunpeng Tianqing, motor flux boleh ubah, motor ganda flux paksi, dll.

Dari bahan mentah bateri ke bateri pepejal, dari sistem penggerak elektrik ke casis AI, Chery telah meletakkan keseluruhan rantaian teknologi di hadapan penonton.

Yang lebih patut disebut ialah Zon Ekologi Kehidupan Rui Xiang, dipenuhi dengan kopi Chery dari seluruh dunia - ada cawan kopi dalam lima bahasa iaitu Cina, Inggeris, Sepanyol, Thai dan Indonesia. Secawan kopi, lima bahasa, satu butiran kecil, namun merupakan catatan paling hidup globalisasi Chery.

Zon Ekologi Kehidupan Rui Xiang menggunakan "Rumah" sebagai teras, merancang lima zon tema iaitu Jalan Gaya Moden, Zon Kawalan Cerdas, Pasar Kehidupan, Kem Minat Alam, Kabin Selesa, 418 produk ekologi meliputi dari套件 ubah suai ke kempen luar, dari rumah pintar ke kehidupan haiwan peliharaan... mengubah ekosistem "Manusia·Kereta·Rumah" daripada satu slogan kepada senario sebenar yang boleh dirasai dan disentuh.

Ini bukan pertama kali Chery "menutup Halla" dalam pameran kereta besar, namun pada tahun 2026 apabila industri secara keseluruhan menurun, ia mempunyai bobot yang berbeza sepenuhnya. Yang lebih penting, Chery bukan sahaja mempamerkan produk, bukan sahaja memaparkan ekosistem, tetapi di bawah tema "Juara Global", ia telah menunaikan pengisytiharan identiti daripada "Kereta China" ke "Kereta Global".

Ini juga membuktikan: Globalisasi syarikat kereta China, bukan bercerita, tetapi membuat produk, bukan sahaja boleh menang di pasaran China, malah boleh赢得 hormat di pasaran global.

1,"Kereta Global Asli" di sebalik, adalah kekuatan sistem Chery yang telah ditangguhkan selama 23 tahun

Mengapa Chery berani menggunakan "Juara Global Kereta China" sebagai tema Pameran Kereta Chengdu? Jawapannya tersembunyi dalam "Kereta Global" di atas stan.

Dalam jangka masa panjang, laluan keluar syarikat kereta China kebanyakannya adalah "R&D domestik, pelancaran domestik, kemudian diubah untuk keluar", melakukan penyesuaian adaptif terhadap produk yang dibangunkan untuk pasaran China, kemudian dipasarkan ke luar negara. Pengarah Eksekutif Chery Automobile Co., Ltd., Li Xueyong, menafikan laluan ini dengan jelas di lokasi pameran: "Kereta global yang sebenar, bukan selepas pembangunan selesai dalam negara kemudian diubah keluar, tetapi ditetapkan untuk global sejak permulaan R&D."

Fengyun T7 adalah sampel penerapan falsafah ini. Sebagai model global asli pertama Chery di Era Pintar Elektrik, ia dibangunkan untuk pasaran global sejak hari pertama definisi produk.

Apa maksudnya? Satu kereta perlu menghadap halaju tinggi Eropah, suhu tinggi Timur Tengah, kelembapan tinggi Asia Tenggara, sejuk beku Eropah Utara pada masa yang sama, memenuhi ruang penumpang gergasi Eropah, tabiat penggunaan pengguna Asia Tenggara, pilihan parkir dan operasi negara yang berbeza.

Oleh itu, Chery telah menjalankan kajian prasarana peraturan global dua tahun lebih awal, menyasarkan reka bentuk standard E-NCAP versi 2026; melabur 81 kenderaan ketahanan khas untuk ujian jalan serentak, jumlah jarak ujian keseluruhan melebihi 6 juta kilometer; meliputi 100 lebih keadaan jalan ekstrem termasuk EU, Australia-New Zealand, Timur Tengah, Afrika Selatan; melakukan kajian pengguna di 15 negara tipikal, 80+ penyesuaian tabiat tempatan ditulis ke dalam parameter awal.

Kini, Fengyun T7 telah dilancarkan terdahulu di Afrika Selatan dan Thailand, Ogos tiba di pasaran China dan Indonesia, September masuk EU, Oktober akan dilancarkan secara berperingkat di UK, Malaysia, Australia, dll. Dengan kata lain, kereta baharu yang dibeli oleh pengguna China adalah "Kereta Global" yang sama yang dibeli oleh pengguna Eropah, Asia Tenggara, Oceania.

Pada tahap kuasa produk, Fengyun T7 dilengkapi dengan Bateri Rhinoceros 65.05kWh, kelajuan jauh CLTC 600km, diselingi dengan sistem pendingin hembat suhu luas dan sistem PTC voltan tinggi, kelajuan jauh ujian boleh mencecah 667km. Pada tahap keselamatan, mempunyai badan batu karang+9 beg udara+penyeteman底盘 pakar; kepintaran menggunakan cip Cab-Driver Integrasi 8775+Kabin Cerdas Lingxi 2.0+Sistem Bantu Memandu Falcon 500. Harga pra-beli 109,900 hingga 129,900 Yuan, tempahan pra-beli 9 hari memecahkan 16,787 unit.

Fengyun A9L ULTRA versi penggerak empat roda yang muncul bersama diletakkan sebagai Kelas C Flagship, dilengkapi dengan ekor baling kelajuan elektrik, gantungan depan dua lengan+belakang lima ekoran, dilengkapi dengan Sistem Penggerak Empat Roda Snow Leopard dan Sistem Bantu Memandu Falcon 700, nisbah keluli dan aluminium badan kereta mencapai 88%, juga menggunakan gabungan 9 beg udara dan Bateri Rhinoceros.

Selain itu, tanda aras sedan keluarga kualiti global baharu Arrizo 7 juga membuat sulung global. Kereta baharu menetapkan pasaran sedan keluarga tahap 100,000, mengambil inspirasi daripada perubahan ketenangan dan gerakan air, membentuk bahasa reka bentuk "Kedudukan Air Bergerak" yang unik, menyediakan pilihan kuasa C-DM Super Energy Elektrik Hibrid dan ICE Kuat Kuasa Petrol, meletakkan standard Kereta Global ke jalur harga mainstream, supaya "Kereta Global" bukan lagi eksklusif pasaran tinggi.

Kereta QQ3 Moden baharu Chery yang dikendalikan oleh pasukan pemenang reka bentuk Red Dot Jerman juga membuat penampilan sulung, ia menggabungkan falsafah reka bentuk Neo Retro, menggabungkan elemen klasik dalam 100 tahun industri automobil dengan teknologi Era Pintar Elektrik. Diakwa, selepas QQ3 baharu dilancarkan, penjualan berterusan empat bulan melebihi 10,000, penjualan bulan pertama pelancaran luar negara juga melebihi 10,000, siri QQ malah telah mengumpul 1.6 juta pengguna global.

Di sebalik produk globalisasi yang baik, adalah kemampuan globalisasi sistem teknologi.

Setakat ini, Chery telah mempunyai 71 model kereta menerima pensijilan keselamatan lima bintang di pasaran global seperti China, Eropah, Australia, ASEAN, bilangan model keselamatan lima bintang berada di tempat pertama jenama China. Jun hingga Ogos tahun ini, Chery dalam lima kajian teras J.D. Power - Kualiti Kereta Baharu (IQS), Daya Tarikan Produk (APEAL), Pengalaman Pembelian Kereta (PXI), Perkhidmatan Selepas Jualan (CSI) dan Kebolehpercayaan Kenderaan (VDS) semuanya mencapai tempat pertama jenama sendiri, menjadi satu-satunya syarikat kereta industri tahun ini yang merealisasikan "Lima Grand Slam".

Oleh itu, "Kereta Global Asli" di sebalik, adalah kekuatan sistem Chery yang telah ditangguhkan selama 23 tahun, serta tekad, kesabaran dan keberanian mendalam di pasaran luar negara. Saya fikir, inilah tempat yang paling bernilai untuk industri belajar dan fikirkan.

2,Dari "Keluar ke Luar" ke "Naik ke Atas", apakah Chery buat betul?

Di bawah latar belakang besar di mana kuasa produk diiktiraf oleh pengguna global, satu bulan lalu, Chery baru saja memperoleh satu kertas keputusan yang cukup untuk menulis semula naratif industri automobil China.

Paruh pertama 2026, bahagian pasaran penjualan global Chery Group mencapai 4.1%, sama kedudukan ke-9 global dengan Ford Amerika, pertama kali memasuki 10 besar penjualan syarikat kereta global. BYD, Geely, Chery tiga syarikat kereta China pertama kali serentak memasuki 10 besar penjualan global.

Januari-Julai tahun ini, eksport terkumpul Chery telah mencapai 1.146 juta unit, meningkat 71.2% berbanding tahun sebelumnya. Hanya Julai, eksport tunggal bulan Chery 202,533 unit, meningkat 70.1% berbanding tahun sebelumnya, menjadi syarikat kereta pertama China eksport tunggal bulan memecahkan 200,000 unit. Dikira, purata setiap 16 saat ada satu "Chery Buatan" pergi ke global.

Pengguna global Chery juga pada akhir Julai terkumpul memecahkan 20.16 juta, di mana pengguna luar negara lebih 6.99 juta, kira-kira 35%. Dengan kata lain, setiap 3 pemilik Chery, 1 datang dari luar negara.

Di pasaran Eropah, pengembangan Chery datang luar biasa pantas. Paruh pertama tahun ini, Chery di 24 negara Eropah terkumpul penjualan 174,000 unit, meningkat 212%; di mana model elektrik baru 86,000 unit, meningkat 385% berbanding tahun sebelumnya, hampir setengah daripada bahagian.

Di pasaran Sepanyol, jenama OMODA & JAECOO di bawah Chery sejak memasuki pasaran 2024 terkumpul penjualan telah memecahkan 50,000 unit, hanya paruh pertama 2026 menjual 19,802 unit. Di pasaran UK, Chery sejak Mac berterusan tiga bulan kekal tempat kedua senarai penjualan tunggal bulan. Di Australia, Chery telah berterusan 22 bulan mengekalkan penjualan positif. Mei 2026, Chery secara rasmi memasuki pasaran Kanada.

Ini bermakna, Chery bukan sahaya telah tersebar di kebanyakan tempat dunia, malah mempercepatkan masuk ke pasaran peraturan tinggi piawai global yang paling ketat, menjadi syarikat kereta global yang tidak terbantah.

Namun globalisasi Chery, jauh lebih daripada menjual kereta.

Tahun 2024, Chery bekerjasama dengan EV MOTORS Sepanyol, memulihkan semula kilang Nissan asal di Barcelona, menghasilkan model jenama EBRO. Kilang ini memulakan operasi terus mencipta lebih 1000 pekerjaan tempatan. 8 April 2026, Chery di Barcelona Sepanyol secara rasmi melancarkan pusat operasi Eropah, serentak menubuhkan penyelidikan Sepanyol. Jun 2026, barisan pengeluaran M1 kilang bersama rasmi memulakan pengeluaran.

Kini, Chery bukan sahaja eksport kereta lengkap mudah, malah merealisasikan pemuliharaan industri, talenta, rantaian bekalan seluruh tempat.

20 Ogos, laporan separa tahun 2026 yang dikeluarkan Chery menunjukkan: paruh pertama Chery Automobile meraih pendapatan 143.28 bilion Yuan, di mana pendapatan pasaran luar negara 98.968 bilion Yuan, meningkat 51%, jumlah pendapatan sekitar 69%. Paruh pertama kadar keuntungan bersih 6.3%, manakala semasa itu industri pembuatan kereta lengkap nasional purata kadar keuntungan hanya sekitar 1.5%.

Di sebalik kertas keputusan ini, adalah kemampuan sistem yang Chery kumpulkan 23 tahun keluar ke luar: dari "Keluar Produk" ke "Keluar Sistem", dari eksport kereta lengkap ke pembuatan tempatan. Kerana itulah, Presiden Chery Yin Tongyue berani secara terbuka membuat kenyataan di penerbitan pelancaran Fengyun A9: "Selepas 20 juta unit, kami tidak lagi menyertai 'persaingan sempit', kami tidak lagi hanya mengejar penjualan, tetapi mengejar jenama naik, mengejar penciptaan nilai lebih besar, mengejar突破 teknologi lebih banyak, mengejar peningkatan kepuasan pelanggan lebih besar."

Tidak bersaing harga bersaing kualiti, ini adalah keputusan sedar Chery sebagai syarikat kereta swasta teratas. Paruh pertama, Chery di pasaran domestik secara aktif "memperah air", kurang penghantaran 150,000 unit; perbelanjaan R&D mencapai 6.672 bilion Yuan, meningkat 28.3%. Dalam kebanyakan syarikat kereta masih bergelut dalam "perangkap menukar harga dengan kuantiti", Chery telah terlebih dahulu menunaikan peralihan strategik dari "keutamaan skala" ke "skala + kualiti" berat.

Kesimpulan

Dari 1999 kereta pertama "Fengyun" keluar kilang, hingga 2026 terkumpul penjualan global memecahkan 20 juta unit, Chery menggunakan penuh 27 tahun masa, menunaikan daripada "Kereta Eksport Pertama China" ke "Syarikat Kereta China dengan kandungan globalisasi tertinggi" metamorphosis.

Tahun ini, seiring semakin banyak syarikat kereta China memfokuskan pasaran luar negara, kebimbangan tersembunyi juga muncul. Kerana, jika hanya memindahkan pemikiran domestik "menukar harga dengan kuantiti" secara mudah ke luar negara, maka, reputasi "Kereta China" yang dibina susah payah oleh satu generasi orang automobil, mungkin dalam beberapa tahun sahaja musnah.

Dan ini, tepat lah cara metodologi globalisasi Chery paling bernilai untuk industri fikirkan. Lebih 20 tahun, Chery melalui lebih 130 negara dan kawasan, mengalami naik turun pasaran pelbagai, juga menyaksikan pembuatan China dari "mahal" ke "boleh dipercayai" pendakian lama. Ia lebih jelas daripada sesiapa: pasaran luar negara tidak takut anda mahal, takut anda tidak bernilai; tidak takut anda baru, takut anda tidak stabil. Satu insiden kualiti, mungkin memerlukan lima tahun masa untuk memulihkan kepercayaan; satu pembuangan harga rendah tidak bertanggungjawab, mungkin seluruh jenama China dalam pasaran tertentu dilekatkan label, sukar bangkit.

Yin Tongyue berkata "tidak bersaing lagi", bukan tidak bersaing, tetapi tukar satu cara persaingan - tidak bersaing harga, bersaing kualiti; tidak bersaing skala jangka pendek, bersaing reputasi jangka panjang; tidak membawa cara domestik ke luar, tetapi menggunakan piawai global untuk menuntut diri, inilah asas yang kereta China boleh berdiri kukuh di pasaran luar negara, juga jalan yang tidak dapat dielakkan jenama China dari "Keluar ke Luar" ke "Naik ke Atas".

On August 21, the 29th Chengdu International Automobile Exhibition kicked off. The Chery Group, taking "China Auto, Global Champion" as the theme, brought 38 models from its five sub-brands Chery, Exeed, Jetour, iCAR, and Zhengzong to Hall 5. Among them, the Chery brand presented 12 models, with the Fengyun A9 and Fengyun T7 "Design Twin Stars" appearing together, the Arrizo 7 making its global premiere, and the QQ3 Modern Edition launching pre-sales.

In the context of cumulative domestic passenger car retail sales dropping about 20% year-on-year in 2026, Chery's product offensive centered on the "Global Car" narrative points not only to exhibition booth heat, but also to a strategic logic for coping with the dual propositions of internal demand contraction and global expansion.

Sales Share Surges to 9th Globally, Exports Become Largest Variable

In the first half of 2026, Chery's global market sales share surged to the 9th position, with Chinese brands occupying three spots in the top 10. By the end of July, Chery's global cumulative car users exceeded 20.16 million, of which overseas cumulative users exceeded 6.99 million, ranking first in Chinese automobile brand exports for 23 consecutive years.

From January to July this year, Chery's cumulative car exports reached 1.146 million units, a year-on-year increase of 71.2%. July saw 202,533 units, making Chery China's first car enterprise to break 200,000 units in a single month in exports.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated at the auto show site: "Chery firmly believes that a true global car is not developed domestically and then modified for export, but anchored globally from the start of R&D." "The global automotive industry has entered 'China Time'."

This judgment is supported by data. In July, Chinese passenger car exports reached 918,000 units, up 87.8% year-on-year, with new energy passenger car exports at 540,000 units, up 147.8% year-on-year. As domestic demand continues to contract, overseas markets have changed from "icing on the cake" to a growth pole that many car enterprises must seize. Chery's July export contribution to total sales exceeded 70%.

The Strategic Value of "Native Global Cars", from "Modify and Export" to "Born Global"

At this Chengdu Auto Show, Chery pushed the core concept of "Native Global Cars"—developed for the global market from the beginning of product definition. Fengyun T7 is the first landing model of this strategy.

Fengyun T7 is positioned as a global quality pure electric SUV, equipped with a 65.05kWh Rhino Battery, CLTC range 600km, equipped with cockpit-driving integrated 8775 chip, Lingxi Smart Cockpit 2.0, and Falcon 500 driving assistance system. Pre-sale price 109,900 to 129,900 yuan, pre-sale orders in 9 days broke through 16,787 units.

According to official disclosure, Fengyun T7 has been launched in South Africa and Thailand, landed in China and Indonesia in August, entered the European Union market in September, and landed in the UK, Malaysia, Australia, etc. in October.

This "China Premiere + Global Synchronization" rhythm forms a sharp contrast with the traditional car enterprise model of "selling domestically for two years before modifying and exporting". In the current increasingly heated competition of the 100,000 to 150,000 yuan pure electric SUV market, Fengyun T7's differentiation does not lie in the leading of a single parameter, but in the system capability of "one set of products simultaneously meeting multiple national regulations, multiple terrain conditions, multiple climate conditions". Behind this is the concentrated output of Chery's global R&D, supply chain and testing systems—also the underlying assets accumulated by its 23 consecutive years of export first place.

Every Model is a Capable Competitor

Global quality family sedan Arrizo 7 made its first public appearance at this auto show. The new car draws inspiration from the dynamic changes of water, forming a "Dynamic Water" design language—steady and comfortable when stationary, dynamic flow when moving. It offers C-DM super-energy electric hybrid and Kunpeng fuel versions as two power choices.

In the trend where conventional sedans "die out" at auto shows, the appearance of Arrizo 7 is quite meaningful. The family sedan market is experiencing a drastic transition between new energy and traditional fuel, and a family sedan product providing both hybrid and fuel dual powertrains, aimed at the global market, is both Chery's defensive layout for the stock market and a precise response to the demand for fuel cars in emerging overseas markets. Its "Global Same Model" design logic attempts to use one aesthetic language to appeal to family users in different markets such as China, Southeast Asia, Middle East, and Latin America simultaneously.

Fengyun A9L ULTRA 4WD version is positioned as C-segment flagship, equipped with Snow Leopard 4WD, front double wishbone + rear multi-link suspension, Falcon 700 driving assistance, 88% high-strength steel aluminum ratio. QQ3 Modern Edition launched pre-orders with retro-futurism design.

The common feature of these two products is: no longer taking "practicality" as the only selling point, but placing looks, performance, and self-expression in equally important positions. In the industry trend where domestic brands seek incremental growth in the market above 300,000 yuan, Chery is using Fengyun A9L and QQ3 Modern Edition to test young users' acceptance of "Self-pleasing" products.

At this Chengdu Auto Show, Chery created a "Tech Eco Island" themed booth, converting technical parameters into perceptible experiences through extreme safety demonstrations such as battery puncture, cell squeezing and soaking. The booth also set up a "Chery Future Classroom" science popularization space, Ruixiang Life Eco Space's trendy modification block and wild interest camp. On August 22 "Stunning Looks Theme Day", Fengyun A9 Most Beautiful Photo Zone and QQ3 Supermodel Photo Zone, matching professional lighting sets, turned the booth into a trendy studio.

This play reflects the change in auto show functions—from product display to system display, from one-way output to two-way interaction. When the auto show's "selling cars" attribute is diverted by online channels, the brand needs to provide users with a reason "worth visiting specifically".

Final Words

What Chery presented at the Chengdu Auto Show is not only a group of new cars, but also a competitive logic of "feeding back local market with global capabilities". When the domestic car market enters stock competition and the marginal utility of price wars diminishes, Chery chooses to use the scale effect of global R&D to spread costs, use overseas market profits to support domestic investment, and use "Global Same Model" quality perception to establish brand premium.

Standing on the new starting point of 20.16 million global users, Chery continues to promote the all-round upward movement of brand, product, technology, and experience with global systems, forward-looking technology, and youthful expression. When "China Auto, Global Champion" changes from a booth slogan to market reality, this Chengdu Auto Show might just be the footnote to that turning point.

21 Ogos, Pameran Kereta Antarabangsa Chengdu Ke-29 dibuka. Chery Group mengangkat tema "Kereta China Juara Global", membawa 38 model dari lima merek bawahannya, Chery, Exeed, Jetour, iCAR, Zhongheng, ke Pavilion 5. Di antaranya, merek Chery membawa 12 model, Fengyun A9 dan Fengyun T7 "Bintang Dua Cantik" muncul sama, Arrizo 7 peragaan global, QQ3 Edisi Modern membuka tempahan awal.

Dalam konteks persaingan bekalan sedia ada di mana jualan runcit kenderaan penumpang domestik turun sekitar 20% secara tahunan pada 2026, serangan produk Chery yang berpusatkan naratif "Kereta Global" ini bukan sahaja menunjuk ke panas stan pameran, tetapi juga satu logik strategi untuk menangani dua tugas penguncupan permintaan dalam dan pengembangan globalisasi.

Bahagian jualan melonjak ke Ke-9 Global, Eksport menjadi pembolehubah terbesar

Semi tahun pertama 2026, bahagian jualan pasaran global Chery melonjak ke ke-9 di dunia, di mana tiga tempat dalam sepuluh teratas diduduki oleh merek China. Sehingga hujung Julai, pengguna kereta kumulatif global Chery telah melepasi 20.16 juta, di mana pengguna luar negeri melebihi 6.99 juta, menduduki tempat pertama eksport merek kereta China selama 23 tahun berturut-turut.

Januari hingga Julai tahun ini, Chery telah mengeksport 1.146 juta kenderaan secara kumulatif, meningkat 71.2% tahun ke tahun. Julai lebih-lebih lagi dengan rekod 202,533 unit, menjadi syarikat kereta China pertama yang melebihi eksport 200,000 unit sebulan.

Timbalan Ketua Pegawai Eksekutif Chery Automobile Co., Ltd., Li Xueyong berkata di lokasi pameran: "Chery percaya, kereta global sebenar, bukan dibangunkan di dalam negara kemudian diubah untuk keluar, tetapi ditargetkan sejak permulaan penyelidikan dan pembangunan." "Masa China telah memasuki industri kereta global."

Penilaian ini disokong oleh data. Eksport kenderaan penumpang China pada Julai mencapai 918,000 unit, meningkat 87.8% tahun ke tahun, eksport kenderaan penumpang tenaga baharu 540,000 unit, meningkat 147.8%. Apabila permintaan dalam terus mengecil, pasaran luar negara telah berubah dari "hiasan" kepada kutipan pertumbuhan yang mesti dipegang oleh banyak syarikat kereta. Kontribusi eksport Chery bulan Julai terhadap jumlah jualan telah melebihi 70%.

Nilai strategi "Kereta Global Asal", dari "Diubah Keluar" kepada "Dilahirkan Global"

Pada pameran Chengdu kali ini, konsep teras yang digalakkan Chery adalah "Kereta Global Asal" – dikembangkan untuk pasaran global sejak definisi produk. Fengyun T7 adalah model pertama yang melancarkan strategi ini.

Fengyun T7 diletakkan sebagai SUV elektrikal tulen berkualiti global, dilengkapi bateri Rhino 65.05kWh, kelajuan CLTC 600km, dilengkapi cip 8775 ruang dan pemanduan integrasi, Ruang Pintar Lingxi 2.0 dan sistem bantuan pemanduan Falcon 500. Harga prapenjualan 109,900 hingga 129,900 Yuan, tempahan prapenjualan dalam 9 hari melebihi 16,787 unit.

Berdasarkan maklumat rasmi, Fengyun T7 telah dilancarkan di Afrika Selatan dan Thailand, pada Ogos mendarat di China dan Indonesia, pada September memasuki pasaran Kesatuan Eropah, pada Oktober mendarat di United Kingdom, Malaysia, Australia dan tempat lain.

Irama "Penerbitan China + Serentak Global" ini membentuk perbezaan tajam dengan model syarikat kereta tradisional "jual dalam negara dahulu selama dua tahun kemudian ubah untuk ke luar negara". Dalam persaingan SUV elektrikal tulen pada paras 100,000 hingga 150,000 yang semakin sengit sekarang, pembezaan Fengyun T7 bukan pada kepimpinan parameter tertentu, tetapi pada keupayaan sistem "satu produk memenuhi peraturan pelbagai negara, keadaan jalan pelbagai topografi, keadaan iklim pelbagai". Di sebalik ini adalah output terkumpul sistem penyelidikan dan pembangunan globalisasi, rantaian bekalan dan ujian Chery – juga aset teras yang terkumpul semasa ia menduduki tempat pertama eksport selama 23 tahun berturut-turut.

Setiap model adalah pemain yang mampu bertarung

Arrizo 7 sedan keluarga berkualiti global mendapat persembahan umum pertamanya pada pameran kereta ini. Kereta baru mengambil inspirasi daripada perubahan air yang statik dan dinamik, membentuk bahasa reka bentuk "Aliran Air Bergerak" – apabila berhenti tenang dan mantap, ketika bergerak permukaan model mengalir berdaya. Menyediakan dua pilihan kuasa, C-DM Super Hybrid dan versi bahan api Kunpeng.

Di bawah trend kereta tiga kotak biasa "punah habis" di pameran kereta, kehadiran Arrizo 7 adalah bermakna mendalam. Pasar sedan keluarga sedang mengalami pergantian mendadak antara tenaga baharu dan bahan api tradisional, dan sebuah produk sedan keluarga yang menawarkan kuasa hibrid dan bahan api serentak, ditujukan untuk pasaran global, bukan sahaja merupakan susunan defensif Chery terhadap pasaran sedia ada, tetapi juga balasan tepat terhadap permintaan kenderaan bahan api di pasaran luar negara baru. Logik reka bentuk "Sama Global" ini cuba memukul pengguna keluarga di pasaran China, Asia Tenggara, Timur Tengah, Latin Amerika dengan satu bahasa estetik.

Fengyun A9L ULTRA versi pemanduan empat roda diletakkan sebagai flagship Gred C, dilengkapi sistem pemanduan empat roda Snow Leopard, suspensi dua garpu hadapan + lima penyambung belakang, bantuan pemanduan Falcon 700, 88% nisbah keluli dan aluminium kekuatan tinggi. QQ3 Edisi Modern membuka tempahan awal dengan reka bentuk futuristik retro.

Ciri umum kedua-dua produk ini ialah: tidak lagi menjadikan "kegunaan" sebagai satu-satunya titik jualan, tetapi meletakkan rupa, prestasi, ekspresi peribadi pada kedudukan kepentingan yang sama. Di bawah trend industri jenama sendiri mencari pertumbuhan dalam pasaran di atas 300,000 Yuan, Chery sedang menggunakan Fengyun A9L dan QQ3 Edisi Modern untuk menguji penerimaan pengguna muda terhadap produk "Kebahagiaan Diri".

Pada pameran Chengdu kali ini, Chery membina stan tema "Pulau Ekologi Teknologi", melalui demonstrasi keselamatan ekstrem seperti penusukan bateri, pengepresan sel dan celupan air, mengubah parameter teknikal kepada pengalaman yang boleh dirasai. Stan juga menetapkan ruang sains "Chery Kelas Masa Depan", zon perubahan trend "Ruang Ekologi Hidup Rui Xiang" dan kem alam semula jadi. Pada "Hari Tema Cantik Menawan" 22 Ogos, zon gambar bergandengan Fengyun A9 Paling Cantik dan zon gambar bergandengan QQ3 Supermodel disokong oleh pencahayaan profesional, mengubah stan menjadi studio trend.

Cara bermain ini mencerminkan perubahan fungsi pameran kereta – dari pameran produk ke pameran sistem, dari output satu hala ke interaksi dua hala. Apabila sifat "jualan kereta" pameran kereta dipecahkan oleh saluran dalam talian, jenama perlu menyediakan alasan "berbaloi melawat khas" kepada pengguna.

Tulisan Penutup

Apa yang Chery tampilkan di pameran Chengdu, bukan sekadar sekumpulan kereta baharu, tetapi satu logik persaingan "menguat kuasa pasaran tempatan dengan keupayaan global". Apabila pasaran kereta domestik memasuki persaingan stok, dan kegunaan marjinal perang harga berkurang, Chery memilih untuk menggunakan kesan skala penyelidikan pembangunan globalisasi untuk menaburkan kos, menggunakan keuntungan pasaran luar negara untuk menyokong pelaburan domestik, dan menggunakan pengenalan kualiti "Sama Global" untuk membina premium jenama.

Berdasarkan titik permulaan baharu 20.16 juta pengguna global, Chery dengan sistem globalisasi, teknologi proaktif, ekspresi muda, terus memajukan secara menyeluruh jenama, produk, teknologi, pengalaman. Apabila "Kereta China Juara Global" berubah dari slogan stan ke realiti pasaran, pameran Chengdu ini mungkin tepat merupakan catatan bagi persimpangan itu.

The Future of Chinese Cars is the Global Car.

Author | Niu Li

Producer | Car Traveller

The 2026 Chengdu International Auto Show officially kicked off on August 21.

Chery and BYD were the only two automakers to occupy the entire pavilion at this year's auto show, which has become a popular topic of conversation.

On the facade of the Hall 5 occupied by Chery, the theme "Chinese Cars, Global Champions" was very prominent. At first glance, it might be unclear what it means, but when you walk into the exhibition hall and carefully finish viewing the brands, display cars, and technology exhibits brought by Chery, you will have a deeper understanding of this theme.

At this auto show, the Chery Group showcased a total of 38 models from its five brands: Chery, Exeed, Zongheng, Jetour, and iCAR.

From global models like Fengyun T7 and Arrizo 7, to the Rhino Battery and Kunpeng Power technology zones, and finally to the Ruixiang Ecosystem Space covering lifestyle, it can be said to be a panoramic presentation of Chery's more than twenty years of globalization accumulation.

When "Going Overseas" has become a collective keyword for the Chinese automotive industry, and when most automakers are still studying "how to sell cars abroad", Chery is already exploring deeper answers:

True globalization has never been about simply selling Chinese cars overseas; it is about building "Native Global Cars" that are oriented towards the global market in R&D, design, quality, and ecosystem.

From ranking first in Chinese brand passenger car exports for 23 consecutive years to joining the top ten global automakers in sales, Chery's globalization path provides a reference sample of long-termism for Chinese cars going overseas.

01

Native Global Car: Anchoring Global Standards from the First Day of R&D

"A true global car must be anchored globally from the start of R&D, not developed domestically first and then modified for export."

At the launch of this auto show, Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., explained Chery's understanding of global cars.

This sentence precisely pinpoints the core difference between Chery's globalization and the industry's common model.

For a long period in the past, Chinese automakers going overseas mostly adopted the path of "Localizing Domestic Models for Modification": completing the whole vehicle R&D targeting the Chinese market first, and then making regulation adaptation and configuration adjustments for the export market after launch.

This model has low R&D costs and a fast pace, but it naturally has the problem of "adaptation compromises"—chassis tuning, safety standards, and function design are all centered on domestic needs, making it difficult to fully meet the differentiated needs of overseas users.

And the "Native Global Car" strategy being promoted by Chery has reconstructed the R&D logic from the root.

As the first Native Global Car model of the Smart Electric Era, Fengyun T7 has thought and planned from the product definition stage from the perspective of the global market.

For example, at the regulation level, the team pre-researched safety and emission regulations in different parts of the world 2 years in advance, directly benchmarking the whole vehicle design against the 2026 Edition E-NCAP standards to avoid compliance risks later from the source;

At the user demand level, Chery surveyed more than 5,000 users globally, covering car usage scenarios in 15 typical countries, integrating body differences, driving habits, and usage preferences of different regions into the product definition in advance.

To adapt to the complex and diverse car usage environments globally, Fengyun T7 completed rigorous verification covering 7 major categories of extreme environments: 500mm off-road wading in the Southeast Asian rainy season, electronic equipment heat protection under Middle East high-temperature sun exposure, odor control in Indonesian high-humidity environments, wiper blade lifespan reinforcement in Siberian extreme cold weather, interior lighting optimization in Nordic polar nights, battery connector protection on Brazilian gravel roads, and durability noise verification on Mexican cobblestone roads.

Chery invested in 81 dedicated durability test vehicles for simultaneous road trials, with the whole vehicle cumulative test mileage exceeding 6 million kilometers, of which 1.45 million kilometers were dedicated durability actual tests, covering more than 100 extreme road condition environments such as the EU, Australia/New Zealand, Middle East, and South Africa.

It is precisely for this reason that Fengyun T7 was able to achieve a global simultaneous launch rhythm: launched first in South Africa and Thailand, landing in China and Indonesia markets in August, entering the EU in September, and covering Australia/New Zealand, UK, Malaysia and other regions successively in October. During the pre-sale phase, orders for this car exceeded 16,787 units in just 9 days, with users under 35 years old accounting for 65.2% and female users accounting for 35.7%, confirming the universal appeal of global native design to users in different markets.

Also following the logic of Native Global Cars is the Arrizo 7, making its global debut at this auto show.

As a landmark model in Chery's forward-looking development, the Arrizo series has been carrying Chery's global sedan dream since its birth in 2013. The first-generation Arrizo 7 was the first independent model in China to adopt the international common "V-shaped" forward-looking development process.

Now the all-new Arrizo 7 sets out again. From the first day of the project, it was positioned for global development and global adaptation, conducting R&D simultaneously around roads, climates, and car usage needs in more than 70 countries globally.

In design, the core language is "Momentum of Moving Water", transforming the Eastern philosophy of "The highest goodness is like water" into an aesthetic expression that global users can empathize with;

In terms of power, it offers two choices: Kunpeng Fuel and C-DM Super Power Electric Hybrid, with one car dual energy adapting to different countries' energy structures;

In terms of safety, it is designed according to global five-star standards, covering evaluation systems in multiple regions.

The return of Arrizo 7 is both the inheritance of Chery's forward-looking development genes and the extension of its Native Global Car strategy to the sedan category.

02

Oriental Design Breaking Boundaries: Chinese Cultural Expression in Global Aesthetics

If native R&D is the underlying skeleton of global cars, then design and cultural identity are the soul of global cars.

A true global car must not only meet global regulations and quality standards, but also trigger resonance among global users at the aesthetic and emotional levels. In this regard, Chery has taken a path of "Oriental Originality, Global Resonance" in design.

The Fengyun A9, which appeared side-by-side at this auto show, is a typical representative of this path.

This model, positioned as a long-range Smart Beauty Coupe, takes "Lingfeng Aesthetics" as the design core, integrating the introversion and tension of Oriental aesthetics into the whole vehicle shape, and won the 2026 German Red Dot Product Design Award with its highly original design language.

In the current industry trend where everyone follows cloning and excessively pursues exaggerated shapes, Fengyun A9 used highly confident Oriental original design to get backing from international top design authorities.

Behind this is the transformation of the role of the Chinese automotive industry: In the past, we were participants in global manufacturing, following overseas design standards; now, Chery is becoming one of the definers of global design trends, using modern expressions of Oriental aesthetics to influence global car aesthetics.

If Fengyun A9 is the upward breakthrough in high-end design, then the all-new QQ3 is the global empathy of mass culture.

In the history of the global automotive industry, small cars have never been just transportation tools, but cultural symbols carrying emotional expression among young groups—Europe has the Beetle and Mini Cooper, which transcend the product itself and become spiritual labels for young people of a generation. And in the process of Chinese cars going global, the QQ series is taking on such a role.

Even before the launch of the all-new QQ3, Chery Group Chairman Yin Tongyue stated at the launch event that he hoped QQ could become "China's Beetle, Mini Cooper".

Since its birth, the QQ series has accumulated 1.6 million users globally, and has become the first car for many young people with its affordable price and personalized shape.

After the launch of the all-new QQ3, domestic sales broke 10,000 for four consecutive months, and orders broke 10,000 in the first month after landing in Indonesia and Thailand markets, showing strong attraction across regions.

To meet users' personalized modification needs, Chery launched the QQ3 Modern Edition at this auto show. Taking retrofuturism as the concept, it fuses classic elements of a hundred years of automotive industry with the technological feel of the Smart Electric Era. Houndstooth interior, mirror chrome wheels, retro color block decals, this understanding of small car culture and empathy for young users knows no national borders.

From Fengyun A9's Oriental aesthetics winning international awards, to the QQ series becoming a cultural symbol for global young people, Chery is proving: Good design never needs to deliberately cater to one market. Standing on local culture and挖掘 human common aesthetics and emotions, it naturally wins the recognition of global users.

03

From "Going Out" to "Taking Root": Localization Philosophy of the 23-Year Export Champion

To measure an automaker's degree of globalization, it's not enough to just see how many cars were exported, but more importantly to see if it has truly integrated into the local market to become part of the local industry and society.

Chery has ranked first in Chinese brand passenger car exports for 23 consecutive years, and this relies not only on product power, but also on the localization business philosophy of "Wherever it is, for there, becoming a part of the locals".

Latest data shows that in July 2026, Chery Group exports reached 202,533 vehicles, a year-on-year increase of 70.1%, making it the first automaker in China to exceed 200,000 vehicles in a single month's export, equivalent to one Chery car being driven overseas every 16 seconds. From January to July 2026, Chery's cumulative exports reached 1,146,350 vehicles, a year-on-year increase of 71.2%, quickly breaking the million-unit level. As of the end of July, Chery's global cumulative car users have broken 20.16 million, among which overseas users exceed 6.99 million, with products sold to more than 130 countries and regions.

Behind the eye-catching sales figures is Chery's "Going Deep" globalization strategy.

Unlike many automakers' models centered on complete vehicle export, Chery has long completed the upgrade from "Product Going Overseas" to "Industry Going Overseas".

Currently, Chery's overseas employees have exceeded 20,000, with overseas factory local staff accounting for 85%, achieving full localization of talent, supply chain, and production.

In Spain, Chery rejuvenates local national car brands through joint venture factories, creating more than 1,000 local employment positions;

In South Africa, after the new factory officially started, it fully retained the original more than 690 employees and drove more than 3,000 employment opportunities up and downstream.

This deeply integrated local economic and social model makes Chery not just a "foreign brand that sells cars", but a participant and contributor to local industrial development.

It is precisely relying on this solid localization layout that Chery has continued to achieve breakthroughs in the global high-end market.

From January to June 2026, Chery's cumulative sales in Europe exceeded 174,000 vehicles, a year-on-year increase of 212%, among which new energy vehicle sales reached 86,000 vehicles, a year-on-year surge of 385%, with the new energy ratio approaching half.

In Spain, Chery's brand cumulative sales exceeded 50,000 vehicles, a year-on-year increase of more than 90% in the first half of 2026, ranking among the top three Chinese brands;

In the UK, Chery has consistently ranked second in the monthly sales total list for three consecutive months since March;

In Australia, Chery has maintained positive sales growth for 22 consecutive months, and the sales of some pure electric models are second only to Tesla Model Y;

In May 2026, Chery officially entered the Canadian market, becoming one of the first Chinese automakers to layout the North American market.

From emerging markets to Europe, America, and Australia developed markets, from complete vehicle export to local production, Chery has walked out a steady and stable globalization path in 23 years.

04

Quality and Technology Dual Support: The Confidence of Long-termism in Globalization

Of course, whether the path of globalization can be walked for a long time eventually has to return to the product and technology itself.

Global market competition, in the end, is a competition of quality and technology. Chery can stand firm in more than 130 countries, relying not on low-price strategies, but on product quality and technical strength that can withstand global market testing.

At the quality level, Chery's global quality has been repeatedly verified by authoritative institutions.

In June-August 2026, in the five core studies released by J.D. Power: New Vehicle Quality, Product Appeal, Buying Experience, After-sales Service, and Vehicle Reliability, Chery took the first place among all independent brands, becoming the only independent brand to take the "Five Grand Slam" in the year.

At the safety level, Chery has accumulated 71 models obtaining five-star safety certification in global markets such as China, Europe, Australia, and ASEAN, ranking first among Chinese brands in the number of five-star safety models.

Accumulating small steps, one can reach a thousand li.

These achievements were not blown out by marketing, but are polished and accumulated by on-site testing and verification of one car after another, and by grinding out point by point with global unified R&D and verification standards.

Chery has currently deployed 8 major R&D centers globally, building a R&D system covering the globe. Every global model must undergo extreme environment verification such as high temperature, extreme cold, plateau, and high humidity, using unified standards to guarantee that global users can obtain consistent quality experiences.

At the technology level, Chery is also continuously supplying ammunition for globalization.

The technical results exhibited at this auto show, such as Rhino Battery, Kunpeng Power, Flying Fish Digital Intelligent Chassis, etc., are a concentrated presentation of Chery's technology system.

Taking Rhino Battery as an example, breakthroughs were achieved in safety and energy density through technological innovations such as high enthalpy change separators, active defense electrolytes, and composite current collectors, and 400Wh/kg solid-state batteries have also entered the exhibition stage.

The Kunpeng Power system covers multiple technical routes of fuel, hybrid, and pure electric, and emerging technologies such as variable flux motors and axial flux dual motors continue to land. The continuous iteration of these underlying technologies provides solid support for the product power of Chery's global models.

It is precisely relying on the dual foundation of quality and technology that Chery's industry status in the global market continues to rise.

In January-June 2026, Chery Group's global sales share reached 4.1%, ranking ninth globally. In the list of the top ten global automakers in sales, Chinese automakers BYD, Geely, and Chery appeared for the first time, and Chery is the one with the highest degree of globalization and the deepest overseas layout among them.

Viewpoint:

The Future of Chinese Cars is the Global Car

Looking back from the new starting point of 20.16 million global users, Chery's more than twenty years of globalization path is exactly a microcosm of the Chinese automotive industry going overseas.

From initially earning foreign exchange through complete vehicle export, to later building factories for local operation, and now to Native Global Cars and global unified standards, Chinese cars' going overseas is moving from "Product Output" to a new stage of "Brand Output, Standard Output, Cultural Output".

And Chery has already grown into the complete appearance of a global enterprise:

8 major R&D centers covering the globe, a production and supply chain system rooted locally, a product matrix sold to more than 130 countries, and more than 20 million global users.

It is not just a Chinese automaker, but a true global automaker.

"Chinese Cars, More than Global Cars", this sentence placed on today's Chery, is no longer a slogan, but a fact that is happening.

It can be foreseen that with the continuous improvement of the overall strength of the Chinese automotive industry, and with the continuous perfection of Chery's globalization system, more native global cars like Fengyun T7 and Arrizo 7 will be driven to all corners of the world in the future, and as a pioneer on this road, Chery will also occupy a more important position in the new pattern of the global automotive industry.

Masa depan kenderaan China adalah kenderaan global.

Penulis | Niu Li

Produksi | Pengembara Kereta

Pameran Automatik Antarabangsa Chengdu 2026 secara rasmi dimulakan pada 21 Ogos.

Chery dan BYD menjadi satu-satunya syarikat automobil yang menaungi pavilion pameran pada kali ini, maka itu menjadi perbualan hangat masyarakat.

Di atas pintu masuk Halla 5 yang disewa Chery, tema "Kenderaan China Juara Global" ini sangat ketara, jika dilihat sekilas tidak faham maknanya, tetapi apabila anda masuk ke ruang pameran, teliti melihat jenama, kereta pameran dan pameran teknologi yang dibawa Chery, maka akan mempunyai pemahaman lebih mendalam mengenai tema ini.

Pada pameran kali ini, Kumpulan Chery membawa lima jenama utama Chery, Exeed, Omoda, Jetour, iCAR berkumpul bersama 38 model kenderaan.

Dimulai dari model global seperti Fengyun T7, Arrizo 7 sehingga ke pameran teknologi Bateri Rhino, KuNeng Power, sehingga ruang ekosensi RuiXiang yang merangkumi gaya hidup, boleh dikatakan ini adalah paparan keseluruhan daripada pengumpulan globalisasi Chery selama lebih 20 tahun.

Apabila "ekspor ke pasaran luar negara" menjadi kata kunci kolektif industri automotif China, ketika majoriti syarikat automotif masih mengkaji "bagaimana menjual kereta ke luar negara", Chery telah memulakan penerokaan jawapan yang lebih mendalam:

Globalisasi yang sebenar, sejak awal bukanlah menjual kereta China secara mudah ke luar negara, sebaliknya membangun "Kenderaan Global Asli" yang menyasar global dari segi penyelidikan, reka bentuk, kualiti sehingga ekosistem.

Dari bertahan menjadi eksport kenderaan penumpang jenama China nombor satu selama 23 tahun berturut-turut, sehingga ke dalam 10 teratas jualan syarikat automotif global, jalur globalisasi Chery, memberikan contoh pendekatan jangka panjang yang boleh dirujuk untuk ekspor kereta China.

01

Kenderaan Global Asli: Mematikan standard global dari hari pertama penyelidikan

"Kenderaan global yang sebenar, pasti mempatkan global dari permulaan penyelidikan, bukan selepas selesai membangunkan di dalam negara kemudian baru diubah untuk keluar."

Pada konferens akhbar pameran kali ini, Li Xueyong, Timbalan Pengurus Besar Chery Automobile Co., Ltd. memperjelaskan pemahaman Chery mengenai kenderaan global.

Kalimat ini, tepat sekali merungkai perbezaan teras antara globalisasi Chery dan model am umum industri.

Untuk masa yang lama dalam masa lalu, syarikat automotif China umumnya menggunakan jalur "pengubahsuaian lokal kenderaan dalam negara" untuk ekspor: terlebih dahulu menyiapkan penyelidikan keseluruhan kenderaan menepati pasaran China, selepas pelancaran kemudian buat penyesuaian peraturan, penyesuaian konfigurasi untuk pasaran eksport.

Mod ini kos penyelidikan rendah, kelajuan pantas, tetapi secara semula jadi wujud masalah "kompromi penyesuaian" — pengendalian rangka, piawaian keselamatan, reka bentuk fungsi semua berasaskan keperluan dalam negara, keperluan perbezaan pengguna luar negara sukar dipenuhi sepenuhnya.

Manakala strategi "Kenderaan Global Asli" yang Chery sedang memajukan, dari sumber asalnya telah membina semula logik penyelidikan.

Sebagai model global asli pertama zaman kenderaan pintar elektrik, Fengyun T7 dari fasa definisi produk telah berfikir dan merancang dari sudut pasaran global.

Cthnya, dari segi peraturan, pasukan telah mengkaji awal 2 tahun peraturan keselamatan dan pelepasan global, keseluruhan kenderaan terus setaraf reka bentuk piawaian E-NCAP versi 2026, dari sumber mengelak risiko pematuhan kemudian hari;

Dari segi pengguna, Chery telah membuat tinjauan kepada lebih 5000 pengguna di seluruh dunia, merangkumi 15 negara tipikal senario penggunaan kenderaan, memasukkan perbezaan saiz badan, tabiat memandu, kegunaan yang berbeza dari pelbagai kawasan ke dalam definisi produk.

Untuk menyesuaikan persekitaran penggunaan yang kompleks dan pelbagai di seluruh dunia, Fengyun T7 telah melengkapkan pengesahan ketat merangkumi 7 kategori persekitaran ekstrem: merentasi tahap ekstrim 500mm musim hujan Asia Tenggara, perlindungan haba peralatan elektronik di bawah panas terik Timur Tengah, kawalan bau di persekitaran lembap Indonesia, pengukuhan hayat cermin wiper dalam cuaca beku Siberia, pengoptimuman penerangan dalaman kenderaan di malam beku Eropah Utara, perlindungan komponen sambungan bateri di jalan berpasir Brazil, pengesahan bunyi bising ketahanan di jalan batu kerikil Mexico.

Chery telah melabur 81 kenderaan ujian ketahanan khusus untuk ujian jalan serentak, keseluruhan kenderaan jumlah jarak ujian lebih 6 juta kilometer, di mana ujian ketahanan khusus mencapai 1.45 juta kilometer, merangkumi persekitaran jalan ekstrem lebih 100 di Eropah, Australia & New Zealand, Timur Tengah, Afrika Selatan.

Berikutan hal ini, Fengyun T7 boleh capai irama pelancaran serentak global: Afrika Selatan, Thailand telah terlebih dahulu dilancarkan, Ogos masuk pasaran China dan Indonesia, September masuk Eropah, Oktober akan berturutan merangkumi Australia, New Zealand, Malaysia dan kawasan lain. Pada fasa pra-penjualan, kereta ini hanya dalam 9 hari tempahan telah pecah 16,787 unit, di mana pengguna bawah 35 tahun membina 65.2%, pengguna wanita membina 35.7%, mengesahkan daya tarikan universal desain global asli terhadap pengguna pasaran berbeza.

Yang sama mematuhi logik Kenderaan Global Asli, adalah Arrizo 7 yang dilancarkan secara global pada pameran kali ini.

Sebagai model penanda aras penyelidikan Chery, siri Arrizo sejak lahir pada 2013 telah memikul impian sedan globalisasi Chery, Arrizo 7 generasi pertama adalah model autonomi pertama di dalam negara yang menggunakan aliran kerja penyelidikan positif "Bentuk V" antarabangsa.

Kini Arrizo 7 generasi baharu sekali lagi memulakan perjalanan, dari hari pertama pelancaran diletakkan sebagai pembangunan global, penyesuaian global, di sekitar 70 negara di seluruh dunia jalan, iklim dan keperluan penggunaan kenderaan penyelidikan serentak.

Dari segi reka bentuk menggunakan "Aliran Air Dinamik" sebagai bahasa teras, mengubah falsafah "Kebaikkan seperti Air" Timur menjadi ekspresi estetika yang pengguna global boleh beremosi;

Dari segi kuasa menyediakan pilihan KuNeng Petrol dan C-DM Super Hybrid Elektrik dua, satu kereta dua kuasa menyesuaikan struktur tenaga negara berbeza;

Dari segi keselamatan mengikut piawaian lima bintang global reka bentuk, merangkumi sistem penilaian pelbagai kawasan.

Pelaksanaan Arrizo 7, bukan sahaja pewarisan gen penyelidikan positif Chery, juga lanjutan strategi Kenderaan Global Asli ke kategori sedan.

02

Pecah Sirkel Design Timur: Ekspresi Kebudayaan China dalam Estetik Global

Jika penyelidikan asli adalah tulang belakang kenderaan global, maka design dan identifikasi budaya adalah nyawa kenderaan global.

Sebuah kenderaan global yang sebenar, tidak hanya memenuhi piawaian keselamatan dan kualiti global, malah harus menimbulkan resonan emosi pengguna global dari sudut estetik. Dalam hal ini, Chery telah membentuk jalur design "Asli Timur, Resonansi Global".

Fengyun A9 yang sama masa sama pada pameran kali ini, adalah wakil tipikal jalur ini.

Kereta yang diletakkan sebagai model sedan gaya sukan kelajuan jauh ini, menggunakan "Estetik Angin Mengganggu" sebagai teras reka bentuk, menggabungkan ketenangan dan ketegangan estetika Timur ke dalam bentuk keseluruhan kenderaan,凭借 sepenuhnya reka bentuk asal yang tinggi menerima Anugerah Produk Reka Bentuk Red Dot 2026 Jerman.

Dalam industri umum mengikuti model setan, terlalu mengejar造型 berlebihan sekarang, Fengyun A9 dengan reka bentuk asli Timur yang yakin tinggi, telah mendapat sokongan daripada pihak berkuasa reka bentuk antarabangsa tertinggi.

Ini di belakangnya, adalah perubahan peranan industri automotif China: dahulu kita adalah peserta pembuatan global, mengikuti standard design luar negara; sekarang Chery sedang menjadi salah satu pendefinisi trend design global, menggunakan ekspresi moden estetika Timur, mempengaruhi estetika automotif global.

Jika Fengyun A9 adalah terobosan atas design tinggi, maka QQ3 baharu adalah resonansi budaya大众.

Dalam sejarah industri automotif global, kenderaan kecil tidak pernah hanya alat transportasi, malah adalah simbol budaya yang memikul ekspresi emosi kumpulan muda — Eropah mempunyai Kumbang, Mini Cooper, mereka semua telah melebihi produk itu sendiri, menjadi label semangat anak muda suatu era. Dalam proses kereta China menuju ke seluruh dunia, siri QQ sedang mengambil peran sedemikian.

Sejak awal penganjuran pelancaran QQ3 baharu, Pengerusi Chery Yin Tongyue menyatakan, berharap QQ boleh menjadi "Kumbang China, Mini Cooper".

Sedari dilahirkan, siri QQ telah mengumpulkan 1.6 juta pengguna global,凭借 harga mesra rakyat,造型 peribadi, menjadi kereta pertama banyak anak muda.

Seperti QQ3 baharu dilancarkan, dalam negara连续 empat bulan jualan pecah 10,000, selepas masuk pasaran Indonesia, Thailand tempahan bulan pertama telah pecah 10,000, menunjukkan daya tarikan kuat merentasi wilayah.

Untuk memenuhi keperluan pengubahsuaian peribadi pengguna, Chery pada pameran kali ini mengeluarkan QQ3 Edisi Moden, menggunakan futuisme retrogad sebagai konsep, menggabungkan elemen klasik seratus tahun industri automotif dengan teknologi zaman pintar elektrik, interior motif houndstooth, roda plat krom cermin, rekaan sisi warna retrogad, pemahaman ini terhadap budaya kenderaan kecil, resonansi terhadap pengguna muda tanpa sempadan negara.

Dari Fengyun A9 estetika Timur menerima anugerah antarabangsa, hingga siri QQ menjadi simbol budaya anak muda global, Chery sedang membuktikan: design yang baik tidak perlu sengaja menyesuaikan satu pihak pasaran, berdiri di budaya tempatan, menggali estetik dan emosi yang sama di seluruh manusia, secara semulajadi boleh mendapat pengiktirafan pengguna global.

03

Dari "Keluar ke Luar" hingga "Mencerdas": Falsafah Lokal Juara Eksport 23 Tahun

Ukur tahap globalisasi sebuah syarikat automotif, tidak hanya melihat berapa kereta telah dieksport, malah perlu lihat adakah benar-benar menyelaraskan pasaran tempatan, menjadi sebahagian industri dan masyarakat tempatan.

Chery连续 23 tahun berada di nombor satu eksport kenderaan penumpang jenama China, bergantung bukan hanya kepada kekuatan produk, malah falsafah pengurusan lokal "Di mana, untuk mana, menjadi sebahagian tempatan".

Data terbaru menunjukkan, Julai 2026 Kumpulan Chery eksport 202,533 unit, pertumbuhan tahun ke tahun 70.1%, menjadi syarikat automotif pertama dalam negara yang eksport bulanan pecah 200,000 unit, bersamaan purata setiap 16 saat ada satu unit kereta Chery pergi ke luar negara. Jan hingga Julai 2026, Chery累计 eksport 1,146,350 unit, pertumbuhan tahun ke tahun 71.2%, cepat pecah tahap satu juta. Sehingga akhir Julai, Chery global累计 pengguna kereta pecah 20.16 juta, di mana pengguna luar negara lebih 6.99 juta, produk dihantar ke lebih 130 negara dan kawasan.

Di sebalik angka jualan yang cemerlang, adalah strategi globalisasi "Mencerdas" Chery.

Berbanding banyak syarikat automotif dengan mod eksport keseluruhan kenderaan utama, Chery telah lama menyelesaikan daripada "keluar negara produk" hingga "keluar negara industri" peningkatan.

Kini pekerja luar negara Chery telah melebihi 20,000 orang, pekerja lokal di kilang luar negara mencapai peratusan 85%, telah mewujudkan personal, rantaian bekalan, pengeluaran yang sepenuhnya lokal.

Di Sepanyol, Chery melalui kilang bersama menyegarkan jenama automotif nasional tempatan, menciptakan ribuan pekerjaan lokal;

Di Afrika Selatan, selepas kilang baharu rasmi digunakan lengkap mengekalkan 690+ pekerja asal, dan mendorong lebih 3000 peluang pekerjaan hulu dan hilir.

Mod mendalam menyelaraskan masyarakat ekonomi tempatan, membolehkan Chery bukan sahaja "jenama luar yang menjual kereta", malah peserta pembangunan industri tempatan, penyumbang.

Yang bergantung pada layout lokal yang kukuh ini, Chery di pasaran global tinggi terus capai terobosan.

Jan hingga Jun 2026, Chery di Eropah累计 pecah 174,000 unit jualan, pertumbuhan tahun ke tahun 212%, di mana jualan model kenderaan elektrik 86,000 unit, pertumbuhan tahun ke tahun 385%, peratusan kenderaan elektrik hampir separuh.

Di Sepanyol, jenama bawah Chery累计 pecah 50,000 unit jualan, paruh pertama 2026 pertumbuhan tahun ke tahun lebih 90%, berada di 3 teratas jenama China;

Di United Kingdom, Chery sejak Mac连续 tiga bulan kekal di tangga kedua jualan bulanan;

Di Australia, Chery连续 22 bulan kekalkan jualan pertumbuhan positif, sebahagian model elektrik jualan hanya selepas Tesla Model Y;

Mei 2026, Chery rasmi masuk pasaran Kanada, menjadi salah satu syarikat automotif China pertama layout pasaran Amerika Utara.

Dari pasaran berkembang hingga pasaran maju Eropah, Amerika Utara, Australia, dari eksport keseluruhan kenderaan hingga pengeluaran lokal, Chery menggunakan 23 tahun masa, keluar jalur globalisasi yang mantap.

04

Kualiti dan Teknologi Ganda Sokongan: Keyakinan Pendekatan Jangka Panjang Globalisasi

Sudah tentu, sama ada jalan globalisasi boleh berjalan lama, pada akhirnya perlu kembali kepada produk dan teknologi itu sendiri.

Persaingan global, pada asasnya adalah persaingan kualiti dan teknologi. Chery boleh berdiri di 130 negara, bergantung bukan kepada strategi harga rendah, tetapi produk kualiti dan kekuatan teknologi yang boleh diuji oleh pasaran global.

Dari segi kualiti, kualiti global Chery telah menerima pengesahan berulang agensi berwenang.

Jun hingga Ogos 2026, di J.D. Power membaris kualiti kenderaan baharu, daya tarikan produk, pengalaman pembelian, servis selepas jualan dan kebolehpercayaan kenderaan lima penyelidikan teras, Chery semua meraih nombor satu jenama autonomi, menjadi satu-satunya jenama autonomi pada tahun ini yang meraih "Lima Kemenangan".

Dari segi keselamatan, Chery累计 sudah 71 model kenderaan menerima sijil keselamatan lima bintang pasaran China, Eropah, Australia, ASEAN dan pasaran global, bilangan model keselamatan lima bintang berada di nombor satu jenama China.

Tidak menimbung langkah kecil, tidak boleh sampai ke perseribu.

Keputusan ini, bukan daripada membual marketing, tetapi daripada satu model kenderaan ke satu model kenderaan ujian sebenar, pengesahan, bergantung pada penyelidikan global yang sama dan standard pengesahan sedikit demi sedikit ditapis, terkumpul.

Chery kini telah di seluruh dunia layout 8 pusat penyelidikan, membina sistem penyelidikan yang merangkumi global, setiap model global harus melalui persekitaran ekstrem suhu tinggi, suhu rendah, dataran tinggi, kelembapan tinggi pengesahan, menggunakan piawaian yang sama menjamin pengguna global boleh mendapat pengalaman kualiti yang konsisten.

Dari segi teknologi, Chery juga secara berterusan menyuntik senjata untuk globalisasi.

Pameran kali ini pameran Bateri Rhino, KuNeng Power, Chatter Intelligent Chassis teknologi hasil, adalah pembarisan terkumpul sistem teknologi Chery.

Berbased Bateri Rhino misalnya, melalui inovasi teknologi seperti pemisah entalpi tinggi, elektrolit pencegahan aktif, kolektor arus komposit, dalam keselamatan, ketumpatan tenaga capai terobosan, bateri pepejal 400Wh/kg juga telah masuk fasa pameran.

Sistem KuNeng Power merangkumi petro, hibrid, elektrik pelbagai jalur teknologi, motor flux magnetik boleh ubah, motor ganda flux axial teknologi teraju berterusan melandas. Pengulangan berterusan teknologi asas ini, untuk produk kekuatan model global Chery memberikan sokongan kukuh.

Yang bergantung pada kualiti dan teknologi ganda sandaran, kedudukan industri Chery di pasaran global berterusan meningkat.

Jan hingga Jun 2026, saham jualan global Kumpulan Chery mencapai 4.1%, berada di nombor 9 dunia. Dalam senarai 10 teratas jualan syarikat automotif global, pertama kali muncul tiga syarikat automotif China BYD, Geely, Chery, manakala Chery adalah yang paling tinggi tahap globalisasi, layout luar negara yang dalam.

Pandangan:

Masa depan automotif China adalah kenderaan global

Berdiri pada titik permulaan baru 20.16 juta pengguna global meninjau kembali, jalur 20+ tahun globalisasi Chery, tepat adalah gambaran kecil ekspor industri automotif China.

Dari mula-mula eksport keseluruhan kenderaan dapat mata wang, hingga kemudian membina kilang operasi lokal, hingga kini Kenderaan Global Asli, piawaian global yang sama, ekspor automotif China, sedang dari "eksport produk" menuju ke fasa baru "eksport jenama, eksport piawaian, eksport budaya".

Dan Chery telah terlebih dahulu tumbuh lengkap bentuk syarikat globalisasi:

8 pusat penyelidikan merangkumi global, ada sistem pengeluaran dan rantaian bekalan yang berakar di tempatan, ada matriks produk dihantar ke lebih 130 negara, ada lebih 20 juta pengguna global.

Ia bukan sahaja syarikat automotif China, malah syarikat automotif globalisasi yang sebenar.

"Kenderaan China, lebih lagi kenderaan global", kalimat ini diletakkan pada Chery hari ini, sudah bukan sekadar slogan, tetapi fakta yang sedang berlaku.

Dapat dijangkakan, bersama kekuatan keseluruhan industri automotif China terus meningkat, bersama sistem globalisasi Chery terus sempurna, masa depan akan ada lebih banyak model global asli seperti Fengyun T7, Arrizo 7 pergi ke seluruh dunia, manakala Chery sebagai pelopor di jalan ini, juga pasti akan di barisan global automotif baru, menempati kedudukan lebih penting.

August 21, 2026, the Chengdu Auto Show officially opened. The Chery brand showcased 12 products, covering pure electric, hybrid, and fuel powertrain forms. Among them, the most attention-grabbing are the Fengyun T7, launching on August 26, and the Arrizo 7, returning after many years.

Photos of multiple new Chery cars in real vehicle shots

The Fengyun T7 is positioned as a pure electric compact SUV. Pre-sales have already started, with a price range of 109,900 to 129,900 yuan. The entire series is equipped with 65.05kWh LiFePO4 Rhino batteries, with CLTC range unified at 600km. Fast charging from 30% to 80% takes approximately 20 minutes. The powertrain adopts a rear single-motor layout, with a maximum power of 178kW and peak torque of 275N·m.

Fengyun T7 Real Vehicle - Cockpit

Configuration gradient differences are mainly reflected in intelligent configurations. The top trim features the Qualcomm 8775 chip (4nm process, 72 TOPS computing power) and Falcon 500 driver assistance system, supporting highway NOA pilot and over 300 automatic parking scenarios. Middle and low trim cockpits use the 8155 chip; high-order intelligent driving functions are limited to the top trim, and LiDAR is not equipped.

T7 Real Vehicle - Rear Space

Fengyun T7 Real Vehicle - Trunk Space

As the brand's first "global car", Fengyun T7 is designed according to the 2026 version E-NCAP five-star safety standard. The body uses 80% high-strength steel and 18.84% hot-formed steel, with 9 airbags as standard. The homologous model has already launched in South Africa and Thailand. After launching domestically on August 26, it will undergo global synchronous sales. In the 100,000 to 150,000 yuan pure electric SUV market, the new car may compete with models like BYD Yuan PLUS, Deepal S05, AION AION Y, etc. The 600km range across the full series and the starting price of 109,900 yuan are its main differentiating features, but the wheelbase is at an average level among peers.

Arrizo 7 Real Vehicle Body

Arrizo 7 Real Vehicle - Rear Space

Arrizo 7, which was discontinued in 2017, makes its debut for the new generation at this auto show. The new car adopts a fastback coupe body shape, continuing the large-sized polygonal front grille design, and the rear is equipped with a full-width light group and diffuser decoration. According to official information, C-DM Super Energy Electric Hybrid and Kunpeng Fuel two power versions will be provided. The fuel version is expected to be equipped with a 1.5T engine, matched with CVT or dual-clutch transmission. Expected to launch in the fourth quarter of 2026.

Pure electric mid-size coupe Fengyun A9 launched on July 25. This car is equipped with 70.11kWh Rhino battery, CLTC pure electric range 655km; equipped with 12-in-1 high-power electric drive system, peak power 175kW; cockpit uses 3nm process high-performance chip, middle trim and above equipped with 23-speaker sound system, high trim offers passenger seat zero-gravity seat option and Falcon driving assistance system (27 high-precision sensors, including 1 LiDAR).

The Fengyun A9L ULTRA four-wheel drive version displayed at the same time is equipped with Kunpeng Super Energy Electric Hybrid CDM 6.0, CLTC pure electric range 260km, system maximum power 470kW, 0-100km/h acceleration 4.9 seconds. The chassis adopts a front double wishbone plus rear high-level five-link structure, equipped with CDC electromagnetic suspension and road active preview system.

QQ3 Modern Edition, as the first official modified version of QQ3, adopts Neo Retro design concept, combining retro elements with two exclusive colors: British Green and Milk Coffee. QQ3 EV powertrain offers two motors of 58kW and 90kW, using rear-engine rear-drive layout, CLTC range comes in 310km and 420km versions. Cockpit equipped with Qualcomm 8155 chip and 15.6-inch 2.5K central control screen, supporting L2 level assisted driving and 540° panoramic image.

QQ3 EV Modern Edition Real Vehicle - Cockpit

QQ3 EV Modern Edition British Green Real Vehicle - Wheels

QQ3 EV Modern Edition British Green Real Vehicle - Trunk Space

From the product line perspective, Fengyun T7 enters the 100,000 level pure electric SUV market with a 600km range standard across the full series and global verification system; Arrizo 7 covers family sedan users with dual power forms; Fengyun A9 and A9L form complementarity in pure electric and hybrid sedan fields respectively; QQ3 Modern Edition explores the boutique small car market segment with personalized design.

Chery's global R&D system and multi-energy parallel strategy provide wider market coverage capabilities. The Rhino battery safety verification standards and the global synchronous development mode of models constitute product endorsement. However, all models face fierce competition in their respective market segments. There are already multiple mature products from emerging brands and joint venture brands in the market. The brand premium capability of Fengyun and Arrizo series is still in the accumulation stage.

As these models launch one after another, Chery's product density in the new energy era will further increase. Whether its global standards can translate into market acceptance by end-users still needs to observe subsequent delivery performance and user feedback. (Editor: Xiaozhou)

On August 21, the 2026 Chengdu International Auto Show officially opened. Chery Group showcased 38 models from its five major brands: Chery, Exeed, Jetour, iCAR, and Vantech. Among them, the Chery brand brought 12 models. Fengyun A9 and Fengyun T7, the "Visual Twin Stars", appeared on stage together; the QQ3 Modern Edition started its early tasting experience; the new benchmark for global quality family sedan, Arrizo 7, welcomed its global debut.

In 2026, Chery arrived at a new historical coordinate in the global automotive industry landscape. In the first half of 2026, Chery's global sales share jumped to 9th position globally. Among the top ten, Chinese brands occupied three spots. By the end of July, Chery's global cumulative car users broke 20.16 million, among which overseas cumulative users exceeded 6.99 million. It has ranked first in Chinese car brand exports for 23 consecutive years. From January to July this year, Chery's cumulative vehicle exports reached 1.146 million, with a year-on-year growth of 71.2%. In July, with an achievement of 202,533 vehicles, it became China's first automaker to break 200,000 vehicles in monthly exports.

Behind the sales numbers is Chery's re-anchoring of the definition of "Global Car". Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated that Chery firmly believes that real global cars are not developed domestically then modified for export, but are anchored to the global market from the start of R&D. Chery insists on creating true native global cars facing the global market from the initial product definition. At this Chengdu Auto Show, Chery presented a global model matrix of the new energy era with global same-spec models meeting diverse global needs, re-validating the new pattern of "Global cars have entered China Time".

As Chery's first native global model in the Smart Electrification Era, the global quality pure electric SUV Fengyun T7 is the absolute focus of this auto show. The new car adopts "Wind-riding Aesthetics" exterior design, integrating Eastern heritage with global mainstream aesthetics. In terms of power, it is equipped with a 65.05kWh Rhinoceros Battery, combined with a wide-temperature range heat pump air conditioning and high-voltage PTC system, achieving CLTC 600km pure electric range. In terms of safety, it relies on the Fortress Body, 9 airbags, and master-level tuned chassis to build a solid overall vehicle safety base; in terms of intelligence, it is equipped with an Integrated Cockpit and Driving 8775 Chip, Lingxi Smart Cockpit 2.0, and Falcon 500 Driver Assistance System.

In terms of market, Fengyun T7's pre-sale price is 109,900 yuan to 129,900 yuan. Within 9 days of pre-sale, orders broke 16,787 units. According to plans, the new car will officially launch on August 26. In addition, Fengyun T7 has already entered South Africa and Thailand markets. It will enter China and Indonesia markets in August, launch in the EU market in September, and enter the UK, Malaysia, Australia, and other places in October.

The True Global Class C Flagship — Fengyun A9L ULTRA 4WD Version appeared together. The car features Yunzheng Exterior, Fengchen Interior, three-color light-up grille, and electric speed-control spoiler, combined with Snow Leopard 4WD and Front double wishbone + Rear five-link suspension, meeting the dual pursuit of performance and looks by young users; meanwhile, it is equipped with Falcon 700 Driver Assistance, Lingxi Smart Cockpit 2.0, the overall vehicle high-strength steel and aluminum ratio reaches 88%, equipped with 9 airbags and Rhinoceros Battery.

Particularly worth noting is that the new benchmark for global quality family sedan Arrizo 7 welcomed its first public debut at this Chengdu Auto Show. This classic compact sedan that was silent for years officially completed its generation update and returned. Arrizo 7 draws inspiration from the dynamic changes of water, integrating the calmness of still water and the power of moving water into the overall vehicle design, forming a unique "Power of Moving Water" design language — when stationary, the body is relaxed and steady; when moving, the model surface flows dynamically. Besides global aesthetic design, the new car also provides C-DM Super Electric Hybrid and ICE Kunpeng Fuel Version two power choices, meeting differentiated needs of users in different global regions for performance and energy consumption.

In addition, the new QQ3's No. 001 official modification version — QQ3 Modern Edition also started early order taking at the auto show. The car incorporates Neo Retro design concept, paying tribute to classics with Retro-Futurism, integrating classic elements from 100 years of automotive industry with Smart Electrification era technology.

This year is Chery's "Electrification Transformation" product year, and also its technical year embracing Smart Electrification Era and continuously deepening new energy strategy. At this auto show, Chery brought frontier technology achievements in multiple fields such as Rhinoceros Battery, Kunpeng Power, AI Intelligence. As a major highlight of the booth, Chery created "Tech Ecology Island" themed booth, through forms of physical dismantling, immersive experiments, interactive participation, etc., transforming technical parameters into vivid experiences that audiences can see, touch, and perceive. A Rhinoceros Battery Safety Experience Line was set up on site. Visitors can observe solid-state battery exhibits up close, and watch extreme safety demonstrations of battery puncture, cell squeeze and water immersion.

At this Chengdu Auto Show, Chery presented a global model matrix of the new energy era with global same-spec models meeting diverse global needs, re-validating the new pattern of "Global cars have entered China Time".

On August 21, the 2026 Chengdu International Auto Show officially opened. Chery Group, with the theme "Chinese Cars, Global Champions", brought 38 models from its five major brands Chery, Exeed, Jetour, iCAR, and Traverse to Land at Hall 5 of China Western International Expo City. Among them, the Chery brand displayed 12 models, with Fengyun A9 and Fengyun T7 "Beauty Twin Stars" appearing on stage together, the QQ3 Modern Edition starting a trial experience, and the global quality family sedan new benchmark Arrizo 7 welcoming its global premiere.

Fengyun T7: Pre-sale orders break 16,000 in 9 days, officially launched on August 26

As Chery's first original global model in the smart electric era, the Fengyun T7 is positioned as a "Global Quality Pure Electric SUV". The new car adopts a "Wind-Taming Aesthetics" exterior design, equipped with a 65.05 kWh Rhino Battery, combined with a wide temperature range heat pump air conditioning and high-voltage PTC system, achieving a CLTC pure electric range of 600 km. Regarding intelligence, it is equipped with a Cockpit-Driving Integrated 8775 Chip, Lingxi Smart Cockpit 2.0, and Falcon 500 Driving Assistance System.

The pre-sale price of the Fengyun T7 is 109,900 yuan to 129,900 yuan. Official data shows pre-sale orders broke 16,787 units in 9 days. According to the plan, the new car will be officially launched on August 26. Regarding the launch rhythm, the Fengyun T7 has already been launched in South Africa and Thailand, will land in China and Indonesia markets in August, enter the EU in September, and land in the UK, Malaysia, Australia, etc., in October.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated at the press conference: "Chery believes that a true global car is not developed domestically and then modified for export, but anchored to the global market from the start of R&D."

[Global Quality Pure Electric SUV Fengyun T7]

Arrizo 7 Global Premiere: The "Dynamic Water Momentum" of the 80,000-level Family Sedan

The classic family sedan Arrizo 7, silent for many years, officially returned at this auto show, welcoming its global public premiere. The new car is positioned as a "Global Quality Family Sedan New Benchmark", anchoring the 80,000 to 100,000 level market.

The most noteworthy thing about this car is the design. Arrizo 7 draws inspiration from the dynamic and static changes of water, forming the "Dynamic Water Momentum" design language—when stationary, the body is spread out and steady; when moving, the surface flows with momentum. Regarding power, the new car provides C-DM Super Power Electric Hybrid and Kunpeng Petrol Version choices. According to official information, the Arrizo 7 is expected to officially launch in Q4 2026.

[Global Quality Family Sedan New Benchmark Arrizo 7]

Fengyun A9L Sports Edition On Display: 4WD 470kW, 0-100 4-Second Level

The Fengyun A9L Sports Edition appeared simultaneously at the auto show. The new car is equipped with a full set of exclusive performance upgrade kits, including blacked-out front ventilation outlets, spoiler components, 20-inch wheel rims, six-piston fixed calipers, and FNC-coated large ventilated slotted brake discs.

Regarding power, the new car is equipped with the Kunpeng Super Power Electric Hybrid CDM 6.0 System. The 4WD version has a combined power of 470 kW, peak torque of 854 N·m, 0-100 acceleration enters 4-second level, and combined range exceeds 2,000 km. The chassis adopts a front double wishbone + rear multi-link suspension structure. The data level is indeed impressive. However, the top-spec pricing at the 230,000 yuan level, in this price segment, the competitors faced are not only Chinese brands, but also Tesla Model 3 and Volkswagen ID. series. Whether this positioning as "Global True C-Class Flagship" can be accepted by the market at the terminal, still needs continuous sales to answer.

[Global True C-Class Flagship Fengyun A9L ULTRA 4WD Version]

QQ3 Modern Edition: Neo Retro Futurism

The QQ3 Modern Edition is another interesting product on the Chery stand. The No. 001 official modified version, Neo Retro design concept, fuses classic elements of the automotive industry with the tech feel of the smart electric era. Essentially, it is making friends with young people using design language.

The new QQ3 sold over 10,000 units monthly for four consecutive months, broke 10,000 units in the first month overseas. The QQ series has a global cumulative 1.6 million users, with users aged 20-35 accounting for 41%. In the global market, small car categories often carry emotional value beyond transportation tools. The logic of the QQ3 Modern Edition is very close to this logic: it sells not just a commute tool, but a form of personality expression.

[QQ3 Modern Edition]

Rhino Battery and Three Major Core Technologies

The Rhino Battery zone is the core of this technology showcase. A safety experience special line was set up on site, where the audience can watch extreme demonstrations of battery puncture and cell extrusion followed by water soaking.

[Rhino Battery Cell Squeeze and Water Soak Safety Demo]

The logic of the Rhino Battery is "Three Defense Lines": Rhino Crystal (Material/Cell)—Cathode standard strict 16%, Anode strict 20%, Separator strict 14%, Electrolyte strict 20%; Rhino Shield (Pack Structure)—31 layers of protection, 980DP high-strength steel underbody guard; Rhino Cloud (BMS Smart Control)—7x24h cloud monitoring.

Several tests shown on site: 10-needle puncture (10x national standard) no smoke no fire; bottom extrusion 50% (3x national standard) then 3-needle puncture no smoke; end-side extrusion 40% then fully soaked in water then discharged no smoke. 400Wh/kg sulfide all-solid-state battery was displayed simultaneously, according to official plan mounted on cars in 2026, mass market in 2027.

Manta Smart Intelligent Chassis i is another forward-looking technology. 4-in-1 Smart Driving Unit, integrating brake-by-wire, steer-by-wire, hub motor, active suspension, can achieve 90° wheel turn angle lateral driving, "0" meter turn in place, Elk test ≥ 90 km/h. But the cost, regulations, and supply chain maturity of the brake-by-wire chassis are still in the early stage, mass production landing takes time.

Regarding Kunpeng Power, Kunpeng Tianqing thermal efficiency 48.57%, oil-electric conversion efficiency > 4.0 kWh/L; Variable flux motor CLTC efficiency 96.7%, high-speed range increased by 10%. Lingxi Smart Cockpit-Carmind Large Model integrated 10 billion parameters, 550ms semantic response, supports 2,000+ in-car tool calls.

Final Thoughts:

At the 2026 Chengdu Auto Show, Chery used 38 models, 5 major brands, and a string of hard data to give its answer to "Global Cars".

From Fengyun T7's original R&D logic, to Arrizo 7's Oriental aesthetics expression, to QQ3 Modern Edition's youthful attempt, to Rhino Battery's systematic safety—Chery is doing something rarely done by Chinese brands: defining products with global standards, supporting overseas expansion with technical capabilities, and communicating with the world through design language.

This logic has been preliminarily validated by the market in the past few months: July single-month exports first broke 200,000 vehicles, global share rose to ninth in the first half of the year, January-July cumulative exports 1.146 million vehicles. And the achievement of 16,000 orders for Fengyun T7 in 9 days of pre-sale, also indicates that this "Original Global Car" logic is being accepted by more users.

Of course, from "Chinese Cars" to "Global Cars", from "Going Out" to "Going Up", there is still a long road ahead. But at least at Hall 5 of the Chengdu Auto Show, Chery has already shown people a clear direction—not selling Chinese cars to the world, but making global cars come from China. This direction is worth continued attention.

21 Ogos, Pameran Automotif Antarabangsa Chengdu 2026 secara rasmi bermula. Chery Group membawa serta 38 model daripada lima jenama bawah naungannya, Chery, Exeed, Jetour, iCAR, dan Zhongheng untuk dipamerkan. Di antaranya, jenama Chery membawa 12 model, di mana Fengyun A9 dan Fengyun T7 "Bintang Ganda Cantik" muncul bersama-sama, QQ3 edisi Moden mula menerima tempahan awal, dan Arrizo 7 standard baharu rumah keluarga berkualiti global menyaksikan debut globalnya.

Pada tahun 2026, Chery telah tiba pada koordinat sejarah baharu dalam struktur industri automotif global. Sepanjang setengah tahun pertama 2026, bahagian pasaran jualan global Chery melonjak ke posisi ke-9 di dunia, di mana jenama China menduduki tiga tempat daripada sepuluh teratas. Sehingga hujung Julai, jumlah pengguna kereta global kumulatif Chery melangkaui 20.16 juta, di mana pengguna luar negara kumulatif melebihi 6.99 juta, dan telah menduduki tempat pertama dalam eksport jenama automotif China selama 23 tahun berturut-turut. Pada Januari hingga Julai tahun ini, Chery telah mengeksport sebanyak 1.146 juta unit kereta secara kumulatif, meningkat 71.2% berbanding tahun sebelumnya. Pada bulan Julai, dengan pencapaian 202,533 unit, ia menjadi syarikat kereta China pertama yang menembusi 200,000 unit dalam sebutan bulanan.

Di sebalik angka jualan, terdapat penetapan semula definisi "kereta global" oleh Chery. Li Xueyong, Timbalan Presiden Eksekutif Chery Automobile Co., Ltd. menyatakan bahawa Chery yakin bahawa kereta global yang sebenar, bukan dibangunkan di dalam negara dahulu kemudian diubah untuk dieksport, tetapi ditetapkan secara global sejak permulaan penyelidikan dan pembangunan. Chery konsisten membina kereta global asli yang sebenar dengan sasaran pasaran global dari awal definisi produk. Di Pameran Automotif Chengdu kali ini, Chery sekali lagi mengesahkan corak baharu "kereta global telah memasuki masa China" dengan matriks model global era tenaga baharu yang sama di seluruh dunia dan memenuhi pelbagai keperluan global.

Sebagai model global asli pertama Chery dalam era kecerdasan dan elektrik, SUV Elektrik Murni berkualiti global Fengyun T7 adalah tumpuan utama pameran kali ini. Kereta baharu menggunakan reka bentuk luaran "Estetika Mengawal Angin", menggabungkan asas Timur dengan estetik arus perdana global menjadi satu. Dari segi kuasa, ia dilengkapkan dengan bateri Badak 65.05kWh, dikombinasikan dengan penghawa dingin pam haba suhu luas dan sistem PTC voltan tinggi, mencapai jarak larian elektrik murni CLTC 600km. Dari segi keselamatan, ia bergantung pada badan Batu, 9 beg udara dan suspensi teladan master, membina asas keselamatan keseluruhan kenderaan; dari segi kecerdasan, ia dilengkapi cip terpadu kabin-pemanduan 8775, Lingxi Cabin 2.0 dan sistem bantuan pemanduan Falcon 500.

Dari segi pasaran, harga pra-lancaran Fengyun T7 adalah dari 109,900 Yuan hingga 129,900 Yuan, dan tempahan selama 9 hari pra-lancaran telah melebihi 16,787 unit. Menurut perancangan, kereta baharu akan dilancarkan secara rasmi pada 26 Ogos. Selain itu, Fengyun T7 telah memasuki pasaran Afrika Selatan dan Thailand, pada bulan Ogos akan memasuki pasaran China dan Indonesia, pada bulan September akan dilancarkan di pasaran Kesatuan Eropah, pada bulan Oktober akan memasuki United Kingdom, Malaysia, Australia dan tempat-tempat lain.

Jenama sebenar global Kelas C - Fengyun A9L ULTRA edisi pacuan empat roda muncul bersama-sama di pentas. Kereta ini mempunyai luaran Yunzheng, dalaman Fengchen, gril pencahayaan tiga warna, sayap belakang kawalan kelajuan elektrik, dikombinasikan dengan pacuan empat roda Snow Leopard, suspensi lengan ganda hadapan + lima batang belakang, memenuhi permintaan ganda pengguna muda terhadap prestasi dan kecantikan; pada masa yang sama dilengkapkan dengan bantuan pemanduan Falcon 700, Lingxi Cabin 2.0, nisbah keluli-aluminium kekuatan tinggi keseluruhan kenderaan mencapai 88%, dilengkapi dengan 9 beg udara dan bateri Badak.

Yang paling bernilai untuk diperhatikan adalah, Arrizo 7 standard baharu rumah keluarga berkualiti global menyaksikan penampilan awam pertamanya di Pameran Automotif Chengdu kali ini. Sedan kompak klasik yang telah lama senyap ini telah selesai menggantikan dan kembali secara rasmi. Arrizo 7 mengambil inspirasi dari perubahan ketenangan dan pergerakan air, menggabungkan ketenangan air tenang dan kekuatan air bergerak ke dalam reka bentuk keseluruhan kenderaan, membentuk bahasa reka bentuk "Aliran Air Bergerak" yang unik - apabila diam, badan kenderaan terbuka dan stabil, apabila bergerak, muka bentuk mengalir dengan daya. Selain reka bentuk estetik global, kereta baharu juga menyediakan pilihan kuasa campuran elektrik C-DM Super Power dan ICE Kunpeng, memenuhi keperluan berbeza pengguna di pelbagai daerah global terhadap prestasi dan kecekapan tenaga.

Selain itu, versi modifikasi rasmi nombor 001 daripada QQ3 baharu — QQ3 Edisi Moden juga membuka tempahan awal di pameran. Kereta ini mengintegrasikan reka bentuk konsep Neo Retro, menghormati klasik dengan futurisme retro, menggabungkan elemen klasik dalam industri automotif seratus tahun dengan teknologi era kecerdasan dan elektrik.

Tahun ini adalah tahun produk Chery "Peralihan ke Elektrik", dan juga tahun teknologinya merangkul era kecerdasan elektrik dan memperdalam strategi tenaga baharu secara berterusan. Di pameran ini, Chery membawa hasil teknologi depan di pelbagai bidang seperti Bateri Badak, Kuasa Kunpeng, Kecerdasan AI dan lain-lain. Sebagai satu sorotan utama di stan pameran, Chery telah membangunkan stan pameran ber tema "Pulau Ekologi Teknologi", melalui bentuk seperti pemecahan fizikal, eksperimen penyelam, penyertaan interaktif, dan lain-lain, menukarkan parameter teknikal kepada pengalaman hidup yang boleh dilihat, disentuh, dan dirasai oleh penonton. Di tapak telah ditetapkan talian khas pengalaman keselamatan Bateri Badak, pengunjung boleh memerhatikan pameran bateri pepejal secara dekat, melihat demonstrasi keselamatan terhad tusukan bateri, pengejatan sel bateri dan rendaman air.

Di Pameran Automotif Chengdu kali ini, Chery sekali lagi mengesahkan corak baharu "kereta global telah memasuki masa China" dengan matriks model global era tenaga baharu yang sama di seluruh dunia dan memenuhi pelbagai keperluan global.

21 Ogos, Pameran Autom Antarabangsa Chengdu 2026 rasmi dibuka. Kumpulan Chery dengan tema "Kenderaan China Juara Dunia", membawa lima jenama Chery, Exeed, Jetour, iCAR, dan Zhongheng dengan jumlah 38 model melanda Balai 5 Pusat Konvensyen Antarabangsa Barat China. Di mana jenama Chery mempamerkan 12 model, Fengyun A9 dan Fengyun T7 "Bintang Ganda Estetik" muncul bersama, QQ3 Edisi Moden memulakan pra-ujian, penanda aras baru sedan keluarga kualiti global Arrizo 7 menerima pembedahan dunia global.

Fengyun T7: Pra-penjualan 9 hari tempahan pecah 16,000, rasmi keluar pada 26 Ogos

Sebagai model global asli pertama Chery Era Pintar Elektrik, Fengyun T7 dilokasikakan sebagai "Kenderaan SUV Penuh Elektrik Kualiti Global". Kereta baharu menggunakan reka bentuk luaran "Estetik Angin", dilengkapi bateri Rhinoceros 65.05kWh, digabungkan dengan sistem hawa dingin热泵 suhu lebar dan sistem PTC voltan tinggi, CLTC jarak bateri semata-mata mencapai 600km. Dari segi kecerdasan dilengkapi cip integrasi kapsul dan memandu 8775, Lingxi Cockpit Pintar 2.0 dan sistem bantuan memandu Falcon 500.

Pre-harga Fengyun T7 adalah 109,900 Yuan hingga 129,900 Yuan, data rasmi menunjukkan tempahan pra-penjualan 9 hari telah mencapai 16,787 buah. Mengikut pelan, kereta baharu akan rasmi keluar pada 26 Ogos. Dari segi irama keluar, Fengyun T7 kini telah keluar di Afrika Selatan dan Thailand, Ogos akan tiba di pasaran China dan Indonesia, September memasuki Kesatuan Eropah, Oktober tiba di United Kingdom, Malaysia, Australia dan tempat lain.

Pengerusi Eksekutif Chery Automobile Co., Ltd. Li Xueyong berkata di lokasi pelancaran: "Chery meyakini, kenderaan global sebenar, bukan hanya dikembangkan di China kemudian diubah untuk keluar, tetapi dari permulaan penyelidikan merancang untuk menyasar global."

[Kenderaan SUV Penuh Elektrik Kualiti Global Fengyun T7]

Arrizo 7 Pembedahan Dunia: "Tenaga Air Mengalir" Sedan Keluarga Kelas 80,000

Sedan keluarga klasik Arrizo 7 yang senyap bertahun-tahun kembali rasmi pada pameran ini, menerima perlihatan umum pertama kali di dunia. Kereta baharu dilokasikakan sebagai "Penanda Aras Baru Sedan Keluarga Kualiti Global", menyasarkan pasaran 80,000 hingga 100,000.

Kereta ini yang paling bernilai untuk diberitahu adalah reka bentuk, Arrizo 7 mengambil inspirasi dari perubahan statik dan dinamik air, membentuk gaya reka bentuk "Tenaga Air Mengalir" — apabila statik badan kenderaan terbentang stabil, apabila bergerak permukaan jenis aliran berkekuatan. Dari segi kuasa, kereta baharu menyediakan pilihan C-DM Super Power Elektrik Hibrid dan versi bahan bakar Kunpeng. Mengikut maklumat rasmi, Arrizo 7 dijangka keluar rasmi pada suku keempat 2026.

[Teras Baru Sedan Keluarga Kualiti Global Arrizo 7]

Fengyun A9L Edisi Sukan Muncul: Empat Penggerak 470kW, 0-100km/j 4 Saat

Fengyun A9L Edisi Sukan muncul serentak di pameran, kereta baharu dilengkapi dengan set penambahbaikan sukan eksklusif penuh, termasuk lubang ventilasi hadapan hitam, komponen aerodinamik, roda 20 inci, pemegang kaliper enam piston tetap dan piringan brek berongga berlatar FNC saiz besar.

Dari segi kuasa, kereta baharu dilengkapkan dengan sistem CDM 6.0 Super Power Elektrik Kunpeng, versi empat penggerak kuasa gabungan 470kW, tork maksimum 854N·m, pecutan 0-100 masuk ke darjah 4 saat, jarak gabungan bateri memecahkan 2000km. Rangka menggunakan struktur suspensi depan double wishbone + belakang multi-link. Dari segi data memang cukup keras. Tetapi harga top trim darjah 230,000, di kelas harga ini saingan yang dihadapi bukan hanya jenama China, ada juga Tesla Model 3 dan Volkswagen ID. Series. Penarafan "Flagship Global Sebenar Darjah C" ini boleh diterima pasaran di terminal, perlu teruskan jualan untuk menjawab.

[Flagship Global Sebenar Darjah C Fengyun A9L ULTRA Edisi Penggerak Empat]

QQ3 Edisi Moden: Neo Retro Futurisme Retro

QQ3 Edisi Moden adalah produk menarik lain di stan Chery. Versi pembaikan rasmi No. 001, reka bentuk filosofi Neo Retro, menggabungkan elemen klasik industri automotif dengan teknologi zaman era pintar elektrik. Pada asasnya menggunakan gaya reka bentuk untuk bergaul dengan orang muda.

QQ3 baru berturut-turut empat bulan jualan bulanan melebihi 10,000, luar negara bulan pertama pun pecah 10,000, QQ Series jumlah global 1.6 juta pengguna, 20-35 tahun pengguna 41%. Di pasaran global, kategori kereta kecil sering memikul nilai emosi melampaui alat pengangkutan.思路 QQ3 Edisi Moden sangat dekat dengan logik ini: ia tidak hanya menjual alat pengangkutan, tetapi ungkapan personaliti.

[QQ3 Edisi Moden]

Bateri Rhinoceros dan Tiga Teknologi Terusan

Rumah pameran Bateri Rhinoceros adalah teras demonstrasi teknologi kali ini. Lokasi menyediakan talian pengalaman keselamatan khusus, penonton boleh melihat demonstrasi limit bateri tikam, sel ditekan kemudian direndam air.

[Demonstrasi Keselamatan Tekan Bateri Rhinoceros dan Rendam Sel]

Logik Bateri Rhinoceros adalah "Tiga Garis Pertahanan": Rhinoceros Crystal (Bahan/Sel) — standard katod ketat 16%, anod ketat 20%, pemisah ketat 14%, elektrolit ketat 20%; Rhinoceros Shield (Struktur Pack) — 31 lapisan perlindungan, pelindung bawah keluli kuat 980DP; Rhinoceros Cloud (BMS Kawalan Pintar) — pemantauan awan 7×24 jam.

Tesis yang dipaparkan di lokasi: 10 jarum tikam (10 kali piawaian negara) tidak berasap tidak terbakar; tekan bawah 50% (3 kali piawaian negara) kemudian 3 jarum tikam tidak berasap; tekan sisi ujung 40% kemudian direndam air sepenuhnya kemudian nyahcas tidak berasap. Bateri pepejal sulfida 400Wh/kg serentak dipamerkan, mengikut pelan rasmi 2026 naik kereta, 2027 keluar massal.

Rangka Cerdas Flyfish i adalah teknologi prospektif lain. Unit pengembaraan pintar 4 Dalam 1, integrasi pckk kawalan elektronik, steering kawalan elektronik, motor roda, suspensi aktif, boleh capai sudut roda 90° pergerakan melintang, "0" meter belokan tempoh, Ujian Rusa Elk ≥90km/j. Tetapi kos rangka kawalan elektronik, undang-undang, kematangan rantaian bekalan masih di peringkat awal, keluaran massal perlu masa.

Dari segi kuasa Kunpeng, kecekapan terma Kunpeng Tianqing 48.57%, kecekapan penukaran minyak-elektrik >4.0kWh/L; kecekapan motor flux berubah CLTC 96.7%, jarak highway meningkat 10%. Lingxi Cockpit-Carmind model besar parameter 10 bilion, 550ms respons semantik, sokongan 2000+ alat dalam kereta dipanggil.

Penulis pada Akhir:

Pameran Autom Chengdu 2026, Chery menggunakan 38 model, lima jenama dan siri data keras, memberikan jawapan sendiri mengenai "Kenderaan Global".

Dari logik penyelidikan asli Fengyun T7, hingga ungkapan estetik timur Arrizo 7, hingga cubaan muda QQ3 Edisi Moden, hingga keselamatan berstruktur Bateri Rhinoceros — Chery sedang membuat sesuatu yang jarang dilakukan jenama China: menggunakan piawaian global untuk mentakrifkan produk, menggunakan kekuatan teknologi untuk menyokong keluar laut, menggunakan gaya reka bentuk untuk berdialog dengan dunia.

Logik ini beberapa bulan lalu telah mendapat pengesahan pasaran secara初步: Julai jualan tunggal keluar pertama kali melebihi 200,000 buah, separuh tahun pertama bahagian global naik ke kesembilan, Januari-Julai jumlah keluar 1.146 juta. Dan prestasi 1.6 tempahan 9 hari Fengyun T7 pra-penjualan, juga menunjukkan logik "Kenderaan Global Asli" ini sedang diterima oleh lebih banyak pengguna.

Sememangnya, dari "Kenderaan China" ke "Kenderaan Global", dari "Keluar Luar" ke "Naik Ke Atas", di tengah ada jalan yang sangat panjang. Tetapi sekurang-kurangnya di Balai 5 Pameran Autom Chengdu, Chery sudah menunjukkan arah yang jelas — bukan menjual Kenderaan China ke global, tetapi membiarkan Kenderaan Global berasal dari China. Arah ini, bernilai untuk terus diperhatikan.