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BYD, tiga huruf ini, menurut Wang Chuanfu, pada awalnya dibuat secara sembarangan, memilih nama yang tidak didaftarkan, kemudian, barulah ia diberi makna seperti "Membina Impian Anda", tetapi BYD di mata rakan seindustri asing mungkin bermaksud: "Jadilah Bapa Anda.
Percakapan ini terdengar seperti jenaka, tetapi apabila membuka data jualan Julai, anda akan mendapati ini mungkin benar.
Jualan total BYD pada Julai ialah 419,211 unit, di mana jualan luar negara mencapai 179,841 unit, meningkat 124.3% berbanding tahun lepas, sekaligus mencipta rekod tertinggi baru. Cumulatif eksport dari Januari hingga Julai ialah 969,000 unit, meningkat 78.4%. Mengikut momentum ini, Ogos akan menyambut tonggak jualan luar negara melepasi satu juta unit.
Semakin permulaan tahun, BYD secara luar negara telah menjual 789,367 unit secara kumulatif, meningkat 68%, nisbah jualan luar negara kepada jumlah jualan sekitar 43.6%. Setiap 10 unit kereta yang dijual, ada lebih 4 unit dijual kepada pengguna luar negara.
Australia adalah antara pasaran yang paling cemerlang bagi prestasi luar negara BYD.
Semi tahun pertama 2026, BYD secara kumulatif menghantar 52,335 unit di Australia, meningkat 124%. Penghantaran tunggal pada Jun ialah 18,881 unit, meningkat 131.5%, hanya 243 unit kurang daripada Toyota. Ini sudah menjadi bulan ketiga berturut-turut BYD menduduki kedudukan kedua jualan jenama di Australia, selepas Toyota yang mendominasi carta selama 20 tahun.
Segment pasar kereta elektrik sepenuhnya lebih luar biasa — BYD menghantar 29,192 unit kereta elektrik pada semi tahun pertama, meningkat 241.2%, menduduki 28.1% bahagian pasaran, secara rasmi menggantikan Tesla menjadi jenama kereta elektrik yang paling laku di Australia. Tesla menghantar 23,588 unit pada semi tahun pertama, bahagian 22.3%.
Jun, kereta elektrik sepenuhnya menduduki 23.3% daripada jumlah jualan kereta baru di Australia, manakala tahun lepas masa yang sama hanyalah 7.6%, bahagian pasaran dalam 6 bulan hampir tiga kali ganda. BYD adalah penerima manfaat terbesar daripada pertumbuhan letup ini.
Mac 2023, BYD baru rasmi memasuki pasaran United Kingdom. Hanya lebih tiga tahun, jualan kumulatif telah melepasi 100,000 unit.
4 bulan pertama 2026, BYD menjual 26,396 unit kereta baharu di United Kingdom, meningkat 124%, bahagian pasaran melebihi 7%, secara rasmi mengatasi BMW, Tesla, Volkswagen, menjadi jenama kereta elektrik terbesar di United Kingdom. BYD juga jenama yang paling cepat mencapai 5% bahagian pasaran dalam sejarah pasaran kereta United Kingdom.
Dari asalnya hanya model ATTO 3, kini berkembang kepada 10 model kereta; dari 5 titik jualan, berkembang kepada 143 buah — masa 3 tahun, BYD di United Kingdom telah menyelesaikan lompatan dari 0 ke 100,000, dari tidak dikenali ke nombor satu.
Pasaran Jepun sentiasa menjadi tulang belakang yang sukar dikunyah untuk syarikat kereta asing. Tetapi BYD menggunakan sebuah kereta untuk membuka pintu ini.
28 Julai 2026, BYD secara khusus untuk pasaran Jepun mencipta kereta elektrik sepenuhnya "Berangkas" (RACCO) secara rasmi membuka pra-penjualan. Harga permulaan 2.145 juta Yen, lebih kurang 88,700 Renminbi.
Minggu pertama pra-penjualan, pesanan deposit mengunci terus melepasi 5,000 unit. Apa konsepnya? Jualan BYD di Jepun tahun 2025 keseluruhan tahun hanya 3,731 unit. Pesanan satu minggu sebuah kereta, melebihi seluruh tahun lepas. Sebelum ini semasa penampilan di Pameran Kereta Tokyo, kereta konsep sudah mengutip kira-kira 30,000 pesanan berhasrat. BYD menetapkan sasaran untuk Berangkas pada akhir 2026 mendapat 10,000 pesanan — kelihatan sekarang, pencapaian sasaran ini mungkin tidak perlu menunggu sehingga akhir tahun.
Rakan dalam talian Jepun di satu sisi membincangkan "serbuan kereta China", di satu sisi secara senyap membuat pesanan. Inilah maklum balas yang paling jujur dari pasaran.
Soalannya, BYD bukan menukar harga dengan kuantiti, tetapi kuantiti dan harga sama-sama tinggi.
Denza Z9GT dibenarkan di Eropah, versi elektrik sepenuhnya di Perancis bermula harga 115,000 Euro, lebih kurang 918,000 Renminbi. Sementara di negara asal, model yang sama harga permulaan hanya 269,800 Renminbi. Satu kereta yang sama, harga Eropah tiga kali ganda lebih daripada China.
Tetapi harga tidak menakuti pengguna Eropah. Denza Z9GT di United Kingdom, Jerman, Perancis, Itali dan Sepanyol secara serentak membuka tempahan, rancang 2026 hingga akhir tahun meluas ke 30 negara. Pengurus pengurusan Denza Li Hui menyatakan, pesanan Z9GT sudah diaturkan hingga tiga bulan lagi. Denza Z di hari pelancaran di United Kingdom sudah menerima pesanan hampir 20 unit dari Serbia, pasaran Eropah dan Timur Tengah juga sedang mendesak penghantaran.
Satu kereta China berharga 300,000 Renminbi, di Eropah dijual hampir 1 juta, masih ada orang beratur rebut. Ini lima tahun yang lalu, siapa berani bayangkan?
Sekali gus, bisnes BYD sudah meliputi 119 negara dan kawasan di seluruh dunia. Pabrik di Thailand, Brazil beroperasi stabil, pangkalan di Hungary, Indonesia pada April 2026 mula pengeluaran, keupayaan tempatan luar negara dijangka melepasi 500,000 unit.
Sasaran jualan luar negara 2026 1.5 juta unit. Mengikut data sekarang — semi tahun pertama 789,000, Julai tunggal 180,000 — sasaran ini bukan sesuatu yang jauh.
Dari Australia hanya 243 unit untuk mengejar Toyota, ke United Kingdom 3 tahun 100,000 unit mengatasi BBA, hingga Jepun K-Car satu minggu pesanan melebihi keseluruhan tahun lepas — setiap langkah BYD di luar negara, bukan lagi "cuba-cuba", tetapi secara nyata memakan bahagian pasaran syarikat raksasa tradisional.
Tiga huruf BYD, di mata rakan seindustri asing mungkin bermaksud "Jadilah Bapa Anda". Tetapi bagi BYD sendiri, mungkin hanyalah satu lagi permulaan.
Sebabnya, pengglobalan pada asasnya bukan pengakhiran, tetapi maraton tanpa pengakhiran.
July 28, the 2026 Fortune Global 500 list was unveiled. BYD appeared on the list for the 5th consecutive year, ranking 91st, firmly securing a spot in the global top 100. Among the 8 domestic automakers included, BYD ranked the highest, and was the only Chinese automaker in the list to rank within the top 100.
Behind this achievement is a report card that makes all competitors look up to it.
4.6 Million Units! Global New Energy Vehicle Sales Champion, No DoubtsIn 2025, BYD's annual revenue reached 804 billion yuan, net profit 32.6 billion yuan, with new energy vehicle sales reaching 4.6 million units. What does 4.6 million units mean? It equates to selling 12,600 new energy vehicles daily, with one BYD delivered to a customer's hands every 7 seconds.
In the first half of 2026, despite the industry-wide pressure, BYD's cumulative sales still exceeded 1.8 million units. In July, BYD's 17 millionth new energy vehicle officially rolled off the production line, becoming the world's first automaker to achieve this milestone. Even more shocking, from the 16 millionth to the 17 millionth, BYD took less than 3 months—rolling off over 12,000 units daily. This manufacturing speed, placed in any automotive factory globally, is an incredible existence.
Why can BYD secure the seat of the global new energy vehicle benchmark enterprise? The answer is: willing to spend money on R&D.
In 2025, BYD's R&D investment reached 63.4 billion yuan, up 17% year-on-year, ranking first among A-share listed companies for two consecutive years. In Q1 2026, R&D investment reached 11.3 billion yuan, leading domestic mainstream automakers and top new forces. As of now, cumulative R&D investment has exceeded 250 billion yuan.
Where did the money go? In March 2026, BYD released the 2nd generation Blade Battery and Flash Charge technology. Under normal temperature, "5 minutes to charge well, 9 minutes to charge full", in -30 degree extreme cold environments, charging time is only 3 minutes longer than normal temperature. The Chief Engineer of MIIT specifically praised it at the press conference, saying it broke the technical bottleneck where "fast charging, high range, long life, and low-temperature performance cannot be obtained simultaneously". Charging is as fast as refueling, this time it really isn't boasting.
BYD also plans to build 20,000 Flash Charge stations nationwide by the end of the year, with a global layout of 6,000 overseas Flash Charge stations. In May, BYD was the first to promise a 1-year safety backstop for city pilot navigation, announcing that all models can be equipped with Sky Vision B Assisted Driving Laser Version. To date, no other automaker has followed up on this commitment.
If the domestic market is BYD's base, then the overseas market is its second growth curve.
In 2025, BYD's overseas sales broke through 1 million units for the first time, up 145% year-on-year. In the first half of 2026, overseas sales exceeded 780,000 units. Among them, European market registration reached 162,400 units in the first half, surging 136% year-on-year. The "Going Global" strategy has formed a pattern of "Latin America leading, Europe breaking through, Asia-Pacific blooming at multiple points".
This year, BYD's first overseas Cloud Rail was opened in Brazil, the Brazil factory reached the 100,000th new energy vehicle rolling off the line; Denza Z, Z9GT and D9 opened a new chapter of tech luxury in Europe; the first overseas dedicated Sea Otter model landed in Japan; the Thailand factory welcomed its second anniversary of production. As of now, BYD's business has spread across 121 countries and regions globally.
As of June 30, compared to traditional fuel vehicles, BYD new energy vehicles have cumulatively achieved carbon emission reduction of 149 million tons, equivalent to planting 2.48 billion trees. In terms of social responsibility, BYD launched a 3 billion yuan education charity fund, signed donation agreements with 127 universities nationwide, incentivizing over 6,000 students.
As a global new energy vehicle benchmark enterprise, BYD started from a battery factory, and now firmly ranks 91st on the Fortune Global 500. BYD has used more than 20 years to prove one thing: technological innovation is the only passport for Chinese automobiles to go global. As a global new energy vehicle benchmark enterprise, what is BYD's next goal? Wang Chuanfu has already given the answer - Cool the Earth by 1°C. This goal is huge, but with BYD's current pace, nothing is impossible.
28 Julai, senarai Fortune Global 500 tahun 2026 telah diumumkan. BYD telah muncul dalam senarai ini selama 5 tahun berturut-turut, berada di peringkat ke-91, kekal dalam kalangan 100 teratas dunia. Dalam keadaan 8 pengeluar kereta lengkap dari China telah disenaraikan, BYD menduduki tempat tertinggi, malah merupakan satu-satunya pengeluar kereta China dalam senarai yang menduduki peringkat dalam 100 teratas.
Di sebalik kejayaan ini, terdapat satu rekod prestasi yang memaksa semua pesaingnya untuk memandang tinggi.
4.6 Juta Unit! Juara Penjualan Kenderaan Elektrik Global, Tidak Ada TandinganTahun 2025, hasil jualan tahunan BYD mencecah 804 bilion Yuan, keuntungan bersih 32.6 bilion Yuan, dan jumlah penjualan kenderaan listrik tahunan mencecah 4.6 juta unit. Apakah konsep 4.6 juta unit? Ia bersamaan dengan menjual 12,600 unit kenderaan listrik setiap hari, setiap 7 saat, sebuah BYD telah dihantar ke tangan pengguna.
Separuh pertama 2026, dalam konteks sektor industri yang keseluruhan tertekan, jumlah penjualan terkumpul BYD masih melebihi 1.8 juta unit. Pada Julai, kenderaan listrik ke-17 juta BYD secara rasmi dikeluarkan dari kilang, menjadi pengeluar kereta pertama di dunia yang mencapai maraton ini. Lebih mengejutkan lagi, dari kenderaan ke-16 juta ke-17 juta, BYD hanya menggunakan masa kurang 3 bulan - purata keluaran dari kilang lebih 12,000 unit sehari. Kelajuan pembuatan ini, jika diletakkan di mana-mana kilang automotif di dunia, adalah sesuatu yang tidak masuk akal.
Apa sebab BYD boleh duduk teguh di takhta syarikat rujukan kenderaan listrik global? Jawapannya: Berani melabur dalam penyelidikan dan pembangunan.
Tahun 2025, perbelanjaan penyelidikan dan pembangunan BYD mencecah 63.4 bilion Yuan, meningkat 17% berbanding tahun sebelumnya, kekal sebagai yang pertama dalam syarikat tersenarai Saham A selama 2 tahun berturut-turut. Suku pertama 2026, perbelanjaan penyelidikan dan pembangunan mencecah 11.3 bilion Yuan, mendahului pengeluar kereta utama tempatan dan kuasa baru teratas. Sehingga kini, jumlah perbelanjaan penyelidikan dan pembangunan telah melepasi 250 bilion Yuan.
Dana dibelanjakan di mana? Mac 2026, BYD melancarkan Bateri Pisau Generasi Kedua dan teknologi cas kilat. Pada suhu bilik, "5 minit cas siap, 9 minit cas penuh", dalam persekitaran sangat sejuk零下 30 darjah, masa cas hanya 3 minit lebih daripada suhu bilik. Jurutera Tertinggi Kementerian Industri dalam sidang akhbar khas memuji, menyatakan ia telah memecahkan halangan teknologi yang "cas kilat, jarak jauh, jangka hayat panjang, prestasi suhu rendah tidak boleh dimiliki serentak". Cas sama laju dengan isi minyak, kali ini benar-benar bukan sembang kosong.
BYD juga merancang untuk membina 20,000 stesen cas kilat di seluruh negara menjelang akhir tahun, dengan pel布局 global 6,000 stesen cas kilat di luar negara. Mei, BYD pertama kali berjanji untuk menjamin keselamatan pemanduan bandar selama 1 tahun, mengisytiharkan semua model boleh memasang Sistem Bantuan Memandu Laser Mata Dewa B. Sehingga kini, tiada pengeluar kereta lain mengikuti janji ini.
Jika pasaran dalam negeri adalah dasar BYD, maka pasaran luar negara adalah lengkung pertumbuhan keduanya.
Tahun 2025, penjualan luar negeri BYD pertama kali melebihi 1 juta unit, meningkat 145%. Separuh pertama 2026, penjualan luar negeri melebihi 780,000 unit. Antara lain, pasaran Eropah pada separuh pertama tahun ini mencatatkan pendaftaran sebanyak 162,400 unit, meningkat 136% berbanding tahun lalu. Strategi keluar laut telah membentuk格局 "Latin Amerika memimpin, Eropah melalui terobosan, Asia Pasifik bercahaya di banyak titik".
Tahun ini, rel udara luar negeri pertama BYD dibuka di Brazil, kilang Brazil mencapai pengeluaran ke-100,000 unit kenderaan listrik; Denza Z, Z9GT dan D9 membuka bab kemewahan teknologi baru di Eropah; model kajian khusus luar negeri pertama Hai Ao mendarat di Jepun; kilang Thailand menyambut ulang tahun ke-2 pengeluaran. Sehingga kini, perniagaan BYD telah merentas 121 negara dan wilayah di seluruh dunia.
Sekian tarikh 30 Jun, kenderaan listrik BYD berbanding kereta bahan api tradisional, secara terkumpul telah merealisasikan pemotongan pelepasan karbon 149 juta tan, bersamaan dengan menanam 2.48 bilion pokok. Dalam aspek tanggungjawab sosial, BYD melancarkan dana amal pendidikan 3 bilion Yuan, bersetuju dengan 127 universiti di seluruh negara untuk memberikan derma, mengilhamkan lebih 6,000 pelajar.
Sebagai syarikat rujukan kenderaan listrik global, BYD bermula dari sebuah kilang bateri, sehingga kini kekal di peringkat ke-91 Fortune Global 500. Dengan masa 20 tahun lebih, BYD telah membuktikan satu perkara: inovasi teknologi adalah sijil satu-satunya bagi industri automotif China menuju ke global. Sebagai syarikat rujukan kenderaan listrik global, apakah matlamat seterusnya BYD? Wang Chuanfu telah memberikan jawapan - menurunkan suhu bumi 1°C. Matlamat ini besar, tetapi dengan irama hari ini BYD, tiada yang mustahil.
July 28, 2026, the highly anticipated Fortune Global 500 list was grandly released! BYD proudly made it to the list again; this is already the brand's fifth consecutive year joining the world's top 100. This time ranked 91st, firmly standing within the global top 100 elite enterprise camp, a benchmark enterprise for global new energy vehicles, continuously demonstrating the core strength of Chinese new energy enterprises!
Momentum soaring, full of achievements! In 2025, BYD delivered a report card sufficient to astonish the industry, with annual revenue reaching a high of 804 billion yuan, and net profit breaking through 32.6 billion yuan. Operating performance steadily climbed, with a thriving momentum! In the core sales track, BYD's annual new energy vehicle sales broke 4.6 million units, winning both the global new energy vehicle sales champion and the China market auto sales champion titles, firmly standing at the core position of the global new energy vehicle benchmark enterprise! Entering 2026, brand popularity and market momentum continued unabated, with cumulative sales in the first half successfully breaking 1.8 million units, showing very strong growth momentum! More worth cheering about is that in the same month of July, BYD welcomed a historic highlight moment—the brand's 17 millionth new energy vehicle went off the line smoothly, becoming the first auto enterprise globally to unlock this milestone achievement, once again refreshing industry records and creating a new legend!
Deep cultivation in the innovation track, sticking to the original intention of technology! Since development, BYD has always held the core development concept of "Technology is King, Innovation is Foundation", driving continuous brand iteration and leading the industry with ultra-high intensity R&D investment! In 2025, BYD's R&D investment was heavily weighted to 63.4 billion yuan, a year-on-year surge of 17%. Relying on core R&D strength, it won the top spot in R&D investment among A-share listed companies for two consecutive years, firmly securing the first place in the industry! In the first quarter of 2026, brand R&D investment reached a new high again, single quarter investment of 11.3 billion yuan, far leading domestic mainstream automakers and top new energy forces, R&D courage is unquestionable! As of now, BYD's cumulative R&D investment has forcibly broken through 250 billion yuan. Long-term, continuous, and high-amount technology deep cultivation has allowed a series of disruptive frontier technologies to accelerate implementation and iteration!
Innovation results blooming everywhere, black technology empowering universal mobility! In March 2026, BYD heavily released the second-generation Blade Battery and brand-new super-fast charging technology, completely revolutionizing the new energy mobility experience with breakthrough technologies. Meanwhile, planning to complete the layout construction of 20,000 super-fast charging stations nationwide by the end of the year, comprehensively improving the domestic energy replenishment system! Not only deepening the domestic market, BYD is also fully laying out the global energy replenishment network, planning to land 6,000 overseas super-fast charging stations, letting the convenience of Chinese intelligence benefit global users! In May of the same year, BYD once again led industry change, being the first to announce a full one-year comprehensive backing guarantee for city navigation safety, while realizing the entire series models can be equipped with the Divine Eye B Assisted Driving Laser Version, breaking industry barriers in one move, officially opening the era of universal city navigation accessible to everyone!
Setting sail overseas to expand territory, global layout momentum like a rainbow! Relying on solid product strength and brand reputation, BYD's globalization development pace accelerated to full speed, overseas market performance welcomed explosive growth! In 2025, BYD's overseas sales successfully broke through the 1 million unit mark for the first time, surging 145% year-on-year, growth speed was very astonishing! In the first half of 2026, the overseas hot-selling trend continued to extend, sales easily broke through 780,000 units, overseas market recognition continued to skyrocket! Nowadays, BYD has successfully created a new pattern of "Latin America leading, Europe breakthrough, Asia-Pacific multi-point blooming" globalization development, overseas version continuously expanding, blooming everywhere!
Many overseas landing results are bright and eye-catching: Brazil's first overseas SkyRail officially opened for operation smoothly, Brazil factory successfully completed the 100,000th new energy vehicle off the line milestone; Denza Z, Z9GT, D9 three car models joined forces to land in the European market, reshaping the European high-end new energy mobility pattern, opening a new chapter of Chinese automotive European technology luxury! The brand-new model Otter (BYD RACCO) developed specifically for overseas markets officially landed in Japan, accurately deepening the niche market; Thailand factory also fully welcomed the two-year anniversary of production, localization operation becoming more and more mature! As of now, BYD business version has covered 121 countries and regions globally, formally entering a new stage of globalization with localized deep cultivation and high-quality advancement!
Holding responsibility to travel far, green responsibility empowering the future! On the dual carbon development track, BYD has always practiced sustainable development concepts with a green original intention, delivering a stunning environmental protection report card! Data shows, as of June 30, 2026, BYD new energy vehicles compared to traditional fuel cars, in energy production and usage links cumulative achieved 149 million tons carbon emission reduction amount, equivalent to planting 2.48 billion trees, using core strength to contribute Chinese power for global carbon reduction and ecological protection!
On the path of social responsibility practice, BYD is also not stopping steps, moving forward with great love! The brand heavily set up a 3 billion yuan education charity fund, partnering with 127 universities nationwide to achieve public welfare donation cooperation, cumulatively incentivizing and helping more than 6,000 students chase dreams forward, empowering education development with public welfare power, passing on the temperature and responsibility of national enterprises!
From securing the top 500 global spot, to leading the global new energy track, BYD's every breakthrough, every leap, is the best witness to deep cultivation technology innovation, gathering global expansion, sticking to original mission! Looking forward to the future, BYD will continue to hold original intention, forge ahead, unswervingly practice sustainable development concepts, with frontier hard core technology, perfect global layout, extreme product service, continuously refreshing industry height, going all out to assist global green transformation, striving to realize the beautiful vision of "Cooling the Earth by 1°C", continuously writing the new chapter of Chinese intelligence leading the world!
28 Julai 2026, Senarai 500 Syarikat Terbesar Dunia "Fortune" yang menjadi tumpuan seluruh dunia dilancarkan secara megah! BYD kembali menghiasi senarai dengan penuh kejayaan, ini adalah tahun kelima berturut-turut syarikat ini menyertai kalangan 100 perusahaan terkemuka di peringkat dunia, kali ini berada di peringkat ke-91, dengan kokoh berdiri dalam kalangan 100 perusahaan terpantas dunia, perusahaan pemimpin piawai bagi kenderaan elektrik global, terus mempertunjukkan kekuatan sebenar perusahaan tenaga baharu China!
Maju dengan langkah pasti, hasil yang gemilang! Pada tahun 2025, BYD menyajikan jawapan yang memukau industri, jumlah pendapatan tahunan mencecah 804 bilion yuan, keuntungan bersih melebihi 32.6 bilion yuan, prestasi operasi meningkat dengan mantap dan positif! Dalam laluan jualan utama, jualan kenderaan elektrik BYD sepanjang tahun 2025 mencecah lebih 4.6 juta unit, sekali gus meraih dua kehormatan sebagai juara jualan kenderaan elektrik global dan juara jualan syarikat automotif di pasaran China, dengan kukuh berdiri dalam kedudukan utama perusahaan penanda aras industri kenderaan elektrik global! Masuk tahun 2026, populariti dan momentum pasaran syarikat tidak surut, jumlah jualan kumulatif setengah tahun berjaya menembusi 1.8 juta unit, momentum pertumbuhan sangat kukuh! Lebih membanggakan lagi, pada Julai tahun yang sama, BYD merasai saat cemerlang bersejarah—kenderaan elektrik ke-17 juta jenama ini berjaya dilancarkan, menjadi perusahaan automotif pertama di dunia yang membuka pencapaian tonggak ini, sekali lagi memecahkan rekod industri dan mencipta legenda baharu!
Menyelami laluan inovasi, berpegang pada niat asal teknologi! Sejak awal pembangunan, BYD sentiasa memeluk konsep pembangunan teras "Teknologi adalah Raja, Inovasi adalah Asas", dengan pelaburan penyelidikan dan pembangunan berkeamatan tinggi, memacu jenama untuk terus berkembang dan memimpin industri! Pada tahun 2025, pelaburan penyelidikan dan pembangunan BYD mencapai 63.4 bilion yuan, peningkatan tahun ke tahun sebanyak 17%. Berbekal kekuatan penyelidikan dan pembangunan yang kukuh, ia telah meraih tempat teratas pelaburan penyelidikan dan pembangunan syarikat tersenarai di saham A selama dua tahun berturut-turut, kekuatan kukuh berada di peringkat pertama industri! Pada suku pertama 2026, pelaburan penyelidikan jenama ini mencapai paras baharu, pelaburan tunggal suku sebanyak 11.3 bilion yuan, jauh melebihi syarikat automotif utama di dalam negara dan kekuatan baharu tenaga baharu, keberanian penyelidikan dan pembangunan tidak dapat dinafikan! Hingga kini, pelaburan penyelidikan dan pembangunan kumulatif BYD telah menembusi 250 bilion yuan. Penyelidikan teknologi jangka panjang, berterusan dan berimpak tinggi membolehkan satu siri teknologi hadapan yang merosakkan dipercepatkan pelaksanaan dan penambahbaikan!
Hasil inovasi merebak di mana-mana, teknologi canggih memberdayakan perjalanan rakyat! Pada Mac 2026, BYD melancarkan Baterai Pisau Generasi Kedua dan Teknologi Pengisian Pantas Baharu secara rasmi, dengan teknologi terobosan mengubah pengalaman perjalanan tenaga baharu sepenuhnya, sambil merancang untuk menyiapkan rangkaian 20,000 stesen pengisian pantas di seluruh negara menjelang akhir tahun, melengkapi sistem pengisian kuasa domestik secara menyeluruh! Tidak hanya mendalam di pasaran domestik, BYD juga merancang rangkaian pengisian kuasa global, merancang 6,000 stesen pengisian pantas di luar negara, membolehkan kebolehan 'Buat di China' menjangkau pengguna di seluruh dunia! Pada Mei tahun yang sama, BYD memimpin perubahan industri sekali lagi, mengumumkan terlebih dahulu jaminan perlindungan penuh selama 1 tahun untuk keselamatan pemanda bandar, serentak mencapai semua model boleh dilengkapkan dengan edisi laser pemandu bantu Mata Dewa-B, sekali gus memecahkan halangan industri, secara rasmi membuka zaman baharu pemanduan bandar yang dapat dinikmati oleh semua orang!
Menembusi pasaran antarabangsa, pengembangan global bergema kuat! Dengan kekuatan produk yang kukuh dan reputasi jenama, langkah pembangunan global BYD semakin pesat, prestasi pasaran luar negara mencatat pertumbuhan yang pesat! Pada tahun 2025, jualan luar negara BYD berjaya menembusi angka 1 juta unit buat kali pertama, meningkat 145% berbanding tahun lalu, kadar pertumbuhan sangat mengagumkan! Setengah tahun pertama 2026, jualan di pasaran luar negara terus mendominasi, jualan dengan mudah melepasi 780,000 unit, penerimaan pasaran luar negara terus meningkat! Kini, BYD telah berjaya membentuk corak baharu pembangunan global "Amerika Latin memimpin, Eropah berkembang, Asia Pasifik merebak di mana-mana", peta pasaran luar negara terus berkembang luas, berjaya di mana-mana!
Banyak hasil penerapan di luar negara yang menarik: Laluan awan luar negara pertama di Brazil berjaya dibuka dan dikendalikan, kilang Brazil berjaya mencapai tonggak kenderaan elektrik ke-100,000 unit; Model Denza Z, Z9GT, dan D9 memasuki pasaran Eropah secara bersama, membentuk semula corak perjalanan mewah tenaga baharu di Eropah, membuka bab baharu teknologi dan kemewahan automotif China di Eropah; Model baharu yang direka khusus untuk pasaran luar negara, Berang-berang Laut (BYD RACCO) secara rasmi memasuki Jepun, menyelami pasaran sasaran; Kilang Thailand juga meraikan ulang tahun ke-2 pengeluaran dengan sempurna, pengurusan tempatan semakin matang! Hingga kini, peta perniagaan BYD telah meliputi 121 negara dan wilayah di seluruh dunia, secara rasmi memasuki fasa baharu globalisasi yang mendalam secara tempatan dan penambahbaikan berkualiti tinggi!
Bertanggungjawab demi masa depan, komitmen hijau memberi kuasa kepada masa depan! Dalam landasan pembangunan 'Dual Karbon', BYD sentiasa mematuhi komitmen hijau untuk mengamalkan konsep pembangunan lestari, menyajikan jawapan perlindungan alam sekitar yang gemilang! Data menunjukkan, sehingga 30 Jun 2026, kenderaan elektrik BYD berbanding kereta bahan api tradisional, dalam fasa pengeluaran dan penggunaan tenaga secara kumulatif telah merealisasikan 149 juta tan pengurangan karbon, setara menanam 2.48 bilion pokok, menggunakan kekuatan kukuh untuk menyumbang kekuatan China kepada pengurangan karbon global dan perlindungan ekologi!
Dalam laluan pelaksanaan tanggungjawab sosial, BYD juga tidak berhenti, bergerak dengan kasih sayang yang besar! Jenama melancarkan 3 bilion yuan dana filantropi pendidikan, berganding dengan 127 universiti di seluruh negara mencapai kerjasama sumbangan amal, secara kumulatif menggalakkan dan membantu lebih 6,000 pelajar mengejar impian, menggunakan kekuatan amal memberi kuasa kepada pembangunan pendidikan, memindahkan kehangatan dan tanggungjawab perusahaan negara!
Daripada bertapak kukuh di tempat 100 teratas Senarai 500 Dunia, sehingga memimpin laluan tenaga baharu global, setiap terobosan dan setiap lonjakan BYD adalah bukti terbaik dedikasi kepada inovasi teknologi, usaha pembukaan global, dan pemegang prinsip teras! Melihat ke depan, BYD akan terus memegang asas, maju dengan berani, bertegas mengamalkan konsep pembangunan lestari, dengan teknologi canggih dan berkualiti, susunan global yang sempurna, produk dan perkhidmatan muktamad, terus memperbaiki rekod industri, berusaha membantu transformasi hijau global, berusaha merealisasikan "Menyejukkan Bumi 1℃" impian indah, terus menulis bab baharu "Pembuatan China memimpin dunia"!
Auto Talk Magazine In-depth Report | On July 28, 2026, the 2026 Fortune Global 500 list was officially released. BYD successfully made the list for the fifth consecutive year, ranking 91st, continuously solidifying its seat among the global top 100 enterprises.
This ranking is not only a direct testament to BYD's operating scale and comprehensive strength, but also an iconic snapshot of the Chinese new energy vehicle industry moving to the center of the global stage. Relying on continuously leading market sales, long-term high-intensity R&D investment, and a steadily advancing global layout, BYD has grown into an indispensable core force in the global new energy vehicle sector.
Operating data outlines BYD's steady upward development curve. In 2025, BYD's full-year revenue reached 804 billion yuan, with a net profit of 32.6 billion yuan; New energy vehicle full-year sales reached 4.6 million units, securing both the global new energy vehicle sales champion and Chinese automaker sales champion titles at once.
Entering 2026, the growth momentum continues, with cumulative sales in the first half of the year exceeding 1.8 million units.
In July, BYD reached a historic milestone, with the brand's 17 millionth new energy vehicle officially rolling off the production line, becoming the first automaker in the world to achieve this milestone.
Behind the continuous breakthrough in production and sales scale lies a competitive moat built by a complete product matrix, a mature manufacturing system, and continuously iterated product capabilities.
For a long time, BYD has adhered to the core development philosophy of "Technology is King, Innovation is Fundamental", continuously placing R&D investment in a strategic priority position, building unreplicable technical barriers.
In 2025, BYD's R&D investment reached a high of 63.4 billion yuan, a 17% year-on-year increase, ranking first among A-share listed companies for two consecutive years; In Q1 2026, R&D investment was 11.3 billion yuan, significantly ahead of domestic mainstream automakers and top new energy brands. As of now, the company's cumulative R&D investment has exceeded 250 billion yuan.
Continuous capital investment is driving frontier technologies to accelerate from the laboratory to mass production.
In March 2026, BYD officially launched the second-generation Blade Battery and Supercharge technology, simultaneously announcing a massive charging network construction plan, striving to build 20,000 Supercharge stations domestically by the end of the year, and simultaneously laying out 6,000 Supercharge stations overseas, alleviating new energy users' charging anxiety from the root.
In May of the same year, BYD was the first to propose an industry commitment for one-year city navigation safety backup, announcing that all models can be equipped with the "God's Eye B" assisted driving laser version, lowering the threshold for high-level intelligent driving usage, and promoting the arrival of the era of nationwide city navigation. From power batteries and high-voltage charging technology to high-level intelligent driving, BYD has achieved autonomous control of core technologies, carving out a development path of self-research, self-manufacturing, and technology inclusivity.
The overseas market is becoming BYD's second growth curve. In 2025, BYD's overseas sales broke through 1 million units for the first time, a 145% surge year-on-year; In the first half of 2026, overseas sales continued an upward trend, exceeding 780,000 units. Nowadays, BYD's overseas strategy has taken shape, forming a clear pattern of "Leading in Latin America, Breaking through in Europe, Blossoming at Multiple Points in Asia-Pacific".
The first overseas SkyRail line in Brazil opened for traffic, and the 100,000th new energy vehicle rolled off the production line at the Brazil factory; Denza Z, Z9GT, D9 landed in the European market, launching the influence of Chinese high-end new energy brands; The model Sea Otter (BYD RACCO) built specifically for the overseas market landed in Japan; The Thailand factory welcomed its second anniversary of production.
As of now, BYD's business map has expanded to 121 countries and regions globally. Globalization is no longer limited to simple product exports, shifting towards a high-quality deep-plowing model of local production, local operations, and local R&D.
Beyond business growth, BYD continues to practice green development and corporate social responsibility. At the sustainable development level, as of June 30, BYD new energy vehicles have cumulatively reduced carbon emissions by 149 million tons compared to traditional fuel vehicles in energy production and usage links, equivalent to planting 2.48 billion trees, continuously helping the global carbon neutrality process.
In the field of education and public welfare, BYD established a 3 billion yuan education charity fund, established donation cooperation with 127 universities nationwide, encouraged over 6,000 young scholars to grow, feeding back industrial strength to social development, practicing corporate long-term value.
As a global new energy vehicle leader, BYD holds a steady seat in the global Top 100 of the Fortune 500, which is the inevitable result of decades of adhering to independent innovation and firmly promoting the globalization strategy.
Looking towards the future, BYD will continue to practice sustainable development goals, relying on frontier technology and a perfect global industrial layout, continuing to move forward towards the vision of "Lowering the Earth's Temperature by 1°C".
In-depth Commentary
BYD holding a firm seat in the Fortune 500 Top 100 for five consecutive years essentially verifies a development paradigm belonging to Chinese new energy automakers: adhering to long-termist technology investment, feeding back innovation with scale effects, and relying on whole industry chain advantages to balance deep cultivation of the domestic market and globalization expansion.
Unlike some automakers chasing traffic and capital dividends in the short term, BYD continues R&D investment at the level of tens of billions of yuan, building an integrated ecosystem of batteries, vehicles, intelligent driving, and energy infrastructure, breaking dependence on external core components, which is also its core confidence to continuously withstand industry cycle fluctuations.
Looking at the global automotive industry landscape, the pace of electrification transformation of traditional multinational automakers has slowed down, and the center of competition in the new energy track is accelerating transfer to Chinese enterprises. BYD's globalization has bid farewell to the primary stage of low-price exports, turning towards product customization, overseas factory building, and energy network collaborative layout, completing the leap from "Product Export" to "System Export". At the same time, we must see that overseas market trade barriers, local brand competition, and local policy differences are still long-term challenges.
In the long run, BYD's development story has long transcended the scope of a single enterprise and become a typical sample of China's manufacturing industry transformation and upgrading. The competition in the new energy vehicle industry has extended from single product competition to a comprehensive contest of technology, energy infrastructure, globalization operations, and sustainable concepts.
Continuously maintaining R&D determination, balancing domestic and international market rhythms, and continuously improving the green industry ecosystem, BYD is expected to continuously consolidate its status as a global new energy vehicle leader, continuously promoting the Chinese automotive industry to achieve a leap from "Automotive Giant" to "Automotive Powerhouse".
On July 28, the 2026 Fortune Global 500 list was officially released. BYD ranked 91st for the 5th consecutive year, with comprehensive strength firmly in the world's first echelon.
In 2025, BYD achieved annual revenue of 804 billion yuan and net profit of 32.6 billion yuan; new energy vehicle sales reached 4.6 million units for the year, securing the title of global new energy vehicle sales champion and China market automaker sales champion, among others. From January to June 2026, the company's cumulative sales exceeded 1.8 million units. In July, BYD's 17 millionth new energy vehicle officially rolled off the production line, becoming the first automaker to reach this milestone.
BYD has always adhered to the development concept of "Technology is King, Innovation is the Foundation". In 2025, the company's R&D investment reached 63.4 billion yuan, a year-on-year increase of 17%, ranking first among A-share listed companies for two consecutive years. In the first quarter of 2026, the company's R&D investment reached 11.3 billion yuan, leading domestic mainstream automakers and top new forces. So far, the company's cumulative R&D investment has exceeded 250 billion yuan. Continuous high-intensity technical investment has driven the accelerated implementation of more disruptive technological results. In March 2026, BYD released the second-generation Blade Battery and fast-charging technology, planning to build 20,000 fast-charging stations nationwide by the end of the year. In addition, BYD will also deploy 6,000 overseas fast-charging stations globally. In May, BYD was the first to commit to guaranteeing safety for 1 year for urban navigation, and announced that all models can be equipped with God's Eye B ADAS Laser Edition, opening an era of urban navigation for all.
In 2025, BYD's overseas sales exceeded 1 million units for the first time, a year-on-year increase of 145%; in the first half of 2026, overseas sales continued to grow, exceeding 780,000 units. The company's overseas expansion strategy has formed a pattern of "Leading in Latin America, Breaking Through in Europe, Blooming in Multiple Points in Asia and the Pacific". This year, BYD's first overseas SkyRail was opened in Brazil, and the Brazil factory reached the 100,000th new energy vehicle off the line; Denza Z, Z9GT and D9 jointly opened a new chapter of technological luxury in Europe; BYD's first overseas specialized model, Sea Otter (BYD RACCO), landed in Japan; the Thailand factory welcomed its second anniversary of production. BYD is accelerating into a new stage of globalization focusing on deep local cultivation and high-quality development. So far, BYD's business has spread to 121 countries and regions worldwide.
In terms of sustainable development, as of June 30, compared to traditional fuel vehicles, BYD's new energy vehicles have cumulatively achieved carbon emission reductions of 149 million tons in the energy production and usage links, equivalent to planting 2.48 billion trees. In terms of social responsibility implementation, BYD launched a 3 billion yuan education charity fund and reached donation agreements with 127 universities across the country, inspiring more than 6,000 students.
As a global leader in new energy vehicles, BYD's firm position in the top 100 world companies is the result of its persistence in technological innovation and global breakthrough. Looking ahead, BYD will continue to steadfastly uphold the concept of sustainable development, with more cutting-edge technology and a more complete global layout, to cool the Earth by 1°C.
Pada 28 Julai, senarai 500 Syarikat Terbesar Dunia Fortune 2026 diumumkan rasmi, BYD menyenaraikan untuk tahun ke-5 berturut-turut, menempati tempat ke-91, kekuatan komprehensif kekal di barisan teratas dunia.
Pada 2025, BYD mencapai jualan tahunan 804 bilion Yuan, untung bersih 32.6 bilion Yuan; jualan kenderaan baharu elektrik seluruh tahun mencecah 4.6 juta unit, menduduki kembali kejujuran jualan kenderaan baharu elektrik global, kejujuran jualan syarikat automotif pasaran China, dan lain-lain. Januari-Jun 2026, kumpul jualan syarikat melebihi 1.8 juta unit. Julai, kenderaan baharu elektrik ke-17 juta BYD rasmi dikeluarkan, menjadi syarikat automotif pertama mencapai landasan ini.
BYD sentiasa memegahi falsafah pembangunan 'Teknologi sebagai Raja, Inovasi sebagai Asas'. Pada 2025, pelaburan penyelidikan dan pembangunan syarikat mencapai 63.4 bilion Yuan, meningkat 17% secara tahun ke tahun, menduduki tempat pertama dalam syarikat tersenarai Saham A selama dua tahun berturut-turut. Kuartal pertama 2026, pelaburan R&D syarikat mencapai 11.3 bilion Yuan, memimpin syarikat automotif arus utama domestik dan kekuatan baharu terkemuka. Sehingga kini, jumlah pelaburan R&D syarikat telah melampaui 250 bilion Yuan. Pelaburan teknologi intensif berterusan mendorong lebih banyak hasil teknologi yang mengganggu dipercepatkan. Mac 2026, BYD melancarkan Bateri Blad generasi kedua dan teknologi pengecasan pantas, merancang membina 20,000 stesen pengecasan pantas di seluruh negara sebelum akhir tahun. Selain itu, BYD juga akan merancang 6,000 stesen pengecasan pantas di luar negara di seluruh dunia. Mei, BYD pertama kali berikrar menjamin keselamatan pandu bandar selama 1 tahun, dan mengumumkan semua model boleh dilengkapi dengan Laser Edisi Panduan Bantuan Mata Dewa B, mencipta era pandu bandar untuk semua rakyat.
Pada 2025, jualan luar negara BYD pertama kali melebihi 1 juta unit, meningkat 145% secara tahun ke tahun; separuh tahun pertama 2026, jualan luar negara terus berkembang, jualan melebihi 780,000 unit. Strategi keluar syarikat telah membentuk corak 'Amerika Latin memimpin, Eropah menerobos, Asia-Pasifik mekar pada banyak titik'. Tahun ini, Rel SkyRail luar negara pertama BYD dibuka di Brazil, kilang Brazil mencapai pengeluaran kenderaan baharu elektrik ke-100,000; Denza Z, Z9GT dan D9 bersama-sama membuka bab kemewahan teknologi baharu Eropah; model penyelidikan luar negara pertama BYD Berang-berang Laut (BYD RACCO) mendarat di Jepun; kilang Thailand menyambut ulang tahun kedua pengeluaran. BYD sedang mempercepatkan masuk ke peringkat baharu globalisasi yang mengutamakan tempatan dan pembangunan berkualiti tinggi. Sehingga kini, perniagaan BYD telah tersebar ke 121 negara dan wilayah di seluruh dunia.
Dari segi kelestarian, sehingga 30 Jun, kenderaan baharu elektrik BYD berbanding kenderaan bahan api tradisional, dalam fasa pengeluaran dan penggunaan tenaga telah mencapai jumlah pengurangan karbon sebanyak 149 juta tan, sama dengan penanaman pokok 2.48 bilion. Dari segi tanggungjawab sosial, BYD melancarkan dana filantropi pendidikan 3 bilion Yuan, dan mencapai perjanjian sumbangan dengan 127 universiti di seluruh negara, menggalakkan lebih 6,000 pelajar.
Sebagai pemimpin kenderaan baharu elektrik global, BYD kekal di barisan 100 syarikat teratas dunia, adalah hasil daripada memegahi inovasi teknologi dan terobosan global. Melihat ke hadapan, BYD akan terus berpegang pada falsafah kelestarian, dengan teknologi lebih terulung dan susunan global yang lebih lengkap, menurunkan suhu bumi 1°C.
Laporan Mendalam Majalah Auto | 28 Julai, tahun 2026, Jadual 500 Syarikat Terbesar Dunia "Fortune" dikeluarkan secara rasmi, BYD berjaya tersenarai selama tahun kelima berturut-turut, menduduki tempat ke-91, terus mengukuhkan kerusi dalam kalangan 100 syarikat terbesar di dunia.
Pencutan jadual ini, adalah pengesahan langsung terhadap skala operasi dan kekuatan komprehensif BYD, serta merupakan ringkasan simbolik industri kereta tenaga baharu China menuju ke tengah pentas global. Bergantung kepada jualan pasaran yang terus memimpin, pelaburan R&D yang tinggi dan berpanjangan, serta pelan pembangunan globalisasi yang diperkukuh, BYD telah berkembang menjadi kekuatan teras yang tidak boleh digantikan dalam trek kereta tenaga baharu global.
Data operasi melukis kurva perkembangan yang mantap dan meningkat pada BYD. Pada tahun 2025, pendapatan tahunan BYD mencapai 804 bilion yuan, keuntungan bersih 32.6 bilion yuan; jualan kereta tenaga baharu sepanjang tahun 4.6 juta unit, sekali gus memegang gelaran juara jualan kereta tenaga baharu global dan juara jualan syarikat automotif China.
Memasuki tahun 2026, momentum pertumbuhan berterusan, jualan terkumpul syarikat pada separuh pertama melepasi 1.8 juta unit.
Pada Julai, BYD mencapai titik bersejarah, kereta tenaga baharu ke-17 juta jenama rasmi diturunkan, menjadi syarikat automotif pertama di dunia mencapai tonggak ini.
Di sebalik ukuran pengeluaran dan jualan yang berterusan melampaui batas, adalah parit pertahanan kompetitif yang dibina bersama oleh matriks produk yang sempurna, sistem pengilangan yang matang dan daya produk yang berterusan.
Selama ini, BYD bertegas pada falsafah pembangunan teras "Teknologi sebagai Raja, Inovasi sebagai Asas", terus meletakkan pelaburan R&D pada kedudukan strategik teratas, membina rintangan teknologi yang sukar ditiru.
Pada tahun 2025, pelaburan R&D BYD mencecah 63.4 bilion yuan, meningkat 17% berbanding tahun lalu, menduduki tempat pertama dalam kalangan syarikat tersenarai di saham A selama dua tahun berturut-turut; pada suku pertama 2026, pelaburan R&D 11.3 bilion yuan, jauh mendahului syarikat automotif utama tempatan dan jenama EV teratas. Sehingga kini, jumlah pelaburan R&D syarikat telah melepasi 250 bilion yuan.
Aliran dana yang berterusan memacu teknologi terkini bergerak pantas dari makmal ke keluaran massal.
Pada Mac 2026, BYD secara rasmi melancarkan Bateri Pisau Generasi Kedua dan teknologi cas cepat, secara serentak mengumumkan pelan pembinaan rangkaian pengisian tenaga yang besar, berusaha membina 20,000 stesen cas cepat dalam negara menjelang akhir tahun, pada masa yang sama melancarkan 6,000 stesen cas cepat di luar negara, untuk mengurangkan kebimbangan pengguna EV dalam isu pengisian tenaga dari asalnya.
Pada Mei tahun yang sama, BYD merupakan yang pertama mengajukan janji industri selama satu tahun untuk keselamatan Panduan Bandar, mengumumkan semua model boleh memuatkan Sistem Panduan Pintar Mata Dewa B Laser Edition dengan bantuan pemanduan, menurunkan ambang penggunaan pemanduan pintar tahap tinggi, memacu kedatangan zaman Panduan Bandar kepada semua rakyat. Dari bateri daya, teknologi cas voltan tinggi ke pemanduan pintar tahap tinggi, BYD mencapai autonomi dan kawalan teknologi teras, menempuh laluan pembangunan penyelidikan dan pengeluaran sendiri serta manfaat teknologi.
Pasar luar negara, semakin menjadi kurva pertumbuhan kedua BYD. Pada tahun 2025, jualan luar negara BYD untuk kali pertama melepasi 1 juta unit, meningkat melonjak 145% berbanding tahun lalu; separuh pertama 2026 jualan luar negara berterusan menaik, jualan melebihi 780,000 unit. Kini strategi keluar BYD telah terbentuk, membentuk pola "Amerika Latin memimpin, Eropah memecahkan, Asia Pasifik berkembang banyak titik".
Kereta api awan luar negara pertama Brazil dibuka, ke-100,000 unit kereta hijau kilang Brazil diturunkan; Denza Z, Z9GT, D9 mendarat di pasar Eropah, membaling pengaruh jenama EV premium China; model yang dibangunkan khas untuk pasar luar negara Rakun (BYDRACCO) mendarat di Jepun; Kilang Thailand menyambut ulang tahun kedua pengeluaran.
Setakat kini, peta perniagaan BYD telah berkembang ke 121 negara dan kawasan di dunia, globalisasi tidak lagi terhad kepada eksport produk mudah, beralih kepada model penggarapan berkualiti tinggi pengeluaran tempatan, operasi tempatan, penyelidikan dan pembangunan tempatan.
Di luar pertumbuhan komersial, BYD terus mengamalkan pembangunan hijau dan tanggungjawab sosial perusahaan. Dari segi kelestarian, setakat 30 Jun, berbanding kereta bahan api tradisional, jualan keretateknologi baharu BYD secara kumulatif mengurangkan pelepasan karbon 149 juta tan dalam proses pengeluaran dan penggunaan tenaga, bersamaan dengan menanam 2.48 bilion pokok, terus membantu proses neutraliti karbon global.
Dalam bidang kebajikan pendidikan, BYD menubuhkan dana kebajikan pendidikan 3 bilion yuan, bekerjasama dengan 127 universiti di seluruh negara, menggalakkan lebih 6,000 pelajar muda berkembang, menggunakan kekuatan industri memberi semula kepada pembangunan sosial, mengamalkan nilai jangka panjang perusahaan.
Sebagai pemimpin kereta tenaga baharu global, BYD kekal dalam kalangan 100 teratas 500 Syarikat Terbesar Dunia, adalah hasil yang pasti daripada puluhan tahun mengekalkan inovasi sendiri dan memperkukuh strategi globalisasi.
Menghadapi masa depan, BYD akan terus mengamalkan matlamat kelestarian, bergantung pada teknologi terkini dan pelan pembangunan industri global yang sempurna, bergerak terus ke arah visi "Mendinginkan Bumi 1℃".
Ulasan Mendalam
BYD kekal dalam kalangan 100 teratas 500 Syarikat Terbesar Dunia selama lima tahun berturut-turut, pada asasnya mengesahkan satu paradigma pembangunan milik syarikat automotif EV China: mengekalkan pelaburan teknologi jangka panjang, memberi semula kepada inovasi melalui kesan skala, bergantung kepada kelebihan rantaian industri menyeluruh menggabungkan penggarapan pasar domestik dan ekspansi globalisasi.
Berbeza dengan sesetengah syarikat automotif mengejar keuntungan trafik dan modal dalam jangka pendek, BYD berterusan dengan pelaburan R&D peringkat berbilion yuan, membina ekosistem bersatu bateri, kereta, pemanduan pintar, infrastruktur tenaga, mengatasi kebergantungan komponen teras luaran, ini juga asas teras yang membolehkannya kekal mempertahankan daripada gelombang kitaran industri.
Melihat pada pola industri automotif global, irama transformasi elektifikasi syarikat automotif MNC tradisional perlahan, pusat persaingan trek EV semakin berpindah kepada syarikat China. Globalisasi BYD telah meninggalkan peringkat awal eksport harga rendah, beralih kepada tetapan produk, pembinaan kilang luar negara, koordinasi peta rangkaian tenaga, menamatkan lompatan dari "Output Produk" ke "Output Sistem". Pada masa yang sama, perlu melihat bahawa halangan perdagangan pasar luar negara, persaingan jenama tempatan, perbezaan dasar tempatan masih merupakan cabaran jangka panjang.
Dalam jangka panjang, kisah perkembangan BYD sudah lama melebihi kategori syarikat tunggal, menjadi sampel tipikal transformasi dan peningkatan industri pembuatan China. Persaingan industri kereta tenaga baharu telah berkembang dari persaingan produk tunggal, meluas ke perbandingan komprehensif teknologi, infrastruktur tenaga, operasi globalisasi, konsep kelestarian.
Terus mengekalkan ketegasan penyelidikan, menyeimbangkan irama pasaran domestik dan luar negara, terus menyempurnakan ekosistem industri hijau, BYD berpotensi terus mengukuhkan kedudukan pemimpin EV global, terus memacu industri automotif China mencapai lompatan dari "Negara Besar Automotif" ke "Kuasa Automotif".
July 15, Denza brand officially launched its flagship pure electric shooting brake model — Denza Z9GT, in the Malaysian market. The new car's local official price is 358,800 Ringgit, equivalent to approximately 595,700 Yuan. This launch holds profound significance; Malaysia becomes the first Asia-Pacific overseas market in Denza Z9GT's layout, marking that Denza has completed a key move in the Southeast Asia high-end new energy segment, formally building a complete overseas product matrix.
Since officially entering the Malaysian market in February 2025, Denza relies on the local core dealer Sime Darby Group to launch flagship stores in Kuala Lumpur's core business district, steadily promoting the overseas market layout. The brand initially launched two main models: the luxury MPV Denza D9 and the high-end PHEV SUV Denza B8. Relying on mature three-electric technology, luxury cabin quality, and reliable product quality, they quickly established themselves in the local high-end new energy niche segment, accumulating a solid market reputation and user base.
As Denza's annual flagship model, Z9GT has already completed its domestic launch in March this year, gathering multiple top core technologies of the brand. The new car is equipped with e3 Intelligent Chassis Architecture, Second-generation Safety Blade Battery, Sky-Eye 5.0 Advanced Intelligent Driving System, and DiSus-A Intelligent Air Body Control System, with hardware configuration maxed out. In terms of range, the new car offers a maximum pure electric range of 1,036 kilometers, completely solving range anxiety for long-distance travel, combining ultimate performance, comfortable experience, and ultra-low energy consumption. It is a benchmark product of Denza's technology accumulation. Launching to the overseas market will further demonstrate China's new energy vehicle core manufacturing strength.
This time Denza Z9GT's entry successfully filled the brand's product gap in the high-performance luxury coupe field, allowing Denza to form a product layout covering three major categories: MPV, SUV, high-performance GT sedan in the Malaysian market, fully covering diverse scenarios of high-end home use, business reception, and performance travel, further improving brand market competitiveness.
15 Julai, jenama Denza secara rasmi melancarkan model flagship Estate Elektrik miliknya—Denza Z9GT, di mana harga rasmi tempatan bagi kereta baharu ialah 358,800 Ringgit Malaysia, bersamaan kira-kira 595,700 Yuan. Pelancaran kali ini amat bermakna, Malaysia menjadi pasaran antarabangsa Asia Pasifik pertama bagi pelan Denza Z9GT, ini menandakan Denza telah meletakkan langkah penting di litar baharu premium Asia Tenggara, secara rasmi membina matriks produk antarabangsa yang lengkap.
Sejak Februari 2025 Denza secara rasmi memasuki pasaran Malaysia, Denza bergantung pada pengedar utama tempatan, kumpulan Sime, membuka outlet flagship di kawasan perniagaan utama Kuala Lumpur, memajukan pelan pasaran antarabangsa secara mantap. Jenama sebelum ini melancarkan MPV mewah Denza D9 dan SUV hybrid plug-in premium Denza B8, dua model utama, dengan memanfaatkan teknologi tiga komponen kuasa yang matang, kualiti kabin mewah dan kualiti produk yang boleh dipercayai, pantas berdiri kukuh di segmen baharu premium tempatan, mengumpulkan reputasi pasaran dan asas pengguna yang kukuh.
Sebagai model flagship tahunan Denza, Z9GT telah siap dilancarkan di dalam negara pada Mac tahun ini, menggabungkan pelbagai teknologi teratas jenama. Kereta baharu ini dilengkapi dengan arkitektur rangka bawah pintar Yi San Fang, bateri pisau selamat generasi kedua, sistem pemanduan pintar Mata Dewa 5.0 dan sistem kawalan badan udara pintar Yun Nian-A, konfigurasi perkakasan dimaksimalkan. Dari segi jarak, kereta baharu ini memiliki jarak perjalanan elektrik tulen sehingga 1036 kilometer, sepenuhnya menyelesaikan kebimbangan pengisian tenaga untuk perjalanan jauh, menggabungkan prestasi tertinggi, pengalaman keselesaan dan penggunaan tenaga sangat rendah, ia adalah produk piawai akumulasi teknologi Denza, memasuki pasaran antarabangsa juga akan menunjukkan lagi kekuatan pembuatan canggih kereta elektrik China.
Kemasukan Denza Z9GT ini berjaya mengisi kekosongan produk jenama dalam bidang kereta lumba mewah prestasi tinggi, membolehkan Denza membentuk struktur produk yang meliputi tiga kategori MPV, SUV dan kereta GT prestasi tinggi di pasaran Malaysia, meliputi sepenuhnya senario pelbagai kegunaan rumah premium, penerimaan perniagaan dan perjalanan prestasi, daya saing pasaran jenama semakin meningkat.
The European automotive market in 2026 is undergoing a subtle shift in power dynamics.
Data from the European Automobile Manufacturers Association (ACEA) shows that in May this year, the combined new car registrations of five Chinese automakers—BYD, SAIC MG, Geely, Chery, and Leapmotor—in 31 European countries reached 138,400 units, up 64.59% year-over-year. This achievement marks the first time Chinese cars have surpassed Japanese cars in Europe. In the pure electric segment, the share of Chinese brands in European pure electric sales has approached 15%.
JPMorgan's research report suggests that the share of Chinese automakers in the Western European market could reach 20% by 2028. Accelerated European electrification and the generational advantage in product definition by Chinese automakers are the core supports for this structural growth.
Along with sales growth, the overseas prices of Chinese cars also seem to prove the strength of this European strategy: the BYD Dolphin, starting domestically under 120,000 RMB, sold in the UK for 270,000 RMB. The Denza Z9GT, priced at 360,000 RMB domestically, was priced in Europe at over 900,000 RMB. BYD Seal and XPeng G6 prices were also generally 50% to even 100% higher than domestic.
Prices doubled, yet sales are skyrocketing. In this prosperous scenario, many views optimistically believe that Chinese EVs have successfully broken into the European market.
But in reality, have Chinese automakers truly taken root in Europe?
Sales prosperity supported by 'Relative Value'
The 'expensiveness' of Chinese EVs in Europe is largely a currency illusion.
Taking the BYD ATTO 3 sold in the German market (known as Yuan PLUS domestically) as an example, its terminal selling price is about €38,000. This includes the EU 10% base tariff, up to 35.3% countervailing duties on Chinese EVs, and Germany's 19% VAT. Plus WVTA EU Type Approval, Euro NCAP crash test compliance, logistics, and local marketing costs. After a Chinese EV crosses the ocean to arrive in Europe, the cost structure has undergone drastic changes.
Rhodium Group analysis believes that even with the EU 10% base tariff and up to 35.3% countervailing duties added, Chinese automakers' per-vehicle profit in Europe remains significantly higher than domestic. This 'European premium' constitutes a short-term profit buffer.
But if the reference is switched from 'domestic price' to 'local European market', Chinese cars in Europe have not departed from the old route of ultimate cost-performance.
The starting price of the Volkswagen ID.4 in the German market is about €45,000, which is about €7,000 more than the same-class BYD ATTO 3. In terms of configuration, the ID.4 base version often lacks panoramic sunroofs and heated seats; these require consumers to pay extra thousands of euros for option packages.
In contrast, Chinese cars usually adopt a 'fully equipped' strategy. Dataforce data shows that Chinese brand pure electric sales in Europe doubled year-on-year, and market share surpassed 15% for the first time. The core driver is precisely this 'same price, higher spec' relative cost-performance.
However, in the high-end market representing brand height, the situation is completely different.
Products like Denza Z9GT and NIO ET7 are widely discussed in the media, and their pricing also rivals same-class models of BBA (Mercedes-Benz, BMW, Audi), but actual sales are still in the climbing phase. In the first half of 2026, NIO's sales in Europe were only in the hundreds, while Zeekr and XPeng sales were only in the thousands.
Behind the huge gap in high-end product sales lies a gap in brand awareness. Most European users are still completely unfamiliar with Chinese cars. With brand awareness nearly at 0, there is no foundation for discussing brand premium and so-called 'premium'. Market research firm Civey data shows that BYD's aided awareness in Germany reached 64%, MG was at 26%, but most new Chinese brands entering Europe (Leapmotor, Lynk & Co, Deepal, Jaecoo, etc.) awareness remains between 1%-11%, mostly under 10%.
It is worth noting that in mature European markets, 'premium' is the collective subconscious forged by century-old reputation + racing history + celebrity owners + magazine long-term tests + used car value retention. The 'premium' of Mercedes-Benz, BMW, and even DS did not start in 2020; it is the accumulation of nearly a century of development and generations of use.
Denza Z9GT product strength is extremely high, but when it appears on European streets, passersby will not automatically think 'this car is really expensive' as they do seeing a Panamera.
So, the prosperity of sales data did not change a fact: the underlying color of the offensive of Chinese automakers in Europe remains cost-performance. In the past few years, the relative advantage built by Chinese cars in supply chain efficiency and technology happened to hit the window period of sluggish electrification transformation by European local automakers, but this still cannot be said to be the strategic foothold of Chinese cars in Europe.
While brand awareness is still climbing and the residual value system still needs to be established, holding the basic platform of cost-performance and respecting the mature rules of the local market is more important than hastily declaring 'conquering Europe'. After all, sales can be leveraged by pricing, but brands can only be boiled out by time.
Beware of 'Involution' Spillover
For Chinese automakers going overseas on a large scale, the real test lies not in whether high prices can create the illusion of 'high-end', but in whether they can restrain the impulse to trade short-term share using 'involution' logic.
'We need to be vigilant about signs of involution; we must not bring price wars to Europe,' said a Chinese automaker's German sales head.
The strategy of 'losing money to gain praise' might swap for beautiful report data in the short term, but in the long run it is no different than quenching thirst with poison.
Europe is a mature and rational market. Consumers, dealers, and industry associations have extremely high sensitivity to 'predatory competition'. Once Chinese automakers are seen as 'troublemakers' disrupting market order, what will follow will be stricter trade barriers and public opinion counterattacks.
The EU 'Industrial Accelerator Act' has attempted to link public subsidies with 'Made in EU' localization content. This is exactly a defensive reaction to market disorderly shocks.
Leapmotor Senior Vice President Xu Jun believes that if the price war prevalent domestically is copied overseas, it could lead to overseas profit margins lower than domestic, and brand Chinese brands with the 'low price low quality' label. Any company having issues overseas could affect the reputation of the entire Chinese brand, creating a situation of 'glory for one, glory for all; damage for one, damage for all'.
Looking back at history, the rise path of Korean cars in Europe has extremely strong reference value for Chinese automakers.
When Hyundai-Kia first entered Europe in the 1980s, their situation was more difficult than today's Chinese automakers, called 'refrigerators on wheels'. To open the market, Hyundai-Kia adopted an extremely long 'water storage' strategy. Over a period of 15 to 20 years, Korean cars were basically in a no-profit state in Europe.
They invested nearly €2 billion to build production bases in Czechia and Slovakia, set up R&D centers in Frankfurt, Germany, and employed a large number of European local engineers, just to build a car that fits European tastes. Facing consumer doubts on quality, Hyundai-Kia launched unprecedented '5 year/10 year super long warranty', using corporate credit to endorse products, rather than relying on bottomless price cuts.
Subsequently, they poached Audi designer Peter Schreyer, established family design language, set up a test center at Nürburgring Nordschleife, and hired BMW engineers to tune the chassis, gradually taking off the 'cheap' hat. Hyundai-Kia's European R&D branch also developed exclusive Hyundai Kona and Kia Ceed products for European users.
To this day, Korean cars are already an undeniable force in the European market. In 2025, the European market share of Korean pure electric cars reached 8%, second only to Volkswagen, Stellantis, and BMW Group. EV6 and IONIQ 5 even won the 'European Car of the Year' award.
In a mature automotive market, there are no shortcuts for brand elevation, only 'slow work'. Korean cars' data today is exchanged for the persistence of quality, R&D, and service for decades like one day. Current popularity of Chinese EVs in Europe is undoubtedly a phased victory achieved by industry lane change overtaking. However, high sales growth does not equal brand foundation, and price advantage does not equal brand premium.
'We would rather go slower, clumsier, but must hold the red line. For example, we registered subsidiaries in Thailand to deepen local management. Forecasting possibly losing for 8 years, but still building the system solidly, rather than trading for scale with low prices,' said Xu Jun.
Beware of involution spillover and adhere to long-termism. This should not just be a slogan. It means respecting local market rules and cultural customs, taking the time to build localized R&D, production, and after-sales service networks, and daring to sacrifice short-term sales benefits to maintain brand health.
After all, Korean cars took 45 years to get to today. The marathon of Chinese automakers in Europe might have just finished the first five kilometers.
Pasaran automoter Eropah pada tahun 2026 sedang mengalami pertukaran kuasa yang halus.
Data dari Persatuan Pengeluar Automoter Eropah (ACEA) menunjukkan, pada Mei tahun ini, jumlah pendaftaran kenderaan baharu bagi lima pengeluar automoter China - BYD, MG Motor, Geely, Chery, dan Leapmotor - di 31 negara Eropah mencapai 138,400 unit, meningkat 64.59% berbanding tempoh sama tahun lalu. Prestasi ini membolehkan kereta buatan China untuk pertama kalinya melebihi kereta Jepun di Eropah. Dalam kategori kenderaan elektrik sepenuhnya (BEV), bahagian pasaran kenderaan elektrik China di Eropah telah menghampiri 15%.
Laporan kajian JPMorgan berpendapat, bahagian pasaran pengeluar automoter China di pasaran Eropah Barat mungkin mencecah 20% pada tahun 2028; pemacu utama pertumbuhan struktural ini adalah percepatan elektrifikasi di Eropah dan kelebihan definisi produk pengeluar automoter China.
Dalam masa pertumbuhan jualan, harga jualan luar negara kereta China juga seolah-nya membuktikan strategi agresif Eropah ini: harga permulaan di dalam negara kurang daripada 120,000 Yuan China untuk BYD Dolphin, dijual di United Kingdom sebanyak 270,000 Yuan; Denza Z9GT berharga 360,000 Yuan di dalam China, harga di Eropah setaraf melebihi 900,000 Yuan; BYD Seal dan Xpeng G6, harga juga umum lebih tinggi 50% atau bahkan dua kali ganda daripada harga di dalam China.
Harga berlipat ganda dua kali, namun jualan melonjak melampau. Dalam kehebatan ini, banyak pandangan optimis percaya, kereta elektrik China telah berjaya membuka celah pasaran Eropah.
Namun sebenarnya, adakah pengeluar automoter China benar-benar telah berdiri kukuh di Eropah?
"Kemakmuran jualan yang disokong oleh 'keuntungan harga relatif'"
Mahal kereta EV China di Eropah, dalam banyak hal, adalah ilusi mata wang.
Sebagai contoh, BYD ATTO 3 yang dijual di pasaran Jerman (di China dikenali sebagai Yuan PLUS), harga penjualan akhir sekitar 38,000 Euro. Ini termasuk tarif asas Eropah 10%, cukai anti-subsidi sehingga 35.3% untuk EV China, dan Cukai Nilai Ditambah (VAT) Jerman 19%. Ditambah dengan pengesahan WVTA Eropah, ujian tabrakan Euro NCAP, logistik dan kos pemasaran tempatan, struktur kos kereta elektrik China yang sampai ke Eropah telah berubah secara drastik.
Analyst dari Rhodium Group berpendapat, walaupun ditambah tarif asas Eropah 10% dan cukai anti-subsidi sehingga 35.3%, keuntungan per kenderaan pengeluar China di Eropah masih lebih tinggi daripada di dalam China. "Eropah Premium" ini membentuk penapis keuntungan jangka pendek.
Tetapi jika rujukannya ditukar dari "harga di dalam China" ke "pasaran tempatan Eropah", kereta China di Eropah tidak meninggalkan laluan nilai kos tinggi.
Volkswagen ID.4 di pasaran Jerman berharga sekitar 45,000 Euro, hampir 7,000 Euro lebih mahal daripada BYD ATTO 3 yang sama kategori. Untuk ID.4 versi asas, selalunya tiada tingkap kaca seluruh badan, pemanas tempat duduk, perlu bayar tambahan ribuan Euro untuk pakej pilihan.
Sebaliknya, kereta China biasanya guna strategi "penuh dengan perhiasan". Data Dataforce menunjukkan, jualan EV China di Eropah meningkat dua kali ganda, bahagian pasaran pertama kali melebihi 15%, pendorong utamanya ialah "nilai relatif tinggi untuk harga sama".
Sementara dalam pasaran mewah yang mewakili tahap jenama, keadaan adalah berbeza sama sekali.
Produk seperti Denza Z9GT, Nio ET7, walaupun dalam media suara besar, harga juga hampir sama dengan model sejenis BBA (Mercedes, BMW, Audi), namun jualan sebenar masih dalam fasa naik. Pada setengah pertama 2026, jualan Nio di Eropah hanya beberapa ratus unit, Zeekr dan Xpeng jualan hanya beberapa ribu unit.
Di sebalik jurang jualan produk mewah ialah jurang kesedaran. Sebahagian besar pengguna Eropah masih dalam keadaan sangat asing dengan kereta China. Dalam keadaan kesedaran jenama hampir 0, tiada asas untuk membincangkan premium jenama dan "tinggi" yang disebut. Data dari agensi penyelidikan pasar Civey menunjukkan, kesedaran BYD di Jerman selepas tinjauan mencecah 64%, MG 26%, tetapi kebanyakan jenama China baru masuk Eropah (Leapmotor, Lynk & Co, Deepal, Jaecoo, dll) kesedaran masih antara 1%–11%, kebanyakan kurang daripada 10%.
Perlu diketahui, di pasaran matang Eropah, "tinggi" adalah akuan kolektif yang diolah dari reputasi 100 tahun + sejarah lumba kereta + pemilik selebriti + ujian jangka panjang majalah + nilai semula kenderaan terpakai bersama. "Tinggi" Mercedes, BMW malah DS bukan ada sejak 2020, hasil pembangunan hampir 100 tahun dan accumulasi penggunaan beberapa generasi.
Kekuatan produk Denza Z9GT sangat kuat, tetapi apabila ia muncul di jalan raya Eropah, orang lewat tidak akan secara automatik terfikir "kereta ini benar-benar mahal" seperti melihat Panamera.
Maka kemakmuran data jualan tidak mengubah satu fakta: serang China di Eropah, asas warnanya masih nilai kos. Dalam beberapa tahun kebelakangan ini, kelebihan relatif yang dibina China automoter dalam kecekapan rantai bekalan dan teknologi, tepat mengenai tempoh kosong transformasi elektrifikasi pengeluar tempatan Eropah yang lambat, tetapi ini masih sukar dikata sebagai penempatan strategik kereta China di Eropah.
Dalam kesedaran jenama masih dalam fasa naik, sistem nilai sisa masih belum dibina, pertahankan asas nilai kos, hormati peraturan matang pasar tempatan, lebih penting daripada tergesa-gesa menyatakan "menawan Eropah". Akhir sekali, jualan boleh kena harga menggergaji, tetapi jenama hanya boleh keluar melalui masa.
"Waspada 'Persaingan ganas' merembes ke luar"
Bagi pengeluar automoter China yang sedang serang luar negara secara besar-besaran, ujian sebenar bukan pada keupayaan guna harga tinggi cipta ilusi "luxe", tetapi pada keupayaan tahan desakan guna logik "persaingan ganas" menukar bahagian pasaran jangka pendek.
"Kita perlu berwaspada tanda awal persaingan ganas, jangan bawa perang harga ke Eropah." kata ketua jualan China di Jerman.
Strategi "rugi untuk cari nama", jangka pendek mungkin dapat laporan data cantik, tetapi jangka panjang sama dengan minum racun untuk mati dahaga.
Eropah merupakan pasaran matang dan rasional, pengguna, dealer dan persatuan industri mempunyai kepekaan sangat tinggi terhadap "persaingan ganas". Begitu pengeluar automoter China dilihat sebagai "pengacau" yang merosakkan tertib pasar, seterusnya akan datang halangan perdagangan lebih ketat dan serangan semula media.
EU "Industrial Accelerator Bill" telah cuba hubung subsidi awan dengan kandungan "Buatan Eropah" tempatan, ini tepat reaksi defensif terhadap kesan kacau pasar tidak teratur.
Xu Jun, VP Senior Leapmotor berpendapat, perang harga yang popular di dalam China jika diulangi ke luar negara, boleh menyebabkan keuntungan luar negara lebih rendah daripada dalam China, dan jenama China dilabel "murah berkualiti rendah", mana-mana syarikat menghadapi masalah di luar negara, mungkin mempengaruhi reputasi keseluruhan jenama China, membentuk situasi "satu untung semua untung, satu rugi semua rugi".
Lihat ke belakang sejarah, jalan kenaikan kereta Korea Selatan di Eropah, mempunyai rujukan sangat kuat untuk pengeluar automoter China.
Hyundai/Kia baru masuk Eropah pada awal 1980an, keadaan lebih susah daripada pengeluar automoter China hari ini, disebut sebagai "kulkas di atas roda". Untuk membuka pasaran, Hyundai/Kia mengambil strategi "tampung air" yang sangat panjang. Dalam tempoh 15 hingga 20 tahun, kereta Korea Selatan di Eropah pada dasarnya berada dalam keadaan tidak untung.
Mereka melabur hampir 2 bilion Euro membina tapak pengeluaran di Czech dan Slovakia, menubuhkan pusat penyelidikan dan pembangunan di Frankfurt Jerman, upah ramai jurutera tempatan Eropah, hanya untuk menghasilkan satu kereta yang sesuai dengan selera penduduk Eropah. Hadapan skeptisisme pengguna terhadap kualiti, Hyundai/Kia mengeluarkan "garansi panjang 5 tahun/10 tahun" yang tiada tandingan dalam sejarah, guna kepercayaan syarikat menjadi sandaran produk, bukan guna turun harga tanpa batas.
Selepas itu, mereka memikat Peter Schreyer, pereka Audi, menentukan bahasa reka bentuk keluarga; di Nurburgring Utara menubuhkan pusat ujian, upah jurutera BMW mengimbangi chasis, satu langkah satu langkah melepas "murah" topi. R&D cabang Eropah Hyundai/Kia, juga untuk pengguna Eropah membangunkan produk khas Hyundai Kona, Kia Ceed.
Hingga hari ini, kereta Korea Selatan telah menjadi kekuatan tidak boleh dianggap remeh di pasaran Eropah. 2025, EV Korea Selatan di Eropah bahagian pasaran mencecah 8%, kedua setelah Volkswagen, Stellantis dan BMW Group, EV6, IONIQ 5 malah menang anugerah "Kenderaan Tahun Eropah".
Di pasaran automoter matang, jenama naik tiada jalan pintas, hanya "kerja perlahan". Data hari ini kereta Korea Selatan, hasil pendahuluan kualiti, penyelidikan dan pembangunan, dan servis puluhan tahun tanpa henti. Jualan panas kereta EV China di Eropah sememangnya adalah kemenangan sementara industri ganti lintasan. Tetapi jualan meningkat tinggi tidak sama dengan jenama berdiri, kelebihan harga tidak sama dengan premium jenama.
"Kami lebih baik jalan sedikit lebih lambat, sedikit lebih pelik, tapi mesti pertahankan garis merah. Contohnya, kami mendaftar anak syarikat di Thailand untuk mendalamkan pengurusan tempatan, jangkaan mungkin rugi 8 tahun, tapi mesti sistem bina kukuh, bukan guna harga murah tukar skala sementara." kata Xu Jun.
Waspada perembesan persaingan ganas, tahan jangka panjang, ini tidak seharusnya hanya sekadar slogan. Ia bermaksud hormat peraturan pasar tempatan dan adat istiadat budaya, bermaksud duduk tenang membina penyelidikan dan pembangunan tempatan, pengeluaran dan rangkaian perkhidmatan selepas jualan, bermaksud berani korbankan keuntungan jualan jangka pendek untuk menjaga kesihatan jenama.
Akhir sekali, kereta Korea Selatan guna 45 tahun sampai hari ini, marathon kereta China di Eropah, mungkin baru baru ni baru habis 5 kilometer pertama.
It can no longer be concealed. Recently, the viral Denza Z9 GT Chopard Edition has pushed BYD's bespoke journey to a new height.
As a unique top-tier bespoke one-of-a-kind piece, this car debuted at the Cannes amfAR Charity Gala and was sold via auction hammer at a high price of 700,000 Euros (approximately 5.5256 million RMB), allowing Chinese automotive bespoke craftsmanship to officially gain recognition from the global ultra-luxury circle.
For reference, the Denza Z9 GT domestic price starts at 269,800, while the European price starts at 117,500 Euros (approx. 927,500 RMB).
Chopard was founded in 1860, specializing in high-end watch and jewelry design and production, renowned for its exquisite craftsmanship and fashionable dynamic design style. Co-created with Chopard, the Denza Z9 GT Chopard also became a "jewelry artwork on wheels".
[Denza Z9 GT Chopard]
The Denza Z9 GT Chopard features Chopard exclusive gold strips accenting the exterior appearance, possessing the shimmering texture of top-tier jewelry.
The interior is inlaid with Chopard-sourced precious amethyst, fully revealing luxury under the play of light and shadow.
Additionally, seat headrests use exquisite hand embroidery, engraved with the iconic "C" logo; welcome light carpet, wireless charging panel, center control theme interface and other details also fully integrate Chopard brand exclusive elements.
Furthermore, Chopard specifically presented two timepieces, forming an "His & Hers" exclusive watch set.
Both timepieces are crafted in rose 18K gold, jointly interpreting precision, elegance, and contemporary luxury.
Among them, the dial of the Happy Sport series 36mm watch features brilliant diamonds adorned with snow setting craftsmanship, and integrated with Denza Z9GT patterns; the Alpine Eagle series 41mm watch uses a vintage minimalist classic design, and integrates Denza exclusive elements on the case back.
Additionally, leather designer Shiro also handcrafted exclusive luggage sets for it, making Z9GT beyond the vehicle itself, becoming part of a complete luxurious lifestyle and artistic vision.
[Entering a Favorable Phase]
From the Z9GT launch at Paris Opera this April to this appearance at Cannes amfAR Charity Gala, Denza in the European market is not just talking about specifications and parameters, but using luxurious lifestyle as a link to knock open the door of European celebrity circles.
And the 700,000 Euro sky-high transaction price is even better proof of Chinese high-end new energy vehicle strength.
Of course, we also know that Denza Z9 GT Chopard is not BYD's first attempt in the bespoke market.
As the pinnacle work of YangWang Automotive, YangWang U9 Xtreme is globally limited to 30 units, with a price exceeding 20 million RMB. Upon debut, it was snapped up by global top collectors, with Thai private collector Mr. Pratarnwong Phornprapha, Brazilian famous racer Leo Sanchez and other international celebrities all being its owners.
When domestic high-end models can fetch high prices in the international market, when Chinese brand customization capability rivals world top levels, the high-end era belonging to Chinese cars has already arrived.
From YangWang U9 Xtreme creating collectible supercars with ultimate performance, to Denza Z9 GT Chopard Edition reaching the top of the global ultra-luxury circle with international collaboration, BYD's bespoke journey advances layer by layer, clear and firm, and will surely bloom more brilliance of Eastern luxury in the future.
In May 2026, Daniel Craig, the former 007 actor who occupies a special place in the hearts of film fans worldwide, drove the Denza Z9 GT in an ad campaign that sparked heated discussion abroad, vividly interpreting the slogan "Technology Drives Elegance".
Even more stunning was the hammer strike of a unique crossover customized vehicle at the Cannes amfAR Charity Gala, the globally unique Denza Z9GT Chopard Edition, which was sold for 700,000 euros (approximately 5.55 million yuan).
When Chinese cars begin to define "elegance" and "scarcity", shouldn't the world update its mindset as well?
At the same time, another piece of news was more influential.
Not long ago, Kantar BrandZ released the global brand value ranking: BYD ranked fifth globally among automotive brands with a brand value of 20.362 billion USD, spiking 41% year-on-year, with the fastest growth for two consecutive years, just a step away from fourth-place Mercedes-Benz.
From the elegance of 007 to the hammer strike at Cannes, and then to the dazzling data of BrandZ, a series of "Global Moments" connected together, outlining a new landscape of the automotive industry led by Chinese brands.
Past: The Sower: That Underrated Decade
The narrative of BYD's "Global Time" must begin with a long decade of sowing.
Time returns to the 2010s, when the industry generally believed that Chinese cars could only fight price wars domestically, but BYD K9 electric buses drove into London, Paris, and Tokyo. It not only obtained strict European entry certifications but also was the first to enter the Japanese market. K9, which became the first global business card for China's new energy vehicles.
Diligence in technology would later evolve into a series of "Global Safety Stories" that went viral.
In 2026, in Jerusalem, a Yuan PLUS encountered a missile attack, the entire vehicle was overturned, the windows shattered, but the A, B, and C pillars were intact, the battery system did not experience thermal runaway, and the 5 people inside safely escaped.
In another incident, a Song PLUS DM-i belonging to a Brazilian owner was shot at by bandits with firearms, bullets failed to penetrate the car body, the driver escaped safely, and later remarked on social media: "It was BYD that saved my life."
"Safety is the ultimate luxury". BYD turned a series of deadly and real battlefield crises into a creed that wins the heart of the whole world.
The accumulation of technology was finally reflected in a full explosion in sales. In 2023, BYD surpassed Tesla to win the global new energy vehicle sales championship for the first time. In April 2026, BYD's 16 millionth new energy vehicle came off the line, from 10 million to 16 million took only 17 months.
The running speed of China's automotive industry on the global racecourse has never been so amazing. But on the world map, what BYD sowed earlier was not just products.
In 2021, BYD's first Southeast Asia factory started production in Thailand; in 2023, the Camaçari, Brazil factory was reborn; in 2025, the Hungary factory rose in Europe. Every move laid solid support for the explosion of the overseas market in the next few years.
Present: 2026, the year of global coronation
In April 2026, the global car market welcomed a historic moment. BYD topped the sales chart for all categories in Brazilian automotive retail with monthly retail sales of 14,911 units and a market share of 12.8%. Volkswagen's 20-year rule in Brazil was ended. Brazilian President Lula also became a BYD owner.
At the same time, the European battlefield was unstoppable. In Italy, BYD surpassed Volkswagen and Tesla to take the top spot in the sub-segment for the first time; in Germany, sales volume grew by more than 647% year-on-year; in the UK and Spain, year-on-year growth exceeded 600%. The Hungary factory is fully operational, with an annual capacity of 150,000 units, becoming the largest Chinese car factory in Europe.
In Southeast Asia, for every 3 pure electric vehicles sold in Thailand, at least 1 is from BYD. The Thailand factory has an annual capacity of 150,000 units, and through the ASEAN internal zero-tariff circulation system, the product touch extends to the entire Southeast Asia region.
Looking globally, in April 2026, BYD overseas sales reached 134,500 units, a year-on-year growth of 70.9%, setting a new record. Cumulative overseas sales from January to April reached 454,300 units, and overseas sales have accounted for more than 40% of the group's total sales. Penetration, scale, growth rate — all three mastered.
Brand Transformation: From Crazy Boasts to a Reality to Be Admired
Once upon a time, many people's impression of BYD stayed on "low-end" and "cheap". Do you remember in 2007, Wang Chuanfu once declared "will be No. 1 globally by 2025", when the audience was full of laughter. But when BYD surpassed Tesla in 2023 to become the global new energy vehicle sales champion, that seemingly crazy boast has been fulfilled ahead of schedule.
When Yangwang U9 Xtreme broke the global mass-produced car speed record with an actual measured top speed of 496.22 km/h, ran 6 minutes 59 seconds on the Nürburgring to become the first pure electric mass-produced vehicle to break the 7-minute mark, with a selling price of over 20 million and truly delivered to users, people's cognition underwent a thorough turnaround. Chinese cars have finally gained pricing power in the supercar field for the first time.
At the same time, the 5th Generation DM hybrid system was further evolved, with NEDC low-battery fuel consumption per 100km dropping to 2.6 liters, a full tank and full battery combined range of 2,100 kilometers, achieving "a tank of fuel from Beijing straight to Shenzhen".
The 2nd Generation Blade Battery and Flash Charge technology launched in March 2026 dropped a bombshell in the recharging link. Wang Chuanfu boldly declared on the spot: "5 minutes to full charge, 9 minutes to full, plus only 3 minutes at minus 30 degrees."
The leap in brand value is the most direct evidence. From appearing on the BrandZ Global Automotive list for the first time in 2022 ranked eighth, to reaching fifth place in 2026, BYD has used four years to grow from a "newcomer" to a core role in the global automotive brand camp.
Conclusion
Brand, Performance, Market, Cultural Premium — BYD is rewriting the landscape of the global automotive industry simultaneously on four dimensions. Boundaries between traditional and non-traditional are dissolving, ecological niches of innovators and vested interests are being reshaped.
In the pinnacle showdown of this "King of Industries", no Chinese enterprise has ever walked so deeply and so confidently.
In the past, the world saw BYD; now, the world chooses BYD; in the future, the world will watch BYD together.
This is BYD's Global Time.
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