On June 12, the BJ30 Traveler 150,000 units production line-off ceremony and Highlight Edition launch event themed "150,000 Loves, Shining Arrival" grandly kicked off at the BAIC Zhuzhou Super Factory. To promote off-road equality and enable thousands of families to easily embrace light off-road life, the BJ30 Traveler full series heavily launched a 30,000 yuan Super Trade-in Subsidy, with full series super trade-in prices starting from as low as 69,900 yuan; the new annual model BJ30 Traveler Highlight Edition appeared on stage simultaneously. Positioned as a professional light off-road SUV, it comprehensively advanced in three dimensions: appearance, performance, and driving experience, with its super trade-in price starting from 82,900 yuan. At the event, Beijing Off-Road partnered with CCTV Finance to conduct the internet's first 150,000-kilometer real vehicle disassembly live stream, verifying the vehicle's hardcore quality through intuitive testing, and demonstrating the product's reliable strength to all online consumers.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-Road, stated on site: "The BJ30 Traveler has already become the model that reached 150,000 units in sales the fastest in the domestic light off-road SUV field. The outstanding 150,000-unit achievement represents the trust of the market, industry, and global users. This is not only a breakthrough in sales speed, but also a quality benchmark jointly forged by 150,000 users. It is not only an excellent answer sheet of Chinese HEV hybrid technology, but also a strong voice sent by Chinese Smart Manufacturing to the world."

150,000 User Recognition, Forging a Monument of Product Strength

Relying on Beijing Off-Road's sixty-plus years of off-road technology accumulation, the BJ30 Traveler relies on Super Wilderness, Super Large, Super Savings three core advantages, gained the favor of 150,000 users globally, firmly standing in the first echelon of domestic light off-road SUVs.

Super Wilderness Strength, Calmly Conquering All-Scenario Road Conditions

The BJ30 Traveler is equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture, and is also the first Boxy SUV in China equipped with this hybrid system, filling the blank in the sub-market. This architecture consists of a hybrid-dedicated engine with a thermal efficiency of 41%, front and rear dual drive motors, forming a three-engine power combination, respectively adapting to different working conditions such as long-distance energy saving, immediate energy replenishment, and instantaneous acceleration; the intelligent four-wheel drive system response is only 30 milliseconds, 0.5 seconds to release peak torque, cooperating with six intelligent operating modes, can automatically match the optimal power scheme. The vehicle is also equipped with Electronic Center Differential Lock, four-wheel electronic limited slip and Intelligent Electric ATS All-Terrain Control System, even when facing muddy ground, sand ground and other complex road conditions, can also travel steadily, allowing users to rush to the mountains and fields at will.

Super Large Space, Unlocking Family Car Usage Freedom

The new car adopts a three-row seven-seat layout, paired with a 2820mm ultra-long wheelbase, space utilization rate reaches up to 66%, practicality maxed out. 1496L super large trunk space, after rear seats flat folded can turn into a 1.92-meter large bed; wide B-class size third row, even if adult 1.8 meters tall sitting also comfortable and free. The whole car sets 38 places refined storage spaces, small items can be orderly stored. Spacious and flexible space performance, perfectly adapting to family travel, long-distance self-driving, outdoor living and other multi-scene, letting every passenger enjoy comfortable travel.

Super Savings Experience, Worry-free Car Usage Throughout

In terms of car usage cost, BJ30 Traveler realizes saving money, saving time, saving worry three-in-one. Previously, from South Africa, Indonesia, UAE, Poland, Mexico five countries automotive bloggers joint test, this car 100km comprehensive fuel consumption controlled within 5L, full oil range easily breakthrough 1,000 kilometers. As HEV hybrid model, vehicle no need to rely on charging piles, refueling and can depart, each year can save dozens of hours energy replenishment time. At the same time, first owner can enjoy whole vehicle lifetime warranty, high voltage battery pack safe and stable, vehicle maintenance convenient, parts supply sufficient, completely dispel user car usage worry.

Can city can wild, all-around balanced product characteristics, let BJ30 Traveler jump out of homogeneous competition, become the preferred ride balancing city commuting and outdoor light off-road.

Brand New Highlight Edition Debuts, Three Dimensions Comprehensive Upgrade

Coinciding with the important node of 150,000 units line-off, Beijing Off-Road heavily launches BJ30 Traveler Highlight Edition. The new car on original hardcore product power basis, realize Highlight Appearance, Highlight Performance, Highlight Experience all-round upgrade, create more charming light off-road travel ride.

Highlight Appearance, Trendy Styling Adapts to Diverse Aesthetics

The new car continues classic Boxy body shape, hardy off-road aura and exquisite body lines complement each other. Signature Five Gates Star Ring through light group identity full, with full set of E-Tech trendy modification kit, exclusive star ring wheel hub and same color sport front and rear bumper, trendy flavor maxed out. Inside new exclusive orange interior with metal texture trim, texture and layer double improvement, whether young group or family users, can find exclusive love from it.

Highlight Performance, Dual Advancement of Power and Durability

Brand New Highlight Edition Debuts, Three Dimensions Comprehensive Upgrade

Coinciding with the important node of 150,000 units line-off, Beijing Off-Road heavily launches BJ30 Traveler Highlight Edition. The new car on original hardcore product power basis, realize Highlight Appearance, Highlight Performance, Highlight Experience all-round upgrade, create more charming light off-road travel ride.

Highlight Experience, Creating Mobile Comfortable Cockpit

BJ30 Traveler Highlight Edition body height is better than conventional SUV, driving vision open and clear. Seat heating, seat ventilation, steering wheel heating and other comfort configurations all in place, balancing four seasons car usage needs; equipped with automatic wiper sensing system, rainy day can automatically close car windows, details show thoughtful. Inside 64 color ambient light can follow music rhythm switch, create immersive driving and riding atmosphere, turn carriage into warm and cozy mobile leisure...

Internet's First Disassembly of 150,000km BJ30 Traveler, CCTV Verifies Real Quality

In order to return 150,000 owners accompanying and love, Beijing Off-Road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can enjoy. On 30,000 yuan Super Trade-in Policy, Beijing Off-Road also brings five levels premium privileges, limited time place order can enjoy:

First level, warranty gift: give gift value 6,000 yuan whole vehicle lifetime warranty (limit first non-operational car owners);

Second level, financial gift: 0 down payment and other financial products available;

Third level, call friends gift: old customers transfer introduction completed, reward up to 800 yuan JD card;

Fourth level, upgrade gift: full series lifetime OTA free upgrade;

Fifth level, traffic gift: basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

At this World Cup opening, BJ30 Traveler Highlight Edition also limited time open "Passionate World Cup, Highlight Win Big Prize" activity: in the country any authorized store car purchase, can get betting qualification, accurately hit World Cup champion and final score, again enjoy 50,000 yuan car purchase subsidy.

True strength does not fear strict scrutiny. Launch event site, Beijing Off-Road with CCTV Finance, on driving 150,000 kilometers BJ30 Traveler conduct disassembly live stream, with real car condition show durability quality. At the same time, lens deep visit BAIC Zhuzhou Super Factory, witness Chinese Smart Manufacturing how from source guard every car's excellent quality control.

150,000 kilometers equivalent to ordinary family nearly ten years of usage mileage, BJ30 Traveler after disassembly: engine turbo clean carbon deposit very little, power output still abundant, transmission shell complete not leak oil, internal gear also no wear pit, power system state excellent; battery pack no bulge, leak liquid, internal degraded decay situation, long use no worry about battery aging fault; sub frame, suspension swing arm no rust, leak oil leak oil problem, whole chassis flatness, order and new car difference very small, passive safety protection always online. This live stream use lens prove, BJ30 Traveler material solid, craft reliable, durability outstanding, can give user bring lower repair cost, longer car replacement cycle, and every travel peace of mind feeling.

Beijing Off-Road also with CCTV Finance deep into BAIC Zhuzhou Super Factory, from manufacturing source reveal BJ30 Traveler excellent quality behind logic. In welding workshop, hundreds of robots coordinate operation, one hundred percent automation, glue coating error not exceed a hair, guarantee car body skeleton more strong, anti-impact, anti-deformation ability stronger, walk rotten road no abnormal sound, collision time safer; In stamping workshop, 5,000 plus tons giant stamping equipment one time press shaped car body plate, guarantee car body uniform and neat, lines smooth, good looking high appearance appearance derived from high precision stamping base; In painting workshop, dozens of robots automatic painting, matching eco-friendly water paint, harmful pungent volatile matter reduce 60% more than, new car no strange smell, elderly children ride more peaceful, paint surface also more sun-resistant, more corrosion-resistant. At the same time, every process is set up quality control check gateway, guarantee every line off BJ30 Traveler all quality reach standard, let user buy confident, drive solid.

150,000 Loves, Shining Arrival. As off-road family, Beijing Off-Road with multi-product matrix precise layout, committed to let different need users can find most fit travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincere price, let every love not be betrayed, let every departure be sparkling; BJ40 Extended Range Long-Range Edition then with "City and Wilderness Extremely Safe" hardcore strength, accompany users rush to wider world. Future, Beijing Off-Road will continue with car owners shoulder to shoulder, rush to next journey mountains lakes seas, together go every highlight moment.

隨著汽車出海由產品「走出去」至品牌「走進去」、產業「紮進去」加速邁進，中國汽車企業嘅全球化競爭，已經來到嶄新嘅歷史發展階段。

喺萬眾矚目嘅世界盃開幕前夕，一項圍繞汽車同體育嘅跨界合作官方宣佈落實。5 月 22 日，長安汽車同葡萄牙足球協會以"Stay in the game（始終在場）"為主題簽署全球戰略合作協議，正式成為葡萄牙國家隊全球官方合作夥伴。

簽約現場，雙方不僅發布咗品牌聯名影片《長安之聲》，仲完成歐洲首輛深藍 S05 插混車型（PHEV）海外交付，緊接著，長安汽車喺歐洲嘅上千公里長途測試也就此出發。

值嘅關注係，長安汽車係第一家同歐洲頂級足球國家隊達成官方合作嘅中國汽車品牌。呢個意味著，雙方合作絕唔止係停留在「體育營銷」嘅表層意義，而是要借助「足球」呢個全球通用文化語言進一步打破海外壁壘，加速價值出海，傳遞中國汽車智造實力。對於長安汽車本身而言，這更係全面推動「海納百川」計劃 2.0，助力「1445 全球戰略」落地嘅關鍵一步。

點解係葡萄牙國家隊？長安汽車聯動世界盃意欲何為

喺外行人眼中，其實難免將今次合作理解為「搭世界盃流量做營銷」，但咁就太低估長安汽車嘅戰略考量了。

車企攜手體育 IP，從來都唔係為咗搭一時嘅流量，亦唔係為咗短暫嘅曝光，而係要借助「足球」天然嘅情感連結能力，去充分打開全球消費者嘅認知入口。

過去幾年，中國汽車企業的確喺海外銷量增長好快，但都避不開一個現實問題，那就係消費者對中國汽車仍停留喺產品認知階段。換句話話，知道中國車便宜，配置高，但卻對品牌缺乏長期認同。長此以往，中國品牌好難喺短時間內實現對全球用戶嘅心智佔領。

而足球作為無國界嘅通用文化符號，本身擁有極強嘅全球傳播力同群眾基礎。與此同時，葡萄牙國家隊又係世界足壇最具影響力嘅國家隊之一，從菲戈時代到 C 羅時代，長期保持住全球範圍內嘅關注度。

正因如此，長安汽車同葡萄牙國家隊綁定之後，海外用戶自然會透過歐洲頂級體育 IP 直接關注到長安汽車，不僅有利於長安汽車快速突破歐洲市場品牌認知壁壘，亦能實現自身全球品牌形象嘅升級。

要知，而家中國汽車企業喺海外面對嘅競爭，已經唔止係來自傳統跨國車企，仲包括特斯拉、現代、起亞同越來越多家新能源品牌，對中國汽車而言，快速打出品牌知名度係當務之急。

此外，想要真正進入歐洲主流市場，單靠性價比已經遠遠唔夠，亦需要具備一定嘅技術實力同品牌積澱，先能夠贏得本地用戶嘅長期信賴。

長安汽車深諳呢套完整嘅出海方法論，所以喺官宣合作後，迅速開啟歐洲長途測試，驗證硬核產品實力，用實際行動緊扣「海納百川」計劃 2.0 中「體系化出海」嘅根本原則，實現從品牌到產品嘅雙線突圍，令今次同葡萄牙國家隊嘅牽手更加「擲地有聲」。

精神同源理念同頻，兩個「國家隊」攜手共赴世界一流

喺本次合作中，仲有一個好值嘅關注嘅關鍵詞，就係"Stay in the game（始終在場）"。表面睇，呢個係體育語境入面嘅表達，但實際上都係長安汽車對全球化戰略的一種態度。

而家，中國汽車市場嘅競爭已經由「短期爆發」進入「長期耐力賽」，特別喺全球化方面，中國汽車企業出海加速明顯，可真正能喺海外建立體系能力嘅企業並唔多。

長安汽車從來都唔做「短期選擇者」，佢始終強調一點，「無海外、唔長安；無基地、唔海外」，意思好簡單，長安汽車嘅出口唔止係把車賣出去，而係一定要以本地化扎根為最終目的。

目前，長安汽車已經將全球市場劃分為八大區域，並構建「152」全球化佈局。海外銷售網絡由 2020 年嘅 63 個國家擴展至 118 個國家同地區，累計建成 1124 家海外銷售網點。與此同時，長安汽車仲喺推進海外製造體系建設，包括泰國羅勇工廠、巴西工廠等本地化生產基地，已經進入咗「產業出海」階段。

按照「海納百川」計劃 2.0，到 2030 年，長安汽車海外銷量目標將會達到 150 萬 -180 萬輛，並衝擊全球汽車品牌 TOP10。尤其隨著深藍 S05 出口歐洲，長安汽車構建全球品牌敘事嘅進程得以全面提速，對實現更高嘅海外目標更有底氣，呢過程中，長安汽車同葡萄牙國家隊嘅合作無疑係成為極為重要嘅加分項。

喺合作官宣後，好多人都覺得呢次合作契合度好高，並喺汽車圈同體育圈引發深度共鳴。一方面，葡萄牙國家隊代表嘅係長期積累、持續拼搏同逆勢突圍，另一方面，長安汽車過去幾十年嘅發展，同樣經歷咗中國汽車產業由弱到強嘅全過程。尤其喺新能源轉型週期入面，長安汽車都係少數完成新能源體系重構嘅傳統大型車企之一。所以雙方喺精神內核上可以話空前一致。

其實，因為無論係足球，定係汽車產業，都需要日復一日嘅堅守同奔赴未來嘅篤定底氣，先能夠「始終在場」，一直笑到最後，亦係長安汽車同葡萄牙國家隊畀我哋帶黎最重要嘅啟示。

5 月 28 日，在廈門舉行的“2026 金磚國家新工業革命夥伴關係論壇”上，工信部首批海外智能工廠案例集正式發布。全國僅 13 家企業標桿工廠入選，輪胎行業強勢佔據 3 席，中策、玲瓏、雙星的海外工廠攜手上榜，標誌著中國輪胎智造正式從“產品輸出”向“技術標準輸出”轉型。

玲瓏輪胎：歐洲全流程智造標桿，切入高端供應鏈

玲瓏塞爾維亞工廠是中國輪胎行業在歐洲建成的首個全流程智能工廠，也是塞爾維亞迄今最大的綠地投資項目。工廠深度融合 AI、工業大數據與機器人等技術，實現全流程自動化。在跨國協同上，玲瓏構建“中國總部—歐洲工廠”數據、業務與價值流協同網絡，成效驚人：單胎生產週期壓縮至 22 分鐘，交貨期由 35 天驟降至 5 天，用工從約 5000 人優化至 2200 人。憑藉硬核品質，該廠快速通過大眾、奧迪、寶馬等車企審核並獲福特 Q1 認證，投產半年即盈利。二期擴建後將配套再生膠、光伏等綠色項目，水資源回用率超 90%，實現智造與低碳深度融合。

雙星輪胎：模塊化高效複製，單班產能飆升 150%

雙星柬埔寨智能工廠年產高性能子午線輪胎 850 萬套。工廠以 ERP 和 MES 為核心實現全流程數據貫通。其最大亮點是自主研發 MEP 智能資訊匹配系統，攻克液體/粉體原料全流程自動化難題，單班次產能飆升 150%。同時，工廠採用“模塊化智造系統”，將國內成熟經驗高效複製到海外，構建了適用的海外信息化路徑。數據顯示，該廠生產效率提升約 40%，營運成本降低約 30%，不良品率下降約 30%，單位產品能耗降低 30% 以上，安全事故率大幅降低 93.3%。

中策橡膠：泰國基地打造高性能子午胎智造支撐

中策泰國高性能子午胎智能工廠此次一併入選，展現了龍頭企業在海外佈局的硬核實力。作為中策海外產能核心支撐，該工廠通過先進智造體系與數字化管理，實現生產效率與產品品質雙重躍升，為企業立足東南亞、輻射全球提供堅實保障。

業內指出，3 大輪胎廠以“母工廠”形式將製造模式、技術裝備與管理經驗打包輸出，不僅對沖地緣與關稅風險、就近佈局全球，海外數據更能反哺國內產線迭代。中國輪胎正將“中國方案”貢獻給全球製造業，走出高質量出海新路徑。