Who says there is no "Chinese national team" in the 2026 World Cup?

A rising SOE star in the automotive world, a Chinese brand is making its debut.

The drums of the 2026 World Cup hosted by the USA, Canada, and Mexico have not yet sounded, and a global surge in football fervor has already begun. At this critical juncture, Changan Automobile, the "national team" of China's automotive industry, officially partnered with Portugal's National Football Team, a powerhouse of European football, in Lisbon.

On May 22, both parties signed a global strategic cooperation agreement themed "Stay in the game (Always in the Game)", marking the first time a Chinese automaker has become an official partner of a top-tier European football national team.

This "meeting at the peak" crossing national borders is not only a milestone in Changan Automobile's global strategy but also a highlight moment for Chinese car brands on the World Cup stage to show their intelligent manufacturing strength to the world.

The 2026 World Cup in the USA, Canada, and Mexico hasn't started yet, but in this marketing drama watched by the world, why did Changan Automobile emerge first? Why did the Portugal National Team, featuring one of the two legendary superstars of this World Cup, Cristiano Ronaldo, choose to cooperate with Changan Automobile?

01 National Team Qualification: Lighting Up the World Stage

Although the Chinese Football National Team failed to appear on the field of this World Cup, Changan Automobile, as the "SOE National Team", landed on this globally watched "pitch" first in a more strategic way.

As a new SOE directly managed by the State-owned Assets Supervision and Administration Commission, Changan Automobile has long surpassed simple product exports, turning towards global output of brands and values. This partnership with the Portuguese Football Association is a vivid practice of its "No Overseas, No Changan" philosophy.

At the signing ceremony site, both parties jointly released the brand co-branded film "Sounds like Changan" and successfully completed the overseas delivery of the first Deepal S05 plug-in hybrid model (PHEV) in Europe.

At the same time, Changan Automobile officially launched long-distance testing of related models in Europe, comprehensively testing the vehicle's performance in range, fast charging, energy consumption, and durability.

These specific actions not only demonstrated Changan Automobile's "always online" brand posture but also sent a clear signal to the world: Chinese smart manufacturing has the strength to participate in the global high-end market competition.

This is not only a business cooperation but also a spiritual endorsement. When Cristiano Ronaldo leads the Portugal team to strive for the last World Cup, Changan Automobile is also writing a chapter of struggle belonging to Chinese brands on the global stage with the identity of "new SOE". Although the two fields are different, they share the same gene — a persistent pursuit of excellence.

02 Spiritual Resonance: Why Portugal?

Changan Automobile's choice of the Portugal National Team was not an accidental hot marketing, but a high degree of fit based on spiritual core and strategic goals.

From a spiritual level, the resilience and ambition accumulated by the Portugal National Team over a hundred years resonate deeply with Changan Automobile's corporate DNA that has experienced three entrepreneurial phases and constantly breaks through itself.

Whether it is Cristiano Ronaldo's extreme self-discipline for 20 years like one day, or the competitive backbone of the Portugal team rising in adversity, all interpret the true meaning of "Stay in the game" — not a flash in the pan, but a daily persistence and love. This is highly consistent with the corporate spirit emphasized by Changan Automobile Chairman Zhu Huarong: "If you don't move forward, you must retreat."

From a strategic dimension, Europe is a must-fight land for Changan Automobile's global layout. As the birthplace of the global automotive industry, the European market is both a challenge and a key springboard for brand leapfrogging for Chinese brands.

By binding the Portugal National Team, a world-class IP, Changan Automobile can not only effectively break cultural barriers and brand cognition barriers but also use its strong momentum radiating to Europe, Latin America, and global fan groups to accelerate the transition from "product going global" to "brand going global".

As Zhu Huarong emphasized in the "146" global strategy: In the next five years, 100 billion level resources will be invested to promote globalization, achieving overseas sales doubling to 1.5 million by 2030, striving for 1.8 million. This cooperation is the latest move in this grand blueprint.

03 Behind Qualification: High-speed Advancing Globalization

The World Cup hasn't started yet, but Changan Automobile has already taken the lead on the dual tracks of marketing and strategy. This confidence of "sounding before fighting" stems from its solid layout in the international market over many years.

In recent years, Changan Automobile has firmly promoted the "Open to All Oceans" Plan 2.0, building a "152" global layout, with business covering Southeast Asia, South America, Middle East & Africa, Euro-Asia and other key regions. From the production of the first overseas new energy vehicle factory in Rayong, Thailand, to the formal operation of the Brazilian factory; from the 2025 overseas sales breaking 637,000 units, to the first batch of 500 Deepal S05s exported to Europe in 2026, every step highlights the deep cultivation concept of "Long-term, Localization, Systematization, and Integrated ESG Construction".

Especially at the technical level, Changan Automobile focuses on Blue Whale Superelectric Hybrid and Tianyu Intelligent System to create the "Global Hybrid Chinese Solution" and promotes intelligent driving and smart energy ecology construction. These hard-core technical supports enable Changan Automobile to accept rigorous tests in the European market and have the confidence to compete on the same stage with world-class brands.

This signing is also an accelerator for Changan Automobile's transformation from "selling products" to "building brands and ecosystems". In the future, Changan will not only launch co-branded merchandise and star interaction fan benefits but also use the World Cup window to let global users see a Chinese brand image that is technology-led, warm, and trustworthy.

Conclusion: Always Online, Meeting at the Summit Together

"To be the best, or nothing." This golden life quote by Cristiano Ronaldo is firmly imprinted in the hearts of hundreds of millions of football fans.

And this has become the best footnote for Changan Automobile to accelerate its growth into a global enterprise.

From the banks of the Jialing River in Chongqing to the Luz Stadium in Lisbon, from Europe, the birthplace of football, to the vast USA, Canada, and Mexico, amidst the roaring applause of the World Cup, from the sales champion of fuel sedans to the pioneer of new energy overseas, Changan Automobile is entering the center of the world stage with an open posture and firm steps.

This "meeting at the peak" with the Portugal National Team is not just a juxtaposition of two names, but a convergence of two struggling spirits, a two-way journey of "Chinese Smart Manufacturing" and "Sports Powerhouses", and also a summer feast of Chinese automobiles and global users.

When Cristiano Ronaldo steps onto the World Cup journey for the last time, what he represents is the curtain call of an era and the continuation of unyielding spirit; while the overseas path of Changan Automobile is the rise of a national brand and the opening of the future. Under the shared belief of "Stay in the game", whether on the green field or the global track, they have chosen — always online, never withdraw.

I believe that as the 2026 World Cup curtain rises, the world will see: a team fighting for glory and a brand traveling for dreams, walking hand in hand towards the peak under the same sky.

On the 28th, as SAIC Motor Group Chairman Wang Xiaoqiu handed the keys of an IM LS9 vehicle to Momenta's Cao Xudong, SAIC officially became the first domestic vehicle enterprise to break 100 million in production and sales. This is a miracle of the Chinese automotive industry! Shangjie, Huajing, SAIC Volkswagen, SAIC-GM Buick, Wuling, MG, Roewe, SAIC Audi, Cadillac, Maxus, Hongyan, Iveco, and more than ten major vehicle brands simultaneously held "100 Million Journey" delivery events in multiple locations around the world. SAIC Motor is facing the world in a brand new posture.

From Phoenix to IM, Establishing a Monument

In 1958, Shanghai auto workers hammered out the first "Phoenix Brand" sedan using hammers, achieving a "zero breakthrough" in Shanghai car manufacturing. For over seventy years, SAIC has witnessed and promoted the entire process of the Chinese automotive industry from nothing to something, from weak to strong: The 1983 Santana production line started joint venture cooperation; The 1997 establishment of Shanghai GM created the "Shanghai Speed" of building a factory and producing cars in 23 months; The 2006 birth of the self-owned brand Roewe; The 2016 launch of the world's first Internet car Roewe RX5; The 2020 establishment of the high-end smart electric brand IM Motors.

Running through this journey is the user philosophy "Know Cars, Know You Better" that SAIC has always upheld. Knowing cars is an extreme pursuit of core technology; Knowing you means precisely landing every cutting-edge technology into a pleasant travel experience that users can perceive and enjoy. From the Santana localization community to the 2.0 joint venture technology co-creation, from Internet cars to full electronic steering chassis, solid/semi-solid batteries, AI large models in vehicles -- every leap is an advancement in "Knowing Cars" capability and a continuity of the original intention of "Knowing You". 100 million vehicles, gathered by milestones, formed a monument of the Chinese automotive industry.

The First 100 Millionth Vehicle, Aggregating Over 70 Years of SAIC Technology

The first 100 millionth delivery model, IM LS9 Hyper, is a masterpiece accumulating over 70 years of SAIC technology, ushering in a new era for new energy vehicles' "New Three Major Components". It is equipped with next-generation chassis technology, full electronic steering four-wheel drive debuting in the class; Next-gen intelligent driving hardware, 520-line ultra-view LiDAR + NVIDIA Thor chip, Next-gen three-electric systems -- full domain 800V high-voltage platform and Stellar Super Range Extender. It fully pre-installed redundant capabilities for continuous evolution towards L3 and above high-level intelligent driving. At the same time, IM LS9 Hyper debuts SAIC Gold Badge Hurricane Three-Motor, calmly joining the 3-Second Performance Club; It also partnered with Purple Mountain Laboratory to globally premiere "Intrinsic Security" technology, expanding the car safety boundary from "Physical Safety" to "Information and System Safety", a necessary safety cornerstone for the AI era.

The 100 millionth user, Momenta CEO Cao Xudong, is indeed a core strategic partner of SAIC in the field of intelligent driving. The intelligent driving technology co-created in depth by both parties has empowered multiple self-owned and joint venture brands. "Partner Becomes Owner" is not only a satisfactory delivery between manufacturer and user, but also a deep resonance between intelligent automotive ecosystem partners.

SAIC Full Brand Matrix's Global Relay Delivery

Behind the 100 million vehicles is SAIC's full value chain closed loop covering six major sectors: whole vehicles, parts, mobility, services, finance, international operations, and innovation technology. From January to April 2026, SAIC accumulated sales of 1.302 million vehicles, ranking number one in China for four consecutive months. Among them, self-owned brand sales were 910,000, accounting for nearly 70%; New energy vehicle sales were 412,000; Overseas market sales were 459,000, a surge of 50.2% year-on-year.

At the delivery ceremony scene, SAIC's full brand and product matrix coordinated efforts. Self-owned brands launched across the line: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid Battery Version, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yueda Danika T1, Sunwin Pure Electric Bus, Iveco Juxing EV, etc. were delivered successively, covering diversified scenarios such as personal travel, family life, commercial operations, and logistics transportation. Joint venture brands collectively showed "Joint Venture 2.0" results: Volkswagen ID. ERA 9X will globally premiere with Momenta R7 Reinforcement Learning World Model, sales delivery broke 7,000 units within one month of listing; Audi E7X plans to become Audi's first model globally to implement L3 level autonomous driving landing; Buick Zhijing E7 is built on the "Xiaoyao" Super Integration Architecture, sales delivery broke 10,000 units within one month of listing.

Starting from the Shanghai main venue, delivery scenes were successively lit up in multiple domestic cities such as Nanjing, Liuzhou, Taiyuan, as well as countries like the UK, Indonesia, Singapore, pioneering a new narrative method for Chinese automobile brands. Behind this is the deep foundation of SAIC's global layout. SAIC is a pioneer of Chinese automotive enterprises "Going Out": Overseas it possesses over 100 parts production bases, over 3,000 dealer networks, built 3 major R&D innovation centers including London and 4 production manufacturing centers in Thailand, Indonesia, India, Pakistan; Anji Logistics owns 42 ro-ro ships of various types, 8 international routes cover Southeast Asia, Europe, Americas. Now, SAIC products and services spread across over 170 countries and regions, overseas cumulative sales broke 7 million vehicles. SAIC MG consecutive 11 years held the European sales champion among Chinese brands, 2025 European annual sales broke 300,000 units, becoming the first Chinese automobile brand with cumulative sales over one million in Europe and the UK. In March this year, MG held a Technology Day in Frankfurt, Germany, globally premiering semi-solid batteries and Hybrid+ hybrid technology, Hybrid+ family overseas monthly sales already broke 20,000 units. In 2025, SAIC released overseas "Glocal Strategy" (Global + Local), accelerating the transition from "Product Going Overseas" to "Value Chain Going Overseas", letting "China Smart Manufacturing" further go to the world.

A Delivery Ceremony Where Users Play the Leading Role

The ultimate focus of "Know Cars, Know You Better" is the travel life of every real user. Dedao APP founder Luo Zhenyu, as Huajing S No. 001 Experience Officer, from New Year's Eve speech praising Huawei Qiankun Intelligent Driving to walking into the factory to witness the production line down; Former German League Footballer Yang Chen chose ID.ERA 9X, because its Golden Range Extender aligns with Long-termism; After Cao Kailiang's family booked a car, idol Jay Chou happened to become the Buick MPV family spokesperson; Public Welfare Blogger Liu Jia cut hair and sent companionship to left-behind children in Guangxi mountainous areas for five consecutive years. Buick assisted immediately, he was moved by Zhijing E7 "Full Score Cockpit". From Self-media Bloggers to Village Secretaries, from Public Welfare Guardians to Logistics Enterprises -- every user is a microcosm of real life, this is the most vivid interpretation of "Know Cars, Know You Better".

100 million vehicles is a phased answer sheet of SAIC's 70-year development, and even more a new starting line for SAIC's "Second Entrepreneurship" facing the smart-electric future. In 2014, SAIC actively implemented the important instruction that "Developing new energy vehicles is the only way for China to move from a major automotive country to a powerful automotive country", leading a comprehensive transformation. Twelve years later, from "Leading the way" in Smart-Electric Transformation, to "Riding with Horses" in Self-owned Joint Ventures, Passenger Commercial, Domestic Overseas, SAIC will constantly use "Know Cars, Know You Better" as the user philosophy, letting technological innovation benefit every user.

From 1955 to 2026, from the first user to the 100 millionth user, from startup exploration to industry leading -- SAIC will continue to travel with global users and global partners on the 100 million journey, co-creating a bright future for mobility. (Tang Tang)

Pada permulaan Mei setiap syarikat kereta telah mendedahkan data penjualan April, sejak memasuki Suku Kedua 2026, penjualan setiap jenama secara amnya dalam peningkatan yang stabil.

Masih dua gergasi yang dikenali iaitu BYD dan Geely, penjualan Mei masing-masing ialah383,453 unitdan237,637 unit.Namun menurut pandangan peribadi saya, data eksport mereka lebih menarik perhatian kami.

Pertama, lihat bahagian BYD. Pada Mei, kenderaan penumpang dan pikap mereka dijual sebanyak160,177 unitdi luar negara, meningkat 80.7% berbanding tahun lalu; jumlah kumulatif dari Jan - Mei mencapai614,470 unit.

Geely juga menunjukkan prestasi yang cemerlang,eksport luar negara Mei ialah 85,144 unit, meningkat 184% berbanding tahun lalu.

Sebenarnya, ramai pembaca mungkin tahu, "ATTO 3" BYD iaitu versi luar negara Yuan PLUS, serta model pikap mereka "BYD SHARK" agak laku keras di pasaran luar negara.

Namun sebenarnya, produk BYD yang dijual di luar negara bukan sekadar ini. Selain itu, teknologi unggulan BYD "Cas Pantas" masih dalam fasa permulaan perancangan di luar negara.

Mereka merancang untuk melaksanakan kira-kira 6,000 stesen Cas Pantas Megawatt berskala besar di luar negara sebelum akhir 2026, secara serentak mengeksport model Cas Pantas yang dilengkapi Bateri Blade Generasi Kedua.

Mengenai Geely, jenama mahal mereka Zeekr baru-baru ini boleh dikatakan sangat cemerlang di luar negara. Bukan sahaja Zeekr 9X amat disukai di pasaran Timur Tengah, malah video Zeekr 8X "Mengalahkan Ferrari" juga tersebar luas di internet.

Termasuk di beberapa pasaran peringkat bawah, model seperti Emgrand, Xingyuan sedang membuka jenama. Eksport kereta China boleh dikatakan sedang menyambut fasa baharu.

Mengikut data yang diterbitkan Persatuan Penjualan Kereta China,pada tahun 2025 keseluruhan eksport kereta China sebanyak 832,000 unit, meningkat 30% berbanding tahun lalu; pada tahun 2025 keseluruhan eksport kenderaan baharu 343,000 unit, meningkat 70%.

Tiba pada tahun 2026, Jan - Mac eksport kereta China sebanyak 234,000 unit, kadar pertumbuhan 53% berbanding tempoh yang sama 2025. Menggabungkan data ini dan keadaan semasa,saya percaya eksport kereta China keseluruhan 2026 berpotensi melepasi 1,000,000 unit.

Semua orang kata ekonomi sekarang buruk, tiada duit beli kereta, kenapa syarikat kereta terus keluarkan model baharu? Betul, salah satu sebab penting adalah perniagaan eksport kereta China sedang meningkat pesat.

Walaupun pasaran domestik kereta sudah mempunyai trend tepu, pasaran luar negara masih sangat luas, dan kereta China sangat kompetitif.

Dari artikel Cui Dongshu Persatuan Penjualan Kereta China, kita boleh nampak, kereta China dieksport besar-besaran ke Rusia, Brazil, Mexico dan negara lain, manakala UK, Belgium, Itali di Eropah juga kawasan penting eksport kereta China.

Selain model baharu, eksport kereta kedua juga merupakan peluang besar.

Di dalam negara, penetrasi kenderaan baharu sudah melebihi 50%, tetapi di luar negara tidak demikian. Beberapa tahun kebelakangan ini, apabila pengguna domestik menggunakan subsidi tukar ganti untuk membeli kereta baharu, banyak kereta bahan api masuk ke pasaran kereta kedua.

Tetapi pasaran tidak boleh serap stok ini tepat pada masanya, jadi ramai pengedar kereta kedua memilih mengeksport model "Global" yang agak baharu ke luar negara, terutamanya negara Asia, Afrika, Amerika Latin, mereka mempunyai permintaan besar untuk produk ini.

Tidak sukar dilihat, dalam tempoh masa yang panjang akan datang, eksport kereta China akan menjadi peluang sangat besar, jika ada minat, cuba masuk ke industri ini, mungkin ada prospek pembangunan yang baik.

Bagaimana syarikat kereta besar merancang? Jika ada perhatikan hal ini, pemain baharu sebenarnya sangat menghargai perniagaan eksport.

Ambil contoh "NIO, Xpeng, Li Auto" yang terkenal, NIO sudah merancang pasaran luar negara seawal 2021, juga membina stesen tukar bateri di Eropah dan Timur Tengah.

Tetapi fokus utama NIO sekarang masih di pasaran domestik. Tepatnya NIO baru saja "membaik", tiada cukup modal dan tenaga untuk menghadapi cabaran luar negara, jadi laju NIO keluar luar negara tahun 2026 perlahan sikit.

Tetapi NIO, dengan bantuan ES8 dan ES9, sudah lalui masa paling sukar. Saya fikir saatnya mereka perlu lebih usaha pada eksport model baharu.Seperti model "Firefly" sangat sesuai untuk pasaran Eropah, dan ia sudah dijual di luar negara, saya fikir boleh buat lebih banyak perkara padanya.

Seperti Xpeng, pada 2025 dihantar lebih 45,000 unit model baharu di luar negara, operasi liputan 60 negara dan wilayah seluruh dunia.

Mereka juga dirikan 3 loji pengeluaran di luar negara, untuk hadapi cabaran tarif dan kos pengeluaran. Awal Julai 2025 basis Indonesia sudah siap produksi; September kilang Graz Austria mula pengeluaran tempatan Eropah; Disember basis Malaysia juga siap.

Malah mereka menetapkan matlamat besar "2033 jualan separuh dari luar negara", percaya Xpeng ada peluang dan kekuatan selesaikan.

Tetapi antara jenama pemain baharu, yang paling berpotensi saya rasa masih Leapmotor.

Sekarang di pasaran domestik, Leapmotor boleh dikatakan sedang maju pesat, terus terima gelaran juara jualan pemain baharu,di luar negara ia bergantung pada rangkaian jualan kumpulan Stellantis, dengan harga sangat berbaloi berjaya di pasaran Eropah.

2025 export Leapmotor mencapai 67,052 unit, di 2026 data ini saya harap boleh tambah lagi, kerana mereka nak capai matlamat "jual juta setahun", pasaran luar negara tidak boleh abaikan.

Tentu juga ada beberapa pemain baharu, permulaan eksport agak lambat.

Contohnya Li Auto, 2025 baru mula operasi eksport rasmi, tetapi produk mereka sejak lama dieksport secara "Eksport Paralel" ke luar negara, dan dapat pujian baik.

Contohnya Xiaomi Car yang laku di dalam negara, rancang 2027 baru mula eksport, tetapi ikut rancang dan pengaruh Xiaomi di luar negara, saya fikir Xiaomi Car juga ada peluang laku.

Walau apa pun, peningkatan eksport kereta China bukan sepenuhnya kerja "Jenama China", banyak model jenama Joint Venture yang dihasilkan di China, eksport ke luar negara kira-kira juga eksport kereta China.

Termasuk produk kilang Tesla China, serta model MG, Chevrolet di bawah SAIC.Sesetengah produk jenama JV mungkin tidak disukai di dalam negara, tetapi di luar negara ia "laku keras".

Ini juga terangkan kenapa ada jenama di dalam negara kurang nampak, tapi masa statistik jualan data tak jelek.

Secara keseluruhan, peningkatan eksport kereta China sangat baik untuk kitar ekonomi, boleh tingkatkan aliran mata wang asing, sokong ekonomi.

Jenama sendiri juga perlu hargai eksport, baru boleh buka pasaran lebih besar.Siapa pemenang terbesar sekarang? Saya rasa ada pembaca boleh teka, ia ialah Chery.

Mei 2026, kumpulan Chery jual 247,823 unit, naik 20.5%. Eksport kenderaan baharu kumpulan 181,871 unit, naik 80.5%, dan terus 3 bulan rekod eksport kereta China sebulan.

Seluruh 2025, Chery eksport 1,344,020 unit, naik 17.4%; kumulatif eksport 585,000 unit, terus 23 tahun nombor satu eksort kenderaan penumpang jenama China.

Walaupun selalu saya komplen susunan produk Chery kacau, tetapi produk yang kaya ini buat Chery boleh laku di negara berbeza, lagi dengan rancang awal, jadi Kumpulan Chery jadi nombor satu eksport jenama China.

Sekarang laju ganti model baharu sangat pantas, ramai kawan fikir "siapa nak beli kereta"? Tetapi lepas faham hal eksport kereta, semua ada faham baru.

Syarikat keluar model baharu bukan saja untuk pasaran dalam negara, tetapi juga rancangan untuk urusan luar negara.

Pasaran model baharu domestik memang ada trend tepu, tetapi kalau pandang jauh lebih luas, dari dunia nampak pasaran sangat luas.

Semua boleh nampak ekonomi tak naik lagi, industri perumahan tidak panas lagi, kita perlu industri sokongan utama.

Untuk pasaran dalam, industri konsumsi kereta ialah pilihan "tangan tidak nampak". Dari pandangan anda, eksport kereta jadi peluang baharu?

(Kandungan di atas hanya pendapat peribadi)

28 Mei 2026, Kumpulan SAIC menganjurkan "Upacara Penyerahan Pengguna Ke-1 Bilion Dunia" di Ruang Tamu Dunia North Bund, Shanghai, dan secara rasmi menjadi kumpulan automotif China pertama yang melebihi jumlah kumulatif pengeluaran dan jualan sebanyak satu bilion unit, menjadi tonggak baharu bagi industri automotif China.

Bermula pada tahun 1958 apabila para pekerja membina sedan "Phoenix" pertama menggunakan palu, hingga kini apabila belasan jenama di bawahnya serta produknya tersebar di lebih 170 negara dan wilayah, Kumpulan SAIC telah mengalami dan mendorong keseluruhan proses industri automotif China daripada lemah ke kuat. Pemilik "Memahami kereta, lebih memahami anda" menyelimuti perjalanan ini—mengkejar kejuruteraan teras yang maksimum, malah menjadikan teknologi terbaharu sebagai pengalaman perkeretaan yang indah yang dapat dirasai.  

Di sebalik satu bilion unit, terdapat penutup nilai lengkap SAIC yang merangkumi enam blok: kenderaan lengkap, komponen, mobiliti, kewangan, operasi antarabangsa, teknologi inovatif. Januari-April 2026, kumulatif jualan SAIC 1.302 juta unit, empat bulan berturut-turut juara jualan syarikat China, 70% daripada jenama sendiri, kenderaan tenaga baharu 412,000 unit, luar negara 459,000 unit, naik 50.2% berbanding tahun lalu.

Dalam upacara penyerahan, jenama sendiri dan patuh usaha sama bekerjasama: Shangjie Z7, Roewe M7, MG4 edaran bateri separa pepejal, Wuling Xingguang 560, dan lain-lain merangkumi pelbagai senario seperti perkeretaan peribadi dan pengoperasian komersial; Volkswagen ID. ERA 9X serahkan melebihi 7,000 unit dalam sebulan selepas pelancaran, Buick Zhijing E7 serahkan melebihi 10,000 unit. Imej penyerahan merebak dari Shanghai ke Nanjing, Liuzhou dan negara seperti Britain dan Indonesia, menunjukkan kekuatan布局和 global. SAIC mempunyai rangkaian lebih 3,000 wakil jualan di luar negara, 4 pusat pengeluaran, Logistik Angie mengendalikan 42 kapal Ro-Ro, 8 laluan antarabangsa. SAIC MG menjuarai jualan jenama China di Eropah selama 11 tahun berturut-turut, jualan tahunan Eropah 2025 melebihi 300,000 unit. Strategi "Glocal" luar negara yang dikeluarkan pada 2025 sedang mempercepatkan peralihan daripada "pengeluaran produk" ke "pengeluaran nilai".

Dari Luo Zhenyu sebagai penyelia pengalaman Huajing S, pemain bola negara sebelum ini Yang Chen pilih ID. ERA 9X, kepada blogger amal, pemilik perniagaan logistik dan kisah pengguna sebenar, menjelaskan kehangatan "Memahami kereta, lebih memahami anda".     Satu bilion unit adalah jawapan fasa lebih 70 tahun SAIC, lebih lagi permulaan baharu "perniagaan kedua" ke arah masa depan kecerdasan elektrik. SAIC akan bersama pengguna global, rakan berjuta-juta perjalan, cipta masa depan perkeretaan yang indah.

当"方盒子"成为SUV市场最火的标签，"油老虎"却始终是这类车型绕不开的痛点。2026年6月5日，北京越野一场长达三小时的"破5燃擎节油挑战"实景直播，彻底颠覆了消费者对硬派SUV的固有认知。在全网用户的共同见证下，BJ30旅行家在城市拥堵、高速巡航、乡道砂石等多路况综合测试中，交出了百公里油耗不到5L的惊人答卷。

这不是一次孤立的实验室数据展示，而是一场覆盖全球五大洲、跨越不同气候地貌的"双循环"品质验证的收官之作。从波兰的乡村公路到巴西的热带山路，从埃及的沙漠边缘到俄罗斯的寒带冻土，再到中国本土的全场景实测，BJ30旅行家用最真实的行驶数据证明：7万级价位的方盒子SUV，完全可以做到"城野兼顾、省油能野"。

打破刻板印象：混动技术让方盒子告别"油老虎"

长期以来，硬派SUV的高油耗一直是劝退普通家庭用户的最大障碍。为了追求通过性，方盒子车型往往采用非承载式车身和大排量发动机，导致日常通勤油耗居高不下。BJ30旅行家的出现，正是瞄准了这一市场痛点，成为国内首款搭载三擎HEV混动系统的方盒子车型。

本次直播的城市拥堵实测环节最具说服力。在商区与居民区交织的典型早高峰路况下，车辆频繁经历低速蠕行、堵车怠速等最费油的工况。BJ30旅行家的三擎六模混动系统展现出了强大的智能调节能力，通过电机优先驱动、发动机适时介入的动力分配策略，完美规避了燃油车怠速费油的通病。最终实测数据显示，两驱版本城区路况油耗甚至突破了官方标定的5.85L/100km，直接闯进5L大关。

这一成绩不仅打破了方盒子SUV的油耗天花板，更在同价位车型中形成了降维打击。相比同级别2.0T燃油车型，BJ30旅行家动力更强、油耗更低；对比PHEV车型，它没有充电焦虑，车身重量更轻，馈电状态下的越野性能依然出色，电池布局也更加安全。对于每天需要通勤的普通家庭来说，这意味着每年可以节省数千元的油费支出，真正实现了"买得起也用得起"。

全球品质背书：五国试炼+国内实测的双循环验证

与很多车企只在理想环境下进行油耗测试不同，北京越野为BJ30旅行家打造了一套严苛的"全球验证体系"。早在本次国内直播之前，品牌就联动了波兰、巴西、埃及、俄罗斯、泰国五个国家的本土汽车达人，开启了一场跨国长途试炼。

这些来自不同国家的达人，驾驶BJ30旅行家穿越了各自国家最具代表性的路况：波兰博主在满载露营装备的情况下测试了高速巡航和乡村道路；巴西达人挑战了蜿蜒曲折的山区公路；埃及车手在沙漠边缘的砂石路面验证了车辆的可靠性；俄罗斯博主则在低温环境下测试了混动系统的稳定性。这场跨越不同气候、地貌与用车习惯的全球测试，积累了海量的真实行驶数据，全面验证了BJ30旅行家的底盘素质和混动系统可靠性。

本次国内的节油挑战直播，正是这场全球验证的延续和升华。活动从北汽蓝谷基地出发，设置了封箱加油、T4航站楼歇脚、真相时刻四大环节，完整还原了中国用户日常用车的三大核心场景：城市通勤、高速长途和近郊轻越野。这种"海外验证整车可靠性、国内实测油耗与驾乘性能"的双循环模式，让BJ30旅行家的产品力得到了最全面、最权威的证明。

全能无短板：7万级价位的越级体验

除了令人惊艳的油耗表现，BJ30旅行家在空间和越野能力上同样没有妥协，真正做到了"超省、超大、超野"三位一体。

在空间方面，2820mm的超长轴距为车内带来了越级的乘坐体验。二排腿部空间充裕，即便是满员乘坐，前后排乘客也不会感到局促。方正的车身造型最大化挖掘了车内装载潜力，后备箱可以轻松容纳帐篷、露营炊具等户外装备，后排放倒后更是能秒变1.92m的大床房。波兰博主在实测中就曾亲身体验，在装满大量露营物品的后备箱里，依然可以舒适地侧躺进去。

在越野能力上，BJ30旅行家配备了215mm的超高离地间隙、ATS多模式全地形控制系统和专业四驱系统。面对窄距乡道、碎石砂石路、坑洼非铺装路面等复杂路况，只需一键切换对应地形模式，四驱系统就会实时分配四轮动力，轻松通过各种障碍。这套专为国内用户打造的越野配置，让7万级车型也能拥有靠谱的轻越野能力，满足了消费者周末露营、乡村出行的需求。

市场认可：销量与口碑双丰收

扎实的产品力自然带来了出色的市场表现。BJ30旅行家自上市以来，已经连续两年蝉联轻混方盒子销量第一，连续23个月位居自主轻混SUV销量榜首。在保值率方面，它更是以72%的三年保值率位列同价位榜单第一名，远超同级竞品。

本次直播中，多名真实车主分享了他们的长期用车体验。这些车主大多是"日常通勤+周末越野"的典型用户，他们表示，车辆的实际油耗与官方标定数值基本一致，空间和越野表现也完全满足了家庭使用和户外出行的需求。这种来自真实用户的口碑，比任何广告都更有说服力。

值得期待的是，6月12日，BJ30旅行家高光版将正式上市。新款车型不仅在价格上会带来惊喜，还将在配置上全面加码，实现动力进阶、小电瓶升级，内饰、智能舒适和体验同步优化，高配配置也将进一步下放。同时，品牌还将推出专属特别版，搭配专属定制颜色。现款车型已经能做到多路况油耗破5L、全能能打，新款在硬核实力上的再升级，无疑将进一步巩固BJ30旅行家在轻越野家用SUV市场的标杆地位。

写在最后：在方盒子SUV市场竞争日益激烈的今天，很多车企都在追求外观的硬朗和配置的堆砌，却忽视了普通家庭用户最核心的需求：省油、实用、可靠。北京越野BJ30旅行家的成功，正是因为它精准击中了这一市场痛点，用全球实测的真实数据，打破了硬派SUV"油老虎"的刻板印象，为消费者提供了一个"买得起、用得起、玩得起"的最优解。

随着高光版的即将上市，BJ30旅行家的产品力将得到进一步提升。相信这款集"超省、超大、超野"于一体的7万级大方盒子，将继续引领轻越野家用SUV市场的发展潮流，为更多中国家庭带来更加美好的出行体验。