Dalam pasaran SUV elektrik dalam anggaran 100,000, pengguna sudah biasa dengan peraturan tak tertulis yang dimengerti bersama: varian asas hanyalah titik harga, jarak perjalanan dipotong, bilangan beg udara dikurangkan, konfigurasi pintar dipotong terus. Mahu guna dengan tenang? Tambah wang untuk varian premium.
Tetapi Fengyun T7 yang baru dilancarkan, jelas-jelas datang untuk merombak suai permainan.

Mula dijual pada 9.79 Wan Yuan, harga pertukaran awal ditarik ke 9.49 Wan Yuan, tiga model konfigurasi semuanya standard asas jarak 600 Kilometer. Bukan jenis "CLTC label 600, sebenarnya laluan 400" yang palsu, ujian media mencatat 681.6 Kilometer, label palsu terbalik. Kesemua 65.05 kWh bateri, 9 beg udara, cip 8775 integrasi kabin-kuasa, perkara yang dulu hanya layak出现在 konfigurasi varian tinggi, Fengyun T7 terus isi penuh untuk kesemua.


Kata jujur, pasaran 100,000 bukan tiada kereta bagus, tetapi pada harga ini mampu menjadikan "Piawaian Global" sebagai standard asas, benar-benar jarang ditemui.
"Enam Redundansi" terdengar seperti konsep, sebenarnya memberi ruang lebih kepada penggunaPada pelancaran Fengyun T7, berulang kali disebut satu perkataan —— "Redundansi". Secara mudahnya, tidak kikir, tidak kompromi, simpan sedikit lagi untuk keselamatan dan prestasi.
Lihat badan kereta, dibangunkan ikut piawaian 5-bintang E-NCAP versi 2026, 80% keluli kekuatan tinggi, 18.84% keluli bentuk panas, struktur Shotgun unik pada kelas dan bingkai bawah berganda ditambah balok perlindungan Pack. Secara mudahnya ialah jika benar-benar terlanggar, manusia boleh diselamatkan.

Lihat bateri, perisai 6D kunci-jalur 31 lapisan perlindungan, kalis-air IP68 ialah 96 kali piawaian negara, keupayaan tahan mampatan sisi ialah 2 kali piawaian negara, malah menanggung ujian 1008 jam kabur garam dan 105 saat api. Secara mudahnya jika benar-benar terkelant, terlebur, terendam, bateri tidak meletup. Lihat jarak perjalanan, penghawa dingin pam haba suhu luas sumber dwi ditambah gril pintar AGS disertakan dalam kesemuan, jarak perjalanan di bawah sifar 10 darjah masih boleh naik 30%. Secara mudahnya musim sejuk utara juga boleh dipandu, tidak kandas.

Lihat dua jaminan itu lagi: bateri punca pendedahan terma sendiri, ganti kereta baru; punca sistem pandu pintar keluar kemalangan, ganti tertinggi 5 Juta. Berani buat janji begini, pasaran 100,000 tidak dapat cari rumah ke-2.

Fengyun T7 berkata ia sebuah 'kereta global', istilah ini kini digunakan oleh banyak jenama, tetapi berapa banyak 'air' (lebihan) yang ada, semua orang tahu.
Chery dalam hal ini memang berkeyakinan, eksport dijual 23 tahun jenama China nombor satu, pengguna global lebih 20 Juta.
Fengyun T7 habiskan 3 tahun penyelidikan dan pembangunan positif, 81 kereta ujian ketahanan, 1.45 Juta kilometer pengesahan ketahanan, laluan merentasi 21 negara global, dari jalan buruk Brazil ke salji Siberia, dari terik Tengah Timur ke musim hujan Asia Tenggara, semuanya dilalui sekali.

Model asal Lepas L6 sudah dilancarkan di Afrika Selatan, Thailand, seterusnya akan masuk Eropah, Australia. Bukan jenis logik 'bina dalam negara baik-baik kemudian jual ke luar negeri', tetapi dari peringkat penyelidikan memasukkan piawaian global, biarkan produk lulus dulu ujian ketat pasaran luar, kemudian kembali dalam negara.
Cara ini kos dan投入 masa lebih besar, tetapi baik untuk pengguna. Sebuah kereta boleh lulus pengesahan di pelbagai jalan buruk global, cuaca melampau, adakah harian untuk rumah masih boleh tidak boleh dipercayai?

Dalam 2 tahun lepas, perang harga SUV elektrik 100,000 bergempar, tetapi pengguna rugi bukan kerana harga tidak cukup rendah, tetapi konfigurasi tidak cukup kukuh. Jarak pengecut, keselamatan dikurang, fungsi pintar hanya untuk varian tinggi. Pengguna bayar wang 'asas', menjalani hari 'cukuplah'.

Apa yang Fengyun T7 buat kali ini, secara asasnya mentakrif semula garis dasar SUV elektrik 100,000: asas bukan 'versi miskin', keselamatan tidak boleh berbeza taraf, jarak tidak boleh dipotong ikut konfigurasi. Kata jujur, sebuah kereta 100,000 boleh buat sampai ke tahap ini, memang sukar.

August 26, 2026, Chery Fengyun Brand held a new product launch event in Beijing themed "Steady Happiness", the global quality pure electric SUV Fengyun T7 was officially launched. The new car offers three configurations: 600km Joy Edition, 600km Comfort Edition, 600km Intelligence Edition, with official guide price from 97,900 yuan to 118,900 yuan, limited-time priority trade-in price as low as starting from 94,900 yuan. The delivery ceremony started simultaneously at the launch event, achieving immediate delivery upon launch.

In the current new energy vehicle industry's atmosphere of "the faster, the better" involution, Fengyun T7 has taken a unique path with the long-termism car-making idea of "Build good cars with slow craftsmanship" and "Global cars cannot be rushed at all". It is not simply a domestic model updated for overseas, but a native global car developed from the source for the global market.

Three Years to Sharpen a Sword, "Slow" in R&D, Design, Standards, and Verification
At the launch event, Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd., stated: "A truly beautiful global car is certainly not a fast-moving consumer good, but a durable good, an artwork." Chery Automobile Executive Vice President Li Xueyong said directly: "Global cars, they cannot be rushed."

Fengyun T7's "Slow" is reflected in four dimensions
Slow in R&D -- Experienced 3 years exclusive R&D cycle, polished relying on Chery global "1+7+N" R&D system. Slow in Design -- Gathered 10 major global design centers, more than 100 international designers collaborated to create, completed 5000+ global user deep co-creation. Slow in Standards -- Pre-researched global regulations 2 years in advance, directly benchmarked to 2026 Edition E-NCAP 5-star safety standard development. Slow in Verification -- Invested 81 exclusive durability test vehicles, completed 1.45 million km special durability verification, vehicle cumulative test mileage over 6 million km, footprints covered 100+ types of global extreme road conditions and -40°C to 55°C ultra-wide temperature range.

From Nordic extreme cold conditions, Middle East high-temperature sun exposure, to Southeast Asian rainy season wading, Brazilian gravel roads, Mexican cobblestone roads, Fengyun T7 has undergone global seven extreme environment trials. Under Nordic extreme cold conditions, dual-source heating efficiency doubled; in tropical rainy and humid areas, it can wade through 500mm deep water calmly. The vehicle has completed 212 global regulation certifications, 80+ overseas driving habit exclusive adaptations.
At the launch event, overseas chassis engineers, overseas styling engineers, and overseas R&D engineers stood together to endorse, all verification data comes from global real road conditions, not laboratory simulated environments. This method of "Global Engineer Endorsement" is not common on 100,000 yuan class vehicles. Currently, Fengyun T7 sibling model Lepas L6 has landed in South Africa and Thailand markets, showcased at Milan Design Week receiving international recognition, from August onwards will sequentially land in Indonesia, EU, UK, Australia/New Zealand and other global markets.

Four Core Values, Unlocking "Steady Happiness"
On the product level, Fengyun T7 revolves around "Super Power, Global Beauty, Safer, Good Wisdom" four core values, creating collision safety, battery safety, range equality, full-domain energy saving, handling performance, vehicle verification "Six Redundancies" hard core strength.
Super Power -- All series standard equipped with 65.05kWh Rhino Lithium Iron Phosphate Battery, CLTC range unified at 600km, media actual test range reaches 681.6km, achieving "Exceeding Claims". 30% to 80% fast charging only takes about 20 minutes, a cup of coffee time can replenish about 300 km range. Battery cycle life over 2500 times, design service life can reach 15 years. All series standard equipped with dual-source wide temperature range heat pump air conditioning and high voltage PTC system, range can increase by 30% under -10°C environment. Equipped with 12-in-1 Kunpeng Super Electric Drive, peak power 178kW, maximum torque 275N·m, electric drive comprehensive efficiency reaches 90.8%.

Global Beauty -- Created by global design team, wind-riding front face, wind-blade headlights, wind-sculpted silk body, skyline sunset tailgate and other design languages balance international simple aesthetics and Eastern elegant charm. Drag coefficient as low as 0.286Cd. Provides Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Light Silver, Green Bamboo Grey, Ink Stone Black 6 styles of Eastern elegant car colors, among which Blazing Orange uses luxury car level Tri-coat multi-layer car paint and 2K 8-layer high appearance paint process. Interior provides Warm Black-Brown, Polar Night Obsidian two color schemes, Cloud Wing wrap cabin paired with pebble suspended speakers and diamond quilting process. Body dimensions 4570×1852×1694mm, wheelbase 2700mm, interior space efficiency 84%. Rear seats folded down can form 1955mm×1310mm same-level maximum pure flat bed mode.
Safer -- Adopted 9 horizontal 5 vertical cage-like solid body structure, high strength steel ratio 80%, hot formed steel ratio 18.84%. Equipped with same-level exclusive Shotgun structure, same-level debut dual-frame subframe and Pack bumper beam, 1088mm through-type roll-formed threshold reinforcement beam. All series standard equipped with 9 airbags, including 48L dual-chamber far-end airbags and 1778mm one-piece side curtain airbags. Battery equipped with 6D armor 31-layer 3D protection structure, IP68 waterproof ability reaches national standard 96 times, side anti-squeezing ability reaches 200kN is national standard 2 times, completed 1008 hours salt spray corrosion test and national standard 1.5 times duration fire burning test. Chassis tuned by international team led by former Maserati chassis tuning experts, achieved 50.8:49.2 golden axle load ratio.
Good Wisdom -- Same-level debut 4nm process 8775 cockpit-driving integrated chip, 72 TOPS NPU computing power, system response delay as low as 80ms. Equipped with Lingxi Smart Cockpit 2.0 and Doubao Large Model, supports full-scenario fuzzy voice interaction. Equipped with 22 high-precision sensors, supports 300+ types of full-scenario automatic parking, including remote parking-in, off-vehicle parking, multi-floor parking and 100 meters track reversing, as well as highway pilot assist function.

At the launch event, musician Ken Wu appeared as Fengyun T7 "Happiness Experience Officer", dialogued with Li Xueyong around "Steady Happiness", and jointly launched Fengyun T7 "Happiness Co-creation Plan".
Relying on Chery's continuous 23 years of China brand passenger car export No. 1 deep accumulation, global users have broken through 20 million. Fengyun T7 brings the native global car quality that has undergone global strict trials back to domestic, with 100,000 yuan budget to bring domestic consumers true global quality pure electric travel experience. From now until September 30th ordering, enjoy 8-fold gift pack, including limited-time free personalized car color, interest-free finance, trade-in subsidy, power battery and assisted driving dual bottom-line guarantee, lifetime warranty for vehicle and other rights.

Fengyun T7, distinguishing itself from the majority of the industry's "developed for domestic market, later modified for export" products, adopts Native Global Vehicle as its foundational positioning. Breaking out of the spec wars, it relies on upfront global regulations, comprehensive real-world vehicle verification, and global market trial runs to establish differentiated value in the 100,000 RMB-level pure electric SUV track. The core unique highlights concentrate on three levels: underlying development logic, four major product core values, and value pricing models.

Underlying Development Logic: Native Global Vehicle, Careful Craftsmanship Builds Quality Cars, Differentiated Reverse Trial Route
This is Fengyun T7's most core product foundation and the essential difference from same-class competitors. In the industry's involution environment, rushed car making prevails; most models prioritize meeting domestic market needs first, with minor modifications later to adapt for overseas markets. Fengyun T7 was defined from the outset for 210 countries and regions globally, completing global multi-regional verification first, then launching domestically. This belongs to a "Global Standards Implemented Inwards" reverse development model.
Development Upfront Global Standards, Rather than Late-stage Patches
Pre-research global regulations 2 years in advance, benchmarking 2026 Version E-NCCAP Five-Star Safety Standards. Conduct 5,000+ global user surveys, covering 15 typical country driving scenarios, incorporating road conditions, climates, and user habits of different regions into early product definition. Completing over 80 localization adaptations, including right-hand drive calibration, physical button preferences, strong light low-reflection interiors, special market safety features, etc., not patch-style modifications after launch.

Real Vehicle Comprehensive Rigorous Verification, Rejecting Laboratory Simulation
3-year complete R&D cycle, 81 durability test vehicles, cumulative 1.45 million km global real vehicle road testing, covering -40°C to -55°C extreme temperature range, 7 categories of extreme environments, 100+ global road conditions, adapting to 95% of global road types. Southeast Asia 500mm water wading, Middle East high-temperature sun exposure, Nordic extreme cold, Brazil gravel roads, Mexico cobblestone roads—all real vehicle trials. Tens of thousands of braking, steering, chassis impact tests all achieve problem closed-loop. Homologous model Lepas L6 launched first in South Africa and Thailand, about to enter EU, Australia & New Zealand, debuting at Milan Design Week. After being truly tested by overseas markets, overseas engineers, and overseas car owners, it is then given to domestic consumers. Quality is voted by global road conditions, not just marketing concepts.
Third-party Multi-dimensional Testimony, Value Fulfillment upon Launch
Obtained authoritative reporting by Associated Press. Overseas chassis, styling, and R&D engineers provided on-site support. Overseas influencers and foreign domestic first batch of car owners gave real feedback. Breaking the industry's time gap between new car launch and delivery, launch synchronously opens delivery. Users do not need to wait, global quality lands on site immediately. Stacked with Chery's 23 years of #1 Chinese Brand Passenger Vehicle Export and 20 million global user system backing, product reliability is supported by brand export accumulation.

Four Major Core Product Values' Unique Advantages
(1) Super Range: Rare Range Equality at 100,000 RMB Level, Reliable Power Range System Across All Environments
Industry entry-level pure electrification generally suffers from entry version battery shrinkage and large range gaps between high/low specs. Fengyun T7 achieves range equality, standardizing 65.05kWh Rhinoceros Battery across the full system. CLTC range 600 km, actual range over 667 km, achieving reverse reverse-marking, eliminating range anxiety for entry-level users from the source.
Battery and Recharging Balance Lifecycle and Efficiency
Battery cycle life greater than 2,500 times, service life up to 15 years, vehicle lifecycle battery replacement not needed. 30%-80% fast charge completed in 20 minutes, one cup of coffee refueling 300 km range. Battery -40°C to 60°C wide temperature range stable operation, not prone to degradation or breakdown in winter or summer.
Standard Dual-Source Wide Temperature Range Heat Pump AC for Full Series
Rare full-series standard in 100,000 RMB-level models. Range increased 30% in -10°C environment, stable operation at -30°C to -55°C, solving the pain point of pure electric range loss in Northern winters. Paired with 14 items of low drag optimization, drag coefficient 0.286Cd; 12-in-1 Kunpeng Super Electric Drive comprehensive efficiency 90.8%, peak power 178kW, balancing power output, energy consumption control, and quietness.
Space and Comfort Balance All Home Scenarios

(2) Global Beauty: Global Co-creation Design, Eastern Aesthetics Compatible with International Markets
Design is not just catering to domestic preferences, but balancing aesthetics for different global regions. Homologous model appeared at Milan Design Week gaining international recognition. 10 global design centers, hundreds of designers collaborate. Stacking 5,000+ overseas and domestic users co-creation, forming Eastern Wind Riding Aesthetics, achieving dual compatibility of domestic and overseas aesthetics.

(3) Safer: Benchmarking European Five-Star Standards, Over-spec Body, Chassis, and Battery Triple Safety Redundancy at 100,000 RMB Level
Fengyun T7 safety standards directly align with European high-level regulations. Hardware investment higher than 100,000 RMB-level SUV industry average. Include global complex collisions, harsh environment corrosion, bumpy road risks into protection design.
Rock Solid Cage-like Body Structure
High-strength steel proportion 80%, hot-formed steel proportion 18.84%. Nine horizontal five vertical cage-like body. Equipped with class-exclusive shotgun structure, class-first dual-frame subframe + Pack anti-collision beam. Front collision 6 paths, side collision 9 paths collision energy transmission paths, dispersing impact, protecting occupant compartment and battery pack. Equipped with class-most 9 airbags, including far-side airbags, covering front and rear row occupants, side collision protection ability further improved.
6D Chainmail Ultra-strong Battery Protection System
31-layer 3D protection structure. IP68 waterproof capability reaches 96 times national standard. Side anti-crush 200kN is 2 times national standard. 1,008-hour salt spray corrosion test, fire test is 1.5 times national standard. Specialized reinforcement for battery bumping and corrosion risks brought by overseas high-salt alkaline, rainy, bumpy road conditions.

International Chassis Tuning, Balancing Safety and Handling Feel
International chassis team led by Maserati former chassis tuning expert. Special optimization targeting highway conditions above 160km/h. Class-unique 50.8:49.2 Golden Axle Load Ratio, 560mm low center of gravity. One-Box drive-by-wire braking 136ms rapid pressure build-up, balancing braking avoidance and kinetic energy recovery. 70mm large size bushings suppress bump noise. Chassis not only comfortable, but also adapts to global gravel, bumpy, highway and other complex road conditions, not only tuned for domestic paved roads. Launch synchronously includes battery thermal runaway compensation, smart driving accident compensation safety net rights and benefits. Bringing safety promises down to rights and benefits level.

(4) Good Intelligence: Class-First Cockpit and Driving Integration 8775 Chip, Intelligent Experience No High/Low Spec Segmentation
In 100,000 RMB market, most models have obvious high/low spec chip hardware differentiation. Fengyun T7 equips class-first 4nm process 8775 Cockpit-Driving Integration Chip. 72TOPS NPU compute power, system response latency as low as 80ms, boot speed increased 33%. Achieving cockpit-driving hardware fusion, avoiding user experience lag brought by cockpit and smart driving separate chip segmentation.
Smart Cockpit Equips Lingxi Cockpit 2.0 Combined with Doubao Large Model, Possessing Multi-style Human-like Voice Interaction, CarPlay, HiCar Full Brand Mobile Direct Connection. Six Scenario Modes, One-Key Switch Nap, Camping, Baby, Pet Modes. Smart Driving Equipped with 22 Sensors (3R7V12U), Supporting 300+ Full Scenario Parking, Multi-floor Parking, 100-meter Track Reversing, Highway Pilot Assist. Full Series Standard AGS Intelligent Grille, Balancing Heat Dissipation and Drag Optimization. High-end Smart Hardware Downgraded, No Longer Only Appears in High-spec Versions, Reducing Threshold for Ordinary Families to Experience High-end Intelligence.

Business Value Unique Highlights: Global Quality Downgraded to 100,000 RMB Level, Reconstructing Market Quality-Price Ratio Logic
Value Misaligned Competition: Market 100,000 RMB-level pure electric SUVs are mostly based on domestic needs, focusing on low price, stacking single items parameters. Fengyun T7 takes Native Whole Vehicle Standards facing EU, Australia & New Zealand and other developed markets, down to 100,000 RMB Price Range. Domestic users buy whole vehicles under gone rigorous global verification, not export product downgraded versions.
Configuration Logic Reverse Industry Involution: Core Hardware Full Series Standardized. Battery, Heat Pump AC, etc. Core Hardware All Standard. Do not cut range in entry version, remove key comfort safety configurations. Avoid users forced to add budget to upgrade basic experience.


8 月 24 日,零跑汽車發布了 2026 年半年度財報。
財報顯示,2026 年上半年零跑實現營業收入 381.1 億元,同比增長 57.2%;淨利潤 2.1 億元,去年同期為 0.3 億元,連續實現半年度盈利;汽車總交付量超 35.6 萬輛,同比增長 60.8%,居於新勢力首位;毛利率為 11.7%,較同期下降了 2.4 個百分點,其中 2026 年第二季度毛利率為 12.6%。

除了毛利率有所下降,零跑其他核心財務指標都十分出色,與同日小鵬發布的財報走出了兩種方向。財報顯示,小鵬 2026 年上半年營業收入 327.8 億元,同比下滑 3.8%;淨虧損大幅擴大至 31.2 億元,同期淨虧損 11.4 億元;汽車總交付量約 16.6 萬輛,同比下降 15.8%;但毛利率提升至 20.6%,較去年同期上升了 4.1 個百分點。
對比這兩個頭部新勢力的財報數據,不難看出,零跑與小鵬企業底層路線的差異。前者規模優先,用更大的銷量攤薄成本,“硬生生”拋出了正向利潤,代價是毛利率承壓下滑;小鵬則堅持高端智能路線,單車毛利率很高,但短期犧牲銷量規模,研發投入巨額,還在燒錢階段,尚未盈利。
很難根據一份財報去評價兩家車企孰優孰劣,值得肯定的是,作為目前頭部的新勢力,零跑和小鵬都有著自己的一套取勝市場的生存邏輯。關於小鵬的財報分析,昨日已有文章推送(《汽車營收 197 億,機器人融資創國內新高,小鵬要不務正業了?》),感興趣的可以翻翻看,就不過多贅言了。
今天這篇文章,就專注來講講財報背後的零跑——一個靠規模盈利,但又可能被規模桎梏的新勢力。

每個新勢力都目標的“規模”盈利
曾經被詬病“燒錢”的新勢力,現如今頭部隊伍中還在虧錢的越來越少了。理想早在 2023 年第一季度實現首次季度盈利,零跑在 2025 年第二季度實現,小鵬和蔚來也在去年第四季度實現盈利。
盈利的背後,核心是交付量的提升,即規模的擴張。去年蔚來得益於 ES8 和螢火蟲兩款車型的热銷,以及樂道品牌銷量的加持,使得常年虧損的蔚來也來到了盈利時刻。小鵬汽車 CEO 何小鵬曾表示,規模賣車是車市競爭的一個賽點,規模有利潤是小鵬 2026 年的目標。

論擴大規模,新勢力中目前做得最好的還是零跑。今年上半年,零跑全球交付 356487 輛,同比增長 60.8%,是新勢力的銷冠,甚至超過了一些過去的強勢合資車企,如廣汽豐田(34.11 萬輛)。7 月,零跑更是交付 10.1 萬輛,成為國內首家單月突破 10 萬輛的新勢力。
在海外市场,零跑的规模同样远胜其他新势力。上半年,零跑出口 9.6 萬輛,同比增長 372.6%,已超 2025 年全年出口總量,佔總銷量 27%,同期小鵬的海外出口銷量僅 3.16 萬輛。零跑汽車 CFO 李騰飛預計全年海外銷量可達 20 萬輛。
作為新勢力中的“後來者”,零跑能夠反超其餘,率先拿下“規模”這張王牌,零跑的選擇值得深思。相比蔚小理早期的高舉高打、燒錢堆高端的路子,零跑走出一條差異化路線——全域自研降本,主打高性價比,靠規模取勝,避開正面廝殺。
规模离不开降本增效,很多车企把降本增效當做口號來喊,但從未見過如零跑這般,企業內上上下下都錨定了這件事。今年 3 月零跑上市了 A10,頂配不到 10 萬元卻搭載上了激光雷達、8295 芯片,零跑變不可能為可能。零跑 A 產品線負責人蔣峰透露,這背後的答案藏在每一個零件扣成本、油泥模型推翻重做的崩潰裡。
零跑有不少像 A10 這樣一上市就“掀桌子”的產品,用同樣的配置,賣更低的价格,同時自己還能有利潤,不得不說,這是門功夫,背後還有選擇的勇氣。成本控制通常是傳統車企的擅長,按理來說做一款高性價比的產品,零跑能做,他們應該也能做。

但問題在於該不敢。“我經常說我們把腳的三分之二放在懸崖外邊,我有這個底氣,我有膽量,我敢置之死地而後生。但是不是所有企業都敢跟我跟,他具備能力,但是他沒那膽量。我們上上下下幾千人,有必死之決心。這也是零跑的一個競爭優勢。”零跑汽車高級副總裁徐軍如是說。
不僅敢在產品上大刀闊斧的變革,在渠道上亦有這樣的魄力。如今在海外漸漸賣得風生水起的零跑,當初在宣布與 Stellantis 宣布合作的時候,可是飽受外界爭議,當時國內海外出口時興,出口方式尚不明確,零跑即宣布即宣布採取“借船出海”的模式,以技術與產品入股,和這家全球汽車巨頭成立由對方控股的海外合資公司零跑國際,將大中華區以外市場的銷售、製造經營權交由雙方合資公司操盤。
而今回頭再看這份頗具爭議的選擇,卻已經結出了階段性果實。依托 Stellantis 沉澱多年的經銷商資源,零跑跳過了耗時耗錢的海外拓店週期,只用兩年時間便快速打開歐洲市場,海外銷量迎來爆發式增長,成為新勢力出海當中的一匹黑馬。
能夠率先以規模取勝短期,離不開背後零跑的步步為營和恰時的選擇,在市場關鍵的淘汰賽時期,這至少保證了零跑存活了下來。至於如何活得更好,這是零跑接下來該考慮的問題。

從規模走向質量
如果說淨利潤關係著一家車企能否活下來,那麼毛利率則決定了一家車企是否活得好。
理想汽車 CEO 李想曾表示,智能電動車企業經營健康的門檻就是毛利率達到 20%。小鵬能夠達成 20% 門檻毛利率背後,財報中有一串數字引人注目,那就是他的服務及其他收入達 47.3 億元,同比增長 67.1%,這之中最主要的就是大眾的智駕技術授權收入。
高毛利意味著賺錢賺得更舒服,企業能夠活得更好,對於零跑而言,未來想要提高毛利率,獲得更十足的盈利,還存在一些挑戰。

首先,核心技術護城河深度不夠。零跑一直以來主打全域自研,透過技術自研實現體系化降本,但現階段的自研能力更多服務於降本走量,在面向未來的更前沿的技術儲備上或許仍需要補足。無論是小鹏的智駕,還是豐田的混動技術,都說明了一點,技術為王依舊是汽車行業的核心準則,也是規模擴張和變現的源動力。
零跑顯然已經深知這點,近期的技術推進動作正在加快。一方面,推進機器人產業佈局。工商信息顯示,零跑旗下浙江凌昇動力科技於 7 月全資設立湖州凌昇精密製造有限公司,註冊資本 2.1 億元,經營範圍涵蓋工業機器人製造與智能機器人研發。李騰飛表示:“新能源汽車企業,尤其是具備全域自研能力的新能源汽車企業,是最具備條件做具身機器人的企業之一。零跑有自己的規劃,在不遠的將來,大家就會收到我們正式公告零跑關於機器人相關的具体信息。”
另一方面,據了解,零跑將於 9 月 16 日舉辦年度技術發布會,發布其全新架構的輔助駕駛方案及三電領域最新成果。李騰飛表示,新架構下的智駕產品相較現有產品有“巨大的、飛躍式的提升。”
技術發展領域的新拓展和新成果,意味著零跑未來可能會大幅增加研發投入,這在短期反而可能壓縮毛利空間。上半年,零跑的研发投入为 23.2 億元,是小鵬 58.2 億元研發支出的一半不到。零跑能否在機器人身上復刻汽車的高效產出比,還是未知。

其次,海外出海渠道受制於人,盈利收益有所讓步。作為未來國內車企的重點發展市場,目前零跑依賴 Stellantis 的海外銷售渠道,同時利潤要讓出一半,長期全球化發展存在隱患。
針對於此,零跑正分階段落地本地化生產。依托 Stellantis 集團工廠資源,西班牙薩拉戈薩工廠 B10 三季度將投產,馬來西亞 Gurun 工廠 C10 已量產。李騰飛表示,本地化可優化關稅成本,但當地零部件採購成本高於國內,兩者相抵後毛利改善幅度有限,淨利提升主要在中長期體現。
最後,高端化紅利尚未明顯兌現,性價比心智或制約品牌向上。儘管零跑已經推出定價更高的 D 系列車型衝擊 22-32 萬價格帶,但長久以來主打極致性價比、成本優先的市場印象已經深入人心,這種刻板認知,或將成為後續品牌向上突破路上的阻力。
從產品交付結構來看,D19 於 4 月中旬才啟動交付、D99 直到 6 月底才上市,上半年高端 D 系列交付量體有限。即便到 7 月 D19 銷量首次破萬,在當月 10.1 萬輛的全球交付大盤當中,D 系列佔比依舊不足 10%,銷量底盤仍然牢牢依靠 6-18 萬價位的 A、B、C 三款平價產品線托底。
總而言之,再度實現半年度盈利的零跑,過程中有捨也有得,未來如何平衡規模與盈利質量,是零跑的下一個命題。作為一個新勢力的“後來者”,從以成本優勢追趕頭部,到如今必須向盈利質量轉型。過去求生存的利器,如今變成轉型路上需要權衡的羈絆。
規模與溢價、走量與高端、短期盈利與長期技術投入,幾道難題擺在眼前,而這一次,零跑需要率先給出屬於自己的答案。

十万级纯电 SUV 市场如今内卷加剧,不少车型陷入 “参数好看、实际缩水” 的怪圈,入门版本砍续航、减安全配置,智能功能只留给高配,让普通家庭用户选车处处妥协。8 月 26 日上市的奇瑞风云 T7,以 9.7911.89 万元指导价,抢先置换价 9.49 万起的定价入场,凭借原生全球车定位与 “六大冗余” 产品实力,试图改写这一市场现状,把 “稳稳的幸福” 落到真实用车体验之上。

不同于很多车型先国内销售、再简单改款出海的模式,风云 T7 是一台 “先闯世界,再回国内” 的原生全球品质 SUV。该车按照 2026 版 ENCAP 五星安全标准开发,依托奇瑞 23 年中国品牌乘用车出口积淀,经历 21 个国家、超 600 万公里整车测试,81 台耐久试验车完成 145 万公里耐久验证,经受住北欧极寒、中东高温、东南亚高湿积水、海外复杂非铺装路面等百余种极限工况考验。同源车型 Lepas L6 已经登陆南非、泰国,后续还将进军欧盟、澳新等市场,海外市场的严苛试炼,反过来反哺国内用户的用车可靠性。

产品层面,风云 T7 打出超能跑、美全球、更安全、好智慧四大核心价值,最亮眼的就是做到续航平权,打破行业高低配续航差异化的惯例。全系标配 65.05kWh 犀牛电池,CLTC 续航 600km,实测可达 681.6km 实现反向虚标,30%-80% 快充仅需 20 分钟。搭配全系标配双源宽温域热泵空调,低温环境续航显著提升,不管是北方寒冬还是南方酷暑,减少季节带来的续航跳水,解决家庭用户最大的里程焦虑。

安全是家用车的核心底线,风云 T7 提出碰撞、电池、整车验证等 “六大冗余” 理念,拒绝刚好达标,而是预留充足安全余量。车身采用九横五纵笼式结构,高强度钢占比 80%,搭载同级独有的 9 安全气囊,包含远端气囊,双框副车架搭配 PACK 防撞梁,兼顾乘员舱与电池防护。犀牛电池拥有 31 层 6D 锁子甲防护,抗挤压能力为国标两倍,通过严苛火烧、盐雾、浸水测试,同时官方还推出动力电池热失控赔付新车、智能驾驶辅助最高 500 万赔付的兜底政策,把安全感从硬件延伸到用户权益。
智能与空间同样没有妥协。首发 4nm 工艺 8775 舱驾一体芯片,搭配豆包大模型,支持 300 + 全场景自动泊车、高速领航辅助。2700mm 轴距带来 84% 车内得房率,后备箱最大拓展至 1550L,1955mm 纯平大床模式适配露营、车内休憩,兼顾通勤、带娃、全家出游多元场景。

上市权益同样诚意十足,截止 9 月 30 日,用户可享免费个性车色、金融免息、置换补贴、整车含三电终身质保等 8 重礼包。吴克群作为幸福体验官亮相发布会,也让 “稳稳的幸福” 不再是营销口号。

放眼十万级赛道,很多产品只能满足 “能开就行”,而风云 T7 把全球验证的底盘、长续航、满配安全、高阶智能一并下放。当然,最终市场表现仍要交给消费者检验,但不可否认,它为十万级家用纯电树立了更高的价值标尺:家用纯电,不必为成本牺牲安全、续航与品质。

Baru-baru ini pasaran SUV elektrik tulen sangat meriah, model-model baharu muncul bergelombong, ramai jenama telah menjadikan 'iterasi pantas', 'keluar model baharu setiap enam bulan' sebagai daya saing teras.
Pada masa industri berkumpul bersorak 'hanya pantas yang tidak boleh dipatahkan', Chery justru memegang satu model kereta selama 3 tahun, baru pada 26 Ogos menarik Fengyun T7 yang berstatus 'SUV Elektrik Tulen Berkualiti Global' ke hadapan pentas, harga panduan 97,900 Yuan - 118,900 Yuan.

Dalam industri secara keseluruhan, amalan 'membina kereta berkualiti dengan kesabaran' ini, sebaliknya nampak sangat bernilai.
Yang lain berebut pelancaran, dia biarkan kereta diuji di seluruh dunia terlebih dahulu
Logik pembuatan kereta banyak pemain baharu sekarang ialah: terlebih dahulu rebut bahagian pasaran di dalam negara, baru lepas terjual baru fikir eksport dan ubah piawai.
Tapi Fengyun T7 dari awal penubuhan projek, laluan yang dipilih adalah sepenuhnya bertentangan: terlebih dahulu sesuaikan dengan undang-undang global dan persekitaran penggunaan, selesaikan pengesahan luar negara dahulu, kemudian kembali jualan di dalam negara, ini adalah kereta global asli.
Kesabaran ini diwujudkan dalam setiap peringkat penyelidikan dan pembangunan:

Pada peringkat penyelidikan dan pembangunan menggunakan masa 3 tahun, bergantung kepada sistem penyelidikan dan pembangunan global 1+7+N Chery, dari sumber telah gabungkan keperluan undang-undang pasar Eropah, Australia-Selatan, Asia Tenggara yang berbeza ke dalam reka bentuk; peringkat reka bentuk jemput lebih daripada 5000 pengguna bersama mencipta, lebih daripada 100 pereka mengulang-alik mengasah butiran luaran dan dalaman.

Kesabaran pada peringkat pengujian menunjukkan keyakinan: ia menjejak lima persekitaran ekstrem di seluruh dunia, merangkumi 95% jenis jalan global, lengkapkan 1.45 juta kilometer ujian ketahanan, mampu menyesuaikan dari -40℃ ke 55℃ persekitaran keseluruhan, sepenuhnya ikut piawai keselamatan lima bintang E-NCAP Edisi 2026 untuk reka bentuk.

Sekarang model asal Lepas L6 sudah dilancarkan di Afrika Selatan, Thailand, pada masa hadapan Ogos hingga Oktober akan masuk pasaran Eropah, Australia-Selatan, pemilik pertama jualan di dalam negara ada juga pengguna asing.

Enam reka bentuk berlebihan, adalah rasa selamat yang dihasilkan dari kesabaran
Ketika industri berebut kelajuan, perkara yang paling mudah dibuat ialah 'kurangkan spesifikasi', 'hemat proses', gabungkan skema yang boleh guna dulu jual, kalau ada masalah baru upgrade OTA.
Dan 'kelambatan' Fengyun T7, tepat pada tempat yang pengguna tak nampak buat penuh kelebihan, ini juga sokongan teras dia berani panggil 'kualiti global'.
Ia buat enam reka bentuk berlebihan: kelebihan keselamatan perebakan, kelebihan keselamatan bateri, kelebihan hak sama jarak perjalanan, kelebihan penjimatan tenaga global, kelebihan prestasi pengendalian, kelebihan pengujian keseluruhan kenderaan.
Mudahnya ialah: walaupun dalam keadaan paling ekstrem, prestasi teras kenderaan masih boleh stabil, tidak kerana panas, sejuk, jalan rumit yang gagal.

Fikiran ini bercakap mudah, buat tapi perlu belanja lebih banyak kos penyelidikan dan masa - contohnya untuk buat hak sama jarak, ia perlu dalam sistem pengurusan bateri buat beberapa lagi ujian, selesaikan masalah jarak mengecut di bawah suhu berbeza, bukan sekadar tandakan satu angka jangkaan keadaan ideal untuk tarik pengguna.
Dasar asal eksport nombor satu, adalah pendekatan jangka panjang
Ramai orang mungkin terlupa, Chery berturut-turut 23 tahun menduduki tempat pertama eksport kereta China, pengguna global lebih 20 juta. Pencapaian ini, bukan berebut kelajuan, tapi langkah demi langkah buat kualiti kukuh kumpul.
Sekarang pasaran kereta dalam negara berlumba harga, berlumba kelajuan, model baharu dua bulan tak keluar seolah-olah ketinggalan, tapi kereta China yang betul-betul boleh pergi keluar, bukan bergantung pada pantas, tapi pada penghormatan piawai global, sokongan kualiti produk.
Fengyun T7 terbitkan tag #Fengyun T7 Kualiti Global Kereta#, bukan satu slogan, tapi yang asal eksport luar negara piawai pengesahan terus guna pada jualan dalam negara model, biar pengguna domestik juga boleh terus beli SUV elektrik tulen ikut piawai keselamatan Eropah.
Penetapan harga dari 97,900 Yuan menunjukkan kesungguhan Chery: tidak guna penetapan harga tinggi saring pengguna, cuma biar pengguna biasa juga boleh nikmati produk elektrik tulen piawai global.

Bagi industri, pelancaran Fengyun T7, sebenarnya memberi kita pemikiran lain: bukan semua persaingan perlu menang kelajuan, perlahan turun letak asas kukuh, buat piawai lebih tinggi, sebaliknya boleh pergi lebih jauh.
Jika anda baru-baru ini betul-betul tengah lihat kelas 100,000 SUV elektrik tulen, jangan cari masa pergi ke kedai lihat model global asli ini, raba kerja buatan, cuba pengendalian dia, rasai kualiti kerja lambat berbeza di mana.

8月26日,以“稳稳的幸福”为主题,奇瑞风云T7上市发布会盛大启幕,定位全球品质纯电SUV的风云T7正式登陆国内市场,新车共计推出3款配置版本,官方指导价9.79万‑11.89万元,抢先置换价9.49万‑11.59万元,以全球标准产品实力,重塑十万级纯电SUV价值标杆。知名音乐人吴克群作为“幸福体验官”亲临现场,与奇瑞汽车执行副总裁李学用围绕“稳稳的幸福”深度对话,共同开启「幸福共创计划」,号召大众发掘生活点滴幸福,新车同步实现上市即交付,首批车主现场完成交车仪式。

面对行业“唯快不破”的内卷浪潮,风云T7坚持“慢功造好车,全球车快不了一点”长期主义造车理念。新车并非国内车型简单改款出海,而是原生全球车型,历经3年研发周期,依托奇瑞全球1+7+N研发体系,联动全球10大设计中心、百余名设计师,完成5000+全球用户共创,按照2026版E‑NCAP五星安全标准开发,适配全球210个国家和地区用车需求。81台耐久试验车参与路试,整车累计测试里程超600万公里,专项耐久验证145万公里,跨越‑40℃~55℃极限温域,经受高温、高寒、高湿、盐碱、复杂非铺装路况等多重严苛试炼。同源车型Lepas L6已在泰国、南非上市,后续将陆续登陆印尼、欧盟、澳新等海外市场,获得海外用户与权威媒体的广泛认可。
产品层面,风云T7围绕超能跑、美全球、更安全、好智慧四大核心价值,打造碰撞安全、电池安全、续航平权、全域节能、操控性能、整车验证“六大冗余”硬核实力,打破十万级纯电市场续航缩水、安全配置减配的行业通病。

超能跑维度,风云T7实现续航平权,全系标配65.05kWh犀牛电池,CLTC续航600km,实测续航可达681.6km,实现反向虚标;30%-80%快充仅需20分钟,电池循环寿命超2500次。全系搭载178kW鲲鹏12合1超能电驱,搭配双源宽温域热泵空调+高压PTC与AGS智能进气格栅,低温环境续航显著提升。轴距2700mm,车内得房率84%,支持1955mm×1310mm纯平大床模式,后备箱最大拓展至1550L,9层云感座椅配备加热通风,兼顾家庭通勤、露营休憩多元场景。
美全球方面,整车融汇全球审美与东方驭风美学,0.286Cd超低风阻,提供6款东方雅韵车漆,其中炽焰橙采用豪车级Tri‑coat三层车漆工艺;云翼环抱座舱,双内饰配色,兼顾高级质感与家用耐用属性,同源车型亮相米兰设计周收获好评。
安全是风云T7的核心底牌。磐石笼式车身高强度钢占比80%,搭载同级独有的Shotgun结构、双框副车架+Pack防撞梁,配备最多9安全气囊;犀牛电池搭载6D锁子甲31层防护,IP68级防水,侧边抗挤压能力为国标2倍,通过严苛火烧、盐雾测试。同时推出行业极具诚意的两大兜底权益:动力电池因自身原因热失控损毁,赔付同款或同配置新车;泊车、智能领航场景,因智驾系统原因引发事故,最高500万赔付,以真金白银承诺筑牢出行安全感。底盘由国际化专家团队调校,50.8:49.2黄金轴荷比,80km/h麋鹿测试、500mm涉水深度,复杂路况从容可控。

智能领域,风云T7同级首发4nm工艺8775舱驾一体芯片,72TOPS算力,搭载灵犀智舱2.0×豆包大模型,15.6英寸2.5K高清大屏,支持全场景模糊语音交互、六大用车场景模式;猎鹰500智驾系统搭载22颗高精度传感器,支持300+全场景自动泊车、高速领航辅助,降低驾驶负担。
上市权益方面,即日起至9月30日,下订用户可享8重礼包:个性车色限时免费、2年6万0息/5年10万3年免息金融方案、不分品牌3000元置换补贴、动力电池与智能驾驶两大兜底权益、整车(含三电)终身质保、666元抢购终身基础保养套餐,首任车主享基础流量终身免费;预售1000元订金抵2000元购车款政策延期至8月31日24点截止,多重权益覆盖购车、用车全周期。
作为奇瑞全球化技术沉淀落地的家用纯电产品,风云T7把全球严苛标准下放至十万级市场,以不妥协的产品实力、扎实安全保障与人性化权益,把“稳稳的幸福”落到每一次家庭出行,树立十万级全球品质纯电SUV全新价值标杆。

Dalam pasaran SUV di Malaysia, ramai pembeli apabila memilih kereta akan membandingkan Honda HR-V dan Toyota Corolla Cross. Kedua-dua kereta ini mempunyai harga dan kategori pasaran yang hampir sama, hari ini kita akan buat perbandingan terperinci dari pelbagai aspek, untuk membantu anda menjimatkan masa membuat penyelidikan.
Harga OTR Honda HR-V di Malaysia ialah RM 115,900 - 143,900, terdapat 4 variasi, termasuk 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900) dan lain-lain.
Harga OTR Toyota Corolla Cross di Malaysia ialah RM 133,800 - 148,800, terdapat 3 variasi, termasuk 2026 HEV 1.8L GR Sport (RM 148,800), 2026 HEV 1.8L Standard (RM 140,800), 2026 1.8L Standard (RM 133,800) dan lain-lain.
Dari segi harga, harga permulaan Honda HR-V memang lebih murah RM 17,900 berbanding Toyota Corolla Cross. Jika bajet anda terhad, varian入门 Honda sudah boleh memenuhi keperluan harian. Tetapi perlu diingat, beberapa ribu yang lebih murah itu, mungkin ada kompromi pada ciri-ciri, bergantung kepada keperluan anda.

Honda HR-V dipadankan dengan enjin 1.5L Turbo, kuasa 140 hp. Konsumsi minyak rasmi 7.0 L/100km.
Toyota Corolla Cross dipadankan dengan enjin 1.5L Turbo, kuasa 140 hp. Konsumsi minyak rasmi 7.0 L/100km.
Kedua-dua kereta menggunakan sistem kuasa yang sama, perasaan memandu sehari-hari pada asasnya tiada perbezaan. Dari segi konsumsi minyak juga hampir sama, tidak perlu terlalu bimbang tentang perkara ini.

Honda HR-V panjang kenderaan 4500 mm, bagasi 450 L.
Toyota Corolla Cross panjang kenderaan 4400 mm, bagasi 400 L.
Dari segi ruang, badan Honda HR-V lebih panjang 100 mm berbanding Toyota Corolla Cross, ruang dalaman penumpang akan lebih lapang sedikit, terutamanya ruang kaki di kerusi belakang. Jika anda sering membawa keluarga atau perlu meletakkan kerusi bayi, badan kereta yang lebih besar memang lebih praktikal.

Honda HR-V gwaranti 5 tahun/tanpa had mil, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Toyota Corolla Cross gwaranti 5 tahun/tanpa had mil, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Syarat gwaranti kedua-dua kereta adalah sama, dari segi ini tidak perlu bimbang. Kos penyelenggaraan sebenar bergantung pada rangkaian servis jenama dan harga komponen, disyorkan bertanya dalam kumpulan pemilik kereta sebenar mengenai pengalaman.

Secara keseluruhannya, Honda HR-V dan Toyota Corolla Cross sama-sama model kereta yang sangat baik di pasaran Malaysia. Memilih yang mana, penting sebenarnya bergantung pada keperluan peribadi dan bajet anda. Disyorkan melakukan penyelidikan, bandingkan kutipan harga beberapa agen kereta, kemudian buat ujian pemanduan untuk membuat keputusan akhir. Membeli kereta adalah perkara besar, meluangkan sedikit masa membuat penyelidikan pasti tidak akan salah.

Di pasaran SUV Malaysia, ramai pembeli akan membandingkan Honda WR-V dan Kia Sportage semasa memilih kereta. Kedua-dua model ini mempunyai harga dan kedudukan pasaran yang cukup hampir. Hari ini, kita akan membuat perbandingan terperinci dari pelbagai aspek, membantu anda menjimatkan masa dalam membuat penyelidikan.
Harga OTR Honda WR-V di Malaysia adalah RM 89,900 - 107,900, dengan jumlah 4 versi, termasuk 2023 1.5L V (RM 99,900), 2023 1.5L E (RM 95,900), 2023 1.5L S (RM 89,900) dan lain-lain.
Harga OTR Kia Sportage di Malaysia adalah RM 129,639 - 179,320, dengan jumlah 4 versi, termasuk 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), 2025 2.0L AT 2WD High (RM 139,639) dan lain-lain.
Dilihat dari segi harga, harga permulaan Honda WR-V memang lebih murah RM 39,739 berbanding Kia Sportage. Jika bajet anda terhad, versi permulaan Honda sudah cukup memenuhi keperluan harian. Tetapi perlu diingat, perbezaan harga ribuan ringgit itu mungkin melibatkan kompromi dari segi kelengkapan, bergantung pada keperluan anda.

Honda WR-V dilengkapi enjin 1.5L 4-silinder, kuasa 105 hp. Penggunaan bahan api rasmi 6.0 L/100km.
Kia Sportage dilengkapi enjin 1.5L Turbo, kuasa 140 hp. Penggunaan bahan api rasmi 7.0 L/100km.
Dari segi kuasa, Turbo 1.5L Kia Sportage mempunyai 35 hp lebih banyak berbanding 1.5L 4-silinder Honda WR-V. Walau bagaimanapun, untuk penggunaan harian di bandar, kuasa kedua-dua kereta ini sudah memadai dan tidak akan terasa kurang tenaga.

Panjang kenderaan Honda WR-V 4400 mm, ruang muatan 400 L.
Panjang kenderaan Kia Sportage 4400 mm, ruang muatan 400 L.
Saiz kedua-dua kereta hampir sama, ruang dalaman tidak begitu berbeza. Untuk kereta dalam julat harga ini, ia cukup untuk kegunaan harian.

Honda WR-V menggunakan konfigurasi penggerak FWD.
Kia Sportage menggunakan konfigurasi penggerak FWD.
Cara penggerak kedua-dua kereta sama, iaitu FWD, pengalaman memandu harian tidak akan banyak berbeza.

Honda WR-V dan Kia Sportage adalah pilihan utama di pasaran Malaysia, sesuai untuk kegunaan keluarga dan perjalanan harian. Jika anda lebih menitikberatkan reputasi jenama dan harga kedua, anda boleh utamakan model yang lebih baik reputasinya. Jika anda lebih mementingkan nisbah harga-kegunaan dan kelengkapan, pilih model yang lebih lengkap. Akhir sekali, disarankan untuk memandu uji kedua-dua model, pengalaman sendiri adalah yang paling penting.

Secara keseluruhan, Honda WR-V dan Kia Sportage adalah model kereta yang sangat bagus di pasaran Malaysia. Memilih yang mana, kuncinya bergantung pada keperluan peribadi dan bajet anda. Kami cadangkan agar anda membuat penyelidikan terlebih dahulu, bandingkan beberapa penawaran dari dealer kereta, kemudian buat keputusan akhir selepas memandu uji. Membeli kereta adalah perkara besar, meluangkan masa untuk membuat penyelidikan tidak akan salah.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拿本田 HR-V 同豐田 Yaris Cross 嚟比較。呢兩款車喺價錢同定位上都幾接近,今日我哋就由多個方面做個詳細對比,幫你省咗做功課嘅時間。
本田 HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900,一共有 4 個版本,包括 2026 e:HEV 1.5L RS(RM 143,900)、2026 1.5T V(RM 137,900)、2026 1.5T E(RM 130,900)等。
豐田 Yaris Cross 喺馬來西亞嘅 OTR 售價係 RM 99,900 - 109,900,一共有 2 個版本,包括 2026 1.5L Standard(RM 99,900)、2026 HEV 1.5L Standard(RM 109,900)等。
由價錢睇落,豐田 Yaris Cross 嘅起步價比本田 HR-V 平咗 RM 16,000。老實講,喺呢個價位段,幾千塊嘅差異其實都唔算大,關鍵仲係睇整體嘅性價比同長期使用成本。

本田 HR-V 搭載 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
豐田 Yaris Cross 搭載 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
動力方面,本田 HR-V 嘅 1.5L Turbo 比豐田 Yaris Cross 嘅 1.5L 4-cyl 多咗 35 匹馬力,中段加速更有信心,尤其係行高速超車嗰陣。不過豐田 Yaris Cross 嘅油耗可能更抵,日常市區通勤差別唔會太大。

本田 HR-V 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括本田 SENSING (ACC, CMBS, LKAS, RDM)。
豐田 Yaris Cross 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 TSS。
兩款車嘅安全評級一樣,喺呢個級別入面安全配備都算好齊全。而家嘅新車安全性都唔差,唔使太擔心呢一點。

本田 HR-V 保用 5 年/無限里程,保養間隔 每 10,000km 或 6 個月。
豐田 Yaris Cross 保用 5 年/無限里程,保養間隔 每 10,000km 或 6 個月。
兩款車嘅保用條件一樣,呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格,建議去車友群問吓真實車主嘅經驗。

總括嚟講,本田 HR-V 同豐田 Yaris Cross 都係馬來西亞市場幾唔錯嘅車款。揀邊一輛,關鍵仲係睇你嘅個人需求同預算。建議大家做好功課,多比較幾間車行嘅報價,再去做試駕做最終決定。買車係件大事,花少少時間做功課絕對無錯。

Recently, Chery Automobile disclosed its 2026 semi-annual performance. Data shows that in the first half of 2026, Chery's revenue was 143.28 billion yuan, a year-on-year increase of 1.2%, with net profit attributable to shareholders of 8.567 billion yuan, a year-on-year decrease of 11.7%. Among them, overseas market revenue reached 98.968 billion yuan, a year-on-year increase of 51%, accounting for 69.1% of total revenue, making the overseas market the most important source of growth for Chery.
Chery's performance also reflects the overall trend of Chinese independent brands accelerating overseas expansion. From Jan. to July 2026, China's cumulative car exports reached 6.14 million vehicles, a year-on-year increase of 66.8%. Among the top 5 independent car companies, Chery's overseas sales reached 1.1464 million vehicles, a year-on-year increase of 71.26%, continuing to lead the Chinese car export market; BYD followed closely with 969,200 vehicles, a year-on-year increase of 76.14%. Of note, although Geely Automobile's overseas sales were 580,900 vehicles, they surged 164.78% year-on-year, with the growth rate ranking first among the five companies; Changan Automobile and Great Wall Motor had overseas sales of 544,600 and 353,400 vehicles respectively, increasing 56.12% and 48.01% year-on-year. It is clear that the overseas market is becoming an increasingly important source of sales volume for Chinese independent brands.

First Place: Chery Automobile 1,146,350 Vehicles
From Jan. to July 2026, Chery's overseas sales reached 1.1464 million vehicles, a year-on-year increase of 71.26%, accounting for over 70% of total sales, making the overseas market the main source of Chery's sales growth. In terms of trend, Chery's overseas sales continued to climb, with exports in July alone reaching 202,000 vehicles, breaking the 200,000 vehicle milestone for the first time. Having established its overseas presence early, Chery has now entered a period of rapid sales volume expansion.
Chery's strong overseas performance is not like "suddenly stepping on the gas", but the result of years of overseas deployment gradually bearing fruit. By continuously advancing overseas factory construction, local R&D, and channel development, Chery continuously refines its localized operation system, laying the foundation for sustained growth in overseas sales. As the SUV product line continues to perfect and new energy technologies such as hybrid power accelerate completion, Chery's competitiveness in markets like the Middle East, Latin America, Southeast Asia, and Europe is also improving, and overseas sales naturally grow faster and faster.

Second Place: BYD 969,208 Vehicles
From Jan. to July 2026, BYD's overseas sales reached 969,200 vehicles, a year-on-year increase of 76.14%, accounting for 43.5% of total sales for the same period. Actually, this result is not unexpected. In 2025, BYD's overseas sales already exceeded 1 million vehicles, with a year-on-year increase of 145%. In the first half of this year, its overseas sales exceeded 780,000 vehicles again, with the overseas market maintaining rapid growth.
Behind this growth, the key lies in playing the three cards of technology, products, and localization together. Blade batteries, DM hybrid technology, etc., continue to improve, with pure electric and hybrid models covering different market needs. At the same time, BYD is promoting local production and channel construction in places like Brazil and Thailand, further expanding overseas market coverage. Currently, new energy vehicles have entered more than 120 countries and regions.
It can be seen that while BYD stabilizes its core market in the domestic market, overseas sales are also growing rapidly. With the continuous expansion of the overseas market, BYD's future growth space will also extend further to the global market.

Third Place: Geely Automobile 580,891 Vehicles
From Jan. to July this year, Geely's overseas sales were 581,000 vehicles, a year-on-year increase of 164.78%. Among them, overseas single-month sales in June and July continuously broke through 100,000 vehicles. The overseas market is gradually changing from "incremental supplement" to a new growth engine for Geely.
While overseas sales grew, Geely's overall performance also improved. Revenue for the first half was 173.6 billion yuan, a year-on-year increase of 15%, with core net profit attributable to shareholders of 9.684 billion yuan, a year-on-year increase of 46%. The profit growth rate was significantly faster than revenue, further enhancing profitability.
With the accelerated growth of the overseas market, Geely has raised the annual overseas sales target from 640,000 vehicles to 920,000 vehicles, and is striving for 1 million vehicles. To support this target, Geely is also accelerating its overseas localization deployment, through overseas factory construction and improving sales networks, to enhance production and sales capabilities in the local market. Currently, Geely has operated 12 manufacturing factories overseas, with overseas capacity exceeding 650,000 vehicles, sales channels exceeding 2,000, covering 114 markets.
In the next step, Geely not only needs to continue to expand overseas sales, but also to improve the profitability of the overseas market through local production, R&D, and sales, making the overseas market form a more stable source of revenue and profit.

Fourth Place: Changan Automobile 544,592 Vehicles
From Jan. to July this year, Changan Automobile's overseas sales reached 545,000 vehicles, a year-on-year increase of 56.12%. While sales grew rapidly, Changan was also accelerating the implementation of the "Haona Baichuan" Plan 2.0, with the overseas expansion mode shifting from simply selling cars to further moving towards industrial and system-based overseas expansion.
Specifically, on one hand, Changan brings core technologies such as Blue Whale Super Engine Hybrid and Tianshu Intelligence overseas, forming a unified technical support; on the other hand, it adjusts products according to the needs of different countries, rather than using one car to cover all markets. For example, Qiyuan Q05 entering Uzbekistan, and the fourth-generation CS55PLUS launching in Saudi Arabia, are all product adjustments made for the local market.
At the same time, Changan Automobile continues to improve overseas manufacturing bases in Thailand, Brazil, and other places, and local talent and sales systems are also being promoted in sync. Production, talent, and channels are rolled out together, giving Changan's overseas deployment a more solid foundation for continuous expansion.

Fifth Place: Great Wall Motor 353,441 Vehicles
From Jan. to July this year, Great Wall Motor's overseas sales reached 353,400 vehicles, a year-on-year increase of 48.01%. The growth rate of the overseas market is significant, bringing more new volume to Great Wall.
Of course, this achievement benefits from Great Wall's continuous promotion of overseas localization operations. Great Wall adheres to "One Region One Policy, Ecosystem Win-Win", adjusting products and operating strategies for different markets. Currently, Great Wall has built complete vehicle production bases in Thailand and Brazil, and has deployed car assembly factories in multiple countries, with overseas sales channels exceeding 1,600. This has gradually perfected the local production, sales, and service systems. Compared to simple export, this localization model is also more conducive to Great Wall rooting in the overseas market for the long term.
With the continuous expansion of the overseas market, Great Wall has turned its gaze back to the European market, and plans to increase overseas sales to 1 million vehicles by the end of 2030. The scaled expansion of the overseas market remains the focus for Great Wall's next stage.

Final Thoughts:
Overall, Chery continues to lead in overseas sales of Chinese independent brands, BYD follows closely, and Geely, Changan, and Great Wall also maintain relatively fast growth in overseas sales. With leading independent brands continuously accelerating overseas deployment, the overseas market is gradually becoming a new growth space for Chinese car companies.
Car companies collectively accelerating overseas expansion, on one hand, is due to slowing incremental growth in the domestic car market, intensifying price war competition, and the increasing difficulty of obtaining incremental growth solely relying on the domestic market. On the other hand, after years of technical accumulation, the advantages of Chinese car companies in new energy, intelligence, and supply chains are continuously enhancing, and product competitiveness is also improving, providing stronger support for further expanding the overseas market.
Now, car companies going overseas is no longer just exporting cars overseas, but further expanding the local market through factory construction, laying channels, and perfecting localized services. Next, the real test for car companies is whether they can let the overseas market continue to release volume and finally achieve stable profitability.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拿 本田 WR-V 同 速霸陸 Crosstrek 嚟做比較。呢兩款車喺價位同定位上都好接近,今日我哋就從多啲方面做一次詳細比較,幫你省返做功課嘅時間。
本田 WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900,一共有 4 個版本,包括 2023 1.5L V(RM 99,900)、2023 1.5L E(RM 95,900)、2023 1.5L S(RM 89,900) 等。
速霸陸 Crosstrek 喺馬來西亞嘅 OTR 售價係 RM 145,000 - 160,000,一共有 1 個版本,包括 2.0L e-Boxer(RM 150,000) 等。
由價錢睇,本田 WR-V 嘅入門價確實比 速霸陸 Crosstrek 平咗 RM 55,100。如果你預算有限,本田嘅入門版已經可以滿足日常需要。但亦要留意,平嗰幾千蚊,可能喺配備上有取捨,具體就要睇返你嘅需要。

本田 WR-V 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 本田 SENSING。
速霸陸 Crosstrek 嘅安全評級係 5★ (Euro NCAP),主動安全系統包括 EyeSight。
安全配備方面,兩款車都拿到唔錯嘅評級。不過 本田 WR-V 嘅 本田 SENSING 同 速霸陸 Crosstrek 嘅 EyeSight 喺功能上有啲分別,如果你比較睇重主動安全嘅話,可以仔細比較吓兩者嘅功能列表。

本田 WR-V 車身長 4400 mm,行李箱 400 L。
速霸陸 Crosstrek 車身長 4400 mm,行李箱 400 L。
兩款車嘅尺寸幾乎一樣,車內空間分別唔大。呢個級別嘅車,日常使用完全夠用。

本田 WR-V 保養保修 5 年/無限里程,保養間隔 每 10,000km 或 6 個月。
速霸陸 Crosstrek 保養保修 3 年/100,000km,保養間隔 每 10,000km 或 6 個月。

總括嚟講,本田 WR-V 同 速霸陸 Crosstrek 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛,關鍵始終都要睇返你嘅個人需要同預算。建議大家做好功課,多比較幾間車行嘅報價,先再去試駕先做出最終決定。買車係件大事,花少少時間做功課絕對無錯。

In the Malaysian SUV market, many buyers compare the Honda WR-V and GWM Haval H6 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The Honda WR-V OTR price in Malaysia is RM 89,900 - 107,900, with a total of 4 variants, including 2023 1.5L V (RM 99,900), 2023 1.5L E (RM 95,900), 2023 1.5L S (RM 89,900) etc.
The GWM Haval H6 OTR price in Malaysia is RM 139,750 - 139,750, with a total of 2 variants, including 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000) etc.
From a price perspective, the Honda WR-V's starting price is indeed RM 49,850 cheaper than the GWM Haval H6. If your budget is limited, Honda's entry-level version is already sufficient for daily needs. But note that the few thousand cheaper might involve trade-offs in features, depending on your specific needs.

The Honda WR-V safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING.
The GWM Haval H6 safety rating is TBD, active safety systems include Basic.
Regarding safety features, both cars received decent ratings. However, there are some differences in functionality between Honda WR-V's Honda SENSING and GWM Haval H6's Basic. If you value active safety, you can compare the feature lists of both in detail.

Honda WR-V body length 4400 mm, trunk 400 L.
GWM Haval H6 body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost identical, and the interior space differs little. For this class of vehicles, it is fully sufficient for daily use.

Honda WR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
GWM Haval H6 warranty 7 years/150,000km, maintenance interval every 10,000km or 6 months.
Both Honda WR-V and GWM Haval H6 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both, as personal experience is the most important.
Overall, both Honda WR-V and GWM Haval H6 are excellent models in the Malaysian market. Choosing which one depends on your personal needs and budget. It is recommended to do your research, compare quotes from multiple dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending some time on research will never go wrong.

Two months ago, Xu Yin was transferred from Thailand back to China, taking up the new position of Deputy General Manager of IM Motors. He met with core dealers across the country and obtained two sets of data: in the first half of the year, 527 new car models were launched domestically; from January to July, the entire market declined by 20%.
"The Thailand market itself was very competitive, but after coming back, I found the domestic market even more competitive, and the pace is also faster." Xu Yin summarized.

IM Motors Deputy General Manager Xu Yin
Faced with a red sea where over 500 new models were launched in half a year and the overall market declined by 20%, IM Motors' solution seemed somewhat counter-intuitive — standardize wire-controlled chassis across all models of the 200,000 yuan sedan class, invite a haute couture shoe master to create a limited edition, and then affix a label: Not For Everyone.
This was also a term repeatedly mentioned by IM Motors Brand and User Senior Director Qiao Qiao at the group interview scene.
This is a very catchy slogan. In the current automotive market, almost every new car launch claims to be "for young people" or "born for family travel", essentially all attempting to cover as many people as possible.
IM L6's choice is exactly the opposite — it actively draws a smaller circle for itself.
"A car cannot express everyone's personality at the same time." Qiao Qiao said.

IM Motors Brand and User Senior Director Qiao Qiao
However, defining "the majority" has been the mainstream logic in the automotive industry in recent years. Successful models almost all followed a principle: add functions on functions, broaden the target audience. The key to this mindset lies in the belief that "being liked by everyone" and "being deeply loved by some", in the current environment, the latter's commercial value may be higher. In the exclusive interview, Xu Yin had a statement: "Don't just talk about parameters all the time, such as 2.74 seconds, 800V, 850km, but think more about what emotional value you can provide to users."
The Jimmy Choo collaboration version is the ultimate expression of emotional value. Crystal decoration, exclusive blue, haute couture texture — these elements are often categorized as "niche aesthetics" in traditional automotive marketing. But Qiao Qiao revealed that they found many male users also felt it was nice, and some wanted to buy it as a gift. "In terms of looks, it appeals to both men and women, just aesthetically closer to female preferences."

If Jimmy Choo represents the soft line of "emotional value", then standardizing wire-controlled chassis across the full range is IM L6's hard card.
At the group interview, Xu Yin defined the "New Three Major Parts" as: wire-controlled chassis, 800V ultra-high voltage fast charging, and advanced intelligence. He believes consumers should step out of the old narrative of "TVs, refrigerators, and large sofas" and focus on true technological gaps.
Wire-controlled chassis is the hardest card among them. One month ago, the new national standard for wire-controlled steering was officially implemented. Suppliers such as Bosch and ZF had just begun to roll out capacity, while IM L6 was the first in the 200,000 yuan sedan market to standardize across the range. Before this, this configuration mainly appeared in million-yuan luxury cars or high-spec versions of flagship products like IM LS9 Hyper.

But he also frankly admitted that cost pressure does exist. "Current market competition is very intense, we must bring out the most sincere products", "The configuration of wire-controlled chassis, cost considerations, and the sincere price finally given, these three will jointly determine our subsequent sales and market performance."
Standardizing B&O audio across the full range is a more microscopic game sample. Qiao Qiao revealed that the team was "struggling for a long time" on whether B&O should be an option or a standard configuration. "After multiple rounds of cost calculations, we deeply know that standardizing B&O across the full range will bear huge cost pressure, but in the end, we bore the pressure and decided to standardize B&O across the full range."
This pressure came not only from internal costs but also from the macro environment mentioned at the beginning. Xu Yin provided a very pragmatic perspective in the group interview. He observed that the pure electric market is still growing, while the range-extended and fuel markets are declining. IM Motors chose to focus efforts in the pure electric track, launching three new products consecutively in the second half of the year, which is "going with the trend".

On the other hand of "going with the trend" is "playing cards against the trend". When most brands fight for price-performance in the stock market, IM Motors tries to build barriers in two ways: at the technical level, standardize wire-controlled chassis, 800V super charging, and advanced intelligent driving to make it difficult for competitors to follow up in the short term; at the brand level, establish aesthetic barriers with cross-border collaborations like Jimmy Choo, turning "aesthetics online" from user evaluation into brand assets.
Xu Yin's answer to sales expectations also revealed his train of thought: "Right now I care more about: whether consumers are satisfied with every detail we present, whether the service capability at the dealer end is improving, and whether every user who gets the car truly recognizes it. If these can be done, with such great sincerity, so many configurations, and such competitive prices, sales will naturally come as the water completes the channel."
In 2026, when the flood of cars strategy has completely failed, IM L6 chose a different path: use hard core technology as the base, use emotional value as the top, and leave the middle for the "Not For Everyone" crowd. This may not be a strategy that everyone can understand, but as Qiao Qiao said: "Everyone can see that the Prof. JimmyChoo Haute Couture Limited Edition model has hardly produced similar products in the previous automotive industry."
In a market with 500 new cars in half a year, "unprecedented" itself might be the biggest competitiveness.
Below are the core content of the interview, which we organized and edited without changing the original meaning.
The interviewees are:
IM Motors Deputy General Manager Xu Yin
IM Motors Brand and User Senior Director Qiao Qiao

Question: How did this cooperation with Jimmy Choo start?
Xu Yin: I only returned to China this June. As everyone knows, the launch cycle of a car cannot be just one or two months, so when I intervened in this project, the work had already progressed to the middle and late stages. Combining with my experience, I would like to summarize this cross-border cooperation in three words.
First is style. Everyone can intuitively feel the unique style and texture from today's product presentation of the all-new IM L6 and the on-site layout of this event. All design details are to endow this car with unique fashion style.
Second is breaking the circle. Currently the automotive market homogenization is serious, the audience circles of most models are relatively fixed, brands and products are easily limited within existing circles. We have been thinking about how to break industry boundaries, reach more diversified user groups, and this cooperation with international haute couture master Prof. JimmyChoo is indeed an important attempt for us to break the circle.
Third is resonance and mutual effort. Mr. Prof. JimmyChoo expressed high recognition of the overall vehicle shape, interior texture, and body lines upon his first contact with this car. Because of mutual aesthetic alignment and concept interchange, both parties clicked and reached a consensus quickly, jointly promoting the development of this car.

Qiao Qiao: When we first proposed the cross-border cooperation creative concept with Prof. JimmyChoo, many people actually felt it was quite bold, even somewhat imaginative. There are rarely car companies that deeply link with international haute couture fashion masters, let alone brands that land fashion haute couture design on mass production models, most of which stay at the superficial level of promotional co-branding and limited edition cooperation. Honestly, at first we were also unsure in our hearts. On the basis of IM L6, we hope to use top-level fashion design empowerment to take product texture and brand tone to another level. For this reason, our team repeatedly pondered the plan and polished design details, just like what Mr. Xu and Mr. Prof. JimmyChoo shared at the press conference, traveling back and forth from London to Shanghai multiple times, just to make the details perfect. Slowly, we found that this car really changed. On the basis of the IM L6 which was already very beautiful, it became even more stunning, and at this time we had full confidence.
Nowadays the new generation of consumers often say a word called "aesthetics online". Everyone has been evaluating IM Motors' aesthetics as unique and always online, we hope to continue this characteristic on this car. Now the domestic market has 200+ sedans launching densely, we hope to launch a new model that can truly stun everyone, letting users feel that this brand understands my aesthetics.
Question: What is the sales expectation for this car? What core dimensions will the new model further move the target consumer group from?
Xu Yin: We were indeed very sincere this time: First, adopted a new powertrain system; Second, standardized wire-controlled chassis across the full range, this configuration usually only appears on million-yuan luxury cars, there should be no similar configuration currently in sold sedans; Third, upgraded AI Agent intelligent driving experience across the full range.
In addition, there is a series of comfort configuration upgrades, all of which explain one thing — this L6 has no shortcomings, only strengths, and the strengths are very prominent, we use this to re-enter the sedan market.
You mentioned comparison with competitors just now, I admit the head aggregation effect of this niche market is very obvious, this point must be faced squarely. I spent a lot of time paying attention to users' real feelings, including feedback everyone sees when looking at this car. Compared to the previous generation L6, we standardized more new configurations and did many upgrades, just hoping consumers can get more substantial things. Including appearance design, and many new elements integrated into the haute couture limited edition, we hope everyone can feel our sincerity.

Question: Such a distinct style, will it rather limit the user group? What target audience does this generation L6 actually want to sell to? Behind this cooperation, what social trends did we observe?
Qiao Qiao: We stated at the opening of the press conference that we do not want it to become a car that is "for everyone" on the surface. Because this comes from real user needs, this is not that we don't want to sell cars, but this car truly represents unique personality. We believe a car cannot express everyone's personality at the same time, but can come one by one.
Mr. Xu has always told us not to just talk about parameters all the time, such as 2.74 seconds, 800V, 850km, but think more about what emotional value you can provide to users. Why does some cars' heat drop after selling for two or three months? Because the product is still that product, but consumers' aesthetics and taste are changing, if you don't keep up, you will be neglected.
The all-new IM L6 is in a sense like a "canvas". It is not just a simple upgraded model, today it has haute couture texture, tomorrow it can play mountain roads and drifts together, the day after tomorrow there may be more surprises waiting for everyone.
Back to the original question, L6 is not just for girls, but more for new generation consumers to express confidence and personality, it is a "Not For Everyone" car.
Question: Only the high-spec version of flagship model LS9 was equipped with wire-controlled steering, didn't expect this all-new IM L6 to standardize it across the full range. Why is IM Motors so obsessed with this technology?
Xu Yin: At the previous IM LS9 Hyper press conference, we proposed the concept of "New Three Major Parts". In the past, people buying cars looked at TVs, refrigerators, and large sofas, now we think consumers should pay attention to the new three major parts: First is wire-controlled chassis, Second is 800V ultra-high voltage fast charging, Third is advanced intelligence.
Our biggest sincerity this time is to fully move this configuration, which was only available in million-yuan luxury cars before, to the 200,000 yuan home sedan market, allowing ordinary consumers to experience top technology at a higher level. One month ago, the new national standard for wire-controlled steering was officially implemented. As the physical cornerstone of L3 and L4 level intelligent driving, I believe wire-controlled chassis will become the standard configuration for the next generation intelligent driving system.
Question: Now everyone in the industry uses CATL batteries, it is hard to make too much difference, models with energy consumption below 11 degrees have been out, where is the main differentiation of this generation's Three-Electric Architecture?
Xu Yin: First is the ultra-low 11.6 kWh energy consumption per 100km, able to maximize battery range capability;
Secondly, 800V ultra-fast charging solves refueling anxiety. Most high-rate fast charging models in the industry have extremely high requirements for charging pile specifications, many public piles and highway piles cannot charge at full power.
Third is safety, this is what I emphasized repeatedly today, all technology eventually revolves around safety. Three-electric safety, battery safety, if the high-voltage system appears abnormal smoking, we will directly cut off power protection.
Regarding battery selection, we cooperated with CATL, used a 93 kWh golden high-efficiency battery. This capacity was fully weighed, comprehensively considering body weight, energy consumption performance and charging efficiency, finally found the balance point that maximizes consumer benefits.
In addition, the comprehensive efficiency of the new electric drive improved by 2.8%, and weight was reduced by 8%. These two numbers don't sound big, but actually our motor efficiency was already very high, increasing 2.8% on such a high base is already a big breakthrough.

Question: L6 is equipped with B&O, how did IM Motors solve the cost control aspect, is there any behind-the-scenes story to share? In product definition, why does IM Motors insist on using B&O on this L6 car? Behind the higher pursuit of sound quality and physical sensation for users, what overall image and temperament does this car hope to convey to the outside world?
Qiao Qiao: Regarding the B&O cost issue, when we were discussing configurations at that time, we were always struggling on whether B&O should be an option or a standard configuration, this discussion lasted until near the pre-sale phase. After multiple rounds of cost calculations, we deeply know that standardizing B&O across the full range will bear huge cost pressure, but in the end, we bore the pressure and decided to standardize B&O across the full range.
Almost every user plays music when driving and traveling, exclusive driving BGM is the key to creating travel atmosphere and filling up emotional texture. The B&O audio installed on this L6 not only has sufficient hardware power, but is also customized tuned by B&O professional tuners for L6 exclusive cabin space and acoustic environment, sound effect adaptability and subtlety far exceed ordinary audio of the same level.
So no matter how big the pressure, how high the cost, we still insisted on installing a complete set of B&O audio for everyone, hoping our users can have high-end auditory enjoyment on every journey. From LS9 to LS8, then to L6, now even 200,000 yuan products are equipped, future full range new products will also continue to extend high-end audio configuration standards, giving everyone a very high-end audio experience, this point cannot be missing.

Question: IM Motors is going to focus energy in the second half of the year, can you share the upcoming product rhythm and planning?
Xu Yin: This year the overall market competition is fierce, the brand's annual sales are under pressure, so in the second half of the year we will intensively promote product iteration, go all out for the market, bring multiple upgraded new products, comprehensively strengthen product competitiveness. Today's all-new IM L6 is the first one, next in September the new generation LS6 will be launched, there will be big improvements in powertrain system, chassis, AI Agent, comfort configurations, everyone should pay attention. By October, LS8 will launch the pure electric version. Overall, the second half of the year will continue to focus on the pure electric market.
Question: Just transferred from Thailand back to China, how do you view the current phenomenon that new car hot sales periods are getting shorter?
Xu Yin: First respond to the first question. The Thailand market itself was very competitive, but after coming back found the domestic market even more competitive, and the pace is also faster. But objectively speaking, the Thailand market has changed greatly in these five or six years, all Chinese brands you can imagine are basically there, enough to show the intensity of competition there.
Back to these two months in China, I deeply felt the intensity of the Chinese market. Two weeks ago, I held a meeting with core dealer partners across the country to communicate second half plans. Several data shocked me: First,居然 there were 527 new car models launched in the first half of the year; Second, the entire market declined by 20% from January to July.
But at the same time, I also saw some growth signals — the pure electric market is growing, the main decline is in range-extended and fuel markets. This exactly fits the release rhythm of our three new generation pure electric cars starting today in the second half of the year.
Our idea is to actively respond to market changes, put our best pure electric products into competition.
The work idea in the second half of the year, although the overall market is falling, but our direction is clear: First is on products, the pure electric market is still rising, we go with the trend, launch three new pure electric products; Second is on terminal service capabilities, I hope when every user mentions our car they are satisfied. If users are satisfied, sales is a natural outcome. This is the direction I will focus on promoting in the second half of the year.

Question: Standardizing wire-controlled chassis across the full range, does it bring cost pressure? Will it affect vehicle overall profits?
Xu Yin: Qiao Qiao just mentioned, IM Motors relies on SAIC Group, having hard core technical reserves. Of course cost is indeed a consideration factor, but current market competition is very intense, we must bring out the most sincere products and the most leading technology, consumers will then pay. The configuration of wire-controlled chassis, cost considerations, and the sincere price finally given, these three will jointly determine our subsequent sales and market performance.
Question: Today this L6 is called "All-New Generation", why is it still called All-New Generation without appearance changes?
Qiao Qiao: We found that some classic designs, some designs already generally accepted by everyone, usually do not make big changes. In the current market environment, the concept of "All-New Generation" is not equivalent to changing a set of shells. More importantly, whether it fits current people's aesthetics, whether it satisfies everyone's expectation for future technology. So in design, we retained elements already recognized by the market, then cooperated with Prof. JimmyChoo team, jointly promoting its characteristics to be carried forward, making it more fitting international aesthetics.
On the basis of intelligentization, chassis, three-electric comprehensive innovation, I think such a car should be more called "All-New Generation", not just a simple annual update. In addition, everyone likes comfort configurations all available, B&O audio, adjustable light sunroof that female users like, high-spec seat configurations, and refrigerators that this level usually requires options, we equipped all for everyone. From configuration upgrade to technology iteration, to appearance more classic, more international aesthetics, I believe for everyone this car must be brand new.

Question: I would like you to talk about the specific situation of IM Motors in Thailand, and whether there is any new layout overseas especially in Southeast Asia in the future?
Xu Yin: Now going overseas is an unavoidable topic. Just like domestic cannot avoid intelligent driving, going overseas is a strategic direction all OEMs must face, IM Motors is no exception. Our Mr. Liu Tao currently specializes in overseas business operations. When I worked in Thailand, Thailand was the first stop for IM Motors going overseas.
LS6 and L6 models performed well in Thailand, last year sold about 1,700+ units, this year expected to exceed 2,000 units. Thailand overall market capacity is about 600,000 units, the volume is not big, this sales is already quite good performance.
Currently we are actively expanding the global market, mainly focusing on Europe, Southeast Asia, Middle East, Australia and New Zealand markets are also being explored simultaneously. IM Motors' layout overseas will accelerate, this is an unquestionable direction. Next LS8 will also go overseas, may include left-hand drive and right-hand drive versions, power forms mainly pure electric, some markets will also consider launching range-extended versions.
Question: In terms of tactics, who are our core competitors?
Qiao Qiao: There are indeed many excellent models in the market, but you will find, who is who's competitor, who is paying tribute to whom, who seems to be carved from the same mold as whom. And from the consumer's perspective, when they want to show their uniqueness, they are less willing to see other people's shadows.
So we didn't define this car from the "quantity" angle, but from the "person" angle, went to research our users. We hope to maximize personalization and emotional value on the basis of original design, so we found Prof. JimmyChoo. Everyone also saw, he clearly stated at the press conference, unwilling to have his name appear on those copy works. And this car, he felt there was space to play, he was willing to do a special version for it. This is mutual recognition. In the future, we hope not only through this cooperation, but have more imagination space, give to today's young consumer group a better, more unique, more not following the crowd choice.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嗰陣都會拿 Honda WR-V 同 MG MG HS 嚟比較。這兩款車喺價位同定位上都好接近,而家我哋就從多個方面做一個詳細嘅對比,幫你節省咗做功課嘅時間。
Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900,合共 4 個版本,包括 2023 1.5L V(RM 99,900)、2023 1.5L E(RM 95,900)、2023 1.5L S(RM 89,900) 等。
MG MG HS 喺馬來西亞嘅 OTR 售價係 RM 130,450 - 146,450,合共 2 個版本,包括 1.5L Standard(RM 105,000)、1.5L Executive(RM 115,000) 等。
從價錢睇,Honda WR-V 嘅起步價確實比 MG MG HS 平咗 RM 40,550。如果你預算有限,Honda 嘅入門版已經可以满足日常需要。但都要留意,平嗰幾千塊,可能喺配備上會有取捨,具體要睇你嘅需要。

Honda WR-V 搭載 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
MG MG HS 搭載 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
動力方面,MG MG HS 嘅 1.5L Turbo 比 Honda WR-V 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開,兩款車嘅動力都夠用,唔會覺得唔夠力。

Honda WR-V 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 Honda SENSING。
MG MG HS 嘅安全評級係 TBD,主動安全系統包括 Basic。
安全配備方面,兩款車都拿到唔錯嘅評級。不過 Honda WR-V 嘅 Honda SENSING 同 MG MG HS 嘅 Basic 喺功能上有些差異,如果你比較重視主動安全嘅話,可以仔細對比一下兩者嘅功能列表。

Honda WR-V 保修 5 年/無限制里程,保養間隔 每 10,000km 或 6 個月。
MG MG HS 保修 7 年/150,000km,保養間隔 每 10,000km 或 6 個月。
Honda WR-V 同 MG MG HS 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價,可以優先考慮口碑更好嗰一款;如果你更在意性價比同配備,那就揀配置更豐富嗰款。還係建議兩款都去試駕,親身體驗先係最重要。
總嘅嚟講,Honda WR-V 同 MG MG HS 都係馬來西亞市場好唔錯嘅車型。揀邊一輛,關鍵仲係要睇你嘅個人需要同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最終決定。買車係件大事,花啲時間做功課絕對唔會錯。

In Malaysia's SUV market, many buyers compare Honda WR-V and Chery Tiggo 7 PHEV when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Honda WR-V's OTR price in Malaysia is RM 89,900 - 107,900, with a total of 4 versions, including 2023 1.5L V (RM 99,900), 2023 1.5L E (RM 95,900), 2023 1.5L S (RM 89,900), etc.
Chery Tiggo 7 PHEV's OTR price in Malaysia is RM 129,750 - 129,750, with a total of 2 versions, including 2025 1.5T 90km CSH (RM 129,750), What charging methods does the Tiggo 7 PHEV support? Can it be charged using a home power socket? (RM 117,478), etc.
From a price perspective, Honda WR-V's starting price is indeed RM 39,850 cheaper than Chery Tiggo 7 PHEV. If your budget is limited, Honda's entry version can already meet daily needs. But also note, the few thousand cheaper ones might involve compromises in equipment, it depends on your specific needs.

Honda WR-V body length 4400 mm, trunk 400 L.
Chery Tiggo 7 PHEV body length 4400 mm, trunk 400 L.
The dimensions of the two cars are almost the same, with little difference in interior space. Cars in this class are sufficient for daily use.

Honda WR-V uses FWD drive mode.
Chery Tiggo 7 PHEV uses FWD drive mode.
Both cars have the same drive mode, both are FWD, daily driving experience will not have much difference.

Honda WR-V and Chery Tiggo 7 PHEV are both mainstream choices in the Malaysian market, suitable for family use, daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and equipment, then choose the one with richer configurations. Ultimately, it is recommended to test drive both, personal experience is the most important.

Overall, Honda WR-V and Chery Tiggo 7 PHEV are both very good car models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. It is recommended to do your homework well, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big matter, spending time doing research will never be wrong.

In Malaysia's SUV market, many buyers compare the Honda WR-V and Chery Tiggo 8 Pro when choosing a car. These two cars are quite close in price and positioning. Today, we will do a detailed comparison from multiple aspects to help you save time on research.
The OTR price of the Honda WR-V in Malaysia is RM 89,900 - 107,900, with a total of 4 versions, including 2023 1.5L V (RM 99,900), 2023 1.5L E (RM 95,900), 2023 1.5L S (RM 89,900) etc.
The OTR price of the Chery Tiggo 8 Pro in Malaysia is RM 159,750 - 159,750, with a total of 2 versions, including 1.6L Turbo Standard (RM 130,000), 1.6L Turbo Premium (RM 145,000) etc.
From a price perspective, the Honda WR-V's starting price is indeed RM 69,850 cheaper than the Chery Tiggo 8 Pro. If your budget is limited, Honda's entry-level version can already meet daily needs. However, note that the few thousand cheaper might involve trade-offs in features, specifically depending on your needs.

Honda WR-V is equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
Chery Tiggo 8 Pro is equipped with 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, the Chery Tiggo 8 Pro's 2.0L 4-cyl has 65 more horsepower than the Honda WR-V's 1.5L 4-cyl. However, for daily city driving, the power of both cars is sufficient, you won't feel a lack of power.

Honda WR-V adopts FWD drive mode.
Chery Tiggo 8 Pro adopts FWD drive mode.
Both cars use the same drive mode, both are FWD, there will be no significant difference in daily driving experience.

Honda WR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Chery Tiggo 8 Pro warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Honda WR-V and Chery Tiggo 8 Pro are both mainstream choices in the Malaysian market, suitable for family use, daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, then choose the model with richer configuration. Finally, it is recommended to test drive both, as personal experience is the most important.
Overall, Honda WR-V and Chery Tiggo 8 Pro are both very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. It is recommended to do your homework, compare quotes from several car dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending time on research will never be wrong.

近日2026丝绸之路万里行启迪之路国内段于深圳圆满收官,由比亚迪全程护航的新能源车队历经数千公里长途跋涉,顺利完成陆上丝路探访征程,并由此扬帆启航,衔接海上丝绸之路,开启海外全新征程。
古丝绸之路驼铃悠悠,见证东西方文明交融互鉴,而今新能源车轮接续历史使命,开启属于中国智造的全新篇章。

本次丝路万里行以文化、科技、经贸为主线,比亚迪车队从丝路起点西安出发,辗转多座历史名城,寻访香药、瓷器、丝绸、茶叶四大东方文化符号,把千年非遗底蕴与现代汽车科技融为一体易车。
长途跋涉之中,复杂路况、多样气候轮番考验车辆实力,比亚迪全矩阵车型凭借稳定的整车性能、闪充补能技术与智能驾驶能力,从容应对各类出行场景,圆满完成国内段全部行程,用实际表现印证中国新能源汽车过硬的产品实力。

深圳既是国内段的终点,更是驶向海外的起点。完成国内行程后,车队将接续海上丝绸之路,奔赴海外多地开展品牌展示与产品体验系列活动,把中国新能源的实力带向世界。驰骋山海绿色远航,比亚迪正以里程丈量可靠,让更多国际消费者了解并认可中国新能源汽车产品。
如今中国新能源汽车正在加速走向全球,成为了中国高端制造的又一张名片,它输出的不止是整车产品,还有完整的补能体系与低碳发展理念。
当下全球新能源汽车竞争日趋激烈,出海早已不是简单的产品外销,更考验品牌的综合实力与文化沟通能力。
从数据来看,比亚迪的全球化版图正加速扩张。截至目前,其新能源汽车已覆盖全球121个国家和地区,2025年海外销量首次突破100万辆,2026年1至7月海外累计销量已达97万辆,增长势头强劲。

更关键的是,比亚迪的出海早已超越单纯的整车出口,正向本地化生产、技术输出和产业协同多维延伸。在欧洲落地首座闪充站,在乌兹别克斯坦建设专属补能网络,在泰国与巴西布局本土化生产基地,甚至将"光储充"一体化方案带到中亚。
亚迪全程护航丝路万里行,不仅是一次品牌远征,更是中国汽车从"产品出海"到"生态出海"时代跃迁的生动缩影。古老丝路的文明交流从未中断,而比亚迪正以绿色科技为笔,为这条绵延千年的交流之路书写属于新时代的崭新篇章。

Di pasaran SUV Malaysia, ramai pembeli semasa memilih kereta akan membandingkan Honda WR-V dengan Chery Tiggo 8 PHEV. Kedua-dua kereta ini mempunyai harga dan kedudukan yang agak hampir, hari ini kita akan buat perbandingan terperinci dari pelbagai aspek, membantu anda menjimatkan masa membuat kajian.
Harga OTR Honda WR-V di Malaysia ialah RM 89,900 - 107,900, terdapat sebanyak 4 varian, termasuk 2023 1.5L V (RM 99,900), 2023 1.5L E (RM 95,900), 2023 1.5L S (RM 89,900) dan lain-lain.
Harga OTR Chery Tiggo 8 PHEV di Malaysia ialah RM 159,750 - 159,750, terdapat 2 varian, termasuk 1.6L Turbo Standard (RM 130,000), 1.6L Turbo Premium (RM 145,000) dan lain-lain.
Dilihat dari harga, harga permulaan Honda WR-V memang lebih murah RM 69,850 berbanding Chery Tiggo 8 PHEV. Jika bajet anda terhad, versi asas Honda sudah boleh memenuhi keperluan harian. Tetapi perlu diingat, ribuan ringgit yang lebih murah itu, mungkin ada kompromi dalam peralatan, bergantung pada keperluan anda.

Honda WR-V dilengkapi 1.5L 4-cyl, kuasa 105 hp. Penggunaan minyak rasmi 6.0 L/100km.
Chery Tiggo 8 PHEV dilengkapi Hybrid, kuasa 170 hp. Penggunaan minyak rasmi 4.5 L/100km.
Dari segi tenaga, Hybrid Chery Tiggo 8 PHEV mempunyai 65 hp lebih berbanding 1.5L 4-cyl Honda WR-V. Namun untuk penggunaan harian di bandar, tenaga kedua-dua kereta cukup, tidak terasa kurang.

Pengkelasan keselamatan Honda WR-V ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk Honda SENSING.
Pengkelasan keselamatan Chery Tiggo 8 PHEV ialah TBD, sistem keselamatan aktif termasuk Asas.
Dari segi peralatan keselamatan, kedua-dua kereta mendapat pengkelasan yang agak baik. Walau bagaimanapun, Honda SENSING pada Honda WR-V dan Asas pada Chery Tiggo 8 PHEV mempunyai perbezaan dalam fungsi. Jika anda menekankan keselamatan aktif, anda boleh bandingkan senarai fungsi kedua-duanya.

Panjang badan Honda WR-V 4400 mm, ruang bagasi 400 L.
Panjang badan Chery Tiggo 8 PHEV 4400 mm, ruang bagasi 400 L.
Saiz kedua-dua kereta hampir sama, ruang dalam kenderaan tidak banyak berbeza. Kereta pada peringkat ini, untuk penggunaan harian sudah cukup.
Honda WR-V menggunakan cara pemacu FWD.
Chery Tiggo 8 PHEV menggunakan cara pemacu FWD.
Cara pemacu kedua-dua kereta sama, semua FWD, pengalaman memandu harian tidak akan berbeza jauh.
Secara keseluruhan, Honda WR-V dan Chery Tiggo 8 PHEV adalah model kereta yang sangat baik di pasaran Malaysia. Memilih mana satu, kunci bergantung pada keperluan dan bajet peribadi anda. Kami cadangkan anda buat kajian, bandingkan sebut harga beberapa kedai kereta, kemudian buat ujian memandu untuk membuat keputusan akhir. Membeli kereta adalah perkara besar, menghabiskan masa untuk kajian pasti tidak salah.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會用 本田 WR-V 同 奇瑞 Tiggo 7 PHEV 嚟做比較。呢兩部車喺價位同定位上都幾接近,今日我哋就從多個方面做一個詳細嘅比較,幫你省返做功課嘅時間。
本田 WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900,總共有 4 個版本,包括 2023 1.5L V(RM 99,900)、2023 1.5L E(RM 95,900)、2023 1.5L S(RM 89,900) 等。
奇瑞 Tiggo 7 PHEV 喺馬來西亞嘅 OTR 售價係 RM 129,750 - 129,750,總共有 2 個版本,包括 2025 1.5T 90km CSH(RM 129,750)、呢部奇瑞 Tiggo 7 PHEV 支持邊種充電方法?可以用家庭電源插座充電嗎?(RM 117,478) 等。
從價錢睇落嚟,本田 WR-V 嘅起步價確實比 奇瑞 Tiggo 7 PHEV 平咗 RM 39,850。如果你預算有限,本田嘅入門版已經可以滿足日常需要。但要留意,平嗰幾千蚊,可能喺配備上會有取捨,具體要看你嘅需要。

本田 WR-V 配備 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
奇瑞 Tiggo 7 PHEV 配備 Hybrid,馬力 170 hp。官方油耗 4.5 L/100km。
動力方面,奇瑞 Tiggo 7 PHEV 嘅 Hybrid 比 本田 WR-V 嘅 1.5L 4-cyl 多咗 65 匹馬力。不過日常喺市區開,兩部車嘅動力都夠用,唔會覺得唔夠力。

本田 WR-V 保修 5 年/無限制里程,保養間隔 每 10,000km 或 6 個月。
奇瑞 Tiggo 7 PHEV 保修 3 年/100,000km,保養間隔 每 10,000km 或 6 個月。

本田 WR-V 同 奇瑞 Tiggo 7 PHEV 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價,可以優先考慮口碑更好嗰一款;如果你更介意性價比同配備,就揀配備更豐富嗰款。始終都建議兩部都去試車,親身體驗先至係最重要。

總括嚟講,本田 WR-V 同 奇瑞 Tiggo 7 PHEV 都係馬來西亞市場幾唔錯嘅車型。揀邊輛,關鍵仲係睇你嘅個人需要同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試車先做最終決定。買車係件大事,花少少時間做功課絕對唔會錯。
