刚刚过去的7月,深蓝汽车产销快报为全球同比增长7.52%。放在上半年价格战打到关节响的环境里,这数据谈不上惊艳,甚至有点温”。但越是这种看似缺乏爆发力的爬坡,越考验一家车企的心肺功能。深蓝现在的累计基数停在91万辆,距离那个被反复提及的百万里程碑,只剩不到10万辆。

翻翻明细,海外环比涨了22.87%。深蓝S07去了欧亚,S05在印尼和希腊落了地。国内卷配置,海外卷的是体系。能把渠道一点点楔进成熟的欧洲市场和复杂的东南亚市场,这种啃硬骨头的慢功夫,短期内看不见浪花,却是日后抗风险的命根子。

7月的反常在于静。没见着铺天盖地的促销海报,反倒传出了调整产品结构的消息。这在汽车圈叫收拳。明眼人都看得出,这是在给8月、9月腾挪空间,也是深蓝董事长邓承浩6月在重庆车展“全系上激光雷达”的前奏。渠道端的店效倍增,别总想着割韭菜,得学会种庄稼。跟京东联合推出国民好车2.0,押注葡萄牙国家队,其实都在指向同一个目标,用户全生命周期的价值挖掘。
再看技术底子。原力电驱下线破百万台,这不仅是规模效应,更是可靠性的背书。金钟罩电池拿了国家科技进步奖,后台监测到的60万公里衰减数据,比任何形容词都硬气。下半年要上的800V高压平台和6C超充,10分钟补能50%,这些才是支撑15万级市场的硬通货。
球门就在眼前。可踢过球的人都懂,起脚前的那几步助跑和调整,往往比射门那一瞬间更耗费体能,也更决定成败。剩下的这9万辆怎么跑完,深蓝选择的节奏是换挡而非加速。或许,对于当下的中国新能源车市来说,这种敢于在冲刺阶段调整呼吸的做法,比那个百万数字本身,更值得等待。

Dalam pasaran SUV di Malaysia, banyak pembeli yang membandingkan Proton X70 dan Chery Tiggo 8 semasa memilih kereta. Kedua-dua kereta ini berada dalam anggaran harga dan positioning yang cukup hampir, hari ini kita akan buat perbandingan terperinci dari pelbagai aspek, membantu anda menjimatkan masa membuat persiapan.
Harga OTR Proton X70 di Malaysia ialah RM 106,800 - 122,300, terdapat 3 versi, termasuk 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) dan lain-lain.
Harga OTR Chery Tiggo 8 di Malaysia ialah RM 129,750 - 129,750, terdapat 1 versi, termasuk 2026 1.6T Standard (RM 129,750) dan lain-lain.
Dari segi harga, harga permulaan Proton X70 memang RM 22,950 lebih murah daripada Chery Tiggo 8. Jika bajet anda terhad, versi permulaan Proton sudah boleh memenuhi keperluan harian. Tetapi perlu diingat, beberapa ribu ringgit yang lebih murah itu, mungkin ada perbezaan pada kelengkapan, lihatlah keperluan anda secara spesifik.

Proton X70 dilengkapi dengan 1.5L Turbo, kuasa kuda 140 hp. Juran minyak rasmi 7.0 L/100km.
Chery Tiggo 8 dilengkapi dengan 1.5L Turbo, kuasa kuda 140 hp. Juran minyak rasmi 7.0 L/100km.
Kedua-dua kereta menggunakan sistem kuasa yang sama, perasaan memandu dalam situasi harian pada dasarnya tiada perbezaan. Dari segi juran minyak juga sama, tiada perlu bimbang terlalu banyak pada hal ini.

Penilaian keselamatan Proton X70 ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Penilaian keselamatan Chery Tiggo 8 ialah TBD, sistem keselamatan aktif termasuk Basic.
Dari segi kelengkapan keselamatan, kedua-dua kereta mendapat penilaian yang baik. Namun Proton X70 dengan ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) dan Chery Tiggo 8 dengan Basic mempunyai beberapa perbezaan dari segi fungsi. Jika anda lebih mengutamakan keselamatan aktif, boleh bandingkan senarai fungsi kedua-duanya dengan teliti.

Proton X70 waranti 5 tahun/150,000km, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Chery Tiggo 8 waranti 3 tahun/100,000km, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Proton X70 dan Chery Tiggo 8 adalah pilihan utama pasaran Malaysia, sesuai untuk kegunaan keluarga, perjalanan harian. Jika anda lebih mengutamakan nama jenama dan nilai jual semula, boleh utamakan yang mempunyai nama jenama lebih baik; jika anda lebih prihatin dengan nilai harga dan kelengkapan, pilih yang memiliki kelengkapan lebih kaya. Akhir sekali disarankan kedua-dua kereta dicuba untuk memandu, pengalaman langsung adalah yang paling penting.
Secara keseluruhan, Proton X70 dan Chery Tiggo 8 adalah model kereta yang sangat bagus di pasaran Malaysia. Memilih yang mana satu, kunci utamanya ialah melihat keperluan dan bajet peribadi anda. Disarankan anda membuat persiapan terlebih dahulu, bandingkan lebih banyak sebut harga daripada beberapa kedai kereta, kemudian buat keputusan akhir selepas ujian memandu. Membeli kereta adalah perkara besar, menghabiskan masa untuk membuat persiapan tidak akan pernah salah.

Dalam pasaran SUV Malaysia, ramai pembeli membandingkan Proton X70 dan Chery Tiggo 8 semasa memilih kereta. Kedua-dua model ini mempunyai julat harga dan penstrategian pasaran yang hampir sama. Hari ini, kami akan membuat perbandingan terperinci dari pelbagai aspek untuk membantu anda menjimatkan masa melakukan kajian.
Harga OTR Proton X70 di Malaysia ialah RM 106,800 - 122,300, terdapat 3 varian, iaitu 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) dan lain-lain.
Harga OTR Chery Tiggo 8 di Malaysia ialah RM 129,750 - 129,750, terdapat 1 varian, iaitu 2026 1.6T Standard (RM 129,750) dan lain-lain.
Daripada segi harga, harga permulaan Proton X70 memang lebih murah RM 22,950 berbanding Chery Tiggo 8. Jika bajet anda terhad, versi permulaan Proton sudah boleh memenuhi keperluan harian. Tetapi perlu diambil kira, beberapa ribu yang lebih murah itu, mungkin ada kompromi dari segi kelengkapan, bergantung pada keperluan anda.

Panjang kenderaan Proton X70 4400 mm, ruang bagasi 400 L.
Panjang kenderaan Chery Tiggo 8 4400 mm, ruang bagasi 400 L.
Ukuran kedua-dua model kereta ini hampir sama, ruang dalaman juga tidak banyak berbeza. Kereta dalam kategori ini, penggunaannya untuk hari-hari sudah cukup.

Proton X70 menggunakan sistem pemacu FWD.
Chery Tiggo 8 menggunakan sistem pemacu FWD.
Sistem pemacu kedua-dua kereta adalah sama, iaitu FWD, tiada perbezaan besar dalam pengalaman memandu harian.

Proton X70 dan Chery Tiggo 8 adalah pilihan utama dalam pasaran Malaysia, sesuai untuk kegunaan keluarga dan perjalanan ke pejabat. Jika anda lebih mengutamakan reputasi jenama dan nilai jual semula, boleh pertimbangkan yang lebih baik reputasinya; jika anda lebih mementingkan nilai wang dan kelengkapan, pilihlah yang lebih lengkap. Akhir sekali, disarankan untuk melakukan ujian memandu kedua-dua model, pengalaman peribadi adalah yang paling utama.
Secara keseluruhan, Proton X70 dan Chery Tiggo 8 adalah model yang sangat baik di pasaran Malaysia. Memilih mana-mana, kunci utamanya bergantung pada keperluan dan bajet anda sendiri. Kami menyarankan anda membuat kajian mendalam, bandingkan sebut harga beberapa dealer kereta, dan lakukan ujian memandu untuk membuat keputusan akhir. Membeli kereta adalah keputusan besar, meluangkan masa untuk kajian tidak akan salah.

In Malaysia's SUV market, many buyers compare Perodua Aruz and Chery Tiggo 7 Pro when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to save you time on research.
Perodua Aruz's OTR price in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Chery Tiggo 7 Pro's OTR price in Malaysia is RM 123,750 - 123,750, with a total of 2 versions, including 1.6L Turbo Standard (RM 125,000), 1.6L Turbo Premium (RM 140,000), etc.
From the price perspective, the starting price of Perodua Aruz is indeed RM 50,850 cheaper than Chery Tiggo 7 Pro. If your budget is limited, Perodua's entry-level version can already meet daily needs. But also note, the few thousand difference in price might have trade-offs in equipment, it depends on your specific needs.

Perodua Aruz's safety rating is 5★ (ASEAN NCAP), active safety systems include.
Chery Tiggo 7 Pro's safety rating is TBD, active safety systems include Basic.

Perodua Aruz body length 4400 mm, trunk 400 L.
Chery Tiggo 7 Pro body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, and the interior space difference is not significant. For cars in this class, daily use is completely sufficient.

Perodua Aruz warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Chery Tiggo 7 Pro warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Both Perodua Aruz and Chery Tiggo 7 Pro are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about value for money and features, then choose the one with richer configuration. In the end, it is recommended to test drive both, personal experience is the most important.
Overall, both Perodua Aruz and Chery Tiggo 7 Pro are quite good models in the Malaysian market. Choosing which one, the key is still to look at your personal needs and budget. It is recommended to do research, compare quotes from multiple dealerships, and then test drive to make a final decision. Buying a car is a big matter, spending time doing research is never wrong.

In Malaysia's SUV market, many buyers compare Perodua Aruz and Chery Tiggo 7 Pro when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Chery Tiggo 7 Pro OTR price in Malaysia is RM 123,750 - 123,750, with a total of 2 versions, including 1.6L Turbo Standard (RM 125,000), 1.6L Turbo Premium (RM 140,000), etc.
In terms of price, the starting price of Perodua Aruz is indeed RM 50,850 cheaper than Chery Tiggo 7 Pro. If your budget is limited, Perodua's entry-level version is already sufficient for daily needs. But note that the few thousand cheaper might have trade-offs in equipment, depending on your specific needs.

Perodua Aruz is equipped with 1.5L 4-cyl, 105 hp power. Official fuel consumption 6.0 L/100km.
Chery Tiggo 7 Pro is equipped with 1.5L Turbo, 140 hp power. Official fuel consumption 7.0 L/100km.
In terms of power, Chery Tiggo 7 Pro's 1.5L Turbo has 35 more hp than Perodua Aruz's 1.5L 4-cyl. However, for daily city driving, both cars have sufficient power and won't feel lacking.

Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include.
Chery Tiggo 7 Pro safety rating is TBD, active safety systems include Basic.

Perodua Aruz adopts FWD drive configuration.
Chery Tiggo 7 Pro adopts FWD drive configuration.
Both cars have the same drive configuration, both are FWD, daily driving experience will not be much different.
Perodua Aruz and Chery Tiggo 7 Pro are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale price more, consider the one with better reputation first; if you care more about value for money and equipment, choose the one with richer configuration. Ultimately, it is recommended to test drive both, as personal experience is the most important.
Overall, Perodua Aruz and Chery Tiggo 7 Pro are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a big deal, spending time on research will never be wrong.

Dalam pasaran SUV di Malaysia, ramai pembeli semasa memilih kereta akan membandingkan Proton X70 dan Chery Tiggo Cross.
Proton X70 harga OTR di Malaysia ialah RM 106,800 - 122,300, terdapat 3 versi secara keseluruhan, termasuk 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) dan lain-lain.
Chery Tiggo Cross harga OTR di Malaysia ialah RM 88,750 - 99,750, terdapat 2 versi secara keseluruhan, termasuk 2025 HEV 1.5L CSH (RM 99,750), 2025 1.5T Standard (RM 88,750) dan lain-lain.
Dari segi harga, harga permulaan Chery Tiggo Cross lebih murah RM 18,050 berbanding Proton X70. Jujur berkata, dalam julat harga ini, perbezaan beberapa ribu sebenarnya tidak besar, kuncinya adalah melihat nisbah harga-kepada-kualiti keseluruhan dan kos penggunaan jangka panjang.

Proton X70 menggunakan enjin 1.5L Turbo, kuasa kuda 140 hp. Penggunaan minyak rasmi 7.0 L/100km.
Chery Tiggo Cross menggunakan enjin 1.5L 4-cyl, kuasa kuda 105 hp. Penggunaan minyak rasmi 6.0 L/100km.
Dari segi kuasa, 1.5L Turbo Proton X70 mempunyai 35 hp lebih berbanding 1.5L 4-cyl Chery Tiggo Cross, akselerasi pada tahap pertengahan lebih meyakinkan, terutamanya ketika memotong di lebuh raya. Namun, penggunaan minyak Chery Tiggo Cross mungkin lebih menjimatkan, perbezaan untuk perjalanan harian di bandar tidak akan terlalu besar.

Gred keselamatan Proton X70 ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Gred keselamatan Chery Tiggo Cross ialah TBD, sistem keselamatan aktif termasuk Basic.
Dari segi kelengkapan keselamatan, kedua-dua model mendapat gred yang bagus. Walau bagaimanapun, ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) Proton X70 dan Basic Chery Tiggo Cross terdapat sedikit perbezaan dari segi fungsi, jika anda lebih mengutamakan keselamatan aktif, anda boleh bandingkan senarai fungsi kedua-duanya dengan teliti.

Proton X70 Garansi 5 tahun/150,000km, selang servis setiap 10,000km atau 6 bulan.
Chery Tiggo Cross Garansi 3 tahun/100,000km, selang servis setiap 10,000km atau 6 bulan.
Secara keseluruhan, Proton X70 dan Chery Tiggo Cross adalah model kereta yang sangat bagus di pasaran Malaysia. Memilih mana satu, kuncinya adalah melihat keperluan dan bajet anda sendiri. Kami menyarankan anda melakukan penyelidikan, bandingkan beberapa sebut harga dari kedai kereta, kemudian buat ujian memandu untuk membuat keputusan akhir. Membeli kereta adalah perkara besar, meluangkan masa untuk membuat penyelidikan tidak akan salah.

Dalam pasaran SUV Malaysia, ramai pembeli yang membandingkan Proton X70 dan Mazda CX-8 semasa memilih kereta. Kedua-dua model ini agak hampir dari segi harga dan segmen. Hari ini, kita akan buat perbandingan terperinci dari pelbagai aspek untuk membantu anda menjimatkan masa membuat kajian.
Harga OTR Proton X70 di Malaysia ialah RM 106,800 - 122,300, terdapat 3 varien, termasuk 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) dan lain-lain.
Harga OTR Mazda CX-8 di Malaysia ialah RM 165,360 - 201,360, terdapat 5 varien, termasuk 2025 2.5T 4WD High Plus Petrol (RM 201,360), 2025 2.2L 2WD High Plus Diesel (RM 193,123), 2025 2.5L 2WD High Plus Petrol (RM 186,360) dan lain-lain.
Dari segi harga, harga permulaan Proton X70 memang lebih murah RM 58,560 berbanding Mazda CX-8. Jika bajet anda terhad, versi permulaan Proton sudah boleh memenuhi keperluan harian. Tetapi perlu diambil tahu, perbezaan beberapa ribu ringgit itu mungkin ada kompromi dari segi peralatan, bergantung kepada keperluan anda.

Penilaian keselamatan Proton X70 ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Penilaian keselamatan Mazda CX-8 ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk Brand ADAS.
Penilaian keselamatan kedua-dua kereta adalah sama, dalam segmen ini peralatan keselamatan dianggap sangat lengkap. Keselamatan kereta baharu kini tidak terlalu buruk, tiada perlu terlalu risau mengenai hal ini.

Panjang badan Proton X70 4400 mm, ruang belakang 400 L.
Panjang badan Mazda CX-8 4500 mm, ruang belakang 450 L.
Dari segi ruang, badan Mazda CX-8 lebih panjang 100 mm berbanding Proton X70, ruang penumpang lebih unggul. Tetapi Proton X70 lebih mudah diparkir di bandar, masing-masing ada kompromi.

Proton X70 dan Mazda CX-8 sama-sama pilihan utama pasaran Malaysia, sesuai untuk kegunaan keluarga, perjalanan harian. Jika anda lebih mementingkan reputasi jenama dan harga tangan kedua, boleh pertimbangkan dulu yang mempunyai reputasi lebih baik; jika anda lebih mengambil berat mengenai nisbah harga dan kualiti serta peralatan, maka pilih yang mempunyai konfigurasi lebih lengkap. Akhir sekali, disyorkan untuk mencuba memandu kedua-dua model, pengalaman langsung adalah paling penting.
Secara keseluruhan, Proton X70 dan Mazda CX-8 sama-sama model yang sangat bagus di pasaran Malaysia. Memilih yang mana, kuncinya bergantung pada keperluan peribadi dan bajet anda. Disarankan membuat kajian, bandingkan lebih banyak tawaran dari kedai kereta, kemudian uji pandu untuk membuat keputusan akhir. Membeli kereta adalah perkara besar, mengambil masa membuat kajian tidak akan salah.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嗰陣都會拎 Perodua Aruz 同 GWM Haval H6 來作比較。呢兩款車喺價位同定位上都好接近,今日我哋就從多個方面做一個詳細嘅比較,幫你節省做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900,總共有 2 個版本,包括 1.5L X(RM 72,900)、1.5L AV(RM 77,900) 等。
GWM Haval H6 喺馬來西亞嘅 OTR 售價係 RM 139,750 - 139,750,總共有 2 個版本,包括 1.5L Turbo Standard(RM 140,000)、1.5L Turbo Premium(RM 155,000) 等。
由價錢睇,Perodua Aruz 嘅起步價確實比 GWM Haval H6 平咗 RM 66,850。如果你預算有限,Perodua 嘅入門版已經可以滿足日常需要。但都要留意,平嗰幾千蚊,可能喺配備上有取捨,具體就要睇你嘅需求。

Perodua Aruz 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括。
GWM Haval H6 嘅安全評級係 TBD,主動安全系統包括 Basic。

Perodua Aruz 車身長 4400 mm,後廂 400 L。
GWM Haval H6 車身長 4400 mm,後廂 400 L。
兩款車嘅尺寸幾乎一樣,車內空間差別唔大。呢個級別嘅車,日常使用完全夠用。

Perodua Aruz 同 GWM Haval H6 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價,可以優先考慮口碑好嗰款;如果你更重視性價比同配備,那就揀配置更豐富嗰款。最後都好建議兩款都去試駕,親身體驗先係最重要嘅。
總體嚟講,Perodua Aruz 同 GWM Haval H6 都係馬來西亞市場幾唔錯嘅車款。揀邊輛,關鍵都係要睇你嘅個人需求同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最終決定。買車係件大事,花少少時間做功課絕對唔會錯。

In the Malaysian SUV market, many buyers compare Perodua Aruz and Chery Tiggo 7 PHEV when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Perodua Aruz is priced at RM 72,900 - 77,900 OTR in Malaysia, with 2 versions in total, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Chery Tiggo 7 PHEV is priced at RM 129,750 - 129,750 OTR in Malaysia, with 2 versions in total, including 2025 1.5T 90km CSH (RM 129,750), What charging methods does the Tiggo 7 PHEV support? Can it be charged using a home power socket? (RM 117,478), etc.
From a pricing perspective, the starting price of Perodua Aruz is indeed RM 56,850 cheaper than Chery Tiggo 7 PHEV. If your budget is limited, Perodua's entry-level version can already meet daily needs. However, note that the few thousand cheaper may involve trade-offs in equipment, specifically depending on your needs.

Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include .
Chery Tiggo 7 PHEV safety rating is TBD, active safety systems include Basic.

Perodua Aruz body length 4400 mm, trunk 400 L.
Chery Tiggo 7 PHEV body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, with little difference in interior space. For this class of car, it is completely sufficient for daily use.

Perodua Aruz warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Chery Tiggo 7 PHEV warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.

Overall, Perodua Aruz and Chery Tiggo 7 PHEV are both very good car models in the Malaysian market. Which one to choose depends on your personal needs and budget. We recommend doing your research, compare quotes from several dealerships, and go for a test drive to make a final decision. Buying a car is a big matter, spending time on research is definitely worth it.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嗰陣都會拿 Proton X70 同 Chery Tiggo Cross 嚟做比較。呢兩款車喺價錢同定位上都幾接近,今日我哋就從多個方面做一個詳細嘅對比,幫你攞返做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300,一共有 3 個版本,包括 1.5L Standard 2WD(RM 106,800)、1.5L Executive 2WD(RM 115,800)、1.5L Premium 2WD(RM 122,300) 等等。
Chery Tiggo Cross 喺馬來西亞嘅 OTR 售價係 RM 88,750 - 99,750,一共有 2 個版本,包括 2025 HEV 1.5L CSH(RM 99,750)、2025 1.5T Standard(RM 88,750) 等等。
從價錢睇,Chery Tiggo Cross 嘅起步價比 Proton X70 平咗 RM 18,050。老實講,喺呢個價位段,幾千蚊嘅差距其實唔算大,關鍵仲係睇整體嘅性價比同埋長期使用成本。

Proton X70 搭載 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
Chery Tiggo Cross 搭載 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
動力方面,Proton X70 嘅 1.5L Turbo 比 Chery Tiggo Cross 嘅 1.5L 4-cyl 多咗 35 匹馬力,中段加速更有信心,尤其係行高速公路超車嗰陣。不過 Chery Tiggo Cross 嘅油耗可能更抵,日常市區通勤分別唔會太大。

Proton X70 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Chery Tiggo Cross 嘅安全評級係 TBD,主動安全系統包括 Basic。
安全配備方面,兩款車都拿倒唔錯嘅評級。不過 Proton X70 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 Chery Tiggo Cross 嘅 Basic 喺功能上有些差異,如果你比較重視主動安全嘅話,可以仔細對比下兩者嘅功能列表。

Proton X70 保修 5 年/150,000km,保養間隔 每 10,000km 或 6 個月。
Chery Tiggo Cross 保修 3 年/100,000km,保養間隔 每 10,000km 或 6 個月。
Proton X70 同 Chery Tiggo Cross 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更重視品牌口碑同埋二手價,可以優先考慮口碑更好嗰一款;如果你更介意性價比同配備,那就揀配備更豐富嗰款。最終仲係建議兩款都去試車,親身體驗先係最緊要。
總體嚟講,Proton X70 同 Chery Tiggo Cross 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛,關鍵仲要睇你嘅個人需求同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試車做最終決定。買車係件大事,花少少時間做功課絕對唔會錯。

In Malaysia's SUV market, many buyers compare Proton X70 and Mazda CX-60 when choosing a car. These two models are quite close in price and positioning, today we will do a detailed comparison from multiple aspects to help you save time on research.
Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
Mazda CX-60 OTR price in Malaysia is RM 200,510 - 252,873, with a total of 2 versions, including 2026 3.3T 4WD High Plus (RM 252,873), 2025 2.5L 2WD High (RM 200,510), etc.
In terms of price, Proton X70's starting price is indeed RM 93,710 cheaper than Mazda CX-60. If your budget is limited, Proton's entry-level version can already meet daily needs. However, also note that the price difference of a few thousand might involve compromises in equipment, it depends on your specific needs.

Proton X70 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Mazda CX-60 is equipped with 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, Mazda CX-60's 2.0L 4-cyl has 30 more horsepower than Proton X70's 1.5L Turbo. However, for daily city driving, both cars have sufficient power and won't feel underpowered.

Proton X70's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Mazda CX-60's safety rating is 5★ (Euro NCAP), active safety systems include i-Activsense Pro.
In terms of safety features, both cars have received good ratings. However, Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Mazda CX-60's i-Activsense Pro have some differences in functionality. If you value active safety, you can compare the function lists of both closely.

Proton X70 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Mazda CX-60 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Both cars have the same warranty conditions, no need to worry about this. Actual maintenance costs also depend on the brand's service network and parts prices, it is suggested to ask real owners in car owner groups for experience.
Overall, Proton X70 and Mazda CX-60 are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big matter, spending time on research will never be wrong.

In the SUV market in Malaysia, many buyers compare Proton X70 and Mazda CX-60 when choosing a car. These two models are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X70's OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
Mazda CX-60's OTR price in Malaysia is RM 200,510 - 252,873, with a total of 2 versions, including 2026 3.3T 4WD High Plus (RM 252,873), 2025 2.5L 2WD High (RM 200,510), etc.
From a price perspective, the starting price of the Proton X70 is indeed RM 93,710 cheaper than the Mazda CX-60. If your budget is limited, Proton's entry-level version can already meet daily needs. But note that the cheaper few thousand might involve trade-offs in features, depending on your needs.

Proton X70's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Mazda CX-60's safety rating is 5★ (Euro NCAP), active safety systems include i-Activsense Pro.
In terms of safety features, both cars received good ratings. However, there are some differences between the Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and the Mazda CX-60's i-Activsense Pro in terms of functions. If you value active safety, you can compare the function lists of both closely.

Proton X70 body length 4400 mm, trunk 400 L.
Mazda CX-60 body length 4500 mm, trunk 450 L.
In terms of space, the Mazda CX-60 body is 100 mm longer than the Proton X70, offering a better advantage in passenger space. However, the Proton X70 is a bit more flexible for parking in the city, each has its trade-offs.

Proton X70 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Mazda CX-60 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Both cars have the same warranty conditions, no need to dwell on this. Actual maintenance costs also depend on the brand's service network and parts prices, suggest asking real owners in car communities for their experience.
Overall, Proton X70 and Mazda CX-60 are both very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. It is recommended to do your research, compare quotes from a few dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending some time researching will never be wrong.

In Malaysia's SUV market, many buyers compare the Proton X70 and Mazda CX-30 when choosing a car. The price range and positioning of these two vehicles are quite similar. Today, we will provide a detailed comparison from multiple aspects to help you save time on research.
The OTR price of the Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The OTR price of the Mazda CX-30 in Malaysia is RM 122,409 - 146,409, with a total of 4 versions, including 2025 2.0L High+ Premium (RM 146,409), 2025 2.0L High+ (RM 138,409), 2025 2.0L High (RM 130,409), etc.
From a price perspective, the starting price of the Proton X70 is indeed RM 15,609 cheaper than the Mazda CX-30. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that the few thousand dollars cheaper might involve trade-offs in features, depending on your specific needs.

The Proton X70 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
The Mazda CX-30 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
Both cars use the same powertrain, and the driving experience is basically the same for daily use. Fuel consumption is also similar, so there is no need to worry too much about this.

The safety rating of the Proton X70 is 5★ (ASEAN NCAP), and the active safety system includes ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The safety rating of the Mazda CX-30 is 5★ (ASEAN NCAP), and the active safety system includes i-Activsense.
Both cars have the same safety rating, and safety features in this class are quite comprehensive. New cars today generally have good safety, so there is no need to worry too much about this.

The Proton X70 warranty is 5 years/150,000km, service interval every 10,000km or 6 months.
The Mazda CX-30 warranty is 5 years/150,000km, service interval every 10,000km or 6 months.
The warranty conditions for both cars are the same, no need to worry about this. Actual maintenance costs depend on the brand's service network and parts prices, it is recommended to ask real owners in car groups for experience.
Both the Proton X70 and Mazda CX-30 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both, as personal experience is most important.
Overall, both the Proton X70 and Mazda CX-30 are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do research, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big matter, spending time on research will definitely not go wrong.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嗰陣都會將 Perodua Aruz 同 現代 Tucson 嚟比較。呢兩款車喺價格同定位上都好接近,今日我哋就由多個方面做個詳細比較,幫你慳返做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900,一共有 2 個版本,包括 1.5L X(RM 72,900)、1.5L AV(RM 77,900)等。
現代 Tucson 喺馬來西亞嘅 OTR 售價係 RM 143,888 - 197,888,一共有 5 個版本,包括 2025 HEV 1.6T AT 2WD Prestige(RM 197,888)、2025 1.6T DCT 4WD Prestige(RM 186,888)、2025 1.6T DCT 2WD Prime(RM 164,888)等。
由價錢睇,Perodua Aruz 嘅入手價確實比 現代 Tucson 平咗 RM 70,988。如果你預算有限,Perodua 嘅入門版已經可以滿足日常需求。但都要注意,平嗰幾千塊,喺配備上面可能會取舍,具體要睇你嘅需要。

Perodua Aruz 車身長 4400 mm,尾箱 400 L。
現代 Tucson 車身長 4400 mm,尾箱 400 L。
兩款車嘅尺寸差唔多一樣,車廂空間差別唔大。呢個級別嘅車,日常使用完全夠用。

Perodua Aruz 採用 FWD 驅動方式。
現代 Tucson 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣,都係 FWD,日常駕駛感受唔會有太大分別。

Perodua Aruz 同 現代 Tucson 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價,可以優先考慮口碑好嗰一款;如果你更在意性價比同配備,嗰就揀配置更豐富嗰款。最終都係建議兩款都去試駕,親身體驗先係最重要。

總體嚟講,Perodua Aruz 同 現代 Tucson 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛,關鍵都係要睇你個人需要同預算。建議大家做足功課,多比較幾間車行嘅報價,再去做試駕先做最終決定。買車係件大事,花少少時間做功課絕對唔會錯。

In the Malaysian SUV market, many buyers compare Proton X70 and Mazda CX-3 when choosing a car. The price and positioning of these two cars are quite close. Today we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The OTR price of Mazda CX-3 in Malaysia is RM 126,159 - 139,159, with a total of 2 versions, including 2023 2.0L High (RM 139,159), 2023 2.0L Plus (RM 126,159), etc.
From a price perspective, the starting price of Proton X70 is indeed RM 19,359 cheaper than Mazda CX-3. If your budget is limited, the Proton entry-level version can already meet daily needs. But also note that the few thousand ringgit cheaper might involve trade-offs in equipment, it depends on your specific needs.

Proton X70 is equipped with 1.5L Turbo, horsepower 140 hp. Official fuel consumption 7.0 L/100km.
Mazda CX-3 is equipped with 1.5L Turbo, horsepower 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain, the feeling of daily driving is basically no difference. Fuel consumption is also similar, no need to worry too much about this point.

Proton X70's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Mazda CX-3's safety rating is 5★ (ASEAN NCAP), active safety systems include i-Activsense.
Both cars have the same safety rating, safety features are quite complete in this class. New cars nowadays are generally safe, no need to worry too much about this point.

Proton X70 adopts FWD drive system.
Mazda CX-3 adopts FWD drive system.
Both cars use the same drive system, both are FWD, daily driving experience will not differ too much.
In general, Proton X70 and Mazda CX-3 are both very good models in the Malaysian market. Which one to choose, the key is still looking at your personal needs and budget. It is recommended to do your homework, compare quotes from multiple dealerships, and then test drive to make the final decision. Buying a car is a big deal, spending time doing homework will never be wrong.

In the Malaysian SUV market, many buyers compare the Proton X70 and Mazda CX-3 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to save you time doing research.
The OTR price for the Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The OTR price for the Mazda CX-3 in Malaysia is RM 126,159 - 139,159, with a total of 2 versions, including 2023 2.0L High (RM 139,159), 2023 2.0L Plus (RM 126,159), etc.
In terms of price, the starting price of the Proton X70 is indeed RM 19,359 cheaper than the Mazda CX-3. If your budget is limited, the entry-level Proton can already meet daily needs. But keep in mind, those few thousand cheaper might have trade-offs in features, depending on your specific needs.

The safety rating of the Proton X70 is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The safety rating of the Mazda CX-3 is 5★ (ASEAN NCAP), active safety system includes i-Activsense.
Both cars have the same safety rating. In this class, safety features are quite complete. New cars today are generally safe, so no need to worry too much about this point.

The Proton X70 body length is 4400 mm, trunk 400 L.
The Mazda CX-3 body length is 4500 mm, trunk 450 L.
In terms of space, the Mazda CX-3 body is 100 mm longer than the Proton X70, offering better passenger space. However, the Proton X70 is more flexible for parking in the city, each has trade-offs.

The Proton X70 and Mazda CX-3 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, consider the one with better reputation first; if you care more about value for money and features, choose the better equipped one. Ultimately, it is recommended to test drive both models; experiencing it firsthand is the most important.
Overall, the Proton X70 and Mazda CX-3 are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your research, compare quotes from several car dealerships, and then test drive to make the final decision. Buying a car is a big matter; spending some time doing research will never go wrong.

Dalam pasaran SUV di Malaysia, ramai pembeli membandingkan Proton X70 dan Mazda CX-60 semasa memilih kereta. Kedua-dua kereta ini mempunyai harga dan kedudukan pasaran yang agak hampir. Hari ini, kita akan melakukan perbandingan terperinci dari pelbagai aspek untuk membantu anda menjimatkan masa mencari maklumat.
Proton X70 mempunyai harga OTR di Malaysia antara RM 106,800 - 122,300. Terdapat 3 versi, termasuk 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), dan lain-lain.
Mazda CX-60 mempunyai harga OTR di Malaysia antara RM 200,510 - 252,873. Terdapat 2 versi, termasuk 2026 3.3T 4WD High Plus (RM 252,873), 2025 2.5L 2WD High (RM 200,510), dan lain-lain.
Dari segi harga, harga permulaan Proton X70 memang RM 93,710 lebih murah daripada Mazda CX-60. Jika anda mempunyai bajet terhad, model permulaan Proton sudah boleh memenuhi keperluan harian. Namun, perlu diingat bahawa perbezaan harga yang lebih rendah mungkin melibatkan pengorbanan pada peralatan, bergantung sepenuhnya kepada keperluan anda.

Proton X70 digerakkan enjin 1.5L Turbo, kuasa 140 hp. Penggunaan bahan api rasmi 7.0 L/100km.
Mazda CX-60 digerakkan enjin 2.0L 4-silinder, kuasa 170 hp. Penggunaan bahan api rasmi 8.0 L/100km.
Dari segi kuasa, enjin 2.0L 4-silinder Mazda CX-60 mempunyai 30 hp lebih daripada 1.5L Turbo Proton X70. Walau bagaimanapun, untuk memandu harian di bandar, kedua-dua kereta mempunyai kuasa yang mencukupi dan tidak akan berasa kurang tenaga.

Proton X70 mempunyai panjang badan 4400 mm, ruang trunk 400 L.
Mazda CX-60 mempunyai panjang badan 4500 mm, ruang trunk 450 L.
Dari segi ruang, badan Mazda CX-60 100 mm lebih panjang daripada Proton X70, memberikan kelebihan ruang penumpang. Namun, Proton X70 lebih fleksibel untuk parkir di bandar; setiap satu ada kelebihan dan kekurangannya sendiri.

Proton X70 mempunyai jaminan 5 tahun/150,000km, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Mazda CX-60 mempunyai jaminan 5 tahun/150,000km, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Syarat jaminan kedua-dua kereta adalah sama, jadi tidak perlu bimbang tentang perkara ini. Kos penyelenggaraan sebenar bergantung kepada rangkaian servis dan harga spare part syarikat. Cadangan kami adalah bertanya kepada pemilik sebenar di komuniti peminat kereta untuk pengalaman mereka.
Secara keseluruhan, Proton X70 dan Mazda CX-60 adalah model kereta yang sangat baik di pasaran Malaysia. Memilih antara dua kereta ini, kuncinya terletak pada keperluan peribadi dan bajet anda. Kami menasihatkan anda untuk mencari maklumat terlebih dahulu, bandingkan sebut harga dari beberapa diler kereta, dan lakukan ujian memandu sebelum membuat keputusan akhir. Membeli kereta adalah perkara besar, meluangkan masa untuk mencari maklumat tidak akan salah.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拎 Proton X50 同 Honda WR-V 嚟做比較。這兩款車喺價位同定位上都幾接近嘅,今日我哋就從多個方面做一個詳細嘅對比,幫你節省咗做功課嘅時間。
Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300,總共 4 個版本,包括 1.5T Executive(RM 89,800)、1.5T Premium(RM 101,800)、1.5T Flagship(RM 113,300)等。
Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900,總共 4 個版本,包括 2023 1.5L V(RM 99,900)、2023 1.5L E(RM 95,900)、2023 1.5L S(RM 89,900)等。
睇返價錢,Proton X50 嘅起步價的確比 Honda WR-V 平咗 RM 100。如果你預算有限,Proton 嘅入門版已經可以滿足日常需求。但都要注意,平咗嘅幾千蚊,可能喺配備上要有取舍,具體要看你嘅需要。

Proton X50 配備 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
Honda WR-V 配備 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
兩款車用咗同一套動力系統,日常開落嚟嘅感覺基本無分別。油耗方面都幾近,唔使太糾結呢一點。

Proton X50 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Honda WR-V 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 Honda SENSING。
兩款車嘅安全評級一樣,喺呢個級別裡面安全配備都算畀得好齊全。而家嘅新車安全性都唔差,唔使太擔心呢一點。

Proton X50 車身長 4400 mm,行李箱 400 L。
Honda WR-V 車身長 4400 mm,行李箱 400 L。
兩款車嘅尺寸幾乎一樣,車內空間差別唔大。呢個級別嘅車,日常使用完全夠用。

Proton X50 同 Honda WR-V 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價,可以優先考慮口碑更好嗰款;如果你更在乎性價比同配備,就揀配備更豐富嗰款。最終始終建議兩款都去試駕,親身體驗先係最重要。
總括嚟講,Proton X50 同 Honda WR-V 都係馬來西亞市場幾不錯嘅車型。揀邊一輛,關鍵都要睇你嘅個人需要同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最終決定。買車係件大事,花少少時間做功課絕對唔會錯。

其他競爭對手一直緊追,但五菱代步車嘅地位卻從未被人超越。
7 月 31 日,上汽通用五菱正式宣佈五菱代步車用戶即將突破 300 萬輛,達成咗呢個新里程碑,五菱決定於 8 月 7 日喺成都露天音樂公園舉行「繽紛生活 玩心大開」宏光 MINIEV 六周年暨五菱代步車 300 萬用戶盛典。
屆時,繽果家族全球代言人孟芷義將親臨現場,同 300 萬用戶一齊去參加屬於「人民嘅代步車」嘅繽紛派對——從第三方視角睇,五菱代步車已經由一門「生意」變做咗年輕人嘅「玩嘢」。

由 2017 年寶駿 E100、E200 嘅初啼試聲,到宏光 MINIEV 家族橫空出世,再到繽果家族嘅繽紛綻放,五菱用咗唔到十年時間,將「代步車」呢個原本鬆散嘅品類,牢牢刻低咗自己嘅名字——而家,當人們提起「代步小車」,第一反應幾乎就係「買輛五菱」,而其他品牌一次次嘗試複製神話,卻始終只係喺身後追趕,從未真正動搖佢王者地位。
咩係細分市場嘅「代名詞」?就係當用戶需要一輛短途通勤、買菜接細路、靈活好停嘅小車嗰陣,腦海中自動彈出嚟嘅第一個名字,就係五菱。
宏光 MINIEV 家族憑借「好睇、好開、好停、好省」嘅硬核產品力,累計收穫超 195 萬用戶青睞,連續 71 個月穩居國內 A00 級純電銷量冠軍,並蟬聯全球微型新能源汽車累計銷量第一;繽果家族則以高顏值繽紛座駕之姿,贏得超 75 萬車主信任。兩大家族合力構築起 300 萬輛嘅銷量長城,呢個數字本身已經係其他競爭對手難以企及嘅天花板。更關鍵係,五菱唔係喺「造一款小車」,而係喺定義一種生活模式——佢令到代步由「湊合」變做「講究」,由「工具」變做「玩伴」,呢種心智上嘅先發優勢,令後來者即便推岀參數相近嘅產品,都始終無法複製份「人民代步車」嘅親切同信任。

而家啲年輕人揀車,又要顏值在行,又要空間實用,又要靈活好開,又要慳錢慳心。第五代宏光 MINIEV 精準拿捏咗呢四大痛點,而每一項都係競爭對手模仿容易、超越極難嘅「硬門檻」。
設計上,佢用「甜趣方糖」語言搭配幻彩珠光車色同「焦糖奶油」內飾,副駕「百變造景空間」更令潮玩擺件隨心擺佈,小車瞬間變成個性畫板,呢種自帶社交屬性嘅顏值哲學,其他品牌學佢嘅形卻難學佢嘅神;空間上,四門四座設計、2190mm 軸距、793mm 前後排座椅間距,加上可拓展至 838L 嘅后备廂,令兩門競爭對手喺多人出行時捉襟見肘,而五菱卻可令到四人舒舒服服同車出遊;操控上,4.5 米超細轉彎半徑令到窄巷掉頭、側方停車如「家常便飯」,電機零起特性帶嚟紅綠燈起步嘅輕快感,0-50km/h 加速只需 4.9 秒,城市穿梭遊刃有餘,全系標配 ESC 同雙安全氣囊、環狀籠式車身高強鋼佔比 60% 更加刷新咗人們對「小車唔安全」嘅偏見;經濟性上,百公里電耗僅 8.9kWh,每公里成本約 4 毫錢,支持直流快充嘅 205km/301km 雙續航版本,令競爭對手喺「省」字面前黯然失色——四重優勢環環相扣,構成咗競爭對手無法逾越嘅體驗壁壘。

喺產品優勢嘅基礎上,五菱仲構築咗「產品 + 口碑 + 生態」嘅三重護城河。產品層面,四門四座佈局、全系標配雙氣囊同 ESC、超 745L 拓展空間,呢啲硬性指標喺同價位入面紮實領先;口碑層面,超 195 萬用戶嘅真實使用反饋、連續 71 個月嘅銷量冠軍,帶嚟嘅係二手保值率、維保便利性同社群活躍度嘅全面碾壓;生態層面,五菱喺全國擁有超過 2800 家服務網點,潮創文化、用戶盛典等活動更將車主凝聚成一個有溫度嘅大家庭——當競爭對手仲喺度堆砌配置參數嗰陣,五菱早就完成咗由「賣車」到「經營用戶關係」嘅躍遷。其他品牌可以複製一輛小車嘅尺寸同續航,卻無法複製 300 萬用戶共同書寫嘅時代記憶,呢啲或許正係「代名詞」同「追趕者」之間最本質嘅差異。
唔單止喺國內,五菱已經達成咗「人民嘅代步車」呢個牢固基礎,喺海外,五菱代步車亦喺快速成長為「全球人民嘅代步車」:7 月 29 日,第五代宏光 MINIEV(Wuling Aira ev)喺印尼國際車展開業正式發售,售價 1.55 億印尼盾起(大約相等於人民幣 5.96 萬元)。新車攜手迪士尼·皮克斯《玩具總動員 5》展開跨界聯動,以更潮趣嘅形象觸達當地年輕家庭。這唔單止係一次產品出海,更係將「中國式代步」理念推向全球——喺東南亞嘅擁擠街道、喺歐洲嘅古老窄巷,五菱代步車所代表嘅「好開、好停、好省」正係成為普適需求,而五菱正以先驅者姿態定義呢個細分市場嘅全球標準,令到「代步車=五菱」嘅認知從中國蔓延至世界。

由銷量冠軍到全球潮玩符號,五菱代步車用 300 萬份信任證明:小車亦可承載萬千熱愛。8 月 7 日,成都露天音樂公園,近百台用戶潮創車將齊聚現場,車主代表人等將一齊參加專屬於佢哋嘅「繽紛生活」盛宴。這唔單止係五菱嘅榮耀時刻,更係對整個行業嘅一次宣告——喺代步車呢個細分賽道上,五菱早就唔係領跑者,而係賽道本身;其他品牌可以拼命追趕,卻始終無法超越嗰個叫「人民代步車」嘅代名詞!
作者:劉雋剛

編輯導語:轉型學費已經交咗,長安將呢局叫「高原配速調整」;市場願唔願意等佢後程加速,要睇 Q06 落場嗰腳電門,係咪真係比 PPT 更跟腳。
7 月下旬,長安汽車接連釋放兩份關鍵信號:一邊係 7 月中旬披露嘅半年度業績預報——上半年整車銷售 111.89 萬輛(同比下滑 17.44%),歸母公司股東淨利潤僅 7.4 億至 9.7 億元(同比下降 57.66%—67.70%),扣非淨利潤 2.3 億至 3.3 億元(同比下降 77.65%—84.42%);

另外一邊係 7 月 23 日公告 52.67 億元定向增發獲深交所審核通過,資金將投向新能源車型及數智平台(42.17 億元)與全球研發中心(10.50 億元)。
一冷一熱之間,呢間年銷逼近 300 萬輛級嘅央企車企,正主動將「規模光環」拆落嚟。喺年中有媒體溝通會上,中國長安汽車集團黨委副書記、董事譚本宏將呢種反差講得好直白:「上半年集團主動砍掉毛利低效產品,唔再片面追求無利潤嘅規模增量。」佢用咗一個馬拉松比喻——「高原跑馬拉松,前 5 公里同後 5 公里配速肯定唔一樣,盲目加速只會透支實力。」
「拋棄」7 萬輛:唔係賣唔到,係唔想賣
長安呢輪下滑,至少有壹塊係自己親手切走嘅。
今年 4 月「1445」全球戰略落地,產品譜系從 63 款壓縮到 36 款。最扎眼嘅動作係停產 Lumin——一款定價 5 萬元以下嘅微型電車,去年仲係走量主力,單上半年就空出約 7 萬輛缺口。「低端微型電動車盈利空間極度狹窄,企業唔再片面追求無利潤嘅規模增量。」譚本宏喺溝通會上冇兜彎子,「Lumin 叫停後,新能源板塊均價同利潤率反而抬上嚟;剔除 Lumin 減量,長安新能源上半年同比實際增長 11.2%。」

中車網查詢咗一位接近長安內部嘅知情人,佢算咗一筆帳:「Lumin 巔峰期月銷過萬,但單車毛利長期喺幾百塊到一千幾蚊徘徊,計埋渠道返利同資金佔用,有陣時賣一輛虧一輛。與其拿佢沖排行榜,不如將產線讓俾啟源 Q05、深藍 S05 呢啲能夠跑通毛利嘅新能源。」喺佢睇嚟,砍 Lumin 唔係認輸,係「將無效規模換咗有效研發頻寬」。
但主動瘦身解釋唔晒全部。燃油基盤退潮更快:CS75 燃油版上半年同比跌過 37%,逸動靠終端減價守份額,CS55、UNI-T/K 等舊 SUV 環比走弱。 新能源端 41.42 萬輛、同比下滑 8.3%,啟源 Q05(約 7.2 萬)同深藍 S05(約 7.9 萬)扛住大盤,阿維塔上半年僅 2.76 萬輛、同比近乎腰斬,四年累計虧損超 130 億。 譚本宏亦承認:「我哋而家仲未完全掌握咗多品牌嘅經營能力。」
外部擠壓同樣真實。公司將利潤縮水首要歸因於匯兌損失 + 原材料加價:上半年海外銷 45.47 萬輛、同比漲 51.87%,海外佔總量約 33.6%,匯率稍有波動利潤就出血;碳酸鋰回漲至 18 萬元/噸、儲存晶片單價幾倍跳,行業平均利潤率被壓到 3.4% 上下。 券商汽車分析師李強認為:「長安嘅『跌』係主動 + 扭埋一齊,但主動部分佔比比市場諗嘅更高——佢選擇喺 300 萬輛高位自己踩煞車,而不是等坡底再煞。」
賭自研智駕,拒絕做「組裝廠」
錢點行,比錢本身更說明問題。
呢次定增由控股股東現金全額包攬,股價低於發行價仲鎖三年,市場普遍解讀為「央企大股東兜底信心」。集資唔擴產能,只投研發:42.17 億進新能源車型及數智平台,10.5 億進全球研發中心。 對應長安過去五年智能化累計投入超百億、團隊破 7500 人、2026 年單算力中心砸約 30 億嘅節奏。
智駕係呢筆錢嘅核心落點。譚本宏喺溝通會上拋過一個尖銳判斷:「如果車企放棄智駕自研,只依賴外部供應,本質上只係保留咗造車殼子嘅組裝工廠,冇核心科技壁壘。」佢自稱「重度智駕使用者」,開阿維塔 90% 場景開智駕,但強調長安唔揀激進路線,「將核心精力放喺拉高安全上限、打磨體驗上」。

落地載體係「天樞領航」系統——一段式端到端 + 多模態大模型,計劃 9 月隨啟源 Q06 量產上車。執行副總裁楊大勇將 Q06 定義為「啟源下半年為智駕而戰」嘅旗艦:「天樞領航 Ultra 唔係湊功能,係將長安數智承諾兌現俾主流家庭用戶。」而譚本宏口中之「一腦多體」,係將智駕大模型當「腦」,向機器人、低空出行等「體」外溢,長安天樞智能機器人子公司喺牌桌上。
逼住將呢套邏輯向一位新勢力智駕負責人詢問,佢回覆克制:「7500 人如果係智駕 + 座艙 + 三電打包,單賽道濃度唔及華為車 BU(7000—8000 人專職智駕)、小鵬(約 3000 人智駕團隊 + 百億研發)。長安嘅優勢係整車銷量基盤同央企融資通道,劣勢係 C 端用戶對『天樞』仲未建立像『XNGP』『ADS』嗰種心智。Q06 夠唔夠打,睇嘅係全國可用率同接管率,唔係發布會 PPT。」
組織端喺收口:深藍與阿維塔中後端協同,目標 150 萬輛級中高端集群、降本 20%—30%;四位副總主抓海外,泰國基地已規模化投產,譚本宏放話「未來國內海外五五開」。 呢啲動作短期省唔出利潤,但將過去「多生仔好打仔」嘅分散鋪貨往「區間互補」收。
長安 2026 年上半年嘅量利雙降,唔係潰敗敘事,而係一家 300 萬輛級央企喺「燃油退坡快過新能源接棒、低端規模讓位比毛利質量、智駕重投入未到兌現期」三段裂縫同時張開時嘅主動慢駛。

譚本宏砍掉 Lumin 嘅 7 萬輛,換到嘅係唔拿無效規模粉飾報表嘅底色;52.67 億定增過會,換到嘅係天樞智駕同數智平台再跑 18 個月嘅彈藥。
後半年真正要盯住嘅三個變數好具體——啟源 Q06 天樞領航量產後嘅真實接管表現、深藍/啟源/阿維塔三品牌內耗係咪真係降咗落嚟、海外 45 萬銷量基盤能否將匯兌反噬對沖掉。
轉型學費已經交咗,長安將呢局叫做「高原配速調整」;市場願唔願意等佢後程加速,要睇 Q06 落場嗰腳電門,係咪真係比 PPT 更跟腳。
