车型概览

BYD Atto 3 值不值得买,关键不是它看起来有多吸引,而是它能不能解决你的真实用车需求。这篇文章会把重点放在市区驾驶、停车和日常灵活性。 近期围绕这款车的讨论包括「Third-Gen BYD Yuan PLUS Unveiled: Longer Range, LiDAR & Faster Charging Coming」,说明它在本地买家视野里仍有关注度。
价格落在 RM 126,610 - 139,785,买家可以先用它判断预算压力和同级定位。
购车价格指南
BYD Atto 3 的购车预算可以先从 RM 126,610 - 139,785 开始衡量。这个数字真正影响的是月供、保险和现金流,而不只是展厅里的标价。
如果你在几个版本之间犹豫,可以把 2026 600km RWD Premium(RM 139,785)、2026 480km FWD Ultra(RM 126,610)、2025 480km FWD Standard、2025 480km FWD Ultra 放在同一张清单里比较。日常通勤买家优先看舒适与安全,常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总

看 BYD Atto 3 的核心规格,最重要是把数字翻译成生活里的感受。
74.88 kWh的电池容量,重点是能不能支撑一周通勤和周末出门。 230 kW、380 N·m的输出,让高速并线和短距离超车更有底气。 车长 4455 mm、车宽 1875 mm、车高 1615 mm、轴距 2720 mm,可以帮助你预判停车难度和后排乘坐空间。 固定齿比 变速箱、后轮驱动布局 的设定,会影响起步顺滑度、湿地稳定感和长途巡航感。
优缺点分析
BYD Atto 3 的优点不必夸张,真正有价值的是它能不能让日常使用更省心:预算位置清楚,方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。
需要留意的是,需要先确认家里、公司或常去商场的充电条件、市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项,而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 BYD Atto 3 前,买家最常问的不是单一规格,而是它能不能融入自己的生活。
这辆车适合谁?适合把市区驾驶、停车和日常灵活性放在首位的买家。 家庭用户要看什么?优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦?只要充电条件稳定,电动车的通勤体验通常更安静,也更容易控制日常能源成本。
竞品对比内容
把 BYD Atto 3 放进同级车名单时,不建议只看品牌或外形。真正有用的比较顺序是:先用 RM 126,610 - 139,785 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航,还是更适合作为一辆讲求个性的选择。
用车全周期指南
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拥有 BYD Atto 3 的关键,是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定,日常体验就会轻松很多。
如果你常跑南北大道,动力和座舱舒适度会比单纯低价更重要;如果主要在市区,停车灵活性、视野和低速顺滑度会更影响心情。

6 月 14 日,“禮遇 618 榮耀·啟新程”北京越野榮譽車主集體交付暨 618 團購會喺沈陽鴻盛祥店舉行,活動現場為 BJ30 旅行家車主完成集中交車,共同開啟榮耀越野之旅。BJ30 旅行家高光版 6 月 12 日正式上市,BJ30 旅行家 24 小時訂單量達 7953 架,熱火開售中。

活動現場氣氛熱烈,BJ30 旅行家新晉車主齊聚一堂,喺掌聲與歡呼中完成新車交付。沈陽瑞盛祥始終秉持"客戶至上"嘅服務理念,為每一位用戶提供專業、貼心嘅購車體驗。活動現場,專業嘅銷售團隊為客戶詳細講解車型亮點,貼心嘅服務令每一位到場嘉賓都感受到北京越野嘅品牌溫度。

作為中國輕越野 SUV 最快達成 15 萬架嘅車型,BJ30 旅行家憑藉北京越野六十餘年專業沉澱,以超野、超大、超省嘅硬核實力,令世界看見中國。為進一步推進越野平權,讓更多家庭享受輕越野生活,BJ30 旅行家全系推出 3 萬元置換政策,超級置換價 6.99 萬元起。

「超野」係出發嘅底氣。北京越野打造出行業領先嘅「三擎四驅六模 HEV 混動架構」,並率先應用於 BJ30 旅行家,成為中國方盒子 SUV 品類首款 HEV 混動車型。三擎動力係一台 41% 熱效率混動專用發動機、前驅動電機同後驅動電機,分別擅長長距離節能、實時補能與瞬時爆發;智能四驅響應速度達 30 毫秒,0.5 秒即可爆發峰值扭矩。六大模式可自動選擇最適工作方式,動力始終處於最佳狀態。配合能量中鎖、四輪電子限滑及智電 ATS 全地形控制系統,輕鬆應對泥地、沙地等場景。

「超大」係出行嘅從容。BJ30 旅行家三排七座佈局,擁有 2820 毫米超長軸距、66% 嘅超高得房率,以及1496 升超大後備箱,後排純平放倒秒變1.92 米大牀。B 級方盒子超寬第三排空間,令 1.8 米成年人乘坐依然寬敞。全車 38 處儲物空間,隨身物品都有專屬位置。全家出行自由,每個人都不就計。
「超省」係長久嘅陪伴。BJ30 旅行家實現慳錢、慳時、慳心。近期,來自南非、印尼、阿聯酋、波蘭、墨西哥嘅五國汽車博主,實測國產 SUV 嘅油耗,BJ30 旅行家喺每個國家都跑出百公里唔超 5 升嘅成績,一箱油續航超 1000 多公里。無須搵充電樁,加油即走,每年節省數十分補能時間。同時,首任車主享整車終身質保,無高壓電池包安全隱患,保養簡便且配件充足,令每一次出發都無後顧之憂。

BJ30 旅行家既係一台能帶你奔赴山野嘅方盒子,定係一台能讓你舒享生活嘅城市通勤 SUV。輕越野 SUV 千篇一律,BJ30 旅行家萬里挑一!


June 1st, Changan Automobile announced May deliveries of 209,100 units, including 70,700 units overseas, a 38% year-on-year growth, 92,400 units new energy vehicles, a 5.8% year-on-year growth.

Among its sub-brands, Changan Qiyuan delivered 34,528 units in May, the key model new Q05 delivered 15,812 units, Thailand launch orders exceeded 3,000 units in three days; Deepal May sales 33,243 units, up 30% YoY, Jan-May cumulative overseas sales 28,704 units, up 167% YoY; Avatr May deliveries 7,336 units, Avatr 07L appeared in MIIT announcement, will be the first to equip Huawei Qiankun ADS 5; Changan Automobile (Gravity) May deliveries 48,900 units, CS75PLUS&Eado Blue Core Duo launched and delivered, launch price starting at 79,900; Changan Kaicheng May deliveries 21,100 units, New Energy sales up 21% YoY.

Behind the steady rise in sales are Changan Automobile's three major strategies solidly implemented. In May, Changan Automobile officially announced becoming the Global Official Partner of the Portugal National Football Team, Globalization "All-Inclusive" Plan 2.0 made another move; Changan self-developed Tianshu Leading End-to-End Technology soon to enter mass production in vehicles, Intelligent "Big Dipper Tianshu 2.0" Plan achieved another milestone; Changan Blue Core Dual Powertrain cars launched nationwide delivery across 100 cities and 1,000 stores, New Energy "Shangri-La" Plan achieved fuel consumption reduction by half for blue-plate vehicles.

At the beginning of June, all car companies announced their May sales data. Since entering the second quarter of 2026, sales for each brand have generally been steadily increasing.
It is still the familiar two giants, BYD and Geely. May sales figures were respectively383,453 units and237,637 units.But in my personal opinion, their export data is even more worth our attention.

First, looking at BYD's part, in May their passenger cars and pickupsold 160,177 units overseas, an increase of 80.7% year-on-year; cumulative sales from January to May reached 614,470 units.
Geely similarly performed excellently,May overseas export sales volume was 85,144 units, a year-on-year growth of 184%.

Actually, many readers should know, BYD's 'ATTO 3' which is the overseas version of the Yuan PLUS, and their pickup model 'BYD SHARK' sold quite well overseas.
But in fact, BYD sells more than just these products overseas, and BYD's big weapon 'Flash Charging Technology' is also still in the initial layout stage overseas.
They plan to scale up about 6,000 megawatt flash charging stations overseas by the end of 2026, simultaneously exporting flash charging models equipped with second-generation Blade Batteries.

As for Geely, their premium brand Zeekr has recently been shining overseas, not only is Zeekr 9X very popular in the Middle East market, but the video of 'Zeekr 8X Beating Ferrari' is also widely circulated on the foreign internet.
Including in some lower-tier markets, models like Emgrand, Xing Yuan are also opening up recognition, Chinese car exports can be said to be welcoming a new stage.

According to data released by CPCA,in 2025 China's car exports reached 8.32 million units, a year-on-year growth of 30%; new energy vehicle exports in 2025 totaled 3.43 million units, a year-on-year growth of 70%.
Time has come to 2026, January to March China's car exports reached 2.34 million units, year-on-year growth of 53% compared to the same period in 2025. Combining this data and the current situation, see,I think China's car export volume in 2026 is expected to break through 10 million units.

Everyone says the economy is bad now and no money to buy cars, so why are car companies constantly launching new cars? Yes, one important reason is that Chinese car export business is growing rapidly.
Although the domestic car market has already tended towards saturation, the overseas market is still very vast, and Chinese cars are very competitive.
From CPCA's Cui Dongshu's article we can see, Chinese cars are exported in large quantities to countries such as Russia, Brazil and Mexico, and like the UK, Belgium and Italy in Europe, are also important export regions for Chinese cars.

Besides new cars, exporting used cars is also a big trend.
Domestically, the penetration rate of new energy vehicles long exceeded 50%, but it is not so overseas. In recent one or two years, while domestic consumers use replacement subsidies to buy new cars, a large number of fuel cars flowed into the used car market.
But the market cannot timely digest this part of inventory, therefore many used car merchants chose to export some 'Global Models' with relatively good condition to overseas, especially Asian, African, and Latin American countries, they have a huge demand for such products.

It is not hard to see, in the long term in the future, Chinese car exports will be a very big trend. If friends are interested, they might try to enter this industry, maybe there will be good development prospects.
So how are the major car companies laying out? If friends pay attention to this side should know, new force car companies actually attach great importance to export business.
Take the familiar 'NIO, XPeng, and Li Auto' as an example, NIO had already laid out the overseas market as early as 2021, and also built charging swap stations in parts of Europe and the Middle East.

But NIO's current main focus is still on consolidating the domestic market. Indeed NIO just recently 'got better', there is not enough financial strength and energy to cope with overseas challenges, so NIO's going global speed slowed down in 2026.
But with the help of ES8 and ES9, NIO basically passed the most difficult moment. I think it is time for them to work harder on new car going overseas.A car like Firefly is very suitable for the European market, at the same time, it is already being sold overseas, I think more can be done with it.

And XPeng Motor, for example, 2025 delivered over 45,000 new cars overseas, business covering 60 countries and regions globally.
At the same time, they have also set up 3 production bases overseas, to cope with challenges in tariffs and manufacturing costs. As early as July 2025, the Indonesia base was completed and started production; September Graz, Austria factory started European localization production; December Malaysia base was also completed.
Even they set such a grand goal as 'achieving half of sales from overseas by 2033', believe XPeng has the opportunity and ability to complete it.

But among new force brands, the one with the biggest potential I think is still Leapmotor.
Nowadays Leapmotor in the domestic market can be said to be on a strong trend, continuously gaining the title of sales champion among new force car companies,and in the overseas market it relies on Stellantis Group's sales network, at extremely cost-effective prices achieved good results in the European market.
2025 Leapmotor export volume reached 67,052 units, and in 2026 I think this data is expected to improve further, after all, if they want to achieve the goal of 'millions of annual sales', overseas market naturally cannot be ignored.

Of course, there are also some new force car companies whose export business started relatively slowly.
For example, Li Auto officially started export business only in 2025, but their products were sold overseas via 'parallel export' very early, and also received good reviews.
For example, Xiaomi Motor which sold very well domestically, plans to start export business only in 2027, but according to Xiaomi Tech's layout and influence overseas, I think Xiaomi Motor also has the opportunity to sell hotly.

However, the continuous increase of Chinese car export volume is not entirely the credit of 'Chinese brands', many joint venture brands' models produced in China exported overseas also counts as Chinese car export.
This includes products produced by Tesla China factory, and models from brands under SAIC like MG, Chevrolet, etc.Some joint venture brands' products may not be welcome domestically, but placed in the overseas market that is a 'blockbuster'.
This also explains why some brands' presence domestically is not quite high, but when statistics sales data is not considered bad.

Overall, the increase in Chinese car export volume is very beneficial for promoting economic circulation, can promote the inflow of foreign exchange, provide support for reviving the economy.
And independent brand car companies should also attach more importance to export business, only then can they open up a larger market.So which car company is the biggest winner now? I think some readers should be able to guess, it is Chery Motor.

May 2026, Chery Group sold 247,823 cars, year-on-year increase of 20.5%. Among them, group new car exports were 181,871 units, year-on-year growth of 80.5%, and broke Chinese car single-month export record for three consecutive months.
In the full year of 2025, Chery Motor exported new cars totaling 1,344,020 units, a year-on-year growth of 17.4%; cumulative car exports 5.85 million units, ranked first in Chinese brand passenger car exports for 23 consecutive years.
Although I often criticize Chery's product sequence is chaotic, it is precisely the sufficiently rich product sequence that allows Chery to do well in different countries, plus early layout, let Chery Group become the unquestionable 'Chinese Brand Car Company Export No. 1'.

Nowadays the iteration speed of new cars has become incredibly fast, many friends might think 'Why are there so many people wanting to buy cars'? But after understanding this car export matter, everyone should have a new understanding.
Car companies releasing new cars is not just for the domestic market, it is also a layout for overseas business.
The domestic new car market indeed has already tended towards saturation, but if we look further and wider, from a global perspective, isn't the market very vast?

Everyone can perceive that now is no longer the period of economic upward trend, in the situation where the real estate industry has cooled down, we need a new pillar industry.
For the domestic market, the automotive consumption industry is the choice made by the 'Invisible Hand'. So in your opinion, will car export business be a new trend?
((The above content represents only personal opinion))

蓮花跑車公佈咗最新嘅 2030 戰略,呢次係向銷量同盈利嘅大進軍,亦係一次技術同路線嘅戰略回調。
到 2030 年,蓮花跑車目標係實現年度 3 萬輛嘅產銷。
同時亦唔再固執於純電路線,而係純電、混動、燃油,三路並進。

然而,性能車而家已迎來咗前所未有嘅變局:大量新品牌湧入,傳統敘事風格衰落。
消費者對邊啲係真正嘅性能車正在重新錨定標準。
喺變局之中,蓮花跑車點樣重塑品牌、重造產品,最終從變局中破局,挑戰難度不言而喻。
為咗實現 2030 戰略,蓮花跑車已經喺緊鑼密鼓地謀篇佈局。
蓮花跑車如今手中嘅一大王牌就係背靠大吉利體系,能夠爭取到更多嘅戰略資源持續戰鬥。
另外,純電、混動、燃油三路並進,亦能為蓮花跑車擴張消費人群、打開更多國家或地區嘅市場。
對於蓮花來說,一張更務實、更全球化嘅棋局,正在徐徐展開。
以下係訪問核心內容,我哋做咗唔改變原意嘅編輯。

訪問核心內容
提問: 2030 年實現 3 萬台年產銷規模,國內同海外嘅銷量分配比例大概係咩樣?品牌後續會深耕燃油車型,呢塊有無可以透露嘅資訊?
馮擎峰:現階段,蓮花喺美國市場嘅銷售主要依托英國生產嘅跑車,其關稅水平較低。
而中國大陸生產嘅車型則面臨較高嘅關稅壁壘,儘管較此前高點已有所下調,但整體阻力依然較大。
關於燃油車,後續跑車主力係混動佈局,但部分燃油需求旺盛嘅市場,混動車型也可切換純油版本,例如中東、沙特等地,油品價格低廉、充電配套薄弱,當地仍有少量純油車型需求。
整體規劃混動佔 60%、純電佔 40%,純燃油車型需求量有限。

提問:混動車型喺海外市場嘅推進節奏具體係點樣嘅?蓮花目前喺美洲已經進入美國、加拿大、巴西市場,接下來仲有邊啲區域嘅拓展規劃?近期美加墨賽車熱度好高,吉利集團亦有相關參與,想請問蓮花會唔會借此開展相關市場動作?
馮擎峰:加拿大市場方面,好快就會開啟交付。我哋把握咗好嘅市場契機,因為我哋喺做產品全球化開發認證嗰陣,喺 2024 年就已經完成咗北美地區嘅全部認證。
此前我哋進入美國市場,Eletre 車型當時已經公佈售價、開啟訂單,訂單表現好好幾,發布價格後訂單一度達到六千台。
本次中加貿易協議下調咗關稅,我哋先至能以最快速度進駐加拿大市場。
南美市場會以巴西為起點逐步鋪開。
再講講歐洲市場節奏,今年六月份我哋會喺歐洲正式公佈售價、開啟預訂,第四季度正式交付。
For Me 海外上市節奏有所延後,主要原因係車型搭載引擎,需要完成全新歐 7(Euro 7)排放標準認證,認證週期比國內更長。
明年我哋會完成更多全球市場認證,陸續進駐澳洲、馬來西亞等市場。

提問:蓮花過往都係外購或者合作定制動力,嗰 Type 135 會沿用外採模式,定係自研引擎、抑或是聯合吉利共同開發?
馮擎峰:七十多年來蓮花始終冇自研引擎,動力全部外採,經典嘅 3.5 升機型採購自豐田、2.0 升機型外購配套。
不過所有外購引擎到貨後,蓮花都會二次性能改裝:拆除冗餘非性能零部件、換裝自研配件,一方面提升動力輸出,另一方面優化整機耐用性,不過外購改裝嘅模式長期制約咗品牌發展。
歸入吉利體系、配合本次 Focus 2030 戰略轉型後,吉利助力蓮花自研引擎。
浩思動力(HORSE)喺北京車展發布 V6 機型,未來 V6、V8 機型由蓮花、吉利、浩思三方聯合開發。
高性能跑車仲有一大技術難點,堪稱汽車工業皇冠明珠:大扭力 DCT 變速箱。
大扭力 AT 相對容易落地,可承載數百甚至上千牛米扭力嘅高性能 DCT 研發門檻極高。
依托吉利、浩思、蓮花三方協同攻關,我哋已經攻克呢項變速箱技術。
手握全套自研動力資源,我哋先至有底氣落地 Type 135 項目。
高端高性能動力總成基本被頭部廠商壟斷、不外供銷售,關鍵動力唔夠外購,只能集團內部自主研發。

提問:而家好多競爭對手都喺推出智能獵裝、智能跑車車型,好多原本唔涉足該領域嘅品牌都紛紛入局,你點睇呢種現象?
馮擎峰:越來越多品牌入局性能車市場,顯示高端性能消費市場真實存在、潛力可觀,呢係一件好事,能夠帶動更多消費者關注、認同性能車賽道。
蓮花有住獨一無二嘅優勢。性能車嘅根本係輕量化,可唔可以將車身重量整落嚟,直接決定性能上限。
如果一臺跑車車身過重,整體性能、尤其係操控性能一定係唔得勢。
電動化領域我哋亦有先發優勢,我哋推出嘅 Evija 純電超跑,擁有二千匹馬力,純電續航四百多公里,整車重量低至 1.6 噸,空氣下壓力可達 1.8 噸。
所以性能車係有極高門檻嘅,唔係單純堆馬力就能打造出真正嘅性能車,轉向、制動、底盤、空氣動力學等所有層面嘅性能都必須匹配。
燃油時代,車廠能堆出大馬力,基本所有配套性能都會同步拉滿,所以當時馬力基本等同於性能。
而而家好多新車只堆砌大馬力,底盤、制動、輕量化、空氣動力學等核心性能完全唔跟得轉,呢係行業普遍誤區。
舉個例,我哋嘅 For Me 整車重量達到 2.5 噸,但我哋依然能做到 33 米多嘅煞車距離,就係因為我哋將所有配套性能全部做到極致,呢先至係真正嘅性能車。
蓮花嘅護城河同門檻,就係深厚嘅底盤調校功底、極致嘅輕量化技術,呢係我哋獨一無二嘅差異化優勢。
提問:會喺邊啲方面同吉利集團深化協同、精簡冗餘?
馮擎峰:睇盡全球汽車行業,依托大型集團發展嘅超豪華品牌,整體發展都更穩陣,比如法拉利隸屬於斯特蘭蒂斯集團、藍寶堅尼隸屬於大眾集團。
反之脫離集團體系、獨立發展嘅超豪華品牌,發展狀況大家都有目共睹。
主要原因就係集團可以分攤巨額研發成本。
而家係軟件定義汽車嘅時代,電子架構、軟件投入極度昂貴。
如果蓮花獨立開發一套全新電子架構,咁投入至少要達到百億級別。
以我哋三萬輛嘅年銷量,根本無法覆蓋成本、實現盈利。
所以未來我哋會喺機械架構、電子架構、軟件系統上全面依托集團協同,按銷量規模分攤研發成本。
如果所有技術全部自主投入,商業模式完全行唔通,三萬輛銷量根本無法盈利。
喺集團協同嘅基礎上,蓮花會持續聚焦自身領域,深耕底盤智能化。而家熱門嘅主動底盤技術,蓮花早已深度佈局,For Me 車型就搭載咗全套主動底盤,支持個性化選擇、智能動態調節。
傳統底盤調校完成後就係固定狀態,而主動底盤係「活嘅」,可以根據路況、駕駛風格、雨雪等路面環境、路面附著力變化,實時主動調整,呢就係我哋持續深耕嘅技術。

提問:全新嘅 2030 規劃中,蓮花親民車型會唔會如期推出?親民價位產品係咪契合蓮花超豪華嘅品牌定位?
馮擎峰:唔係價位低就代表佢定位低。
尤其係喺個性化市場入面,有啲產品價格唔高,但係能夠滿足個性化嘅消費人群。
蓮花邊點解唔可以推出一個三四十萬嘅,像 Elise、Eletre 咁樣嘅產品,好細個,但係都有高高嘅溢價。
其實我哋一直有一個夢想,就係恢復 Elise 咁樣一個產品,細細個,雙座,非常靈巧嘅。
但唔好再過去咁樣,除咗駕駛之外冇任何生活場景。
比如我喺英國嗰陣也一直開 Elise,連行李箱都冇辦法放,去機場仲要再換一輛車,所以仲係要融入一啲生活場景。
從產品層面嚟睇,我哋希望喺未來實現 Type 135 之後,能夠再做出返一個類似 Elise 咁樣嘅小產品。
提問:喺 2030 戰略規劃中,蓮花有無回歸 F1 賽事嘅計劃?
馮擎峰:對蓮花嚟講,包括對我個人,做夢都諗住去,因為 F1 蓮花喺 F1 上嘅 DNA 太強啦。
我哋同 F1 嘅呢啲機構都進行咗好多溝通,佢哋都非常希望蓮花能夠回歸 F1。
不過,我諗住都係要根據我哋商業化嘅發展來適時進行調整,我哋喺探索亦喺接觸,尤其係以點樣嘅方式進入,就變得好好重要啦。
大家都知 F1 新批咗凱迪拉克車隊,至於中國有無可能新批車隊,呢啲仲要再探討,唔係一下子就可以決定嘅,但係蓮花嘅夢想,我哋仲要為咗呢樣夢想去努力。

提問:法拉利推出咗首款電動車,負面評價較多,甚至內部反應都唔樂觀,引發咗對超豪品牌係咪應繼續推純電車嘅質疑。呢種情況下,我哋點樣思考蓮花跑車嘅前景?
馮擎峰:造型見人見智。因為每個人都有自己心中嘅美。
我諗法拉利亦處於時代交替嘅時候,要做一次探索,至於成定敗,市場未來會驗證嘅。
不過我認為佢要去做呢樣探索,就好似蓮花一樣。
我哋而家要回歸到混合動力,實際上亦係我哋喺純電領域做咗好多年嘅探索。
我諗任何一個企業該去探索嘅時候,該去交學費嘅時候,都係要去交嘅。
過去我從各方面消息都聽過法拉利唔會做純電,但它都係抵擋唔到時代嘅洪流,最終進入咗呢個領域。
如何進入,各個企業都有自己嘅策略。
提問:我哋擁有電機輕量化、電機唔發熱、底盤等先進技術,呢啲技術是否可以開放?我哋係咪都可以往供應鏈方向發展,進行技術嘅反向輸出,向其他主機廠供應產品或技術?
馮擎峰:呢啲先進技術唔完全係蓮花獨立開發嘅,我哋大多係同供應商聯合開發嘅。
比如 V8、V6、混合動力系統,以及能量密度更高嘅電機,都係同供應商合作完成嘅。
關於反向輸出,我哋當然非常開放。事實上,蓮花喺 2024 年就已經宣佈,願意將我哋嘅底盤技術向社會全面開放。
提問:歷史上好似冇邊間車廠能喺年銷 3 萬輛嘅情況下做到微微盈利或者平衡利潤。所以呢對蓮花嚟講,可能係一個非常大嘅挑戰。
馮擎峰:唔係淨係賣到三萬輛先至可以盈利,法拉利賣到一萬輛就有七億歐元嘅盈利,當然佢係一個比較特殊嘅品牌,銷量就係一萬輛少少,做到八千輛時就已經有咗好高嘅盈利。
再睇保時捷,喺最初冇進入生活用車領域嗰時,銷量亦不過三四五萬輛,同樣實現咗好好嘅盈利。
所以對蓮花嚟講,關鍵係點樣把品牌做好。
第一個支柱,其實就係點樣把品牌做好,以獲得更好嘅溢價同更高嘅毛利。
至於成本方面,我舉一個例子。
我哋喺武漢生產同喺英國生產,成本差距巨大。
呢正係因為協同——同吉利喺製造同採購上嘅協同,以及製造費用嘅分攤,而喺英國,我哋只能自己分攤自己,所以製造成本非常高。
講一個誇張啲嘅數字,可能係喺中國大陸生產嘅五倍。
因此,我哋希望透過大量協同來降低製造成本。
事實上,2025 年相比 2024 年,我哋嘅整體成本已經有咗大幅下降。接下來,我哋依然要透過呢樣嘅協同,打造一個「小而美」嘅公司——「小」係指成本低,「美」係指能夠盈利。
過去我哋嘅測算確實係要到六萬輛左右,因為嗰時嘅開支非常大。而家有咗吉利更多嘅協同支持,我哋嘅成本就可以大幅下降。
比如電子架構,真要我哋自己投入嘅話,要投入上百億,但透過吉利嘅協同,我哋只需要承擔一部分分攤費用就可以啦。

提問:從而家開始要達成三萬輛嘅銷量目標,你覺得需要做出邊些改變?
馮擎峰:如果話要將蓮花做到似其他競爭對手嗰樣,一開始就將價格壓得好低,我哋嘅成本做唔到,完全做唔到。
呢唔止係規模效益嘅問題,唔係話規模上咗去就能做到。
關鍵係我哋對產品嘅要求好高。如果我哋要降低要求,一定能夠將成本做到落。
亦即係,如果我考個 80 分,稍微努力一下就做到啦。但作為一款性能車,我哋嘅要求一定係 98 分以上。
我哋唔會為咗控制成本而降低要求,呢唔係蓮花能做嘅事,而且我哋整條體系都做唔到嗰樣嘅事。
當然,我哋都做咗覆盤,所以我哋推出咗混合動力車型,呢係我哋對過去嘅一次修正。
至於銷量嘅提升,我相信今年同明年,隨著蓮花 For Me 呢款產品嘅推出,會有比較大嘅增長。
因為市場而家正在擴大,例如喺中國,過去買蓮花嘅主要係小老板、老板。
而家擴展到咗企業高層,尤其係金融領域嘅高層,呢就係人群嘅擴展。
另外,我哋嘅市場都喺擴張,今年會進入歐洲,明年仲會進入澳洲、英國、馬來西亞等國家。
同時,喺中東我哋嘅電動車賣得唔好,主要原因係嗰度嘅油價好平。
但 For Me 進入中東之後,反應非常好。再加上我哋未來 Type 135 以及跑車嘅其他規劃,希望呢啲新產品與時並進,能夠改變我哋而家嘅銷量狀況。

Milestone mencetus titik permulaan baharu, dua brand bersatu padu capai puncak baru. Mei, Kumpulan SAIC jualan dan pengeluaran kumulatif melebihi 100 juta, menjadi syarikat automotif pertama di China yang memasuki "Kelab 100 Juta Kereta". Sebagai subjek utama kenderaan perniagaan SAIC, semua model SAIC Maxus laris 25,605 unit, meningkat 44% tahun demi tahun! Antaranya luar negara laris 12,392 unit, meningkat 56% tahun demi tahun, kenderaan tenaga baharu SAIC Maxus laris 11,051 unit, "Danax" laris 5,934 unit, cipta tiga kali rekod jualan tertinggi! Yuejin tenaga baharu melebihi 67%, cipta tertinggi tahun ini; jualan domestik dan luar negara sekali lagi pecah 10,000, menghantar hadiah prestasi kukuh untuk milestone 100 juta, membina asas kukuh untuk pembangunan berkualiti tinggi sepanjang tahun.

{Lima Jenama Kenderaan Perniagaan SAIC Serah Terima Berturut-turut, Rayai Saat 100 Juta Pengguna}


{Jualan Panas SAIC Maxus Mei}
Van Ringan meningkat dua kali ganda tahun demi tahun, Danax capai puncak baru, "Jenama Van Ringan No.1 China" pantas memimpin. Mei, van ringan kenderaan laris 11,865 unit, meningkat 56%. Senarai "Danax" dengan "Bateri Besar + Julat Bertambah Kecil" teknologi julat tambah dan keupayaan mewujudkan kekayaan semua skenario, memperkukuh lagi status piawai pasaran van ringan tenaga baharu, jualan bulan ini capai puncak, mencapai 5,934 unit, meningkat 197% tahun demi tahun. Danax dan siri Xintu bersama-sama memenuhi keperluan kewujudan kekayaan semua skenario pengguna, "Jenama Van Ringan No.1 China" memacu kelajuan.

{Danax Julat Bertambah Super}
Kenderaan Pickup naik mantap, kukuh no.1 eksport Pickup China Tingkat Tinggi. Mei, kenderaan pickup laris 7,223 unit, meningkat 58%. Pasaran domestik bertambah kukuh, pickup Maxus terusan menggali senario pelbagai seperti perniagaan tingkat tinggi, rekreasi rumah, petualangan off-road. Daya saing antarabangsa terusan memimpin, berpandukan kekuatan teknologi platform off-road super Xingzhan, pickup Maxus menggabungkan prestasi keras dan konfigurasi pintar, kukuh no.1 jenama eksport pickup tingkat tinggi China, laku di pasaran utama global.

{Interstellar L Baharu Penuh}
"Kuda Hitam" Yuejin Tenaga Baharu mencapai 67%, kejayaan transformasi memimpin industri. Pickup ringan SAIC Maxus Yuejin dengan kelajuan transformasi tenaga baharu, menjadi titik pertumbuhan kunci dalam milestone 100 juta pengguna. Mei, Yuejin teruskan momentum kuat, capai pertumbuhan jualan dan transformasi tenaga baharu dua kali - jualan tunggal bulan 4,287 unit, meningkat 41%; di mana bahagian penjualan model tenaga baharu mencapai 67% cipta tertinggi tahun ini, jualan meningkat 99% tahun demi tahun! Kejayaan transformasi ketara, tunjukkan "sikap kuda hitam". Pada masa yang sama, pembangunan saluran dan ekosistem terusan diperdalam: Pusat Operasi Ekosistem Pertama di Negara Bagian Henan Zhian dibuka dengan megah, berpandukan siri produk baharu T-series Danax, lengkapi sistem penjualan, perkhidmatan, pengurusan operasi satu stesen, padan secara tepat dengan keperluan pengguna logistik pengedaran bandar.

{Yuejin Serah Terima Danax T1 kepada Pengguna "Di Atas Bumi" Ke-100,000,012 Kumpulan SAIC Global}
Jualan Luar Negara Capai Puncak Baru, Peta Globalisasi Terusan Mengembang. Mei, jualan luar negara SAIC Maxus 12,392 unit cipta puncak baru, meningkat 56%, sekali lagi pecah ambang 10,000 unit. Pasaran Asia Tenggara sekali lagi capai kunci: kukuh no.1 bahagian pasaran van ringan perniagaan di Singapura, dan menghantar eDeliver 5 (Danax V1 Domestik) kepada raksasa logistik antarabangsa DHL, menyambut pengguna ke-100,000,009 kumpulan, selama 9 tahun laluan kerjasama meliputi Eropah, Amerika, Asia, Oceania; pada masa yang sama jenama SAIC Maxus Yuejin dengan syarikat kenderaan perniagaan terkenal Vietnam capai kerjasama, memberdayakan logistik hijau, mempercepatkan pembuatan China meluas ke luar negara; T70 (Interstellar L Baharu Domestik) akan mendarat Australia, Chile pada setengah tahun kedua, belum dilancarkan sudah dapat lebih 800 tempahan, sangat dicari. Ketika ini, produk SAIC Maxus laku di lebih 100 negara dan wilayah di dunia, bahagian van ringan dan eksport pickup tingkat tinggi kukuh no.1 China, capai tiga sijil keselamatan bintang lima global, menyertai kem kerjasama pilihan syarikat utama global, pengaruh antarabangsa terusan naik.

{eDeliver 5 (Danax V1 Domestik) Dihantar kepada Raksasa Logistik Antarabangsa DHL}
Menyediakan Tenaga Jun: Pelancaran Produk Baharu dan Promosi 618 Berturut-turut, Terusan Kurangi Ambang Pembelian Kereta. Masuk Jun, Maxus menyambut G50 model 26 dilancarkan semula, dengan "MPV Kelas 70,000 Besar Boleh Pakai" secara tepat memasuki pasaran keluarga dan perniagaan, menyediakan kuasa minyak dan hibrid dua kali. Pada masa yang sama, aktiviti subsidi terhad 618 Maxus panas dibuka: siri Danax harga hak terhad bermula 86,800 Yuan, siri Xintu harga tetap terhad bermula 86,800 Yuan, siri Pickup推出 7 hari percubaan percuma dan penukaran pembelian maksimum 10,000 Yuan subsidi, G50 edisi elite harga subsidi kerajaan dan perniagaan bermula 80,800 Yuan. Pelbagai faedah seterusnya akan merangsang lagi haba pasaran, membantu brand teruskan momentum pertumbuhan.

{G50 Maxus Model 26}
Dengan jualan dan pengeluaran kumpulan melebihi 100 juta sebagai titik permulaan baharu, SAIC Maxus akan menetapkan "Peneraju Kenderaan Perniagaan Ringan Global" visi, memperkukuh kerjasama dua jenama, mempercepatkan penyusunan tenaga baharu dan globalisasi, bersungguh-sungguh menggunakan teknologi, produk dan perkhidmatan untuk memberdayakan pengguna global, terusan memimpin pembangunan berkualiti tinggi industri, menulis bab baharu globalisasi pembuatan China.
Syarikat Kereta SAIC Maxus Berhad
Syarikat Kereta SAIC Maxus Berhad (disingkat "SAIC Maxus") adalah subjek utama kenderaan perniagaan ringan Kumpulan SAIC, di bawahnya ada dua jenama kenderaan perniagaan ringan Maxus dan Yuejin. Dua jenama ini bersama IVECO, SAIC Hongyan (Kenderaan Berat), Shanghai Sunwin (Bas), Teknologi Tenaga Baharu bersama-sama membentuk sistem jenama lengkap kenderaan perniagaan SAIC.
Sebagai jenama inti Maxus, Maxus dengan "Menggunakan Teknologi Kepimpinan dan Rantaian Ekosistem Lengkap Membangun Syarikat Berorientasi Pengguna" sebagai misi, bersungguh-sungguh menjadi brand yang bersuhu, menyediakan produk berkualiti tinggi dan perkhidmatan ekosistem lengkap kepada pengguna, terusan memimpin kenderaan perniagaan tenaga baharu masuk ke zaman nilai pengguna.
Berpusat di China, menyebarkan ke Global, Maxus membina "Maxus Global, Maxus Berkualiti, Maxus Teknologi, Maxus Ekosistem" empat kekuatan inti - produk laku di lebih 100 negara dan wilayah di dunia, menjadi "Maxus Global" diakui pasaran antarabangsa; berpandukan "Pabrik Lighthouse Dunia" Industri 4.0 Davos dan tiga sijil keselamatan bintang lima dan piawaian global lain untuk membina "Maxus Berkualiti"; dengan "Platform Off-road Super Xingzhan", "Struktur Hongtu Super Kenderaan Perniagaan Elektrik" dan asas teknologi dikaji sendiri lain menjadi "Maxus Teknologi"; melalui ekosistem Lingju, Pelan Interstellar dan lain ekosistem membina "Maxus Ekosistem". Maxus membentuk sistem keupayaan lengkap dari pembuatan produk hingga pemberdayaan teknologi, dari pembinaan ekosistem hingga pengembangan global, membantu brand ke "Peneraju Kenderaan Perniagaan Ringan Global" visi terus maju.
Sosial Media Rasmi SAIC Maxus: Media Sosial SAIC Maxus:


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