OMODA JAECOO

Omoda Jaecoo is a dual-brand portfolio under Chery Group, comprising two sub-brands with complementary positioning: JAECOO focuses on urban off-roading, while OMODA targets the young digital generation in pursuit of style and technology. Supported by Chery’s global engineering system, the brands adopt the philosophy of “Innovation for a Better Life” and strive to make premium mobility accessible. With the vision to redefine urban off-roading, JAECOO serves young users who crave adventure and demand uncompromising off-road capability. Its debut model, the Jaecoo 7, combines a rugged all-wheel-drive chassis with a futuristic smart cabin equipped with Level 2.5 autonomous driving. It is offered with hybrid and efficient internal combustion powertrains, striking a balance between off-road performance and daily practicality. The brand is accelerating its expansion into Southeast Asia, Africa and Europe, emphasising seamless connectivity, sustainable materials and distinctive design to bring premium adventure SUVs within reach for the new generation of explorers. OMODA believes that for digital natives, a car is more than a means of transport — it is a connected device on four wheels. Its first model, the Omoda 5, stands out with sharp character lines, floating roof and futuristic cabin. It features the Lion 5.0 AI system powered by dual screens, which continuously learns driver preferences. The energetic 1.6T GDI engine is available, while the all-electric variant delivers a range of over 500 km for urban users. Level 2.5 autonomous driving, intelligent parking and seamless smartphone connectivity are all standard equipment. OMODA has entered more than 30 markets including Brazil, South Africa and the UAE, adopting a digital-first sales model tailored to Gen Z. “Art in Motion” encapsulates its design philosophy and defines the brand’s goal: to become the preferred brand for young explorers who value style, technology and sustainability.