All-New GWM ORA 7 revealed: Wagon and Fastback twins break cover under "ONE GWM" global strategy

GWM has released more images and full specifications of the ORA 7, a new all-electric model that will be offered as both a Shooting Brake and a Fastback.

The new model is part of GWM's "ONE GWM" global strategy, under which the company is adopting a consistent "brand + number" naming system across its range.

The ORA 7 also carries GWM badging on the rear, replacing the previous emphasis on the ORA name as the brand positions the car for international markets.

Exterior

Unlike many electric cars that come in just one body style, the ORA 7 will be available as a Shooting Brake and a Fastback. Both share a 2,870mm wheelbase, but their proportions and intended appeal are quite different.

The Shooting Brake / Wagon has a gently sloping roofline that extends towards the rear, combining a coupe-inspired profile with the added practicality of a wagon. Its design also leaves room for a more accommodating cabin and boot.

The Fastback, by contrast, has a more pronounced sloping rear roofline and a lower stance, giving it a sportier coupé-like appearance.

Their dimensions reflect these differences:

• Shooting Brake: 4,820mm long, 1,862mm wide and 1,520mm tall.
• Fastback: 4,890mm long, 1,850mm wide and 1,503mm tall.

The Fastback is 70mm longer and 17mm lower than the Shooting Brake, while both versions have the same wheelbase.

In terms of styling, the ORA 7 continues the rounded, retro-inspired design associated with the ORA brand, including its distinctive circular headlights. The lighting setup comprises 127 LED elements at the front and 78 at the rear.

Along the sides, the roofline flows from the A-pillar to the D-pillar, creating a streamlined silhouette. GWM has retained conventional door handles rather than opting for flush-fitting units, and the charging port is located on the front right wing.

At the rear, the design draws inspiration from the shape of a rising ocean wave. Practicality is a particular focus of the Shooting Brake, which gets a tailgate capable of opening to 81 degrees and a low loading sill to make loading larger items easier.

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Driver assistance and powertrain

The ORA 7 comes with a roof-mounted LiDAR sensor and is set to feature an advanced driver assistance system.

Its all-wheel-drive powertrain uses two electric motors, producing 160kW at the front and 150kW at the rear. The battery is a lithium iron phosphate (LFP) unit.

The published specifications list a top speed of 180km/h, a kerb weight of 1,985kg and a gross vehicle weight (GVW) of 2,385kg.

The ORA 7 is expected to launch in China in the coming weeks. As part of GWM's global product strategy, the model could subsequently reach other international markets, although no export-market launch details have been confirmed.

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