The Proton X50 remains a popular choice in Malaysia's B-segment SUV market, thanks to its sporty styling, turbocharged performance and generous list of technology features.

Six years after the Proton X50 made its Malaysian debut, Proton is celebrating the SUV's anniversary with a new Sport Edition (SE). Bookings are now open nationwide, with the X50 having sold more than 177,000 units since its launch.

There is a pairing in Proton showrooms that makes it genuinely hard to pick. The X50 Executive is priced at RM89,800, while the S70 Executive retails at RM73,800—a price difference of RM16,000.

In July 2026, the Perodua Traz achieved something that even Perodua itself might not have anticipated.

The Perodua Traz emerged as Malaysia's best-selling SUV in July 2026, recording 2,244 registrations and taking the top spot from the Proton X50.

Proton's SUV lineup features two key players: the X50 and the X70. Separated by just a single digit in their names, their prices differ by nearly RM20,000. Many buyers find themselves pacing back and forth in the showroom, looking at the X50 on one side and the X70 on the other, struggling to make a decision.

In December 2025, the Perodua Traz officially hit the market, with its entry price of RM76,100 instantly making it the talk of the B-segment SUV market. In its debut month, it registered 1,901 sales, spot-on with the manufacturer's monthly target. By the first half of 2026, cumulative registrations reached 10,753 units, securing ninth spot overall among all models.

At the ongoing 2026 Gaikindo Indonesia International Auto Show (2026 GIIAS), Geely has launched the Geely Coolray.

The Proton X50 is now in Indonesia… somewhat. Geely has officially introduced the Coolray in the republic, bringing in the compact SUV that Malaysians will immediately recognise as the model family behind Proton’s popular X50.

The 2026 Geely Coolray recently went on sale in South Africa, with three variants on offer. This marks the third model that Geely is currently offering in South Africa, after the Geely Galaxy E5 (Proton eMas 7 to us) and Geely E2 (Proton eMas 5 to us).

At KLIMS 2026, much of the conversation around the Proton stand gravitates toward the newer metal. The recently updated S70 sedan carries the brand's latest four-cylinder turbocharged narrative, while the eMAS sub-brand draws curiosity with its electric ambition. Yet the Proton X50 remains a fixture of the display, and its presence speaks to a different, equally important chapter of the national c