On September 28, China Changan Automobile Group signed 6 major projects in Chongqing in one go, and the group headquarters office space was also commissioned on the same day. The signing targets range from Liangjiang New Area, Shapingba, Hechuan all the way to CCB, CMB, Chongqing Yufu. It sounds like routine business, but when you lay out the list, you will discover that it is not that simple.

Chenzhi Group signed for headlamps, electronics/electricals, and battery packs with the three districts respectively, aiming for a trillion-yuan level parts platform. The underlying logic of this is not "building more factories", but transaction costs — Chongqing already has 19 whole vehicle enterprises and over 1200 registered above-scale parts enterprises, local matching rate stable above 45%, the shorter the transport distance, the lower the friction costs of inventory and model changes. The true dividend of industrial clusters has never been subsidies, but compressing "who to find to do it, how long to arrive". Changan was able to pull intelligent driving all the way down to the 130,000-level Q06, relying precisely on this flattened cost curve.

The group jointly initiated an industrial fund with Yufu, explicitly investing in automotive-grade chips, new automotive materials, and digital intelligent technology — the fund does not build cars, it creates "supply", burying future tight links early into the local area. On the other hand, Changan Minsheng Logistics signed a memorandum with the Port Logistics Office to equip the "Chongqing Vehicles Going Global" with a supply chain: parts are consolidated and packaged at Guoyuan Port before export, saving 40% of logistics costs compared to whole vehicle transport; KD parts go via the New Land-Sea Corridor in the West to the Thailand factory, reducing time and costs by 30% and 20% respectively. Changing from whole vehicle export to capacity export, rewriting the accounts of tariffs, freight, and rhythm simultaneously.

Wanyou Auto signed with Yuzhong District to build and operate an automotive new media center. A central state-owned enterprise writing "content creation" into an industrial agreement is rare in the automotive industry. Usually, marketing is an expense, once spent it ends; becoming a standing institution, it moves from expense item to asset item — content can be reused, can be accumulated, and can be allocated to each vehicle. When parameters from various manufacturers cannot be distinguished, whoever can continuously produce credible content at low cost holds the pricing power of customer acquisition costs.

Tianshu Navigation adopts a one-stage end-to-end approach, compressing perception, prediction, and planning into one network, equipped with 560 TOPS chips and 256-line LiDAR, relying on 10Hz high-frequency inference for redundancy, identifying earlier than human eyes in low light, backlight, and rain/fog.

However, the extended-range version uses 400V plus 3C, not that 800V set; the entry-level 602 Yuexiang Edition is also not equipped with LiDAR and Tianshu Navigation. In-house development is never cheap, intelligence technology invested over 60 billion over ten years, a team of 7,500 people, these fixed costs ultimately need to be amortized bit by bit through scale.

There has always been another voice in the industry: intelligent driving solutions can be bought externally, why carry this cost yourself. There is no standard answer to this question, but Q06 turned it into an arithmetic problem — once the installation volume goes up, the marginal cost of in-house development will approach zero, while procurement will always have to pay that premium.

This new central state-owned enterprise, established in July last year with registered capital of 20 billion yuan, has achieved full brand revenue of 359.8 billion yuan, there is capital to amortize. So the bet of this signing is clear: rely on localization to press costs, rely on in-house development to grasp technology, rely on scale to recoup investment, if one of the three links breaks, the game cannot be played alive.

28 September, Kumpulan Automotif Changan China secara serentak menandatangani 6 projek besar di Chongqing, dan kawasan pejabat ibu pejabat kumpulan turut dibuka pada hari yang sama. Objek perjanjian bermula dari Zona Baru Jiangliang, Shapingba, Hechuan sehingga ke Bank CCB, Bank China Merchants, Yufu, kedengarannya seperti rutin, tetapi jika senarai dibuka dan dilihat, anda akan mendapati, ternyata tidak begitu mudah.

Kumpulan Chenzhi menandatangani lampu kereta, elektronik, dan bateri dengan tiga kawasan secara berasingan, menyasarkan platform komponen bernilai seribu bilion. Logik asas perkara ini bukan untuk "membina lebih banyak kilang", tetapi kos transaksi – Chongqing telah mempunyai 19 syarikat kereta lengkap, lebih 1,200 syarikat komponen berskala, kadar pelengkapan tempatan stabil di atas 45%, semakin pendek jarak penghantaran, kos geseran stok dan perubahan model semakin rendah. Faedah sebenar kumpulan industri bukan subsidi, melainkan memampatkan "siapa buat, berapa lama sampai". Changan boleh memajukan pemanduan pintar hingga ke Q06 tahap 130,000, bergantung kepada keluk kos yang dipadatkan ini.

Kumpulan bekerjasama dengan Yufu memulakan dana industri, melabur secara terbuka cip tahap automotif, bahan baharu automotif dan teknologi pintar digital – dana ini tidak membina kereta, ia menghasilkan "bekalan", membenamkan bahagian yang kurang dimasa hadapan lebih awal di tempatan. Di pihak lain, Logistik Minsheng Changan menandatangani MoU dengan Pejabat Logistik Pelabuhan, membekalkan rantaian bekalan untuk "kenderaan Chongqing keluar": komponen dikumpul, dikemas dan dieksport di Pelabuhan Guoyuan, menjimatkan 40% kos logistik berbanding pengangkutan kereta lengkap; komponen KD melalui Saluran Baru Barat-Laut ke kilang Thailand, masa dan kos masing-masing turun 30% dan 20%. Dari eksport kereta lengkap ke eksport kapasiti, tiga akaun: duti, kos penghantaran, dan irama ditulis semula serentak.

Wanyou Motors menandatangani perjanjian dengan Distrik Yuzhong untuk membina dan mengoperasikan Pusat Media Automotif Baharu. Sebuah perusahaan negara menulis "membuat kandungan" ke dalam perjanjian industri, ini jarang berlaku dalam industri automotif. Biasanya pemasaran ialah perbelanjaan, habis sahaja tamat; menjadi pejabat tetap, ia berpindah dari perbelanjaan ke aset – kandungan boleh guna semula, boleh simpanan, dan boleh dikurangkan purata ke setiap kereta. Apabila spesifikasi syarikat tidak berbeza jauh, siapa boleh mengeluarkan kandungan dipercayai dengan kos rendah berterusan, mereka yang memegang kuasa penetapan kos mendapatkan pelanggan.

Tianshu Navigasi melalui hujung ke hujung satu langkah, memampatkan persepsi, ramalan, perancangan dalam satu rangkaian, dilengkapi cip 560 TOPS dan radar laser 256 jalur, bergantung pada pengiraan kerap 10Hz untuk redundansi, mengenal lebih awal daripada mata manusia dalam cahaya gelap, silang, hujan dan kabut.

Walau bagaimanapun, versi penggerak range menggunakan 400V ditambah 3C, bukan set 800V; versi pemula 602 YueXiang juga tidak dilengkapi radar laser dan Tianshu Navigasi. Penyelidikan dalaman tidak pernah murah, pengintelligentan selama 10 tahun melabur lebih 60 bilion, pasukan 7,500 orang, kos tetap ini akhirnya bergantung pada skala untuk dikurangkan sedikit demi sedikit.

Dalam industri selalu ada suara lain: sistem pemanduan pintar boleh dibeli dari luar, mengapa perlu menanggung kos ini sendiri. Soalan ini tiada jawapan piawai, tetapi Q06 menjadikannya soalan matematik – sejak kuantiti dipasang naik, kos marjinal penyelidikan dalaman akan menuju ke sifar, namun pembelian akan sentiasa membayar premium itu.

Perusahaan negara baru ini baru ditandakan Julai tahun lalu, modal berdaftar 20 bilion, pendapatan seluruh jenama telah mencapai 359.8 bilion yuan, modal untuk mengurangkan purata ada. Jadi taruhan perjanjian ini jelas: bergantung pada tempatan untuk tekan kos, bergantung pada penyelidikan dalaman untuk pegang teknologi, bergantung pada skala untuk pulih pelaburan, ketiga-tiga putus satu, permainan tidak akan hidup.

In 2026, the competition for intelligence in Chinese automobiles has entered a rather subtle stage.

The Department of Equipment Industry I of the Ministry of Industry and Information Technology disclosed that since 2026, the penetration rate of passenger cars equipped with L2-level combined driving assistance functions domestically has reached 70.5%, and the penetration rate of NOA functions has reached 34.2%.

For today's car buyers, assisted driving is changing from a bonus feature on high-spec models to an increasingly common basic capability.

The industry is already preparing for the next stage. At the end of 2025, the first two L3-level conditional autonomous driving models obtained access permission, conducting pilots on designated roads under limited conditions in Beijing and Chongqing. Meanwhile, many new cars emphasized reserving sensing, computing, power supply, steering, and braking redundancy for L3 when released. Hardware is ready, but it does not mean consumers can use L3 now, but it indicates that automakers are investing in advance for the changes in regulations and liability boundaries.

More cameras, LiDAR, and chips are on the car, another question has become prominent: who is actually thinking for these cars?

From the supply side, intelligent driving capabilities are not as dispersed as the number of models. Besides automakers self-developing, Huawei Qankun, Momenta, and Horizon Robotics have entered different brands from complete systems, hardware software, and computing platforms, becoming important support for traditional automakers' intelligent implementation.

The "2025 Urban NOA Car Assistance Driving Research Report" released by the China Association of Automobile Manufacturers shows that in the first 11 months of 2025, domestic urban NOA passenger car sales were about 3.129 million, among which about 679,000 used third-party cooperative solutions; in this part of the market, Momenta and Huawei HI Mode combined accounted for about 80%. Horizon Robotics covers a wider range of models from chips and computing foundations. This not only shows that intelligent driving functions are rapidly popularizing, but also shows that underlying capabilities are still concentrated in a few suppliers and OEMs with self-developed capabilities.

For traditional automotive enterprises, purchasing mature solutions is natural. For the past few decades, automakers have always been organized parts through the global supply chain, then complete vehicle definition, integration, and manufacturing. It is just that when vehicle experience starts to be continuously rewritten by algorithms, the suppliers no longer control just a parts, but also data, iteration speed, and part of product definition rights.

This makes Changan's choice worth discussion.

First, at the end of 2025, the 30 millionth Changan China brand vehicle rolled off the production line. Changan's huge product and user base welcomed a new stage. After becoming a "new central enterprise", Changan is still promoting the goal proposed in 2017: transform into a smart low-carbon mobility technology company.

Second, intelligent driving under Changan is not a single route. Avatr and some Deepal models use Huawei Qankun solutions. Deepal L06 was jointly developed by Changan, Deepal, and Horizon Robotics. Qiyuan E07 was an earlier mass production landing point for Changan's full-stack self-developed high-level assistance driving.

Open cooperation can quickly make up for product capabilities, but a large automaker that hopes to become a technology company still needs to establish its own core capabilities.

Therefore, when Tianzhu Pilot entered the 150,000-200,000 yuan new energy SUV market with Changan Qiyuan Q06, what is worth looking at is not just what functions this car added. Changan also needs to verify a harder thing: whether self-developed intelligent driving can enter mainstream prices, and run its own data loop relying on a large enough mass production scale.

Q06, What to Compete for More in the Family SUV Market

Buying a new energy SUV for 150,000-200,000 yuan, consumers already have very few choices to lack. Leapmotor C11, Deepal S07, BYD Seal 06 and other products are all competing for family users with increasingly comprehensive requirements. Space must be large, range must be enough, comfort configurations cannot be missing, assisted driving is gradually becoming an item to compare when purchasing a car.

Changan Qiyuan Q06 started pre-sales on the evening of September 4, launching 9 models, pre-sales price 149,900-191,900 yuan, covering pure electric and extended-range two power sources. This price range is hard to decide victory and defeat by relying on a single configuration again. Users valuing space also need to compare comfort, people caring about range will calculate replenishment time, whether assisted driving is easy to use needs to be judged after truly driving.

Q06's product combination carries this ambition. 4,837 mm vehicle length and 2,940 mm wheelbase, first respond to family car space needs; pure electric and extended-range two routes, let users with different charging conditions and travel radius have choices. High-spec pure electric models use total power 330 kW rear dual motor scheme, 800V high-voltage platform and 6C fast charging extend competition to driving and replenishment experience. Front double wishbone, rear five-link suspension, and zero-pressure seats, rear entertainment screen and cold/heat refrigerator, continue to make up parts family users can perceive directly.

These configurations do not need to come one by one to win. They put together, show Q06 wants to fight for space and cost-performance users, also wants Qiyuan to have more performance, comfort and technology identity. Same price products more and more comprehensive, Q06 must make consumers remember specific differences.

And as the first mass production car equipped with Tianzhu Pilot, Qiyuan Q06 provides a perceptible entry point in intelligent assisted driving through Tianzhu Pilot - drivers can express temporary driving intentions to the vehicle using natural language.

Changan Automobile Chief Intelligent Driving Technology Officer Tao Ji compares it to a driver who needs occasional communication. For example, users hope to change lanes less on a road, or express their lane preferences on familiar commuting routes. A few gears in traditional settings are hard to cover these needs.

Interactive navigation connects end-to-end driving through multi-modal understanding, making the way of expressing intentions more natural. Tao Ji also talks about World Model, Mind Model and Ontological Model, involving road environments, intentions of other traffic participants, and the vehicle's own motion boundaries. These still belong to some continued exploration technical directions. For current Q06, a more realistic task is to solidify the already open interaction capabilities and driving assistance experience.

The technological feel in family cars, finally falls on how to use it every day, whether it can reduce operation burden. Whether users are willing to use it continuously is more persuasive than how many commands can be demonstrated on the launch event.

And according to Changan's disclosure at the communication meeting, Q06 pre-sales orders reached 11,000 units in two hours, Ultra version accounting for 53%, rear dual motor version accounting for about 30%. This is a positive early signal, indicating that new technology and new power schemes are receiving attention.

From the test drive experience of Auto Talk, Q06 is very competitive in handling, comfort configurations, and assisted driving experience. The real test is whether these advantages can remain consistent in daily use.

A Large Automaker, Why Still Do It Yourself

For Q06, "self-developed" itself will not automatically become a selling point. Its value depends on whether Changan can implement its product ideas on the car, and continuously improve during the user's car usage process.

Changan Automobile Executive Vice President and Changan Brand Business Unit General Manager Yang Dayong said on site: "The reason is simple, just two words, brand." He subsequently added: "We hope that whether it is Changan Qiyuan, or Changan Automobile, or Changan Brand products, the core technology of products must come from Changan's own hands."

This is not a temporary impulse. Changan released "Beidou Tianzhu" plan in 2018, and launched "Beidou Tianzhu 2.0" again in 2025, clearly adopting "self-development + cooperation co-creation" two routes. Previously full-stack self-developed high-level assistance driving has already been mass produced on Qiyuan E07, Tianzhu Pilot continues to push this route to products with larger coverage.

Therefore, currently it seems, Tianzhu Pilot does not mean Changan giving up cooperation with Huawei, Horizon Robotics and other enterprises. Different brands, prices and product positioning can choose different solutions; Changan needs to fill in, is its own ability to define functions, find problems and decide iteration order. Interactive navigation is a specific attempt: it comes from Changan's judgment on how users use vehicles, and also requires algorithms and vehicle engineering to complete together.

Communication meeting scene, besides brand and intelligent driving persons in charge, product, R&D, cockpit, manufacturing and service persons in charge also take turns answering questions. A driving assistance system installed into mass production car, has to go through vehicle definition, engineering development, production filling, verification and after-sales, far more than algorithm department completes a model training once.

Changan Automobile Vice President, Chief Cybersecurity Officer, Chief Digital Officer, simultaneously serving Changan Technology Director, President He Gang, explained this from vehicle engineering perspective. Intelligent driving problems occur, reason may be in perception and decision, also may come from steering, braking or power. He asked on site: "Is it eyes having problems, brain having problems, or legs having problems?"

For users, these finally manifest as whether the vehicle drives smoothly, actions conform to expectations. For R&D team, it is to put vehicle data, algorithms and actuators together to analyze. After finding problems, then collect relevant cases, train models, after verification push new version. He Gang said: "Only when you find problems, you can improve yourself quickly."

According to He Gang's introduction, Changan has already included cross-city generalization testing into development system, conducting road tests in 45 cities, and through simulation, real cars and virtual-real fusion verification polished system. This is the disclosure at Changan's communication meeting, finally still has to be tested by long-term use of different cities and different users.

Changan also launches Tianzhu Pilot Assurance Package, providing relevant compensation and exclusive services, specific guarantee subject to terms. Currently open is still L2 level assisted driving, drivers need to bear corresponding responsibility; enterprises then have to catch problems exposed during user use. He Gang's expression is: "We will take the responsibility for the whole result, take responsibility, including the subsequent continuous use period."

Self-developed also faces investment and return. Changan Automobile 2026 semi-annual report shows, first half year net profit attributable to parent company 817 million yuan, down year by year 64.32%. This financial report information placed here meaning is very direct: Technology must enter mainstream products and obtain user recognition, long-term investment has more stable foundation. Q06 undertakes is this mass production scale verification.

Driving Out of China, What Gates Does Tianzhu Pilot Still Pass

Going global is still a hot topic at technical communication meeting, but before discussing Tianzhu Pilot going global, need to first look where Changan has already sold cars.

Changan's "Hai Na Bai Chuan" plan divides global market into five major regions. As of April 2025, Changan disclosed built 9 overseas factories, global channel outlets exceeded 9,000, Thailand new energy vehicle base also entered production stage. Sales aspect, Changan overseas sales grew from 249,000 vehicles in 2022 to 637,300 vehicles in 2025, first half of 2026 exported 455,000 vehicles. Overseas has become an important source for Changan to expand scale.

Channel, factory and sales spread out, intelligent driving must keep up with products going out speed. System that works well in China, change a country whether still work well? This is Auto Talk on site chasing Changan's question, involving local roads, regulations, data processing, and adaptation work brought by left/right steering traffic environment changes.

He Gang gave a very specific example: Brazil, Mexico some roads' speed bumps, raise different requirements for recognition and deceleration. Some areas network conditions are limited, traffic signs, road participants and driving habits also different from domestic. These differences need vehicles learn and verify locally again.

Changan Brazil Factory

Intelligent driving going global cannot just rely on changing interface language, also cannot take domestic performance directly as overseas experience guarantee. Local roads data comes from where, how discover new problems, after update how verify, need a method that can operate continuously.

Talking about local computing power, He Gang said on site: "You want to do globalized business, you should build local computing power centers in these corresponding regions globally." Changan proposes data loop in local areas, its consideration includes both adapting to local roads, also meeting data processing legal requirements.

Overseas data compliance does not equal all data one by one prohibited cross-border. Most markets allow cross-border transmission meeting conditions, but enterprises need to explain collection purpose and scope, data recipients, and what mechanism provide protection.

For example, EU GDPR requires purpose restriction and data minimization, personal data transmission to third countries also need meet corresponding conditions. Vehicle location, driving habits, in-vehicle voice once able to associate personal, cannot because train model need infinitely collect. Saudi Arabia, UAE and Brazil specific rules different, similarly require enterprises establish legal paths for personal data cross-border transmission for individuals, cannot default all back to headquarters.

Local computing power, data loop and verification system will increase short-term investment, also determine whether system can truly adapt to local roads. According to He Gang's judgment at communication meeting, overseas highway navigation may first spread than urban capabilities, UAE then may become early attempt urban navigation market. This is still promotion direction, specific landing follows local testing and regulation conditions.

Make Technology Become Reason for Buying Car

Back to Q06, Tianzhu Pilot gives it added confidence, first is a more distinct intelligent experience. Space, replenishment and comfort constitute product foundation, driving assistance and natural language interaction then provide new identity.

Changan has many years vehicle R&D, manufacturing and service accumulation, can handle intelligence problems from whole vehicle angle; self-development makes product definition and software iteration distance shorter. Next need to prove, whether these capabilities can cooperate well on Q06, let users drive smoothly every day, after update also feel specific improvement.

If Q06 can establish such reputation, Qiyuan harvested will exceed one new car heat. Changan can use mass production tested capabilities to more models, let R&D accumulation get reuse, also let brand gradually form clearer technology tags.

Q06 worth looking forward to place, lies at that it brings Changan's whole vehicle experience and self-developed intelligent driving to main family able to consider price point. When Tianzhu Pilot from test drive fresh sense, change into daily car use willing open, used smooth function, it gives Q06 added confidence, will truly become consumers buying car reason.

Tahun 2026, persaingan kecerdasan automotif China memasuki fasa yang agak sensitif.

Biro Industri Peralatan I Kementerian Perindustrian mendedahkan, sejak tahun 2026, kadar penetrasi kenderaan penumpang yang dilengkapi fungsi bantuan pemanduan kombinasi tahap L2 di dalam negara telah mencapai 70.5%, kadar penetrasi fungsi NOA telah mencapai 34.2%. Bagi pembeli hari ini, bantuan pemanduan sedang berubah dari nilai tambah pada model spesifikasi tinggi, menjadi keupayaan asas yang semakin biasa.

Sektor industri sudah bersedia untuk fasa seterusnya. Pada hujung 2025, dua model kereta swadirektif bersyarat tahap L3 pertama mendapat persetujuan akses, dan menjalani ujian percubaan di jalan yang ditetapkan dan dalam keadaan terhad di Beijing dan Chongqing. Pada masa yang sama, tidak sedikit kereta baharu yang ketika pelancaran menekankan pemeliharaan untuk L3 dari segi pengesanan, pengiraan, bekalan kuasa, pusingan dan brek. Perkakasan sudah siap, bukan bermaksud pengguna boleh guna L3 sekarang, tetapi ia menunjukkan pengeluar kereta sudah mula melabur sebelum perubahan had undang-undang dan tanggungjawab.

Kamera, LiDAR dan cip pada kereta semakin banyak, satu masalah lain juga menjadi jelas: kereta ini siapa yang berfikir sebenarnya?

Dari pihak pembekal, keupayaan pemanduan pintar tidak tersebar seperti bilangan model. Selain pembangunan sendiri oleh pengeluar kereta, Huawei Qiankun, Momenta dan Horizon masing-masing memasuki pelbagai brand dari segi sistem lengkap, perisian perkakasan dan platform pengiraan, menjadi penyangga utama pelaksanaan kecerdasan pengeluar tradisional.

Laporan "2025 Penyelidikan Sistem Bantuan Pemanduan NOA Bandar" yang diterbitkan oleh Persekutuan Pengeluar Automotif China menunjukkan, 11 bulan pertama 2025, jualan kenderaan penumpang NOA bandar di dalam negara adalah kira-kira 3.129 juta unit, di mana kira-kira 679,000 unit menggunakan skema kerjasama pihak ketiga; dalam bahagian pasaran ini, Momenta dan Huawei HI model jumlah nisbah kira-kira lapan peratus. Horizon pula dari cip dan asas pengiraan meliputi model yang lebih luas, ini bukan sahaja menunjukkan fungsi pemanduan pintar sedang berkembang pesat, malah menunjukkan keupayaan asas masih tertumpu pada few pembekal dan pengeluar utama yang mempunyai kemampuan pembangunan sendiri.

Bagi syarikat automotif tradisional, membeli solusi matang adalah biasa. Dalam beberapa dekad lepas, pengeluar kereta memang menggunakan rantai bekalan global untuk mengatur komponen, kemudian melengkapkan definisi kenderaan lengkap, integrasi dan penghasilan. Hanya apabila pengalaman kenderaan mula disemak semula secara berterusan oleh algoritma, yang didalangan pembekal bukan lagi hanya satu komponen, tetapi termasuk data, kelajuan iterasi, dan sebahagian hak definisi produk.

Ini menjadikan pilihan Changan bernilai untuk dibincangkan.

Pertama, pada hujung 2025, unit ke-30 juta kenderaan brand China Changan keluar kilang, asas produk dan pengguna yang dimiliki Changan menyambut tangga baharu. Selepas menjadi "Syarikat Awam Baharu", Changan masih melaksanakan sasaran yang dicadangkan pada 2017: beralih ke syarikat teknologi percutian pintar dan rendah karbon.

Kedua, sistem pemanduan pintar di bawah Changan juga bukan laluan tunggal. Avatr dan sebahagian model Deepal menggunakan solusi Huawei Qiankun, Deepal L06 dibangunkan bersama oleh Changan, Deepal dan Horizon, Qiyuan E07 pula adalah sasaran pengeluaran pukal lebih awal untuk bantuan pemanduan tahap tinggi pembangunan penuh Changan sendiri.

Kerjasama terbuka boleh melengkapkan keupayaan produk dengan cepat, tetapi pengeluar kereta besar yang mahu menjadi syarikat teknologi, perlu membina keupayaan teras sendiri.

Oleh itu, apabila Tiandu Pilot mengikuti Changan Qiyuan Q06 memasuki pasaran SUV tenaga baharu kelas 150,000 - 200,000 yuan, yang perlu dilihat bukan sahaja apa fungsi tambahan yang ada pada kereta ini. Changan perlu menguji satu perkara yang lebih sukar: adakah sistem pemanduan pintar buatan sendiri boleh memasuki harga pasaran utama, dan dengan cukup skala pengeluaran pukal boleh membina kitaran data sendiri.

Q06, apa lagi yang perlu diperolehi dalam pasaran SUV keluarga

Membeli SUV tenaga baharu seharga 150,000 - 200,000 yuan, pembeli sudah sukar untuk kekurangan pilihan. Leapmotor C11, Deepal S07, BYD Sea Lion 06 dan produk lain, sedang berebutan pengguna keluarga yang semakin lengkap. Ruang mesti luas, jarak pemanduan mesti cukup, kelengkapan keselesaan tidak boleh kurang, bantuan pemanduan juga semakin menjadi item yang perlu dibandingkan ketika membeli kereta.

Prapembukaan yang dibuka pada malam 4 September Changan Qiyuan Q06 melancarkan 9 model, harga prapembukaan 149,900 - 191,900 yuan, merangkumi tenaga elektrik tulen dan penjana dua kuasa. Julat harga ini sukar lagi ditentukan oleh satu spesifikasi sahaja untuk menang. Pengguna yang menitikberatkan ruang perlu bandingkan keselesaan, orang yang mengurangkan jarak pengira masa pengisian tenaga, adakah bantuan pemanduan mudah digunakan, perlu baru boleh dinilai selepas pemanduan sebenar.

Kombinasi produk Q06 membawa ambisi sedemikian. Panjang 4837 mm dan jarak gandar 2940 mm, menjawab keperluan ruang penggunaan keluarga terlebih dahulu; dua laluan tenaga elektrik tulen dan penjana, membolehkan pengguna dengan keadaan pengecasan dan keluasan perjalanan yang berbeza ada pilihan. Model elektrik tulen spesifikasi tinggi menggunakan skema motor belakang ganda kuasa total 330 kW, platform tegangan tinggi 800V dan pengecasan pantas 6C maka persaan meluas ke pengalaman pemanduan dan pengisian. Suspensi depan garpu ganda, belakang lima penghubung, serta kerusi tanpa tekanan, skrin hiburan baris belakang dan peti sejuk sejuk-hangat, terus melengkapkan bahagian yang dapat disedari secara terus oleh pengguna keluarga.

Kelengkapan ini tidak perlu menang dalam setiap kategori. Mereka diletakkan bersama, menunjukkan Q06 tidak hanya berebut pengguna ruang dan nilai baik, juga ingin Changan mempunyai lebih keunikan di aspek prestasi, keselesaan dan teknologi. Produk harga sama semakin lengkap, Q06 mesti membuat pengguna ingat perbezaan khusus.

Sebagai model pengeluaran pukal pertama yang dilengkapi Tiandu Pilot, Qiyuan Q06 memberikan satu titik masuk yang mempunyai pengesanan kukuh pada bantuan pemanduan pintar — pengguna boleh menyampaikan niat pemanduan sementara kepada kenderaan menggunakan bahasa semula jadi.

Pegawai Teknologi Pemanduan Pintar Utama Changan Tao Ji mengumpamakannya seperti pemandu yang perlu berkomunikasi pada masa sesekali. Sebagai contoh, pengguna ingin kurang tukar lorong pada sebahagian jalan, atau menyampaikan kegemaran lorong pada laluan komuter yang diketahui, beberapa tetapan dalam tetapan tradisional sukar memenuhi keperluan ini.

Pemanduan Interaktif melalui pemahaman multimoda menyambung pemanduan hujung ke hujung, menjadikan cara menyampaikan niat lebih semula jadi. Tao Ji juga membincangkan model dunia, model minda dan model ontologi, masing-masing melibatkan persekitaran jalan, niat pengguna lalu lintas lain dan had gerakan kenderaan sendiri. Sebahagian ini masih merupakan arah penyelidikan teknikal yang perlu diterokai. Bagi Q06 pada masa ini, tugas yang lebih nyata adalah membuat kokoh kemampuan interaksi yang sudah dibuka dan pengalaman bantuan pemanduan.

Teknologi dalam kenderaan keluarga, akhirnya perlu dijangka pada bagaimana menggunakannya setiap hari, dapat mengurangkan beban operasi. Pengguna sama ada愿意 terus menggunakan, lebih meyakinkan daripada berapa banyak arahan yang boleh dipamerkan pada perasmian pelancaran.

Sedikitnya menurut pendedahan Changan pada mesyuarat komunikasi, pesanan prapembukaan Q06 dua jam mencapai 11,000 unit, nisbah versi Ultra 53%, nisbah versi motor belakang ganda kira-kira tiga peratus. Ini adalah isyarat awal yang positif, menunjukkan teknologi baru dan skema kuasa baharu mendapat perhatian.

Dari pengalaman ujian Sembang Kereta, Q06 pada pengendalian, kelengkapan keselesaan dan pengalaman bantuan pemanduan sangat kompetitif. Ujian sebenar, adalah adakah kelebihan ini boleh mengekalkan secara konsisten dalam penggunaan harian.

Mengapa syarikat automotif besar perlu melakukannya sendiri

Bagi Q06, "pembangunan sendiri" sendiri tidak automatically menjadi nilai jualan. Nilainya bergantung pada adakah Changan boleh melaksanakan idea produk mereka ke atas kereta, dan memperbaiki secara berterusan sepanjang proses penggunaan pengguna.

Naib Presiden Pelaksana Changan, Pengarah Urusan Bahagian Brand Changan Yang Dayong berkata di tempat: "Sebabnya mudah, hanya dua perkataan, brand." Dia kemudian menambah: "Kita berharap Changan Qiyuan juga, Changan juga, teknologi teras produk brand Changan mesti dari tangan Changan sendiri."

Ini bukan idea sementara. Changan pada 2018 melancarkan Rancangan "Beidou Tiandu", 2025 pula melancarkan "Beidou Tiandu 2.0", jelas menggunakan dua laluan "Pembangunan Sendiri + Kerjasama Ciptaan Bersama". Sebelumnya sistem bantuan pemanduan tahap tinggi pembangunan penuh sendiri sudah ada pada Qiyuan E07, Tiandu Pilot kemudian terus mengarahkan laluan ini ke produk yang liputannya lebih luas.

Oleh itu pada masa ini, Tiandu Pilot tidak bermaksud Changan melepaskan kerjasama dengan Huawei, Horizon, dll. Brand, harga dan penentuan produk yang berbeza boleh pilih skema yang berbeza; Changan perlu tambah, kemampuan mendefinisikan fungsi, mencari masalah dan menentukan urutan iterasi sendiri. Pemanduan Interaktif adalah satu percubaan khusus: ia datang dari penilaian Changan tentang bagaimana pengguna menggunakan kenderaan, juga memerlukan algoritma dan kejuruteraan kenderaan lengkap menyelesaikan bersama.

Di tempat mesyuarat komunikasi, selain pemimpin brand dan pemanduan pintar, pemimpin produk, penyelidikan, kabin, penghasilan dan perkhidmatan juga berturut-turut menjawab soalan. Satu sistem bantuan pemanduan dipasang ke dalam kereta pengeluaran pukal, melalui definisi kenderaan lengkap, pembangunan kejuruteraan, pengisian pengeluaran, pengesahan dan pasca-jualan, jauh daripada hanya satu latihan model oleh jabatan algoritma.

Naib Presiden Changan, Pegawai Keselamatan Siber Utama, Pegawai Digital Utama, pada masa yang sama memegang jawatan Ahli Lembaga Pengarah Changan Technology, Presiden He Gang, dari sudut kejuruteraan kenderaan lengkap menjelaskan ini. Pemanduan pintar bermasalah, sebab mungkin pada pengesanan dan keputusan, mungkin juga datang dari pusing, brek atau kuasa. Dia bertanya semula di tempat: "Adakah mata ada masalah, otak ada masalah, atau kaki ada masalah?"

Bagi pengguna, akhirnya ini diwakili adakah pemanduan lancar, gerakan memenuhi jangkaan. Bagi pasukan penyelidikan, maka perlu letakkan data kenderaan lengkap, algoritma dan mekanisme pelaksanaan bersama analisis. Setelah mencari masalah, kemudian kumpulkan kes berkaitan, latih model, setelah pengesahan hantar versi baharu. He Gang berkata: "Hanya setelah anda mencari masalah, anda baru boleh sendiri dengan pantas memperbaiki."

Menurut He Gang, Changan sudah masukkan ujian generalisasi merentasi bandar ke dalam sistem pembangunan, di 45 bandar menjalankan ujian jalan, dan melalui simulasi, kereta sebenar dan penyatuan maya dan nyata mengasah sistem. Ini adalah pendedahan Changan pada mesyuarat komunikasi, akhirnya tetap perlu disahkan oleh penggunaan jangka panjang pengguna yang berbeza di bandar yang berbeza.

Changan juga melancarkan Pakej Tenang Tiandu Pilot, menyediakan ganti rugi dan perkhidmatan eksklusif, jaminan khusus tertakluk kepada terma. Yang dibuka pada masa ini masih bantuan pemanduan tahap L2, pemandu perlu menanggung tanggungjawab yang berkaitan; syarikat pula perlu menerima masalah yang terdedah dalam penggunaan pengguna. Pernyataan He Gang adalah: "Kami akan jamin dan bertanggungjawab untuk keseluruhan hasil, termasuk tempoh penggunaan berterusan selepas ini."

Pembangunan sendiri perlu menghadapi pelaburan dan pulangan. Laporan separuh tahun 2026 Changan Automotive menunjukkan, separuh tahun keuntungan bersih semasa 817 juta yuan, turun tahun ke tahun 64.32%. Maklumat laporan kewangan ini diletakkan di sini maknanya sangat langsung: teknologi mesti masuk ke produk utama dan mendapat pengiktirafan pengguna, pelaburan jangka panjang mempunyai asas yang lebih kukuh. Q06 membawa tanggungjawab pengujian berskala besar ini.

Tiandu Pilot perlu lalui mana lagi ketika meneroka China

Pergerakan keluar negara masih menjadi topik hangat pada mesyuarat komunikasi teknikal, tetapi sebelum membincangkan Tiandu Pilot keluar negara, perlu lihat dahulu di mana Changan telah menjual kereta.

Plan "Lautan Menerima Ribuan Sungai" Changan membahagikan pasaran global kepada lima kawasan utama. Sehingga April 2025, Changan mendedahkan sudah membina 9 kilang luar negara, tiptik saluran global lebih daripada 9,000 buah, tapak kenderaan lengkap tenaga baharu Thailand juga masuk fasa pengeluaran. Dari segi jualan, jualan luar negara Changan meningkat dari 249,000 unit pada 2022 kepada 637,300 unit pada 2025, setengah tahun 2026 eksport 455,000 unit. Luar negara sudah menjadi sumber utama untuk Changan mengembangkan skala.

Selepas saluran, kilang dan jualan disebar, panduan pintar mesti mengikuti kelajuan produk pergi ke luar. Sistem yang baik digunakan di China, tukar negara adakah masih mudah digunakan? Ini juga soalan yang Sembang Kereta tanya lanjut di tempat kepada Changan, melibatkan jalan setempat, undang-undang, pemprosesan data, serta kerja penyesuaian yang dibawa oleh perubahan persekitaran lalu lintas stereng kiri/kanan.

He Gang memberi satu contoh yang sangat spesifik: penuras kelajuan di beberapa jalan Brazil, Mexico,提出 pengesanan dan pelambatan keperluan yang berbeza. Ada kawasan keadaan rangkaian terhad, tanda lalu lintas, pengguna jalan dan kebiasaan pemanduan juga berbeza dengan domestik. Perbezaan ini memerlukan kenderaan belajar dan sahkan semula di situ.

Kilang Changan Brazil

Pemanduan pintar keluar negara tidak boleh hanya bergantung pada menukar bahasa antaramuka, juga tidak boleh menganggap prestasi domestik sebagai jaminan pengalaman luar negara. Data jalan setempat dari mana, bagaimana menemukan masalah baharu, setelah kemas kini bagaimana sahkan, perlu satu kaedah yang boleh beroperasi secara berterusan.

Berbicara kuasa pengiraan tempatan, He Gang berkata di tempat: "Anda mahu buat bisnes global, anda sepatutnya membina pusat kuasa pengiraan tempatan di kawasan yang sesuai global." Changan mengemukakan untuk menjalankan kitaran data di situ, pertimbangannya termasuk menyesuaikan jalan setempat, juga memenuhi keperluan undang-undang pemprosesan data.

Kepatuhan data luar negara tidak bermaksud semua data dilarang secara mutlak lintas sempadan. Kebanyakan pasaran membenarkan pemindahan lintas sempadan yang memenuhi syarat, tetapi syarikat perlu menerangkan tujuan dan skop pengumpulan, pihak penerima data, serta apa mekanisme yang memberi perlindungan.

Sebagai contoh, EU GDPR memerlukan had tujuan dan minimumisasi data, pemindahan data peribadi ke negara ketiga juga perlu memenuhi syarat yang berkaitan. Kedudukan kenderaan, kebiasaan pemanduan, suara dalam kenderaan apabila boleh dikaitkan individu, tidak boleh kerana keperluan melatih model mengumpulkan tanpa had. Arab Saudi, UAE dan Brazil peraturan khusus berbeza, sama-sama menuntut syarikat membina laluan sah untuk pemindahan data peribadi lintas sempadan, tidak boleh secara default hantar semula ke ibu pejabat.

Kuasa pengiraan tempatan, kitaran data dan sistem pengesahan akan menambah pelaburan jangka pendek, juga menentukan adakah sistem boleh benar-benar menyesuaikan jalan setempat. Mengikut penilaian He Gang pada mesyuarat komunikasi, pemanduan lebuh raya luar negara mungkin terlebih dahulu dari kemampuan bandar disebar, UAE mungkin menjadi pasaran yang cuba pemanduan bandar lebih awal. Ini masih arah pemajuan, pelaksanaan khusus perlu mengikuti ujian dan syarat undang-undang setempat.

Jadikan teknologi sebagai alasan membeli kereta

Kembali kepada Q06, kepercayaan diri yang ditambah Tiandu Pilot, pertama kali adalah pengalaman pintar yang lebih jelas. Ruang, pengisian tenaga dan keselesaan membentuk asas produk, bantuan pemanduan dan interaksi bahasa semula jadi maka memberikan keunikan baharu.

Changan mempunyai akumulasi bertahun-tahun dalam pembangunan, penghasilan dan perkhidmatan kenderaan lengkap, boleh dari sudut keseluruhan kenderaan memproses masalah kecerdasan; pembangunan sendiri menjadikan jarak antara definisi produk dan iterasi perisian lebih pendek. Seterusnya perlu membuktikan, adakah keupayaan ini boleh bekerjasama dengan baik pada Q06, membuat pengguna setiap hari pemanduan lancar, selepas kemas kini masih dapat merasakan penambahbaikan khusus.

Jika Q06 boleh membina reputasi sedemikian, Qiyuan akan menerima lebih daripada populariti satu kereta baharu. Changan boleh gunakan keupayaan yang melalui ujian pengeluaran pukal ke model lebih banyak, supaya akumulasi penyelidikan dapat digunakan semula, juga supaya brand secara beransur membentuk label teknikal yang lebih jelas.

Bahagian Q06 yang menunggu harapan, terletak pada ia membawa pengalaman kenderaan lengkap Changan dan panduan pintar buatan sendiri ke harga yang boleh dipertimbangkan keluarga utama. Apabila Tiandu Pilot dari rasa baharu semasa ujian pemanduan, berubah menjadi fungsi yang terbuka dan digunakan dengan lancar dalam penggunaan harian, kepercayaan diri yang ditambah Q06, baru benar-benar menjadi alasan pembeli kereta pengguna.

Volume increased, but profits did not follow.

Against the backdrop of the domestic automotive market decline and overseas boom, every traditional listed auto company stands at a crossroads, though everyone's feeling is different.

In this context, Changan Automobile, upgraded to a central automotive SOE, delivered its first semi-annual report after promotion, and the financial data does not look good.

01

In H1 2026, Changan Automobile's revenue was 65.634 billion yuan, down 9.71% year-on-year; net profit attributable to shareholders was 817 million yuan, down 64.32% year-on-year; net profit excluding non-recurring gains and losses was only 251 million yuan, plummeting 83.01% year-on-year. Gross margin was 14.5%, slightly down 0.08 percentage points year-on-year.

On the surface, this is a report card with declining revenue, profit, and gross margin. But carefully reviewing this semi-annual report reveals the situation is not as simple as it appears.

In the first half, Changan Automobile recorded a net exchange loss of about 230 million yuan, while last year's same period had a net exchange gain of about 1.356 billion yuan. One in and one out, the difference is 1.586 billion yuan. This is also an objective reality faced by all listed Chinese automotive companies.

Affected by this, Changan Automobile's financial expenses changed from a net gain of 1.957 billion yuan in the first half of last year to a net expense of 69 million yuan now, a difference as high as 2.026 billion yuan.

Changan Automobile also admitted in the semi-annual report: "After deducting the impact of exchange gains, the net profit attributable to shareholders of the listed company increased by 12% year-on-year." In other words, more than 64% of the decline in net profit was largely caused by exchange rate fluctuations.

[Image Source: Changan Automobile Announcement]

Apart from exchange losses, Changan Automobile accrued about 456 million yuan in asset impairment provisions in the first half, among which inventory price decline provisions reached 468 million yuan, while last year's same period was only 59 million yuan. If this impairment is deducted, the net profit for the first half could reach 1.273 billion yuan.

The combination of these two non-recurring factors is the real driver behind the sharp decline in this automotive central enterprise's profits.

Changan Automobile mentioned at the performance explanation meeting that, affected by the overall industry downturn in the first half, market demand continued to weaken. The company went all out to stabilize operations and grab sales volume. Although the half-year results were below expectations due to the general environment, it still stabilized the core business.

But in the view of AutosKline, guarding the core business itself has already consumed a large amount of resources.

02

In the first half, Changan Automobile's total sales volume was 1.1189 million units, down 17.44% year-on-year. Among them, new energy vehicle sales were 414,200 units, down 8.3% year-on-year.

But excluding the gap of about 70,000 units from the Lumin model which stopped production this year, the new energy sales actually grew by about 11% year-on-year. This means the sales growth of other products is just enough to fill the exit of old products.

[Image Source: Changan Automobile Announcement]

In this view, the contraction of fuel vehicles is the more troublesome problem.

Data from the China Association of Automobile Manufacturers shows that the domestic fuel vehicle market contracted by 27.8% year-on-year in the first half. Changan Automobile's main fuel models such as CS75 PLUS, sales volume dropped nearly 40% year-on-year.

Looking by brand, the situation is more differentiated.

Changan Qiyuan delivered 173,800 units in the first half, achieved profitability in a single quarter in the second quarter, becoming the first brand in Changan Automobile's new energy sector to achieve self-sustaining growth. At the same time, Deepal Automobile delivered 164,200 units, a year-on-year growth of 14.6%, overseas sales 35,800 units, skyrocketing by 141%.

Avatr, which was highly expected internally by Changan Automobile, became the group's financial bleeding point. It delivered only 31,500 units in the first half, a year-on-year plunge of 46.74%. Cumulative losses over 4 years of establishment exceeded 13.2 billion yuan, to the point where Zhu Huarong proposed an integration plan for Avatr and Deepal Automobile in April this year for cost reduction and efficiency improvement.

[Image Source: Avatr Prospectus]

The Changan fuel vehicle main lineup, as the main force of fuel cars, delivered about 329,800 units cumulatively in the first half. Affected by the overall contraction of the fuel vehicle market, sales continued to be under pressure. The highlight lies in the performance of hybrid models.

AutosKline believes that in the process of switching from old to new drivers of momentum, Changan Automobile is experiencing a period of transition. The profit pool of fuel vehicles is quickly drying up, and although the scale of new energy business is expanding, profitability has not caught up yet.

03

In comparison, the overseas market became a highlight for Changan Automobile in the first half, just like most listed auto companies.

In the first half of this year, Changan Automobile's overseas sales were 455,000 units, a year-on-year increase of 51.9%; overseas income was 21.942 billion yuan, a year-on-year increase of 78.77%, with the share of total revenue rising from 16.89% to 33.43%. Overseas gross margin was 20.13%, far higher than the 11.67% of domestic business.

Changan Automobile's overseas strategy is named "Embrace All Waters". It was upgraded to version 2.0 in April this year, establishing the four principles of "Long-term, Localization, Systematization, and ESG Integration". The goal is to achieve overseas sales of 1.5 to 1.8 million units by 2030.

In the first half, its Brazil factory officially started production, the Thailand factory's 20,000th vehicle came off the line, and the overseas sales network has expanded to 129 countries and regions. However, the two subsidiaries responsible for exports encountered increased revenue but not increased profit.

Chongqing Xingzhi Technology revenue was 10.905 billion yuan, a year-on-year growth of 85%, net profit 165 million yuan, down 65% year-on-year; Changan International Sales Service revenue was 4.316 billion yuan, a year-on-year growth of 25.6%, net profit 137 million yuan, down 58% year-on-year; overseas gross margin also decreased by 2.1 percentage points year-on-year.

04

The costs of overseas channel construction, brand promotion, and localized operations are being incurred in advance, and profits are naturally eroded. More importantly, the larger the export scale, the greater the exchange rate risk exposure.

According to foreign currency monetary items disclosed in the semi-annual report, as of June 30, Changan Automobile's foreign currency assets totaled about 7.967 billion yuan, foreign currency liabilities about 3.356 billion yuan, net foreign currency exposure about 4.612 billion yuan.

As Changan Automobile stated in the semi-annual report, if the Renminbi appreciates or depreciates by 5% against the US dollar, it will increase or decrease net profit by about 66.1935 million yuan as a result.

Although Changan Automobile has already carried out forward foreign exchange hedging business, the amount sold for hedging in the first half was about 372 million yuan. Relative to over 4.6 billion yuan of net exposure, the coverage ratio is less than 10%, making it difficult to effectively hedge exchange rate fluctuation impact.

05

In addition, from the end of the first half to the release of the latest August sales data, Changan Automobile's overall situation has not improved.

Total sales for the first 8 months of this year were 1.4772 million units, down 17.92% year-on-year. The decline rate is still expanding compared to the first half. Independent brands' sales for the first 8 months were down 20.18% year-on-year, compared to 19.91% in the first half. The decline is also expanding.

The only comforting thing is new energy. Changan Automobile's August new energy single-month sales broke through 100,000 units, a year-on-year growth of 12.98%, and new energy penetration rate broke through 51%.

[Image Source: Changan Automobile Announcement]

From accumulated data, new energy's first 8 months cumulative sales were 589,500 units. The year-on-year decline has narrowed from 8.3% in the first half to 5.03%. Qiyuan, Deepal and other brands continued to scale up, becoming main drivers.

But if placed under the group's overall performance, this result is obviously not enough.

At the beginning of the year, the group set an annual sales target of 3.3 million units. The completion rate for the first 8 months was less than 45%. In the remaining 4 months, monthly average needs to exceed 450,000 units to meet the target. In the current market environment, this is an impossible mission.

06

For such reality, perhaps Changan Automobile itself is also hard to feel satisfied.

At the semi-annual performance explanation meeting on August 31, facing online investor questions, Changan Automobile management's answer left people bewildered.

When investors asked about HEV model sales, Changan Automobile answered how advanced the Blue Whale Ultra Engine hybrid technology is; when asked about second-half performance outlook, the official answer was "Will continue to deeply promote three major plans" and "Persist in value orientation, volume and profit balanced operating principle"; when asked about capacity utilization rate, it only said "See disclosed relevant reports", turning to explain how to improve operational efficiency.

Behind these answers to non-questions, reflects Changan Automobile's caution and avoidance when communicating with investors under operational pressure. No matter how grand the enterprise high-level strategy is depicted, it cannot cover the reality of operational difficulties.

In the first half, Changan Automobile's three core strategies - Smart "Beidou Tianshu", New Energy "Shangri-La", and Overseas "Embrace All Waters", all made progress in technology and scale. But between strategy and profit, there are multiple variables such as product, market, cost, exchange rate, etc.

R&D investment has not yet converted to significant profit contribution. New energy brands are still continuously losing money. Fuel vehicle base accelerates contraction. Export business volume increases but profit does not.

07

After the semi-annual report release, multiple mainstream brokerages' judgment on Changan Automobile was highly consistent. They believe its short-term performance is dragged by exchange rate and other non-recurring factors, but the medium-to-long term logic of overseas expansion, new energy loss reduction, and smart technology remains unchanged.

CITIC Securities believes Q2 product structure continued to optimize, overseas sales hit a quarterly high. At the same time, based on domestic demand pressure, it lowered the full-year earnings forecast. Guoyuan Securities values Tianshu Smart Driving completion from hardware to complete solution loop.

However, institutions' prediction for full-year net profit ranges from 2 billion yuan to 5.6 billion yuan, divergence is quite large. Most research reports also warned of domestic demand continuing to bear pressure, industry competition intensifying, overseas trade barriers and exchange rate fluctuation, etc. risks.

For this semi-annual report, capital market feedback was relatively flat. On the first trading day after the semi-annual report release (August 31), Changan Automobile micro-dropped 0.42%. In that week, its stock price only micro-grew 0.28%, closing at 7.12 yuan. The stock price being nearly zero fluctuation might be because the profit performance forecast released in July already released most negative news in advance.

But if the time line is lengthened, since this year, Changan Automobile stock price has fallen from 11.74 yuan at year start to 7.11 yuan at noon close on September 10, a decline of 39.44%.

Views of AutosKline:

Changan Automobile's semi-annual report is a typical answer sheet for a traditional auto giant experiencing pain during key transition period.

Exchange losses and asset impairment amplified the profit decline. But even excluding these factors, fuel vehicle base contraction, new energy not yet profitable, overseas expansion investment period triple pressure superposition is the truly structural problem to face.

Beidou Tianshu, Shangri-La, Embrace All Waters, these strategy names are loud enough. Technical level also indeed let outside world see this central enterprise's strength. But Changan Automobile needs to prove not only owning advanced technology, but more is products can sell well, money can earn.

Text is original by AutosKline, content reference materials from listed company announcements and industry public information (related companies and institutions should be responsible for the authenticity of truth); some parts from Internet images, copyright belongs to original owner.

This account article, without authorization, cannot reprint, violators will be prosecuted. At the same time, article content does not constitute investment advice to anyone! Stock market risk is high, investment must be cautious!

Volume meningkat, keuntungan belum sampai.

Menghadapi latar belakang pasaran kereta domestik yang menurun, serta ledakan di luar negara, setiap syarikat automotif tersenarai tradisional berada di persimpangan, walaupun perasaan setiap individu berbeza.

Dalam latar belakang ini, Kereta Changan yang ditingkatkan menjadi syarikat automotif milik negara, telah mengemukakan laporan separuh tahun pertama selepas kenaikan, dan data kewangan tidak kelihatan baik.

01

Semi-tahun 2026, perolehan Kereta Changan sebanyak 656.34 bilion yuan, menurun 9.71% berbanding tahun lalu; keuntungan bersih yang boleh dikreditkan kepada pemegang saham adalah 8.17 bilion yuan, turun 64.32% berbanding tahun lalu; keuntungan bersih yang ditolak hanya tinggal 2.51 bilion yuan, turun mendadak 83.01% berbanding tahun lalu. Margin kasar 14.5%, turun sedikit 0.08 peratusan berbanding tahun lalu.

Secara luaran, ini adalah laporan prestasi dengan penurunan tiga komponen: perolehan, keuntungan, dan margin kasar. Namun, dengan menelaah laporan separuh tahun ini dengan teliti, keadaan tidak sekompleks yang dilihat di permukaan.

Dalam separuh tahun pertama, Kereta Changan mencatat kerugian bersih pertukaran mata wang kira-kira 2.3 bilion yuan, manakala tahun lalu adalah pendapatan bersih pertukaran mata wang kira-kira 13.56 bilion yuan. Masuk dan keluar, perbezaannya sebanyak 15.86 bilion yuan. Ini juga realiti objektif yang dihadapi oleh semua syarikat automotif tersenarai di China.

Dipengaruhi oleh ini, perbelanjaan kewangan Kereta Changan berubah dari pendapatan bersih 19.57 bilion yuan pada separuh tahun tahun lalu kepada perbelanjaan bersih 0.69 bilion yuan sekarang, dengan perbezaan mencecah 20.26 bilion yuan.

Dalam laporan separuh tahunnya, Kereta Changan juga mengakui: "Selepas menolak pengaruh pendapatan pertukaran mata wang, keuntungan bersih yang boleh dikreditkan kepada pemegang saham yang berkaitan dengan syarikat induk meningkat 12% berbanding tahun lalu." Dengan kata lain, penurunan keuntungan bersih melebihi 64% sebahagian besarnya disebabkan oleh fluktuasi kadar pertukaran.

[Sumber Gambar: Pengumuman Changan Automobile]

Selain kerugian pertukaran mata wang, Kereta Changan juga telah membuat peruntukan penurunan nilai aset kira-kira 4.56 bilion yuan pada separuh tahun pertama, manakala peruntukan penurunan nilai stok mencapai 4.68 bilion yuan, manakala tahun lalu hanyalah 0.59 bilion yuan. Jika ditolak peruntukan ini, keuntungan bersih separuh tahun pertama boleh mencapai 12.73 bilion yuan.

Gabungan dua faktor bukan berulang ini adalah pendorong sebenar yang menyebabkan penurunan keuntungan yang teruk bagi syarikat automotif milik negara ini.

Dalam sesi penjelasan prestasi, Kereta Changan menyebutkan bahawa pada separuh tahun pertama,受行业整体下行影响，市场需求持续走弱，公司全力稳运营、抢销量，虽受大环境影响半年业绩不及预期，仍稳住核心基本盘。

Namun, dalam pandangan [Automotive K-Line], mempertahankan asas itu sendiri sudah habis banyak sumber daya.

02

Pada separuh tahun pertama, jumlah jualan Kereta Changan adalah 1.1189 juta unit, menurun 17.44% berbanding tahun lalu. Di antara itu, jualan kereta tenaga baharu adalah 414,200 unit, menurun 8.3% berbanding tahun lalu.

Namun, setelah menolak kekosongan model Lumin yang dihentikan produksinya sekitar 70,000 unit pada separuh tahun ini, jualan kereta tenaga baharu sebenarnya meningkat 11% berbanding tahun lalu. Ini bermakna peningkatan jualan produk lain刚好够填补旧产品的退出.

[Sumber Gambar: Pengumuman Changan Automobile]

Dilihat dari ini, penyusutan kereta minyak adalah masalah yang lebih sukar.

Data Persatuan Automotif China menunjukkan bahawa pasaran kereta minyak domestik pada separuh tahun pertama menyusut 27.8% berbanding tahun lalu. Model kereta minyak utama Kereta Changan seperti CS75 PLUS, jualan menurun hampir 40% berbanding tahun lalu.

Dilihat mengikut jenama, keadaannya lebih berbeza-beza.

Changan Qiyuan delivers 173,800 unit pada separuh tahun pertama, mencapai keuntungan pada suku kedua, menjadi jenama pertama dalam sektor kereta tenaga baharu Changan yang mencapai autonomi kewangan. Pada tempoh yang sama, Deep Blue Automotive delivers 164,200 unit, meningkat 14.6% berbanding tahun lalu, jualan luar negara 35,800 unit, melonjak 141%.

Avatr, yang diberi harapan tinggi oleh pengurusan dalaman Kereta Changan, menjadi titik kebocoran kewangan kumpulan, pada separuh tahun pertama hanya deliver 31,500 unit, turun mendadak 46.74% berbanding tahun lalu, sejak ditubuhkan 4 tahun kerugian terkumpul telah melebihi 13.2 bilion yuan, sehingga Zhu Harong untuk mengurangkan kos dan meningkatkan kecekapan, pada April tahun ini telah mencadangkan rancangan penggabungan Avatr dan Deep Blue Automotive.

[Sumber Gambar: Prospectus Avatr]

Changan Gravity sebagai kekuatan utama kereta minyak, pada separuh tahun pertama cumulatively deliver 329,800 unit,受燃油车市场整体萎缩影响，销量持续承压，亮点在于混动车型表现不错。

[Automotive K-Line] berpendapat bahawa dalam proses perpindahan tenaga lama dan baru, Kereta Changan sedang mengalami tempoh peralihan yang sukar, kolam keuntungan kereta minyak kering dengan cepat, manakala perniagaan kereta tenaga baharu walaupun skala sedang berkembang, keuntungan belum mengikuti.

03

Dibandingkan dengan itu, pasaran luar negara menjadi sorotan Kereta Changan pada separuh tahun pertama, seperti kebanyakan syarikat automotif tersenarai lain.

Pada separuh tahun ini, jualan luar negara Kereta Changan sebanyak 455,000 unit, meningkat 51.9% berbanding tahun lalu; pendapatan luar negara 21.942 bilion yuan, meningkat 78.77% berbanding tahun lalu, nisbah jumlah perolehan meningkat dari 16.89% ke 33.43%. Margin kasar luar negara 20.13%, jauh lebih tinggi daripada 11.67% perniagaan domestik.

Strategi keluar negara Kereta Changan dikenali sebagai 'Lautan Menerima Seribu Sungai', pada April tahun ini ditingkatkan ke versi 2.0, menentukan 'panjang, tempatan, sistem, dan pembinaan ESG terpadu' empat prinsip, matlamat adalah untuk mencapai jualan luar negara 1.5 hingga 1.8 juta unit pada 2030.

Pada separuh tahun pertama, kilang Brazilnya secara rasmi memulakan pengeluaran, kilang Thailand turun 20,000 unit kenderaan penuh, rangkaian jualan luar negara telah diperluas ke 129 negara dan wilayah. Namun, dua anak syarikat yang bertanggungjawab untuk eksport, mengalami peningkatan pendapatan tanpa peningkatan keuntungan.

Chongqing Xingzhi Technology perolehan 10.905 bilion yuan, meningkat 85%, keuntungan bersih 165 juta yuan, menurun 65% berbanding tahun lalu; Changan International Sales Services perolehan 4.316 bilion yuan, meningkat 25.6%, keuntungan bersih 137 juta yuan, menurun 58% berbanding tahun lalu; margin kasar luar negara juga turun 2.1 peratusan berbanding tahun lalu.

04

Kos pembinaan saluran luar negara, promosi jenama, operasi tempatan semakin banyak didahulukan, keuntungan sememangnya hakikat hakikat. Lebih penting lagi, semakin besar skala eksport, semakin besar terdedah risiko pertukaran mata wang.

Berdasarkan pengiraan item monetari asing yang didedahkan dalam laporan separuh tahun, hingga 30 Jun, jumlah aset asing Kereta Changan adalah kira-kira 7.967 bilion yuan, liabiliti asing kira-kira 3.356 bilion yuan, net exposure aset asing kira-kira 4.612 bilion yuan.

Seperti yang dinyatakan dalam laporan separuh tahun Kereta Changan, jika Renminbi meningkat atau menurun 5% terhadap Dolar AS, ia akan menambah atau mengurangkan keuntungan bersih kira-kira 66.1935 juta yuan.

Kereta Changan walaupun telah menjalankan perniagaan pelindung nilai mata wang asing jangka panjang, namun pada separuh tahun pertama pelindung nilai menjual jumlah kira-kira 372 juta yuan, relatif kepada net exposure lebih 4.6 bilion yuan, nisbah perlindungan kurang daripada 10%, suka untuk menentang gangguan fluktuasi kadar pertukaran dengan berkesan.

05

Selain itu, dari tamat separuh tahun hingga data jualan Ogos terbaru keluar, keadaan keseluruhan Kereta Changan belum berubah.

8 bulan pertama tahun ini jumlah jualan 1.4772 juta unit, menurun 17.92% berbanding tahun lalu, jumlah jatuh pada separuh tahun masih semakin besar.自主品牌前 8 个月同比下滑 20.18%，较上半年的同比下降 19.91%，跌幅也在扩大。

Satu-satunya yang perlu gembira adalah kereta tenaga baharu, Kereta Changan jualan bulanan kereta tenaga baharu pada Ogos突破 100,000 unit, meningkat 12.98% berbanding tahun lalu, kadar penetrasi kereta tenaga baharu突破 51%.

[Sumber Gambar: Pengumuman Changan Automobile]

Dilihat dari data terkumpul, kereta tenaga baharu 8 bulan pertama jualan terkumpul 589,500 unit, jumlah jatuh pada separuh tahun 8.3% semakin mengecil ke 5.03%. Qiyuan, Deep Blue dan jenama lain secara berterusan meningkatkan volume, menjadi pendorong utama.

Namun jika diletakkan di bawah keseluruhan pasaran kumpulan, prestasi ini jelas tidak mencukupi.

Pada awal tahun, kumpulan menetapkan sasaran jualan tahunan 3.3 juta unit, 8 bulan pertama kadar pencapaian kurang 45%, 4 bulan tinggal setiap bulan perlu melebihi 450,000 unit untuk mencapai sasaran, dalam persekitaran pasaran semasa, ini adalah tugas yang mustahil untuk diselesaikan.

06

Bagi realiti sedemikian, mungkin Kereta Changan sendiri juga sukar untuk merasa puas.

Pada 31 Ogos pada sesi penjelasan prestasi setengah tahun,面对线上投资者提问，长安汽车管理层的回答让人不知所云。

Pelancong bertanya mengenai jualan model HEV, Kereta Changan menjawab teknologi hibrid Blue Whale Super Engine adalah seberapa canggih; bertanyaan mengenai pandangan prestasi separuh tahun kedua, jawapan rasmi adalah "akan terus memperdalam tiga pelan" "menepati prinsip operasi yang menekankan nilai, keseimbangan kuantiti dan keuntungan"; bertanya mengenai kadar penggunaan kapasiti, hanya berkata "silakan lihat laporan yang telah didedahkan", bertukar menjelaskan bagaimana meningkatkan kecekapan operasi.

Di sebalik jawapan yang tidak pada soalan ini, mencerminkan Kereta Changan semasa tekanan operasi dengan komunikasi pelabur berhati-hati dan mengelak. Gambaran strategi pihak pengurusan yang sesuka-suka tidak dapat menutup realiti masalah di peringkat operasi.

Pada separuh tahun pertama, tiga strategi teras Kereta Changan - 'Beadou Tianshu' kecerdasan, 'Shangri-La' kereta tenaga baharu, dan 'Lautan Menerima Seribu Sungai' keluar negara, dalam teknologi dan skala ada kemajuan, tetapi dari strategi ke keuntungan, ada pelbagai pembolehubah seperti produk, pasaran, kos, kadar pertukaran, dan lain-lain.

Perbelanjaan penyelidikan dan pembangunan belum ditukarkan kepada sumbangan keuntungan yang ketara, jenama kereta tenaga baharu masih terkemuka kerugian, asas kereta minyak mempercepat penyusutan, peningkatan perniagaan eksport tidak meningkatkan keuntungan.

07

Selepas penerbitan laporan separuh tahun, banyak syarikat sekuriti utama mempunyai penilaian yang sama terhadap Kereta Changan, menganggap prestasi jangka pendeknya terhakis oleh faktor bukan berulang seperti pertukaran mata wang, tetapi logik jangka panjang keluar negara, pengurangan kerugian kereta tenaga baharu, kecerdasan tidak berubah.

CICC berpendapat bahawa pada suku kedua struktur produk terus dioptimumkan, jualan luar negara mencipta rekod tertinggi suku, namun berdasarkan tekanan keperluan dalaman menjejak turun ramalan keuntungan tahunan; Guoyuan Securities melihat Tianshu Smart Driving telah mencapai litar lengkap dari perkakas hingga kepada pelan lengkap.

Namun, ramalan keuntungan bersih tahun ini oleh institusi berbeza daripada 2 bilion yuan ke 5.6 bilion yuan, perbezaan agak besar. Ramalan laporan serentak memberi amaran risiko keperluan domestik terus tertekan, persaingan industri semakin meningkat, barangan perdagangan luar negara dan fluktuasi kadar pertukaran.

Bagi laporan separuh tahun ini, balasan pasaran modal agak sederhana. Pada hari pertama perdagangan selepas penerbitan laporan separuh tahun (31 Ogos), Kereta Changan jatuh sedikit 0.42%; apabila minggu, harganya hanya naik sedikit 0.28%, menutup pada 7.12 yuan. Harga hampir tidak ada perubahan, mungkin adalah prestasi yang diumumkan pada Julai telah melepaskan大部分 berita buruk.

Namun jika garis masa ditarik lebih panjang, sejak awal tahun ini, harga saham Kereta Changan telah turun dari 11.74 yuan pada awal tahun ke 7.11 yuan pada tengah hari 10 September, jumlah turun 39.44%.

Pandangan AutosKline：

Laporan separuh tahun Kereta Changan ini adalah jawapan khas untuk syarikat automotif tradisional yang sedang melalui sakit transformasi.

Kerugian pertukaran dan penurunan nilai aset membesarkan jumlah jatuh keuntungan, namun walaupun menolak faktor ini, penyusutan asas kereta minyak, kereta tenaga baharu belum mencapai keuntungan, tempoh pelaburan perluasan luar negara tiga tekanan saling bertindan, inilah masalah struktur sebenar yang perlu diiktiraf.

Beadou Tianshu, Shangri-La, Lautan Menerima Seribu Sungai, nama strategi ini cukup nyaring, dari segi teknologi juga benar-benar membiarkan pihak luar melihat kekuatan syarikat ini. Namun Kereta Changan perlu membuktikan bukan sahaja memiliki teknologi canggih, malah produk boleh dijual dengan baik, wang boleh dibuat.

Teks ini adalah asal [Automotive K-Line], kandungan rujukannya berasal dari pengumuman syarikat tersenarai dan maklumat awam industri (syarikat dan institusi yang berkaitan harus mempunyai kewajipan untuk bertanggungjawab terhadap kebenarannya); beberapa gambar berasal dari internet, hak cipta dimiliki oleh pemilik asalnya.

Artikel dalam akaun ini, tanpa kebenaran, tidak boleh diterbitkan semula, pelanggar akan dituntut. Sambil itu, kandungan artikel ini tidak membentuk sebarang cadangan pelaburan kepada sesiapa! Risiko pasaran saham adalah tinggi, pelaburan perlu berhati-hati!

 According to media reports, Wang Hui, Vice President of Changan Automobile and Chairman of Avatr Technology, will shift his focus to Changan Automobile's globalization and has already started to be responsible for Southeast Asian and Central & South American business.

Chen Zhuo, promoted to Vice President of Changan Automobile this June, will take on more responsibility for Avatr.

Public records show that Wang Hui graduated from Wuhan University of Technology majoring in Material Forming and Control Engineering, joined Changan Automobile in July 2003. He has held various positions including the Process Planning Institute of the Process Technology Department of the Research General Institute, Chief of the Strategic Planning Division of the Strategic Planning Department, Director of the New Business Coordination Project Group, Office Director of the Company, and so on. In the 2010s, he was transferred to Changan Mazda Engine Co., Ltd., successively serving as Executive Vice President and Party Secretary. In September 2022, he was promoted to Vice President of Changan Automobile upon the President's nomination, becoming a core member of the young transformation of the enterprise management layer.

From 2023 to 2025, Wang Hui served as General Manager of the Overseas Business Development Department of Changan Automobile and General Manager of the Southeast Asia Division, promoting the construction of the Thailand factory and the implementation of the globalization strategy, proposing a localization rate target of over 80% for the Thailand factory.

After assuming the chairmanship of Avatr Technology, Wang Hui led the promotion of strategic cooperation with Huawei and CATL, establishing a new integrated development model of "one team, one goal, one strategy, one successful move", and led the investment affairs in Huawei Yinwang Company. In November 2025, Wang Hui promoted the announcement of the upgrade of the cooperation model with Huawei, launching the HI PLUS joint co-creation model, extending the scope of cooperation from pure technology supply to user insights, product definition, product development, integrated marketing, team co-building and other full value chain links. At the same time, the globalization layout principle of "no overseas without domestic, no overseas without first-class, no long-term without value" was proposed, promoting Avatr to enter 34 national markets and planning to expand to 46-50 countries in 2026.

In the first half of this year, although Changan Automobile's revenue decreased by 9.71% and net profit attributable to the parent company also declined by 64.32%, overseas business grew rapidly. Among them, overseas sales reached 455,000 units, a year-on-year increase of 51.9%; overseas revenue was 21.942 billion yuan, a year-on-year increase of 78.77%, accounting proportion of total revenue rose from 16.89% to 33.43%. Overseas gross margin was 20.13%, far higher than the 11.67% of domestic business.

It is worth noting that although Avatr had the backing of three giants, Changan, Huawei, and CATL, its development was not smooth in recent years.

From 2022 to 2025, Avatr accumulated losses exceeding 13.2 billion yuan.

In the first half of 2026, Avatr delivered approximately 27,619 units year-to-date, a year-on-year decline of 51.3%, completing only 12.6% of the full-year target of 220,000 units set at the beginning of the year.

The listing on the Hong Kong Stock Exchange was also fraught with twists and turns. In November 2025, Avatr submitted a listing application to the HKEX for the first time, but due to failing to complete the listing hearing within the specified time, it automatically expired on May 27, 2026. On June 30 this year, Avatr resubmitted the listing application to the HKEX, currently in the review process stage, with no clear listing schedule.

Source: Car Observation

 Berdasarkan maklumat media, Wang Hui, Timbalan Presiden Changan Automobile dan Pengerusi Eksekutif Avatr Technology, akan beralih tumpuan kerjanya kepada globalisasi Changan Automobile, dan kini sudah mula mengendalikan perniagaan di Asia Tenggara dan Amerika Tengah serta Selatan.

Chen Zhuo, yang dinaikkan pangkat sebagai Timbalan Presiden Changan Automobile pada Jun tahun ini, akan lebih bertanggungjawab terhadap kerja Avatr.

Data terbuka menunjukkan, Wang Hui merupakan graduan Universiti Teknologi Wuhan dalam bidang penempaan bahan dan kawalan, menyertai Changan Automobile pada Julai 2003. Beliau telah berkhidmat di Institut Rancangan Proses Teknologi, Jabatan Perancangan Strategik, Pengarah Projek Perniagaan Baru, dan Ketua Pejabat Perusahaan, dan pelbagai jawatan lain. Pada 2010-an, beliau dipindahkan ke Changan Mazda Engine Co., Ltd., berkhidmat sebagai Timbalan Presiden Eksekutif dan Setiausaha Parti. Pada September 2022, beliau dinaikkan pangkat sebagai Timbalan Presiden Changan Automobile melalui pencalonan Presiden, menjadi ahli teras dalam transformasi lapisan pengurusan yang lebih muda syarikat.

Pada 2023-2025, Wang Hui pernah berkhidmat sebagai Ketua Perniagaan Pembangunan Luar Negara dan Ketua Jabatan Asia Tenggara Changan Automobile, memacu pembinaan kilang Thailand dan pelaksanaan strategi globalisasi, mengemukakan sasaran kadar tempatan untuk kilang Thailand sehingga melebihi 80%.

Selamat menyandang jawatan Pengerusi Avatr Technology, Wang Hui mengetuai pelaksanaan kerjasama strategik dengan Huawei dan CATL, menetapkan model baru integrasi "Satu Pasukan, Satu Sasaran, Satu Strategi, Kejayaan Sepanjang Masa", dan mengutamakan urusan pelaburan dalam syarikat Huawei Yinwang. Pada November 2025, Wang Hui memacu pengumuman pengukuhan model kerjasama dengan Huawei, melancarkan model kolaborasi cipta bersama HI PLUS, skop kerjasama dari bekalan teknologi sahaja, meluas kepada pemerhatian pengguna, definisi produk, pembangunan produk, pemasaran terpadu, pembinaan pasukan dan lain-lain bahagian nilai rantaian penuh. Pada masa yang sama, menetapkan prinsip penempatan globalisasi "Tiada Luar Negara Tanpa Domestik, Tiada Luar Negara Tanpa Kelas Satu, Tiada Nilai Tanpa Jangka Panjang", memacu Avatr memasuki 34 pasaran negara dan merancang untuk berkembang ke 46-50 negara pada tahun 2026.

Pada separuh pertama tahun ini, walaupun pendapatan Changan Automobile menurun sebanyak 9.71%, dan keuntungan bersih induk juga merosot 64.32%, tetapi perniagaan luar negara berkembang pesat. Di antara itu, jualan luar negara 455,000 unit, meningkat 51.9% secara tahun ke tahun; pendapatan asing 21.942 bilion Yuan, meningkat 78.77% secara tahun ke tahun, jumlah dalam peratusan pendapatan daripada 16.89% meningkat ke 33.43%. Margin kasar luar negara 20.13%, jauh lebih tinggi daripada perniagaan domestik 11.67%.

Perlu diperhatikan, walaupun Avatr diperkuat oleh tiga raksasa Changan, Huawei, dan CATL, perkembangan tahun-tahun ini tidak lancar.

Dari 2022-2025, kerugian terkumpul Avatr melebihi 13.2 bilion Yuan.

Pada separuh pertama tahun 2026, Avatr telah menghantar terkumpul kira-kira 27,619 unit, merosot 51.3% berbanding tahun lalu, hanya menamatkan 12.6% daripada sasaran tahunan 220,000 unit di awal tahun.

Penyenaraian di Bursa Saham Hong Kong juga penuh dengan cabaran. Pada November 2025, Avatr menyerahkan aplikasi penyenaraian kepada Bursa Saham Hong Kong untuk kali pertama, tetapi kerana tidak menyiapkan dengar kes penyenaraian dalam tempoh yang ditetapkan, ia lupus automatik pada 27 Mei 2026. Pada 30 Jun tahun ini, Avatr mengemukakan semula aplikasi penyenaraian kepada Bursa Saham Hong Kong, dan kini berada pada peringkat semakan dan pembangunan, tiada jadual penyenaraian yang jelas pada masa ini.

Sumber: Pemerhati Kereta

The moment the press conference ended, people around started placing orders

After Changan Auto released its Tianshu Pilot technology, Qiyuan Q06 simultaneously opened pre-sale orders, with a reservation price starting from 147,900 yuan. There are 7 pure electric versions and 2 extended-range versions, totaling 9 models.

Due to its strong performance in various aspects, it instantly switched to a high-volume order mode.

Where there is popularity, there are controversies. Someone asked an interesting question: Is this car the Changan version of the Xiaomi YU7?

This plainly reflects the questioning many new cars faced in the past year: Does Car A look like Car B? Is it a rushed product?

This is also the reason why Changan released the Tianshu Pilot technology before the Qiyuan Q06 pre-sale.

The strongest trump card of Qiyuan Q06 is three words — Full Self-Development. Tianshu Pilot, Tianshu Cockpit, Tianshu Chassis, three major "Tian Series" technologies gathered on one car for the first time, all developed by Changan from the ground up, representing a total release of Changan Auto's over a decade of intelligent accumulation.

In this issue, we will use four I Ching hexagrams, with Qiyuan Q06 as a product case, to excavate Changan Auto's core competitiveness in the Chinese and global markets.

Qian Hexagram: Single-segment End-to-End, Grasping the Core of Intelligent Driving

Qiyuan Q06 debuts with Tianshu Pilot Ultra, the first single-segment end-to-end intelligent driving system self-developed by a central state-owned enterprise.

What is a single-segment end-to-end? It's not engineers writing rules line by line, but the system watching over 20 million real driving videos and learning how to drive itself. Lane changes are smooth, cornering is stable, acceleration and deceleration are like an experienced driver, because it learned from real humans how to drive.

The hardware specs are tough too: 560 TOPS computing chip, 256-line LiDAR, LiDAR standard on all trims. In low light, backlight, rain, or fog, the machine sees clearer than humans. Achieving "identification earlier than humans" relies on 10Hz high-frequency inference and active LiDAR detection, so even in bad weather, it's not panic.

In terms of features, Highway NCA and City NCA are fully connected, usable from city areas to highways. Over 400 parking scenarios, including narrow spots, dead-end roads, diagonal spots, all handled in one move. 31 active safety functions monitor throughout, the system reacts before humans in emergency situations.

The most amazing is Interactive Pilot. Users just say "Lane change overtake", "Turn right at next intersection", the system understands instantly, also responds to continuous composite commands. Not making people adapt to the car, but the car adapts to people.

Why can these be done? It's the accumulation of full self-development technology. Not bought black boxes, not supplier solutions. It was polished and researched night and day by Changan's 7500 engineers.

The Qian Hexagram says "Heaven moves vigorously, the gentleman strives unceasingly". If you cannot master core technology yourself, you will always be choked by others.

Kun Hexagram: 2940mm Wheelbase plus 800V Fast Charging, Good Cars Make People Feel Secure

No matter how strong the intelligent driving is, the car is ultimately for people to sit in. In this aspect, Qiyuan Q06 goes the extra mile.

Wheelbase 2940mm, longest in its class, space efficiency 91.7%. Exterior doesn't look bulky, interior is very spacious. Rear seatback 145-degree infinite electric adjustment, all seats feature ventilation, heating, and massage. 1.3 meters interior net height, 479mm pure flat corridor, three people in rear seats don't hit legs or shoulders squeezed, dubbed the "Comfort Rear Seat King", not an exaggeration.

In terms of cockpit comfort, 15.6-inch 2.5K HD entertainment screen, sky screen with electric sunshade, instantly becomes a mobile cinema. The "Light Rail Passing Through Building" style electric sunshade, operation feels particularly ceremonial, just swipe lightly to open.

The chassis uses Tianshu Chassis, front double wishbone rear multi-link, luxury car level configuration. Class debut dual-motor rear drive, plus torque vector control, left and right wheel torque independent output. Makes Qiyuan Q06 not slip in rain, not float at high speed, not drift in turns, stable to drive, comfortable to sit.

Range and recharging are equally important, 800V Silicon Carbide platform plus 6C fast charging, fastest "one kilometer per second", charge 5 minutes, range 200 km. CATL battery cells, pure electric 700 km, extended range combined 1600 km, whether city commute or long distance travel, range anxiety basically non-existent.

"The greatness of technology lies not only in being advanced but also in being popularized". Kun Hexagram says "Virtuousness carries all things". Vehicle design is sufficiently generous, large space, stable chassis, long range, so a family can travel safely without worry, enjoying pleasure.

Ji Ji Hexagram: Not a Rushed Car, 15 Years of Ultimate Polishing

Many brands making intelligent driving cars wish to launch dozens of models a year, "Honest Car Making" Changan Auto does not do this.

In 2009, Changan established an intelligent research department, at that time most people didn't know what intelligent driving was. After 15 years, the intelligent team grew from 0 to 7500 people, investment over 60 billion. The first L3 autonomous driving official license plate in the country was taken by Changan, the only national key laboratory focusing on intelligent vehicle safety technology in the country was built by Changan.

This mass production of Tianshu Pilot Ultra on board, behind it is over 400,000 virtual simulation scenario trainings, cumulative verified mileage about 1.45 billion km. Changan executives personally served as "drivers", driving Qiyuan Q06 across dozens of cities nationwide, elevated merging, narrow road pedestrian-vehicle mixed traffic, polishing scenario by scenario.

To ensure users drive worry-free, Changan Auto also specially designed "Tianshu Pilot Peace of Mind Package", accident loss compensation, premium hike compensation, total loss replacement compensation, new and old users buying before end of 2026 all get free for one year. Full scenario protection, full process service, all users available.

Changan used 15 years to polish the sword extremely, only then do we have the today's complete intelligent driving solution composed of single-segment end-to-end, City NCA, over 400 parking scenarios together.

This is something rushed cars simply cannot do.

Ji Ji Hexagram water on fire, rice already cooked. Changan's intelligent driving feast, brewed for 15 years, verifies an old saying, good food is not afraid of being late.

Da You Hexagram: Full Stack Self-Development is the Root, Deep Roots Allow Leaves to Flourish

Someone asked, why can Qiyuan Q06 bring the pre-sale price down to 147,900?

The answer is still the previous three words: Full Self-Development.

Tianshu Pilot from chip to algorithm to chassis, all Changan does itself, not bought black boxes, not supplier patchwork solutions, it is written line by line by code by 7500 engineers.

Because of self-development, costs are controllable. 560 TOPS computing, 256 line LiDAR, 800V Silicon Carbide, 6C Fast Charging, dual-motor rear drive, full aluminum front double wishbone rear multi-link, these things put together, others need to sell for 300,000, Changan can sell for 147,900.

Because of self-development, iteration is fast enough, OTA upgrades don't need to wait for supplier schedules, Changan calls the shots.

Because of self-development, safety guarantee, the only National Key Laboratory for Intelligent Vehicle Safety in the country is Changan's own, Tianshu Intelligent Experiment Center is also Changan's own.

Tianshu Pilot divided into four gradients — Pro, Max, Ultra, Ultimate, LiDAR standard on all trims, single-segment end-to-end on all trims. Not luxury goods made for a few, but to let everyone use them.

Da You Hexagram says "Fire in the sky, light shines everywhere", full stack self-development is that fire, illuminating the road where 140,000 price range can also enjoy high-level intelligent driving.

Conclusion: Deeply Planted Roots, Branches and Leaves Can Reach Far

Full stack self-development root has been planted down, Changan's branches and leaves start to stretch outwards.

In 2025, Changan's annual overseas sales 637,000 vehicles, YoY growth 18.9%, exports accounted for 21.9% of total sales. First half of 2026, overseas delivery 402,000 vehicles, YoY sharp increase 35.1%, overseas business proportion in total sales has been raised to about 33.6%. Overseas business gross margin maintained above 20%, became Changan's high profitability second growth curve.

Thailand Rayong Factory 20,000th vehicle roll out, Brazil Anapolis Factory completed and production. Sales channels cover 129 countries and regions, global layout 93 factories. Changan plans to land Tianshu Pilot's Highway NCA solution overseas first next year.

From Chongqing to the world, from full stack self-development to global layout, Changan walks a path of "Deep Roots Flourishing Leaves".

Changan Auto Group Chairman Zhu Horong said at the press conference: "Core technology must be grasped in one's own hands, central state-owned enterprises must shoulder the banner of national competitiveness, new quality productive forces, technology self-reliance and self-strengthening."

Qiyuan Q06 is this flag. 147,900, single-segment end-to-end, 256 line LiDAR, 800V fast charging, dual-motor rear drive -, this car is not a substitute for anyone, it is Changan showing the sword polished for 15 years, pointing to the global.

Sword is drawn, the road to going global is illuminated.

Sesi pembentangan baru sahaja berakhir, dan sudah ada orang yang membuat pesanan di sekeliling saya

Selepas teknologi Penerbangan Tianshu Kereta Changan dipaparkan, Qiyuan Q06 segera membuka pra-pembelian, harga tempahan awal bermula 147,900 Yuan, tujuh model elektrik tulen, dua model jangkauan diperluas, keseluruhan sembilan model.

Oleh kerana prestasi yang cemerlang di semua aspek, ia dengan serta merta membuka mod pesanan yang meletup.

Bila seseorang popular, banyak perselisihan, ada yang bertanya soalan yang sangat menarik: Adakah kereta ini versi Changan daripada Xiaomi YU7?

Inilah pantulan yang sangat jelas terhadap soalan kritikan yang dihadapi oleh banyak kereta baharu dalam tahun lalu, A seperti B, adakah kereta hasil kilang pantas.

Inilah sebabnya Changan ingin memaparkan teknologi Penerbangan Tianshu terlebih dahulu sebelum pra-pembelian Qiyuan Q06.

Kad asas paling kuat Qiyuan Q06 hanya tiga perkataan — Penyelidikan Sepenuhnya Sendiri. Penerbangan Tianshu, Kabin Tianshu, Chassis Tianshu, tiga teknologi "Siri Tian" pertama kali berkumpul pada satu kereta, dan semuanya adalah penyelidikan asas Changan, merupakan pelepasan keseluruhan daripada pengumpulan pintar selama lebih sepuluh tahun Kereta Changan.

Edisi kali ini kami akan melalui empat Kua Kitab Yijing, dengan Qiyuan Q06 sebagai kes produk, menggali kebolehan bersaing teras Kereta Changan di pasaran China dan global.

Kua Qian: Satu segmen hujung ke hujung, kawalan titik nadi pemanduan pintar

Qiyuan Q06 pertama kali memasang Penerbangan Tianshu Ultra, ialah sistem pemanduan pintar satu segmen hujung ke hujung penyelidikan sendiri syarikat milik kerajaan pusat.

Apa maksudnya satu segmen hujung ke hujung? Bukan jurutera menulis peraturan satu demi satu, tetapi sistem telah menonton lebih 20 juta segmen video pemanduan sebenar, sendiri belajar cara memandu. Bertukar lorong licin, melalui kelengkungan tidak goyang, pecut laju seperti pemandu berpengalaman, kerana ia belajar cara manusia sebenarnya memandu.

Perlengkapan keras juga diberi dengan keras, cip pengiraan 560 TOPS, LiDAR 256 garis, LiDAR standard untuk semua model, cahaya gelap, cahaya lawan, hari hujan berkabus, mesin lebih jelas lihat daripada manusia. Boleh buat "pengenalan lebih cepat daripada manusia", bergantung pada inferens frekuensi tinggi 10Hz dan LiDAR探测 aktif, cuaca buruk pun tidak panik.

Sosial fungsi, NCA lebuhraya dan NCA bandar semuanya dibuka, dari kawasan bandar ke lebuhraya sepanjang jalan digunakan. 400 lebih senario parkir, apa tempat parkir sempit, jalan buntu, tempat parkir condong masuk sekali terus. 31 fungsi keselamatan aktif sepanjang masa mengawasi, keadaan kecemasan sistem bertindak lebih cepat daripada manusia.

Yang paling hebat ialah Penerbangan Interaktif, pengguna terus berkata "tukar lorong langgar", "belok kanan persimpangan hadapan", sistem faham dalam satu saat, arahan gabungan berterusan juga boleh bertindak balas. Bukan memaksa manusia menyesuaikan kereta, tetapi kereta menyesuaikan manusia.

Kenapa boleh buat perkara ini? Iaitu pengumpulan teknologi penyelidikan sendiri sepenuhnya, bukan kotak hitam yang dibeli, bukan penyelesaian pembekal, adalah hasil kajian dan gilingan selama siang dan malam 7,500 jurutera Changan.

Kua Qian berkata "Langit bergerak kuat, ahli bijaksana memperkukuhkan diri", jika tidak boleh kuasai teknologi teras sendiri, selamanya akan dikongkong leher.

Kua Kun: Paksi 2940mm ditambah cas pantas 800V, kereta bagus membuatkan orang berasa tenang

Pemanduan pintar walaupun kuat, kereta pada akhirnya adalah untuk orang duduk, dari segi ini Qiyuan Q06 lebih memberikannya penuh.

Paksi 2940mm, paling panjang di kelas sama, kadar ruang 91.7%. Penampilan kereta tidak kelihatan berat, di dalam duduk masih sangat luas. Duduk belakang boleh laraskan 145 darjah tanpa langkah elektrik, semua dudukan keseluruhan pengudaraan pemanasan urut diberikan. Ketinggian bersih dalaman 1.3 meter, lorong rata 479mm, tiga orang duduk belakang tidak kaki bantut tidak bahu berdesak, dipanggil "Raja Duduk Belakang Selesa", tidak berlebihan.

Dari segi keselesaan kabin, skrin hiburan HD 2.5K 15.6 inchi, kubah langit ditambah tirai peneduh elektrik, sekejap jadi bioskop bergerak. Di antara "kereta api ringan menembusi bangunan" tirai peneduh elektrik, operasi terasa sangat ada rasa upacara, satu goresan sedikit saja terbuka.

Chassis menggunakan Chassis Tianshu, sokongan depan silang ganda belakang lima sambungan, pengawalan kelas mewah. Penggerak belakang dwimotor pertama di kelas, ditambah kawalan vektor tork, tork roda kiri kanan output berasingan. Membuatkan Qiyuan Q06 boleh hujan tidak tergelincir, lebuhraya tidak goyang, kelengkungan tidak oleng, memandu stabil, duduk selesa.

Jangkauan tenaga sama sekali tidak boleh ketinggalan, platform silikon karbida 800V ditambah cas pantas 6C, paling laju "satu saat satu kilometer", cas lima minit, jangkauan 200 kilometer. Sel CATL, elektrik tulen 700 kilometer, jangkauan diperluas 1600 kilometer gabungan, sama ada di bandar komuter atau perjalanan jauh, kekhawatiran jangkauan hampir tidak wujud.

"Kehebatan teknologi bukan sahaja pada tahap tinggi, malah pada popular". Kua Kun berkata "Kebajikan memikul semua", rekaan keta cukup jujur, ruang besar, chassis stabil, jangkauan lama, supaya semua keluarga perjalanan selamat tidak risau, nikmati gembira.

Kua Ji Ji: Bukan kereta hasil kilang pantas, 15 tahun pengasahan sempurna

Banyak jenama buat kereta pintar, mahu setahun keluarkan puluhan model, "jujur buat kereta" Changan tidak begitu.

Tahun 2009, Changan menubuhkan jabatan kajian pintar, ketika itu kebanyakan orang tidak tahu apa itu pemanduan pintar. 15 tahun kemudian, pasukan pintar dari 0 ke 7,500 orang, pelaburan lebih 60 bilion. Nombor plat pemanduan auto L3 rasmi pertama negara, adalah Changan yang pegang, makmal utama negara yang semata-mata fokus teknologi keselamatan kereta pintar, adalah Changan yang bina.

Kali ini Penerbangan Tianshu Ultra kuantiti masuk kereta, di sebalik adalah latihan senario simulasi maya lebih 400,000, jarak pengesahan terkumpul lebih 1.45 bilion kilometer. Semua pengurusan Changan sendiri menjadi "pemandu latihan", memandu Qiyuan Q06 berjalan seluruh negara lebih 10 bandar, simpang bertingkat, jalan sempit campur orang kereta, satu demi satu senario digiling.

Semua pengguna kereta tanpa risau, Changan juga khas mereka "Pakej Tenang Penerbangan Tianshu", pampasan kerugian kemalangan, pampasan kenaikan premium, pampasan tukar kereta rugi penuh, sebelum akhir 2026 beli kereta pengguna baru semua sedekah percuma setahun. Perlindungan semua senario, perkhidmatan semua proses, semua pengguna boleh nikmati.

Changan guna 15 tahun asah pedang sempurna, baru hari ini ada satu set penyelesaian pemanduan pintar bersama satu segmen hujung ke hujung, NCA bandar, 400 lebih senario parkir membentuk.

Ini adalah kereta hasil kilang pantas sama sekali tidak boleh buat.

Kua Ji Ji air di atas api, nasi sudah masak. Jamuan pemanduan pintar Changan, fermentasi 15 tahun, buktikan satu petua lama, nasi enak tidak takut lewat.

Kua Da You: Rangkaian penyelidikan sendiri adalah akar, akar dalam membuat dedaunan subur

Ada yang tanya, kenapa Qiyuan Q06 boleh tekan harga pra-pembelian ke 147,900 Yuan?

Jawapan masih tiga perkataan sebelum ini: Penyelidikan Sepenuhnya Sendiri.

Penerbangan Tianshu dari cip hingga algoritma hingga chassis, semua Changan sendiri buat, bukan kotak hitam yang dibeli, bukan penyelesaian pembekal rak, adalah 7,500 jurutera baris demi baris kod ditulis.

Oleh kerana penyelidikan sendiri, kos boleh kawal. 560 TOPS pengiraan, LiDAR 256 garis, 800V silikon karbida, 6C cas pantas, penggerak belakang dwimotor, semua aluminium depan silang ganda belakang lima sambungan, barang ini dikumpulkan, orang lain mesti jual 300,000 Yuan, Changan boleh jual 147,900 Yuan.

Oleh kerana penyelidikan sendiri, iterasi cukup laju, OTA upgrade tidak perlu tunggu pembekal jadual, Changan sendiri yang tentukan.

Oleh kerana penyelidikan sendiri, keselamatan asas, makmal utama keselamatan kereta pintar negara yang unik adalah milik Changan sendiri, pusat eksperimen pintar Tianshu juga milik Changan sendiri.

Penerbangan Tianshu dibahagikan empat tahap — Pro, Max, Ultra, Ultimate, semua standard LiDAR, semua satu segmen hujung ke hujung. Bukan buat untuk minoriti barang mewah, adalah supaya semua orang boleh guna.

Kua Da You berkata "Api di langit, cahaya terang menyinar", penyelidikan seluruh stesen adalah api itu, menyinari jalan 140,000 harga boleh nikmati pemanduan pintar tinggi.

Penutup: Akar tertanam dalam, dahan dan daun boleh meregang jauh

Rangkaian penyelidikan sendiri akar tertanam, dahan Changan mula luar meregang.

Tahun 2025, jualan keseluruhan Changan luar negara 637,000, kenaikan tahun ke tahun 18.9%, eksport mewakili 21.9% jualan keseluruhan. 2026 separuh tahun, penghantaran luar negara 402,000, kenaikan tahun ke tahun tajam 35.1%, peratusan jualan luar negara dalam jualan keseluruhan sudah naik ke sekitar 33.6%. Keuntungan kasar jualan luar negara kekal di atas 20%, menjadi lengkung pertumbuhan kedua keuntungan tinggi Changan.

Pangkalan Rayong Thailand unit ke-20,000 kereta keseluruhan keluar kilang, bancih Anapolis Brasil siap dan beroperasi. Saluran jualan meliputi 129 negara dan wilayah, pelanet global 93 kilang. Changan rancang tahun depan di luar negara terutamanya melaksanakan penyelesaian NCA lebuhraya Penerbangan Tianshu.

Dari Chongqing ke dunia, dari penyelidikan seluruh stesen ke pelanet global, Changan jalan adalah jalan "akar dalam daun subur".

Pengerusi Changan Zhu Hourong di sesi pembentangan berkata: "Teknologi teras mesti kuasai dalam tangan sendiri, syarikat milik kerajaan pusat mesti bingkai bendera daya saing negara, produktiviti kualiti baharu, kemandirian teknologi yang kuat."

Qiyuan Q06 adalah bendera ini. 147,900 Yuan, satu segmen hujung ke hujung, LiDAR 256 garis, 800V cas pantas, penggerak belakang dwimotor—, kereta ini bukan pengganti setara sesiapa, adalah Changan tunjuk pedang 15 tahun giling, hantar ke global.

Mentok pedang, jalan ke global yang disinari.

In the past two years, the choice of intelligent assisted driving solutions by automotive companies has triggered a massive discussion in the industry regarding the "Soul Theory"—but this has not stopped most automotive companies from seizing market opportunities. They continue to choose mainstream suppliers' intelligent driving systems and smart cockpits to improve their products' competitiveness. Obviously, establishing an intelligent driving system requires evolution from "consciousness" to "pragmatism," and it cannot be achieved overnight, as this involves R&D investments in the range of tens of billions. Now, a new Central SOE has finally taken a substantive step, and that is Changan Automobile.

On September 4th at the 6th Changan Tech Ecosystem Conference, the release of Changan Tianshu Leading technology and the pre-sale launch of Changan Qiyuan Q06 were officially held, which can be considered a closed-loop response to the "Soul Theory" of that year. In the subsequent media communication session, Changan Automobile Executive Vice President Yang Dayong directly pointed out the core of Changan's intelligent driving self-research: "From the beginning of creating the Changan brand and Qiyuan brand until now, what we were waiting for was Tianshu Leading. Changan Qiyuan models will be equipped with, and only equipped with, Changan's self-developed Tianshu Leading intelligent driving assistance system in the future. The core reason comes down to two words: Brand."

Objectively speaking, in this era where almost every car company talks about "end-to-end," there are not many companies that have truly implemented mass production with a fully self-developed one-piece end-to-end approach. However, Changan is an exception among them. With cumulative sales breaking through 30 million units, persisting in intelligent R&D for over a decade, and investing over 60 billion into the intelligent sector, Changan's firmly chosen path of full-stack self-research still holds relatively high value today.

Of course, if this path is simply labeled as "computing power competition" and "scenario coverage," it is actually looking at Changan's decision too simply. Firmly choosing such a capital-intensive route and releasing a product with superior intelligent driving levels without setting a high threshold, the strategic significance behind Changan's intelligent driving self-research is worth deep discussion.

Changan Intelligent Driving Self-Research Understands the "Coase Boundary"

Even though intelligent driving is a topic that mainstream car companies must face, the matter of "whether to self-research" is understood differently by everyone. Facing fierce market competition, thinking about your own "Coase Boundary" in advance is perhaps the more reasonable answer to this question. The Coase Theory holds that when market transaction costs are higher than internal organization costs, enterprises choose to "do it themselves" rather than "buy from others." In other words, how much an enterprise should do depends on the cost comparison between building in-house and outsourcing.

Theoretically, the current Chinese intelligent driving market has a fairly mature supplier ecosystem. Any of Huawei, Momenta, or Horizon could allow Changan to take a shortcut in intelligent driving; Changan has the condition for "plug and play" in this field. Transferring R&D costs to the supply chain and focusing on vehicle manufacturing and brand marketing is also a choice for many car companies.

Surprisingly, Changan did not do this. So what was its choice? Since establishing an intelligent R&D team in 2009, Changan has persisted on the self-research route, building an intelligent R&D team of over 7,500 people and constructing the only National Key Laboratory in China focusing on intelligent vehicle safety technology. It can be seen that Changan's investment in this area is huge.

"Why must we insist on self-research? Without self-research capability, it is difficult for the brand to clearly explain to consumers: Why should users choose us? What differentiated experience can we provide? Consumers are not just buying a car, but an affirmation of the brand, which is also an important part of our brand's new quality productive forces." Yang Dayong stated.

Then, why take the detour instead of the shortcut? In our exclusive interview, Changan Automobile Vice President He Gang provided an explanation. He mainly mentioned four points: First, only self-research allows for deep understanding of user needs and polishing products with real data; Second, only self-research possesses complete system analysis capabilities. When vehicle anomalies occur, problems can be located at the whole vehicle level. If only doing the intelligent driving single module, the whole picture of the vehicle cannot be seen; Third, only self-research can achieve rapid iterative optimization. After problems are found, data can be quickly collected, models trained, and simulations verified; Fourth, only self-research can back up safety and responsibility. As an OEM, it must be responsible for the final result of the whole vehicle.

From these perspectives, Changan's decision logic is very clear. When intelligent driving technology becomes a "core differentiated element" of automotive products, market transaction costs will exceed internal organization costs. Outsourcing intelligent driving solutions may look like a "shortcut" on the surface, but hidden costs are very high. Apart from negotiation costs, coordination costs, and iteration costs, the core thing belongs to others, making it difficult to form a true technical barrier. For a car company of Changan's scale, "borrowing the path" is not a long-term plan.

Besides the underlying considerations at the strategic level, the long-term value of the self-research route is more reflected in the core advantages of the technical architecture. Changan Automobile Chief Intelligent Driving Technology Officer Tao Ji broke down Tianshu Leading's "one-piece end-to-end" into three layers: First is the World Model. Driving is a dynamic game task; the vehicle needs to truly "read" the intentions of other traffic participants and play games with them; Second is the Body Model, incorporating vehicle dynamics and chassis capabilities into the large model to understand the "boundaries of muscle capability"; Third is the Multimodal Large Model, allowing the system to understand natural language instructions like "follow that grey sedan in front" and accurately map them to specific vehicles in 3D physical space. The three eventually share a backbone of a basic large model in the cloud. This is also the most essential difference between Tianshu Leading and "outsourced solutions."

Changan chose to self-develop Tianshu Leading. This system forms a deep coupled system-level synergy with the SDA Tianshu Central Ring Network Architecture, Tianshu Chassis, and Tianshu Cockpit 2.0. This synergy cannot be achieved by any outsourced solution. Yang Dayong stated at the communication meeting: "According to Changan's planning, whether it is Changan Automobile or Changan Qiyuan Brand, Changan brand models will be equipped with, and only equipped with, Changan's self-developed Tianshu Leading intelligent driving assistance system. So far, we have no intention to introduce other suppliers to provide intelligent driving assistance overall solutions for the Changan Brand. The core reason comes down to two words: Brand." Changan wants to clarify "why choose us" to consumers through this way and further shape brand recognition. From a long-term perspective, this is a very visionary move to enhance brand competitiveness.

Changan's ambition goes beyond self-research and self-use. He Gang revealed: "When Tianshu Leading was originally planned, it was to build a global intelligent platform, hoping to provide it to all car factories and industries related to intelligent robots, such as robots, flying cars, etc. Currently, besides our product brands, external car factories are also communicating with us. Some strategic agreements will be released recently, and next year, some models in vehicles outside the Changan family will be equipped." This means Changan's role positioning in the intelligent driving field is extending from "Client" to "Solution Provider."

Behind Qiyuan Q06 Pricing is a Downward Marginal Cost Curve

At the 6th Changan Tech Ecosystem Conference, Qiyuan Q06 started pre-sales. The pre-sale price starting from 147,900 RMB was quite unexpected, especially since this is a vehicle fully equipped with LiDAR and carrying the Tianshu Leading intelligent driving system. If adding the 800V Silicon Carbide High Voltage Platform, 6C Fast Charging, front double wishbone rear multi-link full aluminum suspension, etc., it is clearly a pricing exceeding industry norms.

Now the industry is heavily competitive, and breaking existing price anchors while improving value experience is not easy. Now Changan has done this with this new car. Why? After all, its marginal cost curve is moving downward. The cost structure of outsourced solutions is "linear," making the upfront investment look acceptable. However, in reality, for every car sold, the car company needs to pay a fixed licensing fee or hardware premium to Tier 1.

To put it bluntly, no matter how much car companies want to reduce costs, there is a supplier's profit floor controlling it. Self-research solutions are different. The cost structure of self-research solutions is "steep then flat," meaning huge upfront investment, but the marginal cost keeps decreasing. For example, Changan's upfront R&D investment is a fixed cost. Once mass production is completed, the "intelligent driving marginal cost" for every additional car is only chip, sensor, and other hardware material costs.

Beyond self-research, Changan has further confidence in cost reduction. Hesai's official website mentioned that it has obtained exclusive mass production projects for multiple Changan brands, with planned orders exceeding 1.5 million units. This scale of centralized procurement means Changan has more bargaining space on the hardware side. Therefore, behind Yang Dayong saying "this car must make money," is a problem calculated in advance. On one hand, self-research amortizes fixed costs; on the other hand, centralized procurement suppresses hardware costs. Under dual-wheel drive, Changan dares to break norms with Qiyuan Q06 and re-calibrate the value of this level of vehicle. Qiyuan Brand's actual sales also prove the correctness of Changan's strategy in recent years.

"Qiyuan's global sales broke 45,000 in August. After Q06 is out, I believe the number will increase further. Moreover, this number was achieved under the difficult situation of guaranteeing Q05 supply now, with tens of thousands of Q05 orders still not delivered. Plus Q06, I personally think Qiyuan's average monthly sales might have a chance to reach around 60,000 units, and the total sales this year should be around 400,000 units." For Changan Qiyuan's current achievements and next goals, Yang Dayong believes there is more confidence and optimism with the support of Tianshu Leading.

In the interview, Changan Qiyuan General Manager Li Rui revealed that Q06 pre-sales reached 11,000 units in two hours last night. Among the two major configuration gradients, one is Tianshu Leading Pro, the other is Tianshu Leading Ultra. The percentage of customers choosing Tianshu Leading Ultra reached 53%. Most customers chose the 700 km range, and they have a higher focus on intelligent driving assistance. Especially Changan Automobile's inaugural dual-motor rear-drive data, the users who chose it account for about 33%. This means the willingness of initial users to pay for intelligent driving is not low, and it also shows that although car companies have huge investment in self-research, the outbreak of market demand will allow car companies to quickly welcome the return period.

Gaining User Trust, Central SOE Identity is an "Open Card"

To take root in the intelligent driving track, "safety" is the story that must be told well. However, various intelligent driving safety accidents that occurred in the industry in the past did not leave people with a good impression. The trust deficit consumers have in intelligent driving is a problem every car company must face. Changan's advantage lies in its ability to tell the story well and its strength to implement the story. Of course, here is an "open card," which is the Central SOE identity.

In economics, there is a concept called "Credible Commitment." When one party can make an irrevocable commitment, transaction costs can be reduced, and trust efficiency improved. As a Central SOE, Changan has a very high cost to breach commitments. This "dare not mess around" constraint actually makes it easier for people to generate trust. At the launch event, Changan repeatedly emphasized "Assisted Driving is not Autonomous Driving" and "No Exaggeration, No Misleading." Its statement on intelligent driving safety issues carries the characteristics of "Credible Commitment."

This "dare not mess around" constraint is also reflected very specifically in Changan's R&D system. He Gang revealed at the communication meeting that Changan has officially included intelligent driving "generalization testing" into the development test system. 500 engineers cover 45 cities nationwide for road tests. After each version iteration, engineers receive differentiated map tasks for on-site testing. The backend statistics takeover times and other key data in real-time. This mechanism ensures Tianshu Leading will not only stay at "works well in Chongqing," but truly possesses "can work nationwide" generalization capabilities.

In addition, there are a few key points that can indirectly reflect the trustworthiness of Changan's intelligent driving. Changan is the first car company in China to obtain official formal license plates for Level 3 autonomous driving and is also one of the first Central SOEs to obtain Level 4 Robotaxi test licenses. Behind these two licenses are the strict audits of ministries such as the Ministry of Industry and Information Technology and the Ministry of Public Security, carrying the meaning of "Official Certification" in itself. Changan also deeply participated in the formulation of ADS GTR International Regulations—the world's first unified technical regulations for autonomous driving—and led the formulation of multiple national standards such as "Automated Driving Classification of Automobiles." Currently, Changan has deeply participated in formulating over 270 international, national, and industry standards, including over 60 in the intelligent field. It can be seen that Changan's strength in intelligent driving is very hardcore.

Besides, the Qiyuan Brand has not only focused on the domestic market but repeatedly emphasized "Domestic and Overseas Global One Game." In August 2026, Changan Automobile's overseas deliveries reached 92,400 units, up 78.6% year-on-year, achieving year-on-year growth for 7 consecutive months; With the completion of the Brazil Factory production and the 20,000th whole vehicle rolling off the line from the Thailand Rayong Factory, Changan's localized production network continues to deepen, and the overseas market is becoming one of its core growth pillars. He Gang's judgment on overseas intelligent driving implementation is that Highway NCA will spread quickly, but Urban is not that easy. After personally visiting multiple countries, he believes that the UAE road conditions are clear, lane lines are neat, and driving behavior is good, which might be the best overseas market for layout Urban NCA. Senior management is not aggressive, cautious and rhythmic attitude, which is very rare in the industry.

Trial of multi-form consumer markets has already become an important idea for Changan Automobile after core technology support, because for a time-honored car company, the "sense of crisis" always exists.

Yang Dayong analyzed: "There are currently about 120+ automotive brands in China, among which there are about 50-60 with certain sales scale that can enter the rising list. Among these 50-60 brands, the truly active ones, which contribute about 80% of China's auto market sales, are about 25, belonging to 10 to 15 OEMs. According to the '80/20 Rule' deduction, by 2030 or a future point in time, the ones that may finally survive are just these 20+ brands. From over 120 reducing to 20+ means the Chinese market will eliminate about 100 brands in the next few years, inevitably followed by extremely fierce even brutal competition." According to his judgment, before 2030, competition in China's auto market will still be in a white-hot stage. Changan Automobile is confident to be among those 20+ brands and can persist in walking for a long time, and this requires enterprises to build unique competitive advantages in brand power, product power, marketing power, and other aspects.

Conclusion

Tianshu Leading launch, redefined the marginal cost curve of intelligent driving with full-stack self-research and scale effect; Qiyuan Q06, with a pre-sale price starting from 147,900 RMB, reshaped the value anchor of intelligent driving models; Plus the Central SOE identity trust endorsement, management's control of industry rhythm, and constructed differentiated brand cognition, Changan is building a differentiated brand cognition system, every step is walked solidly and clearly.

Industry competition will only become more fierce, and Changan's answer sheet about the "Soul Theory" has been written clearly enough. This is not only a business choice for a car company to gain market recognition through technical self-research, but also a strategic layout for a new Central SOE to carry the banner of core technology independence and controllability in the automotive intelligence wave. From self-research and self-use to open empowerment, from the domestic market to the global stage, Changan's strategic layout ultimately points to the core discourse power of China's automotive industry in the global intelligent competition.

Dalam dua tahun kebelakangan ini, pilihan pengeluar kereta terhadap penyelesaian pemanduan pintar telah mencetuskan perdebatan besar dalam industri mengenai 'Teori Jiwa'—tetapi ini tidak menghalang majoriti pengeluar kereta untuk merebut kelebihan pasaran, masih memilih menggunakan sistem pemanduan pintar dan kabin pintar daripada pembekal arus perdana, untuk meningkatkan daya saing produk mereka. Jelaslah, pembinaan sistem pemanduan pintar perlu berevolusi dari 'Aliran Kesedaran' kepada 'Golongan Praktikal', mustahil untuk berlaku serta-merta, kerana di sebalik ini melibatkan pelaburan penyelidikan dan pembangunan berbilion. Kini, akhirnya terdapat sebuah syarikat pusat baharu yang telah mengambil langkah nyata, iaitu Changan Motors.

Pada Sidang Ekosistem Teknologi Changan Ke-6 pada 4 September, Pelancaran Teknologi Tianshu Linghang Changan dan Pameran Pra-Jualan Changan Qiyuan Q06 telah diadakan, yang merupakan penutup balas kepada 'Teori Jiwa' pada tahun itu. Dalam sesi komunikasi media selepasnya, Yang Dayong, Naib Presiden Pelaksana Changan Motors, terus menunjukkan teras penyelidikan dan pembangunan sendiri Changan: "Dari mula membuat jenama Changan dan jenama Qiyuan hingga sekarang, kita menunggu Tianshu Linghang. Model Changan Qiyuan akan memasang dan hanya memasang sistem bantuan pemanduan pintar Tianshu Linghang yang direka sendiri oleh Changan, sebab utamanya hanya dua perkataan: Jenama."

Secara objektif, dalam zaman di mana hampir setiap pengeluar kereta bercakap tentang 'End-to-End', pengeluar kereta yang benar-benar melaksanakan penyelesaian End-to-End satu langkah yang direka sendiri dan dilancarkan secara komersial tidak ramai. Walau bagaimanapun, Changan adalah pengecualian di dalamnya. Dengan jumlah jualan terkumpul melebihi 30 juta unit, konsisten dalam penyelidikan dan pembangunan kecerdasan selama lebih 10 tahun, dan melabur lebih 600 bilion dalam laluan kecerdasan, jalan penyelesaian yang direka sendiri sepenuhnya yang dipilih oleh Changan masih mempunyai nilai yang agak tinggi pada masa ini.

Tentu saja, jika hanya menandakan laluan ini dengan label 'Pertarungan Kuasa Pengiraan' dan 'Cakupan Senario', sebenarnya kita terlalu mudah melihat keputusan Changan. Memilih laluan bermodal tinggi ini dengan yakin, mengeluarkan produk dengan tahap pemanduan pintar yang unggul tanpa menetapkan ambang tinggi yang tinggi, kepentingan strategik di sebalis perkara ini yang melibatkan Changan secara langsung dalam penyelidikan dan pembangunan sistem pemanduan pintar, layak dibincangkan secara mendalam.

Changan Meneroka Sistem Pandu Pintar Sendiri, Ia Memahami 'Batasan Coase'

Walaupun pemanduan pintar adalah topik yang mesti dihadapi oleh pengeluar kereta arus perdana, faham 'sama ada melakukan penyelidikan sendiri atau tidak' masih berbeza-beza. Menghadapi persaingan pasaran yang sengit, memikirkan 'Batasan Coase' anda sendiri terlebih dahulu, mungkin adalah jawapan yang lebih munasabah untuk masalah ini. Teori Coase berpendapat bahawa apabila kos transaksi pasaran lebih tinggi daripada kos organisasi dalaman, syarikat akan memilih 'melakukan sendiri' berbanding 'membeli dari orang lain', dengan kata lain, berapa banyak kerja yang perlu dilakukan sendiri oleh syarikat, bergantung kepada perbandingan kos antara pembinaan sendiri dan pembajaan.

Dalam prinsipnya, pasaran sistem pemanduan pintar China pada masa ini, ekosistem pembekal sudah相当成熟。Huawei, Momenta, Horizon Robotics dan mana-mana yang diambil dari mana-mana, boleh membolehkan Changan mengambil jalan pintas dalam aspek pemanduan pintar, Changan mempunyai keadaan 'sedia guna' dalam bidang ini. Dan memindahkan kos penyelidikan dan pembangunan kepada rantaian bekalan, memberi tumpuan kepada pembuatan kenderaan dan pemasaran jenama, juga merupakan pilihan banyak pengeluar kereta.

Yang mengejutkan, Changan tidak melakukannya. Apakah pilihannya? Mulai dari 2009 membentuk pasukan penyelidikan dan pembangunan kecerdasan, Changan sentiasa konsisten dengan laluan penyelidikan sendiri, membentuk pasukan penyelidikan dan pembangunan kecerdasan melebihi 7,500 orang, membina makmal utama negara pertama di negara ini yang fokus pada teknologi keselamatan kenderaan pintar. Boleh dilihat, pelaburan Changan dalam aspek ini adalah besar.

"Mengapa mesti konsisten dengan penyelidikan sendiri? Jika tiada keupayaan penyelidikan sendiri, jenama sukar untuk menjelaskan kepada pengguna: Mengapa pengguna harus memilih kami? Apa pengalaman pembezaan yang kami boleh tawarkan? Pengguna yang membeli bukan hanya sebuah kereta, tetapi lebih kepada pengiktirafan jenama, ini juga merupakan komponen penting dari kekuatan pengeluaran baharu jenama kami." Yang Dayong menyatakan.

Maka, mengapa tidak mengambil jalan pintas yang tersedia sebaliknya melakukan sendiri? Dalam wawancara khas kami, He Gang, Naib Presiden Changan Motors memberi penjelasan. Dia secara utama berkata empat perkara: Pertama, hanya penyelidikan sendiri boleh memahami keperluan pengguna secara mendalam, mengasah produk dari data sebenar; Kedua, hanya penyelidikan sendiri mempunyai keupayaan analisis sistem lengkap, apabila kenderaan berlaku keanehan boleh mengesan masalah dari paras kenderaan keseluruhan, jika hanya membuat modul pemanduan pintar tunggal, tidak boleh melihat gambaran keseluruhan kenderaan; Ketiga, hanya penyelidikan sendiri boleh mencapai pengoptimuman iterasi pantas, selepas menemui masalah boleh mengumpul data dengan cepat, melatih model, pengesahan simulasi; Keempat, hanya penyelidikan sendiri boleh menjamin keselamatan dan tanggungjawab, sebagai pengeluar kenderaan, mesti bertanggungjawab ke atas hasil akhir kenderaan keseluruhan.

Dari sudut pandangan ini, logik keputusan Changan sangat jelas. Apabila teknologi pemanduan pintar menjadi 'elemen pembezaan teras' produk kenderaan, kos transaksi pasaran akan melebihi kos organisasi dalaman. Pilihan pengambilan方案 pemanduan pintar, secara permukaan nampaknya adalah 'jalan pintas', tetapi kos tersirat sangat tinggi. Menolak kos perundingan, kos koordinasi, kos iterasi tidak dikira, perkara teras adalah milik orang lain, sukar untuk membentuk pagar teknikal sebenar. Bagi pengeluar kereta berskala seperti Changan, 'meminjam jalan' bukan usaha jangka panjang.

Tambah dari pertimbangan asas paras strategik, nilai jangka panjang laluan penyelidikan sendiri lebih wujud pada kelebihan teras arkitektur teknikal. Tao Ji, Pegawai Teknikal Utama Pemanduan Pintar Changan Motors, memecahkan 'End-to-End satu langkah' Tianshu Linghang kepada tiga lapisan: Pertama adalah Model Dunia, memandu adalah tugas pertentangan dinamik, perlu membolehkan kereta benar-benar 'memahami' niat pengguna pengangkutan lain dan melakukan pertentangan dengannya; Kedua adalah Model Badan, memasukkan dinamik kenderaan, keupayaan lantai ke dalam model besar, memahami 'sempadan keupayaan otot'; Ketiga adalah Model Besar Multimodal, membolehkan sistem mendengar arahan bahasa semula jadi seperti 'Ikuti kereta sedan kelabu di hadapan' dan memetakankannya secara tepat ke kenderaan spesifik dalam ruang fizik tiga dimensi. Ketiganya akhirnya berkongsi tulang belakang model besar asas di awan, ini juga adalah perbezaan paling asas Tianshu Linghang dengan 'pengambilan方案'.

Changan memilih penyelidikan sendiri Tianshu Linghang, sistem ini dengan SDA Arkitektur Rangkaian Pusat Tianhu, Chassis Tianhu, Tianhu Kabin 2.0 membentuk sistem sinkronisasi yang menyatu secara mendalam. Sinkronisasi ini adalah mana-mana pengambilan方案 yang tidak boleh capai. Yang Dayong menyatakan dalam sesi komunikasi: "Mengikut perancangan Changan, sama ada Changan Motors atau jenama Changan Qiyuan, model jenama Changan akan memasang dan hanya memasang sistem bantuan pemanduan pintar Tianshu Linghang yang direka sendiri oleh Changan. Sehingga kini, kita tidak berhasrat untuk memperkenalkan pembekal lain, untuk menyediakan keseluruhan penyelesaian bantuan pemanduan pintar untuk jenama Changan. Sebab utamanya hanya dua perkataan: Jenama." Changan mahu melalui cara ini boleh menjelaskan kepada pengguna 'mengapa harus memilih kami', juga boleh membentuk pengenal pasti jenama lebih lanjut, dari garis masa, ini adalah langkah jauh pandang yang sangat baik untuk meningkatkan daya saing jenama.

Hasrat Changan bukan sekadar penyelidikan sendiri dan penggunaan sendiri, He Gang mendedahkan: "Tianshu Linghang pada mulanya ketika merancang, memang direka untuk membina platform kecerdasan global, berharap boleh memberi kepada semua kilang kenderaan, serta industri berkaitan dengan robot pintar, contohnya robot, kenderaan terbang dan lain-lain. Saat ini selain jenama produk kami, ada kilang kenderaan luaran sedang berkomunikasi dengan kami, beberapa协议 strategik akan dikeluarkan dalam masa terdekat, dan pada tahun depan ada beberapa model, di atas model di luar sistem Changan akan memasang." Ini bermakna posisi peranan Changan dalam aspek pemanduan pintar, sedang berkembang dari 'Pihak Pembeli' ke 'Pengeluar Solution'.

Di Sebalik Harga Penetapan Qiyuan Q06, Lengkungan Kos Marginal ke Bawah

Pada Sidang Ekosistem Teknologi Changan Ke-6, Qiyuan Q06 dibuka pra-jualan. Harga pra-jualan bermula 147,900 Yuan agak mengejutkan,毕竟这是一台全系标配激光雷达、搭载天枢领航智驾系统的座驾。如果叠加800V碳化硅高压平台、6C闪充、前双叉臂后五连杆全铝悬架等配置来看，这显然是超出行业常规的一个定价。

Sekarang industri sangat kompetitif, ingin meningkatkan pengalaman nilai, pada masa yang sama memecahkan titik harga sedia ada tidak mudah. Dan sekarang Changan sudah buat dengan kereta baharu ini, mengapa? Pada dasarnya, masih lengkung kos marginal mereka bergerak ke bawah. Struktur kos pengambilan方案 adalah 'linear', nampaknya pelaburan awal boleh diterima. Namun sebenarnya, setiap menjual sebuah kereta, pengeluar kereta perlu membayar sebilangan lesen tetap atau premium perkakasan kepada Tier 1.

Dengan kata mudah, pengeluar kereta walaupun ingin mengurangkan kos, ada dasar keuntungan pembekal yang mengawal. Dan penyelidikan sendiri berbeza, struktur kos penyelidikan sendiri adalah 'mulai curam kemudian rata', bermaksud pelaburan awal besar, tetapi kos marginal sentiasa turun. Seperti Changan, pelaburan penyelidikan awal adalah kos tetap, sekali selesai produksi massal, setiap menambah satu kenderaan 'kos marginal pemanduan pintar', hanya tinggal kos bahan perkakasan seperti cip, sensor.

Di luar penyelidikan sendiri, Changan juga mempunyai keyakinan untuk mengurangkan kos lebih lanjut. Laman web Hesai menyebut, mereka menerima penentuan produksi eksklusif daripada beberapa jenama Changan, tempahan perancangan melebihi 1.5 juta unit. Skala pembelian terkumpul ini bermaksud, Changan mempunyai lebih banyak ruang tawar-menawar di hujung perkakasan. Oleh itu, apa yang Yang Dayong kata "kereta ini mesti untung", adalah satu soalan yang telah dikira sejak awal. Di satu pihak menggunakan penyelidikan sendiri untuk menabir kos tetap, di satu pihak lagi mempunyai pembelian terkumpul menekan kos perkakasan, di bawah penggerak roda ganda, Changan baru berani menggunakan Qiyuan Q06 untuk memecahkan tradisi, menentukan semula nilai model tahap ini. Dan jualan sebenar jenama Qiyuan, juga membuktikan kebenaran strategi Changan dalam tahun-tahun kebelakangan ini.

"Pada Ogos, jualan global Qiyuan突破 45,000. Selepas Q06 keluar, saya percaya nombor akan bertambah lagi, dan nombor ini di belakang masih mencapai dalam keadaan Qiyuan Q05 sekarang lebih sukar untuk memenuhi permintaan, sekarang masih ada beberapa puluh ribu order Q05 belum dihantar, ditambah Q06 saya rasa jualan bulanan Qiyuan mungkin ada peluang mencapai kira-kira 60,000 unit, jumlah jualan tahun ini mungkin sekitar 400,000 unit." Bagi prestasi semasa dan matlamat seterusnya Qiyuan Changan, Yang Dayong berpendapat selepas sokongan Tianshu Linghang lebih mempunyai keyakinan dan keyakinan.

Dalam wawancara pengurus jabatan Qiyuan Changan Li Rui mendedahkan, malam tadi Q06 pra-jualan dua jam mencapai 11,000. Dua kategori konfigurasi besar, satu Tianshu Linghang Pro, satu Tianshu Linghang Ultra. Pelanggan yang memilih Tianshu Linghang Ultra mencapai 53%, majoriti pelanggan memilih pelanggan 700 km, kepelbagaian terhadap bantuan pemanduan pintar agak tinggi. Terutama data pemacu motor belakang dual motor pelancaran pertama Changan, pengguna yang memilih kira-kira 33%. Ini bermaksud keinginan membayar pengguna permulaan untuk pemanduan pintar tidak rendah, juga menjelaskan, walaupun penyelidikan sendiri pengeluar kereta ada pelaburan besar, tetapi ledakan permintaan pasaran akan membolehkan pengeluar kereta dengan cepat mencapai tempoh pulangan.

Dapat Kepercayaan Pengguna, Status Syarikat Pusat adalah Kad 'Muka' Yang Jelas

Ingin berdiri di laluan pemanduan pintar, 'keselamatan' adalah cerita yang mesti dikisahkan dengan baik. Namun, pelbagai insiden keselamatan pemanduan pintar yang berlaku dalam industri sebelum ini, tidak meninggalkan impresi baik kepada semua orang, defisit kepercayaan pengguna terhadap pemanduan pintar, adalah masalah yang mesti dihadapi oleh semua pengeluar kereta. Kelebihan Changan adalah, ia mempunyai keupayaan menceritakan cerita, juga mempunyai kekuatan untuk mendarat cerita. Sudah tentu, di sini ada kad 'Muka', iaitu status Syarikat Pusat.

Dalam ekonomi, ada satu konsep 'Janji Berkuasa'. Apabila satu pihak boleh membuat janji yang tidak boleh ditarik semula, boleh mengurangkan kos transaksi, meningkatkan kecekapan kepercayaan. Changan sebagai Syarikat Pusat, kos mereka menyangkal janji sangat tinggi, kekangan 'takut main-main' ini, sebaliknya lebih mudah menimbulkan rasa kepercayaan. Dalam perhimpunan pelancaran, Changan berulang kali menekankan "bantuan pemanduan pintar bukan pemanduan automatik", "tidak melebih-lebihkan, tidak menyesatkan", pernyataan mereka dalam aspek keselamatan pemanduan pintar, mempunyai ciri 'Janji Berkuasa'.

Kekangan 'takut main-main' ini, dalam sistem penyelidikan Changan juga sangat spesifik. He Gang mendedahkan dalam sesi komunikasi, Changan telah secara rasmi memasukkan 'ujian umum' pemanduan pintar ke dalam sistem ujian pembangunan. 500 jurutera meliputi 45 bandar di negara ini menjalankan ujian jalan, selepas setiap versi iterasi, jurutera menerima tugas peta pembezaan untuk ujian di lokasi, di belakang memantau secara langsung statistik nombor kawalan dan data penting lain. Mekanisme ini boleh memastikan Tianshu Linghang tidak hanya berhenti di 'baik dibuka di Chongqing', tetapi benar-benar mempunyai keupayaan 'bisa dibuka di seluruh negara' yang am.

Di samping itu, ada beberapa titik boleh mencerminkan secara sampingan keselamatan Changan pemanduan pintar. Changan adalah pengeluar kereta pertama di negara ini yang mendapatkan nombor plat rasmi khas untuk pemanduan automatik tahap L3, juga syarikat pusat pertama menerima lesen ujian Robotaxis tahap L4. Di belakang kedua-dua lesen ini, adalah semakan ketat kementerian seperti Kementerian Perindustrian, Kementerian Keselamatan Awam dan lain-lain, secara asasnya membawa maksud 'pengesahan rasmi'. Changan juga terlibat secara mendalam dalam penyediaan undang-undang teknologi pemanduan automatik global ADS GTR, dan memimpin penyediaan pelbagai standard negara seperti 'Kelas Autonomi Pemanduan Kenderaan'. Sekarang, Changan sudah terlibat secara mendalam dalam penyediaan antarabangsa, negara, standard industri bersama lebih 270 perkara, di mana bidang kecerdasan lebih 60 perkara. Boleh dilihat, kekuatan Changan dalam aspek pemanduan pintar masih sangat keras.

Di samping itu, jenama Qiyuan juga tidak hanya menumpukan pada pasaran dalam negara, tetapi berulang kali menekankan "Dalam dan Luar Negara Satu Cawangan". Ogos 2026 Changan Motors penghantaran luar negeri mencapai 92,400 unit, meningkat 78.6% secara tahun ke tahun, telah berterusan 7 bulan mencapai peningkatan tahun ke tahun; bersama kilang Brazil selesai dan mula pengeluaran, Thailand Rayong kilang ke-20,000 kenderaan keluar jalur, rangkaian pengeluaran tempatan Changan terus menggalas, pasaran luar negara semakin menjadi asas pertumbuhan terasnya. He Gang mempunyai pandangan terhadap pelaksanaan pemanduan pintar luar negeri, NCA jalan tol akan dengan cepat dibuka, tetapi bandar tidak begitu mudah. Dia sendiri telah memeriksa banyak negara kemudian berpendapat, keadaan jalan Emiriah Arab Bersatu jelas, garisan lorong rapi, tingkah laku memandu baik, mungkin menjadi kawasan luar negeri terbaik untuk melokas NCA bandar. Tingkah laku pengurus tinggi tidak agresif, sikap berhati-hati dan berirama, dalam industri ini adalah sangat jarang.

Percubaan pasaran pengguna pelbagai bentuk, telah menjadi pemikiran penting Changan Motors selepas sokongan teknologi teras, kerana bagi pengeluar kereta lama, 'rasa krisis' sentiasa wujud.

Yang Dayong menganalisis: "Pada masa ini China terdapat jenama kenderaan sekitar lebih 120, di antaranya ada skala jualan tertentu, boleh masuk senarai naik mungkin lima atau enam puluh. Di dalam lima atau enam puluh jenama ini, benar-benar aktif, iaitu menyumbang 80% jualan pasaran kenderaan China, ada sekitar 25, mereka berada di bawah 10 hingga 15 kilang kenderaan keseluruhan. Mengikut prinsip '80:20' diturunkan, pada tahun 2030 atau masa tertentu masa depan, akhir mampu hidup mungkin sekitar 20 jenama ini. Dari lebih 120 dikurangkan kepada 20, bermaksud beberapa tahun akan datang pasaran kenderaan China akan menyingkirkan sekitar 100 jenama, bersama itu pastinya persaingan yang sangat sengit甚至惨烈。Menurut pendiriannya, sebelum tahun 2030, persaingan pasaran kenderaan China masih berada dalam fasa panas penuh. Changan Motors mempunyai keyakinan menjadi salah satu daripada 20 jenama tersebut, dan boleh berjalan jangka panjang, ini memerlukan syarikat dalam kekuatan jenama, kekuatan produk, kekuatan pemasaran dan lain-lain aspek membina kelebihan persaingan unik.

Penutup

Penyelamatan Tianshu Linghang, dengan penyelidikan sendiri penuh dan kesan skala mendefinisikan semula lengkung kos marginal pemanduan pintar; Qiyuan Q06 dengan harga pra-jualan bermula 147,900 Yuan, membentuk semula titik nilai model pemanduan pintar; ditambah sokongan kepercayaan status Syarikat Pusat, pengurusan mengawal irama industri, membina pengenal pasti jenama pembezaan, Changan sedang membina sistem pengenal pasti jenama pembezaan, setiap langkah berjalan kukuh dan jelas.

Persaingan industri hanya akan semakin sengit, dan jawapan Changan mengenai 'Teori Jiwa', sudah ditulis cukup jelas. Ini bukan hanya pilihan perniagaan pengeluar kereta melalui penyelidikan teknikal sendiri untuk mendapatkan pengiktirafan pasaran, tetapi juga syarikat pusat baharu dalam gelombang kecerdasan automotif, mengangkat payung besar autonomi dan kawalan teras strategik. Dari penyelidikan sendiri dan penggunaan sendiri menuju kepada pemberian kuasa terbuka, dari pasaran dalam negara menuju ke pentas global, layout strategik Changan, akhirnya menuju kepada kuasa bicara teras industri automotif China dalam persaingan kecerdasan global.

September 4, at the Changan Technology Ecosystem Conference, Changan Tianshu Pilot Technology was launched alongside the Origin Q06 presale. Booking prices range from 147,900 to 189,900 yuan, with two powertrains (pure electric and range-extended) totaling nine models.

The Origin Q06 comes standard with Changan's in-house Tianshu Pilot Intelligent Driving, 256-line LiDAR, 560 TOPS computing power directly downgraded to the 150k level. 800V high-voltage platform plus 6C ultra-fast charging, charging power from 30% to 80% takes as little as 9 minutes.

Over the past three years, Origin relied on the Q05 to carry sales. Behind the August sales volume of nearly 46,000 units lies a product structure where a single car supports half the business. What Q06 aims to do is pack Changan Group's best-kept technology into the mainstream price range, allowing Origin to upgrade from a sales supporter to a technology supporter, and serve as the market verifier and technology popularization pioneer for Changan's systematic technology downgrading.

Perhaps the path of Changan's technology equality can be summarized in eight words: Origin Verification, Matrix Charge.

Put the best technology into the 150k level

First look at the most counter-intuitive move of this presale: the selection point for technology first fitment.

Tianshu Pilot is Changan's in-house end-to-end assisted driving solution, divided into Pro, Max, Ultra three tiers, computing power ranges from 100+ TOPS all the way to 500+ TOPS. The Ultra version is equipped with VLM Vision Language Large Model, capable of interactive assisted driving. This system did not choose to launch first on other brands within the group, but was first fitted to the Origin Q06 starting at 147,900 yuan, achieving standard equipment across the entire series.

The intensity of hardware downgrading at this price point is rare. 256-line LiDAR, 27 sensing hardware, 560 TOPS computing power. This configuration last year was for models in the 300k price range.

Technical depth is also backed: relying on over 20 million lines of human driving data training, identifying obstacles 2 seconds earlier than human eyes in low light scenarios; Tianshu Center's simulation capability covers 400,000 scenarios.

Functionally, end-to-end pilot assistance covers highways and urban areas, supporting 3km long-distance memory parking and 100m track backward driving, AEB daylight maximum support 135km/h stationary braking.

Changan lacks no technology in the laboratory, but lacks the decisiveness to deliver technology to mass-production vehicles on time. Tianshu Pilot choosing Origin instead of higher-end brands for first fitment is itself a statement: what Changan wants is not a technology showcase, but a technology harvesting machine.

Three-electric systems also follow flagship standards. Pure electric version based on 800V silicon carbide high-voltage platform, 6C ultra-fast charging, CLTC range 602km and 700km two tiers, battery 66.02kWh and 80.02kWh, single motor 225kW and 245kW two power levels, dual motor four-wheel drive integrated 330kW. Range-extended version equipped with 28kWh lithium iron phosphate battery, pure electric range 200km, integrated range over 1,600km, system power 270kW. Pure electric and range-extended dual power displayed side by side, offsetting the two ends of anxiety for 150k level users at once.

Chassis and cabin also have no weak points. Front double wishbone rear five-link full aluminum suspension, 4837/1970/1670mm body, 2940mm wheelbase, official claims space yield rate 91.7%. Rear row 145-degree zero-pressure stepless adjustment plus 28-point massage, 196L front trunk, 236 LED bulbs' smile headlights and 274 bulb star ring taillights. Configuration density is built according to 200k level standards.

Rich Roles, From Sales Support to Technology Support

The significance of Q06 to Origin must be seen from the reverse of this sales report card.

August, Changan Origin delivered 45,885 units, year-on-year growth 103.1%. Same door brother Deep Blue cars 28,659 units, Avatr 8,082 units. Origin one brand's delivery volume, more than the sum of Deep Blue plus Avatr, sits firmly first in Changan system.

But behind the prosperity lies a structural problem. Origin's sales heavily rely on one car, the Q05. July Q05 delivered 18,871 units, consecutive 4 months reigned champion of compact SUV, supporting half of Origin's business. Sales supported by one car is essentially betting brand fate on a single hit. The more successful Q05 is, the greater Origin's product structure risk. Once demand fluctuates in this price range, or Q05 enters the end of product cycle, Origin's growth curve will lose speed, this situation is not lacking cases among top brands.

Q06's task is to dispel such potential risks, find another growth curve for Origin or Changan.

147.9k to 189.9k price range, exactly fills Origin's gap in 150k-200k level. Existing product line supports 100k level home sedan, connects down to 200k level SUV, Q06 fills the most mainstream, highest volume golden price range in the middle.

Greater significance for Changan. Among Origin, Deep Blue, Avatr three passenger car brands, Origin is the most reliable base. Deep Blue monthly sales 28k, Avatr 8k vehicles, high-end story sounds good, but obviously didn't support scale. Changan New Energy August delivery 105,000 units, year-on-year growth 22.7%, penetration rate near 50%, every sold two Changan vehicles one is new energy. Half the pressure of this big market is on Origin's shoulders.

Origin Product Promotion Director Qiu Bei's statement is: Origin is striving to converge towards Million Origin, this year has continuously for many months firmly ranked in China New Energy Brand Sales Top Ten. Q06 is the decisive move on this million road.

150k Price Range, The Most Ruthless Meat Grinder

But must pour a basin of cold water. The 150k level mid-size SUV market Q06 enters, is the segment with highest industry supply density, most brutal price war, most picky consumers.

Supply density first look at a set of background. August narrow-sense passenger car retail expected 1.58 million units, month-on-month growth 8.1%, big market slightly warm, but warmth didn't fall to 150k level. This price range squeezes all camps' main forces: domestic brands volume models, joint venture brands counter-attack forces, new forces' low-price product lines, all in same track close combat, mid-size SUV segment monthly new car supply long-term oversupply.

Consumer pickiness degree is also highest in industry. 150k level buyers spoiled by years of configuration arms race out of picking and choosing habit: range not standing on 600km step out, fast charging power low out, no LiDAR out, seat function not enough complete out. Any item absence, configuration party directly vote with feet.

Specific to Q06, pressure comes from three dimensions.

Range and recharging arms race. Same level mainstream models range already generally stood on 600km, flash charging technology is rapidly probing down from flagship models. Q06's 700km and 6C fast charging only squeezed into first echelon, yet to constitute generation difference advantage. 9 minute recharging experience indeed leads, but when industry overall recharging level all climbing, this lead window won't be too wide.

Intelligent driving equality race accelerating. Many car companies all pushing LiDAR and end-to-end solutions to 150k level, Tianshu Pilot's first fit dividend window, optimistic estimate only few months. Qiu Bei said Q06 urban smooth degree especially good, already possessed first-class driving intelligence ability, this words established, but first-class not equal unique, few months later same level intelligent driving configuration will rapidly level out.

Range-extended and pure electric civil war. Q06 itself provides range-extended and pure electric two sets of power, this is both demand coverage, also shows 150k level users to pure electric recharging still have anxiety. Range-extended version integrated range over 1,600km, obviously prepared for anxious crowd Plan B.

So in 150k level, no technology moat, only technology time difference. Changan's real exam question is, Tianshu Pilot's iteration speed can it beat competitor's follow speed, here need to put a question mark. Changan's R&D system once turned to agile iteration, scale effect will appear, otherwise Q06 is another pile material car, piled even thicker, only configuration table victory.

Origin Verification, Matrix Charge

Pull perspective to Changan Group level, Q06's true value fully emerges: it is Tianshu Pilot's scale verification field, after verification passes, technology will along Changan's brand matrix downwards compatible, upwards harvest.

Logic chain is like this. New technology mass production cost curve, needs scale to flatten. Origin is Changan system inside volume capability strongest brand, Q06 monthly sales once站稳，256 line LiDAR and computing platform procurement cost will be quickly diluted, then downcast Deep Blue and Avatr marginal cost tends to zero. First use sales largest brand run technology mature, bring cost down, then use high-end brand collect brand premium, this is a complete system arithmetic.

Traditional car company technology path usually flagship brand first, mainstream brand follow, Changan reverse walk, let volume brand first verify. Seemingly technology courtesy, actually cost calculation. On Avatr first fit, technology premium will be diluted by high-end pricing, consumers only say this car originally should have; on Origin first fit, same technology becomes dimension reduction surprise, scale effect directly converted to supply chain bargaining power.

Matrix charge imagination space can be unfolded. Deep Blue focus on young tech sports, weak point exactly in intelligent driving narrative, Tianshu Pilot downcast after, intelligent driving ability and sports positioning form complement, Deep Blue product story immediately complete. Avatr already positioning high-end smart, wait technology mature after mount Ultra version, VLM vision language large model interactive ability can support higher pricing. Further out, Changan main brand huge fuel car base, also can undertake mature version scheme do stock upgrade, give old car owner a replace car technology reason. One fish multiple eat, one technology base feed full four brands.

But opposing perspective also worth attention. Multiple brands share technology exists dilution risk. Tianshu Pilot if simultaneously appears on 140k Origin and 300k Avatr, high-end brand technology exclusivity narrative is dismantled by self, recent certain new force brand co-creation partner brand and technology effect diluted sales halved is case. Industry technology downcast do well companies, commonality is technology layering and brand layering bite very tight, same base, different gradient, consumer perceived differentiation still clear. Changan's test is downcast rhythm and gradient design, cannot urge success.

Also one inescapable transmission risk: Origin Q06 if verification fails, matrix charge becomes matrix chain reaction. One brand's reputation accident, will along shared technology base transmit to whole system. This means Q06 only allow success, Changan bets system reputation also on.

Looking deeper, Origin verification, Matrix Charge's true significance, is to transform Changan's R&D system from cost center to profit center. Past enterprise technology R&D was budget driven, invest how much money produce how much results, results then slowly find spot, R&D expense in financial report is pure expenditure item. Changan now doing attempt, is to let market capacity largest brand act as technology first spot, use sales raise technology, then use technology feed back whole system. If this flywheel can turn up, is truly Changan car making logic reconstruction.

Three Year Promise, Origin's Coming of Age Ceremony

From August 2023 launch count, Origin just full three years. Three years from 0 to monthly sales 45,000 units, Jan to July global cumulative delivery breakthrough 210,000 units, in central enterprise new energy sequence live into number one player. Q06 is its coming of age ceremony, also Changan Shangri-La plan one last exam.

In front of Million target, Q06 is decisive variable. Monthly sales 45,000 units base, Q06 needs monthly average contribute 8,000 to 10,000 units, to support Million target required slope. This number in 150k level not impossible, but requires product reputation, delivery rhythm cannot appear flaw.

Overseas is second battlefield. Q05 already entered Thailand, Uzbekistan, about to land Europe multiple markets. Changan August overseas delivery 92,400 units, year-on-year growth 78.6%, continuous 7 months large growth. Qiu Bei summarizes this play as No Overseas No Changan. Q06's 800V and 6C fast charging in global market are hard currency, overseas pricing space than domestic wider, matrix overseas is this system next chapter.

Back to initial question. Origin Q06 surface is a new car presale, actually is Changan's central enterprise car making logic one time self reconstruction. Central enterprise lacks no technology, lacks always is send technology to mass production vehicle, let market test courage. This step walk correctly, Origin only then qualification talk Million target, Changan only then qualification talk system victory.

And Changan Origin Q06 presale release 2 hours, cumulative orders breakthrough 11,079 units, obviously first step is eye-catching.

4 September, Persidangan Ekosistem Teknologi Changan, pelancaran teknologi Changan Tianzhu Pilot dan serentak pra-penjualan Qiyuan Q06. Harga tempahan awal RM 147,900 hingga RM 189,900, dua jenis kuasa Penuh Elektrik dan Pengekalan Jarak kesemua sembilan model.

Qiyuan Q06 kesemua model dilengkapi sistem pemanduan pintar Tianzhu Pilot Changan yang direka sendiri secara penuh, LiDAR 256 garis, 560 TOPS kuasa pengkomputeran terus diletakkan dalam segmen 150,000. Platform voltan tinggi 800V ditambah caj super pantas 6C, bateri dari 30% dicas ke 80% paling cepat hanya 9 minit.

Tiga tahun lepas, Qiyuan bergantung pada model Q05 untuk membawa beban jualan, di sebalik prestasi jualan bulanan Ogos hampir 46,000 unit, separuh kekuatan produk didukung oleh satu model. Yang perlu dilakukan Q06 adalah membungkus semua teknologi tersembunyi Changan Group ke dalam julat harga utama sekali gus, membolehkan Qiyuan bertukar dari pembawa beban jualan kepada pembawa beban teknologi, dan menjadi pengesah pasaran dan pionir penyebaran teknologi untuk penurunan sistem teknologi Changan.

Mungkin boleh diringkas laluan pemerataan teknologi Changan ini dengan lapan perkataan: Pengesahan Qiyuan, Serangan Matriks.

Masukkan teknologi terbaik, ke dalam segmen 150,000

Pertama lihat tindakan yang paling tidak logik dalam pra-penjualan ini: Pilihan lokasi pelancaran teknologi.

Tianzhu Pilot adalah skema pemanduan bantuan hujung ke hujung yang direka sendiri secara penuh oleh Changan, terbahagi kepada tiga darjah Pro, Max, Ultra, kuasa pengkomputeran dari 100+ TOPS hingga 500+ TOPS. Versi Ultra dilengkapi model bahasa visual VLM besar, boleh lakukan pemanduan bantuan yang boleh berinteraksi. Sistem ini tidak dipilih untuk pelancaran pertama di jenama lain dalam kumpulan, malahan dilancarkan pertama kali pada Qiyuan Q06 yang dijual bermula RM 147,900, mencapai piawaian standard untuk kesemua model.

Kuasa penurunan perkakas keras pada harga ini adalah luar biasa. LiDAR 256 garis, 27 perkakas pengesanan, 560 TOPS kuasa pengkomputeran. Konfigurasi ini, tahun lalu, adalah konfigurasi model julat harga 300,000.

Dukungan juga ada untuk kedalaman teknologi: Bergantung pada data memandu manusia lebih dari 20 juta baris latihan, mengesan halangan 2 saat lebih awal daripada mata manusia dalam sken cahaya lemah; Kapasiti simulasi pusat Tianzhu meliputi 400,000 sken.

Dari segi fungsi, pemanduan bantuan hujung ke hujung meliputi lebuh raya dan bandar, mendukung parkir memori jarak jauh 3 kilometer dan 100 meter mengikut jejak memundur, AEB siang hari paling tinggi menyokong 135km/h berhenti statik.

Changan tiada kekurangan teknologi dalam makmal, kekurangan adalah ketegasan menghantar teknologi tepat ke dalam kereta produksi. Tianzhu Pilot memilih Qiyuan bukan jenama lebih tinggi untuk pelancaran pertama, ini sendiri adalah satu kenyataan: Changan bukan mahukan vitrin teknologi, mahukan mesin penuaian teknologi.

Tiga sistem kuasa juga diberi mengikut piawaian flag. Versi penuh elektrik berdasarkan platform voltan tinggi silikon karbida 800V, caj super pantas 6C, jangkaan perjalanan CLTC 602km dan 700km dua darjah, bateri 66.02kWh dan 80.02kWh, satu motor 225kW dan 245kW dua kuasa, dua motor four-wheel drive gabungan 330kW. Versi pengekalan jangkaan dilengkapi bateri ferofosfat 28kWh, jarak perjalanan penuh elektrik 200km, jarak perjalanan gabungan lebih 1600km, kuasa sistem 270kW. Dua kuasa penuh elektrik dan pengekalan jangkaan disusun bersebelahan, meleraikan kebimbangan pengguna segmen 150,000 sekali gus.

Engin dan kabin juga tidak ketinggalan kekurangan. Suspensi depan gantung ganda, belakang lima link, seluruh aluminium, badan 4837/1970/1670mm, jarak antara gandar 2940mm, rasmi panggil kadar ruang 91.7%. Barisan belakang 145 darjah tekan sifar tanpa langkah ditambah 28 titik pengacau, bekas hadapan 196L, lampu senyum 236 butang LED dan lampu ekor cincin bintang 274 butang lampu. Ketumpatan konfigurasi dibina mengikut piawaian segmen 200,000.

Peranan kaya, dari pembawa beban jualan ke pembawa beban teknologi

Makna Q06 untuk Qiyuan, perlu dilihat dari sebelah belakang prestasi jualan ini.

Ogos, Changan Qiyuan hantar 45,885 unit, pertumbuhan tahun ke tahun 103.1%. Suku adik beradik lain Deep Blue 28,659 unit, Avatr 8,082 unit. Jumlah hantar satu jenama Qiyuan, lebih banyak daripada gabungan Deep Blue dan Avatr, dalam sistem Changan duduk tenang pertama.

Tetapi di sebalik kemewahan ada masalah struktur. Jualan Qiyuan sangat bergantung pada satu model Q05. Julai Q05 hantar 18,871 unit, berturut-turut 4 bulan juara jualan SUV kompak, menopang separuh kekuatan Qiyuan. Jualan yang didukung satu model, secara asasnya adalah memasang nasib jenama pada satu letupan tunggal. Q05 semakin berjaya, risiko struktur produk Qiyuan semakin besar. Apabila permintaan harga ini berfluktuasi, atau Q05 masuk hujung kitaran produk, lengkung pertumbuhan Qiyuan akan hilang kelajuan, kesedapan ini tidak kurang dalam jenama teratas.

Tugas Q06 adalah menyelesaikan risiko terpendam begini, mencari lengkung pertumbuhan lain untuk Qiyuan atau Changan.

Julat harga RM 147,900 hingga RM 189,900, tepat mengisi kekosongan Qiyuan di segmen 150,000-200,000. Barisan produk sedia ada atas承接 segmen 100,000 sedan rumah, bawah sambung segmen 200,000 SUV, Q06 memulihkan julat harga emas paling utama dan paling banyak jualan di tengah.

Lebih bermakna untuk Changan. Dalam tiga jenama kenderaan peribadi Qiyuan, Deep Blue, Avatr, Qiyuan adalah pangkalan paling boleh dipercayai. Deep Blue jualan bulanan 28,000, Avatr 8,000 unit, cerita tinggi bunyi bagus, tetapi jelas tidak mendukung skala. Changan Elektrik Baru Ogos hantar 105,000 unit, pertumbuhan tahun ke tahun 22.7%, kadar penetrasi hampir 50%, setiap dua Changan dijual, satu adalah Elektrik Baru. Separuh tekanan piring besar ini, di bahu Qiyuan.

Khabar Pengarah Promosi Produk Qiyuan, Qiu Bei, adalah: Qiyuan sedang berusaha mendekati Qiyuan Sejuta, tahun ini berturut-turut beberapa bulan berada di sepuluh teratas jualan jenama Elektrik Baru China. Q06 adalah langkah menentukan di jalan Sejuta ini.

Julat harga 150,000, mesin daging paling kejam

Tetapi perlu mencair air sejuk. Pasar SUV sederhana segmen 150,000 yang Q06 masuk, adalah pasar kecil dengan kepadatan bekalan tertinggi industri, perang harga paling kejam, dan pengguna paling pilih-pilih.

Pertama lihat satu latar belakang kepadatan bekalan. Ogos jualan keluaran kenderaan peribadi luas dijangka 1.58 juta unit, pertumbuhan berantai 8.1%, piring besar sedikit hangat, tetapi kehangatan tidak jatuh ke segmen 150,000. Julat harga ini penuh dengan utama semua kubu: model jualan jenama mandiri, tentera serang balik jenama gabungan, produk lini harga rendah kekuatan baru, semuanya dalam trek yang sama bertarung badan ke badan, bekalannya kereta baru bulanan pasar kecil SUV sederhana secara jangkaan berlebihan.

Darjah pilih-pilih pengguna juga paling tinggi dalam industri. Pembeli segmen 150,000 dibiasakan oleh perlumbaan konfigurasi beberapa tahun ini untuk menjadi pilih-pilih: jarak perjalanan tidak mencapai tangga 600km keluar, kuasa caj pantas rendah keluar, tiada LiDAR keluar, fungsi kerusi tidak cukup lengkap keluar. Apa jua kekurangan, pihak konfigurasi terus menggunakan kaki untuk mengundi.

Khusus ke Q06, tekanan datang dari tiga dimensi.

Perlumbaan konfigurasi jarak perjalanan dan isi semula tenaga. Jarak perjalanan model utama setaraf sudah umum mencapai tangga 600km, teknologi caj kilat sedang menurunkan dari model flag dengan cepat. 700km dan caj pantas 6C Q06 hanya memicit masuk ke pasukan teratas, belum membentuk kelebihan generasi. Pengalaman isi semula 9 minit memang memimpin, tetapi apabila keseluruhan tahap isi semula industri sedang mendaki, tetingkap kepimpinan ini tidak akan terlalu lebar.

Perlumbaan pengukuhan pemanduan pintar semakin laju. Banyak pengeluar kenderaan sedang menekan LiDAR dan solusi hujung ke hujung ke segmen 150,000, tetingkap红利 pelancaran Tianzhu Pilot, jangkaan optimis hanya beberapa bulan. Qiu Bei kata Q06 kelancaran bandar sangat baik, sudah mempunyai keupayaan pemanduan pintar kelas satu, kata ini sah, tetapi kelas satu tidak sama dengan satu-satunya, beberapa bulan kemudian konfigurasi pemanduan pintar setaraf akan cepat rata.

Perang dalaman pengekalan jangkaan dan penuh elektrik. Q06 sendiri menyediakan dua kuasa pengekalan jangkaan dan penuh elektrik, ini adalah liputan keperluan, juga menunjukkan pengguna segmen 150,000 masih bimbang dengan isi semula penuh elektrik. Versi pengekalan jangkaan gabungan jarak perjalanan lebih 1600km, jelas disiapkan sebagai Plan B untuk orang bimbang.

Jadi di segmen 150,000, tiada parit perlindungan teknologi, hanya perbezaan masa teknologi. Ujian sebenar Changan, adakah kelajuan iterasi Tianzhu Pilot boleh lari lebih laju daripada kelajuan mengikuti pesaing, di sini perlu tandakan tanda soal. Apabila sistem R&D Changan beralih ke iterasi agile, kesan skala akan muncul, jika tidak, Q06 adalah satu lagi kereta tumpukan bahan, walaupun ditumpuk tebal, hanya kemenangan jadual konfigurasi.

Pengesahan Qiyuan, Serangan Matriks

Tarik pandangan ke peringkat Kumpulan Changan, nilai sebenar Q06 baru muncul lengkap: Ia adalah tapak verifikasi berskala Tianzhu Pilot, verifikasi lulus, teknologi akan ke bawah serasi, ke atas menuai mengikut matriks jenama Changan.

Rantai logik adalah begini. Lengkung kos produksi teknologi baru, perlu skala untuk rata. Qiyuan adalah jenama dengan kemampuan peningkatan kuantiti paling kuat dalam sistem Changan, apabila jualan bulanan Q06 berdiri teguh, kos pembelian LiDAR 256 garis dan platform kuasa pengkomputeran akan cepat ditipiskan, ketika itu kos marginal peletakan Deep Blue dan Avatr akan hampir sifar. Pertama gunakan jenama jualan terbesar untuk jalankan teknologi matang, tekan kos turun, kemudian gunakan jenama tinggi untuk kumpul premium jenama, ini adalah satu aritmetik sistem lengkap.

Laluan teknologi pengeluar kenderaan tradisional biasanya jenama flag pergi dulu, jenama utama ikut, Changan jalan sebaliknya, biar jenama jualan tinggi verifikasi dulu. Kelihatan seperti hormat teknologi, sebenarnya pengiraan kos. Di Avatr pelancaran pertama, premium teknologi akan dicairkan oleh harga tinggi, pengguna hanya kata kereta ini sudah patut ada; Di Qiyuan pelancaran pertama, teknologi sama jadi kejutan dimensi rendah, efek skala terus ditukar ke kuasa tawar menepuk.

Ruang imaginasi serangan matriks boleh dibuka lihat. Deep Blue fokus muda teknologi运动，kekurangan tepat di naratif pemanduan pintar, selepas peletakan Tianzhu Pilot, keupayaan pemanduan pintar dan定位运动 membentuk saling melengkapi, cerita produk Deep Blue terus lengkap. Avatr sudah定位高端智能, tunggu teknologi matang pasang versi Ultra, keupayaan berinteraksi model bahasa visual VLM boleh sokong harga lebih tinggi. Keluar lagi, kerosakan asas petrol Changan utama yang besar, juga boleh terima penyelesaian matang buat peningkatan stok, beri tuan lama satu alasan teknologi tukar kereta. Seekor ikan makan banyak, satu tapak teknologi kenyang empat jenama.

Tetapi pandangan lawan juga perlu diberi perhatian. Kegunaan teknologi bersama banyak jenama wujud risiko pencairan. Jika Tianzhu Pilot muncul serentak di Qiyuan 140,000 dan Avatr 300,000, naratif eksklusiviti teknologi jenama tinggi diroboh sendiri, baru-baru ini kesedapan jenama kerjasama kekuatan baru yang jualan dipotong separuh selepas pencairan kesan teknologi adalah contoh. Syarikat yang bagus buat peletakan teknologi dalam industri, umum adalah teknologi bertapak dan jenama bertapak tergigit sangat erat, tapak sama, gradien berbeza, perbezaan yang dirasai pengguna masih jelas. Ujian Changan adalah irama peletakan dan desain gradien, tidak boleh terburu-buru.

Ada risiko pengaliran yang tidak boleh diabaikan: Jika Qiyuan Q06 verifikasi gagal, serangan matriks jadi reaksi berantai matriks. Satu jenama akidah kerosakan, akan mengalir ke seluruh sistem melalui tapak teknologi kongsi. Ini bermaksud Q06 hanya dibenar berjaya, Changan juga pasang kredibiliti sistem.

Lihat lebih dalam, makna sebenar pengesahan Qiyuan, serangan matriks, adalah ubah sistem R&D Changan dari pusat kos ke pusat keuntungan. Masa lalu R&D perusahaan dipacu bajet, berapa duit dibayar berapa hasil, hasil baru cari tempat letak perlahan, kos R&D dalam laporan kewangan adalah item perbelanjaan tulen. Percubaan yang Changan buat sekarang, adalah biar jenama paling besar kapasiti pasaran jadi tempat letak pertama teknologi, guna jualan jaga teknologi, kemudian guna teknologi balik beri semua sistem. Jika roda ini boleh berputar, itu benar-benar rekonstruksi logik membuat kereta Changan.

Janji Tiga Tahun, Upacara Dewasa Qiyuan

Dari发布 Ogos 2023 kira, Qiyuan baru genap tiga tahun. Tiga tahun dari 0 buat jualan bulanan 45,000 unit, Januari hingga Julai global kumulatif hantar pecah 210,000 unit, dalam urutan Elektrik Baru perusahaan pusat hidup jadi pemain nombor satu. Q06 adalah upacara dewasanya, juga satu peperiksaan akhir rancangan Changan Shangri-La.

Di hadapan matjan sejuta, Q06 adalah pembolehubah menentukan. Di asas jualan bulanan 45,000 unit, Q06 perlu sumbangan bulanan 8000 hingga 10000 unit,才能 sokong kecerunan matjan sejuta yang diperlukan. Nombor ini di segmen 150,000 bukan mustahil, tetapi minta reputasi produk, irama hantar tidak boleh ada kecacatan.

Luar negara adalah medan perang kedua. Q05 sudah masuk Thailand, Uzbekistan, akan mendarat di beberapa pasaran Eropah. Changan Ogos luar negeri hantar 92,400 unit, pertumbuhan tahun ke tahun 78.6%, berturut-turut 7 bulan pertumbuhan besar. Qiu Bei ringkaskan cara ini jadi tiada luar negeri tiada Changan. 800V dan caj pantas 6C Q06 di pasaran global adalah mata wang keras, ruang harga luar negara lebih lebar daripada dalam negara, serangan matriks keluar negeri adalah bab seterusnya sistem ini.

Kembali ke masalah asal. Permukaan Qiyuan Q06 adalah pra-penjualan kereta baru, sebenarnya adalah rekonstruksi diri Changan terhadap logik membuat kereta perusahaan pusat. Perusahaan pusat tidak kekurangan teknologi, kekurangan sejak lama adalah keberhantian menghantar teknologi ke kereta produksi, biarkan pasaran uji. Langkah ini betul, Qiyuan ada hak bercakap matjan sejuta, Changan ada hak bercakap kemenangan sistem.

Dan pra-penjualan Changan Qiyuan Q06 发布 2 jam, pesanan kumulatif pecah 11,079 unit, jelas langkah pertama kelihatan menarik.

33 Hari, lebih daripada 10,000 kilometer. Berlepas dari Pasaran Barat Datang Xi'an, merentasi enam wilayah di China, merentas Thailand, Malaysia, akhirnya tiba di Singapura — ini bukan kisah kafilah unta di Jalur Sutera Purba, tetapi perjalanan sebenar “Jalur Sutera 2026 Perjalanan Ribuan Bel Kilometer·Jalan Inspirasi” yang baru sahaja berakhir.

25 Ogos, kumpulan pasukan yang terdiri daripada kenderaan tenaga baharu ini secara rasmi menamatkan ekspedisi merentas sempadan ini di Singapura.

Jalur Sutera seribu tahun, bertukar cara perjalanan

Lebih daripada 2,000 tahun lalu, kafilah unta membawa sutera, teh, periuk kuali dan herba haruman, ke arah barat menyusuri Koridor HeXi, membina laluan peradaban yang menghubungkan Timur dan Barat. Hari ini, kenderaan juga berlepas dari Xi'an, tetapi mengambil laluan ke selatan — melalui Bozhou, Jingdezhen, Hangzhou, Gunung Wuyi, mengumpul empat simbol peradaban Jalur Sutera: herba haruman, periuk kuali, sutera, dan teh, kemudian menyeberang laut masuk ke Asia Tenggara.

Yang menarik, sepanjang bahagian dalam negara, kenderaan mengikuti empat simbol perdagangan Jalur Sutera Purba menuju ke selatan, dan simbol-simbol ini juga memaparkan penampilan terkumpul luar negara pertama sekali di upacara penutup di Singapura. Dari Xi'an ke Singapura, dari permulaan Jalur Sutera darat ke pusat penghubung Jalur Sutera laut, pilihan laluan ini sendiri adalah satu tindak balas — penggerak darat-laut, Jalur Sutera tidak putus.

Ada netizen berkata: “Jalur Sutera dahulu bergantung kepada unta, berjalan setengah tahun penuh; sekarang roda berputar, sebulan sudah boleh merentas sempadan negara.” Ini mungkin nota zaman paling nyata bagi ekspedisi ini.

Teknologi adalah pas paling baik

Perjalanan ribuan kilometer, bukan semangat yang diuji, tetapi kekuatan sebenar.

Kenderaan terdiri daripada lima siri: Wangchao, Haiyang, Denza, Fangchengbao, Yangwang, mengalami pelbagai keadaan jalan raya seperti lebuh raya, jalan pergunungan dan kesesakan bandar. Yang paling diminati ialah "peperiksaan medan sebenar" bagi dua teknologi teras:

Teknologi cas pantas — "cas sempurna 5 minit, cas penuh 9 minit", bergantung kepada rangkaian hampir 10,000 stesen cas pantas di seluruh negara, secara amnya menyelesaikan kebimbangan pengisian tenaga perjalanan jauh. Ini bermakna masa untuk meminum kopi di stesen rehat, kenderaan sudah boleh bertolak dengan bateri penuh.

Sistem memandu bantu — data pemanduan sebenar lebih daripada 220 juta kilometer sehari terus dikemaskini, mengurangkan tekanan memandu jarak jauh dengan ketara.

Dari bekalan stesen rejal Jalur Sutera Purba ke rangkaian cas pantas hari ini, perkara pengisian tenaga, secara asasnya tidak berubah — yang berubah hanyalah kelajuan. Tahun itu unta perlu berhenti berehat dan minum, kereta masa kini hanya perlu "minum tenaga" beberapa minit.

Kota Singa, bukan sahaja destinasi tetapi juga bukti

Memilih Singapura sebagai tempat penutup, bukanlah kebetulan.

Sampai Julai 2026, BYD telah menduduki tempat pertama jualan kenderaan persendirian semua jenama di Singapura selama 19 bulan berturut-turut, bahagian pasaran bagi 7 bulan pertama 2026 mencapai 24.7%, bahagian pasaran kenderaan elektrik sepenuhnya adalah setinggi 40.3%.

Perlu diketahui, Singapura adalah antara pasaran dengan kos memiliki kenderaan motor tertinggi di dunia. Membeli kenderaan perlu membida "Sijil Kepemilikan Kenderaan", harga mencecah puluhan ribu hingga ratusan ribu Ringgit Singapura, tingginya halangan. Berjaya dijual di pasaran sedemikian, dan harga penjualan tidak rendah, bergantung pada kuasa produk yang nyata dan kesedaran jenama.

Sekarang, BYD di Singapura telah menempatkan 16 titik runcit, sebahagian stor telah memasuki pusat membeli-belah teras. Pengedar tempatan juga sedang meningkatkan pelaburan terminal secara berterusan, saiz stor, pemilihan lokasi, dan rekaan ruang mengekalkan spesifikasi tinggi. Sama ada sebuah jenama boleh berdiri di luar negara, sikap pengedar adalah petunjuk paling jujur.

Bukan sahaja ekspedisi kenderaan

Dari perspektif yang lebih meluas, Perjalanan Jalur Sutera Ribuan Bel Kilometer ini bukan sahaja ujian jalan merentas sempadan sebuah syarikat kenderaan, tetapi juga persembahan sebenar di mana jenama China terlibat dalam pembinaan bersama "Jalur Sutera dan Rantaian Ekonomi" pembangunan pengangkutan hijau.

Tahun 2026 adalah tahun ke-5 penubuhan Rakan Strategik Penuh China-Asean, aktiviti bertema “Teknologi Baharu·Peradaban Berpusat”, menggabungkan percampuran budaya, dialog teknologi, dan pertukaran ekonomi-dagang. Ketua Penasihat Kebudayaan Kedutaan China di Singapura, Pengerusi Persatuan Shaanxi Singapura dan tetamu pelbagai lapisan hadir ke upacara penutup.

Data menunjukkan, Januari hingga Julai 2026, jualan terkumpul BYD di luar negara melebihi 970,000 unit, peningkatan secara tahunan kira-kira 76%; jualan luar negara tunggal bulan Julai 179,800 unit, peningkatan secara tahunan 124.3%. Sehingga kini, kenderaan tenaga baharunya telah memasuki lebih daripada 120 negara dan wilayah di dunia.

Dari periuk kuali Jingdezhen ke bateri hari ini, dari sutera ke kabin pintar, barang dagangan yang mengalir di Jalur Sutera berubah, tetapi logik teras tidak berubah — yang dieksport tetapnya adalah kuasa produk yang memimpin zamannya.

Ditulis di akhir

33 Hari, lebih 10,000 li, dari Xi'an ke Singapura. Di jalan ini dahulu telah lalu unta, kafilah pedagang, mubaligh dan penjelajah, kini yang memandu ialah kenderaan tenaga baharu yang dilengkapi teknologi cas pantas dan sistem memandu bantu.

Kemaskini teknologi bukanlah untuk menunjuk-nunjuk kepakaran, tetapi untuk menyelesaikan masalah sebenar: bagaimana membuat perjalanan jauh kurang cemas, bagaimana memandu kurang penat, bagaimana menjadikan pengangkutan hijau pilihan yang benar-benar boleh dilakukan. Jawapan bagi ekspedisi ribuan bel kilometer ini adalah: teknologi sudah bersedia, infrastruktur sedang dirapatkan, pasaran dan pengguna sedang memberi respons.

Bunyi loceng unta Jalur Sutera Purba telah pergi, digantikan dengan bunyi arus elektrik, Perjalanan Jauh Jalur Sutera Tenaga Hijau Menemani, BYD memupuk Pengangkutan Hijau untuk Jalur Sutera!

At the Changan Mazda booth in Hall 3 of the Chengdu Auto Show, crowds were gathering. Mazda fans are focused on a "Mazda with LiDAR", and the MAZDA EZ-60 LiDAR Edition has officially started pre-sales.

As a brand with driving control genes deeply ingrained in people's hearts, Mazda still wants to be the "Driver's Car" in the smart driving era. Not competing for the best in smart driving, just doing what's right in smart driving, letting more people own good cars.

When competitors are competing on "count of cities opened for urban NOA" and "smart driving takeover rate", Mazda's approach appears somewhat "out of sync", but also exceptionally "Mazda-like".

Not Competing for the Best, Only Competing for the Right

"Now the whole industry is racing on smart driving parameters, computing power, and radar quantity, almost becoming standard equipment in the Chinese market." Facing this follow-up from "Auto Talk", Minoru Fujihashi, Vice President of Auto Marketing & Sales and General Manager of the Sales Branch of Changan Mazda, answered straight to the point.

Minoru Fujihashi pointed to the MX-5 on the booth and said: "It condenses Mazda's brand core: pursuit of driving pleasure, beauty of design, handling texture, riding comfort, and globally unified quality and safety standards." In his view, whether it is EZ-60 or EZ-6, both are models that integrate this brand DNA. "Users generally recognize their driving comfort, handling texture, and reassuring safety performance."

"For Mazda, the driving fun of 'Human-Machine Integration', driving pleasure and safety, is the unchanged fundamental." Fujihashi emphasized, "Smart driving is not a replacement for driving, but an upgrade and empowerment based on this."

Behind this statement is Changan Mazda's calm review of the industry's trend of "stacking computing power, competing radars, racing on parameters". Fujihashi believes: "Whether it is smart driving or human driving, the most primary thing for a car is still safety. Every decision of smart driving ultimately relies on excellent mechanical quality, a good chassis, good handling, to be executed safely. Good smart driving is not letting smart driving drive for you, but letting smart driving make driving safer for you."

The core logic of this smart driving philosophy is clear and restrained: not competing for the "best" in parameters, but competing for the "right" in user experience.

Double Experience Without Discount

What is the core positioning of the EZ-60 LiDAR Edition? The answer given by Fujihashi is "Double Experience Without Discount". "When users drive themselves, they can feel handling fun comparable to fuel cars, the car moves as they wish; in scenarios like high-speed long-distance, urban commuting congestion, the LiDAR smart driving system can provide reliable assistance, reducing driving burden."

This is exactly the core difference between Mazda and other brands. "Many brands' smart driving ideas turn the car into a simple commuter tool, turning users from 'drivers' into 'passengers'; but Mazda's idea is, whether personally controlling or enabling smart driving assistance, users can always feel smooth, controllable driving texture."

Since the launch of EZ-60 in September 2025, it has successively won the sales champion of joint venture new energy medium SUVs for 7 consecutive months. In terms of design, its signature 9 air duct aerodynamic design deeply integrates "Kodo" aesthetics and aerodynamics, successively winning German iF, Red Dot, American IDA and other 8 global top design awards. In terms of handling, after undergoing road tests in 9 countries globally, totaling 9 million kilometers, it was evaluated by owners as "The EV that feels most like a gas car when driven".

In terms of safety, 7-horizontal 5-vertical cage body paired with 86.5% high-strength steel proportion, passed the industry's first full-vehicle collision, rollover, immersion triple limit challenge, winning TOP Safety Top Safety Certification.

The arrival of the EZ-60 LiDAR Edition is exactly to complete the puzzle of advanced intelligent driving assistance on this solid foundation.

LiDAR On Board But Not Showing Off Skills

The EZ-60 LiDAR Edition takes one LiDAR as the core perception base, paired with 11 HD cameras and 12 ultrasonic radars, achieving full-scenario capability upgrades from driving, parking, and active safety three dimensions.

In terms of driving assistance, the new car achieves full coverage of highway and urban pilot navigation. Highway pilot supports autonomous lane changing, obstacle avoidance, on/off ramps within 0-130km/h speed range; urban pilot covers 0-80km/h main road scenarios, benefiting from end-to-end technical architecture, system response is faster, decisions more coherent. Cutting-in scenarios recognized at millisecond level, smooth avoidance, construction sections and illegally parked vehicles can achieve continuous S-shaped avoidance, intersection green light 0.8 second quick start. Class-exclusive "Cruise Companion" function, select target vehicle can stably follow the car.

Parking scenarios are also comprehensively upgraded, covering over 300 types of parking spaces. New "Door Close Parking" function, narrow parking spaces can get off and automatically complete parking; supports memory parking.

In terms of active safety, EZ-60 LiDAR Edition carries 25 active safety functions. Front stationary vehicles can be braked to stop up to 110km/h speed, longitudinal pedestrians up to 90km/h braking stop, suddenly appearing pedestrians, crossing vehicles within 50km/h speed can be effectively handled. AEB and AES braking yielding integrated, emergency braking and steering avoidance can be triggered synchronously under dangerous conditions.

In terms of hardware configuration, the new car carries 3nm automotive grade flagship intelligent cockpit chip. Fujihashi specially emphasized a detail: "Smart driving status visualization real-time sync, transparent interaction without taking over driving, users can take control anytime." The system will tell you in advance what it wants to do, will not wrest the steering wheel from you.

A "Listening to Advice" Adjustment

This pre-sale, EZ-60 LiDAR Edition launched "10 yuan deposit, daily expansion 100 yuan, up to 3600 yuan deduction" pre-sale rights.

Talking about this welfare strength adjustment, Fujihashi frankly said: "Last year Shanghai pre-sale we also launched expansion money activity, user feedback was very good, but there are also many users saying 6-month waiting cycle is too long. This time we absorbed past experience, end of September new car will launch, pre-sale cycle about 1 month, so we took the daily expansion amount from 10 yuan to 100 yuan."

From 10 yuan to 100 yuan, rose 10 times; from 6 months to 1 month, cycle significantly shortened. This is a pragmatic adjustment based on user feedback. "Let early-ordered users truly enjoy the benefits." Fujihashi said.

As the strategic fulcrum and export center of Mazda's global electrification, Changan Mazda has become the first domestic joint venture new energy vehicle enterprise to simultaneously obtain EU, UK, Australia three major markets full-vehicle certification.

Fujihashi introduced, EZ-6 began exporting from last year, first landed European market, this year will expand to Australia, Thailand and other regions; EZ-60 export work is also progressing steadily, this year second half will successively land Australia, Southeast Asia and European market. Currently Mazda EZ-6 (Overseas version Mazda 6e) has been exported to over 20 countries and regions globally.

"These two models from R&D beginning were global car positioning, China is the core market, at the same time facing global sales." Fujihashi said, "Changan Mazda Nanjing Factory is Mazda global new energy model R&D and manufacturing base."

Conclusion:

Amid the noise of the Chengdu Auto Show, Changan Mazda's booth has a special temperament. When almost all brands are competing on parameters, stacking hardware, this century-old brand chose a "special" road – not competing for "Best", only competing for "Right".

This is not conservative, but a kind of sobriety. In the interview with Fujihashi, heard is not resistance to smart driving, but is "who smart driving serves" deep thinking. Smart driving is not making driver become passenger, but making driving safer, easier; Smart driving is not replacing control, but empowering control.

Some cars are for looking at parameters, while some cars, are for experiencing. EZ-60 LiDAR Edition is exactly belonging to the latter!