In recent years, leading domestic automakers have been embarking on overseas expansion, which has also drawn the attention of many Chinese consumers to the "Global Car" label. Currently, a Global Car is no longer a simple export label; from the start of R&D, it must adhere to high global standards, adapt to diverse global climates/road conditions, satisfy diverse global aesthetics, and so on. Therefore, in terms of quality, global models are often more convincing.

(Changan Qiyuan New Q05)

Today, we focus on two representative models: Changan Qiyuan New Q05 and Leapmotor A10. Changan Qiyuan New Q05 is backed by a state-owned enterprise, went to Thailand in May, will enter Uzbekistan in June, and will subsequently be exported to South America, Europe, etc., continuously expanding its overseas footprint. Leapmotor A10 leverages the sales channels of the overseas giant Stellantis Group covering various countries overseas; selling globally in the future is also a certainty.

(Leapmotor A10)

When the budget ceiling is 100,000 and a Global Car is locked in, Changan Qiyuan New Q05 506Max+ (dealer price approx. 95,900) and Leapmotor A10 505 LiDAR Version (dealer price approx. 86,800) will both enter the candidate list. So when choosing a "Global Family Partner", how should we decide? Let's chat about it below.

(Changan Qiyuan New Q05)

Choosing pure electric cars, the battery, motor, and electronic control systems are an unavoidable topic. From these two cars, they are both equipped with 50+ kWh batteries. CLTC pure electric range reaches 506km/505km respectively. Commuting on weekdays can charge every 10 to 15 days. Long-distance travel has no range anxiety.

(Leapmotor A10)

However, I noticed that the battery supplier for Changan Qiyuan New Q05 is CATL, while Leapmotor A10 uses Gotion High-Tech/Jiangsu Zhengli. Moreover, the entry-level version of Leapmotor A10 uses air-cooled cooling. Not to mention summer heat dissipation cannot keep up and charging efficiency drops, safety redundancy also needs improvement. In contrast, Changan Qiyuan New Q05 comes standard with CATL battery cells for the whole series. The 506km range version uses mainstream liquid cooling technology, and the low-spec version also uses direct cooling technology. The foundation of the powertrain and battery system is clearly more solid. Battery heat dissipation and safety performance are relatively leading. Whether for daily commuting, long-distance travel, or high-frequency fast charging, it can bring a more reassuring driving experience.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Regarding power, both cars are equipped with a single motor. Changan Qiyuan New Q05 has a maximum power output of 120kW/190N·m, while Leapmotor A10 has 90kW/150N·m. The former's 0-100km/h acceleration is in the 8-second range, while the latter is over 10 seconds. In terms of acceleration in the middle-to-late stages of city driving, Leapmotor A10 responds sluggishly, while Changan Qiyuan New Q05 is powerful and responsive, making overtaking and lane changes easier.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Beyond the driving system, seating quality is also a key focus. Regarding seating quality, space and configuration comparison are unavoidable. Changan Qiyuan New Q05 is a Compact SUV with dimensions 4435*1855*1595mm and a wheelbase of 2735mm. Leapmotor A10 is a Subcompact SUV with dimensions 4270*1810*1635mm and a wheelbase of 2605mm.

(Changan Qiyuan New Q05)

(Leapmotor A10)

The differences in model class and size are reflected directly in the experience differences. For a tester with a height of 1.75 meters, adjusting the front row to the driving position, sitting in the rear of Leapmotor A10 leaves about a fist's width of leg room; sitting in the rear of Changan Qiyuan New Q05 leaves over two fists of leg room, including headroom space which is also better. If traveling with 3-5 friends on weekends or organizing family trips, a wider rear seat usually allows passengers to get a more comfortable long-sitting experience and space stretch. From this point, Leapmotor A10 does not match Changan Qiyuan New Q05.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Furthermore, Changan Qiyuan New Q05 rear seat backrest can adjust angles, equipped with rear cup holders, center armrest, air vents, etc. The above functions cannot be realized in the rear seat of Leapmotor A10. So, if you are in the rear seat essential group, I suggest test driving with family members to feel the differences in rear seat experiences.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Looking at front-row configurations again, Changan Qiyuan New Q05 integrates electric adjustment/Heating/Ventilation/Massage, and passenger seat leg rest configurations. Leapmotor A10 only has driver electric adjustment and front heating. For midday naps in the car on weekdays, Changan Qiyuan New Q05 owners can enjoy a massage chair with leg rest support in the passenger seat, and seat ventilation is also very useful in summer commuting. But for Leapmotor A10 owners lacking massage recliners and seat ventilation, whether for summer commuting or midday naps, the experience will be significantly compromised.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Finally, returning to the original point of "100,000 budget ceiling". It is not hard to see that although Changan Qiyuan New Q05 price is slightly higher, it offers a more mature and quality-convincing travel solution. From range, top battery supplier and power, to spacious space and comfort configurations, its comprehensive strength is better than Leapmotor A10, enabling users to feel reliability and quality in every trip. Therefore, if hesitating between Changan Qiyuan New Q05 and Leapmotor A10, I personally believe Changan Qiyuan New Q05 is the better choice.

Recently, news that Changan Qiyuan Q05 officially launched in Thailand has sparked considerable discussion in the automotive community. In the past, people might have said, "BYD already did this, what is so new about that?" But bear in mind, this is not just a new car release overseas; it is a significant move in the global layout for domestic new energy vehicles. After all, Changan Qiyuan represents a state-owned manufacturer breaking through fierce competition in China's compact pure-electric SUV market to target Southeast Asia, a region with massive growth potential for global new energy. The Q05 demonstrates not just product strength, but also the shift of intense domestic new energy market competition to the overseas arena.

Let's first look at the market positioning and pricing strategy that concerns everyone most. In the Thai market, Changan Qiyuan Q05 is named "NEVO Q05", with two versions launched: Max and Ultra, priced at 629,900 to 709,900 Thai Baht respectively, roughly equivalent to 130,000 to 147,000 RMB. However, hold on. Regarding pricing strategy, the new car also adopted the domestic "promotional price" scheme. If purchased before June 30, limited-time promotional prices apply, corresponding to 599,900 to 679,900 Thai Baht, reducing it to 120,000 to 137,000 Yuan. Thai local consumers haven't seen joint-venture brands employ such tactics, they might easily get swayed.

It is worth noting that this pricing for the NEVO Q05 has clear targeting in the local Thai new energy vehicle market, directly competing with rivals like the BYD Yuan UP (ATTO 2). Compared to the domestic version, the pricing does see a certain increase, mainly due to cost factors such as tariffs, logistics, localization adaptation, and the establishment of service systems. However, from a product strategy perspective, Changan implements a dual-brand layout in Thailand: Deepal targets young, tech-savvy consumers, while Qiyuan focuses more on family users prioritizing practicality and value. This differentiated complementarity helps cover a broader consumer base within a limited price range, marking a relatively prudent move.

At the core hardware level, the NEVO Q05 comes standard with CATL battery cells and is equipped with Changan's self-developed "Golden Bell" 2.0 battery technology, providing a solid foundation for battery safety and stability. Tailored for usage scenarios in Thailand, the pure electric range version can effectively cover daily commuting and inter-city travel needs. Notably, regarding charging efficiency, the vehicle features 3C ultra-fast charging technology; under ideal conditions, the battery can charge from 30% to 80% in just about 15 minutes. This partially alleviates charging anxiety for pure electric models during long-distance travel, as charging infrastructure in the Southeast Asian market is still being improved, making fast charging capability particularly crucial.

Intelligent configurations are also a key chip for NEVO Q05 in competing in overseas markets. The new car is equipped with automotive-grade cockpit chips paired with ample operating memory, performing well in multi-task processing and system fluidity. Additionally, targeting Southeast Asia's high-temperature and high-humidity climate characteristics, engineers conducted targeted tuning on the battery thermal management system and increased the battery pack's waterproof rating to ensure range stability during the tropical rainy season and under congested road conditions. Such localized adaptations in details often resonate more with local consumers than simply stacking specifications.

Additionally, as a pure electric SUV targeted at family users, the NEVO Q05 also performs well in space utilization. Its wheelbase reaches 2735mm, providing a foundation for passenger space inside the car. The trunk has a standard capacity of 540 liters, expandable to 1380 liters with the rear seats folded down, meeting the needs for daily family hauling, outdoor camping, and other diversified scenarios. For the interior, referencing the domestic version, it features a wraparound cockpit design paired with a central control screen and LCD instrument cluster, supporting mainstream smartphone connectivity functions, balancing technology and practicality.

Conclusion

It is worth mentioning that Changan Automobile has established a new energy vehicle manufacturing base in Rayong Province, Thailand, fully pushing for the localized production of the Q05. While localized manufacturing helps reduce production costs and avoid certain trade barriers, entering a brand new overseas market means brand awareness, the density of after-sales service networks, and long-term accumulated user reputation are all realistic challenges the NEVO Q05 must face. With the subsequent deployment of Changan New Energy in more markets such as Indonesia, Europe, and others, the actual effectiveness of its global strategy still requires further observation through long-term market testing.

Editor's Note: The signing between the two parties is a strong signal of the changing logic behind the reconfiguration of state-owned automobile assets in recent years.

On June 13, BAIC Group officially signed a strategic cooperation agreement with Changan China Automobile Group. Zhang Jianyong, Party Committee Secretary and Chairman of BAIC Group, and Zhu Huarong, Party Committee Secretary and Chairman of Changan Automobile, attended the ceremony. Xie Wei, Standing Committee Member of the Party Committee and Vice General Manager of BAIC Group, and Zhang Xiaoyu, Executive Vice President of Changan Automobile, signed on behalf of both sides.

This cooperation covers five areas — forward-looking technology and emerging industries, green and low-carbon development, industrial chain, supply chain, and overseas markets. The positioning statement is also clear: actively explore new pathways for "central-local cooperation" for modern new state-owned enterprises.

BAIC belongs to the Beijing state-owned asset system, while Changan relies on the Ordnance Equipment Group and is a true central SOE vehicle manufacturing platform. A local team and a central team, breaking through administrative hierarchy barriers to achieve full-domain resource synergy — this itself is a strong signal of the changing logic of state-owned automobile asset reconfiguration in recent years.

What is truly "actionable" in this agreement?

First is joint procurement and capacity sharing at the supply chain level. The agreement explicitly mentions that both parties will advance joint procurement on core components such as chips and batteries. This is not an abstract concept — vehicle-mounted MCU, power semiconductors, and power battery cells are precisely the segments with the highest price volatility and supplier concentration in the past two years. Both BAIC and Changan have annual sales volumes in the millions, but when facing top-tier suppliers like CATL, Infineon, and Horizon Robotics, a single company's bargaining chips remain limited; if the procurement demands of both are bundled, the cost elasticity brought by economies of scale is immediate.

Second is the synergy dividend at the level of forward-looking technology, especially focused on intelligent driving. BAIC and Changan are currently among the very first — and still among the few — automotive companies in the country to obtain the Ministry of Industry and Information Technology's L3-level autonomous vehicle type approval. The pilot scenarios and data accumulation of the two enterprises have different focuses. Once a data sharing and technology synergy mechanism is established, not only will the iteration efficiency be higher, but the pressure of R&D amortization will also be significantly reduced.

Third is the complementary sharing of overseas channels. In 2025, Changan's overseas sales were about 637,000 vehicles, with deep layout in Latin America and the Middle East; BAIC's exports were about 308,000 vehicles, deeply cultivating Southeast Asia and African markets. Sharing by both parties on overseas dealer networks, logistics and warehousing systems, and after-sales outlets means that in key incremental markets such as Thailand and Brazil, it is possible to avoid redundant investment like "two brands under the same flag building separate networks".

It is worth noting that to date, this agreement still belongs to the strategic framework level, does not involve equity merger, does not establish a joint venture company, and follows the route of market-oriented resource coordination rather than organizational restructuring.

Why the acceleration of "central-local cooperation" at this time

Looking far into the entire industry, perhaps we can understand why both parties would conduct this cooperation. Firstly, the price war has pressed the profit statements of vehicle enterprises to the critical point; the cost structure of "fighting alone" is unsustainable. When new energy penetration rates break through key thresholds, product homogenization intensifies, and consumer price sensitivity remains high, if a single car company wants to succeed with the old logic of "full-stack self-research + independent network building + full industry chain control," marginal returns are decreasing rapidly. What is saved through joint procurement might be the margin points on the financial report next year.

Secondly, the efficiency issue of state-owned automobile assets is shifting from a "reform topic" to a "survival topic." As a market-oriented vanguard within the central SOE system, Changan has flexible mechanisms, a solid military-industry foundation, and relatively successful upward movement of passenger car brands; BAIC holds Beijing regional resources, new energy manufacturing foundations, and regional channel foundations, but always faces bottlenecks in the premium breakthrough of independent passenger brands. The combination of the two, under the premise of not changing property rights, allows "movable resources" such as procurement scale, technical assets, and overseas networks to turn first, replacing repeated construction with synergy efficiency.

Thirdly, Chinese car exports are moving from an "opportunity period" to a "compliance and countermeasure period," where the risk of fighting alone is increasing. EU tariff barriers, localization rate requirements in various countries, and the escalation of brand trust wars all mean that Chinese car companies going overseas need stronger systemic capabilities — channel sharing, unified after-sales standards, and even joint responses to certification and regulatory games — none of which is something a single enterprise can handle alone.

The bigger highlight might be: when local SOEs and central SOE platforms finally find an operating method that does not rely on administrative bonding but on market-oriented synergy ties, will this template be replicated by more "central-local pairings"? If the answer is yes, then the value of this agreement on June 13 is not just that the cost accounts of the two car companies are calculated more precisely, but rather a real evolution in the method of resource allocation for the Chinese automotive industry during the stock competition phase.

Last month, the Changan Qiyuan New Q05 was launched in Thailand, marking that this domestic compact pure electric SUV sales champion has officially started its global journey. It should be noted that this pure electric SUV with global car quality, after enjoying the purchasing benefits of June, currently has a starting price of only 69,900 RMB. So in the 70k-80k RMB most mainstream budget range, the Changan Qiyuan New Q05 and the Leapmotor A10 which also possess global car quality, who is actually more worth buying? Let's compare them in actual practice across four dimensions: space, intelligence, power, and battery.

(Changan Qiyuan New Q05)(Leapmotor A10)

To ensure a fair comparison, we will choose the Changan Qiyuan New Q05 405MAX (79,900 RMB after discount) and the Leapmotor A10 505 Joy Edition (76,800 RMB) for comparison. These two models currently have similar selling prices. Without further ado, let's see what differences they have below.

Space: Changan Qiyuan New Q05 has a clear size advantage, Leapmotor A10 space optimization is online

(Changan Qiyuan New Q05)(Leapmotor A10)

First look at space. This is the core need for most consumers buying an SUV. In this aspect, Changan Qiyuan New Q05 is undoubtedly more advantageous. Because positioned as a compact SUV, it has length/width/height of 4435/1855/1600mm, and a wheelbase of 2735mm. Compared to Leapmotor A10 positioned as a subcompact SUV (4270/1810/1635mm, wheelbase 2605mm), it has advantages in vehicle length, width, and wheelbase.

(Changan Qiyuan New Q05)(Leapmotor A10)

In actual riding experience, Changan Qiyuan New Q05 rear knee space is 320mm. Passengers 175cm tall sit in, legroom also has nearly 2 fists of space. While Leapmotor A10 space utilization is not bad, limited by wheelbase, rear legroom can only be said to be sufficient. Most importantly in the front seat area, Changan Qiyuan New Q05 driver's seat also provides heating/ventilation/massage functions, while Leapmotor A10 only has heating function. Like summer usage or long-distance driving, Changan Qiyuan New Q05 driver's experience will be more comfortable and relaxed.

(Changan Qiyuan New Q05)(Leapmotor A10)

Storage capacity, both cars' performance is quite good. Changan Qiyuan New Q05 trunk basic capacity reaches 540L, among which there is a 90L under-floor storage compartment, can easily achieve dry and wet separation. After folding rear seats, max capacity reaches 1380L. Like strollers, camping gear or even small appliances can basically fit. Of course Leapmotor A10 benefits from good usable space ratio, performance is better. Trunk basic capacity reaches 602L, after folding seats max capacity reaches 1549L. Suburban trips, grocery shopping etc., are no problem.

Intelligence: Both have strengths, high trims bring surprises

In intelligence aspect, both cars' performance are also on par. Hardware-wise both cars provide 14.6-inch central screen + smart car system configuration. Including connected car, phone-car connectivity, app store, voice control functions are all equipped. However, this Changan Qiyuan New Q05 being compared today, due to integrating AI large model, also supports continuous dialogue, see-say-everything functions. When driving hands full or wanting to complete multiple operations continuously, experience will be more intelligent and convenient.

(Changan Qiyuan New Q05)(Leapmotor A10)

Nowadays the assisted driving part everyone cares about when buying cars. Today these two models are equipped with basic L2 assisted driving system. Including ACC full-speed adaptive cruise, lane centering, AEB active braking functions are all equipped. Like driving long-distance highway or encountering 'sudden pedestrian appearance' emergencies can be effectively handled. Among them Leapmotor A10 also has assisted parking entry function, is more user-friendly for new drivers.

(Changan Qiyuan New Q05)(Leapmotor A10)

It is worth mentioning, high trim versions of both cars provide LiDAR smart assisted driving solutions. Can both achieve highway navigation, automatic parking assist functions. However Leapmotor A10 price 86,800 RMB top trim models have this. While Changan Qiyuan New Q05 threshold is slightly higher. Only after discount 99,900 RMB version has it.

Power Performance: Changan Qiyuan New Q05 performance is stronger, acceleration is faster.

(Changan Qiyuan New Q05)(Leapmotor A10)

In power aspect, Changan Qiyuan New Q05 equipped with 120kW permanent magnet synchronous motor. Max torque 190N·m. Daily city commute is very brisk. Overtaking and lane changing also has confidence. While Leapmotor A10 motor power is 90kW. Max torque 150N·m. 0-100 acceleration approx 10.6 seconds. Daily use can basically meet. But compared to Changan Qiyuan New Q05 power is slightly inferior.Battery & Range: CATL support, cooling method is particular

In battery aspect, Changan Qiyuan New Q05 all series standard CATL cells. Rare under 100k RMB. This Changan Qiyuan New Q05 discussed in this article has 405km pure electric range (CLTC). Daily commute charging once a week is completely enough. And if you have higher requirements for range, Changan Qiyuan New Q05 also has 506km range version optional. Benefit price starting from 89,900 RMB. Leapmotor A10 gives 505km pure electric range (CLTC). Data is advantageous, but cells come from Gotion or Jiangsu Zhengli. In comparison, Changan Qiyuan New Q05 battery safety is more reliable.

(Leapmotor A10)

In charging speed aspect, Changan Qiyuan New Q05 supports 3C fast charging. 30%-80% charging only needs 15 minutes. Leapmotor A10 supports 2.5C fast charging. 30%-80% charging needs 16 minutes. Difference between the two is not large. And both cars also support external discharge. Can meet outdoor camping needs.

(Changan Qiyuan New Q05)

Finally separately discuss the battery cooling method everyone cares about. Changan Qiyuan New Q05 entry version adopts direct cooling technology. Mid-to-high trim models are all liquid cooling. Leapmotor A10 only 505km version equipped with liquid cooling. 403km version still uses air cooling. Looking at actual usage, liquid cooling runs more stable in high temp environment, high power fast charging scenarios. Can effectively suppress battery temp rise. Reduce thermal runaway risk. While guarding battery safety all-round, slow down cell degradation, extend service life. Comparing, Changan Qiyuan New Q05 all series cooling solution overall better. Battery safety guarantee capability significantly ahead.

(Changan Qiyuan New Q05)(Leapmotor A10)

Overall, Changan Qiyuan New Q05 and Leapmotor A10 are both 70k-80k RMB price range highly competitive global quality pure electric SUVs. Leapmotor A10 wins in longer range and mainstream automotive-grade cockpit chips. Suitable for users with certain range requirements. While Changan Qiyuan New Q05 has more advantages in space, power and battery quality. All series standard CATL cells also makes people more reassured. For most family users, larger space, faster power and more reliable battery, brought daily usage experience improvement will be more obvious. Plus Changan Qiyuan New Q05 is backed by a central SOE major manufacturer. This May also launched in Thailand. Undergone sufficient verification by domestic and foreign markets. Sales and reputation are both quite good. Overall more worth buying.

On June 13, 2026, the Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", showcased classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Mazda Edition launched in April at the N8 Hall booth. It comprehensively displayed the latest results of the enterprise's new energy transformation and simultaneously announced a series of user co-creation activities.

Global Car Strength Endorsement, Setting New Energy Value Benchmark

EZ-6 and EZ-60 were built to global standards from the outset of product development. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class design awards simultaneously. In terms of safety, both models are built strictly according to China-Europe dual five-star standards. EZ-6 has obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda further promises all new energy users "Battery lifetime spontaneous combustion compensation, unlimited mileage, unlimited owners".

In terms of handling, the EZ-60 successfully won the Champion of the SUV Group in the Circuit Race of the China New Energy Vehicle Rally Championship and the Second Place in the Overall Result of the Rally Race, verifying its ultimate handling capabilities. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his journey driving a stock, unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship. During the 6-day, 910-kilometer grueling schedule, facing competition from the vast majority of extended-range and plug-in hybrid vehicles, relying on the EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, it broke through from 100 participating cars across 27 brands, completing the ultimate verification of the EZ-60 stock production car's performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy vehicle enterprise to win these three certifications simultaneously. Solid global quality has won broad recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing factory and gave high praise to the production process and quality control system. Currently, overseas sales and pre-sales trends of EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has been the champion of joint venture new energy medium-sized SUV sales for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a real global car."

Adhering to "User+" Mindset, Building a Value Community of Brand and Users

5 million users in the Chinese market are companions in Changan Mazda's brand development and co-creators of value. In 2026, Changan Mazda continues to practice the "User+" mindset, initiated a series of user co-creation activities, built a multi-dimensional, full-lifecycle user ecosystem, making the commitment of "Still Mazda" not only reflected in the value details of products, but also integrated into the emotional resonance with every user. Users and Mazda fans who participate in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Grand Gala.

The "Joyful Mazda Creator" and "National Broker" plans have built a platform for users to co-create brand value. Since the campaign launched, numerous Mazda fans have emerged, using cameras to record car ownership life and word-of-mouth to convey product value. Sun Jingyi, a post-2000s EZ-60 owner, shared her feelings as a "Joyful Mazda Creator": "Although work is usually busy, I can use my spare time to share car driving experiences. I am a novice and this is my first time participating, but whether it's car friends or Changan Mazda staff, they will help me with all their might. If you are a Mazda owner, like sharing, and love making friends, welcome to join the Joyful Mazda Creator."

The 2nd season of the "Green Seedling Project", officially launched in May, is currently visiting top universities across the country, engaging in deep exchange with young students about Changan Mazda's practical achievements in design, driving dynamics, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to see their creativity realized, but also opens summer practice and internship positions to the broad youth, further promoting the application of learning and the integration of industry and academia.

The practice of social responsibility also cannot do without the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Kindness in Every Kilometer" public welfare campaign again, converting every user trip into public welfare funds, all used to improve the learning and living conditions of Hope Primary Schools, spreading love through the wheels.

"Still Mazda" has never been just a slogan. While inheriting its century-old brand genes, Changan Mazda has always prioritized user needs. In the future, Changan Mazda will continue to build every product to global standards, connect with every user with sincerity, and let more people experience the driving fun of "Human-Machine Integration". From June 13 to 21, we welcome consumers to visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to feel the charm of global cars up close.

A couple asked via the backend, with a budget of around 100,000, planning to buy a somewhat reliable pure electric SUV. After looking at the Changan Qiyuan New Q05 and Leapmotor A10, they both seemed good, but which car is actually worth buying? In my opinion, there is still a huge difference between these two SUVs, and their attributes and characteristics are completely different, making the choice not hard. So today, let's compare these two SUVs and see how to choose?

Specifically, we compare the Changan Qiyuan New Q05 2026 Model 506 Max+ at a benefit price of 95,900, and the Leapmotor A10 2026 Model 505 LiDAR Version at a guide price of 86,800. Both are their respective best-selling configurations, representing versions chosen by most users, with a relatively small price difference.

(Changan Qiyuan New Q05)

Currently, both SUVs are best-selling products, even exported overseas. The Changan Qiyuan New Q05 launched in Thailand in May, and will enter Uzbekistan, Central and South America, Europe, etc. within the next few months. Without unexpected issues, it will be seen globally in the future. The Leapmotor A10 will also enter the European market in the future. Both cars are sold globally, and products that can become global cars need to meet testing standards of various countries, so quality is usually trustworthy.

(Leapmotor A10)

The reason couples choose SUVs for travel, I believe it's more about caring about the comfort experience, so space is very important. The Changan Qiyuan New Q05 as a compact SUV, length/width/height 4435*1855*1600mm, wheelbase 2735mm, while the Leapmotor A10 as a subcompact SUV, length/width/height 4270*1810*1635mm, wheelbase 2605mm. Body size is one class smaller, actual seating space also has a gap. We will discuss specific details later.

(Changan Qiyuan New Q05)

The Changan Qiyuan New Q05 front seats are equipped with power adjustment, ventilation, heating, and massage. The front passenger seat is a Queen's Seat with a leg rest, which can recline with one button, perfect for couples traveling comfortably. When tired of riding, you can lie down, turn on the massage for a SPA relaxation. The car interior has 80% quality soft-touch material texture which is better. The combination of automatic air conditioning and PM2.5 filtration allows you to adjust the suitable temperature effortlessly while lying in the car.

(Leapmotor A10)

Although the Leapmotor A10 is the top trim, only the driver's seat supports power adjustment. While the front row has heating functions, inevitably one of the couple traveling won't enjoy the good treatment. Plus it uses manual air conditioning, requiring manual operation for seat, temperature, and airflow; "lazy" patients would probably feel very uncomfortable. Additionally, the Leapmotor A10 interior is mostly hard plastic, with a soft-touch coverage area of 2.63㎡, which is slightly smaller.

(New Q05)

(New Q05)

Moving to the rear seat, an adult 175cm tall in the Changan Qiyuan New Q05 has remaining space of 1 fist at the head and 2 fists at the legs. Crossing legs is also no problem. Meanwhile, it also has air conditioning vents in the rear row, and the backrest angle can be adjusted according to height and sitting posture. So, taking friends or family out on weekends puts no pressure.

(Leapmotor A10)

(Leapmotor A10)

Adults of the same height entering the rear of the Leapmotor A10 have remaining space of 1 fist at the head and 1 fist 3 fingers at the legs. The disadvantage in wheelbase indeed brings a shortcoming in longitudinal space. Furthermore, the rear of this small car has no air conditioning vents, and the backrest angle cannot be adjusted. If it's hot in summer, it's very uncomfortable, and long rides can easily cause fatigue.

Young people buying cars nowadays focus on intelligent technology. From the cockpit perspective, both SUVs perform very well with rich functions and smooth operation. However, if you are an Apple user and like using phone connectivity, the Changan Qiyuan New Q05's extra CarLink, CarPlay, and Honor Car Connectivity might satisfy you more. Additionally, the Changan Qiyuan New Q05 also adds tire pressure monitoring and 50W mobile phone wireless charging, which can also satisfy many new drivers or friends worried about phone battery anxiety.

Although the Leapmotor A10's cockpit configuration and functions are relatively inferior, in terms of driving assistance, it features extra LiDAR and supports Navigation Pilot Assist. Having cutting-edge technology for a few tens of thousands is indeed good. However, if the budget is sufficient, the Changan Qiyuan New Q05 also provides a LiDAR version and possesses Navigation Pilot Assist functionality.

(Changan Qiyuan New Q05)

Next, let's look at the core three-electric systems. The Changan Qiyuan New Q05 is quite impressive, using premium CATL battery cells across the range. It applies the 'Golden Bell Shield' battery technology. High-spec versions use liquid cooling, while low-spec use direct cooling, all with good heat dissipation performance. There is also a chassis underguard to protect the battery. With a full charge, the range is 506km. Driving 50km daily means charging roughly once every 10 days. Weekends allow for long-distance self-driving or camping, with no problem for cross-city round trips.

(Leapmotor A10)

The Leapmotor A10 uses second-tier brand cells, either Gotion High-tech or Jiangsu Zhengli mixed assembly, depending on your luck which manufacturer you get. However, high-spec versions use liquid cooling, while low-spec use only air cooling, with heat dissipation effects inferior to direct and liquid cooling. Additionally, the Leapmotor A10 range has no chassis underguard, missing a layer of protection. If driving on city paved roads, there's no problem, but when going outdoors, be careful not to easily scrape the chassis. With a full charge, its range is 505km, comparable in strength to the Changan Qiyuan New Q05. However, the Leapmotor A10 403 version drops to air cooling, while the Changan Qiyuan New Q05 uses direct cooling, offering better thermal management effects.

There is a difference in power output. The Changan Qiyuan New Q05, being physically larger, uses a 120kW motor with a 0-100 km/h acceleration of 8.9 seconds. The Leapmotor A10, being inherently a commuter car, uses only a 90kW motor with a 0-100 km/h acceleration of 10.6 seconds. The driving difference is significant. Starting might not be obvious, but when overtaking on a two-lane road, the Leapmotor A10 has slower power feedback and requires a longer distance to overtake.

Summary:

Overall, although the Changan Qiyuan New Q05 is slightly higher in price, its space, configuration, and power performance are significantly better, and it uses a top-tier battery brand. The Leapmotor A10 offers high-level Navigation Pilot Assist, having an advantage in this aspect. However, as the top trim, it still uses manual air conditioning, and the rear row has no vents; these details are indeed unacceptable. Overall, I think the Changan Qiyuan New Q05 is still more worth considering. What do you think?

For ordinary families choosing a commuting pure electric SUV, space, driving quality, and long-term vehicle guarantee are the three hard standards, with the 80,000 Yuan price point being the budget red line for most ordinary car buyers. In the current new energy vehicle market, Changan Qiyuan New Q05 and Leapmotor A10 hold steady on the popular list, the prices of the two cars overlap, and it is also easy to feel conflicted. So how to choose these two cars, let us analyze it in detail today.

On pricing level, Leapmotor A10 official guide price 65,800-86,800 Yuan, entry threshold low, focusing on low-cost short-distance commuting, around 80,000 Yuan you can buy 505 Enjoyment Edition model; Changan Qiyuan New Q05 official guide price 79,900-114,900 Yuan, after terminal discount from 69,900 Yuan, after high configuration version price drop, 80,000 Yuan budget can reach 405Max model. Relying on state-owned enterprise manufacturing heritage, Changan Qiyuan New Q05 has long stepped out of the domestic market to start a global layout, in May the model officially landed in the Thai market, in June advanced into Uzbekistan, in August landed in Indonesia and various countries in Central and South America, in October landed in the strict European market, possessing solid global car quality. Today's comparison, we also focus on Changan Qiyuan New Q05 405Max and Leapmotor A10 505 Enjoyment Edition to carry out, both cars actual price are more than 70,000 Yuan, also possess discussion significance.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Space performance is a key watershed for family vehicles, Changan Qiyuan New Q05 as a compact SUV, 2735mm wheelbase advantage is prominent, rear row horizontal and longitudinal remainder is sufficient, 1.8 meters tall passengers, also can have more than one fist of legroom, with three adults fully loaded legs, shoulders no squeezing, after installing child safety seats remaining surplus space, trunk is neat with large depth, baby strollers, daily life supplies, camping full set equipment can be easily stored.

Leapmotor A10 positioned as a small SUV, wheelbase 2605mm, relying on space optimization to increase trunk volume, single person, double person commuting storage is enough, but rear legroom is cramped, 1.8 meters tall passengers, just some leg bumping, during holidays whole family travel together, rear passengers long time sitting easily tired, relatively hard to adapt to three-generation family normalized travel.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Including comfort configurations, two cars also pulled apart gap. Two cars standard front seat heating, winter cold get on car do not need endure cold seat cushion. But Changan Qiyuan New Q05 additionally equip driver seat ventilation, driver massage, summer say goodbye to seat stuffy, long distance driving massage relieve waist back pain, rear seat backrest angle adjustable, passengers can independently switch lying sitting posture. Air conditioning configuration, Changan Qiyuan New Q05 carry full automatic constant temperature AC + rear independent air vents, whole car temperature balanced; Leapmotor A10 equip manual AC, cancel rear air vents, summer high temperature travel rear cooling slow, comfort poor.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Cabin materials and smart configurations, directly determine our impression. Changan Qiyuan New Q05 whole cabin large area soft wrapping cover door panel, center console, armrests and other high frequency touch areas, plus global manufacturing quality inspection standards, long time bumpy road conditions not easy appear interior noise. Car machine compatible most mobile phone ecosystem, built-in 50W car wireless fast charge, save inside car messy wire lines. Same class rare cabin smart fresh air system, can effectively purify inside car air, whole family travel more healthy. Leapmotor A10 interior soft package only concentrated on center console local area, door panels mostly hard plastic, inside car materials lean basic, common car machine interconnection functions indeed can achieve, but phone interconnection only support HUAWEI HiCar, Changan Qiyuan New Q05 then on this basis out CarPlay, Carlink and Honor phone interconnection, can achieve more mobile phone brand interaction experience.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Power, three-electric performance, relate to long term vehicle care convenience. First talk about battery, Changan Qiyuan New Q05 all series standard CATL power battery, large factory cell stability through extensive verification, match 6 years or 150,000 km whole vehicle warranty, long term vehicle use guaranteed; Leapmotor A10 equip Gotion High-tech / Jiangsu Zhengli two battery types, whole vehicle warranty only 4 years or 120,000 km, later maintenance guarantee weak.

Power part, Changan Qiyuan New Q05 carry 120kW drive motor, city start, fast road overtaking power step follow step have, long time uphill full load also calmer; Leapmotor A10 max power 90kW, daily city commuting smooth enough, high speed overtaking, full load climbing power reserve insufficient, need reserve longer acceleration distance. Range aspect, Leapmotor A10 CLTC range 505km, small advantage, Changan Qiyuan New Q05 405km version meet daily commute, but also given 506km long range version option, balance long distance travel needs. Additionally, Changan Qiyuan New Q05 entry level battery direct cooling, Leapmotor A10 entry level air cooling, relatively, Changan Qiyuan New Q05 heat dissipation ability will be stronger.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Comprehensive overall product power, Leapmotor A10 starting price friendly, suitable for single living office workers, young couples daily commuting. Changan Qiyuan New Q05 rely on global car strict manufacturing standards, space, comfort configuration, power advantage, more adapt to multi-member family full scenario vehicle needs. So, 80,000 Yuan budget want balance quality and practicality, I think Changan Qiyuan New Q05 is more worth attention option.

With a budget of under 100,000 to buy a pure electric SUV, if you want to balance daily grocery shopping and kids transport with weekend camping and gatherings, which one is better, Changan Qiyuan New Q05 or Leapmotor A10? I believe this is a question many friends are pondering. Today, we won't beat around the bush, directly comparing two configurations where their terminal prices are both over 70,000: Changan Qiyuan New Q05 2026 Model 405 Max, Leapmotor A10 2026 Model 505 Joyful Edition, to see which one is truly the best travel companion?

Purchasing major items like cars, stability and reliability are absolutely the most important. So where do we look to see if an EV is stable and reliable? Quality control, technology, and the three-electric systems are core elements. At the quality control level, both sides are quite capable, as they are all global vehicles meeting strict global testing standards. Changan Qiyuan New Q05 was launched in Thailand in May and will enter more overseas countries soon. Leapmotor A10 is expected to enter the European market in the third quarter of this year. So what about the three-electric systems and technology?

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 performs well, equipped with CATL cells and Golden Bell 2.0 3C fast charging battery technology. The chassis also has protective plates for better protection. Usually, if driving on unpaved roads, fishing, camping, etc., there is no need to worry too much about scraping the chassis and damaging the battery. Regarding range, this car is 405km fully charged, of course, it also has 506km optional, and they are all CATL cells, trustworthy.

(Leapmotor A10)

(Leapmotor A10)

Leapmotor A10 is equipped with cells from Jiangsu Zhongli or Gotion High-tech, belonging to second-tier brands. It uses liquid cooling technology, fast heat dissipation, and is safe enough. However, it is worth mentioning that only the high-spec of Leapmotor A10 uses liquid cooling, the low-spec uses air cooling technology, heat dissipation is not that capable. Changan Qiyuan New Q05 low-spec uses direct cooling, heat dissipation effect is better than air cooling, high-spec also uses liquid cooling heat dissipation. Regarding range, this car is given 505km, fully charged can run a bit further. Simply put, at the same price, Changan Qiyuan New Q05 battery is from a major factory more reliable, Leapmotor A10 range is longer runs further, so how would you choose?

(Changan Qiyuan New Q05)

(Leapmotor A10)

Next, let's look at space and comfort, this difference is quite large. Changan Qiyuan New Q05 is a compact SUV, wheelbase 2735mm, Leapmotor A10 is a small SUV, wheelbase 2605mm, lagging behind by 130mm. Going out one or two people daily is nothing, but if three or five friends, parents and family go out together there is a difference.

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Taking an adult with height 175cm as a reference, enter the driver's seat of the two SUVs respectively and adjust the sitting posture, then come to the second row to sit. At this time, the reviewer in the back row of Changan Qiyuan New Q05, headroom and legroom respectively can still remain 1 fist and 2 fists. Its rear backrest angle can also be adjusted, long time riding car can have different sitting posture, can relieve certain fatigue sensation. At the same time, hot summer and cold winter, Changan Qiyuan New Q05 back row also has air conditioning vents, can give back row better riding experience.

(Leapmotor A10)

(Leapmotor A10)

While the reviewer in the back row of Leapmotor A10, headroom and legroom respectively remain 1 fist and 1 fist 3 fingers, seat backrest angle is relatively small, also cannot be adjusted, long time riding will be relatively tired. But if there are small babies at home, this small car is good because it comes with a small table, can put toys, tablet, but from safety start, driving time does not suggest use.

(Leapmotor A10)

Furthermore, regarding sitting comfort, this price A10 offers few configurations, only driver electric adjustment and front row heating, seat fit is also average. Daily commuting is certainly no problem, but sitting in the car for one or two hours is still very tiring.

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 then front row all come with electric adjustment, driver's seat is the most comfortable place, headrest, lumbar support, heating, ventilation even massage functions all have, work lunch break, camping driving tired, directly fold down seat lie down open massage function, half hour later immediately can restore state.

Now buying car smart technology definitely cannot lag, two cars are conventional L2 level assisted driving nothing much to say, but cockpit is big different. Leapmotor A10's Leapmotor OS system ecosystem is still good, card layout operation is also simple direct; Changan Qiyuan New Q05 is Tiandu smart cockpit, also smooth and fluid, and than Leapmotor A10 more has Carlink, CarPlay and Honor Link, for using Apple and Honor phone friends more friendly, and more out voice command for visible content function, no need wake directly can say out command operation, use more convenient.

Summary:

After a comparison, two cars have their own unique selling points. Leapmotor A10 wins in range being long enough, while Changan Qiyuan New Q05 is more like an "all-rounder". CATL cells + Golden Bell battery technology, quality makes people feel relieved; wheelbase is 130mm larger, back row backrest adjustable, multi-person travel more free; plus driver ventilation massage, voice command for visible content etc configurations, indeed capable. If I were to choose, I would vote for Changan Qiyuan New Q05, after buying every day have to drive, to yourself a little better, than anything is worth. What do you think?

"Going Global", some automakers view it as a lifeline for sales transfer; if they cannot compete domestically, they sell cars overseas; others practice it seriously, ensuring both domestic vitality and overseas competitiveness.

For this, strategic rotations regarding the overseas market have happened one after another. In one year, Changan, SAIC, GAC, and Great Wall have all "made moves" on their overseas leaders.

In the second half of 2025, Changan Motors completed multiple organizational structure adjustments targeting the overseas market.

First, Ye Pei was promoted to Executive Vice President of Changan Motors, succeeding Wang Hui who previously oversaw overseas business, becoming the main lead for Changan Motors' globalization strategy.

Subsequently, former Executive Vice President of Changan Mazda Deng Zhitao was transferred to the head of the Southeast Asia Business Unit, reporting directly to Executive Vice President Ye Pei. Additionally, Executive Vice President Peng Tao is responsible for Central/South America and Middle East/Africa markets.

Previously, Changan had promoted Wang Hui from General Manager of the Overseas Development Department to Chairman of Avatr Technology. The location selection and construction of his Thailand Rayong factory were key layouts for Changan's overseas expansion.

Unlike other automakers, Changan's overseas expansion can be considered true globalization; not only own-brand vehicles but also joint-venture brands are included in the strategic planning.

From January to May this year, Changan's cumulative overseas sales reached 363,648 vehicles, accounting for 39.66% of the group's total. This shows that overseas business has become an indispensable part of Changan. With multiple Executive Vice Presidents taking command, its importance is naturally exceptional.

Public data shows that as the head of SAIC International, Yu De played an irreplaceable role during SAIC's critical "going global" period. Starting from 2025, the position of General Manager of SAIC International has been taken over by Cui Weiguo.

Cui Weiguo is a veteran of SAIC. During his tenure at SAIC GM, he participated throughout the introduction of the Buick GL8 from the first generation to subsequent multiple updates, being an important hero for the continued best-selling of this ace model.

In 2014, Cui Weiguo was promoted to Deputy General Manager of SAIC Passenger Vehicle Company, and subsequently fed the successful experience accumulated from joint-venture brands into the product development of the own-brand segment.

In early 2025, SAIC Motor Group launched a major organizational structure reform named "Major Passenger Vehicle Segment", integrating Roewe, MG, Rising, SAIC International, Research & Development Headquarters, LingShu Technology, and Overseas Mobility segments, and implementing collective decision-making for major matters of the own-brand segment.

In this round of deep adjustment, Cui Weiguo was appointed as Executive Director of the Overseas Marketing Department of the Major Passenger Vehicle Segment, comprehensively coordinating the overseas business of own-brand vehicles such as Roewe, MG, and Rising. At the same time, he officially took over SAIC International. Business information shows that in August 2025, Cui Weiguo was added as a director of SAIC International.

After a wave of strategic changes, handing over the heavy burden of overseas business to him, it is clear that Cui Weiguo is one of the most valued veterans of SAIC.

It is worth noting that around the time SAIC released "Overseas Strategy 3.0 — Glocal Strategy" in high profile, the overseas market environment also changed drastically. In 2026, SAIC's overseas business showed strong growth resilience. From January to May 2026, SAIC's cumulative vehicle exports reached 543,000 vehicles, ranking third among domestic automakers, with year-on-year growth exceeding 60%, and market share of approximately 13.4%.

GAC's overseas personnel changes were the most radical.

In November 2025, Chen Jiacai officially joined GAC, becoming Deputy General Manager of GAC Group, and comprehensively responsible for GAC's overseas business. Shortly after, the official announcement stated, Chen Jiacai was listed in the Group Leadership Team.

It should be known that Chen Jiacai is not a GAC veteran, but a "foreign monk" (outsider). Once he joined, he was responsible for the overseas business which GAC highly valued, it is not an exaggeration to call it "radical".

Under Chen Jiacai's leadership, GAC's export volume reached nearly 100,000 vehicles from January to May this year. Although accounting for less than one-sixth, it skyrocketed by 135% year-on-year. Under Chen Jiacai's management, GAC International's future is immeasurable.

On May 10, China Brand Day, GAC appeared on CCTV Special Report, with Chen Jiacai representing the group to accept an exclusive interview. Why was he able to obtain such honor in just half a year after joining?

This writer's opinion is that Chen Jiacai did not fail the group's expectations, skillfully used and displayed the overseas experience accumulated at Chery, allowing GAC to gradually achieve the transition from "Product Export" to "Systematic Export", from "Scale Overseas Expansion" to "Value Overseas Expansion".

Handing power to an outsider, the move GAC made seems to be right.

With frequent personnel changes, Great Wall finally had thoughts on the overseas segment.

In June 2026, multiple media reported that Shi Qingke, President of Great Wall International, had resigned, with Zhang Genshen, President of Brazil-Mexico Region, as his successor. Although Great Wall's internal response stated "the report is false", from hard actions such as DingTalk architecture change and labor contract re-signing, it is an undisputed fact that the overseas architecture has been largely adjusted.

The core of the adjustment is shifting from "Centralization" to "Decentralization". Previously, "Great Wall International" as an independent tier-one organization had unified allocation power of R&D, Production, Supply, Sales, and Service; after adjustment, decision-making power was recalled to Group President Mu Feng, and overseas functions were decomposed and assigned to corresponding middle platforms of the group respectively.

On the surface, this adjustment is a rebalance of organizational efficiency, but behind it lies deeper logic of the master of the house. Sources point out that this adjustment is related to Chairman Wei Jianjun's perception of the "drawbacks of delegating power" — issues such as cost control, brand premium, and compliance risks have become prominent with the expansion of overseas scale.

Data shows that from January to May this year, Great Wall's overseas sales reached 231,258 vehicles, accounting for 48.60% of the group's total. Basically, the importance of Great Wall's overseas business has reached a level comparable to Chery. At this moment, strategic adjustment may also be reasonable.

Early Chinese automakers' overseas expansion was essentially a foreign trade behavior centered on product export, with overseas heads mainly taking on sales functions. Now, this old path is no longer feasible.

Changan decomposed overseas business by region, SAIC established a global talent rotation system, GAC delegated decision-making chains from Group Headquarters to Brand BU heads, and Great Wall split the overseas "independent kingdom". Focusing on overseas cuts, Chinese automakers are unanimously eyeing another big bounty.

Following the successful conclusion of the Shanghai, Guangzhou, and Changsha legs, on June 13, Changan Qiyuan's exclusive sponsorship of Cao Ge's "Open Your Ears and Listen to Me" tour landed spicily in the brand's headquarters -- Chongqing. Changan Qiyuan used "Sizzling Hot and Broaden Horizons" as the core of communication, deeply combining Chongqing's unique urban heritage, successfully created an immersive on-site experience that is perceivable, check-in-worthy, and shareable, giving the national brand and new generation a livelier, more resonant communication method, completing the shift from niche traffic exposure to brand mindset consolidation, setting a new benchmark for cross-industry marketing of automobile brands.

Sizzling Resonance: Mutual Pursuit between National Brand and Golden Melody King

Currently, new energy vehicle market competition has shifted from product parameter comparison to a clash of user emotional value and brand warmth. Music, as a mass language crossing boundaries, has become the ideal medium for brands and users to establish deep connections. Changan Qiyuan joining hands with Golden Melody King Cao Ge is exactly such a cross-border choice with both emotional warmth and population fit.

Cao Ge has cultivated the music industry for many years. Classic works like "Betrayal" and "Lonely Mr." never cease to be sung, representing the youth memories of the '80s and '90s generations, while continuously resonating within the young circle, possessing both national reputation and new generation influence. As an important representative of Changan Automobile's digital intelligence transformation, Changan Qiyuan is positioned as a "National Premium New Energy Brand", always focusing on user groups who love life and pursue quality. They embrace the travel innovation brought by smart technology and cherish emotional connections with warmth, having a natural closeness to music and stars. Based on this highly fitting user mindset, Changan Qiyuan joined hands with Cao Ge to start a music cross-border journey, using music as a bond and passion as resonance, allowing brand warmth to naturally penetrate boundary circles, truly realizing deep emotional links between brand, product, and users.

Sizzling Breaking Circles: Passionate Collision between Mountain City Characteristics and Product Experience

From Shanghai, Guangzhou, to Changsha, Changan Qiyuan has continuously leveraged the emotional penetration power of the music circle and Cao Ge's influence, constantly unlocking new scenarios for brand and young user communication. Every stop is not just a stage performance, but an emotional connection face-to-face, heart-to-heart with users, continuously conveying the brand's original intention: "Making the Mobile Home Fully Happy".

For this Chongqing leg, Changan Qiyuan maximized the brand's home turf momentum of the "Headquarters". Chongqing's bold and hot city IP, three-dimensional and scattered mountain city topography, plus the internet-famous city attribute that everyone loves to check-in and share, provided perfect soil for offline scenario marketing. Using "Sizzling Red" as the main visual style, creating a theme exhibition booth, deeply integrating Chongqing's city temperament with the product's young expression, forming strong visual memory points.

In addition, Changan Qiyuan not only set up a Cao Ge co-frame check-in booth, narrowing the distance between stars, fans, and the brand, but also combined with trend modification culture, setting up a new Q05 Itasha painting exclusive check-in area, adapting to young user social sharing needs, igniting a brand "Sound Wave" craze. Changan Qiyuan integrated the three-dimensionality of the "Mountain City", the emotional sense of "Sizzling Hot", and the communication sense of "Internet Celebrity", into the offline booth and interactive experience, making the product a touchable, photo-worthy, shareable social symbol on site, successfully enabling young users to achieve a mindset conversion from "Seeing the Brand" to "Remembering the Brand".

Global Pattern: Accelerating from Local Hot Sales to Global Stage

As an important representative of Changan Automobile's digital intelligence transformation, Changan Qiyuan has always adhered to the positioning of a "National Premium New Energy Brand", with the brand image of "Responsible, Warm, and Capable", continuously deepening user value and brand warmth. At the Chongqing stop, Changan Qiyuan not only accompanied Cao Ge and fans throughout the journey, but also conveyed the brand's concept of "Making the Mobile Home Fully Happy" in daily travel and on-site interactions.

It is worth mentioning that Changan Qiyuan's all-new Q05, as a strategic model built for the global market, with the superior product value of "All CATL Batteries, Great Intelligence, Spacious Vehicle", became the on-site check-in focus, echoing the brand's positioning of "National Premium".

Continuously gaining user recognition in the market. In May, Changan Qiyuan overall delivery was 34,528 units, among which the all-new Q05 delivered 15,954 units, retaining the compact SUV sales champion title; on May 28, the all-new Q05 launched in Thailand, only 3 days, order numbers broke through 3,000 units, blockbuster strength extended from domestic to overseas.

Cross-border Deep Plowing: Building New Brand Upward Momentum with Five-Dimensional Linkage

Changan Qiyuan joining hands with Cao Ge's tour is not a simple brand exposure, but through a combination of "In-depth IP Binding + Local Scenario Customization + Product Landing Conversion + User Long-term Operation", exploring a more distinctive cross-border marketing system, creating a five-dimensional linkage marketing closed loop of "Music + Celebrity + Brand + Product + User", becoming a benchmark landing project for Changan system digital brand transformation. After the Chongqing stop, the tour will continue to land in Hefei, continuously releasing cross-border momentum to help brand upward.

Looking at Changan Qiyuan's brand upward journey, cross-border marketing has long become Changan Qiyuan's brand distinct background color. From adopting the national treasure Mang Cancan, joining hands with Tongliang Dragon Football, Portuguese National Team, to J-10C cross-border co-branding, "Angry Birds" global IP co-creation, to this time deeply integrating music tour with city culture and user scenarios, Changan Qiyuan has always carried out diversified cooperation around user interests and lifestyles, continuously enriching the interaction forms between brand and users. Subsequently, Changan Qiyuan will continue to take high-quality products and thoughtful service as the cornerstone, continuously deepening the cross-border operation system, deepening the emotional bond between brand and users, joining hands with the vast user base to rush to the new future of intelligent travel.

After the successful conclusion of three performances in Shanghai, Guangzhou, and Changsha, on June 13, Cao Ge's "Open Your Ears and Listen to Me" tour concert, exclusively sponsored by Changan Qiyuan, landed in the brand's home base - Chongqing. This event used "Hot and Spicy, Broaden Your Horizons" as the communication core. Combined with Chongqing's unique urban style, it created an immersive experience site, combining visibility, interactivity, and communicability. This national car brand used this opportunity to close the distance with the young group, using novel communication forms to complete traffic conversion and brand concept implantation, establishing an excellent example of cross-border marketing in the automotive industry.

Hot Frequency Alignment: Two-way cooperation between National Brand and Powerful Singer

Nowadays, the competition in the new energy vehicle market has long been no longer limited to hardware parameter comparison, brand emotional value and humanistic temperature have become the key to fighting. Music as a communication language universally used by all people is an excellent carrier for brands to connect consumers and establish deep connections. Changan Qiyuan choosing to join hands with powerful singer Cao Ge is exactly an excellent cross-border that considers emotional resonance and audience matching.

Cao Ge has deepened his work in the music industry for many years. "Betrayal", "Mr. Loneliness" and other tracks have extremely high singability, both are the youth memories of the post-80s and post-90s generations, and also gained the love of the current young group. National reputation and new generation influence are both equipped. As the core brand of Changan Automobile's digital transformation, Changan Qiyuan positions itself as a national high-quality new energy vehicle, target customer group loves life, pursues car quality. They are willing to experience new technologies of intelligent travel, and also value emotional companionship. They have a strong interest in music and entertainment content. Based on highly consistent audience positioning, both sides used music as a bridge and love as a consensus, so that brand warmth broke the wall between circles, and realized deep emotional connection between brand, product and consumers.

Trend Breakthrough: Mountain City Characteristics and Real Car Experience Smoothly Combined

From Shanghai, Guangzhou to Changsha, Changan Qiyuan relied on the communication power of music IP and the personal influence of Cao Ge to continuously explore new scenarios to communicate with young users. Every stop of the concert is not only a feast of audio and video, but also a chance for the brand and fans to communicate face to face, continuously conveying the brand's original intention of "Making the mobile home fully happy".

This time in Chongqing, Changan Qiyuan fully leverages the advantages of the local home court. Chongqing's passionate and frank city label, the mountain city terrain of high and low, plus the check-in communication attributes of this internet-famous city, laid a good foundation for offline scene marketing. The scene created the theme exhibition area with hot red as the main visual, combined the mountain city temperament with the brand's youthful expression, and the visual memory point was full.

The site not only set up a celebrity photo check-in area to allow the audience and fans to interact with the brand at close range, but also combined with the trend modification culture to create a new Q05 personalized painting experience area, fitting the young people's social sharing habits, and the brand heat continued to climb. Changan Qiyuan integrated the characteristics of the mountain city, the hot atmosphere, and the internet-famous communication attributes into the offline exhibition area and interaction links, making the new car a fashionable element that can be viewed, photographed, and shared, step by step making young consumers go from knowing the brand to firmly remembering the brand.

Looking Globally: Domestic Market Hot Sales, Steady Development of Overseas Territory

As an important part of Changan Automobile's digital transformation, Changan Qiyuan adheres to the positioning of "National Premium New Energy Brand", with a responsible, warm and powerful brand image, continuously excavating user value and conveying brand temperature. At the Chongqing concert site, the new Q05 accompanied the whole process. In the view and travel, site interaction, constantly interpreting the brand concept of "Making the mobile home fully happy".

It is worth mentioning that the new Q05 is the main model created by the brand for the global market. The three-electric system is stable and reliable, intelligent configuration is leading, and space performance is class-leading. With outstanding product strength, it has become the focus of the scene, and also perfectly interpreted the positioning of "National Premium".

This model has a bright market performance: In May, the cumulative delivery of Changan Qiyuan full series models reached 34,528 units, among which the new Q05 delivered 15,954 units in a single month, once again taking the number one place in compact SUV sales; On May 28, the car landed on the Thai market, and the orders broke through 3,000 units in just 3 days, and the blockbuster strength extended from domestic to overseas.

Deep Cultivation in Cross-Border: Multi-dimensional Linkage to Help the Brand Steady Advance

Changan Qiyuan partnered with Cao Ge to carry out tour cooperation. It is not a simple brand exposure, but adopts the comprehensive strategy of "IP deep binding + local scenario customization + product landing conversion + user long-term operation", building a unique cross-border marketing model, constructing a five-in-one marketing closed loop of music + celebrity + brand + product + user, and also becoming the benchmark project of Changan Automobile's digital brand transformation. After the Chongqing leg concluded, the tour will also enter Hefei, continuously releasing cross-border value and boosting brand development.

Looking back on Changan Qiyuan's brand development road, cross-border marketing has long become the distinct background color of the Changan Qiyuan brand. From adopting the national treasure Mang Cancan, joining hands with Tongliang Dragon Football, and the Portuguese National Team, to the J-10C cross-brand co-branding and the "Angry Birds" global IP co-creation, this time will again combine music performance, urban culture, and user scenarios deeply. Changan Qiyuan has always carried out cross-border cooperation around public interest and daily travel scenarios, continuously enriching interaction forms. In the future, the brand will continue to take high-quality products and thoughtful services as the foundation, improve the cross-border operation system, deepen the emotional connection with consumers, and join hands with users to go to the new journey of intelligent travel together.

On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.

Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy

The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.

In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.

In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.

With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.

Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community

Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.

The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.

At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.

The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.

On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.

618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.

This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".

On June 13, the 2026 Chongqing International Auto Show officially kicked off. Changan Mazda made a strong appearance at the N8 Hall booth with the theme "Still Mazda", gathering the classic MX-5 legendary sports car, global strategic new energy models MAZDA EZ-6, MAZDA EZ-6 and EZ-60 Year of the Horse Edition, focusing on showcasing the brand's rich results in new energy transformation. The event not only announced multiple user co-creation plans, but also launched the 618 Mid-Year Car Purchase Grand Promotion simultaneously, sincerely rewarding consumers and brand fans.

Based on global R&D and manufacturing standards, Changan Mazda's new energy models have received high recognition at home and abroad, successfully setting a benchmark for new energy values in the industry. Among them, MAZDA EZ-6 won the "2026 World Design Car of the Year" award, becoming the first domestic new energy model to win this major international award; MAZDA EZ-6 performance was also equally bright, being the only SUV model in the world to sweep 8 world top design awards. In terms of core safety, both models were developed and built according to China-Europe Dual 5-Star safety standards, EZ-6 possesses 5 international authoritative safety certifications such as C-NCAP, E-NCAP, EZ-60 battery safety indicators met the new national standard and European standard ahead of schedule. Changan Mazda also made a solemn promise to all new energy owners: Lifetime Battery Self-Ignition Insurance Coverage, guaranteeing unlimited mileage, unlimited first owner.

Excellent handling performance is the continuation of Mazda's "Unity of Man and Machine" gene. On the professional racing circuit, EZ-60 won the China New Energy Vehicle Rally Championship Circuit SUV Group Champion and the Rally Overall Ranking Runner-Up. Changan Mazda owner and race champion driver Ji Hao came to the auto show site and shared the experience of driving the unmodified factory EZ-60 to participate in the race. In the 6-day high-intensity schedule totaling 910 km, this car faced the competition of over 100 participating vehicles, and stood out from 100 vehicles of 27 brands with stable quality and excellent tuning, verifying the hardcore strength of mass-produced models with actual combat.

Relying on solid product capability, Changan Mazda successfully obtained whole vehicle certification for the three major markets of EU, UK and Australia, becoming the first domestic joint venture new energy auto enterprise to win three overseas certifications. Not long ago, more than 80 overseas dealers from Europe, Australia and Thailand visited the Nanjing production base in person and gave full affirmation to the brand's production process and quality control system. Currently, overseas orders and pre-sale trends for EZ-6 and EZ-60 continue to rise. In the domestic market, EZ-60 has steadily sat on the sales champion throne of joint venture new energy medium-sized SUV for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automotive Sales Branch, stated that now Changan Mazda has become the global center for new energy whole vehicle design, R&D, manufacturing and export for Mazda, every Mazda new energy vehicle is a full-fledged global model.

Deeply cultivating the domestic market for many years, Changan Mazda boasts 5 million loyal users, and the brand has always adhered to the "User+" mindset, creating a value community where the brand and users coexist. In 2026, the brand continued to land diversified user co-creation activities and built a full-lifecycle user ecosystem. Previous activities such as "Wish Journey" and "Owner Story Collection" recorded warm stories between owners and the brand, with vivid images of charity enthusiasts, caring car friends, and couples connected by cars, outlining a warm brand background.

At the same time, the two plans "Happy Mazda Creator" and "Citizen Ambassador" provided a platform for owners to share car life and spread brand reputation. Young owner Sun Jingyi also shared her experience of participating in the event on site. The relaxed atmosphere and mutual help among partners made more people willing to join. For the youth group, the "Young Seedling Plan" Season 2 went into major universities across the country, supporting the launch of the EZ-60 National University Modification Design Competition. Not only did it help youth creativity land, but it also opened summer internship positions to promote the deep integration of industry and education.

During this Chongqing Auto Show, Changan Mazda simultaneously launched the "Enjoy Summer Scenery 618 Grand Promotion" event, the welfare activity will last until June 30. Car purchase users can enjoy up to 20,000 yuan National Trade-in Subsidy, 17,000 yuan Manufacturer Trade-in Subsidy; purchasing designated models, can also receive a special exclusive set worth 7,999 yuan, including factory charging pile, LLumar Sun Film and dedicated floor mats. In terms of financial policy, full series models support 0 Down Payment 5-year low interest plan, annual interest rate as low as 1.99%, while superimposing value 7,999 yuan Lifetime Zero Combustion Benefits. In addition, all consumers who come to the store to test drive new energy models can receive the National Intangible Cultural Heritage Jinling Gold Foil gift.

Inheriting the century-old brand gene, sticking to global car-making standards, connecting user emotions and social public welfare. From now on until June 21, welcome citizens to go to Chongqing International Expo Center N8 Hall Changan Mazda booth, experience the unique charm of global models up close, and seize the 618 car purchase opportunity.