Recently, major automakers successively released May sales data. It is not difficult to find that overseas sales are gradually becoming a new growth engine for Chinese automakers.

Among them, Changan Automobile's performance was particularly outstanding. In May, the group's total sales reached 209,100 units, with overseas sales reaching 70,700 units, a year-on-year increase of 38%, accounting for 33.8% of total sales. This means that, on average, one out of every three cars sold reaches the overseas market.

It is worth mentioning that on May 28, Qiyuan Q05 (NEVO Q05) was launched in Thailand, with orders breaking 3,000 units in just three days. By aggregating monthly sales from January to May, Changan Automobile's cumulative overseas sales for the first five months of 2026 were approximately 356,000 units, achieving 47.5% of the annual overseas sales target of 750,000 units. Under the current growth trend, achieving the annual target is almost inevitable, and going global has already become the key path for Changan to create a second growth curve.

Against the backdrop of intensifying geopolitical uncertainties and continuous upgrades in industry competition, compared to the striking sales growth rate, the underlying logic behind the growth deserves more attention. The 38% year-on-year growth overseas is not from a single-point breakthrough in one market, but the result of multiple regional markets working together and the continuous release of overall momentum. One can say that Changan is upgrading its overseas expansion from "going out" to "going in", and then to "taking root", gradually exploring a sustainable development path from "Changan China" to "World Changan".

Behind all of this is the advance planning and long-term investment at the strategic level. Changan has always adhered to the concept of "No Changan without overseas presence, no overseas base without overseas commitment". At the Beijing Auto Show, Changan Automobile officially released the "Inclusive" Plan 2.0, marking its globalization strategy from "product export" to a comprehensive upgrade to "industrial going global". Based on this plan, Changan adheres to the four principles of "Long-term, Localized, Systematic, and Integrated ESG Construction", continuing to deepen the "152" global market layout, shifting globalization development from product trade-led to a full-business comprehensive model covering manufacturing, trade, investment, service, and ESG construction. The goal has surpassed simple export sales figures and points towards deeper localized operations and systematic going global capabilities.

In recent years, this path has gradually materialized. In 2025, Changan's total exports reached 637,000 units, a year-on-year increase of 18.9%. Currently, Changan's global sales network has expanded from 63 countries in 2020 to 118 countries and regions, with cumulative overseas sales outlets reaching 1,124. Moreover, Changan has cumulatively built 22 global manufacturing bases, with overseas capacity reaching 350,000 units, having already moved towards the stage of systematic deep cultivation of the going global system.

What deserves more attention is that Changan is not simply selling products to overseas markets, but gradually forming a localized operation logic adapting to local conditions in the globalization process. Aiming at the industrial base, consumption habits, energy structure, and market maturity of different regions, Changan is exploring differentiated development paths and building its own regional momentum in the global market.

In the Southeast Asian market, Changan chose to open a new situation through industrial chain layout. Last May, Changan Automobile's first overseas new energy vehicle factory—the Rayong Factory in Thailand officially went into production, providing manufacturing support for the three brands of Changan, Deepal, and Avatr. The supporting Thailand spare parts warehouse currently under construction will also further improve the local service system. As capacity, supply chain, and service networks gradually land, Southeast Asia is becoming an important pivot for Changan's new energy vehicle global layout.

In Europe, a value hub of the global automotive industry, Changan focuses on brand building and value enhancement. From January to April 2026, Changan exported 10,672 units to Europe, a year-on-year increase of 629.5%. At the same time, Changan signed to become the global official partner of the Portugal national team in May, continuously enhancing brand awareness through sports marketing and localized communication. For Changan Automobile, the significance of the European market has never been just sales growth, but an important touchstone for global brand value and market recognition.

In the Latin American market, Changan promoted deep localization around the local energy structure and usage scenarios. This March, Changan Automobile's Brazil factory officially went into production. The first phase plans to produce fuel, hybrid, and plug-in hybrid models, and all series are equipped with flexible fuel engines, compatible with gasoline, alcohol, and mixed fuel in any proportion, fully adapting to the important market characteristics of Brazil which is dominated by ethanol fuel. This is not only the landing of capacity but also an important step for Changan to achieve localized operations and long-term roots in the Latin American market.

In the Middle East and African market, Changan relies on long-term accumulation to continuously release growth potential. After more than thirty years of deep cultivation, Changan has established a stable channel system and brand foundation. In 2025, the Egypt team's annual sales grew by 328% year-on-year. The market share of the fourth-generation CS55 PLUS CKD products jumped to first in the sub-market. The Changan brand sales entered the top five in local world brands and top three in local Chinese brands, demonstrating the value returns brought by long-termist layout.

At the same time, Changan continues to improve its new market layout, promoting Avatr to land in Uzbekistan, implementing localized production of star models in Kazakhstan, promoting the Deepal series into Côte d'Ivoire and radiating to the West African market, and carrying out systematic training on G318 and new energy technologies in Saudi Arabia, Bahrain, and Kuwait. These measures not only accelerated Changan's penetration speed in new markets but are also gradually forming a localized operation network where technology, brand, and service support each other, providing solid regional support for globalization development.

From Southeast Asian manufacturing bases to European brand building; from Latin American energy adaptation to Middle East and African long-term cultivation, Changan is using the practice of different markets and different paths to prove that true globalization is not simply copying successful experiences, but building long-term competitiveness based on understanding and integrating locally. As more and more regional markets begin to form synergies, a globalization system covering R&D, manufacturing, brand, channels, and services is also becoming Changan's new growth flywheel.

Behind the continuous release of regional market momentum, essentially, it cannot be separated from the long-term support of technology, talent, and organizational capabilities. For Changan, globalization competition is no longer just competition in products and sales, but competition in systemic capabilities. In response, Changan is accelerating the systematic layout of scale and globalization. On one hand, building a "Six Nations, Ten Locations" global R&D layout, having built over 200 laboratories in 16 major technical fields, and creating the industry's only "National Key Laboratory of Intelligent Vehicle Safety Technology", providing continuous support for technical depth; On the other hand, according to plans, in the next three years, the overseas team of Changan Automobile will achieve order-of-magnitude growth and high-quality breakthroughs. Overseas employees will exceed 4,600, the proportion of localized employees will exceed 70%, driving the total employment scale of the upstream and downstream industry chain to break 15,000, truly becoming the core power rooted locally, integrating locally, and serving locally.

In addition, Changan Automobile also proposed to strive to break through 200 billion yuan in brand value by 2030, join the Fortune Global 500, unswervingly create high-end brands, and achieve a leap "Towards Innovation and Progress". The proposal of this goal not only means achieving a simultaneous leap in scale and brand but also further points to reshaping the Chinese brand value benchmark in global competition.

It can be seen that Changan Automobile's going global is no longer just a story of sales growth, but represents a new logic of globalization development, moving from scale expansion to value enhancement, from market exploration to system output, from product going global to industrial going global, and from "Chinese Intelligent Manufacturing" to "Global Operations". It can be foreseen that a more global, more internationally competitive "World Changan" is accelerating towards us.

With the May auto market sales figures released, some celebrate while others worry. Yet Changan Automobile's performance report showing 209,100 units still made quite a few people sit up and take notice. It wasn't the total volume—for Changan's scale has always been there—but the 'value' within that performance report, carrying a distinct flavor compared to usual.

We need to temporarily shift our gaze away from the over-discussed 'involution' domestic market. What caught my attention most about Changan this time is not the 5.8% growth in NEVs, nor the individual performance of Qiyuan or Deepal, but that set of data: overseas deliveries of 70,700 units, a year-over-year increase of 38%. Nearly one-third of sales come from overseas; in the context of all Chinese automotive brands, this proportion is quite staggering.

You should know, just last month, Changan officially announced becoming the global official partner of the Portugal national football team. At that time, many thought this was just another sports marketing campaign. But looking at the overseas sales in May combined, you will understand this is the key move of Changan's 'Inclusive as the Sea' Plan 2.0; the globalization strategy behind it is very clear - it's not just selling cars overseas, but becoming a true global brand.

In recent years, I've visited overseas factories of many domestic autonomous brands and witnessed various 'going global' models. Some just pull domestic stock cars out to make profit via exchange rates, while others sincerely build channels and provide services. Changan belongs to the latter, and is the type that 'fortifies its camp and fights steady battles'. Starting from Southeast Asia, it gradually planted its supply chain, service system, and brand awareness. This cooperation with the Portuguese national team is more like the horn signaling an entry into the mainstream European market. This composure and strategic determination, frankly, cannot be seen on many brands that are eager for quick success.

Making the overseas market work has an easily overlooked benefit: it can strengthen domestic product capability. The logic is simple: to meet the needs of different regions, road conditions, and regulatory standards globally, your product R&D standards must be 'set high, not low'.

Specifically regarding products, this feeling becomes more obvious. For example, Changan's Blue Whale Powertrain, previously everyone thought 'domestic engine' was just a gimmick. But look at the CS75 PLUS and Eado Blue Whale Super Engine models just launched in May, directly announcing a 'launch price from 79,900 CNY', while claiming 'fuel consumption halved'. This isn't a simple price war; it's a technology popularization war. Taking a set of mature, efficient powertrains and hitting the market at this price tests the integration capability of the entire supply chain and R&D system. For ordinary consumers, spending less money to get a more fuel-efficient and reliable car is a tangible gain. This is much more sincere than piling up smart configurations you won't use.

Speaking of intelligence, Changan's recent move is also worth pondering. Their self-developed 'Tianshu' piloting end-to-end technology is ready for mass production. Many media might boast about how many TOPS of computing power or how many sensors. But what I'd rather emphasize is the three words 'end-to-end'. This used to be the capital for top players like Tesla and Huawei to show off. Changan quietly made it the core of its own 'Beidou Tianshu 2.0' plan.

I've visited Changan's software center and seen their road test data. My feeling is that traditional big factories, once determined to transform, their accumulated strengths in hardware, chassis, and safety fields actually become advantages in the second half of intelligence development. A smart car must first be a car that is good to drive. Changan's intelligent driving solution feels relatively 'steady'. Unlike some new forces that are radical in showing off skills, it releases functions bit by bit while guaranteeing safety redundancy. This intelligence dominated by 'engineer thinking' might lack some buzz, but for users who actually drive daily, it feels much more reliable.

Of course, we can't just brag about technology; we must look at the performance of each sub-brand. Deepal Automobile's May sales reached 33,243 units, a 30% year-over-year increase, with overseas cumulative sales from January to May surging by an explosive 167%. This data is quite interesting. Deepal actually undertakes the role of the pioneer for Changan's 'youthification' and 'electrification'. Its design language and marketing methods are closer to today's young consumers. The explosive growth in overseas sales shows that this design aesthetic and technical route possesses global competitiveness. Avatr delivered 7,336 units in May. Although the absolute number isn't exaggerated, its significance lies in brand elevation, the deep binding with top tech companies like Huawei, providing the best 'credit endorsement' for Changan's technical reserves.

Changan Qiyuan delivered 34,528 units in May. The hero model Q05 alone sold 15,812 units, and even launched in Thailand where orders exceeded 3,000 in just three days. What does this show? It shows Changan's multi-brand strategy is no longer simply making cars out and selling them separately, but truly finding respective niche markets and target audiences. Qiyuan targets the 'basic' of family use, comfort, and cost-performance; Deepal attacks personality and sports; Avatr guards the high-end and technology. This set of combination punches is much more refined than the extensive 'having more sons to fight' tactics used by many brands.

Finally, we must return to 'people' and 'management'. Changan Automobile's transformation in recent years appears 'smooth' largely thanks to the management's strategic determination. From the 'Shangri-La' NEV plan, to the 'Beidou Tianshu' Intelligence plan, to the 'Inclusive as the Sea' Globalization plan, any one of these three would be enough to keep an auto company busy for ten years. Changan is doing all simultaneously and is genuinely advancing them.

Five years ago, if you told me Changan would become a global technology company, I might have put a question mark. But today, looking at these 209,000 monthly sales, seeing the 38% increase in the overseas market, and witnessing the tangible product launches behind names like Blue Whale, Tianshu, and Qiyuan, I think I can straighten out that question mark. For consumers, these grand narratives ultimately translate into a more fuel-efficient CS75, a better-handling Deepal, or a smarter Avatr. And this might just be the best proof of a car company's 'strategic correctness'.

With the rising enthusiasm of users for pure electric vehicle models, car manufacturers are producing new pure electric products one after another, which has spawned many hit models. Especially in the mainstream family car market, Changan Qiyuan New A05 and Leapmotor A10 have both ranked among the top sales in their respective segments, with monthly sales exceeding 10,000 units, and the Changan Qiyuan New Q05 has even taken the sales champion of the compact pure electric SUV segment. As pure electric contenders with highly overlapping audiences, users will naturally compare the two. So where are the differences between the two cars? Which one performs better? Without further ado, let's chat about it together.

Regarding price, the full series guide price range of Changan Qiyuan New Q05 is 79,900 to 114,900 RMB. Looking at Leapmotor A10, the guide price range is 65,800 to 86,800 RMB. As a subcompact SUV, the price is slightly lower. For the sake of easy discussion, for this comparison, we choose the Changan Qiyuan New Q05 506 Max+ and Leapmotor A10 505 LiDAR version with comparable prices to launch, the prices are 95,900 RMB and 86,800 RMB respectively, the gap is not big.

(Changan Qiyuan New Q05)

(Leapmotor A10)

For family SUVs, space is a part that directly affects travel experience. As a compact SUV, Changan Qiyuan New Q05 is overall larger than Leapmotor A10 by a margin, thus bringing more spacious interior space. For family travel, rear seat crowding is a major pain point. Based on the larger space of Changan Qiyuan New Q05, even if the rear seat is fully loaded with three people, it will not be cramped. Actual test shows 180cm passengers have two fists leg remaining space, four fingers head remaining space. Long-distance travel, elderly and children can maintain a comfortable sitting posture. Leapmotor A10's space is sufficient enough, 180cm passengers have one fist leg remaining space, four fingers head remaining space. For small couples, for two-person travel, space is very sufficient, its space advantage lies in the trunk, this aspect performance is slightly better.

(Changan Qiyuan New Q05)

(Leapmotor A10)

In terms of seat functions, both cars are equipped with front seat heating functions, very warm in winter. However, Changan Qiyuan New Q05 adds front ventilation and massage functions, truly achieving warmth in winter and coolness in summer. If it is long-distance driving, seat massage can also greatly relieve waist fatigue, comfort is better. Also, Changan Qiyuan New Q05 also adds rear seat backrest adjustment function, different passengers can also find comfortable sitting posture. And Changan Qiyuan New Q05 is equipped with automatic air conditioning and rear air conditioning outlet, Leapmotor A10 only carries manual air conditioning, second row has no outlet, comfort and convenience are average.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Cabin texture and details are also a link affecting usage quality. Changan Qiyuan New Q05 cabin 80% all uses soft wrapping, touch is very delicate. And Leapmotor A10 interior also uses quite a bit of soft wrapping, but hard plastic is still relatively more, overall texture is not as good as Changan Qiyuan New Q05, still has room for improvement.

When daily car use, Changan Qiyuan New Q05 also supports HUAWEI HiCar, Carlink, CarPlay, Honor Link multiple phone interconnection methods, users of different phones can carry out interconnection. If your phone supports wireless charging, can also use 50W wireless charging, convenient at the same time charging efficiency is also quite high, intelligent fresh air can purify car interior air all the time, give family a healthier environment; Leapmotor A10 actually also supports regular smart interaction functions, but in phone interconnection and detail configuration there is missing. But luckily Leapmotor A10 is equipped with LiDAR and high-order auxiliary driving functions, travel convenience is guaranteed. However, Changan Qiyuan New Q05 higher configuration also provides LiDAR version option, matching Tiandu Intelligence can also bring good auxiliary driving experience, just price is slightly higher.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Daily driving experience, similarly hidden in details. Changan Qiyuan New Q05 carries 120kW motor, compared to Leapmotor A10's 90kW motor power is more sufficient, city overtaking, high speed acceleration when power comes as it is, one foot gas pedal can increase vehicle speed complete overtaking, fully loaded climbing won't feel power weakness, whether new driver or female driver, can drive more securely. Leapmotor A10's power can meet daily commuting needs, but encounter situation needing rapid acceleration, is quite passive.

More crucially, Changan Qiyuan New Q05 adopts CATL battery, plus 6 years or 150,000 kilometers whole vehicle warranty, stability and safety are more guaranteed, long-term car use also no need to worry about battery degradation; Leapmotor A10 then adopts Gotion High-tech/Jiangsu Zhongli battery pack, whole vehicle warranty is 4 years or 120,000 kilometers. Additionally, two cars these configurations are both liquid cooling heat dissipation, safer, while Changan Qiyuan New Q05 low config is direct cooling, Leapmotor A10 is air cooling heat dissipation, Changan Qiyuan New Q05 overall performance is better.

(Changan Qiyuan New Q05)

(Leapmotor A10)

In the end, two cars seem price similar, but in unseen places, Changan Qiyuan New Q05 considered home user pain points all: more spacious space, more reliable battery, more comfortable seats, more thoughtful details, can all for daily home burden reduction; Leapmotor A10 even to top config, in some places also performance average, for long-term car use, quality will slightly take a discount. If everyone's core demand is to give family more comfortable, more worry-free travel experience, I think Changan Qiyuan New Q05 will be a more steady choice, with A10 both are global quality, still Central Enterprise Quality Control, quality more trustworthy. Worth mentioning, Changan Qiyuan New Q05 last month already launched in Thailand, compared to Leapmotor A10 fast one step going overseas, this year will also enter Uzbekistan, Central South America, Europe and other regions, accelerate promotion globalization process.

1. Top 10 May Auto Sales Feature No Fuel-powered Vehicles

Fuel-powered cars have completely exited the stage of the top ten in passenger car retail sales for the past May. According to the May passenger car retail sales ranking released by the media, all top ten models are new energy vehicles. Among them, Geely Xingyuan ranks first with 38,800 units, Tesla Model Y ranks second with 28,900 units, Xiaomi SU7, Leapmotor A10, and Li Auto i6 rank third to fifth respectively. Among the top ten list, pure electric, extended-range, and plug-in hybrid each occupy one spot, while not a single fuel car can be seen.

In April, there was still one fuel car, Geely Binyue, in the top ten list; in March, five fuel cars were included; this number was 7 models in January this year. It took less than half a year for fuel-powered cars to go from accounting for the majority to returning to zero. CPCA Secretary-General Cui Dongshu pointed out that the May car market showed a 'cool fuel, hot new energy' trend, with the domestic new energy retail penetration rate rising to 62.9%, setting a new historical high, and the electrification substitution speed exceeding expectations.

2. Changan Ford New Energy Business Halts

Changan Ford New Energy Automotive Technology Co., Ltd., established less than three years ago, is facing a key node of shareholders selling equity. Recently, according to the Chongqing United Property Exchange, Chongqing Changan Automobile Co., Ltd. has listed for transfer the 40% equity it holds in Changan Ford New Energy, with a transfer reserve price of 154 million yuan. If the transfer is successful, Changan Automobile will no longer directly hold Changan Ford New Energy equity. The most eye-catching part of this announcement is not the number, but a detail: starting from October 1, 2025, Changan Ford New Energy will no longer undertake relevant business for Ford brand vehicle sales and after-sales, and currently has no business plans or related investment plans for vehicle sales, parts sales, etc. in the future.

In September 2023, Changan Ford New Energy was jointly established by Changan Automobile and Changan Ford Automobile Co., Ltd. At that time, Ford's pure electric SUV Mustang Mach-E was performing poorly in China. After Changan Ford New Energy was established, it quickly took over the Mach-E's operations in China and optimized and upgraded the powertrain, battery management system, and smart configurations of the vehicle. However, the sales of Ford Mach-E at the terminal market never made much progress, selling only 35 units throughout 2025. In addition to introducing Ford Mach-E, Changan Ford New Energy originally planned to launch a new model annually starting from 2025, focusing on pure EV and extended-range categories, with the first strategic model code-named CX810. However, from being exposed in early 2024 until now, two years have passed, but this model code-named CX810 still failed to hit the market.

3. Tesla Publishes Global Pending Approval List for FSD Markets

Recently, Tesla announced the global approval progress and complete list of pending entry countries and regions for its Full Self-Driving System (FSD). As of early June 2026, over 1.3 million Tesla vehicles worldwide have activated FSD, mainly concentrated in markets that have completed approval. Among them, the North American market has already fully opened FSD, the South American region has become Tesla's next expansion focus, and Europe is the region where FSD is advancing fastest recently.

In terms of the Asia-Pacific market, China has completed FSD approval and launched it early, with this function landing in 2025 with Version 13.0, initially open only to some owners. According to Tesla's recently updated Chinese owner's manual and official website information, the FSD equipped with the latest Version 14.0 will soon be re-launched in China. According to plans, Tesla aims to land in Japan by the end of 2026; India, Malaysia, Thailand and other Asian countries are also in the approval sequence.

4. Saidou Technology Launches New Brand AIVA

Another new car brand—AIVA—was released. The brand was launched by Saidou Technology, with the presence of Serres, CATL, state-owned capital platform, and Volcengine, and the brand focuses on the currently popular 'AI-defined cars' track.

The first mass-produced model AIVA ME7 is positioned as a crossover, to be released within the year, with the entire series covering the mainstream market above 200,000 yuan. The new car is produced at Serres Phoenix Factory, with plans to establish independent sales channels and target domestic and overseas markets. In terms of intelligence, AIVA will standardly equip an Intelligent Cockpit System based on the Doubao Large Model for the entire series, and Intelligent Driving will adopt the Assisted Driving Solutions provided by DeepRoute.ai.

5. Stelato New MPV, Hardcore SUV Spy Shots Exposed

Road test spy shots of two new models from the Stelato brand have been exposed, respectively a mid-to-large MPV and a Hardcore SUV. Reports say, the two new cars are planned to be launched successively within 2026. From the spy shots, the wheelbase performance of this MPV is outstanding, the side lines are neat and smooth, high probability it will focus on the mid-to-high-end new energy MPV market, focusing on intelligent cockpit, luxury driving experience and space performance, expected to be equipped with Huawei's latest HarmonyOS Intelligent Cockpit, high-level Intelligent Driving Assistance Systems and other core configurations.

The new Hardcore SUV targets the high-temperature rising high-end new energy hardcore off-road market. The road test vehicle body outline is tough and square, possessing typical high ground clearance and tough body proportions. The landing of the two new models will help Stelato build a 'Sedan+MPV+Hardcore SUV' diversified product matrix, break the limitations of single-model layout, and comprehensively cover mainstream high-end new energy submarkets.

6. Wang Chuanfu Makes Bold Claim: BYD to be No. 1 Globally in Five Years

BYD Chairman and President Wang Chuanfu stated at the 2025 Annual General Meeting held recently, "In the first quarter this year, new energy vehicles experienced the darkest moment. Affected by the January 2026 New Energy Vehicle Purchase Tax Halving Policy, car buying demand was front-loaded in November and December of last year. In the first two months this year, BYD's sales declined, but in the following March and April, with the iteration of new technologies and the rise in global oil prices, the company's new energy vehicle sales recovered month by month."

Wang Chuanfu stated that BYD's second-generation Blade Battery production capacity, released in March, is currently ramping up, and many operating data are starting to recover. With the production capacity ramping up, it is expected that monthly sales will increase by 20,000 to 30,000 units until year-end; at the same time, the company's cash flow will also improve synchronously, returning to previous levels. Looking forward, Wang Chuanfu believes that under domestic and foreign dual-wheel drive, BYD will gain significant growth in 2030, and it is expected that the company's production and sales scale can become No. 1 globally. In the past two years, BYD ranked fifth in the global auto sales rankings with sales of 4.27 million units and 4.6 million units; Toyota Motor has exceeded 10 million units in sales for five consecutive years, stably topping the global rankings.

7. 11th Gen Accord Major Redesign Incoming

Recently, the Head of Honda US Product Planning stated when interviewed by the media that the Honda Accord will undergo a major redesign, with the new car's appearance and driving experience all comprehensively innovated, with overall performance close to a brand new model.

According to informed sources, the design of the new Accord will reference the Honda 0 Series Pure Electric Sedan, and achieve balance in style. In appearance, the new car will possibly use longer shaped headlights, an optimized front grille, the rear end redesigned synchronously, paired with a new tail light group. Inside the cabin, it is expected to be equipped with a larger center console entertainment screen, while continuing the driver-centric cockpit layout. As for power, it is highly likely to continue using the current powertrain, but may be equipped with a brand new S+ Shift System.

8. Audi Unveils New Flagship Supercar

Audi unveiled the new flagship supercar Nuvolari, which is not only the spiritual successor to the R8, but is also called by Audi CEO Gao Denuo 'the manifesto for the brand's future'. This mid-engine supercar with a V8 Hybrid System, limited to 499 units, with an output of 1001 horsepower, has become the fastest and most powerful mass-produced road car Audi has ever had, planned to start delivery in the first half of next year, with an estimated starting price of about 500,000 pounds.

This car is Audi's first mass-produced car with a full carbon fiber exterior, the body is made of carbon fiber reinforced polymer, and is paired with an aluminum alloy space frame. The rear wing can be adjusted to three modes: closed, low drag, and high downforce. The cockpit uses a minimalist layout with the driver at the center, with key functions located within the driver's view. The powertrain is built based on the same component unit as the Lamborghini Temerario, after exclusive tuning by Audi, zero to hundred acceleration is only 2.6 seconds.

 The prestige of domestic automakers can no longer be hidden!

On June 1, Changan Automobile released an impressive performance report: Delivered 209,100 units in May! Among them, 70,700 units were delivered overseas, surging 38% year-on-year; NEV deliveries totaled 92,400 units, increasing 5.8% year-on-year.

🌍Going global at full speed, another move in the European market

The 2.0 version of the globalization "All Seas Gather" plan unleashed another big move—Changan officially became the Global Official Partner of the Portuguese National Football Team. This move directly placed "China Smart" beside European giants, maximizing the prestige!

⚡️All sub-brands performing exceptionally well, one outperforms the other

Changan Qiyuan: Delivered 34,528 units in May. The star model, all-new Q05, launched in Thailand with orders exceeding 3,000 in 3 days, becoming a huge hit in the Southeast Asian market.

Deepal: Sales totaled 33,243 units in May, a 30% year-on-year increase. Overseas cumulative sales from January to May reached 28,704 units, surging 167% year-on-year—this is the true "ceiling of overseas growth speed".

Avatr: Delivered 7,336 units in May. The Avatr 07L just appeared in the MIIT announcement, equipped with Huawei Qiankun ADS 5 in the first batch, leaving tech enthusiasts unable to sit still.

Changan Gravity: Delivered 48,900 units in May. The CS75 PLUS & Eado Blue Whale Super Engine dual cars launched, purchase price starting from 79,900, ICE car fans rejoiced: "Fuel consumption cut in half, truly great!"

Changan Kaicheng: Delivered 21,100 units in May, NEV sales increased 21% year-on-year.

🧠 Dual-wheel drive of Tech + Energy, Changan bet right

Intelligence: The self-developed "Polaris Navigation End-to-End Technology" is coming to mass production soon, the "Beidou Polaris 2.0" plan achieves another victory.

New Energy: The Blue Whale Super Engine dual cars have started deliveries across thousands of stores in hundreds of cities, fuel consumption of Blue Whale vehicles directly halved—the "Shangri-La" plan is truly delivered.

🔥 One sentence summary: Domestic competition is fierce, overseas market is ruthless, Changan's move is worth your like!

On June 9, Changan Automobile's Thailand Rayong Factory welcomed a crucial milestone in its development journey. The factory's 20,000th vehicle successfully went off the line, with the all-new Qiyuan Q05 (overseas name NEVO Q05) emerging as the undisputed main model. This achievement not only confirms the strong production capacity and market recognition of this overseas factory but also signifies Changan Automobile has formally completed the key transition from single-product exports to full industry chain globalization, writing a brilliant answer for Chinese new energy vehicles to deeply cultivate the Southeast Asian market.

As Changan's first overseas new energy vehicle manufacturing base, the Rayong Factory is located in the core area of Thailand's Eastern Economic Corridor. Since officially starting production in May 2025, it has always adhered to the construction philosophy of green and intelligent manufacturing, building a highly competitive modern car enterprise in Southeast Asia. The factory sets up five intelligent workshops: welding, coating, final assembly, engine, and battery assembly. The automation rate of core quality control workstations is as high as 90%, fully landing mature Chinese intelligent manufacturing standards overseas to ensure the quality level of every complete vehicle.

Now, the Rayong Factory has grown into Changan's manufacturing hub in Southeast Asia, a global right-hand drive vehicle supply base, and an overseas spare parts center. It can achieve localized production of multiple popular right-hand drive models such as Avatr 11/12, Deepal S05/S07, and Qiyuan Q05, building an integrated global service system of production, sales, and after-sales. Regarding capacity, the factory's first phase plans for an annual output of 100,000 units, with sufficient space for future expansion, potentially rising to a maximum of 200,000 units, enough to continuously meet the consumption demand of the Southeast Asian and surrounding markets.

Relying on the factory's localization advantages, the main model Qiyuan Q05 performed very brightly in the Thailand market. The car officially landed in the Thailand market this May. Within just three days of launch, orders exceeded 3,000 units, quickly gaining favor from local consumers with outstanding product strength. The hot sales of Qiyuan Q05 reflect from the side that Changan precisely grasped Southeast Asian user travel needs, and also allowed the Rayong Factory's capacity value to be fully released.

From production start to 20,000 complete vehicles going off the line, in just over a year, the Rayong Factory submitted an excellent scorecard. It is not only an important fulcrum of Changan's globalization strategy but also a microcosm of the Chinese automotive industry going global. In the future, Changan Automobile will continue to rely on overseas manufacturing bases, continuously output high-quality new energy products and advanced manufacturing technologies, constantly broadening the development landscape of Chinese car companies in the global market.

You probably didn't expect that, right?!

A mass-market EV with monthly sales exceeding 15,000 is currently exporting as a global car.

Recently, Changan NEVO Q05 was officially launched in Thailand. This car, known as Qiyuan Q05 domestically, is priced in Thailand from 629,900 to 709,900 Thai Baht, and there is even an early bird price, slashed down to as low as 599,900.

Converted to RMB, it's approximately 120,000, significantly higher than domestic prices; this premium covers the cost of the brand's overseas expansion.

Looking ahead, it enters Uzbekistan in June this year, Indonesia and Central & South America in August, and Europe in October. Changan is using this urban pure electric SUV, which sold 15,814 units in April alone, as a hero product for its global layout, taking quite determined steps.

Let's first talk about the domestic confidence. The Qiyuan Q05 manages to maintain this monthly sales figure thanks to a solid logic.

Within the 100,000 price range, configurations that usually cost 20,000 to 30,000 more are packed in. Buying a car isn't about comparing spec sheets, it's about what you actually get for the same money.

Regarding space, let's clarify first.

The wheelbase is 2,735 mm, and the overall body length is only 4,435 mm. This ratio is considered aggressive in its class, meaning everything possible for passengers has been allocated.

A 1.78-meter person sitting in the back seat finds the legroom truly comfortable, not just barely enough.

The trunk is 540 liters, with an additional 90-liter underfloor storage compartment. With the rear seats folded down, it reaches 1,380 liters. For a family of three going out for the weekend, just throw the gear in the back. The headache of luggage and trunk fighting for space is basically solved.

Putting 3C fast charging at this price point is a true killer move. Stop at a highway service area to charge for 15 minutes, and the range refills by 120 km. Eat a bowl of noodles, drink a coffee, and you can continue driving when you're done.

This car also has a 6.6 kW external discharge function. It can power appliances for camping, provide emergency charging for other cars, and can also serve as a mobile charging station.

There are very few cars at this price point that can achieve fast charging and external discharge simultaneously.

Let's clarify the LiDAR situation specifically. The Ultra+ version is equipped with LiDAR, which is much more stable than a pure vision solution in low light and rain/fog conditions, and there is a perceptible difference in the smoothness of highway following.

But if you buy the entry-level version, this advantage is gone; the entry version is standard L2 level.

Consumers need to think clearly when choosing; not every Q05 comes with LiDAR across the lineup, and the configuration gap between versions is real.

We cannot avoid the owners' complaints either.

The entire lineup lacks heat pump air conditioning; in winter, the heater relies on PTC heating, causing energy consumption to skyrocket by 30% to 40%. Suzhou owners tested it, and the 506 version only achieves about 350 km in winter. Owners in northern sub-zero regions need more mental preparation, as actual range is generally between 250 and 300 km.

This point is not a small issue for users in Northeast or Northwest China; it is a real purchase threshold.

Tire and wind noise exist at high speeds, becoming obvious over 120 km/h. Hard plastic interior is a normal configuration for this price range, but those switching from Japanese fuel cars will feel a drop-off in the first week.

The steering wheel does not have heating, which is an oversight for northern winters. The Max version does not have automatic parking; in the 100,000 range, this is already a minority. Additionally, not all phone brands are compatible with the Bluetooth key, and voice commands occasionally stutter.

Adding these complaints together, you can understand why some owners feel the spec sheet looks substantial, but there are always some details that make you sigh when using it.

Entering Thailand, the competition has changed.

BYD Atto 2 and Leapmotor B10 are old rivals. Jaecoo 5 EV is a Southeast Asia exclusive product. Toyota and Honda's fuel lineup still firmly holds the mainstream price range.

NEVO Q05's package here is large space, 3C fast charging, LiDAR. Displayed at this price point, it is indeed eye-catching.

When Thai consumers face a new brand, the first question in their minds isn't whether the specs are enough, but where to get it fixed if it breaks, how long to wait for parts, and whether the service is reliable.

This trust cannot be answered by a product sheet; it must be built up bit by bit over time and through network density.

Changan has already achieved local production at its Rayong factory in Thailand. The NEVO Q05 did not come over as a complete vehicle from overseas. Local manufacturing has advantages in price and delivery, and the foundation for future radiation to right-hand drive markets around Southeast Asia has also been laid.

At the warranty level, there is a lifetime warranty on the three-electric systems, a 6-year or 150,000 km warranty on the whole vehicle, and battery replacement (not repair) if degradation exceeds 30%.

This policy in overseas markets uses promises to reduce user purchase risk perception; it is also one of the ways Changan can build trust when brand awareness is not yet established.

Thailand is the country with the highest new energy vehicle penetration rate in Southeast Asia. In 2025, the penetration rate has already exceeded 15%, and the market is still in the expansion phase. The window is open, but it won't wait forever.

Product competitiveness is strong, and the manufacturing system is already in place. The next real test is whether the dealer network can be densely covered, whether the service experience can be stable, and whether the name Changan NEVO can slowly become a reliable choice in the hearts of Southeast Asian families.

Budgeting around 80,000 yuan to buy a pure electric commuter SUV, I'm sure many are hesitating between Changan Qiyuan New Q05 and Leapmotor A10. Although their levels differ and styles vary, they ultimately overlap in street prices, so the issue of 'buy big or small' will definitely trouble you. Who is more worth it? Today we found two configurations with similar prices to compare.

Specific configurations are the Changan Qiyuan New Q05 405Max with a limited-time subsidy price of 79,900 yuan, and the Leapmotor A10 505 Enjoy Version with a guide price of 76,800. The price difference is 3,100 yuan, but how do the product strengths differ? Let's keep reading:

(Changan Qiyuan New Q05)

(Leapmotor A10)

First, of course, is the difference in dimensions. As a compact SUV, the Changan Qiyuan New Q05 body dimensions are 4435x1855x1595mm with a wheelbase of 2735mm; while as a subcompact SUV, the Leapmotor A10 body dimensions are 4270x1810x1635mm with a wheelbase of 2605mm. The Changan Qiyuan New Q05 is superior in length, width, and wheelbase, while the Leapmotor A10 is superior in height. With a 179cm tester measuring, the rear legroom is 2 fists, whereas the A10 has only 1 fist 3 fingers. However, with an adjustable backrest, comfort is better.

Regarding storage, the Leapmotor A10 standard volume reaches 602L, including 102L of sunken storage space; while the Changan Qiyuan New Q05 is 540L, and it also has 90L of hidden space, so both sides perform about the same.

(Changan Qiyuan New Q05)

(Leapmotor A10)

(Leapmotor A10)

After comparison, we can see that the Changan Qiyuan New Q05 is larger in size. The trunk space is average, releasing more space to the passenger cabin, which is beneficial for multi-person outings. At the same time, regarding seat comfort, Changan Qiyuan New Q05 pays more attention; both driver and passenger seats support electric adjustment. The driver's seat also has heating, ventilation, massage, and lumbar support adjustment functions. The rear seat backrest also supports angle adjustment, making riding comfort better. The Leapmotor A10 provides electric adjustment for the driver and front seat heating. The care for the driver is decent, but it is not very friendly to the passenger and rear passengers.

At the same time, differences in manufacturing concepts can be seen in other configurations. Changan Qiyuan New Q05 is willing to invest more; compared to Leapmotor A10, it adds automatic air conditioning, rear wiper, phone wireless charging (50W), in-car KTV, tire pressure monitoring, "see it, say it" voice interaction, and external speaker function. In terms of phone interconnection, it adds CarLink, CarPlay, and Honor Connect. The Leapmotor A10 adds panoramic sunroof, heated steering wheel, second-row tray tables, and ambient lighting compared to the New Q05. Additionally, Changan Qiyuan New Q05 is equipped with an active closing grille, which allows for better heat dissipation and reduced energy consumption. It needs to be emphasized that the Leapmotor A10 lacks rear AC vents. If you take your wife and children out on a trip, during this hot summer, it can be quite uncomfortable.

The core Three-Electric Systems is also a significant difference. The Leapmotor A10 is equipped with Gotion High-Tech or Jiangsu Zhengli battery cells, battery capacity is 53kWh, full charge range reaches 505km, paired with 2.5C fast charging, 30-80% takes only 16 minutes, which is relatively competitive at this price point. Changan Qiyuan New Q05 applies CATL battery cells + Golden Bell 2.0 3C fast charging battery, belonging to a first-line battery brand, but capacity is 40.3kWh, full charge range 405km, 30-80% fast charging takes 15 minutes. So this involves whether you prefer trusting a first-line battery brand or wanting long range. If you want both, you can increase the budget and choose the high-spec Changan Qiyuan New Q05, which has a big-brand battery and 506km long range. Besides the big-brand cells, Changan Qiyuan New Q05 also uses liquid cooling technology with better heat dissipation; even the low-spec uses direct cooling, whereas Leapmotor A10, although the high-spec uses liquid cooling, the low-spec only adopts air cooling, with relatively poorer performance.

Looking at performance, both SUVs are front-wheel drive. The Changan Qiyuan New Q05 is equipped with a 120kW, 190N·m motor, with a 0-100km/h acceleration time of 8.9 seconds, considered average. The Leapmotor A10 is equipped with a 90kW, 150N·m motor, with a 0-100km/h acceleration time of 10.6 seconds. Relatively speaking, the Changan Qiyuan New Q05 has stronger power. Starting at traffic lights in the city is faster. After getting on expressways or highways, the acceleration capability is also stronger, giving more confidence when overtaking trucks or changing lanes.

Summary:

Must admit, the Leapmotor A10 possesses global quality. The Changan Qiyuan New Q05, with central enterprise quality control, is also global quality, with no issues to pick regarding reliability. Furthermore, it went overseas before the A10, is already launched in Thailand, will enter Uzbekistan in June, enter Indonesia and Central/South America in August, and enter Europe in October, demonstrating central enterprise speed and strength.

Specifically at the product level, the A10 fits the commuter car identity better, with overall space, power, and configuration performance being relatively average, but the range is indeed very powerful, though the battery brand persuasion is slightly weaker. The Changan New Q05 uses CATL battery cells + Golden Bell 2.0 3C fast charging battery, with more advanced technology, and it accommodates more home attributes, with a larger size, stronger power, and richer configuration. Returning to the question in our title, who is more reliable? Currently, the Changan Qiyuan New Q05 offers a 6-year or 150,000-km vehicle warranty, while the Leapmotor A10 offers 4 years or 120,000 km. Besides, CATL is a big brand and more trustworthy. So my suggestion is that everyone should primarily consider the Changan Qiyuan New Q05!

Changan Qiyuan New Q05 and Leapmotor A10 type cars, their meaning exists, in my view, simply is to let families with limited budgets can also enjoy the fun brought by technology. At present, looking at it, 70,000+ budget you can buy their mid-spec versions, Changan Qiyuan New Q05 2026 Model 405 Max, Leapmotor A10 2026 Model 505 Comfort Edition, currently these two configurations terminal price is both 70,000+, actual on-the-road price is also very similar. Finally choose who is better? This question definitely still needs in-depth comparison to get the answer.

 Buy pure electric car with a few ten thousand yuan, solid and reliable I think is the first element, just like buying petrol car needs to start engine, transmission reliable options, electric car definitely also needs to choose big factory battery, so which of these two SUVs fits?

(Changan Qiyuan New Q05)

(Leapmotor A10)

Changan Qiyuan New Q05 side is full series standard equipped with CATL cells + Golden Bell 2.0 3C Fast Charging Battery, truly first-tier battery manufacturer, and still is industry giant, technology, reputation are both good, details also better, equipped with underbody protection plate further protect battery reduce collision risks. Leapmotor A10 is then second-tier brand, Gotion/Jiangsu Zhengli cells cross-used, no underbody protection plate, cost lower naturally can give more range. So can see, under price similar situation Changan Qiyuan New Q05 full charge range is 405km, Leapmotor A10 is 505km, difference 100km, means charging frequency will have difference. This also suggests Leapmotor A10 just look at 505 version, because 403 version adopts relatively simple air cooling technology, not as good as Changan Qiyuan New Q05 405km direct cooling thermal management efficient, not as good as two models high-spec version liquid cooling effect, so looking at this, Changan Qiyuan New Q05 safety is still more reassuring.

 This price range pure electric cars, basic attribute is commuting, although on power requirements not high, but traffic light start want to be one step faster, overtaking want to be more efficient and safe, power still cannot be ignored. Changan Qiyuan New Q05 equipped with 120kW front mounted motor, can bring 8.9 seconds 0-100 acceleration results, moderate; Leapmotor A10 is 90kW front mounted motor, 0-100 acceleration 10.6 seconds, this is pure commuting car level, daily travel want slightly 'faster', Changan Qiyuan New Q05 is still more powerful.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Budget to 70-80 thousand, on car requirements cannot just stay on 'tool' attribute, driving and riding experience also is must focus point. Benefiting from class advantage, Changan Qiyuan New Q05 length-width-height 4435x1855x1600mm, wheelbase 2735mm, relative to Leapmotor A10 length-width-height 4270x1810x1635mm, wheelbase 2605mm, advantage obvious. Colleague height 1.78 meters, weight 79kg, separately sit into both cars rear seats, Changan Qiyuan New Q05 leg remaining space over 2 fists, head about 1 fist; while Leapmotor A10 leg remaining 1 fist 4 fingers, head is also about 1 fist, can discover, Changan Qiyuan New Q05 passenger space relatively spacious, both can satisfy daily commuting pick up kids, holiday long distance tourism, family members can also better stretch body.

(Leapmotor A10, Steering Wheel Heating)

(Changan Qiyuan New Q05 Rear Seat Air Vents)

Also from driving and riding experience perspective, under equal price, Leapmotor A10 only equipped with driver electric adjustment, manual AC, front seat heating etc. conventional functions, indeed is just commuting car conventional level, but it also has steering wheel heating and panoramic sunroof, better than general commuting cars. Changan Qiyuan New Q05 side, is then plus automatic AC + rear seat vents, driver ventilation/heating/massage, second row seat back angle adjustment, exterior speaker etc. functions, provided comfort experience, emotional value will be better.

 As for cabin and driving assistance, 70,000+ price both sides are conventional performance, just part functions not same. Changan Qiyuan New Q05 cabin plus has CarLink, CarPlay, Honor Link and Visible Content Voice Control functions, and has Karaoke function, below also links to mobile phone wireless charging. At same time two models also both support L2 level combined assisted driving, but Leapmotor A10 plus automatic parking assistance, therefore also count as each having advantages. However, budget sufficient, they also have LiDAR version selectable, so this aspect basically is evenly matched.

Comparison Summary:

Comprehensive view, under price similar situation, Changan Qiyuan New Q05 main highlights are Central SOE backing, and is global model, already landed in Thailand, and will go global. Specific to product, its battery comes from first-tier big brand, performance, space advantage obvious, also overall tech comfort configuration, cabin atmosphere all better; Leapmotor A10 highlights is same price gives longer range, plus some tech functions, but if budget slightly higher, Changan Qiyuan New Q05 also has long range version selectable, so Leapmotor A10 advantage more still in price.

So if just commuting, actually these two models performance are both good, are currently market best-sellers, but if you want satisfy daily commuting travel at same time, also want consider family car use, Changan Qiyuan New Q05 obviously more worth considering, also CATL as battery industry giant, its reliability and stability more worth trusting, more suitable for long-termists, so how will you choose?

Who says there is no "Chinese national team" in the 2026 World Cup?

A rising SOE star in the automotive world, a Chinese brand is making its debut.

The drums of the 2026 World Cup hosted by the USA, Canada, and Mexico have not yet sounded, and a global surge in football fervor has already begun. At this critical juncture, Changan Automobile, the "national team" of China's automotive industry, officially partnered with Portugal's National Football Team, a powerhouse of European football, in Lisbon.

On May 22, both parties signed a global strategic cooperation agreement themed "Stay in the game (Always in the Game)", marking the first time a Chinese automaker has become an official partner of a top-tier European football national team.

This "meeting at the peak" crossing national borders is not only a milestone in Changan Automobile's global strategy but also a highlight moment for Chinese car brands on the World Cup stage to show their intelligent manufacturing strength to the world.

The 2026 World Cup in the USA, Canada, and Mexico hasn't started yet, but in this marketing drama watched by the world, why did Changan Automobile emerge first? Why did the Portugal National Team, featuring one of the two legendary superstars of this World Cup, Cristiano Ronaldo, choose to cooperate with Changan Automobile?

01 National Team Qualification: Lighting Up the World Stage

Although the Chinese Football National Team failed to appear on the field of this World Cup, Changan Automobile, as the "SOE National Team", landed on this globally watched "pitch" first in a more strategic way.

As a new SOE directly managed by the State-owned Assets Supervision and Administration Commission, Changan Automobile has long surpassed simple product exports, turning towards global output of brands and values. This partnership with the Portuguese Football Association is a vivid practice of its "No Overseas, No Changan" philosophy.

At the signing ceremony site, both parties jointly released the brand co-branded film "Sounds like Changan" and successfully completed the overseas delivery of the first Deepal S05 plug-in hybrid model (PHEV) in Europe.

At the same time, Changan Automobile officially launched long-distance testing of related models in Europe, comprehensively testing the vehicle's performance in range, fast charging, energy consumption, and durability.

These specific actions not only demonstrated Changan Automobile's "always online" brand posture but also sent a clear signal to the world: Chinese smart manufacturing has the strength to participate in the global high-end market competition.

This is not only a business cooperation but also a spiritual endorsement. When Cristiano Ronaldo leads the Portugal team to strive for the last World Cup, Changan Automobile is also writing a chapter of struggle belonging to Chinese brands on the global stage with the identity of "new SOE". Although the two fields are different, they share the same gene — a persistent pursuit of excellence.

02 Spiritual Resonance: Why Portugal?

Changan Automobile's choice of the Portugal National Team was not an accidental hot marketing, but a high degree of fit based on spiritual core and strategic goals.

From a spiritual level, the resilience and ambition accumulated by the Portugal National Team over a hundred years resonate deeply with Changan Automobile's corporate DNA that has experienced three entrepreneurial phases and constantly breaks through itself.

Whether it is Cristiano Ronaldo's extreme self-discipline for 20 years like one day, or the competitive backbone of the Portugal team rising in adversity, all interpret the true meaning of "Stay in the game" — not a flash in the pan, but a daily persistence and love. This is highly consistent with the corporate spirit emphasized by Changan Automobile Chairman Zhu Huarong: "If you don't move forward, you must retreat."

From a strategic dimension, Europe is a must-fight land for Changan Automobile's global layout. As the birthplace of the global automotive industry, the European market is both a challenge and a key springboard for brand leapfrogging for Chinese brands.

By binding the Portugal National Team, a world-class IP, Changan Automobile can not only effectively break cultural barriers and brand cognition barriers but also use its strong momentum radiating to Europe, Latin America, and global fan groups to accelerate the transition from "product going global" to "brand going global".

As Zhu Huarong emphasized in the "146" global strategy: In the next five years, 100 billion level resources will be invested to promote globalization, achieving overseas sales doubling to 1.5 million by 2030, striving for 1.8 million. This cooperation is the latest move in this grand blueprint.

03 Behind Qualification: High-speed Advancing Globalization

The World Cup hasn't started yet, but Changan Automobile has already taken the lead on the dual tracks of marketing and strategy. This confidence of "sounding before fighting" stems from its solid layout in the international market over many years.

In recent years, Changan Automobile has firmly promoted the "Open to All Oceans" Plan 2.0, building a "152" global layout, with business covering Southeast Asia, South America, Middle East & Africa, Euro-Asia and other key regions. From the production of the first overseas new energy vehicle factory in Rayong, Thailand, to the formal operation of the Brazilian factory; from the 2025 overseas sales breaking 637,000 units, to the first batch of 500 Deepal S05s exported to Europe in 2026, every step highlights the deep cultivation concept of "Long-term, Localization, Systematization, and Integrated ESG Construction".

Especially at the technical level, Changan Automobile focuses on Blue Whale Superelectric Hybrid and Tianyu Intelligent System to create the "Global Hybrid Chinese Solution" and promotes intelligent driving and smart energy ecology construction. These hard-core technical supports enable Changan Automobile to accept rigorous tests in the European market and have the confidence to compete on the same stage with world-class brands.

This signing is also an accelerator for Changan Automobile's transformation from "selling products" to "building brands and ecosystems". In the future, Changan will not only launch co-branded merchandise and star interaction fan benefits but also use the World Cup window to let global users see a Chinese brand image that is technology-led, warm, and trustworthy.

Conclusion: Always Online, Meeting at the Summit Together

"To be the best, or nothing." This golden life quote by Cristiano Ronaldo is firmly imprinted in the hearts of hundreds of millions of football fans.

And this has become the best footnote for Changan Automobile to accelerate its growth into a global enterprise.

From the banks of the Jialing River in Chongqing to the Luz Stadium in Lisbon, from Europe, the birthplace of football, to the vast USA, Canada, and Mexico, amidst the roaring applause of the World Cup, from the sales champion of fuel sedans to the pioneer of new energy overseas, Changan Automobile is entering the center of the world stage with an open posture and firm steps.

This "meeting at the peak" with the Portugal National Team is not just a juxtaposition of two names, but a convergence of two struggling spirits, a two-way journey of "Chinese Smart Manufacturing" and "Sports Powerhouses", and also a summer feast of Chinese automobiles and global users.

When Cristiano Ronaldo steps onto the World Cup journey for the last time, what he represents is the curtain call of an era and the continuation of unyielding spirit; while the overseas path of Changan Automobile is the rise of a national brand and the opening of the future. Under the shared belief of "Stay in the game", whether on the green field or the global track, they have chosen — always online, never withdraw.

I believe that as the 2026 World Cup curtain rises, the world will see: a team fighting for glory and a brand traveling for dreams, walking hand in hand towards the peak under the same sky.

I wonder how many friends have been paying attention to the under 100,000 pure electric SUV market recently? In recent times, this segment has been very lively. Just take the Changan Qiyuan New Q05 and Leapmotor A10, last month's sales reached 15,814 and 14,372 units respectively, both entering the top 10 in all categories of the April 2026 sales ranking, and the Changan Qiyuan New Q05 even took the sales champion in the compact pure electric SUV market.

(Changan Qiyuan New Q05)

Worth noting is that both hot products have many highlights, you can get 500km+ range at the 90,000 level, the Leapmotor A10 is even equipped with LiDAR, for friends with needs for advanced intelligent driving assistance, the attractiveness of this car is indeed not low. But in terms of price, the high-end Changan Qiyuan New Q05 506Max+ and Leapmotor A10 505 LiDAR version have dealer prices of 95,900 and 86,800 respectively, friends with a budget of around 90,000 can consider it. Obviously, this is the final round for choosing one of two.

(Leapmotor A10)

If you are sensitive to the budget, then between the Changan Qiyuan New Q05 and Leapmotor A10, the latter might be more appealing, after all the dealer price is truly thousands cheaper. Moreover, the high-end A10 is equipped with LiDAR, both urban/highway conditions can activate navigation assist driving, this is its advantage. Of course, if the budget allows, choosing the Changan Qiyuan New Q05 high-end trim also has advanced assist driving with LiDAR.

(Changan Qiyuan New Q05)

But since this is a head-to-head review before buying a car, a comprehensive comparison is unavoidable. First looking at dimensions, as a compact SUV, the Changan Qiyuan New Q05 length/width/height are 4435*1855*1595mm, wheelbase is 2735mm. The Leapmotor A10 car class is a subcompact SUV, length/width/height are 4270*1810*1635mm, wheelbase is 2605mm.

(Leapmotor A10)

If considering just commuting/errands, the Leapmotor A10's 'small stature' has a slight advantage, convenient for around town. But in fact, many friends buying cars also need to consider family use, budgets under 100,000 are mainly for necessary demand groups. Since it is necessary demand and has family needs, space naturally cannot let you down.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Taking daily family travel as an example, the 130mm wheelbase difference between the two cars is reflected intuitively in the rear experience. Sitting in the rear of Changan Qiyuan New Q05, legroom is flat and spacious, sitting 3 adults together won't be too crowded; but sitting in the rear of Leapmotor A10, both seating width and legroom will be smaller. Mom taking care of children in the rear, the Changan Qiyuan New Q05 rear more spacious space will be more convenient for her maneuvering, children can also have a larger activity space.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Besides space, commuters and family users also pay attention to comfort configurations. In comparison, both cars are equipped with electric tailgate, keyless entry, adaptive high/low beam and other external configurations. But from inside the cabin, Leapmotor A10 passenger seat cannot be electrically adjusted, rear seat backrest also does not support angle adjustment, and lacks rear AC vent, in-car PM2.5 filtration device etc.

(Changan Qiyuan New Q05)

(Leapmotor A10)

On the other hand, Changan Qiyuan New Q05, besides passenger seat supports electric adjustment, the front row also integrates heating/ventilation/massage/passenger leg rest functions, compared to Leapmotor A10 only providing front seat heating, its quality is undoubtedly one step higher. Including rear passengers also receive some consideration, such as adjustable backrest angle, equipped with rear AC vent, rear center armrest/cup holder etc., more suitable for scenarios like family travel.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Besides comfort experience, we cannot skip the driving system comparison. First looking at the range that everyone cares about, Changan Qiyuan New Q05 and Leapmotor A10 are equipped with 51.9kWh, 53kWh batteries respectively, CLTC pure electric range reached 506km, 505km, difference is large enough to ignore. But from the cell supply chain perspective, the former comes from CATL, the latter is Gotion High-tech/Jiangsu Zhengli, if talking about brand gold content, 'Ning Wang' naturally ranks ahead, more trustworthy. Additionally, both cars have global quality, built according to global strict standards, Leapmotor A10 meets domestic/EU dual standards, Changan Qiyuan New Q05 is already on the market in Thailand, in the future will sequentially land in multiple country regions, ultimately explore Europe region, additionally has central enterprise backing, quality and quality are very reliable.

Because this article discusses the A10's 505 version, adopting battery liquid cooling technology, temperature control is good, but if it is the 403 version, adopting low-cost air cooling technology, heat dissipation effect is poor. On this point, the New Q05 does better, entry level adopts battery direct cooling technology, high-end uses liquid cooling technology, can better achieve thermal management, guarantee battery safety.

(Changan Qiyuan New Q05)

(Leapmotor A10)

In terms of power, Changan Qiyuan New Q05 and Leapmotor A10 both have front-mounted single motor layout, motor maximum power output are 120kW/190N·m, 90kW/150N·m respectively, 0-100km/h acceleration time reached 8.9 seconds and 10.6 seconds. Frankly, both cars in the pure electric camp acceleration performance are average; but relatively, Changan Qiyuan New Q05's 8-second level 0-100 acceleration, under mountain road driving, highway overtaking and other conditions will be more impressive than Leapmotor A10.

(Changan Qiyuan New Q05)

(Leapmotor A10)

In summary, Leapmotor A10 505 LiDAR version advantages are prominent: lower price, wider coverage of intelligent driving assistance, suitable for consumers who prioritize budget + technology trial. And Changan Qiyuan New Q05 emphasizes the word 'Comprehensive' more: adding budget can also get advanced assist driving, and dimensions larger, comfort configurations higher, adopting top cell supply chain, power is also stronger, comprehensive performance more all-around. In short, budget 90,000 level pursuing all-encompassing family experience, Changan Qiyuan New Q05 506Max+ more worth considering.

As the overseas expansion of automobiles accelerates from products "going out" to brands "going in" and industries "taking root", the globalization competition of Chinese automakers has reached a new historical development stage.

On the eve of the highly anticipated World Cup opening, a cross-border cooperation between cars and sports was officially announced. On May 22, Changan Automobile and the Portuguese Football Association signed a global strategic cooperation agreement with the theme "Stay in the game (Always In the Game)", officially becoming the global official partner of the Portugal National Team.

At the signing ceremony, the two parties not only released the co-branded film "Voice of Changan" but also completed the overseas delivery of the first Deepal S05 plug-in hybrid model (PHEV) in Europe. Immediately after, Changan Automobile's thousand-kilometer long-term test in Europe commenced.

Of note, Changan Automobile is the first Chinese car brand to reach an official cooperation with a top European football national team. This means the cooperation between the two parties will by no means stay at the superficial level of "sports marketing", but rather break overseas barriers further by leveraging "football" as a universal global cultural language, accelerate value going overseas, and convey the strength of Chinese automotive intelligent manufacturing. For Changan Automobile itself, this is also a key step to comprehensively promote the "All-Inclusive" Plan 2.0 and assist in the implementation of the "1445 Global Strategy".

Why the Portugal National Team? What Does Changan Automobile's Linkage with the World Cup Aim For?

In the eyes of laymen, this cooperation is inevitably understood as "leveraging World Cup traffic for marketing", but that would underestimate Changan Automobile's strategic considerations too much.

Automotive manufacturers partnering with sports IP have never been about chasing temporary traffic, nor for short-term exposure, but rather to leverage the natural emotional connection of "football" to fully open the cognitive entry for global consumers.

In the past few years, the sales growth of Chinese automakers overseas was indeed very fast, but they all face a realistic issue that consumers still stay at the product cognition stage regarding Chinese automobiles. In other words, they know Chinese cars are cheap and highly equipped, but lack long-term brand recognition. If this continues, Chinese brands will find it difficult to achieve mindshare among global users in a short time.

Football, as a borderless universal cultural symbol, possesses extremely strong global communication power and mass foundation. At the same time, the Portugal National Team is one of the most influential national teams in the world football circle. From the Figo era to the Ronaldo era, it has maintained global attention for a long time.

Therefore, after binding with the Portugal National Team, overseas users will naturally pay attention to Changan Automobile through top European sports IPs. This not only helps Changan Automobile quickly break through brand cognition barriers in the European market but also achieves the upgrade of its own global brand image.

It should be known that the competition faced by Chinese automakers overseas today is not only from traditional multinational automotive companies but also includes Tesla, Hyundai, Kia, and an increasing number of new energy brands. For Chinese automobiles, quickly building brand awareness is the urgent task.

In addition, to truly enter the European mainstream market, relying solely on cost-performance ratio is far from enough. It also requires certain technical strength and brand accumulation to win the long-term trust of local users.

Changan Automobile well understands this complete methodology of going overseas. Therefore, after the official announcement of cooperation, it quickly launched the European long-term test, verified hardcore product strength, and with concrete actions closely followed the fundamental principle of "Systematic Going Overseas" in the "All-Inclusive" Plan 2.0, achieving a dual breakthrough from brand to product, making this partnership with the Portugal National Team even more "resounding".

Spirit with the Same Origin, Ideas at the Same Frequency, Two "National Teams" Joining Hands to Go to World Class Together

In this cooperation, there is another key word worth paying attention to, which is "Stay in the game (Always In the Game)". On the surface, this is an expression in the sports context, but in fact, it is also an attitude of Changan Automobile towards the globalization strategy.

Nowadays, the competition in the Chinese automobile market has entered the "long-distance race" from "short-term explosion". Especially in terms of globalization, Chinese automakers' overseas acceleration has significantly sped up, but there are not many companies that can truly build systemic capabilities overseas.

Changan Automobile never acts as a "short-terminist". It always emphasizes one point: "No overseas, no Changan; no base, no overseas". The meaning is very simple, Changan Automobile's export is not just selling cars out, but must take local rooting as the ultimate goal.

Currently, Changan Automobile has divided the global market into eight major regions and constructed a "152" global layout. The overseas sales network has expanded from 63 countries in 2020 to 118 countries and regions, with a cumulative total of 1124 overseas sales outlets. At the same time, Changan Automobile is continuing to promote the construction of overseas manufacturing systems, including Thailand Rayong factory, Brazil factory, and other localized production bases, which have entered the "Industrial Going Overseas" stage.

According to the "All-Inclusive" Plan 2.0, by 2030, Changan Automobile's overseas sales target will reach 1.5 million - 1.8 million vehicles, and aim for the global automobile brand TOP 10. Especially with the export of Deepal S05 to Europe, the process of Changan Automobile building a global brand narrative has been fully accelerated, making it more confident in achieving higher overseas goals. In this process, the cooperation between Changan Automobile and the Portugal National Team will undoubtedly become an extremely important bonus point.

After the cooperation was announced, many people feel that this cooperation is highly fitting and has triggered deep resonance in the automotive circle and sports circle. On the one hand, the Portugal National Team represents long-term accumulation, continuous struggle, and breakthrough against the trend. On the other hand, the development of Changan Automobile in the past few decades has also experienced the whole process of the Chinese automobile industry from weak to strong. Especially in the new energy transformation cycle, Changan Automobile is also one of the few traditional large automotive manufacturers to complete the reconstruction of the new energy system. Therefore, the two parties can be said to be unprecedentedly consistent in their spiritual core.

In fact, whether it is football or the automotive industry, it requires day-by-day persistence and the confidence to rush towards the future to "Always In the Game", always laughing till the end. This is also the most important enlightenment that Changan Automobile and the Portugal National Team bring to us.

 Auto Industry Data Says

Do you believe it? Some car companies sell 200,000 units, wishing to beat drums and announce holidays for three days; but Changan sold 209,100 units, yet people still fixate on the 6.78% year-on-year decline, making an expression as if 'the sky is falling'. To be honest, my first reaction after reading May sales was not 'bad', but rather — do these people have some misunderstanding of 'bad'?

On June 1, Changan Auto revealed official sales data: Overall sales for May 2026 were 209,100 units. New energy 92,400 units, accounting for 44.2%; overseas exports 70,700 units, surging 38% year-on-year. Among the three sub-brands, Qiyuan and Deepal both reached the 34,000 unit milestone, Avatr 7,336 units.

CheYu World found, looking across all of China, there are only four domestic brands with monthly sales over 200,000. Changan sits firmly in the fourth spot, ahead of BYD 383,000, Chery 247,800, and Geely 237,800.

Do you think this performance deserves a 'good job'?

Changan Qiyuan A07 

We need to speak fairly

209,100 units, showing a slight growth compared to May. What does that mean? Put three years ago, this is a number that could crush most joint-venture brands.

Even in today's fiercely competitive market, Changan remains one of China's top car players. Those who just fixate on 'Changan is down' without seeing anything else, might as well ask themselves — how many 4S dealers on the street downstairs from your home can sell 2,000 units in a month?

So, the first conclusion is clear: Changan's May sales are not face-losing, but quite capable.

But CheYu World also understands why the decline is watched. Because Changan sold 224,300 units last year at this time, 15,200 units less this year. A 6.78% year-on-year decline, in an opinion field of 'fight for first, don't ask for second', is indeed easily amplified. Plus, new energy growth was only 5.8%, lower than the industry average growth rate, so attracting attention here is not surprising.

 Deepal S07

Take it easy, let's calculate the accounts one by one

First, look at new energy. 92,400 units, accounting for 44.2%. Is this ratio high? Put last year at this time, Changan's new energy penetration rate was less than 35%.

Increased nearly ten percentage points in a year, do you call this 'failing to keep up with the rhythm'? That's called running forward. It's just that rivals on this track run crazier — BYD is fully new energy, penetration rate 100%; Geely and Chery are also scrambling to catch up.

Changan's 5.8% growth rate is indeed not high, but CheYu World believes you must know, Changan's fuel base still has CS75PLUS, Eado these 'cash cows' stably pumping blood. It is not 'All in' new energy walking on one leg, but both legs are exerting force. CheYu World believes, this 'steady progress' approach, in the current economic environment, is not necessarily a bad thing.

 Avatr 07L

Next look at overseas. 70,700 units exports, 38% year-on-year growth. Thailand, Middle East, Latin America, Europe, Changan's strides are quite large. Deepal overseas surged 167% in the first 5 months, indicating the overseas market is starting to recognize Chinese brand new energy products. Don't underestimate this 38%, when domestic market competition is heated, price wars kill until rivers of blood flow, overseas market is Changan's most reliable 'second battlefield'. Moreover, generally, cars sold overseas, profit margins are often higher than domestic by a margin. This deal, is worth it.

Finally look at brand structure. Qiyuan 34,528 units, Deepal 33,243 units, the two together nearly 68,000 units, supporting most of Changan's new energy.

Avatr 7,336 units, although number is small, average price over 300,000, is Changan's 'only seed' truly charging premium. Some say Avatr sells not good enough, but you must admit, the pure electric market above 300,000, originally is not about moving volume. Avatr can stabilize at over 7,000, plus Huawei intelligent driving support, this performance actually is not bad.

What really needs watching is the second half of the year — Avatr's new models can open the situation, can explain clearly 'why I am worth your buy'. Once this problem is solved, Avatr might take off.

Changan 

So does Changan have worries or problems?

Of course there are. Any large factory selling over 2 million units a year, cannot be perfect without flaws.

For example, one hidden worry, I feel it is not the 6.78% decline year-on-year, but the question of 'whether Qiyuan and Deepal actually have internal friction'.

Objectively speaking, these two brands may have some overlap in some aspects, such as, some model prices overlapping, target customers may also have some overlap, etc. In fact, this question, should have also caused Changan side to think. Changan needs to think clearly: Qiyuan and Deepal, who is the goalkeeper, who is the striker?

Another problem, is how Changan's 'new brand voice' story is told. This is not a product problem, might be a communication and positioning problem.

 The official might have also noticed this problem

CheYu World believes, Changan has technology, has capacity, has channels, but, Deepal, Avatr, Qiyuan, if building a brand story that allows consumers to 'remember at a glance, understand upon talking', might be a question worth the brand side thinking about. Of course, this is just personal opinion.

Its full year sales target, can it be completed? Changan 2026 overall sales target is 3.3 million units, 13.3% year-on-year growth; Among them new energy 1.4 million units, 26.2% year-on-year growth; Overseas 750,000 units, 17.7% year-on-year growth.

According to Changan announced data, this year Jan-May, its cumulative delivery amount 1.0122 million units, completion rate 30.7%. Meaning, Changan Auto needs in remaining 7 months, average per month complete 326,000 units.

Obviously, according to Changan current sales level, this should have pressure. But speaking back, CheYu World believes, these are not fatal injuries. For a car company selling 200,000+ units, still continuously expanding overseas, increasing new energy ratio, these problems at best called 'growing pains', not 'life or death crisis'.

Deepal 

I want to say a heart-to-heart words:

Do our requirements for Changan, is it a bit too high? Of course, this might be 'love is deep, criticism is sharp'. You always think it should be better.

209,100 units, put in any global car market, are numbers worth popping champagne. Chinese consumers are impacted by 'monthly sales 300,000', 'monthly sales 400,000' these numbers, seeing 200,000 feel instead unsatisfied. But you think calmly, globally car companies that can stabilize monthly sales over 200,000, counting on fingers are limited.

CheYu World believes, Changan is not without anxiety, also not without pressure or transformation pangs. It's just, the way it chose is not crying miserably, but quietly going overseas, quietly launching new, quietly doing new energy ratio to 44%. This 'working quietly on big things' spirit, instead makes me feel secure.

Of course, second half of the year exam is also key. Qiyuan and Deepal can step up again? Avatr can tell new stories? Overseas market can withstand trade barriers etc pressure? These problems, Changan itself inside might have number, we as bystanders, might as well give more patience.

Eado Classic Version 

Finally, I want to pass the microphone to you:

You think Changan current gameplay, is 'steady and sure', or 'too conservative'? If you are Changan planner, would you first solve Qiyuan and Deepal possible overlap or internal friction problem, or first tell Avatr, Deepal, Qiyuan stories through? Come comment section, we chat while eating sunflower seeds.

Finally, this article involves related data, sourced from brand official and authoritative media news, for reference only, specific details shall prevail according to official response. If there are typos etc caused information, data mismatch, as official information. Hope everyone view rationally, do not believe rumors, do not spread rumors.

Article Statement:

This article is CheYu World original article, Issue No. 14088, some images sourced from internet, marked source data and related materials all are cited. CheYu World original copyright owned, infringement will be pursued.

With the World Cup hype approaching, a powerful alliance crossing mountains and seas has written a new footnote in China's automotive globalization journey. Late at night on May 22 Beijing Time, Changan Automobile officially formed a global strategic partnership with the Portugal Football Association, becoming the global official partner of the Portugal National Team. This peak meeting between a Chinese car company and a top European football club is not only a cross-border resonance between sports IPs and car brands, but also a firm practice of Changan Automobile anchoring the globalization track, deeply cultivating the overseas market, and pushing China's smart manufacturing to sail the world.

With the global automotive industry competition entering a deep-water zone, the globalization of Chinese car companies has upgraded from simple product trade to a deep output of brand value and cultural concepts. As a new central enterprise card for China's automotive industry, Changan Automobile firmly promotes global layout with the strategic vision of "No Overseas, No Changan". This partnership with the Portugal National Team is precisely the key move to leverage top resources, break cognitive barriers, and achieve the leap from "product going overseas" to "value going overseas", demonstrating the hard power and grand vision of China's smart manufacturing going to the world.

In the second half of globalization competition, simple product output has become difficult to break the inherent cognition of overseas markets towards Chinese brands. Changan Automobile targets football, this global common cultural language, choosing strategic cooperation with the European football powerhouse Portugal National Team, which can be described as a differentiated move to precisely break the situation. The Portugal National Team boasts world-class stars such as Cristiano Ronaldo, possessing a massive fan base in Europe, Latin America, and globally. Its top football IP's global influence and world-class value endorsement build a bridge for Changan Automobile to efficiently reach global audiences.

On the eve of the 2026 World Cup, Changan Automobile became the first Chinese car company to partner with a top European football national team. This move stepped out of traditional marketing dimensions, extending brand reach deeply into European core markets and radiation areas. At the event site, both parties jointly released the branded film "Sounds like Changan", successfully completing the first overseas delivery of the Deep Blue S05 plug-in hybrid model (PHEV) in Europe. Meanwhile, Changan Automobile also officially started the long-distance European testing of relevant PHEV models, comprehensively testing the vehicle's long range, fast charging, low energy consumption, and durability. With this opportunity, Changan Automobile not only achieved a leap in brand exposure but also used sportsmanship as a bond to break stereotypes of Chinese car brands in the overseas market, allowing global users to have a new understanding of Changan Automobile's brand value amidst the passion and struggle of football, paving the way for subsequent market deepening.

As a new central enterprise, Changan Automobile actively responds to the national call for high-level opening up. Its globalization journey has long surpassed the primary stage of "selling cars overseas", but upgraded to a deep value fusion of "integrating locally, resonating in value". The spirit of team collaboration and never giving up contained in football highly matches Changan Automobile's persistent pursuit in technology R&D and quality polishing. Both sides joined hands to realize a peak meeting between a first-class enterprise and a first-class team.

This spiritual resonance is a vivid practice of Changan Automobile from "going out" to "going in". Relying on the advantages of the new central enterprise platform, Changan efficiently integrates global resources, with Blue Whale Supercharging Hybrid and Tianzhu Intelligent System as core technical support, creating a global product matrix combining quality and strength. In 2025, Changan's overseas sales reached 637,000 units, a year-on-year increase of 18.85%, accounting for over 20% of total sales; overseas deliveries in April 2026 surged by 69.9% year-on-year, leading the industry in growth rate. Behind the bright results lies the responsibility and commitment of Changan as a central enterprise. Changan Automobile can not only export quality products but also convey the spiritual power of Chinese brands moving upwards and towards newness, becoming a core card for China's automotive industry going global.

For Changan Automobile, signing the Portugal National Team is just an important part of its grand global landscape. Guided by the "Broad As the Sea" Plan 2.0, Changan adheres to the four major principles of "Long-term, Localization, Systematic, ESG Construction Integration", building a "152" global layout, promoting the transformation of globalization from a product trade-dominated model to a comprehensive model covering manufacturing, trade, investment, service, and ESG construction.

In terms of market and capacity layout, Changan's global sales network covers 118 countries and regions, with 1,124 overseas sales outlets; 22 overseas manufacturing bases have been built, with the Thailand Rayong New Energy Factory and Brazil Factory successively putting into production, adapting to local needs locally and practicing the concept of "In the Local, For the Local". At the product level, 41 car models have been launched cumulatively, covering fuel, pure electric, and plug-in hybrid categories. Deep Blue S05 and other models have been exported to Europe in batches, gaining widespread recognition from the international market.

Zoom In

Looking towards the future, Changan's goal is clear and firm: By 2030, overseas sales will double to 1.5 million units, striving for 1.8 million units, aiming to rank among the global automotive brand TOP10, and enter the regional world brand TOP5 in the Europe and Asia market. From the green field to the global track, Changan Automobile, with an open posture, central enterprise responsibility, and pragmatic courage, continues to broaden the boundaries of Chinese cars going overseas, letting the figure of China's smart manufacturing gallop globally, and letting the strength of Chinese cars resonate across the world. (End)

On June 1, Changan Automobile announced deliveries of 209,100 units in May, including 70,700 units delivered overseas, a year-on-year increase of 38%. New energy deliveries totaled 92,400 units, a year-on-year increase of 5.8%. 

Among its sub-brands, Changan Qiyuan delivered 34,528 units in May, the flagship new Q05 delivered 15,812 units, with orders in Thailand exceeding 3,000 within three days of launch; Deepal Auto sales reached 33,243 units in May, up 30% year-on-year, overseas cumulative sales from January to May totaled 28,704 units, up 167% year-on-year; Avatr delivered 7,336 units in May, the Avatr 07L appeared in the MIIT announcement, will be the first to carry Huawei Qiankun ADS 5; Changan Automobile (Gravity) delivered 48,900 units in May, CS75PLUS&Eado Blue Whale Super Engine dual-car launch delivery, launch special price starting from 79,900 yuan; Changan Kaicheng delivered 21,100 units in May, new energy sales up 21% year-on-year. 

Behind the steady climb in sales is the solid advancement of Changan Automobile's three major strategies. In May, Changan Automobile officially announced becoming the Global Official Partner of the Portuguese National Football Team, another step taken in the global "Inclusive" Plan 2.0; Changan's self-developed Tianzhu Leading End-to-End Technology is about to be mass-produced on vehicles, the intelligent "Beidou Tianzhu 2.0" plan secures another victory; Changan Blue Whale Super Engine dual-car launch delivery starts in hundreds of cities and thousands of stores across the country, the new energy "Shangri-La" plan achieves a 50% reduction in fuel consumption for blue-plate vehicles.

Recently, Changan Automobile released sales data for May 2026. According to official poster information, Changan Automobile's overall May deliveries reached 209,100 units, of which overseas deliveries were 70,700 units, a year-on-year increase of 38%, and new energy vehicle deliveries were 92,400 units.

Image Source: Changan Automobile Poster Screenshot

Looking at the specific performance of its sub-brands and business segments:

Changan Qiyuan delivered 34,528 units in May, with the Qiyuan AQ series growing 51% year-on-year. The new Q05 model delivered 15,812 units; orders for this model in the Thai market exceeded 3,000 units within three days of launch.

Deepal May sales reached 33,243 units, up 30% year-on-year. From January to May this year, Deepal cumulative sales were 130,531 units, up 15% year-on-year. Among them, Deepal S05 monthly sales in May were 18,866 units, with cumulative sales exceeding 220,000 units. In addition, Deepal's cumulative overseas sales from January to May were 28,704 units, up 167% year-on-year.

Avatr Brand May deliveries were 7,336 units. Among them, Avatr 07L debuted in the Ministry of Industry and Information Technology announcement, and will be the first to be equipped with Huawei Qiankun ADS 5.

Changan Automobile (Main Brand) May deliveries were 48,900 units. The brand recently launched an event for the fourth-generation Eado and fourth-generation CS75PLUS Blue Whale Ultra Enjoyment dual cars, where the CS75PLUS Blue Whale Ultra Enjoyment launch price starts from 79,900 yuan, and the official emphasized its "low fuel consumption, 1500 kilometers per tank".

Changan Kaicheng May deliveries were 21,100 units, with new energy vehicle deliveries growing 21% year-on-year.

Recently, we learned from official sources that Changan Qiyuan will fully enter the Thai market on May 28. The brand will showcase its entire lineup collectively in overseas markets, and the major launch of the all-new Q05 will also make its overseas debut.

It is reported that NEVO Q05 is the overseas version of Changan Qiyuan Q05. Following the NEVO Q05 launch in Thailand on May 28, NEVO will accelerate its expansion from China to Southeast Asia, Central Asia, Europe, and more global markets. This June, NEVO will enter the Uzbekistan market; in August, it will enter relevant markets in Indonesia and Central and South America; in October, it will further enter relevant countries and regions in Europe to enhance global competitiveness.

In recent days, the Changan NEVO Q05 officially went on sale in Thailand, starting at 629,900 THB, top trim at 709,900 THB, purchases before June 30 can be squeezed to a limited-time promotional price of 599,900 to 679,900 THB.

This pricing strategy directly undercuts the Leapmotor B10. The latter's Thailand version starts at 688,000 THB and reaches 788,000 THB for the top trim. With the same 2735mm wheelbase, the NEVO Q05 is nearly 100,000 THB cheaper, securing a clear price advantage on paper.

Domestic April single month sales of 15,814 units serve as endorsement, this cost-performance logic has been validated at the user level.

This launch also marks an acceleration of Changan's globalization process, entering Uzbekistan in June, entering Indonesia and Central/South America in August, targeting Europe in October, NEVO Q05 is the pioneer model on this road.

The exterior follows the Changan Qiyuan Digital Intelligence Flying Wing 2.0 style, front fascia full-width DRLs plus closed grille, visual identity is medium to upper tier in its class.

Pine Forest Green, Flowing Gold Purple, Moonlight Silver, Cloud Shadow Gray, Cloud Brocade White, five color schemes, young buyers have options.

What's truly worth looking into is the 0.265Cd drag coefficient, this number isn't just for PPTs, low drag directly affects actual range under high-speed conditions. Thailand highway speed limit is 120km/h, the value of this coefficient is much greater than city road scenarios.

Semi-hidden door handles look good, but the charging interface placement on the front fender, whether plugging the charging gun is convenient in daily RHD markets needs actual use to conclude, currently pending verification.

No surprises here regarding space. 4435mm length, 1855mm width, 2735mm wheelbase, 540L trunk plus 90L underfloor storage compartment, rear seats fold flat to expand to 1380L. 1600mm vehicle height allows entering underground garages without lowering head to shift gears.

For a family weekend outing to Thailand's beaches, these dimensions are practical enough.

Interior wraparound cockpit design, 14.6-inch center screen paired with 10.17-inch full liquid crystal instrument, CarPlay and HiCar both supported.

As for linking Haier home appliances, among local Thailand users, the ratio using this function is questionable, no rush to write it into the advantages list.

The powertrain is a 120kW permanent magnet synchronous motor front drive, 0-100 km/h in 8.2 seconds.

It starts smoothly at traffic lights with no strong push-back sensation, suits daily commute and highway cruising, not built for spirited driving.

The battery uses 51.9 kWh CATL LFP, NEDC range 462 km, supports 3C fast charge, 15 minutes charging adds 120 km range.

Off the record, queuing at charging piles, staring at the car next to it charging slowly at 1.5C speed, baking in the sun waiting, that feeling is more agonizing than rush hour toll congestion.

So 3C is really not a detail in this price segment, many manufacturers are now settling buyers with 1.5C to 2C.

6.6kW V2L external discharge function is also worth mentioning, with conversion equipment can power outdoor devices, in Southeast Asia camping trend it is a configuration that is truly useful.

Here is an information gap that needs to be faced directly. Thailand version NEVO Q05 equipped with L2 level assisted driving, includes adaptive cruise, lane keep and active braking AEB, functions basically meet standards.

While domestic version new Qiyuan Q05 provides high-level assisted driving solution equipped with LiDAR, the two exist a significant generational gap.

What trade-offs made for Thailand version, behind is regulation limits or cost factors, official currently no transparent explanation, this difference worth aligning expectations.

At the competitor level cannot just look at paper. BYD ATTO 2 benefits from local factory support in Thailand, brand equity and service network density are far more solid than Changan, this moat cannot be caught up in the short term.

Jaecoo 5 EV follows a Thailand-exclusive deep-dive strategy, localization is also an advantage.

NEVO Q05 indeed announced Rayong factory localization production plan. If this plan lands as scheduled, costs and price stability will look much more favorable. But before landing, import tariffs are real variables, price competitiveness sustainability is questionable.

Product strength has real advantages in this price segment. Large space, 3C fast charge, 462 km range combined together, no obvious weaknesses.

What truly determines how far NEVO Q05 can go in Thailand is not launch data, but localization after-sales service response speed and the long-term stability of delivery quality.

This will be clear once owner feedback comes out next year.