At the opening of the Chongqing Auto Show, the Changan Mazda N8 Pavilion booth had significant foot traffic. The booth theme was "Still Mazda", featuring a lineup including EZ-6, EZ-60, EZ-60 Mazda Edition, and the classic sports car MX-5. Against the backdrop of joint venture brands generally facing pressure, what Changan Mazda presented this time was not just a few cars, but a set of numbers and credentials that need close examination by the outside world.

The sales figure of the EZ-60 is the hardest backing for this booth. This mid-size SUV has taken the sales championship for joint venture new energy mid-size SUVs for 7 consecutive months. Competitors include not only other joint venture brands but also a batch of domestic models that have lowered prices and piled up configurations. Being able to hold for 7 months in this segment indicates that the product has stable acceptance among the target customer group. Paired with this figure is another set of data: in Q1 2026, the sales proportion of Changan Mazda new energy models has exceeded 47%, with the annual goal targeting 70%. For a joint venture car manufacturer, this proportion is not common.

Global certification is another card Changan Mazda emphasized repeatedly this time. EZ-6 and EZ-60 have currently obtained full vehicle certifications for the three major markets of the European Union, the UK, and Australia. The official claim is that this is the first joint venture new energy car company in China to obtain these three certifications simultaneously. EU vehicle certification involves multiple independent tests such as crash safety and electromagnetic compatibility, and cannot be passed solely by material declaration. Obtaining this qualification means the product has undergone substantive verification by a third-party institution. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand flew specially to the Nanjing factory for on-site inspection, giving positive evaluations on craftsmanship and quality control. Dealers need to spend real money to stock up; the weight of such on-site inspection is different from the nature of a brand speaking for itself.

There is a detail at the auto show site worth mentioning separately. Mazda owner and racer Ji Hao told about his racing experience: driving an unmodified factory-spec pure electric EZ-60, participating in the China New Energy Vehicle Rally Championship, 6 days 910 kilometers, breaking through from 27 brands and 100 participating cars, winning the SUV group champion in circuit racing and the runner-up in total rally results. The premise of "unmodified factory-spec" determines the reference value of this achievement — it tests the vehicle's capability in its factory state, rather than the competitive level after modification.

In terms of design, EZ-6 won the "2026 World Car of the Year Design" award this year. It is the first Chinese joint venture new energy model to win this award, and also the third time Mazda has won this honor following the 2016 MX-5 and 2020 MAZDA3. EZ-60 has accumulated 8 top international design awards. The review institutions for such awards are independent of car companies, judges come from all over the world, and they have certain industry reference significance.

Regarding purchasing, the discount strength introduced by Changan Mazda during the 618 period is also at a relatively high level among same-level joint venture products. On top of the national trade-in subsidy (up to 20,000 yuan), an additional 17,000 yuan factory subsidy is stacked. Purchasing designated models also comes with a parts set valued at 7,999 yuan. There are also options for 0 down payment and 5-year low-interest financial policies, with an annual fee rate of 1.99%. The EZ-60 Mazda Edition Extended Range Version official guide price is 139,900 yuan, and the landing price is further lowered after stacking subsidies.

For joint venture brands transitioning to new energy, those who can simultaneously produce global certification, independent design awards, and unmodified mass-produced car race results backed by third parties are currently few and far between. Changan Mazda did not choose the path of chasing hotspots and stacking configurations, but chose to use a slower and more costly method to send quality to third-party verification. Whether this path works or not will gradually be answered by the upcoming sales data and export progress.

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda with the theme "Always Mazda", showcased at Hall N8 booth with classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60) and the EZ-60 Mazda Edition launched in April, comprehensively demonstrating the latest results of the enterprise's new energy transformation, and simultaneously announcing a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 Yuan national subsidy and 17,000 Yuan factory subsidy, purchasing specified models enjoys an exclusive luxury set worth 7,999 Yuan.

Global Car Strength Endorsement, Setting a Benchmark for New Energy Value

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In design, EZ-6 won the "2026 World Car of the Year Design Award", becoming the first Chinese new energy model to receive this honor, EZ-60 became the only SUV globally to simultaneously win 8 top world design awards. Regarding safety, both models are built strictly according to China-Europe dual 5-star standards, EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, EZ-60 battery safety meets new national and European standards in advance, Changan Mazda further promises all new energy users "Battery Lifetime Spontaneous Combustion Compensation, unlimited mileage, unlimited owners".

Regarding handling, EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Race SUV Class Champion and Rally Race Overall Ranking Runner-up, verifying ultimate handling strength. At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his mindset journey driving the factory-original unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship, in a 6-day 910-kilometer devil schedule, facing competition from the majority of extended-range/Plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, breaking through from 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained whole vehicle certification for three major markets: EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to secure these three certifications simultaneously. Hard-core global quality has won extensive recognition from the international market, at the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to production processes and quality control systems. Currently, overseas sales and pre-order trends for EZ-6 and EZ-60 continue to improve, in the domestic market, EZ-60 has been the sales champion of joint venture new energy medium SUVs for 7 consecutive months.

Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy vehicle whole design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global car."

[Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community of Brand and Users

5 million users in the Chinese market are companions in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda continues to practice "User+" thinking, launching a series of user co-creation activities, building a full-dimensional, full-lifecycle user ecosystem, making the commitment of "Always Mazda", not only reflected in the value details of products, but also integrated into the emotional resonance with every user. For users and Mazda fans participating in a series of Changan Mazda activities, there will be a chance to participate in the 2026 Fan Ceremony.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Assistance", truly brought Changan Mazda into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The cumulatively launched 11-issue "Owner Story Collection", has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poor primary schools for 7 consecutive years, love leaders who have organized car owner clubs to care for special children for 4 consecutive years, sweet couples who got to know each other because of Mazda. These real and vivid stories make up the most moving background color of the Changan Mazda brand.

"Joy Mazda Creator" and "National Broker" plans have built a platform for users to co-create brand value. Since the launch of the activity, a large number of Mazda fans who record car ownership life with lenses and transmit product value through word of mouth have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving feelings. I am a beginner, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me, If you are a Mazda owner, like sharing, love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) share their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities across the country, deeply exchanging practical results of Changan Mazda in design, driving control, safety, intelligence, and other fields with young students. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to realize creativity, but also opened summer practice and internship spots to young students, further promoting learning for application and industry-education integration.

The practice of social responsibility also cannot do without the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million Yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Has Kindness" public welfare action again, converting every user trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be transmitted on wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits Reward Users

Seizing the opportunity of the Chongqing Auto Show, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity, from now until June 30th, all series models launch heavy car buying benefits: up to 17,000 Yuan trade-in factory subsidy and 20,000 Yuan national subsidy for old-for-new, purchase specified models gift value 7,999 Yuan luxury set (factory charging pile + Long Film solar film + TPE floor mat / trunk mat), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and value 7,999 Yuan lifetime zero-fuel rights. In addition, all users who test drive new energy models at the store can receive national intangible cultural heritage Jinling Gold Foil, consult authorized dealers for details.

"Always Mazda" is never just a slogan, Changan Mazda, while inheriting the century-old brand gene, always puts user needs first. In the future, Changan Mazda will continue to build every product well with global standards, connecting every user with sincerity, letting more people feel the driving fun of "Human-Machine Integration". June 13-21, welcome consumers to visit Chongqing International Expo Center Hall N8 Changan Mazda booth, feeling the global car charm up close.

On April 23, the 21st Shanghai International Automotive Industry Exhibition officially opened. On April 24, the Changan Pickup Global Development Plan and Changan Hunter K50 Launch Event, themed "Changan Hunter, Drive Smart, Travel the World", was officially held. The world's first super extended-range digital intelligence pickup - Changan Hunter K50, went on sale, becoming one of the first pickups to carry L2 combined driving assistance functions. Equipped with the electric pickup chassis most loved by RV users, it officially opens the era of digital intelligence pickups!

Changan Hunter K50 4WD All-Terrain Version, let the distance have no boundaries, official guide price 192,900 Yuan;

Changan Hunter K50 4WD All-Round Version, bring technology into daily life, official guide price 182,900 Yuan;

Order now, enjoy five major gifts. Car purchase enjoys 3,000 Yuan trade-in subsidy, non-operating first owners enjoy lifetime warranty for three-electric system and extended range system, 36-month 70,000 Yuan annual payment loan or 12-month 80,000 Yuan final payment loan, free basic data and 2GB monthly entertainment service data, order within specified time get one camping gift pack.

Changan Hunter refreshed simultaneously, full series products starting from 127,900 Yuan, new cars have arrived, welcome to visit the store for details.

Drive Smart, Travel the World, Changan Pickup and Global Users Advance Together into the Digital Intelligence Pickup Era

In 2024, the automotive industry welcomed the year of intelligence. After the "electrification" wave, "intelligence" is leading the "second half" of the automotive industry change.

Peng Tao, Executive Vice President of Changan Automobile, shared on-site the leap of the Changan Pickup brand, the launch of the digital intelligence logo, and the confidence and determination to start the new era of digital intelligence. He said that Changan Pickup will be a sub-category under Changan Automobile's digital intelligence new energy -- Changan Qiyuan, positioned as "Digital Intelligence Evolution New Pickup". Relying on the collaborative empowerment of Changan Automobile's "Shangri-La", "Haona Baichuan" and "Beidou Tianshu", it adheres to the new energy track, accelerates global layout, and promotes the popularization and application of intelligence. Changan Pickup aims to bring commercial and passenger dual-use travel solutions to global users, and more importantly, to walk into the digital intelligence pickup era together with global users, leaping towards beauty.

[Changan Automobile Executive Vice President Peng Tao]

Changan Pickup shares Changan Automobile's "Six Countries, Ten Locations" collaborative R&D and manufacturing system. With a global vision, it integrates the CA-PDS product development process system, CA-ITVS test verification system, CA-IMS intelligent manufacturing system, and CA-ORPS off-road performance system to comprehensively empower pickup business, deepen the global market, and continuously improve industrial value.

For future global planning, Huang Zhi, CEO of Changan Pickup, said that Changan Pickup has formulated the "12324" global development plan. In the next three years, 3~4 global pickup models will be launched successively, covering the full-size market of B/C/D classes. Based on the pickup platform, rugged PPV models will be developed in groups, providing products to meet the needs of global users, different ages, different prices, and different scenarios. It is committed to building the pickup with the most user value and building a world-class pickup. In 2030, Changan Pickup sales will exceed 500,000 vehicles.

[Changan Pickup CEO Huang Zhi]

Heaven and Earth Dual Power, Changan Hunter K50 Reshapes the New Experience of Digital Intelligence Pickup

Last March, Changan Pickup launched Changan Hunter, which won the first place in the new energy pickup single product sales ranking frequently and was honored with the "Most Anticipated Product Honor Award" in Thailand, becoming the leader of new energy pickups.

Based on upgraded user needs, the first heavy product of the "12324" Changan Pickup global development plan -- Changan Hunter K50, was launched. Positioned as the world's first super extended-range digital intelligence pickup, with "Hunter's Eye" hunter aesthetics design and "Heaven and Earth Dual Power" ground super extended range, it is fierce, fuel-saving, and powered. Cloud Tianshu good intelligence, with "Easy to use, Easy to drive, and Safe" as core highlights.

Changan Hunter K50, "Heaven and Earth Dual Power" of "Ground Super Extended Range", strengthens the value iron triangle of "Fierce, Fuel-saving, and Powered". Low speed fierce, dual motor drive, maximum power 200kW, maximum torque 470N·m; fast acceleration, start response 400ms, 0-100 acceleration 7.9 seconds; power is persistent and strong, engine maximum power 140kW, generator peak power 100kW.

Equipped with 31.18kWh Golden Bell cover battery, NEDC range 131km, pure electric travel is more money-saving, as low as 7 cents per kilometer; no need to add urea, do not fear freezing in winter, no self-cleaning required, convenient to use and save trouble. Full-time all-domain pure electric driving feel, intelligent electric four-wheel drive architecture, pickup driving is more smooth; industry's first 22kW super external discharge function, maximum reserve electricity 227kWh, breaking electricity usage boundaries.

Hunter K50 also upgraded "Cloud Tianshu Good Intelligence", achieving value breakthrough of "Easy to use, Easy to drive, and Safe". Industry's first global installation of Huawei HMS for CAR, including smart voice, Petal Maps, and app ecosystem. At the same time, developing AI voice large model jointly with Huawei, subsequent through OTA upgrade, making Hunter K50 common and new.

Hunter K50 is equipped with L2 combined driving assistance, especially for long-distance travel and RV users, improving driving safety. Battery pack five major safety cage protection, combined with non-load-bearing body and underbody armor, prevent bumps and scratches, water immersion corrosion. In Middle East, South America, Africa, Southeast Asia, CIS and other overseas different regions' 10+ representative countries, carry out strict verification for extreme cold, extreme heat special climate and high altitude, high corrosion special environments. Hunter K50 can withstand verification.

In terms of off-road capability, Changan Hunter not only supports 1.5-ton extreme loading capacity, but also upgrades 2.5-ton towing capacity. Approach angle 29°, departure angle 26°, unloaded ground clearance 220mm, wading depth 600mm, equipped with all-terrain AT off-road tires, combined with three locks and ten driving modes, reaching exploration-grade off-road capability, novices can also easily go off-road.

For night travel scenarios, Hunter K50 is equipped with "Hunter's Eye" smart lighting system, domestic unique factory-installed 4 roof lights, including 2 high beams and 2 camping lights, meeting all-scenario outdoor lighting needs.

In terms of styling, Hunter Eye lighting, shark face front, dual screen, AT tires, olive green body color, heatwave orange interior, Hunter-style aesthetics design brings strong visual impact, unforgettable.

Changan Hunter constantly evolves with itself, jointly created with users living cars, camping cars, plant protection drone operation vehicles and other characteristic models, cooperated with Huawei, DJI, China Academy of Art and other ecosystems, co-created infinite possibilities with users. This year Q4, new Hunter co-created with users will be launched for sale.

With Changan Hunter K50 launch as an opportunity, Changan Pickup bases on "Digital Intelligence Evolution New Pickup", promotes pickup towards industry new height, provides digital intelligence pickup "China Solution" for global users.

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and EZ-60 Year of the Horse Edition to the N8 Hall booth, fully showcasing the latest results of the enterprise's new energy transformation. Meanwhile, Changan Mazda launched the 618 Mid-Year Mega Sale. Based on up to 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models enjoys a exclusive luxury package worth 7,999 yuan, returning substantial benefits to the vast majority of consumers.

The EZ-6 and EZ-60 participating in this exhibition were built with global standards from the beginning of product development, truly achieving "Made in China, Global Quality". In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor; EZ-60 became the only SUV globally to win 8 world top design awards simultaneously. The two models, relying on unique Kodo design aesthetics, stood out from the homogenization wave in new energy.

Safety is Changan Mazda's core bottom line. Both models are built strictly according to China-Europe dual five-star standards. EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, etc., and EZ-60 battery safety meets new national and European standards in advance. Changan Mazda further solemnly promises all new energy users "lifetime battery spontaneous combustion compensation, no mileage limit, no owner limit", completely dispelling user safety concerns.

Handling is the soul of Mazda. EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Category SUV Group Champion and Rally Overall Runner-up. At the auto show site, Changan Mazda owner and champion driver Ji Hao shared his experience driving a factory-stock unmodified pure electric EZ-60 to fight in the rally. In the 6-day 910-kilometer grueling schedule, facing competition from the vast majority of extended-range / plug-in hybrid participating models, EZ-60 relied on ultimate quality stability and "Jinba Ittai" tuning, successfully breaking through from 27 brands and 100 participating cars.

Currently, Changan Mazda has successfully obtained full vehicle certification for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy car enterprise to secure all three certifications simultaneously. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Overseas market sales and pre-sale trends continue to be positive. In the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUV for 7 consecutive months. Global quality wins dual recognition from domestic and international markets.

On June 13, the 2026 Chongqing International Automobile Exhibition officially kicked off at the Chongqing International Expo Center. At this exhibition, Changan Mazda participated with the theme "Still Mazda". Under the brand's classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the newly launched EZ-60 Ma Year Edition all arrived at the Hall N8 exhibition stand. This participation not only concentratedly showcased the brand's phased results in the field of new energy transformation, but also synchronously launched mid-year purchase incentives for the market.

In terms of product perspective, Changan Mazda emphasized its new energy model development logic. EZ-6 and EZ-60 were built according to global standards from the very beginning of the project. In the design field, EZ-6 won the "2026 World Design Car of the Year" award, becoming the first Chinese new energy vehicle to receive this honor; EZ-60 won 8 world-class top design awards. In terms of safety standards, both models benchmark against China-Europe Dual Five-Star Standards. Among them, EZ-6 obtained 5 authoritative certifications including C-NCAP, E-NCAP, etc., and EZ-60's battery safety meets new national standards and European standards in advance. Addressing the safety pain points of new energy vehicles, Changan Mazda provides users with "Lifetime Battery Fire Compensation" benefits, with unlimited mileage and owners.

In terms of dynamic performance verification, the unmodified factory stock pure electric EZ-60 achieved the SUV Group Champion in the track race and the overall runner-up in the rally at the China New Energy Vehicle Rally Championship. At the auto show site, driver Ji Hao, who drove this car to compete and win, shared his real-world experience of the 6-day 910-kilometer race course, believing the vehicle's quality stability and chassis tuning withstood the test of extreme road conditions.

In terms of global layout, Changan Mazda has currently obtained whole vehicle certifications from three major markets: the EU, UK, and Australia, becoming the first joint venture new energy vehicle enterprise in China to obtain these three certifications simultaneously. According to official disclosure, at the end of May this year, over 80 overseas dealers from Europe, Australia, and Thailand conducted on-site inspections of the Nanjing Plant. In terms of market performance, EZ-60 has ranked first in sales of joint venture new energy mid-size SUVs for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automobile Sales Branch, stated on site that the enterprise is positioned as Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center, committed to providing models that meet unified standards for global users.

Apart from product strengths, Changan Mazda also focused on showcasing its user operation system at this auto show. Based on the foundation of 5 million users in the Chinese market, the brand continued to promote the "User+" mindset in 2026. The "Wish Journey" project launched at the beginning of the year helped users realize personal wishes through brand assistance; the "Owner Stories Collection" which is continuously updated has launched 11 issues, recording real cases including long-term charity donors, car club organizers, and couples connected by cars, etc. In addition, the "Joyful Mazda Creators" and "All People Agents" plans encouraged owners to share car usage experiences. Post-2000s owner Sun Jingyi shared her experience of participating in content co-creation on site.

In terms of youth group expansion and social responsibility, the Season 2 of the "Green Seedling Plan" launched in May is entering national universities to carry out exchanges, and simultaneously holding the EZ-60 National University Modified Design Competition, providing internship opportunities for excellent students. In the charity field, since 2015 the brand has cumulatively donated and built 12 Hope Primary Schools in Yunnan, investing over 10 million Yuan; the "Every Kilometer is Kindness" campaign launched in June this year converts users' driving mileage into charity funds to improve teaching conditions.

Tied to the Chongqing Auto Show event, Changan Mazda simultaneously launched the "Enjoy Summer Driving Vibe, Savor 618 Major Sale" campaign. From now until June 30, car purchase users can enjoy up to 20,000 Yuan in national trade-in subsidies and 17,000 Yuan in plant trade-in subsidies; purchasing designated models can gift a Premium Package worth 7,999 Yuan (including original factory charging pile, LLumar sun film, and TPE floor mats/trunk mats). Regarding financial policies, a 0 Down Payment 5-Year Low Interest Plan is provided, with an annual fee rate of 1.99%, and attached with a Lifetime Zero Fuel Cost benefit worth 7,999 Yuan. In addition, users who test drive new energy vehicles at the store can also be gifted National Intangible Cultural Heritage Jinling Gold Foil.

Walking out of the N8 Hall of the Chongqing International Expo Center, one sentence kept echoing in my mind: In the new energy era, to what extent must a brand go to be truly responsible to its users?

The Changan Mazda booth in Hall N8, the classic MX-5 was parked next to the EZ-6 and EZ-60. On one side is the pinnacle symbol of driving control in the fuel era, on the other is the strategic model for electrification transformation. This scene itself is an annotation: everything is changing, but some things have indeed not changed.

The four words "Global Standards" are shouted by many in the joint venture camp, but few truly implement them. This time, Changan Mazda labeled the EZ-6 and EZ-60 with the "Global Car" tag, not just for show. From the start of development, both cars adhered to global standards, not China-specific, nor compromises for a single market. EZ-6 won the "2026 World Car Design of the Year" award, the first Chinese new energy vehicle to receive this honor, the third time Mazda has won this award in its history. EZ-60 is even more impressive, winning all three top design competitions: German Red Dot, iF, US IDA, accumulating 8 global design awards, the only SUV in the world to achieve this.

Design sense is precisely the hardest thing to copy. Mazda's "Kodo" was an aesthetic benchmark in the fuel era. In the electrification era, blending Eastern fluidity with electric vehicle technology is not as simple as changing a front grille. The fact that global design award judges nodded indicates Changan Mazda did not cut corners in this field.

Regarding safety, this might be the most reassuring thing this time. EZ-6 obtained C-NCAP, E-NCAP, C-IASI and other 5 authoritative safety certifications. Among them, the C-NCAP occupant protection score rate and E-NCAP child protection score rate were the highest among all tested models in 2025. Both cars were built according to China-EU dual five-star safety standards. Before the launch of EZ-60, it was pulled to the BingchaCha devil road for collision, rollover, water immersion extreme challenges. Battery safety meets the new national standards and European standards implemented in July 2026 in advance.

But what truly made me feel "this company is serious" is Changan Mazda's commitment: "Lifetime battery spontaneous combustion compensation", unlimited mileage, unlimited owners. Now, few brands dare to write such commitments into contracts. Without full confidence, signing such clauses is like digging a hole for oneself. This confidence is not from nowhere — able to obtain EU, UK, Australia three major markets full vehicle certifications, becoming the first domestic joint venture new energy car enterprise to take these three simultaneously, is the best endorsement itself. End of May, more than 80 overseas dealers from Europe, Australia, Thailand came to inspect the Nanjing Plant specially, gave high evaluation to production process and quality control system. Previously we brought overseas standards in, now it is the China Intelligence manufacturing standard to dispel overseas dealers. Nanjing Plant, domestic sales and global export models co-line production, completely unified manufacturing and quality control standards.

Handling, Mazda never stacks parameters. 0-100 acceleration how many seconds is not the only standard defining driving pleasure. It wants "car moves as willed, driving and riding pleasure", solving the motion sickness problem of electric vehicles from the root through whole-vehicle synchronous development.

At the auto show site, owner and champion driver Ji Hao shared an impressive experience. He drove an original factory unmodified pure electric EZ-60, participated in the China New Energy Vehicle Rally Championship Xinjiang Station. 6 days itinerary, 910 km devil road conditions, opponents were mostly extended-range or plug-in hybrids, refueling had natural advantage. Result, an original factory pure electric SUV won the field race SUV group champion and rally race overall runner-up, breaking through from 27 brands 100 participating cars. This is not lab data, not a show made by manufacturers hiring professional drivers, but real users on real tracks fighting out performance with products. Ji Hao said, in extremely intense confrontation, chassis rigidity, battery thermal management and "horse and man one body" dynamic calibration, are the core EZ-60 supported to last. This sentence is heavier than any parameter table.

The market has already given response — EZ-60 for 7 consecutive months蝉联合资新能源中型 SUV sales champion. Looking at the entire joint venture camp, few can do it.

But this auto show let me feel deeper, is Changan Mazda spent lots of time talking about users. Not "user-centered" cliches, but one by one real projects. 5 million Chinese users, in Changan Mazda's context not cold numbers, but brand development partners and value co-creators.

Year start started "Wish Journey", logic is simple: users themselves complete 25 wishes, last one by brand help realize. Not simple welfare distribution, but a two-way rush. "Owner Story Collection" already done to 11th issue — has continuous 7 years donating poor primary school public welfare expert, has continuous 4 years organizing car club care special children leader, has because of Mazda walked together couple. These real people and lives, constitute this brand most moving background color. "Mazda Joy Creators" encourages owners use lens and text record car ownership life, "National Agent" let user reputation become best communication channel.

Green Sprout Program Phase 2 also progressing, enter university and youth exchange design and engineering practice, while did an EZ-60 National University Modified Design Competition, excellent works directly give modification support. From source cultivate future potential users and industry talents, not just staring at current sales.

Corporate Social Responsibility also always doing. From 2015 in Yunnan cumulative donated built 12 Hope Primary Schools, total investment over 10 million yuan. This year June launched "Every Kilometer Has Kindness" action — owner every driving 1 km, brand donate 0.1 yuan, let an ordinary trip also become kindness accumulation. 2026 Fan Gala exactly 10th anniversary, brand and user emotional bond already lasted full 10 years.

Say a true truth, new energy era joint venture car company days generally not good, this is objective reality. Someone price cut survival, someone moves frequently but no effect, also someone choose silence watch. Changan Mazda chose this road, worth look a few more eyes — not fall into price war mud pit, but use global standard do products, use sincere attitude treat users.

In this parameter increasingly homogenized era, truly can separate brand, precisely is these soft things: design taste, safety bottom line, handling tone, with user between emotional connection. They not like range that intuitive, not like acceleration that stimulating, but they precisely is constitute a brand truly value cornerstone.

Chongqing Auto Show, Changan Mazda also simultaneously launched 618 Mid-Year Mega Sale: up to 17,000 yuan trade-in factory subsidy and 20,000 yuan old-for-new national subsidy, purchase designated models gift value 7,999 yuan premium set, also has 0 down payment 5 years low interest and lifetime zero combustion rights. From now to June 30, interested can go look. But I want more say, "Still Mazda" never is a slogan. Some things indeed can in electrification wave keep unchanged — those worth be guarded parts, just taking new way continue down.

June 13 to 21, Chongqing International Expo Center N8 Hall, Changan Mazda booth just there. Suggest you personally go look, especially that run finish rally original factory EZ-60. Some things, get own sit in, drive up, truly understand.

On June 13, the 2026 Chongqing International Auto Show kicked off. Changan Mazda, with the theme "Always Mazda", brought together the classic sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the EZ-60 Year of the Horse limited edition launched in April, gathering at Hall N8 to comprehensively showcase the latest results of its electrification transformation.

The brand simultaneously launched multiple user co-creation plans during the auto show and kicked off the 618 mid-year promotion: On top of up to 20,000 yuan national trade-in subsidy and 17,000 yuan manufacturer trade-in subsidy, purchasing designated models also comes with an exclusive premium package valued at 7,999 yuan.

From its inception, EZ-6 and EZ-60 have followed global unified standards. In terms of design, EZ-6 was honored as the "2026 World Car of Design", becoming the first new energy vehicle model in China to receive this distinction; EZ-60 swept the German Red Dot, iF, and American IDA three major world design competitions, accumulating 8 global top design awards, becoming the unique "Grand Slam" winner in the SUV field.

In terms of safety performance, EZ-6 has passed 5 authoritative tests including C-NCAP, E-NCAP, C-IASI, etc., where the C-NCAP passenger protection score rate and E-NCAP child protection score rate are both the highest among tested models in 2025; EZ-60 battery safety proactively meets the new national standards and European standards to be implemented in July 2026. Changan Mazda has made a "Lifetime Auto-ignition Compensation for Battery" commitment to all new energy users—no mileage limit, no owner limit, thoroughly eliminating user concerns about battery safety.

In terms of handling, Changan Mazda does not blindly pursue paper parameters, but focuses on the real experience of "Car moves with will, driving and riding enjoyment", solving the common motion sickness problem of electric vehicles from the source through whole vehicle collaborative development.

At the auto show site, owner and champion driver Ji Hao shared his experience driving a factory-original unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship: In the harsh schedule of 6 days and 910 kilometers, facing mostly extended-range and plug-in hybrid opponents, relying on EZ-60's ultimate stability and "Human and Horse Integration" tuning, stood out from 27 brands and 100 participating cars, winning the Circuit SUV Group Champion and Rally Overall Championship Runner-up, verifying the handling limits of mass-production cars with track strength.

In terms of quality assurance, both models were born in Mazda's best global factory—Nanjing Factory, produced on the same line as right-hand drive models exported globally, executing completely consistent manufacturing and quality control standards. Changan Mazda has become the first domestic joint-venture new energy automaker to simultaneously obtain whole vehicle certifications from the three major markets of the EU, UK, and Australia.

At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Market performance is equally bright: EZ-60 has led the joint-venture new energy medium SUV sales list for 7 consecutive months, and overseas orders and pre-sales continue to be positive.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has been upgraded to a Mazda global new energy whole vehicle design, R&D, manufacturing base and export center. Every Mazda new energy user owns a true global car."

Deeply cultivating the Chinese market for 21 years, 5 million users are Changan Mazda's most precious wealth. In 2026, the brand continues to deepen the "User+" mindset, launching a series of user co-creation activities, building a full-lifecycle user ecosystem covering emotional connection, value co-creation, and responsibility sharing. Mazda Fans participating in the activities will have the opportunity to step onto the stage of the 2026 Fan Festival.

The "Wish Journey" launched at the beginning of the year, in the form of "User Wishes, Brand Support", allows the brand to truly enter users' lives. The "Owner Story Collection" which has launched 11 episodes has become a concentrated display of Mazda Fan spirit: There are public welfare experts who have funded impoverished primary schools for 7 consecutive years, there are love leaders who have organized car friends to care for special children for 4 consecutive years, there are couples who met and knew each other because of Mazda... These real and vivid stories constitute the most moving core of Changan Mazda.

The "Joyful Mazda Creator" and "All-People Broker" programs encourage users to record car ownership life with lenses and text, and transmit product value through word of mouth. Since the launch of the activity, a large number of gold medal recommenders have emerged, one of whom has recommended Mazda to over 100 friends and relatives. "Post-00s" EZ-60 owner Sun Jingyi shared as a representative of the "Joyful Mazda Creator": "Usually busy with work, but can use spare time to share driving feelings. If you are a Mazda owner, like to share, love making friends, welcome to join us."

The second season of the "Green Seedlings Plan" launched in May is gradually entering top universities nationwide, deeply communicating with young students about the practical results of Changan Mazda in design, driving control, safety, intelligence, and three-electric fields. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to implement creativity but also opens summer practice and internship quotas to young students, promoting deep integration of industry and education.

Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. This June, the brand launched the "Kindness in Every Kilometer" public welfare action again: From June 1 to 20, for every 1 kilometer driven by owners, the brand will donate 0.1 yuan, all used to improve the learning and living conditions of Hope Primary Schools, letting love move forward with the wheels.

Taking the Chongqing Auto Show as an opportunity, Changan Mazda simultaneously launched 618 car purchase benefits: All series models enjoy up to 17,000 yuan manufacturer trade-in subsidy and 20,000 yuan national trade-in subsidy, purchasing designated models comes with a value 7,999 yuan premium set (including charging piles, sun film, floor mats, etc.), and provides 0 down payment 5-year low interest (annual rate 1.99%) and Lifetime Zero Combustion Rights. Visiting the store to test drive new energy models, you can also receive a national intangible cultural heritage Jinling Gold Foil gift.

"Always Mazda" is never just a slogan — Changan Mazda, while inheriting the century-old brand genes, always puts user needs first. In the future, the brand will continue to create every product with global standards, connect with every user with sincerity, and let more people experience the pure driving fun of "Human and Horse Integration".

On June 13, the moment the 2026 Chongqing Auto Show opened, Changan Mazda brought a wealth of highlights. Under the theme "Still Mazda", the brand showcased multiple heavy-hitting global models at Hall N8, not only the classic sports car MX-5 full of nostalgia, but also two strategic-level new energy vehicles — MAZDA EZ-6 and MAZDA EZ-60, as well as the EZ-60 Mazda Edition launched in April, showcasing the latest achievements after the transition to new energy to the outside world. A user co-creation plan was also announced on site, and leveraging the 618 event, a set of substantial purchase benefits were rolled out.

Built to Global Standards, Award-Winning

EZ-6 and EZ-60 were aimed at the global market from the start, with design, safety, and handling all at high standards. EZ-6 has just won the "2026 World Car of the Year Design Award", which is the first time a Chinese new energy car has won this grand prize; EZ-60 is even more impressive, winning 8 top world design awards in one go, unique in the SUV segment.

Safety was not compromised either, both models were developed according to Chinese and European dual five-star standards. EZ-6 holds 5 authoritative safety certifications including C-NCAP, E-NCAP, etc., while the battery safety of EZ-60 even met new national and European standards ahead of schedule. Changan Mazda also reassured all new energy vehicle owners — "Lifetime battery fire compensation", no mileage limit and no limit on which owner.

How does it drive? EZ-60 proved it directly on the track. At the China New Energy Vehicle Rally Championship, it took the Rally SUV Class Championship and the Rally Series Overall Runner-up. At the auto show, Jihao, who is both an owner and a champion driver, shared his racing experience: driving the completely stock pure electric EZ-60, over a high-intensity schedule of 6 days and 910 kilometers, facing mostly range-extended and plug-in hybrid opponents, finally relying on the vehicle's stable quality and "man-machine integration" handling, breaking out from 100 vehicles. This is a thorough test of the mass-produced car's hard power.

[Changan Mazda Owner and Champion Driver Jihao]

Strong Export Momentum, Stable Domestic Sales

In terms of global recognition, Changan Mazda also performed well. It has successfully obtained full vehicle certification for the EU, UK, and Australia major markets, the first joint venture new energy vehicle enterprise in China to achieve this goal. At the end of May, more than 80 dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, highly recognizing the production quality control. Currently, EZ-6 and EZ-60 pre-sale performance overseas is very good, and EZ-60 domestically has consecutively won the sales championship of joint venture new energy mid-size SUVs for 7 months.

Wu Xuxi, Executive Vice President of Changan Mazda Automotive Sales Branch, said clearly: "Changan Mazda is now Mazda's global new energy full vehicle design, R&D, manufacturing and export center. We can promise every user that what you buy is a true global car."

[Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automotive Sales Branch]

Playing with Users, The Brand Becomes Warmer

With 5 million users in the Chinese market, Changan Mazda continues to focus on the "User+" concept this year, carrying out a series of co-creation activities, to realize the phrase "Still Mazda" through real connections. Owners and Mazda fans participating in the activities have the chance to attend this year's fan gala.

For example, "Wish Journey" at the beginning of the year, users make wishes, brands help fulfill them, making the relationship more like friends; Cumulative 11 issues of "Owner Story Collection", telling the real life of many owners — there are philanthropists who donated to education for 7 years, there are leaders organizing car clubs to care for special needs children, and couples connected by Mazda, adding many warm tones to the brand.

[Champion Driver Jihao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Sharing Their Car Ownership Life]

The "Joy Mazda Creator" and "National Broker" plans are to build a stage for owners who love to share. 00s generation EZ-60 owner Sun Jingyi shared her feelings as a beginner: "My daily work is busy, so I use spare time to post driving impressions. Although it's the first time participating, but car club members and staff were very helpful. As long as you are a Mazda owner, like to share, and love making friends, you are welcome to play."

Additionally, the second season of "Green Seedling Program" launched in May is entering multiple universities, chatting with young people about design, driving control, intelligence, simultaneously launched EZ-60 National University Modification Design Competition, not only allowing good ideas to take root, also providing summer internship slots. In terms of public welfare, Changan Mazda has donated and built 12 Hope Primary Schools in Yunnan for consecutive years, total investment over 10 million. In June, launched the "Every Kilometer Has Goodwill" campaign, converting user travel mileage directly into public welfare funds, used to improve children's learning and living.

618 Benefits Maxed Out, Great Time to Buy a Car

Taking advantage of the auto show's heat, Changan Mazda simultaneously launched "Ride Summer Vibes, Enjoy 618 Mega Sale". From now until June 30, purchasing any series models can enjoy a package of benefits: trade-in has up to 17,000 Yuan manufacturer subsidy plus 20,000 Yuan national subsidy, buying designated models also comes with a value 7,999 Yuan exclusive set, containing original factory charging piles, LLumar window films, and TPE floor mats and trunk mats. Financial aspect has 0 Down Payment 5-Year Low Interest plan (Average Annual Fee Rate 1.99%), plus a lifetime "Zero-Burn" benefit worth 7,999 Yuan. Visiting the store to test drive new energy vehicles, also receive a state intangible cultural heritage Jinling Gold Foil. Specific details can be consulted with local authorized dealers.

"Still Mazda" is not a slogan. Changan Mazda, while inheriting brand genes, indeed put user needs first. In the future, it will continue to build cars to global standards, making friends with users through sincerity. From June 13 to 21, friends who want to feel the charm of these global cars, might as well visit Hall N8 of Chongqing International Expo Center.

On June 13, at the 2026 Chongqing Auto Show, Changan Mazda, with the theme "Still Mazda", showcased the classic legend sports car MX-5, global strategic new energy vehicle MAZDA EZ-6, MAZDA EZ-60, and the EZ-60 Year of the Horse Edition launched in April, comprehensively demonstrating the latest results of the company's new energy transformation, and simultaneously announced a series of user co-creation activities.

At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. On top of a national subsidy up to 20,000 yuan and a factory subsidy of 17,000 yuan, purchasing designated models grants a 7,999 yuan Exclusive Premium Set (Original Factory Charger + LLumar Sun Film + TPE Floor Mats/Trunk Mat), enjoying 0 down payment 5-year low interest (annual rate 1.99%) and lifetime zero-fuel insurance rights worth 7,999 yuan.

In addition, all users who test drive new energy vehicles in-store will receive a National Intangible Cultural Heritage Jinling Gold Foil.

Global Car Strength Endorsement, Establishing New Energy Value Benchmark

EZ-6 and EZ-60 were built with global standards from the beginning of product development.

In terms of design, EZ-6 won the "2026 World Car Design of the Year" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously.

Regarding safety, both models were built strictly according to China-Europe Dual Five-Star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards in advance. Changan Mazda also promises all new energy users "Lifetime Battery Spontaneous Combustion Compensation, No Mileage Limit, No Owner Limit".

In terms of handling, EZ-60 successfully took the Chinese New Energy Vehicle Rally Championship Circuit Race SUV Category Champion and the Rally Race Overall Second Place, verifying ultimate handling strength.

At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his personal journey driving the unmodified factory standard pure electric EZ-60 into the Chinese New Energy Vehicle Rally Championship. During the 6-day, 910-kilometer intense schedule, facing the competition of the vast majority of EREV/PHEV participating models, relying on EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, broke out from 27 brands and 100 participating cars, completing the extreme verification of EZ-60 factory production car performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia markets, becoming the first domestic joint venture new energy enterprise to obtain all three certifications simultaneously.

Rigid global quality has won wide recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing Plant, giving high praise to the craftsmanship and quality control system.

Currently, overseas sales and pre-sale trends for EZ-6 and EZ-60 continue to look good. In the domestic market, EZ-60 has remained the sales champion of joint venture new energy mid-size SUVs for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base and export center. We solemnly promise that every new energy Mazda user owns a true global car."

Adhering to "User+" Mindset, Building a Value Community of Brand and Users

Cultivating the Chinese market for 21 years, 5 million Chinese users are Changan Mazda's most precious assets. In 2026, Changan Mazda continues to practice the "User+" mindset, Wish Journey, Owner Story Collection, Joy Mazda Creator, Citizen Broker, Fan Grand Ceremony, Green Seedling Plan Season 2, and continues to practice corporate social responsibility, from emotional connection, value co-creation to shared responsibility, building a multi-dimensional, full lifecycle user ecosystem, letting the brand and millions of Mazda fans go in mutual pursuit, walking together with Mazda.

In the future, Changan Mazda will continue to create every product to a global standard, connect with every user with sincerity, and let more people feel the driving pleasure of "Human-Machine Integration".

On June 13, the 2026 Chongqing Auto Show officially opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, the global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Mazda Edition launched in April to the N8 Hall booth. It fully demonstrated the latest results of the company's new energy transformation and simultaneously announced a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Sale. On top of a national subsidy of up to 20,000 Yuan and a factory subsidy of 17,000 Yuan, purchasing designated models enjoyed an exclusive premium set worth 7,999 Yuan.

Global Car Strength Backing Sets New Energy Value Benchmark

EZ-6 and EZ-60 were built with global standards from the beginning of product development. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world's top design awards simultaneously. In terms of safety, both models were strictly built according to China-Europe dual 5-star standards. EZ-6 secured 5 authoritative safety certifications such as C-NCAP and E-NCAP. EZ-60 battery safety meets the new national standard and European standard in advance. Changan Mazda also promised all new energy users "Battery self-combustion compensation for life, unlimited mileage, unlimited owner".

In terms of handling, EZ-60 successfully won the Championship of the SUV Category in the Chinese New Energy Vehicle Rally Championship Track Race, and the 2nd Place in the Overall Rally Standings, verifying its ultimate handling strength. At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his journey of driving the stock unmodified pure electric EZ-60 to compete in the Chinese New Energy Vehicle Rally Championship. In the devil's schedule of 6 days and 910 kilometers, facing the competition of the majority of extended-range / plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Man and Horse One Body" tuning, it broke through from 100 participating cars of 27 brands, completing the limit verification of EZ-60 stock production car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has smoothly obtained whole vehicle certifications for three major markets: the EU, the UK, and Australia, becoming the first domestic joint-venture new energy enterprise to obtain these three certifications simultaneously. Solid global quality won wide recognition in the international market. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, the overseas sales and pre-order trends of EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has consecutively won the sales championship of joint-venture new energy medium-sized SUV for 7 months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated: "Changan Mazda has become Changan Mazda's global new energy vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global car."

[Changan Mazda Automobile Sales Branch Executive Vice President Wu Xuxi]

Adhere to "User+" Mindset, Build Value Community of Brand and Users

5 million users in the Chinese market are the companions of Changan Mazda brand development and creators of value. In 2026, Changan Mazda continued to practice the "User+" mindset, initiated a series of user co-creation activities, built a user ecosystem in all dimensions and full lifecycle, letting the promise of "Still Mazda" not only be reflected in the value details of products, but also integrated into the emotional resonance with every user. For users and Mazda fans participating in a series of Changan Mazda activities, there will be a chance to participate in the 2026 Fan Gala.

The "Wish Journey" launched at the beginning of the year, with the two-way commitment of "User Wishing, Brand Assisting", let Changan Mazda truly walk into users' lives. Behind every wish is a unique emotional connection between users and Mazda. The "Owner Stories Collection" launched for a total of 11 sessions, has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poor primary schools for 7 consecutive years, love leaders who have organized car club care for special children for 4 consecutive years, and sweet couples who got to know each other because of Mazda. These real and vivid stories constitute the most moving background color of the Changan Mazda brand.

The "Joy Mazda Creator" and "National Broker" plans provide users with a platform to co-create brand value. Since the launch of the activities, a large number of Mazda fans emerged recording car ownership life with lenses and conveying product value with word of mouth. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving experiences. I am a beginner, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like to share, love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Share Their Car Ownership Life]

The second season of "Green Seedling Plan" officially launched in May is currently visiting top universities nationwide, engaging in in-depth exchange with young students on Changan Mazda's practice results in design, handling, safety, intelligence and other fields. The simultaneously opened EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to turn creativity into reality, but also opens up summer practice and internship quota for the vast majority of young students, further promoting learning application and industry-education integration.

The practice of social responsibility also cannot be separated from the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million Yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Every Kilometer Has Kindness" public welfare action again, converting every trip of users into public welfare funds, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on wheels.

618 Mid-Year Mega Sale Coming, Multiple Benefits Returning to Users

Borrowing the opportunity of Chongqing Auto Show, Changan Mazda simultaneously launched the "Ride and Enjoy Summer Vibes, Joyfully Enjoy 618 Mega Sale" activity. From now until June 30, all series models launch heavy-weight purchase gifts: Up to 17,000 Yuan Trade-in Factory Subsidy and 20,000 Yuan Old-for-New National Subsidy, purchase designated models gift worth 7,999 Yuan Premium Set (Original Factory Charging Pile + LLumar Solar Film + TPE Floor Mats / Trunk Mats), enjoy 0 Down Payment 5-Year Low Interest (Annual Rate 1.99%) and value 7,999 Yuan Lifetime Zero Combustion Benefit. In addition, all users who visit the store to test drive new energy models can be gifted National Intangible Cultural Heritage Jinling Gold Foil, details consult authorized dealers.

On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, themed "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the April-launched EZ-60 Mazda Edition to the N8 Hall booth, comprehensively showcasing the latest results of the enterprise's new energy transformation, and simultaneously announced a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 RMB national subsidy and 17,000 RMB factory subsidy, purchasing designated models enjoys an exclusive premium package worth 7,999 RMB.

Global Vehicle Strength Endorsement, Setting a New Energy Value Benchmark

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously. Regarding safety, both models were built strictly according to China-Europe dual five-star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP, E-NCAP, etc. EZ-60 battery safety meets new national standards and European standards in advance. Changan Mazda further promised all new energy users: "Lifetime fire compensation for batteries, no mileage limit, no owner limit".

In terms of handling, EZ-60 successfully took the championship in the SUV group of the venue race and the runner-up in the overall race results of the China New Energy Vehicle Rally Championship, verifying its ultimate handling strength. At the auto show site, Changan Mazda owner and also champion driver Ji Hao shared his journey of driving the original factory unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the 6-day 910-kilometer devil schedule, facing competition from the vast majority of extended-range/ plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "human-machine integration" tuning, broke through from 100 participating cars of 27 brands, completing the extreme verification of EZ-60's original factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained complete vehicle certifications from the three major markets of the EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to hold all three certifications simultaneously. Overwhelming global quality has won widespread recognition in international markets. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, sales and pre-sale trends for EZ-6 and EZ-60 overseas continue to be positive. In the domestic market, EZ-60 has consecutive 7 months held the joint venture new energy mid-size SUV sales championship.

Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy complete vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global vehicle."

[Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community Between Brand and Users

The 5 million users in the Chinese market are partners in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda will continue to practice "User+" thinking, launching a series of user co-creation activities, building a multi-dimensional, full-lifecycle user ecosystem, making the promise of "Still Mazda" not only reflected in the value details of products but also integrated into emotional resonance with every user. For users and Mazda fans who participate in Changan Mazda's series of activities, there will be opportunities to participate in the 2026 Fan Gala.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Support", allowed Changan Mazda to truly walk into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The "Owner Story Collection" launched cumulatively for 11 issues has become a display window for Mazda fan spirit: Here are public welfare experts who donated to poor primary schools for 7 consecutive years, love leaders who organized car clubs to care for special needs children for 4 consecutive years, and sweet couples who got to know each other because of Mazda. These real and vivid stories form the most moving background color of the Changan Mazda brand.

The "Joy Mazda Creator" and "Nationwide Broker" plans provide users with a platform to co-create brand value. Since the launch of the activities, a large number of Mazda fans who use lenses to record car ownership life and use reputation to convey product value have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Usually busy with work, but can use my spare time to share driving feelings. I am a newbie, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like to share and love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) sharing their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities nationwide, deepening communication with young students on Changan Mazda's practical results in design, handling, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to the broad youth, further promoting the application of learning to practice and industry-academia integration.

The practice of social responsibility also cannot be separated from the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Goodness in Every Kilometer" public welfare action again, transforming every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on the wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits to Reward Users

Taking the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity. From now until June 30, all series models launched major car purchasing gifts: Up to 17,000 RMB replacement factory subsidy and 20,000 RMB trade-in national subsidy, purchase designated models get a premium package worth 7,999 RMB (original factory charging pile + Longmo Solar Film + TPE Floor Mats/Trunk Mats), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and lifetime zero combustion rights worth 7,999 RMB. In addition, all users who visit the store to test drive new energy models will be given a National Intangible Cultural Heritage Jinling Gold Foil.

"Still Mazda" is never just a slogan. While inheriting the century-old brand genes, Changan Mazda always puts user needs first. Changan Mazda builds every product well with global standards, connects every user with sincerity, and provides users with "human-machine integration" driving pleasure. From June 13 to 21, the general public can visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to experience the charm of global vehicles.

Recently, NEVO Q05 officially went on sale in Thailand, ranging from 629,900 to 709,900 Thai Baht, with a limited-time promotional price starting from 599,900, equivalent to approximately 120,000 to 140,000+ RMB.

Take a look, this car that starts at 79,900 in China, has a considerable premium when exported abroad.

We will analyze Changan's export strategy later, let's talk about the foundation first.

15,814 units domestically in a single month of April, this number is a real market vote, not a presentation PPT.

The roadmap ahead is even bigger! Uzbekistan in June, Indonesia and Central/South America in August, Europe in October.

An EV compact SUV under 100,000, wanting to conquer the European market, quite bold.

Why can it sell well domestically?

120kW motor paired with a 51.9 kWh CATL battery, CLTC range 462 km, 3C fast charging adds 120 km in 15 minutes, also includes 6.6kW external discharge, this configuration forms a certain dominance advantage in the 70,000 to 100,000 price range.

0 to 100 km/h acceleration takes 8.2 seconds, don't complain it's slow, do you need a supercar start to take a family of three to the supermarket? Enough for home commuting scenarios, those seeking performance thrill go elsewhere.

Body dimensions 4435x1855x1600 mm, wheelbase 2735 mm, drag coefficient as low as 0.265Cd, Digital Intelligence Wing 2.0 exterior, horizontal DRL paired with closed grille and LED headlights on both sides, visibility on the road is considered up to standard.

Wild Green, Flowing Gold Purple, Moonlight Silver, three colors, everyone should prepare the budget before choosing colors.

Speaking of interior, 14.6-inch central control screen paired with 10.17-inch LCD instrument cluster, TSMC Dimensity P1 Ultra 4nm chip as the base, 24GB RAM, system smoothness is supported by hardware foundation, daily touch rarely lags.

540L trunk plus 90L underfloor hidden compartment, rear seats folded expandable to 1380L, theoretically enough for weekend camping hauling.

Supports CarPlay and HiCar, can also link with Haier home appliances, the function of remotely turning on home AC during the drive, how rigid this need is, everyone think it over before deciding.

Real owner feedback cannot be skipped, this is the part dealers won't tell you actively.

Infotainment system occasionally black screens and automatically recovers after about one minute, specific reason official has not given clear explanation, black screen suddenly while driving on the road, experience cannot be called pleasant.

Chassis suspension tuning is soft, cornering roll feel is obvious, slight seasickness feel on bumpy roads, this is a rule-based issue consistently reported by multiple owners, not an isolated case.

All trims have no steering wheel heating, no HUD head-up display, driver seat has no memory, couple takes turns driving, every time entering car must readjust seat position, after three years waist muscles can get worked out.

Highway wind noise control is average, noise is obvious when speed limit 100 km/h.

Infotainment app ecosystem is somewhat closed, downloadable software is limited, users who like to tinker with third-party apps will hit boundaries.

These are things said by people who spent real money to buy the car, take note.

This move in Thailand, a detail many media did not analyze thoroughly.

NEVO Q05 is not simple export trade, it is local production in Rayong Province, Changan Thailand factory has invested over 10 billion Thai Baht, Q05 is the second locally assembled model.

Local production means avoiding high import tariffs, means supply chain stability and localized after-sales response speed, this is the true fundamental base to stand firmly overseas, much more solid than just shouting sales targets.

In the Thailand battlefield, BYD Yuan UP (called ATTO 2 overseas) brand penetration is quite deep, Leapmotor B10 pricing tactics are fierce, there are also Thailand-specific models like Jaecoo 5 EV defending.

Where is Q05's differentiation card?

Space advantage brought by 2735 mm wheelbase is persuasive in same class, 3C fast charging belongs to opening move in SE Asia market where charger density is not high, assisted driving with LiDAR still has scarcity in this price range.

Shortcomings are also direct, brand name recognition in Thailand has limited accumulation time, service outlets are still being laid out, local reputation settlement needs time, these three product strengths cannot be made up, can't rush.

Follow-up October to tackle Europe, that barrier regarding safety regulations, charging standards, localization certification requirements are far higher than Southeast Asia, this is the real hard battle, worth continued attention.

Folks preparing to buy domestically now, 74,900 to 104,900 fixed price plus trade-in subsidy, combination of space and configuration downsizing has competitiveness in same price range.

Remember three things before buying!!!

First is range shrinkage in Northern winter is a common EV disease, Q05 also needs to leave margin.

Second is chassis is soft, make sure to test drive on bumpy roads for at least 15 minutes before buying.

Third is infotainment ecosystem is closed, people who like to tinker with third-party software should think carefully before deciding.

This matter of going out, behind it is the entire Chinese supply chain validating itself.

On June 13, Changan Mazda, with the theme "Still Mazda", showcased its global strategic new energy vehicle models MAZDA EZ-6, EZ-60, and the EZ-60 Horse Year Edition launched in April at the 2026 Chongqing Auto Show. Simultaneously, it launched a mid-year 618 mega sale. Based on up to 20,000 yuan in national subsidies and 17,000 yuan in factory subsidies, purchasing designated models enjoys a dedicated exclusive premium set worth 7,999 yuan (original factory charging pile + Longmo solar film + TPE floor mats/trunk mats).

EZ-6 and EZ-60 are two global strategic models since Changan Mazda's comprehensive new energy transformation. Among them, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV in the world to simultaneously win 8 top global design awards. In terms of safety, both models are built strictly according to China-Europe Dual Five-Star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda further promises all new energy users "battery lifetime spontaneous combustion insurance, unlimited mileage, unlimited owner".

In terms of handling, EZ-60 successfully won the Champion of the SUV category in the venue race and the runner-up in the overall ranking of the China New Energy Vehicle Rally Championship, verifying its extreme handling power. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his story of driving the factory-original unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the grueling 6-day, 910-kilometer schedule, facing competition from the vast majority of extended-range/plug-in hybrid participating models, relying on EZ-60's extreme quality stability and "Man-Machine Unity" tuning, it broke out of 27 brands' 100 participating cars, completing the extreme validation of EZ-60 factory production car performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications for the three major markets of the European Union, the United Kingdom, and Australia, becoming the first domestic joint venture new energy automaker to win all three certifications simultaneously. Its solid global quality has won wide recognition from the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production technology and quality control system. Currently, overseas sales and pre-sales of EZ-6 and EZ-60 continue to show a positive trend, and in the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUVs for 7 consecutive months.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda's Automotive Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center. We solemnly promise that every Mazda new energy user owns a true global car."

"Driving Intelligence" Viewpoint: Among new energy vehicles in the same class and price range, the value-for-money ratio of EZ-6 and EZ-60 is actually seriously undervalued by the consumption market. If you don't care too much about those flashy configurations, but care more about safety, driving fun, and comfort, then these two cars are truly worth trying.

On June 13, the day the Chongqing Auto Show opened, the Changan Mazda booth was "Always Mazda". Two cars were placed there, one was the MX-5, the halo of a classic sports car came with a built-in filter, standing next to it were EZ-6 and EZ-60, and there was also an EZ-60 Mazda Edition just launched in April, showing a rare sense of restraint under the lights.

Design and Safety: Two Global Passports

These two cars hold the ticket to the global market. EZ-6 has just won the "2026 World Car Design of the Year" award, this is the first time this award has gone to a Chinese new energy vehicle model. The EZ-60 next door is more like an award harvester, with eight global design awards such as German Red Dot, iF, American IDA, and others in its pocket, unique in the global SUV camp.

Yes, that's the rhythm of quietly accomplishing big things. In terms of safety, both cars strictly adhere to China-Europe dual 5-star standards. EZ-6 has collected five authoritative certifications including C-NCAP, E-NCAP, and C-IASI, EZ-60's battery safety has even met the new national standard and European standard of 2026 in advance. What makes people feel at ease is the sentence Changan Mazda threw out: lifetime self-ignition compensation for batteries, unlimited mileage, unlimited owners. This is not a promotional slogan, it is a reassurance for users.

Track Verification: Hardcore Strength of Stock Factory Cars

Champion driver Ji Hao on the booth told a true story. He drove a stock pure electric EZ-60 without any modifications to compete in the China New Energy Vehicle Rally Championship. 6 days, 910 kilometers, crossing the devil course, amidst many strong opponents in the extended-range and plug-in hybrid camps, he firmly won the Circuit Race SUV Group Champion and Rally Race Overall Results Runner-up.

It can be said that the stopwatch on the track is more convincing than any carefully polished PPT. This confidence comes from the Nanjing Factory, the manufacturing heritage of Mazda's overseas factories. Here vehicles supplied to the global market are produced, and quality control standards are exactly the same. At the end of May, more than 80 dealers from Europe, Australia and Thailand came from far away and gave high praise after on-site inspection. Changan Mazda, holding three major whole vehicle certifications of the EU, UK, and Australia, is already the domestic joint venture new energy vehicle enterprise that first achieved this accomplishment. Looking at the sales market, EZ-60 has been sitting on the sales first position of domestic joint venture new energy medium-size SUV for seven consecutive months.

User Ecosystem: From Realizing Wishes to Cycle of Kindness

Turning the gaze to the user level, the atmosphere here does not seem to be executing KPIs. Gen Z owner Sun Jingyi, as a member of "YueMa Creators", shared her snippets of recording car use life using fragmented time. She mentioned that whether it is car friends or manufacturer personnel, they are all sincerely providing help.

This is the implementation of Changan Mazda's "User+" thinking. The "Wish Tour" launched at the beginning of the year, the brand helps users complete annual wishes; in "Car Owner Story Collection", there are charity experts who persist in donating to poor primary schools for seven years, and sweet couples who are connected by Mazda. These real slices of life constitute the brand's very warm background tone.

In the social responsibility sector, they played it more realistically. Since 2015, 12 Hope Primary Schools built in Yunnan have benefited 10,000 teachers and students. In the "Kindness in Every Kilometer" action launched in June, for every kilometer driven by the owner, the brand donates 0.1 Yuan of funds. This public welfare linked to real mileage is much harder to fake than one-time donations.

618 Car Purchase Policy: Genuine Discounts

Borrowing the Chongqing Auto Show wind, Changan Mazda's 618 promotion policy is quite direct. From now until June 30, all series models can enjoy up to 20,000 Yuan national subsidy and 17,000 Yuan factory subsidy, purchasing designated models gifts a value of 7,999 Yuan exclusive set (including factory charging pile, LLumar sun film and TPE floor mats / trunk mats), also providing zero down payment 5-year low interest plan, annual interest rate only 1.99%. All users who test drive new energy models in the store can also receive a Intangible Cultural Heritage Jinling Gold Leaf gift.

#AlwaysMazda #MillionMazdaFansTravelTogether

On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Horse Year Edition launched in April to the Hall N8 booth. It comprehensively showcased the latest results of the enterprise's new energy transformation and simultaneously announced a series of user co-creation activities. Meanwhile, Changan Mazda launched 618 mid-year massive benefits. On top of the up to 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models can enjoy an exclusive premium set worth 7,999 yuan.

Global Car Strength Endorsement, Setting a Benchmark for New Energy Value

EZ-6 and EZ-60 were built to global standards from the start of product development. In design, EZ-6 won the "2026 World Car of the Year Design Award", becoming the first Chinese new energy model to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously. In terms of safety, both models are built strictly according to China-EU dual five-star standards. EZ-6 secured 5 authoritative safety certifications such as C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda also promises all new energy users "lifetime compensation for spontaneous battery combustion, unlimited mileage, unlimited owners".

In terms of handling, EZ-60 successfully took the Championship of the SUV class in the Circuit Race of the China New Energy Vehicle Rally Championship and the Runner-up in the Overall Rally Race, verifying its ultimate handling strength. At the auto show, Changan Mazda owner and champion racer Ji Hao shared his journey of driving the stock unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship. In the 6-day, 910-kilometer devil's race course, facing competition from the vast majority of extended-range/plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Human and Machine as One" tuning, it broke through from 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 stock production car performance.

Changan Mazda Owner, Champion Racer Ji Hao

Currently, Changan Mazda has successfully obtained complete vehicle certifications in the EU, UK, and Australia markets, becoming the first domestic joint venture new energy enterprise to secure all three certifications. Hard international quality has won widespread recognition in international markets. In late May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing Plant and gave high praise to the production process and quality control system. Currently, overseas sales and pre-sales of EZ-6 and EZ-60 continue to trend positively. In the domestic market, EZ-60 has consecutively ranked as the sales champion of joint venture new energy mid-size SUVs for 7 months.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch, stated: "Changan Mazda has become Mazda's global new energy complete vehicle design, R&D, manufacturing base, and export center. We solemnly promise that every Mazda new energy user owns a true global car."

Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi

Adhering to "User+" Thinking, Building a Value Community of Brand and Users

China's market 5 million users are partners in Changan Mazda brand development and co-creators of value. In 2026, Changan Mazda continues to practice "User+" thinking, initiated a series of user co-creation activities, built a user ecology covering all dimensions and the full lifecycle, letting the promise of "Still Mazda" not only reflect in the value details of products, but also integrate into the emotional resonance with every user. Users and Mazda fans participating in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Festival.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishing, Brand Assisting", has allowed Changan Mazda to truly walk into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The "Owner Story Collection", released for a cumulative of 11 periods, has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poverty-stricken primary schools for 7 consecutive years, love team leaders who have organized car clubs to care for special children for 4 consecutive years, and sweet couples who met and got to know each other because of Mazda. These true and vivid stories constitute the most moving background color of the Changan Mazda brand.

The "Joy Mazda Creator" and "All-People Broker" plans have built a platform for users to co-create brand value. Since the launch of the activities, a large number of Mazda fans have emerged who record ownership life with lenses and convey product value with word of mouth. Sun Jingyi, a post-00s EZ-60 owner, shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving experiences. I am a novice, participating for the first time, but whether it is car club members or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like sharing and making friends, welcome to join Joy Mazda Creator".

Champion Racer Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Share Their Ownership Life

The second season of the "Seedling Plan", officially launched in May, is currently gradually entering top universities nationwide, having in-depth exchanges with youth students on Changan Mazda's practical results in design, handling, safety, intelligence, and other fields. The simultaneous launch of the EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to a wide range of youth students, further promoting the integration of learning and application, industry and academia.

The practice of social responsibility also cannot do without user participation. Since 2015, Changan Mazda has cumulatively built and donated 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Carries Kindness" public welfare action again, turning every trip of users into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be conveyed on wheels.

618 Mid-Year Massive Benefits Arrive, Multiple Benefits to Reward Users

Taking the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Enjoy Summer Vibes while Driving, Enjoy 618 Big Sale" activity. From now until June 30, a series of heavy purchase benefits are launched for all models: up to 17,000 yuan factory trade-in subsidy and 20,000 yuan national trade-in subsidy. Purchasing designated models gifts an exclusive premium set worth 7,999 yuan (Original Factory Charger + Long Film Sun Film + TPE Floor Mats / Trunk Mats), enjoy 0 Down Payment 5-Year Low Interest (Annual Rate 1.99%) and Lifetime Zero Fuel/Energy Cost Rights worth 7,999 yuan. In addition, all users who test drive new energy models to the store can receive a national intangible cultural heritage Jinling Gold Foil. For details, consult authorized dealers.

"Still Mazda" has never been a slogan. While inheriting the century-old brand genes, Changan Mazda has always placed user needs first. In the future, Changan Mazda will continue to create every product well to global standards, connect with every user with sincerity, and let more people feel the driving pleasure of "Human and Machine as One". From June 13 to 21, welcome consumers to visit the Chongqing Mazda booth at Hall N8 of Chongqing International Expo Center to experience the charm of global cars up close.

June 13, the 2026 Chongqing International Auto Exhibition officially kicked off. Changan Mazda, with the exhibition theme "Still Mazda", brought the classic MX-5 legendary sports car, global strategic new energy model MAZDAEZ-6, MAZDAEZ-60, and the newly launched EZ-60 Ma Edition in April to the Hall N8 booth. The scene not only showcased the brand's rich results in new energy transformation, but multiple characteristic user co-creation activities were announced simultaneously, stacked with sincere 618 mid-year car buying benefits, bringing full surprises to the on-site audience.

During this auto show, Changan Mazda launched multiple car buying offers: stacking up to 20,000 Yuan national subsidy and 17,000 Yuan manufacturer subsidy, purchasing designated models also comes with a free exclusive premium set worth 7,999 Yuan, with substantial benefit strength.

Global Quality Strength Breaks Out, Establishing Value Benchmark in New Energy Industry

MAZDAEZ-6 and MAZDAEZ-60 two new energy models, since the R&D phase strictly followed global car manufacturing standards to create, comprehensive product power received high recognition from home and abroad. In the design aspect, EZ-6 won the 2026 World Car of the Year Design award, becoming the first domestic new energy model to win this honor; EZ-60 set a record, becoming the only SUV model in the world to sweep 8 international top design awards.

In driving safety, both cars were R&D created according to China-Europe Dual Five-Star safety standards. Among them, EZ-6 gathered C-NCAP, E-NCAP and other 5 international authoritative safety certifications; EZ-60 battery protection standards met domestic new national standard and European standards in advance. Changan Mazda also solemnly promised to all new energy owners: Lifetime battery spontaneous combustion compensation, no mileage limit, no ownership transfer owner limit, comprehensively build a safety defense line for travel.

In driving control performance, EZ-60 broke out on professional fields, winning the Chinese New Energy Vehicle Rally Championship Circuit Race SUV Class Champion, Rally Race Overall Runner-up, extreme control performance received professional verification. At the auto show site, simultaneously as Changan Mazda owner and race champion Ji Hao, shared the competition experience. He drove the unmodified original factory pure electric EZ-60, fighting for 6 days, total 910 kilometers high intensity schedule. Facing many range extender, plug-in hybrid competitors, this production car emerged from 27 brands of 100 competing vehicles with stable and reliable quality and Mazda signature "Man-Machine Integration" tuning, fully proving the model original factory hardcore performance.

[Changan Mazda Owner, Champion Racer Ji Hao]

Relying on hard product strength, Changan Mazda smoothly obtained EU, UK, Australia three overseas markets whole vehicle certifications, is also the first domestic joint venture new energy car enterprise to win three certifications simultaneously, global layout steadily advanced. At the end of May, 80 overseas dealers from Europe, Australia, Thailand specially visited Nanjing Production Base, to the brand advanced production process and strict quality control system gave high affirmation. Currently EZ-6, EZ-60 overseas orders and pre-sale trend is good, in domestic market, EZ-60 has stood at the top of joint venture new energy medium SUV sales for 7 months.

Changan Mazda Auto Sales Branch Executive Deputy General Manager Wu Xuxi stated: Nowadays Changan Mazda has become Mazda global range important new energy whole vehicle design, R&D, manufacturing and export core base, brand to all new energy owners guarantee, everyone entered hand each model, are benchmark global standard high quality global car.

[Changan Mazda Auto Sales Branch Executive Deputy General Manager Wu Xuxi]

Fingering "User+" Concept, Building Brand and Owner Value Community

Occupying domestic 5 million loyal users, Changan Mazda always regards owners as brand growth road companions and value co-creation partners. 2026, brand continues to deepen **"User+"** operation thinking, launch a series of characteristic user activities, create cover car use full cycle owner ecology, let "Still Mazda" brand concept, both landed on product details, also fused into every user emotion, participate various activities owners and Ma fans, also have opportunity invited attend 2026 Fan Ceremony.

Previously online "Wish Journey" activity, holds "User Wish, Brand Assist" original intention,拉近了 brand and owner distance; has launched 11 issues of "Owner Stories Collection", gathered many warm stories: has insisted seven years donate village primary school public welfare owner, has continuous four years organize car owner meeting care special children team leader, also due to love car结缘 sweet partners, one by one true stories, outline warm vivid brand background.

[Champion Racer Ji Hao (Left) / "Joy Horse Creator" Sun Jingyi (Right) Share Own Car Life]

"Joy Horse Creator", "All People Agent" two plans, then for owners build share exchange, co-create value platform, large batch owners actively share car use daily, transmit product reputation. Post-00s EZ-60 owner Sun Jingyi as "Joy Horse Creator" representative scene share: daily work rest, she likes record car use life, as new participant, car owner partner and brand staff all enthusiastic assist, also welcome more Mazda owners join, together exchange make friends, share fun.

In addition, second season "Seedling Plan" steadily advanced, brand enters national major top universities, share with youth students in vehicle design, driving control, safety, intelligent field technical results. Synchronously launched EZ-60 national university modification design competition, not only opportunity let excellent creativity land become true, also to students open summer internship posts, help industry academia integration, apply knowledge learning.

Practice public welfare also is Changan Mazda long time persist responsibility. Since 2015 to now, brand has in Yunnan donate build 12 Hope Primary Schools, cumulative investment super 10 million Yuan, benefit 10 thousand teachers and students. This year June, brand again launch "Every Kilometer Filled with Kindness" public welfare action, convert user every travel into public welfare fund, special fund use improve Hope Primary School running conditions, let kindness with wheel constantly transmit.

618 Mid-Year Carnival Opens, Multiple Car Buying Benefits with Generous Return

Take advantage of Chongqing auto show heat, Changan Mazda officially launch **"Drive & Enjoy Summer Vibes: 618 Mega Sale"** activity, activity lasts to June 30, full series models send rich car buying offers. Car buying users can stacked enjoy up to 17,000 Yuan trade-in manufacturer subsidy, 20,000 Yuan trade-in national subsidy; purchasing designated models, gift value 7,999 Yuan premium set, include original factory charging pile, Longmo solar film, TPE floor mat and trunk mat. Finance plan aspect, support 0 down payment, 5 year low interest car buying, annual rate as low as 1.99%, also can enjoy value 7,999 Yuan lifetime zero fuel consumption rights. In addition, activity period arrive store test drive new energy models, can receive National Intangible Cultural Heritage Jinling Gold Foil good gift, more details can go to Changan Mazda authorized dealer store consult.

Inherit 百年 brand heritage, hold car making original intention, Changan Mazda always with user needs as core, use global standard polish every product, with sincere service connect thousands of owners, let "Man-Machine Integration" driving fun accompany more travel roads. June 13th to 21st, sincerely invite citizens and car fans go to Chongqing International Expo Center Hall N8 Changan Mazda booth, personally appreciate global good cars, experience unique driving fun.

On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Always Mazda", showcased classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), as well as EZ-60 Mazda Edition launched in April at the N8 Hall booth, comprehensively demonstrating the latest results of corporate new energy transformation, and synchronously announcing a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Sale. Based on a maximum 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models enjoys a 7,999 yuan exclusive premium set.

Global Vehicle Strength Backing, Setting a New Benchmark for New Energy Value

EZ-6 and EZ-60 have been built to global standards from the beginning of product development. In terms of design, EZ-6 won the "2026 World Car of Design Award", becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 top world design awards simultaneously. In terms of safety, both models are strictly built according to China-EU dual five-star standards. EZ-6 has won 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and EU standards in advance. Changan Mazda also promised all new energy users: "Battery spontaneous combustion compensation for lifetime, unlimited mileage, unlimited owners."

In terms of handling, EZ-60 successfully won the championship in the SUV category of the China New Energy Vehicle Rally Championship Track Competition and the second place in the overall Rally Championship, verifying ultimate handling strength. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his journey driving the stock unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. During the 6-day 910-kilometer devil course, facing competition from most extended-range/plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "driver-vehicle harmony" tuning, it stood out among 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 stock production car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained whole vehicle certification for three major markets: EU, UK, and Australia, becoming the first domestic joint-venture new energy vehicle enterprise to win these three certifications simultaneously. Solid global quality has won widespread recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, overseas sales and pre-sale trends for EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has been the sales champion of joint-venture new energy medium-size SUVs for 7 consecutive months.

Wu Xuxi, Executive Vice General Manager of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become a global new energy whole vehicle design, R&D, manufacturing base and export center for Mazda. We solemnly promise that every Mazda new energy user owns a true global vehicle."

[Changan Mazda Auto Sales Branch Executive Vice General Manager Wu Xuxi]

Adhering to "User+" Mindset, Building a Value Community Between Brand and Users

5 million users in the Chinese market are companions and value co-creators of Changan Mazda's brand development. In 2026, Changan Mazda continues to practice the "User+" mindset, initiating a series of user co-creation activities, building a multi-dimensional, full-lifecycle user ecosystem, letting the commitment of "Always Mazda" not only be reflected in product value details but also integrated into emotional resonance with every user. Users and Mazda fans participating in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Gala.

"Wish Journey" launched at the beginning of the year, with "user making wishes, brand providing support", a two-way rush, let Changan Mazda truly walk into users' lives. Behind every wish is a unique emotional connection between users and Mazda. Cumulative launch of 11 issues of "Owner Story Collection", has become a showcase window for Mazda fan spirit: Here are public welfare experts donating to impoverished primary schools for 7 consecutive years, love leaders organizing car clubs to care for special children for 4 consecutive years, and sweet couples who met through Mazda. These real and vivid stories constitute the most moving background color of Changan Mazda's brand.

"Joy Mazda Creator" and "National Ambassador" plans have built a platform for users to co-create brand value. Since the launch of the activity, a large number of Mazda fans have emerged who record car-owning life with lenses and convey product value with reputation. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Usually busy with work, but can use my spare time to share driving experiences. I am a newbie, participating for the first time, but whether it is car owners or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like sharing, love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Share Their Car-Ownership Life]

The 2nd Season of "Seedling Plan" officially launched in May is currently gradually entering top universities nationwide, exchanging in-depth with young students about Changan Mazda's practical results in design, driving control, safety, intelligence, and other fields. The simultaneous launch of the EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to become creative realities but also opens summer practice and internship slots to a wide range of young students, further promoting learning application and industry-education integration.

The practice of social responsibility also cannot be separated from users' joint participation. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Has Kindness" public welfare action again, turning every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on the wheels.

618 Mid-Year Mega Sale Incoming, Multiple Benefits to Reward Users

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda synchronously launched the "Enjoy Summer Vibes, Enjoy 618 Mega Sale" activity. From now until June 30, all series models launch heavy vehicle purchase gifts: up to 17,000 yuan trade-in factory subsidy and 20,000 yuan trade-in national subsidy, purchase designated models get a 7,999 yuan premium set (original factory charging pile + Longmo Solar Film + TPE Floor Mat/Trunk Mat), enjoy 0 down payment 5-year low interest (annual rate 1.99%) and 7,999 yuan lifetime zero fuel cost rights. In addition, all users who test drive new energy vehicles to the store will be gifted Intangible Cultural Heritage Jinling Gold Leaf, consult authorized dealers for details.

"Always Mazda" has never been a slogan. While inheriting the century-old brand gene, Changan Mazda has always put user needs first. In the future, Changan Mazda will continue to build every product well to global standards, connect with every user with sincerity, letting more people feel the driving fun of "driver-vehicle harmony". From June 13 to 21, welcome consumers to visit Changan Mazda booth N8 Hall of Chongqing International Expo Center to feel the charm of global vehicles up close.

For more corporate and product information, query Changan Mazda official website or WeChat official account "Changan Mazda"

Changan Mazda Official Website

https://www.changan-mazda.com.cn

MAZDA EZ-60

https://ez-60.changan-mazda.com.cn/

MAZDA EZ-6

http://ez-6.changan-mazda.com.cn/

Next-Gen MAZDA3 Axela

http://www.changan-mazda.com.cn/product/mazda3/

MAZDA CX-30

http://www.changan-mazda.com.cn/product/cx-30/

MAZDA CX-5

https://www.changan-mazda.com.cn/product/cx-5/

MAZDA CX-50

http://www.changan-mazda.com.cn/product/cx-50/

The competition in the domestic passenger vehicle market has entered a deep stock game phase, and the industry elimination race continues to intensify. The system operation capability of automakers, the efficiency of new energy transformation, and the depth of globalization layout have become core indicators for measuring brand comprehensive competitiveness. With the formal disclosure of automaker production and sales data in May 2026, Changan Auto delivered a high-value monthly report card with all-domain balanced market performance. Relying on the robust trend of full-category product matrix efforts and synchronized growth in domestic and overseas markets, Changan Auto continues to firmly remain in the top tier of mainstream domestic automakers.

Overall Sales Stable with Growth, New Energy Transformation Results Highlighted

Data shows that Changan Auto's overall delivery volume in May reached 209,100 units, with single-month deliveries stably breaking through the 200,000 unit threshold, solidifying the brand's core market base. This achievement is not a temporary market surge, but a normalized result of the enterprise's all-category product collaborative efforts, continuous optimization of the vehicle manufacturing system and supply chain system, and the continuous highlight of systematic advantages.

The new energy business continues to serve as the core pillar of Changan Auto's growth. In May, the brand's new energy model deliveries reached 92,400 units, marking that its electrification transformation has fully shifted from the strategic layout stage to the harvest cycle of scaled implementation. The continuous expansion of new energy business volume effectively lifts the brand's overall growth potential, and coupled with the high-speed breakthrough of the overseas market, it has opened up a new incremental space for the brand.

Overseas Market Storming Forward, Globalization Layout Enters Harvest Period

Essentially, the current competitive landscape of independent automakers has been reconstructed, and the market boundaries are no longer limited to domestic regional competition. Globalization operation capability and overseas market deep cultivation results have become the key core for top automakers to pull away industry gaps.

Looking at specific data, Changan Auto's overseas deliveries in May reached 70,700 units, a year-on-year increase of 38%, with single-month overseas growth rate ranking in the top tier of independent automakers. Looking at the annual cumulative performance, the growth potential is more outstanding. From January to May 2026, Changan Auto's overseas cumulative sales reached 130,531 units, a significant year-on-year increase of 167%, achieving a doubling growth. This bright data confirms the brand's strategic results of years of deep cultivation in overseas channel construction and promoting product localization adaptation, and the globalization layout has officially entered a high-speed realization period.

Sub-Brands Blossom in Multiple Areas, New Cars Overseas and Domestic Continuously Stand Out

Multi-brand and multi-category collaborative layout is the core advantage for Changan Auto to resist market fluctuations and achieve all-domain growth. The positioning of its sub-brands is precise and the racing lanes are clear, fully covering household transportation, high-end smart, commercial travel, overseas export and other sub-segments. A complete hierarchy and all-domain coverage product matrix has greatly improved the brand's market error tolerance rate and comprehensive competitiveness.

In terms of sub-brand dimensions, Changan Qiyuan's May delivery volume was 34,528 units, among which the core AQ Series market performance was outstanding, with a year-on-year increase of 51%, and main model sales continued to maintain a hot trend. The brand's all-new Q05 model successfully landed in the Southeast Asia market, with orders breaking through 3,000 units three days after its launch in Thailand, quickly opening up the overseas sub-market and fully verifying Changan models' global product competitiveness and localization adaptation ability.

Deepal Auto continued a steady growth trend, with May sales of 33,243 units, a year-on-year increase of 30%, and the growth trend continued to be positive. The main model Deepal S05, with balanced product comprehensive strength and affordable pricing, continues to capture the mainstream household new energy market. Cumulative sales have exceeded 220,000 units, and market reputation and holdings are steadily rising. The high-end brand Avatr also achieved steady progress simultaneously, with May deliveries of 7,336 units, and recognition in the high-end smart car market continues to improve, helping Changan Auto complete its high-end market layout.

Fuel Power Iteration Upgrade, New and Old Kinetic Energy Seamless Connection

Indeed, Changan Auto's market breakthrough is not a phase dividend of a single lane, but the balanced result of fuel and new energy dual track parallel development and dual empowerment, achieving orderly iteration and collaborative growth of new and old kinetic energy.

Addressing diversified market consumer demands, Changan Auto continues to deepen traditional fuel power technology iteration and upgrade. The brand's all-new Blue Core Super Engine system has officially landed, and the 4th Generation CS75 PLUS and 4th Generation Eado dual cars simultaneously launched sales and delivery, with a starting price of 79,900 offering high market cost-performance. The new power architecture carried by the new cars achieves significant optimization of energy consumption, significantly reducing fuel consumption, with a range up to 1,500 km, effectively solving user long-distance travel energy consumption and range pain points, allowing traditional fuel models to still possess strong core competitiveness in the new energy market environment.

The commercial vehicle segment also achieved steady growth. Changan Kaicheng delivered 21,100 units in May, with new energy model deliveries increasing by 21% year-on-year. The steady progress of commercial vehicle new energy transformation complements Changan Auto's passenger and commercial combined, all-category coverage industry layout, achieving multi-track collaborative development.

Technical Strategy Deep Implementation, Laying Solid Foundation for Long-Term Development

Anyway, pure sales data can only reflect the brand's short-term market performance. The core power supporting Changan Auto to continue leading the industry stems from deep technical accumulation and long-term stable strategic layout.

Globalization strategy implementation has achieved landmark progress, and Changan Auto has officially become the global official partner of the Portugal National Team. Relying on the "All-Inclusive" globalization strategy, the brand continues to perfect overseas marketing, after-sales, and channel systems, accelerating the promotion from product export to brand, technology, and service all-around outward transformation strategy upgrade, and continuously deepening the globalization layout.

The intelligent field iteration pace continues to accelerate. Based on the "Beidou Tianshu" intelligent strategy, Changan Auto's independently developed Tianshu end-to-end intelligent driving technology is about to achieve mass production deployment, and the process of independent core technology landing continues to speed up. At the product level, the all-new Avatr 07L has completed the Ministry of Industry and Information Technology declaration, will be the first batch equipped with Huawei Qiankun ADS 5.0 high-end intelligent driving system, and凭借 advanced intelligent configuration, solidifying the brand's pre-emptive advantage in the high-end smart travel lane.

Zhang Guan Commentary

From fuel power technology innovation to new energy scaled growth, from domestic market solid deep cultivation to overseas market leapfrog breakthrough, from product iteration upgrade to core technology independent control. Changan Auto's bright market performance in May was not accidental, but an inevitable result of the enterprise's long-term strategic adherence and system capability continuous precipitation. Against the background of industry deep reshuffle, this all-domain collaboration and multi-dimensional progression development model will continue to become the core support for Changan Auto to lead the passenger vehicle market.

June 1st, Changan Automobile announced May deliveries of 209,100 units, including 70,700 units overseas, a 38% year-on-year growth, 92,400 units new energy vehicles, a 5.8% year-on-year growth.

Among its sub-brands, Changan Qiyuan delivered 34,528 units in May, the key model new Q05 delivered 15,812 units, Thailand launch orders exceeded 3,000 units in three days; Deepal May sales 33,243 units, up 30% YoY, Jan-May cumulative overseas sales 28,704 units, up 167% YoY; Avatr May deliveries 7,336 units, Avatr 07L appeared in MIIT announcement, will be the first to equip Huawei Qiankun ADS 5; Changan Automobile (Gravity) May deliveries 48,900 units, CS75PLUS&Eado Blue Core Duo launched and delivered, launch price starting at 79,900; Changan Kaicheng May deliveries 21,100 units, New Energy sales up 21% YoY.

Behind the steady rise in sales are Changan Automobile's three major strategies solidly implemented. In May, Changan Automobile officially announced becoming the Global Official Partner of the Portugal National Football Team, Globalization "All-Inclusive" Plan 2.0 made another move; Changan self-developed Tianshu Leading End-to-End Technology soon to enter mass production in vehicles, Intelligent "Big Dipper Tianshu 2.0" Plan achieved another milestone; Changan Blue Core Dual Powertrain cars launched nationwide delivery across 100 cities and 1,000 stores, New Energy "Shangri-La" Plan achieved fuel consumption reduction by half for blue-plate vehicles.

In the 2026 hybrid market, domestic brands are rising comprehensively, ending the long-term monopoly premium of Japanese hybrids.

On May 23, Changan Automobile's 4th Gen CS75PLUS Blue Whale Super Engine and 4th Gen Eado Blue Whale Super Engine officially launched and delivered, starting prices are 109,900 yuan and 79,900 yuan respectively. This means Changan directly pulled HEV hybrid SUVs into the 100,000 yuan range, and hybrid family sedans into the 70,000 yuan range.

For the past 20+ years, the global HEV market has been dominated by Japanese brands. Joint-venture hybrid models often carry a premium of 20,000 to 30,000 yuan compared to fuel vehicles of the same spec, making fuel savings hard to offset the price difference.

The arrival of Changan Blue Whale Super Engine dual vehicles is not just a price drop, but a comprehensive dimensional attack on technology, experience, benefits, and cost-performance. It not only redefines the value standards of the 100,000 yuan hybrid market but also allows Chinese hybrid technology to officially overtake traditional joint-venture hybrids on a corner.

01

HEV Becomes a Strategic Battleground for Car Companies

Under pressures of high fuel prices, uneven charging infrastructure, and over 45% of households lacking fixed charging spots, HEVs that require no charging, reduce fuel consumption by half compared to ICE vehicles, and have no refueling anxiety are back in the mainstream focus, becoming a key move on the strategic chessboard of Chinese car companies.

Geely, Changan, Chery, Great Wall, and other top domestic brands made strategic choices almost simultaneously, densely releasing new generation HEV technology. Analysts point out that true technological trends are never a single route substitution, but long-term coexistence of pure electric, plug-in hybrid, and HEV directions.

In this new tech competition, domestic brands did not follow the Japanese path, but came up with a more "aggressive" electrification plan. Geely launched i-HEV Intelligent Drive Hybrid with 48.41% thermal efficiency; Chery launched the "Rhinoceros H" gas-electric system with 5.1kWh battery capacity. Changan's Blue Whale Super Engine Hybrid takes a different path, redefining the basic logic of hybrid systems.

Traditional Japanese HEVs are essentially optimization plans for ICE vehicles — the engine is always the core, the motor and battery only "give a hand" when the engine is inefficient. Changan used a vivid analogy: Japanese hybrids are like a "master craftsman leading an apprentice", always taking on the vast majority of work themselves, only letting the apprentice help when busy.

Blue Whale Super Engine's approach is completely different. It proposes an architecture of "Balance of Gas and Electric, Fusion of Intelligence", consisting of 500 Bar ultra-high-pressure direct injection hybrid engine, 180kW highest power electric drive in class, 50C high-rate battery, and Ai Cloud Intelligent Control System.

The core change here isn't how high a specific parameter is, but the underlying synergy logic of the whole system changed. The engine and electric drive are no longer main/subordinate, but achieve intelligent division of labor based on all scenario road conditions.

Comparing Toyota Dual Engine and other traditional hybrids, Blue Whale Super Engine hybrid has distinct advantages: 180kW high-power electric drive far exceeds Japanese 88kW low-power electric drive. Low-speed engine is fully decoupled from wheels, pure electric drive is quieter, startup response fast to 0.29 seconds, 0-60km/h acceleration low to 3.71 seconds, power is instant without hesitation.

Meanwhile, whole vehicle idle noise is as low as 37.9 decibels, reaching library-level quiet standards. Noise reduced by 10 decibels compared to traditional fuel cars. Driving quality infinitely close to pure electric vehicles.

02

Saving Downpayment for a Car in Five Years

From test data, Changan Blue Whale Super Engine architecture effect is also very intuitive. 4th Gen Eado Blue Whale Super Engine city average fuel consumption 2.62L, medium speed 3.21L, highway 4.10L, combined 100km fuel consumption 3.2L; 4th Gen CS75PLUS Blue Whale Super Engine city average 2.88L, medium speed 3.78L, highway 4.44L, combined 3.6L — Fuel consumption directly halved compared to same-level traditional fuel cars.

In Xi'an media tests, Eado Blue Whale Super Engine even ran 1.6L/100km city results. CS75PLUS Blue Whale Super Engine also achieved 2.3L/100km city fuel consumption. This "more traffic, more savings; highway no waste" full-condition energy-saving performance is difficult for traditional mechanical logic hybrid systems to achieve.

A user participating in the "Challenge World Record, I am Fuel Consumption Champion" nationwide store test drive activity drove CS75PLUS Blue Whale Super Engine on urban congested roads with 3L class fuel consumption. He is not a professional car reviewer, nor does he have the "Golden Right Foot" of extreme fuel-efficient driving, just an ordinary prospective buyer. This scene was unlikely in the previous fuel vehicle era — normal people driving casually, fuel consumption actually lower than the manufacturer's combined condition rating.

This is determined by Blue Whale Super Engine's technical logic. It doesn't rely on the driver "saving fuel" to reduce consumption, but relies on the system "driving to save" to make every drop of fuel count.

In the past, when consumers were debating between fuel cars and PHEV/BEV, attention often focused on purchase price and government subsidies. But this time Changan fully calculated and cleared these "silent big items": insurance, energy consumption, residual value, daily maintenance.

Taking 4th Gen CS75PLUS Blue Whale Super Engine as an example, calculated at 15,000 km/year average, same-level fuel SUV combined consumption is about 8.56L, one year fuel cost 11,267 yuan; Blue Whale Super Engine combined consumption only 3.6L, annual fuel cost 4,744 yuan, directly saving 6,523 yuan in one year. Also as a "Blue License Plate" car, it is basically consistent with traditional fuel cars in insurance and used car residual value.

More importantly, the first non-operating owner enjoys lifetime warranty for core components of the HEV hybrid system, completely eliminating user concerns about large maintenance costs during long-term use.

Summarizing, calculating total over 5 years, CS75PLUS Blue Whale Super Engine saves over 32,000 yuan in comprehensive vehicle cost compared to same-level fuel SUV, Equivalent to directly saving downpayment for a car. 4th Gen Eado Blue Whale Super Engine uses the same algorithm, saving about 21,800 yuan in 5 years compared to same-level fuel sedans.

Even comparing with same-level BEVs that need charging, CS75PLUS Blue Whale Super Engine as a "Blue License Plate" car, premium cost is about 1,000 yuan lower per year than BEVs. Resale value gap is more obvious. 3-year-old compact fuel car retention rate about 50%, BEV about 44%. A 120,000 yuan car, can sell 7,200 yuan more after 3 years, annualized income increase 2,400 yuan. After calculating energy, insurance, maintenance, residual value etc. total over 5-year usage cycle, 4th Gen CS75PLUS Blue Whale Super Engine still saves about 10,730 yuan compared to same-level pure electric SUV.

In terms of range, CS75PLUS Blue Whale Super Engine one tank of fuel runs 1500km, Eado Blue Whale Super Engine breaks 1700km. Chongqing to Beijing one-way no need to refuel, completely saying goodbye to range anxiety, perfectly fitting long-distance self-drive and high-frequency commuting user needs.

Changan's Blue Whale Super Engine is a HEV that completely doesn't need charging, doesn't rely on charging piles, doesn't change refueling habits. Pulled entry-level price into 70,000 yuan range, directly cutting into core territory of joint-venture fuel cars. The cost saved day by day is enough to cover years of maintenance fees, truly achieving "more you drive, more you earn".

03

Chinese Hybrid Technology Goes Global

While product breakthroughs, Changan Automobile global layout accelerated synchronously. Local time May 22, Changan Automobile formally signed global strategic cooperation agreement with Portugal Football Association in Lisbon, becoming Portugal National Team Global Official Partner. Cooperation covers 2026 USA/Canada/Mexico World Cup, 2030 World Cup and 2027, 2031 Women's World Cup.

Previously Changan announced investing over 500 million yuan to layout 2026 World Cup global marketing, target directly 750,000 units overseas sales in 2026.

Globally, HEV is showing explosive growth trend. 2025, HEV sales in Europe reached 4.57 million units, YoY growth 19.9%, market share reached 35%, exceeding gasoline cars for the first time, becoming Europe's largest single power form; in Southeast Asia Indonesia, Malaysia, HEV is also a rapidly growing emerging market.

2025 BEV exports were greatly affected by tariffs in some overseas regions, while China HEV exports grew 94.1% YoY. This further highlights HEV's special value in going overseas strategy.

Changan uses World Cup traffic to push Blue Whale Super Engine to global view, both brand positioning and anchor point for Chinese hybrid solutions going global. From tech self-research breakthrough, domestic market subversion, to landing global top venues to show Made in China, Changan Automobile is pushing Chinese hybrid technology globally with tech as core, quality as wings.

Changan Automobile Executive Vice President Yang Dayong previously stated in media interview that China new energy development is fast, but globally, still 70 million users choose fuel cars annually, many overseas regions charging conditions cannot keep up. From the domestic market perspective, currently there are also over half fuel car users. They are not unwilling to save energy, but charging is inconvenient, no fixed parking spot, or they don't want to change driving habits. This is HEV's most practical market logic.

Yang Dayong stated, Changan's judgment is clear: not "Gas vs Electric", but "What users need, we do". Future must be multiple power types coexist long-term, HEV will become one of mainstream choices. Expected by 2030, HEV (Gas-Electric Hybrid) share in China fuel cars will exceed 60%. In addition, Overseas HEV sales will likely be higher than domestic market.

China auto industry always talks about electrification endgame, but true market evolution is never "elimination-style" substitution, but "addition-style" enrichment. For over 45% users without home charging piles, for owners in winter extremely cold regions, for people doing long-distance self-drive several times a year, they don't need to be educated to "change habits", but need a non-troublesome solution.

So Changan Blue Whale Super Engine dual vehicle launch is not just iteration of two new cars, but a value reconstruction of home hybrid market. Currently many hybrid models, either high price high spec, threshold discourages, or low price reduced spec, experience discounted, while Changan accurately grabs ordinary family vehicle core needs: No charging, no fear of winter, not wasting fuel, not breaking car, not expensive price.

79,900, 109,900 yuan friendly pricing, 2L class real fuel consumption, 1500km+ super long range, full cycle low cost, lifetime warranty safety net, this combination punch completely broke "Hybrid must be premium" industry stereotype. Not forcing users to change driving habits, using hardcore tech to adapt to user needs, this is Changan Blue Whale Super Engine hybrid's given "Chinese Hybrid Optimal Solution".

Technology is never to replace someone, but to fill those unmet needs. When industry was still arguing "Who dominates Gas vs Electric", Changan already silently pressed hybrid threshold to 70,000 yuan level, submitted a China solution to the market.